Shows
Her Path to RevenueEp. 9. Killer Bee Energy and Revenue - with Brooke Duffy, Fractional CRO/CMO GTM AdvisorWhat happens when a former athlete, personal trainer, and advertising exec becomes a go-to-market architect for PE-backed SaaS companies?You get clarity. Alignment. And revenue that actually scales.In this episode of Her Path to Revenue, Janelle sits down with Brooke Duffy, revenue and go-to-market leader who helps B2B SaaS and service companies turn growth ambition into repeatable execution.From being poached early in her career to sitting at the intersection of sales, marketing, and creative at TV Guide… to building startups from scratch… to consulting for PE-backed portfolio companies — Brooke’s journey...
2026-02-2431 minHer Path to RevenueEp. 8. Bad Bunny & Boardroom Truths - with Kathy Kmiotek, Founder of Kmiotek Advisors & ConsultingWhat do Bad Bunny, red lipstick, and 21 million pieces of direct mail have in common?Discipline. Visibility. Revenue.In this episode of Her Path to Revenue, Janelle sits down with Kathy Kmiotek, FinTech and SaaS growth leader and Founder of Kmiotek Advisors & Consulting, to unpack what it really takes to turn marketing into a true revenue engine.With more than 20 years of experience spanning publishing, financial services, and FinTech, Kathy shares how she built her career on performance accountability—from managing subscription P&Ls in...
2026-02-1734 min
allured — by God. for good.Week 8 / From Discipline to DelightIn this episode we're in WEEK 8, Janelle introduces the theme of prophets in the Old Testament, focusing on the historical context of Israel's division and the messages delivered by both major and minor prophets. We read 2 Kings, Joel, Jonah, Amos, Micah, Hosea, and Isaiah. She emphasizes the importance of understanding the prophetic literature, particularly the books of Hosea and Isaiah, and encourages listeners to embrace the complexities of these texts without getting discouraged by confusion. The episode highlights key themes such as God's allure, the significance of messianic prophecies, and the necessity of reading scripture with patience and faith.
2026-02-1708 minHer Path to RevenueEp. 7. A Single Mom’s Fail-Fast Approach to Revenue - with Delilah Adrian, Integrated Marketing Leader @ SpecificityNot every revenue leader planned this path but the best ones learn how to lead it anyway. With clarity, grit, and a whole lot of heart.In this episode of Her Path to Revenue, Janelle Amos sits down with Delilah Adrian, Integrated Marketing Leader at Specificity, whose career into marketing started by accident and evolved into a decade-plus journey of driving growth, simplifying complexity, and building programs that actually work.Delilah shares how she transitioned from mental health services into marketing, why fail-fast shaped her early career, and how...
2026-02-1018 minHer Path to RevenueEp. 6. Say the Thing No One Wants to Say - with Andrea Lechner-Becker, Strategy Chief @ GNWSome leaders are nice. The best ones are honest. And those are not the same thing.In this episode of Her Path to Revenue, Janelle Amos sits down with longtime mentor, friend, and strategy powerhouse Andrea Lechner Becker, Strategy Chief at GNW Consulting and one of those rare leaders who makes hard problems feel solvable—without sugarcoating a damn thing.Andrea gets candid about imposter syndrome, autonomy, and the exact moment she stopped trying to be palatable and started being effective. From navigating male-dominated rooms early in her career to...
2026-02-0334 minHer Path to RevenueEp 1. "Because You’re a Mom”: Bias, Revenue & Resilience - With Lea Chatham, Director Enterprise Marketing @ Heidi Health“Because you’re a mom.”It’s a phrase too many women hear—and a bias that quietly blocks promotions, leadership roles, and revenue potential.In this episode of Her Path to Revenue, Janelle Amos sits down with Lea Chatham, an award-winning healthcare marketing leader with 25+ years of experience scaling brands, navigating M&A, and driving growth inside health tech and health systems.Lea gets real about the moments that shaped her career—from being underestimated as a working mother to learning how to advocate for herself, survive massive change, and turn bias into resilience...
2026-01-2732 minHer Path to RevenueEp. 2. Caregiver & Closer: Doing It All Without Losing Yourself - with Mo'Shai Gibbs, Sr. Global Partner Marketing Leader, AI Partnerships @ MicrosoftShe’s driving revenue at Microsoft and still figuring out how to breathe.Because the untold story behind “powerhouse” is usually… exhaustion, responsibility, and a calendar that thinks it owns you.In this episode of Her Path to Revenue, Janelle Amos sits down with Mo'Shai Gibbs—award-winning B2B marketing leader, 2024 Phoenix Business Journal 40 Under 40 honoree, and the strategic force behind global co-marketing programs at Microsoft. Mo'Shai breaks down what’s working right now (and what’s not) when it comes to building pipeline in a noisy market—without defaulting to “another webinar.”Bu...
2026-01-2743 minHer Path to RevenueEp. 3. Systems > Willpower: Mom of 3, Still Closing - with Lynnice Wolf, VP Brand & Growth @ ImmutaIf your calendar is chaotic, your pipeline doesn’t have to be.Because “doing it all” isn’t the flex—systems are. And Lynnice Wolf came with receipts.In this episode of Her Path to Revenue, Janelle Amos sits down with Lynnice Wolf—VP of Corporate Marketing at Immuta, a proven revenue-driving marketing leader who’s generated $121M+ in new business, boosted enterprise ACV, and helped fuel major pipeline growth across cybersecurity and data. Oh—and she’s also a mom of three girls and the host of She Pack, where she’s raising the next generation of female...
2026-01-2724 minHer Path to RevenueEp. 4. Make Yourself Big: Authority, Alignment, & Growth - with Sherehan Ross, VP Marketing @ Modus PlanningMarketing isn’t broken. The way we measure it is.And if you’ve ever been asked to “drive pipeline fast” while building a brand that actually lasts? Welcome to the group chat.In this episode of Her Path to Revenue, Janelle Amos sits down with Sherehan Ross—senior marketing leader, former CMO, and the unfiltered voice you’ve probably screenshotted on LinkedIn. Sherehan is known for turning chaos into clarity by aligning marketing, sales, and product into one full-funnel engine that drives real pipeline—without the fluffy dashboards and vanity-metric theater.This conversation hits both side...
2026-01-2730 minHer Path to RevenueEp. 5. Me on the Mic - Receipts Over Pep TalksConfidence isn’t a vibe. It’s a decision—made in messy moments.And no, you don’t “either have it or you don’t.” You build it. Under pressure. With reps. With receipts.This is a solo episode, but it’s not a filler. It’s the context only Janelle can give.In this episode of Her Path to Revenue, Janelle Amos answers the signature question she asks every guest: what’s your confidence switch? She takes you back to the real origin story: sports pressure, grit, getting hit hard and getting back up harder—and how th...
2026-01-2712 minHer Path to RevenueTRAILER - Why I created Her Path to RevenueBy day, she drove revenue.By night, she carried the weight no one talked about.Her Path to Revenue is a podcast about the women behind the numbers. The ones scaling companies, leading teams, and making impossible decisions while holding everything else together.Hosted by Janelle Amos, this show explores the real stories behind growth. The ethical crossroads. The unspoken tradeoffs. The leap from safety to self-trust. And what it truly takes to build with integrity without losing what matters most.These aren’t...
2026-01-2003 min
SaaS Marketing Weekly#61: Scaling SaaS Marketing with the E.L.E.V.A.T.E Growth Framework, with Janelle AmosIn this episode, Ryan is joined by Janelle Amos, founder of Elevate Growth, to dive deep into the most common growth challenges facing B2B SaaS businesses today. Janelle shares her proven framework for scaling SaaS marketing and reveals the power of focusing on the entire funnel — not just individual channels. From pipeline acceleration to optimising messaging and the importance of listening to customer feedback, this episode is packed with actionable insights for marketing teams and business owners aiming to hit their revenue targets faster.Takeaways:Marketing efficiency is key: Over-analysing one channel without co...
2025-09-0926 min
Ops CastDemand Gen and Ops Working Together with Janelle AmosText us your thoughts on the episode or the show!On today's episode, we are joined by Janelle Amos, founder and chief strategist at Elevate Growth, to explore how demand generation and marketing/revenue operations teams can thrive through better collaboration, mutual understanding, and strategic alignment. With a rich background in revenue marketing, advising, and podcasting, Janelle brings powerful perspective and practical tips on fostering cross-functional trust, communication, and shared success.Tune in to hear:How top marketing ops teams stand out by aligning tactical work with broader business goals...
2025-07-0745 min
The Hard Corps Marketing ShowAre You Measuring Marketing Success All WRONG? ft Janelle Amos | Hard Corps Marketing Show | Ep 402How can shifting your marketing focus from MQLs to revenue-driven KPIs transform your business?In this episode of The Hard Corps Marketing Show, I sat down with Janelle Amos, a seasoned marketing leader, entrepreneur, and Founder & Chief Strategist of Elevate Growth. Janelle brings her extensive expertise to the table, discussing how businesses can move away from outdated metrics like Marketing Qualified Leads (MQLs) and Sales Accepted Opportunities (SAOs) to focus on revenue-driven goals.Janelle breaks down why aligning marketing and sales teams around common revenue objectives is crucial for success. She also delves into...
2025-02-1834 min
The GTM Pack ShowEpisode 117: Creating Repeatable B2B Demand Generation CampaignsIn this episode of #TheGTMPack podcast, we interview Janelle Amos, Founder & Chief Strategist at Elevate Growth, based in Crowley, Texas.In this conversation, we dig into:💡 What modern ABM/ABX really looks like today 💡 How to create repeatable, scalable demand gen campaigns💡 The right way to collaborate with product marketing & sales for real pipeline impact& more!#B2BMarketing #DemandGen #ABM #AI #PMM #ProductMarketing #GTM
2025-02-0626 min
Demand Gen Made SimpleS2:E4 - 6sense Breakthrough Unleashed - Part 3 with Saima Rashid, Kevin Ryan, Dina Otero, and Jonathan Burg - Generative AI world, personalization, from leads to accounts, holistic customer journeysGuests in part 3:
Saima Rashid - SVP Marketing & Revenue Analytics at 6sense
How to use 6sense for ABM at scale
How to succeed in today’s generative AI world
Why it’s critical to get teams thinking outside the box
Kevin Ryan - Head of Revenue IBISWorld
How to support how buyers WANT to buy today
How to tactically become an expert in personalization
Why marketing is a rugby team, not a relay race
Dina Otero - VP Demand Gen at Mission Clou...
2024-11-121h 20Demand Gen Made SimpleS2:E3 - 6sense Breakthrough Unleashed - Part 2 with Andy Champion, Jon Russo, Christine Polewarczyk, Surj Gish & Juanita Baker, and Kerry Cunningham - GTM, buyers journeys, maximizing investmentsGuests in part 2:
Andy Champion - SVP International at 6sense
Right way to expand GTM internationally
#1 thing companies do wrong when expanding into EMEA
Jon Russo - Founder and CMO at B2B Fusion
ABM vs ABX, definitions, which is right for you
What NOT to do when moving from lead-based to account-based
Christine Polewarczyk - SVP Product Marketing and Research at PathFactory
Supporting the buyers journey in a frictionless way using AI
Back to basics - all about quality
Surj...
2024-11-051h 29Demand Gen Made SimpleS2:E2 - 6sense Breakthrough Unleashed - Part 1 with Matt Heinz, Sarah Sehgal, Stefano Iacono, EJ Oelling - Is demand gen dead, are MQLs still important, modernizing EventsGuests on part 1
Matt Heinz - Founder and President of Heinz Marketing
Sarah Sehgal - Director of Marketing of OpenSesame
Stefano Iacono - Marketing Director EMEA - 6sense
EJ Oelling - VP ABX - 6sense
Resources:
https://6sense.com/resources/buyer-experience-report/2024-b2b-buyer-experience-report
APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7
More about the host, Janelle Amos:
LinkedIn: https://www.linkedin.com/in/janelleamos/
Website: https://eleva...
2024-10-221h 07Demand Gen Made SimpleS2:Ep1 - Diagnosing Revenue Health, Partner-Led Growth, and Partnering with SalesIn this episode, fellow demand gen marketers, and CMOs hop on the show to discuss how to diagnose issues when MQLs and pipeline are strong but revenue lags, effectively build a robust pipeline within an ecosystem GTM motion, and navigate the complexities of attribution to ensure alignment with sales.
APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7
Guests Bio's:
1) Jamie Skeels - Senior Demand Generation Manager at Cognism
2) Bill Glenn - B2B marketing leader who has been a CMO/VP...
2024-10-0327 min
The Sarah Fraser ShowWhy Sister Wives Meri Brown Dumped Ex-Boyfriend Amos, Christine Gets Backlash Over Her Airbnb Listing, And A 90 Day Fiance Domestic Violence Arrest! Sunday, September 29th, 2024 | Sarah FraserICYMI, This episode originally dropped in spring 2024. From Sister Wives to 90 Day Fiancé, get ready for a rollercoaster ride through the latest gossip and drama. Meri Brown splits from her boyfriend Amos, new theories as to why have emerged including one of his ex-wives who's talking to the press about unresolved child support issues. A 90 Day Fiance domestic violence arrest is sad and could throw TLC in a tailspin for their upcoming Happily Ever After season. Janelle Brown announces her life coach services, Christine Brown gets backlash over new Airbnb listing.HALLOWEEN SHOW: Tuesday O...
2024-09-2925 min
Stop The Scroll w/ Brianna DoeBreaking Down Internal Silos, Setting Expectations, and Trashing Those Cookie Cutter Solutions You Got From LinkedIn w/ Janelle Amos Pt 2 | Ep 26In this episode, host Brianna Doe continues her in-depth conversation with Janelle Amos, Founder and Chief Growth Officer at Elevate Growth. They dive into the complexities of integrating influencer marketing within B2B brands, highlighting the importance of setting realistic expectations, breaking down internal silos, and steering clear of cookie-cutter solutions.================================Best Moments:(01:08) The dangers of "best practices" leading to commoditization in influencer marketing(04:48) Practical tips for solo marketers and lean teams to effectively manage influencer marketing(13:12) Debating where influencer marketing should fit within the marketing structure...
2024-09-0325 minStop The Scroll w/ Brianna DoeWhat's Working NOW For Influencer Marketing + Minimum Spend Recommendations w/ Janelle Amos (Pt 1) | Ep 25In this episode, host Brianna Doe dives into the world of B2B influencer marketing with Janelle Amos, Founder and Chief Strategist at Elevate Growth. They explore the growing importance of influencers in the B2B space, how to allocate budgets, and the best practices for optimizing your influencer marketing campaigns.================================Best Moments:(05:55) The debate around influencer marketing in B2B and which engagement formats work best(10:25) Advice on how to effectively allocate budget between influencer marketing and other channels(12:45) Tips for managing expectations and staying innovative...
2024-08-2722 min
Digital Dominance: Proven Marketing Strategies to Grow Your Service BusinessLessons in Demand Generation for Building a Growth Engine... with Janelle AmosJanelle Amos is the Founder and Chief Strategist at Elevate Growth. She helps businesses create a comprehensive demand gen strategy that drives brand awareness, customer acquisition, and revenue growth. She’s passionate about keeping her promises to her clients, and she has a great track record of producing results for her clients.Janelle joins Jeffro to discuss the ins and outs of demand gen and its significance for building a brand. Janelle provides valuable insights into the assessment of company marketing needs, the role of lead generation within demand gen strategy, and the critical importance of...
2024-05-2924 min
B2BoringWhen Strategy & Execution Intersect: B2Boring With Janelle AmosChris Rack and Janelle, founder and chief strategist at Elevate Growth, discuss how B2B marketing is evolving. They explore the balance between strategy and execution, the adaptation of event strategies post-COVID-19, and share practical hacks like using Loom for efficient communication. Key Takeaways:Balancing Strategy and Execution: Janelle emphasizes the importance of aligning marketing strategies with measurable ROI and warns against overcomplicating the planning phase.Adapting Event Strategies: The shift towards hybrid models of in-person and virtual events, reflecting changes brought by COVID-19.Efficiency Tools: Utilization o...
2024-05-1224 min
Inspiration ContagionKindness as a Mindset: Illuminating Paths to Peak Performance and a People-Led EconomyIn this episode, Holly Jean Jackson talks with Janelle Amos about her business, Elevate Growth. They discuss the importance of kindness in business, peak performance, the value of building an uplifting network, and how to avoid overcommitment. Janelle also shares her future plans and best advice.
(0:00) Introduction and Overview of Janelle's business, Elevate Growth
(2:18) The Power of Kindness in Business and Networking
(7:05) Deep Dive into Peak Performance: Definition, Importance, and Challenges
(14:25) Building an Uplifting Network and Fostering a Culture of Peak Performance and Kindness
(20:06) The Role of Standard Operating Procedures and Setting Expectations in Business
(24:33) The Dangers of Overcommitment and...
2024-03-0531 min
The Sarah Fraser ShowTLC TALK: WHOA! New Details Emerge On Meri Brown’s Breakup With Amos, 90 Day Domestic Violence Arrest, Amy Slaton Got Another NEW Man! Wednesday, February 28th, 2024 | Sarah FraserJoin me in this brand new episode filled with all the juicy TLC talk and scandalous tea! From Sister Wives to 90 Day Fiancé, get ready for a rollercoaster ride through the latest gossip and drama. Meri Brown splits from her boyfriend Amos, new theories as to why have emerged including one of his ex-wives whose talking to the press about unresolved child support issues. A 90 Day Fiance domestic violence arrest is sad and could throw TLC in a tailspin for their upcoming Happily Ever After season. Janelle Brown announces her life coach services, 1000lb Amy Slaton has a new m...
2024-02-2826 min
High Conversion Health MarketerDemand Gen Redefined: A New Focus on ResultsDefining demand generation has always been a challenge, says Janelle Amos, Founder and Chief Strategist at Elevate Growth. In this episode, Janelle talks about how this realization helped her shift her business focus to better help her clients. She stresses the importance of clear messaging and communication to land long term clients. Connect with Janelle here:LinkedIn: https://www.linkedin.com/in/janelleamos/******Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/
2023-09-1225 min
The Purposeful Marketing Podcast#63: Is marketing subjective? Ft. Janelle Amos, Founder & Chief Strategist, Elevate GrowthWelcome to another exciting episode of The Purposeful Marketing Podcast. Aaron takes the helm in this special edition as Mary and James are off on exciting adventures, including getting married! Congratulations to James!
Aaron starts the show by addressing the feedback from their listeners who wanted more tactical expertise. To meet this demand, he invites a special guest, Janelle Amos, Founder and Chief Strategist of Elevate Growth, to delve into the world of Go-to-Market (GTM) strategy.
But before diving into the tactical aspects of marketing, Aaron and Janelle share some personal insights about the challenges...
2023-09-0527 min
Cybersecurity Partnership ShowGrow Better With Full Funnel Demand GenerationMany organizations are struggling to hit pipeline and new revenue targets in 2023.
This is why demand generation is such an important topic right now.
Janelle Amos, Founder & Demand Gen Consultant shares her perspective on full funnel demand generation and how to unit your entire organizations around driving demand for your product.
2023-07-1428 min
Attributed - A podcast by DreamdataThe Power of Alignment: Driving Revenue through Marketing and Sales SynergyIn this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on Demand Gen Made Simple hosted by Janelle Amos. The alignment of different departments in organisation is a powerful tool in modern GTM strategy. Steffen goes through his experience and what impact it has on the growth and performance of organizations.For more episodes go to the Demand Gen Made Simple Podcast: https://elevate-growth.com/podcastFollow Janelle Amos on LinkedIn: https://www.linkedin.com/in/janelleamos/Follow Steffen Hedebrandt on Li...
2023-07-0325 minDemand Gen Made SimpleSeason 1 Has Wrapped!After 55 episodes, Season 1 of Demand Gen Made Simple has officially wrapped! This season has been extraordinarily amazing… discussing everything from what demand generation is, all the way to advanced strategies and gaining buy-in from not only myself but other experts in the field, as well.
Although the show’s going on break, I’m so excited to come back even better for season 2.
For now, relisten or rewatch some of your favorite episodes. And remember, you can catch the show on Apple Podcast, Spotify & Youtube.
Don’t forget to subscribe to my newsl...
2023-06-1301 minDemand Gen Made SimpleEp. 55 - Solving the Attribution Puzzle with Drew Smith, CEO AttributaIn Episode 55 of Demand Gen Made Simple, we dive deep into the world of marketing attribution with our special guest, Drew Smith, CEO of Attributa. If you've ever struggled with accurately attributing conversions or improving your marketing reporting, data, and analysis, this episode is a must-listen.
Join us as we explore the common challenges faced by marketers when it comes to attribution. Drew shares his expertise and provides valuable recommendations for effectively attributing conversions in multi-channel marketing efforts. Discover why the choice of attribution model or tool depends on the specific project and how marketers can identify...
2023-06-0642 minDemand Gen Made SimpleEp. 54 - The Power of Alignment: Driving Revenue through Marketing and Sales Synergy with Steffen Hedebrandt, co-founder and CMO of DreamdataJanelle is joined by Steffen Hedebrandt, co-founder and CMO of Dreamdata to discuss the world of marketing and sales alignment and the pivotal role it plays in a modern go-to-market (GTM) approach.
Steffen shares his expertise on how businesses can harness the power of alignment to drive revenue and achieve scalable success.
We break down common challenges companies face when aligning their marketing and sales departments, unveil their impact on overall performance and organizational growth, and share useful tips for fostering a more collaborative partnership.
Explore more about Revenue Marketing f...
2023-05-3025 minDemand Gen Made SimpleEp. 53 - Old vs New: Why Nurturing is So Much More Than Email MarketingOh nurturing - the term that sparks different opinions just like the term "lead." In this episode, I uncover the importance of an integrated approach where all channels work harmoniously to support each other and show how nurturing is so much more than just email marketing based on persona profiling and lead scores.
Also for more insights and tips, subscribe to my newsletter, The Simplifying Demand Gen Newsletter
2023-05-2322 minDemand Gen Made SimpleEp. 52 - The Importance of Lead Lifecycle Stages in Modern Demand GenIn this podcast episode, I talk about whether lead lifecycle stages still matter on a demand gen model and areas of measurement between each stage. As well as how important SLAs have on your funnel velocity.
2023-05-1612 minDemand Gen Made SimpleEp. 51 - From Theory to Practice: Experimentation in B2B Marketing - with Andres Glusman, CEO of Do What Works Your questions, answered. Andres Glusman joins Janelle Amos to discuss the place experimentation has in the B2B marketing space. We cover topics like:
Is there such a thing as testing too much?
Do you need tech and tools to run experiments?
Is the juice worth the squeeze?
Leveraging experimentation vs abusing experimentation
Assess risk and concluding impact
2023-05-0234 minDemand Gen Made SimpleEp. 50 - Creating Marketing OKRs - Best Practice, ExamplesWhat's the best way to set and obtain OKRs from leadership? In this episode, Janelle deep dives into OKR best practices and structuring OKRs for a marketing team.
2023-04-2519 min
Purity After Promiscuity PodcastMiracles on MiraclesWe are in the season of miracles and it is happening now however, there are some prerequisites for the miracle to manifest. I know we have been waiting in expectation to see a move of God in our situation and I believe for many of us we will see it in this season. Yet, there are a few areas we have to have in order to birth the miracle.
1. Have the right people around you (faith friends only)
2. Believe and have the faith for what your believing for (your currency).
3. The appointed time...
2023-04-2258 minDemand Gen Made SimpleEp. 49 - When to Test vs Sticking to Fundamentals & How to Gain Buy-in and BudgetYou'll hear that "marketers should always be experimenting." But is now the right time for experiments when budgets are being reduced, teams are being asked to do more with less, and more and more companies and leaders are turning to attribution to "measure what's working." In this episode, I share how to include testing in your marketing strategy as well as advocating for buy-in.
2023-04-1817 minDemand Gen Made SimpleEp. 48 - How to Communicate Changing Marketing's KPIsModernizing marketing requires a change in reporting. More than just switching marketing's measurement to revenue -- you must also effectively communicate and align with the internal team as well. In this podcast episode we talk about how to communicate the "why" in a change in strategy, "what" to expect out of it, and "how" the KPIs are going to change.
2023-04-1115 minDemand Gen Made SimpleEp. 47 - Janelle Amos' Masterclass with Metadata.io - Building a Demand Gen Plan Aligned with RevenueIn this episode, Janelle shares with Metadata.io's Demand community the 3-step framework to reverse-engineer a demand gen plan to align the plan with the company's business objectives. Watch the full episode on Metadata.io's YouTube channel here: https://www.youtube.com/watch?v=9YBz-3k-jzg
2023-04-0458 minDemand Gen Made SimpleEp. 46 - Mastering Customer Research with Ryan Gibson“People say talk to your customers… but no one shows you how”. In today’s conversation, I'm joined by Ryan Gibson, Founder of Content Lift, who talks about the importance of customer research and tactical tips for B2B marketers.
2023-03-2836 min
Demand Gen Made SimpleEp. 45 - Demand Gen is Not Complicated if You Know These 2 ThingsIn today's episode we go back to the basics on the 2 components that make demand gen successful. The industry will tell you demand gen is complex, confusing, unmeasurable. My goal for this podcast is to shatter those opinions and provide you with fundamental tactics to be successful. In this episode I disclose the 2 most important components for your demand gen strategy to succeed.
2023-03-2112 minDemand Gen Made SimpleEp. 44 - How The Lack of GTM Modernization Impacts Demand Gen Buy-inYou could have the most seamless marketing journey and get the prospect to become a fan who *wants* to do business with you… only to have their enthusiasm crushed after a long, drawn-out sales process. And while a lot of companies are content running this model because the outdated sales process is proven, I think it’s a huge risk for demand gen marketers. Tune in to learn why.
2023-03-1411 min
Demand Gen Made SimpleEp. 43 - Running Demand Gen But Pressured for Leads? Do these 2 ThingsBudgets are being scrutinized, you're being asked to do more with less, you're wanting to still do demand generation activities but pressured to drive immediate demand conversions... what should you do? In today's episode, I break down the top 2 things you should be doing right now to drive immediate impact *and* get some qualified high-intent conversions.
2023-03-0713 minDemand Gen Made SimpleEp. 42 - What To Do When Your Demand Gen Strategy Isn't WorkingYou finally switched to demand gen, GREAT! Except... you're not seeing the success you expected. In this episode, I pull back the layers on what creating a demand gen strategy looks like. We cover the fundamentals to help you identify the missing component to yours.
2023-02-2818 minDemand Gen Made SimpleEp. 41 - Latané Conant, Chief Market Officer, 6sense, Best 6sense Plays, Driving Marketing/Sales Alignment, and 2023 TrendsLatané Conant, Chief Market Officer, 6sense, shares best advice for marketers on using 6sense, ways to drive marketing/sales alignment, and how to use AI to advance plays.
2023-02-2132 minDemand Gen Made SimpleEp. 40 - In The Lens of RevOps - Measuring Demand Gen With HubSpot with Kasey Bayne, Fractional CMO & Hubspot RevOps SpecialistHow should you measure demand gen using HubSpot? What are the go-to reports you should be using? How to set up HubSpot to support a demand gen model? Kasey Bayne joined Janelle Amos to discuss the best way to report demand gen leveraging the marketing automation tool, HubSpot.
2023-02-1432 minDemand Gen Made SimpleEp. 39 - Andrew Harder, Sr. Paid Media Manager, Webex Events by Cisco - How to Transform Paid Social to Create Demand and Drive RevenueAndrew discusses how he transformed Webex Events by Cisco's paid social advertising strategy from lead gen to demand gen. He talks buy-in, budget testing, creative testing, as well as results, and ways you can do it too.
2023-02-0726 minDemand Gen Made SimpleEp. 38 - Katy Widrick, Owner of Make Media Over - Building a Repeatable, Profitable Marketing PlanKaty provides fractional CMO and CRO services to growth-focused organizations so she is well-versed in building a marketing plan from scratch. She provided a step-by-step framework that marketing leaders can follow to build a functional, well-oiled marketing engine, as well as shared ways to forecast marketing.
2023-01-3144 minDemand Gen Made SimpleEp. 37 - Why Your DG Team Struggles to Generate DemandKnowing 'what' demand generation is and actually 'doing' demand generation are two different things. Companies can hire a demand gen team to execute campaigns and still not see any real traction. Why is that? It comes down to the company's core foundation on orchestrating demand gen. It's the lack of enabling demand gen from more than just within marketing. In this episode I talk more about those gaps and identify ways you can better enable your demand gen teams to thrive.
2023-01-2408 minDemand Gen Made SimpleEp. 36 - Marissa Homère VP Marketing of Irwin | Leading in a Recession, Building Exec Credibility & Building an Established Marketing EngineIn this power episode, Marissa Homère outlines what smart marketing leaders should be doing right now during these hard months as we battle a recession. She talks about establishing executive credibility, building a sustainable marketing engine, accounting for budget cuts, and identifying how to know if a company "gets" marketing or not.
2023-01-1735 minDemand Gen Made SimpleEp. 35 - How to Tactically Measure & Report Demand Gen to Execs with Ellen Schwartze at KnotchAs a demand gen marketer, you likely know how hard it is to report and advocate for demand gen initiatives and budget. In this episode, Ellen Schwartze, Sr. Director of Digital Demand Generation at Knotch, joins Janelle on why reporting demand gen is so hard, the best way to showcase demand gen results to executives, and, how to articulate the impact of your demand gen work.
2022-12-2031 minDemand Gen Made SimpleEp. 34 - How Chatbots Can Aid and Sabotage Demand Gen EffortsIn this episode, I break down the difference between a good chatbot experience and a poor one. In today's B2B demand gen world, chatbots are often used a best practice "check the box" tactic, when they should be thought of an additional tactic to engage with the audience. Chatbots were built to be so much more, but companies don't give them the time of day. Why is that? I break all this down, and more.
2022-12-1322 minDemand Gen Made SimpleEp. 33 - Entrepreneurship & Simplifying Demand Gen | Janelle Amos on the Do Good Work PodcastIn this episode, Janelle Amos, founder of Elevate Growth, discusses her journey to entrepreneurship and why she feels it is important to have a moral code and strong work ethic when starting your own business.
Janelle talks about how she started her business with the help of people who believed in her. She recalls how she struggled with self-doubt and how important it was for her to seek guidance from those who had already been successful. Together with Raul, they discuss how important it is to keep a record of your successes, in order to remind yourself...
2022-12-0629 min
Do Good WorkSimplifying Demand Gen with Demand Gen SaaS Consultant Janelle AmosIn this podcast, Janelle Amos, founder of Elevate Growth, discusses her journey to entrepreneurship and why she feels it is important to have a moral code and strong work ethic when starting your own business. Janelle talks about how she started her business with the help of people who believed in her. She recalls how she struggled with self-doubt and how important it was for her to seek guidance from those who had already been successful. Together with Raul, they discuss how important it is to keep a record of your successes, in order to remind yourself...
2022-12-0528 minDemand Gen Made SimpleEp. 32 - How, Why, and What Works for B2B | Janelle Amos on B2B Marketing & Copywriting PodcastIn this episode, Janelle talks with Linda Melone on what demand gen is, how it helps B2B companies, and the relationship demand gen has with copywriting.
2022-11-2926 minPurity After Promiscuity PodcastRestoration PromisedIt's time for you to receive restoration, compensation, restitution and recompense...
scriptures
Amos 9:11-15
Joel 2:25-28
Proverbs 6:30-31
John 10:10
Daniel 10:12-14
Connect with me
Janelle@redefiningmyworth.com
www.redefiningmyworth.com
2022-11-221h 06Demand Gen Made SimpleEp. 31 - Sam Jacobs CEO of Pavilion | Building Marketing First Doesn’t Mean No SalesIn today's episode, Sam Jacobs, CEO of Pavilion joins us to talk about the correct go-to-market order for startups and how investing in marketing first doesn't mean no sales, which is a common misconception for many startup founders.
Sam also has a new book out, "Kind Folks Finish First" that is available now. Grab your copy now.
2022-11-2236 minDemand Gen Made SimpleEp. 30 - Why Converting Demand Gen is NOT the Same as Lead GenIn this episode I shatter the misconception that you must do lead gen in order for your demand gen efforts to be successful. I explain that the differences are in the fundamentals and showcase an example between Apple iPhones vs Dyson vacuum cleaners.
2022-11-1505 minDemand Gen Made SimpleEp. 29 - How Marketing Catapults Start-Ups When Hired Before Sales | Janelle Amos on Pipeline Meeting PodcastToday's episode, Janelle is featured on the Pipeline Meeting podcast to talk about all things startup and startup marketing. We dive into how marketing catapults start-ups when hired before sales and ways to identify when to hire demand gen.
Link to Pipeline Meeting Podcast:
Apple: https://podcasts.apple.com/us/podcast/demand-gen-strategy-with-janelle-amos-at-elevate-growth/id1527504842?i=1000584471724
Spotify: https://open.spotify.com/episode/5SP1kC3HYouNm4AGvVnAqw?si=A_kH7P6NS7OJj1Pprh6PSw
Web: https://introcrm.com/blog/demand-gen-strategy-with-janelle-amos-at-elevate-growth
2022-11-0816 minDemand Gen Made SimpleEp. 28 - 5 Things Leaders Must Do to Build a Successful GTM Plan | Janelle Amos at Metadata.io DEMAND 2022Do you have a successful go-to-market plan? Before you jump to say "yes", in this episode we dive into the difference between a tactical and strategical approach. The lack of having a strategic component is where most GTM plans fail which leaves their teams confused, misaligned, or worse... irrelevant.
This episode is a recording of my speaking session at Metadata.io's DEMAND 2022 that unveils survey results disclosing 5 gaps GTM leaders are facing today that prohibit a successful GTM deployment.
Listen to it on Metadata.io's site: https://metadata.io/resources/demand/build-a-successful-gtm-plan/
2022-11-0116 minDemand Gen Made SimpleEp. 27 - 13 Mistakes to Avoid When Switching Lead Gen to Demand GenBy popular request, I broke down 13 mistakes to avoid when migrating from a lead gen to demand gen motion. What are things you should do first? How should you approach the board of directors will this change? When to seek internal alignment? How to crawl, walk, run to a demand gen motion. All of this and more is covered in today's episode.
2022-10-2521 minDemand Gen Made SimpleEp. 26 - Successful Demand Gen Marketers Do These 2 ThingsIn addition to creating an amazing strategy and having a deep understanding of your audience, demand gen marketers must also do 2 things to see success. In this episode, I dive into the key depts that you must befriend as well as the best way to structure your campaign brief for kick-off and alignment.
2022-10-1818 min
EdTech Marketing PodcastEpisode 15: Demand Gen vs Lead Gen with Janelle AmosHost Janelle Amos on the podcast, she is the Founder of Elevate Growth.
Elevate Growth is a full-funnel demand gen consulting firm that helps B2B SaaS companies hit and exceed their revenue targets.
Led by a former in-house head of demand gen startup gal, you will get years of expertise on how to grow revenue from someone who was actually held accountable to (and met) revenue numbers, understands the startup mentality, and has worn multiple hats so she knows how to partner with other depts.
In this episode she shares more about h...
2022-10-1725 minDemand Gen Made SimpleEp. 25 - 5 Recession GTM Strategies for CMOsThere is no way to recession-proof anything. And allegedly, we haven't even seen the worst of the recession yet. But, there are 5 things CMOs and marketing leaders could be doing right now to brace for impact. In this episode, I provide 5 strategies for CMOs to survive the recession.
2022-10-1107 minDemand Gen Made SimpleEp. 24 - Marketing for a Market-Disruptive StartupAll startups want to be market disruptive. But how do you approach marketing differently for startups who are truly disruptive than marketing for a well-established corporation? In this episode, I break down what I think startups should focus on in the beginning stages of their marketing strategy with a disruptive product. I also talk about things to take into consideration -- hint: search terms won't exist if you're creating a new category... and that's OK!
2022-10-0420 minDemand Gen Made SimpleEp. 23 - When Startups Should Hire Demand GenIn this episode, I talk about when the right time to hire marketing is and why marketing should be hired prior to building out your sales team and the growth implications of not investing properly in marketing.
2022-09-2722 minDemand Gen Made SimpleEp. 22 - Part 2 - How to Build a Demand Gen Plan Aligned with RevenueWhen building a demand gen plan, how do you know which channels to use and how much to spend? This episode deep dives into how to identify gaps in your marketing and ways to strategically fill them. For startups, having a bias to action is critical. This episode helps you discover what to prioritize in your demand gen plan.
2022-09-2036 minDemand Gen Made SimpleEp. 21 - How to Build a Demand Gen Plan Aligned with RevenueUse this framework when building our your demand gen plan. From how to get started understanding business metrics, to how to incorporate that in a demand plan, to breaking down a channel strategy, this episode covers it all. It also gives insight into how I approach building a demand gen plan for my clients.
2022-09-1424 min
Marketing-Led GrowthHow Jiggy Is JANELLE AMOS with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Founder @ Elevate Growth, Marketing AgencyJanelle Amos, is the Founder at Elevate Growth, a Marketing agency helping companies achieve MLG via proper, modern, non-spam marketing. She is the host of the show “Demand Gen Made Simple”
Janelle dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales:
✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing’s influence on peers)
✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales
❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards...
2022-09-0758 minDemand Gen Made SimpleEp. 20 - My 6sense Strategy - How to Get Started, KPIs, Integrating Cross-ChannelIn this episode, I share my personal favorite go-tos for creating your first 6sense campaigns as well as how to measure success and ways to think about integrating 6sense cross-channels. These are exclusive insights for my clients as a thank you for being a podcast listener.
2022-09-0622 minDemand Gen Made SimpleEp. 19 - Do’s and Dont's of Email MarketingIs email marketing dead or B2B marketers just don't know the best way to leverage it? Here are 5 do’s and don’ts of email marketing that I think B2B marketers need to consider in order to maximize their email marketing efforts.
2022-08-3020 minDemand Gen Made SimpleEp. 18 - Kap Chatfield - Ditch Blogs, Start a PodcastIs a podcast an important component to a demand gen strategy? Why are modern B2B companies starting their own podcasts? Do podcasts actually drive ROI? Kap Chatfield, CEO of Rveal Media, answers all of these questions and more in today's episode.
2022-08-2330 minDemand Gen Made SimpleEp. 17 - Blake Strozyk - The Importance of Paid Media for Demand GenThis jam-packed session with Blake Strozyk, Sr. Demand Gen Manager at Transfix, covers paid media from the tippity top of the definition, the best channels for B2B SaaS startups, and of course tactical recommendations for getting started or auditing your existing efforts. If you're doing any kind of paid media in B2B SaaS, this is an episode you certainly won't want to miss!
2022-08-1630 minDemand Gen Made SimpleEp. 16 - How to Land a Job in Demand GenSo you want to be in demand gen... here's what you need to know. In the midst of the upcoming recession, here are 4 things I recommend to anyone who is wanting to land a role in demand gen, or looking for job security in a current demand gen role.
2022-08-0813 minDemand Gen Made SimpleEp. 15 - How & When to Measure Demand GenWhen deploying a demand gen strategy, how do you know if it's working or not? Are there micro KPIs you should monitor throughout the journey? In this episode, I dive into all that and more so that you can have confidence in your demand gen framework.
2022-08-0215 minDemand Gen Made SimpleEp. 14 - The Modern B2B Persona - What Is It and How to Construct Your GTM | ChatFunnel RevTech 2022 Speaking SessionIf you're in marketing, you've probably created a buyer persona at least once in your lifetime. In this episode, Janelle Amos joined ChatFunnels during their RevTech 2022 Summit to discuss what the modern B2B persona is, how it's different than the traditional marketing persona, and 3 key recommendations for marketing to the modern B2B persona.
2022-07-2610 minDemand Gen Made SimpleEp. 13 - 4 Tips for Getting Started with Demand GenSwitching from a lead gen model to a demand gen one takes some foundational work. From systems, to processes, to content direction, there are a few things you can and should be doing prior to launching your demand gen framework. In this episode, we explore 4 foundational recommendations you can easily implement today as you embark on your journey to demand gen.
2022-07-1920 minDemand Gen Made SimpleEp. 12 - The Risk of Modernizing Marketing and Not Sales | Mastering B2B MarketingJesus McDonald interviews Janelle Amos to discuss why demand gen only works when sales is also modernized, how long free trials should be, why you should not send gift cards in exchange for demos, ways to challenge the status quo, and more.
2022-07-1229 min
Demand Gen Made SimpleEp. 11 - 5 Ways to Improve Your H2 PlanningA solid H2 strategy can help you make or break quarterly goals as well as fuel momentum for 2023 pipeline. For many companies, this is the purchasing and planning seasons in order to kick start 2023 strong. But an H2 strategy is nothing without H1 learnings. In this episode, I dive into 5 things you need to do in order to dissect your H1 learnings to build off of key findings.
2022-07-0520 min
WordPress UnleashedWhy You Need To Hire A Demand Gen Expert | Janelle AmosDemand generation is becoming more popular now than ever. You hear it a lot on LinkedIn, "create demand" but do you know what demand generation is? Do you know how to create demand? Do you know why and when you need to hire a demand generation expert? In this episode, Jesus McDonald brings on Janelle Amos who is the Founder & Demand Gen Consultant of Elevate Growth. Janelle Amos is a former in-house head of demand gen gal who took her experience from several startups to pursue her own aspirations of becoming a business owner. Janelle is passionate about helping B...
2022-06-2828 minDemand Gen Made SimpleEp. 10 - Tony de Leon - Why BDRs Will Not Survive Without Demand GenMarketing and Sales don't always have to have a love-hate relationship. In this episode, Tony de Leon, Sr. Manager at Reprise, breaks down why BDRs must partner with demand gen -- uncovering some of the challenges he's facing today with marketing-generated leads and the biggest gap in sales when it comes to demand gen. The best partnership is when both teams work together. In this episode, we talk about why that's important and how to do it.
2022-06-2822 minDemand Gen Made SimpleEp. 9 - Jon Russo - Are Salesforce MQLs Dead?Jon challenged the status quo by releasing an article questioning if the Salesforce Marketing Qualified Lead is dead. With media agencies calling him, I had the opportunity to interview him for his perspective on releasing such a conversation-starting article. In this episode, we deep dive into what that article is about, which Salesforce model is better for your company -- lead-based or a contacts/accounts/opportunity, and how Jon and his team at B2B Fusion uses their proprietary framework, the "Unified Funnel," to enable companies across either model.
2022-06-2219 minDemand Gen Made SimpleEp. 8 - Hiring Demand Gen Won't Solve Your Revenue ProblemsToo many companies are hiring demand gen to try and fix their revenue problems when the real problem lies with items that are out of demand gen's control. In this episode, we'll uncover what those dysfunctions are, why it happens, and how to enable your demand gen teams and agencies to help you hit those revenue targets.
2022-06-1411 minDemand Gen Made SimpleEp. 6 - The Mistake Marketing Leaders Make and the Impact It Has - Micro Campaigns vs GTM StrategyMost marketing leaders need to rethink their marketing plan. The unintentional decision to only execute micro campaigns without developing a larger go-to-market strategy results in making their marketing team irrelevant. Stop making this mistake. Start justifying marketing's importance.
2022-06-0710 minDemand Gen Made SimpleEp. 5 - Andrea Lechner-Becker - Why You Need to Be Ruthless With Your Time & How to Simplify Your Demand GenAs the first guest on the show, Andrea Lechner-Becker, who leads marketing at Toolio, discusses all things demand gen, managing teams, tech stack, being ruthless with your time, and more. Join us as we dive into her thoughts on the future of marketing, CMOs, and demand gen. BONUS: What's one thing that's overly complex in demand gen that could actually be way simpler? Tune in to hear her thoughts.
2022-05-3125 minDemand Gen Made SimpleEp. 4 - Stop Losing Money on a Misdefined MQLThe MQL is so commonly misunderstood and misdefined that it's actually costing companies tons of money and fueling misalignment between marketing and sales. In this episode, we go back to marketing basics on what an MQL stands for, why it's misunderstood, why it's costing companies tons of money, and why it's time to transform its definition in B2B marketing.
2022-05-1710 minDemand Gen Made SimpleEp. 3 - Do This In Your GTM To Have a Competitive AdvantageEvery company claims to be leaders in the market. But very few *actually* are. Why? Because they fail to do one thing. In this episode, we dive into what that thing is and why you absolutely cannot afford to leave it out in your GTM.
2022-05-1006 minDemand Gen Made SimpleEp. 2 - Myth Busting The Common Misconceptions of Demand GenDo you want to go all in with a demand gen strategy but not sure where to start? In this episode, we'll unpack how to go all in with demand gen by myth busting some of the common misconceptions of demand gen approach. We'll also unpack what the definition of insanity is... and question whether or not you're doing that in your current go-to-market.
2022-05-0309 minDemand Gen Made SimpleEp. 1 - Defining Demand Generation Without Marketing JargonIn this episode, I break down what demand generation is by scraping away all of the marketing jargon. It's the latest industry buzzword but what does it actually mean? I describe what it is and how it varies from the traditional lead gen model in an every-day example.
2022-04-2608 min
Sappenin’ Podcast with Sean SmithEP. 94 - Hassle Records: 15th Year Anniversary (Wez & Mease)Cutting Our Teeth. One of Europe's most important labels, Hassle Records, are our guests on Episode 94 of Sappenin' Podcast! As the record label celebrates its 15th year anniversary, founder Wez and project manager Mease join us for a chance to pick their brains about our favourite releases and a round table dissuasion about what really goes on behind the scenes. Hear about their involvement with bands like Alkaline Trio, We Are The Ocean, Frank Iero, Canterbury, Alexisonfire, Cancer Bats, Lonely The Brave, Casey, Four Year Strong and more to what life is really like as an independent label, industry...
2020-09-111h 09
Sappenin’ Podcast with Sean SmithEP. 93 - Four Year Strong (Alan Day & Dan O'Connor)Brain Pain. Massachusetts bearded punk legends, Four Year Strong are our guests on Episode 93 of Sappenin' Podcast! Alan Day and Dan O'Connor take a chaotic and laughable trip down memory lane with us as they open up on pretty much everything FYS ever. Get stories on their bizarre lockdown adventures, coming to terms with a new normal, digesting the reaction to their new album, why they're so proud of these songs, the legacy of their classic albums Rise Or Die Trying and Enemy of the World, silly song titles and movie references, artwork inspirations, producers and songwriting, how the...
2020-09-041h 32
Sappenin’ Podcast with Sean SmithEP. 92 - Aaron Gillespie (Underoath)Erase Me. The absolute iconic drummer, vocalist and songwriter that is Aaron Gillespie is our guest on Episode 92 of Sappenin' Podcast! The Underoath creative visionary joins us for a set of honest, funny and in-depth conversations on his astonishing career as we cover everything from the bands impact to their genre defying sound, revisiting cult favorite records for The Observatory live streams, the reasoning for originally leaving and eventually rejoining, secretly recording new music, personal life in lockdown, the recent birth of his second child, cooking, religion, writing for other artists, his side project The Almost and much more...
2020-08-281h 06
Sappenin’ Podcast with Sean SmithEP. 91 - Ryan Potter (The Hunna)I Wanna Know. Indie turned emo punk visionary Ryan Potter is our guest on Episode 91 of Sappenin' Podcast! The Hunna vocalist opens up on the bands incredible journey of highs and lows as they finally have the platform to express themselves. Experience their new era as he discusses their reimagined sound and heavy attitudes, record label heartache, evolving with freedom on new album 'I'd Rather Die Than Let You In', explicit backstage politics, almost breaking up to now working with a collection of his childhood heroes in Fall Out Boy, Blink-182, Twenty One Pilots and My Chemical Romance, personal...
2020-08-2156 min