Shows
Pivot to ProfitThe $30 Mistake That Cost Millions | Jake KarlsVisit https://www.pamjordan.com to schedule a call with our team.✖️✖️✖️In this episode of Pivot to Profit, Pam Jordan sits down with Jake Karls—co-founder and Chief Rainmaker of Mid-Day Squares—for a raw, unfiltered conversation about resilience, identity, and the truth behind building a brand in one of the most competitive industries on the planet.Jake’s entrepreneurial story is anything but polished. From childhood pressure and family expectations to near-miss financial moments, costly operational mistakes, and the emotional toll of scaling fast—Jake brings honesty that most founders shy away from.Pam...
2025-12-0222 minPivot to ProfitThe $30 Mistake That Cost Millions | Jake KarlsVisit https://www.pamjordan.com to schedule a call with our team.✖️✖️✖️In this episode of Pivot to Profit, Pam Jordan sits down with Jake Karls—co-founder and Chief Rainmaker of Mid-Day Squares—for a raw, unfiltered conversation about resilience, identity, and the truth behind building a brand in one of the most competitive industries on the planet.Jake’s entrepreneurial story is anything but polished. From childhood pressure and family expectations to near-miss financial moments, costly operational mistakes, and the emotional toll of scaling fast—Jake brings honesty that most founders shy away from.Pam...
2025-12-0222 min
Gen Z CPGStartup Spotlight: Mid-Day Squares ft. Jake KarlsOn this week’s episode of the Gen Z CPG Podcast we welcome the modern day Willy Wonka, Jake Karls who is the Co-Founder of Mid-Day Squares. Jake dives into the power of authentic storytelling & community when building a brand in public.
2025-10-3128 min
EVOLVE Podcasts | Global Commerce InsightsVoices 38 - “There’s No Playbook for This Sh*t”: Mid-day Squares’ Jake Karls on Rejection, Storytelling & Building CommunityJoin our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: https://evolvecommunity.beehiiv.com/subscribeWant to join the #01 community of senior commerce leaders spanning 43 markets? Request your application today: https://www.evolve-community.com/In this episode our host Edilsa Bueno, talks with Jake Karls.Jake Karls believes every rejection is an opportunity in disguise. Growing up in Montreal, he learned the power of connecting with people and embracing challenges—lessons that have guided him through the messy reality of building a business. Since co-founding Midday Squares with his sister and brother-in-law in 2018, Jake has used storytelling to engage a community before they even t...
2025-09-0426 min
Making It with Jon Davids200 - Chocolate Mogul: “We sold 47 million bars and we’re just warming up” | Jake Karls, Mid-Day SquaresGet your personalized 1-Minute Marketing Roadmap here. Today, we're taking a dive back into the Making It archives for JD's excellent chat with Jake Karls of Mid-Day Squares. Tune in to hear how Jake and his team went from a simple kitchen operation to a full-blown booming chocolate brand.Subscribe to JD's newsletter here.Follow JD across social: LinkedIn | Facebook | TikTok | Instagram | YouTube
Follow JD across social: LinkedIn | Facebook | TikTok | Instagram | YouTube | ThreadsSubscribe to JD's newsletter here.
2025-07-0848 min
INspired INsider Podcast[Sweets and Snack Series] Revolutionizing the Snacking World Against All Odds With Jake KarlsJake Karls is Co-founder and Chief Rainmaker of Mid-Day Squares, a Montreal-based functional chocolate company known for its bold transparency and viral storytelling. After early ventures in fitness and fashion, he found his niche in brand building and community engagement. Since launching Mid-Day Squares with his sister and brother-in-law, Jake has helped scale the company to produce over 90,000 bars daily and achieve multimillion-dollar revenues. Recognized on Forbes' 30 Under 30 list, he champions authenticity and emotional connection as the keys to modern entrepreneurship. In this episode… Launching a new food product is already a challenge, but doing so...
2025-06-0546 min
Gent's TalkFrom Building to Breaking: The Founder’s Tipping Point - Jake KarlsWhy do so many founders fall short just as things start working — and what separates those who break from those who break through?In this raw and revealing episode of Gent’s Talk (E#149), host Samir Mourani sits down with entrepreneur and brand strategist Jake Karls for a deep dive into the unseen challenges of business building, brand identity, and the moment every founder hits a breaking point. This isn’t about overnight success — it’s about what happens after you’ve built something... and why that’s where most people fall apart.Jake opens up about the e...
2025-05-0545 min
The Food ProfessorCanada's Missing Agri-Food Election Agenda, RoundUp for Roundup and Jake Karls, Co-Founder & Chief Rainmaker, Mid-Day SquaresIn Season 5, Episode 33 of The Food Professor Podcast, hosts Michael LeBlanc and Dr. Sylvain Charlebois deliver a dynamic episode split between urgent food policy news and an in-depth interview with Jake Karls, Co-Founder and Chief Rainmaker of the powerhouse better-for-you brand Mid-Day Squares.Kicking off with the news segment, Sylvain and Michael break down Canada's approaching election and the glaring lack of meaningful agricultural policy across party platforms. While the NDP pushes for price freezes and a windfall tax on grocers, the Liberals and Conservatives offer little in the way of innovation or supply chain resilience. The...
2025-04-2454 min
Maverick MakersJake Karls: All Fired Up Mid-Day and EverydayIn this episode of Maverick Makers, host Michelle Daides sits down with Jake Karls, the bold and brilliant Co-founder & Chief Rainmaker of Mid-Day Squares—the better-for-you chocolate brand that’s flipping the traditional food industry on its head.Jake is not your typical business leader. He’s raw, real, and radically honest about what it takes to build a brand that actually breaks through. From launching a snack empire out of a kitchen to becoming a Forbes 30 Under 30 and EY Entrepreneur of the Year finalist, Jake shares what it means to lead with heart, make n...
2025-04-0434 min
Thirsty Thursdays @3PM EST🚀 The Secret to Building a Viral Brand! 🎉 | Mid-Day Squares’ Jake Karls on Authenticity & GrowthSend us a text📢I talk🎙️with Jake Karls Owner of Mid-Day Squares! 👏🍷 🎇 🎉 ✨ 👏 🥂 😁How did Midday Squares go from a condo kitchen to 9,000 stores? 🤯🔥 Jake Karls shares the power of authenticity, brand storytelling & social media marketing! 💡 WATCH NOW! 🎥 @ThirstyThursdaysat3PMEST 💥 The Power of Authenticity in Branding with Jake Karls 💥What makes Midday Squares a standout brand in the food industry? Authenticity, storytelling, and human connection! 🏆 From dancing in grocery aisles 🕺 to building a $100M brand, Jake Karls spills all the...
2025-03-2034 min
Witness BusinessThe Road to Becoming a 9-Figure Chocolate Bar Company with Mid-Day Squares Co-Founder Jake Karls // EP. 52In this episode, we unpack the highs and lows of entrepreneurship. Jake Karls of Mid-Day Squares gives us a peek behind the curtain of what running a massive chocolate bar company with his sister and brother-in-law is like, the marketing tactics they've used the grow and expand, and the many challenges they have faced.We also dive into the world of mental health of entrepreneurs, and the very real possibility of burnout for entrepreneurs who fail to take care of themselves. Jake tells us his story, giving us the signs to watch out for, the tools he uses...
2025-03-2059 min
Inspired For MoreEP #49 People Buy People, Not Brands – A Conversation with Jake KarlsEver feel like some brands just hit different? That’s because behind every great brand is an even greater energy! 💥✨I had the absolute pleasure of sitting down with Jake Karls, the co-founder and rainmaker of Mid-Day Squares, and let me tell you—this guy is a FORCE. 🚀 Also named in the FORBES 30 under 30. His energy, passion, and drive to create something bigger than just a product are what make people fall in love with him and the brand.We dive into:🔥 How to build a brand that connects beyond just a product🔥 Wh...
2025-03-1224 min
Eat Play Crush with Mary ShenoudaJake Karls - Mid-Day Squares: From Bankrupt to 50 Million Bars Sold, Building Out Loud, and BurnoutBeing unapologetically yourself means embracing every part of who you are, without fear of judgment or rejection. It’s about standing tall in your truth, knowing that your quirks, flaws, and unique qualities are what make you extraordinary. When you stop seeking validation from others and start owning your story, you unlock the freedom to live authentically, create fearlessly, and connect deeply with those around you. True success begins when you show up as the most honest version of yourself, unapologetically and with confidence.Today, let's welcome Jake Karls, the co-founder and "Rainmaker" of Mid-Day Squares, a re...
2025-03-081h 18
The Kirk + Kurtts Design PodcastJake Karls, Co-Founder & Rainmaker of Mid-Day SquaresSend us a textThe Rainmaker is back! In this powerhouse episode, Jake Karls, co-founder of Mid-Day Squares, joins Kirk and Andy for an unfiltered conversation about entrepreneurship, identity, burnout, and the journey back to balance.Jake’s infectious energy and passion have fueled Mid-Day Squares’ rise from a startup to a $47 million business. But with success came immense pressure, a relentless pursuit of “winning”, and ultimately, a wake-up call that forced him to reassess everything. He shares his personal struggle with burnout
2025-02-1655 min
Mission Critical with Lance ChungJake Karls (Co-Founder, Mid-Day Squares) - How Being An Entrepreneur Is Like Being A Professional AthleteIn this episode of Mission Critical, we sit down with Jake Karls, co-founder and "Chief Rainmaker" of Mid-Day Squares, the Canadian chocolate company that's redefining snacking—and business culture. Jake shares his unfiltered insights on what it takes to build not just a successful brand, but a powerhouse team that believes in your mission. From cultivating habits that help you step into your leadership persona to fostering a company culture rooted in authenticity and transparency, Jake gets real about the highs and lows of entrepreneurship. Whether you're launching a startup or leading a team, th...
2025-02-1255 min
Time For A Reset Marketing Podcast: Insights from Global Brand Marketers84 - Harnessing the Power of Authenticity: Building Brands, Engaging Brand Ambassadors, and Fostering Community through Storytelling, with Jake Karls, Co-founder of Mid-Day SquaresTune in to Time for A Reset"The future of all marketing is going to be who is the best storyteller and who is the most authentic." - Jake Karls, Co-founder and Chief Rain Maker at Mid-Day Squares.The latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy,Paul Frampton Is live!Paul sits down with Jake Karls, Co-founder and Chief Rainmaker at Mid-Day Squares, a functional chocolate company. They explore the power of authenticity in marketing and emphasize the role...
2025-01-2828 min
Essential Ingredients Podcast020: Transparency and Authenticity is the New Currency with Jake Karls Part 2 (Re-release)"Transparency and authenticity are the new currency. If you don't figure that out, you won't be able to get the purchases because consumers today want to understand what the brand is about … They want to see the humans behind the brand." -Jake Karls Transparency and authenticity are the new currency in today's business landscape. Consumers crave genuine connections with the brands they support, valuing honesty and vulnerability over polished perfection. In a world saturated with noise, the brands that dare to be unapologetically themselves will rise above the rest. Jake Karls is the co...
2024-12-2413 min
Not Your StoryJake Karls explains the rise of Mid-Day Squares' chocolate empire - EP 10Jake Karls is the co-founder and Chief Rainmaker of Midday Squares, a chocolate brand, that’s shaking up the $140B chocolate industry.
Jake shares how Mid-Day Squares is growing a $100M brand by embracing the power of storytelling, vulnerability, and authenticity, sharing their behind the scenes story of entrepreneurial drama.
Timestamps:
(0:00) - Intro
(1:45) - The future of marketing
(4:44)- The founding story of Mid-Day Squares
(7:44) - $140 billion chocolate industry, growth in saturated market
(9:40) - The power of authenticity and vulnerability
...
2024-11-2045 min
Anything But LawJake Karls: Crafting Authenticity and Success from a Home Kitchen to a Global BrandWhat if success in business isn’t just about strategy, but about authenticity and emotional intelligence? In this episode, Jake Karls, co-founder of Mid-Day Squares, shares his journey from making chocolate in his home kitchen to building a global brand. Jake emphasizes the power of transparency, personal support, and community in shaping his success. He opens up about how his marriage and family relationships serve as pillars through the challenges of entrepreneurship.Jake also explores the transformative role therapy plays in business. Initially hesitant, he now sees it as an essential investment in both personal and professional gr...
2024-11-1351 min
RawTalkVulnerability and the Power of Sharing Your Story with Mike Fata and Jake Karls | Episode 40In this episode of the Kindred Spirits Podcast, Maddy and Melissa host entrepreneurs Mike Fata and Jake Karls.
Though both are massively successful in business, this conversation goes deeper than just discussing the numbers. We discuss the critical role of mental health in entrepreneurship, advocating for open conversations and sharing personal experiences of burnout and vulnerability. The episode emphasizes the importance of self-care, authentic storytelling, and overcoming imposter syndrome to stand out in a saturated market.
Mike and Jake share the details of their Revival tour, aimed at reviving entrepreneurship in Canada, inspiring entrepreneurs to be p...
2024-10-2225 min
What's Cooking with Florane & AurélieBuilding a Successful Chocolate Brand with Jake Karls, Co-Founder of Mid-Day SquaresSeason 2 is here! We're kicking off with Jake Karls, Co-Founder of Mid-Day Squares, diving into what it takes to build a successful chocolate brand. With transparency and honesty—two core values of the dynamic family trio—this episode gets to the heart of their journey. Follow Jake Karls on Linkedin Get snacking: https://www.middaysquares.com/LET'S STAY CONNECTED:Follow Whats Cooking with Florane & Aurélie on Instagram for podcast updatesConnect with Florane on LinkedinConnect with Aurélie on Linkedin
2024-10-0729 min
Outliers Menu PodcastEP17 | JAKE KARLS | Chief Rainmaker & Co-founder of Mid Day SquaresJoin us for an exciting episode of the Outliers Menu Podcast as we chat with Jake Carls, co-founder of Mid Day Squares, the hottest growing chocolate company in the food and beverage space. Discover the journey behind the rise of Mid Day Squares and how Jake, Lez & Nick took the brand to the top while growing a massive media presence showing the good, the bad and the ugly along the way.(3:42) Jake’s first trip to hoboken(5:10) Use of STORYTELLING in Marketing(9:13) MID DAY SQUARES Storytelling(14:05) Growing company attention...
2024-09-231h 16
imperfect: The Heart-Centered Leadership PodcastFlashback Fridays: Episode 119: Crew Love & Family Entrepreneurship with Jake KarlsWant to become more heart-centered? There’s a new playbook in town! Deb has released her first book The Heart-Centered Leadership Playbook: How to Master the Art of Heart in Life & Leadership. Available in ebook 📱 , paperback📚, and audiobook🎧.Get now your official copy at www.amazon.com and www.audible.com💜In this special Flashback Fridays episode, we bring you back to an energetic and inspiring conversation with Jake Karls, co-founder of Mid-Day Squares. From the start, Jake and his partners set out to create more than just a functional chocolate bar—they wanted to build a communit...
2024-09-2032 min
Le Podcast Pas OrdinaireDu Clown de la Classe au RainMaker Qui Révolutionne Le Chocolat | La Thérapie en Affaires - Avec Jake Karls de Mid-Day Squares - EP #051Cette semaine, au Podcast Pas Ordinaire, j'ai eu la chance de recevoir Jake Karls, l'un des propriétaires de Mid-Day Squares, une entreprise qui révolutionne l'industrie du chocolat et qui est EN FEU en ce moment. Ça fait longtemps que je tente de recevoif Jake sur le podcast et en grande primeur, il nous offre sa première entrevue en FRANÇAIS! On parle de la thérapie dans la vie comme en affaires & de comment cela a été la meilleure décision de sa vie, de travailler avec sa soeur & son conjoint, du scandale entre eux et Hersheys...
2024-09-161h 19
Bitesized: Marketing | Entrepreneurship | Brand BuildingThe Power of your Mindset, De-stigmatizing Therapy, Effective Brand Storytelling & Why Traditional Marketing No Longer Works - with the Mid-Day Squares Rainmaker, Jake KarlsJake Karls is co-founder & rainmaker of Mid-Day Squares, Forbes 30 under 30, EY entrepreneur of the year finalist 2024, and the only guy I’ve seen post videos of him dancing with customers & partners on LinkedIn. Jake is the epitome of how building a personal brand, leading with authenticity and vulnerability is a powerful way brands and brand founders can connect with consumers. We dived into effective storytelling for brands, why traditional marketing no longer works and explored Jake's journey from being lost and without direction, to joining Mid-Day squares, selling over 40 Million Bars of Chocolate and the highs and lo...
2024-09-1239 min
SNEED-CAST Presented by Sneed Coding SolutionsCultivating Honesty in Brand Building with Jake KarlsWelcome to the latest edition of SNEED-CAST, where insightful discussions meet industry expertise. In this episode, we have the privilege of hosting Jake Karls, Co-founder of Mid-Day Squares! Jake shares the story of how he, his sister, and brother-in-law started the company and their massive success in the space. He also shares how their ability to be open and honest publicly has helped grow the Mid-Day Squares brand.
2024-09-0433 min
Startup Canada PodcastTrust, Therapy and Transparency with Jake KarlsJake is a different type of business leader – unapologetically authentic, refreshingly relatable, and completely free of BS. His product, Mid-Day Squares, are functional chocolate squares that satisfy sweet cravings. Jake and his team are leading the disruption of an extremely competitive vertical with an innovative marketing strategy and a fearless spirit.The post Trust, Therapy and Transparency with Jake Karls first appeared on Startup Canada.
2024-07-3047 min
The 1st Half Culture ShowJake Karls: Building Mid-Day Squares and Blending Business with Soccer Culture [TBT]Join us on The 1st Half Culture Show Podcast as we chat with Jake Karls, co-founder of Mid-Day Squares. Known for his innovative approach to business and viral marketing, Jake shares how he and his team turned a vegan chocolate brand into a sensation. Discover how soccer culture and entrepreneurial spirit fuel his journey. From creating engaging content to growing a multi-million-dollar business, Jake’s story is one of passion, perseverance, and creativity. Tune in for an inspiring conversation on the intersection of business and soccer culture.
The 1st Half Culture Show"ALL Things Soccer Culture—Our...
2024-07-0920 min
The Art of the BrandGuest 05: Jake Karls - The Best Marketing is Storytelling.In this episode, Camille More is joined by Jake Karls, co-founder and Rain Maker of MidDay Squares— the chocolate bar company that could. Jake Karl’s is a masterclass on the power of a personal brand and leveraging relationship-centric marketing to propel a brand to new heights. Discover how Jake and his team skyrocketed to fame by leveraging raw and authentic storytelling.
2024-05-2833 min
The Ad PodcastJake Karls - CEO - Mid-Day SquaresJake Karls is a different type of business leader – unapologetically authentic, refreshingly relatable, and completely free of BS. He is the Co-founder and Chief Rainmaker of Mid-Day Squares, the good-for-you chocolate brand that turned a kitchen-table dream into a global household name. Mid-Day Squares is leading the disruption of an extremely competitive vertical with a winning team, innovative marketing strategy, and fearless spirit. The secret ingredient fuelling the brand’s stratospheric growth? Genuine human connection. Jake’s role is to build the brand’s network and visibility. To hear him speak is to understand how he does it. By prioriti...
2024-04-1241 min
Welcome to the Arena from ICR – Conversations with Today's Innovators & Business LeadersJake Karls, Co-Founder & Rainmaker, Mid-Day Squares – Bittersweet Victory: Showcasing challenges and successes in the entrepreneurial journeyIntroducing a new product into the extremely competitive snack market is not for the faint of heart. To succeed, you need more than a unique product; you need energy, creativity, and a bold approach. Today’s guest has all that in spades. We're sitting down with Jake Karls, who is the first to admit that he's a different kind of business leader, unapologetically authentic, refreshingly relatable, and completely free of bullshit. Jake is the Co-Founder and Chief Rainmaker of Mid-Day Squares, the good-for-you chocolate brand that turned a kitchen table dream into a global household name.M...
2024-04-0333 min
The Playbook With David MeltzerProduct Mastery and Business Growth with Jake KarlsIn today's episode, I sit down with Jake Karls, Co-founder and Chief Rainmaker of Mid-Day Squares, as we explore the thrilling journey of entrepreneurship through the lens of a company that has transformed the health bar industry. From the importance of having a groundbreaking product to the challenges of scaling a business, Jake shares insights into Mid-Day Squares' exponential growth in the U.S., the pains and pleasures of entrepreneurship, and the crucial balance between product excellence and effective marketing. Learn more about your ad choices. Visit podcastchoices.com/adchoices
2024-03-3009 min
The Marketing Millennials235 - Why Storytelling is a Powerful Marketing Strategy, With Jake Karls, Founder of Mid-Day SquaresYour brand means nothing if it can’t stand out from the competition. So quit trying to blend in and start telling your audience a great story. Daniel sits down with Jake Karls, co-founder of Mid-Day Squares, to discuss the power of storytelling in marketing. Discover how Mid-Day Squares built its brand with storytelling at the forefront, allowing it to thrive in the otherwise over-saturated health food marketplace.Jake divulges how Mid-Day Squares started with a homemade recipe, a dream, and a plan and skyrocketed into an overnight social media sensation. What makes their content cre...
2024-02-2933 min
The Thrive PodcastBeing unapologetically yourself with Jake Karls of Mid-Day SquaresYou've had an epic fail in your business. What's your first instinct?
For most of us, it's to hide. And to make sure that no one finds out.
But today's guest, Jake Karls, says what you should be doing is actually the opposite.
Jake is a co-founder of the $17 million dollar chocolate bar company, Mid-Day Squares. And not only does he believe in building in public, he's a real-life example of how doing so can lead to far greater success.
Here's what we talk about:
...
2024-02-0649 min
NO LIMITS PODCASTEpisode 16 | 🍫 Jake Karls from Mid-Day Squares 🍫In this episode, we dive into the dynamic world of entrepreneurship with Jake Karls, one of the co-founders of Mid-Day Squares. Join us as we explore Jake's journey of steering his Montreal-based organic chocolate brand and earning a coveted spot on Forbes 30 Under 30 in the food and beverage category.Recently, Mid-Day Squares faced a legal challenge when Hershey's served them a cease and desist, alleging that the packaging colours resembled those of Reese's. We unravel the complexities of this legal battle and its implications for the company.But that's not all—discover the power of ce...
2024-01-081h 18
Consumer RundownEpisode 18 - Mid-Day Squares: Creating A Chocolate Empire With Jake KarlsJoin us as Jake Karls, a co-founder of Mid-Day Squares, reveals how they're disrupting the chocolate industry with bold storytelling, raw transparency, and unapologetic authenticity. We'll dive into their David versus Goliath battle with Hershey's and uncover Jake's unconventional marketing playbook. Jake’s inspiring journey is packed with valuable insights for anyone who dares to be different! Consumer Rundown podcast is your destination for the people, companies and trends transforming today's consumer markets. Whether you’re a CPG enthusiast, an aspiring entrepreneur, or a seasoned investor, tune in to learn about the stories driving the discussion within the consumer mark...
2024-01-0318 min
As A Creator - Interviews with Content CreatorsHow Midday Squares Built A Production Team For The Best TikTok Content | Interview with Jake KarlsToday we interview Jake Karls, the co-founder of Midday Squares, a brand that prioritizes storytelling in their social media content.
Jake emphasizes the importance of authentic storytelling and emotional connections with customers. We discuss the impact of platforms like Instagram and TikTok, as well as the value of engagement and community-building over follower count.
Jake advises businesses to have a clear vision and intention for their content, focusing on authenticity and values.
Overall, this episode highlights the power of storytelling in attracting and retaining...
2023-12-2426 min
Finding Rainbows on an ordinary dayEntrepeneur Jake Karls of Mid-day SquaresSend us a textEntrepeneur Jake Karls is here to inspire us all to capture our dreams and go after our goals in 2024! Disturbing the billion-dollar chocolate industry with his family-owned business* Mid-day Squares; an incredible delicious tasting, clean, high protein afternoon chocolate bar snack to aid people on the daily life grind, this functional plant-based chocolate bar is everything a chocolate bar isn't and everything a protein bar wishes it was! Mid-day Squares is the mastermind of his phenomenal business minded sister, Lezlie Karls, Co-founder, and CEO, her husband Nick Saltarelli
2023-12-1939 min
Skin TalksJake Karls, Co-Founder Of Midday Squares On Being The Best Version Of YourselfWe are so excited to have welcomed Jake Karls, Co-Founder of Midday Squares on The SKNKRE Podcast. We moved skincare aside for this one, and chatted with Jake about growing his business, building confidence, taking care of his mental health as an entrepreneur, and showing up as his best, most authentic self.
Jake is so passionate about what he does, and we hope you will take away some inspiration from this different and upbeat episode.
LINKS:
Learn more about Midday Squares here.
Follow Midday Squares on Instagram and Facebook.
Follow...
2023-12-1344 min
Stairway to CEOMaking it Rain, One Square at a Time with Jake Karls, Co-Founder and Chief Rainmaker of Mid-Day SquaresDescription:As an entrepreneur, it can be tempting to try to master every aspect of the business, but today’s guest is proof that playing to your strengths and finding a partner with complementary skills is a winning formula. Jake Karls is the Co-Founder and Chief Rainmaker of Mid-Day Squares, a chocolate company geared to revolutionizing the snack industry. Join us as we discuss Jake’s unique path to entrepreneurship success, the decision to manufacture Mid-Day Squares in an independent factory, and the effect of digital transparency on relationship-building. Don’t miss today’s high-energy episode! Exclusi...
2023-12-1244 min
CPG VibesEpisode 94 - Ask Jake Karls of Mid-Day Squares Anything - Special EditionThis week is a special edition episode with returning guest, Co-Founder and Rainmaker of Mid-Day Squares, Jake Karls. Our audience can 'Ask Jake Anything!' whether it's about his chocolate empire, to how he checks into therapy to take care of his mental health, to CPG strategy. Mid-Day Squares is an idea of what a healthy afternoon craving killer should taste like. It was designed for those on the go that want to cut their hunger and cravings in between meals. It’s made entirely with superfoods and all of the ingredients are raw, vegan, gluten-free and made with or...
2023-12-0440 min
Life's a WreckBuilding through Authenticity Ft. Mid-Day Squares Co-Fouder Jake KarlsAuthenticity, what a can of worms. A beautiful gift of self acceptance, an appreciation of the wreck that you are and something that we for some reason forgo in the face of formality. Since working for a startup accelerator I've been privy to an entrepreneurial mindset of needing to build at the sake of authenticity. Be what you think an employer or partner wants you to be, hide your personality for the sake of your venture, "I aM a BuSInESS pErSoN." The examples go on and on and what I find so funny is that the advice from some...
2023-11-2551 min
Let's Dig In with Chef Rich RosendaleEpisode 53 - Jake KarlsDelving into Digital Domination with Jake Karls
In this week's episode, we're thrilled to welcome Jake Karls, the mastermind behind the social media sensation and the driving force of several entrepreneurial ventures. From the birth of his online presence to the nuances of building a brand in today's digital landscape, Jake pulls back the curtain on what it takes to succeed in the bustling world of social media.
Your host, Chef Rich Rosendale, together with co-host Ian Navarro, dives deep into the strategies, challenges, and triumphs of Jake's digital journey. Together, they unpack the lessons that aspiring influencers, brand builders...
2023-11-0747 min
Under the Influence Podcast119. How Mid-Day Squares Is Making CPG Sexy Again With Jake KarlsJake Karls, co-founder of the vegan chocolate brand, Mid-Day Squares, along with his sister and brother-in-law, calls himself the "rainmaker" and resident Social-Personality. In 2018, the trio embarked on a mission to craft the world's inaugural Functional Chocolate Bars, aptly described as "everything a chocolate bar isn't, everything a protein bar aspires to be.” The social skills he acquired from running his clothing brand became a strength for Mid-Day Squares, their commitment to radical authenticity and showing the good, the bad, and the ugly. He makes noise, builds relationships, and spreads the love.We also ta...
2023-10-1832 min
Startop PodcastAn Honest Conversation with Chocolate Millionaire Jake Karls - 01Il y a 5 ans, JAKE KARLS et ses co-fondateurs se sont lancés dans la production de barres de chocolats dans leur condo. Aujourd’hui, MID-DAY SQUARES est en route vers les 100 millions de chiffre d’affaires et leur croissance est remarquable. Ces entrepreneurs font preuve d'audace et de transparence sur les réseaux sociaux, partageant les hauts et les bas du parcours de MDS.
Représentant la catégorie « food & drinks » dans le Forbes 30 Under 30, en 2023, nominé par EY (Entrepreneur of the Year) en 2022, la liste d’accomplissements de Jake ne cesse de s’allonger....
2023-10-141h 08
Sustainable Packaging with Cory Connors presented by Atlantic PackagingMid-Day Squares rain maker Jake Karlshttps://www.middaysquares.com/Interviewing Jake Karls from Mid-Day squares was an inspiration and an insightful experience. https://www.linkedin.com/in/jake-karls-653106ba/If you are an entrepreneur and need some inspiration this episode is for you! How to take on the chocolate industry and make a big splash? Why not make a rap video? Looking for a healthy snack that will get you through the day? https://www.linkedin.com/in/cory-connors/I'm here to help you make your packaging more sustainable! Reach out today and...
2023-09-1021 min
Unemployable with Jeff DudanCrafting Authentic Brands with Jake KarlsIn this episode of On the Homefront, join Jeff as he sits down with Jake Karls, the co-founder and chief Rainmaker at Mid-Day Squares.Mid-Day Squares is a unique functional square + chocolate that is certified Non-Gmo, Fair Trade, Kosher, Vegan, and are gluten, soy, and dairy-free.Together, they delve into the art of building brands authentically, the importance of embracing entrepreneurship while staying true to oneself, and the unique strategies that have propelled Mid-Day Squares to success.Connect with Jake on LinkedIn: https://www.linkedin.com/in/jake-karls-653106ba/?originalSubdomain=ca...
2023-08-2934 min
The Rectified Podcast#33 Founder Stories | The Untold Story: Jake Karls from Mid Day Squares Reveals Secrets of Building a Chocolate EmpireIn this episode of The Rectified Podcast, Sandy is having a conversation with Jake Karls, one of the co-founders of Mid Day Squares and they're talking about how Jake, Nick, and Lezlie are building a chocolate empire by sharing everything about their journey with their audiences. Mid Day Squares Website: https://www.middaysquares.com/ Jake's Instagram: https://www.instagram.com/jakekarls_/ Jake's favorite book: https://amzn.to/3QtivxyFind me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/
2023-08-0723 min
Impact and Freedom with Jason Feltman17: From Almost Giving Up To 30 Million In Revenue w/ Rainmaker Jake Karls of Mid-Day SquaresJoin host Jason Feltman on a captivating episode of Impact And Freedom as he dives into the fascinating journey of Jake Karls, the visionary and Rainmaker behind Mid-Day Squares. Jake shares his path from failed job attempts to bankruptcy, and ultimately building a thriving business. Learn how Jake's commitment to showcasing the authentic journey of Mid-Day Squares propelled the brand's growth. Hear the story from the great storyteller himself about the importance of emotionally connecting with consumers, sharing captivating stories, and leveraging fan advocacy. Jake has a great passion for what he does and a...
2023-07-1424 min
Michael BucciHow Modern Day Willy Wonka, and Co-Founder of Mid Day Squares Jake Karls Built a Chocolate EmpireIn this episode: the co-founder of Mid-Day Squares and modern day Willy Wonka, Jake Karls, tells us how he helped build a multi million dollar chocolate empire. Join us as we uncover the cost of raising capital through investors, the value of coaches in a company, making the Forbes 30 under 30, and much more.
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2023-07-0259 min
Inside The InspiredJake Karls, Co-Founder Mid-Day Squares, Forbes 30 Under 30 Cover Boy🎙️ Episode: Jake Karls - Co-founder of Mid-Day Squares, Forbes 30 Under 30 Cover Boy
In this episode of "Inside The Inspired," host Jonathan Z. Cohen sits down with the incredible Jake Karls, the co-founder of Mid-Day Squares and a Forbes 30 Under 30 cover boy. Jake's entrepreneurial spirit and determination have propelled him to create a successful and innovative brand that is reshaping the healthy snack industry.
Follow Jake Karls:
🔸 LinkedIn: https://www.linkedin.com/in/jake-karls-653106ba/
🔸 Instagram: https://www.instagram.com/jakekarls_/?hl=en
🔍 www.middaysqaures.com
✅ Rate, review, and subscribe to "Inside The Inspi...
2023-06-1434 min
Elevate Your BrandHow Personalization Can Revolutionize Your Customer Experience ft. Jake Karls of Mid-Day Squares | EYBJake Karls is the co-founder and Chief Rainmaker at Mid-Day Squares. Building the next biggest chocolate snacking brand. As the Rainmaker, Jake focuses on achieving growth through the business of building genuine relationships – with investors, buyers, journalists, and building out the internal team. In Jake’s better-known role as Mid-Day Squares’s resident Social-Personality, he passionately inspires others to “get comfortable with the uncomfortable” and be unapologetically themselves. Though he was recognized as an EY Entrepreneur of the Year Finalist and named in the Forbes 30 Under 30 class of 2023, his self-proclaimed “greatest accomplishment” was learning how to be confident in himself.
2023-06-0129 min
The Bottom Line: Ecommerce Tactics for Profitable GrowthEp #022: Using authenticity to attract consumers and Influencers (with Jake Karls)In this episode, we’ll be talking to Jake Karls, the co-founder of Mid-day Squares. Today will be talking about how telling a unique story assists Mid-day in building relatability with consumers and attracting the right influencers to work with.
TIMESTAMPS
[01:01]: Getting Mid-day into 3000 stores.
[01:33]: Business split. (D2C/Retail)
[02:04]: Size of business.
[03:55]: Family dynamic in a business partnership.
[05:01]: Market penetration secret.
[07:10]: Building a brand in public.
[10:14]: Getting awareness for a brand.
[11:49]: Inbound vs outbound percentage.
[12:14]: Ma...
2023-04-1927 min
The Food ProfessorWith Friends Like the Ag Minister, Grocery Perceptions and guest Jake Karls, Co-Founder & Rainmaker of Mid-Day SquaresOur special guest for this episode is the dynamic Jake Karls, Co-Founder & Rainmaker of Quebec-based Mid-Day Squares. Based in Montreal, Mid-Day Squares is changing the afternoon snack game, one chocolate square at a time. Founders Nick, Lezlie and her brother Jake have raised $21 million and sold over one million chocolate bars in just under 20 months, but it's been anything but a conventional product launch and a smooth ride to success.We cover the latest Federal Budget and what was in it for the food business and talk about the passing of Bill C-234, an Act to amend th...
2023-04-0651 min
The Unstoppable Marketer®EP. 42 Taking On 100 Year Old Business Giants Through The Power Of Storytelling w/ Jake Karls, Co-founder @ Mid-day SquaresSend us a textWho said you can't win in an overly saturated market? This week on the Unstoppable Marketer Podcast Trevor interviews Jake Karls, the Co-founder of a brand called Mid-day Squares. They talk about taking on the biggest candy bar giants in the world that have been in business for over 100 years! How is that possible might you ask? Through the power of storytelling...
2023-03-1426 min
DTC PodcastEp 286: Mid-Day Squares: Jake Karls and Nick Saltarelli - Rainmaking, Fundraising and "One word: F&%^ng Crazy"Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to DTC Podcast, I'm Eric Dyck. Today we're reconnecting with Mid-Day Squares and their co-founders Jake Karls and Nick Saltarelli.
These two are like live wires and the chemistry was great. I can't wait to throw down with them in Las Vegas in just a few weeks!
There are a handful of tickets still available, but they won't last long, so go to https://directtoconsumer.co/events to lock in your spot.
This C-Suite Mentor preview podcast focuses...
2023-03-1331 min
The Riderflex Podcast: Inspiring & HiringRiderflex Podcast - Guest Interview # 324 - Jake KarlsJake Karls Co-Founder & Rainmaker of Mid-Day Squares | The Riderflex Podcast
Jake Karls is the Co-Founder and Rainmaker of Mid-Day Squares, a company that manufactures Functional Chocolate Bars, but his story is much more than that. He started his career as an actuary, but he has since reinvented himself as a modern-day Willy Wonka.
Jake's motto, "Get comfortable being uncomfortable," reflects his determination to push the boundaries and try new things. He is someone who is always looking for new challenges and opportunities to grow. Jake's energy and enthusiasm are infectious, and he has a remarkable a...
2023-03-0738 min
Brands for a Better World (formerly Evolve CPG)111 - 2022 Hits - Make People Feel Something with Jake Karls of Mid-Day SquaresWe are bringing back another of our most listened episodes from 2022. This time, we’re speaking with Jake Karls, cofounder and rainmaker at Mid-Day Squares, about their game-changing, show-everything style brand marketing and how he and his co-founders (his sister, Leslie, and brother-in-law, Nick) are committed to staying independent and true to themselves for the long haul.Key Points of the Episode:
An introduction to Mid Day Squares and why they call themselves the first functional chocolate bar.
The reason why Mid-Day Squares wanted to build a modern-day Hershey.
The philosophy behind being a ch...
2023-03-0145 min
The New Rey Media ShowEP31 The muscle behind the business - Jake Karls of Mid-Day Squares👋🏻 Welcome to the latest episode of our podcast, where we have a very special guest with us today: Jake Karls, Co-Founder of Mid-Day Squares, a family-owned business that produces delicious, nutritious, and sustainable snacks. In this episode, we dive deep into Jake's background and his journey towards starting Mid-Day Squares with his his brother-in-law and his sister.
We'll learn about the challenges and benefits of running a family business, and how Jake has navigated the unique dynamics that come with working with family members. Throughout the conversation, we'll get a glimpse into Jake's personality, work ethic, and values.
2023-02-2314 min
Behind the Brand®Jake Karls | Co-Founder & Chief Rainmaker, Mid-Day Squares | Unlocking success through transparency, vulnerability, and strength“I realize that momentum is all based on direction. So you choose the way your direction and momentum will go.”— Jake KarlsWith his unique ability to create excitement and tell compelling stories, Jake Karls is a driving force behind Mid-Day Squares’ growth. Right from the beginning, Jake and his co-founders made a decision to be transparent and vulnerable, showing the good, bad, and ugly of their entrepreneurial journey.This week, Jake shares the honest truth about entrepreneurship and the road to building Mid-Day Squares including the challenges he faced along th...
2023-02-2133 min
Kindly Gifted: The Business Of Influence and Personal Branding with Kate Terentieva138. The Power of Personal Branding: How Mid-Day Squares Built A Loyal Following & A Chocolate Empire with Co-Founder Jake KarlsGet the Internet's favorite chocolate company on the show: CHECK! ✅ Co-founder Jake Karls tells all about how personal branding was responsible for the loyal fans they've built and the 1+ MILLION bars they've sold. You don't want to miss it! (P.S. Try Mid-Day Squares at https://www.middaysquares.com/ to get it delivered or find the nearest store!)
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EVERYTHING YOU NEED:
Book a brand strategy session with me (now available for BOTH brands + public figures): https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice...
2023-02-2014 min
Let’s Get Loud! with J&AGetting Loud with Jake Karls - Midday SquaresJake Karls is the hype man everyone needs!
We are so appreciative of his time with us on the podcast. What an amazing story the whole Midday Squares Team has.
Make sure to follow Midday Squares on Instagram
https://www.instagram.com/middaysquares/
And don't forget their podcast - UNCENSORED!
2023-02-2030 min
Professional Risk TakersDisrupting The $140 Billion Chocolate Industry | with Jake KarlsMid-Day Squares is taking over the chocolate industry! They are selling across North America in stores like Walmart, Healthy Planet, Whole Foods and many more. Today we sit down with Jake Karls, co-owner of this exponentially growing company. There is so much adversity when choosing to take a path like entrepreneurship, and Jake shares with us what it really takes to succeed - from crying himself to sleep multiple times, to working with next to no sleep at all. In only four years, they have scaled their business to doing $17,000,000+ in revenue/year!! Jake was recently on Forbes under 30...
2023-02-1950 min
Wisdom.MBABranding, Storytelling & Hypergrowth on Social Media with Jake KarlsJake Karls is the Co-Founder and Rainmaker for Mid-Day Squares, the first functional chocolate bar on the market. The company was founded in 2018 by Jake, his sister Lez and brother-in-law Nick. Their goal is to build a modern chocolate company with functional ingredients.The company has since exploded. Their peanut butter bar became the number 1 selling SKU in its category at Target. They received over 20 million organic views on social media in three months, and Jake was recently on the cover of Forbes 30 Under 30 digital edition.Jake and I talk about a whole host of...
2023-02-1548 min
Unlearn EverythingUnfiltered: The Raw Truth Behind CEO Life with Jake Karls, CEO of Mid Day Squares ChocolateJoin us on a fresh new podcast as host Deevo takes a deep dive into the life of Jake Karls, the CEO of Mid Day Squares Chocolate. In this episode, Jake shares the ups and downs of leading a fast-growing chocolate company that is poised to take on industry heavyweights like Hershey Chocolate. Listeners will gain insights into Jake's role as CEO, the company's fresh and innovative approach to social media, and their authentic take on business and chocolate-making. Join us for an unfiltered look at the challenges and rewards of CEO life, as told by Jake Karls.
...
2023-02-081h 00
My Food Job Rocks!Ep. 273 - [United States] Authenticity is the New Marketing with Jake Karls, Chief Rainmaker at Mid-Day Squares Welcome to the My Food Job Rocks Podcast, a podcast where we interview experts in the food industry and learn what they do, how they got there, and insights on the future of food. I’m your host and food scientist Adam Yee. Today we’re interviewing Jake Karls, Chief Rainmaker and Co-Founder of Mid-Day Squares a Canadian chocolate company that is killing it with its viral marketing techniques and innovative product Fun fact, my first job was for a Canadian candy company. In fact, there are several candy and bar companies over there...
2023-02-0849 min
2X eCommerce PodcastSE8 EP01: Mid-Day Squares: The Power of Personal Branding and Storytelling for digital-first CPG Brands w/ Jake KarlsThis episode features a special guest, Jake Karls, co-founder and face of the fast-growing good-for-you CPG confectionary brand, Mid-Day Squares. Jake, along with his sister Lezlie Karls and brother-in-law Nick Saltarelli, are known for sharing their entrepreneurial journey on TikTok, Instagram, and YouTube, giving customers a unique behind-the-scenes look at building a business.With sales on track to hit $17 million by the end of their fiscal year in May 2023, more than double what they did in 2021, Mid-Day Squares aims to be a modern chocolate company with functional ingredients, a challenger brand, AND a disruptor to the 140 Billion...
2023-02-071h 21
Founder to MentorJake Karls: Co-Founder & Rainmaker of Mid-Day SquaresIn this episode, Mike is joined by Jake Karls, Co-founder and Rainmaker of Mid-Day Squares.
Jake, his sister Lezlie, and his brother-in-law Nick are the trio behind Mid-Day Squares, the first functional Chocolate Bar. As they say, it’s “everything a chocolate bar isn't, everything a protein bar wishes it was.” Jake's ability to build hype, create a loyal fan base through social media marketing and relationship building has been a vital component to Mid-Day Square’s success.
Throughout this episode, Jake talks about discovering his strengths that he could bring to the Mid-Day Squares team, ad...
2023-01-2638 min
The Influence Factor by The Influencer Marketing FactoryInnovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)On this week's episode of The Influence Factor, we have Jake Karls, Co-Founder of Mid-Day Squares, a plant-based chocolate company, joining the CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari.
Listen in to learn how Jake turned a nostalgic legacy product like chocolate into a booming brand!
🔥 Subscribe to our YouTube channel: https://www.youtube.com/@influencermarketingagency/?sub_confirmation=1
Middaysquares's IG: @middaysquares
Jake’s IG: @JakeKarls_
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3WfiYml
🎧 Listen on:
Apple Podcasts: http://bit.ly/3W2egs7
...
2023-01-1935 min
Living Your Greatness#92 Jake Karls: Building the World's Next-Largest Chocolate Company and Identifying as a Modern Day Willy Wonka Jake Karls is the co-founder and Rainmaker at Mid-Day Squares. His team is here to build the world's next-largest Chocolate Company. Jake was recently selected for the Forbes 30 Under 30 List of 2023 in the Food and Drink category. When celebrating this achievement, he was chosen to ring the closing bell at the Nasdaq and appear on the billboard in Times Square NYC. Over the last 4 years, Mid-Day Squares has built a fully automated chocolate factory. Mid-Day Squares sell its chocolate bars in over 4,500 stores across North America and have officially sold over 13 million chocolate bars.
2022-12-2134 min
Hearts & CartsJake Karls - Co-Founder & Rainmaker @ Mid-Day Squares2023 Forbes 30 Under 30 Winner, Co-Founder and Rainmaker of Mid-Day Squares – Jake Karls joins the guys to chat about using storytelling to build fans not customers, how to be comfortable being uncomfortable, and being unapologetically yourself.
LinkedIn
Mid-Day Squares
Hearts & Carts
2022-12-0246 min
Talk With GJake Karls From Midday SquaresIn an enlightening conversation, I had the privilege of sitting down with Jake Karls, the ingenious co-founder behind the million-dollar CPG brand, Mid-Day Squares. Redefining the chocolate landscape with its exceptional health benefits derived from natural ingredients, Mid-Day Squares has earned its place on the prestigious Forbes 30 Under 30 list. Jake shares valuable insights on entrepreneurship, overcoming hurdles, and the incredible journey of propelling the company from its grassroots to the sale of millions of bars.
2022-11-2922 min
Behind The Human with Marc ChampagneYou Can Win Being You w/ Jake Karls, Cofounder of Mid-Day SquaresJake Karls: Hype-man and Co-founder of Mid-Day Squares a company disrupting the $8 Billion health bar market. “The First Functional Chocolate Bar: Everything a chocolate bar isn’t, everything a protein bar wishes it was.” Above all, Jake along with his two co-founders, Lezlie and Nick, are building a chocolate conglomerate with open access to their minds and all the highs and lows on the climb to competing and surpassing the largest chocolate titans in the industry. _____ Get your copy of Personal Socrates: Better Questions, Better Life Connect with Marc >>> Website | LinkedIn | Instagram | Twitter Dro...
2022-11-0634 min
The Original Vegan Business Talk By Shane Jeremy JamesEpisode 36: Mid-Day Squares Builds An Empire With Jake KarlsMeet Jake Karls; Co-Founder of Mid-Day Squares. As a self-proclaimed hype man and Chief Rainmaker, Jake focuses on achieving growth through the business of building genuine relationships – with investors, buyers, and journalists, and building out the internal team.
Plus, in Jake’s better-known role as Mid-Day Squares’s resident Social-Personality, he passionately inspires others to “get comfortable with the uncomfortable” and be unapologetically themselves. Get excited and be hyped about learning how being the best version of yourself will bring you a multitude of positive results!
Mid-Day Squares Co-Founder Jake Karls highlights and discusses:
• Most recentl...
2022-10-2934 min
The Startup CPG Podcast#65 Mid-Day Squares - National Target Launch, Business Therapy, and Dance Vibes with Jake KarlsWhat does it take to build the next household chocolate brand name like Hershey or Cadbury? The team at Mid-Day Squares is on the road to find out, and today we’re joined by Jake Karls, Co-Founder and Rainmaker. If you aren’t familiar with Mid-Day Squares, head to your nearest Target produce section, grab a square of incredible functional chocolate, and give their product a little quick merchandising love in Startup CPG community fashion. My favorite flavor on the market is Peanut Butta, but as you may have heard in our Expo East recap, I got to try the...
2022-10-1849 min
The Kirk + Kurtts Design PodcastJake Karls, Co-Founder & Rainmaker of Mid-Day SquaresSend us a textOn this week's episode, Kirk & Kurtts are catching up with the incredible Jake Karls (https://www.linkedin.com/in/jake-karls-653106ba/), Co-Founder of Mid-Day Squares (https://www.middaysquares.com/). Jake shared his journey working with his sister & brother in law to build an incredible brand, one that doesn't follow any of the traditional rules - all the while becoming a case study on how to become successful - on your own terms.Listen in and hear how Jake and crew apply their brand ethos to every aspect of the...
2022-08-0242 min
The Entrepreneur Podcast48. Real chocolate and real family with Jake KarlsJake Karls, BA’16, exudes the enthusiasm that one would expect of an entrepreneur. But the co-founder of Mid-Day Squares is not playing a part. He is a true believer that their chocolate bar will become the modern-day Hershey’s bar.After the failure of his clothing brand, Karls was invited to join Mid-Day Squares by his sister and brother-in-law, Lezlie Karls and Nick Saltarelli; to bring his enthusiasm to the fore of a brand with a big vision. From instituting weekly therapy sessions to showcasing their entire journey (the good, the bad and the ugly) on social medi...
2022-07-281h 03
Subscribing to WellnessEpisode #42: Jake Karls, Mid-Day SquaresToday on Subscribing to Wellness we are joined by Jake Karls, Co-Founder of Mid-Day Squares. Mid-Day Squares is the "the first FUNCTIONAL CHOCOLATE BAR." It was designed for those on the go that want to cut their hunger and cravings in between meals. It’s made entirely with superfoods and raw, vegan, gluten-free and organic ingredients. Most importantly its made with real chocolate and tastes just like chocolate. Jake and Co. have created a cult following with a wildly authentic media strategy.
Episode Fun Facts:
1) The company raised a $10M Series C led by Siddhi Cap...
2022-07-2725 min
The Pack Heavy Podcast80. Jake Karls - Co Founder of Mid-Day Squares | You need to be building relationships and making noiseFounded by Lezlie, Nick & Jake in 2018 - Mid-Day Squares is a chocolate manufacturer based in Montreal, Quebec that many of you will be very familiar with.
The trio at MDS are creating something special by strategically bringing us behind the scenes of the operation, showing the good, the bad, the ugly and everything in between.
A rare approach when building a food company that looks a lot like a Nike / tech startup / reality TV show hybrid.
My intention with today’s interview was to learn a little more specifically about the rainmaker / hype man...
2022-06-1835 min
Real Talk with Coach TEpisode #34 : Okay with being misunderstood with Jake Karls.Today, I am excited to announce that I have the opportunity to chat with a really empowering, impactful and all around incredible human named Jake Karls; better known as the co owner of Mid Day Squares. Yup- thats right, the energetic, optimist and entrepreneur bad ass and I got to talk about a topic that hits home for the both of us; Being Okay with being misunderstood. If you have every felt a little or a lot misunderstood in your life, you are not gonna want to miss this episode.
2022-06-0827 min
DTC POD: How The Best Brands Are Built#184 - Jake Karls, Midday Squares: How to turn your brand into an influencer with content marketingMid-Day Squares is the healthy chocolate bar company that’s built a name for itself through its bold content. Today on the pod, Ramon and Blaine are joined by the architect of Mid-Day’s brand voice & content strategy, Jake Karls, better known as the “Rainmaker” at MDS. As a Rainmaker, Jake is out there developing critical relationships with multiple stakeholders (i.e., press, investors, customers, etc.), cultivating the brand’s personality, and getting people excited about MDS.1:17 - 4:27 Idea for Mid-Day Squares4:55 - 7:38 Forming Mid-Days Content Strategy10:07 - 10:55 Creating a Personality11:48 - 13:32 Hi...
2022-04-0651 minBrands for a Better World (formerly Evolve CPG)057 - Make People Feel Something with Jake Karls of Mid-Day SquaresToday, we’re speaking with Jake Karls, Co-Founder and Rainmaker at Mid-Day Squares, about their game-changing show, everything style brand marketing, and how he, Lezlie Karls, and Nick (Co-Founders) are committed to staying independent and true to themselves for the long haul. Find out more about Mid-Day Squares hereCheck out Jake Karls on LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2022-02-1644 min
Founder to MentorQ&A with Mid Day Squares founders Nick Saltarelli, Jake Karls, Lezlie KarlsHere is the Audience Q&A with Mike and Lezlie Karls, Jake Karls and Nick Saltarelli, the founders of Mid-Day Squares.
Check out Mid-Day Squares
Connect with Lezlie Karls on LinkedIn
Connect with Jake Karls on LinkedIn
Connect with Nick Saltarelli on LinkedIn
Connect with Mike on LinkedIn
Get Mike’s free mentorship tools at Www.fatafleishman.org
Check out all things Mike at Www.mikefata.ca
2022-02-1044 min
Founder to MentorMid-Day Squares: Nick Saltarelli, Jake Karls, Lezlie KarlsIn this episode, Mike is joined by Lezlie Karls, Jake Karls and Nick Saltarelli, the founders of Mid-Day Squares. They tell the story of the early stages of the brand, how the business began to scale, why their number one focus is the customer, lessons from raising capital, and more. Check out Part 2 to hear their answers to founders' questions!
Check out Mid-Day Squares
Connect with Lezlie Karls on LinkedIn
Connect with Jake Karls on LinkedIn
Connect with Nick Saltarelli on LinkedIn
Connect with Mike on LinkedIn
Ge...
2022-02-0953 min
15 Minutes of GeniusEpisode 117 | Lezlie Karls, Jake Karls, and Nick Saltarelli | Mid-Day SquaresWhat can we say about the crew of the Mid-Day Squares? With genuine passion and drive, Lezlie Karls, Jake Karls, and Nick Saltarelli lead an excellent firm. They talk about how they got their legions of fans and following by using social media.
They also talk about the difficulties they faced with their packaging update, including receiving cease and desist letters from Kellogg's (for RX Bar) and Reese's for similarity in identity and color.
They persisted, triumphed, and are now more powerful than...
2021-12-2830 min
The 7 HatsJake and the Chocolate Factory: Jake KarlsWelcome, 7 Hatters! I am so fired as we dive deep into hat numbers 3 and 4, the servant and the entrepreneur, as we go at it with Jake Karls... the co-founder, rainmaker, Chief Rover Officer, and all-around great dancer of Mid-Day Squares.Alongside his sister Lezlie and her husband Nick, Jake is putting it all on the line and in full display as they navigate the roller coaster ride of disrupting the multibillion-dollar chocolate industry and documenting every move in their own reality show, marrying Shark Tank and the Kardashian's and creating a baby of their own....
2021-11-101h 01
The 7 HatsJake and the Chocolate Factory: Jake KarlsWelcome, 7 Hatters! I am so fired as we dive deep into hat numbers 3 and 4, the servant and the entrepreneur, as we go at it with Jake Karls... the co-founder, rainmaker, Chief Rover Officer, and all-around great dancer of Mid-Day Squares.Alongside his sister Lezlie and her husband Nick, Jake is putting it all on the line and in full display as they navigate the roller coaster ride of disrupting the multibillion-dollar chocolate industry and documenting every move in their own reality show, marrying Shark Tank and the Kardashian's and creating a baby of their own....
2021-11-101h 01
The Shane White ShowEp. #160 - Jake Karls (Mid-Day Squares) [Founders Series #60]Jake Karls is one of the co-founders and Rainmaker of Mid-Day Squares. Mid-Day Squares is the First FUNCTIONAL Chocolate Bar. Everything a Chocolate Bar Isn't, Everything a Protein Bar Wishes it Was.
SimpliFinance with Shane White is now proudly brought you by ROUTINE! Head over to yourroutine.com and try their newest product "Morning Routine". Use code "ShaneWhite30" at checkout for 30% off your first order!
Today's episode is also brought to you by Elite Sweets. Elite Sweets is redefining the way we think about Sweets with their Elite Donuts. The Elite Donut is a better-for-you...
2021-10-0642 min15 Minutes of GeniusEpisode 45 | Jake Karls | Mid-Day SquaresGenius Juice CEO & Founder, Alex Bayer interviews Jake Karls of Mid-Day Squares. Jake is the Co-Founder of Mid-Day Squares. How do we explain Jake and the MASSIVE energy he brings to the table every single day?
Mid-Day Squares is becoming one of the fastest-growing healthy chocolate bar companies in Canada and is now making its way into the US to select retailers such as EREWHON and more. The bars, by the way, are delicious, low in sugar, high in protein, and are decadent and tasty.
Well known to break out in dance during company meetings...
2021-09-2920 min
The Commerce ShowEp. 15 - Jake Karls from Mid-Day Squares - Brand building & Storytelling - The Commerce ShowIn this episode, I receive Jake Karls co-founder of Mid-Day Squares. Jake is one of the most impressive entrepreneurs I've met so far. His story is amazing and he explained to me in the podcast how he became "himself" over the Mid-Day Square journey. After raising over $10M USD with debt and VC funds, Mid-Day Square is aiming for nothing less than the stars. We understand during the podcast that they are expecting to become the next Hershey with their functional bars.During the episode, we are talking about how important brand building, storytelling and t...
2021-09-1444 min
imperfect: The Heart-Centered Leadership PodcastEpisode 119: Crew Love & Family Entrepreneurship with Jake KarlsThis episode is sponsored by Davwill Consulting. Emotional agility? Yep, it's needed more now than ever. Let's chat! Click HereMy name is Jake Karls and I am 27 years old . I co-founded Mid-Day Squares with my sister and brother-in-law. We like to say that; Mid-Day Squares is what Hershey would be if it started in 2018. We created the first functional chocolate bar: A chocolate bar that is rich in protein/fibre made with REAL chocolate and REAL food ingredients (plant-based). We launched August 2018 in Montreal, Canada and we officially sold 3 MILLION CHOCOLATE BARS in 2.5 years. We bu...
2021-08-0434 min
This Commerce LifeThe Justin Timberlake of snacks, Jake Karls from Mid-Day Squares comes on to talk new categories for snacks and taking this as far as it can goTo find Mid-Day Squares: https://www.middaysquares.com To find Jake: https://www.linkedin.com/in/jake-karls-653106ba/
2021-06-291h 01
Building Blocks With Brendan HerjavecEp: 12 Mid-Day Squares W/ Jake KarlsThis is a tasty episode! I spoke with Jake Karls from Mid-Day Squares to hear his story; his business has the potential to disrupt a billion dollar industry by making the First FUNCTIONAL Chocolate Bar.
Running a business has become much more about branding along with the fantastic product. Jake goes over how he was able to build a viral brand that not only has helped the Mid-Day team grow, but has started a movement. Not only has he spoken about the importance of brand, he goes over specifically how he has developed it and continues to...
2021-06-0346 min
The Tom Wang ShowE023: How We Built Mid-Day Squares With Jake KarlsIn this episode, I interview Jake Karls, one of the co-founders of Mid-Day Squares. We talk about the unique social media and promotional strategies his team used to build their cult-like following despite being in a competitive market. He also talks about how documenting their day-to-day operations, even the good, bad and ugly, helped grow their family business into the multi-million dollar chocolate empire it is today. JOIN MY FBA MASTERCLASS - https://masterfba.com/video Email: hello@tomwang.io IG: www.instagram.com/tomdotcom.ig YT: www.youtube.com/tomwang
2021-05-2435 min