Shows
Going Deepear Into Dev Marketing#9 [Teardown] LinkedIn Ads from Aikido SecurityIn this episode I go over LinkedIn Ads from Aikido Security. I love their no BS but tongue in cheek approach to marketing and fantastic brand stunts (remember OnlyScans?). I also explained a framework I like that fits quite nicely into this approach. LinksAikido Security in LinkedIn Ads library https://www.linkedin.com/ad-library/search?accountOwner=aikido+securityAikido Security https://www.aikido.dev/Jakub Czakon https://www.linkedin.com/in/jakub-czakon/LinkedIn Framework from Impactable https://www.youtube.com/watch?v=DqpiSyH7-Y8&list=PLkUlQWMs43Ej774fAkMc7kuTloulOu6zyCha...2025-07-1021 minGoing Deepear Into Dev Marketing#8 [Interview] Adam Frankl's tips for developer marketers (not only founders)Adam Frankl is perhaps the GOAT of dev marketing but definitely the Triceratops who was the first VP marketing at 3 dev tool startups that became unicorns. Author of a must read book for dev tool founders - Developer Facing Startup. Had so much fun talking and learning from Adam. Links- Adam Frankl https://www.linkedin.com/in/adamfrankl/- Jakub Czakon https://www.linkedin.com/in/jakub-czakon/- The Developer Facing Startup (Adam's book) https://www.amazon.com/Developer-Facing-Startup-market-developer-facing/dp/B0D4KGHQML- Developer Fa...2025-06-271h 49Going Deepear Into Dev Marketing#7 [Example] CISOTOPIA toy store campaign by WizIn this episode I go over a CISOTOPIA campaign that Wthe security company Wiz ran recently. Basicaly a fake toy store with dozens of funny security puns. Loved it!LinksCISOTOPIA https://www.cisotopia.com/Wiz https://www.wiz.io/Jakub Czakon / jakub-czakon Chapters00:00 Creative Marketing in Security02:48 Engaging Conference Strategies05:04 Innovative Product Concepts07:43 Understanding Audience ConnectionTakeawaysWiz is known for its humorous branding at security conferences.Creative marketing can differentiate a brand in a crowded market.Engaging with the community is crucial...2025-06-1911 minGoing Deepear Into Dev Marketing#6 [Teardown] Polypane homepageI go over all core elements on Polypane's homepage reviewing copy, design, information flow and more. This was community-requested teardown. If you'd like your homepage/ads/content reviewed -> send it over. Links:Polypane homepage https://polypane.app/Dev tool landing page examples https://www.markepear.dev/examples/landing-pageJakub Czakon https://www.linkedin.com/in/jakub-czakon/TakeawaysDevTools should be clearly defined for users.Ambitious language may not add value to messaging.Visuals must effectively communicate product features.Headlines should be re-evaluated for...2025-05-3131 minGoing Deepear Into Dev Marketing#5 [Example] Buildkite's interactive homepage sectionsI this episode I review the homepage of BuildKite, focusing on how the design effectively showcases social proof through mini case studies and uses a platform diagram as an interactive visual in product sections lower down the page. Links- Buildkite https://buildkite.com/- Jakub Czakon https://www.linkedin.com/in/jakub-czakon/- Justin Gage https://www.linkedin.com/in/gagejustin/Chapters00:00 Introduction to BuildKite and Social Proof02:32 Teardown of BuildKite's Homepage05:21 User Experience and Design Elements07:39 Communication of Features and Differentiation10:31 Quotes and Te...2025-05-2118 minGoing Deepear Into Dev Marketing#4 [Interview] LinkedIn video ads for tech audiences with Itamar Ben YairItamar Ben Yair is a tech startup LinkedIn ads consultant specializing in TikTok UGC style video ads to the cold audience. He shares his insights on why they work so well, how to do them, how to measure the impact and much more. Links- Itamar Ben Yair https://www.linkedin.com/in/itamar-ben-yair-053271174/- Jakub Czakon https://www.linkedin.com/in/jakub-czakon/Takeaways- Bring B2C aesthetics to B2D. Get inspired by people who actually do good ads that drive entire B2C bu...2025-05-101h 42Going Deepear Into Dev Marketing#3 [Teardown] Deepgram homepageI go over all core elements on Deepgram's homepage and playground and say what I like, what I don’t like, and what changes I’d test out. Spoiler alert: their site is awesome. Links:Deepgram homepage Dev tool landing page examples TakeawaysDeepgram's homepage effectively communicates its product through layered visuals.Clear and concise copy is essential for user understanding.CTAs should prioritize developer engagement over buyer-centric approaches.The playground feature is a valuable tool for user interaction.Community engagement is crucial for building trust among developers.Ente...2025-04-2419 minGoing Deepear Into Dev Marketing#2 [Solo] Attribution and incrementality in developer marketingMy thoughts and frameworks for thinking about attribution, incrementality, decision making in the context of developer marketing, optimizing channels, and allocating resources to programs. Links:How to prove ROI of developer marketing? Developer marketing metrics and attribution (practitioners guide) TakeawaysAttribution should always be connected to decision-making.Reporting is often a prelude to decision-making in attribution.Attribution can only be directional, not 100% accurate.Focus on optimizing activities within channels rather than exact attribution.Incrementality is about understanding the growth driven by activities.Self-reported attribution can provide valuable insights...2025-04-2430 minGoing Deepear Into Dev Marketing#1 [Interview] Building developer communities of craft with Demetrios BrinkmannDemetrios Brinkmann created one of the biggest and most vibrant developer communities that I've seen, MLOps Community. He shares learnings on how he did that and what he'd do differently. Incredible resource for dev tool community managers and founders. LinksDemetrios Brinkmann LinkedInMLOps CommunityTakeawaysGet to know people: when people join just talk to them, get to know them, do a 15-minute chat to learn what they want to get from the community, what their expertise is, where they can chip in etc.Tag a...2025-04-241h 34