Shows
Tech Marketing TrendsThe Tangible Advantage. - Direct Mail's Role in B2B Marketing
Direct mail is your secret weapon in a world of digital overload.
In this episode of Tech Marketing Trends, Jakob Löwenbrand sits down with Mike Gunderson, President of Gundir, to discuss the enduring and evolving role of direct mail in today’s marketing strategies.
Mike shares his expertise on how direct mail can complement digital efforts, offering a unique advantage in engagement and brand recall. With over 21 years of experience, Mike explains why direct mail remains a powerful tool for marketers looking to enhance their go-to-market strategies.
Join the conversation to discover:
...2024-09-1832 min
Tech Marketing TrendsUsing on demand webinars to drive growth - Melissa KwanIn this episode of Tech Marketing Trends, Jakob Löwenbrand interviews Melissa Kwan, Co-Founder and CEO of eWebinar, about the growing impact of on-demand webinars in modern marketing strategies.
Melissa shares her entrepreneurial journey and the challenges she faced, which led her to create eWebinar, a platform that automates webinars for greater engagement. The discussion covers the advantages of on-demand webinars over live sessions, key metrics for success, and how automation can help businesses scale without losing personal interaction. Melissa also offers practical advice on leveraging webinars effectively in the sales funnel and driving higher conversions.
2024-09-1125 min
Tech Marketing TrendsBusiness Adoption & Use of AI - Michael FauscetteIn this week's Tech Marketing Trends episode, Jakob Löwenbrand welcomes Michael Fourchette, a tech veteran with a rich background including roles at PeopleSoft, Autodesk, and as Chief Research Officer at G2. Michael is here to discuss his latest report on business adoption and use of AI.
Some key takeaways:
🤖 87% of companies plan to increase their AI spending in the next 12 months
🤖 Talent scarcity and data quality are significant concerns for businesses venturing into AI
🤖 Michael is optimistic about AI's role in job creation and upskilling
Don't miss this insightful conversation that delves int...2023-10-0432 min
Tech Marketing TrendsDisrupting the FinTech Industry - Bish SmeirIn the latest episode of 'Tech Marketing Trends,' our CEO and podcast host Jakob Löwenbrand is joined by Bish Smeir. As the Director of Enigmatic Smile and Founder and CEO of Vow, Bish is a seasoned fintech professional with a track record of disrupting traditional financial systems.
Key Takeaways from the episode:
🔑 The importance of rethinking traditional financial systems
🔑 How FinTech is leaning towards decentralization
🔑 The potential of tokenized rewards to revolutionize loyalty programs
🔑 Insight into the B2B perspective of rewards and how they can significantly reduce churn
Listen in...2023-09-2029 min
Tech Marketing TrendsA Deep Dive into B2B Leadership Best Practices for Change - Gina BalarinJoin us in our latest podcast episode with Gina Balarin, a passionate corporate storyteller with 15+ years of marketing and leadership experience. As the founder, director, and chief dot connector at Verballistics, Gina shares her valuable insights on B2B leadership best practices for change.
In this episode, Gina shares her expert insights on...
🔑 Effective internal communication strategies.
🔑 Adapting communication styles, and the importance of listening in effective communication.
🔑 Navigating the challenges of implementing change within organizations and driving positive outcomes.
Tune in now to gain valuable insights on B2B leadershi...2023-03-0231 min
Tech Marketing TrendsLeveraging LinkedIn for Optimal B2B Growth in 2023 - Michelle J. RaymondAre you interested in leveraging the full potential of LinkedIn for B2B success in 2023?
Then you won't want to miss our latest podcast episode featuring Michelle J Raymond J. Raymond, a globally recognized LinkedIn B2B Consultant and Founder of Good Trading Co - LinkedIn B2B for Growth Corporate Training. With over 20 years of experience in B2B sales, Michelle discovered the power of social selling on LinkedIn eight years ago and has since become an expert in LinkedIn optimization, including writing books on the topic.
In the episode, Michelle shares how to lev...2023-02-2328 min
Tech Marketing TrendsBoosting Demand Generation Success - Adam HolmgrenAre you looking to enhance your existing demand generation strategy and attract even more high-quality leads? 💡
Then you should listen into this week’s podcast episode, where we are joined by Adam Holmgren, the Global Demand Generation Strategy Lead at GetAccept.
The episode will among other things be about…
🎯 ... understanding the concept of demand gen.
🎯 ... the importance of focusing on quality leads rather than quantity.
🎯 ... what metrics to use in your demand gen strategy.
Listen into the full episode with Adam here to get all the insights!
You can also wat...2023-02-0829 min
Tech Marketing TrendsThe Journey to Silo-Free Content Strategy - Ashley FausHow can we shift from being fully funnel-based to using a silo-free content strategy?
In this week’s podcast episode, we are joined by Ashley Faus, the Director of Integrated Product Marketing of Atlassian.
This episode will be all about…
💡 ... the importance of rethinking the audience journey.
💡 ... how to create a silo-free content strategy.
💡 ... introducing the "playground" and silo-free content strategy concept to your team.
👇🏼 Listen to the full episode with Ashley here to get all the insights!
If you want to know more or get in touch with Ashley, y...2023-01-2533 min
Tech Marketing TrendsB2B Buying Journey: How 6 Figure buyers would buy in 2023 and beyond - Omprakash KaruppananWant to find out how 6-Figure buyers would buy in 2023?
In this week’s podcast episode, we are joined by Omprakash Karuppanan, the Founder & CEO of a B2B Marketing Agency, Fuego Systems.
This episode will be all about…
💡 ... how different is the B2B buyer’s journey today.
💡 ... how dark social is affecting your brand.
💡 ... trends and tactics in Account-based Marketing.
👇🏼 Listen to the full episode with Omprakash here to get all the insights!
If you want to know more or get in touch with Omprakash, you can c...2023-01-2033 min
Tech Marketing TrendsActionable Tips for Customer-Driven B2B Innovation and Growth - Étienne GarbugliInterested in discovering the key to B2B success in driving innovation and growth for your company? 🔑
Tune into our latest podcast with Étienne Garbugli, the founder & CEO of Lean B2B and the author of his latest book Lean B2B: Build Products Businesses Want.
In this episode, Étienne gives you an insider’s guide to..
💡… what the crucial elements are when innovating and driving growth in b2b tech companies.
💡... the foundation of lean B2B marketing.
💡… how"re-energizing" your product can benefit you and your customers.
Listen to the full e...2023-01-0529 min
Tech Marketing TrendsWebsite Personalization and Targeted B2B Content That Breaks Through the Noise - Kirsty DaweDo you want to know more about how to break through the noise with the help of website personalization and targeted B2B content?
In this week’s podcast episode, we’re guested by Kirsty Dawe, who’s CEO of the B2B website personalization software company Webeo.
In the episode Kirsty shares insights around...
💡 The challenges of website personalization.
💡 What Tech companies should start with and how to go about when implementing and using a more efficient personalized strategy.
💡 How to attract your ultimate end customer with targeted con...2022-12-1434 min
Tech Marketing Trends[Extra Episode] Celebrating 100 Podcast Episodes – Jakob LöwenbrandIn this extra episode, our host Jakob Löwenbrand shares some insights and highlights inspired by our previous guests and episodes. By listening you take part in some snippets from episodes with Christopher Lochhead, Nancy Harhut and Geoffrey Moore.
Don’t forget to subscribe so you don’t miss our many upcoming episodes guested by thought leaders in the fields of B2B tech marketing and sales!
If you want to know more or get in touch with Jakob, you'll find more information in the links below:
https://www.linkedi...2022-12-0212 min
Tech Marketing TrendsHow to Grow Fast as a B2B Company with Digital Marketing - Neil PatelDo you want to grow fast as a B2B company with digital marketing?
In this week’s podcast episode, we welcome Neil Patel who is a well-seasoned professional marketer as well as an author and entrepreneur. He’s a Co-founder of NP Digital which focuses on creating innovative, adaptive, and data-driven digital marketing plans.
Neil shares insights on some low-hanging fruits and key drivers for B2B tech companies to spur revenue growth. He gives a picture of how much time he puts into creating content, and how an omnichannel approach is the way to g...2022-12-0121 min
Tech Marketing TrendsThe New Model of Selling: Selling to an Unsellable Generation - Jeremy MinerAre you spending your budget trying to sell to an unsellable generation?
In this week’s podcast episode, we’re guested by Jeremy Miner who is the Founder of 7th Level Communications. Jeremy is a sales coach, and he will share his best tips and tricks on how you can sell better today to a generation that is not that always easily persuaded by sales messaging. Jeremy also shares insights on how to build a brand and brand awareness around it on social media, the power of it, and how he keeps getting leads through these platforms.
2022-11-2333 min
Tech Marketing TrendsUsing Programmatic Prospecting to Drive More Meetings – Brent KeltnerThere are thousands of companies out there that are competing for the same buyer's attention. So how do you cut through the noise and land more meetings?
This week's podcast🎙is focusing on how one can make use of programmatic prospecting to drive more meetings. We are guested by Brent Keltner, author, founder, and president at Winalytics LCC, that’s a go-to-market- and revenue acceleration consultancy. Brent talks about the importance of aligning your teams, the role of personalized content in prospecting, and how to get through the middle of the funnel🔎
Brent gets into a few ti...2022-11-1633 min
Tech Marketing TrendsThe Road to Profitability in a Sustainable Way – Jeremy SpijkerThis week's podcast episode🎙is guested by Jeremy Spijker, Managing Director at Winning by Design. He is sharing the process that Winning by Design is adopting when working with high-growth companies to drive demand and leads📈
Jeremy emphasizes that it is crucial to make use of measurable data and scientific approaches in sales and marketing funnels. If you have a deep understanding of the whole process and the different elements within, and the underlying data, you can positively impact the performance – and be more profitable and sustainable in the long run!💫
If you want to know...2022-11-1035 min
Tech Marketing TrendsThe Importance of Creativity in B2B Marketing – Jason MillerDo you know which professional skill can never be replaced by AI?
You’ll get the answer to this question in this week's podcast episode, by Jason Miller who’s joining us to talk about the importance of creativity in B2B marketing. Jason has worked at large companies such as Microsoft and LinkedIn but realized he likes it slightly smaller, and he is now Head of Brand and Content at Tyk Technologies.
Jason emphasizes that creativity is the differentiator and success factor, and his approach has successfully been adopted across multiple business lines. He has...2022-11-0333 min
Tech Marketing TrendsRandom Acts of Marketing – John RyanIn this podcast episode, John Ryan talks about how to get the most out of your marketing efforts.
As a CMO who's worked in the marketing field for 30 years, he's seen it all—and he's sharing his insights with us. For example, how you should plan your marketing strategy for the year ahead to avoid random acts of marketing. And how to efficiently get your team onboard with what you're aiming to achieve. Plus, he'll give you tips on how to ensure that you're getting the most out of your marketing budget.
Join us as we...2022-10-2633 min
Tech Marketing TrendsUsing Behavioral Science in Marketing – Nancy HarhutIn this week’s podcast episode, we'll talk to Nancy Harhut, who’s an experienced marketing creative as well as the author of the recently published book “Using Behavioral Science in Marketing”. We'll talk about how behavioral science can be applied to marketing and sales best practices, and how it can help you increase customer retention rate and boost profitability.
Throughout the episode, Nancy provides some simple steps you can take today to improve your marketing efforts by understanding how people think and act when making purchasing decisions.
“Sometimes the negative framing in marketing can get more r...2022-10-2033 min
Tech Marketing TrendsTips for Building the Best B2B Marketing and Sales Tech Stack in 2022 - Thomas ArmitageB2B marketing and sales technology are constantly evolving, and it can be tough to keep up.
In this week’s podcast episode, we'll be talking about the best practices for building a B2B marketing and sales tech stack that's going to work for you in 2022/2023.
Our guest is Thomas Armitage, a B2B marketing speaker and marketing tech guide who have an extensive career within marketing —and he'll be sharing his insights and advice for building a successful tech stack.
If you want to know more or get in touch with Thom...2022-10-1227 min
Tech Marketing Trends10 Keys to Creating a Differentiated Experience – Stan PhelpsDoes your company want to learn more about how to create a differentiated experience? In this week's podcast episode we are joined by Stan Phelps who works to increase loyalty, drive sales, and promote positive word-of-mouth by creating differentiated experiences. He has authored six books about customer experience and employee engagement that all focus on the little ways to drive differentiation. Tune in and take part in the valuable insights Stan shares on this topic.
“Your brand today is no longer what YOU tell people it is, it’s the differentiated experience that your EMPLOYEES deliver” - Stan Phe...2022-10-0626 min
Tech Marketing TrendsInfluential Leadership in the Tech Industry - Daniel PriestleyDo you want to become a Key Person of Influence and stand out as the go-to person in your industry? In this podcast episode Daniel Priestley, Founder & CEO of Dent Global and Co-Founder at ScoreApp, talks about influential leadership in the tech industry. Daniel emphasizes the importance of why being engaged on social media is key to success for leaders within the tech industry. He also shares some predictions of success factors going forwards.
Some questions answered during this episode are "Why create a platform to strengthen your company?" and "Why pitch in front of an...2022-09-2838 min
Tech Marketing TrendsPartner Marketing Trends, Insights and Challenges in 2022 - Linda RonningenDo you want to improve your partner marketing strategy? In this week’s podcast episode, we welcome Linda Rønningen who is a seasoned professional drawing on more than 12 years of experience in advertising, media, and B2B Tech. She works as a Director of Alliances Marketing at Crayon that’s a global and vendor-agnostic IT consultancy.
Linda shares the current trends, insights, and challenges of partner marketing and gives some advice on where tech companies should start when setting up a strategy that’s efficient within the field. She discusses how to attract your ultimate...2022-09-2128 min
Tech Marketing TrendsHow A.I. and Interactive Voice Tech Will Disrupt Audio Content Creation and Distribution - Carl RobinsonThis week on the podcast you'll learn about how A.I. and interactive voice technology will disrupt audio content creation and distribution, and the new advertising opportunities it is creating. Carl Robinson, which shares his expertise on this topic is co-founder CEO of Rumble Studio which offers a SaaS platform for companies to launch and grow their brand on audio channels. Tune into the episode to learn about how you can utilize audio tech to facilitate marketing and provide value to your B2B business!
If you want to know more or get in touch w...2022-08-0930 min
Tech Marketing TrendsHow to Take Your SEO to The Next Level - Brandon LeibowitzDo you want to improve your SEO and take it to the next level? Listen to this week's episode with Brandon Leibowitz to learn about how to best approach your current SEO strategy and some top tips and tricks to improve it going forward. Brandon is an LA-based SEO expert and owner of SEO Optimizers, an agency that specialize in search engine optimization, website design, social media, and paid advertising.
If you want to know more or get in touch with Brandon, you'll find more information in the links below:
https://w...2022-07-0622 min
Tech Marketing TrendsUncovering The Truth of ABM Strategies in Europe - Leanne ChescoeIn this week's podcast episode we had the pleasure of interviewing Leanne Chescoe, Senior Manager Field Marketing EMEA at Demandbase. In the episode Leanne is sharing the results from a ABM survey recently carried out by Demandbase in the EMEA region. The aim of the survey was to find out how ABM strategies differ across Europe, and this was done by interviewing 10 senior sales and marketing leaders based in the UK, Germany and Benelux region.
Tune into the episode to learn about the uncovered truth of ABM strategies in Europe. If you want to know more or...2022-06-1525 min
Tech Marketing TrendsHow to Bring Humans and Search Bots together - Jeff CoyleHow can one bring humans and search bots together?
This week's podcast guest, Jeff Coyle, is sharing his expertise on this topic, why it is important to consider, as well as other insights into the area of SEO content marketing. Jeff Coyle is Co-founder and Chief Product Officer for MarketMuse and he has 20+ years of experience helping companies increase their online presence and profitable revenues.
If you want to know more or get in touch with Jeff, you'll find more information in the links below:
https://www.linkedin.com/in/jeffcoyle/...2022-06-0929 min
Tech Marketing TrendsThe Future of Selling - Tony HughesDo you want to get a sneakpeak into the future of selling? Then you should tune into this week's episode of our podcast where we had the honor of interviewing Tony Hughes. In the episode some future predictions are shared; around what sales skills that will be needed, optimal sales outreach, as well as how B2B marketers' sales tech stacks can be developed going forward.
Tony is a Best-selling Author, Management Consultant, Keynote Speaker and Sales Trainer. He has 35+ years of proven performance as an individual contributor, sales leader and CEO and he frequently speaks, writes...2022-06-0330 min
Tech Marketing TrendsUnleash Your Primal Brain for Effective Lead Gen - Tim AshWhat is your recipe for creating a perfect message that can not only strengthens your brand but also influences people to take a certain action?
In this week’s episode, we have a very special guest; Tim Ash with us. Tim will discuss the psychology behind decision making and how you can influence people’s actions.
Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.
Tim has been mentioned by Forbes as a T...2022-05-2529 min
Tech Marketing TrendsHow sales and marketing can work together within agile frameworks - Bethan VincentShould sales and marketing be combined, is a commonly asked question. A symbiosis of sales and marketing team can indeed accelerate success, and bring growth to a business. However, there are a few tricks to know on how to make that relationship work seamlessly.
In today’s episode, Bethan Vincent will be discussing the the topic on “How sales and marketing can work together within agile frameworks” and share her expertise.
Bethan is B2B Marketing Consultant with over 10+ year’s experience in technology and the digital sector. She has taken on companies like Google and AWS thr...2022-05-1727 min
Tech Marketing TrendsConnecting the dots between the brands of today and the consumers of tomorrow - Matt BrittonIn this podcast episode, you will find out how to reach the Millennial generation.
We are excited to welcome the founder of MRY agency, author of best-selling book, as well as an expert in social media marketing - Matt Britton!
Matt has a unique and deep domain expertise in the Millennial generation and has inspired and educated the world’s leading brands on the state of new consumers and its effect on business models, consumer trends and the media landscape.
Enjoy this episode and get inspired!
If you are curios to know...2022-05-1123 min
Tech Marketing TrendsStorytelling in a Data-Driven World - Frank RoseIn this episode, we had the pleasure to interview Frank Rose, digital anthropologist and author of the book "The Sea We Swim In: How Stories Work in a Data-Driven World". Throughout the episode, Frank shares his expert knowledge on this topic and explains how it is essential to consider the power of stories, especially for marketers out there. Based on the framework in Frank's book, he also shares nine elements of a story and how marketers can approach the storytelling framework and put it to use in day-to-day business. Listen to the episode to learn more and get some...2022-05-0329 min
Tech Marketing TrendsBrand Voice and Consistent Content at Scale - Justin BlackmanWhy is having a solid brand voice essential and relevant, even in the context of B2B? And how do you keep your brand voice consistent at scale? These questions, among others, will be discussed and answered in this week's podcast episode with Justin Blackman, Brand Voice Expert & Copywriter at Pretty Fly Copywriting. In the episode, Justin also presents his WTF framework (words, tone, and frequency) and provides examples of companies who have succeeded with their brand voice. According to Justin, all the people say he's "pretty fly for a write guy", so make sure to tune in to...2022-04-2631 min
Tech Marketing TrendsThe Rise of ABM - Riaz KananiListen in to this week’s podcast interview with Riaz Kanani, ABM expert and CEO at Radiate B2B, to immerse yourself into the world, and the rise, of ABM.
Here are some of the questions that you can expect to have answered in the podcast interview: What is the next big wave for marketers to catch? What business value does ABM adoption at scale contribute with?; How do marketers today harvest their ABM platforms in the best way?; What to focus on as a CMO the coming year?; What should a CMO do to have a tid...2022-04-2033 min
Tech Marketing TrendsUnderstanding the Essence of MarketingSometimes it’s difficult to stay on top of all the new marketing trends. It’s easy to get lost in the constantly evolving world of tech and sometimes we do forget the fundamentals, the essence of marketing. What does truly drive customers through the funnel, and making them choose your product?
Listen to this week’s podcast episode with Marcus Samuelsson, a value-driven marketing strategist, who shares his passion for value-based marketing and points out some of his key marketing principles and how to create a solid process, that will guarantee success.
As referenced by Mar...2022-04-1332 min
Tech Marketing TrendsHow to reach CEOs and Clevels since Covid - Angel RiboHow do you build trust with C-levels?
In this week’s episode we are going to listen to Angel Ribo, known as the CEO Confidant, who will highlight the topic “How to reach CEOs and C-levels since Covid”. In the past 21 years, Angel has helped over 1500 CEOs in 33 different countries to accelerate the growth of their businesses.
Tune in to this inspiring session with Angel and learn how to build trust with CEOs and C-levels around the world.
If you want to get to know more or get in touch with Angel, you can fi...2022-04-0641 min
Tech Marketing TrendsInsights into B2B marketing trends in 2022 – Joel HarrisonAre you up to date with the latest trends within the world of B2B marketing? Tune into this week’s podcast episode to get some valuable insights into these trends. In the episode we had the pleasure to talk to an experienced and true expert within the area of B2B Marketing: the Editor-in-chief & Co-founder of the community-based platform B2B Marketing - Joel Harrison.
https://www.linkedin.com/in/joelharrison/?originalSubdomain=uk
https://www.b2bmarketing.net/en-gb/about-b2b-marketing-0
2022-03-2326 min
Tech Marketing TrendsTurning Fans into Customers and Customers into Fans - David Meerman ScottIn this week's podcast episode we had David Meerman Scott as a guest. David is an Entrepeneur, Advisor, Keynote Speaker and Wall Street Journal Bestselling Author. Quite recently he published book called Fanocracy: “Turning Fans into Customers and Customers into Fans”. In the episode David among other things discusses how the idea of fanocracy is relevant for B2B companies, and how to go about it both in theory and practice.
2022-03-0926 min
Tech Marketing TrendsCrossing The Chasm - 30 Years Later - Geoffrey MooreIn this podcast episode we had the honor to digitally meet Geoffrey Moore to interview him about his impactful framework and discuss whether it stands the test of time. His book Crossing the Chasm has been read by millions of people throughout the years and has helped tech companies face challenges in implementing new disruptive tech products into the mainstream market. Listen in to this special tribute episode to hear about up to date insights about the framework, practical examples related to today's high tech marketing space and much more!
If you want to know m...2022-02-2555 min
Tech Marketing TrendsHow to Be Brave With Your Content Marketing - Ahava LeibtagIn this episode we had the pleasure to speak to Ahava Leibtag, who is the president and owner of Aha Media Group. Ahava has more than 20 years of experience in writing, messaging and marketing. She’s a thought leader on content strategy and content marketing and has written a book, "The Digital Crown", that explores the intersection of content strategy and content marketing. In the podcast episode Ahava shares her best tips on how you can be brave with your content marketing.
If you want to know more or get in touch with Ahava, you find more in...2022-02-1628 min
Tech Marketing TrendsLead Generation IRL - Pieter LimburgIn this episode we got to talk to Pieter Limburg who is the CEO, Founder and Head of Product at Mobilo. Mobilo's business idea is to turn meetings into leads and to empower better business connections across the globe with the help of digital business cards. Throughout the episode Pieter talks about some tips and tricks for making the most out of an in-person meeting and turn it into a lead.
If you want to know more or get in touch with Pieter, you can find more information in the links below:
https...2022-02-1120 min
Tech Marketing TrendsHow to create legendary category design for tech companies – Christopher LochheadFor this podcast episode, we got the opportunity to talk to the often referred to as godfather of category design: Cristopher Lochhead. In the podcast Christopher talks about legendary category design and how it is now the greatest time in history to be a technology entrepreneur and much more.
If you want to get to know more or get in touch with Christopher, you can find more information in the links below:
https://lochhead.com
https://www.linkedin.com/in/christopherlochhead/
2022-02-0349 min
Tech Marketing TrendsEnabling Digital Transformation Through ABM – Thad KahlowIn this podcast episode, the CEO of BusinessOnline, Thad Kahlow, talks about how one can enable digital transformation with the help of ABM. Thad also shares some hands-on ABM examples as well as predictions for ABM going forward.
If you want to know more or get in touch with Thad, you can find more information in the links below:
https://www.linkedin.com/in/thadkahlow/
https://www.businessol.com/about
2022-01-2632 min
Tech Marketing TrendsRelationship Sales at Scale – Dan EnglanderIn this week’s episode we get to listen to Dan Englander who is the CEO and Founder of Sales Schema. Dan, who is a sales and marketing expert, shares his best tips on how to manage relationships sales at scale.
If you want to know more or get in touch with Dan, you can find more information in the links below:
https://www.linkedin.com/in/danenglander
https://www.salesschema.com/about/
2022-01-1231 min
Tech Marketing TrendsGlobal B2B Messaging and The Human Truth in Global B2B Campaigns – Tony RileyIn this podcast episode, the President of Mx Group, Tony Riley talks about global B2B campaigns and the human truth in these.
If you want to know more or get in touch with Tony, you can find more information in the links below:
https://www.linkedin.com/in/riley1/
https://www.themxgroup.com/about/
2022-01-0524 min
Tech Marketing TrendsUnderstanding The Core Ingredients to CX Success – Oliver BudworthIn this podcast episode Oliver Budworth, Head of Strategy at the the B2B customer experience (CX) agency The Croc, talks about the core ingredients to CX Success.
If you want to know more or get in touch with Oliver, you find more information in the links below:
https://www.linkedin.com/in/oliverlb/?originalSubdomain=uk
https://thecroc.com/
2021-12-1528 min
Tech Marketing TrendsProgrammatic Paid Social for B2B Marketing – Sam KarowIn this podcast episode, Sam Karow, President and founder of the marketing and media agency Effective, talks about programmatic paid social for B2B marketing. He touches upon best practices, some future predictions and much more.
If you want to know more or get in touch with Sam, you find more information in the links below:
https://www.linkedin.com/in/sam-karow-39044b5/
https://www.effectivemc.com
2021-12-0134 min
Tech Marketing TrendsInsights into effective ABM trends for SaaS in 2022 – Shira AbelIn this podcast episode Shira Abel, CEO & founder of the digital marketing and design agency Hunter & Bard, talks about ABM strategies and where it is heading in 2022.
If you want to know more or get in touch with Shira, you find more information in the links below:
https://www.linkedin.com/in/shiraabel/
https://hunterandbard.com/
2021-11-2431 min
Tech Marketing TrendsHow Virtual Events and Conferences Produce High Client Turnover Rates in a Post-covid World - Ike singh KehalIn this podcast episode Ike Singh Kehal, CEO of the virtual event platform Social27 Inc., talks about how virtual events and conferences produce high client turnover rates in a post-covid world.
If you want to know more or get in touch with Ike, you’ll find more information in the links below:
https://www.linkedin.com/in/ikekehal/
https://www.social27.com/index
2021-11-1127 min
Tech Marketing TrendsHow to Develop Strategic Visual Content That Will Drive the Future of Communication – Amy BalliettIn this podcast episode Amy Balliet, the CEO and founder of Killer Visual Strategies, talks about how one can develop strategic visual content that will drive the future of communication.
If you want to know more or get in touch with Amy, you find more information in the links below:
https://www.linkedin.com/in/amyballiett/
https://killervisualstrategies.com/
2021-10-2732 min
Tech Marketing Trends”Marketing plans never work” – Ian LurieIn this podcast episode, the experienced digital marketing consultant Ian Lurie, shares his thoughts on why marketing plans never work.
If you want to know more or get in touch with Ian, you find more information in the links below:
https://www.ianlurie.com/
https://www.linkedin.com/in/ianlurie/
2021-10-2026 min
Tech Marketing TrendsHow Remarkable Customer Experience Can Be Your Best Sales and Marketing Strategy – Dan GingissIn this podcast episode Dan Gingiss, an international keynote speaker, author and customer experience coach, talks about how customer experience can be your best marketing and sales strategy.
If you want to know more or get in touch with Dan, you find more information in the links below:
https://dangingiss.com/about/
https://www.linkedin.com/in/dangingiss/
2021-10-1328 min
Tech Marketing TrendsDouble your revenue in 90 days – Simon SeverinoIn this week’s podcast episode, Simon Severino, founder of Strategy Sprints, reveals how you can double your revenue in 90 days. If you want to know more or get in touch with Simon, you can find more information in the links below:
https://www.linkedin.com/in/simonseverino/?locale=en_US
https://www.strategysprints.com/simonseverino
2021-10-0631 min
Tech Marketing TrendsFive things B2B Content Marketers need to know about working with influencer - Lee OddenIn this podcast episode, Lee Odden, Executive Editor of TopRank’s Online Marketing Blog, discusses five things to consider as a content marketer when working with influencers.
If you want to know more or get in touch with Lee, you will find more information by following the links below:
https://www.linkedin.com/in/leeodden/
https://www.toprankblog.com/
2021-09-2925 min
Tech Marketing TrendsB2B Marketing Psychology – Larry KotchIn this week’s podcast episode, Larry Kotch, co-founder of the digital marketing agency The Brains, talks about the psychological aspect of B2B marketing. If you want to know more or get in touch with Larry, you can find more information by following the links below:
https://www.linkedin.com/in/bblarry/?originalSubdomain=uk
https://thebrainsmarketing.co.uk/about/marketing-agency-ethos/
2021-09-2224 min
Tech Marketing TrendsDemand Generation: Opening the Gates to Creativity - Neil StonemanIn this podcast episode, we interviewed Neil Stoneman, Director of Content Performance at the B2B Marketing Agency Velocity Partners. Neil talks about demand generation and how to open gates to creativity.
If you want to know more or get in touch with Neil, you’ll find more information in the links below:
https://www.linkedin.com/in/neilastoneman/?originalSubdomain=uk
https://velocitypartners.com/team/neil-stoneman/
2021-09-1534 min
Tech Marketing TrendsSuccessful Email Marketing for B2B Organizations – Jenna Tiffany
In this week’s podcast episode Jenna Tiffany, the Founder & Strategy Director of Let’sTalk Strategy, shares her knowledge on successful email marketing for B2B organizations.
If you want to know more or get in touch with Jenna, you can find more information by following the links below:
https://www.linkedin.com/in/jennatiffany/
https://letstalkstrategy.co.uk/about-us/about-jenna-tiffany/
2021-09-0830 min
Tech Marketing TrendsHow to Use Emotional Marketing to Increase Sales – Alexander NovicovIn this podcast episode Alexander Novicov, CEO of the emotional marketing agency “Way Boutique Agency”, shares his knowledge about how to use emotional marketing effectively to increase sales.
If you want to know more or get in touch with Alexander, you’ll find more information by following the links below:
https://www.linkedin.com/in/alexandernovicov/
https://way.boutique/ourstory/
2021-09-0230 min
Tech Marketing TrendsWhen to use AI such as chatbots – Samantha StoneIn this podcast episode, the founder & CMO of Marketing Advisory Network, Samantha Stone, talks about when to use AI, in use cases like chatbots.
If you want to know more or get in touch with Samantha Stone, you can find more information in the links below:
https://www.linkedin.com/in/samanthastonemarketing/
http://marketingadvisorynetwork.com/speaking/
2021-08-2529 min
Tech Marketing TrendsAugmented Reality - Katrine KonyherIn this podcast episode, Katrine Konyher, Business Developer & Marketing Specialist at Khora, talks about “Augmented Reality”. You will get an understanding of the technology and the distribution possibilities for achieving reach and interaction with AR filters.
If you want to know more or get in touch with Katrine, you find more information in the links below:
https://www.linkedin.com/in/katrinekonyher/?originalSubdomain=dk
https://khora.com/marketing/
2021-08-1826 min
Tech Marketing TrendsHow to align sales and marketing using HubSpot – Leslie BoadumIn this podcast episode, one of HubSpot’s Success Managers, Leslie Boadum talks about how to align sales and marketing using HubSpot.
If you want to know more or get in touch with Leslie, you find more information in the links below:
https://www.linkedin.com/in/leslieboadum
https://www.hubspot.com/
2021-06-3025 min
Tech Marketing TrendsProfitable website traffic – Micheál McGrathIn this podcast episode, the Digital Channel Team Lead & Inbound Specialist at Poppulo, Micheál McGrath, talks about how to increase profitable website traffic.
If you want to know more or get in touch with Micheál, you find more information in the links below:
https://www.linkedin.com/in/micheal-mcgrath/?originalSubdomain=ie
https://www.poppulo.com/about/
2021-06-2331 min
Tech Marketing TrendsThe New Rules of Marketing Technology - Scott BrinkerIn this podcast episode, we discussed the new rules of marketing technology with Scott Brinker, VP Platform Ecosystem at HubSpot.
If you want to know more or get in touch with Scott, you find more information in the links below:
https://www.linkedin.com/in/sjbrinker/
https://blog.hubspot.com/marketing/author/scott-brinker
2021-06-1634 min
Tech Marketing TrendsThe biggest opportunities in B2B tech websites - Andy CrestodinaIn this podcast episode, Andy Crestodina, the Co-Founder and CMO at Orbit Media, is discussing how a B2B tech company can create a successful website.
If you want to know more or get in touch with Andy, you find more information in the links below:
https://www.linkedin.com/in/andycrestodina
https://www.orbitmedia.com/about/
2021-06-0935 min
Tech Marketing TrendsHow to compete with giants as a small business – Jeroen CorthoutIn this podcast episode, the CEO and co-founder of Salesflare, Jeroen Corthout, is talking about how small companies can compete with giants.
If you want to know more or get in touch with Jeroen, you find more information in the links below:
https://be.linkedin.com/in/jeroencorthout
https://salesflare.com/
2021-06-0224 min
Tech Marketing TrendsValue Selling that makes your company grow – Chad SandersonIn this podcast episode, the award-winning sales and marketing strategy consultant Chad Sanderson, is talking about value selling that makes your company grow.
If you want to know more or get in touch with Chad, you find more information in the links below:
https://www.linkedin.com/in/chadsanderson/
https://www.valueselling.com/meet-our-associates/chad-sanderson
2021-05-1927 min
Tech Marketing TrendsRE:Think Innovation – Carla JohnsonIn this podcast episode, the world-renowned storyteller and author Carla Johnson, teaches us about how to be innovative. She discusses how the world’s most prolific innovators come up with great ideas that turn into extraordinary outcomes.
If you want to know more or get in touch with Carla, you find more information in the links below:
https://www.carlajohnson.co/
https://www.linkedin.com/in/carlajohnson/
2021-05-0530 min
Tech Marketing TrendsCreate Predictable, Scalable Sales Revenue - Aaron RossIn this podcast episode, the Co-Ceo at PredictableRevenue, Aaron Ross, talks about how to create predictable, scalable sales and revenue.
If you want to know more or get in touch with Aaron Ross, you find more information in the links below:
https://www.linkedin.com/in/aaronross/
PredictableRevenue.com
2021-04-2833 min
Tech Marketing TrendsThe Importance (And Results) of Sales and Marketing Alignment – Sean ReidIn this podcast episode, the Senior Customer Success Manger Sean Reid from HubSpot teaches us about the importance (and results) of sales and marketing alignment.
2021-04-1434 min
Tech Marketing TrendsHow to maximize your lead generation with the right landing page - Oli Gardner
In this podcast episode Oli Gardner, co-founder Unbounce, shares his most valuable insights on how you can maximize your lead generation with the right landing page. Oli Gardner has probably seen more landing pages than anyone on the planet and he’s obsessed with identifying and reversing bad marketing practices.
If you want to know more or get in touch with Oil, you find more information in the links below:
https://www.linkedin.com/in/oligardner/?originalSubdomain=ca
https://oli.unbounce.com/
2021-03-2338 min
Tech Marketing TrendsHow to succeed with your B2Bpodcast - Justin Brown
In this podcast episode, the co-founder of Motion Agency, Justin Brown will learn you the best strategies and tips for the production your own B2B podcast.
If you want to know more or get in touch with Justin, you find more information in the links below:
https://www.linkedin.com/in/justinbrownmotion
https://motionagency.io/about-us/
2021-03-0328 min
Tech Marketing TrendsROI-Driven Marketing – Mike Krass
In this podcast episode, Mike Krass, founder and CEO of MKG Marketing shares his thoughts about the most common misconceptions when it comes to getting ROI in B2B marketing and how you can succeed with ROI-Driven Marketing at your company.
If you want to know more or get in touch with Mike, you find more information in the links below:
https://www.linkedin.com/in/mikekrass
https://mkgmarketinginc.com/contact/
2021-02-2436 min
Tech Marketing TrendsThe future of content marketing in B2B – Joe Pulizzi
In this podcast episode, Joe Pulizzi, Author and Co-Founder at The Orange Effect Foundation shares his most valuable perspectives for what the future for content marketing will look like and how you can create effective content to build relationship with your audience.
If you want to know more or get in touch with Joe, you find more information in the links below:
https://www.joepulizzi.com/
https://www.linkedin.com/in/joepulizzi/
2021-02-1629 min
Tech Marketing TrendsLeadership and strategy for a great company culture – Adam HalimIn this podcast episode Adam Halim, Senior Vice President at Flipp, shares his most effective strategies on how to build a culture that creates value for customer, partners and employees.
If you want to know more or get in touch with Adam, you find more information in the links below:
https://ca.linkedin.com/public-profile/in/adam-halim-b8a6267?challengeId=AQGODY8ifgRSWAAAAXeB5RAZ_9LSnm6CWX7imzzPkWMKXYWwg0ZerNjO_q0rE-Q1uLi5gfAl0AqdCaC0bcTE33a_0kCbb4foqw&submissionId=a272e962-c9c9-6116-d6f7-bd9eb517d774
https://ca.linkedin.com/company/flipp
2021-02-0937 min
Tech Marketing TrendsHow top brands use ABM to get results – Jon RussoIn this podcast episode, Jon Russo, the former army officer and CMO at B2B Fusion, shares his thoughts about how the top brands using Account Based Marketing to get the best results.
If you want to know more or get in touch with Jon, you find more information in the links below:
https://www.linkedin.com/in/jonrussoexecutive
http://b2bfusion.com/
https://twitter.com/b2bcmo
2021-02-0228 min
Tech Marketing TrendsThe biggest content creation challenges for B2B companies – Emily HillListen to our latest podcast episode together with Emily Hill, CEO and founder of "Write My Site", to learn about some common content creation challenges for B2B.
If you want to know more or get in touch with Emily, you find more information in the links below:
https://uk.linkedin.com/in/emilyjanehill
https://www.writemysite.co.uk/about/
2021-01-2727 min
Tech Marketing TrendsCreate Engagement Through Social Media – Corey PerlmanHow do you create engagement through social media? Listen to our latest podcast episode together with Corey Perlman, bestselling author and top-rated speaker, to find it out!
If you want to know more or get in touch with Corey, you find more information in the links below:
https://coreyperlman.com/
https://www.linkedin.com/in/coreyperlman
2021-01-1935 min
Tech Marketing TrendsHow to succeed with your outbound marketing – Mark Colgan
In this podcast episode, Mark Colgan, Co-founder & CRO on "Speak On Podcasts" shares his ideas on how you can succeed with your outbound marketing.
If you want to know more or get in touch with Mark, you find more information in the links below:
https://www.linkedin.com/in/markcolganmarketing/?originalSubdomain=uk
https://speakonpodcasts.com/contact/
2021-01-1333 min
Tech Marketing TrendsSEO that makes your B2B business grow – Steve WiidemanIn this podcast episode, the SEO expert Steve Wiideman talks about the SEO strategies that grows B2B businesses. If you want to know more or get in touch with Steve, you find more information in the links below:
https://www.linkedin.com/in/seoexpert/
https://www.wiideman.com/about-us/connect
2020-12-2228 min
Tech Marketing TrendsWhy you need Courage to succeed with content marketing – Jay BaerIn this episode, the marketing expert Jay Baer, owner Convice&Convert, goes into detail about why you need courage to succeed with your content marketing.
If you want to know more or get in touch with Jay Baer, you find more information in the links below:
https://www.convinceandconvert.com/
https://www.linkedin.com/in/jaybaer/
2020-12-1629 min
Tech Marketing TrendsWhat science can tell you about how people make buying decisions - David PriemerIn this podcast episode, the sales expert David Priemer teaches us how people buy through science and how to improve your sales!
If you want to know more or get in touch with David and his expertise, you find more information in the links below:
https://cerebralselling.com/
https://www.linkedin.com/in/dpriemer/?originalSubdomain=ca
2020-12-0925 min
Tech Marketing TrendsSales Strategies That Learn You How To Sell - Dale DupreeIn this podcast episode, the founder of Sales Rebellion, Dale Dupree talks about the most effective sales strategies.
If you want to know more or get in touch with Dale, you find more information in the links below:
https://www.linkedin.com/in/copierwarrior/
https://www.thesalesrebellion.com/
2020-12-0235 min
Tech Marketing TrendsHow To Increase Cold Sales Prospecting Conversions - Shawn Finder
In this podcast episode Shawn Finder, the founder and CEO at Autoklose, teaches us how to increase conversions through cold sales prospecting.
If you want to know more or get in touch with Shawn, find more information in the links below:
https://www.linkedin.com/in/shawnfinder/?originalSubdomain=ca
https://autoklose.com/
2020-11-2523 min
Tech Marketing TrendsUse AI as a tool in B2B marketing - Pam Didner
In this episode, the B2B and tech marketing consultant Pam Didner teach us about how to get rid of your AI fears and how to use AI in B2B marketing.
If you want to know more or get in touch with Pam, you find more information in the links below:
https://pamdidner.com/
https://www.linkedin.com/in/pamdidner/
2020-11-1837 min
Tech Marketing TrendsMaking Megadeals - Christopher EngmanLearn how to make a MEGADEAL! Listen to this podcast episode with one of the authors of the top selling book Megadeals, Christopher Engman. In the podcast episode Christopher talks about the five cornerstones which helps you increase your chances of creating a megadeal.
If you want to know more or get in touch with Christopher, find more information in the links below:
https://www.linkedin.com/in/christopherengman/?originalSubdomain=se
https://megadeals.com/
2020-11-1133 min
Tech Marketing TrendsHow to get sales and marketing to work better together - Aimee TreasureIn this podcast episode, the marketing expert Aimee Treasure teaches us how we can get the sales and marketing to work better together.
If you want to know more or get in touch with Aimee and her expertise, you find more information in the links below:
https://www.linkedin.com/in/aimeetreasure/?originalSubdomain=uk
https://blog.v-hr.com/vhrworkforcesolutions/author/aimee-treasure
2020-10-2124 min
Tech Marketing TrendsUnderstanding Value Leads To Better Engagement - Lyndon Brathwaite
In this podcast episode we talk about how value proposition leads to better engagement with the founder of OPAAT-SWY Consulting, Lyndon Brathwaite. Get Lyndon’s tips on how you engage prospects through giving value, why giving value is getting more and more relevant in B2B and much more.
If you want to know more or get in touch with Lyndon and OPAAT-SWY, you find more info in the links below:
https://www.linkedin.com/in/opaatswy/?originalSubdomain=tt
https://www.opaatswy.com/
2020-10-0533 min
Tech Marketing TrendsThe Buyer Persona: It’s Not Who They Are But How They Think - Stormie Andrews
Learn how to create the best Buyer Persona for your Business. In this podcast episode Stormie Andrews, President of Yokel Local Internet Marketing and author of the book The World’s Best Buyer Persona System, teach us how to create a Buyer Persona in the right way.
Do you want to take part of the promotion code Stormie is mentioning in the episode, follow this link: https://www.yokellocal.com/on-air-offer
If you want to know more or get in touch with Stormie and Yokel Local Internet Marketing, Follow the links below:
https://ww...2020-09-2537 min
Tech Marketing TrendsCreate & Market a Highly Converting Sales Webinar - Teresa Heath-WareingGet the opportunity to learn all you need to know about webinars. In this podcast episode we talk about how to create & market a highly converting sales webinar with Teresa Heath-Wareing, Director at THW Marketing Limited.
If you want to know more or get in touch with Teresa, follow the links below:
https://teresaheathwareing.com/
https://www.linkedin.com/in/teresaheathwareing/
2020-09-1632 min
Tech Marketing TrendsSelling POWER - Moving Beyond Simple Sales Operations - Matt HeinzLearn how to move beyond simple sales operations in this episode together with Matt Heinz, President and Founder of Heinz Marketing. We discuss Matt's soon to be released book "The predictable pipeline: How growth-oriented companies deliver repeatable, scalable, and profitable marketing-driven results" and how you build an effective pipeline.
If you want to know more or get in touch with Matt and Heinz Marketing, you find more info in the links below:
https://www.heinzmarketing.com/
2020-07-0220 min
Tech Marketing TrendsHow to succeed with B2B content marketing using podcasting - Lindsay TjepkemaLearn how podcasting can help you succeed with your B2B content marketing together with Lindsay Tjepkema, CEO and CO-founder of Casted. You will get tips about how to start and maintain a B2B podcast and learn about the biggest challenges and how to overcome them.
If you want to know more or get in touch with Lindsay and Casted, you find more info in the links below:
https://casted.us/
https://twitter.com/gocasted?lang=en
https://twitter.com/castedlindsay?lang=en
2020-07-0225 min
Tech Marketing TrendsThe best PPC strategies to generate leads in 2020 - Andrea Cruz
Learn the best PPC strategies to generate leads in 2020 together with Andrea Cruz, Digital Marketing Manager at KoMarketing. Also, Andrea gives her answer to the question that everybody asks – Should you be advertising on the new expansive platform TikTok?
If you want to know more or get in touch with Andrea and KoMarketing, Follow the links below:
https://twitter.com/andreacruz92
https://www.linkedin.com/in/acruzlopez/
2020-07-0229 min
Tech Marketing TrendsHow to Create Compelling Presentations - Richard GoringLearn how to do a compelling B2B presentation with Richard Goring, Director of Brightcarbon. In this episode Richard share his five steps on how to do a compelling B2B presentation to reach out to and engage your audience.
If you want to know more or get in touch with Richard and Brightcarbon, follow the links below:
https://www.brightcarbon.com/
https://twitter.com/brightcarbon
2020-07-0233 min
Tech Marketing TrendsThe traits of successful salespeople - Mary GrotheLearn about the traits of successful salespeople in this episode together with Mary Grothe, Founder and CO-founder of Sales BQ. We discuss the new phenomenon "BQ" – what it is, how to start and why it's important.
If you want to know more or get in touch with Mary and Sales BQ, you find more info in the links below:
https://www.salesbq.com/
https://www.linkedin.com/in/marygrothe/
2020-07-0232 min
Tech Marketing TrendsThe Ins and Outs of LinkedIn Advertising - AJ WilcoxIn this episode you will learn what’s worth knowing about LinkedIn advertising. AJ Wilcox, the biggest LinkedIn ad spender and Founder of B2Linked will share valuable tips on how to optimize your LinkedIn advertisement efforts and how it differs compared to Google Ads.
If you want to know more or get in touch with AJ and B2Linked, you find more info in the link below: https://b2linked.com/
2020-07-0232 min
Tech Marketing TrendsKnow what platforms to use for your audience - Elliot MansonLearn how to create a successful paid media strategy for B2B companies in our latest podcast episode with Elliot Manson, Director of Analytics & Advertising at KEO Marketing Inc. We also discuss pros and cons with using different channels in advertising and Elliot share a trade secret you don’t want to miss!
If you want to know more or get in touch with Elliot and KEO Marketing Inc, you find more info in the links below:
https://www.linkedin.com/in/elliotmanson/
2020-06-0533 min
Tech Marketing TrendsAccelerate your prospecting with LinkedIn Sales Navigator - Sandra LongLearn everything you need to know about LinkedIn Sales Navigator in our latest podcast episode with Sandra Long, President of Post Road Consulting LLC, Piper. You will learn why you should choose Sales Navigator and how your company should use it to achieve success.
If you want to know more or get in touch with Sandra and Post Road Consulting LLC, you find more info in the links below:
www.postroadconsulting.com
www.linkedin.com/in/longsandra
2020-05-1326 min
Tech Marketing TrendsInbound lead conversion strategies to use during the pandemic - Chili PiperListen to this episode and learn more about Inbound lead conversion and which strategies you should use during the current pandemic together with Nicolas Vandenberghe, CEO and CO-founder of Chili Piper.
2020-05-1327 min
Tech Marketing TrendsThe common LinkedIn mistake costing your business opportunities - Liz J. SimpsonLearn the most common LinkedIn mistakes and how to avoid them in our latest podcast episode with Liz J. Simpson, the founder of Stimulyst. You will also learn how to use LinkedIn Sales Navigator and why it's worth investing in.
2020-05-1334 min
Tech Marketing TrendsHow to succeed in B2B sales 2020 - Tim WackelListen to this episode with Tim Wackel, the founder and president of The Wackel Group, and get insights that will help you with your B2B sales success.
You can also check out Tim Wackels article about "Best Sales Tactics: 6 Principles for Growth" here:
https://timwackel.com/6-principles-for-growth/
2020-05-0526 min