Shows
Business Success By DesignYour Offer - If You Have to Explain It, You Can’t Sell ItSummaryIn this episode of Business Success by Design, James Lawson discusses the critical elements of creating an irresistible offer for businesses. He identifies three common mistakes that business owners make when crafting their offers: vagueness, overstuffing, and lack of appeal. Lawson emphasizes the importance of clarity in defining the outcome of the offer, simplifying the components to avoid overwhelming potential clients, and making the offer attractive and engaging. He introduces the Irresistible Offer Formula and outlines the Client Flow Program, which helps business owners refine their offers to better attract clients and drive sales.2025-06-2612 minBusiness Success By DesignWhat to Do When You're Stuck in a Client DroughtCrickets in your inbox? Proposals going nowhere? You might be in a client drought just be aware it’s more common than you think.In this episode of Business Success by Design, James breaks down:Why client droughts happen (even when you’re doing “everything right”)The 3 silent killers that might be blocking your next clientHow to reconnect with your warm network (without being weird)The simple “Now Offer” you can roll out this week to get tractionWhether you're in a dry spell right now or want to prevent one, this episode gives you real, pra...2025-06-1016 minBusiness Success By DesignThe Danger of Becoming Emotionally Attached To Your Business!SummaryIn this episode of Not Just Business, Business Coach Angela Inzerillo and her close friend Kelly Jan discuss the complexities of entrepreneurship, focusing on the balance between passion and profit, the emotional challenges faced by business owners, and the importance of support systems and coaching. They share personal experiences and insights on navigating tough decisions, learning from failures and the danger of getting too emotionally attached to your business.TakeawaysThe journey of entrepreneurship is often filled with emotional challenges.Balancing passion and profit is crucial for...2025-05-2729 minBusiness Success By DesignThe Referral Myth Exposed: What You Really Need InsteadSummaryIn this episode of the Business Success by Design podcast, I'll be discussing the common misconception that referrals can serve as a standalone marketing strategy. I'll emphasizes the importance of proactive marketing tactics that can be controlled and scaled, rather than relying solely on passive referrals. Also, i'll be providing actionable insights on how to enhance referral systems while also building a robust marketing engine that includes email lists and other strategies to ensure sustainable business growth.TakeawaysReferrals are not a reliable marketing strategy on their own.2025-05-2009 minBusiness Success By DesignLove & LLC'sIn this episode of the podcast, James & Angela discuss their NEW Podcast "Not Just Business' which talks more about their journey from corporate America to entrepreneurship, sharing insights on working together as a couple in business. They explore the dynamics of their partnership, including how they handle disagreements, manage stress, and avoid burnout. The conversation emphasizes the importance of playing to each other's strengths and maintaining a balance between personal and professional life. The hosts also highlight the significance of routines and tools that help them stay aligned and productive.Hello! We...2025-05-0531 minBusiness Success By Design5 Considerations When You Start Your BusinessSummaryIn this episode of the Business Success by Design Podcast, James Lawson will discuss the journey of new entrepreneurs, focusing on key considerations for those just starting out. He'll emphasize the importance of accepting the new environment, building a unique brand, shifting networking strategies, embracing a continuous learning journey, and accepting the challenges that come with entrepreneurship. The conversation aims to provide guidance and encouragement for those venturing into the world of business.TakeawaysAccept what you're in is a completely new playing field.Building your unique...2025-03-0513 minBusiness Success By DesignFrom Corporate to Entrepreneur: A 6-Figure Business in 12 months.Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels. We quickly...2025-02-2723 minBusiness Success By DesignClient Enrollment Made Easy (No Sleaze, No Scripts)In this episode of the Business Success by Design podcast, I'll share insights on mastering the art of sales without feeling pushy or uncomfortable. I'll emphasizes that selling is about serving clients and offers a simple, pressure-free sales process that can be applied to various business models. We'll discusses common pitfalls in sales conversations, the importance of understanding client needs, and effective follow-up strategies. Here are some takeaways:Sales can feel uncomfortable, but it's all in your head.Selling is serving your client, not being pushy.Focus on the client's needs, not y...2025-02-2022 minBusiness Success By DesignThe Simple Funnel Strategy Behind Our 6-Figure BusinessHello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels. We quickly...2024-11-1111 minBusiness Success By DesignFrom Overwhelm to Clarity: Simplifying Your MarketingOne of the biggest challenges coaches and consultants face is juggling multiple marketing strategies without seeing the desired results. Sound familiar? Well, you're not alone. In today's fast-paced digital world, it's easy to get caught up in the noise and complexity of marketing. But fear not, because I'm here to help you cut through the clutter and find clarity.Let's go!!!!!!!Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!We began our entrepreneurial journey in 2009 after spending 25+ years as Sales an...2024-10-3013 minBusiness Success By DesignLet's Get Real: What it Takes To Build Your Coaching BusinessHello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels. We quickly...2024-09-1016 minBusiness Success By DesignOnline v's Offline Marketing When Your Business is New!When you're getting started in your business YOU DO NOT need to spend all your money on ONLINE marketing strategies!In a world increasingly dominated by digital noise, we're going to reveal the truth around the power of offline techniques and how to harnessing their true potential for exponential growth. It's not just about breaking free from the online mold; it's about strategically blending the best of both worlds. We'll reveal how offline techniques can seamlessly complement your online presence, amplifying your brand's reach and enhancing your overall marketing strategy. You'll also discover th...2024-08-2014 minBusiness Success By DesignShould You Niche? Yes..and Here's Why!The question of should I or should I not Niche my business isn't new. In fact is probably the #1 question most new businesses ask themselves (though they may not realize it).In the Podcast episode, I'll give you my thoughts around the subject, the myths you might be believing and how we actually evolved our Niche over time to where we are now.Let's do this!Leave Some Feedback:What should we talk about next? Please let us knowDid you enjoy this episode? If so please leave a short review.2024-08-0613 minBusiness Success By DesignFB ads....should you use them when you first start your business?One of THE most asked questions we get with new clients in their first year of their business is "should I run Facebook ads to drive leads?"FB ad campaigns aren't easy and they aren't cheap - testing alone can cost several $$$$$$$!In this podcast, I talk specifically on:The steps we took and our experience when we first tried running FB adsKey considerations of where you should be in your business before investing in FB adsOther ways to generate leads, especially as new business So, if you're considering whether or n...2024-07-1615 min