Shows
Banking on Digital Growth460) Banking’s Innovator’s Dilemma: What Got You Here Won’t Get You ThereLet’s be honest—too many financial brands are still operating like it’s 1999. Websites stuck in the past. Strategies rooted in branch-first thinking. Growth models that haven’t evolved with consumer expectations. In this reboot of Banking on Digital Growth, host James Robert Lay is joined by new co-host Derik Krauss, co-founder of MetriFi, for a no-holds-barred conversation about what it really takes to lead in a digital-first world.If you're tired of hearing "digital transformation" without seeing real action, this episode is your wake-up call. From the hidden cost of digital blind spots to...
2025-05-2741 minBanking on Digital Growth451) Why Playing it Safe is Risky Business for Bank and Credit Unions LeadersRisk aversion has become a paralyzing force within banks and credit unions, particularly in marketing and sales teams. For institutions that prioritize security, the common reflex is to avoid taking bold action—often to prevent failure or blame. However, as Audrey Cannata and James Robert Lay explore in this episode, it’s precisely this fear of failure and the tendency to assign blame that stifles innovation and keeps organizations stagnant in a rapidly evolving industry.James Robert Lay, a seasoned entrepreneur, contrasts his approach to risk with the more cautious mindset common in banking, show...
2024-11-1137 minBanking on Digital Growth444) The Power of Movement: Mastering Your Body to Master Your MindIn this episode of the Practical Perspectives series, James Robert Lay and Audrey Cannata discuss a powerful yet often overlooked connection—the relationship between physical movement and overcoming mental roadblocks like fear, anxiety, and complacency. They explore the idea that taking action, even small physical steps, can help break through periods of stagnation both personally and professionally. James Robert shares his personal experiences with overcoming resistance and emphasizes the importance of energy management, not just time management, for achieving growth. The conversation dives deep into how making physical health a priority can transform not just personal well-being, but also pr...
2024-10-1549 minBanking on Digital Growth422) The Mountain is You: Turning Self-Sabotage into Self-MasteryIn this episode of "Banking on Digital Growth," hosts James Robert Lay and Audrey Cannata share insights from the book "The Mountain is You." They discuss self-limiting beliefs and self-sabotage, emphasizing how these can impede both personal and professional progress. Audrey shares her immediate connection with the book and discusses self-sabotage as a coping mechanism that prevents success.Both Audrey and James Robert discuss their shared journeys with abstaining from alcohol for 100 days to achieve mental and spiritual clarity. They also touch on perfectionism, digital addiction, and the quest for deeper connections.
2024-07-3052 minBanking on Digital Growth367) Banking on Discipline: A Key to Digital GrowthThere is one word that differentiates financial brand marketing sales and leadership teams who are just dreaming about maximizing their future digital growth potential compared to those that are doing it right now today. Discipline. That's why in this episode of the Practical Perspective series, James Robert Lay gives you three practical ways that you can level up your discipline, so that you can level up loans and deposits going forward into the future. James Robert highlights the risks of a lack of discipline, such as revenue loss due to gaps in digital buying...
2024-01-2227 minBanking on Digital Growth350) The Future Growth Index: Measuring Adaptability in Uncertain TimesChange is hard.
Physically. Mentally. Emotionally.
And with the rapid advancement of technology, particularly artificial intelligence (AI), change can induce fear and resistance among individuals, teams, and organizations.
On this episode of the Digital Leadership series, Audrey Cannata and James Robert Lay discuss the 'Future Growth Index,' a tool designed to quantify perspectives on growth at a macro (global), organizational, and team level.
By quantifying perspectives on future growth at global, organizational, and team levels, the index helps id...
2023-11-1423 minBanking on Digital Growth338) Blending Continuous Learning and Digital Innovation in the Financial IndustryIn this episode of the Digital Growth Journeys series, James Robert Lay and Natalie VanderVegt, Member Outreach and Engagement Manager at Salal Credit Union, discuss the importance of continuous learning and adaptation in the financial industry, amidst digital transformations.
Through engaging in Digital Growth University, Natalie’s team found that technology augments rather than replaces human capabilities, encouraging a culture of learning and problem-solving. Their discussion highlights that investing in learning is crucial for long-term growth, similar to making a financial deposit for future returns.
In enhancing member service at...
2023-10-0338 minBanking on Digital Growth330) Why Stories Matter More Than Ever in the Age of AIIn this podcast episode, James Robert Lay discusses the importance of storytelling in marketing and sales strategies for banks and credit unions. Brands often neglect to effectively utilize narrative in their communication, instead focusing on rates, service, and features.
James Robert introduces the concept of the "Narcissistic Marketing Model," where brands position themselves as the hero of their own story, ignoring the consumer's point of view. He argues that financial brands should instead position themselves as the empathetic guide, connecting and empowering people towards a better future.
Join us as...
2023-09-0533 minBanking on Digital Growth327) Key Lessons from a CMO's Journey to Building a New Financial Brand WebsiteIn today's episode of the Banking on Digital Growth Podcast, James Robert Lay takes you through Lisa's journey—a financial brand CMO under the pressure of overhauling her company's website. Like many in her position, she's plagued by internal voices, outdated budgets, and the weight of her existing responsibilities. Drawing on real-world experiences and industry data, James Robert offers insights into the pitfalls financial brands often face and the transformative power of external perspective. Dive in to learn why digital secret shopping could be your brand's saving grace and how to gain invaluable insights to better serve your customers....
2023-08-2823 minBanking on Digital Growth324) Master the Mind in the Age of AIIn this episode of the Banking on Digital Growth Podcast, James Robert dives deep into how the rise of automation, data, and AI is changing the landscape of the banking industry. Drawing parallels to the internet's reception in the 1990s, James Robert emphasizes the importance of learning from past technological transitions. Historical business failures, such as Tower Records and Kodak, underscore the dangers of resisting change and not recognizing technological trends. Join us to understand how to adapt to this dynamic environment and why it's crucial for financial leaders to be proactive in this digital era.
2023-08-1523 minBanking on Digital Growth300) Give Them Hope: Why Financial Podcasts Are the Modern-Day Public SquareFear shouldn't stop financial leaders from starting a podcast. Kicking off a podcast can feel daunting, but the returns can be exponential, especially for lenders and advisors with a heart for helping people.
To celebrate the 300th episode of Banking on Digital Growth, host James Robert Lay opens up about his own podcasting journey and its impact on educating, connecting, and empowering others.
Join James Robert as he unravels the power of podcasting in the financial world and why it's an investment worth making.
Join us as we discuss:
2023-05-2336 minBanking on Digital Growth238) #InsideDigitalGrowth - Strategic Planning: A Prescription for Common People ProblemsCOVID shattered our perception of predictability in strategic planning. As we boldly move forward into a post-COVID future, many financial brands have raised questions about the strategic planning mindset.
In this episode of our Inside Digital Growth series, we answer questions from you, our dear listeners, about the future of strategic planning going into and beyond 2023.
Join us as we discuss:
- Top priorities for credit unions and banks as they plan for the future (12:19)
- Measuring progress and outcomes after your plan is set in motion (26:38)
2022-10-1841 minBanking on Digital Growth216) #DigitalGrowthJourneys - 90 Days to the Peak: Climbing the Mountain of ChangeEvery journey begins with a simple step. Oftentimes, that step is as simple as finding clarity amidst the chaos.
In this episode of our Inside Digital Growth series, one of our dear listeners asks “How can we best plan for future growth in a world that is unpredictable and full of change?”
July is the perfect time to assess how 2022 is going for your brand and whether the rest of the year is going to be a period of growth or stagnation for you and your business.
Strategic planning as a 90 day process — rather...
2022-08-0243 minBanking on Digital Growth210) #InsideDigitalGrowth: The Exponential Growth Curve of Voice BankingWith the rise of mobile banking, voice banking has taken a backseat. Many banks still use an outdated touch-tone model for their customers’ voice banking needs.
Yet, I believe voice banking is primed to take a great leap forward in optimizing customer engagement. We’ve seen tremendous strides in AI voice recognition technology over the last decade. Soon, your voice banking experience may be no different than talking with a teller.
In this episode of our Inside Digital Growth series, I dive into the digital mailbag and answer several burning questions you have about voice bank...
2022-07-1222 minBanking on Digital Growth206) #InsideDigitalGrowth - Third-Party Data: A Future Without CookiesWith Google intending to phase cookies out of their browser later this year, marketing teams are scrambling to fill the void that the loss of third-party data will leave behind.
Plenty of first-party data-mining options are at our disposal; you just need to look in the right places.
In this episode of our Inside Digital Growth series, I answer questions about third-party data and share insight on how your financial brand can successfully transition away from it.
Join us as we discuss:
- What dwindling accessibility of third-party data means for...
2022-06-2816 minBanking on Digital Growth205) #InsideDigitalGrowth - Competitive Intelligence: What’s the Beat on the Digital Street?With mountains of data at their disposal, financial brands already have what they need to gain real-time insight and strategic foresight into their customer’s needs.
That is the power of competitive intelligence.
In this episode of our Inside Digital Growth series, I address your questions about competitive intelligence. You, too, can use it to empower your teams to get in touch with the ‘beat on the digital street.’
Join us as we discuss:
- Why social monitoring tools are not creepy but cutting-edge (4:22)
- Enhancing relationships with existing busine...
2022-06-2717 minBanking on Digital Growth203) #InsideDigitalGrowth - The Sustainable Habitat of Niche BankingA lot of banks are trying to catch every fish in the ocean. But you don’t need to hook every potential customer in your market - only the ones who benefit from your expertise.
In this episode of our Inside Digital Growth series, I answer your questions about niche banking.
Banks and credit unions have the potential to build niche portfolios that will help common people with their common problems. They simply need to transform their thinking.
Join us as we discuss:
- Growth opportunities and finding a viable niche ma...
2022-06-2030 minBanking on Digital Growth200) #InsideDigitalGrowth - Looking Back at 200 Reasons to Bank on the Future and Build Your Personal BrandSince our pilot episode two years ago, the world has undergone incredible changes. Yet, we at the Digital Growth Institute remain invested in educating and empowering people burdened by financial stress.
We have had the privilege of gathering positive deposits from the most brilliant minds in our industry. More importantly, our guests share our vision of helping first and selling second - because healthy communities reflect financial institutions that put service above selfishness.
Please join me, James Robert Lay, as I reflect on our transformation journey by revisiting eight memorable exchanges with people using their...
2022-06-0740 minBanking on Digital Growth195) #ClarityCalls - Chasing the Ultimate Customer ExperienceGreat institutions are constantly chasing the ultimate customer service experience.
Once they’ve reached a threshold of excellence, how do they retain it?
That’s one of the great questions that Todd Treadway, Digital Channels Director and Senior Vice President at Provident Bank, had for me in this episode.
Todd and I had a wonderful conversation when we met at the Total Expert event Accelerate in Arizona last fall.
We took this opportunity to continue the dialogue and catch up on his experience with his firm’s digital growth journey.
Join...
2022-05-2324 minBanking on Digital Growth187) #InsideDigitalGrowth - Transforming Together: Questions About Digital GrowthDigital growth is about collaboration through transformation, which means we’re on this journey together.
That’s why we’re answering more of your questions about how you and your teams can incorporate digital growth.
Once again, James Robert dives into the digital mailbox to address your questions and concerns about financial health.
Learning the language of digital growth is essential to overcoming the silent killer that is financial stress.
We break down some marketing tactics that influence the overall strategy of digital growth.
Join us as we discuss:
...
2022-04-2518 minBanking on Digital Growth184) #InsideDigitalGrowth - Opening Up the Digital Mailbox: Catching Up With Our ListenersYou’ve got questions - we’ve got answers.
In this episode, James Robert digs into the Digital Growth mailbag for questions that will help us all guide more people out of financial stress and into a bright future.
We are all on the journey of digital growth together, because digital growth is ultimately about people.
Join us as we discuss:
-The importance of people-centered transformation
-Building a strong foundation for your company’s digital growth
- How financial coaching may be the future of digital banking
...
2022-04-1216 minBanking on Digital Growth176) #Exponential Insights - Behind the Scenes of the Digital Growth InstituteAfter having such a good conversation the first time around, I have my wife, Delena Lay back on the show to flip the script.
She’s asking me about the trends, lessons, and patterns I’ve seen in finance over the past 20 years; and, ultimately, how my stories can help your brand.
Join us as we discuss:
James Robert’s younger years & what’s going well in 2022
The most energizing projects & biggest lessons of the present
Looking 20 years to the future
Letting go to grow personally & professionally
You can find this interview and many more by...
2022-03-1748 minBanking on Digital Growth119) #ExponentialInsights: Being Human at Every Turn - Sales & Customer ExperienceWhen was the last time you were happy to get an automated email? Probably… well, never. Right?
Meanwhile, sales is rarely held accountable for the terrible customer experience they create.
We can do better. We just need to be a little more human.
My guest today,James Gilbert, Head of Marketing - CRMNext, is a big believer that more empathy — more humanity — in business is the only path forward for financial brands in today’s world.
In this episode, we discuss:
- How to have better conversations
- How to in...
2021-08-1733 minBanking on Digital Growth117) #ExponentialInsights: Why You’ve Been Overlooking the Female Financial MarketIt was only a 1988 bill that allowed women not to have a male signature for their business loan. Women just haven’t had the same generational runway that men have had, especially when it comes to business and finance.
In this episode, I interview Brian Harris, Executive Creative Director at Bradley and Montgomery, about growing a niche market and improving our marketing messaging to women.
Brian talks with me about:
- The size and nature of the perceived financial gap
- How FinTech has fostered an attitude of empathy...
2021-08-1041 minBanking on Digital Growth115) #InsideDigitalGrowth: Consumer Personas - Obtaining Executive Buy-In on NichingToday, I’m tackling this listener question: How can our marketing team get executive buy-in to commit and focus our marketing and sales on a niche with the development of consumer personas?
In this solo episode, you’ll hear from me, James Robert Lay, CEO at Digital Growth Institute, about how to reimagine niches as defined not by geographical boundaries but mental ones.
In this episode we discuss:
- What personas are and how they create empathy
- Setting geography aside in favor of targeting niche beliefs
- Ex...
2021-08-0330 minBanking on Digital Growth106) #InsideDigitalGrowth - The Impact of One Bad Review: Strategies for Improving the Ratings System ExperienceRatings & reviews of a business can make all the difference in the business’ success. But with so many options for rating systems, where should a business focus their attention? Yelp or Google My Business or a combination of the two?
James Robert Lay, Host of the Banking of Digital Growth Podcast, discusses his take on best strategies for navigating rating systems.
What we talked about:
The Importance of a Good or Bad Review for the Success of a Business
The Secret of Ratings Ratios
Whether to Focus Attention on Yelp or Google My...
2021-07-0526 minBanking on Digital Growth65) #ExponentialInsights: Bank of Tomorrow: Why We Should Look Outside the Industry w/ Bryan ClagettIt’s not hard to see the financial industry has become stifled.
It’s a victim of its own success and the commoditization of its products.
And to fix it, we need to look outside the industry.
In today’s episode, I’m joined by Bryan Clagett, Chief Revenue Officer (CRO) at Moven, to talk about why financial brands would do well to look for inspiration from outside the market.
We discuss:
Why innovation has slowed in the financial industry
How other industries may be the key to solving the prob...
2021-02-0831 minBanking on Digital Growth64) #ExponentialInsights: Gratitude: The #1 Element for Success in 2021 w/ Sam KilmerThe mind can only hold one thought. But it can choose one of two opposing sides — positive or negative, abundance or scarcity.
In 2019, we were running around to conferences and growing our digital presence at 7%, focused on what we didn't have. In 2020, suddenly, we were staying home and growing digital at 70%, learning to be grateful for what we had.
In this episode of Banking on Digital Growth, I talk with Sam Kilmer, senior director at Cornerstone Advisors, where he leads the fintech advisory practice working with industry providers, fintechs, and investors.
...
2021-02-0237 minBanking on Digital Growth63) #ExponentialInsights: Preparing for the Wrecking Ball in the Boardroom w/ Kirk DrakeEvery FinTech uses AI.
Some gain competitive advantage. Others solve old problems in new ways. All see better results than their non-AI competitors.
FinTechs are creating the future. Yet most banks and credit unions aren't even thinking about AI. Why is that?
In this episode of Banking on Digital Growth, I talk with Kirk Drake, president and CEO of Ongoing Operations and author of CU 2.0: A Guide for Credit Unions Competing in the Digital Age.
We talked about:
Why you need to disconnect from your...
2021-02-0230 minBanking on Digital Growth62) #DigitalGrowthJourneys: Putting Love and Respect Back into Banking w/ Kerry-Ann Betton StimpsonDoes love have a place in the world of modern banking? While it might seem like the immediate answer is “no,” what if unconditional love and mutual respect were at the heart of every bank’s purpose?
In this episode of Banking on Digital Growth, I chat about this concept with Kerry-Ann Betton Simpson, the Chief Marketing Officer at the JMMB Group of Jamaica.
I talk about:
Why love and respect should be at the heart of everything that you do
Why the employee experience is just as important, if not more so, th...
2021-01-2834 minBanking on Digital Growth61) #InsideDigitalGrowth: Clearing the Obstacles to Digital Growth w/ Joe Welu & Sam KilmerToday, we're to go inside digital growth and continue the fireside chat conversation I started in Episode 59 with Joe Welu, CEO of Total Expert. This time, Sam Kilmer, Senior Director at Cornerstone Advisors, also joins us.
We discuss solutions to common obstacles along with best practices from industry leaders to help you build a foundation for future success.
Joe, Sam, and I talk about:
- The evolution of sales from a hard-sell to a learning-first model
- What it means that we're moving into an expertise economy
...
2021-01-2552 minBanking on Digital Growth60) #ExponentialInsights: Creating a Sustainable Competitive Advantage w/ Matt MongePhysical or digital? Human or bot? Technology or customer experience? These questions pose a dangerous false dichotomy for financial institutions.
A sustainable competitive advantage over time emerges from people — human beings — who can pull together a technologically-driven solution drawn from disparate sources.
In this episode of Banking on Digital Growth, I talk with Matt Monge, the brand and marketing agency director for On the Mark Strategies. Matt helps financial brands be more human, particularly in the post-COVID digital world.
We talked about:
The difference between employee experience and empl...
2021-01-1929 minBanking on Digital Growth59) #InsideDigitalGrowth: Fireside Chat With Joe WeluIn this episode of Banking on Digital Growth, we go inside digital growth as I share my recent conversation with Joe Welu, CEO of Total Expert, during a Fireside Chat hosted by The Financial Brand.
Joe asked me good questions about what digital growth really is, the need to define digital consumer journeys, and how to maximize growth and build trust through technology.
Here's what we talked about:
How COVID-19 has changed the way banks and credit unions are doing business
What the digital journey has in common with a Shel Silverstein...
2021-01-1850 minBanking on Digital Growth58) #ExponentialInsights: Prioritizing the Digital Mindset w/ Ron ShevlinWe want to whip out the digital growth checklist in 2021:
Online banking - check
Mobile banking - check
Tech tools - check
But nothing's happening. Why?
Because we still hold a legacy mindset.
In this episode of Banking on Digital Growth, Ron Shevlin, director of research at Cornerstone Advisors and senior contributor at Forbes, joins me to discuss how to prioritize the digital mindset.
Here's what Ron and I talked about:
Why financial brands fall behind even when they have top technology
How traditional incumb...
2021-01-1443 minBanking on Digital Growth57) #InsideDigitalGrowth: Where to Focus Your Digital Growth Strategy in 2021We struggled to make progress in 2020 thanks to COVID. Where should we focus our digital growth efforts and energy in 2021?
In this episode of Banking on Digital Growth, I answered this question from Mark, CEO for a community financial brand in the south.
Here's what I had to say:
Learn the three Rs for digital growth in 2021
Discover the three key elements to help you leap ahead and see the future you want to create
Remember my top 12 trends and predictions opportunities for 2020 and beyond
You can find this...
2021-01-1132 minBanking on Digital Growth56) #ExponentialInsights: How Payments UX Can Catch Up to Digital Transformation w/ Michael Bank & Seth FensterWhen’s the last time you went into a bank to pay bills?
Even if that’s your preferred method of payment, the pandemic has probably brought it to a screeching halt.
In this Exponential Insights episode of Banking On Digital Growth, James Robert Lay chats with Blip co-founders, Michael Bank and Seth Fenster, about improving payments UX. They also discuss…
How accelerated digital transformation has affected financial institutions
Ways banks can appeal to the digitally native consumer
How Blip helps financial institutions improve customer experiences
You can find this interview, and many more, by s...
2021-01-0533 minBanking on Digital Growth56) #ExponentialInsights: How Payments UX Can Catch Up to Digital Transformation w/ Michael Bank & Seth FensterWhen’s the last time you went into a bank to pay bills?
Even if that’s your preferred method of payment, the pandemic has probably brought it to a screeching halt.
In this Exponential Insights episode of Banking On Digital Growth, James Robert Lay chats with Blip co-founders, Michael Bank and Seth Fenster, about improving payments UX. They also discuss…
How accelerated digital transformation has affected financial institutions
Ways banks can appeal to the digitally native consumer
How Blip helps financial institutions improve customer experiences
You can find this i...
2021-01-0533 minBanking on Digital Growth55) #InsideDigitalGrowth: 12 Digital Marketing and Sales Trends for 2021What are the top digital marketing and sales trends for banks and credit unions in 2021?
That question came to me from Marilyn, a VP of Marketing for a financial brand on the east coast.
I answered Marilyn's question and reflected on where we've been over the last 9-10 months on this episode of Banking on Digital Growth.
Here's what I talked about:
The top 12 digital marketing and sales trends for 2021
What I got right (and wrong) about my projections for 2020
And why the best is yet to come You can find...
2021-01-0429 minBanking on Digital Growth54) #DigitalGrowthJourneys: Leaving the Cave of Complacency w/ Kara YaquintaWe saw five years of progress during the last eight months of 2020 as an industry. We didn't mean to, but it happened anyway. What do you need to make that kind of progress in your own personal digital journey?
On this episode of Banking on Digital Growth, I chatted with Kara Yaquinta, content strategist at Tropical Financial Credit Union. We discussed her remarkable digital journey and how she's helping lead her institution forward.
Kara and I talk about:
Getting the right message to the right people at the right time
Why...
2020-12-2237 minBanking on Digital Growth53) #InsideDigitalGrowth: How COVID Is Affecting Digital TransformationWhat have been COVID's greatest effects on digital transformation?
Brett King, guest editor for the FinTech Times, asked me that question on LinkedIn. I answer Brett's question and share why COVID isn't the end of the road for FinTechs on this episode of Banking on Digital Growth.
Here's what I discuss:
How COVID has exposed experience and communication capability gaps for incumbent financial brands
Opportunities that COVID creates for FinTech collaboration
The future COVID offers us all
You can find this interview, and many more, by subscribing to Banking...
2020-12-2127 minBanking on Digital Growth52) #DigitalGrowthJourneys: Wise Investments Just Take the Right Motivation w/ Ben SoppittWe all like buying new things; it’s human nature.
We know we shouldn’t spend frivolously — but we do anyway.
Why can’t saving money be as fun as spending it?
That’s the question that led Ben Soppitt, Founder and CEO at Unifimoney, to create a financial product that motivates people to save.
What we talked about:
How young affluent professionals are being gouged by traditional banks
Why poor financial habits are caused by lack of motivation, not lack of infrastructure
How Unifimoney makes finance fun
You can find this i...
2020-12-1539 minBanking on Digital Growth51) #ExponentialInsights: Humanizing the Digital Experience w/ Jay PalterBusiness leaders haven't figured out how to have productive, meaningful conversations with high-value individuals online. They still think LinkedIn is a pipe you can shove a marketing message down. In fact, it's another place to make friends.
In this episode of Banking on Digital Growth, I talk with Jay Pater, Chief Engagement Officer at Jay Pater Social Advisory, about humanizing the digital experience.
Jay and I discuss:
Challenges financial brands face when humanizing the digital experience
Building local relationships in a digital world
The future of influencer marketing and how to...
2020-12-1435 minBanking on Digital Growth50) #DigitalGrowthJourneys: People and Purpose w/ Jonathan ClayOn this episode of Banking on Digital Growth, we continue our Digital Growth Journey series, as we talk with Jonathan Clay, the Digital Marketing Associate at Louisiana Federal Credit Union. Jonathan and his team are relentlessly focused on two things: People and purpose.
In this episode, we talk all about:
Why every team member is required to have a “What’s my why?” story.
How a brand-new process allowed them to close 74 additional loans, and why that process nearly came to a halt.
How the “pre-app” process is allowing them to get to know their customers...
2020-12-0832 minBanking on Digital Growth49) #InsideDigitalGrowth: How to Compete With the Big Banks on a Limited Marketing BudgetAs we navigate through the COVID-19 pandemic, more and more financial institutions are going to be working with slimmer budgets. We can no longer count on doing things like they’ve always been done, and adaptability is the name of the game. But what does that mean for smaller banking institutions, who may not have the marketing budgets of the big banks? How can you leverage your resources and compete with the big banks when you’re operating on a limited marketing budget?
On this episode of Banking on Digital Growth, I sit down with...
2020-12-0743 minBanking on Digital Growth48) #DigitalGrowthJourneys: Building a Bigger, Better, and Brighter Future w/ Mina WorthingtonAre you stuck in the cave of complacency? It may feel safe and secure. But it's a deadly place to hide especially given the exponential factors we're dealing with in this new, post-COVID world. No matter what happens in the world, you have to keep making progress along your digital growth journey.
In this episode of Banking on Digital Growth, I talk with Mina Worthington, President/CEO at Solarity Credit Union, about building a bigger, better, and brighter future in banking.
Mina and I discuss:
How vision sets the tone for any...
2020-12-0126 minBanking on Digital Growth47) #ExponentialInsights: How to Redefine Leadership w/ Rich JonesThe pandemic has created an opportunity. Financial brands, which had been moving toward a digital-first approach at a snail's pace, have suddenly hit the fast-forward button. Now we have to work on making products and services easier with digitalization.
What will leadership look like in this new digital and post-pandemic world?
In this episode of Banking on Digital Growth, I talk with Rich Jones, president and principal at Leading2Leadership, about leadership in a post-COVID, digital-first world.
Rich and I discuss:
Why leadership does not belong to a chosen...
2020-11-3031 minBanking on Digital Growth46) #ExponentialInsights: Three Exponential Growth Insights w/ James CarbaryYou've thought about your financial brand's purpose and your culture because as the ancient wisdom says, without purpose — without vision — you have no future. You need a future because we're not going back to the way things were pre-pandemic.
But how can you create purpose and culture for the digital world we're entering?
In this episode of Banking on Digital Growth, I talk with James Carbary, founder of Sweet Fish Media, about education, empowerment, and elevation as we build digital teams for the future.
James and I discuss:
How to v...
2020-11-2441 minBanking on Digital Growth45) #DigitalGrowthJourneys: Creating Servant-Oriented Content w/ Lynne Jarman-JohnsonDuring the pandemic, we should ask our customers three questions:
How can we make sure you feel comfortable?
How can we help your neighbor?
How can we help your business partner?
Our goal is to bring those resources to everybody through our online content.
In this episode of Banking on Digital Growth, I talk with Lynne Jarman-Johnson, chief marketing officer at Consumers Credit Union, about how to create servant-oriented content.
Lynne and I discuss:
How to offer empathy through digital content
Why our best solutions are our simplest
...
2020-11-2334 minBanking on Digital Growth44) #ExponentialInsights: The Role of Images in Financial Brand Storytelling w/ Andy JanningThe first two questions we ask a prospective customer are:
Do you feel like you can trust this institution?
How does what you're looking at on the website make you feel?
Financial brands that use stock photography almost inevitably raise a red flag. Yet about 9 in 10 financial brand websites show at least one stock photo.
In this episode of Banking on Digital Growth, I talk with Andy Janning, president and CEO at NO NET Solutions, about the role of images in financial brand storytelling.
Andy and I discuss:
...
2020-11-1740 minBanking on Digital Growth43) #InsideDigitalGrowth: Bridge the Gap Between Marketing and SalesMarketing sees the value of digital, but sales culture can be heavily entrenched around the branches. How can we begin to bridge the gap between marketing and sales teams?
In this episode of Banking on Digital Growth, I answer this question from Tyler, a marketing director for a bank in the Midwest.
I talk about:
Why financial brand CEOs don't trust marketers and marketing teams
How chief marketing officers are transforming their role into chief growth officers
Why marketing teams need to hold themselves to higher standards
You can find...
2020-11-1621 minBanking on Digital Growth42) #ByTheBook: Purpose Can Power Your Financial Brand InternallyPurpose can power your financial brand. But your purpose is fragile if it's not backed up by process and by proof.
On this episode of Banking on Digital Growth, I continued our earlier conversation about the idea of banking on purpose. This time, we talked about the internal power of purpose.
I discussed:
Why purpose-driven thinking is key for internal stakeholders
The four elements of a purpose statement
The story of Aspiration, a purpose-driven financial brand that began in 2015 and has raised $100 million in capital
You can find this interview...
2020-11-1121 minBanking on Digital Growth41) #DigitalGrowthJourneys: Digital Growth Means the Courage to Act on New Information w/ Mia PerezOne thing I’ve learned over the years is that people want two things in their personal financial journey:
They want help and hope. And more often than not, hope has to come before help.
But if your digital marketing consists of only saying you can offer a loan at X%. What hope are you offering?
That’s something my guest today, Mia Perez, Chief Administrative Officer at Louisiana Federal Credit Union, learned on her digital growth journey.
And unlike others, she had the courage to act on t...
2020-11-1029 minBanking on Digital Growth40) #InsideDigitalGrowth: How Effective Are Focus Groups in Digital Marketing Strategy?One in three Americans loses sleep over financial problems, but they're too embarrassed to talk about it.
Yet when financial brands want to know what their customers think, what do they do? Ask them to talk about it.
This approach cannot work.
In this episode of Banking on Digital Growth, I address three pitfalls of digital focus groups and then provide a clear path to getting insights that create value for your financial brand and the people you serve.
I talked about:
Why people make the...
2020-11-0931 minBanking on Digital Growth39) #ByTheBook: This One Word Determines Where People Buy Financial ProductsCan I trust you?
That's the question your customers and prospective customers are asking. And you can't answer their question with a broadcast marketing strategy focused on commoditized products.
Instead, you have to use the fundamentals of neuroscience and gain access to your customer's reptilian brain. I share my thoughts on how to do that in this episode of Banking on Digital Growth.
I talked about:
The three levels of connection in all human relationships
The two ways you build trust
How to use neuroscience to increase customer loyalty...
2020-11-0419 minBanking on Digital Growth38) #DigitalGrowthJourneys: Fast Forward: Creating Community Around a Simple Idea w/ Yury NabokovTwelve years ago, Yury Nabokov arrived in the U.S. from Russia. He wore a backpack and had less than $500 in his pocket. Today, he's building Fast Forward, a platform for an online growth summit.
I wanted to know what he'd learned in the last dozen years.
So I invited Yury Nabokov, assistant vice president of customer experience & digital marketing strategy at Machias Savings Bank in Portland, ME, to join me on this episode of Banking on Digital Growth.
Here's what Yury and I discussed:
What's exciting about the...
2020-11-0333 minBanking on Digital Growth37) #InsideDigitalGrowth: Battle With the Big Banks: Content Marketing Gives You a Competitive AdvantageHow can content marketing help community banks and credit unions compete with the big banks?
Lauren asked that question, and I answered it on this episode of the Banking on Digital podcast. There is no better way to get close with your prospective account holders in a digital world than through content, and there's no better way to retain account holders in a digital world than through content and community institutions.
I talked about:
What a digital community is and how to build one
How the acronym ALL (Ask, Listen, Learn) can...
2020-11-0222 minBanking on Digital Growth36) #ByTheBook: Your Purpose Is More Important Than Your VisionMost financial brands know they need a vision statement.
But vision isn’t the same thing as purpose.
And if you don’t learn the difference, it’ll cost you.
In this episode, I explain:
The difference between vision and purpose
What to do to bridge the digital experience gap
Why conscious capitalism is the path forward
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more informati
2020-10-2823 minBanking on Digital Growth35) #DigitalGrowthJourney: How to Keep a Positive Mindset During Dynamic Times w/ Amy McGrawAs financial brand leaders, it's important that we maintain a positive mindset during times of chaos and crisis. We have to lead with courage because courage is contagious.
On this episode of Banking on Digital Growth, Amy McGraw, vp marketing and chief experience officer at Tropical Financial Credit Union, joins me to talk about keeping a positive mindset during dynamic times.
Here's what Amy and I discussed:
Defining a purpose that transcends dollars and cents
Seven stages of transformation on the digital growth journey
Escaping the circle of chaos through a unifying idea
The...
2020-10-2726 minBanking on Digital Growth34) #InsideDigitalGrowth: Challenges and Opportunities for Growth and ProfitabilityOn this episode of the Banking on Digital podcast, I answer a question from Monica, the chief operating officer at a financial brand in the southwest.
Monica asked, "What are the biggest challenges to growth, profitability and even future existence faced by community financial institutions? And what are the opportunities you see when it comes to potential?"
Here's what I discussed in my answer:
How to position your brand digitally beyond promoting commoditized products
The digital lead generation gap
The democratization of financial services
The value of a personalized financial coaching program
You c...
2020-10-2629 minBanking on Digital Growth33) #ByTheBook: How to Escape the Commoditization TrapYou're committed to helping others create a bigger, better, and brighter future.
How do I know? Because you're driven by a purpose. You put transformation of people over the transaction of dollars and cents. Purpose-driven brands are outperforming traditional ones, and that's what this episode of the Banking on Digital podcast is all about.
On this episode, I shared insights from my best-selling book Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands.
I talked about:
How TOMS built a business around a purpose and then forgot it
Why...
2020-10-2116 minBanking on Digital Growth32) #DigitalGrowthJourney: When It Comes to Digital Growth, There’s No More Next Time w/ John OxfordYou may have heard of the 4 P’s of marketing.
Person, place, price, and promotion.
Well, in today’s marketing world, these are meaningless.
It’s time we start focusing on the 4 C’s of marketing.
In today’s Digital Growth Journey Series episode, I speak with John Oxford, Director of Marketing at Renasant Bank and author of No More Next Time, about how financial brand marketing needs to adapt to the modern — and post-COVID — era.
We discuss:
Why the 4 C’s are replacing the 4 P’s in modern marketing
W...
2020-10-2036 minBanking on Digital Growth31) #InsideDigitalGrowth: The Digital Advertising Industry's Dirty Little SecretI predicted the demise of digital ads three years ago. And I was right.
Recent changes to Google's ad policy have added restrictions around targeting, and the federal government is cracking down harder on big tech. In light of all that, are digital ads still worth it?
On this episode of the Banking on Digital podcast, I answered a question from Michael about digital ads — the industry's dirty little secret.
I talked about:
Why the coming cookie apocalypse will change the ad landscape for financial brands
Two things you can do to st...
2020-10-1930 minBanking on Digital Growth30) #ByTheBook: Positioning Your Brand Beyond CommoditizationWhat’s your financial brand’s purpose? Purpose guides and gains support for your digital growth… But be warned, straying too far from it could lead to ruin. Just look at what happened to Tom’s Shoes. In the latest episode of Banking on Digital Growth, I take a look at why purpose is the bulwark standing between your brand and the sterile commoditization that can destroy it. I go over: -How commoditization led to the downfall of Tom’s Shoes -How to avoid the same fate fo...
2020-10-1414 minBanking on Digital Growth29) #ExponentialInsights: Using Your Brain to Cope With Change w/ Melina PalmerThis is your brain on change. And it's not pretty. Our brains love the status quo. During COVID, however, there's no more status quo. Banks and credit unions are forced to shift into digital offerings and electronic notaries. Staff members are working from home. Our brain circuits are overloaded. On this episode of the Banking on Digital podcast, Melina Palmer, founder and CEO of The Brainy Business and host of the Brainy Business podcast, talked about how to use your brain to cope with change. We discussed: ...
2020-10-1337 minBanking on Digital Growth28) #InsideDigitalGrowth: Digital Growth Doesn’t Mean Doing MoreWhat’s the one thing I can start doing to generate more loans and deposits? It’s a good question. But here’s a better one to ask: What are all the things I can stop doing? Because, when it comes to digital growth, less is more. In this episode, I cover: -Why you should replace your to-do list with a don’t-do list -The 5 ways to identify activities to remove -Why saying yes leads to being busy, not future success You can find this in...
2020-10-1226 minBanking on Digital Growth27) #ByTheBook: A Digital Experience: Marketing to People in the Age of AIWe're living in the midst of the fourth industrial revolution, The Age of AI. In this age, we'll see a massive shift towards one-to-one messaging. The financial brands that excel will be the ones that can communicate at scale through a one-to-one perspective. On this 27th episode of the Banking on Digital podcast, host James Robert Lay shares insights about banking in the age of AI from his bestselling book, Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands. James discusses: -The 3 things that happen when we think...
2020-10-0727 minBanking on Digital Growth26) #ExponentialInsights: Adapting to Hard, Fast Change w/ Dr. Benjamin HardyYou can't predict the future. But as Warren Buffett said, "Twenty years from now, everything's gonna be better than it has ever been." In times like these, how do we adapt to hard, fast change in a way that creates a positive future for ourselves and our families? On this episode of the Banking on Digital podcast, Dr. Benjamin Hardy, father of five and author of Personality Isn't Permanent, talked about how to adapt to hard, fast change. We discuss: -Why you need a future that gives your life...
2020-10-0636 minBanking on Digital Growth25) #InsideDigitalGrowth: How to Demystify Your DataWe keep talking about data in marketing. But we don't really do anything with it because we have more of it than we can handle. How do we demystify the data? On this Silver Jubilee episode of the Banking on Digital podcast, host James Robert Lay answers this question about data from Justin, marketing director at a bank in South Dakota. We discuss: -The 4 gears of the digital growth engine -The 2 primary categories of big data -Thick data -Digital empathy You ca...
2020-10-0528 minBanking on Digital Growth24) #ByTheBook: Don’t Let Your Financial Brand Succumb to Digital DarwinismWhen it comes to digital transformation…
If you’re stuck in the past, you’re going to get left behind.
It’s survival of the fittest for financial brands.
In this episode of the By the Book series, I’m covering Digital Darwinism and what it takes to avoid being trapped on the wrong side of the digital divide.
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more info
2020-09-3022 minBanking on Digital Growth23) #ExponentialInsights: Why Chaotic Times Call for Human-Centered Design w/ Anne LeggIt’s hard to ignore the fact that we’re sliding into a recession. And your financial brand’s members will be impacted. How can you help in the midst of unprecedented times? In today’s episode, Anne Legg, Founder at THRIVE Strategic Services, shares the top actions financial brands can take to navigate these turbulent times. We discuss: -Innovation in a crisis -The 4 problems you need to solve for customers -Human-Centered Design You can find this interview, and many more, by subscribing to Banking...
2020-09-2935 minBanking on Digital Growth22) #InsideDigitalGrowth: Every Digital Growth Marathon Starts with These 3 StepsAs someone who has tried to run a marathon without training…
Believe me when I say, it’s not going to work.
Your digital growth journey is like a marathon and you need to prepare.
And it starts with 3 steps.
In the latest episode, I field a question from Melissa, a CMO in Kentucky overwhelmed by digital transformation.
With so many areas of concern, she doesn’t know where to even begin and wonders if she should just dive in.
In this episode, I go over the right way...
2020-09-2822 minBanking on Digital Growth21) #ByTheBook: Think Beyond the Present Moment or Get Stuck in the PastIs your financial brand stuck in the present moment? Too afraid of risk? Of loss? If you don’t think strategically about your future… You’ll get left in the past. In the latest By the Book episode, I explain how the natural risk-aversion of financial brands prevents actually becomes a liability in the future. You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more informat
2020-09-1618 minBanking on Digital Growth20) #ExponentialInsights: The Great Pause: Why Now Is the Time for Transformation w/ Samantha PaxsonThe pandemic has given us a chance we never get in this fast-paced world. “The Great Pause” A once-in-a-lifetime chance to stop and assess what we’re doing. Samantha Paxson, Executive Vice President/Chief Experience Officer at CO-OP Financial Services, says your financial brand should take advantage of it. She joins me in today’s episode and we discuss: -The Great Pause and why it’s the best time for transformation -How to build trust with your customers -How to increase engagement and, ultimately, market share in this...
2020-09-1531 minBanking on Digital Growth19) #InsideDigitalGrowth: The 4 Fears Stopping Your Team’s Digital GrowthYou’ve seen the value of digital growth… But maybe your team hasn’t. How can you convince them? That’s the question I’m answering for Cynthia, a digital marketing manager from Wisconsin, in this episode of Inside Digital Growth. In the episode, I explain: -The four fears standing between your team and its digital transformation goals -Why we keep doing things “the way they’ve always been done” -Why digital growth requires personal digital boundaries Check out these resources I mentioned during the podcas...
2020-09-1431 minBanking on Digital Growth18) #ByTheBook: Lessons from a Digitally-Disrupted Music IndustrySome of you are old enough to remember CDs, right? You know, those $15 frisbees we used to get music on? Well, your financial brand can learn a lot from their decline. In today’s By the Book episode, I take a look at the 3 Ds of digital disruption and how to find opportunities in the chaos of the digital revolution. In this episode, I explain: -What we can learn from the disruption in the music and film industries. -How my youthful indiscretions prove there are always opportunities in...
2020-09-0227 minBanking on Digital Growth17) #ExponentialInsights: Why You Need to Double Down on Content Now w/ Michael BertiniThere’s a lot of unease about marketing in the COVID-19 world. But there really shouldn’t be. Content is king. It always has been. And your financial brand should be doubling down on it right now. To find out how, I invited Michael Bertini, Online Marketing Consultant & Search Strategies at iQuanti, onto this episode to share his insights into the content strategies that really work. We discuss: -Why content is still king -How to implement an agile content strategy (hint: freelancers) -Why there ar...
2020-09-0135 minBanking on Digital Growth16) #InsideDigitalGrowth: No More Vanity Metrics. Here’s How to Track ConversionDo you know when and where your leads are converting? If you don’t, it’s like you’re flying blind. And when you fly blind, sooner or later, you’re going to crash. But, don’t worry, there’s a way to light the path ahead. On today’s Digital Growth Series, I field a question from Brad, Vice President for a Financial Brand in California. How do we track ROI from the moment a person first sees an ad to when the loan closes? You can find this i...
2020-08-3129 minBanking on Digital Growth15) #ByTheBook: Why Banking On Digital Growth Is a ManifestoSince my book came out, I keep hearing the same question. Why call it a manifesto? A manifesto is a public declaration of intent… And I intend to transform financial brands’ strategic marketing everywhere. In this episode, I explain: -Why I chose to call my book a “manifesto” -The 3 people I wanted to help most -The 12 proclamations to guide your digital growth journey You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
2020-08-2621 minBanking on Digital Growth14) #ExponentialInsights: The 3 Steps You Must Take to Prepare for the Future of Work w/ Jon OgdenNot too long ago ATMs were poised to end bank teller jobs… But they ended up creating more. With a history of failed predictions like this, how do you prepare for the ever-changing future of work? In this episode, I catch up with Jon Ogden, Head of Strategic Content at MX, and he shares 3 steps every financial brand can take to future-proof their business… No crystal ball required. Jon explained: -The history of failed predictions concerning the future of work -The 3 steps you need to take to p...
2020-08-2535 minBanking on Digital Growth13) #InsideDigitalGrowth: High-Pressure Marketing & Sales Strategies Simply Don’t PayThis week, I’m fielding a question from Jesse in Ohio… But I’m sure many of you have the same question: “What’s the best way to market in uncertain times when it doesn’t feel right to do a hard push for our products?” Well, if you are wondering the same thing, let me ask you something. Has it ever been the right time for the hard push? In this episode, I go over: -Why the hard sell doesn’t work in a post-COVID (or any) world
2020-08-2426 minBanking on Digital Growth12) #ByTheBook: The Humanity of Digital GrowthThe most important element of digital growth is not technology. It’s not sales. It’s not marketing. In fact, it’s something ancient. Something that’s missing in almost every conversation that happens in every boardroom across the country. Humanity. I’ve talked before about how you can generate 10X more loans & deposits. But 10x growth is only made possible through 10X thinking. And any digital growth strategy that doesn’t place human connection at its heart is at best only half of a strategy.
2020-05-2719 minBanking on Digital Growth11) #ExponentialInsights: If You Weren’t Already Thinking About Mindstates, You Should Now w/ Will LeachFinancial brands tend to try to appeal to logic in their marketing. I get it, money is a huge practical concern, so it makes sense. But in reality, there is nothing more emotional. If your marketing doesn’t consider that, then you need to learn more about mindstates. And there’s no better teacher than my latest guest, Will Leach, CEO of TriggerPoint Design, a behavioral research and design consultancy. His book, “Marketing to Mindstates,” lays out the case for why you need to apply behavior design to research and marketing if you wan...
2020-05-2731 minBanking on Digital Growth10) #InsideDigitalGrowth: Face-to-Face Communication in a Socially-Distant Digital AgeIt’s well past time to merge digital and human experiences. I’ve been saying it for years, but social distancing proved it. It proved how, too. Face-to-face interactions through video. On the latest episode of Banking on Digital Growth, I cover why face-to-face interaction, even remotely, is more important now than ever. Things are starting to open up. But it will be some time before the world returns to normal. And some things, like video communication, never will. In today’s episode, I explain: -Why our ne...
2020-05-2530 minBanking on Digital Growth9) #ByTheBook: Ask 3 Questions, Generate 10x Digital GrowthWhat if you could generate 10x more loans and deposits by asking 3 questions? (Caveat: They’re hard questions about fear and uncertainty.) You’d still give it a try, right? Especially in the post-COVID-19 world, insights from Banking on Digital Growth have the power to supercharge your growth potential. I’m James Robert Lay, CEO of Digital Growth Institute and author of Banking on Digital Growth, excited to share with you 3 questions that will supercharge your digital growth strategy. What I talk about: -If you’re the hero of your nar...
2020-05-2016 minBanking on Digital Growth8) #ExponentialInsights: How Can Financial Brands Help Community Businesses w/ Seth Siegel-GardnerA life in hospitality prepared my guest, Seth Siegel-Gardner Chef and Owner of Para Llevar, for a creative life where thinking on your feet in a chaotic environment is a valuable asset. In a post-Covid 19 world, everyone from the hospitality industry, to mom and pop shops, most of the local businesses in our communities are being forced to adapt and pivot into entirely new business models or face shutting their doors. Your financial brand can help if you also adapt and pivot towards your community. What we talked about: -The role of...
2020-05-1927 minBanking on Digital Growth7) #InsideDigitalGrowth: 3 Ways to Help Guide Customers Through Their Post- Covid Financial StruggleThese are challenging times for all of us. Unemployment numbers are devastating. Your account holders’ finances very well may be affected, as they struggle to adapt to a Post-Covid world. People are going to remember how you treat them during this time of their greatest need. What strategies do you have in place to connect with your customers as they adjust to life after Covid-19? Help them along their financial journey with empathy and hope by implementing a few key changes! What we talked about:-The stresses customers are u...
2020-05-1833 minBanking on Digital Growth6) #ByTheBook: Financial Stress in the Fourth Industrial Revolution87% of Americans reported experiencing "high" or "moderate" levels of anxiety in connection to money in a survey conducted by Northwestern Mutual. And that was before COVID19. Consumers have had to adapt to a new existence, where they conduct all of their day-to-day activities from home. The pandemic has accelerated the need for people to adopt a completely digital-based lifestyle at breakneck speed. People are sheltered. People are scared. And people are still stressed about their finances. Now perhaps more than ever. Are traditional banks and credit unions seeing an opp...
2020-05-1317 minBanking on Digital Growth5) #ExponentialInsights: How Will Banking Adjust to Life After Covid-19? w/ Brett KingIn today’s episode, I talked to Founder and Executive Chairman of Moven, Brett King, to discuss the evolving role of AI in finance as the world is impacted by pandemic. We dive into this topic by revisiting how the banking industry answered the call for modernization as technology soared in 2012, looking at ways for financial brands to once again adapt as individuals and businesses learn to navigate a Covid-19 world. I share insights into the evolving structure solutions financial brands will be contemplating as the demand for off-site banking develops in an uncertain time....
2020-05-1233 minBanking on Digital Growth4) #InsideDigitalGrowth: Covid-19: How to Move Forward With Courage and ConfidenceWhat can we do moving forward to effectively break free from the confusion and chaos of the Covid-19 crisis? How can financial brands move forward and guide people in the communities they serve with confidence in this brave new world? In this episode I think through the question on everyone’s mind right now. What should we do next? How do we move forward with confidence in a post-COVID-19 world? Plus we take a look at a key strategic lesson I’ve learned from watching one of my kids favorite movies (Frozen 2). The key insights I shar...
2020-05-1126 minBanking on Digital Growth3) #ByTheBook: Does the World Really Need Another Book?In 2010, Google calculated the number of books ever published to be an impressive 130M. So, the question is: Does the world really need another book? Specifically, does it need another marketing book? It’s a question I grappled with while writing my upcoming book “Banking on Digital Growth,” well before COVID-19 hit. Ultimately, I realized I needed to write it to help financial brands unlock the secrets of digital growth. In today’s episode, I explain why it’s even more important now. You can find this interview, and...
2020-05-0613 minBanking on Digital Growth2) #ExponentialInsights: Forget IQ or EQ. What’s Your Adaptability Quotient? w/ Jim MarousHas anyone ever pushed you into a cold lake you were too scared to jump into? Once you get over the initial shock, you find yourself happy to be in the water. Well, COVID-19 has pushed people into new financial waters — and they’re already getting over the shock. At least, that’s how my guest, Jim Marous, Host of the Banking Transformed Podcast, sees our current situation. I sat down — remotely, of course — to learn why he believes the “new normal” we’ve adapted to will eventually just become, well... normal. We...
2020-05-0545 minBanking on Digital Growth1) #InsideDigitalGrowth: Digital Growth: What it is & Why it Matters More Than EverToday, I’m going to answer a simple question: What is digital growth? Only, I’ve answered this question before, in another version of this podcast. A version recorded before COVID-19. I’m James Robert Lay, CEO of Digital Growth Institute and host of Banking on Digital Growth. In the past few months, we’ve all had to learn to do things differently. And this podcast is no exception. In fact, we recorded 10 episodes before the crisis began. But then we hit the pause button on the launch and...
2020-05-0418 minBanking on Digital Growth0) Why You Should Listen to Banking on Digital Growth (& Not My College Punk Band)The financial industry is rapidly changing and the traditional growth models no longer work.
Consumers make purchasing decisions before ever walking into a physical branch — if they even do at all.
The competition is changing, too. Mobile banking and digital lending have already taken over.
That can leave some financial marketers and sales teams scratching their heads in confusion and frustration.
That’s why I started the #BankingOnDigitalGrowth podcast: To help simplify their lives.
I’m James Robert Lay, CEO of Digital Growth Institute, and I’m on a mission to eleva...
2020-02-1208 min
Attorney & Broker James Robert DealBuying Property in Partnership - Attorney and Broker James Robert DealIt is easier to buy property in partnership - especially when buying a first home. Attorney and Broker James Robert Deal. 425-774-6611
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2018-09-0339 minJR Deal NewZMeet James Robert Deal - Broker and AttorneyJames Robert Deal talks about all the ways he can help you when you are selling or buying real estate - as your listing broker or selling broker.
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