Shows
#WEAREWAVEMAKERSJamiya Umali | Why Brand Positioning MattersWhy brand positioning is important? Well, it's crucial to the success of your business! From standing out in a crowded market to connecting with your target audience, a strong brand position can make all the difference in achieving your business goals. Join us as we discuss the benefits of a well-defined brand position, including defining your unique value proposition, identifying your target audience, and crafting a compelling brand story. Tune in and discover why brand positioning matters, and how to position your brand for long-term success.
2023-08-2816 min
IGLAPSeason 3: Episode 52 - Jamiya UmaliThis Thursday at 8:30pm! Join Paolo B. Aguas and Jamiya Umali as they discuss culture, meaning, purpose and many more!
Sponsored by: Komiket, Swagat Indian Cuisine and Mask & More MNL
See you there!
2022-10-271h 01
IGLAPSeason 3: Episode 41 - Jamiya UmaliThis Monday at 8:30pm! Join Paolo Aguas and Jamiya Umali as they discuss worldwide inflation, global unrest, fake news and many more!
Sponsored by: Komiket, Swagat Indian Cuisine and Mask & More MNL
See you there!
2022-08-091h 20
The Gen Z MarketerS2 Ep. 3 - Further Your Personal and Professional Growth with CourseraCoursera is a platform that envisions a world where anyone, anywhere has the power to transform their life through learning. In this episode, let's talk about the reasons why Coursera is appealing to learners and prestigious institutions worldwide. Find out how you can also apply and get approved for financial aid in Coursera!By the end of this episode, you should be encouraged to further your personal, educational, and professional growth by taking courses from the platform. Hit the follow button to get notified on the latest uploads!Find me on:Face...
2022-04-0911 minThe Gen Z MarketerS2 Ep. 2 - The Duality of Facebook: Impact on Consumer Behavior and How it Caused the Social DilemmaSocial media has been around for at least a decade and has significantly changed consumer behavior and the way marketers work. In its early years, it positively impacted users as it bridged gaps in relationships. However, the recent years shows us the dark side of the other side of the coin. Inspired by Netflix's The Social Dilemma, let's discuss how Facebook has changed user experience, how it has affected us as users and marketers, and how marketers should move forward.Hit the follow button to get notified on the latest uploads!Find me on:
2022-02-1912 minThe Gen Z MarketerS2. Ep. 1 - Should brands be apolitical?Brands are starting to speak up and take a stand on politics. This emerging change in behavior is something that consumers react to - and depending on the cause and communication strategy, they may react positively or negatively. Should brands be neutral or should they be vocal? How does this impact brands and consumers? How should we, as marketers, take action? Hit the follow button to get notified on the latest uploads!Find me on:Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/Jo...
2022-02-1214 minThe Gen Z MarketerEp. 45: Season 1 Recap and What to Look Forward to in Season 2Here we are, a year later into the podcast and wrapping up season 1! I am grateful for your support and in this episode, let's wrap up the season and talk about what we can look forward to next year!See you again next year on season 2 and don't forget to hit the follow button to get notified on the latest uploads! Share your topic requests, guesting and collaboration proposals, and more on my socials below!Find me on:Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/g...
2021-12-1812 minThe Gen Z MarketerEp. 44: Why Chanel's Advent Calendar is a Flop and Lessons on Brand ValueChanel released a commemorative Advent calendar to celebrate the iconic N°5's 100th year. Netizens are abuzz with the release as TikTok videos went viral for showing the contents of the calendar. The brand got a lot of flak for their advent calendar as they failed to justify the product value. In this episode, let's digest what we can learn from this fiasco and why this campaign is memorable for all the wrong reasons.Hit the follow button to get notified on the latest uploads!Find me on:Facebook: https://www.facebook.com/ge...
2021-12-1106 min
IGLAPSeason 2: Episode 50- Subtle Toxic Filipino TraitsJoin us as we will have a discussion about Toxic Filipino Traits! From the classic crab mentality, bahala na, toxic religiosity, societal hypocrisy and many more!
Together with our special guest: Jamiya Umali and Inah Alcala
Sponsored by: Derm Nature, The Modern Fashionista, Swagat Indian Cuisine
See you there!
2021-12-102h 22The Gen Z MarketerEp. 43: Spotify Wrapped is Consistent in Viral EngagementIt's the time of the year we're waiting for: Spotify Wrapped 2021 is out! The campaign is a consistent trendsetter in the previous years that continuously gets viral engagement. In this episode, let's digest what makes this campaign impactful to creators and listeners. How does Spotify build awareness, engagement, and community through this initiative? What are they doing that works and how can they further grow this yearly tradition?Hit the follow button to get notified on the latest uploads! Find me on:Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com...
2021-12-0411 minThe Gen Z MarketerEp. 42: Why Campaigns Aren't Strategic Without IMCStrategic Integrated Marketing Communication (IMC) is more than marketing. Your campaigns are more meaningful and impactful with IMC as it gives audiences a cohesive brand experience. What exactly is IMC and how does it impact your brand and your audience? Why should you practice IMC even though your focused on branding, marketing, advertising, public relations, etc.? Let's talk about how IMC impacts progressive brands in this episode.Hit the follow button to get notified on the latest uploads! Find me on:Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/
2021-11-2708 minThe Gen Z MarketerEp. 41: Red Notice Stole the MOA Globe and Missed the MarkNetflix's Red Notice is the newest action film from the streaming service. In line with this release, the platform had a campaign wherein they "stole" SM MOA's iconic globe. The campaign made netizens buzz, with news outlets, police, and other brands being thrown into the mix. The hullabaloo generated a lot of memes and audiences were amused, confused, and panicked.The heist missed the mark for a lot of reasons; find out why in this episode.Hit the follow button to get notified on the latest uploads! Find me on:Facebook: https://www...
2021-11-2012 minThe Gen Z MarketerEp. 40: The 5 Undisputable Laws of BrandingRies and Ries' The 22 Immutable Laws of Branding is one of timeless classics on branding. But, if I had to choose which laws are the most relevant regardless of category and business size, I identified the 5 Undisputable Laws. These are the ones that are at the core in brand building and identity, and by the end of this episode, you should be able to take these to heart as much as I have.Hit the follow button to get notified on the latest uploads! Find me on:Facebook: https://www.facebook.com/genzmkt...
2021-11-1312 min
The Gen Z MarketerEp. 39: The Mega Campaign Culture's Impact on Brands and Consumers with Lorraine Gazzingan'Tis the season for mega campaigns! Here in the Philippines, promo fatigue and expectation is culturally-ingrained. Consumers can expect a promo every day, week, and month. Brands initiate marketing campaigns to meet those expectations, and while they are beneficial for short-term growth, they actually hurt your brand value in the long-term.In this episode, Lorraine Gazzingan returns to talk about how the mega campaign culture affects us. We also talked about profitability and planning smarter, creative, and efficient campaigns to cut through the promo frenzy and consumer behavior towards e-Commerce.Previous Episodes:S1...
2021-11-061h 26The Gen Z MarketerEp. 38: Simplifying How to Plan Promos for Huge CampaignsIt's the season for huge holiday campaigns! With 11.11 and 12.12 only a few weeks away, how do you conceptualize and differentiate your promos and campaigns? In this MarkeTips episode, I shared a 6-step planning process that you can use to help figure out your marketing campaigns.Hit the follow button to get notified on the latest uploads!Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/Join the Facebook group: https://www.facebook.com/groups/genzmktBuild your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw...
2021-10-2307 minThe Gen Z MarketerEp. 37: Humanizing a Gen Z Marketer with IGLAP ProductionsBehind every marketer is a human being with real thoughts, feelings, and journeys. In this unfiltered episode, IGLAP Productions gets real with me about how I became the marketer I am today. We talk about my passion for marketing, formative journey, and struggles with mental health. What experiences lead to where I am right now? How did work environments impact my career and health? Find out in this MarkeTalks episode with our guest host, Paolo Aguas of IGLAP Productions.IGLAP Productions: https://www.facebook.com/iglap.productions/Hit the follow button to...
2021-10-161h 00The Gen Z MarketerEp. 36: Key Basic Marketing Principles from This is Marketing by Seth GodinWhat is marketing? How do we differentiate and position ourselves? How do we change customer behaviors and cultures? How do we integrate ourselves in the stories of customers? Let's answer these questions in this episode, where I share the key basic marketing principles from Seth Godin's This is Marketing book.Hit the follow button to get notified on the latest uploads!Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/Join the Facebook group: https://www.facebook.com/groups/genzmktBuild your brand with ZeBranding: https...
2021-10-0912 min
The Gen Z MarketerEp. 35: Freelancing and The Makings of a Social Media Strategist with Andrea of Kohi SocialSocial media is the game and strategists know how to play. However, the game and the rules are constantly changing, so how do you play to win? Andrea, SHE-E-O of Kohi Social, is a TikTok content creator who is a freelancer and small business owner shares her social media growth hacks with us. Is the social media strategy same across all platforms? How different is the strategy for each platform? Let's talk about freelancing and the makings of a social media strategist in this MarkeTalks episode.Hit the follow button to get notified on the latest uploads!
2021-09-251h 08The Gen Z MarketerEp. 34: How Purpose Drives Brand StrategyPurpose is the core of your branding. It is the guiding principle that motivates brands in doing what they do. Why is purpose the one thing you can't change in brand identity? How does your purpose help you make meaningful impact? How does it play into strategy? Why is purpose the core of branding and how does it apply in the over-all strategy of the business? By the end of this episode, you should be able to consider and reevaluate your brand's purpose.Hit the follow button to get notified on the latest uploads! Find me on:
2021-09-1806 minThe Gen Z MarketerEp. 33: What the BBW Book Sale Teaches Us About Customer ExperiencePreviously in ep. 24, we talked about what we can learn from the Big Bad Wolf Book Sale on UI/UX. It has been 2 months since the sale and customers are just starting to receive their orders. The e-Commerce customer experience has a lot of touchpoints and the end experience is when you receive your package. With the delays in delivery and how BBW handled it, what can we learn from them when it comes to the over-all customer experience for e-Commerce? Let's talk about it in this MarkeThoughts episode.Hit the follow button to get notified on...
2021-09-1112 minThe Gen Z MarketerEp. 32: "The Brand Flip" Key Takeaways for a Customer-Centric BrandMarty Neumeier's second book on branding, "The Brand Flip: Why Customers Now Run Companies and How to Profit from It," focuses on the current power of customers and how meaningful brands fit in the customer's story. Let's digest the key principles of customer-centric brands and after this MarkeThoughts episode, you should be able to reflect on how your brand will make a difference and impact your customers' lives.Hit the follow button to get notified on the latest uploads!Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/...
2021-09-0416 minThe Gen Z MarketerEp. 31: "The Brand Gap" Key Strategic Takeaways That'll Make or Break Your BrandMarty Neumeier's "The Brand Gap: How to Bridge the Distance Between Business Strategy and Design" is one of the renowned books in branding. In this MarkeThoughts episode, I shared some of my favorite quotes from the book and discussed why these ideas are principles that set brilliant brands apart from mediocre ones. After this episode, you should be able to identify your own brand gaps and address what you can improve on.Hit the follow button to get notified on the latest uploads!Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram...
2021-08-2819 minThe Gen Z MarketerEp. 30: How to Create Effective Listings that Convert Customers EasilyProduct listings are a key touchpoint on e-Commerce that some seem to overlook. With the right listing strategy, you can easily convert your customers by helping them make an easy decision to purchase from you. In this MarkeTips episode, I have shared with you key principles to make your copywriting and visuals for your listings compelling and effective.Hit the follow button to get notified on the latest uploads!Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/Join the Facebook group: https://www.facebook.com/groups/genzmkt
2021-08-2109 minThe Gen Z MarketerEp. 29: How Rare Beauty Differentiated Itself in a Cluttered MarketRare Beauty by Selena Gomez launched last year and it disrupted the cluttered beauty industry. How did Rare Beauty set itself apart from others? How did Rare Beauty strategically brand and market itself to be more than another celebrity brand? In this MarkeTalks episode, let's look at the branding and integrated marketing strategy that makes Rare Beauty impactful and meaningful to the young millennial and gen Z market.Hit the follow button to get notified on the latest uploads!Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/...
2021-08-1418 min
The Gen Z MarketerEp. 28: Growing Your Brand in TikTok with Anika Aquino of Everything Kawaii PHWhat happens when your small business goes viral on TikTok? Anika Aquino of Everything Kawaii PH shares how the trendy platform helped her grow. We also talk about her dedication in running her whole business, from handcrafting her products to fulfillment, while completing her studies and maintaining her Shopee Preferred Seller status. Anika's fun slime products inspired by her love for food is made with love for all ages, and you'd definitely want to check her out after you've listened to this MarkeTalks episode.Hit the follow button to get notified on the latest uploads!...
2021-08-0729 min
The Gen Z MarketerEp. 27: Why Public Relations is Essential for Brands with Arianne JalalonPublic Relations is one of the components of an Integrated Marketing Communication plan, which is more than just brand optics. It is a discipline that builds customer lifetime value and stakeholder relationship through a combination of events, writing, and more. In this MarkeTalks episode, I've invited Arianne Jalalon, a PR practitioner in one of the top companies in the Philippines, to talk about PR and how essential it is in sustaining brands. We also talked about how to stay genuine in PR and why it's an important investment for brands.Don't forget to follow the podcast to...
2021-07-3137 minThe Gen Z MarketerEp. 26: What IKEA Philippines Tells Us About Public RelationsIKEA Philippines is set to be the world's biggest IKEA store and they had their IKEA Family event last July 7. Signing up shouldn't be a problem, but it was. The website crashed due to an influx of sign ups from Filipinos. For a global brand that's launching and is about to open its biggest store, this definitely was a fiasco - but IKEA handled it in the best way possible. What happened in the IKEA Family event and what can we learn from IKEA about public relations? Let's process it in this MarkeTrends episode.Don't forget to...
2021-07-1708 minThe Gen Z MarketerEp. 25: Instagram's No Longer a Photo Sharing App and I Have ThoughtsInstagram's announcement last week definitely got some buzz, and I have thoughts as well. What does this look like in a branding perspective? A user perspective? Let's talk about this and more in this MarkeThoughts episode.Don't forget to follow the podcast to get notified on the latest uploads!Chat with me at:Facebook: facebook.com/genzmktInstagram: instagram.com/genzmktJoin the Facebook group: https://www.facebook.com/groups/genzmktBuild your Brand with ZeBrand: https://zebranding.com/?lmref=oKThgw--- Send in a voice...
2021-07-1008 minThe Gen Z MarketerEp. 24: What the Big Bad Wolf Online Book Sale Tells Us About UI/UXThe Big Bad Wolf book fair is the biggest book sale in the world known for its 24-hour schedule and affordable books. Patrons look forward to the event every year, but the pandemic made the organizers host an online event instead. The UI/UX of the website and the over-all shopping experience has its hits and misses. Let's dissect those and discuss the importance of a seamless online shopping experience in this MarkeTrends episode.Don't forget to follow the podcast to get notified on the latest uploads!Chat with me at:Facebook: facebook...
2021-07-0317 minThe Gen Z MarketerEp. 23: Shopee Selling 101 - How to Setup Your Online BusinessThinking of starting your own online business through Shopee? In this MarkeTips episode, let me share with you what I've learned so far in running The Modern Fashionista (shopee.ph/modfashph). After listening, hopefully you're encouraged to start your own small business.Questions? Find me at:Facebook: facebook.com/genzmktInstagram: instagram.com/genzmktJoin the Facebook group: https://www.facebook.com/groups/genzmktBuild your Brand with ZeBrand: https://zebranding.com/?lmref=oKThgw --- Send in a voice message: https://anchor.fm/genzmkt/message
2021-06-2617 minThe Gen Z MarketerEp. 22: A Strategist's Thoughts on Why You Should Build Your Brand with ZeBrandIn this episode, let's look into ZeBrand: a platform that makes branding accessible to entrepreneurs. Who are they? How do you build your brand on the platform? What features do they have that will help you? What does a brand strategist think of the branding platform? Let's discuss it in this episode!Build your brand with ZeBrand: https://zebranding.com/?lmref=oKThgwHit the follow button to get notified on the latest uploads! For questions, suggestions, and collaborations, find me at:Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram...
2021-06-1910 min
The Gen Z MarketerEp. 21: Running a Passion-Driven Business with France Flores of Perk StudiosIs your passion your purpose? How do you stay inspired? What are the realities of running a small business? France Flores of Perk Studios joins us in this MarkeTalks episode and shares her passion-driven journey of transforming her creative ideas into a small business.Hit the follow button to get notified on the latest uploads!Perk Studios: https://www.instagram.com/perk.studios/Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgwFacebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/Join the...
2021-06-1256 minThe Gen Z MarketerEp. 20: Why Shopee Appeals to Buyers and SellersWhat makes Shopee so appealing to buyers and sellers? Let's talk about that in this MarkeThoughts episode. I suggest listening to Ep. 13 and 14 on e-Commerce and e-Commerce marketing for a deeper dive on the industry.Hit the follow button to get notified on the latest uploads!Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/Join the Facebook group: https://www.facebook.com/groups/genzmktBuild your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw--- Send in a voice message: https://anchor.fm/genzmkt...
2021-06-0514 minThe Gen Z MarketerEp. 19: The Influence of Facebook Communities on ConsumersThe success of Facebook groups like Home Buddies reminds us how much of an influence communities have on consumers. In this MarkeTrends episode, let's digest how communities influence consumer behavior in the Philippines, a highly social and Facebook-driven country. Let's talk about how communities became essential during the pandemic.Hit the follow button to get notified on the latest uploads!Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/Join the Facebook group: https://www.facebook.com/groups/genzmktBuild your brand with ZeBranding: https://zebranding...
2021-05-2910 min
IGLAPSeason 2: Episode 6 - Modern WomanhoodListen to us this coming Thursday on February 25 at 8PM!
Join us this coming Thursday as we'll discuss modern womanhood. What it means to be a woman and how we can support and empower women all over the world! We will have strong independent women speaking about their experiences and what it means to be a modern woman.
Together with our special guests: Angela Beltran, Elle Aspilla, Nicholai Belgica, Mitch Ochosa and Jamiya Umali
Sponsored by: Kohi Blend, Swagat Indian Cuisine and The Modern Fashionista
See you there!
#IGLAP
2021-05-253h 13
IGLAPIGLAP Season 1 Episode 7 Small Online BusinessesListen to us this coming Friday on July 31 at 8PM as we talk about how to start and manage a small online business? Especially during a global pandemic
Together with our special guests: Mitch Ochosa and Jamiya Umali
We would like to thank our sponsors for this episode: Modern Fashionista and Pokemask.PH
FOLLOW and LIKE:
FB: IGLAP
IG: @iglap.productions
Twitter: @iglap_prod
#IGLAP
2021-05-242h 21The Gen Z MarketerEp. 18: MarkeTips on Conducting a Well-Researched Competitor AnalysisThe competitor analysis is one of my favorite parts of conducting marketing research. It is essential for any business to do this if you want to be competitive and at the top of your game. In this MarkeTips episode, let me share with you tips and tricks that I've learned throughout the years on crafting a competitor analysis. Hit the follow button to get notified on the latest uploads!Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/Join the Facebook group: https://www.facebook.com/groups/genzmkt
2021-05-2213 min
The Gen Z MarketerEp. 17: Rica Salomon on TikTok's Appeal to Content Creators and AudiencesTikTok is "it" social media platform for Gen Z. How did this platform win over the young generation? How are there so many successful content creators on the platform? I invited content creator Rica Salomon in this MarkeTalks episode to satisfy my curiosity on the appeal of the platform, how she grew as a content creator, and what makes the platform so special compared to others. We also digest the impact of TikTok on content consumption and the varying types of content in this exciting platform.If you don't have a TikTok, you'd probably create one after...
2021-05-1539 minThe Gen Z MarketerEp. 16: Identifying Red Flags on Job OpeningsJobs are like relationships; it is a commitment to accept one. Better jobs and environments mean you'll stay longer, and toxic environments would make you leave for better pastures. Should you take the job and give a "yes" on that offer? In this MarkeThoughts episode, let's talk about how you can identify red flags on jobs that you're applying for. Hit the follow button to get notified on the latest uploads!Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/Join the Facebook group: https://www.facebook.com/g...
2021-05-0813 minThe Gen Z MarketerEp. 15: How the Save Ralph Campaign on Animal Testing Went ViralThere's a lot of buzz on Humane Society International's Save Ralph campaign in the past weeks. The video is about a day in the life of Ralph, a rabbit who works as a tester in laboratories. His compelling story touched on the heartstrings of audiences. Why did this campaign go viral? Let's talk about the campaign and analyze it in this MarkeTrends episode.Support and learn more about the campaign at hsi.org/saveralphHit the follow button to get notified on the latest uploads!Facebook: https://www.facebook.com/genzmkt...
2021-05-0107 min
The Gen Z MarketerEp. 14: e-Commerce Marketing in the Philippines with Lorraine Gazzingan (Part 2)Should you still have Facebook and Google Ads for e-Commerce? How has YouTube and TikTok changed social media marketing? Should you invest in Lazada and Shopee Ads? Find out as we discuss this and more in this episode.This episode is part 2 out of 2 of the MarkeTalks episode with Lorraine Gazzingan on e-Commerce marketing in the Philippines. Check out part 1 as we discuss e-Commerce in the Philippines.Hit the follow button to get notified on the latest uploads!Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/
2021-04-2436 min
The Gen Z MarketerEp. 13: The e-Commerce Landscape in the Philippines with Lorraine Gazzingan (Part 1)How did e-Commerce in the Philippines look like before the pandemic? How did the pandemic change e-Commerce in the Philippines? Who is winning the marketplace wars: Shopee or Lazada? Should you have your own website and sell on marketplaces? Find out the answers to these questions and more in this episode.This episode is part 1 out of 2 of the MarkeTalks episode with Lorraine Gazzingan on e-Commerce in the Philippines. Check out part 2 as we discuss e-Commerce marketing in the Philippines.Hit the follow button to get notified on the latest uploads!Facebook: https...
2021-04-1753 minThe Gen Z MarketerEpisode 12: MarkeTips on Social Media Content PlanningWhat should you consider when planning social media content? How do you plan social media content? Let's talk about it in this MarkeTips episode on social media content planning. Hit the follow button to get notified on the latest uploads!Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/Join the Facebook group: https://www.facebook.com/groups/genzmktBuild your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw--- Send in a voice message: https://anchor.fm/genzmkt/message
2021-04-1011 minThe Gen Z MarketerEpisode 11: MarkeThoughts on Why Marketers QuitWhy do marketers quit? Lack of marketing and branding direction, management, and toxic work cultures are some of the common reasons as to why they do. We'll discuss these in this episode under the MarkeTalks series, inspired by @careermarketer on Instagram, as well as personal stories and experiences.Hit the follow button to get notified on the latest uploads!Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/Join the Facebook group: https://www.facebook.com/groups/genzmktBuild your brand with ZeBranding: https://zebranding.com...
2021-04-0309 min
The Gen Z MarketerEpisode 10: Nicole Alba on Growing as a YouTube Content CreatorGoing from 0 to at least 100,000 subscribers within a year is no easy feat. Nicole Alba, a 20 year old creator has achieved just that. What should aspiring content creators know with what goes on the behind-the-scenes? How does the YouTube algorithm work? How do you find success as a YouTube content creator? How do you build a community with your subscribers? We discussed all of these, as well as what vlogging about financial literacy is like in the Philippines in this MarkeTalks episode.Hit the follow button to get notified on the latest uploads!Facebook: https...
2021-03-271h 02The Gen Z MarketerEpisode 9: A Year into Lockdown and Working From HomeIt's been a year in lockdown for us here in the Philippines. In this MarkeTrends episode, let's look into how work from home has been like for the past year. What are the pros and cons of this set-up and how has it affected our work and personal lives?Hit the follow button to get notified on the latest uploads!Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/Join the Facebook group: https://www.facebook.com/groups/genzmktBuild your brand with ZeBranding: https://zebranding...
2021-03-2010 minThe Gen Z MarketerEpisode 8: MarkeTips on Building a Brand BibleThe brand bible is something I've always loved building or reading for a brand. It is the ultimate guide that tells us who the brand is and what is the brand about. It also helps in making decisions when it comes to marketing, advertising, and doing business. I've shared some tips and insights on how you can build your brand bible to improve the way you do business.Hit the follow button to get notified on the latest uploads!Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/...
2021-03-1312 min
The Gen Z MarketerEpisode 7: Ninai Chavez of We Bleed Red on Empowering Menstruators and Challenging Brands to Do BetterThis episode under the MarkeTalks series is in time for women's month, and I've invited Ninai Chavez to talk about empowering menstruators and challenging brands to do better and update the narrative on periods. Ninai is the founder of We Bleed Red, a platform that advocates for menstrual awareness. Hit the follow button to get notified on the latest uploads!We Bleed Red: https://www.instagram.com/webleedred.ph/Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/Join the Facebook group: https://www.facebook.com/g...
2021-03-0645 minThe Gen Z MarketerEpisode 6: The Importance of Branding and Marketing: Two Sides of a CoinIn this episode under the MarkeThoughts series, let me share with you some of my thoughts on branding and marketing and how you need to have a synergy between the two to have a successful, compelling brand. Sometimes, we tend to overlook the power of branding and how we need to have a brand to have successful marketing campaigns.Hit the follow button to get notified on the latest uploads!Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/Join the Facebook group: https://www.facebook.com/groups...
2021-02-2709 minThe Gen Z MarketerEpisode 5: Valentine's Day 2021 Campaigns that Resonate with ViewersIn this episode under the MarkeTrends series, we'll share some of the Valentine's Day campaigns in 2021 that made us feel emotional. What are your favorite marketing campaigns this season? Hit the follow button to get notified on the latest uploads!Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/Join the Facebook group: https://www.facebook.com/groups/genzmktBuild your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw--- Send in a voice message: https://anchor.fm/genzmkt/message
2021-02-2004 minThe Gen Z MarketerEpisode 1: The Story Behind the Gen Z Marketer PodcastIn this episode, we'll share with you the story behind the Gen Z Marketer Podcast and how it came into fruition. Hit the follow button to get notified on the latest uploads!Join the official Facebook group: https://www.facebook.com/groups/genzmktFacebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw--- Send in a voice message: https://anchor.fm/genzmkt/message
2021-02-1303 minThe Gen Z MarketerEpisode 2: MarkeThoughts on Generation Z and Generation Alpha: The Next GenerationIn this episode under the MarkeThoughts series, let's talk about the next generations after the millennials: generation Z and generation Alpha. Hit the follow button to get notified on the latest uploads!Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/Join the Facebook group: https://www.facebook.com/groups/genzmktBuild your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw--- Send in a voice message: https://anchor.fm/genzmkt/message
2021-02-1306 min
The Gen Z MarketerEpisode 3: Paolo Aguas on The Power of Influencer MarketingIn this episode under the MarkeTalks series, we have Paolo Aguas joining us for a discussion on the power of influencer marketing. Paolo is a marketing professional who has conceptualized several successful digital campaigns through the years. He is also one of the people behind the IGLAP podcast. Hit the follow button to get notified on the latest uploads!Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/Join the Facebook group: https://www.facebook.com/groups/genzmktBuild your brand with ZeBranding: https://zebranding.com/?l...
2021-02-131h 00The Gen Z MarketerEpisode 4: Improve Automated Messages Through PersonalizationIn this episode under the MarkeTips series, we'll talk about personalizing your automated responses. Hit the follow button to get notified on the latest uploads!Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/Join the Facebook group: https://www.facebook.com/groups/genzmktBuild your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw--- Send in a voice message: https://anchor.fm/genzmkt/message
2021-02-1304 min
The Gen Z MarketerWelcome to the Gen Z Marketer PodcastWelcome to the Gen Z Marketer Podcast! Tune in as we look into the latest trends in the industry, interesting case studies, helpful marketing tips, and have conversations with special guests.--- Send in a voice message: https://anchor.fm/genzmkt/message
2021-02-1200 min