Shows
Music Teachers: Expand Online298: Selling the Hit, Teaching the Harmony or something like that!In this episode our hose, Jaime Slutzky, discemenates the important skill of packaging your music teaching programs and offerings to emphasize what students want while providing what they need to achieve that desire. This is crucial for students to be able to trust in you and your programs.Key Takeaways:Understand the difference between what students want (the fun, excitement, flash) and what they need (the core skills, technique, fundamentals)When marketing a workshop, group program, course or other one-to-many product, focus on the end result the student will achieve rather than the details of how...
2023-10-1809 minMusic Teachers: Expand Online297: Rise above the details to truly see the shape of your music teaching bizIn this episode of the Music Teachers: Expand Online podcast, our host Jaime Slutzky, discusses how to rise above the daily grind and see your music teaching business from a broader perspective. Getting above the weeds provides clarity and new possibilities.See Beyond the Day-to-Day OperationsTake a step outside and look at your current student landscape. What offers are you providing? How are students finding you? What are their goals and struggles? This 30,000 foot view informs future decisions.Look Inward for InsightsNow reflect internally. What aspects of teaching light...
2023-10-1116 minMusic Teachers: Expand Online295: From Viral to Valuable: Turning Engagement into Music StudentsIn this episode of the Music Teachers: Expand Online podcast our host, Jaime Slutzky, discusses what to do when your content goes viral and you get an influx of new leads and inquiries.She outlines the three main places leads reach out:In the comments of your posts (especially the ones that get a lot of traction -- these comments lead to more visibility, it's the gift that keeps on giving!)In your social media DMsIn your email inboxJaime emphasizes the importance of having systems in place to effectively engage with each new lead...
2023-09-2713 minMusic Teachers: Expand Online294: 3 Buckets to Expanding Your Teaching Online Beyond LessonsIn this episode of the Music Teachers: Expand Online podcast, our host Jaime Slutzky, discusses three main approaches music teachers can use to increase income and impact online.These all provide additional value to students through online offerings outside of the lesson format.The three buckets are:Your own intellectual property - Creating your own online courses, workshops, or digital products that students can access.Joint ventures - Collaborating with other teachers or businesses to create a new product or offer a workshop together.Affiliate marketing - Recommending helpful products or services to your...
2023-09-2012 minMusic Teachers: Expand Online293: Use Narratives in Your Content Marketing to Attract Music Students OnlineIn this episode of the Music Teachers: Expand Online podcast, our host Jaime Slutzky continues the conversation on storytelling, this time focusing on weaving narratives into your content marketing efforts like blog posts, videos, and podcasts.Content marketing involves regularly publishing educational or entertaining content with the goal of attracting prospective students.Adding stories makes your content more engaging by giving the reader/viewer/listener an immersive experience.There are two types of examples you can use - fictionalized stories and real case studies.Jaime shares a sample story for a blog post teaching how to find middle...
2023-09-1313 minMusic Teachers: Expand Online292: Immerse your students in their story through your websiteIn this episode of the Music Teachers: Expand Online podcast our host, Jaime Slutzky, discusses using storytelling on your music teaching website to draw prospective students in.Music Teacher websites used to be static (like sheet music) Now they have the opportunity to craft an experience in real time (like those interactive composition apps!)A great place to start the student experience is right from the most visited pages on your website: Homepage, About Page and Services PageWe discuss specific ways to engage the website visitor - visuals, colors, text and videoAction item:
2023-09-0612 minMusic Teachers: Expand Online291: Reconnect and Re-engage Your Studio's Email SubscribersIn this episode of the Music Teachers: Expand Online podcast, host Jaime Slutzky shares tips for creating effective re-engagement email campaigns for your music teaching business.What we discussed:What a re-engagement campaign is and how it's similar to a welcome sequenceIdeas for the 3-5 emails in a re-engagement campaign sequenceWhen to send re-engagement campaigns - when releasing a new lead magnet or changing your email cadenceWhy unsubscribes are actually a good thing during re-engagement campaignsTiming re-engagement campaigns before increasing email frequencyUsing September as a time to focus on email consistencyJaime...
2023-08-3013 minMusic Teachers: Expand Online290: Create a Valuable Lead Magnet ExperienceIn this episode of the Music Teachers: Expand Online podcast, our host, Jaime Slutzky discusses the power of using lead magnets to attract ideal new music students and grow your studio.Key Points:Every lead magnet / freebie should be focused on getting the subscriber a tangible winYour lead magnet is the catalyst for your email welcome series which connects your lead to your offer (give them a nice simple breadcrumb trail to follow)Your lead magnet should provide something actionable that the recipient can find success with. They need to feel it has value in order...
2023-08-2312 minMusic Teachers: Expand Online289: 5 Quick Fixes to Refresh Your Music Studio WebsiteIn this episode of the Music Teachers: Expand Online podcast, our host, Jaime Slutzky shares 5 key things to review on your site to get ready for the next school year, enrollment period or whenever you feel the urge to validate what your prospective students see!Five areas to validate:Check your contact info and forms to ensure everything is still accurate and going to the right placeReview your availability, prices, and integrations across all pages to keep them in syncMake it easy for your students to access Muzie, Fons, Thinkific or whatever other tools you're using...
2023-08-1609 minMusic Teachers: Expand Online287: Owning It Online with Ashlee YoungIn this episode of the Music Teachers: Expand Online podcast, Jaime Slutzky is joined by Ashlee Young from the Prosperous Piano Teacher podcast for the first of a engaging two-part conversation. Part 2 will appear on the Prosperous Piano Teacher Podcast in just a few days -- be sure to subscribe now!The focus of this discussion is centered around "Owning Your Unique Brilliance" in the online music teaching space. They share insights, strategies, and personal experiences to help music teachers gain the confidence and skills needed to expand their businesses online successfully.Highlights...
2023-08-0230 minMusic Teachers: Expand Online286: Innovative Teaching through Market Research for Music TeachersIn this episode of the Music Teachers: Expand Online Podcast, host Jaime Slutzky delves into the importance of staying fresh and creative in the ever-expanding online music education space. She shares her recent birthday promotion and how it inspired her to help you shake things up and invite your audience to actively participate in shaping the additional elements of your studio.Discover how you, too, can tap into the power of market research to offer innovative concepts and different modalities.Highlights:The importance of getting inspiration from your audience and allowing them to guide...
2023-07-2611 min
Music Teachers: Expand Online285: Creating a Clean and Abundant Space for Creativity in your Music StudioIn this episode of the Music Teachers: Expand Online podcast, our host, Jaime Slutzky dives into the power of a clutter-free space for creativity, both in your physical environment and your digital footprint. Discover how a clean workspace can enhance your creative process, leading to increased productivity and better content creation. Whether you're crafting social media assets, recording podcasts, or developing digital products, a clean and organized space can significantly improve your ability to express yourself. And the same goes for our digital space. A clean, streamlined and modern tech stack is going...
2023-07-1913 min
Music Teachers: Expand Online284: Taking a High-Level View of your Music StudioIn this episode of the Music Teachers: Expand Online podcast, host Jaime Slutzky takes a high-level view of online music teaching. She emphasizes the importance of zooming out and understanding what we are trying to achieve online as music teachers. It's easy to get stuck in the details or play small, so finding the right balance between impact and income that fulfills you is crucial to long-term success as an online music teacher. The elements of your landscape include: your offers student acquisition student goals student-teacher relationship duration internal pulse By balancing time...
2023-07-1215 min
Music Teachers: Expand Online283: Crafting Authentic Music Education PromotionIn this episode of the Music Teachers: Expand Online podcast, host Jaime Slutzky revisits the topic of online self-promotion. Jaime shares strategies to authentically showcase oneself and business ventures in the best possible light. She emphasizes the importance of storytelling, giving value to the audience, and being one's own advocate online. Highlights: Self-promotion can be perceived negatively, but it's essential for online success. Authentic self-promotion involves sharing one's mission, programs, and offers effectively. Examples of ick and yay methods of self-promotion are explored through three scenarios. The importance of storytelling, providing value, and tastefully...
2023-07-0515 min
Music Teachers: Expand Online282: Refresh your mindset and expand with confidenceIn this episode of the Music Teachers: Expand Online podcast, host Jaime Slutzky emphasizes the importance of refreshing and revisiting your mindset when expanding your music teaching business online. She takes listeners back to episode 100, originally released on January 1st, 2020, and shares valuable mindset advice that is still relevant today. When doubt and uncertainty creep in, it's hard to turn off our monkey brain. Jaime shares her strategy: affirmations and positive self-talk reflections and tracking You have something valuable to offer and that expanding your business online is the logical next step. Consider t...
2023-06-2810 min
Music Teachers: Expand Online281: Sell the experience to unlock the potential of your online music programIn this episode of the Music Teachers: Expand Online podcast, Jaime Slutzky discusses the importance of positioning your online program for effective marketing. She emphasizes that it's not just about the program's content but about conveying the results and transformation your ideal student will experience. Episode highlights: The importance of the transformation that your music student experiences through your online product Program terminology; what's a course versus a workshop versus a group program etc. Building Trust and Giving Value: Trust plays a significant role in online marketing. If you have a current online product, look a...
2023-06-2114 min
Music Teachers: Expand Online280: Take action now for future online music education success!In this (rebroadcast) episode of the Music Teachers Expand Online podcast, host Jaime Slutzky shares insights on how to create a thriving online music course. These same actions can be taken for any online teaching opportunity you're interested in exploring such as Online Music Workshops and digital products. There is no one right way to create a successful online music course. There are, however, steps you can take now if you want to have an audience ready to buy your online products, even if it’s still just an idea rattling around in your mind. Ja...
2023-06-1413 min
Music Teachers: Expand Online279: Online Music Workshops - Expand with ConfidenceIn this episode of the Music Teachers Expand Online podcast, host Jaime Slutzky discusses how you and your studio can benefit from online music workshops. Online workshops offer unique advantages for both teachers and students. Online workshops provide interactive environments, foster community and networking, and offer opportunities for growth and income by branching out traditional teaching methods and aligning your teaching with your true passions! Highlights Include: How online music workshops are advantageous for teachers A ChatGPT generated list of workshop topics for different instruments Student benefits from online music workshops Pricing and duration
2023-06-0717 min
Music Teachers: Expand Online278: Enhancing Music Education by Complementing Offline Teaching with Online ProgrammingIn this episode of the Music Teachers Expand Online podcast, host Jaime Slutzky explores the concept of teaching music online and emphasizes the importance of not simply replicating offline methods. With the goal of helping independent music teachers increase their impact and income, Jaime delves into the key elements that make online music education successful and shares insights on creating an engaging and effective learning experience for students. Highlights The unique aspects of offline lessons, such as the presence of instruments, manipulatives, and unspoken connections The importance of prioritizing the student's learning experience rather than replicating...
2023-05-3112 min
Music Teachers: Expand Online277: Unlocking New Possibilities: How to Seamlessly Blend In-Person and Online in your Music StudioIn this episode of the Music Teachers Expand Online podcast, hosted by Jaime Slutzky, a technology strategist, we explor how to complement in-person music lessons with online offers. Many music teachers rely on traditional face-to-face instruction to earn income, but today, we challenge the misconception that online and offline teaching are mutually exclusive. The focus here is on expanding your reach, making a greater impact, and embracing the possibilities that online platforms offer. This episode will provide valuable insights on how to leverage online tools and technologies to enhance your teaching practice. Main...
2023-05-2414 min
Music Teachers: Expand Online276: The Art of Customer Service for Online Music TeachersIn this episode of the Music Teachers Expand Online podcast, hosted by Jaime Slutzky, a technology strategist dedicated to supporting music teachers and musicians in their online endeavors, we delve into the crucial topic of customer service and its role in creating a remarkable student journey. Join us as we explore the power of personalized interactions, exceptional experiences, and leading with generosity to differentiate yourself in the digital realm. Discover how to captivate your audience, build meaningful connections, and unlock the full potential of your online music teaching business. Get ready to expand your horizons and gain...
2023-05-1715 min
Music Teachers: Expand Online275: The Key to Unlocking the Impact and Income You Crave in Online Music TeachingIn this episode of the Music Teachers Expand Online podcast, host Jaime Slutzky discusses the different ways music teachers can expand their impact and income by offering their services online. This episode focuses on going from idea through launch and into delivery by having the right level of accountability and support by hiring a coach or joining a group program, to make online expansion goals a reality. There are five questions before hiring a coach or mentor: How does communication work? What materials are provided? How are you going to keep me accountable? Other...
2023-05-1014 min
Music Teachers: Expand Online274: The Importance of Interpersonal Skills in Online Music EducationIn this episode of the Music Teachers Expand Online podcast, host Jaime Slutzky emphasizes the importance of developing interpersonal skills as a music teacher. She encourages teachers to think about the relationship they have with their students and how it has grown over time, as this is part of what makes them unique and can help them stand out online. She has a simple exercise for you to do to determine all the soft skills that make you the awesome and amazing teacher that you are. When you have finished your journal prompt, head over...
2023-05-0303 min
Music Teachers: Expand Online273: Pricing Your Online Music Education Products and ServicesIn this episode of the Music Teachers Expand Online Podcast, Jaime Slutzky explores different pricing strategies for online music education products, services, and offers. The three strategies she discusses are: Anchoring to your current offers Compare with other programs marketed to your students Maximize income and impact potential There are advantages and disadvantages to each method, so be sure to keep experimenting to find the best pricing strategy for your business. And if you haven't quite hit the mark, there are tweaks that can be done at every stage... pricing is never a once and...
2023-04-2613 min
Music Teachers: Expand Online272: The Art and Science of Standing Out Online as a Music TeacherIn this episode of the Music Teachers Expand Online Podcast, host Jaime Slutzky discusses the importance of standing out online in order to effectively sell products, services, and lessons. She shares insights and strategies on how to attract and engage with the right audience, and emphasizes the significance of consistency and engagement in building an online presence. Highlights: Decide what you want to be known for. Identify a specific area or expertise that sets you apart from others online. This helps potential followers and students understand what you offer and why they should work with you...
2023-04-1912 min
Music Teachers: Expand Online271: Overcoming Fears and Taking Action: Growing Your Music Teaching Business OnlineIn this episode of the Music Teachers Expand Online podcast, host Jaime Slutzky addresses the fears that often come with creating an online course, workshop, program, or even a freebie for email marketing. Fears can hold us back from taking action. Jaime dives into each fear and provides insights on how to overcome them, demonstrating combating them using a freebie to grow your email list. Learn how to put fear in its place and take steps towards expanding your music teaching business online. Fear of failure: Worries about putting in effort and not seeing...
2023-04-1213 min
Music Teachers: Expand Online269: How to Choose the Perfect Topic for Your Online Music CourseIn this episode of the Music Teachers Expand Online podcast, host Jaime Slutzky and guest Brocha Kahan discuss how to choose the right topic for an online music course. They stress the importance of selecting a topic that the teacher is passionate about and that meets the needs of their ideal students. It should also solve a big problem or fulfill a strong desire in the music community. Brocha gives some examples of courses that meet these criteria, including one on preventing injuries when playing violin, a composition course for those who feel creatively stifled, and a...
2023-03-2913 min
Music Teachers: Expand Online268: How to Create an Incredible Experience for Your Online Course StudentsIn this episode of the Music Teachers Expanding Online podcast, host Jaime Slutzky discusses the importance of creating a connection with online course students. She emphasizes that while good content is important, students should also be enamored with the teacher. Jamie gives tips on how to create a welcome sequence, drip content, and re-engagement emails to provide students with an unforgettable experience. She also discusses the importance of community and direct feedback to support students and build a connection with them. Highlights: Using welcome sequences, drip content, and re-engagement emails for students inside their course to...
2023-03-2213 min
Music Teachers: Expand Online267: Tips for Recording Video for Online Music Courses In this episode of the Music Teachers Expand Online Podcast, host Jaime Slutzky shares tips on how to record video for online music courses. She describes the three types of videos music teachers can create, including talking head videos, screen capture videos, and demonstrative videos, and suggests that a hybrid of these video types may be required for a particular lesson. Jaime also provides two approaches for recording these videos, including using multi-cam or OBS type software on the front end, or doing post-editing using video editing software like iMovie or Camtasia. Key Points:...
2023-03-1513 min
Music Teachers: Expand Online266: Online music course goals and metricsIn this episode of the Music Teachers Expand Online Podcast our host, Jaime Slutzky, discusses the tangible and measurable side of online course creation. Namely, making sure that your online efforts contribute in a tangible way to course sales. She emphasizes the importance of creating an audience first before creating the course and validating the offer by ensuring it matches what the audience wants and needs. The areas Jaime discusses in regards to goals and metrics are Audience building, audience growth and audience awareness goals. Sales goals (use the good-better-best methodology) Course content creation...
2023-03-0813 min
Music Teachers: Expand Online265: Pricing your online music courseIn this episode of the Music Teachers Expand Online Podcast, Jaime Slutzky talks about how to price your online music course. She stresses that pricing a course is not just grabbing a number out of thin air, but a matter of understanding what the market will pay and how much you are comfortable charging. To determine the price of your course, she suggests three things to think about: why the course exists in the market, who the course is for, and how to tie the price of the course to the other modalities in your studio
2023-03-0115 min
Music Teachers: Expand Online264: Building your online music course contentIn this episode of the Music Teachers Expand Online Podcast, Jaime Slutzky explores the different approaches to creating an online music course. The three approaches are: Having your course 100% complete before selling Just-in time creation Teaching live Jaime discusses the advantages and disadvantages of each approach and offers tips on how to choose the best approach for you and your students. This podcast is sponsored by the Online Music Course Accelerator program which is a comprehensive online program that is designed to help music teachers create successful online music courses that can increase bot...
2023-02-2219 min
Music Teachers: Expand Online263: Weaving online courses into your music studioOur host, Jaime Slutzky, shares insights on how to create online music courses to increase revenue and build the music studio of your dreams. The underlying question posed and answered in this episode is why having an online music course an amazing tool and a surefire way to increase revenue for music teachers? This podcast is sponsored by the Online Music Course Accelerator program which is a comprehensive online program that is designed to help music teachers create successful online music courses that can increase both their top-line and bottom-line revenue. The program offers marketing...
2023-02-1517 min
Music Teachers: Expand Online262: When the music teacher becomes the studentIn this episode of the Music Teachers: Expand Online podcast, host Jaime Slutzky discusses the importance of a music teacher also being a student. The episode is aimed at music teachers who are looking to create impact and income online as independent music teachers. Jaime provides three suggestions for listeners on how to make the most of online learning opportunities: Don't be a passive student. Take action on the teaching you receive from online resources, such as YouTube videos, podcasts, and webinars. It's important to implement what you've learned, not just take notes.
2023-02-0809 min
Music Teachers: Expand Online261: Five things you can start right now to create future music course buyersThere is no one right way to create a successful online music course. There are, however, steps you can take now if you want to have an audience ready to buy your music course, even if it's still just an idea rattling around in your mind. Our host, Jaime Slutzky, has worked with dozens of music teachers and course creators over the past decade and has seen first hand what separates the profitable and successful creators from the creators who flounder. The five things you can do right now are: Niche your messaging List...
2023-02-0112 min
Music Teachers: Expand Online260: Reflecting your core beliefs and values in your online music offersWith a firm understanding of your core beliefs and values, you can build the best online music education programs, courses, membership sites and offers for you and your ideal students. Our host, Jaime Slutzky, shares how her core beliefs and values help her create guard rails in her business and how you can use your core beliefs and values to help your students achieve their desired results. We discuss values core beliefs Connect with Jaime: Instagram Facebook Zoom - Book a call with me to discuss your path forward! Get your fr...
2023-01-2513 min
Music Teachers: Expand Online259: Selling your online music ed programsSales is not a muscle any of us are used to flexing... and you're a music teacher. Your passion and skills are in the education and inspiration and motivation and accountability for your students.On the podcast today, our host, Jaime Slutzky, takes us through the most important elements of making the actual sale of your new program, product, course, membership, workshop or whatever it is that you have created!This includes:The simplest sales processThe one thing every music ed program sale should link toWhy a sales page mattersTools mentioned in...
2023-01-1800 min
Music Teachers: Expand Online258: Creating Your Online Music CourseSometimes we just need to do the easy stuff and then tackle the tough stuff. With online music courses, the easy stuff is almost always the teaching side. If you've been teaching the same thing for 2 or more years and feel "in the groove" then you're probably ready to translate what it is that you're doing in your private teaching into an online course. Online courses do not need to be created linearly and it's best when you go in with an idea without being rigid about the actual construction. On the podcast today, our...
2023-01-1112 min
Music Teachers: Expand Online257: Scaling your music studio beyond online lessonsPrivate lessons are just one of a multitude of ways to teach music online. And chances are, since you’re listening to the Music Teachers: Expand Online podcast right now, you’re looking for a way to scale beyond sessions. While there are many ways to scale, they are not all created equal and the path from here to there is curvy on the best of days. So, I’m bringing back this episode from earlier last year all about scaling beyond sessions, so that you can learn the three steps to moving from your current linear revenue...
2023-01-0411 min
Music Teachers: Expand Online256: Avoiding shiny objects on social mediaSocial media is a valuable tool for independent music teachers looking to expand their teaching through online means. When we use social media without a strong strategy we can easily fall prey to shiny objects. On the podcast today, our host, Jaime Slutzky, shares with you three social media shiny objects and how to avoid them while using social media as part of your music teaching marketing strategy The shiny objects are: Direct Marketing Peer/competitor curiosity Advice threads In this episode, Jaime explains the lure with each of these shiny objects and...
2022-12-2812 min
Music Teachers: Expand Online255: A fun little episode featuring Camryn and Hayden Slutzky!Sometimes it's important to take an outside perspective of your business, so Jaime invited her teenaged daughters, Camryn and Hayden onto the podcast to answer a few questions about their mom's business Here are the questions they answer: What are the different ways for a music teacher to make money teaching music online? What do you think I actually do with and for my clients? What is one thing that I think every music teacher should be actively doing online to nurture their prospective students and families? What are...
2022-12-2110 min
Music Teachers: Expand Online254: Finding your "One Thing" as a music teacherIf you could only teach one thing for the foreseeable future, what would that be? What do you wish you could stop because it just doesn’t bring you joy? What if we were to put everything you teach on a spectrum of I could do this all day and I wish I never had to do this again would that give you the clarity to know your true specialty? On the podcast today, our host, Jaime Slutzky, expands on the value of being a specialist versus a generalist and how it can be a be...
2022-12-1412 min
Music Teachers: Expand Online253: Taking the next step on the music studio growth journeyThis podcast is all about growth and expansion for your music studio. Growth doesn't happen when we stand still, we need to take a step towards whatever our next goal is. On the podcast today, our host, Jaime Slutzky, shares with you the three buckets where you can take a step: The buckets are: Running your studio Income generating activities Learning, coaching, personal and professional development In this episode you’ll see what is included in each of the buckets and Jaime's recommended step into each of them. And remember, these bu...
2022-12-0716 min
Music Teachers: Expand Online251: Making changes in your music studioChange can feel scary, but sometimes making a change can be the deciding factor of the growth of your online music studio. It is important to know what to change, so identifying the areas that are important is crucial to this decision.In today’s episode, our host, Jaime Slutzky, is going over the 3 main areas of change you should consider when thinking about growing your online course. The 3 areas you should consider are your offerings, back office, and availability.Making the right changes in these three areas can catapult your business, so we want to...
2022-11-2316 min
Music Teachers: Expand Online250: ️🎉 Your Questions Answered ️🎉First and foremost, THANK YOU! Thank you for all your support and questions that you, the listeners, have presented to me which has helped me to get to a whopping 250 episodes.So for today’s episode, as Jaime Slutzky’s gift to you, she will be answering all of your burning questions about how to teach music online, and much more.We will be covering 5 questions today that stood out the most and will give you the most value in understanding how to excel in creating an online course.Tune in today to hear...
2022-11-1615 min
Music Teachers: Expand Online249: When, How and Why to Build an Email List for your Music StudioOur host Jaime Slutzky has over 10 years of experience building and growing email lists. She has seen it all, what works and what doesn’t. Who better to consult on when, how and why you should build an email list for your music studio! In today’s episode, you will learn specific tips on the dos and don’ts when it comes to building and maintaining an email list, as well as how to stand out in a full inbox.There is a psychology behind email marketing, which is why it works so well, only i...
2022-11-0909 min
Music Teachers: Expand Online245: The 5 types of online music courses you can create245: The 5 types of online music courses you can create Episode 245 Have a wonderful idea for an online music course but not sure where to focus your marketing efforts? Knowing the type of online course that best suits your topic and its end goal will guide you to the ideal audience. On today’s episode, host Jaime Slutzky reviews the five (plus a bonus!) types of online courses and gives real-life examples to further explain their best uses. You’ll learn about complementary and supplementary courses, prerequisite courses, goal-specific courses, and mo...
2022-10-1215 min
Music Teachers: Expand Online244: Your "right size" online music courseHost Jaime Slutzky jumps right into this episode by answering the question, “how long should your online music course be?”
Depending on the audience, your course will vary widely on how to best present the material for student success. For example, a course for busy professionals who are taking music as a hobby may need content released on a more relaxed schedule or self-paced whereas a course for children may be best suited with a weekly drip.
A successful online course needs to have a clear goal in mind, so it’s imperative to structure your c...
2022-10-0512 min
Music Teachers: Expand Online244: Your "right size" online music courseHost Jaime Slutzky jumps right into this episode by answering the question, “how long should your online music course be?” Depending on the audience, your course will vary widely on how to best present the material for student success. For example, a course for busy professionals who are taking music as a hobby may need content released on a more relaxed schedule or self-paced whereas a course for children may be best suited with a weekly drip. A successful online course needs to have a clear goal in mind, so it’s imperative to structure your c...
2022-10-0512 minMusic Teachers: Expand Online243: Becoming an online music course creatorSo you’ve created and launched your online course successfully, now what?
You have more time, freedom, and funds to allow you to enjoy the fruits of your labor, but does it stop there? Most likely not, because if you have made it this far, chances are your dreams of expanding online will continue to grow and you love a good challenge.
In this actionable episode, host Jaime Slutzky wants you to consider three prompts that she will go over to help you envision what you want your studio to look like now that you ha...
2022-09-2811 min
Music Teachers: Expand Online243: Becoming an online music course creatorSo you’ve created and launched your online course successfully, now what? You have more time, freedom, and funds to allow you to enjoy the fruits of your labor, but does it stop there? Most likely not, because if you have made it this far, chances are your dreams of expanding online will continue to grow and you love a good challenge. In this actionable episode, host Jaime Slutzky wants you to consider three prompts that she will go over to help you envision what you want your studio to look like now that you ha...
2022-09-2811 minMusic Teachers: Expand Online242: Using Trello and Todoist to Expand your Music StudioThere are many online tools out there to help with organization and ideation, however our host Jaime Slutzky has found two specific excellent tools that have helped her in her business, as well as create her online course.
Jamie uses Trello and Todoist to separate her roles within her business as business owner, and running her business. Using online tools in a simplified way to separate your roles within your business is going to help make things so much smoother.
Trello can be used for ideation where Todoist can...
2022-09-2112 min
Music Teachers: Expand Online242: Using Trello and Todoist to Expand your Music StudioThere are many online tools out there to help with organization and ideation, however our host Jaime Slutzky has found two specific excellent tools that have helped her in her business, as well as create her online course. Jamie uses Trello and Todoist to separate her roles within her business as business owner, and running her business. Using online tools in a simplified way to separate your roles within your business is going to help make things so much smoother. Trello can be used for ideation where Todoist can...
2022-09-2112 minMusic Teachers: Expand Online202: On Air Coaching with Joellyn Andrews. Topic: Email List Building for Music TeachersThis is the first of several on-air coaching calls that I am airing this month.
Today's episode is circled around adding an email list to your studio, and Joellyn has graciously joined us to ask really pertinent questions. As you listen in to Joellyn’s questions, I want to invite you to think about how YOU are going to grow your studio and what the next online step is going to be.
One thing I mention in my conversation with Joellyn is ConvertKit, which I really recommend that you check out. (That’s my affiliate link...
2021-12-1531 min
Music Teachers: Expand Online154: An Easy Roadmap for your Online ProgramWelcome to the Expand Online Podcast, I’m your host Jaime Slutzky; a lifelong techie taking bold action to help art and music educators create the online studios of their dreams. This is episode 154 and the focus is on creating a roadmap to get you from where you are right now to having your own online program launched and with students. When we’re expanding online it’s so important to keep moving forward towards our goals, getting stuck is just not worth the extra effort it takes to pick up after a pause and so I want t...
2021-01-1314 minMusic Teachers: Expand Online154: An Easy Roadmap for your Online ProgramWelcome to the Expand Online Podcast, I’m your host Jaime Slutzky; a lifelong techie taking bold action to help art and music educators create the online studios of their dreams. This is episode 154 and the focus is on creating a roadmap to get you from where you are right now to having your own online program launched and with students. When we’re expanding online it’s so important to keep moving forward towards our goals, getting stuck is just not worth the extra effort it takes to pick up after a pause and so I want t...
2021-01-1314 min
Music Teachers: Expand Online153: Four benefits to scaling with online Group ProgramsHappy New Year! This is the first episode of 2021 and I am delighted that you’re listening. In case we haven’t met, I’m Jaime Slutzky, a lifelong techie on a mission to make more art and music education programs available online with independent and private studio owners at the helm. I’d love to chat with you and learn about you, as a listener of this podcast, just click over to http://callwithjaime.com and book a short 10-minute call with me. This episode today is all about the immediate benefits you will realize...
2021-01-0611 minMusic Teachers: Expand Online153: Four benefits to scaling with online Group ProgramsHappy New Year! This is the first episode of 2021 and I am delighted that you’re listening. In case we haven’t met, I’m Jaime Slutzky, a lifelong techie on a mission to make more art and music education programs available online with independent and private studio owners at the helm. I’d love to chat with you and learn about you, as a listener of this podcast, just click over to http://callwithjaime.com and book a short 10-minute call with me. This episode today is all about the immediate benefits you will realize...
2021-01-0611 min
Music Teachers: Expand Online136: Noteflight adds Composition to your Online Music SchoolJohn Mlynczak and Jaime Slutzky discuss how Noteflight works for teachers and private studio owners and instructors. It is a tool that provides a collaborative experience for educators and their students. Noteflight also extends beyond the classroom and with Noteflight Marketplace becomes the Etsy of music compositions. Check out these links: Noteflight ArrangeMe Expand Online Community Connect with Jaime on Instagram and Facebook Join the Online Expansion Masterclass About John Mlynczak: He offers an extensive range of experiences in music education and the music industry and is a frequent nat...
2020-09-0927 minMusic Teachers: Expand Online136: Noteflight adds Composition to your Online Music SchoolJohn Mlynczak and Jaime Slutzky discuss how Noteflight works for teachers and private studio owners and instructors. It is a tool that provides a collaborative experience for educators and their students. Noteflight also extends beyond the classroom and with Noteflight Marketplace becomes the Etsy of music compositions. Check out these links: Noteflight ArrangeMe Expand Online Community Connect with Jaime on Instagram and Facebook Join the Online Expansion Masterclass About John Mlynczak: He offers an extensive range of experiences in music education and the music industry and is a frequent nat...
2020-09-0927 min
Music Teachers: Expand Online101: A blank canvas for creating your online product.So, you’re ready to expand online? Awesome!!! And I’m sure you have thousands of thoughts running through your head as to how to make that a reality. This is an exciting time and I’m so glad you’re here. The Expand Online podcast is hosted by Jaime Slutzky and its mission is to help you see what’s possible for your business in the online space and to help you take the steps needed to make those possibilities a reality! Your business is already successful in your community and it’s time to remove lo...
2020-01-0814 minMusic Teachers: Expand Online101: A blank canvas for creating your online product.So, you’re ready to expand online? Awesome!!! And I’m sure you have thousands of thoughts running through your head as to how to make that a reality. This is an exciting time and I’m so glad you’re here. The Expand Online podcast is hosted by Jaime Slutzky and its mission is to help you see what’s possible for your business in the online space and to help you take the steps needed to make those possibilities a reality! Your business is already successful in your community and it’s time to remove lo...
2020-01-0814 min
Music Teachers: Expand Online080: Community Questions: Answered!Have you ever heard of crowd-sourcing? I’m willing to bet you have at least seen it. You are in a group on social media and you see people asking questions about different things. It might be tech related, business related, or sometimes even something like time management related. Well today I’m going to do something a little bit different. I am going COMPLETELY unscripted. I’m going to be answering some of the questions that I have seen pop up on social media and in my inbox. So if you have a question for me DEFINI...
2019-08-2814 minMusic Teachers: Expand Online080: Community Questions: Answered!Have you ever heard of crowd-sourcing? I’m willing to bet you have at least seen it. You are in a group on social media and you see people asking questions about different things. It might be tech related, business related, or sometimes even something like time management related. Well today I’m going to do something a little bit different. I am going COMPLETELY unscripted. I’m going to be answering some of the questions that I have seen pop up on social media and in my inbox. So if you have a question for me DEFINI...
2019-08-2814 minMusic Teachers: Expand Online072: [Deep Dive] 5 Tech Tools That Aren't Hype-Worthy in Your BusinessLast week, we talked about 5 tools that create the foundation of any online service business. Today we’re talking about 5 more tools that many people use but that are absolutely not necessary to your success! This episode is going to be extremely valuable for you if you’re feeling FOMO as you get more integrated into the online service provider community. The first tool we’re discussing is landing page software. Landing page software gained huge traction when leadpages came on the map. These tools make it quite easy to build a freebie opt-in...
2019-07-0310 min
Music Teachers: Expand Online072: [Deep Dive] 5 Tech Tools That Aren't Hype-Worthy in Your BusinessLast week, we talked about 5 tools that create the foundation of any online service business. Today we’re talking about 5 more tools that many people use but that are absolutely not necessary to your success! This episode is going to be extremely valuable for you if you’re feeling FOMO as you get more integrated into the online service provider community. The first tool we’re discussing is landing page software. Landing page software gained huge traction when leadpages came on the map. These tools make it quite easy to build a freebie opt-in...
2019-07-0310 minMusic Teachers: Expand Online069: [Deep Dive] New Tech Tool...DIY or Outsource?So here you are… You have decided to bring on a new piece of tech or software tool. Naturally, the next step is getting it fully set up integrated. Are you going to DIY it? Or should you outsource the implementation of the new tool? For the sake of presenting a scenario, I’m going to use the tool ThriveCart throughout this episode. ThriveCart is a tool I use extensively with my clients. It is a stand alone shopping cart. And you have decided that you want to use ThriveCart to sell whatever it is that...
2019-06-1221 min
Music Teachers: Expand Online069: [Deep Dive] New Tech Tool...DIY or Outsource?So here you are… You have decided to bring on a new piece of tech or software tool. Naturally, the next step is getting it fully set up integrated. Are you going to DIY it? Or should you outsource the implementation of the new tool? For the sake of presenting a scenario, I’m going to use the tool ThriveCart throughout this episode. ThriveCart is a tool I use extensively with my clients. It is a stand alone shopping cart. And you have decided that you want to use ThriveCart to sell whatever it is that...
2019-06-1221 min
Music Teachers: Expand Online063: Beyond The Broadcast Deep Dive [Email Marketing Series #6 of 6]This is our sixth and final episode in the Email Marketing series on the Tech of Business podcast. I’m your host Jaime Slutzky and today it’s just me and the mic, wrapping up the conversation to make sure that you have all the tools in your arsenal to make the advice and conversations relevant and actionable. Let’s talk about tackling segmentation and tagging your subscribers so that you can increase the effectiveness of your email marketing efforts. The very first and easiest group to segment and identify are the people who you’re curre...
2019-05-0127 minMusic Teachers: Expand Online063: Beyond The Broadcast Deep Dive [Email Marketing Series #6 of 6]This is our sixth and final episode in the Email Marketing series on the Tech of Business podcast. I’m your host Jaime Slutzky and today it’s just me and the mic, wrapping up the conversation to make sure that you have all the tools in your arsenal to make the advice and conversations relevant and actionable. Let’s talk about tackling segmentation and tagging your subscribers so that you can increase the effectiveness of your email marketing efforts. The very first and easiest group to segment and identify are the people who you’re curre...
2019-05-0127 min
Music Teachers: Expand Online050: Strategy Wins Every Time with Casey GromerToday’s guest is Casey Gromer. She is a VMO and I knew that I had to bring her onto the podcast to talk about the complementary nature of marketing and tech and how strategy in both arenas can have exponential results in your business. Casey focuses on marketing strategy rather than going to implementation first – which means we’re not talking about Facebook ads, email funnels or whatnot here! You cannot start your business with tech in isolation or with marketing in isolation. A much better and faster approach is to have clear goals and wo...
2019-02-2036 minMusic Teachers: Expand Online050: Strategy Wins Every Time with Casey GromerToday’s guest is Casey Gromer. She is a VMO and I knew that I had to bring her onto the podcast to talk about the complementary nature of marketing and tech and how strategy in both arenas can have exponential results in your business. Casey focuses on marketing strategy rather than going to implementation first – which means we’re not talking about Facebook ads, email funnels or whatnot here! You cannot start your business with tech in isolation or with marketing in isolation. A much better and faster approach is to have clear goals and wo...
2019-02-2036 min
Music Teachers: Expand Online047: [DEEP DIVE] - Changing the way we build online relationships (MemberVault Series #5 of 5)Welcome to the Tech of Business, I’m your host Jaime Slutzky and this is the fifth and final episode in the MemberVault mini-series. Today’s episode is going to just be me and the mic. As you’ve noticed over the past two weeks, MemberVault is a powerhouse vehicle for relationship marketing, engagement and content delivery. Episode 43 was with MemberVault co-founder Mike Kelly, we then followed this with power users and MemberVault fans Jaclyn Mellone in Episode 44, Jenni Waldrop In Episode 45 and Jereshia Hawk in Episode 46. Today to wrap up the series, I’ve split th...
2019-01-3023 minMusic Teachers: Expand Online047: [DEEP DIVE] - Changing the way we build online relationships (MemberVault Series #5 of 5)Welcome to the Tech of Business, I’m your host Jaime Slutzky and this is the fifth and final episode in the MemberVault mini-series. Today’s episode is going to just be me and the mic. As you’ve noticed over the past two weeks, MemberVault is a powerhouse vehicle for relationship marketing, engagement and content delivery. Episode 43 was with MemberVault co-founder Mike Kelly, we then followed this with power users and MemberVault fans Jaclyn Mellone in Episode 44, Jenni Waldrop In Episode 45 and Jereshia Hawk in Episode 46. Today to wrap up the series, I’ve split th...
2019-01-3023 min
Music Teachers: Expand Online046: Data powered rewards, perks and bonuses with Jereshia Hawk (MemberVault Series #4 of 5)Jereshia is an income strategist, business coach, course creator and the host of the podcast Jereshia Said. She primarily works with underperforming coaches, consultants and freelancers find a simple way to sell higher ticket services online. “0’s and 1’s run through my blood but ice cream is a better shampoo!” – Jaime Slutzky Jereshia’s business has evolved. The services she now uses MemberVault for weren’t packaged in this manner when she started out. First she offered them as one-on-one, then transitioned it into a group program and eventually she turned it into a course. A core v...
2019-01-2833 minMusic Teachers: Expand Online046: Data powered rewards, perks and bonuses with Jereshia Hawk (MemberVault Series #4 of 5)Jereshia is an income strategist, business coach, course creator and the host of the podcast Jereshia Said. She primarily works with underperforming coaches, consultants and freelancers find a simple way to sell higher ticket services online. “0’s and 1’s run through my blood but ice cream is a better shampoo!” – Jaime Slutzky Jereshia’s business has evolved. The services she now uses MemberVault for weren’t packaged in this manner when she started out. First she offered them as one-on-one, then transitioned it into a group program and eventually she turned it into a course. A core v...
2019-01-2833 minMusic Teachers: Expand Online044: Tech for Strong Relationships with Jaclyn Mellone (MemberVault Series #2 of 5)Jaclyn is the host of the Go-To Gal podcast and as she says she “Helps Experts Build Profitable Personal Brands” – She works with her clients on marketing, mindset and strategy. My first question for Jaclyn was “Why did you end up jumping into the MemberVault camp and what are you using MemberVault for?” I love her candor – she got started with MemberVault and it took a good 3 or 4 months before she actually took full advantage of the software. For Jaclyn, MemberVault is far more than a course or membership platform – see, she’s really big on relationship mar...
2019-01-2136 min
Music Teachers: Expand Online044: Tech for Strong Relationships with Jaclyn Mellone (MemberVault Series #2 of 5)Jaclyn is the host of the Go-To Gal podcast and as she says she “Helps Experts Build Profitable Personal Brands” – She works with her clients on marketing, mindset and strategy. My first question for Jaclyn was “Why did you end up jumping into the MemberVault camp and what are you using MemberVault for?” I love her candor – she got started with MemberVault and it took a good 3 or 4 months before she actually took full advantage of the software. For Jaclyn, MemberVault is far more than a course or membership platform – see, she’s really big on relationship mar...
2019-01-2136 minMusic Teachers: Expand Online037: Laura Petersen reveals the TECH to become an Amazon BestsellerLaura Petersen (as she says with 3 “e”s) is our guest today. She has a system that helps entrepreneurs ethically and strategically write, self-publish, launch, and leverage a bestselling book. Laura is a wealth of information and I'm guessing that "Write a Book" might end up on your goals after listening to this episode! Join the Tech of Business Community! Topics Discussed The lead domino of business publicity: writing a book Using Amazon as a research tool The benefit of hitting #1 on Amazon (outside of the pretty screenshot) The logistics for getting your...
2018-12-0525 min
Music Teachers: Expand Online037: Laura Petersen reveals the TECH to become an Amazon BestsellerLaura Petersen (as she says with 3 “e”s) is our guest today. She has a system that helps entrepreneurs ethically and strategically write, self-publish, launch, and leverage a bestselling book. Laura is a wealth of information and I'm guessing that "Write a Book" might end up on your goals after listening to this episode! Join the Tech of Business Community! Topics Discussed The lead domino of business publicity: writing a book Using Amazon as a research tool The benefit of hitting #1 on Amazon (outside of the pretty screenshot) The logistics for getting your...
2018-12-0525 minMusic Teachers: Expand Online035: [Tech Breakthrough] Tech for On-Boarding ClientsLast week, I unveiled the Tech Stack Framework and today we’re going to run the Tech of Business through the framework. I mentioned near the end of last week’s episode that the framework can and likely should be gone through multiple times. I value your time and thank you for taking the time to listen and share each and every podcast episode. As I looked at the tools I use, it became clear that the most advantageous part of my tech stack for us to dig into is my client on-boarding process. This is the exac...
2018-11-2118 min
Music Teachers: Expand Online035: [Tech Breakthrough] Tech for On-Boarding ClientsLast week, I unveiled the Tech Stack Framework and today we’re going to run the Tech of Business through the framework. I mentioned near the end of last week’s episode that the framework can and likely should be gone through multiple times. I value your time and thank you for taking the time to listen and share each and every podcast episode. As I looked at the tools I use, it became clear that the most advantageous part of my tech stack for us to dig into is my client on-boarding process. This is the exac...
2018-11-2118 minMusic Teachers: Expand Online031: Beyond scheduling needs; how Shannon Crow built a relationship with SchedulicityI invited Shannon onto the podcast to talk about Schedulicity and how she uses it in her businesses. We took that and ran with it. Towards the end of the episode we did a mini-tech breakthrough session because Shannon was really interested in my perspective on something that was tripping her up. Topics Discussed Online Scheduling Software: Schedulicity Using the online chat or means of contacting your software provider Mini Tech Breakthrough – switching from MailChimp to ActiveCampaign Using Slack in conjunction with a Trello workflow for podcast production and release Key Takeaways Understand what yo...
2018-10-2435 min
Music Teachers: Expand Online031: Beyond scheduling needs; how Shannon Crow built a relationship with SchedulicityI invited Shannon onto the podcast to talk about Schedulicity and how she uses it in her businesses. We took that and ran with it. Towards the end of the episode we did a mini-tech breakthrough session because Shannon was really interested in my perspective on something that was tripping her up. Topics Discussed Online Scheduling Software: Schedulicity Using the online chat or means of contacting your software provider Mini Tech Breakthrough – switching from MailChimp to ActiveCampaign Using Slack in conjunction with a Trello workflow for podcast production and release Key Takeaways Understand what yo...
2018-10-2434 minMusic Teachers: Expand Online008: Lisa Woodruff - Business growth through hiring TECH In this episode, Jaime and Lisa Woodruff discuss: You can use tech in your business even if it is not a tech business. What are the differences between WordPress and RainMaker? What technology will be best for your company and when? Key Takeaways: Technology is a great way to delegate. Look at tech like you are hiring an employee. Sometimes it helps to hire a technology consultant. Technology can help you expand your business beyond your initial reach. "In place of hiring people, I was ready to hire people, I hired systems." — Lisa Woodruf...
2018-05-1620 min
Music Teachers: Expand Online008: Lisa Woodruff - Business growth through hiring TECH In this episode, Jaime and Lisa Woodruff discuss: You can use tech in your business even if it is not a tech business. What are the differences between WordPress and RainMaker? What technology will be best for your company and when? Key Takeaways: Technology is a great way to delegate. Look at tech like you are hiring an employee. Sometimes it helps to hire a technology consultant. Technology can help you expand your business beyond your initial reach. "In place of hiring people, I was ready to hire people, I hired systems." — Lisa Woodruf...
2018-05-1620 minMusic Teachers: Expand Online007: Deep Dive- Let's Talk about Virtual Summits Virtual Summits In this episode, Jaime discusses: What is a virtual summit? The types of technology used in a virtual summit. The most important steps to creating a virtual summit. How your summit will create a path for your future success. Key Takeaways: Virtual summits are based around a single mission or topic. Every business can benefit from hosting a virtual summit. When you create a virtual summit start with the end in mind. Virtual summits can be used as a launching pad. "Your return of investment with...
2018-05-0912 min
Music Teachers: Expand Online007: Deep Dive- Let's Talk about Virtual Summits Virtual Summits In this episode, Jaime discusses: What is a virtual summit? The types of technology used in a virtual summit. The most important steps to creating a virtual summit. How your summit will create a path for your future success. Key Takeaways: Virtual summits are based around a single mission or topic. Every business can benefit from hosting a virtual summit. When you create a virtual summit start with the end in mind. Virtual summits can be used as a launching pad. "Your return of investment with...
2018-05-0912 minMusic Teachers: Expand Online006: Mark Wade - Strengthening Your Business' Posture for SuccessIn this episode, Jaime and Mark Wade discuss: What is Hustle and Scale How Mark brought technology in to help fix people's postures The virtual summit space Tech that brought Mark success Key Takeaways: Mark was a pioneer in healthcare online courses because at the time, the majority thought medical curriculum couldn't be legitimately taught through the internet Pro tip: Don't be afraid to embrace and try what's new with software! That mindset will give you more opportunities to be successful sooner Many Chat is a software that allows you to do what email marketing does...
2018-05-0235 min
Music Teachers: Expand Online006: Mark Wade - Strengthening Your Business' Posture for SuccessIn this episode, Jaime and Mark Wade discuss: What is Hustle and Scale How Mark brought technology in to help fix people's postures The virtual summit space Tech that brought Mark success Key Takeaways: Mark was a pioneer in healthcare online courses because at the time, the majority thought medical curriculum couldn't be legitimately taught through the internet Pro tip: Don't be afraid to embrace and try what's new with software! That mindset will give you more opportunities to be successful sooner Many Chat is a software that allows you to do what email marketing does...
2018-05-0235 min
Music Teachers: Expand Online005: Amanda Brotman- Expressing an Affinity Toward the Arts in a Digital SpaceIn this episode, Jaime and Amanda Brotman discuss: What tech Amanda uses to create her brand The behind-the-scenes of good social media posts Making technological switches Tech with the business to track business and creative design Key Takeaways: Photos that Amanda posts on Instagram range from a quick iPhone photo to a well-planned photoshoot Google suite and Photoshop are used consistently to run Amanda's business One piece of tech that Amanda can't live without is… her Apple Photo Stream "Instagram seems to be where it's at in the fashion industry." — Amanda Brotman
2018-04-2520 minMusic Teachers: Expand Online005: Amanda Brotman- Expressing an Affinity Toward the Arts in a Digital SpaceIn this episode, Jaime and Amanda Brotman discuss: What tech Amanda uses to create her brand The behind-the-scenes of good social media posts Making technological switches Tech with the business to track business and creative design Key Takeaways: Photos that Amanda posts on Instagram range from a quick iPhone photo to a well-planned photoshoot Google suite and Photoshop are used consistently to run Amanda's business One piece of tech that Amanda can't live without is… her Apple Photo Stream "Instagram seems to be where it's at in the fashion industry." — Amanda Brotman
2018-04-2520 min
Music Teachers: Expand Online004: Bob Beresh- Developing Your Photographic Skills in the Right LightIn this episode, Jaime and Bob Beresh discuss: The tools of creative image-making Tech tools that Bob uses to create the final product Advances in technology Time is money Key Takeaways: As far as shoot technology goes, as long as you're using the right tool at the right time, that's the right technology The best part of the ever-increasing power of software is the speed with which things can get done Check out the color checker passport and Photo Mechanic Everything is subjective when it comes to art, but learning the correct look of a properly...
2018-04-1822 minMusic Teachers: Expand Online004: Bob Beresh- Developing Your Photographic Skills in the Right LightIn this episode, Jaime and Bob Beresh discuss: The tools of creative image-making Tech tools that Bob uses to create the final product Advances in technology Time is money Key Takeaways: As far as shoot technology goes, as long as you're using the right tool at the right time, that's the right technology The best part of the ever-increasing power of software is the speed with which things can get done Check out the color checker passport and Photo Mechanic Everything is subjective when it comes to art, but learning the correct look of a properly...
2018-04-1822 min
Music Teachers: Expand Online003: A Deep Dive Into Email MarketingIn this episode, Jaime discusses: How we're defining email marketing The capacity with which you can use email marketing Getting you email campaigns set up The benefit of incentives Key Takeaways: Email marketing is an opt-in type of service which means that in order for you to use the system, the person who is receiving the email must have given you consent You, as a business owner, can stand out from your competition by creating engagement and loyal fans with your email marketing -- the best emails are ones that educate and inspire A great place...
2018-04-1113 minMusic Teachers: Expand Online003: A Deep Dive Into Email MarketingIn this episode, Jaime discusses: How we're defining email marketing The capacity with which you can use email marketing Getting you email campaigns set up The benefit of incentives Key Takeaways: Email marketing is an opt-in type of service which means that in order for you to use the system, the person who is receiving the email must have given you consent You, as a business owner, can stand out from your competition by creating engagement and loyal fans with your email marketing -- the best emails are ones that educate and inspire A great place...
2018-04-1113 min
Music Teachers: Expand Online002: Jamie Lieberman- Lawyering up in the Influencer MarketIn this episode, Jaime and Jamie Lieberman discuss: What Hashtag Legal is The type of work that Hashtag Legal does Being fully virtual Bringing in new technology Key Takeaways: Influencer marketers are people with an online presence (on YouTube, Instagram, etc.) that connect with brands for marketing purposes Voxer is an awesome app that functions like a walkie talkie and allows the users to have a "streaming consciousness" conversation style When things start to fall through the cracks, that's when you need to take a look at integrating a new tool Trello and Evernote are the...
2018-04-1126 minMusic Teachers: Expand Online002: Jamie Lieberman- Lawyering up in the Influencer MarketIn this episode, Jaime and Jamie Lieberman discuss: What Hashtag Legal is The type of work that Hashtag Legal does Being fully virtual Bringing in new technology Key Takeaways: Influencer marketers are people with an online presence (on YouTube, Instagram, etc.) that connect with brands for marketing purposes Voxer is an awesome app that functions like a walkie talkie and allows the users to have a "streaming consciousness" conversation style When things start to fall through the cracks, that's when you need to take a look at integrating a new tool Trello and Evernote are the...
2018-04-1126 min
Music Teachers: Expand Online001: Introduction to the Tech of Business In this episode, Jaime Slutzky discusses: Who Jaime is Why tech is important to Jaime The journey of being a mom first The purpose of this podcast Key Takeaways: Jaime was born and raised in Canada Jaime has her degree in computer science and has spent 11 years in corporate IT This podcast is for Jaime's ideal client and friend - someone who always wants to try something new, who looks at the glass half-full and someone who is willing to stretch oneself The guests will be fellow service-based professionals that are using tech in innovative ways
2018-04-0607 minMusic Teachers: Expand Online001: Introduction to the Tech of Business In this episode, Jaime Slutzky discusses: Who Jaime is Why tech is important to Jaime The journey of being a mom first The purpose of this podcast Key Takeaways: Jaime was born and raised in Canada Jaime has her degree in computer science and has spent 11 years in corporate IT This podcast is for Jaime's ideal client and friend - someone who always wants to try something new, who looks at the glass half-full and someone who is willing to stretch oneself The guests will be fellow service-based professionals that are using tech in innovative ways
2018-04-0607 min