Shows
Inside the Design Studio with David PeckFrom Retail to Reinvention with Jane HamillI dive into the dynamic world of fashion and entrepreneurship with my dear friend, Jane Hamill, founder of Fashion Brain Academy. Jane shares her journey from designer and retailer to mentor and podcast host, offering invaluable insights for anyone looking to break into the fashion industry. Jane's philosophy is encapsulated in her mantra, "Perfect is good, but done is better," a principle that has guided her through the highs and lows of her career. We explore how she began as a fashion designer, her transition to retail, and the pivotal moment that led her to start helping...2024-08-061h 08
Jane Hamill | PodcastTop 3 Pricing Mistakes Fashion Designers MakeFirst, you can grab our Costing & Pricing Template + Workshop for only $10 with code: PODCAST. LINK: https://fashionbrainacademy.com/costsheet In this episode, you'll learn the top costing and pricing mistakes many fashion designers make -- and yup, I've made them all. We talk about undercharging due to pricing fear, misconceptions about what we think people will pay, lack of understanding what proper margins are for fashion products, and believeing the Shopify bro marketers who teach you can 3x your COGS and actually make money. We also touch on how your production location effects pri...2024-05-1710 minJane Hamill | PodcastHow to Sell AnythingThere’s a kick-a&& way to grow your email list AND get sales that’s been working great for my clients. I'm teaching it LIVE in a Bootcamp coming up. https://fashionbrainacademy.com/tester/ Adding a bunch of freebie-seekers to your Klaviyo is soul-crushing. This Bootycamp will show you another way. In today's episode you'll learn the missing link in your marketinig strategy that will help you sell anything. ANYTHING. This is a "Frank Kern tip" for direct response marketing. You can use this for any type sellingg content - email, viideo...2024-04-0611 minJane Hamill | Podcast5 Step Growth Framework for Fashion, Jewelry, and Product-Based BusinessesThere's a cheatsheet download for this episode: Grab it now: https://fashionbrainacademy.com/framework/ Let's talk business growth. What you did to go from startup to "real" business is not the same as what you need to do when your biz is in growth mode. There are 5 sections of the biz and each one feeds into the other. Tpday I break them down so it's easier to understand what to work on next. xo - Jane 2024-03-1517 minJane Hamill | PodcastThe 5-Minute Website Review (DIY)Is your websute clear> Is it converting the way you want it to? Yo ucan do your own site audit quickly and for free. In this episode... 1. The 3-Second Rule: Is it clear what you sell and who it's for within the first three seconds of someone landing on your site? 2. DIY User Testing: How to get a volunteer to test your site -- without you interrupting - to understand the average user's questions, issues, and any friction they experience while browsing. 3. Three Clicks to Buy: Can someone land on your site and make a purchase wi...2024-03-0108 minJane Hamill | PodcastSell More Gift Cards This Week - Here's HowWant to sell more gift cards ruight now? i've been testing a few things with our native gardening website, and wowza! Here's what I learned... Your gift card conversions will go up if you do these 4 things: Tell them the "right" amount to buy (so they don't have to think) Tell them exactly what the cards can be used for (cuz grandma isn't your ideal customer and won't understand your brand or what you sell) Give them immediate gratification (like an instant PDF download to wrap up as a present) Offer a Gift Card bonus (this...2023-12-1909 min
Journeys Through Change- Inspiration for Women to Create a Life they LoveJane Hamill: How Walking Through the Doors of Opportunity Has Made Her Unstoppable in Fashion, Business, and LifeSend us a textThis episode is a longer one, but I promise you it is well worth the listen. Tons of golden nuggets of insight. When you were little, did you dream of what you thought your life would look like? Looking back, is it anything like you pictured it? Life can be messy, wonderful, difficult, and equally amazing- all at the same time. As women, we are constantly swaying to the rhythm of life and re-inventing ourselves as time goes by. Our perspective is shaped by all of our experience and it’s ou...2023-10-2456 minJane Hamill | PodcastOutdated Marketing Practices You Can Stop Doing ImmediatelyToday is about what you can STOP doing. There's a some questionable marketing going on out there and I'll share what's really working for my clients and what's not. If you sell physical products - clothing, accessories, jewelry, home goods, pet products - this is for you. There's so much misinformation out there and I'd like you to know what to do and what to skip. We cover: posting on social media and the "old school" (and unprofitable) way people are still doing it the mistake of "us too" branding even though it seems safer Calvin K...2023-09-1522 minJane Hamill | PodcastTop 3 Product Planning Mistakes Fashion & Jewelry Designers MakeWhat products should I drop when? How much inventory will I need? What's a logical way to set sales goals? We cover all of this and more. You'll get a deeper understanding of the top product planning and inventory mistakes I see with my clients (and I've made them all myself) plus how to fix them. This is for fashion products, accessories, jewelry, home goods, CPG... 1: Setting Sales Goals Based on Nothing - Pop quiz: What's the #1 predictor of sales for a DTC market, craft show, or retail store? 2: No...2023-09-0919 min
How Fitting: design a slow fashion business that fitsIdentifying and Connecting with Your Ideal Customers with Jane Hamill of Fashion Brain AcademyIn episode 74, drawing from decades of running her own successful fashion and retail business and coaching other fashion product brands to do the same, Jane Hamill shares practical strategies and lessons on identifying and connecting with the ideal customers for your brand. She shares what’s working and what’s not in today’s fashion business landscape.
Jane Hamill is the founder of Fashion Brain Academy which offers online classes and coaching for apparel and accessories designers on the BUSINESS side of things. Her goal is for every designer to make a living using their creativity while becomi...2023-07-1850 minJane Hamill | PodcastBest Morning Routine I’ve Ever TriedWant to make today your make BETCH?! Seriously - I've been testing out a new morning routine and I gotta tell ya… I might look the same… but I am a completely 100% it’s-a-flippin’-miracle new person. This is working GREAT for me and I’m getting so much more accomplished. I’ve tweaked my SIMPLE morning routine so I now have time & focus for my most important work -- and then time for meditation, exercise, and self-care — totally guilt free! xo - Jane Credit: This morning routine is something I learned from @realcraigballan...2023-06-3010 minJane Hamill | PodcastMaking Up Your Own Rules (a Johnny Cupcakes story)You don't have to run your business like other people think you should. You don't have to do what the gurus say. You don't have to do it like your competition does. Today's episode tells a story about when Johnny Earl first started his business, Johnny Cupcakes. He did something completely OPPOSITE of what 99% of other entrepreneyrs would have done. It's a true story about what Johnny did, how it shocked retail buyers and changed the entire course of his business. It's a true inspiration. Enjoy! Jane M...2023-05-0504 minJane Hamill | Podcast"I'm working too hard to be making this little money." "My business looks good on paper but it's killing me." "I feel like I'm missing something important for my business that everyone else seems to know." "I've totally lost track of my ideal customer and how to speak to them." "At this stage of my business, I'm still working way too hard to be making this little money." If this sounds like you, you're probably in the "Messy Middle". You're not a newbie filled with excitement and adrenaline - but not yet at the stage where you have a reliable team and layers of people handling certain tasks for...2023-04-2118 minJane Hamill | PodcastCosting and Pricing Your Product (Part 2) Pricing FormulaGet the Costing & Pricing Template now. Use code: PODCAST to snag it for 10 bucks. https://fashionbrainacademy.com/costsheet/ In this episode, I give you my EXACT pricing formula. The exact markups I recommend. 👀 Today is part 2 of Costing & Pricing your product. If you haven't listened to Part 1 yet, click here to get it. You'll learn the EXACT markup & pricing formula for fashion, accessories, and jewelry products that I've used for 20+ years what you goes in your cost sheet and what to leave out the story of the pricing mistake I made that al...2023-04-1427 minJane Hamill | PodcastHow to Go From $100K in Sales to $250KMany of you have had a certain level of success but are overwhelmed, exhausted, and not sure what to work on next. You want to go from 100K to 250K without working 80-hour weeks. The truth is, you can't hustle your way to this kind of growth. You need a different strategy than "startuup mode" and this episode lays it out for you. Team, product, marketing & sales. Listen now to get the path to growth. xo - Jane Get the show notes here: https://fashionbrainacademy.com/100kto250k2023-02-0418 minJane Hamill | Podcast3 Ways to Upgrade Your Mindset (Part 1)In today's episode: how to think about stuff that happens to you so you don't get sidetracked, a simple question to ask yourself when you don't know what to do next (this works so well!), and how to be more accountable and trust yourself. Get private coaching here: https://fashionbrainacademy.com/programs2/ xo- Jane 2023-01-1312 minJane Hamill | PodcastClient Stories: Grit and Confidence with Jen & TiffanyGrit, confidence, clarity, frustration -- all of it. Hear from Jen Siow and Tiffany Nelson about their 90-day business coaching sprint. What they learned, what's working good, what's NOT working yet... all of it. I love these two and their honesty, xo - Jane Show Notes and Links: https://fashionbrainacademy.com/jenandtiffany The Ant-Fail PLan LIVE Experience: https://fashionbrainacademy.com/plan/2023-01-0352 min
Jane Hamill | PodcastClient Story: A 90-Day Business Coaching Sprint with Jen Siow and Tiffany Nelson90 days of private coaching. Does it make any real difference? Hear from Jen Siow and Tiffany Nelson about the good, the bad, and the ugly of entrepreneurial effort. I love these entrepreneurs and their honesty, xo - Jane The Ant-Fail PLan LIVE Experience https://fashionbrainacademy.com/plan/ 2022-12-3152 minJane Hamill | PodcastHow to Have a Fashion Business With Zero Inventory - with Jennyvi DizonI have a special guest today and she has solved the inventory problem. And before you say, oh she's probably selling POD (print on demand) T-shirts, that's not it. Jennyvi is a fashion designer who creates custom high end bridal dresses and she also had a RTW of apparel. For her clothing line, she got tired of ordering inventory hoping and hustling to sell it. At the same time, she was feeling lost creatively and went through a very difficult time - the passing of her mother. Jennyvi took solace in reading Jane Austen novels. Thi...2022-10-2833 minJane Hamill | PodcastHoliday Sales: "I Need a Plan ASAP!"The Holiday Season is upon us and some of you are freaking out about needing a plan. Grab a pen because this episode will lay it all out for you! We're doing all of this TOGETHER inside the membership this month. Join today and you can have a simple, do-able Holiday Sales Plan ready in about 2 hours. LET'S GO! https://fashionbrainacademy.com/theclub/ The Club membership is only $59 per montha dn includes LIVE Hotseats + Q&A with me, Jane Hamill. 2022-10-0530 minJane Hamill | PodcastThe Anti-Fail PlanMoney isn't the ONLY thing we need to think about in business in order to get success, there are more elements to it. We want a business that has these 4 things; Serves your customers/clients Serves the world Fills you up And monetize at the same time... Today, I am breaking down my "Anti Fail Plan", which is made up of 9 pillars of success from being in business for 27 years. We deep dive into the 9 Pillars today and discuss; Outrageous Goals Our Higher Purpose How to get from where are to our...2022-08-2725 minJane Hamill | PodcastClient Stories: Getting Out of Your Comfort Zone with Chabella and Edwards“What's it really like to have a business coach?" Our clients tell all. 😀 Today I bring it on two different clients, one I work with for private coaching, Edwards, and the other, Chabella is a Club member. They have very different businesses but the common theme is that having a coach means getting out of your comfort zone. This is an interactive and conversational episode that you don't want to miss. We discuss... what they were looking for in a coach specific issues they were having with their onlin...2022-08-2048 minJane Hamill | PodcastOverthinkingI noticed something this week while talking with some of my private clients, big time. What I noticed was the amount of overthinking that we all do. Ask me how I know. I do it all the time. But a couple things happened that I thought were super interesting. One of my VIP clients said, "I need to find my voice. And if we do it together during this VIP day, I will trust that. It's what I should do". I thought I'm not that powerful. What I did think was that we...2022-08-1311 minJane Hamill | PodcastClient Stories: What it’s Like to Have a Business Coach with Wilma and PattiWhat's it really like to have a business coach? Someone you actually trust, who's been there before and done what you want do, to get honest feedback and advice? I'll let Wilma and Patti do the talking today. - two of our very own badass Club members sharing their experience. This is an interactive and conversational episode that you don't want to miss. Mentioned in this episode Wilma Boria, Serendipity Bath and Body - https://serendipitybb.com/ Asking for referrals with Boaz David from HumanB Apply for a FREE website mini-review with Jane...2022-08-0430 minJane Hamill | PodcastThe Morning Mantra that Just Might Change Your LifeToday, let's talk about creating a mantra for you that will make you feel better. Mantras can be a powerful thing. Or can they? Back in high school, at the suggestion of my mom, I went to listen to a lecture in a danky church basement from a priest (a priest!!) and he basically told us about a dead-simple way to make our lives better. A priest's lecture is NOT exactly something you want to do when you're a teenager, but this was the way before Netflix and it was winter in...2022-07-2215 minJane Hamill | PodcastWhy You're Not Sticking To The Plan & What to Do About ItYou own your own businesses. Yay! No boss, no imposed rules, no strict deadlines. And yet, that means WE create our days & it's up to use to create a plan and stick to it. So...why is it so hard to stick to the plan - even when you're the one that created Ultimately, it comes down to your system and your routines. And that sounds boring.If you don't have a specific, simple routine to get your work done, you're so much more likely to waste time with fake work an...2022-07-1516 minJane Hamill | Podcast7 Types of Emails You Should Be Sending for Your Online StoreYou want to sell more from your emails, right? There are 7 different types of emails that e-commerce store owners should be sending. A lot of hardcore eCommerce experts focus obsessively on ads & on acquiring new customers. But here's the thing. It costs 5 times more to acquire a new customer than to retain an existing customer!! And email is the best way to get people to become repeat buyers. In this episode, you'll learn: The 7 different types of e-commerce emails you should be sending How many shoppers will abandon their carts on yo...2022-07-0820 minJane Hamill | PodcastSummer Procrastination: What To Do About ItThere's a hot topic going around The Club community at the moment. Procrastination: Summer edition. A LOT of these entrepreneurs are struggling with NOT wanting to do the work. I get it -- and this episode will show you: That you're actually normal and OK What to put into your calendar FIRST so you feel more productive How to stop procrastinating in the moment The "three minimum things" you can still do even if the procrastination bug stings ya If you have been telling yourself that there better things to be doing this s...2022-07-0106 minJane Hamill | PodcastGet Sales NOW! 7 Things You Can Do When E-Commerce Sales Are DownWhen your eCommerce sales are down, it's easy to freak out and not know what to do. This episode gives you 7 very specific things you can do TODAY to get sales immediately. Last week's episode was PART ONE of this series and it was about the mindset that needs to happen first. I suggest you listen to that one first. When you tune in to this week’s episode you're going to learn about... LIVE video shopping and the mistakes most store owners make Asking for referrals Trying something completely different Send more emails! And...2022-06-2425 minJane Hamill | PodcastCasual Marketing: How to Be More InterestingHey! I'm having so much fun with these quickies, especially the Q and A's so, if you have a question you want to be answered, hit me up on social with a comment and hashtag #askfashionbrain. So today I want to talk about CASUAL marketing. Keeping it casual is what people want AND it's way interesting - and more authentic. How can you make your life easier by making your marketing less important, less hard, and less formal? What you'll discover: Why casual is working right now How to be...2022-05-1306 minJane Hamill | PodcastYou did WHAT in the DM's?Here's another quickie episode for you! Today, I'm talking about something you should never, ever, EVAH do in your DM's. I recently got a DM from a small fashion company that struck me as a bad idea. It was focused on the EXACT opposite of how to get someone interested your product. This entrepreneur's idea of why people should buy their product is something I totally disagree with. What you'll learn: -> What you shouldn't say in DM's -> One thing potential customers don't care about ->...2022-05-0604 minJane Hamill | PodcastThe Safe Choice vs the DreamI was scrolling through Facebook and I got sucked into Reels. I found one from Jim Carrey that just really hit me about risk and doing what you love. It is SO powerful. I love it so much! I find that a lot of entrepreneurs, a lot of my members, a lot of the startups that I work with, they're doing the entrepreneur thing, but they have one toe in the water. They're not all in because they're afraid to risk too much. So many of you want to have an online store...2022-04-2907 minJane Hamill | PodcastEmail for E-Commerce: 4 Things You Should Do and 4 Things to AvoidToday, I have the "Do This, Not That" email edition. Here are four things you definitely should be doing with your emails and four things to avoid. First, get your download now. What I discuss… -> why you need to send emails weekly -> what the "rule of one" is -> why you shouldn't try to speak to everyone in your emails -> suggestions for content you can do to add variety to your emails and your offers https://fashionbrainacademy.com/emailtip1 Show Notes: ...2022-04-2310 minJane Hamill | PodcastWhen Bad Things Happen in Your BusinessCan we talk about when bad things happen in your business? What I discuss in today's episode -> the day I rode my bike to work (at my retail store) and discovered something awful -> my reaction - initially and later -> the lessons I learned -> why I almost quit -> what you can take away to make yourself stronger Bad things can and will happen when you own a business. That doesn't have to mean game over. Show Notes: https://fashionbrainacademy.co...2022-04-1511 minJane Hamill | PodcastClosing the Sale: 5 Elements of a Great Offer Today we're talking about CLOSING the sale. You're going to learn... -> specific psychological trigggers that get people to buy -> how to use these psychological triggers WITHOUT manipulating people or shaming them into a purchase -> the difference between "passive marketing" and actively going after the sale -> why your emails don't convert as well as you want them to and how to fix it This is one you don't want to miss! These 5 elements are the BASIS of direct response marketing. Learn...2022-04-0816 minJane Hamill | Podcast"I'm waiting for THIS before I can do THAT..."One of our members sent me this: "Hey Jane. I'm waiting for my website to be updated before I really dig in with the marketing..." Hmmmmm. Do you ever feel like your need too wait for THIS before you can do THAT? And do you question if it's real? Or if it's procrastination -- or even fear of doing the things? You don't need to wait for perfection before you move forward. But it sure feels like you do! This episode will help you get clear on your thoughts...2022-04-0107 minJane Hamill | PodcastQ&A: "Can I swear in my marketing - how ME can I be?" Today's episode is a quickie Q&A. I'm going to try out a new format for a while. I'll grab a question from an entrepreneur and answer it on the show. Here we go... "Jane. When I write in my voice [like emails and stuff, she's saying], so sometimes I may use swear words when creating content, and this is me and it's how I speak. Is this okay? I really don't see many other brands adopting this tone. How much of my own voice and personality should I show through my brand?" You m...2022-03-1805 minJane Hamill | PodcastHow to Build a Pre-Launch Email List (Physical Products & Fashion Brands)If you want to build an email list for any product, even if it’s your first product and you haven’t launched yet, you need to start marketing EARLY. In today’s podcast, we’re talking about how to build a pre-launch email list for a physical product. When you do all the work to create a new product, you want customers lined up, credit cards in hand, right? But most people don’t know how to do pre-launch marketing without photos of their product. This episode will give you the steps t...2022-02-1826 minJane Hamill | PodcastI Feel Like I'm Not Doing EnoughDo you ever feel like you’re not doing enough in your business? “I should be further along by now” “Why is this taking so long?” “Why is she doing better than I am? What’s up with me?” If these sound familiar, you’re not alone. Every entrepreneur worries that we’re not doing enough sometimes. Our brains run wild with thoughts, and approximately 80% of our thoughts are negative. It’s just part of being alive. The topic of not doing enough came up in The Club recently and one of our members shared the best advice I’ve ever...2022-02-1110 minJane Hamill | PodcastWhy You're Not Getting The Online Sales You Want - with Susan BradleyHave you ever said to yourself... Why don't I have more online sales? Is there something wrong with my products? Do people just not like what I do? Why are other business posting photos of tons of orders being shipped out - but not me? What am I doing wrong? It can be sooooo frustrating when you know you have a great product and you feel like you're doing ALL THE THINGS but you're not getting the amount of online sales you think you could, or should, be getting. Today I'm bringing on Susan Bradley...2021-09-0247 minJane Hamill | PodcastWhy You’re Not Sticking To The PlanChances are as a fashion entrepreneur that you are a right brained person. You are creative, have meticulous attention to detail when it comes to your art but not the cleanliness of your desk, and you drop everything when inspiration strikes. Working from the right brain makes us the creatives we are but it can also hinder us when we’re coming up with both the ideas for our company and the action to carry them out. As entrepreneurs we have to do both. Have a listen here: https://fashionbrainacademy.com/sticktotheplan/ Follow Jane on Ins...2021-07-1520 minJane Hamill | PodcastFashion Startup Story: An Honest Look Into Why This Fashion Designer is So SuccessfulI am excited to share with you an excerpt from a recent LIVE Session workshop hosted for my new designer program students. Each module in the program includes a special Guest "Fashion Brain" with expertise in different areas. This week’s Brain is Erika Neumayer Ehrat. Erika is the designer behind Rare Dirndl. She has an amazing talent for getting online sales and helps us find customers & nurture them pre-launch, even if you have a tiny niche. And let me tell you, she has a tiny niche. More show notes available here: www.fas...2021-07-0827 minJane Hamill | PodcastTurn Off Your PhoneWhen was the last time you fully unplugged? This weekend I challenge you to turn off your phone. Maybe for a whole day, maybe for five hours, maybe for three days. As business owners we are tied to our phones watching for sales, customer emails, and Facebook comments. Everytime we get a notification its a small dopamine hit to the brain signaling pleasure or significance. And those dopamine hits can become very addicting. More show notes available here: www.fashionbrainacademy.com/nophone Follow Jane on Instagram: @janehamillchi Follow Jane on Facebook: h...2021-07-0209 minJane Hamill | PodcastImposter Syndrome: how to deal with it as an entrepreneurImposter Syndrome is real and affects even the most high achieving individuals. Do you have a little voice in your head that says... You don’t know what you’re talking about You don’t have a degree in fashion design You don’t know what you’re doing There are other people who are way more qualified than this... Listen to the episode to learn how to combat imposter syndrome thoughts. The better you are at taming the entrepreneur's crazy brain the bigger your business will grow. More show notes available here: www.fashion...2021-06-2619 minJane Hamill | PodcastAvoid fabric hoarding so you’re only buying fabric that you actually useYou know who you are. If you create and sell products, you probably buy too much fabric, leather, feathers, pop-poms, suede trim, gemstones, buttons, crystals, and vintage buttons you found at that amazing flea market that you couldn’t pass up and you just KNOW you’ll use “someday”. In this episode, I give you 3 things you can do about this nasty - and expensive – habit. More show notes available here: https://fashionbrainacademy.com/fabrichoarding/ Follow Jane on Instagram: @janehamillchi Follow Jane on Facebook: https://www.facebook.com/janehamillbusiness Download my...2021-06-0413 minJane Hamill | PodcastHow Many Styles Should I Have On My Clothing Line?How Many Styles Should I Have On My Clothing Line? I get this question a lot. While there’s no perfect answer, this episode will give you a few guidelines. First...There’s a difference between the number of styles and the number of pieces you have to show a customer (or a retail store buyer). You can have 5 styles, each in 3 colors, which will give you 15 pieces for a buyer to choose from. That’s a nice selection... More show notes available here: https://fashionbrainacademy.com/how-many-styles-should-be-on-your-clothing-line Follow Jane on Instagram: @janehamil...2021-05-2811 minJane Hamill | PodcastIn a Rut? Try This...It's the end (ish) of winter (depending where you live). The pandemic has been with us for a year. Each day is spectacularly similar to the last. Feeling a little unmotivated? This episode will give you an idea - a challenge, really - to get you back in the game and to make your business waaaaaayyyyyy better in the process. Enjoy, Jane www.janehamill.com/rut2021-02-2712 min
Fancy Free Podcast93. Jane Hamill, My Fashion Business Mentor, Accidentally Exposes HerselfMarketing educator Jane Hamill, my mentor, tells us two different ways she accidentally exposed herself. Find Jane on her website, JaneHamill.com Check out Jane's podcast The Jane Hamill Podcast! Find Jane on Instagram and Facebook! Jane Hamill teaches creative entrepreneurs and business owners how to market and sell more products. When you build a loyal following for your brand, you don’t have to worry about where your next sale is coming from. How amazing is that? Things to Know: Join Fancy Free's private Facebook Group! It's so much fun! ...2021-02-2532 min
Life & Leadership: A Conscious JourneyFilthy Beasts | Kirkland Hamill Series 1 Discovery to Recovery 🙏👣👣🙏Telling your story, you develop a sense of who you were and your values. The story of you, and how you interact in the world conveys who you are. How are you telling your story? My guest today Kirkland Hamill, acts purposefully, he's been telling his story through humorous ways. The heart of the matter at times is inspiring and courageous, other times dark. Bullet PointsFilthy Beasts:A Memoir (July, 2020) a view of life in a dysfunctional family and trying to find your way in the world [Kir...2021-01-1441 minJane Hamill | Podcast3 Things That Need to Change in Your Business to Achieve Real SuccessBig plans for the new year? START HERE… Because really, if you ask yourself -- what will I do differently this year to achieve more success? What comes to mind? What will you do? I believe there are three things that need to happen to make real changes this year and achieve real business success. Enjoy this episode and thanks for listening! Jane SHOW NOTES and LINKS www.janehamill.com/starthere 2021-01-0233 min
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle DesignWhere Are They Now: Jane Hamill from JaneHamill.comA lot has changed since Jane Hamill was on the show back in episode 1036. Things got tight for her recently because of COVID and having two kids at home (I'm sure many of us can relate). The good news? The pandemic forced her to completely reposition herself. They say you can't read the label when you're inside the bottle, and I think Jane's story is a testament to that metaphor!By combining two of her offerings, Jane managed to really niche down. Today she tells us how she's further differentiating her offerings based on what makes her...2020-12-0321 minJane Hamill | PodcastWhere is Your Website Traffic Coming From?When was the last time you really studied where your traffic is coming from? This week I have an assignment for you. Check your analytics and see what's poppin'. One of our members just did it and is noticing steady traffic coming from Pinterest to her Shopify site with ZERO effort on her part. She's working her arse off on Instagram to get traffic - and it does work. But the Pinterest traffic is coming in with EASE. BTW - This episode is quick & dirty 'cuz I have some kid stuff goi...2020-11-2805 minJane Hamill | PodcastWho is My Customer? Part OneEverything in business starts with understanding your perfect customer. Yawn. I know...how many times have you heard this? And it's hella frustrating as a business owner because as soon as you think you figured it out - oh that's right, it's HER I'm going after - it changes. And you have to start over understanding a NEW ideal customer. I swear my team and I do a new Buyer Persona exercise every 3 months. Most entrepreneurs get excited about and want to talk incessantly about how cool their product is. Look what the p...2020-10-2423 minJane Hamill | Podcast10 Lessons from 10 Years Selling Products OnlineNotes and Links: www.janehamill.com/10lessons/ I got this Q in my DM the other day and decided to answer it for all of you. "Hi Jane! I was given your name from a close friend of a close friend! I am a new online boutique with no marketing experience. I wanted to reach out and get your advice on what you would recommend! I have done a few in-person shopping events but not getting much traffic to my site. Advice??"2020-09-2621 minJane Hamill | PodcastHow Jackie Used a 14-Day Video Challenge to Generate Extra Sales for Her Online Storehttps://janehamill.com/jackiedye In this video/podcast episode, Jackie walks us through what she did to get $1791 in EXTRA sales in 14 days - without spending any money on ads. She tells us... what topics she covered in her videos why she never watches her own videos what to do if you're afraid to look dumb how to "batch" video creation what format of videos to use (talking head, time-lapse, process videos...) the ideal length your videos should be Do you have a question about making videos for your brand? Let us know i...2020-09-0427 min
Lit AF Relationships12. Jane Hamill Business CoachShow notes: Janehamill.com/hello Jane Hamill Podcast: https://podcasts.apple.com/us/podcast/jane-hamill-podcast/id1125412597 Instagram: @janehamillchi Facebook: https://www.facebook.com/janehamillbusiness/2020-09-031h 07Jane Hamill | PodcastThe 5 Pillars of Business SuccessIt's been a crazy week. I've been making some really big decisions for my business. We're all trying to pivot and grow our businesses in the direction we want them to go rather than doing the things that they think they're supposed to do. That's why I've been so excited about this new coaching group List Builders. The other day in the group, we had our monthly "Mindset Session". I want to set you up for success and mindset is a big part of the equation. In that session, we talked about The 5 Pillars of Business Success" a...2020-08-2120 minJane Hamill | PodcastManufacturing Secrets with Lana HogueToday's episode is a departure from our usual marketing & sales topics. We're diving into a topic I spent 14 years obsessing over when I owned my clothing line and boutique - apparel manufacturing. My guest is apparel product development and manufacturing expert. Lana Hogue. I've known Lana for years and I trust her advice completely about all things manufacturing. She's the real thing. Lana has worked in manufacturing for over 40 years and has extensive experience in sourcing, development, production, systems, and operations both in the U.S. and off-shore including Asia, Latin America, and the Caribbean...2020-08-141h 02Jane Hamill | PodcastTips for Making Videos From an Entrepreneur Who Hates Making VideosAre you making videos for you business? I hope so. Not gonna lie...I hate making videos. But I do it for a few reasons. The main reason... I like YOU, my clients and listeners, and I like interacting with you. And I know video works. It increases the KLT factor (know, like, trust) that leads to increased sales. But actually making the videos and being on camera? Not so much. In this episode I share with you: the equipment I use to make videos best-practices that help...2020-08-0712 minJane Hamill | PodcastLead Magnets (part 2): How Does It Work and Where Do I Put It?Today's episode is Part 2 in a series of episodes about list building and audience building for your online store. If you haven't listened to Part 1, I would do that first. What is a Lead Magnet? It's premium content that you give in exchange for your customer's email address. What we cover in Part 2... How does a Lead Magnet really work? How do I set it up? How to I deliver the cheatsheet or PDF thingy I promised? Where do I PUT the Lead Magnet? How do I drive traffic to it? ...2020-07-3110 minJane Hamill | PodcastWhat is a Lead Magnet and Do I Need One for My Online Business?This week, there was an lot of confusion in the List Builders membership about Lead Magnets. This episode will help you understand the role Lead Magnets play in building your online business. BTW...this is Part ONE in a series of episodes about email marketing and List Building. In this episode, I’m teaching you 4 things. Grab a pen… What is a Lead Magnet? Can I just offer a coupon code to collect emails and build my list? I have a pop-up on my site for list building, isn't that enough My busine...2020-07-2532 minJane Hamill | PodcastDoing it Scared: I Launched Something New This Week & it Scared the Crap Out of MeDo you ever feel scared to do something even though you know it's not logical? That was me this week. I launched a new membership program, List Builders. And it was scary. For 2 main reasons. Enjoy! Jane2020-07-1809 minJane Hamill | PodcastMy 10 Best Email Subject Lines and the Open RatesI looooooooove email marketing. It's easy, it's fun, and it makes money. For me and my clients - it's the BEST use of our marketing time and money. That's why I launching a brand-new list building group program, called List Builders. www.janehamill.com/listbuilders Today I share my best email subject lines and exactly what the open rates were. Many of them were split tested against a second version. The results are fascinating. Please feel free to "steal" these to use as your own. xoxo ...2020-07-1125 minJane Hamill | PodcastWhy Your Email List is Useless Right NowIf you have an email or text list and you're not using it "right", it's useless. So many entrepreneurs work hard to build a list and then we falter... we don't talk to the people on our list or keep in touch we worry about the perfect images to include we don't know what to say we're worried we'll run out of topics we get anxious about saying the wrong thing and offending people or getting unsubscribes we have those fraud-y feelings (how can I send out tips about getting organized when my desk is a hot mess?) E...2020-07-0319 minJane Hamill | PodcastStop Wasting Time on Instagram!Instagram is NOT a marketing strategy. It's only one piece of a strategy. And yet, so many entrepreneurs obsess over it and it frustrates me. I have a question for you and please be honest. How much time do you spend on Instagram? And what's the ROI of your time spent? Are you making money with Instagram? Is the effort you put in resulting in sales in a significant way -- or any way at all? This week, I'm not exactly sure why, so many of our members came to the c...2020-06-2610 minJane Hamill | PodcastQ&A with Jane: Questions I Got from the Build a Following StudentsI'm changing things up a bit. Today's podcast is rapid fire Q & A day. I just had the most fantastic experience with the students from my Build a Following Before You Have a Product Ready to Sell and I want you to hear just a few of the great questions I got. www.janehamill.com/rapidfire www.janehamill.com/following 2020-06-1913 minJane Hamill | Podcast6 Steps to Extreme Productivity with Stephanie WaslykWhat's the difference between a good week and a bad week? A week feels productive. You're energized and excited. A bad week feels draining, exhausting, and you feel like you worked a lot but got nothing done. In this episode, I talk with one the the Coaches in my membership program, Stephanie Waslyk. Stephanie runs the Monday morning "Next 3 Steps" accountability groups for us. She's an expert at helping members go from overwhelmed and frustrated to having clarity & a weekly plan for the next 3 most important steps in their business. Like a...2020-06-1235 minJane Hamill | PodcastI'm Listening...It's been such an emotional week. Our hearts are broken. In this week's episode, I'm listening. And that's all. Jane https://janehamill.com/2020-06-0503 minJane Hamill | PodcastI'm Feeling Behind in My Business and I Hate It. What Can I Do?I was feeling "behind" for 3 straight days this week. Which caused me to NOT make much progress. It really sucked and I felt a low level of anxiety and deep frustration that I couldn;t quite pinpoint. Then I realized 2 things... 1) I had set a 30 day goal and was working towards it when I UPPED the goal in the middle of working on it. I changed the rules on myself. 2) I forgot the golden rule of productivity - there's a time to THINK and make a plan. And there's a time to ACT...2020-05-3115 minJane Hamill | PodcastThe #1 Startup Mistake and How to Avoid ItRight now is a time to think so much bigger than you have before. In this episode, we discuss... what kills most startups even though it is SO avoidable new thinking + new action = new results perfect is good but DONE is better new ways of doing business "Our situation is new and we need to ACT anew..." risk tolerance your business is NOT just what you sell times of great struggle are times of great growth how can you think BIGGER? what's the real purpose? it's not just about selling "stuff" - it never is Show Notes:...2020-05-1612 minJane Hamill | PodcastConnecting & Marketing to Your Customers in Different Ways with Cathy Wagner from Retail MavensToday's guest is my mentor and business coach Cathy Wagner from RETAILMavens. Cathy has over 30 years experience both as an owner and consultant. She is a wiz with financials and has the super power of coming up with crazy creative ways to market and create additional income streams. Today she shares how to come up with creative marketing messages during these unprecedented times. Check it out here: www.janehamill.com/retailmavens 2020-05-0825 minJane Hamill | PodcastDon't Stop SellingSome of you feel weird about selling right now. Some of you are telling me it feels inappropriate to sell right now. Some are saying I can't charge full price. I have to put everything on sale. None of that is true, no, no, no, no, no. Here's what I want you to focus on instead... Enjoy! Jane Show Notes for This Episode: www.janehamill.com/dontstop Business Coaching with Jane: www.janehamill.com/membership Start a Clothing Line from Scratch - online course: www...2020-04-1014 minJane Hamill | PodcastStarting or Pivoting a Business During Covid-19: Five Questions You MUST Ask YourselfThis week, the chatter the in my membership program was about evolving with the times: do I need to pivot? do I need to add another stream of income to my business? what the heck am I doing? Will this even work? I also got a TON of people reaching out to start a clothing / accessories product from scratch and inquiring about the steps to launch. (If that's you, go here: www.fashionbrainacademy.com/ndp). The current state of the world is making us questions everything. EVERYTHING. There's also a tremendous amount of cr...2020-04-0328 minJane Hamill | PodcastHow to Deal with Coronavirus (Covid- 19) for Your Small BusinessWe're living through some strange times. If you're anxious about everything that's going on, you are not alone. Today's episode gives you strategies to help your small business amidst the coronavirus situation. I hope this helps you. Much love, Jane www.janehamill.com 2020-03-1312 min
Jane Hamill | PodcastCrazy Lady on a Cruiser BikeToday I have a story to tell you about a crazy lady on a cruiser bike riding in Chicago on a hot summer day. The other day I came across a terrific quote about entrepreneurship. "Entrepreneurship is a personal growth engine disguised as a business pursuit." - James Clear Think about that. Entrepreneurship is a personal growth engine disguised as a business pursuit... So darn true. And this quote prompted me to tape a special episode today. When you're an entrepreneur and you're growing or starting or scaling a b...2020-02-2110 minJane Hamill | PodcastRaising Your Prices Do you ever find yourself saying things like... "If I raise the prices of my products I'll lose all my customers." "How can I charge more than I would personally pay for something?" "No one will pay that. My customers are really cheap." There's a lot of fear around pricing and raising prices. As entrepreneurs, we obsess on pricing and tell ourselves all kinds of things. Crazy things. Pricing & what you charge for your products triggers a whole lotta nonsense between the ears for many of my clients - and certainly for me too. 2020-02-1419 minJane Hamill | PodcastMagdalena's Story: How this Jewelry Designer Became a Maker AND a MarketerMy guest today is Magdalena Nehm, a Swedish jewelry designer who owns MNOP Jewelry. When I first met Magdalena, she was getting about one order per month from her website. She had a great product and knew she wanted to build a bigger audience, but she wasn't sure what to do to make it happen. She didn't know what specific marketing activities would actually work to grow her business so she wasn't doing anything. She was designing and making the jewelry but didn't have enough orders coming in to make it a "real" business. 2020-01-2835 min
Jane Hamill | PodcastStarting a Shopify Store and Growing it to $50 K in Sales with Susan Bradley"Nobody wants to share the stuff that doesn’t work." Susan Bradley is the rare person who's willing to share publicly the good and the bad as she launches a Shopify store from $0 to $50K. Honestly, I don't think I'd have the courage to do what Susan's doing - sharing step-by-step, in real time, the building of her online store. It's fascinating and inspiring. In this episode, she tells us about choosing a niche and then pivoting away from it, doing a proof of concept event, and the "sideways launch" that was...2019-12-281h 06
The Fashion Brand Clinic Podcast016 - Increase Your Sales & Make More Money (actually!) with Jane Hamill Jane Hamill is SO passionate about fashion, sales and helping brands make money - HELLO! A woman after my own heart. Jane’s tagline is “Create a Simple Marketing Plan / Build Your Following / Get Consistent Sales” She’s also really funny so it was a pleasure to record the episode with her Jane had a womenswear line for 14+ years and owned her Chicago boutique for the same time period. She sold the Jane Hamill line in her own shop and wholesaled to Bloomingdale’s, Saks, Macy’s & hundreds of boutiques across the country. She’s also f...2019-11-211h 01
Jane Hamill | Podcast8 Things You Need to Know to Get Ready for Holiday SalesThings are about to get BUSY and it won't be the most wonderful time of the year if you're not ready for action. Don't let the Holiday season sneak up on you! It's time to get your shizzle together to be sure you get all the sales you can. None of these tips are hard or expensive and you can get started NOW. Enjoy! Jane Show Notes and Links: janehamill.com/HolidayPodcast 2019-10-1223 minJane Hamill | PodcastBad Advice: Don't EVER EVER EVER EVER do this. Evah.Who do you get your information from? Who do you listen to for business advice? On today's episode I'm on a mission to help you decide who to let IN to your brain, and what voices to keep out. This is Salty Jane. I'm on a bit of a rant because this is important. Don't EVER EVER EVER EVER do this!! EVAH. I hope you listen to this episode and take it seriously. xoxo - Jane 2019-10-0417 min
Jane Hamill | PodcastHow Can I Improve My Email Open Rates for My Online Shop?"How can I improve my email open rates for my online boutique? I feel like I'm doing everything I should but not getting results." Are your email open rates low? My client wants his email open rates to improve and I’m assuming he cares about it so much because he feels it will lead to more sales (he and his partner own an online clothing & jewelry boutique hosted on Shopify). Why are my email open rates so low? Let’s start with the basics… 1. Is your list fresh? Scrub it! Newer...2019-09-2026 min
Jane Hamill | PodcastYou Could Be Doubling Your Online Sales: How Claire’s Doing It with Bean GoodsI’m so excited to share this episode with you today!! In today’s show, I interview Claire Wolfson, the co-owner of Bean Goods, a dachshund-centric online store devoted to “radical people who love their wiener dogs”, Claire’s an entrepreneur whose business is breaking through. In fact, it’s exploding. Claire has DOUBLED her sales and in this episode, she’s going to tell you EXACTLY what she’s doing differently this year. What’s different about how she’s running the business AND how she shows up entrepreneur and a boss. And not just things like...2019-09-1156 minJane Hamill | PodcastI Have a Book For You...We interrupt this podcast for an announcement. I have a book for you. Actually, I'm writing you a book. Like writing you a letter, but a book instead. Or a book-let. A booklet kinda thing. A Book for You. I’m Writing You a Book. There, I said it again. I know the grammar is off but I don't care. And BTW if you really, really care about those things you should prolly just skip my book anyway. Prolly. OK, this is SCARY. Because now I announced that I'm doing this. And...2019-08-2411 min
Jane Hamill | PodcastHow Can I Get Sales Without Constantly Launching New Products?Today's episode answers this question from one our coaching members and Shopify store owner. "Jane, we do pretty well with sales when we launch a new product for about 2 weeks or so and then things die off. I feel like my team and I are always hustling to release NEW NEW New!! It’s exhausting and I feel like a hamster on a wheel?" Launching new products all the time is so exhausting for product-based entrepreneurs. I'd actually call it bone crushing. And product launch after product launch will burn out your audience as well.2019-08-1617 minJane Hamill | PodcastChanging Your Business Model: From a Fashion Designer to an Author w/ Adeline Olmer with Adeline OlmerWhat would it be like to do something totally different? One day you're designing a clothing line and the next you decide you want to be a writer. Boom - business pivot. A lot of us THINK about making a switch like that but my guest today is actually DOING it. Adeline Olmer has owned a fashion business for quite a while, she's owned a retail store, worked as an artist. Her work is lovely. Her clothing line is architectural and fun. But she tells me about owning a fashion business... "It was...2019-05-3040 minJane Hamill | PodcastWhy You Should Build a Following for Your Brand Before You Start Selling Your ProductsMy mission is for you to build a following for your brand and to let people get to know you, like you and trust you. When that happens, there's always a percentage of these people who will want to buy from you. It will be a natural progression and not something you'll need to worry about. You won't have to always be saying, where's my next sale coming from? What am I going to do? How will I get enough traffic to hit my sales goals? I truly believe any entrepreneur can build a following of people...2019-05-2427 min
Jane Hamill | PodcastHow Often Should I Follow Up With a Retail Buyer?When you're approaching wholesale buyers, there's a tricky balance of contacting them enough to stay on their radar without feeling desperate for the sale or appearing stalker-ish. In this episode, I answer a question from a clothing designer... "Hi Jane, I reached out to Nordstrom via LinkedIn and the buyer responded with a message with her email and interest to check out my line sheet this past Saturday. I responded via LinkedIn the same day that I have sent her the linesheet and information via Gmail. It's been five days but I don't want to co...2019-02-2220 min
Jane Hamill | PodcastWhat's the BEST Way to Grow My Online Store? (#AskJanesBrain)I recently got this question from a Shopify store owner... "My sales are growing steadily (we did almost 300K online last year) but we’re still not very profitable. I need to grow my sales to have better cash flow. What’s the BEST way to grow my business so I can be profitable? Maybe I need to focus more in Instagram?” *Is it Instagram stories? *Is it getting more Press? *Is it viral YouTube videos? *Is it FB ads? *Is it hiring an SEO expert? All of these things CAN...2019-02-1615 min
Jane Hamill | Podcast3 Facebook & Instagram Ad Mistakes Most Online Sellers MakeAre you running Facebook ads? Today I share the 3 biggest mistakes my clients make with their ads that are killing their results. This is for product-based businesses. Enjoy! Jane Show Notes: www.janehamill.com/FBads 2019-01-2516 min
Jane Hamill | Podcast2 Quick Ways to Reduce Your Entrepreneurial StressIn today's episode, I give you 2 very simple and quick ways to feel less stress in your daily work life. The roller coaster of being an entrepreneur can make anyone a little anxious. What I'm teaching you today has helped me and my clients SO MUCH to sleep better at night, worry less, and believe that everything really will work out. It's amazing how simple it is and how much peace of mind you can get from these 2 things. Seriously, do yourself a favor and do exactly what it says to do in this episode...2018-06-1517 min
Jane Hamill | Podcast#LaserCoaching Should I Use Facebook Ads to Build a Following?Today we're talking with Jane from Jane Israel, a lawyer turned clothing designer. Jane's getting ready to launch and wants paying customers from day ONE. Her question is... "Should I run ads to build an audience NOW, before my product is ready, or will I be wasting my money? We also discuss coming up with a "formula" to creating content for her target customer, working women. Show notes: https://janehamill.com/jane/2018-06-0735 min
Jane Hamill | PodcastSelling Wholesale SucksSelling wholesale sucks. At least that’s what I hear from a number of you, my dear listeners, on a weekly basis. In this episode, I made a list of all the reasons selling to boutiques and department stores can feel suck-y. And I say FEEL sucky, not necessarily that they ARE sucky. It’s all in how you perceive things and certainly depends on who you talk to. Then I made a list of things to LOVE about selling wholesale. I hope you enjoy it! Jane SHOW NOTES and...2018-05-2414 min
Jane Hamill | Podcast#LaserCoaching: Where Should I Focus My Time on Social Media?Hey there! I'm starting something new and doing laser coaching sessions with entrepreneurs. This first #LaserCoaching episode is with Erika Neumayer, a designer of German dirndls. She's a BOSS at marketing but even Erika struggles with knowing what activities will bring in the best ROI. Like all of us, we want to and time only on the most important money generating activities. In this episode, Erika tells me she's personally taking a break from Facebook but feels like she still needs it for her business. Erika prefers Instagram and wants to spend more time, energy, and re...2018-05-0426 min
Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change LivesZCS 058: You Need Your Own Money Girl! with fashion designer Jane HamillWelcome to episode 058 of The Zen Courses Show!
This is part two of my interview with Jane Hamill, former fashion designer, business consultant, and online course creator. (Check out episode 57 for part 1.)
In this part, Jane shares how she structures her courses and motivates her students. Enjoy!
In This Episode, You'll Learn:
How to get your content done
Why your students need more structure than you think
How to support your students when life happens
The secret for staying in your zone and not comparing yourself to others
How to balance between im...2017-06-2800 minLevel Up Your Course Podcast with Janelle Allen: Create Online Courses that Change LivesZCS 057: What Your Course and Cherry Pie Have in Common with Jane HamillWelcome to episode 057 of The Zen Courses Show! My guest for this episode is Jane Hamill, former fashion designer, business consultant, and online course creator.
In this interview, Jane shares how she transitioned from running her clothing line to teaching online. Enjoy!
In This Episode, You'll Learn:
Why you shouldn’t ask your students what they want
Why you should start with one course, even if your vision is bigger
How to start your course with a limited budget
How she tackles talking about money
The framework Jane uses to design her courses
Ways to...2017-06-2100 minJane Hamill | PodcastStop Doing Things That Don't Make You MoneyWhat are you working on today? Will you focus on money making activities or "safe" work for your creative business? Today's episode walks you through 5 simple statements - a quick process to determine what REALLY makes you a profit. The idea is to know WHAT to do and what NOT to do so you can DO LESS so you can get more sale and make more money. In all fairness, it's an easy thing to do IF you're willing to be honest with yourself and tweak the way you work and how you spend your time. You can download the...2017-04-2721 min
Get Your Full Audiobook in Newspapers & Magazines, News & Culture for Book LoversRussia, China Veto U.N. Plan for Syrian Sanctions Audiobook by Jane Onyanga-Omara, John BaconPlease visit https://fashabooks.com/aff/fashabooks/1389 to download full audiobooks of your choice for free. Title: Russia, China Veto U.N. Plan for Syrian Sanctions Author: Jane Onyanga-Omara, John Bacon Narrator: Mark Ashby Format: Original Recording Length: 2 mins Language: English Release date: 03-01-17 Publisher: USA Today Genres: Newspapers & Magazines, News & Culture Publisher's Summary: Russia and China vetoed a U.N. Security Council resolution Tuesday that would have imposed sanctions on 21 Syrian individuals, and organizations linked to chemical weapons attacks in the war-torn country. "Russia, China Veto U.N. Plan for Syrian Sanctions" is from the February 28, 2017 News section...2017-03-0100 minJane Hamill | PodcastGetting Out of Your Comfort Zone and Getting SalesToday's podcast is about a a creative entrepreneur client who I met with the other day. She was stuck in PLANNING mode instead of DOING mode. She had to step out of her comfort zone (product creation) and keep marketing for Holiday sales. She didn't think she could get any more sales and didn't want to "bother" people. With a little push (and acceptance f fear of rejection) she made 3 more sales from just one email. Bam. The Christmas season is so crucial and people want to spend, you just have to make it easy f...2016-12-1808 minJane Hamill | PodcastFive Mistakes New Designers MakeIn this episode of the Jane Hamill podcast, I talk about the WRONG way to start a fashion brand. The 5 mistakes I list today are all ones I’ve made myself with my retail store and womenswear line. I really hope today’s podcast saves you some trouble – and money.2016-10-0420 min