Shows
The GrampionOutside-In Marketing with James Hipkin #calltoaction #audienceengagement #adviceIn this conversation, Jim Tracy interviews James Hipkin, a veteran in the digital marketing field, discussing the evolution of marketing, the importance of understanding customer needs, and the shift from traditional marketing approaches to more customer-centric strategies. They explore the significance of effective website messaging, the value of identifying key customer segments, and the impact of tailored marketing strategies on business growth, particularly for small businesses. The discussion also highlights practical examples and case studies that illustrate successful marketing transformations. In this conversation, James Hipkin discusses the challenges small businesses face with SEO, emphasizing the importance of keyword research...2025-05-2841 min
Secrets of the High Demand CoachHow to Only Market to Your Best Customers with James Hipkin (Stages 2, 3) - Ep. 289In this successful episode, James Hipkin, CEO and Founder of Inn8ly, shares how he helps founders achieve extraordinary success, by mastering digital marketing.You will discover:- Why every startup entrepreneur needs to excel at digital marketing- How to figure out which digital channels you should be on- The biggest mistake brands make when defining who they market toThis episode is ideal for Founders, Owners, and CEOs in stages 2 and 3 of The Founder's Evolution. Not sure which stage you're in? Find out for free in...2025-05-2025 min
Sales and CigarsSales & Cigars | Provide a Pathway, Not a Call to Action with James Hipkin | Episode 220 Welcome to Sales & Cigars, the sales podcast, where the only smoke we blow is from cigars. In this episode, host Walter Crosby is joined by marketing professiona James Hipkin to discuss common marketing mistakes business owners make and how to better align marketing strategies with customer needs. To begin, James emphasizes that a company’s greatest growthengine is its current customer base. By understanding and nurturing relationships with existingcustomers, businesses can drive referrals and scale more effectively. Marketing should startwith a deep understanding of these best customers and aim to attract more like them. Jamesalso notes that great marketing cannot cre...2025-05-2037 min
Marketing Boost SolutionsThe #1 Digital Marketing Tactic Small Businesses Can’t Afford to Miss | James HipkinAre you pouring time and money into marketing tactics but still not seeing results? You’re not alone—and this episode of the Marketing Boost Solutions Podcast is your turning point. We’re cutting through the fluff and digging into what really works with digital marketing expert James Hipkin. With over four decades of high-level marketing and advertising experience—working with giants like Apple, Toyota, and Nestlé—James brings a refreshing, no-nonsense approach to digital growth. Since 2010, he’s focused on helping small businesses turn their websites into powerful, lead-generating machines using jargon-free strategies that make sense for real-world entrepreneurs...2025-05-1352 min
Your Digital Marketing Coach with Neal SchafferThe Three Things Your Website Needs to Actually WorkIn this episode of the Your Digital Marketing Coach podcast, I’m joined by James Hipkin, author of Journey to Success: Digital Marketing for Small Business Owners. James brings decades of experience helping businesses build smarter, more effective websites — and more importantly, explains why websites are still the most important piece of your digital marketing puzzle.We talk about why your website is the only part of your digital marketing you truly own, how to stop treating it like just another design project, and how to start using it as a tool for real connection and trust. Whet...2025-05-0836 min
Innova.buzzJames Hipkin, Humanizing Digital Marketing: From Customer Pathways to AI Power - InnovaBuzz 667Our guest in this episode is James Hipkin, a vivacious marketing strategist and digital agency leader who’s spent decades helping businesses cut through the marketing noise with authentic, customer-centered strategies. James delights in challenging the status quo, advocating for marketing that genuinely adds value and using AI as a creative ally (not a replacement!) to keep the human touch alive. In his upbeat conversation with host Jürgen Strauss, James ditches “icky marketing” in favor of meaningful customer pathways and demonstrates how curiosity, clarity, and compassion drive long-term business success.Key points discussed include:* Transfo...2025-05-0750 min
Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven EntrepreneursDemystifying Digital Marketing Strategies for Podcasters with James HipkinAre you tired of feeling like you're throwing spaghetti at the wall with your podcast's marketing and just hoping something sticks? Today, I’m sitting down with marketing veteran James Hipkin, who boasts 40 years of experience, to demystify digital marketing specifically for podcasters. We're diving into strategic, actionable steps you can take to stand out from the crowd, no dancing in short-form videos necessary. Get ready to learn how to leverage your website and email list as your most valuable digital assets, optimize your content for search intent, and build meaningful relationships with your audience. This week, episode 203 of Po...2025-04-2426 min
Walk In victoryWhat Surprising Changes is AI Bringing to Business and Creativity?Ready to unlock the transformative power of AI and imagination for your business success? Join host NaRon Tillman on Walk in Victory as he explores this dynamic intersection with marketing expert James Hipkin. Discover why imagination is more critical than ever in the AI era, learn effective marketing strategies, and understand the practical integration of AI in website design and marketing funnels. James shares invaluable insights from his extensive marketing experience, including his work with major brands like Toyota, and reveals innovative ways AI can be used to understand customer journeys. They also clarify the crucial differences between web design...2025-04-2049 min
Your Spectacular LifeJames Hipkin, Maximizing the Impact of Marketing for BusinessesJames Hipkin is a seasoned marketing expert with over 40 years of experience helping businesses connect meaningfully with their customers. He has led global marketing initiatives for brands like Apple, Visa, and Toyota, and is now the CEO of Inn8ly, where he empowers small and medium-sized businesses with AIdriven marketing tools and website solutions. Known for his straightforward approach, James is passionate about making advanced marketing tools accessible and impactful for all. For more information, visit vipchatwithjames.com and inn8ly.com.2025-04-1133 min
Inner Edison Podcast by Ed ParcautThe Importance of Strategy in Business: Insights from James HipkinJoin host Ed Parcaut as he sits down with marketing expert James Hipkin on the Inner Edison podcast. James shares his unique journey from a music degree graduate to a global marketing strategist, highlighting key experiences in rock and roll, ad agencies, and international business. Discover the strategic principles that have driven his success and why understanding your customer is crucial in today's digital age. James breaks down the evolution of marketing, discussing how timeless principles apply even with the advent of AI and digital tools. He shares insights into crafting the right message, creating pathways for engagement rather than...2025-04-0841 min
Product Led Growth Leaders91 - Unlocking the Secrets of Effective Digital Marketing for Small Business Owners with Inn8ly's James HipkinYour host, Thomas Watkins, talks with the CEO and Founder of Inn8ly, James Hipkin. James highlights common pitfalls in website creation, stressing the importance of a customer-centric approach. He introduces the concept of "pathways" over traditional calls to action and underscores the need for websites to confirm customer needs. The discussion also covers tools for gathering customer insights and the significance of user experience. James emphasizes making digital marketing expertise accessible to smaller businesses, aiming to empower them in the digital landscape.Learn more about James's work HERE.Connect with James on...2025-04-0126 min
Steering ChangeDon’t Read Between the LinesAMTA's Kelsey Hipkin, Manager of Communications, and Doug Walton, Senior Advisor, Member Solutions, chat with Constable James Kendrick of the Edmonton Police Service.In our conversation, we discuss something that has become an epidemic, and is affecting the safety of Alberta’s highways and beyond … distracted driving. Constable Kendrick provides examples of distracted driving that he and other officers with EPS have seen on the local roadways, some misconceptions that people have with using smartphones or ELDs and operating vehicles, and the penalties that drivers face when caught driving distracted. When the risk is your...2025-03-2827 min
Alternative Stories and Fake RealitiesA Blue Plaque Mystery: An Audio Drama by Brian HipkinSend us a textThere are hundreds of Blue Plaques on buildings around London commemorating the famous people who lived there at some time in the building’s history . But only one building has three plaques for three different people who lived in the building at the same time. Chiltern Court on Baker Street was home to novelists HG Wells and Arnold Bennett and composer Eric Coates in the early 1930s. In this new audio drama by Brian Hipkin we imagine a pivotal meeting between the three in December 1930 and a modern day invest...2025-03-271h 01
The Branding Laboratory36 - Inn8ly with James Hipkin: The Power of Pathways: How to Invite Engagement and Drive ConversionsIn the episode of The Branding Laboratory, Deevo Tindall talks with the CEO and Founder of Inn8ly, James Hipkin. James shares his personal journey, including his decision to give up alcohol. James discusses his transition from the music industry to digital marketing, emphasizing the importance of strategy and understanding the audience. He highlights the need for value-driven content and effective website design. The episode offers insights into building impactful digital presences and underscores the significance of aligning personal values with professional goals.Want to learn more about James's work? Click HERE and HERE.2025-03-131h 08
Grow Your Impact, Income & InfluenceUnlock the Secret to a Profitable Website with James Hipkin
🌟 The Secret Strategy Most Websites Ignore But Shouldn't
Ever feel like your website isn't as profitable as you'd hoped? What if simply confirming a visitor's interest could enhance site effectiveness? Discover why James Hipkin believes the confirmation process is more vital than direct conversion for digital success.
📈 Statistics That Reveal Where Your Sales Come From
Did you know 20% of your customers might be driving most of your sales? This is rooted in Pareto's Principle, highlighting the value of targeted engagement. Hipkin argues that understanding this allows businesses to tailor strategies that resonate with core audiences, enhancing profitability.
💡 T...2025-03-1133 min
The Exceptional Sales Leader PodcastMastering Authenticity & Strategy in Marketing & Business with James HipkinBusinesses large and small are constantly looking for ways to keep themselves top of mind with their prospective customers. The great businesses always have ethics and integrity at the forefront of what they do. In this episode I'm joined by James Hipkin, Founder & CEO of Inn8ly, and James delves into the critical themes of authenticity and customer engagement, drawing parallels between his time in the rock-and-roll industry and his corporate marketing endeavours. He emphasises the value of empathy in building successful marketing strategies and demonstrates the vital role of authentic brand representation, as seen in his work with eminent...2025-02-191h 02
Peak Performance Perspectives with Mark Talukdar#139 - Marketing Mistakes That’s Costing You Customers: The Ultimate Growth Strategy with James HipkinMost businesses struggle with marketing because they focus on tactics instead of strategy—and it’s killing their growth. 💸James Hipkin, a marketing expert with 40+ years of experience working with brands like Apple, Toyota, and Wells Fargo, reveals the secret to breaking through the digital noise: Stop making noise, start creating value!🔥 Here’s what you need to know:✅ Marketing is not about selling—it’s about guiding customers to the next logical step.✅ Call-to-actions don’t work if your audience isn’t ready—instead, create “people-like-you” pathways that speak to their unique needs.✅ Your brand is built th...2025-02-1431 min
Catalytic LeadershipHow To Fix Costly Marketing Strategy Mistakes With James HipkinSend us a textToo many businesses waste time and money on marketing tactics without a clear strategy, leaving them frustrated with poor results. In this episode, I sit down with James Hipkin, a seasoned marketing expert with over 40 years of experience working with brands like Apple, Toyota, and Wells Fargo. James shares why most marketing efforts fail—not because of bad copy or design, but because of a lack of strategy. He breaks down his Hub and Spoke model, revealing how to make your marketing work as a system instead of disconnected efforts.We al...2025-02-0642 min
Counsel CastWhat’s The Secret To AI-Driven Law Firm Marketing Strategy? With James HipkinArtificial intelligence is here to stay, so expect it to keep evolving in the years to come. Instead of repelling it, perhaps now is the best time to integrate AI-driven strategies to your marketing. Karin Conroy sits down with James Hipkin, CEO of Red 8 Interactive, to decode the secrets of AI and how it can elevate the way you market your law firm in today’s digital age. He explores the right way to understand your target client, craft compelling customer journeys, and leverage AI for content creation. James also shares his insights on avoiding common marketing pitfalls, like "bo...2025-01-2840 min
Scaling the GapScaling the Gap EP 53 | Cracking the Code of Marketing Strategy: Insights from James on Reaching Your Ideal CustomerHow often do businesses pour countless hours, resources, and energy into their marketing campaigns, only to feel like they’re speaking to an empty room? Picture this: you’re addressing a crowd of 10,000 people, but none of them are your ideal buyers. All that time and effort are wasted because your message isn’t reaching the right audience. It’s frustrating, right?In this episode of Scaling the Gap, Madeleine MacRae sits down with marketing expert James Hipkin to discuss the game-changing power of marketing strategy. They explore why so many businesses misdiagnose their challenges as lead generati...2025-01-2829 min
Basic Business AIThe Website Expert, James HipkinMarketing expert James Hipkin discusses the transformative impact of AI on business strategies, James emphasize the importance of strategy in marketing and explains how AI tools can make high-level strategic insights available to smaller businesses at a fraction of the cost. He also shares practical applications, such as creating effective website color palettes using AI, and how understanding customer avatars and buyer's journey maps can lead to more meaningful customer engagements.2025-01-1615 min
Invest In Yourself: The Digital Entrepreneur PodcastEffective Website Strategies and Customer Relationships with James HipkinIn this episode of "Invest in Yourself: The Digital Entrepreneur Podcast," host Phil Better connects with marketing veteran James Hipkin. With over four decades of experience in advertising and digital marketing, James shares invaluable insights into the entrepreneurial mindset, effective marketing strategies, and the importance of customer-centric approaches. Discover how curiosity can open new market opportunities, why understanding the customer journey is crucial, and actionable advice for budding entrepreneurs.Timestamps:[00:00] Introduction to James Hipkin and Episode Topics[02:35] The Role of Curiosity in Entrepreneurship[08:15] Understanding Customer Needs for Effective Marketing[14:20] Transitioning from an...2025-01-0842 min
From Startup to Wunder BrandDigital Marketing for Small Business OwnersLearn practical tips like the 70-20-10 rule for email marketing, the importance of pathways over calls to action, and how understanding the customer journey can transform your business. Packed with actionable advice and inspiring stories, this is a must-listen for entrepreneurs and marketers.Learn More About James Hipkin:Book: Journey to Success on AmazonWebsite: Six Seconds or LessChapters:Introduction and Guest Overview (0:00)Why Your Website and Email List Are Your Most Valuable Assets (1:00)The Customer Journey: Confirm vs. Convert (8:00)Creating Pathways, Not Calls to Action (9:00)The 70-20-10 Rule for Email Marketing Success (22:00)Marketing Fundamentals: Avoiding Vanity...2024-12-1735 min
Imperfect Marketing260: Digital Marketing Strategy Simplified with Guest James HipkinSend us a textIn this episode of Imperfect Marketing, Kendra Corman is joined by James Hipkin, a digital marketing expert with over a decade of experience helping businesses grow through strategic marketing. James shares his insights on what sets successful marketing apart for large corporations versus small business owners. With a focus on customer journeys and understanding true marketing strategy, he breaks down practical steps for small businesses to elevate their approach.Topics covered in today's conversation include:🗸 Why many small business owners misunderstand marketing strategy.🗸 The importance of focusing on confir...2024-12-1226 min
Vision Pros Live PodcastWhat's your vision? Featuring James Hipkin. Podcast Session 1.What's your vision? Featuring James Hipkin. Podcast Session 1.2024-12-0315 min
Tech TalksRethinking the Customer Journey: Leveraging AI to Create Smarter Digital MarketingIn today’s show we sit down with James Hipkin, the CEO and founder of Inn8ly, a company providing digital marketing solutions for smaller businesses. James shares his unique career journey, from a music degree, working with rock groups, and now working in advertising and marketing for major brands.
We’re focusing on the common challenges James sees with many smaller business websites; an absence of strategic thinking. He emphasizes that it's not just about budget, but the lack of a well-defined customer understanding and journey mapping that holds back the success of digital marketing campaigns.
2024-11-1126 minTech TalksRethinking the Customer Journey: Leveraging AI to Create Smarter Digital MarketingIn today’s show we sit down with James Hipkin, the CEO and founder of Inn8ly, a company providing digital marketing solutions for smaller businesses. James shares his unique career journey, from a music degree, working with rock groups, and now working in advertising and marketing for major brands.
We’re focusing on the common challenges James sees with many smaller business websites; an absence of strategic thinking. He emphasizes that it's not just about budget, but the lack of a well-defined customer understanding and journey mapping that holds back the success of digital marketing campaigns.
2024-11-1126 min
The KeyHire Small Business PodcastHow to Create a Website that ACTUALLY Converts (with James Hipkin)In today’s digital world, a website is often the first point of contact between your business and potential customers. But having a website isn’t enough—you need one that converts. In this episode of The KeyHire Podcast, host Corey Harlock sits down with James Hipkin, CEO & Founder of Inn8ly, to dive deep into what makes a website effective for small businesses. James, shares his expertise on what business owners often get wrong when building their websites and how to avoid these costly mistakes. From design principles to user experience, content strategy to SEO...2024-10-3042 min
Marketing in the Age of AIThad Barnes and James Hipkin Interview🎥 Mastering Marketing with AI: Leveraging Ideal Client Profiles with Emanuel Rose, Thad Barnes, and James Hipkin 🚀
Episode Overview:
In this exciting episode of "Marketing in the Age of AI," Emanuel Rose hosts Thad Barnes and James Hipkin for an in-depth discussion on the power of AI-driven tools and strategies in creating Ideal Client Profiles (ICPs). Discover how small businesses can utilize AI to authentically connect with their target customers and build lasting relationships in today's digital world.
What You'll Learn:
The importance of AI in person...2024-10-1731 min
Famous Interviews with Joe DiminoAuthor, High Level Marketer & Advertiser James HipkinWelcome to a new edition of the Famous Interviews with Joe Dimino series .. On this episode, we talk with Author, High Level Marketer & Advertiser James Hipkin .. Over 40 years, he, has worked in marketing and advertising at a high level. He is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé and Toyota. His clients appreciate his practical, no-nonsense approach. He has the scares and many stories to share. James backs up his advice with fact-based examples drawn from his extensive experience. Since 2010, he has built his clients' businesses with digital marketing. Today, James is pa...2024-10-0426 min
Accelerate Your Business GrowthMastering Website EngagementWelcome to another insightful episode of Accelerate Your Business Growth! Today, we're thrilled to have James Hipkin, a distinguished marketing professional with over 40 years of experience in marketing and advertising, joining us. James’ impressive roster of clients includes industry giants like Sprint, Apple, Wells Fargo Online Bank, Nestle, and Toyota. Since 2010, he has been helping businesses thrive through digital marketing. James is also the author of Journey To Success.In this episode, James dives deep into the world of website engagement, a critical yet often misunderstood area for small business owners and their marketing teams. We explore th...2024-09-3023 min
The Doctor of Digital™ GMick Smith, PhDHow Do I Transform My Digital Marketing Strategy? James Hipkin Interview Episode #DXCVII The Doctor of Digital™ G. Mick Smith,PhDHow Do I Transform My Digital Marketing Strategy?Are you ready to revolutionize your digital marketing strategy and unlock the true potential of your website? Join us as we dive into the world of effective online engagement with our guest, James Hipkin, a seasoned expert who's about to share his insights on capturing visitor attention in just six seconds.From his unconventional start rushing in the rock and roll industry to working with giants like Wells Fargo, Apple, and Visa, James brings over four decades of marketing experience to the table. This former music graduate turned...2024-09-2324 min
Neil Wilkins PodcastSMB Marketing with James HipkinOver 40 years, James, has worked in marketing and advertising at a high level. He is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé and Toyota. James' clients appreciate his practical, no-nonsense approach.
In this conversation on the Neil Wilkins Podcast, Neil and James discuss the mistakes that small to medium-sized business owners and marketers make in their marketing. With practical, step-by-step guidance, James talks us through his proven techniques that maximise short term revenue and long term growth.
Connect with James http://vipchatwithjames.com
For more content like this at Neil Wilkins O...2024-09-2050 minNeil Wilkins PodcastSMB Marketing with James HipkinOver 40 years, James, has worked in marketing and advertising at a high level. He is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé and Toyota. James' clients appreciate his practical, no-nonsense approach.
In this conversation on the Neil Wilkins Podcast, Neil and James discuss the mistakes that small to medium-sized business owners and marketers make in their marketing. With practical, step-by-step guidance, James talks us through his proven techniques that maximise short term revenue and long term growth.
Connect with James http://vipchatwithjames.com
For more content like this at Neil Wilkins O...2024-09-2050 min
B2B Marketers on a MissionHow Insights into Your Target Audience Can Lead to SuccessJames Hipkin (CEO & Founder, Inn8ly) on how avatars of your target audience and buyer’s journey maps are crucial to B2B marketing success. James elaborated on the pitfalls that marketers should avoid and what important aspects of customer research they should focus on. He also provided tips on how to get internal buy-in to conduct the relevant research.2024-09-1944 min
Practice Growth HQHow to Grow Your Practice from Six to Seven Figures – With James HipkinEpisode Summary: In this episode of Practice Growth HQ, I chat with marketing expert James Hipkin, who brings over 40 years of experience working with iconic brands like Apple, Nestle, and Toyota. James doesn’t mess around – he shares practical, no-fluff strategies that can help take your practice from six figures to seven figures and beyond. If you’re keen to understand how to optimise your marketing funnels, build better patient relationships, and figure out who your top clients really are, you won’t want to miss this episode! What you’ll learn: (04:18) Wh...2024-08-2833 minThe Doctor of Digital™ GMick Smith, PhDHow Do I Transform My Digital Marketing Strategy? James Hipkin Promo Episode #DXCVI The Doctor of Digital™ G. Mick Smith,PhDHow Do I Transform My Digital Marketing Strategy?Are you ready to revolutionize your digital marketing strategy and unlock the true potential of your website? Join us as we dive into the world of effective online engagement with our guest, James Hipkin, a seasoned expert who's about to share his insights on capturing visitor attention in just six seconds.From his unconventional start rushing in the rock and roll industry to working with giants like Wells Fargo, Apple, and Visa, James brings over four decades of marketing experience to the table. This former music graduate turned...2024-08-1902 min
BrandedHow to Engage Website Visitors in Six Seconds or LessWelcome back to Branded: your comprehensive guide to creative branding.
In this episode, we're going online to talk about website strategy, personal branding, and SEO with our special guest, James Hipkin. James is an expert in websites and SEO, and he brings a wealth of knowledge to today's discussion. We cover why small business owners need to be selective about their SEO efforts, the importance of personal branding, and how to engage visitors on your website effectively.
James shares crucial insights into crafting a website that not only attracts visitors but also retains them and converts them into loyal customers...2024-08-1344 min
The Book Leads: Impactful Books For Life & LeadershipEpisode 107: James Hipkin & His Book, Journey to Success: Digital Marketing for Small Business OwnersEpisode 107: James Hipkin & His Book, Journey to Success: Digital Marketing for Small Business Owners
ABOUT JAMES
Over a 40-year career, James has worked in marketing and advertising at a high level. Since 2010, he has built his clients’ businesses with digital marketing. James is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé, and Toyota. They appreciate his practical, no-nonsense approach. He has the scars and many stories to share. His stories are always valuable and entertaining. His humor and infectious good-natured approach to marketing are fun and practical. But he...2024-08-111h 11
Digital Marketing Masters PodcastMastering Marketing Strategies with James Hipkin (257)Welcome back to the Digital Marketing Masters podcast! In this episode, host Matt Rouse is joined by returning guest James Hipkin, author of "Journey to Success: Digital Marketing for Small Business Owners." James shares his insights on the importance of marketing strategy and how small business owners can navigate the overwhelming world of digital marketing.James discusses the principles of marketing that have stood the test of time and how they are still relevant today. He emphasizes the need for a clear strategy to cut through the noise and be relevant to what customers need. The conversation...2024-07-2636 min