Shows
Second Wind by Also Known AsSimon Cook (Cannes Lions CEO): Creativity as a Growth SystemCreativity isn’t a “nice to have” - it’s infrastructure for growth.Simon Cook, CEO of Cannes Lions, shares what the world’s top leaders are learning about turning creativity into a repeatable system that drives brand building, innovation, and business growth - even when budgets tighten and AI reshapes the rules.In this episode, we cover:• From polishing trophies to leading Cannes Lions: Simon’s path (and what he learned along the way)• Why Cannes is shifting from celebrating outputs to rewarding the inputs behind great work (the new Creative Brand L...
2026-01-2737 minSecond Wind by Also Known AsKelly Knapp on Choreographing Creativity at the $2B Sphere, Netflix House, & VS Fashion ShowKelly Knapp has helped shape some of the most ambitious experiential work in the world; from the $2 billion Sphere in Las Vegas to Netflix’s first permanent venues and the Victoria’s Secret Fashion Show.In this episode of Second Wind, Kelly shares how a background in ballet, music, landscape architecture, and extreme outdoor exploration informs her belief that creative work is choreography; the careful layering of elements to create meaning at scale.We talk about immersive audio, designing for empathy, why she’s skeptical of AI in the creative process, and what it takes to bui...
2026-01-2124 minSecond Wind by Also Known AsDiane McArter on Leadership, Power, and Building a Culture That LastsDiane McArter is the founder of Furlined, one of the most respected production companies in the industry.In this episode, Diane reflects on leadership, power, and what it really means to build a culture where people can do their best work.She shares her journey from early leadership at Ridley Scott Associates to founding Furlined, navigating fear, responsibility, and reinvention along the way. We talk about women in leadership, servant leadership, the role of trust, and why a company’s culture is shaped by everyone who enters it.Diane also discusses Manifest Works, he...
2026-01-1423 minSecond Wind by Also Known AsSelling Soccer, Building GUT, and Why Bravery Still Wins with Carmen Rodriguez (Global Chief Growth Officer, GUT)Carmen Rodriguez didn’t get her first job in advertising by talking about advertising.She got it by talking about soccer.In this episode of Second Wind, Gully Flowers and Kerrie Finch sit down with Carmen Rodriguez, Global Chief Growth Officer at GUT, to unpack a career built on passion, trust, and a deep belief in the power of creativity.Born in São Paulo and now based in Amsterdam, Carmen shares how growing up in Brazil shaped her view of advertising as part of popular culture, why bravery isn’t a personality trait...
2026-01-0630 minSecond Wind by Also Known AsThe 2025 Reputation Design Awards: Who Actually Built It in AdvertisingThis episode of Second Wind breaks from our usual interviews to reflect on 2025 and the people who actually built reputation in the advertising industry.We introduce a set of intentionally made-up awards to recognize the agencies and marketers who stood out this year. The slow burns. The breakout hits. The teams that thrived in chaos. The ones who made invisible work visible.Along the way, we talk about what reputation really compounds today.Point of view. Taste. Talent. Timing.And why memorability is no longer...
2025-12-2324 minSecond Wind by Also Known AsXanthe Wells on Leading Award-Winning Creative Teams Without PressureXanthe Wells is VP of Global Creative at Pinterest, where she leads the House of Creative, recently named In-House Agency of the Year at the Gerety Awards. Before Pinterest, she led global creative for Google’s Pixel and Nest brands, earning a Cannes Grand Prix, a D&AD Black Pencil, and multiple Agency of the Year honors. Earlier in her career, she worked on Finding Nemo, The Incredibles, and Monsters, Inc., and spent formative years at TBWA\Chiat\Day with Lee Clow.In this episode of Second Wind, Xanthe shares a philosophy of cr...
2025-12-1629 minSecond Wind by Also Known AsCindy Gallop on Why a Job Is Not the Safe OptionCindy Gallop built BBH US from a room with a phone. She became one of the most influential voices in advertising and then walked away with no job to go to. It was the best decision she ever made. In this episode, Cindy talks about why a job is not the safe option and why placing your future in the hands of a corporation is more dangerous than betting on yourself. She explains the daily drip of microaggressions that kill confidence, why most women never get the support they deserve, and why her advice is simple: get t...
2025-12-0934 minSecond Wind by Also Known AsBilly Bohan Chinique: The Future of Travel, Fashion, and AIBilly Bohan Chinique, VP of Marketing and Digital Innovation at Virgin Voyages, joins us to talk about the future of travel, fashion, AI, and brand storytelling.He shares how he went from call-center sales to designing digital experiences, how he ended up styling Sir Richard Branson, and why showing up as your real self became an accelerant for his career.We get into Jen.AI, the Jennifer Lopez campaign that pushed AI before it was cool, the making of Virgin’s AI-powered mermaids, the shift toward creators, and why “brand as operating syst...
2025-12-0240 minSecond Wind by Also Known AsInside the Oatly Department of Mind Control with John Schoolcraft - Rewriting the Rules, and Building Oatly Into a Cultural PhenomenonJohn Schoolcraft helped turn Oatly from a quiet Swedish oat drink into one of the most talked-about brands on the planet. No marketing department. No traditional briefs. No safety nets. Just creativity, rebellion, and a CEO who let the work lead.In this conversation, John breaks down how he:• Killed the CMO role and replaced it with makers• Turned lawsuits into creative fuel• Used packaging as media when there was no budget• Made baristas the launch strategy that cracked the US market• Built a fearless culture that treated cr...
2025-11-2538 minSecond Wind by Also Known AsThe Nick Law Episode: Inventive vs ExpressiveNick Law explains the split that defines modern creativity. Inventive thinking and expressive thinking. How they collide, how they fail, and how the best teams make them work together. We cover his path from Australia to Pentagram to RGA to Accenture Song, the collapse of the old agency model, how platform culture reshapes craft, and what AI means for the next generation. A grounded conversation about what it takes to make work that matters now.
2025-11-1846 minSecond Wind by Also Known AsDanielle Hawley: The Client Isn’t the Enemy | Sharp Elbows, Team Trust, and Leading at UberEmmy-winning creative leader Danielle Hawley, Global Head of Creative and Brand at Uber, joins hosts Gully Flowers and Kerrie Finch to talk about leadership, trust, and creative evolution.From redefining Uber’s global voice to mentoring women in a male-dominated industry, Danielle shares how earning respect starts with generosity, not ego. She reflects on lessons from Microsoft’s Iron Man prosthetic project, how collaboration built her confidence, and why the best creative relationships begin with trust.In this episode:How great clients make great workWhat “sharp elbows” teach you early in your...
2025-11-1139 minSecond Wind by Also Known As“Every Idea Starts With a Song” - Jaime Robinson on Emotion, AI, and the Future of CreativityWhat if every great idea started with a song?Before writing a word or pitching a concept, Emmy-winning creative Jaime Robinson (Co-Founder and CCO of JOAN) finds a song that makes her feel exactly what she wants others to feel.In this episode, Jaime joins Gully Flowers and Kerrie Finch to talk about:Building JOAN into one of the most admired independent agencies in the worldHow emotion (not strategy decks) powers the best creative workThe story behind the Womanikin — a life-saving design that changed CPR training forever...
2025-11-0438 minSecond Wind by Also Known AsGerry Graf: The GOAT of Advertising on Skittles, Snickers, and Selling Weird IdeasHe’s the mind behind Taste the Rainbow.The man who convinced Mars, Unilever, and half of Madison Avenue to take creative risks — and made the weirdest, funniest, most unforgettable ads in history.In this episode of Second Wind, Gully Flowers and Jake Neske sit down with Gerry Graf - founder of Barton F. Graf and SLAP Global, and the creative force behind Skittles Pinata, Starburst Little Lad, You’re Not You When You’re Hungry, and Ragu: Long Day of Childhood.They unpack how Gerry made it all happen:– How Skittles w...
2025-10-2437 minSecond Wind by Also Known AsChapin Clark on 25 Years at R/GA, Creativity in the Age of Algorithms, and What Still MattersChapin Clark has seen the creative industry evolve from Flash microsites to AI-driven campaigns - and somehow, he’s kept the soul of it intact.In this conversation, the legendary voice behind R/GA’s Twitter talks about surviving 25 years inside one of the world’s most influential agencies, mentoring creatives like Paulie Dery, and finding the balance between craft and chaos in the digital age.It’s a masterclass in creative endurance, reinvention, and remembering what actually makes ideas stick.
2025-10-1434 minSecond Wind by Also Known AsJean Batthany: Creativity vs. Corporate - Lessons from Disney and Walmart’s Former CCOJean Batthany led creative at two of the world’s biggest brands.In this episode, she talks about the tension between structure and imagination, and what it takes to keep creativity alive inside corporate systems.From navigating layers of approval to protecting the spark that makes ideas matter, Jean shares how she built cultures of trust, risk-taking, and empathy inside the world’s most complex organizations.This is a conversation about the clash between process and possibility - and how great leaders make space for magic inside the machine.
2025-10-1442 minSecond Wind by Also Known AsFrom Pepsi Super Bowl Fame to Tony’s Chocolate Revolution: Sadira Furlow on Purpose, Humor, and the Bitter Truth of SweetnessSadira Furlow’s career is a study in reinvention, from Pepsi’s viral Super Bowl moments (Puppy Monkey Baby, anyone?) to leading global brand and communications at Tony’s Chocolonely. In this conversation, she joins Gully Flowers and Kerrie Finch to talk about trading scale for soul, humor as activism, and what it takes to make ethical storytelling irresistible.She opens up about:Her journey from aspiring orthopedic surgeon to Adweek Brand Genius.How Tony’s turned a chocolate bar into a global protest.Why discomfort is a compass...
2025-10-1038 minSecond Wind by Also Known AsFabio Ruffet on Mars, Twix, and the Creative Power of ConsistencyFabio Ruffet leads some of the world’s most loved brands — including Twix, Snickers, and Mars’ global gum portfolio — but his creative journey started with a bold move: spending all he had on the fanciest envelopes in Argentina to land his first job.In this Second Wind conversation with Gully Flowers and Jake Neske, Fabio reflects on his path from agencies like Ogilvy and Havas to leading brand experience across Europe and beyond. He shares:Why consistency is the most powerful tool for long-term brand building.How Mars is using AI and technology to expan...
2025-10-0137 minSecond Wind by Also Known AsWes ter Haar , Co-Founder of Monks (MediaMonks) on AI, Leadership, and the Future of Agencies | Second WindIn this episode of Second Wind, Wes ter Haar the Co-Founder of MediaMonks, reflects on how digital marketing has evolved, the role of AI in reshaping the industry, and why cultural values and leadership matter more than ever.From scaling MediaMonks from a local shop to a global powerhouse, to navigating today’s AI-driven transformation, Wes shares lessons on:Adapting to the shifting digital landscapeThe pressures and opportunities AI creates for agencies and marketing teamsHow leadership by example and cultural values define long-term successWhy agencies must re...
2025-09-2647 minSecond Wind by Also Known AsThe Riskiest Thing Brands Can Do Is Be Ignorable - Greg Hahn, Founder of Mischief USA on Second WindGreg Hahn - Chief Creative Officer and co-founder of Mischief - joins Second Wind to unpack the art of creating work that’s as fun as it is fearless. From his early days in psychology and journalism to leading one of the most awarded agencies in the world, Greg shares how Mischief built a culture where risk-taking thrives.In this episode, Greg reflects on:The journey from psychology to advertising—and what that brings to creativityHow to build safe spaces that encourage brave, culture-shaping ideasTh...
2025-08-1942 minSecond Wind by Also Known AsDiana Hong-Elsey, Head of Global Creative at Benefit / LVMH - Live from Cannes Lions 2025In this conversation, Gully Flowers interviews Diana, with Jake Neske perched off camera.Diana is a creative leader with extensive experience in both agency and brand environments. They discuss her journey from a designer to a creative director, the importance of creative briefs, and the evolving media landscape, particularly the impact of platforms like TikTok. Diana emphasizes the need for collaboration between agencies and brands, the significance of mentorship for young talent, and her vision for a creative culture that values innovation and personal connection. The discussion also touches on the future of creativity in business and...
2025-08-1937 minSecond Wind by Also Known AsA New Era of Brand Mascots - James Kuczynski DuolingoIn this episode, Gully Flowers sits down with James Kuczynski, Global Senior Creative Director at Duolingo, to unpack how one of the world’s most recognizable brands keeps creativity playful—and performance high. From the viral “Dead Duo” campaign to the way Duolingo uses social media as a storytelling engine, James shares how fun fuels innovation, why risk is part of the job, and where he thinks brand strategy is headed next.You’ll hear:Why “fun” is Duolingo’s not-so-secret growth engineHow to balance creative freedom with processLessons fro...
2025-08-0853 minSecond Wind by Also Known AsIn A Quiet So Loud: An Open Letter of Resistance from SYLVAINSummaryIn this conversation, Gully Flowers talks to Joey Camire, CEO of Sylvain, who shares insights on creativity, conflict, and the importance of social responsibility in business. They discuss his journey from neuroscience to founding a strategy and design firm, the impact of high-profile projects, and the significance of B Corp certification. Joey emphasizes the need for diversity and inclusion in the workplace and offers advice for new graduates entering a challenging job market. He also highlights the importance of writing and communication in enhancing one's thinking and creativity.
2025-05-1350 minSecond Wind by Also Known AsGMUNK's Creative JourneyIn this episode, Gully Flowers and Jake Neske interview GMUNK AKA Bradley Munkowitz, a pioneering designer and artist known for his work in motion design, projection mapping, and augmented reality. GMUNK shares insights into his career journey, personal life, and the impact of AI on creativity. He discusses the importance of personal projects, the challenges of full spectrum photography, and his daily routines that help him balance work and family life. The conversation also touches on the evolving landscape of art and technology, and GMUNK's advice for aspiring creatives.
2025-04-1642 minSecond Wind by Also Known As"The Only Job Left is Creative" - David Lee, CCO of Squarespace Live from SXSWJake Neske and Gully Flowers, co-founders of Also Known As sat down with David Lee, Chief Creative Officer at Squarespace, live at SXSW in Austin to discuss the intersection of creativity, technology, and business. David shares insights from his career journey, emphasizing the importance of creativity in driving business success and the need for creatively trained individuals in leadership roles. The discussion also touches on the future of work, the role of education in fostering creativity, and the evolving landscape of C-suite roles.TakeawaysCreativity is essential for business...
2025-03-2232 minSecond Wind by Also Known As"Brand Energy is a KPI" - Paulie Dery, CMO of AG1We had the pleasure of sitting down at SXSW with Paulie Dery, Chief Marketing Officer at AG1.Paulie shared his insights on brand building, the importance of knowing your audience, and the relationship between creativity and performance marketing. He discusses his journey from R/GA to Uber to Yeti and now AG1, the significance of community engagement. Dery emphasizes the need for brands to stay true to their identity while adapting to market changes and highlights the role of creativity in driving business success. In this conversation, Kerrie Finch, Paulie Dery, and Gully Flowers explore the dynamics...
2025-03-1846 minSecond Wind by Also Known As“The brief should pick a fight” — Peter Giorgi, SVP Marketing at Rocket | LIVE FROM SXSWPeter Giorgi has led marketing for some of the world’s most recognized brands, from Bacardi to Celebrity Cruises, and now as SVP of Marketing at Rocket. LIVE from SXSW, he joins Second Wind to share what it really takes to lead with bravery and creativity in a world obsessed with data.In this conversation, Peter reflects on:Reinventing Bacardi while staying true to its heritageHow Celebrity Cruises found cultural relevance through bold ideasWhy the best briefs should “pick a fight”The role of instinct in an...
2025-03-1524 min