Shows
Every Day's A Business School DayHow Podcasting can elevate your marketing content with James MarriottIn this episode, Nicky and James talk about the process of strategizing and delivering a successful podcast.We talk about how important it is to stand out with a good quality format and to research and pilot the podcast to ensure that it is hitting the mark.We chatted about the journey we went on together to develop the strategy for this podcast.And we also spoke about how podcasting is such an effective marketing tool that can answer the questions your customers are asking in a relaxed and entertaining way....2025-05-2127 minEvery Day's A Business School DayCyber Security and the Small Business with Phil FareyIn this episode we spoke to IT Specialist, Phil Farey, about the slight scary topic of cyber attacks.He talked us through some of the simple ways we can make ourselves less vulnerable to being targeted without it costing the earth. He also talked to us about the potential damage that being hacked can cause – not just physically but reputationally too.Phil also made the point that just because we are small businesses does not mean we are flying under the cyber attack radar.Who is Phil Farey?Phil is the ow...2025-05-0727 minEvery Day's A Business School DayStaying on the right side of HMRC with Michael Harle** This episode was recorded in spring 2024 and therefore some of the regulations and information mentioned may have since changed **In this episode James and Nicky chat to Accountant, Michael Harle, about navigating the tricky world of tax and keeping on top of our business finances.We covered why tax should be taken seriously, but that with the right systems it doesn’t have to be ‘taxing’ or scary.And we talked about the differences between how businesses are set up (self employed versus limited companies) and how that affects the way you manage your m...2025-04-2332 minEvery Day's A Business School DayImplementing CRM in your business with Mandy AllenIn this episode we had a chat with Mandy Allen about all things CRM – what it is, all the forms it comes in and why we need it.We discussed the basics of getting started and how it supports you in delivering the best experience you can to your greatest asset – your customers.Mandy also shared some useful tips on preparing the way for CRM implementationincluding mapping out a clear view of the customer journey.Who is Mandy Allen?Mandy works for CRM Insights who offer guidance and implementation of CRM solu...2025-04-0933 minEvery Day's A Business School DayDeveloping A Proactive Mindset with Rachel HaithIn this episode James and Nicky spoke to Rachel Haith about one of the most important elements that a business owner needs – a strong belief in themselves and clarity on what they are doing and where they are going.We covered how addressing your mindset early in your business journey can make a real difference to whether you succeed, because things will get tough and it’s all about how you deal with it.Who is Rachel Haith?Rachel is a coach and speaker who helps people get the most from their lives by f...2025-03-2634 minEvery Day's A Business School DayEmbracing Sales in your business with Hayden FoxIn this episode we spoke to Hayden Fox, about why we’re all afraid of Sales and why we don’t like doing it.We chatted about how we can embrace a more positive attitude towards selling and how business owners have to be sales people if they want to grow.And we talked about how understanding sales better, and applying some strategy, will help us get more from selling – and might even enjoy it too!Who is Hayden Fox?Hayden is Director of Sales Geek in Yorkshire. With his own extens...2025-03-1234 minEvery Day's A Business School DayTaking on your first member of staff with Lisa Betsworth & Kat DerbyshireSummaryIn this episode we have a conversation with Lisa Betsworth from Slice Solutions and Kat Derbyshire from Black Kat HR about the daunting task of taking on your first employee.We talked about the importance of being clear on what hire you ‘really’ need, weighing it up against outsourcing and being sure a hire is adding value in your business.We also chatted about getting the job description right, being savvy about what loyal employees are after and why employment contracts off the internet aren’t as convenient as you think.Who...2023-10-1939 minEvery Day's A Business School DayProcesses and Automation with Yvonne HemmingsIn this episode Automation Expert, Yvonne Hemmings from Solutions Shack explains to us how easy and cost effective it is to automate repetitive tasks in our businesses.In a lot of cases it’s free, there’s no code needed and we can breeze through tasks at a click of a button.Yvonne teaches us how to get started and highlights some quick wins that could save us loads of time and money.Who is Yvonne Hemmings?Yvonne knows how stressful it can be juggling spreadsheets and systems. She helps businesses to i...2023-10-0523 minEvery Day's A Business School DayStarting a Financial Planning Journey with Zoe TaylorIn all the excitement of planning and launching a business it’s easy to overlook some of the simple financial decisions that go hand in hand with being a new business owner.It’s also common to think that if you aren’t currently earning very much money you don’t need a Financial Planner.But as we found out in our chat with Zoe Taylor, it’s important to have realistic plans in place for the future AND for resilience now.Speaking with an advisor should be a lot higher up the list than...2023-09-2140 minEvery Day's A Business School DayNetworking Follow Ups with Nicky ThomasJames and Nicky discuss the importance of following up after networking and how creating quality business friendships can make the whole thing more effective and enjoyable.They debate the strategy around growing connections into high quality referral partners and that finding the right networking circle can support you in business way beyond new sales leads.What we discussedThat networking is a ‘long marketing game’ but very sustainable when there is a purpose to it.How networking meetings are a foundation for all of the elements you need to grow a business.How and why...2023-09-0735 minEvery Day's A Business School DayLead Magnets with Talisa GillWhat the heck is a lead magnet? And do they deliver results?In this episode of Every Day’s a Business School Day, Nicky Thomas and James Marriott chat to Content Marketing Expert, Talisa Gill, about the mysterious art of lead magnets. What they are, why should we be using them and how do they add fuel to other marketing channels?Who is Talisa Gill?Talisa is the founder of 10X Marketing. Working with global enterprises through to solopreneurs, she helps businesses to 10X their lead generation capabilities through harnessing the power of a...2023-08-2430 minEvery Day's A Business School DayImplementing 90 Day Planning with Hayley KoseogluIf we don’t know where we are going and how to get there it’s almost impossible to succeed in our business. But how do get our goals out of our head and onto paper?In this episode of Every Day’s a Business School Day, Nicky Thomas and James Marriott chat to Business Consultant, Hayley Koseoglu, about how implementing 90 day planning can help us break down our goals into achievable plans that take us where we want to get to.Who is Hayley Koseoglu?Hayley has very much ‘been there and done it’...2023-08-1035 minEvery Day's A Business School DayTrailerEvery Day's a Business School Day is your virtual classroom to learn about all kinds of stuff to help you drive your business forward.In this trailer, meet Nicky and James and find out more about what the show is all about.2023-03-2701 min