Shows
Cannabis Marketing LiveAdvertising Attribution: How to Know Which Cannabis Ads Are Driving DollarsMany cannabis marketers struggle to connect the dots between their advertising efforts and sales. The truth is customers rarely convert after seeing just one ad. Instead, they engage with multiple touchpoints on their buyer’s journey — CTV, Digital Out-of-Home (DOOH), Display, Google Search, SEO, and more—before making a purchase. Yet, most businesses still rely on outdated last-click attribution, which only credits the final interaction and ignores the role of brand awareness and the halo effect.In this webinar, we’ll break it all down in simple terms. You’ll learn what an attribution model is, why it matters...2025-05-011h 00Cannabis Marketing LiveText Your Way to More Sales: The Ultimate Cannabis SMS & MMS Marketing PlaybookReady to take your cannabis text message marketing to the next level? Say goodbye to outdated tactics and hello to the power of SMS and MMS marketing! Join us for a webinar featuring industry expert Jordan Hobson from Leafbuyer, where we’ll uncover how text-based marketing can ignite engagement, build customer loyalty, and drive repeat sales—all while keeping you compliant with text message regulations. SMS and MMS marketing aren’t just effective—they’re essential for staying ahead in a competitive market. Learn when to use text vs. multimedia messages for maximum impact, and discover how...2025-04-2558 minCannabis Marketing LiveIs Bluesky the Next Big Social Channel for Cannabis Brands?As cannabis marketers, we’ve seen it all—shadowbans, ad rejections, and disappearing accounts. But what if there was a platform where cannabis brands could engage with their audience without constant fear of getting shut down?Bluesky social media is making waves as a decentralized social network with a fresh approach to content moderation and community-building. But is it this new social media platform cannabis-friendly? And more importantly, is your audience there?Join us for a Cannabis BlueSky social media workshop led by Amy Donohue, and discover how your cannabis brand, dispensary, and ancillary businesses can...2025-03-2059 minCannabis Marketing LiveLooking Beyond CTR Unlock the Power of Attention MetricsDiscover how to move beyond traditional metrics like click-through rates (CTR) and uncover the real story behind ad effectiveness. In this 60-minute session, we’ll dive into how attention metrics provide actionable insights, the role of delayed attribution (7-10 days after exposure), and why the “last click” model falls short in capturing the complete customer journey.What You’ll Learn:Why CTR is Only the Beginning: Understand the limitations of CTR and why attention metrics matter more in today’s digital landscape.The Science of Delayed Attribution: Learn how consumer behavior u...2025-03-141h 02Cannabis Marketing LiveWhat Your Deep Discounts Are Saying About Your Cannabis Business Your pricing strategy sends hidden signals that can either enhance or diminish your brand’s value in the eyes of consumers.While deep discounts may drive short-term sales, they can also suggest that your products lack quality, are overpriced at full value, or that your business is struggling to maintain customer loyalty. Additionally, consistent discounting conditions your customers to wait for sales rather than purchasing at full price, making it harder to establish perceived value and long-term profitability. Understanding the psychology behind pricing is essential to shaping consumer perception and ensuring long-term growth.As...2025-03-1457 minCannabis Marketing LiveYou Already Own The Data! Learn How First-Party Data Lowers Customer Acquisition Costs and Increases RetentionA dollar saved is a dollar earned— especially when it comes to customer acquisition costs. Acquisition costs refer to the expenses businesses incur when attracting and winning new customers, which can cost five times more than retaining an existing customer. In the cannabis industry, companies are not only contending with each other to acquire new customers; they must also compete with pay-to-play directories such as Weedmaps, which all but own the “deals on cannabis” market.The challenges of acquiring new customers go beyond creating a cost-effective strategy. To ensure a high acquisition cost is worthwhile, you must also f...2025-01-1652 min
The Mary Jane Society Podcast122_How CTV Ads Are Changing Cannabis MarketingWelcome Jake Litke, CEO of MediaJel, a digital advertising platform specializing in the cannabis industry. Jake has had 20 years of experience building ad tech platforms around geo and mobile data. In 2018, he launched MediaJel to specifically serve the cannabis industry in media buying, attribution, and retargeting capabilities. We talk about programmatic advertising strategies, especially for CTV, and why it may be the next big advertising opportunity for the cannabis industry. https://www.mediajel.com/ #podcast #cannabisindustry #business #digitalmarketing #CTV
The Mary Jane Society is produced and...2024-11-1347 minCannabis Marketing LiveWTF is Programmatic: Boosting e-Commerce Revenue Through Smarter Marketing FunnelsIn today’s competitive eCommerce landscape, successful brands aren’t just setting up funnels—they’re building them intelligently to connect, convert, and keep customers. This webinar, Boosting eCommerce Revenue Through Smarter Marketing Funnels with Jenny Shi, VP of Media Strategy & Operations at MediaJel, combines programmatic insights with proven funnel strategies to help you leverage data, define your customer journey, and optimize every stage of your funnel for maximum impact.In a landscape where customer expectations are high, understanding how to effectively leverage programmatic advertising is crucial. Join us as we explore the foundations of programma...2024-11-081h 06Cannabis Marketing LiveLights, Camera, Cannabis: Amplify Your Brand with CTVIf you're not including Connected TV (CTV) in your advertising strategies, you’re missing out on one of the most significant shifts in media consumption history. According to Nielsen, nearly 70% of U.S. households now have access to CTV, signaling a massive change in how people are consuming content.In a crowded marketplace, brands and retailers that succeed are the ones that develop a strong brand promise and create lasting consumer loyalty. Connected TV (CTV) offers a unique opportunity to communicate your brand’s personality and values directly to consumers in a highly engaging, visual format. This webi...2024-10-311h 01Cannabis Marketing LiveHow Cannabis Customer Lifetime Value Impacts Return On Ad SpendKnowing your Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) is more than just measuring performance—it’s the foundation of building a highly effective programmatic advertising strategy. In this webinar, we’ll show you how leveraging these data points can transform your campaigns into precise, ROI-driving machines. By understanding how much you can afford to spend on acquiring new customers and how much value each customer brings over time, you can allocate your budget more efficiently and focus on high-impact programmatic strategies.Joining us is media pro, Jenny Shi, VP of Media Strategy & Operations, who will s...2024-10-101h 00Cannabis Marketing LiveIntegrating AI into the Cannabis Business: Enhancing In-Store and Online ExperiencesAI is no longer a distant concept; it is a present reality driving innovation and efficiency across industries. According to McKinsey, a staggering 82% of global companies are either using or exploring the use of AI within their organizations. Furthermore, Hubspot reveals that AI saves the average employee 2.5 hours per day, while 28% of business leaders have reported significant cost reductions thanks to AI integration..Our speaker, Dr. Nathan Johnson, President & CEO of Verne Bio is here to show you how AI for cannabis businesses can transform your operations and elevate your customer experiences both in-store and...2024-08-171h 01Cannabis Marketing LiveMastering LinkedIn Thought Leadership For The Cannabis Industry With President of Highly Capitalized, Mark CollinsJoin us for an exclusive podcast episode featuring industry expert Mark Collins, President of Highly Capitalized, as we explore the strategies and insights behind becoming a B2B thought leader in the cannabis industry on LinkedIn. Learn how to optimize your LinkedIn presence, create valuable content, and engage effectively with your network to build your influence and credibility. Mark will guide you through the essential steps to establish yourself as a thought leader and leverage LinkedIn to drive business growth.Whether you’re a B2B professional looking to expand your network or a company aiming to en...2024-07-181h 00Cannabis Marketing LiveElevate Your Cannabis Brand: Strategies for Market Dominance With Chief Revenue Officer of Spherex, Ryan HunterJoin us for an exclusive webinar featuring industry expert Ryan Hunter, Chief Revenue Officer of Spherex, as we dive into the world of cannabis brand and product development. Learn how to navigate market trends, adapt to economic influences, and create products that resonate with your target audience. Ryan will share insider tips on crafting compelling brand narratives, mapping out the customer journey, and utilizing the fighter brand strategy to protect and grow your market share.During our 60-minute session, you’ll uncover:Effective techniques for building and maintaining a strong cannabis brand.How to pi...2024-06-1359 minCannabis Marketing LiveExpanding Your Reach: How Cannabis Lookalike Audiences Amplify Ad Campaign ROIIn the digital age, where the battle for consumer attention is fierce, marketers are constantly on the lookout for strategies that not only reach wider cannabis audiences but do so with precision and relevance.One such game-changing strategy is the utilization of cannabis lookalike audiences. Through advanced data analysis and machine learning algorithms, you can reach audiences that mirror the characteristics, behaviors, and demographics of your best customers.Finding and engaging new audiences who mirror your customer base means they are more likely to buy your products, and serving ads to an audience...2024-04-2531 minCannabis Marketing LiveHarnessing Geo-Targeted Ad Technology for Location-Based Cannabis MarketingIn the dynamic landscape of regulated marketing, precision and personalization are the keys to success. Enter the realm of advanced location-based cannabis marketing techniques that reshape how cannabis businesses connect with their audiences.Whether you are interested in boosting brand awareness and prospecting for new customers around your store or targeting vast influxes of tourists for short-term revenue, location-based targeting techniques allow cannabis brands, retailers, and delivery businesses to deliver content and advertisements based on consumer geographic locations. How will that help, you ask?Increase store visits and sales by serving ads tailored to...2024-03-2849 minCannabis Marketing LivePuff, Puff, Post: Cannabis Direct Mail Tactics for Customer Acquisition With Andrew McGraimeJoin Andrew McGraime, Founder of Canna Direct Mail, as he shares insights on how his company hypertargets 21+ cannabis consumers with both direct mail and digital touchpoints. He’ll uncover his secrets for designing effective creative, tracking campaign touchpoints, and helping dispensaries leverage their first-party data. Whether you’re a dispensary looking to expand your customer base or a cannabis brand seeking to elevate your local strategy, this webinar is a must-attend event. Don’t miss your chance to join the “Mail High Club” and learn how Andrew achieves remarkable results for his clients with cannabis direct mail campaigns...2024-02-2957 minCannabis Marketing LiveUnlocking Competitive Advantage Through Data Analytics and Customer Data Enrichment With Matt TavernaIn today’s rapidly changing business landscape, the imperative for regulated companies is clear: harness the power of data analytics or risk falling behind. Failing to gather customer data, or worse, not knowing how to properly utilize it is a critical misstep for businesses in regulated industries like cannabis, CBD, or alcohol. Don’t let your competition outpace you!There’s a growing need for cannabis and alcohol businesses to expand their data scope beyond basic demographic info — phone numbers, emails, and purchase history — with consumer behavior datasets to provide a more nuanced understanding of customer pr...2024-01-1138 minCannabis Marketing LiveHigh Impact Mid-Funnel Marketing Tactics For Cannabis ECommerce Brands with Angela PihWhat Is MOF and Why Is It Crucial in Cannabis Marketing?The middle of the funnel, often referred to as MOF, is a crucial stage in the buyer’s journey and a point where many cannabis businesses fall short. You may have successfully driven traffic to your webpage, but what happens next? What are you offering prospective customers when they land on your site? Is it easy to navigate and make a purchase? How are you nurturing visitors if they leave?The MOF is where trust is built by establishing deeper relationships with au...2023-11-0247 minCannabis Marketing LiveNavigating 3rd Party Data Challenges: Ensuring Quality and Compliance With Matt Taverna of Statara SolutionsThink of third-party data as the rocket fuel that can supercharge your cannabis marketing strategies and decision-making—giving you the upper hand in an industry that's getting more competitive by the day. But hey, we get it—navigating the murky waters of cannabis data compliance and data privacy can be a real buzzkill.Join Matt Taverna, Data Guru, and Principal at Statara Solutions to master the ins and outs of cannabis data compliance, data governance, and privacy. You will walk away knowing how to use third-party data like a pro to maximize your marketing impact while minimizing risk...2023-10-1949 minCannabis Marketing LiveFrom Browsing to Buying: Immersive In-Store Experiences That Convert Cannabis Customers with Jonathon Black and Brooke Mangum of Cheech and ChongWelcome to the future of cannabis retail customer experiences, where dispensary visitor engagement and brand loyalty are not just buzzwords but the cornerstones of a successful business. Specializing in creating immersive in-store experiences and innovative cannabis retail displays that captivate visitors from the moment they walk through the door not only results in customers purchasing more than initially intended but also increases brand loyalty. According to an Adobe study, well-designed customer experiences can increase basket sizes by up to 60%.In today's rapidly evolving retail landscape, the pressure to differentiate has never been more intense. That's...2023-10-051h 04Cannabis Marketing LiveBubbles and a Buzz: The Business of Cannabis Beverages with Ave Miller of Uncle Arnie’s and Rodney Boast of Ray’s LemonadeCan you think of a time you went out on the town and didn’t have a drink in your hand? With the rise in popularity of non-alcoholic beverages and bars, cannabis drinks are poised to shake up the beverage landscape. Cannabis bev companies have made leaps and bounds in the past few years using nano-emulsification technology to create more consistent dosing and better tasting, fast-acting products. Non-combustible products will pave the way for newcomers and offer a more socially acceptable way to enjoy the benefits of our favorite plant. After all, it is the fa...2023-09-221h 13Cannabis Marketing Live3 Ways You Can—and Should—Be Using Your Cannabis Customer First-Party Data With Matt Taverna of Statara SolutionsUnlock the Cornerstone of Cannabis Marketing: The Power of First-Party DataAre you ready to turn your cannabis business into a customer magnet? Imagine having a crystal ball that tells you exactly what your customers want, when they want it, and how they want it. Well, you don’t need a crystal ball—you need cannabis first-party data. This goldmine of information, harvested directly from your customer interactions, offers you an unparalleled view into their behaviors, preferences, and buying habits.How First-Party Cannabis Data Enhances Customer Engagement W...2023-09-2142 minCannabis Marketing LiveNavigating Global Expansion: Strategies for Taking Your Cannabis CPG Company International With Jamie Pearson of New Holland GroupAre You Ready for Cannabis CPG International Expansion?The worldwide cannabis market achieved a valuation of USD 28.06 billion in 2021 and is forecasted to reach an impressive market size of USD 197.75 billion by 2028. Are you prepared to take your cannabis consumer packaged good (CPG) company to the international stage?Join Us for an Insightful Webinar on Cannabis Global ExpansionWe invite you to a 60-minute webinar with Jamie Pearson, International Strategic Management Consultant at the New Holland Group, where we’ll delve into the essential international expansion strategies fo...2023-09-081h 01Cannabis Marketing LiveBreaking Ground with Instagram Threads: A Deep Dive for Cannabis Businesses to Drive Organic Social Media Growth With Blunt Creative CEO: Eman AbdouAre you a cannabis marketer seeking to enhance your brand’s online presence and reach a wider audience? Join us for an insightful webinar where we dive into the world of Instagram Threads, exploring what cannabis marketers should know about this brand-new platform.Joined by Eman Abdou CEO of Blunt Creative Inc, we’ll explore how cannabis businesses can effectively utilize Instagram Threads to engage their audience, cultivate brand loyalty, and drive organic growth. We’ll also uncover the limitations and provide expert guidance on how to navigate these challenges. Learn to harness Threads’ strengths while circumventing its weak...2023-08-031h 00Cannabis Marketing LiveThe Hidden Gem: How 2nd Party Data Can Transform Your Ad Campaigns With Matt Taverna, Principal at Statara SolutionsAre you still relying solely on first-party data to drive your marketing campaigns? If so, it’s time to challenge the status quo and embrace the power of second-party data. Join us for a webinar that will shake up your marketing strategy and show you how to utilize cutting-edge data, analytics, and communication technologies to discover innovative channels for growth, boost sales, captivate audiences, and advertise with precision.During our session, we’ll hear from data and CPG expert Matt Taverna, Principal at Statara Solutions, a full-service data, analytics, public affairs, and marketing firm, about lever...2023-05-111h 05Cannabis Marketing LiveTwitter, The New Cannabis-Friendly Social Platform with Elizabeth UdellIt’s fair to say cannabis and social media have had their share of ups and downs over the years. With social media advertising off limits for most and profiles getting shut down left and right without warning, it has been difficult to leverage social as a true revenue driver for cannabis businesses. Until now…Twitter is welcoming cannabis and CBD companies with open arms. With a recent change to their advertising policy for cannabis, free range for cannabis-related hashtags, and more ad changes on the horizon, cannabis businesses need to get focused bc Twitter is poised to b...2023-04-0658 minCannabis Marketing LiveCannabis and Science: The Dynamic Duo of Product Development with EndoCanna Health CEO, Len MayAttention cannabis businesses, have you considered how new research findings about the benefits or potential downsides of cannabis consumption will impact your business strategy, investment opportunities, and product development?As the cannabis industry continues to grow and evolve, it's crucial for businesses to stay informed and up-to-date with the latest research to succeed. This week we are joined by industry expert and CEO of EndoCanna Health, Len May, to discuss the science of cannabis and how businesses can stay agile with product development and marketing strategies that maintain regulatory compliance as new research findings are released.2023-03-281h 00Cannabis Marketing LiveFrom Seed to Success: The Journey of a Female Cannabis EntrepreneurWelcome to our podcast celebrating the women who are blazing a trail in the cannabis industry! Join us as we sit down with 2 successful female entrepreneurs who have built thriving businesses in this exciting and rapidly evolving space. We'll explore their journeys, hear about the challenges they faced, and discover how they turned their dreams into reality.Meet Tanya Griffin CEO of oOYes | Uh Huh Honey | Water + Trees, and Kyra Reed Founder and CEO of Women Empowered in Cannabis.But it's not just about the personal stories. We'll also dive into the business side of...2023-03-181h 14Cannabis Marketing LiveThe Psychology Behind Developing Brand Loyalty in Cannabis Marketing With David PaleschuckAh, the mystery of cannabis brand loyalty. Have you ever wondered why some people just can’t resist buying their favorite cannabis products over and over again? It’s all about psychology!The quality of a cannabis brand’s products and services, packaging, and advertising all come together to form a consumer’s perception of the brand. But let’s not forget the emotional connections. Brands that make consumers feel warm and fuzzy inside through their values, personality, or story have a better chance of winning over hearts and minds. Consistency is key, too. If a brand con...2023-03-041h 02Cannabis Marketing LiveHow to Get Your Cannabis Brand Onto Retailer ShelvesWith cannabis projected to grow steadily toward $55 billion by 2026, the industry is ripe with opportunity. So why are brands left wondering how to catch the eye of cannabis buyers and get their cannabis, CBD, or ancillary products onto shelves? Cannabis buyers have no shortage of eager brands lining up for a shot at those precious inches of shelf space; if you want to make it to market, you’ll need patience and a plan of action to get your brand in front of dispensary purchasing agents.We brought in 2 experts to walk you through the bra...2023-01-131h 09Cannabis Marketing LivePowerful Cannabis eCommerce Buying Experiences That Drive Customer Retention with Peter KasperWho better to tackle the customer journey model than Peter Kasper from Terpli.io? He literally built the tech to facilitate engaging web interactions and educate cannabis customers about the variety of products on the market and their many effects. During today's webinar, we will learn how to hand the cannabis customer the reigns to reveal their desires and buyer behaviors, so you can create valuable marketing touchpoints that increase revenue and keep your customers coming back for more.During the webinar, you will learn how to: • Map out the cannabis customer journey and bu...2022-12-161h 07Cannabis Marketing Live4 Must Have Retail Strategies For Cannabis Consumption Lounges with Maha HaqCannabis consumption lounges are popping up all over the USA, not only providing a safe, fun environment to light up in but normalizing cannabis use across the nation. It’s about time!Running a consumption lounge has similarities to operating F&B business and there are a few nuances that you will want to prepare for, like equipment rentals, clean up, ensuring customers aren’t over served, and even putting on live events. Not every license operates the same though, some consumption spaces are BYOW, some sell products, others are hotels with smoking friendly rooms. Durin...2022-12-041h 03Cannabis Marketing LiveHow to Launch Your Cannabis Brand into the MetaverseWhile much of the population is still scratching their heads over how to access the metaverse, this new frontier is already attracting some of the biggest mainstream brands on the planet. Stores, meetup spaces and branded experiences are popping up all over virtual reality, but, are cannabis businesses ready to light up this space? There are massive crossovers between gamers and cannabis audiences, and with over 400 million metaverse monthly active users and an estimated market size of over $38.5 billion, understanding the space and what’s possible could greatly benefit your cannabis business before meta real es...2022-11-171h 23Cannabis Marketing LiveFull Funnel Marketing: How to Marry your Cannabis Events with Your Digital Marketing StrategyCannabis events are a must in our regulated industry. They allow you to showcase your brand to new customers, make industry connections and provide endless inspiration for brand expansion. After the trade shows wrap up and in-store samples all handed out, how are you planning on nurturing your target audience? This week, we are joined by Tara Falk, Founder at Aim & Fire whose experience as an Event Producer and Experiential Marketing Consultant will provide structure and guidance for cannabis brands and retailers to take charge of their events and future relationships so customers feel valued before, during...2022-11-0748 minCannabis Marketing LiveQ4 Holiday Marketing Tactics That Make Cannabis Cash Registers SingWith our 7 cannabis holiday marketing strategies you can attract new shoppers, re-engage latent customers, and capture those impulse buyers with exciting, personalized engagements that increase average order sizes and tempt customers with shiny new product suggestions.Joined by Lisa Buffo, Founder and CEO of the Cannabis Marketing Association we will bring a marketing strategy home for the holidays that keeps everyone fired up and coming back for more.During the webinar you will discover:• 7 essential holiday eCommerce tactics you need to implement today• Help shoppers fill their carts early with curated lists, prod...2022-10-201h 00Cannabis Marketing LiveBringing CMOs and CFOs Together: How Strong C-Suite Relationships Trigger High Growth Cannabis CompaniesStrong C-Suite alignment between the CMO and CFO has been demonstrated time and again as a key indicator of success in high growth companies. It’s time to join forces, but first, you have to ensure you are focused on the same growth metrics.Although seemingly two sides of the same coin, historically, it was difficult to translate marketing campaigns into financial gains because of the lack of data and analytics. As marketing and analytics channels have evolved, it is easier than ever before to unite executives and work together to invest in channels that drive growth an...2022-10-071h 00Cannabis Marketing LiveDon’t Let Budtenders Tank Your Cannabis Brand with Luna StowerIf you’ve heard it once, you have heard it a million times. Budtenders are the gatekeepers to cannabis brand products. Winning over and educating a rotating door of frontline brand experts is tougher than it may seem and with the average retailer carrying a thousand Skus per store you have to get creative with your cannabis retail training tactics.Make sure you are educating budtenders and connecting with your target audiences so you can establish a brand presence and create meaningful experiences for potential customers.Luna Stower, Chief Impact Officer at Ispire Vape, Dope Ha...2022-09-2254 minCannabis Marketing Live4 Ways to Re-Engage High Value Cannabis Consumers with Happy Cabbage Analytics CEO Andrew WatsonIt's normal for customers to churn in any business, but when you see your retention metrics in a free fall, it's hard not to feel the sting. Stats show that customers who repurchase can account for up to 65% of company revenue, and with new customer acquisition costing five times more than customer retention, it pays to keep your cannabis customers happy.There are massive opportunities for cannabis businesses to create customer re-engagement experiences that translate into sales. During this week's podcast, we are meeting with Andrew Watson, CEO and Co-Founder at Happy Cabbage Analytics to discuss how...2022-09-0857 minCannabis Marketing LiveFizzle or Sizzle: How Your Lack of Differentiation Impacts Cannabis Marketing PerformanceLow sales, stagnant growth, and competition gaining market share? It sounds like your cannabis brand needs a better unique proposition.If you’ve tried hiring cannabis influencers to boost your reputation, experimented with loyalty programs and in-person events, put money into ad campaigns, or even completely rebranded your business and still haven’t seen any major wins… Your brand may be missing the mark with your unique differentiator.This week we are joined by the one and only Brett Puffenbarger, Cannabis PR and Marketing Advisor, Consultant, and Strategist, to lay cannabis brands on the line and di...2022-09-021h 00Cannabis Marketing LiveBuild, Market, and Gain Mass Adoption For Your Cannabis Delivery App with Tymber COO Kyle DukesIs there an app for that? If you can’t keep up with the millennial and Gen Z’s preferred communication channels your cannabis business will get left in the dust. With cannabis delivery, seamless omnichannel shopping experiences and top-notch customer service should be your top priorities. But how can you build brand loyalty and increase communication with your consumer base via a mobile app? Tymber COO, Kyle Dukes joins us to lay the groundwork for building and marketing a compliant cannabis mobile application and the marketing tactics used to gain mass app adop...2022-08-251h 00Cannabis Marketing LiveThe Next Evolution: Cannabis DTC Strategies That Spark Demand with Ginger Commerce Founder & CEO Roie EderyFrom Ziplock Bags to CPG and eCommerce, cannabis has come a long way in the past decade but is your brand ready for the direct-to-consumer (DTC) cannabis revolution? Traditionally, selling through retailers has been the easiest option for brands to connect their products with customers. However, with astronomical shelving costs and increased competition, it’s time for brands to reprioritize their sales channels and create brand loyalty with their audiences. Putting your products directly in front of customers at competitive prices allows your brand to spark meaningful connections and truly own those consumer relationships (and data...2022-08-191h 02Cannabis Marketing LiveImpact Cannabis Audiences with Headline-Worthy PR Strategies With Grasslands Founder Ricardo BacaWhat takes 20 years to build and five minutes to ruin?Your brand reputation.Did you know, 63% of a company’s market value is directly related to its reputation? No matter the size of your cannabis company, public perception can make or break your business.If you can convey high-quality, brand messages and create irresistible content that reflects the heart of your business values, you will be wildly successful in your cannabis public relations strategy. Give yourself a competitive advantage and transform your PR plan to build trust and credibility with cannabis consumers....2022-08-111h 04
Cannabis Marketing LiveHow to Be a Marketer with an Investor Mindset with Cannabis eCommerce Expert Mike Bibbey“Only a crisis – actual or perceived – produces real change” – Milton FriedmanWhat if your cannabis company viewed marketing budgets as investments rather than expenses?Does your organization have the data-driven, flexible culture needed to reallocate marketing investments during an economic downturn instead of sending budgets to the chopping block?Embracing an investor-focused mindset means viewing each marketing investment in terms of risk-to-reward scenarios, executing quick pivots as cannabis markets shift, and displaying fearless re-allocation of marketing funds during uncertain times.When developing annual marketing budgets, an agile CMO must consider these cannabis r...2022-08-0554 minCannabis Marketing LiveCannabis Ecommerce SEO: How Dispensaries Can Drive Organic Traffic with Jeremy JohnsonIf your eCommerce menu platform outranks your cannabis business website on Google search, your brand’s digital presence is in jeopardy.Reap the rewards of organic Google traffic, own your first-party data, rank higher than your competitors, gain revenue attribution insights, and make SEO your #1 investment for building a strong, long-term digital presence.During this podcast, we are digging into the benefits and drawbacks of eCommerce menu platforms. We’ll analyze the differences between self-hosted eCommerce menus versus iframe and subdomains and how each option impacts the indexability of your website. Plus, the 10 KPIs to meas...2022-07-2959 min
MediaJel | The PodcastGetting Out of the Weeds: A How-To Guide for Compliant Cannabis Online AdvertisingNot sure what the next move is to advertise your cannabis brand or retail store compliantly? We’ve got you covered. This week, we’re going on a deep dive into the state of advertising for cannabis to break down what programmatic advertising is and how it can transform your cannabis business’s marketing strategy.
Join us for an open discussion about programmatic advertising and how it can help your cannabis business avoid compliance-related roadblocks. Hosted by Guillermo Bravo, previously recorded from Hall of Flowers in Palm Springs, CA, and joined by Sam Hollander from Enlighten, Edward Montanus from Smart AdServ...2022-03-311h 20Cannabis Marketing LiveUnrolling Cannabis Education with Saif Khan, Rachelle Gordon and Ryan PorterJust when you thought school was out forever, class is back in session- and cooler than ever before. A well-structured cannabis education course can enrich your budtenders knowledge about product benefits and help them communicate with consumers while staying compliant with state regulations.Cannabis experts Saif Khan, Rachelle Gordon, and Ryan Porter join us to discuss why cannabis education is so important and what you can do as a retailer to better educate budtenders and consumers. During our 30-minute webinar, you’ll discover:Learn what budtenders must NEVER say to a customerThe to...2022-02-1054 minCannabis Marketing LiveUnleash Your Niche: Cannabis Drinks w/ Warren BobrowUnleash Your Niche: Cannabis Drinks With Warren BobrowWith so many offerings in the cannabis space, it can be hard to pick just one thing to focus on. Yet, some of the most successful cannabis entrepreneurs have found success by capitalizing on a niche. So, what is the recipe for a perfect cannabis brand?Entrepreneur, mixologist, and author, Warren Bobrow, has forged a successful career out of understanding his strengths and identifying how his unique experiences can help serve his business ideas. Join us for an exhilarating webinar as he shares his story and details...2022-02-0343 min
MediaJel | The PodcastProgrammatic Advertising 101 with MediaJel CEO Jake LitkeThe world of cannabis is ever-growing and ever-changing. With so many competitors out there, how can you keep the attention of current and potential customers? Programmatic ads help you get the most out of your cannabis advertising strategy while minimizing human error and maximizing ROI.
Interested in learning about cannabis programmatic advertising and how it can transform your cannabis advertising strategy? Join us for an exclusive Q&A session with MediaJel CEO, Jake Litke, as we explore programmatic advertising and the latest on cannabis advertising.
During our 30-minute webinar, you’ll discover:
• What programmatic advertising is
• How programmatic advertising can help y...2022-01-2759 minCannabis Marketing LiveProgrammatic Advertising 101 with MediaJel CEO Jake LitkeThe world of cannabis is ever-growing and ever-changing. With so many competitors out there, how can you keep the attention of current and potential customers? Programmatic ads help you get the most out of your cannabis advertising strategy while minimizing human error and maximizing ROI.Interested in learning about cannabis programmatic advertising and how it can transform your cannabis advertising strategy? Join us for an exclusive Q&A session with MediaJel CEO, Jake Litke, as we explore programmatic advertising and the latest on cannabis advertising.During our 30-minute webinar, you’ll discover:Wh...2022-01-2759 minCannabis Marketing LiveBranding with a Buzz: Strategies to Scale your Cannabis Business with David PaleschuckMaking your cannabis brand great is about more than quality products and good service, it’s about providing an experience they can’t get anywhere else. With so many brands to choose from, what keeps your branding competitive as industry trends evolve? How can your brand find its “voice” and speak to customers?Branding expert, consultant, and author, David Paleschuck, joins us to share tips from his bestselling book, “Branding Bud: The Commercialization of Cannabis”. Tune in as we analyze the current landscape of the cannabis world and provide tips on how to differentiate your brand from the competit...2022-01-201h 03
Cannabis Marketing LiveMaster the Art of Cannabis Public Relations with Brett PuffenbargerIncrease your brand's credibility and image through PR with special guest Brett Puffenbarger.Learn how to create a public relations strategy that will differentiate your brand image and identity to generate measurable PR that stands out from the competition.During our 30-minute webinar, you’ll discover:Crucial PR best practices that will draw press attention to your cannabis businessCore principles for developing your identity and imageInsightful metrics so you can measure the performance of your PR campaignsThis is one webinar you won’t want to miss!________________________________________Wan...2022-01-1357 min