Shows
A Founder's LabDay 29: Why My 30-Day Challenge Failed (And What I'm Doing Next)Welcome back to Day 29 of my 30-day "Monetize Before You Make It" challenge! In this raw and honest update, I'm sharing why my cold email campaign didn't go as planned and the major pivot I'm making. Sometimes failure teaches us more than success ever could.š„ What You'll Learn:- Why my manufacturing-focused email campaign had low reply rates- The technical issues I discovered that hurt my results - My strategic pivot from manufacturing to helping in-house marketing teams- How I'm...
2025-07-2410 minA Founder's LabLaunch a New Program 30 Day Challenge - Day 23 UpdateLots goes into launching a new program, and what better way to share my experience with you than to have you join me on a 30 day challenge. You'll hear about my awful email campaign and my no-show VA and what I decide moving forward. Comment below and let me know your questions - and hey join me in this challenge!
2025-07-1814 minA Founder's LabWeek 3 Update: Testing FailedIf you've been watching or listening along - I'm all in on a 30 day challenge to build a brand new offer to a brand new group of potential students. I decided to finally go all in on group coaching and this is my way of moving from 1:1 deliverable client work to group coaching and you're watching my entire process.
2025-07-1207 minA Founder's LabWhat's REALLY Happening in Week 2 of the 30-Day Challenge?This is week 2 of my 30 Day Beta Launch Challenge yo! Hey I'd love it if you wanted to join me here - if you've never launched anything but always wanted to - check me out and let's do this together!
2025-07-0305 minA Founder's LabMy 30 Day Launch Challenge - From 0 to 10 Founding Members: Day 1In this episode, Janet Bartoli introduces her 30-day challenge aimed at launching a beta program for digital marketing professionals in the manufacturing industry. She shares her motivations, the structure of the program, the technology tools she will use, and her weekly tasks to ensure accountability and progress. The conversation emphasizes the importance of overcoming fears associated with launching new initiatives and she's inviting you to join her in the challenge!
2025-06-2613 minA Founder's LabFrom Burnout to Boundaries: Mindset Shifts Every Founder Needs with Brian SaemannIn this episode of A Founders Lab, Brian Saemann shares the real story of building a business with his wife, surviving the Great Recession, handling toxic clients, and mastering mindset as a long-game entrepreneur. From āThe Dipā to mental thermostats to scaling without burnout, this is a no-fluff conversation for founders who want to grow smartāand stay sane doing it.Show Notes and Resources:Brian's Cell Phone: +1 704-804-3287GoBeyondSEO: https://gobeyondseo.com/ Connect with Brian on Linkedin: https://www.linkedin.com/in/brian-saemann-seo-and-cro-05214230/
2025-06-1938 minA Founder's Lab3 Smart Marketing Investments Beyond SEO for 2025Welcome to A Founders LabThink SEO is dead? Think againāorganic search is still huge, but 59% of Google queries now end without a click. In this video, Iām sharing three smarter marketing channels you need to invest in for 2025 to diversify your traffic and reach your ideal customers where they already are. From a strategic YouTube video plan to āzeroāclickā brand touchpoints, these frameworks will ensure youāre not putting all your eggs in one SEO basket.
2025-05-3013 minA Founder's LabPicking a Niche Feels Hard? Try This ApproachIf you're still trying to serve everyone, you're falling behind. Want to Amplify Your Brand? Head over to https://www.bartoliconsulting.com/amplify I break down why niching down isnāt just a smart moveāitās essential for scaling your service-based business. Iāll share the exact process I used (including the niches I tested and dropped), how to know when a niche isnāt working, and what finally helped me grow faster with less effort.#nicheresearch #entrepreneurship #businessgrowth
2025-05-2616 minA Founder's Lab3 Questions Keeping Solo Founders Stuck (+ How to Break Through)In this episode of A Founders Lab, Janet Bartoli goes right at her own mindset shifts that have held her back. If youāre a solo founder, creator, consultant, or service providerā¦ and youāve been stuck in your head trying to get tractionāthis is for you.These 3 mindset traps held me back for years. Iāll share what they are and how to break free from them.I also share a few great resources to help you, the founder, make it through the tough times.
2025-05-1611 minA Founder's Lab2 Tools That Changed My Sales Calls Forever + New Sales FrameworkStruggling to stay sharp on sales calls? In this video, Iāll walk you through my exact pre- and post-call process using Fathom.video and ChatGPTāthe two tools I never get on a sales call without. Youāll learn how to run smarter calls, prep faster, avoid rookie mistakes (like talking too much or asking cringey small talk questions), and actually close more deals. If you're doing any kind of sales calls, you need to watch this.ā
How to automate your call notesā
What NOT to do on a sales callā
How ChatGPT can act as your personal sales coach
2025-05-0917 minA Founder's LabWhy Iām No Longer Building This for ClientsWelcome to the reset.This trailer episode is where I tell the truth ā about how this show started, what it was originally meant to be, and why Iām shifting direction now.I originally launched this podcast to support my consulting business in the B2B space (which I still run). But somewhere along the way, I realized I wanted to speak to a different group:Founders. Creators. Consultants. The ones building something new ā and trying to do it smart.In this episode, Iāll share a bit about my journey ā from corporate...
2025-05-0203 min
A Founder's LabšØ How to Avoid Getting Burned by a Marketing Consultant or AgencyAll too often I hear so many small and medium businesses getting ripped off from their marketing agencies. In this episode, I'll share with you 11 Things to Look Out for and I'll address what to do if you were burned by one of these bad agencies.
Show Notes:
Recommended Links:
1. Amplify your brand head over to bartoliconsulting.com/amplify to take advantage of my free 3 part video series on helping you amplify your brand.
2. Head over to my YouTube channel https://www.youtube.com/@janetbartoli
2025-02-2831 min
A Founder's Lab1:1 With Adam Levin of Information ExpertsToday I am interviewing Adam Levin, founder of Information Experts and NexCo National Adam has been in business since the late ā90s - heās been in the website building game for some time, lots has of course changed, and he shares a few really insightful and helpful bits for those of you just getting started.
You can reach Adam via email alevin@informationexperts.com
Or by visiting his website, informationexperts.com
2025-02-0720 min
A Founder's LabMindset - Imposter Syndrome: Breaking Free as a FounderEver feel like you're not qualified to lead your business, even though the results speak for themselves? Youāre not alone. Imposter syndrome is a hidden battle that affects even the most successful founders
2025-01-3124 min
A Founder's LabSurvive 2025: Stop Relying on Just Google to Find CustomersAre you still relying solely on Google Search to drive customers to your business?
In this episode, we deliver a wake-up call for business owners stuck in the one-channel mindset.
As we enter 2025, the digital marketing landscape has shifted dramatically, with platforms like ChatGPT, YouTube, TikTok, and Instagram becoming essential for customer discovery.
Find out why your old strategies are no longer enough and uncover three critical steps to diversify your marketing efforts, avoid declining sales, and future-proof your growth. Tune in for actionable insights that will keep your business ahead of the curve.
Join me Live on YouTube...
2025-01-2428 min
A Founder's LabEp 7: Skills: What's Your Business' Video Marketing Plan?Create a 90-day video content plan for your business to stay on track and determine what content is most effective. This will also give you data to analyze and improve upon.
Make sure the content has a clear goal and mix of video and written text, focusing on middle-of-funnel information that AI cannot answer.
Stick to a consistent publishing schedule and use YouTube as a platform to reach and engage with your audience.
Also, consider monetizing your channel if your audience is actively watching and engaging In this episode, Janet discusses the importance of video marketing for businesses today. She...
2024-12-2016 min
A Founder's LabMindset: Bold Goals, Big Wins: Setting Yourself Up for Success in 2025As we close out 2024, itās time to reflect, reset, and get bold with our goals for 2025. In this episode, I dive into the power of goal-setting, why writing them down increases your chances of success by 42%, and the creative ways I track progress throughout the yearālike my favorite āpost-it note in a jarā method.
Weāll explore how mindset can be your biggest asset or barrier, with insights from Amy Porterfield and Dr. Benjamin Hardy on setting goals that scare you and using time as a flexible tool for growth.
Iāll challenge you to identify one audacious goal that wi...
2024-12-0611 min
The Social Work PivotThe Path to Leadership: Angie Bartoli on Her Research into Becoming a Social Work ManagerSend us a textEpisode Description:In this inspiring episode of The Social Work Pivot Podcast, Janet sits down with Angie Bartoli, an accomplished social worker, academic, and author of Becoming a Social Work Manager. Drawing on her extensive career and doctoral research, Angie shares valuable insights into the transition from practitioner to manager and how she found her passion in academia.Whether youāre considering a career in academia, aiming for a managerial role, or just seeking fresh inspiration, this episode is packed with actionable advice and encouragement to help yo...
2024-11-2744 min
A Founder's LabFail Fast, Succeed Faster: The Founderās Mindset You NeedIn this episode, we dive into the mindset every founder needs to embrace: failure isnāt the enemy; itās the path to success.
I share lessons from my own entrepreneurial journey, including how ditching traditional proposals for a strategic assessment transformed my business.
Weāll look at Sir James Dysonās 5,000 prototypes, discuss why persistence always beats giving up, and explore the powerful insights from You2 by Price Pritchett, PhD. Iāll even read a pivotal excerpt on āSeeking Failureā from page 25 of this game-changing book.
Ready to reframe failure as your biggest ally? Letās get started!
Links to my recommende...
2024-11-2210 min
A Founder's LabWhy Most Small Business Marketing Fails (and How to Do It Right)Common mistakes small business owners make with marketing, such as hiring unqualified interns or outsourcing without a clear strategy.
The importance of creating a marketing plan, determining your messaging, and consistently delivering content.
Why consistency and measurement are critical to building traction in digital marketing.
The value of starting small, testing strategies yourself, and hiring experts only after establishing a proven model.
Recommended Resources:
Justin Welsh's "The Saturday Solopreneur" newsletter. justinwelsh.me
Insights from Rand Fishkin, founder of SparkToro.
The BCG's Digital Marketing Assessment for a custom 6-month plan to improve your online presence and audience engagement.
2024-11-1624 min
A Founder's LabFrom Corporate Climb to Purpose-Driven Business: Founder Story - Janet BartoliIn this special 1:1 episode of The Founder's Lab, Janet Bartoli, founder of The Bartoli Consulting Group, takes the spotlight, sharing her unique journey from corporate marketing to building her own business.
Janet opens up about pivotal moments, mindset shifts, and the lessons that have shaped her as a founder. She also offers insights for aspiring entrepreneurs, highlighting the value of resilience, purpose, and aligning business goals with personal values.
Links: www.bartoliconsulting.com/amplify to sign up to a Free 3 Video training.
Head over to my youtube channel @janetbartoli
2024-11-0819 min
A Founder's LabMindset: The Lonely Road of Entrepreneurship: Quieting the Mind and Finding Your Tribe.Feeling isolated as a business owner? Youāre not alone. In this episode of A Founders Lab, I, Janet Bartoli, explore the deep sense of disconnection that can come with entrepreneurshipāand how to find your way through it.
If your friends and family donāt understand your business struggles, or youāre surrounded by advice but missing genuine connections, this mindset session is for you.
Weāll dig into the reasons behind that endless mind chatter, the need to connect with like-minded people, and ways to shift your mindset for growth.
Whether youāre up late with thoughts about your latest...
2024-11-0115 min
A Founder's LabEP 1: Skills Omnichannel vs. Multichannel: Which Strategy Works Best for Small Business?Most small business owners focus on 1 marketing activity or channel - But, Marketing campaigns using at least three channels or platforms have a 494% higher order rate than single-channel campaigns. I'll help you realize the differences and how to get started.
2024-11-0124 min
A Founder's LabIntroducing: A Founder's Lab with Janet BartoliWelcome to A Founder's Lab! Iām your host, Janet Bartoliāa 20-year search marketing veteran, business consultant, and founder. In this podcast, we explore the three pillars of success: mastering skills, cultivating the entrepreneurial mindset, and learning from 1:1 conversations with industry experts and fellow business owners.
Each episode will focus on one of the following critical business growth buildersā¦ mindset, strategy, and skills specifically designed for founders of businesses generating less than $5 million annually.
Some weeks, Iāll dive deep into topics like growing your business without financial backing, handling the stress of maintaining consistent growth, and leveraging masterminds. Weāll co...
2024-10-1801 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business665: Creating a WINNING marketing mix with SEO (and how AI WILL change the landscape!) w/ Janet BartoliIn today's episode weāre joined by a very special guest, Janet Bartoli, who is here to share her expertise on a topic that is constantly evolving yet crucial for any business's success: Search Engine Optimization. Janet breaks down the common misconceptions surrounding SEO and emphasizes why it is far from dead. Throughout the conversation, we explore strategies to leverage content on platforms like YouTube, conduct comprehensive website audits, and analyze competitors' tactics to improve organic search rankings. Janet also stresses the importance of understanding customer needs and creating valuable content to build trust with prospective clients. We dive in...
2023-09-0642 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business665: Creating a WINNING marketing mix with SEO (and how AI WILL change the landscape!) w/ Janet BartoliIn today's episode weāre joined by a very special guest, Janet Bartoli, who is here to share her expertise on a topic that is constantly evolving yet crucial for any business's success: Search Engine Optimization. Janet breaks down the common misconceptions surrounding SEO and emphasizes why it is far from dead. Throughout the conversation, we explore strategies to leverage content on platforms like YouTube, conduct comprehensive website audits, and analyze competitors' tactics to improve organic search rankings. Janet also stresses the importance of understanding customer needs and creating valuable content to build trust with prospective clients. We dive in...
2023-09-0642 min
You Own the Experience Podcast3 tips to Setup your Recruiting Website for Inbound Marketing with Janet BartoliThis week LJ and Rob sat down with Janet Bartoli, Found of Bartoli Consulting.
Janet and her team focus on helping recruiting & staffing companies use inbound marketing to attract top talent & clients.
Janet believes the first step for inbound is to get your website set up for success.
Here are Janetās three tips:
1. User Experience - Navigational ease and logical user interface that transforms users into customers seamlessly & immediately informs theĀ visitor who you are and who you help.2. Visibility - An...
2023-08-2930 min
The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business LeadersEpisode 56:Janet Bartoli | Bartoli Consulting GroupIt is truly a pleasure to welcome Janet Bartoli of Bartoli Consulting Group, to The Cashflow Show.Ā In this episode, your host Clayton M Coke sits down with Janet Bartoli to discuss; Starting at Accenture,outsourcing the ironing,Ogilvy+Mather, history of SEO, organic search,working with clients, women in business, The perils of ChatGPT & the joys of R.E.M!Ā Janet Bartoli can be found here:Website:Ā https://bartoliconsulting.com Ā Ā Ā Ā Ā Ā Ā Ā Email:janet@bartoliconsulting.com LinkedIn: https://www.linkedin.com/in/janetbartoli/Ā Janet Bartoli ās Favourite books? Eckhart Tolle | The Po...
2023-07-0149 min
Believe you can because you can!277. Busting The SEO Myth about āKeywordsā with Janet BartoliKeywords are integral part of SEO. Or not? Google launched and updated many updates to understand usersā intent and ranking the best possible content in the top 10. Adding keywords to content is not important compared to 10 years ago techniques, but finding keywords is still important because of the following: Finding the right topics.ā¦
2022-09-1543 min
Curators Club58. 4 Foolproof ways to improve your site's ranking on Google using SEOanet Bartoli is a Managing Partner of The Bartoli Consulting Ā Janet has over 25 years experience in digital marketing and a deep expertise in natural search optimization & strategy. Janet has a wide variety of experiences in both strategy and implementation, and has been at the forefront of the ever-changing digital marketing landscape, assisting large enterprises achieve their online marketing goals through a mix of online marketing strategy, analytics and optimization. Ā Today, she talks about the best tips on optimizing your website using search engine optimization: Ā 1. Content strategy - Dev...
2021-04-1445 min
The Page 2 Podcast: An SEO Podcastš„ From Freelance to Founder: Janet Bartoli on Building SEO Teams, Scaling Enterprise & Staying Sane - Episode #15In this episode, I talk with Janet Bartoli, Managing Partner, Strategic SEO Lead, and SEO Educator at Strategy Rework ā a company dedicated to helping in-house SEOās become successful. If youāve ever battled impostor syndrome, struggled to communicate value, or wondered how to price your SEO servicesāthis oneās for you.Janet has been doing SEO since the early 2000ās and has basically done everything from In-House, to Agency, to Consulting, to Speaking, and to educating. We talk about what itās like to be the lead client-facing SEO across all major accounts, what itās like to lead a...
2019-03-131h 17