Shows
The Brand is FemaleMaking bug spray sexy with Bite's Jaime Hackett and Erin ProhaskaWhen avid outdoor adventurers Jaime Hackett and Erin Prohaska couldn’t find a bug spray that actually worked and felt good on their skin, they decided to create their own. That’s how Bite was born — a Toronto-based brand on a mission to make bug protection clean, non-toxic, and enjoyable to use.In this episode, the co-founders share the full story behind Bite’s creation, from the personal frustrations that sparked their idea to the uphill climb of bringing a new kind of wellness product to market. We talk about what it takes to build a purpose-led brand in a h...2025-06-1139 min