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James Marland
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Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 119 | Progress Over Perfection: Escaping the Overthinking Trap
STP 119 | Progress Over Perfection: Escaping the Overthinking Trap Episode Summary: In this episode of Scaling Therapy Practice, James Marland explores how overthinking quietly robs therapists, coaches, and helpers of progress. What feels like productivity is often just a delay tactic rooted in fear. If you’ve been stuck in analysis mode—waiting to make the “right” move for your course, your business, or your next step—this conversation will help you move from thinking to doing. You’ll learn how to break free from indecision, make peace with imperfect action, and move forward with...
2025-06-09
19 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 118 | How to Free Yourself From Low Pay Work with Murray Cowell
STP 118 | How to Free Yourself from Low Pay Work with Murray Cowell Hosted by: James MarlandPodcast: Scaling Therapy PracticeGuest: Murray Cowell, Founder of Accelerando Ltd. Episode Overview Hello, friend! I’m James Marland, host of Scaling Therapy Practice, and today I’m talking with the wise and experienced Murray Cowell, founder of Accelerando Ltd., about how to transition from corporate life to running a thriving training and course creation business. Murray brings over 25 years of experience in learning and development, marketing, and entrepreneurship. Whether you’re a therapis...
2025-06-02
30 min
Course Lab: Lessons from Successful Online Course Creators
Daily Wins, Niching Down, and Course Creation That Works (James Marland)
Course-creation expert James Marland shares how personal setbacks led him to empower therapists and educators through online courses. His experience highlights the value of niching down, embracing imperfection, and recording wins — with actionable wisdom for growing a mission-driven course business.James Marland is the founder of Course Creation Studio and host of the Scaling Therapy Practice podcast.In this episode, Ari, Abe, and James discuss:06:08 — The Importance of Niching06:54 — Attracting Your Ideal Client11:21 — Embracing Authenticity Through Storytelling14:17 — Passion Over Profit18:05 — Using a Cohort Model for Personalized Learning21:26 — Building Client Relationships Online25:30 — Joyful Niching in Work26:08 — Insi...
2025-05-26
28 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 116 | Beliefs That Lead To Burnout
So many therapists are quietly running on empty—not because they don’t care, but because they care so deeply. In this episode, we tackle the hidden belief that helping only happens one hour, one client, one room at a time. James shares a vulnerable childhood story, the power of contagious belief (both positive and negative), and how the therapy model you were trained in might be limiting the impact you could be having. This is part two of the “Build What’s Next Without Burning Out” series. Show Highlights 00:00 – The Belief Holdi...
2025-05-19
22 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 115 | Burnout Is Not a Badge of Honor—And What to Do About It
Burnout Is Not a Badge of Honor—And What to Do About It Scaling Therapy Practice Podcast – Episode 115 In this powerful episode, host James Marland explores the dangerous myth many therapists believe: that being “fully booked” equals success. He breaks down the hidden costs of tying your income to your calendar, and why burnout is not something to wear with pride. James introduces a better, more flexible model for therapists who want to protect their energy, income, and impact—without sacrificing their well-being. “You became a therapist to help people, not to run yourself into the ground.”
2025-05-12
19 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 112 | How to Transform Your Life’s Work Without Starting Over with Jill Greenbaum
Pivoting With Purpose: How to Transform Your Life’s Work Without Starting Over In today’s episode, James Marland sits down with coach, consultant, and visual practitioner Jill Greenbaum to uncover what it really looks like to pivot your business — and your life’s mission. If you’ve ever wondered how to build something new without abandoning your past, or how to move into more meaningful work (even around tough topics like end-of-life conversations), this episode will show you the roadmap. You’ll leave inspired, equipped, and ready to take your next big leap. Show Highlights
2025-04-21
29 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 111 | Find Your Spark Point: Why You don't need a Perfect Plan to Begin
Finding Your Spark: Starting Your Online Course Without a Perfect Plan In this episode of Scaling Therapy Practice, host James Marland emphasizes the importance of starting course creation with a spark rather than waiting for a perfect plan. Addressing therapists looking to expand their reach through online courses, James discusses the pitfalls of waiting for everything to be perfect and the fear that often holds people back. He likens course creation to remodeling a basement where flexibility and adjustments are essential. The episode covers three main points: why a spark is the true starting point, the power...
2025-04-14
18 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 110 | The Truth About the Right Time to Turn Your Calling Into a Course
You’re not missing anything—you’re just one step away from clarity, confidence, and community. Have you ever thought, “I could help more people if I just knew how to get started”? You’re not alone—and you’re not too late. In this heart-to-heart solo episode, James Marland gets real about what stops mission-driven therapists and helpers from building online courses—and how to move forward anyway. If you’ve ever felt called to create something meaningful but got stuck in doubt, fear, or the myth of “not being ready,” this episode is for you. James sh...
2025-04-07
23 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 108 | How to Transition from Therapist to Coach With Brenda Stewart
Overcoming Limiting Beliefs and Building a Coaching Business Free Resource: Webinar - How to Find and Get an Audience Ready to Buy March 24th 1 pm EST In this episode of Scaling Therapy Practice, host James Marland interviews Brenda Stewart, a licensed mental health counselor who is expanding her career into coaching and consulting. Brenda discusses the challenges she faced, including overcoming her own limiting beliefs and fears. She shares about her private practice focused on trauma and eating disorders, her journey into coaching, and her new coaching business Balanced Life Strategies. She highlights the importance of...
2025-03-22
28 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 107 | Learn to Love Marketing: 3 Reframes to Make Selling Feel Less Gross
🎙️ STP 107 | Learn to Love Marketing: 3 Reframes to Make Selling Feel Less Gross In This Episode of Scaling Therapy Practice: Do you feel like marketing your practice or online course makes you sound pushy—or worse, inauthentic? In this heartfelt and practical solo episode, host James Marland tackles one of the biggest mindset blocks therapists and helpers face: the belief that marketing is manipulative. James shares three powerful reframes that will help you see marketing in a new light—not as pressure, but as presence. With real-life stories, metaphors (like the umbrella in a storm), a...
2025-03-17
17 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 106 | How to Get More Sales Calls Without Feeling Pushy
Maximizing Conversations: Patience, Humanity, and Persistence In this episode of 'Scaling Therapy Practice,' host James Marland discusses strategies to get more sales calls by embracing patience, being more human, and maintaining persistence. James emphasizes the importance of understanding each customer's unique journey, building human connections, and being consistently present. He shares personal stories and insights on why these traits are crucial for converting conversations into sales calls. James also promotes an upcoming free learning webinar with Joey Ragona, aimed at helping mission-driven creators find and connect with their ideal audience. Key takeaways include the importance of...
2025-03-12
20 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 105 | How to Kick Off Your Course Podcast Successfully on the First Try
In this episode of Scaling Therapy Practice, host James Marland speaks with podcast marketing expert Andrew Chapman from Marasee FM. They explore the benefits of using podcasts to promote online courses and discuss strategies for effective podcasting. Andrew shares his journey from book publishing to podcasting and offers tips on podcast formats, marketing strategies, and the advantages of creating a limited series. Additionally, there's an announcement for an upcoming webinar on leveraging AI in course creation hosted by James Marland and Jay Allison. Key takeaways include understanding the role of podcasts as a marketing tool, the importance of having a...
2025-02-26
41 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 104 | How to Make Your Future Self Thank You: Smart Financial Moves for Course Creators
James Marland, a course creation coach, introduces a podcast episode focused on helping therapists scale their reach through online courses. The episode features Carla Titus, founder and CEO of Wealth and Worth Within, who shares actionable financial tips for 2025. Emphasizing the importance of regular financial check-ins and the management of business expenses, Carla provides strategies on planning and financial health for therapy practices. Additionally, there's a segment announcing an upcoming webinar by author and podcaster Jay Allison, who will discuss how to use AI to create human-centered course content. 00:00 Introduction to Scaling Therapy Practice
2025-02-17
36 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 103 | How to Streamline Course Creation and Marketing Without Overwhelm
In this episode of Scaling Therapy Practice, host James Marland introduces Brooke Borup from MyCloneSolutions to discuss strategies for scaling a therapy practice using HighLevel CRM. Brooke shares insights on the benefits of consolidating various tools into a single platform to save time, reduce costs, and improve efficiency. They explore how HighLevel CRM's comprehensive features, such as integrated marketing, scheduling, and communication tools, can help therapists focus on their strengths while automating routine tasks. Key reasons to listen include learning about the advantages of a unified CRM system, understanding how to streamline multiple tools into one platform, and hearing...
2025-02-10
35 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 102 | How to be Always Ready: A Therapist's Guide to Business Finances and Tax Season with Danielle Hayden
Always Be Prepared: Financial Tips for Small Business Success with Danielle Hayden In this episode of 'Scaling Therapy Practice,' host James Marland is joined by Danielle Hayden, CPA, and co-founder of Kickstart Accounting. They discuss the critical importance of knowing your numbers as a business owner, practical tips for tax preparation, and overlooked deductions. Marland also shares a personal lesson about the necessity of having support systems in place. Danielle emphasizes, 'The minute you accept money from a customer, you become a business.' This episode is packed with valuable insights, including how to s...
2025-02-03
39 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 100 | How I Learned to Embrace Mistakes and Pivot
STP 100 | How I Learned to Embrace Mistakes and Pivot In the 100th episode of the Scaling Therapy Practice Podcast, James Marland reflects on the journey so far, sharing both his accomplishments and mistakes. He discusses the importance of re-examining assumptions, inspired by Adam Grant's book 'Think Again', and highlights the alignment of his mission with helping therapists who are irrationally passionate about their dreams. Key takeaways include insights on the grind of podcasting, the evolution of his show's focus, and his pivot towards more authentic branding that supports therapists in making a meaningful difference. 'It's okay to...
2025-01-10
15 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 98 | How to Conquer the Monster in the Closet: Mastering Your Financial Story
How to Conquer the Monster in the Closet: Mastering Your Financial Story In this episode of the Scaling Therapy Practice Podcast, host James Marland welcomes special guest Nate Hendricks, owner of Navigator Bookkeeping. The conversation explores how Nate transitioned from teaching to starting his own bookkeeping business and eventually niching down to serve private practice owners in the mental health field. They discuss the importance of understanding and managing finances effectively to reduce stress and make informed business decisions. Nate shares practical advice on separating personal and business finances, dealing with IRS debt, and the benefits of...
2024-12-23
24 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 97 | How to Reduce Stress in Your Work Environment with Feng Shui
Harnessing Feng Shui for a Productive Workspace with Mark Ainley Host James Marland welcomes Feng Shui consultant Mark Ainley, who discusses the profound impact of our physical environment on our mindset and productivity. Mark shares his journey into Feng Shui, emphasizing the importance of conscious relationship with our space. He offers practical tips for creating a more accommodating, less stressful office environment, such as decluttering and integrating personal, colorful items. Key highlights include Mark's insight into the importance of addressing minor annoyances: 'If you want to change the course of a river, you go as far upstream...
2024-12-16
36 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 96: How to Overcoming Perfectionism and the Comparison Trap with Nancy Norbeck
In this episode of Scaling Therapy Practice, host James Marland discusses overcoming perfectionism and the comparison trap with master-certified Kaizen Muse creativity coach Nancy Norbeck. Nancy shares her journey from tech support to coaching, offering insights into why people get stuck in perfectionism and providing actionable tips to combat it. She highlights the importance of recognizing inner critics and making 'bad art' to unlock creativity. The episode provides practical advice for mission-driven leaders looking to launch impactful online courses. Key takeaways include recognizing the prevalence of perfectionism, journaling critical thoughts, and embracing imperfection to foster personal growth. "We get...
2024-12-10
30 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 95 | How to Structure Online Courses That Keep Learners Engaged with Rebecca Cuevas
How to Structure Online Courses That Keep Learners Engaged Guest: Rebecca Cuevas, Author of Course Design Formula: How to Teach Anything to Anyone OnlineHost: James Marland Episode Summary:In this episode of Scaling Therapy Practice, Rebecca Cuevas shares her expert advice on designing online courses that captivate learners and deliver transformational results. Rebecca discusses common pitfalls, offers actionable strategies, and explains why starting with a clear transformation goal is essential. Key Highlights 00:00 Introduction to Scaling Therapy Practice06:45 Starting with Transformation in Mind "How are people going...
2024-12-03
34 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 94 | How Systems Help You Scale Your Therapy Practice with Nicole McCance
Systems for Scaling Your Therapy Practice In this episode of the Scaling Therapy Practice podcast, host James Marland talks with Nicole McCants, a psychologist-turned-business coach. Nicole shares her journey from running a solo practice for 15 years to successfully scaling a group practice with 55 therapists. She introduces her five-step scaling method, which includes systemizing operations, hiring, attracting clients with digital marketing, converting clients, and retention. Nicole emphasizes the importance of investing in marketing, building trust in a team, and having a coaching or support system. She also discusses the benefits of online courses for therapists looking to reduce h...
2024-11-25
26 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 93 | How an Accountant Helps You Scale Your Therapy Practice
In this episode of 'The Scaling Therapy Practice,' host James Marland interviews Julie Herres, owner of Green Oak Accounting and author of 'Profit First for Therapists.' They discuss key strategies for scaling a therapy practice, focusing on the importance of financial sustainability and the critical role of accounting support. Julie highlights that every session should add to the bottom line and emphasizes the interconnectedness of scaling through session count and clinician headcount. The episode also covers the potential pitfalls of hiring without proper financial planning, and Julie provides real-world examples, like the pros and cons of buying...
2024-11-18
27 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 91 | How to Develop a Winning Mindset for Business Growth with Debra Russell
Unleashing Potential: From Adversity to Coaching Mastery with Debra Russell In this inspiring episode of 'Scaling Therapy Practice,' host James Marland explores the transition from traditional therapy to innovative course creation, enhancing freedom, flexibility, and income for therapists. Special guest Debra Russell, an MBA and elite certified business coach, shares her journey from a career in theater and film production to becoming a successful business coach after a prolonged illness. Discover the transformative power of coaching, tips on selecting the right coach, the impact of mindset on productivity, and strategies to overcome imposter syndrome, burnout, and...
2024-10-28
34 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 90 | How to Launch Your Online Course with Confidence
Empowering Therapists: Heather Fishbach's Inspiring Journey and Online Course Success Join host James Marland on the Scaling Therapy Practice show as he interviews Heather Fishbach, a holistic health practitioner with over 40 years of experience. Heather shares her extraordinary journey from massage therapy to becoming a Doctor of Chinese Medicine and Acupuncture. In this heartfelt episode, she recounts overcoming a stroke using her holistic techniques and transitioning from in-person therapy to launching successful online courses. Learn about her Course Creator Hub, the challenges of pricing and platform selection, and how affiliate marketing and personal connections have amplified her...
2024-10-22
37 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 89 | How Bob Vetter Turned His Passion for Healing into a Profitable Online Course and Community
In this episode of Scaling Therapy Practice, host James Marland engages with cultural anthropologist Bob Vetter to explore innovative pathways for therapists and healers to expand their practices beyond one-on-one sessions. Bob shares his rich background in cultural anthropology, Native American spiritual practices, and curanderismo from Mesoamerica, emphasizing the integration of healing methods into course offerings. Bob discusses his journey from educational travel to offering online courses and workshops, focusing on the concept of the 'wounded healer' and the intersection of personal crises with healing capabilities. The episode illustrates opportunities for therapists to diversify their income and...
2024-10-14
37 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 87 | The Magnet Model: How to Attract Clients by Leading with Your Mission
The Magnet Model: How to Attract Clients by Leading with Your Mission Empowering Entrepreneurs: Sophie Lechner on Course Creation & LinkedIn Mastery In this episode of the Scaling Therapy Practice, host James Marland is joined by Sophie Lechner from The Magnet Model. Together, they share insights into creating successful online courses for mission-driven entrepreneurs. Sophie discusses her background, overcoming challenges in business, and finding success using LinkedIn. Listeners will learn about common course creation mistakes, strategies for effective LinkedIn profiles, and Sophie's magnet model for attracting the right clients. Dive into the journey of transforming passion...
2024-09-23
32 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 86: Tips for Recording Your Online Course
Pro Tips for Editing Your Course with Descript: A Guide for Therapists In this episode of the Scaling Therapy Practice, host James Marland shares expert tips for recording and editing online course videos, specifically using the Descript program. He details processes such as preparing for smooth recording, recording in chunks, using transcription features, and adding professional touches like intro music and trimming. The episode aims to make video editing achievable for therapists and other DIYers who want to create high-quality content without needing a production crew. 00:00 Introduction and Course Promotion00:37 Welcome to Scaling Therapy...
2024-09-16
14 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 85 | How to Unlock Clear, Professional Audio for Your Online Course
How to Choose the Best Microphone for Online Course Creators: Tips and Strategies In this episode, James Marland, host of 'The Scaling Therapy Practice,' discusses the common challenges practice owners face with hiring and compensation and invites viewers to a webinar on therapist compensation strategies. He then transitions to providing detailed advice on choosing the best microphone for recording online courses, exploring factors like budget, trusted brands, types of microphones, and features. James also shares practical tips for optimizing sound quality, including minimizing background noise and maintaining consistent microphone distance. He emphasizes starting small and upgrading...
2024-09-09
23 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 84 | The 15 Elements of a Homepage that Converts
Creating a High-Converting Homepage: Essential Elements and Strategies In this episode of the 'Scaling Therapy Practice,' James Marland provides an in-depth guide on creating a high-converting homepage. Alongside an attached worksheet, James outlines the 15 key elements of an effective homepage, which include a benefit-driven headline, sub-headline, addressing pain points, a primary call to action, supporting images, highlighting benefits, social proof, clear navigation, a content offer, secondary call to action, feature list, mission statement, confidence builders, FAQ section, and success indicators. He offers practical tips and examples for each element, discusses the significance of a well-constructed homepage...
2024-09-02
42 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Turning Your Passion into an Online Course that Changes Lives with Annette Leonard | STP82
Empowering Your Health Journey: Annette Leonard's Story of Advocacy & Chronic Wellness In this episode of the Scaling Therapy Practice podcast, host James Marland speaks with Annette Leonard, a chronic pain advocate and beacon of resilience. Annette shares her personal journey of battling chronic illnesses, including her time on the lung transplant list, and how it led her to become a powerhouse advocate. She provides insights and tips on self-advocacy in healthcare, wellness strategies, and her transition from patient to advocate through various resources such as podcasts, courses, and blogs. Additionally, James discusses an upcoming webinar for DIY...
2024-08-12
26 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
A Simple Tech Stack for Building an Online Course | STP81
Essential Tech Stack for Scaling Your Online Course: Deep Dive with James Marland Welcome to the Scaling Therapy Practice with James Marland! In this episode, James dives deep into the essential tech stack required for launching and managing successful online courses. He discusses the crucial tools and platforms, including hosting options like Kajabi and Teachable, payment processors like Stripe and PayPal, graphic design tools such as Canva Pro and Adobe Express, and much more. James also shares insights on email marketing tools, recording and editing software, and social media strategies to help you turn your content into...
2024-08-05
17 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Leveraging Competitor Insights for Online Course Success | STP80
Leveraging Competitor Insights for Online Course Success In this episode of Scaling Therapy Practice, James Marland guides mission-driven leaders on how to launch impactful online courses by learning from competitors using Google, YouTube, and Amazon. The episode delves into the significance of understanding competitors, provides practical tools for market research, and highlights ways to improve offerings based on competitor analysis. Additionally, James introduces a special mindset course designed to overcome imposter syndrome and embrace limitless possibilities. 00:00 Welcome to Scaling Therapy Practice 00:46 Special Offer: Overcome Self-Doubt 03:22 Why Knowing Your Competitors Matters 05:23 Using Google to Find Competitors 07:51 Leveraging YouTube for...
2024-07-22
20 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 79 | Launching Your Pilot Course: Turning Your Vision into Reality
How to Successfully Launch a Pilot Course: Strategies and Benefits In this episode of the Scaling Therapy Practice, host James Marland discusses the concept of launching a pilot online course. He explains what a pilot course is, why it is necessary, and provides a step-by-step guide on how to run one. James also shares insights from his own experience in course creation, emphasizing the importance of feedback and overcoming technological challenges. Listeners are encouraged to share their technological hurdles with James to help develop better courses. The episode also highlights that launching a pilot course helps in gauging interest...
2024-07-15
21 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Finding Your Perfect Course Topic: Passion, Expertise, and Student Needs
Identifying Your Ideal Online Course Topic with James Marland In this episode of Scaling Your Therapy Practice, host James Marland guides mission-driven helpers and leaders on how to develop and launch impactful online courses. He shares a practical exercise using a Venn diagram that helps listeners identify their course topics by overlapping their expertise, passion, and their audience’s needs. James explains the importance of aligning these three elements to create authentic and sellable courses, offering specific examples and guidance to assist with brainstorming. He also discusses how bringing content to life with fervor and authenticity can at...
2024-07-08
15 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Discovering Your God-Given Purpose with John Rennie: Empowering Leaders to Transform Lives
Discovering Your God-Given Purpose with John Rennie of Brushfire Ministries In this episode of Scaling Therapy Practice, host James Marland interviews John Rennie from Brushfire Ministries. They discuss John’s journey from running a business software company to founding a ministry aimed at helping believers find their God-given purpose. The conversation covers the significance of purpose statements, the role of identity in Christ, and the impact of fulfilling one's divine purpose for personal joy and broader church community benefits. John also shares insights into Brushfire Ministries' workshops and assessments used to uncover individual strengths and placements within the body of...
2024-07-01
42 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Short, Sweet, and Successful: The Ideal Online Course Length |STP76
Optimizing Online Course Length: Delivering Results Efficiently In this episode of the Scaling Therapy Practice, James Marland discusses the upcoming rebranding of the podcast and emphasizes the importance of creating impactful online courses for therapists, coaches, and mental health professionals. Key points include determining the optimal course length by focusing on delivering results, understanding the promise of the course, and engaging students through efficient content and interactive elements. Additionally, effective strategies like regular feedback, cohort meetings, and email reminders are highlighted to keep learners motivated and on track. Show Highlights 00:00 Welcome to...
2024-06-24
14 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Capture and Convert: 9 Webpage Elements Your Audience Can't Ignore | STP75
Building Effective Websites for Mission-Driven Leaders In this episode of Scaling Therapy Practice, host James Marland shares insights into the creation of efficient and compelling web pages, largely drawing from the StoryBrand framework by Donald Miller. James discusses common mistakes to avoid, such as overloading with information and lack of clear call-to-actions, while emphasizing the importance of clear and concise headers, value propositions, and the appropriate use of images. He also highlights resources from experts like Private Practice Elevation and Simplified SEO Consultants and provides actionable tips for therapists and mission-driven leaders looking to enhance their online...
2024-06-17
24 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
From Doubt to Action: Why Great Ideas Never Become Online Courses
Overcoming Barriers to Launching Online Courses with Lorinda Marland In this special episode of the Scaling Therapy Practice, the host interviews his talented wife, Lorinda Marland, about the common barriers to launching online courses. They delve into reasons such as self-belief and imposter syndrome, managing the technical aspects of course creation, and effective content organization. Lorinda shares her experiences as the Director of Team Experience at a virtual assistant company, providing insights on training, client management, and more. Additionally, practical tips and AI tools for course creation are discussed to help mission-driven individuals realize their dreams of...
2024-06-10
36 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Ditching Traditional Marketing Funnels to Attract Dream Clients
Building Client Relationships Over Funnels for Mission-Driven Success In this episode of the Scaling Therapy Practice Podcast, host James Marland discusses the benefits of using relationship-based marketing over traditional marketing funnels for promoting online courses. James explains that while funnels guide potential customers through the buying process, they can often feel manipulative and prioritize transactions over relationships. He advocates for a model that respects the client's decision-making timeline, emphasizing the value of authentic connections and long-term transformations over quick sales. James shares a personal anecdote about his positive experience with a relationship-focused approach, highlighting its e...
2024-06-03
22 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 72 | Who is my Ideal Client?
Launching Life-Changing Online Courses: Identifying Your Ideal Client In this episode of the Scaling Therapy Practice podcast, James discusses the importance of identifying and understanding your ideal client for successfully launching online courses. He introduces the 'Ideal Client Beacon,' a handout designed to aid content creators in clarifying their target audience, which is available for free download upon newsletter subscription. James emphasizes that businesses must start with the owner's strengths and passions to create sustainable, long-term success. He explores the concepts of crisis identification, addressing urgent client problems, and articulating a clear value proposition rooted in t...
2024-05-27
21 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Empowering Financial Control with the Profit First System with Insights Susanne Mariga | STP71
Maximizing Business Profits with the Profit First System In this episode of 'Scaling Therapy Practice,' host James Marland discusses the importance and implementation of the Profit First system for enhancing financial management in therapy practices. CPA and fractional CFO Susanne Mariga joins the conversation, sharing her expertise in applying Profit First strategies to help businesses achieve financial health. The episode covers the basics of the Profit First methodology, its psychological benefits, and practical steps to adapt it for any business, including therapy practices. Additionally, James and Susanne answer questions about restarting or introducing the Profit First...
2024-05-20
32 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Using Digital Tools in Your Business with Amity Cooper | STP70
In this episode of 'Scaling Therapy Practice,' host James Marland interviews Amnity Cooper, a distinguished figure in mental health and entrepreneurship. Cooper, who leads the Clinical Care Collective (C3) and the 'Do This First Bootcamp,' offers valuable insights on transforming therapists into successful business owners, emphasizing the integration of cutting-edge technologies in the post-pandemic world. She shares her vast experience in various industries, her journey into mental health, and how she's advocating for therapists to embrace new technologies like AI, wearables, digital therapeutics, and virtual reality to expand their reach and impact. The conversation also delves into...
2024-05-13
41 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Embracing Kajabi for Podcast Hosting: A Business-Savvy Decision
Why Kajabi is My Go-To for Podcast Hosting In this episode, James Marland, host of the Scaling Therapy Practice show, shares his reasons for using Kajabi as his podcast hosting platform and why it is a good business decision for the show. He emphasizes simplicity, value, and integration as the primary factors in his platform choice. He explains how Kajabi offers a straightforward, integrated solution for hosting online courses, podcasts, and other digital products, all within one system. James highlights the ease of use, the all-in-one feature set, and the value for money as significant a...
2024-05-06
17 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 68 | Decoding Customer Needs and Product Awareness: Exploring the Psychology of Buying Decisions
Understanding Customer Needs and Awareness in Marketing In this episode of 'Scaling Therapy Practice,' James Marland discusses the crucial aspect of marketing that involves connecting with your audience by understanding customer needs and awareness levels. The conversation dives into why people make buying decisions and the importance of crafting messages that resonate with potential clients by identifying their explicit and implied needs. Eugene Schwartz's concept of the spectrum of awareness is highlighted, detailing the journey from being unaware of a problem to recognizing specific solutions and ultimately realizing the value of a particular product or service...
2024-04-29
24 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Mission-Driven Passion with Angela Griffin, the Christian S_xpert | STP67
Mission-Driven Passion: Crafting Courses Intimacy with Angela Griffin In this episode of the Scaling Therapy Practice podcast, host James Marland invites Angela Griffin, the Christian Sexpert, to discuss the intersections of sexuality, intimacy in marriage, and challenges stemming from purity culture within the evangelical church. They explore how Angela leveraged her unique perspective and expertise to develop an online course aimed at improving sexual intimacy and communication between partners, specifically targeting those affected by purity culture. The conversation highlights the importance of mission-driven entrepreneurship as Angela shares insights on identifying one's niche, engaging with target audiences, and...
2024-04-22
42 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Clarify the win: 10 Questions to Ask before launching a course | STP65
Eradicating Shame and Healing Betrayal Trauma In this episode of the Scaling Therapy Practice, host James Marland interviews Alaina Smith, a licensed professional counselor who is launching an online course aimed at helping people cope with betrayal trauma. The discussion covers the uniqueness of Smith's course, which integrates her personal experiences and professional expertise with a focus on Christian faith perspectives. They explore the importance of authenticity in the healing process, the reasons why such a course is necessary now, and how it aims to validate and support individuals through their trauma. Smith also discusses t...
2024-04-09
33 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
From Burnout to Balance: The Heart-Centered Approach to Having your Dream Life and Business | STP64
Empowering Mission-Driven Helpers with Online Courses: A Deep Dive with Joey Ragona In this episode of Scaling Therapy Practice, host James Marland invites his mentor, Joey Ragona, to discuss empowering mission-driven helpers, healers, and coaches through launching life-changing online courses and content. Ragona shares his journey from struggling to realize his mission to helping others fulfill theirs by launching courses. He emphasizes the importance of serving rather than selling, creating authentic relationships, and understanding the dream client DNA. They explore how genuine connection and understanding one's audience can lead to a fulfilling and successful online business. Alternative...
2024-04-01
1h 02
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Strategies to have Genuine Conversations with Your Ideal Clients | STP63
Strategies to have Genuine Conversations with Your Ideal Clients Finding and Talking to Your Dream Client This podcast episode, hosted by James Marland, focuses on empowering helpers to create online courses that change lives. James shares tips on having conversations with your ideal clients, find where they hang out online and engaging with them to understand their needs and problems. He recommends using personal networks, email lists, and Facebook groups to reach out and have meaningful conversations. 00:00 Welcome to the Scaling Therapy Practice Podcast 00:30 Engaging with...
2024-03-25
17 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
How Knowing Your Students Leads to Irresistible Online Courses | STP62
The Right Amount of Customer Research for Your Online Course In this episode, James Marland discusses the crucial aspect of customer research in launching successful online courses. He emphasizes that there's no specific duration to conduct customer research; it's about finding the balance to ensure your program works and can generate sales. James critiques the habit of over-preparing without release and advocates for the concept of the Minimum Viable Product (MVP), inspired by 'The Lean Startup'. He advises identifying your strengths, understanding your student's struggles, and having conversations to pinpoint their pain points. The goal is to...
2024-03-18
10 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
How to Craft Irresistible Course Titles | STP61
Creating Impactful Online Course Titles In this episode of the Scaling Therapy Practice podcast, James from Course Creation Studio discusses the importance of naming online courses effectively. He introduces the third season of the podcast, which focuses on empowering mission-driven helpers to launch life-changing online courses and outlines the significance of a course title as the first point of contact with potential learners. James offers a resource titled 'Your Title Goes Here' for creating the perfect course title and shares strategies for selecting a title that captures attention, including using popular keywords, considering the audience’s language, hi...
2024-03-07
13 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Why people don’t want to take your course and what to do about it | STP60
Understanding Why People Don't Buy Your Online Course In this episode, James Marland of Course Creation Studio discusses why people are reluctant to purchase online courses. He asserts that individuals are not inherently interested in courses but seek solutions to their problems. Marland explains the concept of a 'dream client', actively seeking a solution to a problem they are passionate about solving. The episode emphasizes the need to understand potential clients' concerns and create a course to resolve those issues. Furthermore, Marland mentions a series of questions aimed at understanding the struggles of the potential client. He...
2024-02-29
16 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Where do you find people to take your online course? | STP59
Discovering and Attracting Your Dream Clients In this episode of 'Scaling Therapy Practice', host James Marland focuses on finding and attracting dream clients for online courses. He emphasizes understanding one's unique abilities and values and aligning them with the business rather than adjusting life to fit the business. He discusses the importance of the client recognizing their problem and seeking solutions actively, advising that the focus should be on attracting clients who already understand your value. He shares his values and experiences and how he uses these as pointers to identify his dream clients. He concludes that...
2024-02-22
20 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
58 Ditch the Hustle, Build Trust: Online Courses That Sell Themselves
The Value of Authenticity in Building Online Courses In this Scaling Therapy Practice podcast episode, James Marland from Course Creation Studio emphasizes the importance of authenticity when launching an online course. He warns against treating sales as the foundation of your online course, rather he is advocating that the course should be rooted in your unique abilities, values, and authenticity. Marlon offers practical suggestions for identifying your unique ability and strengths, including self-reflection, seeking feedback from others, and using tools like Dan Sullivan's Unique Ability Workbook. He also highlights the importance of differentiating oneself through one's unique...
2024-02-15
23 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Empowering Mission-Driven Helpers to Create Life-Changing Content | STP57
In this episode of 'Scaling Therapy Practice,' host James Marland announces the introduction of its third season. He looks back at the past two seasons, highlighting the areas of growing practice and marketing. The third season will focus on aiding therapists in developing online courses as a means of income and reaching more people. James expresses his desire to empower mission-driven therapists to launch life-changing online courses. He describes his drive to provide therapists with tools and tips to launch these digital courses. James expects to produce 30 to 50 episodes for the third season covering various elements of launching...
2024-02-07
18 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Marketing Your Mental Health Services: Rapid-Fire Strategies with Gordon Brewer Part 1
Scaling Therapy Practice: Exploring SEO, Niches, and Networking Strategies for Therapists James Marland hosts this episode of the Scaling Therapy Practice alongside guest Gordon Brewer, the founder of the PsychCraft Network. The show emphasizes sustainable growth, dwelling on prior episodes about marketing mental health services. The importance of Search Engine Optimization (SEO) is highlighted, discussing how it boosts online visibility for therapy services. The show also stresses the power of serving a niche and specializing in services, based on the book 'The Pumpkin Plan'. Lastly, the hosts talk about networking at conferences, focusing on how to gain ma...
2024-01-17
30 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Five Advanced Marketing Strategies with Joshua Brummel | STP 54
Enhancing Your Therapy Practice: Advanced Marketing Strategies In this episode of the Scaling Therapy Practice podcast, host James Marland is joined by regular guest hosts, Lisa Mustard and Steve Bisson, as well as special guest Joshua Brummel from Therapy Flow. The group discusses advanced marketing strategies designed to help grow and enhance therapy practices. Topics covered include the use of lead magnets, the implementation of retargeting ads, enhancing SEO through guest blogging, the impact of consistent, targeted newsletters, and the potential of physical marketing techniques. The conversation offers practical advice, fresh perspectives, and actionable tips towards sustainable...
2024-01-11
53 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Making 2024 Your Best Year Yet - Podcast Takeover with Julie Herres | STP 53
Making 2024 Your Best Year Yet: Goal Setting & Achieving | Scaling Therapy Practice Podcast In this special episode of the Scaling Therapy Practice Podcast, host James Marland invites Julie Herres, an expert from Green Oak Accounting and author of 'Profit First for Therapists', to share insights on goal setting and making 2024 your best year yet. Julie emphasizes the importance of aligning business financial goals with personal aspirations and suggests utilizing SMART goals for tracking progress. Toward the end of the episode, James shares a helpful worksheet for staying on track, and Julie announces a free learning event designed to...
2023-12-25
23 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Marketing Your Mental Health Services With Webinars | STP 52
Understanding Webinars for Mental Health Services and Products: Insights and Practical Tips In this episode of the 'Scaling Therapy Practice', host James Marland and guest Dawn Gabriel discuss the use of webinars in the field of psychotherapy. Guest Dr. David Hall shares his experiences and offers tips for making webinars more effective. The concept, use, and practices of webinars are explained in depth. This includes a discussion on best practices, and webinar platforms as well as the dos and don'ts of conducting a successful webinar for mental health clinicians. The episode also touches on the importance of...
2023-12-18
39 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Marketing Your Therapy Services by Referrals and Word-of-Mouth | STP50
Word of Mouth and Customer Service in Therapy Services In this episode of 'The Scaling Therapy Practice', host James Marland is joined by Lisa Mustard, Dawn Gabriel, and Steve Bisson to discuss 'word of mouth' marketing in therapy practices. The panel discusses the value of maintaining a good reputation in the community and offers methods of dealing with customer complaints, such as the use of the HEART method. They also talk about the power of networks, both professional and personal, in marketing therapy services. Other topics covered include handling negative reviews, the importance of authenticity, and how...
2023-12-04
43 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Marketing Your Mental Health Services with Social Media | STP46
Strategies for Marketing Your Therapy Service on Social Media In this incisive episode of "Scaling Therapy Practice", host James Marland, with esteemed colleagues Lisa Mustard and Steve Beso, shares insights on marketing therapy services using the power of social media. The discussion dives deep into the significance of having a well-crafted marketing strategy that harmonizes with the unique personality of individual therapists. Understanding Your Audience For any therapy practice looking to grow, understanding the target audience is the first step. Steve articulates the importance of appealing to a specific audience and navigates the c...
2023-11-06
50 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Marketing Your Mental Health Services by Conference Attendance | STP45
In the latest episode of "Scaling Therapy Practice," James Marland, MBA, delves deep into the transformative power of conferences for therapy professionals. Alongside Lisa Mustard and Dawn Gabriel, they discuss the nuances of choosing the right conference, the art of in-person networking, and innovative marketing strategies for attendees. By tuning in, listeners will gain insights into the essence of boutique vs. clinical conferences, effective marketing techniques for introverts, and the unparalleled value of face-to-face interactions. For a detailed breakdown of the discussion, be sure to view the show notes. Read the Show Notes and Get the Episode...
2023-10-30
37 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Marketing Your Mental Health Services by Serving a Niche | STP44
Discovering Your Niche in Therapy Practice In the latest episode of “Scaling Therapy Practice,” James Marland, MBA, delves deep into the concept of niching down in the therapy business. Joined by co-host Steve Bisson and special guest Ira Hays, LCSW they explore the journey of finding one's niche and the importance of specialization in the therapy field. Ira Hays shares his transformative journey from working with oppositional defiant youth to specializing in school phobia and OCD. His story underscores the organic evolution of a therapist's niche, often shaped by the challenges they face and the solu...
2023-10-23
42 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Marketing Your Therapy Services: SEO | STP42
Hey there, friends! In our world today, there's this cool thing called SEO that helps people and businesses find your mental health services. Sometimes, figuring out SEO can be a bit tricky, but don't worry! In this episode, we're chatting with some awesome folks like Daniel, Steve, Dawn, Lisa, and James. They'll share their stories, the bumps they hit along the way, and the cool tricks they learned to make SEO work for them. Common SEO Mistakes: Steve Bisson: Not using SEO initially was a significant oversight. Relying solely on social media doesn't yield long-term benefits...
2023-10-10
44 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Scaling your Therapy practice with Financially Savvy Hiring Practices | STP41
Scaling Your Therapy Practice with Financial Expertise in the Hiring Process: A Conversation with Carla Titus In this enlightening episode of "Scaling Therapy Practice," host James Marland, MBA, sits down with the insightful financial strategist, Carla Titus. With a knack for demystifying the financial intricacies of running a therapy practice, Carla shares her expertise to help practitioners navigate the complex path of scaling their businesses without losing sight of their core values. Unveiling the Hidden Costs of Hiring As you venture into expanding your therapy practice, understanding the unplanned expenses that come with...
2023-09-25
37 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 40 | Scaling Your Therapy Practice with Automation and Delegation, with Brook Borup
In this enlightening episode of the "Scaling Therapy Practice" podcast, hosted by the adept James Marland, we are joined by the dynamic Brooke Borup, a maestro in business automation and delegation. Brooke, the proud owner of "My Clone Solution," shares her decade-long journey in aiding small business owners to scale and streamline their operations. As someone who has revolutionized the concept of time management in business, Brooke brings a wealth of knowledge to our listeners, especially those keen on elevating their therapy practices to new heights. The Essence of Automation and Delegation for a Therapy Practice
2023-09-18
53 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Scaling your Therapy Practice by Building an Audience with Joe Sanok | STP39
Unlocking Success through Audience Building Introduction Welcome to another enlightening episode where your host, James Marland, sits down with the multi-talented Joe Sanok, a seasoned therapist, podcast consultant, and acclaimed author. This dynamic duo dives deep into the art of cultivating audiences - a cornerstone for thriving in the entrepreneurial landscape. Whether you're launching a product, initiating an online course, or more, understanding your audience is key. Let’s explore! Quotes from the Episode "If you actually want to be serious about making money and impacting the world, going through the audience bu...
2023-09-09
48 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 38 | 5 Questions to Ask YourSelf Before Hiring a Virtual Assistant, with Alyssa Avant
Welcome to another episode of "Scaling Therapy Practice" with your host, James Marland, MBA. Today, we have a special guest, Alyssa Avant, a Christian virtual assistant who specializes in assisting authors, speakers, and coaches. Alyssa's journey into the world of virtual assistance began over a decade ago when she was a stay-at-home mom looking for ways to work from home and make an income. Her path led her to ghostwriting, which eventually evolved into providing a range of services to her clients. About Alyssa Avant Alyssa Avant is a virtual assistant to Christian authors, coaches, a...
2023-09-04
45 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Scaling Your Therapy Practice With Good Policy | STP37
Scaling Your Therapy Practice With Good Policy | STP37 Welcome to another episode of Scaling Therapy Practice! I'm your host, James Marland, and today we have a fantastic topic lined up for you. Joining us today is David Hall, a seasoned therapist and practice owner who's here to share valuable insights on how to scale your therapy practice with good policy. We'll be diving into three key policies that can significantly impact the efficiency and success of your practice. Let's get started! The No-Show Policy David emphasizes the importance of having a no-show policy...
2023-08-28
37 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Scaling Your Therapy Practice by Mastering Decision Fatigue | STP36
STP 36 | Scaling Your Therapy Practice by Mastering Decision Fatigue Hey there, lovely listeners! Welcome back to another exciting episode of the Scaling Therapy Practice podcast. I'm your host, James Marland, joined by the ever-insightful Dr. David Hall. Today, we're diving headfirst into a topic that's all too familiar in our modern lives – decision fatigue. So, grab your favorite beverage, cozy up, and let's get into it! Tech Tips and Early Tasks Kicking things off, we've got our weekly tool, tech, or tip segment, where we share nifty little tricks to make life a ta...
2023-08-21
24 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Scaling Your Therapy Practice with Passive Income | STP35
Introduction: Is Passive Income a Lie? In this episode of the Scaling Therapy Practice podcast, hosts James Marland and David Hall dive deep into the concept of passive income. They tackle the question: Is passive income really a lie? It's a term that gets thrown around a lot, but what does it truly mean? James Marland sets the stage by highlighting the allure of passive income, stating that "Everybody wants passive income." But is it as effortless as it sounds? Defining Passive Income vs. Active Income David Hall, a seasoned therapist, and entrepreneur...
2023-08-14
44 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Scaling Your Therapy Practice with Peer Review with Leo Debroeck | STP 34
Introduction Welcome back to The Scaling Therapy Practice with James Marland! In this episode, James interviews a special guest, Leo Debroeck, who shares valuable insights about the Counselor's Choice Award and other effective ways to scale your therapy practice. Get ready to learn about making your practice more distinguished, increasing revenue through continuing education courses, and the importance of taking action. Leo DeBroeck is a Licensed Mental Health Counselor and Child Mental Health Specialist in Washington State. He is the president and founder of Counselor's Choice Award, LLC which reviews and promotes scientifically validated counseling...
2023-08-07
38 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Scaling your Therapy Practice by Writing a Book | STP33
Scaling Your Therapy Practice with Writing a Book In this episode of Scaling Therapy Practice, host James Marland welcomes special guest Stefani M Cohen, LCSW, who has written a book on overcoming the fear of dogs. Stefani, a licensed clinical social worker, discovered a surprising number of people, especially children, are afraid of dogs. She shares how she turned her passion for helping people conquer their fear into a book that could reach a broader audience. The Surprising Journey to Writing the Book Stefani's journey to writing the book started when her daughter...
2023-07-31
43 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Scaling Your Therapy Practice By Using Effective Delegation | STP 32
Welcome to the Scaling Therapy Practice podcast. In this episode, James Marland and David Hall dive into the topic of delegation, sharing valuable insights and practical tips for entrepreneurs and practice owners. They discuss the importance of clear communication, defining outcomes, and managing expectations when delegating. The Decision-Making Delegation Framework for Therapists Marland discusses a delegation-making framework from Mike Michalowicz's program, "Run Like Clockwork." He highlights the importance of three key elements: permission, information, and outcome. To make effective decisions, one needs permission within their roles, the right information, and the confidence to do what's b...
2023-07-24
45 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Scaling Your Therapy Practice by Helping Your Directs Make Better Decisions | STP31
Welcome to Scaling Therapy Practice Episode 31 of our podcast, where we dive into the world of delegation and its impact on productivity. In this episode, we explore the delegation process from the perspective of a therapist or supervisor, discussing the steps involved and how to overcome common challenges. Join us as we uncover practical strategies for effective delegation and maintaining a healthy working relationship with a virtual assistant. Understanding the Normalcy of Feelings: Therapists Struggle with Delegation Too It's important to acknowledge that feeling uncertain or hesitant about delegation is perfectly normal. As a therapist...
2023-07-17
54 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Scaling Your Therapy Practice By Hiring A-Players | STP30
Welcome to another episode of "Scaling Therapy Practice"! In this episode, James Marland and David Hall dive into the topic of hiring and making good hiring decisions. They discuss their own experiences and challenges when it comes to hiring the right people for their therapy practices. Join them as they explore the dynamics of objectivity, optimism, and confirmation bias in the hiring process. Get ready to gain valuable insights into finding the best fit for your team and avoiding common pitfalls. Let's dive in! The Illusion of Gut Instinct When Making Hiring Decisions Trusting Your...
2023-07-10
54 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Scaling Your Therapy Practice with a Virtual Assistant | STP29
In this episode of The Scaling Therapy Practice, James Marland and David Hall discuss the topic of hiring a virtual assistant. James, having worked for a virtual assistant company for three years and having interviewed and hired numerous virtual assistants, shares his expertise on the subject. The conversation revolves around the challenges of hiring a virtual assistant, setting expectations, and managing workflow. Throughout the discussion, valuable insights and tips are shared to help listeners navigate the process of hiring a virtual assistant effectively. Therapists and therapy practice business owners face numerous challenges that can overwhelm their schedules...
2023-07-03
39 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Scaling Your Therapy Practice with Continuing Education Courses | STP 28
Welcome to another episode of "The Scaling Therapy Practice" podcast with your hosts, James Marland and Dr. David Hall! In today's episode, we dive into the exciting world of Continuing Education (CE) courses and how they can benefit therapists looking to expand their practice. David shares his experience with researching and creating profitable CEU courses. Offering Continuing Education (CE) Courses Expanding your therapy practice through CE courses is an excellent way to provide ongoing learning opportunities for mental health professionals. James and Dr. Hall emphasize the potential of online CE courses, which have a natural pr...
2023-06-26
58 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Ways to Scale Your Solo Practice Therapy Office | STP 25
Welcome to this episode of the Scaling Therapy Practice, where we delve into the fascinating world of scaling as a solo practitioner. In today's discussion, James Marland and David Hall explore the journey of starting as a solo therapist and the reasons why many therapists choose this path. We'll uncover the benefits and challenges of running a solo practice and provide valuable insights on how to make the most of this exciting phase. So sit back, relax, and join us on this enlightening exploration of growth as a solo practitioner. Why Start as a Solo Practitioner?
2023-06-05
51 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Why Add an Addiction Specialist to Your Therapy Office? Expert Insights! | STP24
Welcome back to the Scaling Therapy Practice podcast! In this episode, James Marland and Dr. David Hall discuss the importance of having a niche in therapy and delve into the specific niche of addiction counseling. They kick off the episode with a tech tip, sharing their podcast recommendations. Tech Tip of the Week: Dr. David Hall recommends "The Art of Online Business" podcast hosted by Rick Maretti. He praises Rick's down-to-earth approach and willingness to share his mistakes and lessons learned. The specific episode he mentions is titled "Six Mind-Blowing AI Tools That Will Save...
2023-05-29
40 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Setting Financial Boundaries at Your Therapy Practice | STP23
Welcome back to the Scaling Therapy Practice Podcast! In this episode, we tackle the importance of establishing financial boundaries with clients and implementing effective policies and procedures. Money conversations can be uncomfortable, but they are crucial for creating a thriving therapy practice. Join us as we explore the reasons behind financial boundaries and share practical tips for a smoother financial process. Why Set Up Boundaries? Setting financial boundaries with clients serves multiple purposes. It not only helps scale your practice but also frees up mental space to focus on therapy. As David Hall emphasizes, "It...
2023-05-21
55 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 22 | The Pros and Cons of Expanding Your Practice's Services with a Testing Psychologist | STP22
In this episode of Scaling Therapy Practice, James Marland and Dr. David Hall discuss adding a testing psychologist to one's practice. A testing psychologist is a licensed psychologist who specializes in administering, interpreting, and writing reports on psychological tests. This role is unique to psychology, as it requires extensive training and qualifications to perform. The hosts talk about how adding a testing psychologist to one's practice can help provide valuable services to clients, particularly in areas such as EAPs and disability testing. Read More on the blog along with links and pros and cons
2023-05-14
48 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Adding Revenue Streams with Gordon Brewer | STP21
Starting a private practice can be daunting, but with the right mindset, it can become a successful business. In this conversation, James Marland interviews Gordon Brewer, a licensed marriage and family therapist and the owner of Kingsport Counseling Associates in Tennessee. Brewer talks about his journey from starting a counseling ministry in his church to owning a successful group practice. In this blog post, we will highlight the key takeaways from the conversation. The Journey to Private Practice Brewer began his journey by starting a counseling ministry in his church, where he saw the need t...
2023-05-07
53 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Every Practice Deserves to be Profitable with Julie Herres | STP20
In this episode of "Scaling Therapy Practice", James Marland interviews Julie Herres, the founder of Green Oak Accounting and the author of "Profit First for Therapists". Julie is an expert in profit first who has helped hundreds of private practice owners gain financial freedom. Links and Resources for Therapists Email James to talk about questions or problems about scaling: james@coursecreationstudio.com PsychMaven - Find more resources here Builder Type Assessment - grow without the grind Profit First For Therapists Facebook Group Julie Herres on Instagram: @julie.herres Therapy for Your...
2023-04-30
49 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 19 | When Turnover Interrupts Your Scaling Plan
In this episode of the Scaling Therapy Practice, David Hall, a therapist and practice owner, discusses the topic of employee turnover in a group practice. James Marland, the host, asks him to share his experience with the issue. Hall talks about his history of turnover in his counseling practice and how it impacted his scaling plan. He discusses the effects it had on him and how he felt when two people quit unexpectedly. He shares that he had a closer relationship with one of the two employees, and looking back, he was not surprised that this person left. The...
2023-04-23
54 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 18 | Dealing With Disappointment in Scaling
Hosts James Marland and Dr. David Hall start by discussing a story of disappointment. "The Online Course Show with Jacque Hopkins" podcast and its latest episode featuring Matt Ronins. Ronins has an online course on book writing that made over $3 million in sales in 2022. However, the conversation pivots to how Ronins' success did not come easy, and he shares his experience of not selling a single copy of his course the first time he launched it. This is a significant example of dealing with disappointment, which is the main topic of the episode. Dealing with Disappointment in S...
2023-04-16
55 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 17 | How much is too much? The Problems of Scaling
In this episode of the Scaling Therapy Practice Podcast, the hosts James Marland and David Hall discuss the concept of scaling a therapy practice. The conversation centers around when to stop scaling and what limits to set for a practice. David shares his experience of having between 17-18 therapists in his practice and deciding not to expand to another location. He emphasizes the importance of setting boundaries and goals for scaling. Links and Resources Email James to talk about questions or problems about scaling: james@coursecreationstudio.com 6 Steps of Launching a Profitable Online Course - download and...
2023-04-09
48 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 16 | Building Bridges: Creating Strong Referral Networks
Links and Resources For Growing Therapy Practices Get Descript Free Resource - 8 Questions to ask when adding a revenue stream to your therapy office Email James to talk about questions or problems about scaling: james@coursecreationstudio.com 6 Steps of Launching a Profitable Online Course - download and webinar PsychMaven - Find more resources here Builder Type Assessment - grow without the grind 9 Tasks AI can help you with right now Finding Referrals for Your Therapy Practice is not a Competition In this podcast episode, James Marland and Dr. David Hall discuss the benefits of referral relatio...
2023-04-02
53 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 14 | Every bank account tells a story - Knowing your numbers with Rocky Lalvani
In this episode of the Scaling Therapy Practice podcast, host James Marland welcomes Rocky Lalvani, a certified Profit First professional who teaches business owners how to prioritize profit in their financial management. Rocky shares insights on the Profit First formula, knowing your numbers, and why every therapy office deserves to be profitable. Tools Tips and Resources for Scaling Therapy Offices Profit Answer Man Podcast Profit Come First Website Rocky on Linkedin Rocky's tip of the week: The Road Less Stupid by Keith Cunningham Level Up Week with Practice of the Practice March 20-23, 2023 6 Steps of Launching a Pro...
2023-03-19
44 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 13 | Does Anyone Know I am Here? Solving the Waiting Room Problem with Michael Ashford
In the interview, Michael Ashford, Director of Marketing at The Receptionist, talked about his background as a journalist and how it shaped his approach to marketing. He emphasized the importance of storytelling and humanizing brands, and how these elements can help scale companies. Session Follow-Up Find more about Michael and listen to his TEDx talks Email James with the topic you want Michael to speak on next - james@coursecreationstudio.com Interactive Snowfall Map from the New Your Times The Receptionist - Mention this podcast and get another month free Level Up Week with Practice of the...
2023-03-12
58 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 12 | Finding Joy in Life and Work: A Conversation with Anne Burkart
Finding Joy in Life and Work: A Conversation with Anne Burkart In this episode of Scaling Therapy Practice, James Marland interviews Anne Burkart, a marriage and family therapist in Charlotte, North Carolina. Anne shares her journey to becoming a therapist and how she approaches therapy through the idea that we are all in relationships that affect our emotional and daily lives. Links and Resources PsychMaven - Find more resources here Builder Type Assessment - grow without the grind 9 Tasks AI can help you with right now Embrace Relationship Counseling, PLLC Gottman Workshops led by Anne...
2023-03-05
55 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 10 | From Burnout to Success: The Impact of Hiring Virtual Assistants for Therapists
Links and Resources Builder Type Assessment - grow without the grind CoReceptionist Using AI to make bulk social media posts Choosing to Cheat by Andy Stanley The Productive Therapist - Therapy Intake Pro The Productive Therapist - Billing Assistant Pro Fiverr Upwork Don’t Panic Management with Jess Tyson the CEO and "Director of Calm (Sorry for blanking on your name in the episode!) The Virtual Savvy Therapy for Your Money - Return on Investment Calculator PsychMaven - Find more resources here Introduction: In this podcast transcript, David Hall and James Marland discuss the need for administrat...
2023-02-19
36 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 9 | Turning Your Vision into Action
In this episode of the show, James Marland and Dr. David Hall delve into the topic of discomfort and how it can be a sign of growth. They discuss the importance of having a dream and how it starts in our heads, but it is only when we write it down that it takes life. They also touch on the idea that writing down your dreams can help you make the changes necessary to achieve them. Links and Resources Builder Type Assessment - grow without the grind Webinar Ninja Launch (Updated & Expanded Edition): How to Sell Al...
2023-02-12
43 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 8 | Unlocking Your Therapy Practice Potential with Goal Setting
Unlocking Your Therapy Practice Potential with Goal Setting Welcome to Scaling Therapy Practice, the podcast where we explore the challenges of growing a therapy practice and offer guidance on how to achieve professional development goals. In this episode, we continue our discussion on goal setting with Dr. David Hall. Dr. Hall is a therapist and professional development expert who has been in the industry for many years. He shares his insights on the importance of showing up, taking initiative and building connections when it comes to achieving goals. Take the free builder Quiz: PSY.PSYCHMAVEN.C...
2023-02-05
39 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 7 | Strategies for Raising your Rates and Growing your Therapy Practice
Strategies for Raising your Rates and Growing your Therapy Practice Welcome to the Scaling Therapy Podcast, where we explore different ways to grow your therapy practice. In this episode, hosts James Marland and Dr. David Hall take a closer look at raising and increasing rates for therapy offices. They discuss the importance of setting competitive prices and providing exceptional customer service to attract and retain clients. What is your therapy practice builder type? Take the Free Quiz Links and Resources in this Episode Atomic Habits Descript Cost of Living Calculator Money Matters Cla...
2023-01-29
50 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 6 | How Daniel Fava Grew a Blog into a Business that Helps Therapists Attract More Clients
What is your Therapy Practice Builder Type? Take the free fun quiz that has more free resources to get you started. Links and Resources SEO Basecamp Live The 4-Hour Work Week ChatGpt Therapy For Your Money Podcast Profit First for Therapists Profit First Amy Porterfield Pat Flynn Scribe How Manager Tools Private Practice Elevation Wise Practice with Whitney Owens - James is the producer of this podcast! Wise Practice Summit 2023 The Scaling Journey of an SEO Business for Therapists In this episode of the Scaling Therapy Practice podcast features a conversation betw...
2023-01-22
49 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 5 | The Power of Setting Goals for Your Therapy Practice
Identifying Your Vocation and Setting a Clear Vision In this conversation, James and David discuss the importance of setting and achieving growth goals in a therapy practice. They begin by emphasizing the need to identify your vocation and set a clear vision for your practice. James shares his approach of writing out a personal eulogy and life story to help orient himself and guide his goals. David adds that it's important to distinguish between your career and your vocation, and to focus on the larger purpose behind your work. Implementing a System for Achieving Your...
2023-01-16
51 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
STP 4 | Your Scaling Journey
Your Scaling Journey Summary/Abstract In this episode, James and David discuss the different types of builders and how to identify which one you are. They also talk about how your personality and phase of business can impact your builder type and how to avoid getting caught in the trap of comparison. The conversation discusses different ways that mental health professionals can scale their practices. James and David mention that there are many ways to scale, and that it is important to find the method that best fits an individual's personality and situation...
2023-01-09
36 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
The 4 Strategies of Scaling | STP 3
Show Notes In this podcast episode, James Marland and Dr. David Hall discuss different approaches to scaling a therapy practice, focusing on "system builders" and "team builders." System builders aim to improve and optimize their systems to increase efficiency and profitability, while team builders focus on building and leading a team to achieve bigger goals. The hosts mention that people naturally follow team builders and that they are skilled at communicating their vision and mission, which can help to engage team members. Each builder type has its own set of strategies for scaling a therapy...
2023-01-02
39 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Your Story is Your Strength | STP 2
The Scaling Therapy Practice podcast discusses the origin story of host James Marland and co-host David Hall and their journeys into the field of mental health. Marland was inspired by his mother to work with people in social services. Initially he pursued a career in accounting. However, after a near-death experience, Marland decided to focus his life on helping others and pursued a degree to become a youth minister. He eventually ended up working in mental health and has never left the field. In the episode, Marland and Dr. Hall also discuss their goals for the Scaling Th...
2023-01-02
32 min
Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
Grow Without The Grind | STP 1
The Scaling Therapy Practice podcast by James Marland and Dr. David Hall focuses on the topic of scaling a therapy practice without the added stress and "grind" that often comes with growth. Marland and Hall share their own experiences with growing a practice and the challenges that come with it, such as managing people and dealing with the added stress of growth. The goal of their podcast is to provide therapists with guidance and support on how to grow their practices in a sustainable and manageable way.
2023-01-01
21 min