Shows
Climate Mayhem - Presented By The Daily Marketer#110: Climate Mayhem Seeding Circularity & Your LegacyJoin us for our first-ever LIVE episode of Climate Mayhem, recorded at the historic Georgetown Steam Plant during Pacific Northwest Climate Week. We dive deep into the world of human composting and its role in the circular economy with Laura Sullivan Cassidy from Recompose and Sarah O'Sell from Anim8 Studios. Discover how end-of-life care is evolving to combat climate change, the challenges of pioneering innovative businesses in regulated industries, and the surprising connections between death care and sustainability. This eye-opening discussion explores how personal stories can lead to groundbreaking solutions and why considering our environmental impact should extend to our fina...2024-08-2658 min
Climate Mayhem - Presented By The Daily Marketer#109: The Michelangelo of Batteries? How Green Li-Ion's Tech Is Turning Battery Disposal PositiveDid you know power tools, electronics, toys, and phones all use lithium-ion batteries? OR that as of 2023, we only recycle less than 5% of Lithium batteries? This week we spoke with Green Li-Ion Co-founder, Leon Farrant, who went from living off the grid to working in the oil & gas industry, and finally full CIRCULAR back to Green Li-Ion. Green Li-Ion is a lithium-ion battery recycling startup who are turning battery disposal from negative to positive. Green Li-Ion COULD be considered the Michelangelo of lithium-ion batteries, where they spent 10 years developing a proprietary machine that could process o...2024-02-131h 08
Climate Mayhem - Presented By The Daily Marketer#108: The Bamnut Magic: How Chris Langwallner Transforms Dead Soil and Grocery Aisles with Planet-Based FoodsBam! This was a very special episode that dare we say could be considered the new Impossible Foods of CPG? Join the regeneration and learn more about what exactly planet-based foods are with Chris Langwallner, the creator of the bamnut And CEO of WhatIfFoods. Chris is a food seasoning guru and industry veteran who had a chance encounter that led him to an absolutely magical plant, the Bambara groundnut, that could both grow in AND regenerate dead soil. Fast forward 4 years later and WhatIfFoods staple products, instant noodles & bamnut milk (think of oat milk but w...2024-02-061h 10
Climate Mayhem - Presented By The Daily Marketer#107: Redefining the Financial Landscape: Zach Stein Discusses Carbon Collective's Impact on the ClimateTech Ecosystem (Part 2)What if your investments could help you AND the future of the planet at the same time? Zach Stein is the CEO & co-founder of Carbon Collective, a modern investment platform that combines cutting-edge technology with an earth-saving focus. And a real human touch! Forget complexity and confusion – Carbon Collective simplifies your investing and helps the planet 🌎 Today we tackle some big challenges head-on: How storytelling transforms the climate change conversation, how big changes are more important than small changes, and ultimately the immense financial impact of this global crisis and the money we need to invest. Drop into climatemayhem.com/za...2023-08-0833 min
Climate Mayhem - Presented By The Daily Marketer#106: Climate-Conscious Investing: Zach Stein on Carbon Collective’s Mission to Align Capitalism and SustainabilityWhat if your investments could help you AND the future of the planet at the same time? Zach Stein is the CEO & co-founder of Carbon Collective, a modern investment platform that combines cutting-edge technology with an earth-saving focus. And a real human touch! Forget complexity and confusion – Carbon Collective simplifies your investing and helps the planet 🌎 Today we tackle some big challenges head-on: How storytelling transforms the climate change conversation, how big changes are more important than small changes, and ultimately the immense financial impact of this global crisis and the money we need to invest. Drop into https://climat...2023-07-2547 min
Climate Mayhem - Presented By The Daily Marketer#105: Unlocking Green Homes: Andy Frank Shares Sealed’s Blueprint for a Climate-Smart FutureDid you ever think being more comfortable could be saving the planet? Well, it’s possible. Andy Frank (@AndyJFrank) is Founder & President of Sealed, a climate tech company that finances home weatherization, insulation, and heat pumps using the dollars homeowners SAVE, by using their service. We dive deep into…Who the hell is Amory Lovins (one of the most fascinating humans alive), how does Sealed make a super old, 125-year-old home more efficient, and what’s Sealed’s GAF (greedy AF) vs LAF (lazy AF) philosophy? Sealed is re-writing the playbook on climate change. They’re helping you help the planet...2023-07-1838 min
Climate Mayhem - Presented By The Daily Marketer#104: Sealing the Gap: Andy Frank on Merging Capitalism and Sustainability in the Home Efficiency MarketDid you ever think being more comfortable could be saving the planet? Well, it’s possible. Andy Frank (@AndyJFrank) is Founder & President of Sealed, a climate tech company that finances home weatherization, insulation, and heat pumps using the dollars homeowners SAVE, by using their service. We dive deep into…Who the hell is Amory Lovins (one of the most fascinating humans alive), how does Sealed make a super old, 125-year-old home more efficient, and what’s Sealed’s GAF (greedy AF) vs LAF (lazy AF) philosophy? Sealed is re-writing the playbook on climate change. They’re helping you help the planet...2023-07-1140 min
Climate Mayhem - Presented By The Daily Marketer#103: The Art of Eco-Narratives: Josh Garrett on Pioneering Climate-Positive CommunicationsJosh Garrett (@jgarrett9) is CEO and co-founder of Redwood Climate Communications, a PR firm that’s on a mission to help curb the climate crisis by telling the stories of incredible companies behind promising solutions. But what does this really mean? Well, climate change is complex, and some of the mechanics behind the solutions are too! So how should a company simplify the ‘what’ and the ‘how’? That’s where Redwood comes in. They have supported a ton of companies, some that you might recognize are Google Nest, The Nature Conservancy, and Rocky Mountain Institute. We dive deep: how th...2023-07-0440 min
Climate Mayhem - Presented By The Daily Marketer#102: Green Storytelling: Josh Garrett Shares Redwood Climate Communications' Role in a Sustainable FutureJosh Garrett (@jgarrett9) is CEO and co-founder of Redwood Climate Communications, a PR firm that’s on a mission to help curb the climate crisis by telling the stories of incredible companies behind promising solutions. But what does this really mean? Well, climate change is complex, and some of the mechanics behind the solutions are too! So how should a company simplify the ‘what’ and the ‘how’? That’s where Redwood comes in. They have supported a ton of companies, some that you might recognize are Google Nest, The Nature Conservancy, and Rocky Mountain Institute. We dive deep: how th...2023-06-2740 min
Climate Mayhem - Presented By The Daily Marketer#101: Sophie Bakalar Explores Collab Fund's Innovative Funds Driving Capitalism and Sustainability TogetherHave you ever heard of The Villain Test? We hadn’t either until we met today’s guest. Sophie Bakalar (@sophiebakalar) joins us today, a partner at Collaborative Fund, a venture capital firm that's been in climate tech for years and is tripling down on it today. Sophie helps us discover how The Villain Test challenges conventional thinking and is used to spark positive change. Collab Fund is invested in leading innovations that are bringing the future faster: AlgiKnit (seaweed yarn), Amogy (zero emission tractor), Brimstone (CO2 negative cement), and so many more. We dive deep...2023-06-2035 min
Climate Mayhem - Presented By The Daily Marketer#100: World-Changing Ventures: Sophie Bakalar on Collab Fund's Strategy for Earth-Friendly ProfitsHave you ever heard of The Villain Test? We hadn’t either until we met today’s guest. Sophie Bakalar (@sophiebakalar) joins us today, a partner at Collaborative Fund, a venture capital firm that's been in climate tech for years and is tripling down on it today. Sophie helps us discover how The Villain Test challenges conventional thinking and is used to spark positive change. Collab Fund is invested in leading innovations that are bringing the future faster: AlgiKnit (seaweed yarn), Amogy (zero emission tractor), Brimstone (CO2 negative cement), and so many more. We dive deep...2023-06-1336 min
Climate Mayhem - Presented By The Daily Marketer#99: Floodbase: Marvels of Parametric Insurance, Working with National Gov’ts, & Last Mile Climate Adaptation (Part 2)Bessie Schwarz is Co-founder & CEO of Floodbase, a service that provides flood tracking for disasters and insurance. Powered by satellites, machine learning, and on-the-ground observation, they’re on a mission to enable all communities to prepare & respond to climate disasters. 1.5B people face flood risk worldwide, with $15T of economic activity at risk of flooding by 2040. This is climate adaptation at its finest. We dive deep into…what exactly is climate adaptation? What's parametric flood insurance? How is Floodbase enabling all climate adaptation financing? This episode is particularly valuable for…BIG THINKERS! Bessie is the quintessential founder who saw an inc...2023-05-3033 min
Climate Mayhem - Presented By The Daily Marketer#98: Floodbase: Co-founder Bessie Schwarz, on Building a Systemic Change Co & Why Focus on Flooding (Part 1)Bessie Schwarz is Co-founder & CEO of Floodbase, a service that provides flood tracking for disasters and insurance. Powered by satellites, machine learning, and on-the-ground observation, they’re on a mission to enable all communities to prepare & respond to climate disasters. 1.5B people face flood risk worldwide, with $15T of economic activity at risk of flooding by 2040. This is climate adaptation at its finest. We dive deep into…what exactly is climate adaptation? What's parametric flood insurance? How is Floodbase enabling all climate adaptation financing? This episode is particularly valuable for…BIG THINKERS! Bessie is the quintessential founder who saw an inc...2023-05-2433 min
Climate Mayhem - Presented By The Daily Marketer#97: Carbon Direct: Generational Shifts on Climate, Turning Down Customers, and Making Money as an Ingredient (Part 2)Danan Margason is Chief Product Officer at Carbon Direct - a company offering science-backed carbon management solutions for businesses committed to reducing their carbon footprint. In this episode, we explore carbon capture, the carbon credit market, and how Carbon Direct balances profit and environmental impact. You'll learn about the differences between nature and engineering-based carbon capture, the challenges in measuring CO2, and why many carbon offsets fall short. This episode is perfect for anyone curious about carbon credits or looking to make a meaningful impact on their company's environmental footprint. Don't miss out on this insightful discussion - subscribe...2023-05-1641 min
Climate Mayhem - Presented By The Daily Marketer#96: Carbon Direct: CPO, Danan Margason, on Growing Up With Bob Dylan and Simplifying Carbon Markets (Part 1)Danan Margason is Chief Product Officer at Carbon Direct - a company offering science-backed carbon management solutions for businesses committed to reducing their carbon footprint. In this episode, we explore carbon capture, the carbon credit market, and how Carbon Direct balances profit and environmental impact. You'll learn about the differences between nature and engineering-based carbon capture, the challenges in measuring CO2, and why many carbon offsets fall short. This episode is perfect for anyone curious about carbon credits or looking to make a meaningful impact on their company's environmental footprint. Don't miss out on this insightful discussion - subscribe...2023-05-0931 min
Climate Mayhem - Presented By The Daily Marketer#95: Chasen Cunitz: The Power of Talking About Climate, What the EPA is Really About, & Strawberry Bears? (Part 2)This week, we feature Chasen Cunitz, an EPA 'super geek' who works at the US Environmental Protection Agency. With a fascinating career journey that began as a lawyer in the oil & gas industry in Alaska, Chasen ventured into the Alaskan wilderness, spending 8 years exploring remote hamlets and meeting native American communities affected by climate change before joining the EPA. We delve into the origins of the EPA, its perspective on climate action, and its audience. We also discuss unexpected benefits of climate change in nature. This episode offers valuable insights for job seekers considering a government career, nature enthusiasts...2023-05-0236 min
Climate Mayhem - Presented By The Daily Marketer#94: Chasen Cunitz: From Oil & Gas Lawyer to EPA Geek, on Wanderlust to Alaska & Witnessing Coastal Erosion (Part 1)This week, we feature Chasen Cunitz, an EPA 'super geek' who works at the US Environmental Protection Agency. With a fascinating career journey that began as a lawyer in the oil & gas industry in Alaska, Chasen ventured into the Alaskan wilderness, spending eight years exploring remote hamlets and meeting native American communities affected by climate change before joining the EPA. We delve into the origins of the EPA, its perspective on climate action, and its audience. We also discuss unexpected benefits of climate change in nature. This episode offers valuable insights for job seekers considering a government career, nature...2023-04-2536 min
Climate Mayhem - Presented By The Daily Marketer#93: Ever.Green: Supercharged by the IRA, A Unique Way To Raise Funds, & Can We Save the Climate With Tech? (Part 2)Michael Leggett & Cris Eugster are the co-founders of Ever.green, a company making investing in solar projects easier, faster, and more impactful. Their audience are companies and real estate developers to whom they sell RECs (renewable energy certificate), for a soon-to-be-built solar project. We dive deep into…How is the REC market far from perfect? Why do companies buy renewable energy? And what’s it like having extremely tall, twin sons? This episode is particularly valuable for…renewable energy geeks who want to nerd out on the B2B side of how solar projects and RECs work. Check out https...2023-04-1840 min
Climate Mayhem - Presented By The Daily Marketer#92: Ever.green: Co-founders, Cris Eugster & Michael Leggett, on Scale to Accelerate Solar & Stack Ranking Climate (Part 1)Michael Leggett & Cris Eugster are the co-founders of Ever.green, a company making investing in solar projects easier, faster, and more impactful. Their audience are companies and real estate developers to whom they sell RECs (renewable energy certificate), for a soon-to-be-built solar project. We dive deep into…How is the REC market far from perfect? Why do companies buy renewable energy? And what’s it like having extremely tall, twin sons? This episode is particularly valuable for…renewable energy geeks who want to nerd out on the B2B side of how solar projects and RECs work. Check out https...2023-04-1142 min
Climate Mayhem - Presented By The Daily Marketer#91: A&R Solar: Running a Purpose-Driven Company, How Power is Politics, & The Blue Ocean of the Trades (Part 2)Libsyn Description Reeves Clippard is Co-founder & CEO of A&R Solar, the highest rated and most prolific solar installation company in the Northwest. A self-proclaimed renewables geek, Reeves 1st cut his teeth as a solar panel installer when he realized the massive future potential of solar. He jumped into the deep end & started A&R Solar soon after with Andy Yatteau. Speaking of, we dive deep into: how are selling mattresses & A&R solar related? What’s the ‘solarcoaster’? And finally, how does Reeves balance making money and being good for the planet? Check out https://climatemayhem.com/re...2023-04-0436 min
Climate Mayhem - Presented By The Daily Marketer#90: A&R Solar: CEO, Reeves Clippard, on the Sollarcoaster, Curating His Life to Solar, and Growing an Industry (Part 1)Reeves Clippard is Co-founder & CEO of A&R Solar, the highest rated and most prolific solar installation company in the Northwest. A self-proclaimed renewables geek, Reeves 1st cut his teeth as a solar panel installer when he realized the massive future potential of solar. He jumped into the deep end & started A&R Solar soon after with Andy Yatteau. Speaking of, we dive deep into: how are selling mattresses & A&R solar related? What’s the ‘solarcoaster’? And finally, how does Reeves balance making money and being good for the planet? Check out https://climatemayhem.com/reeves for show notes a...2023-03-2840 min
Climate Mayhem - Presented By The Daily Marketer#89 EVgo The EV Charger Dilemma and How We'll Reach Critical Mass of EVs (We're Closer Than You Think) (Part 2)(Part 2) Unlock the electrifying future of transportation with us in this Climate Mayhem episode as we chat with Austin Zaccor, former Lead Data Scientist at EVgo, one of the US's largest public fast charging networks. Discover why only 2-4% of cars in the US are electric, even though 140 million people live near an EVgo fast charger, and explore how data-driven solutions can revolutionize the EV landscape. Austin, an MIT Masters graduate in Business Analytics, divulges his expertise in determining optimal locations for future EVgo stations. Immerse yourself in the future of electric car charging and sustainable transportation in this c...2023-03-2138 minClimate Mayhem - Presented By The Daily Marketer#88 EVgo Lead Data Scientist, Austin Zaccor, on What the VW Dieselgate Scandal & EVgo Share in Common (Part 1)Austin Zaccor was formerly the lead Data Scientist at EVgo, one of the US’s largest public fast charging networks, with 850 charging locations and growing quickly! They’re on a mission to speed up mass adoption of electric vehicles by cranking up the convenience factor. More than 140M people in the U.S. live within a 10 mile drive of an EVgo fast charger, but only 2-4% of the 250M cars in the US are EVs. Why is that? Find out in today’s episode. Austin is an MIT Masters graduate in Business Analytics and a data wiz with an impres...2023-03-1437 min
Climate Mayhem - Presented By The Daily Marketer#79: What on Earth is Climate Mayhem? 2 Startup Junkies, Big Thinking, & a HypothesisWait...I thought you guys were startup guys? Why are you talking now about climate change? Well, here’s the story….Startup super geek and marketplace expert, Ty Wolfe Jones, loves talking to entrepreneurs who are big thinkers, people making dents in the Earth. And award-winning marketer & biophiliac, Jakub Kubicka, well, he was tired! Of 77 episodes of the podcast, The Daily Marketer. So Ty posed a question: if you could talk about anything, what would it be about? The answer: climate change! But, we’re not experts in climate….We love startups, entrepreneurship, marketing, operations, etc. So, could we bring th...2023-01-1002 min
Climate Mayhem - Presented By The Daily Marketer#78: Cutting Teeth In the High Octane World of Marketplaces & Discovering Supply Principles With Uber Alumni and 1000-Point Scorer, Matt Kurman (Part 2)Matt Kurman is the Director of Growth Programs at Convoy, a digital freight network transporting the world with endless capacity and zero waste (akin to "the Uber of freight"), as 1 of the 1st 15. Which makes sense, given Matt formerly came from Uber , where he cut his teeth in the high octane world of marketplace startups. At Uber Matt was part of the hearty Ops team, the "beating heart" of Uber Seattle. Back to Convoy! Over the course of 8 years, Matt went from founding member, to supply-side expert in physical marketplaces, has been a diehard evangelist...2022-01-1339 min
Climate Mayhem - Presented By The Daily Marketer#77: Director of Growth Programs at Convoy, Matt Kurman, on Taking the "Road Less Traveled" and Convoy's Brilliant Flywheel that just KEEPS ON GIVIN (Part 1)Matt Kurman is the Director of Growth Programs at Convoy, a digital freight network transporting the world with endless capacity and zero waste (akin to "the Uber of freight"), as 1 of the 1st 15. Which makes sense, given Matt formerly came from Uber , where he cut his teeth in the high octane world of marketplace startups. At Uber Matt was part of the hearty Ops team, the "beating heart" of Uber Seattle. Back to Convoy! Over the course of 8 years, Matt went from founding member, to supply-side expert in physical marketplaces, has been a diehard evangelist...2022-01-1136 min
Climate Mayhem - Presented By The Daily Marketer#76: How do you build a marketplace startup from SCRATCH? Rover Co-founder, Bestselling Author, and TED Speaker, Greg Gottesman, Gives the Formula (Part 2)Greg Gottesman is the co-founder and managing director of Pioneer Square Labs, former managing director at Madrona Venture Group, and is a co-founder of Rover (ROVR), the biggest pet sitting marketplace in the nation. Greg has spent his entire life authoring his journey. At 22 he published a book that became the survival manifesto for the 1980's college student (7 editions), at 24 he became a lawyer which he soon left so he could start working in business, and has been n investor in venture capital ever since. Greg has plenty of noteworthy accomplishments too long for this...2022-01-0638 min
Climate Mayhem - Presented By The Daily Marketer#75: Co-founder and Managing Director of Pioneer Square Labs, Greg Gottesman, on Obsessing over Marketplace Dynamics and Killing Great Ideas (Part 1)Greg Gottesman is the co-founder and managing director of Pioneer Square Labs, former managing director at Madrona Venture Group, and is a co-founder of Rover (ROVR), the biggest pet sitting marketplace in the nation. Greg has spent his entire life authoring his journey. At 22 he published a book that became the survival manifesto for the 1980's college student (7 editions), at 24 he became a lawyer which he soon left so he could start working in business, and has been n investor in venture capital ever since. Greg has plenty of noteworthy accomplishments too long for this...2022-01-0438 min
Climate Mayhem - Presented By The Daily Marketer#74: How do you Disrupt the $40B Storage Industry, While Creating Passive Income for Every American? PR Expert, Casey Schow, Shares How (Part 2)Casey Schow is the head of communications and PR @ Neighbor, a peer-to-peer storage marketplace. Before Neighbor, he cut his teeth and built great "career capital" at NuSkin, as a PR Manager that managed global reputation results. Back to Neighbor, over the course of 4 years Neighbor has achieved rapid-scale growth: Commercial square footage on its platform grow nearly 25x, received series B funding of $53 million, expanded nationally to nearly every major city in the US, are disrupting the $40B storage industry, while creating passive income for Americans. Finally, Neighbor has been named a "World...2021-12-3032 min
Climate Mayhem - Presented By The Daily Marketer#73: What does the Utah Jazz, Passive Income, and the Uber of Storage all share in common? Casey Schow, Head of PR @ Neighbor (Part 1)Casey Schow is the head of communications and PR @ Neighbor, a peer-to-peer storage marketplace. Before Neighbor, he cut his teeth and built great "career capital" at NuSkin, as a PR Manager that managed global reputation results. Back to Neighbor, over the course of 4 years Neighbor has achieved rapid-scale growth: Commercial square footage on its platform grow nearly 25x, received series B funding of $53 million, expanded nationally to nearly every major city in the US, are disrupting the $40B storage industry, while creating passive income for Americans. Finally, Neighbor has been named a "World...2021-12-2831 min
Climate Mayhem - Presented By The Daily Marketer#72: Is it possible to make a living as a gig worker? Founder and CEO of Solo, Bryce Bennett, on becoming indispensable to 60 million US gig workers (Part 2)Bryce Bennett is the founder and CEO of Solo, a platform that is bringing tools & transparency to Independent gig worker, optimizing their time, and allowing them to move between more GIGS. They also recently acquired their Seed funding. Bryce comes from a track record of startup marketplaces, first at Uber Seattle where he Launched Seattle and then eventually Idaho, Alaska, & Montana. He also was GM of Uber Portland where he ran the WHOLE business! After that, he joined as a key leader @ Convoy where he oversaw Convoy's matching process b/t supply + demand. Enter SOLO….Ov...2021-12-2337 min
Climate Mayhem - Presented By The Daily Marketer#71: Marketplace Magnate and Former GM of Uber Portland, Bryce Bennett, on Lessons of "jumpstarting a marketplace" and "Marketplace Density"(Part 1)Bryce Bennett is the founder and CEO of Solo, a platform that is bringing tools & transparency to Independent gig worker, optimizing their time, and allowing them to move between more GIGS. They also recently acquired their Seed funding. Bryce comes from a track record of startup marketplaces, first at Uber Seattle where he Launched Seattle and then eventually Idaho, Alaska, & Montana. He also was GM of Uber Portland where he ran the WHOLE business! After that, he joined as a key leader @ Convoy where he oversaw Convoy's matching process b/t supply + demand. Enter SOLO….Ov...2021-12-2137 min
Climate Mayhem - Presented By The Daily Marketer#70: Affiliate Marketing = The Perfect Marketplace Top Soil? Partner Marketing Savant & Award-Winning Performance Marketing Leader, Brian Marcus, Tells (Part 2)Brian Marcus is a thought leader in affiliate and partner marketing and has been @ some of the largest brands, Google & eBay. Although he currently is a Senior Director of Product Growth @ impact.com, he's had a career of bringing performance marketing CHOPS to every brand he's joined. Over the course of 10 years, Brian has built entire marketing programs, lead teams who managed >1,000 Advertiser Affiliate programs, authored The Ultimate Guide To Partner Marketing, and was named one of PerformanceIn's "Top 50" most influential performance marketing leaders of 2020. This conversation was…extremely interesting! Brian dug...2021-12-1634 min
Climate Mayhem - Presented By The Daily Marketer#69: Senior Director of Product Growth @ impact.com, Brian Marcus, on Building a Digital Marketplace and Supply/Demand Power Dynamics (Part 1)Brian Marcus is a thought leader in affiliate and partner marketing and has been @ some of the largest brands, Google & eBay. Although he currently is a Senior Director of Product Growth @ impact.com, he's had a career of bringing performance marketing CHOPS to every brand he's joined. Over the course of 10 years, Brian has built entire marketing programs, lead teams who managed >1,000 Advertiser Affiliate programs, authored The Ultimate Guide To Partner Marketing, and was named one of PerformanceIn's "Top 50" most influential performance marketing leaders of 2020. This conversation was…extremely interesting! Brian dug...2021-12-1439 min
Climate Mayhem - Presented By The Daily Marketer#68: "The Uber For Everyday Tasks"? Former KPMG Senior Manager, Michael Goulden, on Growing Pinga to Over 40,000 Downloads (Part 2)Who is Pinga? This is a very special episode that catches a marketplace at the END of it’s journey. Michael Goulden is the founder & CEO of Pinga, the original courier service in the UK that would bring any needed item to your hand from 15-120 mins, from your neighbor next door, AKA "The High Street in your hands", AKA "The Uber For Everyday Tasks" (~Evening Standard). Before Pinga, Mr. Goulden was a Senior Manager & business consultant at KPMG where he had an itch in the startup marketplace world he needed to scratch. Ov...2021-12-0925 min
Climate Mayhem - Presented By The Daily Marketer#67: Founder & CEO of Pinga, Michael Goulden, on the 0 to 100 Journey of Launching and Scaling the Original Courier Marketplace in the UK (Part 1)Who is Pinga? This is a very special episode that catches a marketplace at the END of it’s journey. Michael Goulden is the founder & CEO of Pinga, the original courier service in the UK that would bring any needed item to your hand from 15-120 mins, from your neighbor next door, AKA "The High Street in your hands", AKA "The Uber For Everyday Tasks" (~Evening Standard). Before Pinga, Mr. Goulden was a Senior Manager & business consultant at KPMG where he had an itch in the startup marketplace world he needed to scratch. Ov...2021-12-0727 min
Climate Mayhem - Presented By The Daily Marketer#66: Veteran Operator at UberEATS and Bungalow, Alex Rodriguez, will make you really WANT a DADU (and know what the hell it is) (Part 2)Alex Rodriguez is the General Manager of Abodu, the premiere DADU company. What's a DADU? Stay tuned and you'll find out. Before Abodu, over the course of 4.5 years Alex worked at some impressive marketplaces he was the Partnerships Lead and Operator @ UberEATS for Seattle & Portland and Regional Market Ops Manager @ Bungalow (co-living spaces). Alex Rodriguez holds a bachelor's degree at an American College in Greece, which you'll hear more about soon! This conversation was a delight! Alex comes from a unique background that brings a KEY perspective to marketplaces. This episode is particularly...2021-12-0234 min
Climate Mayhem - Presented By The Daily Marketer#65: Abodu General Manager, Alex Rodriguez, on Operating a 3-Sided Marketplace & Irreverent Ways To Build Partnerships @ UberEATS (Part 1)Alex Rodriguez is the General Manager of Abodu, the premiere DADU company. What's a DADU? Stay tuned and you'll find out. Before Abodu, over the course of 4.5 years Alex worked at some impressive marketplaces.He was the Partnerships Lead and Operator @ UberEATS for Seattle & Portland and Regional Market Ops Manager @ Bungalow (co-living spaces). Alex Rodriguez holds a bachelor's degree at an American College in Greece, which you'll hear more about soon! This conversation was a delight! Alex comes from a unique background that brings a KEY perspective to marketplaces. This episode is particularly...2021-11-3037 min
Climate Mayhem - Presented By The Daily Marketer#64: From Unknown Brand to $1 Billion P&L in the Pacific Northwest? CEO of Vivian & Co and Lifelong Vagabond, Brooke Steger, Tells (Part 2)Brooke Steger is the founder and CEO of Vivian & Co. But more importantly, Formerly she was Uber's General Manager of the Pacific Northwest region, where she took it from 1 to 100 in a rapid speed. Seattle was the 3rd market for Uber, where Brooke took it from an unknown brand to a 10-figure business. Before Uber, she was the Director @ Lockerz, and is currently on the board of several other startups that are trying to make a splash. Back to Uber: over the course of 5 years Brooke took the PNW region from a 1 million to 1 billion...2021-11-2533 min
Climate Mayhem - Presented By The Daily Marketer#63: Former Uber Seattle GM & All Around Badass, Brooke Steger, on inception days of Uber Seattle and growing the UberX solution (Part 1)Brooke Steger is the founder and CEO of Vivian & Co. But more importantly, Formerly she was Uber's General Manager of the Pacific Northwest region, where she took it from 1 to 100 in a rapid speed. Seattle was the 3rd market for Uber, where Brooke took it from an unknown brand to a 10-figure business. Before Uber, she was the Director @ Lockerz, and is currently on the board of several other startups that are trying to make a splash. Back to Uber: over the course of 5 years Brooke took the PNW region from a 1 million to 1 billion...2021-11-2337 min
Climate Mayhem - Presented By The Daily Marketer#62: From Cotton-Field Tirebuster to Seasoned Marketplace GM, Ty Wolfe Jones, on The Tractor Keys To Supply-Side Success (Part 2)Ty Wolfe Jones is a marketplace leader, guru, operator spending most of his career in the startup, tech industry. Ty comes from an entrepreneurial family, spending his childhood & teens in the cotton fields of Tulare (TO-LARRY), California, patching tires of 40 foot tall tractors, 2 miles deep in a field cresting @ sunset. Fast forward to "young, reckless cowboy Ty" and we find him operating in the enhanced drink industry, becoming 1 of the 1st founding members of Zipfizz, Cha Dao Tea, PHIX, and Nuun. After a stint here, he entered the world of startups and worked...2021-11-1838 min
Climate Mayhem - Presented By The Daily Marketer#61: Startup Historian & Marketplace Guru, Ty Wolfe Jones, on Being the Beating Ops Heart of Kickass Startups & The "Uber Everywhere" Mantra (Part 1)Ty Wolfe Jones is a marketplace leader, guru, operator spending most of his career in the startup, tech industry. Ty comes from an entrepreneurial family, spending his childhood & teens in the cotton fields of Tulare (TO-LARRY), California, patching tires of 40 foot tall tractors, 2 miles deep in a field cresting @ sunset. Fast forward to "young, reckless cowboy Ty" and we find him operating in the enhanced drink industry, becoming 1 of the 1st founding members of Zipfizz, Cha Dao Tea, PHIX, and Nuun. After a stint here, he entered the world of startups and worked...2021-11-1632 min
Climate Mayhem - Presented By The Daily Marketer#60: How Do You Supercharge Growth? Former GM of UberEATS, Peter Hsu, on Hiring for "Leaving Velocity" & Marketplace Magic (Part 2)Peter Hsu is the founder and CEO…of a stealthy co we can't mention much about yet, but more importantly over the course of 6.5 years Peter has served as a General Manager & COO for some of the most beloved marketplaces, with a proven track record as a successful OPERATOR. He was the former COO of Bellhops, a full service MOVING marketplace operating in 40+ cities, where he supercharged growth to a 2.5x annual growth rate, switched from - to + contribution margin. Before this, Peter served as General Manager of UBEREATS for the Southeast US reg...2021-11-1126 min
Climate Mayhem - Presented By The Daily Marketer#59: Former COO of Bellhops & Operator, Peter Hsu, on Supercharging Growth & The Proven Steps to a Marketplace Flywheel (Part 1)Peter Hsu is the founder and CEO…of a stealthy co we can't mention much about yet, but more importantly over the course of 6.5 years Peter has served as a General Manager & COO for some of the most beloved marketplaces, with a proven track record as a successful OPERATOR. He was the former COO of Bellhops, a full service MOVING marketplace operating in 40+ cities, where he supercharged growth to a 2.5x annual growth rate, switched from - to + contribution margin. Before this, Peter served as General Manager of UBEREATS for the Southeast US reg...2021-11-1037 min
Climate Mayhem - Presented By The Daily Marketer#56: Marketing Executive & Thought Leader, Bill Kong, on Major Marketing Disruptions and Zi “Perfect, Modern Marketer” (Part 2)(This week's FINAL $50 Amazon Raffle winner is...t.mcfoo. He said, "Whether your interested in the dark corners of marketing or just... interesting stories, this is well worth the listen."] (Part 2) Bill Kong is the CMO of Rover, the world’s largest marketplace for pet services like walks, boarding, daycare, grooming, and more. The mission of Rover is to make experiencing the love of a pet accessible to everyone, regardless of how busy you are. Bill, originally born in China, moved to the US at a young age and studied computer science at UC Berkeley befo...2020-10-0835 min
Climate Mayhem - Presented By The Daily Marketer#55: Master of Scale and Rover CMO, Bill Kong, on Presentations to Jeff Bezos and Cutting His Marketing Teeth in Affiliate (Part 1)[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.] Bill Kong is the CMO of Rover, the world’s largest marketplace for pet services like walks, boarding, daycare, grooming, and more. The mission of Rover is to make experiencing the love of a pet accessible to everyone, regardless of how busy you are. Bill, originally born in China, moved to the US at a young age and studied computer science at UC Berkeley before starting his...2020-10-0631 min
Climate Mayhem - Presented By The Daily Marketer#54: 100 Decisions to Bootstrap a Consulting Firm? Ex-Accenture Senior Consultant, Alex Goldenberg, on Deliberate Growth (Part 2)[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.] (Part 2) Alex Goldenberg (@goldena76) is the founder and CEO of AG Consulting Partners, an established Northwest business management consulting agency based out of Seattle, WA. After working at Accenture for 12 years developing expertise in marketing, sales, and business process outsourcing, he left to begin his own consulting practice in the hotbed of the 2009 recession. Very quickly he was able to build a client base and...2020-10-0135 min
Climate Mayhem - Presented By The Daily Marketer#53: AG Consulting Founder, Alex Goldenberg, on Escaping Communism and Blueprints to a Thriving Consulting Business (Part 1)[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.] Alex Goldenberg (@goldena76) is the founder and CEO of AG Consulting Partners, an established Northwest business management consulting agency based out of Seattle, WA. After working at Accenture for 12 years developing expertise in marketing, sales, and business process outsourcing, he left to begin his own consulting practice in the hotbed of the 2009 recession. Very quickly he was able to build a client base and boo...2020-09-2936 min
Climate Mayhem - Presented By The Daily Marketer#52: Former Head of Growth @ Amazon, Tye DeGrange, on Growth-As-A-Service and How To Scale (Growth Within Growth) (Part 2)[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.] Tye DeGrange (@tdegrange) is the CEO and Principal at Round Barn Labs, a growth-as-a-service agency that provides paid marketing and conversion rate optimization services for some of the world's greatest brands, including eBay, Porsche, and ModCloth and startups backed by Andreesson Horowitz, Kleiner Perkins, and Google Ventures. Prior to Round Barn Labs, Tye was a Head of Growth at Amazon, Harland Clarke (customer engagement...2020-09-2433 min
Climate Mayhem - Presented By The Daily Marketer#51: CEO @ Round Barn Labs, Tye DeGrange, on The 2 Digital Ad Mammoths & Digital Marketing’s Iterative Evolution (Part 1) [Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.] Tye DeGrange (@tdegrange) is the CEO and Principal at Round Barn Labs, a growth-as-a-service agency that provides paid marketing and conversion rate optimization services for some of the world's greatest brands, including eBay, Porsche, and ModCloth and startups backed by Andreesson Horowitz, Kleiner Perkins, and Google Ventures. Prior to Round Barn Labs, Tye was a Head of Growth at Amazon, Harland Clarke...2020-09-2239 min
Climate Mayhem - Presented By The Daily Marketer#50: 2006 Time Magazine's Man of the Year, Jon Friesch, on Communist-Inspiration, Marketing Super Teams, and Brand Building (Part 2) (This week's $50 Amazon Raffle winner is...PNWSocialMarkter. He said, "Awesome Marketer and Business Podcast". Want to win a $50 Amazon gift card? if you leave a short, WRITTEN review on Apple Podcasts, you're entered into a $50 raffle which we'll announce the winner of every other Thursday.) Jon Friesch (@jonfriesch) is a successful marketer, blogger, author, storyteller, and diehard Wisconsinite who is a master brand builder and creative. Prior to growing several reputable Northwest brands, he worked in the newspaper industry (Capital Newspapers, Madison.com) as Head of Marketing, growing media revenue from $0 to $10 million...2020-09-1739 min
Climate Mayhem - Presented By The Daily Marketer#49: What Does RoboCop, The Cardinals, and Jon Friesch, All Share in Common? A Marketing Theory Worth Stealing From (Part 1) [Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.] Jon Friesch (@jonfriesch) is a successful marketer, blogger, author, storyteller, and diehard Wisconsinite who is a master brand builder and creative. Prior to growing several reputable Northwest brands, he worked in the newspaper industry (Capital Newspapers, Madison.com) as Head of Marketing, growing media revenue from $0 to $10 million as the Internet started to take shape from 1997-2008. After working in newspapers, he...2020-09-1540 min
Climate Mayhem - Presented By The Daily Marketer#48: From NYC to New England, Paralegal to Push Marketing, Trevor McGraw, on Why Every Startup Should Try Programmatic (Part 2) (Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.) (Part 2) Trevor McGraw (@trevor_mcgraw) is a Senior Director and one of the founding members of Appcast, the pioneer in pay-per-apply programmatic advertising. Appcast has legitimately changed how leading employers, recruitment firms, ad agencies, and job sites attract high-quality job seekers through Appcast Exchange (aggregator), and Clickcast (SAAS). Clickcast is used by leading recruitment advertising agencies like Recruitics, Bayard, and HireClix. Trevor went from b...2020-09-1058 min
Climate Mayhem - Presented By The Daily Marketer#47: Appcast Founding Member and Senior Director, Trevor McGraw, on the New Frontier of Growth: Recruitment Marketing (Part 1) Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.) Trevor McGraw (@trevor_mcgraw) is a Senior Director and one of the founding members of Appcast, the pioneer in pay-per-apply programmatic advertising. Appcast has legitimately changed how leading employers, recruitment firms, ad agencies, and job sites attract high-quality job seekers through Appcast Exchange (aggregator), and Clickcast (SAAS). Clickcast is used by leading recruitment advertising agencies like Recruitics, Bayard, and HireClix. Trevor went from being a...2020-09-0844 min
Climate Mayhem - Presented By The Daily Marketer#46: Podcast Host and Wellness Entrepreneur, Sean McCormick, on Brand Archetypes and the Struggles of Personal Brand Growth (Part 2) (This week's $50 Amazon Raffle winner is...TrevMcGraw2020. He said, "Great podcast - fun and informative!" Want to win a $50 Amazon gift card? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 raffle which we'll announce the winner of every other Thursday.) Sean McCormick (@floatseattle) is a personal coach, podcast host, and wellness entrepreneur who founded Float Seattle, the 1st float chain in Seattle. A man of many endeavors, his personal coaching business has been his many focus and coaches an audience of C-suite executives, venture capitalists, senior dir...2020-09-0345 min
Climate Mayhem - Presented By The Daily Marketer#45: Executive & Pro Athlete Personal Coach, Sean McCormick, on the Inception of Life Coaching and Being an Intuit (Part 1)(Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday!) Sean McCormick (@floatseattle) is a personal coach, podcast host, and wellness entrepreneur who founded Float Seattle, the 1st float chain in Seattle. A man of many endeavors, his personal coaching business has been his many focus and coaches an audience of C-suite executives, venture capitalists, senior directors, and founders across different industries. His podcast, Optimal Performance Podcast (the OPP), is a show wit...2020-09-0134 min
Climate Mayhem - Presented By The Daily Marketer#44: Founder and CEO of Founders Live, Nick Hughes, on the 3 Principles of Organic Growth From 0 to 45,000 Members (Part 2) (Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday!) (Part 2) Nick Hughes (@jnickhughes) is a serial entrepreneur, blogger, and founder and CEO of Founder's Live, a social network and global venue that gives modern entrepreneurs the opportunity to earn recognition, taste fame, connect with other entrepreneurs, and become rockstars. Prior to Founder's Live, Nick had a series of entrepreneurial adventures starting companies in local marketing, mobile payments, and SAAS, wh...2020-08-2734 min
Climate Mayhem - Presented By The Daily Marketer#43: Sought-After Advisor, Speaker, & Writer, Nick Hughes, on the “Time of Experimentation” during COVID-19 (Part 1) (Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday!) Nick Hughes (@jnickhughes) is a serial entrepreneur, blogger, and founder and CEO of Founder's Live, a social network and global venue that gives modern entrepreneurs the opportunity to earn recognition, taste fame, connect with other entrepreneurs, and become rockstars. Prior to Founder's Live, Nick had a series of entrepreneurial adventures starting companies in local marketing, mobile payments, and SAAS, while ho...2020-08-2528 min
Climate Mayhem - Presented By The Daily Marketer#42: From 9 Ball to Evocalize Marketing Director, Gabe Gervelis, on the Future of Digital Ads for Ecommerce (Part 2(Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as previous raffle winner)). (Part 2) Gabe Gervelis (@ggervelis) is the Director of Sales & Marketing at Evocalize, a SAAS that provides embedded digital advertising technology to CRMs, portals, and marketplaces. To simplify that, it’s a SAAS that creates highly targeted display ad via embedded Facebook and Google ads. There is really nothing really like it, you can learn more abo...2020-08-2031 min
Climate Mayhem - Presented By The Daily Marketer#41: From Server to SEO Master, Gabe Gervelis, on the Endless Tango of Content Marketing & SEO (Part 1)(Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as previous raffle winner)). Gabe Gervelis (@ggervelis) is the Director of Sales & Marketing at Evocalize, a SAAS that provides embedded digital advertising technology to CRMs, portals, and marketplaces. To simplify that, it’s a SAAS that creates highly targeted display ad via embedded Facebook and Google ads. There is really nothing really like it, you can learn more about wha...2020-08-1836 min
Climate Mayhem - Presented By The Daily Marketer#40: Digital Marketing Guru and Agency Executive, Joshua Dirks, Shares the Keys to the Social Media Marketing Kingdom (Part 2) (Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as previous raffle winner)). (Part 2) Josh Dirks (@joshdirks) is a serial entrepreneur with a track record of success in digital marketing and sales. After becoming the highest grossing sales rep for Door To Door in 2006, he went to Entercom, a national digital and radio broadcasting enterprise where he introduced the concept of narrow or sliver cast...2020-08-1336 min
Climate Mayhem - Presented By The Daily Marketer#39: Serial Entrepreneur and Expert Salesman, Joshua Dirks, on Pioneering Social Media Marketing and Living in the Future (Part 1) (Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as previous raffle winner)). Josh Dirks (@joshdirks) is a serial entrepreneur with a track record of success in digital marketing and sales. After becoming the highest grossing sales rep for Door To Door in 2006, he went to Entercom, a national digital and radio broadcasting enterprise where he introduced the concept of narrow or sliver casting to...2020-08-1136 min
Climate Mayhem - Presented By The Daily Marketer#38: What Does Green Day, The Killers, and Marketing Leader, Collin Smith, all Have in Common? A Formula to Build A Diehard Fanbase (Part 2) (This week's $50 Amazon Raffle winner is...no one! No new WRITTEN reviews were submitted the past 2 weeks. Please grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday.) (Part 2) Collin Smith is a marketing leader at Fisher Investments, with an emphasis on employer branding and culture. Prior to working in the financial services industry, Collin worked at Cinder Block, a major merchandise and marketing agency with cli...2020-08-0640 min
Climate Mayhem - Presented By The Daily Marketer#37: From Radiohead to Jay-Z, Marketer Collin Smith on the Science of Turning Fans Into Fanatics (Part 1) (Grow the show with me: if you leave a review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as previous raffle winner)). Collin Smith is a marketing leader at a multi-billion dollar, global wealth management firm, with an emphasis on employer branding and culture. Prior to working in the financial services industry, Collin worked at Cinder Block, a major merchandise and marketing agency with clients like Green Day, Radiohead, the Killers, and the Smashing Pum...2020-08-0448 min
Climate Mayhem - Presented By The Daily Marketer#36: Former Cirque du Soleil Performer, Daniel O'Neill, on Proven Growth Revenue Hacks Through Social Selling (Part 2) (Grow the show with me: if you leave a review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as last week's winner)). (Part 2) Daniel O'Neill is a 2-time Freestyle Frisbee World Champion and World Urban Games Gold Medalist, former Cirque du Soleil performer, who happens to also be a subject-matter-expert in recruitment marketing. Daniel was formally the VP of Business Development at Bayard, one of the oldest and most reputable ad agencies in the wor...2020-07-3029 min
Climate Mayhem - Presented By The Daily Marketer2x Freestyle Frisbee World Champion, Daniel O'Neill, on Breaking into Recruitment Marketing and Creative Sales Approaches to Fast-Growing Unicorn Startups (Grow the show with me: if you leave a review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as last week's winner)). Daniel O'Neill is a 2-time Freestyle Frisbee World Champion and World Urban Games Gold Medalist, former Cirque du Soleil performer, who happens to also be a subject-matter-expert in recruitment marketing. Daniel was formally the VP of Business Development at Bayard, one of the oldest and most reputable ad agencies in the world. Pri...2020-07-2833 min
Climate Mayhem - Presented By The Daily Marketer#34: Health & Wellness Entrepreneur, Paul Clingan, and Leaving Amazon to Rapidly Grow a Body Mind Coaching Brand (Part 2) ($50 bi-weekly winner) The winner of this week's $50 Amazon Raffle is Rémy Jung from New York City. Congratulations, Rémy! We'll be in touch to mail you your gift card. (Part 2) Paul Clingan is a Lululemon Ambassador, certified personal trainer, yoga instructor, and the founder of Down Dog Athletics, a fusion of 2 worlds, athletics & performance ("the dark") with yoga & meditation ("the light"). Prior to Down Dog Athletics, Paul spent 5 years in the advertising industry working both in-house (Amazon) and agency-side (Wieden + Kennedy) in the world of media planning and buying. Paul is a...2020-07-2339 min
Climate Mayhem - Presented By The Daily MarketerTUNE Executive and World-Class Marketer, Brian Marcus, Convinces you Affiliate Marketing is your Best Growth Bet (Part 2)(Grow the show with me: if you leave a review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday). (Part 2) Brian Marcus is the VP of Global Marketing at TUNE, the pioneer in partner marketing management and mobile measurement. Brian is a man of replicating success at some of the world's most well-known brands. He was able to bring a wealth of growth knowledge to Teespring after building eBay's Seller Partner Network through affiliate and partner marketing back in 2012. Before eBay, he took the...2020-07-2239 min
Climate Mayhem - Presented By The Daily MarketerFormer Google and eBay Executive, Brian Marcus, on the Silver Linings Playbook for Great Affiliate Partnerships (Part 1)(Grow the show with me: if you leave a review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday). Brian Marcus is the VP of Global Marketing at TUNE, the pioneer in partner marketing management and mobile measurement. Brian is a man of replicating success at some of the world's most well-known brands. He was able to bring a wealth of growth knowledge to Teespring after building eBay's Seller Partner Network through affiliate and partner marketing back in 2012. Before eBay, he took the reins...2020-07-2235 min
Climate Mayhem - Presented By The Daily MarketerContent Marketing and Building a Brand from Scratch With Body Mind Coaching Entrepreneur, Paul Clingan (Part 1) (Grow the show with me: if you leave a review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday). Paul Clingan is a Lululemon Ambassador, certified personal trainer, yoga instructor, and the founder of Down Dog Athletics, a fusion of 2 worlds, athletics & performance ("the dark") with yoga & meditation ("the light"). Prior to Down Dog Athletics, Paul spent 5 years in the advertising industry working both in-house (Amazon) and agency-side (Wieden + Kennedy) in the world of media planning and buying. Paul is a...2020-07-2138 min
Climate Mayhem - Presented By The Daily Marketer#30: A Proven Strategy For Naming Your StartupThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Have you every been stumped on a startup name? I have. I still am! So what's an entrepreneur to do? One word: test. If you can't decide, let the market decide for you. Learn in today's episode how "testing" your title could be the best $100 you spend. Show Notes James Altucher: https://jamesaltucher...2019-06-0607 minClimate Mayhem - Presented By The Daily Marketer#29: Marketing Certifications To Catch Recruiter's AttentionThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Marketing: a sexy profession with a huge supply of candidates yet few spots. That said, there are dozens of free certs and courses by world-class companies, and given a little agency, can set someone up for massive success. Find out all 5 in this episode. Show Notes Wharton Business School's Intro to Marketing: https...2019-06-0407 minClimate Mayhem - Presented By The Daily Marketer#28: The Startup Guide To Cohort Analysis (Your Little Data Darling)The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Figure out your LTV, uncover your most valuable customer segments, and so much more with this handy, little marketing tool. If you need one that is the perfect combo of powerful & quick, the cohort analysis is the ticket. Get the gist in today's episode. Show Notes Joseph Campbell's Hero With A Thousand Faces...2019-05-3007 minClimate Mayhem - Presented By The Daily Marketer#27: The Little Dark Secret of Paid User Acquisition (And How to Solve it)The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. As much as paid user acquisition is a saving grace for most B2C startups, the cost of acquiring will become MORE expensive over time. Enter engagement and retention marketing, your saving grace to a very big problem. Learn how in today's episode. Show Notes a16z Podcast on User Acquisition: https://a16...2019-05-2808 minClimate Mayhem - Presented By The Daily Marketer#26: The ABC's and Why's to Split Testing (A Tool For Any Startup)The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Split testing can yield endless optimizations in your UI, ad copy, email marketing, and more. Learn to see whether your startup's hunches of tweaked copy or layout really are driving more engagement & conversions, in today's episode of The Daily Marketer. Show Notes Optimizely on Split Testing: https://www.optimizely.com/optimization-glossary/ab-testing/...2019-05-2306 minClimate Mayhem - Presented By The Daily Marketer#25: Every Marketer's Essential Guide to Facebook Ad StrategyThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. What if I told you there is a method to the madness of Facebook ads? That there is a simple 3-tier campaign model that can lead to reaching the right people at the lowest cost, while keeping your ads from becoming irritating? Learn how in today's episode. Show Notes Behavioral Retargeting (Ads) Explained...2019-05-2108 minClimate Mayhem - Presented By The Daily Marketer#24: Balancing High Octane, Data-Driven Digital Marketing With The SubconsciousThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Rightly so, the Internet has bred more and more direct marketers. But if we take a moment to observe a pre-Internet co like Coca Cola, they transcend their category and embody an emotion at their very thought. How did they do it? Learn in today's episode. Show Notes Shopify on Direct Marketing: https...2019-05-1607 minClimate Mayhem - Presented By The Daily Marketer#23: 5 Steps To Become World-Class In Your Professional FieldThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. In your field, there are a million others who are JUST as passionate & driven as you and will gladly take your position if you let the lazy bug catch you. So how do you blast past them like a space-bearing rocket? I hope to show you in 5 easy steps. Show Notes Austin...2019-05-1410 minClimate Mayhem - Presented By The Daily Marketer#22: 3 Outsourcing and Automation Tactics You Should Do DailyThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. We all know the feeling: slow revenue growth, an overworked team, and always focused on tasks when you'd rather be doing strategy. Two solutions? outsource & automation. I distilled what I think are the 3 most effective outsourcing & automation tactics. Show Notes Neil Patel on automation tips: https://neilpatel.com/blog/automated-marketing-activities/ Reply.io...2019-05-0907 minClimate Mayhem - Presented By The Daily Marketer#21: How to Leverage Facebook Ads For All It's Might (For All Skill Levels)The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Facebook's Build To Break, a semi-annual event where marketers from the most industry-disrupting startups come to sharpen their Facebook Ads prowess and learn leading edge secrets. Here are the 3 most valuable insights I learned along the way. Show Notes Lowest Cost bid strategy: https://www.facebook.com/business/help/721453268045071 Target Cost bid...2019-05-0709 minClimate Mayhem - Presented By The Daily Marketer#20: A Marketing Lesson From Donald Trump (And More)The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move Lifer: a person who has made a lifelong commitment, usually in a certain career. Yet, some of the most successful and influential humans in recent history have made powerful statements by "non-lifing" it and bestowed key marketing lessons along the way. Show Notes Crosslink Consulting on Presidential Branding Lessons: https://www.crosslinkconsulting.net...2019-05-0207 minClimate Mayhem - Presented By The Daily Marketer#19: 3 Creative, Content-Driven Ways Thought Leaders Build FollowersThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Building 1000 true fans sounds simple enough, but how do you keep and engage 1000 people? Isn't that your second thought? Take a page out of Seth Godin's, Tim Ferriss's, or Ryan Holiday's book and try one of their tested and proven approaches. Show Notes Seth Godin's world-famous blog: https://seths.blog/ 2019-04-3006 minClimate Mayhem - Presented By The Daily Marketer#18: Entering The Westworld of Amazon Marketplace (And How To Become a Seller)The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Amazon Marketplace not only contributes a huge chunk of revenue to Amazon's annual sales, but 2,975 new sellers join EVERY DAY. However, the real challenge with being a seller is NOT inventory management, taxes, or profitability, but marketing. Show Notes Feedback Express Amazon Marketplace Stats: https://www.feedbackexpress.com/amazon-1029528-new-sellers-year-plus-stats/ 2019-04-2509 minClimate Mayhem - Presented By The Daily Marketer#17: What Marketing Can Learn From The Direct To Consumer Retail TrendThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Direct to consumer retail has taken a slow moving, old-boys club and injected it with startup steroids to make them fast, customer pleasing, quick sprouting machines. Learn more in this unique episode of the podcast, The Daily Marketer. Show Notes Sleeknote on Casper marketing: https://sleeknote.com/blog/casper-marketing 2019-04-2307 minClimate Mayhem - Presented By The Daily Marketer#16: Kickass Ways To Market Yourself (Without Breaking The Bank)The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. I'm here not to tell you to run 20 boosted Facebook posts, go to networking events, or to hand out 1000 flyers to local businesses, but to share some of the more creative yet effective tactics I've found to grow my readership (while doing it with style). Show Notes Precision Training's Josh Lieb's...2019-04-1808 minClimate Mayhem - Presented By The Daily Marketer#15: Never Get Complacent: Channel Testing Keeps You on Your ToesThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Colossal paid ad giants are heaven sent yet a huge gamble. Why? One word: complacency. Why bother exploring new channels when the 2 biggest drive amazing volume and low CPAs? Learn about channel testing and why its key for the livelihood of your startup. Show Notes Sean Ellis on Product-Market Fit: http...2019-04-1607 minClimate Mayhem - Presented By The Daily Marketer#14: That Sticky Icky: The Most Important Metric That Could Save Your StartupThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. We recently mentioned the most vital marketing metrics to track, but one in particular, DAU/MAU, should be given some serious TLC. Do the same people come visit your app or e-commerce site daily? Once a month? The answer could save your startup. Show Notes a16z Podcast on "The Basics of Growth...2019-04-1106 minClimate Mayhem - Presented By The Daily Marketer#13: The Only Marketing KPIs that Matter (For the Overwhelmed Founder)The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Marketing can be a world of smoke and mirrors. In short, no one cares about your number of followers or amount of unique visitors, but your ability to drive loyal customers and engaged users. These 4 metrics above all, are vital to keep a pulse on. Show Notes a16z Po...2019-04-0908 minClimate Mayhem - Presented By The Daily Marketer#12: Pixel Management in 5 Easy MinutesThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. What 20% of the work you're doing is leading to 80% of results? I guarantee that if you embrace pixels, this will fall into your 20%. Most shy away from them since they're slightly technical and seem complicated, so why not debunk this once and for all? Show Notes Hotmart's Take on the Conversion Pixel: https://blog...2019-04-0408 minClimate Mayhem - Presented By The Daily Marketer#11: The Power of Persuasion (For Busy, Ambitious People)The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move Influence is persuasion's handsome step-brother and Robert Cialdini has distilled it into 6 principles that you can immediately start using not only in your day-to-day life, but especially in a cash-strapped startup. Show Notes Influence: The Psychology of Persuasion: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X/ref=sr_1_1?ie=UTF8&qid=1539459707&sr=8-1&keywords=influence+...2019-04-0212 min
Climate Mayhem - Presented By The Daily Marketer#10: The How and Why of Brand Marketing (For Cynical Startups)The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move Brand is a powerful superpower that's best not to boot, but to embrace. Learn the truth in this quick episode. Brand awareness lets people not only know that your company exists but lets you shape the narrative and story around your product. Show Notes https://jakubkubicka.com/brand-marketing/2019-03-2807 minClimate Mayhem - Presented By The Daily Marketer#9: How To Spark Joy With Website URLsThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move Most marketers find it trivial but the benefits of having a clean and simple webpage URL can make a world of a difference. Learn 6 valuable & actionable tips so you can get the most search engine juice out of this sweet piece of digital real estate. Show Notes Microsoft Research: Domain Bias In Web Search...2019-03-2609 min
Climate Mayhem - Presented By The Daily Marketer#8: Performance Trumps Delivery: Measuring Individual Success on Any TeamThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move Anyone can show up to work; not everyone can perform. As much as we emphasize "delivery" in the tasks and projects we complete, teams often turn a blind eye on the most important element: performance. So where do you start and what do you measure? Show Notes Work Culture and Pe...2019-03-2107 min
Climate Mayhem - Presented By The Daily Marketer#7: Score! 1st Touch Attribution vs Last TouchThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move Marketing attribution gives a rebuttal to the quote "1/2 of my advertising is wasted, I just don't know which half." It attributes the ad(s) that lead to a purchase, and assigns a value. So what are all the attribution models and why should you care? Show Notes All 11 Marketing Attribution Mo...2019-03-1906 min
Climate Mayhem - Presented By The Daily Marketer#6: 10 Self-Serve Paid Ad Channels Worth Exploring (For Any Sized Company)The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move 2 of the biggest challenges for startup marketers has been 1) creating an integrated marketing universe and 2) finding promising, new paid ad channels outside of Facebook and Google. Here are 10 channels to consider adding to your paid ad repertoire. Show Notes Grindr Ads (self-serve): https://www.grindrads.com/index.html?utm_source=google&utm_medium=cpc...2019-03-1412 min
Climate Mayhem - Presented By The Daily Marketer#5: The Top 5 Marketing Podcasts You Should Be Listening To2019-03-1208 min
Climate Mayhem - Presented By The Daily Marketer#4: 3 Deceptively Easy, Yet Powerful, Ways to Market Yourself2019-03-0709 min
Climate Mayhem - Presented By The Daily Marketer#3: Think Twice --- The Difference Between Retention & Engagement MarketingThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move Let's be honest: engagement sounds A LOT like retention. Don't you engage customers so to retain them? Silly marketing speak. As great as it is to get thousands of new customers in the door, that doesn't matter much if you can't build a relationship and keep them. Learn the difference in this quick, espresso-sized episode. 2019-03-0505 min
Climate Mayhem - Presented By The Daily MarketerGrowth Teams & How They WorkThe Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move If you've ever wanted an amazing format to Superman punch and measure marketing tactics or product features, a well curated growth team could be the key. A growth team is like Captain Planet, bringing together experts from different teams, each with their own super power. So how can you start leveraging this startup "Super Grow formula? I'm glad...2019-02-2809 min
Climate Mayhem - Presented By The Daily MarketerNo Excuses --- How to Make Time to be CreativeWe all know the feeling: having big ambitions but quickly falling prey to the busy person's dilemma: no time. A topic I've grappled with for a while, I finally cracked this crazy busy nut with these 4 tested and true techniques you can start using immediately. Show Notes Pomodoro Technique: https://francescocirillo.com/pages/pomodoro-technique Debbie Millman: http://www.debbiemillman.com/ Mark Manson's Law of Fuck Yes, Or No: https://markmanson.net/fuck-yes Episode in blog format: https://jakubkubicka.com/make-time/2019-02-2107 min