Shows
The Pricing LadyIs Your Pricing Legally Sound? Build Trust, Set Boundaries, Protect Your Business (Part 1)What if your pricing is legally off — and you don’t even know it?In this episode, Janene is joined by legal and business strategist Vena Verga-Danemar to unpack what every founder needs to know about pricing and legal compliance. They break down how pricing clarity, terms, and legal structure work together to protect your business and build trust with clients.You’ll learn:• Why B2C laws apply based on your customer’s location, not yours• How to use pricing and legal terms to filter out the wrong clients• Why tran...
2025-11-1724 min
The Pricing LadySmall Pricing Adjustments – Why Small Steps Mean More Than You ThinkSmall pricing adjustments can be a game-changer—if you do them regularly. In this solo episode, Janene explains why ignoring pricing for too long leads to panic, and how small, smart tweaks help you stay profitable without a full overhaul. She looks at 3 simple examples to help you explore where and how you can make small, but mighty adjustments in your business.*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If yo...
2025-10-0613 min
The Pricing LadyQ4 Pricing Check-In: What to Revisit Before the Year EndsWe're entering the final stretch of the year—and it’s the perfect moment for a pricing check-in.Most business owners are focused on finishing strong. But they rarely pause to ask:"Is my pricing actually helping me get there?"In this episode of The Pricing Lady podcast, Janene walks you through 5 smart, strategic questions that help you uncover hidden misalignment, make targeted pricing adjustments, and set yourself up for a stronger finish to this year.Don't delay the sooner you listen the sooner you can make those all important adjustments.
2025-09-2214 min
The Pricing LadyPricing with Purpose: Building a Business That Works for You with Anna LundbergHow do you create strategic pricing clarity? It starts with defining what success means to you. In this episode of Live with The Pricing Lady, I’m speaking with Anna Lundberg, business mentor and founder of One Step Outside. We explore why pricing that aligns with your personal and business goals is far more sustainable—and powerful—than copying what others are doing.We talk about undercharging, mindset traps, and how to shift from selling time to selling transformation. Anna also shares her concept of the “integrity rate” and how it helps you set prices with confidence and intent...
2025-08-1133 min
The Pricing LadyBuilding Trust Through Transparent Pricing - Why Openness MattersCan pricing really build trust?Absolutely. And if you’ve ever hesitated to share your prices or felt unsure about how much to show and when, this episode will help you reframe that hesitation.In this solo episode, I take you behind the scenes of pricing transparency—what it really means, and why it matters more than many service-based businesses realize. We’ll explore the surprising connection between how you present your prices and how much your clients trust you. You’ll hear why a lack of clarity can backfire, and how too much information can over...
2025-06-1722 min
The Pricing LadyPricing Psychology Part 2 – The Impact of What’s Going on in Your HeadWhat if your biggest pricing challenge isn’t your market, your competition, or your offer—it's what’s going on in your head?In Part 2 of The Psychology of Pricing series, we shift our focus inward to explore how the psychology of pricing impacts your decisions far more than you might realize. Because even the most brilliant pricing strategy won’t work if you’re subconsciously undercutting yourself with doubt, fear, or outdated beliefs.In this solo episode, I take you behind the scenes of what really influences your pricing from the inside out. I talk about...
2025-06-0224 min
The Pricing LadyThe Psychology of Pricing Part 1 – How Your Customers ThinkUnderstanding the psychology of pricing is one of the most powerful shifts you can make in your business—and in this two-part series, I’m breaking it down in a way that’s practical, eye-opening, and yes, even a little fun.In this first episode, I’m diving into the external side of pricing psychology: how your customers interpret, respond to, and are influenced by the prices you set. Because here’s the truth—your prices are never just numbers. They’re messages. And if that message isn’t aligned with the value you’re delivering, it can confuse people...
2025-05-1925 min
The Pricing LadySliding Scale and Pro Bono Services: Support Clients, Protect Your ValueIf you've ever wondered how to offer sliding scale services or pro bono work without devaluing your business, you're not alone— and that's exactly what I'm diving into in this episode. I see so many purpose-driven entrepreneurs struggling to make their services accessible without draining their energy or undermining their value. In this conversation, I unpack the five biggest mistakes people make when offering reduced-rate work and show you how to avoid them with clarity and confidence. You'll walk away with practical tips on setting healthy boundaries, communicating the true value of your services, and ensu...
2025-05-0516 min
The Pricing LadyNavigating Discounts and Promotions, Protecting Your BrandAre you navigating discounts and promotions in a way that supports your value—or slowly undermines it? Navigating discounts and promotions without undermining your value is one of the trickiest pricing challenges we face as business owners. I’ve been there—offering a discount because a client’s story tugged at my heart, only to find out later it was a bit of a con. In this episode, I’m sharing why those spur-of-the-moment discounts can quietly drain your profits, confuse your pricing, and attract the wrong kind of clients. We’re not here to banish discoun...
2025-04-2120 min
The Pricing LadySales Strategies and Pricing Tactics: A Conversation with Katie NelsonSend us a textSales and pricing—they’re two sides of the same coin. Sales strategies and pricing tactics do they sound scary to you?Many business owners feel uncomfortable with both. And yet they know that success won't come without them.In this episode of Live with The Pricing Lady, the Podcast, I sit down with Katie Nelson, The Sales Catalyst, to unpack how your sales strategy and pricing mindset are deeply connected. We explore why owning your value is the foundation of confident selling, how to shift from “convincing” to “serving,”...
2025-04-1342 min
The Pricing LadyPricing for Profit in the Service Sector: What You're OverlookingSend us a textAre you focused on pricing for profit or just doing what everyone else does?When setting prices it's easy to just focus on being like everyone else, but that may not fit your business. It may not bring you the profit you need. It might not even satisfy clients. The right prices are more than just doing what everyone else is, it's about doing what's right for your situation...for your business and clients.In this episode of Live With The Pricing Lady, I dive into the most common...
2025-03-2424 min
The Pricing LadyCreating a Pricing Strategy That Builds Long-Term Client RelationshipsSend us a textCreating a pricing strategy can feel a lot like buying a lottery ticket—you pay the price, but there’s no guarantee of a return.Now, consider your pricing approach. Do your clients feel like they’re gambling on whether they’ll get value? If you're not sure then you need to find out. And if they feel there's risk there, thex won't be inclined to buy. Furthermore, if they do buy and the value isn't there, they won’t stick around.Your pricing strategy isn’t just about setting numb...
2025-03-1031 min
The Pricing LadyFrom Shy Pricer to Confident Pricing – with guest Jeannie DoughertySend us a textAre you a shy pricer or do you feel confident about your prices?If you feel shy or uncertain about your prices, you're not alone. Many people feel this way, what's most important is that you identify that's you and start taking steps to shift things.In this episode of Live with The Pricing Lady, we discuss the Shy Pricer mindset—why so many entrepreneurs struggle with pricing and how it can hold your business back. I’m joined by Jeannie Dougherty, a money coach and expert, who shares her...
2025-02-2431 min
The Pricing LadyPosition Discovery Calls: From Free Sessions to Paid ClientsSend us a textPosition your discovery calls for success!In this episode of Live with The Pricing Lady, the Podcast, we delve into the transition from offering free sessions to securing paid clients by optimizing your discovery calls. I share my journey of shifting my mindset and rethinking the purpose of these initial calls. We take a look at the common mistake of trying to prove oneself during these calls and the importance of focusing on diagnosing client needs instead - that's the key to position discovery calls for success. I break do...
2025-02-1019 min
The Pricing Lady7 Key Questions to Help You Assess Your Pricing StrategySend us a textAssess your pricing strategy - is it setting you up for success—or holding business success back?Or maybe it's just limiting where you can go. Either way it might be the perfect time to make a change.In this episode of Live with The Pricing Lady, we’re taking a look at how to review your pricing strategy to determine if there's a need to make adjustments. Pricing isn’t just numbers—it’s a reflection of the value your offer brings customers. And it requires you to consistent...
2025-01-2716 min
The Pricing LadyPrice Talk Tactics: Knowing the Right Time to Discuss Price with CustomersSend us a textWhen’s the right time to discuss price with clients? In this Live With The Pricing Lady episode, we’re tackling one of the trickiest aspects of pricing strategy: when to bring up price in conversations with clients. Jumping into it too early can make your conversations feel cold and transactional, potentially putting off clients before they see the value of what you offer. On the other hand, waiting too long can lead to frustration, erode trust, or even cost you the sale. In this episode, I’ll walk you through how to...
2024-12-0218 min
The Pricing LadyThe Value Factor: How Strategic Pricing Fuels Your Success with Lorraine BallSend us a textAre you pricing your products or services with confidence and clarity? If not, you may be missing out on growth opportunities and profitability.In this Live With The Pricing Lady episode, I sit down with the talented Lorraine Ball—marketer, business consultant, and entrepreneur—to explore how strategic pricing can transform a business. Together, we delve into what it means to price confidently, understand the market, and communicate true customer value.Lorraine shares her journey from the corporate world to running her own business, detailing how she refined her pric...
2024-11-1828 min
The Pricing LadyThe Pros and Cons of Discounts in Service-Based BusinessSend us a textAre discounts and promotions helping your business thrive, or are they quietly cutting into your profits? In this episode of Live with The Pricing Lady, we’re getting real about something many businesses struggle with—how to use discounts without damaging your bottom line or your brand. Sure, discounts can drive quick sales and attract new customers, but are they really aligned with your long-term goals? I’ll break down how these tactics work in different industries—like retail and consumer goods, where they can really pay off, versus luxury b...
2024-11-0426 min
The Pricing LadyConsistency & Courage: Pricing Strategies for New Coaches with Marc MawhinneySend us a textPricing strategies for new coaches. Have you ever thought to yourself, "I'm new coach, I can't charge that much."Even worse. Maybe someone advised you not to charge me. As a result you're afraid and holding yourself back from charging more.Between bad advice, not knowing how to do it and feeling a lack of confidence it's no wonder you feel confused about where to set your prices in your new coaching business. That's one reason why I've asked seasoned coach for coaches Marc Mawhinney to join me on...
2024-10-2129 min
The Pricing LadyThe Price Rise Trap: 3 Myths Keeping You StuckSend us a textDo you suffer from the Price Rise Trap?Worried about being seen as greedy?Scared that you'll lose customers if you charge more? Think it's just to hard, I won't bother? In this episode of Live With The Pricing Lady, we tackle the common price trap myths and fears that hold businesses back from increasing their prices. Join me as we break down misconceptions around pricing, from the idea that raising prices is too complicated to the fear that you’ll drive customers away...
2024-10-0718 min
The Pricing LadyUnderstanding Behavioral Styles for Effective Pricing with Shelly StarksSend us a text What has the BIGGEST impact on your prices? Nope, not the customer. Not your competitors. Not your costs. You do. Your behavior, what you choose to do or not do has a bigger impact on your prices and your pricing strategy than anything else. This is why it's important to take a look at behavior styles and pricing. In this episode, I speak with Shelly Starks, a communications coach and behavioral analysis expert as well as the CEO of Inline Consulting Serv...
2024-09-2342 min
The Pricing LadyShould I end my prices in 9s or 0s?Send us a textEver wondered...How should I end my prices?And does it really make a difference, or is it just marketing fluff?In this episode of Live with The Pricing Lady, join me as we dive into the psychology of charm pricing and explore whether ending your prices in 9s, 0s, or other options is the right strategy for your business. It's important to remember that ending your prices in a certain can either work for or against you, that's why you'll want to listen in and learn.
2024-09-0912 min
The Pricing LadyOvercoming Pricing Fear – with guest Stacey HagenSend us a textHow can overcoming pricing fear transform your business and elevate your success? In this episode of Live With The Pricing Lady, I'm joined by guest Stacy Hagen, a marketing and business coach from the Bay Area. We discussed the principles and strategies behind effective pricing for business sustainability. Our topics include managing pricing challenges, the impact of too-low prices, creating valuable offers, overcoming pricing fear, and understanding customers. Stacy shares insights on transitioning from life coaching to business coaching and offers actionable tips for setting initial prices, emphasizing the need to...
2024-08-2625 min
The Pricing LadyPackaged and tiered offers: What's the right strategy for your small business?Send us a textAs a woman leading a service-based business, you might often wonder, “How can I offer my services to different clients at different price points without compromising on value?”The truth is, it’s not about offering the same service at varying prices—instead, it’s about crafting distinct offers that speak to the unique needs of your diverse audience.In this episode of Live with The Pricing Lady, we dive into what you should consider before deciding if packaged and tiered pricing strategies are a good fit for your business...
2024-08-1221 min
The Pricing LadyMastering Pricing Objections: 3 Simple Steps to Overcome ResistanceSend us a textAre you mastering pricing objections? Have you ever felt your confidence waver when a customer challenges your pricing?Join us in this episode as we tackle one of the biggest challenges in pricing: handling objections. We'll explore 3 effective techniques to help you overcome the resistance you feel and turn objections into opportunities for deeper engagement and successful sales.Discover how to stay calm and composed when faced with objections. I share 3 tips that will help you maintain a positive demeanor to respond thoughtfully instead of defensively. You'll learn about...
2024-06-1813 min
The Pricing LadyPricing insights for women-led businessesSend us a textHow can women-led businesses determine their pricing strategy?Today’s episode features Shannon Tacheny, an accomplished brand strategist and owner of Feather Blue Studios. Shannon's entrepreneurial journey is truly inspiring. From photography to brand strategy and marketing and business coaching, she has continually evolved her approach to pricing and value.Our conversation explores the pivotal moments that shaped Shannon's pricing philosophy. She reveals the liberating realization that there are no fixed limits to what clients might pay for a product or service. It all comes down to who we ar...
2024-06-0335 min
The Pricing LadyWhy Is It So Hard to Tell Customers What You ChargeSend us a textHow easy is it for you to tell customers what you charge?Pricing—it’s a topic that can often evoke feelings of uncertainty and discomfort. Whether you’re a seasoned entrepreneur or just starting out, articulating the price of your offer with confidence is crucial for business success.In this episode, we’ll unpack the reasons why you struggle with pricing discussions. From the fear of rejection to concerns about being perceived as greedy, we’ll explore the psychological barriers that hinder your ability to communicate your prices effectivel...
2024-05-2018 min
The Pricing LadyIs a supported tiered pricing model the right option for your coaching business?Send us a textAs entrepreneurs and business owners, we constantly grapple with the challenge of pricing our products or services to meet various people's needs. The decision to adopt a particular pricing strategy can have far-reaching consequences, impacting everything from customer acquisition to revenue generation. In this episode, we aim to shed light on the nuanced dynamics of supportive tiered pricing and unravel its significance in today's competitive market landscape.This episode's guest, Avery Thatcher, has shifted to a "supportive" tiered pricing. She shares with us how she started her business, how her pricing...
2024-05-0628 min
The Pricing LadyShe Means Business: Aligning pricing for impactSend us a textLet's talk about pricing for impact. Your pricing strategy isn't just about numbers; it's a powerful tool that can drive your business toward its aspirations. Join us as we explore how to craft a strategic approach to pricing that not only sets your prices but also propels you towards both your business and personal objectives.Many people perceive price as this number they tack on to their offer just before going to market. Treating it in this way shows that you don't understand the potential it has to help you steer...
2024-04-2214 min
The Pricing LadyPricing for Freelancers: Tips and Tactics to Capture More ValueSend us a textLet's delve into the world of pricing for freelancers, aiming to equip you with the knowledge to navigate some of the pricing challenges in your freelance business. Joined by Karla Fernandes, we explore fundamental principles, tactics you can use, and effective strategies for pricing success.We've turned the tables this time around and Karla is asking me the questions freelancers ask most when it comes to managing pricing. We start by emphasizing that pricing more than "just" a number. That it's a reflection of the value freelancers provide to their clients...
2024-04-0837 min
The Pricing LadyThe Power of Profit: Why Profit isn't the Bad Word You Think It IsSend us a textIs profit a four-letter word, something to shy away from in your business? Not at all! Despite the negative connotations often associated with profit, it’s not about greed; it’s about smart business management.In today’s world of entrepreneurship, understanding profit is not just essential—it’s empowering. And that’s why I want to talk with you about the power of profit.In this episode, join me as we’ll navigate through the misconceptions surrounding profit and unveil its true value in driving business success....
2024-03-2520 min
The Pricing LadyThe Challenges of Pricing Your Own ServicesSend us a textIn this episode of ‘Live with The Pricing Lady,’ I’m joined by guest, Anthony Kuo, a seasoned career satisfaction coach and former pricing expert. Together, we embark on an illuminating exploration of Anthony’s transition from pricing pro in the corporate world to entrepreneurship, delving into the challenges he encountered while pricing his own services. And he shares what he’s observed working with clients.We uncover the key of finding intrinsic value in one’s profession and the inherent value that clients seek in return. Through our discussion, you’ll discover in...
2024-03-1133 min
The Pricing Lady3 Essential Price Setting Tips for BeginnersSend us a textHey there, fellow entrepreneurs! Are you ready for some price setting tips?Starting a business is like embarking on an epic voyage, full of excitement and endless possibilities. But when it comes to pricing your products or services, it can feel like sailing into uncharted territory. If you’re nodding along, feeling like you’re in the same boat, you’re not alone.Chances are, you’re more familiar with the role of a consumer than a pricing guru. You’ve seen businesses use all sorts of strategies, but decipherin...
2024-02-2614 min
The Pricing LadyThe Importance of Decoupling Self-worth from Your PricingSend us a text"I had a plan and a strategy for setting my prices. It felt like I knew what to do but it just wasn't working. I got no where. I realized the connection I had created between my self-worth and my prices. It was time to start decoupling my self-worth from my prices." Does that sound familiar to you?If so you, my friend, are not alone. It's easy to think of pricing as the logical, cold and calculated (no pun intended) thing. But the reality is your mindset gets i...
2024-02-1221 min
The Pricing LadyThe Power of Customer Experience in PricingSend us a textOn this episode of ‘Live with The Pricing Lady,’ I’m joined by the incredible Ghizlane Arifine, a true guru in Customer Experience. Together, we’re diving deep into the magical connection between the customers experience and the art of creating a great pricing strategy. Ghizlane reminds us of the pure gold in understanding the customer’s viewpoint, walking with them hand-in-hand through every twist of their purchasing journey.Join us as we dive into value-based pricing, where we explore how tuning into customer behavior and expectations can be the secret sauce to b...
2024-01-2930 min
The Pricing LadyPricing Trends for Small Businesses in 2024Send us a textDo you know what pricing trends to expect in 2024?As we begin the new year, it’s a good time to take a look at what’s been happening and where things are headed.People often mistake pricing as a “one-and-done” activity. The reality is that if your prices aren’t changing, then you’re no longer aligned with the market. Meaning you’re under or over priced. The consequences of that are many, most remarkably lower sales and profits. Ouch!That’s no way to start a new year.
2024-01-1530 min
The Pricing Lady3 Things You Must Do When Planning Price IncreasesSend us a textEver wondered what key steps businesses often overlook when they're raising their prices?In this episode, we'll take you through three critical aspects of pricing that businesses frequently overlook when adjusting their prices. Whether you're considering raising or lowering your prices, it's easy to overlook these things. Often people are afraid to change prices especially raise them and postpone it as long as possible. When they finally do it they take big risks by applying a "rip off the bandaid" approach. Trying to get it done before they panic and decide...
2023-11-2713 min
The Pricing LadyShould I Offer Black Friday DealsSend us a textA few years ago I got an email from a client asking me to review "the attached" document. I opened it up to find a list of discounts and special offers she planned to make throughout the year. As I looked at the list my heart sank - each and every one was carefully thought out in terms of what the client was getting. But no thought had been put into whether or not they were a good business idea.I called and spoke to her about it. Asking her what...
2023-11-1316 min
The Pricing LadyFrom Vine to Wallet: Navigating Wine & Spirits PricingSend us a textHave you ever looked at a bottle of wine and thought "Whoa. Ouch that's pretty pricey!" Most of us have. Of course there are wines at all price levels but what really goes into the pricing of your favorite wine - that's what I wanted to know.One of the things that I love about what I do is that through helping businesses with their pricing I've been able to learn a lot about many different industries and about what goes into the making of that product, software or service. I...
2023-10-3046 min
The Pricing LadyApologetic Pricing: Looking Back, This Was My Pricing Strategy – with guest Mandy BronsilSend us a textWelcome to another insightful episode of Live with The Pricing Lady. Apologetic pricing - a pricing strategy whereby your price reflects your thinking that "Dear Customer, I'm sorry that I need to charge you for buying my product, service or software". There's an embedded "apology discount" factored into your prices.Does this strategy sound familiar to you?For most people feeling unsure about your prices is normal, but other people can take those negative feelings to an entirely new level. As this episodes guest put it she fe...
2023-10-1626 min
The Pricing LadyFlexible Pricing: How easy-going should your pricing strategy be?Send us a textDo you find yourself wondering how flexible your pricing should be? In the world of business, pricing isn't merely a numbers game—it's an art of balance. And finding that delicate balance between flexibility and complexity can make or break your business.On the one hand it's great to try and meet the specific needs of each individual client, as each one is unique. But flexibility isn't always the best thing for you, your business or your customers. It's more complex a decision than just meeting the customers needs...
2023-10-0219 min
The Pricing LadyFrom Hourly Rates to Bundled Value: The Power of Packaged PricingSend us a textTime based rates or packaged pricing, which is right for your business?People often start off with time-based rates, it seems relatively simple and straight forward - at first glance. But when you look closer time-based rates can be difficult to work with and they don't actually serve you or your clients well in the long run. Trading time for money does not focus on value or the quality of your expertise. Which is one reason why most people at some point in time will consider shifting to packaged pricing.
2023-09-1815 min
The Pricing LadyOvercoming Objections: The Worst Way to Respond to Pricing ObjectionsSend us a textPricing objections will come, as a founder or business owner it's important to prepare yourself (and your team) for when a client prospect says, "No thank you." Whether it's because it's too expensive or they don't know if they need it or something else, knowing what to do next can feel confusing or even a bit scary. Certainly it can leave you wondering how to respond in the best way possible.It's not uncommon to feel super confident telling people about your offer, after all that's your thing. You could talk...
2023-09-0410 min
The Pricing LadyFrom Pricing Woes to Pricing Pro: 5 Expert Tips to Avoid the Most Common Pricing MistakesSend us a textPricing is a much undervalued business topic. It has a bigger impact on your profit than anything else in your business – yet if you’re like most people you don’t often give it much attention. Studies show time and again that of the four profit levers (price, volume, fixed costs and variable costs), price has the most impact on profit. Yes a bigger impact than your costs. This surprises most people. And it’s counter to how they are working.Consider for a moment what most businesses do when profits start fa...
2023-07-1028 min
The Pricing LadyProfit Puzzles: Decoding Pricing, Value, and Crowdfunding Campaigns - with guest Margit TakacsSend us a textUnderstanding value is the key to unlocking pricing and profits. Often profit puzzles people - they just aren't sure how to leverage what they've got. At the same time the more you learn and understand value, the more you realized it's everywhere.Crowdfunding campaigns are no exception. When you put together the packages people can "buy" or the offers for sponsors of your crowdfunding campaign - you have to think of value. And that's what this week's guest, in part has come to share with us.In This Episode:
2023-06-2635 min
The Pricing LadyEmbracing a Profitable Pricing Mindset – with guest Jen GutfriendSend us a textThere is no doubt about it that to succeed in your business you will need to embrace a profitable pricing mindset.Pricing and mindset are linked. You can know how to set prices but if you don't believe you deserve them you will sabotage yourself along the entire journey. It will be so much more difficult than it needs to be. As you may have heard from me and many of my guests on this show starting your own business is a personal development journey. One that constantly takes you outside...
2023-06-1229 min
The Pricing LadyUnveiling Strategies for Pricing Unique OfferingsSend us a textReady to break free from the ordinary?Many Startups are working on technologies that just a few years ago didn't even exist. They weren't even possible, maybe not even a dream. Technology is evolving fast and so are the new and innovative ideas that come along with those advancements. And the question I often get from people is "How do I price something that's unknown?" Do the same tactics and strategies apply? How can I help my customer understand the real value when they can't even conceive this as...
2023-05-2925 min
The Pricing LadyWhat does Good, Fast or Cheap mean for your Service Prices?Send us a textAs a business owner, you've probably heard the saying "You can be good, you can be fast, or you can be cheap. Pick two."Is it really that simple? 🤔Recently someone wrote to me that they were struggling with this concept of good, fast or cheap as they aren't fast. And they feel pressured to be so when that's not them. Yes, I often get my show ideas from the questions people ask me. So keep asking! 😄I believe it's important to know what your strengths are an...
2023-05-1513 min
The Pricing LadyShould I Adjust Prices for Different Geographies?Send us a textHave you ever asked yourself, should I adjust prices for different geographiesCertainly if you’re doing business internationally you’ve most definitely asked yourself that questions.And you’re not alone in that. Over the years many people have asked me the question. Well, to be precise they’ve asked me “How should I adjust prices?” People almost always assume that just because they’re selling to another country then have to adjust their prices, but as you’ll learn in this episode, it isn’t always necessary.It’s also...
2023-05-0114 min
The Pricing LadyWomen & Money: Improving your relationship with money (Part 2)Send us a textHow can you improve your relationship with money?Great question now let's get some answers.As you know I’ve invited two money experts, Ilana Jankowitz and Clara Creitz, onto the show recently to talk about Women & Money. In part 1 we took a look at where our money mindset comes from, how it disrupts our path to success and some of the things that women do well when it comes to money. If you haven’t listened to part 1 yet, listen here.The challenges you face with...
2023-04-1728 min
The Pricing LadyWomen & Money: How your mindset impacts business and life. (Part 1)Send us a textWomen-owned businesses are significant contributors to the economy. And the number of businesses founded by women in many countries out-pacing overall new business growth. Despite this women face significant obstacles when it comes to starting businesses. While there are many factors that contribute to this, one aspect has to do our relationship to money.It’s no surprise that women face obstacles in accessing capital and funding. But if we go deeper than that women often have a tenuous, at best, relationship with money. Growing up many didn’t have good role...
2023-04-0333 min
The Pricing Lady12 More Questions to Ask Yourself When Setting PricesSend us a textWhat are you doing when setting prices? You should be asking yourself a series of questions.Questions are so powerful. In fact you can completely change people’s behavior simply by asking different questions. In this case we are looking at changing your behavior as you go about setting, getting and managing your prices. The previous episode we looked at 12 questions to ask yourself when price setting. Those were some of the more basic questions. If you haven’t listened to that episode yet do so now.Why are thes...
2023-03-2012 min
The Pricing Lady12 Questions to Ask Yourself When Price SettingSend us a text“Price setting is a thought process not a formula.”One big misunderstanding around price setting is, people believe there’s a mathematical formula to find the right price. This belief or hope holds many people back from doing the work that’s needed to find the best prices – finding a price that’s right for them and their customers.So if it’s not a formula but a thought process it begs the question, what does that really mean? It means you need a something to help you think through what t...
2023-03-0615 min
The Pricing LadyLove your pricing. Love your work. Love your clients. Love yourself. Repeat.Send us a text"Love your pricing.Love your work.Love your clients.Love yourself.Repeat."The words above Rachel shared with me when we first met. It was so refreshing because very seldom will people put something like love in the same sentence as pricing. I was also fascinated to hear more of what she had to say.Pricing can feel like a very cold and calculated topic (no pun intended). But it has its softer sides - it's linked to things like self-love...
2023-02-2030 min