Shows
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthDriving ROI Through B2B Podcasts with Jake Jorgovan and TJ Bonaventura of Content AlliesIn this special episode, we’re joined by Jake Jorgovan, Founder of Content Allies, and TJ Bonaventura, Client Strategist of Content Allies, to discuss the podcast's evolution as it transitions from host David (Ledge) Ledgerwood to Jake and TJ. Jake and TJ talk about how they plan to carry forward the show’s legacy and reflect on lessons from their extensive experience in podcasting and B2B marketing. They discuss creating ROI for clients, building strong teams and aligning marketing with sales while introducing new formats and actionable insights for listeners....
2024-12-0233 min
The LoCo ExperienceEXPERIENCE 141 | Building Value for Enterprise Clients in the world of Podcasting and Scaling a Remote Team with Jake Jorgovan, Founder of Content Allies and Owner of Listen NetworkJake Jorgovan is a serial entrepreneur and podcast industry expert, whom I first met at a Colorado Podcasters gathering in 2022. He’s the Founder of Content Allies, a B2B podcast strategy, production, and promotion agency, and the owner of Listen Network, a targeted podcast promotion and cross-promotion network. He’s the co-host of Leaders of B2B Podcast and A Guide to B2B Podcasting. Jake has worked with some of the largest B2B companies in the world, including Meta, Siemens, Gusto, Alibaba, and Amazon Web Services, to name a few. Jake is a recent transplant to Fort Col...
2023-11-131h 46
A Guide to B2B PodcastingBehind the Scenes of a Thriving B2B PodcastOn this episode, we dive into an incredible story of success in the B2B Podcasting world. Peter Murphy Lewis, Vice President of Marketing at Experience Care*, shares the transformative role podcasting has played in his company’s marketing strategy. Over two years into their journey, Peter explains how a focused approach to guest selection and leveraging backlinks has dramatically increased their online presence, attracting over 40,000 monthly hits and establishing a robust brand image.
Peter emphasizes the importance of creating a quality podcast that not only speaks to industry leaders but also serves as a...
2023-11-0212 min
A Guide to B2B PodcastingGuest Scheduling 101On this episode, we talk to Noah Tetzner, Head of Guest Scheduling, and Mutale Malama, Senior Public Relations Lead, both at Content Allies, about the critical components involved in successfully scheduling guests for a B2B podcast.
The discussion kicks off with the concept of “friendly interviews.” These are interviews with individuals from one’s existing network or industry contacts. These friendly interviews help create early content for the podcast and build proof of concept. This can be crucial when reaching out to other potential guests.
Mutale provides insights into c...
2023-09-2017 min
A Guide to B2B PodcastingSo, You Want To Launch a Podcast? Here’s What You Need To KnowOn this episode, we talk to Joshua Lorimer, Podcast Producer and Strategist at Content Allies, about common roadblocks to launching a podcast.
One of the biggest roadblocks to a successful launch is getting bogged down with the details of the show. When people decide to pull the trigger on producing a show, they can obsess over coming up with just the right name and branded artwork, to the point where they can’t make a decision.
Meanwhile, they’re not scheduling interviews for the show, which is the most impo...
2023-09-0616 min
A Guide to B2B PodcastingChoosing a Name for Your B2B PodcastOn this episode, we talk with Dots Oyebolu, Client Strategist and Marketing Director at Content Allies, about the best practices in choosing a name for a new B2B podcast.
In B2B podcasting, the name of a show can directly impact your ability to connect with your target audience. Account-based marketing (ABM) podcasts focus on directly engaging with potential customers to drive revenue, and the name should reflect the overarching purpose of your show.
Thought leadership podcasts cater to enterprises seeking to establish themselves as industry leaders, while...
2023-08-1624 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersDriving Commercial Value and Business ROI with B2B Podcast Campaign Attribution with Jake JorgovanJoin Dots Oyebolu on the Marketing Leadership podcast as he speaks with Jake Jorgovan, CEO of Content Allies.B2B podcasting is becoming an increasingly popular way for businesses to reach and engage with their target audience. In 2022, 62% of Americans had listened to a podcast, and 80 million of them were weekly podcast listeners.As this medium continues to expand, it presents a unique opportunity for businesses to differentiate themselves and stand out in a crowded market— but that's only if you know the tips and tricks to make content wi...
2023-05-1842 min
A Guide to B2B PodcastingBoosting Podcast Visibility with Alexis Hue, Co-Founder and Managing Director at VoxalyzeOn this episode, Jake Jorgovan welcomes Alexis Hue, Co-Founder and Managing Director at Voxalyze, a company that uses the first podcast visibility optimization (PVO) solution to power search engine optimization for podcasts on platforms like Apple Podcasts and Spotify.
Jake and Alexis start by talking about PVO, taking a high-level overview of the need to not just create great content but also make it visible so people can find it and consume it. This leads to a dive into metadata and how using it properly can increase your visibility.
Alexis covers in detail many of...
2023-02-2423 min
A Guide to B2B PodcastingHow To Hire a B2B Podcast HostOn this episode, Jake Jorgorvan shares his thoughts on finding the perfect podcast host for your B2B podcast.
He talks about the risks involved in having a single host for your podcast; unless, of course, it is the founder or CEO. When you only have one host, there is always the risk that person may leave the company, leaving your podcast floundering without a presenter.
People listen to B2B podcasts for the content and not necessarily to bond with the host. Having rotating hosts will keep your show flowing.
Most companies...
2023-02-2022 min
A Guide to B2B PodcastingCreating B2B SEO Content From PodcastsOn this episode, Jake Jorgovan shares his thoughts on proven strategies for getting the most out of the SEO content you create from each episode of your B2B podcast.
He explains how the SEO content you create from a podcast is different from Podcast SEO, which is also known as PVO, or podcast visibility optimization. PVO is how your podcast ranks in the podcasting directories. The SEO content you create from your podcast is used to move your podcast up the Google search results for topics you address on your podcast.
Jake goes over...
2023-01-3020 min
B2B Leadership PodcastFrom Skeptic to Thriving Success Story - A B2B Leaders Academy Case Study with Jake JorgovanJake Jorgovan, Founder and CEO of Content Allies faced a big challenge when it came to developing leaders in his organization.
He bought them books, gave them tips, spent time with them during 1:1s covering leadership topics. It was draining and not the highest and best use of their time together.
Jake knew something had to change but was skeptical about “leadership coaching” programs based on his past experiences.
He enrolled 4 team members into the B2B Leaders Academy and within a few short mont...
2023-01-0436 min
A Guide to B2B PodcastingTop Podcast KPIs To TrackOn this episode, Jake Jorgovan shares his thoughts on the most important key performance indicators (KPIs) when it comes to measuring the success of your B2B podcast.
Jake breaks podcasts down into two categories for the sake of this topic. The first category is a podcast for a small or medium-sized business (SMB), which is any company in start-up mode, including Series A, B and C.
The important KPIs for this category are revenue, nurturing potential customers through long, large deals, and establishing yourself and your show as a thought leader in your industry.
2022-12-1420 min
A Guide to B2B PodcastingPodcast SEO 101When you start a B2B podcast, you hope that it will become a voice in your industry, that it will position your company and your host as thought leaders in the field.
You can take proactive steps and follow proven strategies to ensure success. Through search engine optimization (SEO) and podcast visibility optimization (PVO) you can increase your show’s visibility and its rankings in the podcast directories.
Podcast SEO is still in its infancy — think of web SEO from the early to mid-2000s. If you were a pa...
2022-11-0821 min
A Guide to B2B PodcastingPodcast Websites - Should You Create a Website for Your B2B Podcast?On this episode, Jake Jorgovan shares the two different strategic approaches for creating a home web presence for your podcast. He also shares a third advanced strategy that lets you have the best of both worlds.
The first option is a standalone website for your B2B podcast. This is a great option for smaller businesses, new businesses or any company that doesn’t have a big web presence on its main company page.
There are several advantages to creating your own podcast website, including the opportunity to create yo...
2022-10-2516 min
A Guide to B2B PodcastingPodcast Strategy Basics: Choosing Your B2B Podcast Publishing FrequencyOn this episode, host Jake Jorgovan discusses what and how you should consider the publishing frequency for your B2B podcasts.
Jake recommends publishing each episode with a business objective in mind. B2B listeners are cut from a different cloth than B2C listeners, and as such consume content differently. They are looking for targeted content that addresses specific topics and serves specific purposes.
With these business objectives in mind, your publishing frequencies will vary. Publishing twice per month is the most common we see with B2B companies and large enterprises, and Jake...
2022-10-1718 min
A Guide to B2B PodcastingHow To Grow Your B2B Podcast Through Trade Publication SyndicationOn this episode, host Jake Jorgovan shares a proven promotional model to grow your B2B podcast.
As the CEO of a B2B podcast agency, Jake often comes across businesses using B2C methods to grow their podcasts. One way is by pouring thousands of dollars into Spotify, Facebook and Google ads. These platforms offer great benefits, but they’re not designed to drive value for B2B companies.
Jake proposes trade publication syndication. This promotion model involves partnering with the leading trade publications in your industry to co-present and promote your podcast to th...
2022-10-1020 min
The Work from Home PodcastEp 92 - How to Build Revenue-Generating Podcasts for Businesses with Jake JorgovanJake took the time to educate us on the importance that podcasting brings to the table for businesses and how exactly they can use it to gain access to the decision makers in their industry and bring more business flowing through their doors.
Jake has been able to help various businesses, such as Meta and Alibaba, grow their revenue through podcasting and is ready to do the same for other businesses.
About Jake
Jake Jorgovan is a Serial Entrepreneur, Podcast Producer and Business Advisor.
He is the Founder of Content Allies a...
2022-07-2524 min
Working Without Pants - Creative Entrepreneurship213: Leading Others and Letting GoTo experience the freedom that entrepreneurship can provide, you need to learn how to let go of certain responsibilities and let others lead. In this episode of the Working Without Pants podcast, I provide some tips on how to let team members take ownership of more responsibility and what that process looks like. In many cases, people confuse delegation with letting others lead. Delegating new tasks can be a step toward moving someone into a different role, but you're still overly involved in the process. The goal is to have others take...
2022-06-2713 min
Working Without Pants - Creative Entrepreneurship212: What Got You Here Won't Get You ThereThere are many shifts you go through as an entrepreneur. And there most definitely will be a time when the tactics and mindsets that worked for you previously will need to be updated in order to level up. In this episode of the Working Without Pants podcast, I discuss the importance of continuing to evolve as an entrepreneur and why there are always new challenges awaiting you throughout your entrepreneurial journey. Many entrepreneurs think things will get easier as they reach certain milestones, however, new problems show up at each level of...
2022-06-2110 min
Best Businesses In Denver23 - Podcasting As a Way to Engage with Customers with Jake Jorgovan of Content AlliesBlair was thrilled to welcome Jake Jorgovan of Content Allies to the Best Businesses in Denver virtual studio! Jake is an expert in podcasting both from an implementation perspective as well as a client engagement tool. Sit in on this episode for hands-on insight into the power of podcasting. A must-listen for every business owner!
2022-06-0721 min
Invest and ScaleEP12 How Content Allies and Lead Cookie have thrived despite Covid's crisis with Jake JorgovanIn this episode, we have Jake Jorgovan, the Founder of Content Allies and Lead Cookie. Through these companies he has generated $40M+ in sales for his clients. Jake is the host of the Working Without Pants Podcast, and Leaders of B2B Podcast. He also shares the raw lessons of his entrepreneurial journey at Jake-Jorgovan.com. His aim is to construct a business that runs without you and generates profits.
In a similar way, they're like the Gary Vee team that empowers a lot of entrepreneurs who are experts in their field and who want to show...
2022-04-1933 min
REACH OR MISS - Entrepreneurial Marketing SuccessEp. 263 – Jake Jorgovan: “It helps to launch a business in a rising tide, like in a rising wave. That’s what we are doing with podcasting right now.”Jake Jorgovan is a Serial Entrepreneur, Podcast Producer and Business Advisor.
He is the Founder of Content Allies and Lead Cookie. Through these companies he has generated $40M+ in sales for his clients. Jake is the host of the Working Without Pants Podcast, and Leaders of B2B Podcast. He also shares the raw lessons of his entrepreneurial journey at Jake-Jorgovan.com.
Jake is the producer behind podcasts for brands such as Facebook, Siemens Energy, Stampli, and more.
Jake’s professional focus is to build companies that enable freedom of time and financial pr...
2022-04-1824 min
Working Without Pants - Creative Entrepreneurship211: M&A for Agencies with Amanda DixonDigital agencies are very different from traditional businesses, thus buyers and sellers of these agencies need to approach M&A in a particular way. In this episode of the Working Without Pants podcast, I sit down with Amanda Dixon, co-founder of Barney, to discuss how agency owners should be thinking about M&A to maximize their exit. We also talk about what buyers are looking for when acquiring digital agencies. Amanda shares that M&A for digital agencies requires a different approach because the focus is on the human capital of an agency v...
2022-01-0331 min
Working Without Pants - Creative Entrepreneurship210: Finance for AgenciesThough making money is a key goal of any business, many business owners aren't very financially savvy. If you're a business owner that simply hands off your finances to a bookkeeper without involving yourself at all, you'll likely have a finance problem at some point in time. In this episode of the Working Without Pants podcast, I discuss the importance of understanding your business's finances and provide some useful tips to start becoming more financially literate. Many entrepreneurs don't consider themselves "finance people," but that line of thinking will negatively impact th...
2021-12-1415 min
Working Without Pants - Creative Entrepreneurship209: How To Think About SystemsWhen building a business or starting a new entrepreneurial pursuit, we tend to handle many of the day-to-day tasks ourselves. And though working this way is fine for a while, at some point you need to turn that chaos into an orderly system. In this episode of the Working Without Pants podcast, I explore the importance of building systems and why they are needed in order to scale your business in an organized and predictable way. If you're new to building systems within your business, it can seem daunting. The key to...
2021-12-0717 min
Working Without Pants - Creative Entrepreneurship208: How To Think About MarketingOne of the most common mistakes I see business owners and marketers make is spreading their marketing efforts across too many channels. The focus needs to be on the scalability of a few channels instead of getting caught up in launching as many campaigns as possible. In this episode of the Working Without Pants podcast, I share my insight on how you should be thinking about marketing in order to produce real results for your business. To see which marketing channels will work best for your business, some testing is required. Typ...
2021-12-0211 min
Working Without Pants - Creative Entrepreneurship206: Why To Consider a 4 Day Work WeekTraveling or engaging in other activities outside of work is always great. But trying to fit in a full week of work in a three- to four-day period to accommodate these activities can be stressful if not approached correctly. Instead of feeling anxious about getting everything done, I've found it's best to re-prioritize work and focus on the essentials. In this episode of the Working Without Pants podcast, I share my journey of how I've come to love a three- to four-day workweek while still being able to accomplish everything I need to. ...
2021-11-1608 min
A Guide to B2B PodcastingHow Content Allies Creates Your Podcast Strategy & PlanIn this episode of A Guide to B2B Podcasting, host Jake Jorgovan talks about the paralysis and/or wrong approaches some companies have when contemplating a podcast strategy and plan. He explains the process he goes through with each customer at Content Allies to set up every podcast for success. The process includes:
A questionnaire which helps the team to better understand:
The client
The business
The target clients for the business
The target audience for the podcast
The major players and influencers in this space
A kickoff call, which adds depth to the questionnaire and the...
2021-08-3109 min
A Guide to B2B PodcastingA Step-by-Step Guide for an Enterprise Podcast EpisodeIn this episode of A Guide to B2B Podcasting, host Jake Jorgovan goes through a step-by-step process for those who want to produce an enterprise-level podcast using the best practices in the industry. If you want a copy of that checklist you can email him at the email address below.
Key elements of that checklist include:
The importance of a kickoff call which allows host and guest to briefly talk through what will be covered in the podcast and hence come to the episode better prepared
The importance of sound quality and the need to...
2021-08-2617 minWorking Without Pants - Creative Entrepreneurship205: Introducing my New Company, CustomData.aiIn this special episode of the Working Without Pants podcast, Isaac Marsh joins me to discuss our new business venture, CustomData.ai. At a high level, Custom Data scrapes the internet looking for prospects with your specific intent signals to buy. We gather this intent data and deliver you and your sales team hand qualified leads every single week. Not only is this data immediately actionable, but it gives you all the details you need to confidently approach your outbound efforts. We discuss the key things our research team looks for, including companies that are...
2021-08-2423 min
A Guide to B2B PodcastingHow to Convert Podcast Interviews into RevenueIn this episode of A Guide to B2B Podcasting, David “Ledge” Ledgerwood and Jake Jorgovan discuss the various ways that podcast interviews can lead to revenue.
Ledge and Jake discuss how podcast interviews can lead to:
Partnerships
Referral relationships
New customers
But all of these possibilities begin with truly adding value. While one of the more obvious ways you will add value is through all the social sharing of the podcast interview, you can also reach out to collaborate further on content for them or perhaps make a useful introduction.
Le...
2021-08-1827 min
A Guide to B2B PodcastingHow to Promote Your B2B PodcastIn this episode of A Guide to B2B Podcasting, Jake Jorgovan shares some basic strategies to help your podcast reach the ears of more listeners.
While there isn’t a magic strategy to get you thousands of downloads overnight, there are some basics that every podcast should cover, including:
Directory and platform syndication (be on every platform possible, including video on YouTube)
Podcast SEO (keywords in episode title, podcast description, and show notes)
Content promotion tools (how to become “recommended content” on Buffer)
Jake shares several other helpful strategies, including the most powerful one you ca...
2021-08-1714 min
A Guide to B2B PodcastingPodcast Strategy Basics: Choosing Your FormatIn this episode of A Guide to B2B Podcasting, host Jake Jorgovan discusses the most popular podcasting formats and what you should consider when creating a B2B podcast.
Jake goes into depth on the two most popular podcast formats: the highly-produced, highly-scripted mass appeal type (think This American Life) and the interview-based networking type (think The Tim Ferriss Show). He also gives helpful insights into other variants that could be perfect for you and your business, including:
Education - use your podcast for customer success and/or as added resources for your sales team
...
2021-08-1729 minWorking Without Pants - Creative Entrepreneurship204: How Lead Cookie is Navigating the Evolution of Outbound with Isaac MarshMany outbound agencies focus on delivering high quantities of leads but leave much to be desired in regards to the quality of those leads. Though playing the numbers game can work to an extent, we believe there are better outbound strategies that reduce the risk of damaging your agency's reputation and at the same time bring qualified leads to your clients. In the new episode of the Working Without Pants podcast, Isaac Marsh, Partner at Leader Cookie, joins me to explore how we have seen the outbound industry evolve and how agencies should be thinking a...
2021-08-1632 min
A Guide to B2B PodcastingHow to Create Podcast Brand GuidelinesIn this episode of A Guide to B2B Podcasting, Jake Jorgovan gives a list of important assets and resources you should have on hand to successfully launch, build, and maintain your B2B podcast. These include:
Stems - these are files that help keep your show sound consistent and allow for continuity as different people and teams take care of your podcast over time.
Show note specs - you want a format that is consistent from episode to episode, and this includes style, tone, length, etc.
Thumbnail designs - have templates in place to make...
2021-08-1211 min
A Guide to B2B PodcastingYour Enterprise Podcast PlaybookIn this episode of A Guide to B2B Podcasting, Jake Jorgovan shares the checklist that all large enterprises should keep in mind when creating and distributing podcasts of any kind.
We are in a golden era for podcasting, similar to where blogging was 10-15 years ago. Back then, marketing and communication departments had to figure out how to speak this new language of marketing. Podcasting is the new marketing, and the process of creating and distributing those podcasts needs to be learned and standardized, particularly at Fortune 500 companies and other large enterprises.
Jake covers...
2021-08-1013 minWorking Without Pants - Creative Entrepreneurship203: Why We Are Happy about LinkedIn's Limits with Isaac MarshIf you've been a user of LinkedIn over the years, you've probably witnessed the shift from it being a very relationship-focused platform, to one where your inbox is filled with spammy messages and connection requests. For these reasons, LinkedIn has reduced the number of connection requests you can send from 2,500 per month to 100 per week. This is bad news for those that spray-and-pray connection requests, but it's extremely beneficial for those that already focus on quality outbound efforts. In this episode of the Working Without Pants podcast, I sit down with Isaac Marsh, Partner at...
2021-08-1022 minWorking Without Pants - Creative Entrepreneurship202: Packaging and Pricing for Productized ServicesWhen productizing services, it can be a challenge to figure out how to package and price those services. Additionally, having the discipline to stick to a productized framework is often more difficult than people realize. In this episode of the Working Without Pants podcast, I share a methodology that has helped me productize services successfully, and the benefits it can bring to your business. In essence, I recommend building three core packages to align with different tiers of service, as well as offering à la carte options you can use to customize packages as needed. ...
2021-08-0318 min
A Guide to B2B PodcastingHow to Use a Podcast MicrophoneIn this episode of A Guide to B2B Podcasting, Jake Jorgovan gives you the basics behind using your podcast microphone.
While a lot of people may think that “radio voice” is something you’re either born with or you’re not, the truth is that your microphone and how you use it can make you sound like you’ve got that right kind of voice.
Jake offers three specific techniques to get the best sound out of the equipment you are using, one of which is how close you are to the mic. He demonstrat...
2021-08-0207 min
A Guide to B2B PodcastingHow to Conduct Great Podcast InterviewsIn this episode of A Guide to B2B Podcasting, Jake Jorgovan shares some of the guiding principles that have helped him successfully interview hundreds of guests.
With the proliferation of interview-form podcasts, people may get the impression that all you need to pull off a podcast is some research on your guest and a list of good questions. And while it’s true that research and solid questions are at the core of all interviews, you’re going to have to bring more to the table than that if you want to have truly engaging and thoug...
2021-08-0215 min
A Guide to B2B PodcastingA New Podcast Focused on Podcasting Best PracticesIn this first episode of A Guide to B2B Podcasting, Jake Jorgovan, Founder of Content Allies, gives us a preview of what we can expect from future podcast episodes.
Jake firmly believes that “podcasting is the new blogging.” He recalls the long learning curve that many businesses faced when that medium first became popular as a customer acquisition tool.
This podcast will provide a knowledge base for this ever-changing, ever-growing medium. It will cover:
B2B Best practices - How do I conduct an interview? What is the best format? What are the best...
2021-07-3007 min
The Credibility Nation ShowSharing Thought Leadership with Jake Jorgovan (CNS 179)This episode features Jake Jorgovan who talks about sharing thought leadership to the world through personal branding and content. He is a serial entrepreneur, startup advisor, author, podcaster, outbound sales, and personal branding expert.Jake is part of three ventures at the moment — Content Allies, Lead Cookie, and Zlab Supplies. He also has a blog and a podcast. He publishes weekly content about his entrepreneurial journey. His blog and podcast feature interviews with 150+ agency owners daily. If you’re a CEO and you’re not delivering the thought leadership content you need to do, you can reach...
2021-07-2705 minWorking Without Pants - Creative Entrepreneurship201: A Framework for Improving Work-Life BalanceWork-life balance is crucial for the sustainability of any entrepreneur. Most of us have some method, activity, or way to find this balance, but sometimes this balance can only be found through the prioritization of your tasks at hand. In this episode of the Working Without Pants Podcast, I share an effective framework of prioritization I have been using to find more work-life balance. The framework is quite simple. You start by organizing your work tasks and projects into three categories: 1) needs, 2) shoulds, 3) wants. Needs are those tasks that absolutely need t...
2021-07-2615 min
Mitchell Levy Presents AHA MomentsVera Jones, Mark Aylward & Jake Jorgovan on Thought Leader Life Credibility SpecialsGet to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields.Vera Jones is a motivational speaker, author, and communication coach. She is the Women’s Basketball analyst of Big Ten Network and the president of Vera’s VoiceWorks, LLC. Her ultimate goal is simply to assist individuals and organizations in reaching theirs. She vicariously conducts professional development coaching in workplaces and organizations. If you’re a leader of an organization and you’re managing unmanageable employee adversity, you should consider reaching out to Vera...
2021-07-1520 minWorking Without Pants - Creative Entrepreneurship200: Systems Development and Credit-Based Pricing with Corey NorthcuttBuilding and implementing robust processes and systems for your business is a must when trying to create more efficiency and scalability within your business. In this episode of the Working Without Pants podcast, I sit down with Corey Northcutt, Founder and CEO at Northcutt, to discuss the processes he has built for his SEO enterprise agency, and why using a credit-based pricing model was the right fit for his business. Corey notes that when offering technical services with many steps such as with SEO auditing, a credit-based pricing model allows you to stay more agile...
2021-04-2843 minWorking Without Pants - Creative Entrepreneurship199: Converting from an Agency to a SaaS Company with Kane JamisonOn this episode of the Working Without Pants podcast, I sit down with Kane Jamison, Founder of Content Harmony, to discuss his journey of transforming his content marketing agency into a SaaS business. Kane shares that though his content marketing agency was successful in many respects, it wasn't going to reach the level of self-sufficiency that he desired. He wanted to narrow his focus on an offering that could scale better and help content marketers everywhere. Thus, Kane decided to take the comprehensive workflows Content Harmony developed for creating content briefs and turn them into...
2021-04-2040 minWorking Without Pants - Creative Entrepreneurship198: Running a Multi-Million Dollar Sales Team with Dan MorrisOn this episode of the Working Without Pants podcast, Dan Morris, Managing Partner at Mindracer Consulting, sits down with me to share his experience of growing, training, and managing world-class sales teams. Dan discusses his journey in sales and why cultivating internal motivation and curiosity are key factors for the success of any salesperson. This curiosity paired with the right training and market research are what bring down the walls for clients and can position you to close more deals. Dan talks about finding the right outbound/inbound sales ratio in order to meet your...
2021-04-1345 min
The Marketing Innovators Podcast$40M+ In Sales for Clients Through LinkedIn, Podcasting, and Content Creation with Jake Jorgovan of Lead Cookie and Content AlliesIn this episode of The Marketing Innovators Podcast, Jake Jorgovan, Founder of Lead Cookie & Content Allies, shares his insights from generating $40M+ in sales for his clients through LinkedIn, podcasting, and content creation.In this quick 25-minute episode you’ll hear learn about:Growing Successful Companies including... The truth about staying ‘ahead of the curve’ in business, no matter what industry you’re in How NOT to spread yourself too thin (even while running multiple companies) A simple shift that guarantees positive client results BEFORE you take a client on Self-sabotaging mistakes...
2021-04-1223 min
Productize My Service with Tyler Gillespie[PS #0010] How to hire your next A-player with Jake JorgovanHi Productizers, Today, we have Jake Jorgovan, serial entrepreneur, author, podcaster, and business advisor, talking to us about the one subject every single person looking to run a productized service NEEDS to hear: How to succeed in your next hire and bring on a-players in your businessJake is also the founder of Lead Cookie and Content Allies, and runs both companies with minimum involvement - a testament to his excellent processes, both hiring and otherwise. Through these companies, he has generated $40M+ in sales for his customers.
2021-02-241h 02
The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow ProfitsE187 Build a strategic partnership with podcasts with Jake JorgovanJake Jorgovan is a Serial Entrepreneur, Author, Podcaster and Business Advisor.
He is the Founder of Lead Cookie, Content Allies, and Arete Incubator. Jake is also the host of the Working Without Pants Podcast and shares the raw lessons of his entrepreneurial journey at Jake-Jorgovan.com.
Jake’s professional focus is to build companies that enable freedom of time and financial profitability. He does that by being an active entrepreneur in the trenches and through training others on entrepreneurship, leadership, sales & marketing.
2021-01-2736 minWorking Without Pants - Creative Entrepreneurship191: Building for a Lucrative Exit with Ryan TansomA multitude of startup founders who take the plunge into entrepreneurship do so with the goal of financial freedom and independence. But when faced with the prospect of an investment, an acquisition, or a merger, most entrepreneurs don't realize what needs to be done. This can lead to a shattered realization of a broken dream as the vision of that financial gain from all your hard work begins to fade into obscurity. Today's episode of Work Without Pants features Ryan Tansom. Ryan is the Co-Founder of Arkona and is an online educator who aims to...
2021-01-1446 minWorking Without Pants - Creative Entrepreneurship190: Running 9 companies at the same time with David HenzelThis week's episode compliments last week's chat with Dave Schneider. David Henzel is the CEO of Upcoach and co-owner of an impressive amount of businesses he runs with Dave Schneider. David has been a huge inspiration to me and my businesses. We often hear people preaching the mindset of doing 1 thing really well, but David inspired me to act differently and take action on my natural penchant towards working on a variety of projects... ever since I took his advice, I've quadrupled my income! Tons of value in this episode, tune in to hear how...
2020-12-1036 minWorking Without Pants - Creative Entrepreneurship189: Selling your first company with Dave SchneiderOn today's show, I sit down with Dave Schneider of Ninja Outreach. We discuss what it's like to sell a company, and Dave shares how his journey with Ninja Outreach led him to create Shortlist, a marketing agency. If you're interested in building and selling a software company, this episode is for you! Be sure to tune into next week's episode with David Henzel to hear how Dave and David partnered together to start a bunch of different companies... and ended up running 9 companies at the same time! Want to work with me as an...
2020-12-0442 minWorking Without Pants - Creative Entrepreneurship188: Why entrepreneurs should take more vacations11 days… no email… no calls… no business. Recently I returned from a vacation where I stepped completely away from my businesses. It was a powerful milestone to hit, and one that many entrepreneurs fear of committing to. In this podcast episode, I dive into why entrepreneurs should take more vacations… and how taking time off can accelerate your growth as an entrepreneur. Want to work with me as an advisor? Visit jake-jorgovan.com/coaching
2020-11-2012 min
Say it OnlineHiring The Right People For Your Team With Jake JorgovanTrying to build a team that’ll help your agency grow – and make you sweat a little less when you have to hand off work? Say chats with Jake Jorgovan about exactly that, getting him to share all his secrets when it comes to hiring the right people for your team, from common mistakes that business owners make when hiring to why your onboarding process is so crucial. Jake Jorgovan is a serial entrepreneur, author, podcaster, and business advisor. He is the founder of Lead Cookie, Content Allies, and Arete Incubator. Through these compani...
2020-11-1148 minWorking Without Pants - Creative Entrepreneurship187: Building a market research firm with Sarah WeiseToday I chat with Sarah Weise of BIXA Research, a marketing research firm with clients like Google and other prominent Fortune 500 companies. I came across Sarah while I was doing my own research into... marketing research. Sarah teaches the LinkedIn Learning course on Market Research. There are tons of marketers and agencies out there, it was fascinating to learn what big companies will pay for and how much money is spent on researching how to do better marketing. Want to work with me as an advisor? Visit jake-jorgovan.com/coaching
2020-11-0538 minWorking Without Pants - Creative Entrepreneurship186: Building a performance-based marketing agency with Adam WeilerOn this week's episode, I have a chat with performance-based Amazon expert Adam Weiler of Sunken Stone. Sunken Stone is an Amazon consulting partner doing brand management services that help companies selling Amazon products to optimize their business and gain more presence. What's interesting about Adam's business is that it runs on a performance model, which means they charge on increased new revenue. This model is quite different from cash paying marketing services, which you can hear more about in the episode 'Why selling marketing services is stupid'. Want to work with me...
2020-10-2941 minWorking Without Pants - Creative Entrepreneurship185: Rethinking success with Doug HolladayOn this show I have a chat with Doug Holladay, the CEO of PathNorth and author of Rethinking Success. We're super lucky to have Doug on the show today, he's highly successful and has a fascinating story that sees him surrounded by affluent people (think Warren Buffet level affluent) and, you guessed it, lots of success stories. If you're interested in finding meaning in work and life, that's what Doug is all about, you'll love what we dive into on this episode. Want to work with me as an advisor? Visit jake-jorgovan.com/c...
2020-10-2244 minWorking Without Pants - Creative Entrepreneurship184: The slow build of a SaaS product with Jeroen CorthoutIn this episode, I sit down with Jeroen Corthout of Salesflare, a CRM SaaS product. Jeroen has great insights to share about his journey in building a sustainable software company. In light of starting my first software company (Passaroo.com - in beta), I will be reaching out to connect with more people in the software game to learn from their experiences. I'm sure you'll find tons of value in this episode! Want to work with me as an advisor? Visit jake-jorgovan.com/coaching
2020-10-0946 minWorking Without Pants - Creative Entrepreneurship183: Building an outbound training company with Jason BayOn this episode of the Working Without Pants podcast, I have a chat with my friend Jason Bay of Blissful Prospecting. Outbound Prospecting SER world. Jason and I have been working in the space outbound prospecting, SER space for some time now. His company started off providing services and eventually moved into training for larger companies. While we both started in similar places, our journeys have taken us down very different paths. Tune in to hear the story of how two people navigated different approaches and offers to build unique outbound companies. Want...
2020-10-0150 minWorking Without Pants - Creative Entrepreneurship182: Building your personal brand with Elyse ArcherOn this episode, I sit down with Elyse Archer of Brand Builders Group. Since recording this episode, I became a customer of theirs because this discussion sold me on how awesome their service is. In this episode, we dive into how they grew to a team of 50 (!) over only 2 years. We also chat about what makes for a strong personal brand and how to think through the process of building a brand. Tons of value here, don't miss out! Want to work with me as an advisor? Visit jake-jorgovan.com/coaching
2020-09-2439 minWorking Without Pants - Creative Entrepreneurship181: Why selling marketing services is stupidYes… as a person who runs two marketing agencies, I am calling this business model stupid. In this episode, I go into why. I also share the opportunity that most service companies have to 10x their client value… And examples on how I have done this myself. Want to work with me as an advisor? Visit jake-jorgovan.com/coaching
2020-09-1013 minWorking Without Pants - Creative Entrepreneurship180: How to succeed in your next hireHiring… this is something that most entrepreneurs struggle with. And messing it up is an expensive mistake to make. In this episode, I go through my framework that I have used 30+ times to make successful hires. Want to work with me as an advisor? Visit jake-jorgovan.com/coaching
2020-09-0310 minWorking Without Pants - Creative Entrepreneurship179: Building a business that scales without employees featuring Pia SilvaIn today's episode, I sit down with Pia Silva of Badass Your Branding. Pia took the branding agency model and flipped it on its head - instead of doing huge branding engagements, the kind that often take tens of thousands of dollars and many months to produce, she started offering 2 day intensives with her customers. Tune in to hear how Pia scaled up, expanded beyond just branding and built up a successful training business. Here's what's even more interesting - she did it all this with zero employees! She and her partner have pulled all this off...
2020-08-2736 minWorking Without Pants - Creative Entrepreneurship178: Scarcity mindset never goes awayScarcity mindset… this is something that has been on my mind a lot lately. I've seen this in myself. I've seen this in the people I advise. And I've seen this in millionaires who never need to work again… What has become apparent is that scarcity mindset never goes away. That is what I dive into and unpack in this episode. Want to work with me as an advisor? Visit jake-jorgovan.com/coaching
2020-08-2010 minWorking Without Pants - Creative Entrepreneurship177: Chaos and Order in your businessChaos and order… this is possibly one of my favorite frameworks for life and business. Feeling stressed and overwhelmed... this episode is for you. Feeling content and wanting more… this episode is for you. This episode gets into another high-level mindset of how I think about my life and business. Want to work with me as an advisor? Visit jake-jorgovan.com/coaching
2020-08-1308 min
No BS Agency PodcastEP 16: Jake Jorgovan – Using Personality Tests With a Team, Visualizing a Future, and Doing More Than One Thing WellAnyone can take a personality test.
I bet you’ve taken quite a few yourself before. They’re easily accessible, insightful, and entertaining. Rarely, though, do people take what they’ve learned and applied it practically into their lives.
But what if we did?
What if you applied the information to structure your work day, what you work on and what you outsource, and even what your business should focus on?
Spending the majority of your time working on things in your zone of genius...
2020-08-1345 minWorking Without Pants - Creative Entrepreneurship176: How to spot when you are a bottleneck in your own businessAs your business grows, you inevitably become a bottleneck within your own companies' growth. The hard thing is to identify when this happens. We find all sorts of reasons to justify to ourselves to stay in a role that we know we should hand-off… yet there is a time and place to recognize when you are a bottleneck to your own growth. Want to work with me as an advisor? Visit jake-jorgovan.com/coaching
2020-07-1609 min
Startup Happy HourEpisode 1: Jake JorgovanIn this inaugural episode of Startup Happy Hour, serial entrepreneur and Founder of Content Allies (the sponsor of this podcast), Jake Jorgovan, joins us from Germany to talk about his journey from renting out his parents’ basement as recording space in high school to designing graphics for and partying with big names like Cee Lo and Keith Urban to now successfully running multiple online businesses while building a life of travel and freedom for himself and his team.
You can find Jake on LinkedIn, and don’t forget to check out his companies at the links below:
2020-07-1451 minWorking Without Pants - Creative Entrepreneurship175: What do you want This simple question is a powerful one. In this solo episode, I dive into this question and share some exercises for you to get clear on what you want.
2020-07-0911 minWorking Without Pants - Creative Entrepreneurship171: How I am launching 5 new companiesYep. I have fully embraced the title of serial entrepreneur. Currently ramping up a total of 5 new companies in partnership with others... (and more coming soon). Want to work with me as an advisor? Visit jake-jorgovan.com/coaching
2020-06-0418 min
Podium Stories with Marti SanchezJake Jorgovan, CEO @ Lead Cookie talks sales, personal branding, and benefits of podcasting | Ep 1 | Podium Stories w/ Marti SanchezFor our first episode, I'm interviewing Jake Jorgovan.He's a serial entrepreneur, blogger, and creator. He's the owner of 2 companies: LeadCookie, which does lead generation, and Content Allies, which focuses on producing thought leadership content.He's also the host of the podcast Working Without Pants, where he interviews agency owners and consultants to uncover the secret of their success.You can check it out here: https://jake-jorgovan.com/working-without-pantsIn this episode, we'll talk about:- The networking opportunities and benefits that come from hosting a podcast...
2020-05-0747 min
Deliberate LivingFull-Time Nomad & Serial Entrepreneur Jake JorgovanJake Jorgovan has been an entrepreneur and business owner since he graduated from college and he’s been a full-time nomad for seven years now visiting over 25 countries. He’s launched a few successful companies that employ a number of remote workers around the world and he’s got not one, not two, but FIVE more businesses launching soon.Shownotes for THIS episode: https://hollycpriestley.com/full-time-nomad-&-serial-entrepreneur-jake-jorgovan/Instagram: https://www.instagram.com/hollycpriestley/Facebook: https://www.facebook.com/HollyCPriestley/Website: http://hollycpriestley.com/
2020-05-0441 min
The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas.EP-83 Jake Jorgovan - Founder and CEO of LeadCookie and Content AlliesToday we are joined by Jake Jorgovan the founder and CEO of LeadCookie and Content Allies. Jake is another example of an entrepreneur who is seeking a balance between life and work. At Lead Cookie, helps B2B sales teams generate more leads through done-for-you Linkedin Prospecting. Jake build Lead Cookie from Zero to $33k MRR as a productized service in 6 months. At Content Allies, Jake helps turn consultants into thought leaders through content marketing.
Prior to starting Lead Cookie, he ran business development for a video production agency and won the business of multiple Fortune 500 clients and A-List touring...
2020-05-0457 min
Engineering Calmer Agencies & Consulting Firms: Calm is the New KPIProductize Hands-On Services To Earn More & Stress Less With Lead Cookie Founder Jake JorgovanEven a small, one-person business becomes more profitable and efficient with a solid, repeatable process. So what happens when we double down on process?In our last episode, I talked to Lacey Stites about how she does this in her agency using a revenue share model.Today, we hear how Jake Jorgovan takes a bit of a different approach and focuses on productizing his service delivery so he can operate efficiently at scale. A productized service is a simple, streamlined way of delivering hands-on client experiences without guesswork or customization. Instead of...
2019-12-3136 min
The Jeff Dolan ShowSimple Success Swinging Singles with Jake JorgovanEarlier this year, I checked in with an entrepreneur friend of mine to compare notes on what he is learning about being vulnerable, personal branding, story, traveling, and hiring good people. The one and only, Jake Jorgovan, a writer, podcaster, and location-independent entrepreneur. I catch up with him in France, and he delivers knowledge bombs that could change your very approach to business.
https://jake-jorgovan.com/
Show notes at https://jeffdolan.com/podcast
2019-11-2954 min
Unleashed - How to Thrive as an Independent Professional208. Jake Jorgovan turns consultants into thought leadersJake Jorgovan turns consultants into thought leaders through content marketing. Jake's firm, Content Allies, works with consultants who have deep industry or functional knowledge, but who simply don't have the time to sit down and get that knowledge onto paper. A writer from his team interviews the client to get a brain dump on a particular topic, and then they write the blog post or the white paper for the client. Let's say you've got a lot of industry knowledge and experience, but you You can learn more about Content Allies o...
2019-10-2939 min
In The TrenchesITT 211: Behind The Scenes of Building a 4-Hour Workweek Business with Jake JorgovanJake Jorgovan is the founder of Lead Cookie, Outbound Creative, and Content Allies. Prior to starting Outbound Creative, Jake ran business development for a video production agency and won the business of multiple Fortune 500 clients and A-List touring artists. Since leaving that agency, he has been working with other companies to help them win their dream clients. Jake doesn’t have an office and he doesn’t meet his clients in person. Instead, he works remotely and travels all over the world.
Today I sit down with Jake to talk about his 4-hour workweek. We took...
2019-10-2140 min
Say it OnlineCultivating a vibrant agency culture with Jake JorgovanWhy did Jake Jorgovan once have a job description taken down because of the use of the word “moist”? Find out as I sit down with Jake to learn about the importance of building a strong agency culture and collaborating with your team. Jake Jorgovan is a writer, entrepreneur and creator. He is the founder of Lead Cookie, a done-for-you Linkedin Lead Generation service, as well as Content Allies, an agency that turns consultants into thought leaders through content marketing. In this episode, Jake dives into how to sustainably invest in your bu...
2019-09-2700 min
Startup Hypeman: The GOAT to Market ShowS11E11 - Jake Jorgovan: How Do You Create a Profitable Cash Flow?"My first business did over a million in revenue and I don't think I ever took home more than 3 grand a month."Those are actual words from this week's guest, Jake Jorgovan, CEO of LeadCookie. We all push for revenue as our north star, but what good is revenue if you aren't actually making any money? Cash Flow is vitally important to running a healthy venture, and LeadCookie hit a point where 9 months in they had to layoff 6 people. As Jake admits, "It was largely due to me not knowing how to handle money in a...
2019-06-1737 min
The Leadership A.I.™ Podcast018: Jake Jorgovan, CEO of LeadCookieIn this episode, we meet Jake Jorgovan, CEO of LeadCookie, where he and his team help B2B sales teams generate leads through done-for-you Linkedin prospecting. Connect with Jake:LinkedIn: https://www.linkedin.com/in/jakejorgovanWebsite: https://www.leadcookie.com My favorite Jake Jorgovan Quotes from this episode: "Give Everything Away!""Discover And Declare!" "Become Someone That Is Worth Following!""Success Is A Journey, Not A Destination!"
2019-03-0442 min
Rise Up For YouEpisode #209 with Jake Jorgovan- The Secrets to Optimizing LinkedinEpisode #209 with Jake Jorgovan- The Secrets to Optimizing Linkedin
Episode Topic:
In this episode, Jake shares how to optimize your Linkedin profile, how to generate leads for your business on Linkedin, and how
to grow your audience on Linkedin!
About Our Guest:
Jake Jorgovan is a creator and entrepreneur who is the founder of two companies. At Lead Cookie, he helps B2B sales teams generate more leads through done-for-you Linkedin Prospecting. The service is 100% risk free as we have a 30 day money back guarantee. Jake scaled Lead Cookie from Zero to $33k MRR as a productized service in 6 months.
At O...
2018-09-1725 min
Modern Sales - B2B Selling Podcast013 - [Interview] Sales Prospecting on LinkedIn with Jake JorgovanLinkedIn is a powerful prospecting tool that consultants can use to find new clients. Jake Jorgovan shares his thoughts and expertise on how consultants can turn LinkedIn into a lead generating machine.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/linkedin-prospecting-for-the-win-with-jake-jorgovan---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Li...
2018-08-2231 min
The Hard Corps Marketing ShowLegendary LinkedIn Lead Gen - Jake Jorgovan - Hard Corps Marketing Show #030Now’s your chance to enhance your LinkedIn prospecting prowess with expert advice from world traveler, digital nomad, and entrepreneur, Jake Jorgovan. Jake is the founder of Lead Cookie, a very successful company specializing in LinkedIn lead generation and prospecting services.
Learn all about the importance of using a killer LinkedIn headline, how to wisely and effectively target new LinkedIn prospects, and how to boost your personal motivation to dominate your LinkedIn networking goals.
Takeaways
Make sure your LinkedIn headline is eye catching, specific and uses a positioning statement like “I help X do o...
2018-06-271h 08
Extra Paycheck PodcastEPP 168: LinkedIn Lead Generation Secrets With Jake Jorgovan of Lead CookieIn this week's episode of the Extra Paycheck Podcast I am joined by Jake Jorgovan, founder and CEO of Lead Cookie. Lead Cookie is a done-for-you Linkedin lead generation and prospecting service. In other words, Jake helps you find customers through LinkedIn.
2018-06-1236 min
Hack The EntrepreneurHTE 409: Zero to $43k MRR in Seven Months | Jake JorgovanSeven months ago, Jake Jorgovan was in the unenviable position that many of us have found ourselves in at one point or another -- lots of ideas that seemed great at the start and an equal number that had to be shutdown for one reason or another.
He'd had a lot of success with consulting over the years, but he wanted to build something bigger. Then he came up with another big idea and on July 15, 2017 he sent the first email pitching a new Linkedin outreach service called Lead Cookie. Now, just seven months later they have grown from...
2018-03-0546 min
Jon Nastor's Hack the EntrepreneurHTE 409: Zero to $43k MRR in Seven Months | Jake JorgovanSeven months ago, Jake Jorgovan was in the unenviable position that many of us have found ourselves in at one point or another -- lots of ideas that seemed great at the start and an equal number that had to be shutdown for one reason or another. He'd had a lot of success with consulting over the years, but he wanted to build something bigger. Then he came up with another big idea and on July 15, 2017 he sent the first email pitching a new Linkedin outreach service called Lead Cookie. Now, just seven months later they have...
2018-03-0500 min
Onward NationUsing LinkedIn to target your top prospects, with Jake JorgovanJake Jorgovan is the founder of Lead Cookie, which helps B2B sales teams generate leads through done-for-you LinkedIn prospecting and Outbound Creative which helps consulting companies win their dream clients through custom consulting and done-for-you outreach campaigns. He is also the author of the upcoming book “Win Your Dream Clients.” What you’ll learn about in this episode: Why LinkedIn is such a powerful social network and a great tool for new business development The importance of being consistent with your morning routine The value of writing down your top three wins for the day A dark...
2018-01-2600 min
Freelance TransformationWin Clients w/ LinkedIn | Jake JorgovanIf you've never considered 'LinkedIn Prospecting' as a way to find clients, it's something that you may want to investigate as a freelancer. Jake Jorgovan is the founder of Lead Cookie - LinkedIn Lead Generation & Prospecting, but he's been using LinkedIn as a way to connect with clients long before he started teaching other freelancers about it. LinkedIn is the only social network that acts as a comprehensive database of professionals and companies that could be in need of your special area of expertise. It is possible that if you connected with these professionals, you could easily...
2017-12-0456 min
The Productize Podcast[42] Productizing LinkedIn Lead Gen (with a Guarantee!) w/ Jake Jorgovan (LeadCookie)LinkedIn is definitely a social network that I am not totally at a speed on. I had a profile on it, for ever, for years, but is just abandoned and not kept up to date. And I know there’s so much I can be doing on that platform to connect, network, and generate leads for my businesses.
Today you’ll hear my conversation with Jake Jorgovan, the founder of LeadCookie. It is a productize lead generation service focused on LinkedIn.
Jake’s been able to build and launch a really successful productize service offering in rea...
2017-11-2249 min
Forecast · The Marketing Podcast for Consultants and Professional Service FirmsHow to Build a Business that Plays to Your Strengths with Jake JorgovanJake Jorgovan started his entrepreneurial journey as part owner of a video production agency. A few years into that experience, despite the fact that business was booming, Jake decided to sell his stake in the agency because he was looking for something else. After a few more experiments and some international travel, Jake realized that business […]
2017-10-1934 min
CTRL+CLICK CASTStrategic Planning & Cold Outreach with Jake JorgovanNeed to grow your web agency, but don’t know how? Struggling to attract leads for your freelance business? Get practical advice from marketing expert Jake Jorgovan! Jake joins the show to discuss how forging new relationships — through strategic partnerships and outreach — can build your business. He offers tips on identifying strategic partners, connecting with them, and establishing and nurturing the partnership over time. Jake also dives into strategies for cold outreach, with a focus on being generous and building a relationship vs. selling.
< Download MP3 > &nb...
2017-09-2757 min
In The TrenchesITT 114: How to Become a Successful Solo Consultant with Jake JorgovanJake Jorgovan, the Founder of Outbound Creative and Agency Scout, is on the show to talk about his entrepreneurial journey that almost saw him get evicted from his apartment to now being a successful solo consultant who's running multiple businesses.
In this broadcast, Jake Jorgovan and I talk about:
How a downside to entrepreneurship almost got Jake evicted from his apartment
Why entrepreneurs need to constantly market themselves
The marketing platform that’s been the most beneficial for Jake
How Jake uses his podcast to generate leads
What is Outbound Creative?
How Jake utilizes mind mapping in his bus...
2017-08-0634 min
The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits21: How To Win Your Dream Client with Jake JorgovanToday’s guest is Jake Jorgovan, founder of Outbound Creative, which helps agencies win their dream clients. He’s also the author of an upcoming book called Win Your Dream Client. We’re going to be talking about some of the methods that Jake uses to help people win the clients who are perfect for them.
2017-06-1547 min
Build a Better Agency PodcastEpisode 83: How to Start Working on New Business, with Jake Jorgovan.For several years Jake owned a video production agency. His business partner was the brilliant technician and he was the guy who got the agency the work. Jake landed multiple Fortune 500 clients and A-List touring artists by running a dream client campaign. After leaving the video agency, Jake went out and worked as a digital marketing and web consultant for several years and eventually realized that he was much better at getting the work than he was doing it. At that point, Jake started pairing with other agencies to help them win more clients. What y...
2017-05-0849 minFreelance Transformation088: Win Clients Through Outreach (and Cake?) | Jake JorgovanJake Jorgovan is the founder of Outbound Creative, where he helps consulting companies and agencies win their dream clients. But he doesn't just talk the talk. Before starting this agency, he did business development at a video production agency where his strategies allowed him to bring in multiple fortune 500 clients and A-list touring artists. Jake shares strategies to reach out to clients directly as well as strategic partners who have the same clients that you want to target. Jake shares how to identify your dream client and dream strategic partner, how to do the research to figure...
2016-11-0746 min
The Angry MillennialEp66: Jake JorgovanOn this episode of The Angry Millennial, we're chatting with founder of Outbound Creative + host of the Working Without Pants Podcast, Jake Jorgovan. In this episode, we chat about what it was like co-founding a business at 19 years old, learning real-world pains about naivete, involving emotion in business, finding the right fit with regards to your skills, and being honest with yourself. Starting out with a service business as opposed to a product business is a completely different animal, which Jake learned early on. With Outbound Creative, Jorgovan helps agencies attract the sort of customer they want to work with...
2016-05-2356 min