Shows
The Fake MarketerWhy Quantity Over Quality is VITAL for Growing Your Social MediaIn this episode, James and Michael dive into the truth behind what really works on social media: posting more, worrying less. From our own personal experience, we share why pumping out consistent content - without obsessing over perfection - is the key to learning, improving, and actually growing your audience. James also has some more gripes with customer service to share, our response to comments on our 'viral' clips and whether comedy-style content will actually get you more revenue.Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu...2025-07-2536 minThe Fake MarketerCo-op Headsets & The Death of Customer Service?In this episode, a familiar voice returns after a seven-week break! Welcome back James. The crew dives into a brutally honest rant about modern customer service, with a spotlight on retail workers glued to headsets and the decline in real human interaction. They share personal experiences, call out bad behaviour in shops, and reflect on the struggles of working in the retail sector.Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/s9Qfls_Xug8Need help with your social media comments? Rupert's got you...2025-06-2733 minThe Fake MarketerThe Future of Skool & Google's Game-Changing Veo 3In this episode, Nick and Michael are once again without James. But we're back with two great topics: the rapid evolution of AI-generated video has once again seen a huge leap forward with Google Veo 3. We discuss what this could mean for the future of AI video and how much further it could go. Also, we revisit Skool: how Nick's Ads Clinic group has developed and why upcoming changes to the platform could be huge for those seeking to monetise their audience.Prefer to watch? You can find the video version of this episode here on YouTube:2025-06-0233 minThe Fake MarketerHow Meta's Strict Ad Policies Affect Health & Wellness BrandsIn this episode of The Fake Marketer, Nick and Michael dive deep into the growing frustrations health and wellness marketers face with Meta’s increasingly strict ad policies. From blocked domains to failed retargeting attempts, they unpack why Meta seems to be making it nearly impossible for genuine wellness professionals to reach the people who need them most. We also get a surprise cameo from James with a Rupert update, some ads we liked and Nick's organic content has finally broken the '200 view' barrier.Prefer to watch? You can find the video version of this episode he...2025-05-2330 minThe Fake MarketerRoyal Kingdom: Is Celebrity Marketing a Viable Strategy?In today's episode, Nick and Michael are talking mobile games, specifically Dream Games and Royal Kingdom. Michael has seen their ads everywhere recently, with big names like Lebron James and Kevin Hart promoting the game. So - is this a good strategy? Will paying thousands or millions for celebrity endorsements bring a return? And just how did this Turkish developer get to the point of $5billion valuation? We break it all down in this episode!Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/BFlatNy17aY2025-05-0927 minThe Fake MarketerMatt Madden on Why The Vet Industry Needs a Marketing ShakeupIn this episode, James is joined by Michael and special guest Matt Madden from heedly who specialise in working with vet clinics on their marketing. We discuss the weird world of the veterinary industry, how it differs from other sectors, the challenges and best ways to cut through this crowded market. James also breaks down how he would market his own vet (thankfully he doesn't have one by the sounds of it).Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/VCbVvZMeRJUNeed help with y...2025-05-0255 minThe Fake MarketerUnlock Massive Watch Time With YouTube ShortsIn this episode, James and Michael break down their recent success with YouTube, particularly Youtube Shorts. Since repurposing their long-form content into clips, it has massively boosted their watch time, views and subscribers. They discuss how you can implement this for your own channel and content, as well as Uber, Surreal and ads we liked this week.Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/OZ6agE4bm4ANeed help with your social media comments? Rupert's got you covered? Our social media assistant...2025-04-2427 minThe Fake MarketerWhy We Stopped Our Rupert AdsIn this episode, James is back (but Nick is not) and we're discussing our recent marketing efforts for our platform Rupert. We talk about what's going well and what isn't and why we've decided to pause our ads for the time being. James and Michael also talk Videobot, YouTube tricks, vlog feedback and The Wolf of Wall Street (still haven't seen it). Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/-aScq0pqEZMNeed help with your social media comments? Rupert's got you covered? Our s...2025-04-1728 minThe Fake MarketerAI Image Generation: How Will It Affect Social & Advertising?In this episode, we are down one podcast member but Nick and Michael are here to talk about the launch of ChatGPT's new AI image generation. We talk about how AI has progressed, the uses for these tools and how it will affect your businesses and the wider landscape of advertising. Nick also has some news, we talk Performance Max and James fails to open a water bottle.Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/RhJ2tSOoI7kNeed help with your social...2025-04-1036 minThe Fake MarketerWhat New Meta Updates Mean For AdvertisersIn this episode, hosts Nick and James dive deep into the latest updates happening on Meta and what they mean for businesses, marketers, and everyday users. This conversation unpacks the key shifts, how they’re affecting the market, and what you should be paying attention to moving forward. If you want to stay ahead of the curve and make sense of the fast-moving digital landscape, this episode is a must-listen.Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/VagCxQMdRLsNeed help with your social me...2025-03-2117 minThe Fake MarketerHow to Create a Marketing Strategy from ScratchIn this episode of The Fake Marketer, we dive deep into the fundamentals of building a powerful marketing strategy from scratch. James and Nick break down essential questions every marketer should ask, the importance of identifying the right audience, and why focusing too broadly can be a costly mistake. Whether you're a seasoned marketer or just starting, this insightful conversation will help you refine your approach and create campaigns that truly engage. Tune in and start strategising smarter today!Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu...2025-02-2729 minThe Fake MarketerBuilding Brand Loyalty Through Community EngagementIn this episode of Fake Marketer, we explore how strong communities drive brand success. From gamification strategies to the unexpected power of TikTok live shopping (including James' recent purchases), we break down what keeps audiences engaged and loyal. Learn how to turn passive followers into active participants, create a self-sustaining ecosystem, and leverage engagement tactics that go beyond just selling a product. If you've ever thought about building a community for your brand or business, or you are struggling to get your audience to engage with you, this episode i...2025-02-2040 minThe Fake MarketerWhy Storytelling Matters When Building An AudienceIn this episode of The Fake Marketer, Michael, Nick, and James dive into the art of storytelling and why it’s a game-changer for brands. From crafting compelling narratives in ads to leveraging personal stories for deeper audience connection, they explore real-world examples—including healthcare brands and the viral success of Simmer. The team also discusses the challenge of balancing authenticity with engagement, debates the ideal content length for maximum impact, and shares their own struggles in growing their audience. Plus, Nick has a bold new content strategy that involves ice baths and a doctor's coat—will it work?P...2025-02-1323 minThe Fake MarketerPitching for a Million: Can We Convince BrewDog's James Watt to Back Us?In this episode, we go behind the scenes of James and Nick's visit to BrewDog Waterloo for 'House of Unicorns, where ambitious founders pitched their business ideas to BrewDog’s James Watt for a shot at a game-changing investment. With millions on the line and the largest UK television prize in history up for grabs, the stakes have never been higher.Tune in for high-pressure pitches, unexpected twists, and a raw look at what it takes to impress a billionaire investor. Will James rise to the challenge, or crack under pressure?Prefer to wat...2025-02-0544 minThe Fake MarketerHow We'll Grow Rupert in 2025We've got some big ambitions for 2025 - in particular, growing Rupert to 1,000 users. To do this, James and Michael discuss some ideas on how they can document the journey, create more content and remain consistent throughout the year. They also discuss some ads they liked this week, bad sales and IKEA meatballs (yum).Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/9HC-ucFjN0MNeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what...2025-01-0227 minThe Fake MarketerA Special Christmas Message From JamesAs it's Boxing Day, we aren't in the office for a podcast this week. But, in the name of consistency, James filmed this quick message for our listeners. A big thank you to everyone who's listened this year and we hope to do even bigger and better things in 2025! But, don't worry - you can still listen to new episodes of The Fake Marketer every week, right here. 2024-12-2602 minThe Fake MarketerHow Our Podcast Performed in 2024Michael and James are here to review our podcast stats from this year, how we performed compared to last year and how we've been able to create revenue from our podcast despite only having a small audience.Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/QeP9wZ29PxMNeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital2024-12-1929 minThe Fake MarketerReviewing 2024's Christmas Ads - Ep 81Christmas comes but once a year, and so does our Fake Marketer Christmas ads review! Nick is absent from this one, so Michael and James talk a look at some of this year's biggest Christmas ads including John Lewis, Asda and Tesco. We also give our thoughts on these ads generally and how we think companies can improve them in the future.Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/ceJ0NOyjIMUNeed help with your social media comments? Rupert's got you covered? Our...2024-12-1223 minThe Fake MarketerWhy You're Wrong About Jaguar's Rebrand - Ep 80The internet has been up in arms about Jaguar's recent rebrand. Most of the discussion around it has been negative and scratching their head as to why would Jaguar do this? In today's episode, James, Nick and Michael discuss their thoughts and those who have been quick to judge may want to reconsider, especially considering Jaguar's recent sales. They also discuss Michael's gym adventure, Aldi and Nick's scooter dreams.Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/IJc2rhcr6CgNeed help with your...2024-12-0525 minThe Fake MarketerIs Black Friday Worth It in 2024? Ep 79If you're a consumer, you'll know doubt be checking your emails and socials looking for Black Friday deals. You may have even bought something already! But if you're a business owner, Black Friday can be a difficult time - do we do a sale? When should we start? How much should our offer be? Today on The Fake Marketer, James, Nick and Michael discuss all there is to discuss about Black Friday including their advice for businesses (it might be too late to implement it for tomorrow!). James also has a special gift for Michael and they d...2024-11-2824 minThe Fake MarketerWhy You Should Ignore Your Brand Guidelines on Social - Ep 78In this week's episode of The Fake Marketer, James and Nick discuss the growing shift away from ordinary, self-promotion content in favour of more bold, engaging creative. They discuss how the marketing landscape has changed, which brands are utilising this effectively as well as Netflix, ice baths, some recent success and sleep products.Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/qGBu-K-Py4oNeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what...2024-11-2132 minThe Fake MarketerOne Trick to Get More Referrals - Ep 77We all love when a happy customer recommends us to someone they know. It's an easy way to win new business from people who trust you implicitly. But these recommendations can be few and far between. So, what's the best way to get more referrals?In today's episode, James and Nick discuss referrals, why they are great and how to get more of them from your loyal customers. They also discuss McDonalds, Dr Nick on his travels and who Michael trusts more: Nick or James? Prefer to watch? You can find the video version of t...2024-11-1432 minThe Fake MarketerRepurposing Content with Opus Clip - Ep 76With James and Nick out of the office, this week Michael sits down for a quick solo episode talking about his area of expertise: video, specifically repurposing content. He talks about why repurposing content is important for promoting your brand and getting more content out for your socials and how a tool called Opus Clip can help you do this quickly and easily. Hope you enjoy!Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/upGZkke0WkQNeed help with your social media comments? Rupert's...2024-11-0712 minThe Fake MarketerWhat the Budget Means for Small Businesses - Ep 75James is on holiday but that won't stop the podcast! It's a Zoom special this week as we discuss the new Budget that's just been announced in the UK. We discuss the changes, what this means for businesses as well as what it means for the future. We also discuss unicorns, James' treacherous mountain climb and some ads we liked this week. Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/tfq-1_d7szgNeed help with your social media comments? Rupert's got you covered? O...2024-10-3134 minThe Fake MarketerJames is the No. 1 James Blunt Fan - Ep 74Today we are talking about James Blunt (again XD). Our James is a big fan of this James and, on this episode, we are talking about how Blunt has used marketing to stay relevant the last two decades. We also discuss record players, landing pages and some ads we liked (and didn't like) this week. Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/ywnpohMW4MUNeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! S...2024-10-2445 minThe Fake MarketerWe Review Minerol - Ep 73After speaking about them last week on the podcast, Michael was sent some goodies from the boys at the drinks brand Minerol (shout out to Tom and Kieren). So today, James and Nick try the drink for the first time, give their thoughts on the product and packaging as well as some advice on where to go from here. *This is not a sponsored episode but you can find minerol here: https://www.minerol.co.uk/ *Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/Chnyo-yC7d...2024-10-1729 minThe Fake MarketerIbiza Super Summit and Dr Nick - Ep 72James is joined today by 'The Doctor' Nick Boddington and discusses the recent Agency Hackers Ibiza Super Summit as well as Nick's new Dr persona, James visiting a 'super club' as well as some marketing they liked this week.Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/enYS7BwOeUENeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert...2024-10-1039 minThe Fake MarketerEp 71 - Selling mib Data (with Adam Herbert)Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/wyhUNMnQP20Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital______________________________________Today James has some big news! He sits down with Adam (Go Live Data) to discuss the acquisition of mib Data, James' history with mib up until this point and what the future has in store for...2024-10-0445 minThe Fake MarketerEp 70 - How Have Our Rupert Ads Been Going?Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/7p0lFxvr2PoNeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital______________________________________Recently, we started running some ads for our new platform Rupert so today, James, Nick and Michael break down what results we seen and what we've learnt so far. They also talk to 'Dr Nick...2024-09-1938 minThe Fake MarketerEp 69 - How Much Money You Need to Go MainstreamPrefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/Vk2reRmAQn0Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital______________________________________We've all seen brands seemingly come out of nowhere and suddenly are everywhere. One such example is Peloton. Today, James and Nick sit down to discuss Peloton and, specifically, their marketing spend for year one. Many...2024-09-1232 minThe Fake MarketerEp 68 - Unsubscribing From Email Lists Is A Pain!Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/E5PTzljQzkkNeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digitalDo you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________...2024-09-0533 minThe Fake MarketerEp 67 - Lead Forms, Instagram and James the 'Celebrity'Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/tICxMTSmBzkNeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digitalDo you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________Today...2024-08-2929 minThe Fake MarketerEp 66 - What Does Banning Steven Bartlett's Ads Mean For The Marketing World?Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/4AtAVldsf0gNeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digitalDo you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________...2024-08-2229 minThe Fake MarketerEp 65 - Why Customers Don't Care About 'What You Do'Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/1xq0sN0fm84Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digitalDo you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________2024-08-1529 minThe Fake MarketerEp 64 - The Highs & Lows of UGC ContentPrefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/1xq0sN0fm84Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digitalDo you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________2024-08-0830 minThe Fake MarketerEp 63 - Is This New M&S Ad Campaign Actually Good?Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/BZrtQvJGVq4Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digitalDo you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________Recently...2024-08-0124 minThe Fake MarketerEp 62 - How the 'Tenant Mix' Can Apply to E-Com BusinessesPrefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/k5pKShZxwQkNeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digitalDo you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________...2024-07-2528 minThe Fake MarketerEp 61 - Marketing Won't Work First Time (Unless You're Lucky)Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/52C_2OphwYwDo you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________In today's episode, James is back with Nick and comes with some very exciting news: Rupert (our social media assistant platform) is now live! After lots of setbacks and hard work, you can now see what Rupert can...2024-07-1832 minThe Fake MarketerEp 60 - Greg Landon on Improving Your Traffic ConversionPrefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/4-BkwloIHuEDo you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________Today, James is sadly absent but Nick has stepped in as host and is joined by a guest: Greg Landon (Head of Marketing at Leadoo). This episode they are discussing conversions. Leadoo specialise in improving website conversions not traffic...2024-07-1140 minThe Fake MarketerEp 59 - Why Paid Social Has Overtaken PPCPrefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/eIBADS0o7R4Do you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________In today's episode, James has come with news. According to a recent 'study' (not sure where from), paid social has overtaken PPC by ad investment. This is a big step for the industry and shows the ever-growing...2024-07-0430 minThe Fake MarketerEp 58 - The State of Digital Marketing in 2024Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/L7XKyMeXuLEDo you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________It's been a long time since Nick and James started in the data and marketing business and, in that time, lots has changed in the landscape. Today, they decided to sit down and go over what digital marketing...2024-06-2735 minThe Fake MarketerEp 57 - Why 'The Ads Clinic' Might Be Perfect For Your BusinessPrefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/6Ec-rXjJNOoDo you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________Many business owners will look to an agency once they feel they have reached a ceiling in what they can achieve alone. However, many may not be as ready for an agency partnership as they think they are and...2024-06-2024 minThe Fake MarketerEp 56 - Short Vs Long-Form ContentPrefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/4tOlA2tCL5YDo you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________Another episode, another debate: short vs long-form content. We all love platforms like TikTok which excel in showcasing short, snappy videos giving laughs or value. However, sites such as YouTube also remain hugely popular, with longer-form videos...2024-06-1333 minThe Fake MarketerEp 55 - How To Use AI In Your Marketing CampaignsPrefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/iutCxFtZP_8Do you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________No doubt many marketers will be aware and probably have used AI in some form to help out with their campaigns. Whether it's generating copy ideas from ChatGPT or AI image generation software, there are new tools being launched...2024-06-0634 minThe Fake MarketerEp 54 - Using Free Trials the RIGHT way!Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/-CBaxT22m0gDo you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________Everyone loves a free trial! And, if you're anything like me, you cancel your membership or subscription before the trial is even over (no hidden charges for me thank you). Because of this, free trials can often...2024-05-3025 minThe Fake MarketerEp 53 - TikTok Vs Meta - Which is Better For Advertising?Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/LBdrKzuHnPEDo you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________Meta - the long-established social giant with huge audiences across multiple platforms. TikTok - the newcomer taking the world by storm. But which is better for running YOUR advertising campaigns? It's time to debate!In today's episode...2024-05-2330 minThe Fake MarketerEp 52 - Should You Keep Running Ads If You Can't Track Them?Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/mzqG9bf5lLsDo you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________Tracking the results of your ad campaigns is pretty essential to understand whether your ad budget is being spent wisely. But, if you have limited or even no tracking information, should you stop running your ads?2024-05-1629 minThe Fake MarketerEp 51 - A Quick Update On What's Been HappeningPrefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/7EFEyurJvg0Do you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________As it has been very busy for us this week, James and Michael found 20 minutes to sit down over Google Meets to talk about what's been happening in the last couple of weeks. They talk about some ads they...2024-05-0919 minThe Fake MarketerEp 50 - What We Can Learn From Kid's AdvertsPrefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/uJD4pXgTfPcDo you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________Advertising for kid's products has been around for decades but it has become even more prevalent with kid's content on platforms such as YouTube, with ads now often being shown directly to the children themselves. It's easy to...2024-05-0230 minThe Fake MarketerEp 49 - Simple Tips That Can Help Your Agency GrowPrefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/FdjhAo0x3UADo you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________Often, business and agency owners will think that growth must come from massive changes to their company. They will overlook relatively simple improvements that, over time, could make a huge impact on their business. In t...2024-04-2535 minThe Fake MarketerEp 48 - Rupert Launch Party: How It Went (featuring Jason)Prefer to watch? You can find the video version of this episode here on YouTube: https://youtu.be/t6R46X1ODJsDo you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________Last episode, James and Nick were very stressed and a little apprehensive ahead of the launch party for their new social media assistant platform Rupert. Now, a week later, moods are a lot more positive and...2024-04-1827 minThe Fake MarketerEp 47 - Two Days Before Launch: The Struggles of Building a Tech PlatformPrefer to watch? You can find the video version of this episode on YouTube here:Do you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________This episode serves as a great time capsule. About a month ago, we were 2 days before the launch party for Rupert: our company's new platform that serves as a 24/7 social media assistant. Now, a few weeks later (and with still some problems to...2024-04-1126 minThe Fake MarketerEp 46 - Do Leaflet Drops Still Work in 2024?Prefer to watch? You can find the video version of this episode on YouTube here: https://youtu.be/PEN4cbUlXG4Do you need help with your business? Contact helpusfakemarketer@gmail.com and we might feature YOUR business on one of our episodes and offer you some FREE business advice!_________________________All of us will know how annoying it can be to get 'junk mail' posted through our door every day. Fast food menus, estate agents, local traders and handymen. Many of us will throw these away without a second thought...2024-04-0425 minThe Fake MarketerEp 45 - How Big Issue Vendors Could Sell More Using Social MediaPrefer to watch? You can find the video version of this episode on YouTube here:https://youtu.be/rMynTTmoHA0The Big Issue has been a staple of our British high streets for over three decades but, in that time, not a lot has changed. Lots of people can probably relate to having seen these vendors out and about but, today, we are asking - could these vendors sell more magazines by using platforms such as Meta and TikTok?In today's episode of the Fake Marketer, Nick, James and Michael sit down to talk about...2024-03-2826 minThe Fake MarketerEp 44 - How To Market a Health Food BusinessPrefer to watch? You can find the video version of this episode on YouTube here:https://youtu.be/OEMtbkzt3bgToday on the podcast, we're doing things a little differently. James has come up with a business called 'Fit Food' (not real) - a healthy eating cafe with a focus on fitness. Now, it's our job to market it so they are on track for success. We discuss some advertising we saw this week, generating a 'queue' and guerrilla marketing tactics which can help you generate ideas for your business. We would also L...2024-03-2128 minThe Fake MarketerEp 43 - Why Analysing Your Customer Journey Can Help You Sell MorePrefer to watch? You can find the video version of this episode on YouTube here:https://youtu.be/ceEDoYgtnooSometimes, all the analytics look right but something is not clicking with your conversions. But it can be hard to notice teething problems when you're in your business day-in and day-out. Therefore, taking a step back to view your customer journey as a whole can really help to identify key issues that may be slowing your potential buyers down. In today's episode of The Fake Marketer, James and Nick breakdown a recent client success story w...2024-03-1424 minThe Fake MarketerEp 42 - Steven Bartlett, Huel and Mass MarketingPrefer to watch? You can find the video version of this episode on our YouTube here:https://youtu.be/VHRto31euXgIf you've been on the internet at all recently, you've probably seen Steven Bartlett talking about Huel Daily Greens. It's been a big topic all across social media so today we thought we'd address the CEO-shaped elephant in the room. In this episode, Nick and James are joined by Rosie and Michael to talk about this advert and what (if anything) other business owners can learn from it. They also talk about some a...2024-03-0729 minThe Fake MarketerEp 41 - Using Lead Gen Campaigns for Your E-Commerce BusinessPrefer to watch? You can find the video version of this episode on YouTube here: https://youtu.be/6Pe3b9_8oE8It can be easy to push for the sale when running ad campaigns on social media. However, here's why using lead generation instead might be better for your business. In today's episode of The Fake Marketer, James and Nick discuss successes they've found in using lead-gen with clients as well as getting on the phone, Japanese words and weird spellings. Learnt something new? Any questions? Let us know in the comments and d...2024-02-2930 minThe Fake MarketerEp 40 - How to Deal with Lapsed CustomersPrefer to watch? You can find the video version of this episode on YouTube here: https://youtu.be/D9lG-fSiTlkCustomers leaving your company is a sad reality of business that, in many cases, cannot be avoided. But what should you do with these lapsed clients? That's the topic of today!In this episode, James and Nick talk about what to do in this situation and use some examples from brands such as Huel to showcase methods you can employ in your own business. Lapsed customers might be inevitable in some instances but getting v...2024-02-2228 minThe Fake MarketerEp 39 - Our Shopping Cart Abandonment Quiz!Prefer to watch? You can find the video version of this episode on YouTube here: https://youtu.be/gd6b29Hueg4Today, we play Family Fortunes (at least our own Fake Marketer version) and talk about the top reasons for shopping cart abandonment. In this episode, Nick and James go over these top reasons game show style and talk about why shopping cart abandonment happens, some of their website pet peeves and some ways you can keep your customers onsite and buying more of your products. How many did you get right in...2024-02-1534 minThe Fake MarketerEp 38 - The Do's and Don'ts of Live Marketing ExhibitionsPrefer to watch? You can find the video version of this podcast here:https://youtu.be/1l0xaTJ3G2oIn-person marketing events such as roadshows or exhibitions can be a great way to connect with potential new customers and introduce the public to your product or service. However, if you are not careful, you can sink lots of money into a venture that will bring you very little return. In today's episode, James and Nick sit down to discuss these marketing events and talk from personal experience about how best to showcase your c...2024-02-0832 minThe Fake MarketerEp 37 - Is Newspaper Advertising Still Relevant in 2023?Prefer to watch? You can find the video version of this podcast here:https://youtu.be/vExvBwhXcSIWhen was the last time you picked up a newspaper? It may be a surprise for some that advertising in newspapers and print is still a part of many brand's marketing strategy. But is printing your ads in papers still worth it?In today's episode of The Fake Marketer, James and Nick talk about all things tabloid - newspaper adverts, local papers, lonely hearts and using newspapers to clean your windows (strange behaviour). Do you s...2024-02-0122 minThe Fake MarketerEp 36 - Is 'Going Viral' Actually Worth It?Prefer to watch? You can find the video version of this podcast here: https://youtu.be/pSY-RJXUZY0Any businesses who make content will probably dream of 'going viral'. Thousands of views, tons of likes and high-fives all round. However, is your content seeing viral success all it's cracked up to be?In today's episode, Nick and James use the Solo Stoves Snoop Dogg ad campaign as an example of how 'going viral' and generating revenue for your business can be very different things. They talk about how ego has a part to play in aspiring...2024-01-2433 minThe Fake MarketerEp 35 - Why 'The Influence Room' is Changing How Brands Work With InfluencersPrefer to watch? You can find the video version of this podcast here: https://youtu.be/nDICZkuGnGMIn today's episode, James and Nick discuss a platform they have begun to use recently as an agency called 'The Influence Room'. They discuss what an 'influencer' is, how The Influence Room works and how it is different from traditional influencer to brand relationships. If you are an individual looking to work with brands or a brand seeking exposure for your product, check it out!Learn something new? Got any questions? Leave us a comment on our TikTok...2024-01-1829 minThe Fake MarketerEp 34 - Why You Should Change the Way You Do TestimonialsPrefer to watch? You can find the video version of this podcast here:https://youtu.be/uhYz3xxiOqECase studies and testimonials are a great way to show to prospective customers the strengths of your brand. However, the traditional way of doing them can sometimes come across as inauthentic and may not achieve the outcome you were hoping for.In today's episode of The Fake Marketer, Nick and James sit down to discuss ice baths, running (for a change) and why coming up with new or more genuine ways to carry out your testimonials...2024-01-1135 minThe Fake MarketerEp 33 - Why It's So Important to Repurpose Your ContentPrefer to watch? You can find the video version of this podcast here:https://youtu.be/FXJLKtvcjmcTrying to create new content for all your social channels on a regular basis can be hard work and many will give up on their pages as a result. But one great way to make more content without creating it all from scratch is repurposing your existing creative. In today's episode of The Fake Marketer, Nick and James join us for the first podcast of 2024. They talk about why repurposing your content is so vital (especially as a...2024-01-0439 minThe Fake MarketerEp 32 - Why Social to Search Should Be Part of Your 2024 StrategyPrefer to watch? You can find the video version of this podcast here:https://youtu.be/XaP8nOG-TLgSocial to search. What is it and how is it relevant to your marketing strategy? Nick and James are here to explain!In today's episode of The Fake Marketer, we discuss what the 'social to search' strategy is and how it can be applied to your business. They reference some client examples they have worked with and why this area of marketing might be overlooked but can still prove very useful in understanding your marketing funnel.2023-12-2836 minThe Fake MarketerEp 31 - A Review of our 2023 and What's To Come in 2024Prefer to watch? You can watch the video version of this episode on YouTube:https://youtu.be/TDgPw1-M8d82023 is coming to an end and what a year it's been! So, just before downing tools for Christmas, James and Nick sit down to discuss the year. In today's episode, we go over how the year has been: the client successes, the company wins and what to expect going into next year. They also talk about some positives from the wider industry such as TikTok and lead forms. How have you found 2023? Le...2023-12-2141 minThe Fake MarketerEp 30 - Use December to Kickstart Your Business for 2024Prefer to watch? Check out the video version of this podcast on YouTube: https://youtu.be/Nejnq6pW2sADecember - a time for Christmas parties and mulled wine at lunchtime. But don't ease off! It might be tempting to start your Christmas break early but you can use December to get ahead of your competitors going into next year. In this episode of The Fake Marketer, James and Michael discuss an article James wrote back in 2015 that is still relevant today explaining why you should keep pushing throughout December to get hold of decision m...2023-12-1423 minThe Fake MarketerEp 29 - Why Fleet Data Can Be So Valuable to Your BusinessPrefer to watch? Check out the video version of this podcast on YouTube: https://youtu.be/bEQZnn4bY5QPurchasing data lists can often be overlooked by those who either don't trust its legitimacy or don't see its value. However, buying data (for example, fleet data) can save you time and money and help you get in front of the right businesses.In today's episode, Nick is busy (shock!) so James and Michael sit down to talk about fleet data, what it is, why it's useful and the differences between actual and model data. James...2023-12-0737 min