Shows
Digital HorizonsJaguar’s Rebrand Just Backfired. What Went Wrong?Jaguar has officially dropped its agency, Accenture Song, following a disastrous rebrand that saw global vehicle sales nearly halved. In this Brand News episode, James Walker and Brian Hastings revisit Jaguar’s bold brand pivot and break down exactly what went wrong.We discuss:Why Jaguar’s rebrand campaign failed to connectThe downfall of data-driven strategy without creative clarityWhat brands should consider before pivoting away from heritageHow HBO Max reversed a similar misstepPredictions for Jaguar’s next moveThis is a cautionary tale for any marketing team o...2025-06-0405 minDigital HorizonsIs Google Stealing Your Traffic?In this episode of Digital Horizons, James Walker (Managing Director at WHD) and Brian Hastings (Managing Director at Nous) break down how AI-generated summaries in search results are changing SEO, what it means for your business, and how you can still win in the new landscape.We cover: - What AI Overviews are and how they appear in search results - Why click-through rates are plummeting - What types of keywords are affected (and which aren’t) - How to optimise your content for answer-driven queries - Whether...2025-05-2814 min
The Brian Turner ShowBrian Turner Show (on East Village Radio), Khanate Full Band DJ Takeover, May 14, 2024www.brianturnershow.com, www.eastvillageradio.comAnticipation is high for the first American dates of the reformed Khanate, and in advance of their June 3rd show at Le Poisson Rouge, the entire band will be splitting up a full two-hour takeover of Brian Turner’s show on Wednesday, May 14th 4-6pm ET on East Village Radio Khanate’s return to activity since a break in 2010 has also seen the release of To Be Cruel via Sacred Bones, another powerful document of the unit’s inimitable slow-crawl doom aesthetic in full swing. Tonal mayhem, crushing volume, suspension of sound...2025-05-152h 19Digital HorizonsBrand News: Unilever's Bold PivotUnilever is making a strategic shift toward influencer marketing instead of traditional advertising. This massive consumer goods company is responding to increasing consumer skepticism by collaborating with authentic voices to promote their vast range of products.• Unilever owns countless FMCG products from personal care items to foods• Traditional brand advertising is becoming less effective at building consumer trust• The company is now working with influencers like Sophie Hinchcliffe to reach consumers• This signals a major industry trend toward personalized, relatable content• A blended approach of traditional and digital channels with user-generated content is showing go...2025-04-0903 minDigital Horizons5 Ways You’re Wasting Money on Ads (And How to Fix It)Think your ad campaigns are performing well? Think again. In this week’s episode of Digital Horizons, we’re uncovering 5 costly mistakes most businesses make with their Google Ads, Meta Ads, and overall digital marketing strategy—and how to fix them.✅ Why Meta’s ASC campaigns might be inflating your results✅ How brand search is sabotaging your ROI✅ Why you should ignore Google reps (yes, really)✅ The truth about ROAS and why it’s misleading✅ Why spending too little could be your...2025-04-0717 minDigital HorizonsAI Search: Reshaping Digital MarketingAI search engines are causing significant shifts in how users find information and interact with digital content. Traditional search methods are being disrupted as AI tools consolidate information from multiple sources into comprehensive answers, changing user behavior and expectations.• AI tools like ChatGPT are changing how people research by consolidating information from multiple sources• Google search results now feature AI summaries pushing organic listings further down• Users increasingly trust AI-generated answers without clicking through to source websites• Tourism clients see potential benefits when AI accurately presents their destinations in search summaries• Content strategy should foc...2025-04-0407 minDigital HorizonsSora: How AI is Transforming Video Production One Short Film at a TimeWe explore OpenAI's Sora platform through their recently released short film featuring animals using screens in the wild. This text-to-video AI generation tool represents a significant leap forward in quality and realism compared to previous AI video generation capabilities we've reviewed.• Sora is included with ChatGPT subscription plans ($20 or $200)• The AI-generated short film looks remarkably real until animals pull out phones• Audience reactions at screenings show people genuinely entertained, not just impressed by the technology• Production quality rivals expensive CGI without requiring traditional production processes• This technology will likely reduce the need for many produ...2025-04-0207 minDigital HorizonsMastering Live Shopping: Boosting Sales with Urgency and Engagement StrategiesUnlock the secrets to skyrocketing your sales strategy with live shopping—an innovative approach transforming online retail. Ever wondered how to harness the power of social media to democratize traditional sales channels? This episode is your roadmap, featuring actionable insights on crafting compelling live shopping events. From pre-event preparation to content planning and technical execution, we reveal the critical steps necessary to captivate audiences. With real-world examples and compelling statistics, discover how urgency can turbocharge conversion rates and drive sales growth. Prepare to step up your sales game with strategies like creating buzz-worthy countdowns and engaging interactions that keep yo...2025-03-3113 min
RiYLEpisode 696: Charles 'Wigg' WalkerSeventy years since kicking off his music career in his hometown of Nashville, Charles “Wigg” Walker is still madly in love with music. This Love is Gonna Last is the soul singer’s first album in more than a decade, and a testament to surviving all that life throws at you. Dedicated to his late-wife, who passed in 2024, the album is a joyful celebration of life from an artist who has performed with the a Mt. Rushmore of musicians, including James Brown, Jackie Wilson, Etta James, Otis, Redding and Sam Cooke. While his own work never released the heights of popula...2025-02-1544 minDigital HorizonsRebranding for Success: Transforming Business Goals into Market ImpactUncover the strategic motivations behind the transformative power of rebranding as we explore the journey of WHD alongside James Walker and Brian Hastings. Listen in to learn how rebranding is much more than a new logo—it's about aligning business objectives, market positioning, and customer values to support growth and enhance market perception. With insights from their collaboration, Walker and Hastings share the importance of ensuring a new brand identity stands on its own while maintaining ties to its origins. They dive into how WHD transitioned from Walker Hill's marketing division to a prominent digital marketing agency, highlighting the pi...2025-02-1328 minDigital HorizonsBrand News: DeepSeek - A New Challenger to AI Giants?What if the next big player in AI isn't American? Join us as we unravel the excitement and controversy surrounding DeepSeek, a newcomer poised to challenge the dominance of giants like ChatGPT and Claude. This episode of Brand News dives into how DeepSeek is leveraging older NVIDIA GPUs and an open-source model to revolutionize AI development, potentially offering solutions at a fraction of the cost. We take you through the seismic shifts in the stock market and the waves of fear rippling through established AI titans, raising intriguing questions about the future of AI accessibility and affordability....2025-02-0704 min
Jeden Tag NBANBA-News: Cavs holen D. Hunter, D. Schröder landet bei den Pistons, K. Durant sauer + All-Star Teams gedraftet (07.02.2025)News #171: Heute geht's um die letzten Trades vor der Trade Deadline wie den Trade von DeAndre Hunter zu den Cleveland Cavaliers, Dennis Schröder, der zu den Detroit Pistons getradet wurde, den Trade zwischen den Clippers und Hawks um Bogdan Bogdanovic und Terance Mann, den Drei-Team-Trade, der Marcus Smart zu den Washington Wizards schickt, den Jusuf Nurkic-Trade zu den Charlotte Hornets, den Trade zwischen den Clippers und Bucks um Kevin Porter Jr. und MarJon Beauchamp und einige kleinere Salary und Draft Pick-Trades. Außerdem geht es um die Draft der All-Star Teams für das erste All-Star Mini-Turnier, die gep...2025-02-0756 min
Jeden Tag NBANBA-News: Suns hören sich Angebote für K. Durant an, weitere Hintergründe zum Doncic-Davis-Trade, Warriors jagen Star-Trade (04.02.2025)News-Pod #168: Heute geht's um die Golden State Warriors, die Trades für Kevin Durant und LeBron James anstreben könnten, weitere Hintergrunddetails zum Trade von Luka Doncic zu den LA Lakers, einen Zweitrundenpick-Trade zwischen den OKC Thunder und Charlotte Hornets, den neuen Franchise-Rekord von Devin Booker in Phoenix, die Players of the Week, Verletzungen, Entlassungen bei den Chicago Bulls und mehr in 25 Minuten.Das hier ist die 168. Ausgabe unseres NBA-News-Pods! Kurz & knackig werden die Ereignisse in der NBA vorgetragen und eingeordnet, sodass ihr immer auf dem Laufenden bleibt: Verletzungen, kleinere Transaktionen, Tradegerüchte und son...2025-02-0426 minDigital HorizonsUnlocking Edutainment: Transforming Boring Topics into Engaging StoriesWhat happens when entertainment meets education in a seamless dance? You'll find out as we unravel the magic of edutainment, a realm where even the driest subjects transform into engaging stories. We kick things off with a deeply personal tale of overcoming confidence hurdles and how mastering the art of presentation can be a game-changer in content creation. From personal trainers making waves on TikTok with engaging nutrition tips to the innovative ways educational content is reshaping digital marketing and accounting, we explore the limitless possibilities of marrying fun with learning.Join us as we spotlight TikTok's...2025-01-2714 minDigital HorizonsImpacts From The TikTok Ban For MarketersThe episode examines the implications of the 14-hour TikTok ban in the USA, exploring its impact on creators and advertisers. It dives into user experiences, advertising shifts, and the emotional toll on individuals who rely on the platform. • Discussion on the TikTok ban's cultural significance• Brian shares his experiences as a TikTok user during the suspension• Insights into how content changes when American creators were offline• Analysis of the emotional impact on users and advertisers• Examination of advertising dynamics and shifts in budget allocation post-ban• Speculation on TikTok's future amid potential governmental restrictions2025-01-2309 min
Jeden Tag NBANBA-News: J. Butler-Situation eskaliert, K. Leonard Comeback, Tradegerüchte um D. Fox, C. Johnson & mehr (Mo. 06.01.25)News-Pod #157: Heute geht's um die Tradeforderung und darauf folgende Suspendierung von Jimmy Butler, das Comeback des langzeitverletzten Superstars Kawhi Leonard, Anthony Edwards, der mit 53 Punkten ein Career High aufstellt, LeBron James und Stephen Curry, die Rekorde knacken, Verletzungen von unteranderem Jonathan Kuminga, Jabari Smith Jr. , Jaden Ivey und weitere Tradegerüchte, Verpflichtungen, Rekorde, Verletzungen, Comebacks, Debüts, Strafen und mehr in 60 Minuten!Das hier ist die 157. Ausgabe unseres NBA-News-Pods! Kurz & knackig werden die Ereignisse in der NBA vorgetragen und eingeordnet, sodass ihr immer auf dem Laufenden bleibt: Verletzungen, kleinere Transaktionen, Tradegerüchte und sonstige Neuigkeiten von Shams, Fis...2025-01-061h 00Digital HorizonsBuilding Trust and Measuring Success with Your AgencyUnlock the secrets of maximizing collaboration with digital agencies as we reveal insider tips from our own experiences in running successful agencies. Ever wondered how to align your goals and expectations with your digital agency to prevent misalignments? This episode promises to arm you with strategies to ensure both you and your agency are measuring meaningful metrics like revenue and cost per acquisition, working together towards shared objectives. We'll also spotlight the indispensable role of having the right stakeholders involved from the outset and the importance of fostering open lines of communication about lead quality and industry trends.2024-12-2417 min
Cocktails & Commerce PodcastC&C Pod - Roy Rubin, Co-Founder of R-Squared Ventures & MagentoThis week Bill and I are joined by Roy Rubin, Founding Partner of R-Squared Ventures & Co-Founder of Magento, joins the C&C Pod to mix up a classic low-ABV classic cocktail - an Americano - and talk about Roy’s lessons from founding and growing one the seminal commerce platforms of all time. We also explore Roy’s perspectives on the commerce tech market as it exists today, now as an investor.Roy co-founded Magento back in 2008, and led the open-source commerce platform’s explosive growth. Magento was of course later acquired by eBay and then still later...2024-12-1358 minDigital HorizonsBrand News: Jaguar's Bold Rebranding - Innovation or Identity Crisis?Jaguar has taken a daring leap, but have they risked losing their identity in the process? Join us on Digital Horizons as we dissect Jaguar's bold rebranding effort that has both stunned enthusiasts and sparked a wave of reactions on social media. Unveiling a reimagined logo at Miami Fashion Week, Jaguar is steering towards a younger, eco-conscious crowd, but at what cost? Even Elon Musk joined the fray, questioning whether Jaguar still makes cars. We unravel whether this move is a strategic masterstroke or a controversial misstep that might leave its loyal supporters feeling forgotten.Amidst falling...2024-12-0306 minDigital HorizonsBrand News: YouTube Shorts and Facebook InsightsUnlock the secrets to maximizing your brand's impact in the ever-evolving world of digital advertising. Learn how YouTube's latest tools are revolutionizing the way brands engage with creator content and Shorts ads, capturing a unique 40% of viewers who aren't on TikTok or Instagram. This episode offers a deep dive into the innovative strategies that can help advertisers harness the power of YouTube Shorts, turning them into a more effective and budget-friendly channel to drive business growth. Discover the art of syncing creator content with advertising efforts and how it can transform your marketing approach.As we gaze...2024-11-2806 minDigital HorizonsMaximising E-Commerce Success: Transforming Customer Lifetime Value with Personalized Marketing & Loyalty ProgramsUnlock the secrets to skyrocketing your e-commerce revenue as we promise to transform your approach to customer lifetime value (LTV). This episode is packed with insights on moving beyond generic newsletters to harness the full potential of post-purchase automation. Learn how to craft highly segmented and personalized communications using tools like Klaviyo and HubSpot, and explore the art of strategic remarketing. We reveal how to smartly exclude recent buyers from your usual lists and instead tempt them with irresistible cross-sell and up-sell offers that affirm their purchase decisions and ignite repeat business.We also explore how loyalty...2024-11-2419 min
Jeden Tag NBA#1056: Welche Takes von vor dem Saisonstart bereuen Host Jonathan und Star-Gast Nicho bereits jetzt und wo fühlen sie sich bereits bestätigt?#1056: Welche Takes von vor dem Saisonstart bereuen Host Jonathan und Star-Gast Nicho bereits jetzt und wo fühlen sie sich bereits bestätigt? Anhand dieser Leitfragen unterhalten sich die beiden eine gute Stunde über die NBA nach den ersten drei Wochen. Der Reihe nach geht's um bisher stark enttäuschende Bucks, kühle Heat, Sorgenkind Zion und Twilight-Ant. Bestätigt fühlt sich Nicho bei einem schwächelnden Haliburton, den niemals fitten Sixers, Problemlöser Jokic, Jungbrunnen-LeBron, ein paar Rapid-Fire-Confirmations zu einigen Spielern und natürlich Spurs-Wunderkind Wemby! All das und mehr in 69 Minuten!00:00:00 - Rückblick JTNBA Live...2024-11-151h 09Digital HorizonsE-Commerce Mastery: Boosting Conversion Rates with Social Proof and AI ChatbotsUnlock the secrets to skyrocketing your e-commerce conversion rates and transform your online store into a sales powerhouse. Ever wondered how big brands leverage social proof to earn your trust? We're here to spill the beans on some trailblazing strategies that go beyond the typical tips, focusing on user-generated content and behavior-based trigger messaging. Discover how showcasing real customer videos can work wonders on your landing pages, and learn about advanced tactics like exit-intent offers and AI-driven chatbots that gently nudge your customers to hit that 'buy' button. We'll share practical examples and discuss platforms like Gorgias that integrate...2024-11-1311 minDigital HorizonsBrand News: Online Adverting Increases by 9.7% in AustraliaUnlock the secrets of the booming internet advertising landscape with insights that could redefine your marketing strategy. With video advertising surging by 18.6% and digital audio not far behind with a 23.6% increase, it's clear that traditional display formats are losing their luster. Discover why video content across platforms like YouTube, TikTok, and LinkedIn is now a must-have element for brands aiming to capture attention and engagement. We'll also unravel how the evolving dynamics of search advertising, despite higher costs, continue to draw significant investment.Join us as we dissect the PwC report's revelations and what they mean for...2024-11-1003 minDigital HorizonsBoost Your E-Commerce Profits: Unlocking New Revenue Streams with Strategic Bundling and AI-Driven InsightsWe promise you’ll walk away with strategies that can transform your business by boosting your average order value without depending on price changes. Explore the magic of free shipping as a powerful incentive for increasing purchase sizes, and learn how setting strategic thresholds can entice customers to spend more. Our discussion highlights AI-powered product recommendations, featuring a compelling case study from Dan Murphy that reveals how individualized shopping experiences can skyrocket revenues.Navigate the lucrative world of product bundling with us as we uncover how thoughtfully curated packages can simplify customer decisions and elevate your sales ga...2024-11-0715 minDigital HorizonsBrand News: Black Friday Brand Boost - Transforming Shoppers into Loyal CustomersCan brand loyalty survive the frenzy of Black Friday? Uncover the truth behind consumer behavior as we reveal that a striking 62% of Australian shoppers are ready to abandon their usual go-tos in favor of new discoveries during this epic sales event. This episode of Brand News casts a spotlight on the incredible opportunity Black Friday presents for e-commerce businesses. By crafting compelling offers and strategic messaging, businesses can not only capture the attention of deal-hungry shoppers but also potentially transform them into devoted customers down the road. With actionable insights and fresh perspectives, we challenge you to rethink Black...2024-11-0503 minDigital HorizonsBrand News: OpenAI's SearchGPT vs. Google - Revolutionizing the Search LandscapeDiscover how OpenAI's latest venture, SearchGPT, is poised to shake up the online search landscape, potentially dethroning Google Search by the end of 2024. What could this mean for the way we explore information on the internet, and how will it impact content creators and website owners? Tune into Brand News as we tackle this intriguing topic, offering insights into how SearchGPT plans to deliver streamlined, clutter-free answers while still driving traffic to the original sources. We'll discuss why balancing instant answers with encouraging users to dive deeper into content is crucial for this new search technology.Join...2024-10-2904 minDigital HorizonsUnlocking E-Commerce Gold: Proven Strategies to Drive Quality Traffic and Maximize ProfitsUnlock the secrets to e-commerce success as we, Brian Hastings and James Walker, bring you the ultimate guide to driving quality traffic to your website. What if you could transform your online store into a thriving marketplace? Our latest episode of Digital Horizons promises to equip you with actionable insights and proven strategies to capture and convert valuable market share. Explore the dual power of Google’s organic and paid search strategies, and learn how to make your site more relevant through effective SEO techniques. Whether it's on-site optimization or link building, discover how to shine during peak sales pe...2024-10-2719 minDigital HorizonsBrand News: Adidas' AI-Driven Ad & The Future of Creative AdvertisingCan AI-generated advertising surpass the creative touch of human ingenuity? We explore this exciting possibility in our latest episode of Brand News, where Adidas' new floral campaign takes center stage. Discover how this AI-driven ad, which mimics a captivating music video with its dynamic scenes and movement, is reshaping expectations in the advertising world. We'll dissect the fascinating blend of artistry and technology, spotlighting the impressive tools like Runway ML, Midjourney, Adobe Creative Suite, and Topaz that played a pivotal role in crafting this standout campaign. Join us as we uncover whether AI's integration into creative processes indicates a...2024-10-2205 minDigital HorizonsThe 4 Lever For Explosive Ecommerce SuccessUnlock the secrets to skyrocketing your e-commerce success with our latest episode of Digital Horizons. Ever wondered how small changes can lead to big profits? We promise you'll discover how mastering conversion rates, traffic, average order value, and lifetime customer value can transform your online store, whether you're just starting with modest sales or managing a booming business. We dive deep into the art of optimizing your marketing budget by focusing on quality over quantity in traffic, revealing how these four critical levers work in harmony to drive substantial growth for your e-commerce journey.But that's not...2024-10-1713 minDigital HorizonsBrand News: YouTube's TV Triumph & Meta's New AI Video ToolsWhat if you could leverage the power of YouTube to transform your advertising strategy and outpace traditional giants? This week on Brand News, we promise insights into YouTube's unprecedented dominance in the streaming world, as it has eclipsed Netflix and Disney Plus in watch time on TV screens. We unravel the exciting shift in advertising opportunities brought about by YouTube's expansion, especially through the popularity of YouTube Shorts now being enjoyed on larger screens. Discover how the platform's evolution, including the extension of Shorts to three minutes, is creating new avenues for content creators and advertisers alike....2024-10-1111 min