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JakeOnBlock
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Magnetic Growth
BrandFI: Stories That Build Trust
Still think “build it and they will come” works in 2025? Without a story people actually connect with, you’re just another forgettable tweet in the feed.In this week’s Magnetic Podcast, we’re joined by storytelling wizard DeanKD, CEO & Co-founder of Fortyiq, the crypto-native brand agency helping founders craft narratives that actually stick. 🎙️ We dive into BrandFI: where founder-led brands are the new growth meta, AI can make or break your message, and trust is the last real moat in a noisy market.We also explore:🚩 The most common branding mistakes in crypto✅...
2025-07-24
24 min
Magnetic Growth
Tokenomics That Matter: The Growth Power of Token Design
Welcome to another episode of the Magnetic Growth Podcast, powered by the Magnet team - where we go deep on what it really takes to build in Web3.This time, we’re joined by Tony Drummond — founder of Tokenomics.net and co-founder of CONV3RT. Between helping 40+ teams raise over $50M and scaling one project to a $200M market cap, Tony’s been in the trenches of what most people only talk about: building token models that actually work.In this episode, we cut through the buzzwords and dive into what sustainable tokenomics really looks like a...
2025-07-16
36 min
Magnetic Growth
Hacking Web3 Growth Code: Learning, Leading & Lasting
Welcome to another episode of the Magnetic Growth Podcast, powered by the Magnet team — where we go deep on what it really takes to build in Web3.Today we’re joined by Olabisi Adelaja, the voice behind The Web3 Quick Bites Podcast. Known for turning complex Web3 topics into sharp, actionable insights, Olabisi has become a go-to for founders, operators, and curious minds navigating the decentralized world.We’re unpacking the real reasons why promising Web3 projects lose steam, how to build long-term traction beyond the hype, and why your narrative, voice, and trust might matter...
2025-07-08
33 min
Magnetic Growth
What Makes Web3 Projects Valuable: Tokens, Revenue & Real Deals
I’m JakeOnBlock, and welcome to another episode of the Magnetic Growth Podcast — brought to you by the Magnet team.Today, we’re diving into a lesser-known but critically important part of the crypto ecosystem: mergers and acquisitions in Web3.I sit down with Harrison Frye, Co-founder & Chief Growth Officer of Acquire.fi — the leading M&A marketplace for Web3 projects. Whether you’re building, investing, or just curious about what makes projects valuable beyond hype — this one’s for you.💰 What investors actually look for when acquiring a crypto project📊 How revenue, token healt...
2025-07-02
30 min
Magnetic Growth
Beyond the Score: Inside the AI Revolution
I’m Jake, and on behalf of the whole Magnet team — welcome to a fresh episode of the Magnetic Growth Podcast. Today, we’re talking about something bigger than just sports tech — we’re talking about how Web3 is unlocking a smarter, more transparent, and community-driven future for sports.I sit down with Damien Dau, founder of FX1, to explore how the convergence of AI and blockchain is giving sports data a complete upgrade — from closed, siloed stats to real-time, verifiable, and tokenized intelligence that anyone can tap into.🤖 Why AI + blockchain is a game-changer for sports bett...
2025-06-25
36 min
Magnetic Growth
Creator’s Code: Mind Behind the Mic
I’m JakeOnBlock, and on behalf of the entire Magnet team — welcome to the first episode of Season 2 of the Magnetic Growth Podcast. This season, we’re bringing you conversations with some of the sharpest minds in Web3 — the builders, creators, and thinkers actually moving the industry forward. In this episode, I sit down with Caleb Rebelo — creator strategist and host of Log In or Log Off — to talk building in public, founder branding, and what actually moves the needle in Web3 content. We dive into: 🚀 What makes some founders break through — and why others fade ...
2025-06-18
32 min
Magnetic Growth
Execution and Storytelling with Flight3
In this episode of the Magnetic Growth Podcast, we dive deep into the world of Web3 marketing with Jolyon Horsfall, co-founder of Flight3, one of Europe's leading Web3 marketing agencies. Jolyon shares invaluable insights on navigating the volatile crypto market and executing successful marketing strategies in both bull and bear cycles.Discover why execution is king in Web3 marketing and learn how to craft compelling narratives for your project. Jolyon breaks down the challenges utility projects face against the rising tide of meme coins and offers practical advice for standing out in a crowded market....
2024-06-28
39 min
Magnetic Growth
Networking in Web3 with FOMO Magazine
Join us this week on The Magnetic Growth Podcast as we sit down with George Surtees, Co-founder of FOMO Magazine and a key member of SuperTeam UAE. In this insightful episode, George shares his journey in the Web3 space, highlighting the pivotal role of networking and community building in driving growth and success.Key Highlights:Building FOMO Magazine: Discover how George and his team grew FOMO Magazine from a simple newsletter to a comprehensive media and marketing platform with over 20,000 followers.SuperTeam UAE: Learn about the formation and growth strategies of SuperTeam...
2024-06-20
31 min
Magnetic Growth
Web3 Growth Hacking with Jeff Cafolla
Join us on this episode of The Magnetic Growth Podcast as we sit down with Jeff Cafolla, a seasoned growth hacker and the mastermind behind Amplify, a DeFi platform leveraging AI for optimal yields. Jeff shares his extensive experience, having led growth for seven different projects and achieving impressive results in the crypto space.Key Highlights:Market Timing: Jeff discusses the importance of understanding market conditions and knowing when to focus on growth versus building.Successful Growth Hacks: Learn about Jeff's favorite growth hack, leveraging lucrative referral programs to multiply influence and drive...
2024-06-13
48 min
Magnetic Growth
Community Marketing with World Mobile Team
This week on The Magnetic Growth Podcast as we sit down with Emmanuel Young, Community Lead at World Mobile. World Mobile is revolutionizing the telecom industry with a decentralized, blockchain-powered mobile network and has built one of the strongest communities in the world.In this episode, we discuss:-The power of community marketing-World Mobile’s strategies for building a robust community-The importance of personal brandingTune in to learn how World Mobile leverages its community for growth and how personal branding plays a crucial role in their success.
2024-06-06
44 min
Magnetic Growth
Freemium & KOLs with Crypto Saving Expert
Join us this week on The Magnetic Growth Podcast as we sit down with Web3Spud, the Co-founder of Crypto Savings Expert—the #1 source for crypto education and information designed to help you succeed.Key Highlights:Growth Hack: Discover how Crypto Savings Expert built a trusted audience by offering their services for free.Leveraging KOLs: Learn about the impact of using That Martini Guy, the CEO and main Key Opinion Leader, to lead and promote Crypto Savings Expert.Building Trust: Understand the importance of providing value upfront to gain trust an...
2024-05-30
46 min
Magnetic Growth
Product and Partnership Growth with Bitget
Join us on this episode of The Magnetic Growth Podcast as we dive into the world of product and partnership-led growth with Bitget, one of the fastest-growing cryptocurrency exchanges. In this insightful discussion, we sit down with Koenrad, a key player in Bitget's business development team, to explore the strategies and innovations driving Bitget's success.Key Highlights:- Market Insights: Gain an understanding of the current market conditions and how Bitget navigates the ever-evolving crypto landscape.- Strategic Growth: Discover how Bitget has leveraged product-led growth to differentiate itself from other exchanges, including their...
2024-05-29
41 min
Magnetic Growth
Hacking 10X Content Growth on X & YouTube
In this episode of The Magnetic Growth Podcast, we sit down with Crypto Eri, a leading content creator for the XRP community with over 240K followers on X and 100K+ subscribers on YouTube. Crypto Eri shares her strategies for achieving 10X content growth on X and YouTube, revealing how she built a massive following and became a prominent voice in the crypto space.Discover proven techniques to grow your audience, engage with your community, and leverage your content for exponential growth. Whether you're a web3 enthusiast, a content creator, or part of the XRP community, th...
2024-05-23
52 min
Magnetic Growth
0 to 200K Subscribers - Navigating the Journey to Eight-Figure Revenue
Our first episode is with Adam Saddique, Director at Cryptonary.Cryptonary, founded in 2017, is a research and analysis firm designed for retail investors by providing them expert analysis. Adam is an expert marketer - Cryptonary now has an audience of over 600K+ followers on Instagram alone, generating millions of impressions monthly.Jake Lee (founder, MAGNET) and Adam talk about growing projects effectively in any market condition. They discuss-Strategic & sustainable growth hackingWhy the Web3 space is the most interesting space right nowActionable methods to build momentum regardless of market volatility
2024-05-09
48 min