Shows
Straight To VoicemailHow can healthcare brands earn trust and attention? | James Furbush, VP of Marketing, Prosperity Behavioral HealthGetting attention is easy. Earning trust is harder, especially in healthcare, where trust can literally mean life or death.In this episode of Straight to Voicemail, Rachel Downey connects with James Furbush, VP of Marketing at Prosperity Behavioral Health. James has spent years leading go-to-market efforts in healthcare, where trust with buyers isn’t optional. Drawing from real-life moments and one memorable quote from Jurassic Park, he breaks down how to navigate the tension between visibility and credibility.You’ll learn:Why attention without relevance damages brand trustHow to build a long-term marketing stra...
2025-10-2105 min
The Hard Corps Marketing ShowCTM Takeover Episode: Building Relationships at Scale ft James FurbushHow can empathetic B2B SaaS marketing transform your growth strategy?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with James Furbush, VP of Marketing at AccessOne and host of the RCM Ladder Podcast. James shares his insights into effective marketing strategies for B2B SaaS companies, with a special focus on the healthcare sector. James reveals why truly understanding your audience is non-negotiable, and how marketers can stand out by avoiding hostile t...
2025-08-0850 min
Connect To MarketBuilding Relationships at Scale ft James Furbush - Connect to Market - Episode #1How can empathetic B2B SaaS marketing transform your growth strategy?In this episode of Connect To Market, host Casey Cheshire sits down with James Furbush, VP of Marketing at AccessOne and host of the RCM Ladder Podcast. James shares his insights into effective marketing strategies for B2B SaaS companies, with a special focus on the healthcare sector. James reveals why truly understanding your audience is non-negotiable, and how marketers can stand out by avoiding hostile tactics and instead embracing unscalable but impactful efforts to build real relationships. He emphasizes the value o...
2025-06-2650 min
Mighty FinsightsInterview with James Furbush of AccessOne: Landscape & Evolution of Healthcare PaymentsHost - Rory Holland - cstmr.com - Linkedin: CSTMRInterviewed - James Furbush, AccessOnepay.com - LinkedIn: AccessOneWant to be a part of the podcast? Contact Rory today!In this episodeRory Holland and James Furbush discuss the evolving landscape of healthcare payments and the role of AccessOne in facilitating financial well-being for patients and healthcare systems. They explore the challenges patients face in understanding healthcare costs, the importance of empathetic payment solutions, and the innovative approaches AccessOne employs to bridge the affordability gap. The discussion also touches on t...
2025-04-1850 min
Content MattersThe Power of Audience-First Content with James Furbush, AccessOneIs content the key to building relationships at scale in B2B marketing?Ashley Strosnider, Head of Editorial at Compose.ly, explores the evolving role of editors in content marketing. She explains the fine line between editing and rewriting, the importance of trust in content workflows, and how AI is reshaping the editorial process. We’re also joined by James Furbush, VP of Marketing at AccessOne, to share how his team uses content-led growth to navigate long sales cycles and engage buyers effectively. He talks about why featuring buyers in content builds credibility, how po...
2025-02-1838 min
The RCM LadderJennifer Dyrseth, Olympic Medical Center: Taylor Swift, Having Fun, Public SpeakingIn this episode, we dive into the world of revenue cycle management and career development with Jennifer Dyrseth, the manager of patient financial services at Olympic Medical Center.
Jennifer shares her career journey, the importance of public speaking, accepting constructive criticism, and tips for thriving in the revenue cycle profession.
Learn about the impact of every role within the revenue cycle, adapting to new regulations, and the significance of continuous learning. Discover how Jennifer and her team keep their work environment fun and engaging while prioritizing patient care.
Whether you're a seasoned professional or just starting out, this conversation...
2024-11-2230 min
Markigy: The Science of Marketing StrategyCreating Impact by Building Trust w/ James FurbushIn this episode host Leanne Dow-Weimer is joined by James Furbush, VP of Marketing at AccessOne, to explore how trust is the cornerstone of impactful marketing strategies. Drawing from his experience in healthcare marketing, James shares valuable insights on navigating complex sales cycles, creating content that resonates with diverse stakeholders, and building meaningful, long-term relationships. Trust as a Foundation in Marketing:Trust-building is a non-negotiable in healthcare marketing. With complex sales cycles often exceeding 18 months, providing consistent, educational, and empathetic content fosters long-term relationships critical for navigating intricate buyer committees.Content Strategy for Diverse Audiences:Tailoring c...
2024-11-2055 min
The RCM LadderLisa Layton of BAMF Health - Practice Gratitude to Develop a Positive Mindset in RCMJoin us in this enlightening episode as we sit down with Lisa Layton, the manager of patient access at @bamfhealth_HQ , to explore her non-traditional career journey in revenue cycle management (RCM).
Lisa shares invaluable insights on the importance of continuous learning and mastering the critical skill of asking questions, even without a traditional college degree.
We delve into the daily challenges of managing billing processes, adapting to constant changes in payer regulations, and maintaining a positive mindset through self-reflection and gratitude.
Discover how Lisa integrates clinical and revenue teams to...
2024-10-1624 min
The RCM LadderConnie Lee, UCLA Health | Patient Access is Having a Moment in RCMThis week, host James Furbush interviews Connie Lee, Senior Director of Patient Access at UCLA Health.
Connie discusses the unique organization of patient access at UCLA, sharing her professional journey, the role of mentorship, and her vision for the future of patient access. She also emphasizes the importance of leadership, cultural changes, and innovative solutions in enhancing patient access and overall experience.
Whether you're new to RCM or looking to advance your career, this episode is packed with valuable advice and firsthand experiences.
00:00 Introduction to the RCM Ladder
00:28 Sponsor Shoutout: Health Ex...
2024-09-1634 min
The RCM LadderKatina Robinson: Navigating the Organized Chaos of Patient AccessIn this episode of RCM Ladder, host James Furbush interviews Katina Robinson, a Patient Access Manager at Methodist Hospital for Surgery in Dallas, Texas.
Katina shares her journey in healthcare management over the past decade, discussing her unexpected love for the organized chaos of ED registration and her passion for training staff.
She emphasizes the importance of effective communication, active listening, and empathy in patient access. Katina also addresses challenges like changing payer guidelines and the negative perceptions of revenue cycle roles.
Discover her vision for the future of her career, focusing on...
2024-08-2930 min
The RCM LadderFareed Aziz: You Might Be Surprised By What Motivates Your TeamJoin James Furbush as he sits down with Fareed Aziz, Vice President of Revenue Cycle Management for the Marshall Health Network in West Virginia.
In this episode, Fareed shares his fascinating journey from growing up in Hyderabad, India, to becoming a key leader in RCM.
They discuss the importance of continuous learning, team empowerment, and fun in leadership. Fareed also talks about addressing staffing challenges through his venture, Steward Global Consulting. __________________________________________________
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2024-08-1238 min
The RCM LadderBecky Peters: Every career opportunity matters, no matter how smallJoin us on this episode of the RCM Ladder as James Furbush sits down with Becky Peters, the Executive Director of Patient Access at Banner Health.
Becky shares her impressive journey in healthcare, touching on key responsibilities, career development insights, and the essential skills needed for success. Learn about Banner Health's initiatives, the importance of education and certifications, and how to navigate challenges in the ever-evolving landscape of healthcare reimbursement.
Don't miss Becky's advice on leveraging opportunities and building impactful relationships in your career.
00:00 Introduction to the RCM Ladder
00:28 Sponsor Shoutout: He...
2024-07-2546 min
The RCM LadderKen Hogue: On Becoming a Chief Revenue Cycle OfficerIn this insightful episode of the RCM Ladder, host James Furbush engages with Ken Hogue, Chief Revenue Cycle Officer at United Health Services in Binghamton, NY.
They delve into Ken's recent promotion and discuss the critical role of a Chief Revenue Cycle Officer in modern healthcare. Ken shares his career journey from his early teens working in his grandfather's practice to leading revenue cycle management at UHS.
Topics include balancing clinical and financial needs, leveraging technology, the importance of active listening, and innovative ways to enhance patient experience and efficiency in healthcare.
Tune...
2024-07-1250 min
The RCM LadderLaura Kern: Get Excited About Succession Planning and Organization DesignIn this episode of the RCM Ladder, host James Furbush sits down with Laura Kern, the Director of Patient Access at the University of Toledo Medical Center (UTMC).
Laura discusses the unique aspects of UTMC as an academic health system and her innovative approach to succession planning and team development within patient access.
She explains the cultural shift she's spearheaded to break down silos and promote internal growth through strategic restructuring and fostering collaboration. Laura also shares valuable insights on the importance of listening, diversity, and empowering leaders across the organization, while reflecting on her...
2024-06-1742 min
The RCM LadderWillie Brown: These are the Three Cs of Effective RCM LeadershipWelcome to this episode of the RCM Ladder, where host James Furbush dives deep into career growth for revenue cycle professionals with special guest Willie Brown, VP of Revenue Cycle at Sentara Healthcare.
Willie shares his journey from entry-level roles to his current position, emphasizing the importance of compassion, coachability, and consistency. This insightful discussion also covers leadership philosophies, handling the challenges posed by the COVID-19 pandemic, and the critical skills required for success in healthcare reimbursement.
Don't miss this episode for valuable leadership lessons and professional development tips.
00:00 Introduction to the RCM L...
2024-06-0334 min
The RCM LadderBond Ortiz: Building a Future-Ready RCM TeamIn this episode of the RCM Ladder, host James Furbush sits down with Bond Ortiz, Vice President of Revenue Cycle at Bond Orthodontics, to discuss her impressive career in the healthcare revenue cycle management (RCM) space.
Bond shares her journey from working as a file clerk in college to holding various roles in different healthcare sectors, including ACOs, behavioral health, and orthodontics.
The conversation covers key topics such as the importance of continuous learning, leveraging AI and RPA technologies, building efficient teams, and maintaining revenue integrity.
Bond also emphasizes the benefits of a...
2024-06-0331 min
The RCM LadderAshley Toney: Finding and Filling Needs in Revenue CycleThis episode emphasizes the importance of acknowledging when you don't know something and knowing where to find answers.
Key points from Ashley Toney, director of RCM at St. Luke's Hospital, include identifying and addressing patient needs, resolving their concerns creatively while adhering to hospital policies, and ensuring a positive patient experience.
The discussion also highlights the necessity of understanding both detailed aspects and the broader goals of the hospital, fostering a unified approach toward healthcare excellence.
2024-06-0333 min
The RCM LadderThe RCM Ladder TrailerNew show from the host of the Modern Patient Experience, exploring career growth and development within healthcare's revenue cycle management space.
Fresh episodes drop at the end of May.
2024-05-1501 min
The Medical Marketing Executive"Navigating the Healthcare Marketing Maze" featuring James Furbush of AccessOneJoin Abby Martinez, host of Medical Marketing Executive, in a compelling conversation with James Furbush, Vice President of Marketing at AccessOne. Discover how James leverages his journalism background to enhance healthcare marketing strategies, dives into the challenges of building trust in the healthcare sector, and shares insights on crafting content for diverse audiences. Gain valuable perspectives on patient payment experiences, content-led growth, and the unique dynamics of marketing in the healthcare industry.
2023-11-1627 min
Business Ninjas by WeLevelA Patient Payment Platform for the Way People Live | Business Ninjas: WriteForMe and AccessOneIn this episode, learn how AccessOne is reimagining payments for healthcare with Business Ninja Andrew, and James Furbush, VP of Marketing at AccessOne.AccessOne, a leading healthcare fintech company, partners with providers to provide consumer centric payment tools for the modern patient. From pay-in-full to extended repayment plans, AccessOne’s mobile-native pathways make understanding and paying medical bill easy and affordable. AccessOne’s text-to-pay platform strips out the need to remember usernames, passwords, or account numbers, creating a frictionless experience that drives more payments. AccessOne’s pay-in-4 and inclusive patient financing solutions adds a Care...
2023-10-1121 min
C-Suite Sales & Marketing PerspectivesCMOs: What is the Product Before the Product?James Furbush, VP of Marketing and former managing editor, explains how B2B buyers are 83% of the way through their research before they want to talk to a company. So, how do you get on their shortlist? It's all about the product before the product - content!"If you're thinking about your content as a product in and of itself that could stand on its own, then you need to treat it with the respect and care it deserves." - James FurbushJames explains how, as the B2B buying process becomes increasingly self-serve, content is...
2023-10-0630 min
2 Pizza MarketingMarketing in a Complex Industry (cough cough... Healthcare)Join James Furbush, VP of Marketing at AccessOne, as he explains to host Melissa Moody about marketing in an industry that's exceedingly complex and security minded. You won't want to miss his cringe-worthy 'marvelous mess' at the end of this episode, either! --- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
2023-03-2239 min
Breaking B2B - SaaS Marketing and B2B Marketing Podcast#290 What Should Small B2B Marketing Teams Focus On? - James Furbush► The pros and cons of a small marketing team!
✔ James Furbush is VP of Marketing @ AccessOne
🎧 Have a listen to James & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Should you focus on branding / creating demand / capturing demand for your offering?
👉 How to build a marketing strategy
👉 Getting scrappy with budget, time and resources
👉 Do you need a content strategy?
JAMES FURBUSH
★ LinkedIn: https://www.linkedin.com/in/jamesfurbush/
★ Web: https://accessonepay.com/
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: ht...
2022-11-2255 min
The Master Marketer ShowEp. 22 James Furbush - How to Punch Above Your Weight Class as a Team of OneAs a small team, you are often competing against much larger and more well funded teams. This is especially true in terms of content. Leveraging a podcast as a foundational asset can be a very efficient way to feed a variety of content types. We will talk with James Furbush about what mindsets, skillsets, and toolsets needed to build and execute a content strategy with a small team and minimal budget, to drive significant results. Mindsets:Don’t let perfect get in the way of the good - just get start...
2022-07-201h 26
B2B Made Simple: A B2B Marketing Podcast203: Honing in Your Strategic Narrative w/ James FurbushJames Furbush, the VP of Marketing at AccessOne joins the podcast. James gives us the framework he recently took his company through to land the plane on their strategic narrative. On this episode you'll hear his three-step process for nailing your strategic narrative, key unlocks he had during the process, how you can do this with your marketing team and more.
James' LinkedIn: https://www.linkedin.com/in/jamesfurbush/
AccessOne's Website: https://www.accessonemedcard.com/
2022-04-1148 min
Recorded Content - Helping B2B marketers use a podcast for content marketingHow to host a podcast outside of your area of expertise with James FurbushWithout a doubt, podcasts can help your technology company create an entire marketing flywheel. Companies use their shows to explore industry trends, build trust with their audience, and connect their product to customers. But the real power of podcasting lies in the fact that it allows hosts to develop a strong personal brand, irrespective of your podcast’s topic or industry. In this episode of the Recorded Content podcast, our host Justin Brown welcomes James Furbush, the VP of Marketing at AccessOne and the host of the Modern Patient Experience Podcast. They talk about the bene...
2022-03-0752 min
B2B Made Simple: A B2B Marketing Podcast137: What to Do If You're the First Marketing Hire at a Startup w/ James FurbushJames Furbush, the Head of Marketing at CueSquared joins the podcast. We cover what the sole purpose of marketing is, the first thing you should do when joining a new company, tactical trends pretty much every marketer is following and much more.
2021-06-2848 min
The Bates BobcastBates Bobcast Episode 223: Class of '21 Senior Salute, BasketballOn this week's Bobcast we continue our “senior salutes” for teams who saw their seasons erased by the COVID-19 pandemic. In this episode, we chat with the senior captains and the head coaches for the Bates basketball programs.
Interviews this episode:
0:48 -- Julia Middlebrook '21, Women's basketball captain.
14:53 -- Alison Montgomery, Women's basketball head coach.
29:00 -- David Akinyemi '21, James Mortimer '21, Billy Lahart '21 and Raheem Spence '21, Men's basketball captains.
41:16 -- Jon Furbush '05, Men's basketball head coach.
2021-04-1554 min