Shows
Smarter Marketer98. The Growth of Outdoor Media in Australia w. oOH! Media’s Josh GurgielOnce thought of as a “traditional” channel, outdoor has once again become one of the most creative and technology-integrated mediums in modern marketing. As audiences move faster and attention gets harder to hold, out-of-home (OOH) continues to prove its staying power.In this episode, James Lawrence sits down with Josh Gurgiel, Head of Creative at POLY (oOh!media’s content and innovation hub), to unpack how Australia’s largest OOH network is evolving, from the rise of digital formats and AI-driven creative to why simplicity and emotion still sit at the heart of every great campaign.Key T...
2025-10-2142 min
Smarter Marketer97. Leadership in Marketing: How Today’s Marketing Leaders are Creating Impact w. Emma LoganWhat does it really mean to lead marketing in 2025? In this episode of the Smarter Marketer Podcast, Host James Lawrence sits down with executive brand strategist Emma Logan to unpack the realities facing modern marketing leaders, from blurred job boundaries and rising stakeholder expectations to the personal toll of visibility and performance.Emma shares why every senior marketer already has an “executive brand”, whether they’ve defined it or not, and how failing to own that narrative means letting others do it for you. Together, she and James explore what authentic leadership looks like in a post-pandemic world...
2025-10-0745 min
Smarter Marketer96. Buying Outcomes, Not Deliverables: Rethinking Client-Agency Partnerships w. Blair EnnsFor decades the agency-client relationship has worked on a transactional view of marketing and creative services. Agencies gave away their best thinking upfront, clients judged on surface-level ideas and both sides accepted a process that often undervalued expertise.In this Smarter Marketer Podcast episode, Host James Lawrence and renowned author Blair Enns discuss how the future of creative and professional services lies in changing how we buy, sell and trust expertise. Whether you’re in-house or agency-side, these shifts carry big implications for how you choose partners and build lasting relationships that drive marketing success.Ke...
2025-09-2345 min
Smarter Marketer95. How to Rank in ChatGPT w. Joe AlderRanking in ChatGPT is now one of the most urgent challenges in digital marketing. With millions of Australians using AI search every week, the question for in-house marketers isn’t whether ChatGPT is shaping buyer journeys anymore, it’s how to make sure your brand is visible where and when it matters most. In this episode of the Smarter Marketer Podcast, James Lawrence is joined by Rocket’s Head of SEO, Joe Alder, to unpack the latest research and share practical advice on what it really takes to rank in ChatGPT.Key Takeaways:Why traffic...
2025-09-0941 min
Smarter Marketer94. Winning B2B Messaging: How to Build a Perspective That Cuts Through w. Alex JamesAs competition heats up across professional services, simply telling people what you do is no longer enough. The difference between winning and blending in ultimately comes down to perspective: how you see the world, not just what you sell. Too often, brands overlook this, falling back on cliche messaging in their industry that leaves buyers unmoved.In this episode, James Lawrence (Co-Founder, Rocket Agency) welcomes back Alex James - one of Australia’s leading messaging strategists - to discuss what it takes to build a B2B messaging perspective that actually cuts through. If you’re leading in-h...
2025-08-2640 min
Smarter Marketer93. Marketing for Turbulent Times - Kantar and the Australian Marketing LandscapeMarketing in 2025 is being shaped by what some experts call a 'polycrisis' - disruption layered upon disruption. From global conflicts to inflation to AI-driven job shifts, the market conditions facing both brands and consumers are becoming more complex and unpredictable. For marketers, the challenge isn’t just keeping up; it’s finding ways to cut through the noise and still build for the long term.In this episode of Smarter Marketer, Host James Lawrence (Co-Founder, Rocket Agency) speaks with Dan Robertson-Jones (Partner, Kantar) about the findings from Kantar’s recent report on marketing effectiveness in Australia. They discus...
2025-08-1242 min
Smarter Marketer92. Current vs Future Demand: Why Mental Availability Matters w. Nick PalmerMost marketers are pressured to focus their energy on the 5% of buyers ready to purchase today, but what about the 95% who aren’t in market yet? Ignoring them likely means missing your biggest growth opportunity. Building mental availability with future buyers is critical, yet often overlooked in the rush to chase immediate sales.In this episode, James Lawrence (Co-Founder, Rocket Agency) sits down with Nick Palmer (CEO, House of Brand) to unpack what it really means to balance current and future demand. They explore why brand building is still misunderstood, how demand generation works differently in B2B...
2025-07-2935 min
Smarter Marketer91. The Secret to B2B Marketing: Owning a Perspective w. Alex JamesB2B service firms have been told to niche down, build helpful content and trust the funnel. But in today’s competitive market, where everyone is applying the same formula, it’s not enough to stand out. When every firm looks and sounds the same, buyers tune out.In this episode, Host James Lawrence, Co-Founder of Rocket Agency, sits down with B2B messaging strategist Alex James to unpack a smarter way forward. You’ll learn why having a clear perspective is more powerful than having the best tips, tactics or templates - and how your point of vie...
2025-07-1549 min
Smarter Marketer90. Marketing to Gen Z and Gen Alpha w. Katy RichardsonWhat happens when a generation that grew up online starts leading your marketing conversations? Host James Lawrence speaks with Katy Richardson, Global Head of Marketing at student living app Housr, about how Gen Z - and soon Gen Alpha - are rewriting the rules of brand engagement.Key Takeaways:How Gen Z is already influencing both consumer and B2B buying decisions, and what that means for marketersWhy user-generated and employee-generated content is now non-negotiable as part of a social strategyHow to make the most of influencers by giving them creative licenseShort-form videos vs long videos...
2025-07-0127 min
Smarter Marketer89. Beyond the Hype: AI’s Real Impact on Australian Marketers in 2025 w. David LawrenceWe’re halfway through 2025 and AI is the buzzword on everyone's lips. And while it’s changing marketing fast, is the hype legitimate? Host James Lawrence is joined by Rocket Agency’s co-founder, David Lawrence, to unpack what AI adoption actually looks like on the ground, and how Australian marketers can equip themselves for what’s to come - inside agencies, in-house teams and across different marketing roles.Key Takeaways:Reality check: Has AI lived up to the hype - or has it already surpassed it in some areas?Where today’s large language models (like ChatGPT, G...
2025-06-1738 min
Smarter Marketer88. Dr. Robert Cialdini on Persuasion and Influence in Modern MarketingWhat makes people say "yes"? Rocket Agency’s Co-Founder James Lawrence sits down with Dr. Robert Cialdini, the godfather of influence and the world’s foremost authority on the psychology of persuasion, to talk about the timeless principles behind his work, his seventh principle of influence - Unity - and how AI, ethics and empathy are shaping persuasion in modern marketing.Key Takeaways:Origin story: How Dr. Cialdini went “undercover” in multiple industries to discover the universal principles of influenceA walkthrough of the original six principles - Reciprocity, Scarcity, Authority, Consistency, Liking and Social ProofThe 7th principl...
2025-06-0353 min
Smarter Marketer87. Is ChatGPT Killing Google? Optimising for LLMs, AIO, and the Truth About AI and SEO in 2025 w. Joe AlderWith the growth of AI and LLMs like ChatGPT, the question "Is Google dying?" is often being asked. In this episode, James Lawrence sits down with Rocket’s Head of SEO, Joe Alder, to cut through the hype and discuss the facts about how AI is impacting SEO and search traffic in 2025. The conversation is backed by Australian-first research from Rocket’s SEO team.Also discussed are the similarities and differences as it relates to SEO and AIO. Whether you're a CMO under pressure to ‘AI everything’ or an in-house marketer navigating new search norms, this is your gui...
2025-05-2037 min
Smarter Marketer86. Why Client-Agency Relationships Fail - And How to Fix Them w. Drew McLellanIn-house marketers and agency leaders don’t always speak the same language - but when they do, the results can be game-changing.In this episode, host James Lawrence sits down with Drew McLellan, CEO of the Agency Management Institute, to unpack what makes agency relationships thrive or fail. Whether you're managing one agency or several, or considering switching partners altogether, this episode is for anyone wanting to bridge the in-house/agency gap.Key Takeaways:The top reason agency-client relationships break down: (communication) and how to fix How in-house marketers can improve agency performance through mor...
2025-05-0639 min
Smarter Marketer84. State of the Pitch 2025 w. Darren WoolleyThe agency pitch process is one of the most important - yet deeply flawed - aspects of the marketer-agency relationship. In this Smarter Marketer Podcast episode, Host James Lawrence talks about the realities of modern-day pitching with someone who’s been at the coalface for decades: industry veteran Darren Woolley, Founder and CEO of TrinityP3.Darren unpacks the latest State of the Pitch 2025 Report by TrinityP3, revealing why things have actually gotten worse in 2025 - and what both marketers and agencies can do to fix it. Read the State of the Pitch 2025 Report.Key...
2025-04-0844 min
Smarter Marketer83. Emails with Mailchimp: The Power of First-Party Data, AI, Great Creative and More w. Anthony CapanoEmail marketing might not be the newest toy in the digital toolbox, but it’s still one of the most powerful. In a time when AI is transforming how we work and big platforms are making it harder for businesses to own audience relationships, marketers are turning back to the basics - and doing them better.Host James Lawrence sits down with Anthony Capano, Regional Director at Intuit Mailchimp, to talk about how email is thriving in Australia, how personalisation and AI are changing the game, and what smart brands are doing to get ahead. ...
2025-03-2534 min
Smarter Marketer82. Rethinking Search: Google vs ChatGPT, Attribution, Audiences and the Future w. Rand FishkinDigital isn’t what it used to be and neither is marketing. In this episode of Smarter Marketer, James welcomes back industry legend Rand Fishkin, Co-Founder and CEO of Sparktoro, to cut through the noise as they discuss the flawed logic of traditional attribution models, the pitfalls of over-relying on Google and the importance of audience-first marketing to future-proof your digital strategy.Key Takeaways:Zero-click searches and AI Search tools - Where is traffic going?The AI hype cycle - Why most marketers are chasing the wrong trendsSEO and digital PR strategies - When and why it...
2025-03-1151 min
Smarter Marketer79. Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Dan MonheitIn marketing, there exists a fine line between influencing decisions and crossing into manipulation. The difference? One builds trust while the other erodes it.Host James Lawrence chats with Dan Monheit, Chief CX Thinker at Thinkerbell and former CEO of creative behavioural science agency HardHat, about applying behavioural science principles like default bias and anchoring to your marketing, related ethical considerations and how to draw the line between persuasion and manipulation.Key Takeaways:Dan’s journey - starting Hardhat and his interest in behavioural scienceIntroduction to behavioural science and it’s connection to marketingWhat are...
2025-01-2848 min
Smarter Marketer78. Answering Your Marketing Questions for 2025 w. Joe Alder, Sam Dodson and Mariano Di LascioRocket Agency’s top experts and Host James Lawrence discuss what will work in digital marketing in 2025 and how to set yourself up for success with the latest on SEO, digital and creative.Key Takeaways:How to navigate AI Overviews and the impact on paid search and SEOWill ChatGPT replace search engines?How to adapt SEO practices to align with AI-driven algorithms in 2025How digital marketing roles will remain relevant as we enter the age of AIHow to improve the impact of digital ad creativeThe relevance of low-fidelity video content in B2B and its potential in...
2025-01-1455 min
Smarter MarketerFrom the Archives: How to Build Your Personal Brand as a Marketer w. Fleur BrownBuilding your personal brand as a marketer is crucial for career advancement, establishing credibility, obtaining salary increases and creating professional opportunities. This week, James interviews Fleur Brown, celebrated author of ‘The Business of Being YOU: Personal Brand Secrets of CEOs and Celebrities’. Fleur shares why you should be building your personal brand reputation and practical tips for marketing yourself within a competitive industry.Key Takeaways:The importance of marketing yourself to stand out from the crowdWhat does ‘building your personal brand’ really mean?Picking three elements to curate your personal brandUsing your LinkedIn profile effectively to establis...
2024-12-3142 min
Smarter Marketer77. LinkedIn Ads That Work: Expert Tactics w. AJ WilcoxAJ Wilcox, Founder of B2Linked, has worked with 5 of LinkedIn’s top 10 spending accounts and managed over $150 million in LinkedIn ad spend. Host James Lawrence chats with AJ as they delve into key strategies for maximising the output of LinkedIn ads in 2025, the significance of Thought Leader ads, lead-generation tactics that actually work and more.Key Takeaways:The evolution of LinkedIn ads over the yearsEffective LinkedIn ads strategies and funnelsLead generation and conversion tacticsThought Leadership ads: A game changerLinkedIn ads vs. other platformsEffective creative for LinkedIn adsExploring Connected TV adsAdvanced targeting techniquesThe future of LinkedIn ads...
2024-12-0345 min
Smarter Marketer76. Marketing Metrics That Matter: A Conversation w. Taz BarehamFor marketers in industries with longer or more complex purchase cycles, demonstrating the value of their efforts can be a constant challenge that often impacts budget approvals. In this episode of the Smarter Marketer Podcast, host James Lawrence welcomes back Fractional CMO Taz Bareham for an insightful discussion on marketing measurement, the struggles many marketers face, and practical ways in-house teams can improve their approach to marketing metrics.Key Takeaways:How to understand and contextualise dataHow to connect marketing to business objectivesWhat leading and lagging indicators are and how to measure themAdvice for marketers on data...
2024-11-1938 min
Smarter Marketer75. The Future of Experiential Marketing: Trends and Innovations w. Laura RobertsGreat marketing is built on creating memorable experiences, whether through digital advertising or offline interactions. Laura Roberts, MD APAC at global experiential marketing agency INVNT joins Host James Lawrence to talk about how brands can craft comprehensive 360-degree campaigns, leverage social media and influencer events, and develop strategies to engage everyone from Boomers to Gen Alpha. Key Takeaways:Laura’s journey - from Sydney to NYC and into experiential marketingWhat is experiential marketing?The biggest trends shaping the industry todayFuture generations: How to craft experiences for Gen Alpha (Gen A)How to implement experiential marketing with a m...
2024-11-0536 min
Smarter Marketer74. How to Target Your Audience Online w. David RobertsThe way that we can target our perfect customers has changed radically, and what worked a few years back is likely to not work today. Large platforms like Google and Meta have changed how they collect audience data, significantly affecting how you reach and engage with your audience. In this episode, Host James Lawrence talks with Rocket Agency's Commercial Director, David Roberts about the recent changes in digital audience targeting and how to connect with your target market effectively.Key Takeaways:The evolution of Google Ads: From search to audience targetingHow to leverage Google's data for...
2024-10-2244 min
Smarter Marketer73. The Future of SEO: Why Google’s Here to Stay w. Joe AlderDespite the buzz around AI search engines, Google isn’t going away anytime soon. Joe Alder, Head of SEO at Rocket Agency, joins Host James Lawrence to discuss how SEO is likely to change over the next few years, why Google remains relevant today and how in-house marketers can stay ahead of the curve. Key Takeaways:The importance of SEO in 2025 and beyondThe latest SEO trends and data insights in AustraliaWhy “the days of manipulating search engines are gone”Key SEO strategies and best practicesWhat is EEAT?The role of digital PR in SEOWhy SEO and PPC hav...
2024-10-0844 min
Smarter Marketer72. PR in The Digital Age: From Newsrooms to Influencers w. Andy ScalesNewsrooms are being cut down, authentic storytelling is the need of the hour, and PR and digital strategies must go hand-in-hand. Host James Lawrence welcomes back Andy Scales, Founder and Director of CampaignLab, to discuss the current trends and challenges in the PR industry in Australia as we near the end of 2024.Key Takeaways:The current trends in PRHow to ideate creative PR campaignsThe hallmarks of effective PR articlesHow PR differs for B2B vs B2C companiesThe impact of AI on PRAffiliate PR and digital marketingPR + social media - influencer marketing strategiesHow to measure the...
2024-09-2436 min
Smarter Marketer71. Signs Your Agency is the Right or Wrong Fit w. David Lawrence“It’s not about finding the best agency - it’s about finding the best agency for you.”With the thousands of agencies in Australia finding the right partner for your needs is becoming trickier each year. Host James Lawrence and Co-Founder of Rocket Agency, David Lawrence discuss critical signs that indicate whether a client and agency is the right fit.Key Takeaways:What ‘the right fit’ means, and why it’s importantSigns for evaluating a marketing agencyAchieving results: what to (realistically) expect from an agencyStaff turnover and its impactAccess to senior agency staffDoes your agency re...
2024-09-1032 min
Smarter Marketer70. Countdown to 2025: What Marketers Need to Kick-off w. Sachin Rajah2024 has been a whirlwind for the marketing landscape - privacy laws are changing, paid media targeting has become more challenging, and measurement and attribution are getting increasingly complex by the day. Host James Lawrence and Director of Client Services at Rocket Agency, Sachin Rajah discuss what marketers must do now to set themselves up for success in 2025.Key Takeaways:Why first-party data is still important, and how to collect and manage itWhy SEO and organic still matter in the wake of the AI hypeStrategies to tackle privacy updates - now and in 2025Paid media - new...
2024-08-2736 min
Smarter Marketer69. How Marketers Can Run Better Pitches w. Darren WoolleyThe process for inviting agency pitches is still that of the Mad Men era, despite the industry evolving considerably over the past 50 years. Host James Lawrence chats with Darren Woolley, CEO of marketing management consultancy Trinity P3, about how in-house marketers can run better pitches, the issues with the traditional pitch process, and the importance of clear objectives and effective feedback.Read the report: The State of the PitchGuest:Darren Woolley is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Mentor, Founder & Global CEO of TrinityP3...
2024-08-1356 min
Smarter Marketer68. Content Marketing in the Age of AI w. Marcus SheridanThe latest AI tools have made it easier than ever to generate content; however, it’s often at the risk of mediocrity. To stand out, your content needs to resonate with your audience and make them feel heard and understood. Host James Lawrence revisits his discussion with Marcus Sheridan, author of New York Times best-seller, 'They Ask, You Answer,' about how addressing customer concerns and creating relevant content can build trust and drive tangible marketing results.Guest:Described as a “web marketing guru” by the New York Times, the story of how Marcus Sheridan was ab...
2024-07-3051 min
Smarter Marketer66. How To Fix A Failing Campaign w. Sachin RajahDiagnosing and fixing underperforming campaigns is both an art and a science that can break your marketing strategy if done incorrectly. Sachin Rajah, Director of Client Services at Rocket Agency and Host James Lawrence discuss the significance of tracking and data accuracy, the role of creative in campaign success, audience targeting, and leveraging AI in ad platforms.Guest:Sachin Rajah is the Director - Client Services at digital marketing agency, Rocket. He is both a digital marketer and strategist who has a long track record in achieving huge return-on-marketing-investment and business growth across some of...
2024-07-0238 min
Smarter Marketer65. eCommerce Lifecycle Marketing in 2024 w. Joshua ChinStrategic lifecycle marketing is the cornerstone of a thriving eCommerce business, especially as the digital landscape evolves with AI advancements and privacy updates. Engaging and retaining customers has never been more crucial. Joshua Chin, Founder of Chronos Agency, breaks down lifecycle marketing, offering key insights on leveraging customer data for personalisation. He shares invaluable tips for optimising marketing efforts - from crafting successful campaign strategies and boosting click rates to exploring the untapped potential of direct mail in today's shifting environment.Guest:Joshua Chin is the CEO and Founder of global lifecycle marketing firm Chronos...
2024-06-1849 minSmarter Marketer64. AI in Marketing: Hype vs. Reality w. David LawrenceBold claims have been made about AI revolutionising how marketing is done, potentially eliminating millions of marketing jobs worldwide. As we approach mid-2024, David Lawrence and James Lawrence delve into the impact of AI on the Australian marketing landscape. David advocates for a balanced approach, embracing new technologies with a dose of healthy skepticism. He emphasises the importance of marketers staying informed and cutting through the AI hype.Guest:David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian full-service digital marketing agency. He is also the co-author of the Amazon #1 best-selling marketing...
2024-06-0444 minSmarter Marketer63. Project Management for Marketers w. Gavin WatsonCollaboration and communication are the key drivers for any successful marketing team to function. Gavin Watson, Senior Industry Lead for Marketing at monday.com, reveals how businesses are using the visibility and integration tools in project management tech to improve team efficiency and streamline marketing projects.Guest:Gavin Watson is the Senior Industry Lead Marketing, Creative, Retail and Manufacturing for Asia Pacific and Japan at monday.com. He has over 20 years of experience in tech and marketing and was previously Director of Strategic Partnerships at Outfit.io, Chief Commercial Officer at Automaton and Director Sales...
2024-05-2132 minSmarter Marketer62. Measuring the Impact of Your Marketing w. Paul SinkinsonUnderstanding your user journey and tracking their path to purchase is vital when forming a strategy and allocating your marketing budget to appropriate channels. Paul Sinkinson shares how the best marketers use data, creative assets, and AI to make smart marketing decisions.Guest:Paul Sinkinson is the Managing Director of Sydney-based global marketing consultancy Analytic Partners, which delivers customised analytics that improve sales and marketing ROI. He has over 20 years of marketing analytics experience across many of Australia’s leading brands, and was previously a Partner at the Leading Edge, and Director at Nielsen, to na...
2024-05-0739 minSmarter Marketer61. The Importance of First-Party Data w. David LawrenceGoogle, Meta, and other platforms are going cookie-less, making it increasingly difficult for marketers to access third-party data and reach their audience in an impactful way. David Lawrence, Co-Founder of Rocket Agency talks about the importance of using first-party data to stay competitive; through personalized targeting, greater alignment with your audience’s needs, and building stronger customer relationships.Guest:David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian digital marketing agency. He is also the co-author of the Amazon #1 best-selling marketing book 'Smarter Marketer'. David has presented at several events including Inbound Bo...
2024-04-2330 minSmarter Marketer60. Rise of the Fractional CMO w. Taz Bareham & Danielle StittFractional CMOs can be a game-changer for many businesses; diagnosing key problems, pivoting strategy, and reshifting team dynamics. Experienced Fractional CMOs, Taz Bareham and Danielle Stitt, share how they help businesses develop successful long-term marketing strategies and achieve their business goals.Guests:Taz Bareham and Danielle Stitt are fractional CMOs with significant marketing experience across different industries and brands.Taz has over 20 years of experience across B2B, B2C and SaaS. Previously, she was the Head of Brand & Communications at eBay, and CMO at Ansarada, JobAdder, and Rezdy. In addition to her...
2024-04-0942 minSmarter Marketer59. Short-Form Video Secrets: Crack the Code on TikTok, Reels, and Shorts w. Edwin SmithWith TikTok, Instagram Reels and YouTube Shorts dominating the organic social space, short form video is vital to reach large audiences and create an engaging brand image. Edwin Smith, Founder and CEO of The Social Sandwich, gives practical advice on how your brand can dominate on social platforms.Guest:Edwin is the Founder and CEO of The Social Sandwich and leads strategy across FaceBook, Instagram, Twitter, TikTok, Snapchat, and Twitter (X) for small businesses. Previously, Edwin was the Senior Social Media and YouTube Producer on The Voice Australia, and was also the Senior Social Producer...
2024-03-2644 minSmarter Marketer58. Marketing for Change: Smashing Stereotypes & Shaping Culture w. Cindy GallopMarketing and advertising shape people’s attitudes, mindsets and behaviour. Yet, the advertising industry has historically relied on stereotypes. Cindy Gallop challenges marketers to reinvent what is aspirational, and use marketing as a lever to lead a positive change in society. She challenges adland’s obsession with sexism and ageism, highlights the underrepresentation of women and people of colour in agency ownership, and talks about how her online platform MakeLoveNotPorn is breaking barriers and creating a more inclusive, considerate sex culture.Guest:Cindy Gallop is a branding, advertising and marketing expert with over 30 years of indu...
2024-03-1245 minSmarter Marketer57. Understanding Google Consent Mode & Facebook CAPI w. Sachin RajahGoogle and Facebook are taking big strides this year to address users’ core privacy concerns, including Google Consent Mode mandatory from March 2024, and the introduction of Facebook Conversion API (CAPI). Sachin Rajah discusses what this means, and how to comply so that your marketing performance isn’t negatively impacted. Guest:Sachin Rajar is the Head of Client Services at digital marketing agency, Rocket. He is both a digital marketer and strategist who has a long track record in achieving huge return-on-marketing-investment and business growth across some of Australia’s largest brands. Sachin has worn many hats in...
2024-02-2715 minSmarter Marketer56. Career Advice, AI and the Future of Marketing w. Hubspot's Kat WarboysHubspot is one of the leading software brands for inbound marketing, sales, and customer service. Kat Warboys, Senior Marketing Director for Hubspot’s APAC region, discusses inbound strategy, how AI is impacting content creation, and the rapidly changing nature of marketing as it pertains to digital.Guest:Kat Warboys is the APAC Marketing Director at HubSpot. Kat is responsible for growing HubSpot’s business in the Asia Pacific region, managing everything from demand generation to sales enablement and customer advocacy. Kat’s personal mission is to help other marketers realise the importance of their role in the...
2024-02-1343 minSmarter Marketer55. How to Find the Right Agency For Your Business w. Drew McLellanHow do you go about finding a new marketing agency, and how do you know if they’re the right fit for your business? With experience on both client and agency side, Drew McLellan, CEO of the Agency Management Institute shares how to best approach the agency procurement process.Guest:Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R. He also owns and runs the Agency Management Institute (AMI), which is a consultancy for small to medium-sized agencies that has be...
2024-01-3037 minSmarter Marketer54. Answering Your Marketing Questions for 2024 w. Kayley MelhamJames Lawrence answers your top 9 questions for marketing in 2024: What channels should you be playing in? What are the biggest challenges facing marketers? How are customer journeys changing and how can you measure results? Listen now.Guest:Kayley is the Marketing Coordinator at Rocket Agency, and works with the team to deliver insightful and informative copy, organise their webinar events, and manage the company’s organic social channels. She also produces the Smarter Marketer Podcast, the definitive podcast for Australian marketers, hosted by Rocket's Co-founder and Director, James Lawrence. Follow her on LinkedIn [https://www.li...
2024-01-1633 minSmarter Marketer(Repeat) Balancing Brand and Performance w. Lindsay Rogers + Tristan VelascoThree agency founders discuss how marketers should balance brand building vs performance marketing, the value of creating a long-term marketing strategy and how to educate stakeholders on the role and relationship between longer-term and shorter-term marketing activities. As well as the importance of telling a story to effectively connect with your audience. Listen now.Guest:On the podcast this week we have Co-Founders of branding and content agency Chello; Lindsay Rogers (Managing Director) and Tristan Velasco (Creative Director). Founded in 2014, independent agency Chello has worked on award-winning creative projects for clients including Shopify, Uber Eats...
2024-01-0240 minSmarter Marketer(Repeat) What You Need To Know About SEO in 2023 w. Daniel CostaWith organic visits driving over half of online traffic to websites, your business must have a solid SEO strategy to compete in search results. Daniel Costa, Head of SEO at Rocket, discusses SEO trends in 2023 and the top 10 actions you need to take this year to succeed.Guest:Daniel Costa is an experienced Search Engine Optimization Consultant with a demonstrated history of working in the marketing and advertising industry, and is Rocket’s Head of SEO. He has been involved in numerous complex SEO campaigns involving global domains, migrations, e-commerce, lead gen, local, technical analysis, li...
2023-12-1943 minSmarter Marketer53. How to Start a Podcast w. Kayley MelhamNeed help starting a podcast? This episode details the best way to coordinate guests, where you should stream for listeners, the process of setting up an episode and how to measure success. Kayley Melham, producer of the Smarter Marketer podcast gives a detailed guide on all you need to know about setting up a podcast.Guest:Kayley is the Marketing Coordinator at Rocket Agency, and works with the team to deliver insightful and informative copy, organise their webinar events, and manage the company’s organic social channels. She also produces the Smarter Marketer Podcast, the de...
2023-12-0535 minSmarter Marketer52. What You Need To Know about GA4 w. Sachin RajahHow does GA4 compare to Universal Analytics and why might your data be inconsistent across the two platforms? Here is a simple guide to the main differences between UA and GA4 and how they might impact how you interpret and analyse your data.About the Guest:Sachin Rajah is the Head of Client Services at digital marketing agency, Rocket. He is both a digital marketer and strategist who has a long track record in achieving huge return-on-marketing-investment and business growth across some of Australia’s largest brands. Sachin has worn many hats in his career—Sales...
2023-11-2122 minSmarter Marketer51. How to Use AI When Copywriting w. Ralph GraydenHow can you use ChatGPT to write a blog? What about advertising copy? Is Google Bard or ChatGPT better at copywriting? Ralph Grayden, CEO and Founder of Sydney-based copywriting agency, Antelope Media, shares how you can integrate AI and machine learning effectively into all of your copywriting tasks.Guest:Ralph Grayden is the owner of Sydney-based copywriting agency, Antelope Media. He is both a journalist and copywriter specialising in financial services, legal and professional services and other complex subjects. Ralph is also the author of Amazon Best Seller, Page Three: A very London story eBook...
2023-11-0731 minSmarter Marketer50. Drawing Insights and Forming Strategy w. Julian ColeJulian Cole, leading strategy consultant to brands including Uber, Apple, Facebook, and Disney shares his practical advice on how to create a marketing strategy. He also discusses what ‘insights’ really are, and how you can use them to drive your creative and messaging.Guest:Julian Cole is a strategy consultant to leading brands including Uber, Apple, Facebook, and Disney. Previously he was Head of Comms Planning at BBDO New York, where he oversaw a team of 15+ strategists who created award-winning work for Bacardi, Footlocker, Mountain Dew, GE, Snickers, M&Ms, Lowes, Interscope Records, Bombay Sapphire and...
2023-10-2445 minSmarter Marketer49. Dark Social and Attribution Challenges w. Rand FishkinHow well do you really know your audience? In this episode, James interviews legendary international marketer and CEO of SparkToro, Rand Fishkin. He shares his thoughts on current macrolevel trends, the impact of dark social, and how you can use data to transform your strategy. Guest:Rand Fishkin is the cofounder and CEO of SparkToro, makers of fine audience research software. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal fo...
2023-10-1051 minSmarter Marketer48. Advice for Marketing Graduates Breaking Into the Industry w. Ryan BonniciWhether you’re in your later years of university, or you’ve graduated and you’re on the search for your first full-time role. Ryan Bonnici shares his experience working for Microsoft, Hubspot, and now CMO at Gympass, while giving practical advice on how to land your first marketing role and excel in the industry.Guest:Ryan Bonicci was awarded 26th place on World's Most Influential CMOs in 2020 list by Forbes (up from 41st place in 2019). He is currently the CMO of Gympass, an employee wellness benefit that offers unlimited access to the world's largest networ...
2023-09-2647 minSmarter Marketer47. Preparing For Black Friday & Cyber Monday w. Iain CalvertIf you’re running an ecommerce business you need to start planning for Black Friday and Cyber Monday. Ecommerce coach Iain Calvert shares the key factors e-commerce businesses should consider when preparing for this vital period.Guest:Iain (aka “ian”, that double “I” throws a lot of people) is an Australian based eCommerce consultant and trainer that has worked with the likes of Billabong, Vogue, Quiksilver and 100’s others under NDAs. He applies what he learned working for big eCommerce businesses to help independent Aussies businesses sell online. Originally growing up in the UK he started in e...
2023-09-1335 minSmarter Marketer46. The Growth of Out of Home For Australian Marketers w. Josh GurgielOut of Home media spend in Australia is now over $1bn annually and it is one of the fastest growing media channels. oOh!media is the largest out-of-home company in Australia with more than 37,000 digital and static asset locations. Josh Gurgiel, Head of Creative for oOh!media’s content and creative innovation hub, POLY reveals the power of out-of-home media, the impact digitisation, and how your brand should be playing in this space.Guest: Josh Gurgiel’s obsessive engagement with Outdoor advertising makes him a hazard to anyone on the road. He has managed to chann...
2023-08-3038 minSmarter Marketer45. Career Advice from 2022 Australian CMO of the Year w. Aimee EngelmannAimee Engelmann, 2022 Australian Marketing Institute CMO of the Year, shares her career advice for marketers: experience on managing senior stakeholders, picking the right job, networking with those in the industry, the value of mentorship and coaching, as well as what businesses look for in the hiring process.Guest:Aimee Engelmann is a recent graduate of Australian Institute of Directors (2019) GAICD, CMO of the Year (2022) Fellow and CPM all awarded by the Australian Marketing Institute. She is currently the Current Chief Revenue Officer at Flexhive by Hudson. Aimee held previous roles as Chief Revenue Officer at...
2023-08-1638 min
Love Your CareerLove Your Career: James LawrenceA great episode from a true friend of Love Recruitment, James Lawrence, MD of Lifestyle Fitness. James has progressed at a crazy speed and we are so happy to bring his story, his journey, his entrepreneurial escapades and his learnings to Love Your Career.
From making sales calls aged 15, deciding on the balance of education vs work to becoming owner and MD. This is episode is jam packed with guidance, knowledge and tips for both employees and businesses.
James uses his story and his experience to give advice for all levels on how to improve and what traits to show...
2023-08-0241 minSmarter Marketer44. Local SEO in 2023: 7 Ways to Improve Your Local Search with Daniel CostaWith the rise of local and "near me" searches, local SEO is becoming increasingly important for most businesses. Daniel Costa, Head of SEO at Rocket Agency, shares the 7 most important Local SEO actions you need to implement to improve results from organic search.Guest:Daniel Costa is an experienced Search Engine Optimization Consultant with a demonstrated history of working in the marketing and advertising industry, and is currently Rocket’s Head of SEO. He has been involved in numerous complex SEO campaigns involving global domains, migrations, e-commerce, lead gen, local, technical analysis, link building strategy an...
2023-08-0221 minSmarter Marketer43. How To Build Your Personal Brand As a Marketer w. Fleur BrownBuilding your personal brand as a marketer is crucial for career advancement, establishing credibility, obtaining salary increases and creating professional opportunities. This week, James interviews Fleur Brown, celebrated author of ‘The Business of Being YOU: Personal Brand Secrets of CEOs and Celebrities’. Fleur shares why you should be building your personal brand reputation and practical tips for marketing yourself within a competitive industry.Guest:Fleur Brown is a creative entrepreneur who has helped build the profiles of some of the world's most innovative media, technology and entertainment brands, thought leaders and entrepreneurs. Fleur is passionate abou...
2023-07-1941 minSmarter Marketer42. Is Google on the Decline in Australia? w. Kayley MelhamThe rise of Amazon, "social search" and ChatGPT offer the greatest threat to Google in Australia for almost 20 years. Resident Smarter Marketer and Rocket’s in-house Marketing Coordinator, Kayley Melham, discusses with James Lawrence what marketers need to know about the evolving search industry.Guest:Kayley is the Marketing Coordinator at Rocket Agency, and works with the team to deliver insightful and informative copy, organise their webinar events, and manage the company’s organic social channels. She also produces the Smarter Marketer Podcast, the definitive podcast for Australian marketers, hosted by Rocket's Co-founder and Director, Jame...
2023-07-0527 minSmarter Marketer41. How to Nurture Existing Customers w. Kieran KrohnIt’s 5x more cost-effective to win business from an existing customer than having to land a new one. Kieran Krohn, Senior Sales Manager at Hubspot, shares how businesses can better engage existing customers. Guest:Kieran Krohn is currently the Senior Sales Manager at Hubspot, where he has worked for over 7 years. Previously, he was the Principle Channel Partner Manager and Senior Partner Acquisition. With a strong background in both sales and marketing, Kieran is a member of both the Founders Club and the Presidents Club. You can follow him on LinkedIn [https://www.linkedin.com...
2023-06-2122 minSmarter Marketer40. B2B Marketing in 2023 with Stuart JaffrayIn this episode James and Stuart Jaffray, MD of highly regarded Australian B2B marketing agency, Green Hat, discuss the state of B2B marketing as we near the halfway mark of 2023. They discuss what the best performing B2B marketing teams are doing to increase leads and sales.Guest:Stuart Jaffray is the Managing Director at Green Hat, an integrated marketing agency specialising in Business-to-Business. He worked for BMW for over 10 years as Brand Communication & Marketing Services Manager as well as General Marketing Manager. Stuart also presented at the B2B Marketing Leaders Forum...
2023-06-0743 minSmarter Marketer39. Balancing Brand and Performance w. Lindsay Rogers + Tristan VelascoThree agency founders discuss how marketers should balance brand building v performance marketing. The value of creating a long-term marketing strategy and how to educate stakeholders on the role and relationship between longer-term and shorter-term marketing activities. As well as the importance of telling a story to effectively connect with your audience. Listen now.Guest:On the podcast this week we have Co-Founders of branding and content agency Chello; Lindsay Rogers (Managing Director) and Tristan Velasco (Creative Director). Founded in 2014, independent agency Chello has worked on award-winning creative projects for clients including Shopify, Uber Eats...
2023-05-2440 minSmarter Marketer38. Marketing to a Chinese Audience w. Ophenia LiangWhether marketing into mainland China or Chinese speakers in Australia, a different approach to digital is needed. In this pod, Ophenia Liang shares practical and insightful advice for marketing to a Chinese audience. From the different media platforms you need to be across, to audience segmentation and online behaviours. If you’re marketing to a Chinese audience in Australia or internationally, then this episode is a must-listen!Guest:Ophenia Liang is an entrepreneur with a focus in building cross-cultural businesses by realizing talents and resources around the world. Her area of expertise covers cross-cultural team man...
2023-05-1033 minSmarter Marketer37. What Marketers Need to Know About Spotify Ads w. Simon ConnollyDiscover everything you need to know about Spotify Ads in 2023. Simon Connolly, Head of SMB at Spotify ANZ, shares insights on boosting brand awareness with Spotify’s targeting options, ad specs, and how to master the Spotify Ad studio.Guest:Simon Connolly is Head of SMB, Australia and New Zealand at Spotify. Previously, Simon was a Team Lead SMB at TikTok, and was an Account Manager at both Yahoo and Oath. He has over 11 years of digital marketing experience working across manual, programmatic display and paid search. You can follow him on LinkedIn [https://www.li...
2023-04-2629 minSmarter Marketer36. How To Run Successful Webinars w. Eshita DurveWebinars can be an excellent top-of-funnel promotional activity! Eshita Durve shares practical advice for running successful webinars, including how to choose an interesting topic, setting up your event day checklist, and how to turn your registrants into paying customers! Guest:Eshita Durve leads the in-house Marketing team at Sydney-based, award-winning marketing agency, Rocket. As a marketer with a strong background in sales, she is passionate about using marketing technology to drive tangible business outcomes (Read: Eshita is not into fluff metrics). With 8 years of driving results both in-house and agency-side, Eshita was recently recognised as a...
2023-04-1327 minSmarter Marketer35. Influencer Marketing w. Sharyn SmithWe interview the Founder of Australia’s largest influencer marketing company, Sharyn Smith, on influencer marketing in Australia. She discusses what influence is, how to choose the right influencer, the importance of content creation, and what you need to do to succeed in the space.Guest:Sharyn Smith is the CEO and Founder of Social Soup, Australia’s largest, award-winning, influencer marketing company. Social Soup has pioneered the influencer marketplace, having conducted 500+ influencer campaigns, and working with brands such as Aldi, Lego, L’Oreal, Philips, Huggies, Weetbix and many more. You can follow her on Linked...
2023-03-2932 minSmarter Marketer34. Digital Marketing Campaign Deep-Dive | LIV Mirvac w. Jade MacAuslanIn this episode, we take a deep dive into one of the most successful digital marketing campaigns in Australia over the past 5 years - Mirvac's LIV launch. Winner of multiple awards including 'Best Advertising Campaign' at Semrush Awards 2021 and 'Best use of Data' at APAC Search Awards 2022, we explore how this brand new category achieved a 15.9x ROI and a 720% increase in conversion rate MoM with an integrated digital marketing strategy. Tune in to discover the secrets behind this phenomenal success. This episode was requested by a listener.Read More About the award-winning LIV Campaign: https://rocketagency...
2023-03-1435 minSmarter Marketer33. ChatGPT Emergency Pod - What Australian Marketers Need To Know w. David LawrenceChatGPT is changing the face of marketing (and the world). David Lawrence is on the pod to confirm that all is not lost - and if you use ChatGPT effectively, it can actually make your job easier! If you don’t use it well, you’ll be stuck with mediocrity. This episode discusses ChatGPT’s limitations, how to perfect your writing prompts, and how it can be used to its best potential.Guest:David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian digital marketing agency. He is also the co-author of the Amazon...
2023-03-0133 minSmarter Marketer32. Your Most Asked Marketing Questions for 2023 w. Kayley MelhamHow is AI like ChatGPT going to impact marketing? Where should you spend your marking dollars with a small budget? Any advice on attribution? Kayley Melham interviews James Lawrence on your 10 most asked marketing questions for 2023. Guest:Kayley is the Marketing Coordinator at Rocket Agency, and works with the team to deliver insightful and informative copy, organise their webinar events, and manage the company’s organic social channels. She also produces the Smarter Marketer Podcast, the definitive podcast for Australian marketers, hosted by Rocket's Co-founder and Director, James Lawrence. Follow her on LinkedIn [https://www.lin...
2023-02-1434 minSmarter Marketer31. What You Need To Know About SEO in 2023 w. Daniel CostaWith Google organic driving over 50% of web traffic to sites in Australia everyday SEO gets more important each year. Daniel Costa, Head of SEO at Rocket, discusses SEO trends in 2023 and the top 10 actions you need to take this year to succeed.Guest:Daniel Costa is an experienced Search Engine Optimization Consultant with a demonstrated history of working in the marketing and advertising industry, and is currently Rocket’s Head of SEO. He has been involved in numerous complex SEO campaigns involving global domains, migrations, e-commerce, lead gen, local, technical analysis, link building strategy and co...
2023-01-3143 minSmarter Marketer30. Masculinity in Marketing and B&T Best Advertising Campaign Of 2022 - 'Boys Do Cry' w. Simon LeeSimon Lee, one of the leading creative minds in Australian advertising, shares his groundbreaking and award-winning campaign 'Boys Do Cry'. Winner of 2022 B&T Best Advertising Campaign the 'Boys Do Cry' campaign has become a global movement that has changed the conversation about men’s mental health. Listen to how Simon created an anthem for a new mold of masculinity - rewriting The Cure’s famous song ‘Boys Don’t Cry’ into Boys Do Cry.Guest:Simon Lee is the Chief Creative Officer (CCO) and Partner at The Hallway, an Independent Advertising Agency based in Pyrmont, Sy...
2023-01-1833 minSmarter Marketer(Repeat) Marketing to Generation Z w. Katy RichardsonHere is a replay of the #2 most downloaded episode of 2022. Katy Richardson is the Creative Services & Marketing Director at UNiDAYS, a website giving university students and graduates discounted deals on products and services. She shares how to best market to Gen Z consumers, and most importantly, what doesn’t work. You can follow her on LinkedIn [https://www.linkedin.com/in/katyrichardson1/] or visit the UNiDAYS website [https://www.myunidays.com/AU/en-AU]. Guest:Katy is the Creative Services & Marketing Director at UNiDAYS, ANZ. She’s a go-to on the next gen’s habits...
2023-01-0433 minSmarter Marketer(Repeat) How to Hire Great Marketers w. Alicia LykosHere is a replay of the #1 most downloaded episode of 2022. Struggling to hire and keep talented marketers in Australia? Recruitment expert Alicia Lykos reveals where you should advertise open positions, how to be recruitment ready, and why a graduate program could be the best thing for your business!Guest:Alicia Lykos is the owner and founder of Red Wolf Group and is the trusted advisor to CEO’s across the country, helping them to optimise their talent to deliver on their strategy. Alicia has been in numerous executive HR roles across leading global IT...
2022-12-2154 minSmarter Marketer29. What PR Is (And What It Isn't) As We Enter 2023 w. Andy ScalesAndy Scales, Founder of highly decorated Australian PR agency CampaignLab, discusses how PR has changed over the past 10 years. Andy deep-dives earned media, where media mentions sit as we near 2023, and what activities are generally undertaken in leading PR campaigns. Guest:Andy Scales is the Founder and Director at CampaignLab, a PR and brand engagement agency established to help clients join conversations its customers are having. At CampaignLab, Andy has won and worked on accounts for Fiji Airways, Oppo, Love Honey, Fuji Film, Intercontinental and Hertz. Find Us Online:James Lawrence L...
2022-12-0730 minSmarter Marketer28. Why Great Marketing Starts with Research w. Nick PalmerCEO of leading Australian market research company, Nick Palmer, shares the value in conducting research for your company. From segmenting, targeting and positioning, to conducting effective qualitative and quantitative research… this episode is full of practical takeaways. Guest:Nick is a career brand and communications researcher and strategist, and recognised specialist in measuring advertising effectiveness, with global experience in agencies ranging from Millward Brown to Hall & Partners. Through his role as CEO at House of Brand, Nick relentlessly pursues breakthrough brand insights for clients, as well as leading the pioneering and development of the HOB off...
2022-11-2345 minSmarter Marketer27. How to Identify, Hire and Retain Great Junior Marketers w. Brittany SmithBrittany Smith is Head of the Rocket Academy, Rocket’s intern and graduate program, identifying, mentoring and training junior marketers. She is on the pod to share insights about the most effective methods of training juniors, and the value they can bring to your company. Guest:Brittany Smith has over seven years of experience both in-house and agency-side, working across industries from hospitality and tourism to finance, property and tech. She is currently a Senior Account Manager at Rocket Agency, and is Head of the Rocket Academy. Prior to Rocket, Brittany was an Account Manager at...
2022-11-0935 minSmarter Marketer26. How I Grew My TikTok to 9.9m Likes in One Year w. Jahan KalantarJahan Kalantar grew his TikTok to 302K followers and 9.9m likes within a year. He is on the pod to discuss his journey to success, and share practical takeaways to build your company’s presence and engagement on Tiktok. Guest:Jahan Kalantar is the Head of Litigation and Partner at Executive Legal, where he heads up the litigation and dispute resolution team. His current practice focuses mostly on mental health, human rights, criminal law and commercial law. Prior to being called to the bar, Jahan was an experienced statistical specialist with broad experience in all asp...
2022-10-2643 minSmarter Marketer25. Maximising E-commerce Sales in 2023 w. Iain CalvertAs an e-commerce business, your goal is always to make more sales. Leading Australian e-commerce authority Iain Calvert shares simple, practical tips that will help you run successful multi-channel campaigns and drive sales for your business in 2023.Guest:Iain (aka “ian”, that double “I” throws a lot of people) is an Australian based eCommerce consultant and trainer that has worked with the likes of Billabong, Vogue, Quiksilver and 100’s others under NDAs. He applies what he learned working for big eCommerce businesses to help independent Aussies businesses sell online. Originally growing up in the UK he started...
2022-10-1248 minSmarter Marketer24. Marketing to Generation Z w. Katy RichardsonKaty Richardson is the Creative Services & Marketing Director at UNiDAYS, a website giving university students and graduates discounted deals on products and services. She shares how to best market to Gen Z consumers, and most importantly, what doesn’t work. You can follow her on LinkedIn [https://www.linkedin.com/in/katyrichardson1/] or visit the UNiDAYS website [https://www.myunidays.com/AU/en-AU]. Guest:Katy is the Creative Services & Marketing Director at UNiDAYS, ANZ. She’s a go-to on the next gen’s habits and attitudes whilst creating conversation on the role brands can play in empo...
2022-09-2833 minSmarter Marketer23. Should You Work With a Specialist or Generalist Agency? w. Andrew HoyneOver the past 30 years Hoyne has had a vast impact on the Australian marketing industry. Initially as a generalist design agency and more recently as a specialist in property and place. Principal Andrew Hoyne discusses the specialist v generalist agency models as well as the value in marketing to tell stories, take people on a journey, and market an experience, not just a product.Guest:Andrew Hoyne is the Founder and Principal of Place Visioning, Property Branding and Marketing agency Hoyne. He consults to major Australian, New Zealand and international asset owners, developers and local...
2022-09-2142 minSmarter Marketer22. How In-House Marketers Can Get The Most Out Of Their Agencies w. Jordan SloverEpisode Description:Two industry veterans discuss how in-house marketers can get the most from their agency partners. New York-based Jordan Slover discusses the importance of KPIs, communication, feedback, transparency and trust in building client-agency relationships that work for both parties. Guest:Jordan started his digital career working for Google in New York and London before moving to Sydney to help start the online marketing division of a digital marketing agency. He started Neon Ambition 8 years ago and now has a team of 25 people helping companies generate more leads online. Follow him on LinkedIn [htt...
2022-09-1439 minSmarter Marketer21. The Future of Marketing w. Anders Sörman-NilssonAnders Sörman-Nilsson is a futurist, top-selling author and founder of the Sydney-based firm Thinque. In this episode, he discusses what the future of marketing entails and what businesses must do in order to stay relevant for consumers.Guest:Anders Sörman-Nilsson (EMBA / LLB) is a futurist and the founder of the Sydney-based think tank and trend analysis firm - Thinque, which provides data-based research, foresight and thought leadership assets for global brands across 4 continents. His vision is to disseminate ‘avant-garde ideas which expand minds and inspire a change of heart’, and clients like ING, Micros...
2022-09-0746 minSmarter Marketer20. What percentage of my company's revenue should go into marketing? w. David LawrenceDavid Lawrence discusses how much of your company’s revenue should go into marketing. He shares industry-backed figures and practical tips to be able to present to your executive team.Guest:David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian digital marketing agency. He is also the co-author of the Amazon #1 best-selling marketing book 'Smarter Marketer'. David has presented at several events including Inbound Boston, Search Marketing Summit, Mumbrella360, CEO Institute and a variety of seminars and in-house sessions. Follow him on LinkedIn [https://www.linkedin.com/in/davidlawrenceoz/].Find Us...
2022-08-3127 minSmarter Marketer19. How to build your personal brand within your workplace w. Alicia LykosAs a marketer it is important to consider how (and why) you should have a strategy to promote yourself within your organisation. Leading Australian HR and talent optimiser Alicia Lykos shares applicable strategies to position yourself as a highly valuable member of your workplace.Guest:Alicia Lykos is the owner and founder of Red Wolf Group and is the trusted advisor to CEO’s across the country, helping them to optimise their talent to deliver on their strategy. Alicia has been in numerous executive HR roles across leading global IT organisations including Unisys, SAS Institute an...
2022-08-2421 minSmarter Marketer18. Career Advice from a Global CMO w. Ryan BonniciRanked in Forbes World's Most Influential 50 CMOs list, Ryan Bonnici shares career advice marketers should take onboard. Ryan has gone from marketing roles in Australia to global CMO roles for two tech unicorns in the USA. Guest:Ryan Bonnici was awarded 26th place on World's Most Influential CMOs in 2020 list by Forbes (up from 41st place in 2019). He is currently the CMO of Gympass, an employee wellness benefit that offers unlimited access to the world's largest network of gyms, studios and activities. Ryan has extensive experience across B2B and B2C marketing and sales d...
2022-08-1742 minSmarter Marketer17. Generating High Quality Leads in B2B SaaS w. Axel SukiantoThis episode explores how to effectively generate leads and sales in a B2B SaaS content. Marketing Director at UpGuard, Axel Sukianto, discusses the differences between demand capture and demand creation, brand building, and the future of attribution. Guest:Axel is a B2B marketer with experience in tech, SaaS, and cybersecurity. A revenue and demand gen marketer, he has a passion for driving hyper-growth through pipeline and revenue. He is currently at UpGuard, a B2B SaaS cybersecurity company where he leads the demand gen and content team. Previously he has worked at companies...
2022-08-1040 minSmarter Marketer16. B2B Email Marketing in 2022 w. Eshita DurveEshita Durve reveals how B2B businesses can make the most out of email and automation in 2022. She discusses how best to nurture leads, 5 ways to segment your database, and the best email/ automation software to achieve your email goals. Guest:Eshita Durve leads the in-house Marketing team at Sydney-based, award-winning marketing agency, Rocket. As a marketer with a strong background in sales, she is passionate about using marketing technology to drive tangible business outcomes (Read: Eshita is not into fluff metrics). With 8 years of driving results both in-house and agency-side, Eshita was recently recognised a...
2022-08-0343 minSmarter Marketer15. How to Select the Right Agency w. Darren WoolleyAustralian marketing veteran, Darren Woolley, shares his experience and observations on how the best performing organisations select the right agency for their needs.Guest:Darren Woolley is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Mentor, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, Industry Commentator, Podcaster, and Author. He is also a Past-Chair of the Australian Marketing Institute, Past President of the Melbourne Advertising and Design Club, Ex-Medical Scientist and Ex-Creative Director. You can follow him on Instagram [@_trinityp3_], LinkedIn [https://www.linkedin.com/in/darrenwoolley/], or...
2022-07-2754 minSmarter Marketer14. Matthew Gain: From Newcastle Beaches to Running Audible EuropeFrom a kid living on the beaches of Newcastle to running audiobook and podcast company, Audible Europe. Matthew Gain shares his marketing journey from Sydney, all the way to Asia, and how he is now mastering the global environment. Guest:Matthew Gain is currently the Senior Vice President and Head of Europe Audible, Managing Director Audible GmbH. Before Audible, he developed and led programs for brands such as Samsung, Telstra, KFC, Microsoft, PayPal, Commonwealth Bank, Reckitt Benckiser, News Limited, Sanofi Pasteur among others. Follow him on LinkedIn [https://www.linkedin.com/in/matthewgain/].
2022-07-2042 minSmarter Marketer13. They Ask You Answer w. Marcus SheridanThey Ask You Answer is in the “Top 5 Marketing Books of All Time” by The Book Authority and “#1 Marketing Book to Read” by Mashable. In this week's episode, Marcus Sheridan discusses his blog article that directly contributed to 25 million dollars in sales and how this led to the development of his renowned marketing book, They Ask You Answer.Guest:Called a “web marketing guru” by the New York Times, the Story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, public...
2022-07-1348 minSmarter Marketer12. How to Master Copywriting w. Kate ToonKate Toon is a leading authority worldwide on writing great copy. In this episode, Kate discusses how your business can consistently produce engaging and effective copy across all assets.Guest:Kate Toon is an award-winning entrepreneur, digital educator, SEO and copywriting consultant, coach, speaker, author and podcaster, with more than two decades of experience in all things advertising, content and digital. She is the founder of CopyCon, Australia’s first dedicated Copywriting Conference, and is the author of ‘Confessions of a Misfit Entrepreneur’. You can follow her on Instagram [@katetoon], LinkedIn [https://www.linkedin.com/in/kat...
2022-07-0644 minSmarter Marketer11. SEO in 2022 w. Garry VinerDigital Marketing guru Garry Viner gives you the SEO update you've been looking for! What are the steps to optimising your website? Does offsite still matter? And what are common misconceptions about SEO in 2022? We've got all of your answers. Guest:As Co-Founder and Head of SEO at Rocket Agency, Garry Viner has worked with many leading brands, driving record revenue numbers for each. A passionate entrepreneur, Garry has been Co-Founder of three other seven-figure businesses over the past 20 years. Garry has an irreverent sense of humour, for which he apologises in advance. When he’s n...
2022-06-2938 minSmarter Marketer10. How to Get a Pay Rise w. Alicia LykosThink you deserve a pay rise but have no idea how to ask for one? Have you been asked to present a dollar figure but don’t know how to measure your worth? Alicia Lykos is back on the podcast to give you tangible tips for your next salary review!Guest:Alicia Lykos is the owner and founder of Red Wolf Group and is the trusted advisor to CEO’s across the country, helping them to optimise their talent to deliver on their strategy. Alicia has been in numerous executive HR roles across leading global IT o...
2022-06-2239 minSmarter Marketer09. Strategy… the most misunderstood word in marketing? w. Ashton Bishop"Strategy" is often the most misunderstood and overused word in the marketing industry. In this episode, Ashton Bishop tells you exactly what strategy is, why you need it, and how to create an effective marketing strategy for your business! Guest:With over 20 years of marketing and strategy expertise — Step Change CEO Ashton Bishop has helped create billions’ worth of new value for some of Australia’s and the world’s most successful brands. As an award-winning speaker and coach, and a true master of strategy and creativity, he takes insights from the playing field and transform...
2022-06-1540 minSmarter Marketer08. How Much Does An Agency Cost? w. David LawrenceHow much does a digital agency cost? David Lawrence talks numbers, percentages, and pricing models. From Google Ads and SEO, to social ads and email marketing… this episode reveals the dollar figures you need to know to get the best out of your marketing agency!Guest:David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian digital marketing agency. He is also the co-author of the Amazon #1 best-selling marketing book 'Smarter Marketer'. David has presented at several events including Inbound Boston, Search Marketing Summit, Mumbrella360, CEO Institute and a variety of seminars and in...
2022-06-0840 minSmarter Marketer07. How to Best Approach Marketing with Non-Marketers on the C-Suite w. Aaron AigusAfter straddling marketing and c-suite for over 20 years, Aaron Aigus discusses how best performing marketers manage internal stakeholders, when data and numbers work to your benefit, and how to improve your company's brand. Guest:Aaron is the Co-Founder and Managing Director of Louder Online, a digital marketing consultancy that specialises in Intelligent & Effective Search, Content & Social Marketing. His initial experience within the digital and IT space allowed him to gain a deep understanding of both the technical and tactical aspects of executing a successful campaign. This prompted him to start his own consultancy in 2008, with a...
2022-06-0126 minSmarter Marketer06. How to Hire an SEO Agency w. Jordan SloverHow do you choose the right SEO agency for your business? Jordan Slover reveals how much you should be paying for SEO, what strategies your agency should use, and how long it will take to see results.Guest:Jordan has been helping companies grow online for the past 15 years. He got his start in online marketing working for Google in NYC and London before moving to Sydney to help start the online marketing division of a web design agency. He started Neon Ambition 8 years ago and now has a team of 25 people helping companies generate...
2022-05-2540 minSmarter Marketer05. In-house vs Agency w. Racquel CollardDo you need a marketing agency, or can you get everything done in-house? Does there need to be a "problem" for you to consider external partnerships? With experience on both sides, Racquel Collard debunks the inhouse vs agency debate.Guest:Racquel Collard is a marketer with over 15 years of experience, working in-house and on the agency side to deliver marketing ROI for businesses and brands of all shapes and sizes. Follow her on LinkedIn [https://www.linkedin.com/in/racquelcollard/], or visit her website [https://www.4cabling.com.au/].Find Us Online:
2022-05-1836 minSmarter Marketer04. Winning Awards for Marketing w. Eshita DurveWant to win awards for your business and don't know where to begin? This episode reveals why should you enter awards, what to include in a winning application, and how to maximise your win. Eshita Durve shares her in-house marketing experience and reveals the secret sauce to winning awards!Guest:Eshita Durve leads the in-house Marketing team at Sydney-based, award-winning marketing agency, Rocket. As a marketer with a strong background in sales, she is passionate about using marketing technology to drive tangible business outcomes (Read: Eshita is not into fluff metrics). With 8 years of driving...
2022-05-1126 minSmarter Marketer03. Sales and Marketing Alignment w. Dean MannixDo your sales and marketing teams work in silos? If you're in a stitch-up that includes finger-pointing, complaints about bad leads, or leads not being followed up, this one is for you. Tune into James in conversation with Australia's leading sales coach, Dean Mannix on how both teams can see eye to eye, and how this can save your business! Guest:Our guest Dean Mannix is CEO of SalesITV, an inspiration and "how-to" for sales professionals in over 25 countries. Follow him on LinkedIn [https://www.linkedin.com/in/deanmannix/] and on Instagram [@dean_mannix], or v...
2022-05-0430 minSmarter Marketer02. Hiring Great Marketers w. Alicia LykosStruggling to hire and keep talented marketers in Australia? Recruitment expert Alicia Lykos reveals where you should advertise open positions, how to be recruitment ready, and why a graduate program could be the best thing for your business!Guest:Alicia Lykos is the owner and founder of Red Wolf Group and is the trusted advisor to CEO’s across the country, helping them to optimise their talent to deliver on their strategy. Alicia has been in numerous executive HR roles across leading global IT organisations including Unisys, SAS Institute and Object Consulting. She is now th...
2022-04-2754 minSmarter Marketer01. Welcome to Smarter MarketerAbout the Episode:In this weekly podcast, James Lawrence, co-founder of leading digital marketing agency Rocket, and co-author of the Amazon #1 bestselling book Smarter Marketer, will be interviewing key figures in the marketing industry to give you the latest trends, best resources, and tactical marketing advice. Stay tuned for our first episode!Find Us Online:Rocket Agency Website: https://rocketagency.com.au/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/James Lawrence LinkedIn: https://www.linkedin.com/in/ja...
2022-04-0600 min