Shows
All Things VideoThe Music Biz, Tech Investing, and Apple v. Epic -- Stu Smith (SVP, Fullscreen)Stu Smith is an SVP at Fullscreen, leading the company’s Creator Labs, Public Figures, and Creator Partnerships business units. Stu started his career in the music industry, serving as the personal assistant to John Mayer before working in artist management. In 2012, he transitioned to the startup space, serving as the Director of Artist Partnerships & Business Development at CrowdSurge (now Songkick) before joining Teespring and later Omaze. Stu is also an active investor; he and his brother Austin formed Coughdrop Capital in 2015 and have backed a number of early stage B2B and consumer tech companies.
In th...
2020-09-0357 min
All Things VideoReimagining Live Events: How to Create Digital-First Experiences -- Jasper Donat (Co-Founder & CEO, Branded)Jasper Donat is the Co-Founder & CEO of Branded, an event marketing agency behind All That Matters, YouTube FanFest, and It’s a Girl Thing. Jasper is originally from London but has spent the last 25+ years in Asia, primarily between Singapore and Hong Kong. Prior to launching Branded, he worked in sales and account management for Star TV, ESPN, and Eurosport.
In this episode, Jasper explains the impact of coronavirus on the live events business and what it means to launch a digital-first conference. We also discuss Jasper’s propensity for saying yes to new challenges, from selling vaca...
2020-08-261h 04
All Things VideoFrom Meme Illuminati to Media Empire: Building Original Comedy Brands -- Reid Hailey (Co-Founder & CEO, Doing Things Media)Reid Hailey is the Co-Founder & CEO of Doing Things Media, the comedy-focused digital publisher behind meme accounts like ShitHeadSteve, MiddleClassFancy, and AnimalsDoingThings. Always entrepreneurial by nature, Reid shares how he applied his love of comedy to Instagram and launched one of the world’s most successful meme accounts from his parents’ basement. Fast forward to today, and Doing Things is expanding into consumer products, podcasting, and live streaming.
In this episode, Reid shares stories from his early days as a member of the “Meme Illuminati,” which included his future co-founder Derek Lucas and even some A-list celebrities like Joh...
2020-08-1324 min
All Things VideoEdTech Innovations & the Secret to Strategic Partnerships -- Taylor Nieman (Co-Founder & CEO, Toucan)Taylor Nieman is the Co-Founder & CEO of Toucan, an immersive learning tool that helps people improve their language skills while browsing the web. Prior to Toucan, Taylor worked in business development and strategic partnerships for a number of high-profile LA startups, including Headspace, Pop, and Fair.
In this episode, Taylor shares the secret to forging partnerships between startups and corporate behemoths with large distribution channels. She explains how early stage companies can get the attention of big companies but avoid getting bogged down in corporate bureaucracy to make sure a deal gets done. Finally, we discuss evolutions...
2020-08-0646 min
All Things VideoAn Inside Look at Influencer Marketing in the Philippines -- Ace Gapuz (Founder & CEO, Blogapalooza)Ace Gapuz is the CEO of Blogapalooza, a Filipino influencer marketing company that fosters collaborations between creators and brand. Ace started blogging at a young age and joined Southeast Asian startup Grab as Public Relations Manager when the company first launched in the Philippines. In addition to her work at Blogapalooza, Ace also serves as the Director of Shopertainment Live, a marketing agency that specializes in live-streaming e-commerce campaigns.
In this episode, Ace highlights the growth of influencer marketing in the Philippines and how it differs from other parts of Southeast Asia. She explains how the high...
2020-07-1732 min
All Things VideoAn Inside Look at the Austrian Video Landscape -- Sandra Their (Co-Founder & CEO, Diego5 Studios)Sandra Thier is the Co-Founder & CEO of Diego5 Studios, the leading Austrian creator network and digital content agency. Prior to Diego5, Sandra worked as a radio producer for ORF and a news anchor for ATV and RTL.
In this episode, Sandra offers an inside look at digital media in the German-speaking DACH region of Germany, Austria, and Switzerland. Much like the rest of the world, YouTube and Instagram have emerged as the key platforms for influencer content and youth marketing, with TikTok quickly on the rise. She also predicts more growth for live video and shares how...
2020-05-1824 min
All Things VideoThe Secret to Gen Z Marketing -- Timothy Armoo (Co-Founder & CEO, Fanbytes)Timothy Armoo is the CEO of Fanbytes, an influencer marketing agency that specializes in helping brands reach Gen Z audiences. Prior to Fanbytes, Timo co-founded EntrepreneurExpress, an online business publication that featured interviews with icons like Richard Branson, Alan Sugar and James Caan.
In this episode, Timo shares the secret to youth marketing. He explains why Snapchat outperforms Instagram in terms of engagement and conversion and how OnlyFans is reinventing direct-to-fan monetization via a subscription model. Finally, we predict that messaging apps like WhatsApp will eventually give rise to a new class of social influencer, much like...
2020-05-1442 min
All Things VideoEmbracing the Age of Influence (Neal Schaffer -- Founder, PDCA Social)Neal Schaffer is an international speaker, author, and consultant who focuses on digital and social marketing strategies. As Founder of PDCA Social, he helps businesses navigate digital transformations and grow their online audience. His latest book The Age of Influence explains the meteoric rise of influencer marketing and how brands can successfully work with social influencers.
In this episode, Neal explains that the early days of social media were similar to word-of-mouth marketing. Those days are long gone, however, as social platforms increasingly gate audiences and have become pay-to-play environments. He argues that now influencers are a...
2020-04-2735 min
All Things VideoCOVID-19’s Impact on Influencer Marketing -- Justin Moore (Founder & CEO, Trending Family)Justin Moore is the Founder & CEO of Trending Family, an influencer marketing agency that specializes in connecting brands with family-friendly creators. Justin is a serial entrepreneur who started his career in medical device sales before encouraging his wife April to launch a YouTube channel and later joining her in the business full time.
In this episode, Justin and I discuss how the global coronavirus pandemic has affected the influencer marketing industry, from brands needing to rapidly pivot their creative strategies to creators receiving higher views but lower CPMs and fill rates. We each share recent examples of...
2020-04-2032 min
All Things VideoStarting with Strategy: Developing Successful Influencer Campaigns -- Anne Dolinschek (Head of Nfluential)Anne Dolinschek is is the Head of Nfluential, a South African consultancy that develops influencer marketing strategies for brands. Anne began her career in event marketing and public relations before transitioning into the influencer space. Prior to joining Nfluential, she served as the Social Media and Content Marketing Director for Magna Carta and later as the Head of Consumer PR for Conversations Media and Communications.
In this episode, Anne offers insight into influencer marketing trends in South Africa, from leveraging paid media in promoting influencer content to using surveys to understand audience preferences. She explains that Facebook...
2020-04-1541 min
All Things VideoCombatting the Loneliness Epidemic -- Alex Kruglov (Co-Founder & CEO, Pop.in)Alex Kruglov is the Co-Founder & CEO of Pop.in, a mobile app for interactive game nights. Alex started his career as a McKinsey consultant before going to business school and transitioning into media and entertainment. Prior to launching Pop.in, Alex worked at Fox and Sony and then served as the Head of Content Acquisition for Hulu in the early days of the video streaming service.
In this episode, Alex offers insight into the early days of video on-demand, particularly how Hulu emerged as Fox and NBC Universal’s response to the existential threat that YouTube and on...
2020-04-1551 min
All Things VideoMusic with a Message: Inspiring Others through Social Media -- Cameron Brown (Speaker, Coach, & Musician)Cameron Brown is a speaker, musician, and executive coach who empowers people to create lasting change. He has spoken at events across 4 continents, and his music has been streamed millions of times across 195 countries.
In this episode, Cameron and I discuss how social media has helped him share his message with a global audience and magnify his impact. He shares how music helped him process his feelings at a young age, leading to an early epiphany about living a life of purpose. Cameron encourages listeners to ask ourselves, “If this all ends today, what’s the one thin...
2020-03-2640 min
All Things VideoInfluencer-Driven Commerce (David Nicholls -- Founder & CEO, FlashFomo)David Nicholls is the Founder & CEO of FlashFomo, an online marketplace for Asian social influencers to create & sell personally branded products via flash sales. Prior to FlashFomo, Dave served as General Manager of Brave Bison APAC and later as CEO, Australia for WebTVAsia.
In this episode, Dave shares his experience selling digital advertising and branded content that ultimately served as the inspiration for helping influencers launch their own product lines. We also acknowledge that such a business wouldn’t have been possible a decade ago – FlashFomo leverages several recent innovations, from influencer marketing to just-in-time manufacturing and drop...
2020-03-1628 min
All Things VideoThe Magic Triangle: Creating Social Content with Celebrities, Influencers, & Brands -- Karyn Spencer (SVP Partnerships, Whalar)Karyn Spencer is the SVP, Partnerships for Whalar, a full service influencer marketing agency. Karyn started her career at a talent agency and then worked as Ashton Kutcher’s assistant, helping him in the race against CNN to reach 1M Twitter followers. Over the next 5 years, she worked her way up to VP of Production and then transitioned into talent management with Chris Lighty at Violator Management. She later served as Director of Communications for Tyra Banks, VP of Brands at theAudience, and Head of Creator Development for Vine. Most recently, she served as VP of Hello Lab for AT...
2020-03-1250 min
All Things VideoCreating Digital-First Entertainment -- Greg Kampanis (SVP of Global Digital Networks, Blue Ant Media)Greg Kampanis is the SVP of Global Digital Networks for Blue Ant Media, an international content producer, distributor, and channel operator. Blue Ant is also the parent company of Omnia Media, a gamer talent network that creates social content and podcast shows for digital and OTT platforms. Greg started his career in consulting then transitioned into entertainment after grad school, working in business development at Viacom. He later served as SVP of Business Development and Operations for South Park Digital Studios and most recently as SVP, Studio for izo.
In this episode, Greg and I examine the...
2020-03-0533 min
All Things VideoLive Episode! The Intersection of Journalism and Online Video -– Christian Bennett (Executive Editor of Video Journalism, The Guardian)Christian Bennett is the Executive Editor of Video Journalism at The Guardian, one of the UK’s oldest and most trusted publications. Christian studied radio and television at Bournemouth University and began his career as a video editor for RDF Television. Since then, he has spent nearly 12 years helping to shape The Guardian’s video strategy.
This special live episode took place on February 21, 2020 at VidCon London. During our discussion, Christian explains how the Internet fundamentally changed The Guardian’s business, providing it with a global platform virtually overnight. Christian offers his take on digital-first news publishers, descri...
2020-02-2847 min
All Things VideoRedefining the Broadcast: The Future of Live Streaming -- Ari Evans (Founder & CEO, Maestro)Ari Evans is the Founder & CEO of Maestro, an engagement and analytics platform for enterprise live streamers. Prior to launching Maestro, Ari worked as an analyst at Goldman Sachs, a product manager at Zynga, and a developer team lead for Ultra Music Festival. More recently, he served as Founder & CEO of LessThan3, which created virtual venues for live music events to be experienced online.
In this episode, Ari and I discuss the future of gaming, esports, and live streaming. Ari explains that he initially set out to build live streaming software for the music industry but ultimately...
2020-02-2745 min
All Things VideoFrom Talk Show to Term Sheets: Investing in Female Entrepreneurs -- Jesse Draper (Founding Partner, Halogen Ventures)Jesse Draper is the Founding Partner of Halogen Ventures, an early stage VC fund focused on female-founded consumer technology companies. Jesse started her career in entertainment, landing a part as a series regular on a Nickelodeon show before launching her own program: “The Valley Girl Show.” The Emmy nominated talk show, which started on YouTube and later transitioned to television, featured interviews with legendary entrepreneurs like Mark Cuban, Sheryl Sandberg, Jessica Alba, and Eric Schmidt. Jesse also interviewed many aspiring female entrepreneurs and began angel investing before raising her first venture fund.
In this episode, Jesse shares her...
2020-01-2837 min
All Things VideoThe Evolution of Influencer Marketing -- Emily Fonda & Jay Kent-Hume (Co-Founders, The Sociable Society)Emily Fonda and Jay Kent-Hume are the Co-Founders of The Sociable Society, a talent management firm and influencer marketing agency that works with influencers across the U.S. and Canada. Prior to launching The Sociable Society, Emily worked in public relations and Jay worked in staffing and recruitment.
In this episode, Jay and Emily discuss the evolution of influencer marketing over the past decade and their predictions for the future. We explore how product reviews and recommendations shifted from word of mouth and celebrity endorsements to online ratings and influencer recommendations. We also evaluate the impact of...
2019-10-1450 min
All Things VideoStartups vs. Incumbents: Innovation in Media and Entertainment -- Eric Peckham (Media Columnist, TechCrunch)Eric Peckham is an analyst for TechCrunch and the creator of the Monetizing Media newsletter. Earlier in his career, he worked in startups and venture capital in New York and Los Angeles.
In this episode, Eric and I discuss how media industry realignment favors incumbents over new entrants – a seemingly new phenomenon given platform shifts had historically offered greater opportunity for startups. According to Eric, there are a few elements at play. For one, many startups are staying private longer and opting for strategic exits rather than IPOs, which makes it easier for cash-rich tech giants to ac...
2019-10-0440 min
All Things VideoTV Host Turned Social Influencer & Entrepreneur -- Rachel David (Founder & President, Hashtag Communications)Rachel David is the Founder & President of Hashtag Communications, a social media consultancy focused on influencer marketing. Prior to launching Hashtag, Rachel co-created and hosted BestFan TV and then served as a producer and host for Your World This Week with Rogers Communications.
In this episode, Rachel shares her experience as a traditional media host, social media creator, and entrepreneur. She explains the differences between the Canadian and U.S. creator ecosystems and offers advice to local advertisers seeking to find influencers with an engaged regional audience. She also explains why she began to focus on creating...
2019-08-2137 min
All Things VideoThe Secret Behind Specialty Programming -- Fred Seibert (Chief Creative Officer, WOW! Unlimited Media)Fred Seibert is the Chief Creative Officer of WOW! Unlimited Media, a Canadian animation and media holding company. Fred began his career in radio and music production before transitioning to television as MTV’s first Creative Director. He later co-founded a media branding agency and then served as President of Hanna-Barbera Cartoons before it was acquired by Time Warner. Fred was the Founder & CEO of Next New Networks, one of the first multi-channel networks which was acquired by YouTube in 2011, after which he founded Frederator, which he’s run for the past 23 years.
In this episode, we disc...
2019-08-161h 20
All Things VideoEye on APAC: Building a Digital Business in Emerging Markets -- Eugene Choi & Allen Lee (Co-Founders, Collab Asia)Eugene Choi and Allen Lee are the Co-Founders of Collab Asia. Eugene started his career in advertising, later worked at Korean media giant CJ E&M, and then worked on a number of independent projects in the digital media space. Allen, on the other hand, started out in finance and corporate development within the entertainment industry, initially working with more traditional studios before transitioning to digital.
In this episode, we examine digital media’s explosive growth in Asia, from emerging markets like China and Indonesia to more established territories like Korea and Japan. We discuss the competitive la...
2019-07-311h 04
All Things VideoAn Innovative Approach to Online Storytelling -- Bernie Su (Founder, 96 Next)Bernie Su is an Emmy and Peabody Award winning storyteller and the Founder of 96 Next, a production studio that creates interactive video series. Prior to 96 Next, Bernie co-founded Pemberly Digital, the studio behind hit digital shows The Lizzie Bennett Diaries and Emma Approved and later launched Canvas Media Solutions, which produced StyleHaul’s first original scripted series Vanity.
In this episode, Bernie and I discuss his approach to innovation for scripted series on social platforms, from pioneering affiliate marketing in Emma Approved to creating the first audience interactive show on Twitch with Artificial. We also debate the fu...
2019-07-191h 11
All Things VideoFrom the Army to The Apprentice: Lessons Learned from the Military, Donald Trump, & Venture Investing -- Kelly Perdew (Co-Founder, Moonshots Capital)Kelly Perdew is the Co-Founder & Managing General Partner of Moonshots Capital, a micro-venture fund that invests in extraordinary leadership. Kelly began his career as a First Lieutenant in the U.S. Army and then received his JD MBA from UCLA. After graduating, Kelly joined his first startup, serving as VP of Business Development for ImageTel International and later worked for Deloitte Consulting. In 2005, Kelly competed in and won season 2 of The Apprentice, after which he worked as an Executive Vice President in The Trump Organization for a year, published a book, and launched a speaking tour. Kelly has been...
2019-07-1552 min
All Things VideoAn Inside Look at the Australian Esports Market -- Chris Smith (Founder, BIG Esports and Co-Founder, Shade Crew)Chris Smith is the Founder of BIG Esports, a consultancy that helps non-endemic brands understand the esports industry, and the Co-Founder of Shade Crew, an influencer collective that promotes and develops the careers of online gaming talent. Earlier in his career, Chris worked in marketing, journalism, and community management within the esports space.
In this episode, we discuss what major game publishers are doing to develop the esports ecosystem around their popular titles. Chris also offers insight into the Australian esports industry and highlights key differences from the American and European markets. Finally, we debate the future...
2019-07-0132 min
All Things VideoThe Secret to Creating Breakthrough Digital Content -- Kai Hasson (Co-Founder & Creative Director, Portal A)Kai Hasson is the Co-Founder and Creative Director for Portal A, a digital studio that specializes in original productions and branded content.
In this episode, Kai and I discuss the evolution of branded entertainment over the past decade. Kai shares Portal A’s approach to creating “breakthrough content” and explains that the biggest shift has resulted from talent becoming the driving force for distribution. We also offer a few theories as to why traditional celebrities and athletes are now flocking to social media, from sports starting to emphasize individual superstars rather than the overall team to accelerating media cycles, which put pr...
2019-06-071h 05
All Things VideoCreating the Future of Kid-Centric Entertainment -- Chris Williams (Founder & CEO, Pocket.watch)Chris Williams is the Founder & CEO of Pocket.watch, a kid-centric entertainment studio. Chris began his career as one of the first 100 employees at Yahoo!, then launched his first startup, FanLib, which later rebranded as Take180 and was acquired by The Walt Disney Company in 2008. Chris spent 3.5 years at Disney and then joined Maker Studios as Chief Audience Officer. Maker was also acquired by Disney in 2014, and Chris spent another two years there before leaving to start Pocket.watch.
Chris and I cover a lot of ground in this episode, from creating participatory entertainment experiences around passionate subcultures to developing...
2019-05-201h 03
All Things VideoCreating Content for Good -- Sarah North (Head of Television & OTT, SoulPancake)Sarah North is the Head of Television & OTT for SoulPancake, a multi-platform studio and production company that develops content rooted in human connection and positivity. Prior to SoulPancake, Sarah served as a partner and executive producer at Mad Cow Productions.
In this episode, Sarah shares how SoulPancake stands out from a sea of escapist entertainment by creating uplifting content that explores the human experience. We also discuss media representation and what steps Hollywood needs to take to achieve diversity and inclusion. Finally, we discuss the changing content distribution landscape, from digital upstarts like Quibi to established destinations for premium content.
...
2019-05-1526 min
All Things VideoBeyond the Headlines: An Inside Look at Esports Journalism -- Graham Ashton (Business Journalist, The Esports Observer)Graham Ashton is a business journalist for The Esports Observer and host of The Esports Observer Podcast. Prior to TEO, Graham worked as a Content Editor for Pixsy and Partnership Coordinator for ICO3.
In this episode, Graham and I delve into recent esports news, from GenG and aXiomatic’s latest funding rounds to Rick Fox’s departure from Echo Fox after an internal incident involving racist hate speech. We discuss how politicians are embracing esports as a way to create jobs and promote tourism, as exemplified by Katowice’s rise as a global esports hub. Graham also shares his take on the...
2019-05-0835 min
All Things VideoTwo YouTube Experts Share the Secret to Growing Your ChannelTom Martin and Carlos Pacheco are the hosts of The Video Insiders Podcast, sharing the strategies and tactics for successfully managing your YouTube channel. Tom is also the Founder & CEO of Channel Fuel, a YouTube consultancy and channel management firm. Prior to Channel Fuel, Tom worked as a Sr. YouTube Channel Manager at BBC Worldwide and the Head of Audience Development for Endemol Shine.
Carlos is a Partner and Chief Operating Officer at Truly, a social agency that specializes in brand publishing programs, growing customer communities, and amplifying word of mouth. Prior to joining Truly, Carlos served as the Digital...
2019-05-0751 min
All Things VideoInnovation in Esports: An Inside Look at the Pro Gaming Industry -- Josh Swartz (COO, Popdog)Josh Swartz is the COO of Popdog, an esports technology and services company. Josh started his career as General Counsel of iFilm and later served as COO of Wasserman, President of Relativity Sports, and Managing Partner of Diamond Ridge Ventures. Most recently, Josh co-founded Catalyst Sports & Media, which joined the Popdog family in December 2018.
In this episode, Josh and I discuss the increasing competition for esports player representation from both established talent management firms and new entrants. We also examine the differences between traditional sports and professional gaming, and Josh argues that esports teams are not analogous to pro sports...
2019-05-0125 min
All Things VideoThe Cultural Impact of Social Media Entertainment -- David Craig (Clinical Associate Professor, USC)David Craig is a Clinical Associate Professor of Communication and Journalism at the University of Southern California (USC). David is also the co-author of multiple books and articles about social media entertainment and the rise of creator culture. Prior to academia, David spent three decades as a Hollywood producer and television executive, during which time his projects received over 60 Emmy, Golden Globe, and Peabody nominations.
In this episode, David and I explore the cultural influence of social media entertainment. Much attention is paid to shocking and negative online content, but David argues that progressive voices are leveraging social media to...
2019-04-2944 min
All Things VideoBuilding an Outsourced Entertainment Studio -- James DeJulio (Co-Founder & CEO, Tongal)James DeJulio is the Co-Founder & CEO of Tongal, a global community of creators that develops video content for networks, studios, and brands. Prior to launching Tongal, James was an executive at How2TV, The Robert Evans Company / Paramount, and Half Shell Entertainment.
In this episode, we explore the changing nature of the entertainment landscape. James argues that the traditional Hollywood model is outdated, which has led to fewer films being produced, a greater reliance on sequels built around major franchises, and a risk aversion that prohibits creativity and experimentation. As a result, James and his partners launched Tongal to provide...
2019-04-1846 min
All Things VideoAdvocating for Equal Pay -- Jacqueline Twillie (Founder & President, ZeroGap)Jacqueline Twillie is the Founder & President of ZeroGap, which provides training programs for women's leadership development. ZeroGap’s mission is to eliminate the gender wage gap and increase the longevity of women in leadership roles, particularly within male-dominated industries. Jackie is also an instructor for General Assembly, career coach, and the best-selling author of Navigating the Career Jungle: A Guide for Young Professionals.
In this episode, Jackie offers suggestions to help women improve their executive presence, risk and resilience, and negotiation skills. She encourages young women to “stand in your success” by accepting praise in the workplace and shares some lesson...
2019-04-1520 min
All Things VideoExploring the Intersection of Politics and Social Media -- Chris Stokel-Walker (Journalist)Chris Stokel-Walker is a British journalist specializing in YouTube and digital culture. His work has appeared in a variety of publications, including BBC, Wired, The Economist, The Guardian, and BuzzFeed.
In this episode, Chris and I explore the intersection of politics and social media platforms. We discuss U.S. Senator Elizabeth Warren and U.K. Chancellor Philip Hammond’s recent critiques of large tech firms, social media’s impact on the changing nature of public speech, and the implications of fake news. Chris also shares a few findings from his upcoming book YouTubers, including the impact of YouTube’s recent policy...
2019-04-1032 min
All Things VideoInvesting in the Future of the Creator Economy -- Benjamin Grubbs (Founder & CEO, Next 10 Ventures)Benjamin Grubbs is the Founder & CEO of Next 10 Ventures, an investment firm that incubates and accelerates new businesses within the global creator economy. Prior to launching Next 10, Ben spent 15 years in Southeast Asia helping to grow the Yahoo! broadcast business, spearheading eBay’s marketing efforts, and leading Turner’s interactive media group. Most recently, he served as the Head of YouTube Kids in APAC and then the Global Head of Top Creator Partnerships for YouTube.
Ben and I cover a lot of ground in this wide-ranging conversation, from his experience building commerce and media businesses in APAC to his decision to l...
2019-03-261h 10
All Things VideoCreating Mobile-First Entertainment Experiences -- Jesus Chavez (CEO, Vertical Networks)Jesus Chavez is the CEO of Vertical Networks, a digital studio that produces mobile-first content. Prior to Vertical Networks, Jesus was an executive at Univision for 8 years and then served as COO of mitú.
In this episode, we share the recipe for success as a digital publisher: develop IP, distribute across multiple platforms, and pursue multiple revenue streams. We also discuss the future of mobile entertainment and how to engage an audience in a distracted environment. Finally, Jesus offers his thoughts on Mitú’s decision to pivot from an MCN to a consumer-facing brand, Netflix’s interactive episode of Black Mirror...
2019-02-2530 min
All Things VideoDigital Disruption in the Publishing Industry -- Chang Kim (Founder & CEO, Tapas Media)Chang Kim is the Founder & CEO of Tapas Media, a content publishing, distribution, and monetization platform for comic artists, illustrators, and novelists. Prior to Tapas, Chang worked at Samsung and then co-founded Korean blogging software company TNC, which was ultimately acquired by Google.
In this episode, we explore the digital disruption of the publishing industry. From the early days of blogging to today’s ebooks, online newspapers, and digital magazines, we evaluate the cost advantages and interactivity of digital versus physical distribution. Chang also shares lessons learned from the gaming industry, from monetization models like virtual credits and in-app purchases to...
2019-02-1330 min
All Things VideoThe Magic Behind Experiential Marketing -- Justin Lefkovitch (Founder & CEO, Mirrored Media)Justin Lefkovitch is the Founder & CEO of Mirrored Media, an experiential marketing agency that works with brands, music artists, and influencers. Justin launched the business in 2010 after graduating from Pepperdine University.
In this episode, we dive deep into the world of experiential marketing, and Justin explains what it takes to create memorable events worth sharing. We also discuss the resurgence of touring and live events as a significant revenue driver for the music industry and debate the possibility of new music services like Spotify and Apple Music launching new artists directly without help from traditional record labels. Finally, Justin predicts...
2019-02-0629 min
All Things VideoEvolution of Esports: The Growth of the Competitive Gaming Industry -- Benedikt Kraus (Esports Veteran & Advisor)Benedikt Kraus is an esports industry veteran and the former Vice President of Global Media Network at ESL. Prior to joining ESL, Benedikt competed in professional Counter-Strike, worked as an editor at early esports magazines, and served as a TV editor for GIGA Digital Television.
In this episode, we discuss the evolution of esports and the competitive gaming industry. Benedikt explains how monetization has improved over time, from the early days of display advertising to the current focus on influencer marketing and integrated sponsorships. We also debate the merits of a franchise system versus open leagues, the future of new...
2019-01-3023 min
All Things VideoPutting the Audience Front and Center -- Jim Louderback (GM & SVP VidCon, Viacom)Jim Louderback is the GM & SVP VidCon at Viacom, overseeing the world’s largest event series for online video creators, fans, and industry executives. Jim began his career in consulting and publishing, helping companies navigate the transformation to online media. In 2007, he became the CEO of Revision3, one of the first online video networks, which Discovery acquired in 2012. Since then, he spent his investing in and advising early stage companies before joining VidCon full time in 2017.
We cover a lot of ground in this episode, from YouTube’s unique approach to community and monetization that differentiated it from other early vide...
2019-01-1045 min
All Things VideoUnlocking Monetization for Digital Publishers & Podcast Networks -- Jen Sargent (COO, Wondery)Jen Sargent is the COO of Wondery, the podcast network behind hits like Dr. Death, Gladiator, and Business Wars. Prior to Wondery, Jen worked in investment banking at J.P. Morgan and venture capital at Bertelsmann in addition to gaining experience as an operator through her time at DoubleClick and Reed Business Information. She took the entrepreneurial leap in 2008, co-founding the digital media company HitFix, which was acquired by Uproxx in 2016.
In this episode, we discuss a number of challenges facing digital publishers, particularly the need to diversify their revenue streams and improve their unit economics. At the same time...
2018-12-2738 min
All Things VideoFrom Fame to Fortune: Monetizing Digital Influence -- Drake Rehfeld (CEO, Demeanor)Drake Rehfeld is the CEO of Demeanor, a platform that helps social influencers create and sell products to their fans. Prior to Demeanor, Drake worked in research engineering at Snapchat and then served as Head of Engineering at Team 10.
In this episode, we discuss alternative monetization opportunities for influencers. Drake encourages creators to move beyond advertising and merchandise sales to build lasting businesses that align with their personal brands. He shares his experience building products for influencers that launch with built-in audience and distribution, so the primary challenge becomes user retention and monetization. We also touch on the YouTube Rewind 2018...
2018-12-2027 min
All Things VideoAn Inside Look at the OTT Video Landscape -- Ed Laczynski (Founder & CEO, Zype)Ed Laczynski is the CEO of Zype, a B2B technology company that enables OTT video distribution for media companies. Prior to Zype, Ed served as SVP Cloud Services at Datapipe and then CEO of Clearlogin. Earlier in his career, he worked as a software engineer in the finance and advertising industries before launching his first startup, a tech consulting firm called Ltech.
In this episode, we explore everything related to Over The Top (OTT) video distribution. This technological shift is fundamentally changing the way consumers watch video from traditional broadcast and cable to Internet-delivered content. Ed explains the different...
2018-11-2545 min
All Things VideoReturn on Influence: A Performance-Focused Marketing Approach -- Bill Carmody (CEO, Trepoint)Bill Carmody is the CEO of Trepoint, a marketing agency that provides performance-focused services to challenger brands. Bill has spent his entire career in the agency world, from early positions at Modem Media, Ogilvy & Mather, and Marden-Kane to his first entrepreneurial endeavor as Co-Founder & CMO of the Seismicom agency.
Bill is also an accomplished author, public speaker, and leadership coach. He’s generously offered to provide All Things Video listeners with a free one-hour coaching session, available on his website: http://billcarmody.com/atv
In this episode, we discuss how to measure the ROI of social media, and Bill shares som...
2018-10-2537 min
All Things VideoInnovating at the Intersection of Music & Technology -- Bob Moczydlowsky (Managing Director, Techstars Music)Bob Moczydlowsky is the Managing Director of Techstars Music, a startup accelerator that invests in early stage music companies. Prior to Techstars, Bob oversaw music information at Yahoo!, then joined Topspin for 5+ years until its acquisition by Beats by Dre, and most recently led U.S. music partnerships at Twitter.
In this episode, we discuss Myspace’s impact on the importance of social media for musicians, the voice technology revolution, and the future evolution of music streaming services. We also consider how social media platforms can offer deeper engagement opportunities for superfans without disrupting the user experience. And finally, Bob sh...
2018-10-1836 min
All Things VideoPlatform Wars, Creator Burnout, and the Power of Online Communities -- Matt Labate (SVP Digital, Fine Brothers Entertainment)Matt Labate is the SVP Digital at Fine Brothers Entertainment, a next-gen media company and leader in digital programming. Matt started his career in independent film, then joined the Sony Pictures digital team. After a brief entrepreneurial stint, he joined Revision3 prior to its acquisition by Discovery, and then served as VP Creative at Reach Agency before making the move to FBE.
In this episode, we discuss the “platform wars” and social media sites’ increasing feature homogenization as they compete for user attention. Matt shares FBE’s experience creating content for Facebook and their strategy for bringing platform intentionality into the prod...
2018-10-0535 min
All Things VideoSolving Music’s Monetization Problem -- Jeff Ponchick (Co-Founder & CEO, Repost Network)Jeff Ponchick is the Co-Founder and CEO of Repost Network, a music distributor on a mission to help independent artists make a living from their work. Prior to Repost, Jeff was an early employee at Jukin and Fullscreen.
In this episode, we discuss digital’s tremendous impact on the music industry, though it still has a long way to go. Jeff explains that only 12% of music’s $38B annual revenues are paid out to artists, largely due to unnecessary intermediaries and systemic inefficiencies for claiming royalties. But new technologies like blockchain offer promising solutions to the complex rights issues, while new...
2018-09-2837 min
All Things VideoNews Media’s Digital Disruption: How Smartphones and Social Platforms Gave Rise to Citizen Journalism -- Jon Cornwell (Co-Founder & CEO, Newsflare)Jon Cornwell is the Co-Founder and CEO of Newsflare, an online marketplace for user-generated news content. Prior to Newsflare, Jon worked as a management consultant and then launched his first venture: Clear Cell Group.
In this episode, we examine digital media’s transformation of the news business. We discuss how social media and the smartphone revolution gave rise to citizen journalism, examine differences between state-funded and private news organizations, and contemplate a more curated, consumer-funded model for the future of news. Finally, we debate whether the economic incentives of the news business are increasingly at odds with consumers’ informational interests and...
2018-09-1427 min
All Things VideoInvestigating the Intersection of Media & Technology -- David Bloom (Journalist & Educator)David Bloom is a journalist, strategist, and educator who has been covering the intersection of entertainment and technology for more than two decades. He writes weekly columns for Tubefilter and TV[R]ev, teaches at the USC School of Cinematic Arts, and hosts a podcast called Bloom in Tech.
David and I cover a wide range of topics in this episode, from Netflix’s aggressive content spending and Facebook Watch’s international launch the rise of the celebrity showrunner. We also examine the FTC’s treatment of influencer marketing campaigns versus celebrity endorsements and debate the issue of censorship on social...
2018-09-1053 min
All Things VideoAn Inside Look at the Brazilian Media Space -- Guga Mafra (Co-Founder, Amazing Pixel)Gustavo (Guga) Mafra is a serial entrepreneur focused on the digital media space in Latin America. For the last 4 years, he served as the Co-Founder of Amazing Pixel, one of Brazil’s leading multi-channel networks and original content studios. Prior to Amazing Pixel, Guga worked at an advertising agency and later became CEO of FTPI Digital / Boo-Box.
In this episode, Guga shares what motivated him to launch a boutique influencer network aimed at providing a better experience for Brazilian talent. We also discuss the differences between doing business in the U.S. and Brazil and the shift to video-on-demand, which is...
2018-09-0442 min
All Things VideoReinventing Music Distribution through Social Influencers -- Marc Schrobilgen and Christopher Brereton (Thematic)Marc Schrobilgen (Co-Founder & CEO) and Christopher Brereton (President & Chief Product Officer) are the creators of Thematic, a creative exchange that grants influencers access to great music and helps artists reach new audiences. Prior to Thematic, Marc spent 20+ years in the music industry, serving as the CEO of Threshold Media and most recently CEO of Spin Move Network. Chris comes from a product and technology background, pioneering software solutions at Inspire and Cornerstone OnDemand in addition to several entrepreneurial ventures, including Tayamo and PwrdBy.
In this episode, we discuss massive shifts in the music industry over the last 20 years that have...
2018-08-2531 min
All Things VideoFrom Saturday Morning Cartoons to Smosh: Building World-Class Media Brands -- Barry Blumberg (CCO, Mammoth Media)Barry Blumberg is the Chief Content Officer of Mammoth Media, a mobile entertainment studio behind the popular Yarn and Wishbone apps. Prior to Mammoth, Barry was an EVP at Harvey Entertainment and President of TV Animation for Disney. After leaving Disney, Barry discovered Ian Hecox and Anthony Padilla, the creative comedy duo behind Smosh, and helped them build the brand into a powerful digital franchise.
In this episode, we discuss Barry’s penchant for breaking with tradition to create new media experiences, from reinventing Saturday morning cartoons to redefining youth entertainment through mobile content. Barry also recounts the story of Sm...
2018-08-1755 min
All Things VideoCreating Brand-Safe Neighborhoods Among Sprawling Digital Cities -- Michael Wayne (Co-Founder & CEO, Kin Community)Michael Wayne is the Co-Founder & CEO of Kin, a women’s lifestyle entertainment company. Prior to Kin, Michael worked in marketing and business development for Sony Pictures, LAUNCH Media, and ABC Television.
In this episode, we discuss Michael’s entrepreneurial journey, from organizing concerts in high school and an off-hand comment by Rolling Stone founder Jann Wenner that motivated Michael to start his first business, to the LAUNCH Media IPO and what inspired him to create Kin in 2007. We also explore digital’s protracted disruption of media and entertainment and debate whether content companies or distribution channels will control the indust...
2018-08-091h 08
All Things VideoExploring the Sunny and Dark Sides of Media -- Dr. Jessica Taylor Piotrowski (Director, Center for Research on Children, Adolescents, and the Media)Dr. Jessica Taylor Piotrowski is an Associate Professor in the Amsterdam School of Communication Research and the Director of the Center for Research on Children, Adolescents, and the Media. She is also the co-author of Plugged In: How Media Attract and Affect Youth, which offers great insight into her research. Prior to academia, Jess worked at major children’s entertainment companies like PBS and Nickelodeon.
This is a special episode recorded live at VidCon 2018, in which we explore what Jess calls the “sunny and dark sides of media.” We address concerns of media addiction and whether media violence leads to aggres...
2018-07-1224 min
All Things VideoBringing Accountability to Influencer Marketing -- Chris Landa (Founder, Transparent Influence)Chris Landa is the Founder of Transparent Influence, a review platform for influencers and their past branded work. Prior to Transparent Influence, Chris worked at CAA before entering the digital space as an early employee at Machinima, Base79, and YouNow.
In this episode, we discuss the early days of MCNs and why their value proposition changed over time. We also talk about ongoing consolidation in both traditional and digital media, live video’s challenge with content moderation, and the increasing convergence of social platforms as they copy each others’ most popular features. Finally, we dive into issues around talent reliability and...
2018-06-2942 min
All Things VideoFrom Enthusiast Niche to Cultural Mainstream: The Gaming Revolution -- Greg Borrud (Co-Founder & CEO, Seismic Games)Greg Borrud is the Co-Founder & CEO of Seismic Games, an LA-based game studio that develops next generation social games franchises across digital platforms. Prior to Seismic, Greg co-founded Pandemic Studios, which produced several best selling game titles, including ‘Star Wars: Battlefront,’ ‘Mercenaries,’ and ‘Destroy All Humans.’ Greg got his start in the video game industry as a Producer working for Activision producing PC games like ‘Dark Reign’ and ‘Muppet Treasure Island’.
In this episode, we discuss the technical and creative changes in the gaming industry over the last 25 years, but note that the most significant shift has been cultural. Gone are the days of the...
2018-06-1840 min
All Things VideoRedefining Cultural Perceptions through Media -- Jennifer Perri (VP, Univision Creator Network)Jennifer Perri is the Vice President of the Univision Creator Network at Univision Communications, which creates engaging content for Hispanic and Latino Americans. Prior to Univision, Jen was an early employee at several defining online video companies, including CurrentTV, Big Frame, and Collective Digital Studio. She has also consulted for a number of large media brands and independently managed digital talent like Jenna Marbles throughout her career.
We cover a wide range of topics in this conversation, from Univision’s decision to build rather than buy an MCN to Al Gore’s love of karaoke and the possibilities for blockchain to e...
2018-05-2346 min
All Things VideoThe Music Industry in the 21st Century -- Yannick Luna (Empire Collective)Yannick Luna is the Founder and CEO of Empire Collective, an influencer network of music, sports, and gaming creators. Earlier in his career, Yannick worked for Atlantic Records, Roc Nation, and Machinima and also launched his own music curation channel to showcase independent artists.
In this episode, we discuss the music industry’s slow transition from physical to digital distribution and direct-to-consumer monetization options for emerging artists. We also challenge the public vilification of early MCNs for allegedly pursuing “quantity over quality” by understanding the historical context and incentives that drove their behavior. Finally, we discuss Drake and Ninja’s Fortnite...
2018-05-1127 min
All Things VideoAn Inside Look at Talent Representation -- Scott Fisher (Founder, Select Management Group)Scott Fisher is the Founder of Select Management Group, an independent management company that represents top digital talent like Gigi Gorgeous, MyLifeAsEva, and Tess Christine.
In this episode, Scott offers advice to emerging digital talent, encouraging them to hone their authentic voice and build an audience rather than chasing money and fame. He explains how he helps talent develop a 360 business, which includes live appearances, consumer products, and original productions. One such project is the award-winning documentary “This Is Everything: Gigi Gorgeous,” which Select produced to help bring greater awareness and acceptance to the transgender community. Finally, we divulge some of o...
2018-04-1830 min
All Things VideoHope and Healing Through Media -- Terri Matthews (Founder, Jaden’s Voice)Terri Matthews is the Founder of Jaden's Voice, a nonprofit organization that serves children and families impacted by autism. Terri is also a serial entrepreneur, motivational speaker, and consultant who specializes in human resources and crisis management.
In this episode, we discuss Terri’s entrepreneurial journey and the difference between for-profit businesses and the nonprofit world. She shares her experience as a mother of an autistic child, which inspired her to launch Jaden’s Voice and support other families through advocacy. Terri’s desire to challenge the stigmas around autism and share uplifting stories from her advocacy work motivated her to cre...
2018-04-0945 min
All Things VideoBetting Big on the Attention Economy –- Arthur Wang (CMO, Super Deluxe)Arthur Wang is the Chief Marketing Officer of Super Deluxe, a multi-platform entertainment company focused on creative youth. Prior to joining Super Deluxe, Arthur founded a number of startups focused on performance-based marketing before joining CBS Interactive as Vice President of Audience Development and Acquisition. Arthur is an active mentor at Muckerlab, where he offers advice to early stage consumer Internet companies.
In this episode, we discuss a few of online video’s inherent challenges: from adapting to constantly changing social algorithms to betting on future monetization opportunities. Arthur shares some of the creative strategies Super Deluxe uses to engage Am...
2018-02-2040 min
All Things VideoFrom Net Neutrality to PayTV Resegmentation: Key Themes Impacting Online Video -- Jason Peterson (Chairman, GoDigital Media Group)Jason Peterson is the Chairman of GoDigital Media Group, a media and technology holding company focused on IP rights management and distribution. Its operating subsidiaries include AdShare (social media monetization for content rights holders), ContentBridge (digital supply chain software provider), Cinq Music (Grammy winning record label), VidaPrimo (Hispanic targeted music video network), Distribber (movie distributor), and Tunnel Post (post production services).
In this episode, we discuss sweeping changes in the online video landscape, including Internet Neutrality, the resegmentation of the $287B pay TV business for Internet delivery, and the price gap between ad supported and subscription models. We also trace...
2018-01-1941 min
All Things VideoBecoming the Best in the Universe -- George Ouzounian (Author and Internet Personality)George Ouzounian is a humorist, New York Times best-selling author, and Internet personality best known by the pseudonym Maddox. His website The Best Page in the Universe, YouTube channel The Best Show in the Universe, and podcast The Best Debate in the Universe all feature his satirical, highly opinionated take on a wide variety of topics.
In this episode, we discuss the beginnings of George’s writing career and the evolution of his work as an independent content creator. He shares his take on YouTube’s 2017 Adpocalypse and Elsagate scandals, calling creator complaints about YT demonetization “conspiratorial, immature, stupid, and contra...
2018-01-1651 min
All Things VideoBringing Cartoons to Life: Toonstar Animates Young Audiences -- John Attanasio & Luisa Huang (Co-Founders, Toonstar)John Attanasio and Luisa Huang are the co-founders of Toonstar, a mobile app that allows creators to live stream as cartoon characters. John and Luisa are veterans of the Hollywood studio system, who prior to Toonstar, spent 15+ years developing franchises for Disney, DreamWorks, and Warner Bros. After discovering a gap in animation programming for teens and tweens, they designed Toonstar as a mobile app for young audiences to easily create and share cartoon content, unencumbered by the expensive and time consuming process of traditional animation.
In this episode, we discuss what motivated these traditional media alumni decided to launch a...
2018-01-1258 min
All Things VideoFrom Fantasy Football to Professional Gaming: Online Video’s Impact on Sports -- Dave Meltzer (Co-Founder & CEO, Sports 1 Marketing)Dave Meltzer is the Co-Founder and CEO of Sports 1 Marketing, a sports marketing agency and consultancy started in 2010 with Hall of Fame quarterback Warren Moon. Earlier in his career, Dave was a technology executive at Westlaw, Thomson Reuters, and Accenture, and he helped Samsung launch the world’s first smartphone. Dave is the author of two books, a highly sought keynote speaker, and philanthropist.
In this episode, we discuss how the democratization of media is hurting traditional broadcasters like ESPN and why the rise of fantasy sports has led to a greater emphasis on personal branding for athletes over traditional te...
2017-11-1721 min
All Things VideoUnifying Asia through Media -- Fred Chong (Co-Founder & CEO, Prodigee Media and WebTVAsia)Fred Chong is the Co-Founder and CEO of Prodigee Media and WebTVAsia. Fred is an award-winning filmmaker and serial entrepreneur from Malaysia who sold his first venture, mobile ringtone company Hipmobile, to YTL in 2002. He went on to launch Prodigee Media in 2005 to focus on the emerging new media industry and encourage digital content creation in Asia.
In this episode, we discuss the differences between Western and Asian media, particularly limited infrastructure which has led many Asian countries to skip entire generations of technology like landline phones and cable TV. Fred explains that 95% of the content WebTVAsia and its creators...
2017-11-1319 min
All Things VideoCultural Divide: The TV vs. Internet Generation -- Cenk Uygur (Founder & CEO, TYT Network)Cenk Uygur is the founder and host of the world’s largest online news show “The Young Turks” and CEO of the TYT Network. Cenk has had a long career as a political commentator and blogger, having voiced his opinions on CNN, FOX News, Al Jazeera, Sirius Satellite Radio, NPR, and MSNBC. Prior to launching TYT, Cenk was a lawyer, TV writer, and host.
In this wide-ranging conversation, we discuss what Cenk calls “the greatest cultural divide […] in this country’s history”: those age 35+ that grew up on TV and Millennials that grew up on the Internet. He predicts that the traditiona...
2017-10-2652 min
All Things VideoThe End of Interruptive Advertising -- Kyle Heller (Co-Founder & CSO, Cinematique)Kyle Heller is the Co-Founder and Chief Strategy Officer of Cinematique, a technology platform for interactive and shoppable video. Prior to launching Cinematique, Kyle founded online-voting platform Convote and award-winning production company Varient.
In this episode, we chronicle Kyle’s journey from filmmaker to tech entrepreneur and discuss interactive video experiences. Kyle points out that the video format hasn’t changed much in the past century, but now that we’re all on connected devices, the future of video will be much more immersive. In an era of ad blockers and short attention spans, native advertising, influencer marketing, and interactive conten...
2017-09-2029 min
All Things Video“Creating This World”: Producing Original Content for Online Video -- Artur Filipowicz (Head of Video Production, Mediakraft)Artur Filipowicz is the Head of Video Production at Mediakraft Poland, appearing on camera and working behind the scenes to create several original productions. Prior to Mediakraft, Artur worked at the European Student Forum (AEGEE) and Grupa Wirtualna Polska.
In this episode, Artur and I discuss the creative side of the online video industry and some of the market challenges intrinsic to Eastern Europe: from low CPMs to difficulty attracting international audiences. Artur shares his experience working in the Middle East – from producing Egyptian tourism videos to teaching deaf students in Qatar how to create their own content and publish to...
2017-08-2323 min
All Things VideoAn Inside Look at Social Video Advertising -- Loren Rochelle (Co-Founder & CEO, NOM)Loren Rochelle is the Co-Founder and CEO of Not Ordinary Media (NOM), which helps advertisers optimize video buys across social media platforms. Prior to launching NOM, Loren was an Account Director at Giant Media and the VP of Accounts at Channel Factory.
In this episode, Loren explains the evolution of social video distribution – from the early days of video seeding to today's more transparent and data-driven approach to paid media. We discuss industry challenges like brand safety, the emergence of Snapchat and Musical.ly as new video platforms, and Loren’s predictions about the future growth of live streaming and shop...
2017-08-1837 min
All Things VideoThe Future of Esports: How Online Video Impacts Competitive Gaming (VidCon 2017 Panel)This is a special live episode that was originally recorded as part of VidCon 2017’s Industry Track. Our guests include:
• Steve Arhancet (Co-CEO of Team Liquid)
• Michal Blicharz (VP, Pro Gaming at ESL)
• Justin Dellario (Director of Esports Programs at Twitch)
• Stan Press (Managing Director, Digital and Gaming at Magid Advisors)
In this episode, we discuss the growing popularity and commercial success of esports. We examine the differences between competitive gaming and traditional sports, debate the key metrics for measuring audience engagement, and offer suggestions to make esports more accessible to mainstream audiences. Finally, the panelists offer their predictions for the contin...
2017-08-0248 min
All Things VideoQuantifying Influence: Helping Creators Understand Their Value -- Chad Sahley and Sam Michie (Co-Founders, Social Bluebook)Chad Sahley and Sam Michie are the Co-Founders of Social Bluebook, a resource to help creators find their brand value and give them a starting point in negotiations. Chad began his career at ABC and then started his own production company, Hieroglyphic Productions. Sam worked in technology sales at Adaptive Computing before transitioning to digital media and entertainment with a job at Maker Studios, where he met Chad. Inspired by their experience at Maker, Chad and Sam decided to launch Social Bluebook to help creators make a living by doing what they love.
In this episode, Chad and Sam share...
2017-07-1748 min
All Things VideoOnline Video in Poland: Lessons from an Expat Entrepreneur -- Ryan Socash (Managing Director, Mediakraft Poland)Ryan Socash is the Managing Director of Mediakraft Poland, a next-generation media company focused on lifestyle content for young audiences. Prior to joining Mediakraft, Ryan was a successful musician, radio host, and TV personality – sharing his experiences as an American expat in Poland, the country he so affectionately calls “the true romance of my life.”
In this episode, we learn about Ryan’s entrée into the media business – from an early start in the music industry to becoming a radio personality, and ultimately being tapped to lead Mediakraft’s expansion into Poland. Attracted by the possibilities YouTube offered as “a platform with...
2017-07-0851 min
All Things VideoAn Inside Look at the Japanese Video Market -- Rene Paulesich (Global Alliance Lead, UUUM)Rene Paulesich is the Global Alliance Lead for UUUM, one of Japan’s leading digital entertainment companies. Prior to joining UUUM, Rene worked in localization for major game publishers Square Enix and Nintendo in Europe, before making his way to Japan to join a small studio where he could be more involved in the game development process.
In this episode, Rene and I discuss the Japanese video market and his role in fostering international partnerships for UUUM. Rene offers insight into Japan’s fascination with YouTube and Twitter, though Facebook, live streaming, esports, and SVOD / OTT have yet to garner much...
2017-07-0252 min
All Things VideoWhat Qualifies as a YouTube View?This episode explains what YouTube considers a view. YouTube maintains a very stringent standard, defining a view as a user-initiated playback that fulfills its video completion rate requirements. We also reveal why the YouTube view counter occasionally freezes and why views can be removed from a video in certain circumstances.
Host: James Creech
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key is...
2016-08-1506 min
All Things VideoThree Drivers of YouTube Viewership: Subscribers, Search, and SharingThis episode explains the difference between owned, paid, and earned (organic) media as well as the three drivers of YouTube viewership: subscribers, search, and sharing. We offer suggestions to increase views from each component and recommend ways to leverage all three pillars for a comprehensive audience growth strategy.
Host: James Creech
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping th...
2016-08-1405 min
All Things VideoUnlocking Audience: Social Video Growth StrategiesIn this episode, special guest Thomas Kramer (Co-Founder & Head of Product, Paladin) shares strategies for growing an audience on YouTube and other online video platforms. He suggests applying video search engine optimization (SEO) techniques, maintaining a frequent upload schedule, and engaging viewers in conversation around your content.
Host: James Creech
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the ne...
2016-08-1315 min
All Things VideoImmersive Video 101: An Introduction to VR, AR, and 360 VideoThis episode serves as an introduction to immersive video: virtual reality (VR), augmented reality (AR) and 360-degree or spherical video. We discuss the major players in each category, the potential applications, and the future of immersive video content and technology.
Host: James Creech
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form co...
2016-08-1204 min
All Things VideoTraditional vs. Digital Video: Examining the DifferencesThis episode examines the differences in production, formats, and distribution between traditional and digital video. We also discuss the central thesis of the online video revolution: that the resources of production have been democratized and online video platforms have, for the first time, established a two-way communication channel between creators and audiences.
Host: James Creech
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about th...
2016-08-1112 min
All Things VideoOnline Video's Primary Content ArchetypesThis month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to allthingsvideopodcast@gmail.com. You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin This episode evaluates 4 content archetypes prevalent in online video: casual, professional, branded, and syndicated content. We discuss the creative force (individual vs. corporate) and intended audience size (small vs. large) for each type, and we draw parallels to demonstrate what each group...
2016-08-1005 min
All Things VideoYouTube's Approach to Anti-Piracy: The Strengths and Limitations of Content IDIn this episode, we learn about Content ID, YouTube's digital fingerprinting system to help creators and content owners protect their intellectual property. We explain the technology's fundamental mechanics, including the creation of reference files for automated matching, the application of policies (block, track, or monetize), and the dispute resolution process. We also assess the inherent limitations of Content ID and other digital fingerprinting solutions and emphasize the importance of manual claiming to complement automated matching.
Host: James Creech
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video...
2016-08-0910 min
All Things VideoDRM 101: An Introduction to Digital Rights ManagementThis episode provides an introduction to digital rights management (DRM), that is, the protection of intellectual property on online platforms. We discuss the Digital Millennium Copyright Act (DMCA), key legal doctrines like public domain and fair use, and digital fingerprinting technologies like YouTube's ContentID and Facebook's Rights Manager.Host: James CreechABOUT THE SHOWAll Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s le...
2016-08-0805 min
All Things VideoHow Do Online Video Creators Make Money?This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to allthingsvideopodcast@gmail.com. You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin This episode breaks down how online video creators actually make money -- from platform revenues (AVOD, SVOD, and TVOD monetization opportunities) to brand dollars (sponsorships, integrations, influencer marketing campaigns, and branded entertainment) to external revenue sources (merchandise, affiliate marketing, and more). Host...
2016-08-0604 min
All Things VideoMCN 101: What Is a Multi-Channel Network?This episode offers an introduction to multi-channel networks (MCNs), media companies that represents online video creators. We discuss MCN strategies and business models, why creators choose to join a network, and what the future holds for these next-generation media companies.
Host: James Creech
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form co...
2016-08-0506 min
All Things VideoNot All Views are Created Equal: Online Video Platform DifferencesIn this episode, special guest Thomas Kramer (Co-Founder & Head of Product, Paladin) explains the key differences between online video platforms. We discuss what constitutes a view on each platform and how to more accurately compare audience activity through standardized metrics like watchtime.Host: James CreechABOUT THE SHOWAll Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in th...
2016-08-0411 min
All Things VideoAn Overview of YouTube Ad MonetizationThis episode provides an overview of YouTube advertising monetization -- what ad formats are available, how ads are served, and how creators make money. Learn more about the Google Sold, Partner Sold, and Auction inventory, the evolution of the AdWords and DoubleClick ad exchanges, and more.Host: James CreechABOUT THE SHOWAll Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video ne...
2016-08-0305 min
All Things VideoUnderstanding the Advertising Industry Value ChainThis month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to allthingsvideopodcast@gmail.com. You can also like and comment on our Facebook page or Follow All Things Video on LinkedIn for the latest updates!
In this episode, we offer a detailed explanation of the advertising industry value chain, from publishers and brands to agencies, networks, and programmatic ad exchanges like Supply-Side Platforms (SSPs) and Demand-Side Platforms (DSPs). We also provide an overview of advertising models, including CPM, CPC, CPA, and CPV pricing structures.
Host: James Creech
...
2016-08-0210 min
All Things VideoStartup Fundamentals from an Attorney Turned Operator -- Lee Essner (President & COO, Jukin Media)Lee Essner is the President and COO of Jukin Media, a global entertainment company powered by user-generated video content. Jukin receives more than one billion monthly views across digital platforms and is the leader in discovering, acquiring, and curating the web's most compelling UGC videos for brands and media companies to license for commercial use.In this episode, Lee recounts his transition from a corporate attorney to an early-stage startup employee and later, founder of his own company. He offers advice for those in transactional roles who want to become operators, encourages entrepreneurs to...
2016-07-3045 min
All Things VideoBuilding Technology for New Media Companies -- Brett Ulrich (Head of Engineering, AwesomenessTV) & Rico Moorer (VP Video, Blavity)Brett Ulrich (Head of Engineering at AwesomenessTV) and Rico Moorer (VP Video at Blavity) share their experience building software at next-generation media companies.
In this episode, we discuss the challenges in creating software for online video companies, particularly platform dependency for feature access and data availability. Brett and Rico offer tips for evaluating external vendors, handling software implementations, and avoiding product failures. They also highlight some of the industry’s existing technology gaps and predict the convergence of crowded product areas like SVOD, influencer marketing, and live streaming.
Host: James Creech
ABOUT THE SHOW
All Things Video is a podcast de...
2016-07-2357 min
All Things VideoMCNs Across Borders: European vs. American Network -- Jonatan de Boer (Managing Director, Onlane)Jonatan de Boer is the Managing Director of Dutch MCN Onlane. Jonatan is a serial entrepreneur who joined Mediakraft as Country Manager for the Netherlands in early 2013. Jonatan grew the Mediakraft Netherlands network to more than 160 creators until its acquisition by Dutch television producer Media Lane in April 2016 and subsequent rebranding as Onlane.
In this episode, Jonatan explains key differences between American and European MCNs, namely investment, audience size, and global vs. local focus. He shares how he stays ahead of competitors at home and abroad and details his plans for expansion to Belgium and other Dutch speaking territories. Finally...
2016-07-1036 min
All Things VideoEmbracing Digital-First Content Creation -- Gabe Gordon (Managing Partner, Reach Agency)Gabe Gordon is the Managing Partner of Reach, a creative agency dedicated to social video. Gabe has more than 10 years of experience building creative, integrated solutions for the world’s largest brands, including GM, the NFL, Nestle, and Walmart. Prior to founding Reach, Gabe worked as PepsiCo’s lead strategist for their branded entertainment partnership with The X Factor and spent over a decade at William Morris Agency and William Morris Endeavor Entertainment.
In this episode, Gabe shares how brands approach social video and working with influencers. From advertisers’ thoughts on live streaming and the YouTube vs. Facebook debate to levera...
2016-07-0633 min
All Things VideoThe Video Industry from a Creator’s Perspective -- Taryn Southern (Comedian, Actress, and Video Blogger)Taryn Southern is a comedian, actress, video blogger, and digital media consultant. She has three YouTube channels with more than 500,000 cumulative subscribers and 70M views, in addition to thousands of other fans across Facebook, Twitter, Instagram, and Snapchat. Taryn began her career in traditional entertainment, selling two TV shows based on digital concepts as well as acting and hosting for major outlets like FOX, G4, TVGuide, VH1, and more.
We cover a lot of ground in this episode – from Taryn’s initial reluctance to start a YouTube channel to her experience with MCNs, talent agencies, and influencer marketing platforms. We disc...
2016-06-1141 min
All Things VideoBuilding a Brand: AwesomenessTV’s Rise as a Global Media Powerhouse -- Kelly Day (Chief Digital Officer, AwesomenessTV)Kelly Day is the Chief Digital Officer at next-generation studio and teen content powerhouse AwesomenessTV. Kelly has held marketing and consulting roles at Fortune 500 companies, led e-commerce growth at AOL and Discovery, and built several successful brands in the digital video space. From 2012 to 2013, she led Blip through a turnaround and eventual sale to Maker Studios, before joining the leadership team at AwesomenessTV. In this episode, we dive into Kelly’s role building the AwesomenessTV brand, leading the company’s international expansion, and brokering distribution partnerships with SVOD and OTT platforms. We also discuss AwesomenessTV’s hub channel approach in compar...
2016-05-1540 min
All Things VideoCreating Content for Millennial Moms -- Sarah Penna (Head of Awestruck, AwesomenessTV)Sarah Penna is the Head of Awestruck, a network and lifestyle brand for millennial moms. Sarah started her career at CurrentTV and then made her way into the YouTube space, working early on with Philip DeFranco. In 2011, Sarah founded talent management company Big Frame with Steve Raymond, which was acquired by AwesomenessTV in April 2014 for $15M.
In this episode, Sarah talks about Al Gore’s “rockstar” moments at CurrentTV, her first encounter with popular YouTube personalities, and what motivated her to launch Big Frame, one of the first talent management firms for digital influencers. We also hear about Sarah’s journey...
2016-05-1034 min
All Things VideoOpportunity and Ambition Drive Startup Success -- Fabienne Fourquet (Co-Founder & CEO, 2btube)Fabienne Fourquet is the Co-Founder & CEO of 2btube, one of the fastest growing multi-channel networks for Spanish language creators. Prior to launching 2btube, Fabienne spent 10 years atA&E and then 4 years at Canal+ Groupe, helping both companies grow their digital business.
In this episode, Fabienne explains her transition from digital roles at traditional entertainment companies to her first entrepreneurial endeavor. Here’s the surprising part: Fabienne didn’t even speak Spanish when she launched 2btube. She teamed up with co-founder Bastian Manintveld to build one of the preeminentSpanish language MCNs while also learning the language for herself.This willingness to do w...
2016-04-3042 min
All Things VideoA Tale of Two Startups: Entrepreneurial Life Lessons -- Mike Pusateri (Founder & CEO, Bent Pixels) & James Creech (Co-Founder & CEO, Paladin Software)Mike Pusateri is the Founder & CEO of Bent Pixels, a global media company serving creators and brands. As a top 25 MCN with over 24,000 creators and one billion monthly views, Bent Pixels represents celebrities like Kevin Hart and Joe Rogan as well as online video creators in the gaming and comedy verticals. Bent Pixels also offers content claiming and audience development services for brands, including FUNimation, RLJ Entertainment, Live Nation, and more.
James Creech is the Co-Founder & CEO of Paladin Software, the premier technology provider for MCNs and next-generation media companies, including Maker Studios, AwesomenessTV, Studio71, DEFY Media, Frederator Networks, and...
2016-04-2137 min
All Things VideoBringing Digital Journalism to Online Video -- Shira Lazar (Co-Founder & Host, What’s Trending)Shira Lazar is the Co-Founder & Host of What’s Trending, a 24/7 news hub and eponymous daily live show that covers shareable content across the social web. Prior to launching What’s Trending, Shira worked as a contributor and on-air personality for several digital and traditional outlets, including CBS News, Huffington Post, DirectTV, Fox News, and more.
In this episode, Shira shares her experience working with and educating traditional publishers and brands in the digital space. She explains the origins of What’s Trending, offers advice for those interested in the online video industry, and mentions live streaming and 360 video trends that h...
2016-04-1142 min
All Things VideoA New Home for Short-Form Content Creators -- James McFadden (Co-Founder & Co-CEO, Collab)James McFadden is the Co-Founder and Co-CEO of Collab, a digital content studio and creator network that reaches over 230M followers and generates roughly 7B Vine loops per month. Prior to Collab, he and his brothers Tyler and Will started GoPotato TV, which created the original comedy series Eli’s Dirty Jokes.
In this episode, we explore James and his brothers’ initial foray into digital with GoPotato TV and their decision to start the Collab creator network in 2012. James shares insight into a partnership with Next New Networks before and after its acquisition by Google, what he learned from a fail...
2015-12-2136 min