Shows
Marketing Residency with Jan RossiProtect Search Result RankingWatch out for someone squeezing in front of your Google Search Results. Bump them off - within an hour! Sorry fraudster, Jan Rossi told me how to do this. And you get a better position - actually the position you are supposed to have - lol. Listen to Jan Rossi of Marketing Residency for session 751. ♫ Hosted on Acast. See acast.com/privacy for more information.2025-02-2808 minMarketing Residency with Jan RossiBan Scammers Words on Facebook Backend[ Absolutely n o "AI" was used in any portion of this podcast and show notes. This is all my information based on my usage of Facebook Social Media. I am sharing my own knowledge with you and non of this information was generated with any fake AI tools. Acast has a strict policy and so do I. If I use it I would announce it. Jan]Banning the scammers words cuts down on your work as social media manager! Here are the words I am banning from the comments area:warningviolation2024-08-2804 min
Marketing Residency with Jan RossiPodcasts, AI, Alt-Tags and MoreLots of gems in this podcast. Listen in! Implement something today. Remember to make BING map profiles for all your accounts too! They are no longer pulling from YELP. You must make an Apple Map area. Your competitors might not do this just leaning on the Google Maps. Not you! You listen to Marketing Residency with Jan Rossi and you are getting them way more exposure! Nice job! More soon from Jan Rossi.Music credit from FreeSound.org website:Election Time, Funky Brass Instrumentals for Podcasts and Quiz Games - by Kjartan Abel.2024-04-1606 min
Marketing Residency with Jan RossiShift into Spring MarketingTalking today about having that Spring hopefulness in your feed with your messaging and graphics. Check on your neighbors and comment on their fun activities. This helps you get local eyeballs on your business too - but only if you are not spammy. Contribute a good, well thought-out comment. Listen in ! More from Jan Rossi soon.Also, now that Google Podcasts is dead, what podcast app are you using? I would love to know - add your recommendation in the comments. Thanks! Jan Hosted on Acast. See acast.com/privacy for more information.2024-04-1206 minMarketing Residency with Jan RossiInvestigate Potential Business PartnersBe careful of vendors that want to work with you that know nothing of their medium. This recently happened to one of my clients. The franchise owner was pushing a company that had no experience in their field - it was obvious. So now their credibility with us has gone down. We avoided aligning ourselves with someone who was going to most likely farm out our work to foreign entities all while telling us they were doing the work. Nope! Check out these businesses. Poor writing, typos, wandering subject matter - these are the signs. Stay away! More marketing tips...2024-02-0806 minMarketing Residency with Jan RossiHoliday 2023 Quick Purchase TipThis is a great tip to help our retail area maintain great flow and assistance to customers if your employees are busy with others or as a quick point of purchase option. Move things around in your store. Help your customers by curating small bins with "Store Favorites under $20" or "Great finds from $21 - $35" - great a gift for your favorite neighbor with a pet! People have limited time .Help them find something fast.Listen in to Jan Rossi of Marketing Residency. More tips to come! Hosted on Acast. See acast.com/privacy...2023-12-1901 min
Marketing Residency with Jan RossiHello, It's MeI'm back! Hello again! New things instore for this Marketing Residency Podcast. I will be linking directly to the podcast on Acast. https://shows.acast.com/marketing-residency-with-jan-rossi especially with Google Podcasts shutting down in 2024. Fall thoughts, a focus on one of my clients who just came back from a trade show and tons of new items are heading to the store! Lots of new inventory. I will be busy!Thanks for continuing to follow.More again soon! - Jan Hosted on Acast. See acast.com/privacy for...2023-10-0503 min
Marketing Residency with Jan RossiDonations - Community Good WillDonations should be capped and tracked! It's nice to support local causes for great good will in the community. Some do's and don'ts with donating as well. Listen in to Jan Rossi and learn how to handle your donations. Thanks for listening! ♫ Hosted on Acast. See acast.com/privacy for more information.2023-04-1703 min
Marketing Residency with Jan RossiYour Google Business Hours are Wrong - Uh OhA good story about why it's important to keep your hours accurate EVERY DAY! Listen in ♫ to Jan Rossi of Marketing Residency. I give you marketing tips and ideas so you stay in business and thrive! More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.2023-04-1403 minMarketing Residency with Jan RossiVendors Steal Your Customers with QR CodesRight in front you a vendor might be displaying a QR code on their packaging. That's an attempt to get your customers to bypass your retail store and buy direct from them. Are you paying attention? What to do? Listen in to this short podcast (3:59) and learn how to spot and it kill this practice off! Good luck! A bit of business consulting today from Jan Rossi of Marketing Residency! More tomorrow - or later - lol! Hosted on Acast. See acast.com/privacy for more information.2023-04-1203 minMarketing Residency with Jan RossiIrish Celebration Welcomes Spring and Profit TooHappy St. Patty's Day! I hope all your marketing efforts pay off with big profits this weekend. Many bars are offerring shuttles to keep people interested in moving from one place to another - great ideas out there. Knock off early and join in the fun. Listen in for more tips. Thanks for listening! ♫ Jan Rossi of Marketing Residency. JanRossi.com Hosted on Acast. See acast.com/privacy for more information.2023-03-1701 minMarketing Residency with Jan RossiMore Videos in 2023Work on those videos! Use all the tools you can to make a smart and fun video clip for your business! Listen in ♫ with Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.2023-02-2302 minMarketing Residency with Jan RossiFB Insta Ads - Use ThemJust doing a little bit of advertising helps your brand tremendously. Stop spinning your wheels just posting. Show it to new folks. Listen in to Marketing Residency by Jan Rossi today. More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.2023-02-0902 minMarketing Residency with Jan RossiFreshen Up Your Instagram FeedOk here's the most obvious tip - put your phone umber on your image! When you are in the "mix" of hashtag results the pics with the images and a phone number get more action! There's more - listen in - more from Jan Rossi of Marketing Residency tomorrow! See more at https://JanRossi.comThe business that puts their phone number on their Instagram Feed wins! (If you are a business that heavily relies on call in to-go orders, etc) Hosted on Acast. See acast.com/privacy for more information.2022-12-0303 minMarketing Residency with Jan RossiBe Genuine or Lose CustomersWhen customers want to buy from your business it's important to keep up on your prices. No longer can you state "it's supply chain issues" it just rings hollow. When you show them a lower number and charge a higher number that is very deceptive. Would you go back? I don't think so. Don't leave customers thinking you charge whatever you want. They will not do business with you again. Be a good business owner and be genuine in all aspects of your business. Listen in! More from Jan Rossi of Marketing Residency this weekend. ♫ Have a great day- be pr...2022-11-1703 minMarketing Residency with Jan RossiDaily Emails Result in UnsubscribesDesperate marketing folks are sending daily emails and we are all so over it. What else can you do to keep fans shopping with you? Another marketing idea from Jan Rossi of Marketing Residency. Thanks for listening in - wherever you listen - Google Podcasts, iTunes, Amazon. Hosted on Acast. See acast.com/privacy for more information.2022-10-2003 minMarketing Residency with Jan RossiFollowup to Reviews TipMore information from Jan Rossi on sharing reviews on your social channels! It's so easy - put them on rotation! More tomorrow! Hosted on Acast. See acast.com/privacy for more information.2022-10-0402 minMarketing Residency with Jan RossiShare Reviews EverywhereShare those reviews! Listen in ♫ more from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.2022-09-2603 minMarketing Residency with Jan RossiKeep Post Reach StrongEver have someone post right after you made a great post that had potential? I'll tell you what happens. Try to avoid stepping on each other with posts. More from Jan Rossi of Marketing Residency tomorrow! Find me at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.2022-09-1403 minMarketing Residency with Jan RossiKeep Reaching OutAll the connections you make via networking will pay off! Listen in. A bit of an inspirational podcast today. More from Jan Rossi tomorrow Thanks for listening in. ♫ Hosted on Acast. See acast.com/privacy for more information.2022-08-1803 minMarketing Residency with Jan RossiGimicky photo - Not on This PlatformBe careful knowing your terms of service. My fun graphic image (which is considered "gimmicky") was rejected by this platform. Listen in to find out who wants this off their platform. More from Jan Rossi at JanRossi.com Thanks for listening to Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.2022-07-2102 minMarketing Residency with Jan RossiQuiet on Holidays Part 1Nobody wants any correspondence from their managers on holidays. Nothing. Nada. Zippo the clown! If you want to work - that's fine - but do not send any information to your staff until the day after a national holiday. Respect their time off. Listen in to Jan Rossi of Marketing Residency now! Part 2 coming up too - I think you can guess what that one is about! Enjoy the rest of this short week. Hosted on Acast. See acast.com/privacy for more information.2022-07-0803 minMarketing Residency with Jan RossiEqual Voices - A Best Practice Part 1Listening to your entire staff is a best practice. Sometimes there is a key member of your organization that knows this new project you are working on will be a fail unless something is corrected. How do you get those folks to contribute? A good leader knows how to find those voices. Listen in to Jan Rossi of Marketing Residency. Today is Part1, Part 2 is a good story of how this is so important.https://JanRossi.com Hosted on Acast. See acast.com/privacy for more information.2022-06-2101 minMarketing Residency with Jan RossiCheck Pinterest DataThere is data all around us. Are you using it to help you with your content goals? You should be. Listen in. Find more great marketing advice from Jan Rossi at JanRossi.com - more tomorrow from Marketing Residency! Hosted on Acast. See acast.com/privacy for more information.2022-05-1203 minMarketing Residency with Jan RossiRiskWhat is your risk level? As a business person you have to take certain risks or you don't really achieve the level of success you've dreamed about. Consider who you surround yourself with - do they try and talk you out of things? Are they really someone you should be listening to? Listen in - more from Jan Rossi of Marketing Residency tomorrow! Hosted on Acast. See acast.com/privacy for more information.2022-05-1205 minMarketing Residency with Jan RossiFeedback is GoodLearn how to size up your retail customers with their greetings. They might just show passive aggressive tendencies in retaliating in a review section. Be patient, explain things and definitely keep your strength and cool. Don't let a quiet person in your retail store attack you behind the keyboard later. People throw off weird vibes sometimes and your ability to match their energy just might fail. Be up front and make sure you keep your cool. Listen in. Good thoughts by Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.2022-04-2702 minMarketing Residency with Jan RossiNot Helpful Indicators Appear on GBPMore new changes with Google Business Profile (GPB) you can choose the button "not helpful" in the review area! Awesome! Now those whiney what-are-yo-talking-about type reviews will get buried if they (Google) don't choose to remove it. Good to know! Stick with Jan Rossi of Marketing Residency for quick tips and ideas. No long boring podcasts with fluff - just the good stuff. Have a great day. Hosted on Acast. See acast.com/privacy for more information.2022-04-1502 minMarketing Residency with Jan RossiBigger is Not BetterTry to stay away from unusually gigantic letter in your over images. Images are meant for mostly images and a logo or two, but if you are filling up your cover photos with all words - it does not look good. You are trying too hard. Add more benefits and small tag lines and great photographic shots of your goods and services. Large logos scream desperation and an uncreative mind. AND the largeness of those image letters is too far from the words I am reading in your posts - it's a visual disconnect. Don't do it. Bring in a...2022-03-1002 minMarketing Residency with Jan RossiWishing and HopingGood advice for new retail folks that are just "wishing and hoping" things will pick up. If you build it - they won't come unless you market your business!A great story of how to improve and finally let folks know you exist!More from Jan Rossi at JanRossi,com Hosted on Acast. See acast.com/privacy for more information.2022-03-0405 minMarketing Residency with Jan RossiShare Reviews Back on FB TimelineNot sure what to post? Need an idea? Share reviews. Put them directly on your timeline so they are seen in your Facebook feed. Plus more tips form marketer Jan Rossi. Have a great weekend!Find more at https://JanRossi.com Hosted on Acast. See acast.com/privacy for more information.2022-02-2502 minMarketing Residency with Jan RossiYelp Feeds other DirectoriesIt's super important to check that your Apple Maps feed is correct. If not - look at your listing on YELP. It pulls from there. You can now review a business on Apple Maps too. Pay attention to all these social spaces. Wrong information can be pulled into other directories if the info is not correct on Yelp.More with Marketing Residency tomorrow!I am on Spotify, Google Podcasts, Amazon Music and Amazon Flash briefings. A few good marketing tips to carry you through the day - from Jan Rossi!2022-02-2202 minMarketing Residency with Jan Rossi3 of 10 Customer Overview Audio JournalIn this 3rd Session of the Audio Prompt Business Journal we discover our Customers Traits and Habits! Attract more of your ideal customer. This is a fun and easy exercise. I also included a little bit about Market Analysis - easy and very revealing. Start filling out this information on your "Customer Overview" sheet. I love this section as many people think they know their customers, but they are overlooking important things that really define the folks that love your business. Remember, you want to find more of these exact people!Find more...2022-02-1107 minMarketing Residency with Jan Rossi2 of 10 Vision Mission - Audio Prompt Business JournalListen in to this first installment of the Audio Prompt Business Journal.Write down your Vision / Mission after you have listened to this episode. It will give you insight, ideas and more.Now - it's your turn! Fill out that First Vision / Mission page of your Audio Prompt Business Journal.I'm Jan Rossi, past corporate sale rep, past retail Day Spa owner, current marketing, website, podcast and course creator. I'm your Marketing Coach and business strategist friend. Lets keep more of our money with profits! It starts with a good...2022-02-0808 minMarketing Residency with Jan RossiToo Many Domains is CostlyHold up on buying too many domains. Just find the right one for your application. Main website - take some time and get the right one. Worried a competitor might make one similar? Buy that one too - but just those two. Later on you can buy another one for a radio ad or something special. But don't buy 10 at a time! This will hurt you one year form now when they all renew at full price! Yikes! You heard it here from me - Jan Rossi - go easy on springing for those domains.Find...2022-01-3101 min
Marketing Residency with Jan RossiInvest in a Secure Gift Certificate SystemPlease tighten up the way Gift Certificates are sold and tracked in your small business. Oh, you don't track them? How do you know if there is fraud occurring? Who sold each gift certificate? How is it tracked? Do you know how many are outstanding? It's important. This is a big ripoff area that is easy to recreate. Tighten it up! Protect that bottom line! More from Jan Rossi at JanRossi.com Thank you for listening to Marketing Residency - more tomorrow.I'm working on something special for the New Year. Stay in touch! Subscribe!2021-12-2404 minMarketing Residency with Jan RossiSay Yes to Sales Over the PhoneSome people might be far away and want to buy something over the phone so that their family member can pick it up. This is a great option. Consider it as another way to satisfy a customer sales request. Listen in! More from Jan Rossi of Marketing Residency tomorrow! Merry Christmas - enjoy the holiday.See more great marketing ideas on my blog at https://JanRossi.com/blog Hosted on Acast. See acast.com/privacy for more information.2021-12-2203 minMarketing Residency with Jan RossiBugs with Google Business Profile Manager - Wait It OutThe new Google Business Profile Manager has more than a few bugs. Let them work it out. But just rest assured you aren't the only one with issues. Just keep posting (Finding Nemo - lol) YES! We are getting great traffic with our posting methods, etc. Are you? Keep up on it!More from Jan Rossi of Marketing Residency coming up this week.Go to https://JanRossi.com for more great marketing tips you can implement today. Hosted on Acast. See acast.com/privacy for more information.2021-12-1401 minMarketing Residency with Jan RossiNo More 20% Rule on FBEvidently during my move to NJ FB made a "quiet" change and removed the 20% rule of text on ad images. Good to know! Thought I might share in case you've been sweating over this old rule. Groups are good! That will made advertising quicker.... maybe FB thought it was hindering them from grabbing more visa money from you sooner. Don't freak out over text now. But they DO say that if you stay within the 20% "old rule" you will fair better. Ok - good to know - sharing!More from Jan Rossi from Marketing Residency tomorrow!2021-12-0703 min
Marketing Residency with Jan RossiElf on the Shelf or Rudolph Helping out - Be Fun and UniqueDon't fall into the trap of following others with your marketing ideas. Come up with something fresh, originals and fun too! Listen in to a playfull way to interact with your customers this season. More from Jan Rossi of Marketing Residency tomorrow!Find other great marketing ideas and tips at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.2021-12-0303 min
Marketing Residency with Jan RossiHaving a Guest Podcaster? Maximize your AudienceThis is a rebroadcast of one of my popular subjects - how to promote your podcast with a guest! It's a great idea to grab their followers on to your page. Listen in - great advice. What a great way to combine like-minded listeners. More from Jan Rossi of Marketing Residency tomorrow.Buy buttons! -Get these links everywhere so if folks want to buy they don't have to search for a buy button. Hosted on Acast. See acast.com/privacy for more information.2021-11-3003 minMarketing Residency with Jan RossiWhere do the Google Business Profile Updates AppearBe sure to add a quick update on your Google post area. Use the events page too. This will help during high traffic days lile Cyber Monday! Listen in to more of Jan Rossi's Marketing Residency podcasts by finding it on Google Podcasts. More tomorrow from Jan Rossi. - JanRossi.com Hosted on Acast. See acast.com/privacy for more information.2021-11-2802 minMarketing Residency with Jan RossiHere's Why You Need the Google Business Profile ListingThe Google Business Profile Listing for your business is very important. It shows up before any of the organic search results for you and your competitors. the businesses that pay attention to it get the most leads. Other businesses still obsessed with their like metrics (so 6 years ago) will find they are out in the cold. They have no idea how much business they lost due to ignoring their profile. But that's not you smart business owner because you are listening and following Jan Rossi! More tomorrow - great episodes all week. Go to https://JanRossi.com for ore great...2021-11-1503 minMarketing Residency with Jan RossiDistinctive Names are Important with Voice SearchMake sure your words come through correctly with Google Search! It good mean the difference if your Google Reviews area. More from Jan Rossi of Marketing Residency tomorrow! Hosted on Acast. See acast.com/privacy for more information.2021-11-1201 minMarketing Residency with Jan RossiGoogle My Business Workaround with Zillow Reviews for RealtorsUse the photo section of your Google My Business listing to add Zillow reviews! Make it happen. Be creative. Another great marketing tip from Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.2021-10-2903 minMarketing Residency with Jan RossiAudio Rooms in FB Groups Now LIVE (2021)Audio is hot! Facebook is now allowing you to have special AUDIO ROOMS in your Facebook groups! This feature comes in super hot as the Facebook overlords have decided to turn this feature ON in your group right away. Not so fast there cowboy. Going rogue on us. To keep control turn this feature to Moderator and Admin only for now. You can decide later on how you will use this new feature. Glad you are listening to Jan Rossi at Marketing Residency? Me too. Stay tuned for more tomorrow.Great marketing information for business owners...2021-10-2701 minMarketing Residency with Jan Rossi5 Photo Ideas for your Google ListingGreat photos can bring in great customers! If you are stuck in a rut and need suggestions - I cover 5 great ideas here and another 5 for a total of 10 are listed in my blog post on my website here ----> https://www.janrossi.com/blog/photos-add-to-Google-My-Business-ListingNeed help setting up your OFFER area on Google My Business? Just use my handy Free Cheat Sheet to gather all the information before you post the offer - it's good to be organized. Here's the link for that one too - https://bit.ly/OfferGMBMore...2021-10-2704 min
Marketing Residency with Jan RossiHelp Customers Stick with New HabitsPeople have developed new healthy habits while staying at home more often. Before you try and convince them to follow you going forward, what can you do to help support the healthy habits they have already put into place? Does this mean more veggie options at your restaurant? Does this mean encouraging more walking and exercise habits and can you position your product to help with this area? A good bit of research that's important to pay attention to - more from Jan Rossi tomorrow. Go to my website a JanRossi.com and listen to my...2021-10-2503 min
Marketing Residency with Jan RossiEmail Subject Line Creativity CountsHow to add a bit of October to your email subject lines. Creativity helps with the open rates. Take time to have some fun with it. More from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.2021-10-2001 min
Marketing Residency with Jan RossiPromote Town Seasonal FunHalloween is a fun time for kids and it brings joy to many seeing everyone have fun. Don't forget about community good will! Join in! Promote! Listen in to this Marketing Residency podcast by Jan Rossi - more tomorrow! JanRossi.com Hosted on Acast. See acast.com/privacy for more information.2021-10-1502 minMarketing Residency with Jan RossiEncourage Xmas Gift Card Sales NowIt's a marketing opportunity to try and get those holiday sales now. People want to support local. Help them do it by actually asking for that gift certificate sale today - not just 4 days before Christmas. More money now - better profits all around. More from Jan Rossi of Marketing Residency tomorrow! Hosted on Acast. See acast.com/privacy for more information.2021-10-1202 minMarketing Residency with Jan RossiMessage Consistency is KeyIt's important you keep up the messaging now. If you just pop on to push Christmas items - that's a problem! Be real! But don't just pretend to care about your customers - you really do have to care about them. One way to do this is to keep them in formed. More from Jan Rossi of Marketing Residency tomorrow! Stay tuned. Hosted on Acast. See acast.com/privacy for more information.2021-10-0902 minMarketing Residency with Jan RossiAdd More to Google My BusinessIt's a shame how many businesses only have one category for their listing. Add more information and give Google the chance to have our business show up in more search results. More from Jan Rossi of Marketing Residency tomorrow, Hosted on Acast. See acast.com/privacy for more information.2021-10-0802 minMarketing Residency with Jan RossiFB Failure is our Wake Up CallWhen FB literally is flat out dead for 6 hours you start to question using it to connect with your customers. Take a look at LinkedIn and Pinterest! Maybe it's time to loosen those ties to Faceook. Listen in to the podcast with Jan Rossi of Marketing Residency! This podcast is also on Google Podcasts. Listen wherever you are connected to podcasts.Ready to spend time OFF for Facebook? I suggest you tighten up your Google My Business listing. Why not make a great OFFER to people who see your listing. Know what has to be in...2021-10-0502 min
Marketing Residency with Jan RossiOld Videos Need RefreshingI changed my podcast image and it is more like me now! I do try to make this daily but it doesn't always happen. So there you go! Hope you like it! Refresh those old videos if you have a training course. Just a few words about this subject. Enjoy the lovely fall weather! More from Jan Rossi of Marketing Residency tomorrow.Ready to spend time on a very important platform? I suggest you tighten up your Google My Business listing. Why not make a great OFFER to people who see your listing. Know what has...2021-09-2802 minMarketing Residency with Jan RossiReview your Online AreasIt's time for a review on all your platforms! Is your information correct? Take a look. You'll be surprised about the things you thought you'd "fix later" and you never did! A quick tip from Jan Rossi of Marketing Residency.One way to improve your Google My Business Listing is to make a great OFFER to people who see your listing. Know what has to be in that offer? No? Well, then step over to my website and download my FREE Google My Business Cheat Sheet. The direct link to grab this offer is here: https...2021-09-2303 minMarketing Residency with Jan RossiCheck your Analytics LatelyWithout knowing the outcome of your social media efforts, how can you proceed? Find out how to get access to your Google Search Console and Google Anayltics areas and see what landing pages are favored, what links are being followed and even look at the heat map to see were their cursor roams - yes that's a thing! Hope I have intrigued you. More from Jan Rossi of Marketing Residency tomorrow, Hosted on Acast. See acast.com/privacy for more information.2021-09-1603 min
Marketing Residency with Jan RossiFall Marketing Changes 2021Get those Fall images ready marketers! Time to switch things out. Be relevant to your audience. More from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.2021-09-0702 minMarketing Residency with Jan RossiChristmas Shopping ReadyIs your website ready for people to start purchasing small or large Christmas gifts? Sometimes people spread out their purchases based on their paychecks and they start in the Summer months. Be prepared and get that Christmas Ideas page set up today. From Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.2021-08-2501 minMarketing Residency with Jan RossiWatch out for Coupon HoppersGood tips on avoiding Groupon. It's a tad old school and follows you around for years - listen in. More from Jan Rossi of Marketing Residency this weekend. Hosted on Acast. See acast.com/privacy for more information.2021-08-2004 minMarketing Residency with Jan RossiPast Present FutureHaving trouble coming up with Social Media Posts? Divide them into Past, Present and Future types. It all becomes clearer. More from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.2021-08-1303 minMarketing Residency with Jan RossiText on Images on InstagramVary those images on Instagram. Plates of food are ok - but I want to see happy people dining, I want to see gorgeous drink images with their names prominently displayed. Put some effort into your social media! Remember people are sorting with hashtags. How do I know what bar I am looking at when all the dang beers look the exact same? SHOW OFF YOUR BRAND. More from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.2021-08-1202 minMarketing Residency with Jan RossiTake Great Outside Building PhotosTime to re-look at your outside photo shots! Make them better. Listen in! ♫ More from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.2021-08-1103 minMarketing Residency with Jan RossiFocus on Getting Social Sites Ready for 4th Qtr.Time to get your social media ready for 4th quarter! Listen n to Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.2021-08-0602 minMarketing Residency with Jan RossiTransparency Area for AdsTake a look at the ads your competitors are running. It's important to know. More from Jan Rossi of Marketing Residency tomorrow! Hosted on Acast. See acast.com/privacy for more information.2021-07-2703 minMarketing Residency with Jan RossiSnap Out of ItAcknowledge your walk in customers or they will "let you know" how they feel with a bad review. Listen in! More from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.2021-07-1804 minMarketing Residency with Jan RossiStay Vigilante with Social ListingsA great reminder to make sure errant people do not change key information on your listings. Listen in to Jan Rossi of Marketing Residency.NOW on Amazon through Audible (or Music) Link to Audible: https://www.amazon.com/item_name/dp/B08K593FSZ/ Hosted on Acast. See acast.com/privacy for more information.2021-07-1604 minMarketing Residency with Jan RossiEasy There - Not So QuickWatch out for those default selections Facebook sets up - they are usually not in your advantage. Listen in! More from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.2021-07-0801 minMarketing Residency with Jan RossiProposal ReviewDon't forget to put the fees i for video creation for use with your social media. Some ads are just 15 seconds. Can you make a compelling ad in 15 seconds? Take a look at someone's past work. They should be able to show you their work on a minimum of 3 business accounts. Be diligent. Don't sign any contracts that you cannot unhook from if they are doing shoddy work. Go 90 days at a time maybe! More from Jan Rossi of Marketing Residency tomorrow! Hosted on Acast. See acast.com/privacy for more information.2021-07-0503 minMarketing Residency with Jan RossiAd Audience - Local or Driving ThroughAre you targeting locals or people driving through? Maybe both? Work on targeting those Facebook ads. More from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.2021-07-0501 minMarketing Residency with Jan RossiThe Last 4There I said it! I bet you do this too. Listen in to Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.2021-06-2502 minMarketing Residency with Jan RossiListen to Others for Best EngagementA good give and take is a great way to stay in touch with others on social media. Don't forget to listen - this means FOLLOW and FOLLOW BACK. Check your Twitter and Instagram feeds to make sure you listen back. Now if someone questionable is following you - just block and be done with it! More from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.2021-06-2401 minMarketing Residency with Jan RossiPlayful Marketing TacticsHave a little fun. Bring your fans in on the joke. They will be curious and click through. I know I do! More from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.2021-06-2301 minMarketing Residency with Jan RossiWindow Displays are Still a Thing in RetailThis is important - so I felt it a good time to rebroadcast it as we are into summer and more folks are staying out later - maybe even after you are closed. What do they see in your window displays? (Sorry for my phone notifications - this was one of my early broadcasts.... ha!) More from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.2021-06-2201 minMarketing Residency with Jan RossiAdditional Info Tab on FBFill in all the sections on Facebook. Provide all your best information using the Additional Information Tab on FB and win over new fans instantly - well, if they actually go to your profile! Listen in and learn something new. Be the social media manager that gives 120%! More from Jan Rossi of Marketing Residency tomorrow. Stay cool! Hosted on Acast. See acast.com/privacy for more information.2021-06-2104 minMarketing Residency with Jan RossiKeep Your Marketing FreshRemember that as your fans age - your platform messages need to adjust. Pay attention and always go after new customers. Once a customer is committed to your business - they don't necessary see your ads any longer. The messages should be targeted to your new wave of fans. But you still have to innovate to keep them coming back! - More about that topic tomorrow from Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.2021-06-2002 minMarketing Residency with Jan RossiCommunity Events are Marketing GoldJoin into your town's community events and help out - get exposure for your business! Listen in to Jan Rossi of Marketing Residency and add this great marketing idea to your business plan. Listen in via Google Podcasts too: bit.ly/GooglePodMR Hosted on Acast. See acast.com/privacy for more information.2021-06-1801 minMarketing Residency with Jan RossiEasy Fix for Hidden Yelp ReviewsThere is a way to get those great, real 5 tar reviews out of the hidden tab on Yelp. Listen in with Jan Rossi of Marketing Residency to find out how to fix this important issue!. Remember - iPhones lean on Yelp for their reviews - not Google. This is important! Hosted on Acast. See acast.com/privacy for more information.2021-06-1702 minMarketing Residency with Jan RossiPost Trust (Again, Less Links)I was listening to my podcast yesterday about cautioning you to post link after link after link back to your website and I realived there is a missing piece to this scenario.When business owners want you to simply just route everything to a blog post - again, everything - it strips away the power of having a very graphic solid image meme that will bring people into your message - this is normally what we do on social media. Just posting an image they purchased from Shutterfly and a link to learn more is really...2021-06-1502 minMarketing Residency with Jan RossiLink Shorteners and Links Hurt on FBImportant information about keeping links and shorteners to a minimum on Facebook by Jan Rossi of Marketing Residency - listen in! Hosted on Acast. See acast.com/privacy for more information.2021-06-1402 minMarketing Residency with Jan Rossi3 Podcasting TipsMake sure your post your audio transcript first on your own website before your Podcast Host takes your SEO juice. This works when you record in Audacity and then load it up yourself - you control when it goes up to the podcast site.There are big SEO changes this month in May coming from Google. I will keep you informed and give you the SEO tips that make sense.More from Jan Rossi tomorrow! Have a great end of the week. - Jan Hosted on Acast. See acast.com...2021-05-1303 minMarketing Residency with Jan RossiRestaurant Menu TipsFollow the research - take the dollar signs of your menus! Less is more. Pictures? No pictures? Listen in to Jan Rossi of Marketing Residency and now the ew GMBCapeMay.com - the new site will help you set up your Google My Business Page.Thanks for listening! More tomorrow!Jan :-) Hosted on Acast. See acast.com/privacy for more information.2021-04-2702 minMarketing Residency with Jan RossiPrepare for Holiday Sales NOWCreative ideas to help you reach out to your customers during this busy time. You've got to cut through the noise and do it with style. Listen in to Jan Rossi and grab some marketing ideas to help you out. Remember - you must implement them too! Create a buzz in your business and do something fun that continues to get your name out there. Sales! That is the goal.Thank you for listening - this is Jan Rossi from Marketing Residency. More tomorrow! Hosted on Acast. See acast.com/privacy for more...2020-10-2303 min
Marketing Residency with Jan RossiConsider Hub Lockers to Increase Store TrafficImage is a placeholder. Evidentlty Acast is not populating my image and I am on a totally different computer. No worries! It's me - Jan Rossi.I was a bit fidgety in this podcast so there are some desk noises. Well, it's ok! Think about bringing in the hub locker concept to your local mall or your own business to help increase traffic this holiday season. Cool idea right? I've got more - stay in touch.More tomorrow from Jan Rossi of Marketing Residency Hosted on Acast. See acast.com/privacy...2020-10-0903 minMarketing Residency with Jan RossiGMB Phone Calls up 86%Tighten up that phone message. Track your calls. Fix that homepage of the website. Time to pivot with your marketing efforts! This is Jan Rossi from Marketing Residency. Thanks for listening. Questions? Send me an email at jan@janrossi.comMore tomorrow! Hosted on Acast. See acast.com/privacy for more information.2020-09-2503 minMarketing Residency with Jan Rossi2 Teacher Tips For Everyone to UseWelcome Marketing Residency listeners – this is Jan Rossi. Today I’m sharing 2 things that started as a casual suggestion to a teacher I know – I just spoke with her over the phone as she completed her first full week of online teaching sessions and she was excited –but exhausted. She helps guide the students through their day and actually has assisted other teachers as they present something to her students – she acts as the assistant sharing slides on the zoom call to help out – and of course she is taking attendance to make sure the students actually wen...2020-09-0502 minMarketing Residency with Jan RossiBe a Team PlayerListen in and be a team player at your company. It's the best way for your firm to outshine the competition!From Jan Rossi of Marketing ResidencyHey there! I finally decided to jump on Spotify. I did not like their terms last year so I did not sign up to have this short podcast run on Spotify. Now ACAST (my podcast host) made it easy for me and I did not have to sign a very weird service agreement - so you can now find Marketing Residency on Spotify! [yes, I read...2020-09-0201 minMarketing Residency with Jan RossiUse Creator Studio To Help wth Insta PostsStill sending Instagram posts to Facebook with the thousands of hashtags? (#######) Please stop! lol. Listen in for a great tip. Always! from Jan Rossi, Marketing ResidencyMore tomorrow!Are you listening from the Google Podcast App? Gind me here on the Google Podcast App! Shows lots of different sessions - and it's easy to start and stop - gives you control. https://bit.ly/PodcastMRThanks for listening! Jan Hosted on Acast. See acast.com/privacy for more information.2020-07-0802 minMarketing Residency with Jan RossiGoogle Trends Uncovers the Sweet SpotIt's a big data reveal when you take a trip over to Google Trends. Check out Recipes versus Recipes for One. How about Eating Healthy versus Eating to Feel Better. What is your next biggest content magnet that brings people to your site? Give them what they want. What are they searching for? Figure it out on Google Trends.I'm here to help you get that marketing edge. We can talk about when to post on Facebook all day long but that doesn't move you forward i reaching out to your customers and making sales. I...2020-05-0403 minMarketing Residency with Jan RossiGroovy Music & Timely MessageWelcome new listeners! Is it a snow day? It's not as fun, huh? Well, we can learn new things together - stay tuned! Keep your messages clear using Google My Business.Here are my favorite places in my area I will be sure to support.Dark Heart Coffee Bar in Loveland, COJust a Pinch Bakery in Loveland, CO (Great Kolaches!)Love Shack in Loveland, CO (Vintage Clothing)Office Depot, Loveland, CO (I'm a office supplies freak!)Planet Fitness, Loveland, CO (I am not cancelling...2020-03-1602 minMarketing Residency with Jan RossiCheck PPC Campaigns FrequentlyAdd negative keywords in your PPC list to discourage the wrong people clicking on your ads. It's easier than you think but you have to check your PPC campaign daily - yes! Keep an eye on it or else your budgeted money will be gone way too fast.This is Jan Rossi - with Marketing Residence. Temporarily updated the logo here. Another minor adjustment with the new website arriving.Thank you for listening! I appreciate the feedback and emails. Need to ask me a question? here is the email jan@janrossi.com2020-02-2901 minMarketing Residency with Jan RossiA Proven Keyword Idea to ImplementKeywords are super important for Google to know what your page is all about. Some folks think that is "old school" that Google doesn't need all these words to figure it out. Well, you will not be as successful as others who fill up their meta data in the back end and make it easy for Google to know what you are selling.One way to do this is to add this type of keyword in your list of words.You've got to listen to find out. (so sneaky of me!)2020-02-0501 minMarketing Residency with Jan RossiPop-Ups, Shows and Festival Temporary Retail Spots for Fast GrowthThink like the big dog you are and don’t let anyone think your small retail store has a small potential. You can work the online side and the brick and mortar side and kill it! Be creative and find a way to use that new empty space as a quick pop-up fpr the summer months maybe or just during a festival weekend. Negotiating for the space could be a win-win for the leasing agent as it shows off the property with a temporary tenant and the possibility of you considering it for a full time stor...2020-01-1701 minMarketing Residency with Jan RossiEvents Create BusinessHow to acquire more sales?Marketing.It’s simple. I’m biased, but it does all come down to marketing. Positioning your brand to be in the right place and the right time for consumers to embrace your solution and buy your goods or services.One way to have this miracle of the meeting of your customer and your business is to set up events.Now, don’t get too worried. We are not talking about huge setups and emmense planning requirements. There are so many types of eve...2020-01-0902 minMarketing Residency with Jan RossiAdd the Value of Convenience at Your Retail StoreHave a special parking space available for pick-ups. Busy Moms and Dads and folks with dogs in the car would love the convenience of pulling up in front of your store and having their item delivered to them while they stay in the car.Think of all the boomers out there with bad knees! Help them out.These tiny touches of convenience make all the difference in your customers day and keeps them coming back to you!This is Jan Rossi. I am focusing on Retail Store Marketing and hope...2019-12-1001 minMarketing Residency with Jan RossiConsistant Story and Feed Social Media Frames Helps your Brand Stand OutToday I remind everyone to go take a peek at Etsy and see what all the creative folks are doing over there. Did you know you can get branded frames for your Instagram and Facebook stories at Etsy and the packages of images range from $4 - $20 or so? Yes! If you are graphically challenged like myelf, this is a huge helper. Anything to make your brand look more consistant and professional is a good thing. I just purchased some regular frames for Feed posts and for stories posts. The style is simple and it is in the colors of...2019-11-2601 minMarketing Residency with Jan RossiBusiness Advice from a Salmon PreservationistNow here's something to consider. A book about saving the salmon population is being touted as a new business management tool.The book is entitled "Stronghold: One Man's Quest to Save the World's Wild Salmon." and its written by Tucker Malarkey and the fact that this article never mentions that the book is written by Tucker and it focuses on the work her cousin, Guidi Rahr has completed is a bit odd. But I am giving her credit here as Business Insider did not mention the actual author….. Come on business publications - keep up!2019-11-2002 minMarketing Residency with Jan RossiInfographics for the WinCreating cohesive charts, banners or whole infographics should be a skill in your marketing toolkit. If you aren’t great at graphics, find an app to help you with that - they are out there. Just brand it with your company colors and the “feel” of how you want the content to come across – light hearted and fun,, silly, serious, factual – it depends on your goal of course.Adding infographics on Instagram is fun. They can be used in 3 or 4 sections and as Instagram loads – that vertical piece stays together – I love to see infographics on Instagram.2019-08-0601 minMarketing Residency with Jan RossiRepeat Marketing MessagesThere is a reason why content is being repeated on your social media platforms.Customers are sometimes just learning about their needs and your posts and images tweak their interest in the beginning…. Then your information helps them make a good decision and when they see your information again and then maybe on another platform – it might be time for them to buy.I see accounts just put up one post about something important. One tiny post.Now – unless you are the all powerful OZ and know exactly when all your fans a...2019-07-2501 minMarketing Residency with Jan Rossi1 - 2 Sentence Paragraphs WorkTimes have changed - are you changing with the new SEO information?No Long ParagraphsNo Excessive Keyword UseNo Wall of TextKeep it short and give them the main information in those first 4 sentences.Listen in - only 1:42 - quick info from Jan Rossi of JanRossi.comWant to subscribe to my Amazon Alexa Flash Briefing? Click here: bit.ly/MarketingResidencyHave the Google Podcast App and want to listen to more than just this session? Subscribe to the Google feed of Marketing Residency here: http://bit.ly...2019-07-1601 minMarketing Residency with Jan RossiDIY your Online ReputationTake care of all the places your business shows up – this is directories, links from other websites, links from review sites…. And off course your main social platforms.Respond to all reviews on a timely basis. If there is something wrong – better fix it! 70 percent of unhappy customers whose problems are resolved are willing to shop with a business again.Lots more information when you listen in daily to Marketing Residency by Jan Rossi.Sign up for my weekly newsletter "SHIFT" here: https://janrossi.com/shift-newsletter/Have a grea...2019-05-2901 min