Shows
Optimized: A Marketing Performance Podcast48 - Budget Optimization w/ Katie NelsonIn this episode of Optimized!, Katie Nelson https://www.linkedin.com/in/katie-nelson-69597a5/ from Lustra Multifamily Consulting shares expert insights on optimizing marketing budgets, performance-driven strategies, and building a strong brand foundation in multifamily property management.Main Topics:- Building intentional, flexible marketing budgets with contingency planning- The importance of analyzing fees and transparency to increase trust and lead quality- Leveraging the marketing funnel, brand foundation, and reputation for sustained success- How to protect performance levers like leasing velocity, lead quality, and rent integrity during budget tightening- Practical...
2026-04-2750 minOptimized: A Marketing Performance Podcast48 - From Lease-ups to Long-term Savings: The Power of Data-Driven ScreeningIn this episode, Janet Rosseth interviews Jess Tierney https://www.linkedin.com/in/jltierney/ from Verifast https://www.linkedin.com/company/getverifast/ to explore innovative solutions in fraud detection within the multifamily industry. Jess shares her journey from property management to proptech innovation and Verifast’s unique approach to transparent and configurable screening that reduces fraud and provides valuable data insights for operators.The conversation dives into how data influences marketing strategy and applicant quality, the significance of bank data linking for fraud detection, best practices for pilots, and future industry trends and advice for operators on sc...
2026-04-1442 minOptimized: A Marketing Performance Podcast47 - Resident Experience - Letting Data be Your GuideIn this episode, Anne Baum https://www.linkedin.com/in/annebaum1/ from Town Properties shares how data-driven strategies and KPIs can transform the resident experience in multifamily. Discover practical insights on measuring brand, improving resident satisfaction, and leveraging AI tools for better decision-making.Chapters00:00 Introduction to the Resident Experience04:56 Data-Driven Insights on Resident Experience09:50 Measuring the Resident Journey17:05 Focus Groups and Resident Feedback24:40 Ownership of the Resident Experience27:47 Enhancing Resident Engagement29:44 Measuring Success: Satisfaction and Community31:05 Linking Improvements to Financial Metrics33:18 Sustaining Progress: Year Two Plans35:45 Building Trust...
2026-04-0750 minOptimized: A Marketing Performance Podcast46 - Resident Experience: Everyone in the Organization Owns It! With GoldOllerIn this episode, Lisa Moore https://www.linkedin.com/in/lisa-moore-4a076827 from GoldOller https://www.linkedin.com/company/goldoller-real-estate-investments/ shares insights on creating a long-term, engaging resident and employee experience, leveraging technology, and fostering a supportive company culture. Discover how GoldOller's innovative approach enhances retention, brand loyalty, and operational success.Chapters02:21 Lisa Moore's Background and Role at GoldOller04:22 GoldOller's Presence at NAA Conference07:36 Defining the Resident Experience and Ownership09:04 The Role of Technology in Resident and Employee Experience12:17 Measuring Success and Retention Impact21:41 Long-term Employee and Resident Growth Strategies27:22 Handoff...
2026-03-3042 minOptimized: A Marketing Performance Podcast46 - Resident Experience: The Power of Intentional Programming with Gallery ResidentialJoin Janet Rosseth https://www.linkedin.com/in/janetrosseth/ in a deep dive with Melania Armenta https://www.linkedin.com/in/melaniaarmenta/ from Gallery Residential as they explore innovative resident experience programs, including the impactful Artist in Residence initiative, and how these efforts are transforming multifamily communities.This Episode is brought to you by PERQ. PERQ is an AI-powered digital marketing platform that captures and converts high-intent website traffic, Drives 2–3X more qualified leads using proprietary AI. PERQ Optimizes existing marketing spend by feeding real-time visitor data back into paid search campaigns and Integrates with your current we...
2026-03-2341 minOptimized: A Marketing Performance PodcastBuilding a culture of collaboration and trust: Insights from Julese Dortch.In this episode of Optimized, host Janet Rosseth and guest Julese Dortch https://www.linkedin.com/in/jdortch/ delve into the intricacies of portfolio marketing within the multifamily sector. They explore Julisse's journey from retail to multifamily marketing, the importance of understanding marketing responsibilities, and the critical role of reputation management. The conversation emphasizes the need for internal audits, building trust with teams, and the significance of user experience. They discuss various marketing team structures, the necessity of leading by influence, and strategies for scaling marketing efforts effectively. The episode concludes with practical tips for marketers, including the use...
2026-03-0252 minOptimized: A Marketing Performance Podcast043 - Revolutionizing Multifamily Marketing: Insights from Justin GodwinIn this episode of the Optimized podcast, host Janet Rosseth welcomes Justin Godwin, https://www.linkedin.com/in/justinmgodwin/ Director of Marketing Strategy and Innovation at Cushman & Wakefield, to discuss the evolving landscape of marketing in the multifamily sector. The conversation kicks off with Justin sharing his journey into the industry, which began nearly two decades ago when he stumbled into a marketing role while signing a lease. As the discussion unfolds, Justin highlights the critical role of marketing in driving qualified leads and enhancing the on-site experience, emphasizing the need for a synergistic relationship between marketing and operations...
2026-02-2350 minOptimized: A Marketing Performance Podcast042 - Marketing as a Partner; Insights with Josh HinchleyIn this episode of Optimize, host Janet Rosseth speaks with Josh Hinchley, https://www.linkedin.com/in/joshhinchley/ VP of Leasing and Marketing at Sentinel Properties, about the intricacies of multifamily marketing. They discuss Josh's journey in the industry, the role of marketing in property management, and the importance of collaboration with on-site teams. The conversation also covers key performance indicators, the four P's of marketing strategy, and innovative initiatives like concierge services to enhance resident experience. Josh shares valuable insights for new marketers and emphasizes the importance of continuous learning and networking in the industry.Chapters00:00...
2026-02-1643 minOptimized: A Marketing Performance Podcast2025 Wrap Up: All Things MMNFind it here! The unofficial, unscripted recap of 2025 with MMN! Host Janet Rosseth turned the mics on MMN founder Mike Brewer, and VP of Marketing & Sales, Jennifer Carter to discuss what has evolved - including the increase in podcast hosts, the importance of community and relationships in the industry, and the strategies for sponsorship and marketing. The conversation also highlights the significance of authentic conversations and the role of influencers in shaping the industry. Looking ahead to 2026, they share plans for new initiatives and events, emphasizing the importance of collaboration and storytelling.00:00 Introduction to Multifamily Media Network03:39...
2025-12-2955 minOptimized: A Marketing Performance Podcast040 - Marketing Acceleration with Amy BarricelliIn this episode of Optimized, host Janet Rosseth speaks with Amy Baricelli, SVP of Sales Acceleration at RR Living, about the evolving landscape of marketing in the multifamily housing industry. They discuss the importance of structuring marketing departments to be proactive, the integration of AI in marketing strategies, and the need for continuous training and data-driven decision-making. Amy shares insights on how her team focuses on enhancing resident experiences and the critical feedback loops between marketing and operations. The conversation also touches on personal optimization and the future trends in marketing.00:00 Introduction to Marketing Evolution03:51 The Role...
2025-12-1547 minOptimized: A Marketing Performance Podcast039 - Marketing & Maintenance: The Unexpected Power Couple with Mark CukroIn this episode of Optimized, host Janet Rosseth speaks with Mark Cukro, a maintenance expert and consultant, about the critical relationship between marketing and maintenance in the property management industry. They discuss Mark's extensive experience in the field, the importance of training for maintenance teams, and how personal experiences, such as an apartment search with his daughter, highlight the significance of customer service.00:00 Introduction to Maintenance and Marketing Synergy03:56 Mark Cukro's Journey in the Industry06:52 The Importance of Training in Maintenance09:51 A Personal Experience: Apartment Hunting with My Daughter12:42 First Impressions Matter: The Tour...
2025-12-081h 01Optimized: A Marketing Performance Podcast038 - Navigating the Impact of AI in Brand Experience, with Nicholas PutzIn this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Nicholas Putz, Director of Marketing at Wanguard Partners and Chair of their AI & Technology Committee. Together, they unpack how artificial intelligence is transforming multifamily marketing—from prospect engagement to data governance. Nicholas shares how the next era of search, powered by AI tools like ChatGPT and Gemini, is shifting the way residents discover properties, and why marketers must prepare now for this new landscape. They also discuss the balance between curiosity and skepticism when adopting new tools, the importance of internal guardrails to pr...
2025-10-2945 minOptimized: A Marketing Performance Podcast037 - The Intersection of Marketing and Change ManagementWhat happens when a seasoned hospitality leader steps into the world of multifamily marketing? 🌐 In this episode of Optimized, host Janet Rosseth sits down with David Keinert, https://www.linkedin.com/in/dkeinert/ Executive Vice President at Aeon, to unpack how marketing drives transformation — not just in business, but in people and culture.From navigating organizational change to redefining the customer experience in affordable and nonprofit housing, David shares how strong leadership, clear communication, and data-driven marketing can bridge the gap between departments and move companies forward. You’ll also hear how AI and continuous learning are reshaping the fut...
2025-10-2040 min
Multifamily Media Network037 - The Intersection of Marketing and Change ManagementWhat happens when a seasoned hospitality leader steps into the world of multifamily marketing? 🌐 In this episode of Optimized, host Janet Rosseth sits down with David Keinert, https://www.linkedin.com/in/dkeinert/ Executive Vice President at Aeon, to unpack how marketing drives transformation — not just in business, but in people and culture.From navigating organizational change to redefining the customer experience in affordable and nonprofit housing, David shares how strong leadership, clear communication, and data-driven marketing can bridge the gap between departments and move companies forward. You’ll also hear how AI and continuous learning are reshaping the fut...
2025-10-2040 minOptimized: A Marketing Performance Podcast036 - Differentiating in Student HousingWhat makes student housing more than just a place to sleep? 💡 It’s about creating a community where students feel seen, supported, and inspired. In this episode, host Janet Rosseth sits down with Alyson Fitzpatrick https://www.linkedin.com/in/alyson-fitzpatrick/ of Subtext Student Housing to dive deep into what makes student living unforgettable — from innovative branding to wellness-focused resident experiences.With over 15 years of experience in student and multifamily housing, Alyson shares how Subtext has turned move-in day into a “wow” moment, how they keep up with evolving marketing trends, and how focusing on wellness and community keeps resid...
2025-10-1450 minMultifamily Media Network036 - Differentiating in Student HousingWhat makes student housing more than just a place to sleep? 💡 It’s about creating a community where students feel seen, supported, and inspired. In this episode, host Janet Rosseth sits down with Alyson Fitzpatrick https://www.linkedin.com/in/alyson-fitzpatrick/ of Subtext Student Housing to dive deep into what makes student living unforgettable — from innovative branding to wellness-focused resident experiences.With over 15 years of experience in student and multifamily housing, Alyson shares how Subtext has turned move-in day into a “wow” moment, how they keep up with evolving marketing trends, and how focusing on wellness and community keeps resid...
2025-10-1450 minMultifamily Media Network035 - The Future of Property Management with Alyssa CrinieriWhat can running teach us about leadership? And how can the right technology transform the way we approach property management?In this episode of Optimized, host Janet Rosseth sits down with Alyssa Crinieri, VP of Sales at Elevate OS, to explore the unexpected parallels between endurance running and leading in the multifamily industry. Alyssa shares her personal journey, the role mindset plays in success, and how Elevate OS is redefining client satisfaction and resident retention with innovative, people-first technology.It’s a conversation about resilience, accountability, and the future of property management you won’t want to miss...
2025-09-0842 minOptimized: A Marketing Performance Podcast035 - The Future of Property Management with Alyssa CrinieriWhat can running teach us about leadership? And how can the right technology transform the way we approach property management?In this episode of Optimized, host Janet Rosseth sits down with Alyssa Crinieri, VP of Sales at Elevate OS, to explore the unexpected parallels between endurance running and leading in the multifamily industry. Alyssa shares her personal journey, the role mindset plays in success, and how Elevate OS is redefining client satisfaction and resident retention with innovative, people-first technology.It’s a conversation about resilience, accountability, and the future of property management you won’t want to miss...
2025-09-0842 minMultifamily Media Network034 - Navigating the Future of Multifamily MarketingMarketing in the multifamily industry is evolving faster than ever. Between shifting agency models, the rise of AI, and the growing demand for personalized customer experiences, today’s marketers face both incredible opportunities and real challenges.In this episode, host Janet Rosseth sits down with Doug Stuckey to unpack his journey across both the operator and vendor sides of the business. Together, they explore how multifamily marketing has transformed—from the dominance of ILS to the power of agency partnerships—and why leadership, adaptability, and trust are more critical than ever in driving long-term retention and growth.Get re...
2025-08-1946 minOptimized: A Marketing Performance Podcast034 - Navigating the Future of Multifamily MarketingMarketing in the multifamily industry is evolving faster than ever. Between shifting agency models, the rise of AI, and the growing demand for personalized customer experiences, today’s marketers face both incredible opportunities and real challenges.In this episode, host Janet Rosseth sits down with Doug Stuckey to unpack his journey across both the operator and vendor sides of the business. Together, they explore how multifamily marketing has transformed—from the dominance of ILS to the power of agency partnerships—and why leadership, adaptability, and trust are more critical than ever in driving long-term retention and growth.Get re...
2025-08-1846 minMultifamily Media NetworkThe Power of Communication: Leading with Clarity, Empathy, and InfluenceClear, intentional communication is the backbone of successful leadership, marketing, and team collaboration. In this month-end June episode of the Viewpoints podcast, hosts Paul Rhodes, Chris Caramanica, Mary Gwyn, and Janet Rosseth take a deep dive into the art and strategy of effective communication in the multifamily space. Whether you're leading on-site teams, influencing stakeholders, or aligning with cross-functional departments, this episode is packed with practical wisdom for making your message matter.From mastering upward communication to using visual tools that clarify and inspire, the conversation covers the nuances of corporate dialogue in real-world...
2025-07-3142 minMultifamily Media Network007 - The Power of Communication: Leading with Clarity, Empathy, and InfluenceClear, intentional communication is the backbone of successful leadership, marketing, and team collaboration. In this month-end June episode of the Viewpoints podcast, hosts Paul Rhodes, Chris Caramanica, Mary Gwyn, and Janet Rosseth take a deep dive into the art and strategy of effective communication in the multifamily space. Whether you're leading on-site teams, influencing stakeholders, or aligning with cross-functional departments, this episode is packed with practical wisdom for making your message matter.From mastering upward communication to using visual tools that clarify and inspire, the conversation covers the nuances of corporate dialogue in real-world...
2025-07-3142 minOptimized: A Marketing Performance Podcast033 - AList Runs For TX - Turning Miles into Impact - with Mike WolberWhat if a simple idea, a shared goal, and a Google Form could raise over $47,000 in days? In this special episode of Optimized!, host Janet Rosseth talks with Mike Wolber, Chief Sales Officer at Apartment List, about an incredible grassroots effort that brought the multifamily community together for a cause greater than business.When devastating floods hit Central Texas, Mike and his team launched A-List Runs for Texas — a spontaneous initiative that quickly turned into a nationwide campaign. With over 3,500 miles logged and 59 donors united by a hashtag and heart, this episode is a powerful reminder of what’s po...
2025-07-1619 minMultifamily Media Network033 - AList Runs For TX - Turning Miles into Impact - with Mike WolberWhat if a simple idea, a shared goal, and a Google Form could raise over $47,000 in days? In this special episode of Optimized!, host Janet Rosseth talks with Mike Wolber, Chief Sales Officer at Apartment List, about an incredible grassroots effort that brought the multifamily community together for a cause greater than business.When devastating floods hit Central Texas, Mike and his team launched A-List Runs for Texas — a spontaneous initiative that quickly turned into a nationwide campaign. With over 3,500 miles logged and 59 donors united by a hashtag and heart, this episode is a powerful reminder of what’s po...
2025-07-1619 minOptimized: A Marketing Performance Podcast032 - Unpacking the Multifamily Marketing Landscape with Trevor ParkWhat if the key to better marketing and stronger industry relationships isn’t louder booths or bigger budgets—but smarter, more intentional conversations? In this forward-thinking episode of Optimized!, host Janet Rosseth welcomes Trevor Park, founder of Uni Marketing, to talk about his journey through the multifamily industry, takeaways from the Apartmentalize conference, and what the future holds for PropTech networking and productivity.Trevor shares what’s broken in the world of trade shows and why operator-centric experiences are the future. From integrating AI like ChatGPT into your daily workflow to tracking resident data more effectively, this episode is pac...
2025-07-1444 minMultifamily Media Network032 - Unpacking the Multifamily Marketing Landscape with Trevor ParkWhat if the key to better marketing and stronger industry relationships isn’t louder booths or bigger budgets—but smarter, more intentional conversations? In this forward-thinking episode of Optimized!, host Janet Rosseth welcomes Trevor Park, founder of Uni Marketing, to talk about his journey through the multifamily industry, takeaways from the Apartmentalize conference, and what the future holds for PropTech networking and productivity.Trevor shares what’s broken in the world of trade shows and why operator-centric experiences are the future. From integrating AI like ChatGPT into your daily workflow to tracking resident data more effectively, this episode is pac...
2025-07-1444 minMultifamily Media Network031 - Building a Community for Career GrowthFeeling stuck in your job search? Wondering how to break through the noise and be seen by the right decision-makers? In this insightful episode of Optimized!, host Janet Rosseth sits down with Kelsi Cory, executive search leader and founder of Leaders on Deck, to unpack what it takes to rise above in today’s crowded job market—especially for marketers and executives navigating shifting roles and expectations.Kelsi brings powerful insights into how the landscape of real estate, marketing, and leadership is evolving, and why community-driven support, personal branding, and repositioning strategies are more crucial than ever. Whether you...
2025-06-0246 minOptimized: A Marketing Performance Podcast031 - Building a Community for Career GrowthFeeling stuck in your job search? Wondering how to break through the noise and be seen by the right decision-makers? In this insightful episode of Optimized!, host Janet Rosseth sits down with Kelsi Cory, executive search leader and founder of Leaders on Deck, to unpack what it takes to rise above in today’s crowded job market—especially for marketers and executives navigating shifting roles and expectations.Kelsi brings powerful insights into how the landscape of real estate, marketing, and leadership is evolving, and why community-driven support, personal branding, and repositioning strategies are more crucial than ever. Whether you...
2025-06-0246 minMultifamily Media Network030 - Navigating the PropTech Landscape with Shelley RobinsonIs your tech stack helping you grow—or slowing you down? In this timely episode of Optimized!, host Janet Rosseth sits down with Shelley Robinson to dive into the fast-changing world of PropTech and its impact on the multifamily industry. From integration headaches to tech fatigue, from AI to automation, Shelley brings clarity to the complexity and shares why the future of property management depends on streamlined systems and smarter decisions.As a seasoned professional who’s grown from leasing agent to PropTech strategist, Shelley offers valuable insights on navigating the staffing crisis, managing rising resident expectations, and maki...
2025-05-1935 minOptimized: A Marketing Performance Podcast030 - Navigating the PropTech Landscape with Shelley RobinsonIs your tech stack helping you grow—or slowing you down? In this timely episode of Optimized!, host Janet Rosseth sits down with Shelley Robinson to dive into the fast-changing world of PropTech and its impact on the multifamily industry. From integration headaches to tech fatigue, from AI to automation, Shelley brings clarity to the complexity and shares why the future of property management depends on streamlined systems and smarter decisions.As a seasoned professional who’s grown from leasing agent to PropTech strategist, Shelley offers valuable insights on navigating the staffing crisis, managing rising resident expectations, and maki...
2025-05-1935 minMultifamily Media Network029 - Navigating Career Transitions Effectively with Steve MatreWhat if the biggest risk you could take in your career… is not taking one at all? In this empowering episode of Optimized!, host Janet Rosseth sits down with multifamily industry expert Steve Matre https://www.linkedin.com/in/stevematre to unpack the truth about career growth, loyalty, and the mindset shifts required to thrive in a constantly evolving workplace.Whether you’re climbing the ladder, shifting industries, or just trying to figure out your next step, this conversation will challenge everything you thought you knew about success. Steve shares his unconventional career journey, the power of self-investment, and...
2025-05-0546 minOptimized: A Marketing Performance Podcast029 - Navigating Career Transitions Effectively with Steve MatreWhat if the biggest risk you could take in your career… is not taking one at all? In this empowering episode of Optimized!, host Janet Rosseth sits down with multifamily industry expert Steve Matre https://www.linkedin.com/in/stevematre to unpack the truth about career growth, loyalty, and the mindset shifts required to thrive in a constantly evolving workplace.Whether you’re climbing the ladder, shifting industries, or just trying to figure out your next step, this conversation will challenge everything you thought you knew about success. Steve shares his unconventional career journey, the power of self-investment, and...
2025-05-0546 minOptimized: A Marketing Performance Podcast028 - The Endurance Mindset with Kadi Mancuso RiceWhat do endurance running and leadership in business have in common? More than you think. In this energizing episode of Optimized!, hosts Janet Rosseth and Kadi Mancuso Rice https://www.linkedin.com/in/kdmancuso/ lace up to explore how lessons learned on the track mirror the realities of property management, marketing, and personal growth.From setting the pace with daily disciplines to knowing when to pause, pivot, or push forward, this conversation dives deep into how resilience, reflection, and routine shape high performers—both on the pavement and in the boardroom. Whether you're leading a team, training fo...
2025-04-2136 minMultifamily Media Network028 - The Endurance Mindset with Kadi Mancuso RiceWhat do endurance running and leadership in business have in common? More than you think. In this energizing episode of Optimized!, hosts Janet Rosseth and Kadi Mancuso Rice https://www.linkedin.com/in/kdmancuso/ lace up to explore how lessons learned on the track mirror the realities of property management, marketing, and personal growth.From setting the pace with daily disciplines to knowing when to pause, pivot, or push forward, this conversation dives deep into how resilience, reflection, and routine shape high performers—both on the pavement and in the boardroom. Whether you're leading a team, training fo...
2025-04-2136 minMultifamily Media Network027 - Revolutionizing Multifamily Housing: Centralization and SpecializationIs the multifamily industry learning the right lessons from hospitality? As technology reshapes leasing, centralization and role specialization are becoming game-changers—but how do they impact customer experience and resident retention?In this episode of Optimized! A Marketing Performance Podcast, host Janet Rosseth sits down with Stephanie Versin https://www.linkedin.com/in/stephanieversin/ , founder of SLG Consulting, to explore the evolving landscape of multifamily housing. They discuss how PropTech is both an opportunity and a challenge, why leasing teams must focus on brand loyalty, and how marketing and leasing can work together to create seamless customer experiences. If...
2025-03-3129 minOptimized: A Marketing Performance Podcast027 - Revolutionizing Multifamily Housing: Centralization and SpecializationIs the multifamily industry learning the right lessons from hospitality? As technology reshapes leasing, centralization and role specialization are becoming game-changers—but how do they impact customer experience and resident retention?In this episode of Optimized! A Marketing Performance Podcast, host Janet Rosseth sits down with Stephanie Versin https://www.linkedin.com/in/stephanieversin/ , founder of SLG Consulting, to explore the evolving landscape of multifamily housing. They discuss how PropTech is both an opportunity and a challenge, why leasing teams must focus on brand loyalty, and how marketing and leasing can work together to create seamless customer experiences. If...
2025-03-3129 minOptimized: A Marketing Performance Podcast026 - Leveraging Technology for a Better Leasing Experience with Eden ChaiIn a world where technology is reshaping the leasing process, is your marketing truly optimized—or is it creating more friction? The multifamily industry is facing a shift, where data insights, lead engagement, and communication strategies are more crucial than ever. But with market pressures and automation taking center stage, are we overlooking the most powerful tool of all—human connection?In this episode of Optimized! A Marketing Performance Podcast, hosts Janet Rosseth and Eden Chai https://www.linkedin.com/in/eden-chai/?originalSubdomain=ca dive deep into the challenges of multifamily marketing and leasing. They explore why...
2025-03-2445 minMultifamily Media Network026 - Leveraging Technology for a Better Leasing Experience with Eden ChaiIn a world where technology is reshaping the leasing process, is your marketing truly optimized—or is it creating more friction? The multifamily industry is facing a shift, where data insights, lead engagement, and communication strategies are more crucial than ever. But with market pressures and automation taking center stage, are we overlooking the most powerful tool of all—human connection?In this episode of Optimized! A Marketing Performance Podcast, hosts Janet Rosseth and Eden Chai https://www.linkedin.com/in/eden-chai/?originalSubdomain=ca dive deep into the challenges of multifamily marketing and leasing. They explore why...
2025-03-2445 minMultifamily Media Network025 - The Synergy Between Marketing and Operations with Cory LeschelWhat makes a multifamily property stand out in a competitive market? Is it the amenities, the marketing strategy, or the resident experience? According to Cory Leschel,https://www.linkedin.com/in/coryleschel/ it’s all about the perfect synergy between operations and marketing.In this episode of Optimized, host Janet Rosseth sits down with Cory, a regional director at Gallery Residential, to discuss his journey in the multifamily industry and how he’s redefining property management. From creating hospitality-driven resident experiences to managing multiple lease-ups, Cory shares the strategies that help properties thrive. He also opens up about pers...
2025-03-1033 minOptimized: A Marketing Performance Podcast025 - The Synergy Between Marketing and Operations with Cory LeschelWhat makes a multifamily property stand out in a competitive market? Is it the amenities, the marketing strategy, or the resident experience? According to Cory Leschel, it’s all about the perfect synergy between operations and marketing.In this episode of Optimized, host Janet Rosseth sits down with Cory, a regional director at Gallery Residential, to discuss his journey in the multifamily industry and how he’s redefining property management. From creating hospitality-driven resident experiences to managing multiple lease-ups, Cory shares the strategies that help properties thrive. He also opens up about personal growth, leadership, and the impact of h...
2025-03-1033 minOptimized: A Marketing Performance Podcast024 - The Journey of Nurture Boss: From Idea to Impact with Jacob CarterThe world of multifamily marketing is evolving at lightning speed. With new technology, AI-driven automation, and shifting customer expectations, how can businesses stay ahead without losing the human touch?In this episode of Optimized, host Janet Rosseth sits down with Jacob Carter https://www.linkedin.com/in/jacobscarter/ , founder of Nurture Boss, to unpack the latest innovations in multifamily leasing and marketing. They dive into the delicate balance between automation and personalization, the impact of the pandemic on leasing practices, and why an omnichannel approach is key to success. Whether you're in the industry or just curious...
2025-02-2445 minOptimized: A Marketing Performance Podcast023 - Can't Live Without it Tools - Meet HelloData📊 Is manual data collection slowing you down? Imagine having accurate market insights in seconds instead of spending hours gathering and analyzing data. In this episode, host Janet Rosseth sits down with Marc Rutzen https://www.linkedin.com/in/marcrutzen/ , co-founder and CEO of HelloData https://www.linkedin.com/company/hellodata-ai/ , to discuss how automation is transforming the way multifamily professionals approach market surveys, pricing strategies, and property management.🚀 From startup lessons to product evolution, Marc shares insider insights on how HelloData is redefining efficiency, helping developers, operators, and marketers make smarter decisions—without the headache of manual data entry. W...
2025-02-1748 minMultifamily Media Network023 - Can't Live Without it Tools - Meet HelloData📊 Is manual data collection slowing you down? Imagine having accurate market insights in seconds instead of spending hours gathering and analyzing data. In this episode, host Janet Rosseth sits down with Marc Rutzen https://www.linkedin.com/in/marcrutzen/ , co-founder and CEO of HelloData https://www.linkedin.com/company/hellodata-ai/ , to discuss how automation is transforming the way multifamily professionals approach market surveys, pricing strategies, and property management.🚀 From startup lessons to product evolution, Marc shares insider insights on how HelloData is redefining efficiency, helping developers, operators, and marketers make smarter decisions—without the headache of manual data entry. W...
2025-02-1748 minMultifamily Media Network022 - Wildfires CaliforniaWhen natural disasters strike, they leave behind more than physical devastation—they impact lives, communities, and futures. In this eye-opening episode, Janet Rosseth dives into the aftermath of the recent LA fires and explores how communities can unite to support victims and rebuild. Discover the proactive steps you can take to prepare for future disasters and the importance of helping both the affected and the helpers.Janet shares powerful insights on creating a centralized hub of resources through the Multifamily Media Network, making it easier for individuals and organizations to contribute, recover, and prepare. This episode is no...
2025-01-1306 minOptimized: A Marketing Performance Podcast022 - Wildfires CaliforniaWhen natural disasters strike, they leave behind more than physical devastation—they impact lives, communities, and futures. In this eye-opening episode, Janet Rosseth dives into the aftermath of the recent LA fires and explores how communities can unite to support victims and rebuild. Discover the proactive steps you can take to prepare for future disasters and the importance of helping both the affected and the helpers.Janet shares powerful insights on creating a centralized hub of resources through the Multifamily Media Network, making it easier for individuals and organizations to contribute, recover, and prepare. This episode is no...
2025-01-1306 minMultifamily Media Network021 - 2024 Wrap-Up - Behind the Scenes of the Multifamily Media NetworkReflecting on 2024: Highlights, Growth & What’s Ahead for the Multifamily Media Network
Want to know how one platform united multifamily voices, amplified industry expertise, and created a ripple of impact in 2024? Stay tuned as we celebrate a phenomenal year and look ahead to even more in 2025!
In this episode of Optimized, host Janet Rosseth reflects on an incredible year for the Multifamily Media Network with special guest Jennifer Carter, VP of Marketing and Sales. Together, they unpack the journey of launching and growing this dynamic platform, which now boasts 20 niche podcasts, thousands of viewers/listeners, and a mission to em...
2024-12-3036 minOptimized: A Marketing Performance Podcast021 - 2024 Wrap-Up - Behind the Scenes of the Multifamily Media NetworkReflecting on 2024: Highlights, Growth & What’s Ahead for the Multifamily Media Network
Want to know how one platform united multifamily voices, amplified industry expertise, and created a ripple of impact in 2024? Stay tuned as we celebrate a phenomenal year and look ahead to even more in 2025!
In this episode of Optimized, host Janet Rosseth reflects on an incredible year for the Multifamily Media Network with special guest Jennifer Carter, VP of Marketing and Sales. Together, they unpack the journey of launching and growing this dynamic platform, which now boasts 20 niche podcasts, thousands of viewers/listeners, and a mission to em...
2024-12-3036 minMultifamily Media Network021 - 2024 Wrap-Up - Behind the Scenes of the Multifamily Media NetworkReflecting on 2024: Highlights, Growth & What’s Ahead for the Multifamily Media Network
Want to know how one platform united multifamily voices, amplified industry expertise, and created a ripple of impact in 2024? Stay tuned as we celebrate a phenomenal year and look ahead to even more in 2025!
In this episode of Optimized, host Janet Rosseth reflects on an incredible year for the Multifamily Media Network with special guest Jennifer Carter, VP of Marketing and Sales. Together, they unpack the journey of launching and growing this dynamic platform, which now boasts 20 niche podcasts, thousands of viewers/listeners, and a mission to em...
2024-12-2401 minOptimized: A Marketing Performance Podcast020 - Navigating the Senior Housing Marketing Landscape with Lacy JungmanOptimized | Senior Living Meets Multifamily — Insights from Lacy Jungman and Janet Rosseth
Welcome back to Optimized, your go-to podcast for all things multifamily marketing, PropTech innovation, and leadership growth. Hosted by Janet Rosseth, a 25-year multifamily marketing veteran, this episode dives deep into optimizing your personal and professional life by becoming 1% better every day.
Today, Janet sits down with Lacy Jungman, VP of Growth and Development at Heritage Communities, to uncover fascinating parallels between senior living and multifamily housing. Lacy brings 20 years of expertise specializing in senior housing, and together, they explore everything from empathy-driven sales strategies to the tr...
2024-12-1041 minMultifamily Media Network020 - Navigating the Senior Housing Marketing Landscape with Lacy JungmanOptimized | Senior Living Meets Multifamily — Insights from Lacy Jungman and Janet Rosseth
Welcome back to Optimized, your go-to podcast for all things multifamily marketing, PropTech innovation, and leadership growth. Hosted by Janet Rosseth, a 25-year multifamily marketing veteran, this episode dives deep into optimizing your personal and professional life by becoming 1% better every day.
Today, Janet sits down with Lacy Jungman, VP of Growth and Development at Heritage Communities, to uncover fascinating parallels between senior living and multifamily housing. Lacy brings 20 years of expertise specializing in senior housing, and together, they explore everything from empathy-driven sales strategies to the tr...
2024-12-1041 minOptimized: A Marketing Performance Podcast019 - Transforming Multifamily Marketing: The Power of CX with Laurel ZacherAre you ready to elevate your multifamily marketing strategy? Join Janet Rosseth and Laurel Zacher as they uncover game-changing insights into customer experience (CX) and its impact on resident retention and NOI.
Welcome to the Optimized Marketing Performance Podcast, brought to you by the Multifamily Media Network. In this episode, host Janet Rosseth, a 25+ year veteran in multifamily marketing, sits down with industry powerhouse Laurel Zacher to discuss the evolving role of CX in multifamily.
What You’ll Learn:
Why CX is the new frontier in multifamily marketing
How to map the customer journey to identify pain points and op...
2024-11-1755 minMultifamily Media Network019 - Transforming Multifamily Marketing: The Power of CX with Laurel ZacherAre you ready to elevate your multifamily marketing strategy? Join Janet Rosseth and Laurel Zacher as they uncover game-changing insights into customer experience (CX) and its impact on resident retention and NOI.
Welcome to the Optimized Marketing Performance Podcast, brought to you by the Multifamily Media Network. In this episode, host Janet Rosseth, a 25+ year veteran in multifamily marketing, sits down with industry powerhouse Laurel Zacher to discuss the evolving role of CX in multifamily.
What You’ll Learn:
Why CX is the new frontier in multifamily marketing
How to map the customer journey to identify pain points and op...
2024-11-1755 min
Feedback FatigueS1E7 - Dana Hill - How RangeWater Aligns Operations and FeedbackHow RangeWater Aligns Operations and FeedbackS1E7 features Dana Hill, Senior Director of Engagement at RangeWaterIn this episode of Feedback Fatigue, we cover:Importance of Feedback: Hill emphasized feedback as essential for performance, connection, and trust. She noted that Gen Z values transparency over perfection, with trustworthiness linked to an average rating rather than a perfect score.Operational Structure: Her day-to-day involves assessing resident concerns and online reputation data. RangeWater’s structured approach includes identifying properties needing improvement and celebrating top performers.Alignment Across Departments: Being part of...
2024-11-1238 minOptimized: A Marketing Performance Podcast018 - The Complexity in the Marketing Role | Optimized!Mastering Multifamily Marketing in 2025: Key Insights with Mike Whaling
The future of multifamily marketing is here! Join Janet Rosseth and Mike Whaling from @30lines as they dive into the essential strategies shaping 2025 and beyond.
In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Mike Whaling, founder of 30 Lines, to discuss the rapidly evolving landscape of multifamily marketing. As marketing becomes increasingly complex, Janet and Mike address the shifting focus toward customer experience, how to leverage emerging technologies, and the importance of building strong regional marketing strategies.
They also explore:
The power of earned vs...
2024-11-1253 minMultifamily Media Network018 - The Complexity in the Marketing Role | Optimized!Mastering Multifamily Marketing in 2025: Key Insights with Mike Whaling
The future of multifamily marketing is here! Join Janet Rosseth and Mike Whaling from @30lines as they dive into the essential strategies shaping 2025 and beyond.
In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Mike Whaling, founder of 30 Lines, to discuss the rapidly evolving landscape of multifamily marketing. As marketing becomes increasingly complex, Janet and Mike address the shifting focus toward customer experience, how to leverage emerging technologies, and the importance of building strong regional marketing strategies.
They also explore:
The power of earned vs...
2024-11-1253 min
Multifamily Collective Podcast1,875 - The True Gift of Giving: Stories of Hurricane Relief & VolunteeringIn this heartfelt episode, Mike Brewer shares a personal story of courage and compassion as his wife, Stephanie, volunteers in hurricane-stricken North Carolina. Hear how service can be the ultimate form of gratitude.
In today’s Multifamily Collective episode, Mike Brewer opens up about his wife, Stephanie, and her selfless work in North Carolina, providing hurricane relief to those devastated by recent storms. Set up at an airstrip hub with other volunteers, Stephanie meets families shaken by the traumatic impact of the hurricane, distributing essential items like food, diapers, and roof repair kits. Her story is a powerful reminder of...
2024-11-1004 minMultifamily Collective Podcast1,870 - Practicing Gratitude in a Divided World – Election Eve Message for the Multifamily CommunityMike encourages us all, especially those in the multifamily space, to focus on being a positive, unifying force in our communities.
Tune in for his powerful perspective on finding common ground, even amid differing opinions, and how embracing gratitude can impact our professional lives and our communities.
A special shoutout to Janet Rosseth, fellow Multifamily Media Network host! Check out her podcast Optimize for top-notch multifamily marketing insights.
Join us to discuss:
1. Why gratitude matters more than ever in a polarized world
2. How focusing on unity can elevate our multifamily communities
3. Tips for fostering empathy and kindness—even when we...
2024-11-0603 minFeedback FatigueS1E6 - Kevin Wilson - On the Verge of Things Really Accelerating“On the Verge of Things Really Accelerating”S1E6 features Kevin Wilson, the Director of Marketing at Southern Land Company.In the show, we cover:Resident Feedback as a Continuous Process: Kevin emphasizes a “love-love” relationship with feedback, viewing it as a tool for both improvement and engagement. He highlights that feedback, while not always immediately actionable, helps adapt offerings to changing resident expectations. He underscores the value of gathering feedback systematically across both new and stabilized communities to stay aligned with evolving resident needs.Adapting Spaces and Amenities Based on Feedback...
2024-11-0541 minFeedback FatigueS1E5 - Janet Rosseth of Cadence - The Hybrid Approach to Multifamily FeedbackThe Hybrid Approach to Multifamily FeedbackS1E5 features Janet Rosseth, the CMO of Cadence Marketing solutions.In this episode, we cover:Volume of Feedback: Janet emphasized how feedback has evolved, noting that property managers now deal with feedback from multiple channels (online reviews, internal surveys, and direct communications). This has increased the complexity of managing and interpreting feedback.Prioritizing Actionable Feedback: Given the overwhelming volume, Janet suggests categorizing feedback into what is actionable versus noise. She recommends focusing on feedback that aligns with strategic business goals.Human Element...
2024-10-2946 minMultifamily Media Network017 - Auditing to Uncover Income | Optimized!Unlock Financial Performance: Optimizing Multifamily with PropTech & Smart Strategies
Welcome back to Optimized, your go-to source for multifamily marketing and performance improvement, hosted by the MMN! I’m Janet Rosseth, your guide in the quest to get just 1% better in everything we do. Today, we’re diving into the heart of asset strategy and financial performance with Carol Enoch, CEO of Enoch & Co.—a multifamily advisory powerhouse that helps you uncover hidden value in your portfolio.
From sharing innovative ways to recapture lost income to revealing how simple audits can yield over $44,000 per property, Carol explains how a hands-on, collab...
2024-10-2248 minOptimized: A Marketing Performance Podcast017 - Auditing to Uncover Income | Optimized!Unlock Financial Performance: Optimizing Multifamily with PropTech & Smart Strategies
Welcome back to Optimized, your go-to source for multifamily marketing and performance improvement, hosted by the MMN! I’m Janet Rosseth, your guide in the quest to get just 1% better in everything we do. Today, we’re diving into the heart of asset strategy and financial performance with Carol Enoch, CEO of Enoch & Co.—a multifamily advisory powerhouse that helps you uncover hidden value in your portfolio.
From sharing innovative ways to recapture lost income to revealing how simple audits can yield over $44,000 per property, Carol explains how a hands-on, collab...
2024-10-2248 minFeedback FatigueS1E3 - Bobbi Steward - What’s The Core Purpose of Your Feedback Engine?What’s the Core Purpose of Your Feedback Engine?S1E3 features Bobbi Steward, CEO at Revyse.Bobbi’s Bio:Maybe it is the constant motion. Or the always-evolving tech. But Bobbi says that her favorite thing about her work is that it’s the perfect mashup of science and heart. With a few well-chosen words and a couple lines of code, you can change things.One part tech-nerd, one part storyteller, Bobbi has worked in real estate technology for the last decade, partnering with start-ups, software vendors, marketplaces, and property manage...
2024-10-1548 minOptimized: A Marketing Performance PodcastWe Need Your Help to Create A Ripple Effect! | OptimizedRallying the Multifamily Industry: Coming Together for Hurricane Helene Relief
How can the multifamily community make a real impact? Let’s turn our hearts into action and create a ripple of change for those affected by Hurricane Helene.
Hey friends, it's Janet Rosseth, host of Optimized by the Multifamily Media Network. Today, I’m stepping in with an urgent plea. We’ve all seen the devastating aftermath of Hurricane Helene across North Carolina, Eastern Tennessee, and beyond. As someone feeling helpless from my home in Minnesota, I've been searching for a way to make a difference.
It’s time to rally...
2024-10-0804 minMultifamily Media NetworkWe Need Your Help to Create A Ripple Effect! | OptimizedRallying the Multifamily Industry: Coming Together for Hurricane Helene Relief
How can the multifamily community make a real impact? Let’s turn our hearts into action and create a ripple of change for those affected by Hurricane Helene.
Hey friends, it's Janet Rosseth, host of Optimized by the Multifamily Media Network. Today, I’m stepping in with an urgent plea. We’ve all seen the devastating aftermath of Hurricane Helene across North Carolina, Eastern Tennessee, and beyond. As someone feeling helpless from my home in Minnesota, I've been searching for a way to make a difference.
It’s time to rally...
2024-10-0804 minOptimized: A Marketing Performance Podcast015 - Multifamily Marketing & Leasing Synergy with Katie Nelson | PropTech & Leadership InsightsPropTech & Leadership Insights with Janet Rosseth and Katie Nelson
Are you ready to find your 1% improvement in multifamily marketing and leasing strategies?
Welcome to another episode of Optimized: A Marketing Performance Podcast! Our host Janet Rosseth engages with Katie Nelson, VP of Marketing at CAPREIT, to discuss multifamily marketing, leasing synergy, and technology integration. From managing a remote team to leveraging AI and data analytics in marketing strategies, Katie shares insights on how her small but mighty team maximizes efficiency across CAPREIT's 10,000+ unit portfolio.
Join us as we explore how CAPREIT keeps up with rebranding trends, navigates the complexities...
2024-09-3048 minMultifamily Media Network015 - Multifamily Marketing & Leasing Synergy with Katie Nelson | PropTech & Leadership InsightsPropTech & Leadership Insights with Janet Rosseth and Katie Nelson
Are you ready to find your 1% improvement in multifamily marketing and leasing strategies?
Welcome to another episode of Optimized: A Marketing Performance Podcast! Our host Janet Rosseth engages with Katie Nelson, VP of Marketing at CAPREIT, to discuss multifamily marketing, leasing synergy, and technology integration. From managing a remote team to leveraging AI and data analytics in marketing strategies, Katie shares insights on how her small but mighty team maximizes efficiency across CAPREIT's 10,000+ unit portfolio.
Join us as we explore how CAPREIT keeps up with rebranding trends, navigates the complexities...
2024-09-3048 min
The Apartment DepartmentMultifamily Marketing Insights: Janet Rosseth on Trends, Strategy, and Industry LeadershipSend us Fan MailJanet Rosseth, founder of Cadence Marketing Solutions and Cadence Run Club, is widely recognized as a leader in multifamily marketing. In this episode of The Apartment Department, co-host Anne Baum sits down with Janet to explore her journey in the industry, the strategies that have shaped her success, and the emerging trends that operators and marketers need to know.From building meaningful connections within the multifamily marketing community to identifying the next big opportunities, Janet shares actionable insights for marketing professionals looking to stay ahead of the curve.
2024-09-2440 minMultifamily Media Network014 - Optimizing Multifamily Talent and Performance with Jared Leese | Optimized PodcastOptimizing Multifamily Talent and Performance with Jared Leese | Optimized Podcast
Welcome back to Optimized, your go-to marketing performance podcast! I'm Janet Rosseth, your host and multifamily marketing veteran. Today, we explore the world of performance optimization with Jared Leese, a seasoned pro in multifamily training and talent development. Jared employs a curiosity-driven approach to cultivating high-performing teams.
Jared shares his journey from leasing to learning, emphasizing how curiosity and consistent relationship-building fueled his career. We explore the evolution of coaching and training, the importance of personal branding beyond just LinkedIn, and empowering teams by identifying and leaning into individual...
2024-09-2354 minOptimized: A Marketing Performance Podcast014 - Optimizing Multifamily Talent and Performance with Jared Leese | Optimized PodcastOptimizing Multifamily Talent and Performance with Jared Leese | Optimized Podcast
Welcome back to Optimized, your go-to marketing performance podcast! I'm Janet Rosseth, your host and multifamily marketing veteran. Today, we explore the world of performance optimization with Jared Leese, a seasoned pro in multifamily training and talent development. Jared employs a curiosity-driven approach to cultivating high-performing teams.
Jared shares his journey from leasing to learning, emphasizing how curiosity and consistent relationship-building fueled his career. We explore the evolution of coaching and training, the importance of personal branding beyond just LinkedIn, and empowering teams by identifying and leaning into individual...
2024-09-2354 minOptimized: A Marketing Performance Podcast013 - Optimizing the Army of One - Optimized!Maximizing Multifamily Marketing as a One-Woman Team | Featuring Ashley Tobias from Kleinman Realty
How does just one person manage marketing for 5,500 units, 162 properties, and 30 owners? In this episode, Ashley Tobias from Kleinman Realty reveals her secrets for staying efficient, utilizing PropTech, and leading with influence across a massive portfolio.
Welcome to another episode of Optimized, the marketing performance podcast! Today, we’re thrilled to have Ashley Tobias join host Janet Rosseth to discuss the multifamily marketing landscape. Ashley is a one-woman marketing department manager who manages everything from Google listings and reputation management to CRMs and property websites.
In th...
2024-09-0953 minMultifamily Media Network013 - Optimizing the Army of One - Optimized!Maximizing Multifamily Marketing as a One-Woman Team | Featuring Ashley Tobias from Kleinman Realty
How does just one person manage marketing for 5,500 units, 162 properties, and 30 owners? In this episode, Ashley Tobias from Kleinman Realty reveals her secrets for staying efficient, utilizing PropTech, and leading with influence across a massive portfolio.
Welcome to another episode of Optimized, the marketing performance podcast! Today, we’re thrilled to have Ashley Tobias join host Janet Rosseth to discuss the multifamily marketing landscape. Ashley is a one-woman marketing department manager who manages everything from Google listings and reputation management to CRMs and property websites.
In th...
2024-09-0953 minOptimized: A Marketing Performance Podcast012 - Optimizing Your Career Growth with guest Brian Rosenblatt - OptimizedUnlocking Multifamily Marketing Secrets with guest Brian Rosenblatt
Hey friends, Janet Rosseth here – welcome to Optimized! If you’re on a mission to grow personally and professionally in multifamily marketing, you’re in the right place. Let’s jump into today’s conversation with Brian Rosenblatt, a marketing maven with Goldfarb Properties, ready to share his journey from the corner of the room to center stage!
In this episode of the Optimized Podcast, we get personal with Brian Rosenblatt. From his humble beginnings in staffing to becoming a marketing powerhouse in multifamily real estate, Brian’s story is one of resilienc...
2024-08-2642 minMultifamily Media Network012 - Optimizing Your Career Growth with guest Brian Rosenblatt - OptimizedUnlocking Multifamily Marketing Secrets with guest Brian Rosenblatt
Hey friends, Janet Rosseth here – welcome to Optimized! If you’re on a mission to grow personally and professionally in multifamily marketing, you’re in the right place. Let’s jump into today’s conversation with Brian Rosenblatt, a marketing maven with Goldfarb Properties, ready to share his journey from the corner of the room to center stage!
In this episode of the Optimized Podcast, we get personal with Brian Rosenblatt. From his humble beginnings in staffing to becoming a marketing powerhouse in multifamily real estate, Brian’s story is one of resilienc...
2024-08-2642 minMultifamily Media Network011 - Auditing Your Processes - Optimized!How to Optimize Your Multifamily Marketing Strategy | Insights from Industry Experts
I've got an exciting marketing performance podcast for you today! 🚀 #MustWatch
From the experts at MultiFamilyMediaNetwork.com, this podcast episode dives deep into multifamily marketing optimization.
Hosted by Janet Rosseth, a 25-year veteran in the industry, and joined by Shelly Steitz and Aly Bilyeu of Cadence Marketing Solutions, you'll learn how to audit your processes, streamline operations, and eliminate friction points to enhance your marketing efforts.
Be sure to LIKE this video and SUBSCRIBE to our channel for more marketing insights and multifamily content!
In this episode, you'll dis...
2024-08-1953 minOptimized: A Marketing Performance Podcast011 - Auditing Your Processes - Optimized!How to Optimize Your Multifamily Marketing Strategy | Insights from Industry Experts
I've got an exciting marketing performance podcast for you today! 🚀 #MustWatch
From the experts at MultiFamilyMediaNetwork.com, this podcast episode dives deep into multifamily marketing optimization.
Hosted by Janet Rosseth, a 25-year veteran in the industry, and joined by Shelly Steitz and Aly Bilyeu of Cadence Marketing Solutions, you'll learn how to audit your processes, streamline operations, and eliminate friction points to enhance your marketing efforts.
Be sure to LIKE this video and SUBSCRIBE to our channel for more marketing insights and multifamily content!
In this episode, you'll dis...
2024-08-1953 minOptimized: A Marketing Performance Podcast010 - Marketing Your Marketing - Optimized!Looking to boost your multifamily marketing strategy?
Welcome to another episode of the Optimized Marketing Performance Podcast brought to you by the Multifamily Media Network! I'm your host, Janet Rosseth, a 25-year veteran of multifamily marketing. Our goal today is to help you achieve just 1% better in your personal or professional life through innovative marketing strategies and data-driven decisions.
In this episode, I'm excited to welcome Lauren Dewey, a multifamily marketing expert with extensive experience in digital strategies and branding. Together, we delve into:
Building a Marketing Role: How Lauren elbowed her way into a corporate marketing position.
2024-08-0534 minMultifamily Media Network009 - Optimizing Under Stress - Optimized!5 Essential Habits for Reducing Stress and Enhancing Well-being | Optimized Podcast with Janet Rosseth
Discover the five laws of surviving stress and how you can optimize your life by incorporating simple yet powerful habits.
Join Janet Rosseth as she shares practical tips to improve your well-being.
Welcome to another episode of Optimized, the marketing performance podcast brought to you by the Multifamily Media Network.
I'm your host, Janet Rosseth, a 25-year veteran in multifamily marketing.
In today's solo episode, we're diving deep into optimizing under stress.
Whether you're dealing with personal, professional, or societal pressures, these five essential habits can...
2024-07-2919 minOptimized: A Marketing Performance Podcast009 - Optimizing Under Stress - Optimized!5 Essential Habits for Reducing Stress and Enhancing Well-being | Optimized Podcast with Janet Rosseth
Discover the five laws of surviving stress and how you can optimize your life by incorporating simple yet powerful habits.
Join Janet Rosseth as she shares practical tips to improve your well-being.
Welcome to another episode of Optimized, the marketing performance podcast brought to you by the Multifamily Media Network.
I'm your host, Janet Rosseth, a 25-year veteran in multifamily marketing.
In today's solo episode, we're diving deep into optimizing under stress.
Whether you're dealing with personal, professional, or societal pressures, these five essential habits can...
2024-07-2919 minOptimized: A Marketing Performance Podcast008 - Building KPIs with Anne Baum - Optimized!Marketing Performance & Data Insights with Anne Baum | Optimized Podcast
In this episode, Janet Rosseth interviews Anne Baum from Town Properties.
They discuss how Anne uses data to enhance marketing performance, the importance of setting KPIs, and her journey in multifamily marketing.
Discover actionable insights on maintaining your property’s online reputation, optimizing your marketing budget, and aligning marketing with operations.
I've got an exciting marketing performance podcast for you today! #MustWatch
From the experts at MultiFamilyMediaNetwork.com, this episode of Optimized, hosted by Janet Rosseth, delves into the power of data in multifamily marketing.
You'll learn how to leverage hi...
2024-07-2253 minMultifamily Media Network008 - Building KPIs with Anne Baum - Optimized!Marketing Performance & Data Insights with Anne Baum | Optimized Podcast
In this episode, Janet Rosseth interviews Anne Baum from Town Properties.
They discuss how Anne uses data to enhance marketing performance, the importance of setting KPIs, and her journey in multifamily marketing.
Discover actionable insights on maintaining your property’s online reputation, optimizing your marketing budget, and aligning marketing with operations.
I've got an exciting marketing performance podcast for you today! #MustWatch
From the experts at MultiFamilyMediaNetwork.com, this episode of Optimized, hosted by Janet Rosseth, delves into the power of data in multifamily marketing.
You'll learn how to leverage hi...
2024-07-2253 min
Optimized: A Marketing Performance Podcast007 - Experiential Events with Amy Zaroff - Optimized!Elevate Your Property Events: Expert Tips on Experiential Marketing and Resident Engagement | Optimized Podcast
Join us for a captivating episode of "Optimized" with Janet Rosseth and special guest Amy Zaroff.
Discover innovative strategies to enhance your property events, engage residents, and create memorable experiences that set your community apart.
Welcome to another exciting episode of "Optimized," the marketing performance podcast.
I'm your host, Janet Rosseth, a 25-year veteran of multifamily marketing.
Today, I'm joined by Amy Zaroff, a seasoned expert in experiential events with over 20 years of experience.
Together, we delve into the art of creating impactful property events...
2024-07-0340 minMultifamily Media Network006 Deconstructing Multifamily Marketing Tactics with Scott Hill from PerqThis episode is brought to you by Chadwell Supply, an OG in the multifamily industry. Chadwell is the largest privately owned maintenance and repair supplier, and they deliver orders the next day from local warehouses across the United States.
To learn how Chadwell Supply will improve your day, visit www.ChadwellSupply.com/difference
This podcast episode, from the experts at MultiFamilyMediaNetwork.com, explores building efficient work processes with insights from Scott Hill, CEO and co-founder of Perq.
Discover the secrets to optimizing lead management...
2024-07-0143 minOptimized: A Marketing Performance Podcast007 Deconstructing Multifamily Marketing Tactics with Scott Hill from PerqThis episode is brought to you by Chadwell Supply, an OG in the multifamily industry. Chadwell is the largest privately owned maintenance and repair supplier, and they deliver orders the next day from local warehouses across the United States.
To learn how Chadwell Supply will improve your day, visit www.ChadwellSupply.com/difference
This podcast episode, from the experts at MultiFamilyMediaNetwork.com, explores building efficient work processes with insights from Scott Hill, CEO and co-founder of Perq.
Discover the secrets to optimizing lead management...
2024-07-0143 minOptimized: A Marketing Performance Podcast006 - Wins Within Reach with Ronald Harrington - Optimized!Optimize Your Marketing and Leasing Strategies with Ronald Harrington | Marketing Performance Podcast
Join Janet Rosseth and Ronald Harrington as they dive into optimizing marketing and leasing strategies for multifamily properties.
Discover actionable insights to enhance your performance and create a seamless prospect experience.
Welcome back to another episode of "Optimized," your go-to podcast for marketing performance improvement.
I'm Janet Rosseth, your host and a 25-year veteran of multifamily marketing.
Today, I'm thrilled to be joined by Ronald Harrington, a multifamily expert with a decade of experience and a master's degree in property management.
In this episode, we discuss:
* Ronald's...
2024-06-1748 minMultifamily Media Network005 - Wins Within Reach with Ronald Harrington - Optimized!Optimize Your Marketing and Leasing Strategies with Ronald Harrington | Marketing Performance Podcast
Join Janet Rosseth and Ronald Harrington as they dive into optimizing marketing and leasing strategies for multifamily properties.
Discover actionable insights to enhance your performance and create a seamless prospect experience.
Welcome back to another episode of "Optimized," your go-to podcast for marketing performance improvement.
I'm Janet Rosseth, your host and a 25-year veteran of multifamily marketing.
Today, I'm thrilled to be joined by Ronald Harrington, a multifamily expert with a decade of experience and a master's degree in property management.
In this episode, we discuss:
* Ronald's...
2024-06-1748 minMultifamily Media Network004 - Optimized! Branding Beyond Logos - Optimized!Welcome to Optimized, the marketing performance podcast hosted by Janet Rosseth!
In this episode, we dive deep into multifamily branding with special guest Stacey Feeney from Zipcode Creative.
Discover the secrets to optimizing your brand, boosting your marketing strategies, and achieving that 1% better every day.
Welcome back to Optimized, the marketing performance podcast powered by the Multifamily Media Network!
Today, we're thrilled to have Stacey Feeney from Zipcode Creative join us to explore the nuances of branding in the multifamily industry.
In this episode, Stacey shares her journey from property management to launching a specialized creative agency and provides...
2024-06-1045 minOptimized: A Marketing Performance Podcast005 - Branding Beyond Logos - Optimized!
Welcome to Optimized, the marketing performance podcast hosted by Janet Rosseth!
In this episode, we dive deep into multifamily branding with special guest Stacey Feeney from Zipcode Creative.
Discover the secrets to optimizing your brand, boosting your marketing strategies, and achieving that 1% better every day.
Welcome back to Optimized, the marketing performance podcast powered by the Multifamily Media Network!
Today, we're thrilled to have Stacey Feeney from Zipcode Creative join us to explore the nuances of branding in the multifamily industry.
In this episode, Stacey shares her journey from property management to launching a specialized creative agency and provides...
2024-06-1045 minOptimized: A Marketing Performance Podcast004 - Widewail - Katie Ritter & Jake Hughes - Part 3 - Retention - Optimized!Enhancing Resident Experience: Insights from @widewailreviewmanagement4367 Widewail on Retention and Reviews | Optimized Podcast.
I've got an exciting episode of Optimized for you!
If you love Multifamily Marketing, join us as we unpack insights that drive resident retention.
Today, we are pleased to interview Jake Hughes, Director of Marketing, and Katie Ritter, Multifamily Team Lead at @widewailreviewmanagement4367 one of our founding sponsors.
In this episode, we discuss:
*The importance of onsite teams and human interactions in resident satisfaction
*Key drivers of renewal and retention based on data from 400,000 reviews
*The impact of noise, neighbors, and amenities on resident decisions
*Effective stra...
2024-05-3056 minMultifamily Media Network004 - Widewail - Katie Ritter & Jake Hughes - Part 3 - Retention - Optimized!Enhancing Resident Experience: Insights from Widewail on Retention and Reviews | Optimized Podcast.
I've got an exciting episode of Optimized for you!
If you love Multifamily Marketing, join us as we unpack insights that drive resident retention.
Today, we are pleased to interview Jake Hughes, Director of Marketing, and Katie Ritter, Multifamily Team Lead, as one of our founding sponsors.
In this episode, we discuss:
*The importance of onsite teams and human interactions in resident satisfaction
*Key drivers of renewal and retention based on data from 400,000 reviews
*The impact of noise, neighbors, and amenities on resident decisions
*Effective strategies for...
2024-05-3056 minOptimized: A Marketing Performance Podcast003 - Building Efficient Work Models with guest Anthony Paganucci |Optimized!Unlock Multifamily Marketing Success: Expert Insights with featured guest Anthony Paganucci and host Janet Rosseth.
#MultifamilyMarketing enthusiasts, I am thrilled to dive into strategies for achieving higher performance and efficiency in your work models.
Welcome to another episode of Optimized, the marketing performance podcast brought to you by the Multifamily Media Network.
I’m Janet Rosseth, your host with 25 years of multifamily marketing experience and founder and CMO of Cadence Marketing Solutions.
Today, we're thrilled to have Anthony Paganucci, founder and CEO of Brinson, share his insights on improving multifamily marketing performance.
In this episode, we discuss:
The true me...
2024-05-2037 minMultifamily Media Network003 - Building Efficient Work Models with guest Anthony Paganucci |Optimized!Unlock Multifamily Marketing Success: Expert Insights with featured guest Anthony Paganucci and host Janet Rosseth.
#MultifamilyMarketing enthusiasts, I am thrilled to dive into strategies for achieving higher performance and efficiency in your work models.
Welcome to another episode of Optimized, the marketing performance podcast brought to you by the Multifamily Media Network.
I’m Janet Rosseth, your host with 25 years of multifamily marketing experience and founder and CMO of Cadence Marketing Solutions.
Today, we're thrilled to have Anthony Paganucci, founder and CEO of Brynson, share his insights on improving multifamily marketing performance.
In this episode, we discuss:
The true me...
2024-05-2037 minOptimized: A Marketing Performance Podcast003 - Building Efficient Work Models with guest Anthony Paganucci |Optimized!Unlock Multifamily Marketing Success: Expert Insights with featured guest Anthony Paganucci and host Janet Rosseth.
#MultifamilyMarketing enthusiasts, I am thrilled to dive into strategies for achieving higher performance and efficiency in your work models.
Welcome to another episode of Optimized, the marketing performance podcast brought to you by the Multifamily Media Network.
I’m Janet Rosseth, your host with 25 years of multifamily marketing experience and founder and CMO of Cadence Marketing Solutions.
Today, we're thrilled to have Anthony Paganucci, fo...
2024-05-2037 min
Multifamily Mix with Barbara SavonaNavigating Lease-Up Stalls: Strategies for Multifamily Momentum with Janet RossethIn this episode of the Multifamily Mix podcast, Barbara Savona chats with Janet Rosseth, Founder and CMO of Cadence Marketing Solutions, about navigating lease-ups when things don't go as planned. With over 25 years of experience, Janet shares valuable insights into overcoming common challenges, from pre-leasing delays to post-Certificate of Occupancy lulls. She emphasizes the importance of creativity, strategic pricing adjustments, and optimizing the prospect experience. By implementing actionable strategies, multifamily marketers can revitalize lease-up efforts and drive success in competitive markets. Explore Janet's expertise and unlock the secrets to lease-up success.EPISODE AT A GLANCE:00:00...
2024-05-1421 minMultifamily Media Network002 - Importance of Building Networks with Tara Samuels - OptimizedOptimizing Multifamily Marketing: A Conversation with Tara Samuels
Welcome to another episode of Optimize, the go-to marketing performance podcast powered by Multifamily Media Network.
Join your host, Janet Rosseth, a multifamily marketing guru with 25 years of experience, as she welcomes Tara Samuels, the visionary behind Multifamily Mentor Matchmaking.
Join us as we discuss multifamily marketing, explore efficient work models, and discover new perspectives.
We're all about driving you to be 1% better every day!
In...
2024-05-1346 minOptimized: A Marketing Performance Podcast002 - Importance of Building Networks with Tara Samuels - OptimizedOptimizing Multifamily Marketing: A Conversation with Tara Samuels
Welcome to another episode of Optimize, the go-to marketing performance podcast powered by Multifamily Media Network.
Join your host, Janet Rosseth, a multifamily marketing guru with 25 years of experience, as she welcomes Tara Samuels, the visionary behind Multifamily Mentor Matchmaking.
Join us as we discuss multifamily marketing, explore efficient work models, and discover new perspectives.
We're all about driving you to be 1% better every day!
In...
2024-05-1346 minOptimized: A Marketing Performance Podcast001 - Introduction to Optimized & Our Goal to Find 1% - OptimizedUnlocking Multifamily Marketing Success: Janet Rosseth's Journey and Insights on the Optimize Podcast
Hey, hey! I'm Janet Rosseth, your host for the Optimize podcast by Multifamily Media Network.
I've got 25 years under my belt in multifamily marketing and today marks a thrilling step into podcasting!
Join me as we explore the world of marketing, aiming for a 1% improvement daily.
This episode is packed with insights from the nuances of market analytics to the wisdom of experience across different housing sectors.
I'll share my journey from a leasing agent to founding Cadence Marketing Solutions and more.
Whether you're a veteran...
2024-05-0411 min
THE DIGIBLE DUDEEP163: A Guide to Elevating Your Multifamily Marketing Strategy | Janet RossethWelcome to Episode #163 of the Digible Dudes Podcast, where we explore the forefront of marketing innovation in the multifamily industry.
In this episode, David and Reid are joined by Janet Rosseth, founder and CMO of Cadence Marketing Solutions.
We delve into the creation and evolution of Cadence Marketing, highlighting its pivotal role in shaping community, connection, and education among marketing professionals.
Janet also introduces us to the "Working Genius" model, revolutionizing team dynamics and project success.
We also discuss the power of collaborative platforms like the Run Club and Cadence Connect s...
2024-02-021h 31
THE DIGIBLE DUDEEP102: Dialing It Up with Cadence Marketing SolutionsWelcome back to the Digible Dudes Podcast. In this episode, we chat with the one and only, Janet Rosseth. Janet is the Founder & CMO of Cadence Marketing Solutions, a firm based in Minneapolis that focuses on pacing strategies to help multifamily owners, operators, and developers achieve continued marketing growth. Throughout the interview, we dive into several areas of real estate marketing, including what it takes to build a marketing firm, new developments in prop-tech, staffing, and more.
Janet’s career packs decades worth of experience in real estate marketing. We start today’s conversation with Janet’s journe...
2022-04-121h 16
The Apartment Nerd Leasing ShowEpisode 9 - Responding to Email LeadsJanet Rosseth, Multifamily Marketing Consultant, brought this topic to the table. Find out how UFCs can help you respond.
Janet's LinkedIn Profile - https://www.linkedin.com/in/janetrosseth/
2018-03-0605 min