Jake Krokowski - Podcast Details

Shows

Talking Home Renovations with the House MavenHow to hire the right design professional, revisitedWe haven't touched on how to hire an architect or residential designer in quite a while, so here is another look at episode 68 with Jake Krowkoski. In this episode, you will discover…….- How do I know if I need an architect?- Where can I find architects online?- How can I tell which architect will be a good fit for me?- What should I bring to my interview with my architect?About our guestJake Krokowski is a Landscape Architect and Residential Desi...2023-10-0431 min

Talking Home Renovations with the House MavenHow to Find the Right Design Professional Jake Krokowski joins me again for an episode on how to find the right design professional for your project. Jake is a landscape architect and residential designer from South Carolina.In this episode, you will discover…….- How do I know if I need an architect?- Where can I find architects online?- How can I tell which architect will be a good fit for me?- What should I bring to my interview with my architect?About our guestJake Krokowski is a Land...2021-09-2241 min

Talking Home Renovations with the House MavenDrivewaysAre you looking for an attractive, affordable and environmentally friendly driveway? Landscape architect Jake Krokowski ran through the options with me in this episode in response to a listener request. We discuss asphalt, concrete, pavers, cobblestone, permeable concrete, shells, gravel and more. Here is the link to the permeable concrete video that Jake sent to me after the interview- https://www.youtube.com/watch?v=ERPbNWI_uLwAbout our guest: Jake Krokowski is a Landscape Architect and Residential Designer based in Greenville SC, and founded JWK DESIGN in 2015 "to help families...2021-07-2125 min

from Architecture to PROFITectureSlowing down to speed up [EP 054]If you're anything like me, it's really easy to get caught up in learning "all the things" about how to market your design firm, listening to podcasts and audiobooks and trainings and Facebook groups, and feeling the need to be omnipresent across the internet and social media to have a shot at as many great clients as possible (all the while juggling life and the work itself!). But let me ask you: When's the last time you pressed pause on all that? Stopped to "take a breath"? (I mean, don't stop feeding your c...2021-04-2717 min

from Architecture to PROFITectureAuditing your time as a business owner [EP053]I've just spent an afternoon auditing my time spent in my business this week... OOF. Based on the Clockwork principles brought to life by Mike Michalowicz and Adrienne Dorson, this week I want to share how you can categorize EVERYTHING you do in a given week into just 6 categories... Some of those categories are money-makers... and some are REAL time-suckers... Let's talk about how to amp up those money-makers!2021-03-2313 min

from Architecture to PROFITectureHow to make your firm's marketing count? It's all in the HEADLINE... [EP052]Beautiful photography and graphics aside, the copy we include on our websites, blog posts, emails and social media posts is CRITICAL to bringing potential clients into our world, and bringing the RIGHT ones into working relationships. More specifically, the HEADLINE of your content makes all the difference in whether or not those clients stay on your website or click 'see more...' on your latest Instagram post.2021-03-1622 min

from Architecture to PROFITectureBottle it up and slap a pretty label on it... our design process, that is! [EP051]Today I'm talking about productization, and how we can better reach & connecting with our potential clients through selling our design process and services as PRODUCTS.2021-03-0921 min

from Architecture to PROFITecture4 MYTHS of marketing content creation [EP 050]The marketing content for our design firms needs to: 1. be strictly defined to match our brand for as long as possible; 2. appeal to as many people as possible; 3. be produced as precisely and perfectly as our construction documents, and; 4. teach potential clients about what we do and how we do it, 100% of the time. ...right? Well, this week I'm speaking with messaging wiz and founder of The Video 4X Effect, Brandon Lucero, where we'll BUST those myths and discuss how we can create effective, POWERFUL online content...2021-03-0142 min

from Architecture to PROFITecture3 BIG online content mistakes [EP 049]The vast majority of architecture and landscape architecture firms are making fundamental mistakes with their online content... and they don't even realize it, because everyone else in their market is doing the SAME thing! In this episode, I'm breaking down the 3 common things that lead to content with little to no engagement, AND what to do about them so that you can get out of the 'Underpaid Architect' trap and become today's 'PROFITect'. If your online content is not getting the results you want, I can almost guarantee you’re making at least one of th...2021-02-2321 min

from Architecture to PROFITectureArchitect, Developer, Builder: F9 Productions' Alex Gore & Lance Cayko [EP048]There are multiple paths to success in the AEC industry, above and beyond the direct-to-client design services model. This week's podcast is all about taking CONTROL of your firm's direction and revenue, creating autonomy AND opportunity. Alex Gore & Lance Cayko of F9 Productions have incorporated a WIDE range of activities throughout their firm's relatively short history, including authoring books, teaching at university, offering online courses, AND funding, designing and building their own projects. (There's even a feature on HGTV in the mix...)2021-02-1647 min

from Architecture to PROFITectureShould you REPEAT marketing content in your design firm? [EP048]You probably wouldn't repeat a design project to project, but when it comes to your firm's social media and marketing, repetition is a GOOD thing... ...so long as the intent of your message is crystal clear and your audience specifically-defined. Let's talk about how being a broken record can help to BUILD your business!2021-02-1221 min

from Architecture to PROFITectureBetween the clouds and the dirt... [EP 046]Running a successful design firm requires BALANCE. If you nod to every client whim and request, you probably won't get the projects that you'd be proud to showcase in your portfolio... Hold a death grip on your aesthetic, and you'll probably have a hard time getting clients in the door as a startup. If you micromanage every line in CAD, every minute of billed time, you'll have an unhappy, if not unprofitable, staff... Give too much freedom, and projects can easily go off the rails. Likewise... If...2021-02-0217 min

from Architecture to PROFITecturePRESENCE before Profit [EP 045]As business owners and design firm leaders, we are more often than not juggling multiple balls, wearing multiple hats, putting out multiple fires... it's the nature of running a business. As our minds are constantly tasked with "doing all the things", can you think of a time when you weren't 100% present with a client? Weren't 100% focused on the design work you needed to complete that day? Allowed your health & eating routines to slide a bit? Being PRESENT in everything we do isn't always easy, but there are strategies to help strengthen our mental and physical pr...2021-01-2617 min

from Architecture to PROFITecture5 tips in building YOUR Personal Brand [EP 044]Stepping out to build your personal brand can be one of the most empowering and fulfilling endeavors, but also one of the hardest things to achieve. This week, let's talk about 5 tips to keep in mind!2021-01-1921 min

from Architecture to PROFITectureYour 90-day Roadmap [EP 043]It's a brand new year, and if you haven't started planning out your annual goals, then you've no doubt been flooded with ads for planners on social media... Goal setting is great, but planning an entire year can often feel like "eating the elephant"... (you do that one bite at a time, btw...) In this episode, I share how I plan out my life & business instead in 90-day blocks.2021-01-1215 min

from Architecture to PROFITectureImplementing CHANGE for 2021 [EP 042]The events of 2020 FORCED so much change in the world, in our lives, and in the way we practice as design professionals. (No, this is not another 'goal setting' session for the new year...) On the eve of the year 2021, we have the opportunity and ability to CHOOSE to change even more, to make 2021 even better (though I would argue 2020 was pretty damn good, just maybe not for the surface-level reasons you might think...) What have been the GOOD changes in your life and business this year? And what changes are...2021-01-0719 min

from Architecture to PROFITectureGetting UNCOMFORTABLE to get ahead... [EP 041]2020 forced ALL of us out of our comfort zones, in some shape or form. To continue to build our businesses, further our impact and become leaders in design & construction, we'll need to get even MORE uncomfortable. "You must be willing to do the things today others won't do, in order to have the things tomorrow others won't have." Les Brown Let's talk about how to win in 2021...…2021-01-0719 min

from Architecture to PROFITectureProtect your time, protect your PROFITS! [EP 040]We've all had them... the time-sucking client. Whether it's a phone call that went an hour and a half too long, or a ridiculous amount of revisions on a fixed fee contract, the implications of not protecting our time as professionals and business owners can be devastating to our firms' bottom lines. Let's talk about ways to protect our valuable hours (and our profits!)2021-01-0718 min

from Architecture to PROFITectureSystems & processes actually create FREEDOM! [EP039]If you've got the entrepreneurial spirit to venture out with your own design firm, there's probably a (big) part of you that doesn't want to be tied down to a schedule and workflow; wants to do what you want, when you want; wants to choose projects and clients as you see fit... But you also might start your days asking: What should I do first? Or get to the end of the day and wonder: What did I get done today? Did I truly move the project and my business forward?2021-01-0716 min

from Architecture to PROFITectureReferrals are a FINITE resource! [EP038]Referrals are often the easiest leads for our design firms, but at some points, that well runs dry... So what are firm owners to do?2021-01-0710 min

from Architecture to PROFITectureCOMMITMENT: You're either IN, or you're OUT. [EP 037]Today we're talking about the notion of BEing committed, and how that one word can make all the difference in building the career or design firm you've dreamed about.2021-01-0719 min

from Architecture to PROFITectureGot fear of PROMOTING yourself? Let's change that mindset! [EP 034]Beliefs and behavior come before success. If you're not confidently spreading the word about your expertise, your work, and your client success stories, you’ll never be able to create the profitable firm you want. Got fear of promoting yourself? Let's shift that mindset!2020-10-3013 min

from Architecture to PROFITectureMIND your MONEY [EP 032]Today we're talking about everyone's favorite topic: MONEY! Or... IS it your favorite? Maybe you see money as a "necessary evil", or a byproduct of your expertise, or something you deserve, or a mental burden, or a tool for helping more clients... Whatever IT is - it's just that: a view or belief that only you hold, one that is often tied intrinsically to our value as design professionals and as modern human beings. We'll discuss the external and internal approaches to setting your fees, handling expenses, and of course: PROFIT.2020-10-3020 min

from Architecture to PROFITectureBuild your LEGACY, don't focus on "legend" [EP 033]What is your LEGACY? What impact are you making in your industry? In your community? In your time here in this life? And how can your legacy drive your strongest marketing messages? (Rip. In. Peace... Eddie Van Halen!!!)2020-10-3010 min

from Architecture to PROFITectureSTOP comparing yourself (or your firm) to others! [EP 035]Comparing, competition, "sizing up", benchmarking...even at their most subtle level, it's just human nature. But it can be crippling to your progress as a professional, certainly as a firm owner. Let's talk about it!2020-10-3013 min

from Architecture to PROFITectureYour "Comfort Zone" should SCARE you! [EP 036]There's just ONE thing that scares all design firm owners... and we'll be talking about it today on this special HALLOWEEN edition of "from Architecture to PROFITecture"!2020-10-3012 min

from Architecture to PROFITecturePromotion, Parenting, and Professional Practice - A discussion with Mandy Freeland, AIA [EP031]This week I'm speaking with Mandy Freeland, AIA, Principal at Mandy Freeland, Architect Inc., and Young Architect Regional Director for AIA Southern California. We'll discuss her journey and lessons learned in starting her own firm, the daily juggle of parenting and professional practice, and her continuing peer outreach through AIA and the 'Parents in Architecture' Facebook group she co-founded at the end of 2019 (talk about timing!).2020-09-2533 min

from Architecture to PROFITectureWhy the word 'NO' is actually GOOD for your business [EP030]What's the first thing you think of when you hear the word 'no'? Rejection? Failure? Let's flip that script. Hearing 'NO' is probably trying to teach you something, and if your business hasn't had the traction or success you've worked for, you probably aren't hearing it ENOUGH...2020-09-1811 min

from Architecture to PROFITectureSIX-FIGURE design clients...from YouTube?! [EP029]My YouTube channel has helped me to secure design contracts AFTER clients have vetted and met with me. On this week's show, my guest is using YouTube to actually have clients FIND him, and he's booking six-figure design & construction projects across the country. In fact, 2020 is shaping up to be his best business year yet!2020-09-1130 min

from Architecture to PROFITecture3 mindset shifts to create more powerful online content [EP028]If your firm's or brand's online content isn't resonating with potential clients, there are some fundamental changes you might consider, especially here in 2020, where clients are almost solely vetting us ONLINE. This week's show is a segment of the workshop I'm hosting called "Invisible to Invaluable", a content design workshop where we're uncovering the mistakes many design firms are making in their online content, and digging into new frameworks of content creation. You can still join the workshop by visiting: https://profitecturebydesign.com/workshop 2020-08-2820 min

from Architecture to PROFITectureThe 5 BIGGEST mistakes your firm can make using online video [EP027]Jumping into online video for your design firm or personal brand can be exciting & effective... but there are some big pitfalls to watch out for. This week, we're talking about the 5 biggest mistakes you can make when adopting online video into your brand's marketing strategy.2020-08-2115 min

from Architecture to PROFITectureStart BEFORE you're ready [EP026]Venturing into a new social media platform, and certainly into online video, can seem like a daunting task at first. After all, it's forcing you to put YOURSELF out there (not just your professional services)... Let's talk about how studying and researching and consulting (and and and..) about HOW to market your firm online is actually keeping your business stuck, and WHY you should just hit 'Publish'.2020-08-1413 min

from Architecture to PROFITectureDON'T outsource your self-promotion! [EP 025]As you're starting or growing your design firm, the inclination might be to bring in an outside video production- or social media management company to take over your content. But that might be the worst thing you could do...2020-08-0713 min

from Architecture to PROFITecturePassion over Process [EP024]Being known for something takes more than credentials, or a portfolio, or accolades... Infusing your PASSION into your work, company culture and yes, marketing messages is key.2020-07-3115 min

from Architecture to PROFITectureReframing "Failure" to build more successful and resilient design firms and personal brands [EP023]Your failure is inevitable... Wait... WHAT?! Yes, today we're talking about the perception of the word "failure", and how the most resilient businesses actually EMBRACE it as a path to success and profit.2020-07-2416 min

from Architecture to PROFITectureWhat's the BEST lead magnet your design firm? [EP022]What's the best lead magnet for your architecture or design firm? PDF e-book? Checklist? Video training? Livestream? All of them! But really, none of them... Well actually, it's not a WHAT or HOW...but a WHO and WHY.2020-07-1718 min

from Architecture to PROFITectureElevator Pitch 2.0 [EP021]As design professionals with lengthy training and certifications, it's easy to fall into a pattern of industry jargon, buzzwords and existential conversation. Marketing your firm ONLINE, however, leaves no room (or time!) for that... In trying to "hook" new design clients as an architect or landscape architect, we've got to keep it short and sweet! In this episode, we'll talk about how to say what you do (and who you help) in the brief few seconds you have to capture your potential clients' attention online...2020-06-2614 min

from Architecture to PROFITectureThe 4 stages of the Client Journey...and how we can improve our firms' marketing around them [EP020]This week, I want to introduce a new look at our clients' journeys, and how there are 4 stages that encompass them on EVERY project. But we're not talking about the phases of design development here - we're talking about the emotional and psychological journeys that our clients go on in working with a design professional.2020-06-1918 min

from Architecture to PROFITectureBuilding an architecture firm on the Quonset hut "micro niche"? Earl Parson of Clever Moderns [EP019]Giving away free schematic plans as a lead magnet, building custom furniture, and adopting the developer-architect model to build, then rent out his own projects has allowed Earl Parson to grow Clever Moderns into a thriving practice. What's more, he has done this within the "micro niche" of the Quonset hut.2020-06-1225 min

from Architecture to PROFITectureThe best FREE apps & online tools for design firms in 2020Whether or not you've been forced to cut back hours, release staff, leave your office space, or have had projects go on hold or be cancelled altogether in recent months, there are always ways to trim expenses and make your business more lean. In today's episode, we'll discuss the best FREE online apps & tools for keeping you organized and maintaining your visibility as a design firm.2020-06-0530 min

from Architecture to PROFITectureCan you "productize" custom residential design? An interview w/ Tim Brown of Tim Brown Architecture & Perch Plans [EP017]In this week's episode, I'm interviewing Tim Brown of Tim Brown Architecture and Perch Plans, an Austin TX-based architect who has successfully combined custom residential design and pre-fab plans into his practice.2020-05-2922 min

from Architecture to PROFITecture"Productizing" your design services [EP016]The ideas of 'productizing' and 'shopping' and 'customer' might sound strange to us design professionals, maybe even off-putting. BUT... PACKAGING and BRANDING the ways and means by which you deliver and market your design services can create so much more clarity in the eyes of your potential ideal clients.2020-05-2218 min

from Architecture to PROFITecture5 tips to selling your expertise online as a coach or course creator [EP015]Promoting & selling your #design expertise as an #architect or #landscape architect through a structured course or coaching program is easier than ever... In this video, we'll talk about the 5 main points to consider to expand your reach and diversify your income streams!2020-05-1713 min

from Architecture to PROFITectureYour firm's messaging strength = marketing success [EP014]The clarity and consistency of your firm's marketing message will be one of, if not the most important, factors for success as we move through 2020. Let's talk about how to clarify yours!2020-05-0117 min

from Architecture to PROFITecture5 tips for starting YOUR firm's YouTube channelThinking about starting a YouTube channel for your design firm? The power of online #video can't be overstated in #marketing your services, and this video will give you 5 "big picture" tips to get you on track and in front of the camera!2020-04-3017 min

from Architecture to PROFITectureYour Money Mindset in Uncertain Times [EP012]Here at the start of Q2 2020, one of the most prevalent (and sensitive) topics on our minds is MONEY. In times like this, your mindset about money can make all the difference for your firm, and your well-being...2020-04-1722 min

from Architecture to PROFITecture5 SEO tips for your firm's website..."AFTER the search"!In this episode (EP 011), we'll discuss the key elements your firm's website should have to keep potential clients engaged, and have them book a call, share their email address or refer you for your next project...2020-04-1015 min

from Architecture to PROFITectureProactive progress and the "New Normal" [EP010]We've come to the end of Q1 2020 (did you miss it?). In Episode 10, we'll talk about why checking back in with your annual or quarterly goals is so important (ESPECIALLY in times like this). We'll also talk about how to make progress PROACTIVELY (not REACTIVELY) through Q2, as we navigate a changing economy and social "norm"...2020-04-0319 min

from Architecture to PROFITecture5 Tips to improve your firm's website SEO (PART 1 - "BEFORE" the search) [EP009]In Part 1 of this website SEO series, I'll go through 5 strategies you should consider to improve the search ranking of your firm's website.2020-03-2716 min

from Architecture to PROFITecturePodcasting, "passive" income, and paid content - Alternatives to traditional design services w/ Mark R LePage of EntreArchitectIn this week's broadcast, I'm speaking with Mark R LePage of EntreArchitect & Gabl Technologies about adding podcasting, online courses, memberships etc to a traditional design practice.2020-03-2040 min

from Architecture to PROFITectureRisk Tolerance & Marketing (???) [EP007]We're almost through Q1 of 2020, and both the social media and economic landscapes are rapidly changing. In this episode [007], we'll talk about your aversion to (or love of) risk, and how that plays into your marketing strategy...2020-03-1309 min

from Architecture to PROFITectureHiring a videographer for YOUR firm! [EP 006]Bringing in an outside eye to create content that profiles your firm, documents a project, or boosts your social media presence can be a worthwhile (but possibly unfamiliar) investment. In this week's episode of "from Architecture to PROFITecture" (006), I'm speaking with Brodie Kerst, architecture graduate turned full-time videographer FOR architecture and landscape firms.2020-03-0626 min

from Architecture to PROFITectureSTOP talking about design! [EP005]The best way to build awareness for your design firm just might be to NOT talk about design... How can more personal, relatable, varied content attract your ideal clients? Let's talk about it in Episode #5 of "from Architecture to PROFITecture"!2020-02-2818 min

from Architecture to PROFITectureOnline video AND face-to-face networking: why you need BOTH in 2020!There's no substitute for eye contact and a handshake in building relationships and running a design firm. But in 2020, online video can actually be the key to making those warm introductions FOR you...2020-02-2109 min

from Architecture to PROFITectureWorking (and living!) with INTENTION - EP003The design decisions you make as an architect or landscape architect throughout your career are so intentional. As we make those decisions to address a constraint, to explore a new aesthetic or material combination, to surprise and delight our clients (or even just to stay in budget!), it begs the question: Are we being as intentional throughout the rest of our days? Let's talk about it...2020-02-1421 min

from Architecture to PROFITectureEmail list VS Social Media presence - Which is MORE important for YOUR firm? [002]Which is more important to build, maintain and promote for your firm in 2020: your email list, or your social media presence? We'll dig into the pros and cons of each on today's episode!2020-02-0723 min

from Architecture to PROFITectureDesign services are NOT a basic human need - STOP selling them that way! [001]Sparked by recent reviews of architects' and landscape architects' websites/social media profiles, along with my discovery of Abraham Maslow's "Hierarchy of Needs" model, we discuss: Why marketing language centered strictly around services provided, years in business, degrees earned etc appeals to "basic" needs, at the commodity level. This sets you up for competing primarily on price, risking a "race to the bottom" on fees; How you can go too far with "pie in the sky", existential, industry jargon, trying to seem smart or clever, only to alienate potential clients; The notion of a "sweet spot" in marketing l...2020-01-3112 min

Get It Right with Undercover ArchitectInterviews with American designers, Marina V Umali (Marina V Design Studio, NY + NJ) and Jake Krowkowski (JWK Design, SC) - Episode 3 (Season 10 - INDUSTRY INSIDERS)What do you need to know about renovating and building your family home? And how can Feng Shui be used in the design of your home? Hello, and welcome to Episode 3 of Season 10. In this episode, I have two American designers to introduce you to. Both are doing fantastic work in their own businesses, and have lots of helpful knowledge to share with you. This is super exciting, because with both of my guests today, I had such a great time learning from them as I interviewed them - and so I know you’re goi...2019-07-0156 min

EntreArchitect Podcast with Mark R. LePageEA255: Finding Clients on YouTube [Podcast]Finding Clients on YouTube Years ago, people got information from blogs, articles, and written information. Today, YouTube is the second largest search engine behind Google! How can you utilize the power of video and audio to get your story out there to potential clients? This week at EntreArchitect Podcast, Finding Clients on YouTube with licensed Landscape Architect, Jake Krokowski. Connect with the Jake online at JWK DESIGN, find him on Facebook or Instagram, and of course check out his YouTube. Are you interested in incorporating video into your small architecture firm? Take a...2019-01-2557 min