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Janice B Gordon
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Scale Your Sales Podcast
#278 Priya Lakshmi - Empowering Sales Teams with the Power of Three for Sustainable Growth
In this weeks’ Scale Your Sales Podcast episode, my guest is Priya Lakshmi. Experienced consulting sales leader with a passion for transforming financial services with the power of technology. Currently the UK CRO for GFT Group and leading the sales, partnerships and marketing and driving growth strategies for the UK business. Have a track record of delivering sustained revenue growth through deep customer relationships and driving innovative solutions. In today’s episode of Scale Your Sales podcast, Priya shares how uniting sales, partnerships, and marketing under her leadership drove GFT’s record y...
2025-02-11
41 min
Scale Your Sales Podcast
#278 Priya Lakshmi - Empowering Sales Teams with the Power of Three for Sustainable Growth
In this weeks’ Scale Your Sales Podcast episode, my guest is Priya Lakshmi. Experienced consulting sales leader with a passion for transforming financial services with the power of technology. Currently the UK CRO for GFT Group and leading the sales, partnerships and marketing and driving growth strategies for the UK business. Have a track record of delivering sustained revenue growth through deep customer relationships and driving innovative solutions. In today’s episode of Scale Your Sales podcast, Priya shares how uniting sales, partnerships, and marketing under her leadership drove GFT’s record y...
2025-02-11
41 min
Scale Your Sales Podcast
#278 Priya Lakshmi - Empowering Sales Teams with the Power of Three for Sustainable Growth
In this weeks’ Scale Your Sales Podcast episode, my guest is Priya Lakshmi. Experienced consulting sales leader with a passion for transforming financial services with the power of technology. Currently the UK CRO for GFT Group and leading the sales, partnerships and marketing and driving growth strategies for the UK business. Have a track record of delivering sustained revenue growth through deep customer relationships and driving innovative solutions. In today’s episode of Scale Your Sales podcast, Priya shares how uniting sales, partnerships, and marketing under her leadership drove GFT’s record y...
2025-02-11
41 min
Scale Your Sales Podcast
#275 Janice B Gordon - Heroes and Sheroes Who Shaped Our Lives
In this special episode, we embark on a heartfelt exploration of the profound influence that heroes and sheroes have on our lives. From family members and mentors to global icons, our esteemed guests share personal stories of the individuals who have shaped their journeys and inspired them to achieve greatness. Whether it's the steadfast support of a loved one or the trailblazing example of renowned figures, these accounts highlight the transformative power of guidance, inspiration, and leadership. Their stories serve as a reminder that we all possess the potential to make a meaningful impact in...
2025-01-07
20 min
Scale Your Sales Podcast
#275 Janice B Gordon - Heroes and Sheroes Who Shaped Our Lives
In this special episode, we embark on a heartfelt exploration of the profound influence that heroes and sheroes have on our lives. From family members and mentors to global icons, our esteemed guests share personal stories of the individuals who have shaped their journeys and inspired them to achieve greatness. Whether it's the steadfast support of a loved one or the trailblazing example of renowned figures, these accounts highlight the transformative power of guidance, inspiration, and leadership. Their stories serve as a reminder that we all possess the potential to make a meaningful impact in...
2025-01-07
20 min
Scale Your Sales Podcast
#275 Janice B Gordon - Heroes and Sheroes Who Shaped Our Lives
In this special episode, we embark on a heartfelt exploration of the profound influence that heroes and sheroes have on our lives. From family members and mentors to global icons, our esteemed guests share personal stories of the individuals who have shaped their journeys and inspired them to achieve greatness. Whether it's the steadfast support of a loved one or the trailblazing example of renowned figures, these accounts highlight the transformative power of guidance, inspiration, and leadership. Their stories serve as a reminder that we all possess the potential to make a meaningful impact in...
2025-01-07
20 min
Scale Your Sales Podcast
#274 Janice B Gordon - If You Were on a Desert Island Alone, What One Thing Would You Take with You?
Start the new year with a compelling episode of the Scale Your Sales Podcast hosted by Janice B. Gordon. This special edition explores a fascinating question posed to our guests: "What one thing would you take if stranded on a desert island?" From practical tools to deeply personal choices, their answers reveal a range of motivations and values that extend beyond the business world. Janice also shares her own response and invites you to reflect on yours. Tune in to discover the human side behind business brilliance. Hear surprising answers that re...
2024-12-31
12 min
Scale Your Sales Podcast
#274 Janice B Gordon - If You Were on a Desert Island Alone, What One Thing Would You Take with You?
Start the new year with a compelling episode of the Scale Your Sales Podcast hosted by Janice B. Gordon. This special edition explores a fascinating question posed to our guests: "What one thing would you take if stranded on a desert island?" From practical tools to deeply personal choices, their answers reveal a range of motivations and values that extend beyond the business world. Janice also shares her own response and invites you to reflect on yours. Tune in to discover the human side behind business brilliance. Hear surprising answers that re...
2024-12-31
12 min
Scale Your Sales Podcast
#274 Janice B Gordon - If You Were on a Desert Island Alone, What One Thing Would You Take with You?
Start the new year with a compelling episode of the Scale Your Sales Podcast hosted by Janice B. Gordon. This special edition explores a fascinating question posed to our guests: "What one thing would you take if stranded on a desert island?" From practical tools to deeply personal choices, their answers reveal a range of motivations and values that extend beyond the business world. Janice also shares her own response and invites you to reflect on yours. Tune in to discover the human side behind business brilliance. Hear surprising answers that re...
2024-12-31
12 min
Scale Your Sales Podcast
#273 Janice B Gordon - Reflecting on the Year
This week on the Scale Your Sales Podcast, Janice B Gordon presents a special Christmas edition packed with reflections, insights, and festive cheer to wrap up an incredible year in sales! Welcome to the festive edition of the Scale Your Sales podcast, hosted by customer growth expert and RevTech strategist Janice B Gordon. Ranked among the top 10 sales podcasts, this special episode reflects on 2024's biggest trends in B2B sales. We discuss the rise of customer-centric strategies, the role of AI and technology in boosting efficiency, and how diversity drives innovation and success. Discover...
2024-12-23
31 min
Scale Your Sales Podcast
#273 Janice B Gordon - Reflecting on the Year
This week on the Scale Your Sales Podcast, Janice B Gordon presents a special Christmas edition packed with reflections, insights, and festive cheer to wrap up an incredible year in sales! Welcome to the festive edition of the Scale Your Sales podcast, hosted by customer growth expert and RevTech strategist Janice B Gordon. Ranked among the top 10 sales podcasts, this special episode reflects on 2024's biggest trends in B2B sales. We discuss the rise of customer-centric strategies, the role of AI and technology in boosting efficiency, and how diversity drives innovation and success. Discover...
2024-12-23
31 min
Scale Your Sales Podcast
#273 Janice B Gordon - Reflecting on the Year
This week on the Scale Your Sales Podcast, Janice B Gordon presents a special Christmas edition packed with reflections, insights, and festive cheer to wrap up an incredible year in sales! Welcome to the festive edition of the Scale Your Sales podcast, hosted by customer growth expert and RevTech strategist Janice B Gordon. Ranked among the top 10 sales podcasts, this special episode reflects on 2024's biggest trends in B2B sales. We discuss the rise of customer-centric strategies, the role of AI and technology in boosting efficiency, and how diversity drives innovation and success. Discover...
2024-12-23
31 min
Scale Your Sales Podcast
#260 Sergio Bea - Simplifying Sales Processes and Boosting Customer Experience
In this weeks’ Scale Your Sales Podcast episode, my guest is Sergio Bea. Sergio draws on nearly three decades of telecom and IT industry experience, leading different sales organization in Fortune 500 global corporations as well as smaller niche vendors. Sergio has led indirect sales teams (Channel Chief award for 8 years in a row) and direct sales organizations with expertise in different market segments and regions. Born and raised in Argentina, he moved to the US 20 years ago with his wife Vanessa and his triplets’ girls (now 22 years old). Both Sergio and Vanessa had extensive executive careers in glob...
2024-09-24
34 min
Scale Your Sales Podcast
#260 Sergio Bea - Simplifying Sales Processes and Boosting Customer Experience
In this weeks’ Scale Your Sales Podcast episode, my guest is Sergio Bea. Sergio draws on nearly three decades of telecom and IT industry experience, leading different sales organization in Fortune 500 global corporations as well as smaller niche vendors. Sergio has led indirect sales teams (Channel Chief award for 8 years in a row) and direct sales organizations with expertise in different market segments and regions. Born and raised in Argentina, he moved to the US 20 years ago with his wife Vanessa and his triplets’ girls (now 22 years old). Both Sergio and Vanessa had extensive executive careers in glob...
2024-09-24
34 min
Scale Your Sales Podcast
#259 Janice B Gordon - Celebration Review
Welcome to a special edition of the Scale Your Sales podcast as we celebrate our 5th anniversary! I'm your host, Janice B Gordon, and it's been an incredible journey since the podcast's launch in 2019. Our mission has consistently focused on empowering B2B sales teams and leaders with actionable, customer-centric insights. In this episode, we reflect on the evolution of our themes, from fostering diversity and driving revenue growth to aligning sales talent and leveraging data-driven strategies. We'll revisit key discussions and milestones that have shaped our journey over the past five years. Join us...
2024-09-17
20 min
Scale Your Sales Podcast
#259 Janice B Gordon - Celebration Review
Welcome to a special edition of the Scale Your Sales podcast as we celebrate our 5th anniversary! I'm your host, Janice B Gordon, and it's been an incredible journey since the podcast's launch in 2019. Our mission has consistently focused on empowering B2B sales teams and leaders with actionable, customer-centric insights. In this episode, we reflect on the evolution of our themes, from fostering diversity and driving revenue growth to aligning sales talent and leveraging data-driven strategies. We'll revisit key discussions and milestones that have shaped our journey over the past five years. Join us...
2024-09-17
20 min
Scale Your Sales Podcast
#259 Janice B Gordon - Celebration Review
Welcome to a special edition of the Scale Your Sales podcast as we celebrate our 5th anniversary! I'm your host, Janice B Gordon, and it's been an incredible journey since the podcast's launch in 2019. Our mission has consistently focused on empowering B2B sales teams and leaders with actionable, customer-centric insights. In this episode, we reflect on the evolution of our themes, from fostering diversity and driving revenue growth to aligning sales talent and leveraging data-driven strategies. We'll revisit key discussions and milestones that have shaped our journey over the past five years. Join us...
2024-09-17
20 min
Scale Your Sales Podcast
#258 Dan Pfister - Mastering WinBack Strategies for Customer Retention and Revenue Growth
In this weeks’ Scale Your Sales Podcast episode, my guest is Dan Pfister. Dan Pfister was a co-founder at the Business Source Corp., where he helped generate over 50.000 customers. While at The Business Source, Dan created a customer WinBack process, and based on its success, he founded WinBack Labs. He’s also the host of the WinBack Marketing Podcast. In this weeks’ episode of Scale Your Sales podcast, Dan shares his expertise on optimizing win-back marketing strategies and offers a preview of his upcoming book on the subject. He discusses how a successful win-back program led to...
2024-09-10
31 min
Scale Your Sales Podcast
#258 Dan Pfister - Mastering WinBack Strategies for Customer Retention and Revenue Growth
In this weeks’ Scale Your Sales Podcast episode, my guest is Dan Pfister. Dan Pfister was a co-founder at the Business Source Corp., where he helped generate over 50.000 customers. While at The Business Source, Dan created a customer WinBack process, and based on its success, he founded WinBack Labs. He’s also the host of the WinBack Marketing Podcast. In this weeks’ episode of Scale Your Sales podcast, Dan shares his expertise on optimizing win-back marketing strategies and offers a preview of his upcoming book on the subject. He discusses how a successful win-back program led to...
2024-09-10
31 min
Scale Your Sales Podcast
#257 James Cuthbertson - The Evolving Role of Founders in Sales Success
In this weeks’ Scale Your Sales Podcast episode, my guest is James Cuthbertson. James Cuthbertson is the CRO of Relative Insight. An innovator in text analytics, James helped to grow Relative Insight from its true start-up phase into a pioneer of text analysis servicing global clients such as Delta, PWC, Nespresso, and Comcast. With over 14 years’ experience in the early-stage technology market, James has grown, and developed sales and marketing functions focused on products in people and consumer analytics, customer experience and digital marketing. In today’s episode of Scale Your Sales podcast, James provides key in...
2024-09-03
35 min
Scale Your Sales Podcast
#257 James Cuthbertson - The Evolving Role of Founders in Sales Success
In this weeks’ Scale Your Sales Podcast episode, my guest is James Cuthbertson. James Cuthbertson is the CRO of Relative Insight. An innovator in text analytics, James helped to grow Relative Insight from its true start-up phase into a pioneer of text analysis servicing global clients such as Delta, PWC, Nespresso, and Comcast. With over 14 years’ experience in the early-stage technology market, James has grown, and developed sales and marketing functions focused on products in people and consumer analytics, customer experience and digital marketing. In today’s episode of Scale Your Sales podcast, James provides key in...
2024-09-03
35 min
Scale Your Sales Podcast
#256 Paula Lender-Swain - Embracing Change and Innovation in Public Sector Sales
In this weeks’ Scale Your Sales Podcast episode, my guest is Paula Lender-Swain. Paula Lender-Swain leads the Public Sector UKI Business for HPE, covering Central and Secure Government, Healthcare and Higher Education. She has over 30 years’ experience in the technology sector working for hardware, software, and communications vendors covering UKI, EMEA, and Global leadership roles. She has also worked across several disciplines including Sales, Marketing Strategy and Business Operations. In this episode of Scale Your Sales podcast, Paula discusses the challenges and opportunities in tech sales, focusing on her journey as a woman in a male...
2024-08-27
37 min
Scale Your Sales Podcast
#256 Paula Lender-Swain - Embracing Change and Innovation in Public Sector Sales
In this weeks’ Scale Your Sales Podcast episode, my guest is Paula Lender-Swain. Paula Lender-Swain leads the Public Sector UKI Business for HPE, covering Central and Secure Government, Healthcare and Higher Education. She has over 30 years’ experience in the technology sector working for hardware, software, and communications vendors covering UKI, EMEA, and Global leadership roles. She has also worked across several disciplines including Sales, Marketing Strategy and Business Operations. In this episode of Scale Your Sales podcast, Paula discusses the challenges and opportunities in tech sales, focusing on her journey as a woman in a male...
2024-08-27
37 min
Scale Your Sales Podcast
#255 Dr. Stephen Timme & Sheevaun Thatcher - Aligning Customer Goals with Organizational Strategy
In this weeks’ Scale Your Sales Podcast episode, my guest is Dr. Stephen Timme & Sheevaun Thatcher. Dr. Stephen Timme, Founder and President, FinListics Solutions. Former Finance Professor at Emory University. Author of the Amazon Best Seller, “Insight-Led Selling and co-author of the eBook, Seven Steps to Building a Customer-First Revenue Organization.” Sheevaun is a GTM Strategic Transformation Advisor who works with Revenue and Marketing Leaders. In today’s episode of Scale Your Sales podcast, Sheevaun Thatcher and Dr. Stephen Timme discuss key elements for building a customer-first revenue organization. They highlight understanding customer motivati...
2024-08-20
37 min
Scale Your Sales Podcast
#255 Dr. Stephen Timme & Sheevaun Thatcher - Aligning Customer Goals with Organizational Strategy
In this weeks’ Scale Your Sales Podcast episode, my guest is Dr. Stephen Timme & Sheevaun Thatcher. Dr. Stephen Timme, Founder and President, FinListics Solutions. Former Finance Professor at Emory University. Author of the Amazon Best Seller, “Insight-Led Selling and co-author of the eBook, Seven Steps to Building a Customer-First Revenue Organization.” Sheevaun is a GTM Strategic Transformation Advisor who works with Revenue and Marketing Leaders. In today’s episode of Scale Your Sales podcast, Sheevaun Thatcher and Dr. Stephen Timme discuss key elements for building a customer-first revenue organization. They highlight understanding customer motivati...
2024-08-20
37 min
Scale Your Sales Podcast
#254 Mary Shea - Leadership, Diversity, and Embracing Change in the Industry
In this weeks’ Scale Your Sales Podcast episode, my guest is Mary Shea. Mary is the Chief Evangelist at HireQuotient, a purpose-driven AI company that simplifies recruiting by finding exceptional and diverse talent. As a globally recognized thought leader, keynote speaker, podcast host, author and advisor, Mary is passionate about the future of buying and selling, the role product and commercial innovation play in driving successful revenue outcomes, and the criticality of elevating the voices of underrepresented people in the workforce. In today’s episode of Scale Your Sales podcast, Janice B Gordon discuss the evol...
2024-08-13
39 min
Scale Your Sales Podcast
#254 Mary Shea - Leadership, Diversity, and Embracing Change in the Industry
In this weeks’ Scale Your Sales Podcast episode, my guest is Mary Shea. Mary is the Chief Evangelist at HireQuotient, a purpose-driven AI company that simplifies recruiting by finding exceptional and diverse talent. As a globally recognized thought leader, keynote speaker, podcast host, author and advisor, Mary is passionate about the future of buying and selling, the role product and commercial innovation play in driving successful revenue outcomes, and the criticality of elevating the voices of underrepresented people in the workforce. In today’s episode of Scale Your Sales podcast, Janice B Gordon discuss the evol...
2024-08-13
39 min
Scale Your Sales Podcast
#254 Mary Shea - Leadership, Diversity, and Embracing Change in the Industry
In this weeks’ Scale Your Sales Podcast episode, my guest is Mary Shea. Mary is the Chief Evangelist at HireQuotient, a purpose-driven AI company that simplifies recruiting by finding exceptional and diverse talent. As a globally recognized thought leader, keynote speaker, podcast host, author and advisor, Mary is passionate about the future of buying and selling, the role product and commercial innovation play in driving successful revenue outcomes, and the criticality of elevating the voices of underrepresented people in the workforce. In today’s episode of Scale Your Sales podcast, Janice B Gordon discuss the evol...
2024-08-13
39 min
Scale Your Sales Podcast
#253 Randi-Sue Deckard - Maximizing Customer-Centricity in B2B Interactions
In this weeks’ Scale Your Sales Podcast episode, my guest is Randi-Sue Deckard. Randi-Sue Deckard’s career trajectory is a captivating story of transformation and resilience. Transitioning from a clinical lab scientist to the Senior Vice President of Client Engagement at BESLER, Randi’s journey is a testament to the power of embracing change, staying curious, dedication to improving and leveraging data-driven decision-making. Her wealth of experience in sales, marketing, and customer success positions her as a valuable guide for professionals seeking to excel in revenue-related roles. In today’s episode of Scale Your Sales podcast...
2024-08-06
29 min
Scale Your Sales Podcast
#253 Randi-Sue Deckard - Maximizing Customer-Centricity in B2B Interactions
In this weeks’ Scale Your Sales Podcast episode, my guest is Randi-Sue Deckard. Randi-Sue Deckard’s career trajectory is a captivating story of transformation and resilience. Transitioning from a clinical lab scientist to the Senior Vice President of Client Engagement at BESLER, Randi’s journey is a testament to the power of embracing change, staying curious, dedication to improving and leveraging data-driven decision-making. Her wealth of experience in sales, marketing, and customer success positions her as a valuable guide for professionals seeking to excel in revenue-related roles. In today’s episode of Scale Your Sales podcast...
2024-08-06
29 min
Scale Your Sales Podcast
#252 Ollie Sharpe - Unlocking Sales Success: Secrets to A Diverse and Inclusive Culture
In this weeks’ Scale Your Sales Podcast episode, my guest is Ollie Sharpe. Ollie spent 10 years at LinkedIn, starting when nobody knew what LinkedIn was! One of the 1st 15 employees outside the US. Then left to set up Salesloft in EMEA as 1st person on the ground and grew them to more than $25m and 125 people. Now Chief Commercial Officer at Lative. In today’s episode of Scale Your Sales podcast, Ollie Sharpe, former LinkedIn executive, shares valuable insights on sales, leadership, and diversity. He emphasizes the importance of fostering a strong, inclusive sales culture, high...
2024-07-30
29 min
Scale Your Sales Podcast
#252 Ollie Sharpe - Unlocking Sales Success: Secrets to A Diverse and Inclusive Culture
In this weeks’ Scale Your Sales Podcast episode, my guest is Ollie Sharpe. Ollie spent 10 years at LinkedIn, starting when nobody knew what LinkedIn was! One of the 1st 15 employees outside the US. Then left to set up Salesloft in EMEA as 1st person on the ground and grew them to more than $25m and 125 people. Now Chief Commercial Officer at Lative. In today’s episode of Scale Your Sales podcast, Ollie Sharpe, former LinkedIn executive, shares valuable insights on sales, leadership, and diversity. He emphasizes the importance of fostering a strong, inclusive sales culture, high...
2024-07-30
29 min
Scale Your Sales Podcast
#251 Janice B Gordon - Scale Your Sales Review Podcast
Welcome to our ultimate review series where we delve into 40 captivating podcast episodes, each shedding light on the dynamic and ever-evolving world of sales. Whether you're a seasoned sales professional or just starting out, this comprehensive exploration is designed to offer you valuable insights, proven strategies, and inspiring stories straight from industry experts. In this series, we'll uncover: 1) Cutting-edge sales techniques that can help you close more deals. 2) Proven strategies to build and maintain lasting customer relationships. 3) Tips on leveraging the latest technology and tools to enhance your sales...
2024-07-23
19 min
Scale Your Sales Podcast
#251 Janice B Gordon - Scale Your Sales Review Podcast
Welcome to our ultimate review series where we delve into 40 captivating podcast episodes, each shedding light on the dynamic and ever-evolving world of sales. Whether you're a seasoned sales professional or just starting out, this comprehensive exploration is designed to offer you valuable insights, proven strategies, and inspiring stories straight from industry experts. In this series, we'll uncover: 1) Cutting-edge sales techniques that can help you close more deals. 2) Proven strategies to build and maintain lasting customer relationships. 3) Tips on leveraging the latest technology and tools to enhance your sales...
2024-07-23
19 min
Scale Your Sales Podcast
#251 Janice B Gordon - Scale Your Sales Review Podcast
Welcome to our ultimate review series where we delve into 40 captivating podcast episodes, each shedding light on the dynamic and ever-evolving world of sales. Whether you're a seasoned sales professional or just starting out, this comprehensive exploration is designed to offer you valuable insights, proven strategies, and inspiring stories straight from industry experts. In this series, we'll uncover: 1) Cutting-edge sales techniques that can help you close more deals. 2) Proven strategies to build and maintain lasting customer relationships. 3) Tips on leveraging the latest technology and tools to enhance your sales...
2024-07-23
19 min
Scale Your Sales Podcast
#250 Jamie Gallagher - How to Coach Your Way to Success and Close Deals Like A Pro
In this weeks’ Scale Your Sales Podcast episode, my guest is Jamie Gallagher. He’s a husband, father, and terrible golfer, AVP Fortra EMEA, 25 years sales professional, operated globally and DEI Champion. In today’s episode of Scale Your Sales podcast, Jamie discusses the importance of setting realistic goals for salespeople, coaching, employing consistent methodologies, and effectively managing deals. Jamie highlights the significance of hiring individuals who are both compatible and trainable, shares his unique approach to talent acquisition, and reflects on the impact of a supportive organizational culture. We explore the keys to success in the...
2024-07-16
43 min
Scale Your Sales Podcast
#250 Jamie Gallagher - How to Coach Your Way to Success and Close Deals Like A Pro
In this weeks’ Scale Your Sales Podcast episode, my guest is Jamie Gallagher. He’s a husband, father, and terrible golfer, AVP Fortra EMEA, 25 years sales professional, operated globally and DEI Champion. In today’s episode of Scale Your Sales podcast, Jamie discusses the importance of setting realistic goals for salespeople, coaching, employing consistent methodologies, and effectively managing deals. Jamie highlights the significance of hiring individuals who are both compatible and trainable, shares his unique approach to talent acquisition, and reflects on the impact of a supportive organizational culture. We explore the keys to success in the...
2024-07-16
43 min
Scale Your Sales Podcast
#249 Laura Hannan - Maximizing Sales Navigator and Microsite for Effective Brand Awareness and Lead Generation
In this weeks’ Scale Your Sales Podcast episode, my guest is Laura Hannan. Laura is one of my go-to LinkedIn people. She's a bit of a Sales Navigator geek, she trains salespeople on LinkedIn, and she is also a founder of a 'done for you' LinkedIn marketing agency, Pitch121. They manage personal profiles for time-poor execs and help salespeople get in front of their target accounts. In today’s episode of Scale Your Sales podcast, Laura Hannan, founder of Pitch121, discuss about LinkedIn marketing and sales strategies. Laura shares insights on leveraging Sales Navigator, utilizing peer...
2024-07-09
36 min
Scale Your Sales Podcast
#249 Laura Hannan - Maximizing Sales Navigator and Microsite for Effective Brand Awareness and Lead Generation
In this weeks’ Scale Your Sales Podcast episode, my guest is Laura Hannan. Laura is one of my go-to LinkedIn people. She's a bit of a Sales Navigator geek, she trains salespeople on LinkedIn, and she is also a founder of a 'done for you' LinkedIn marketing agency, Pitch121. They manage personal profiles for time-poor execs and help salespeople get in front of their target accounts. In today’s episode of Scale Your Sales podcast, Laura Hannan, founder of Pitch121, discuss about LinkedIn marketing and sales strategies. Laura shares insights on leveraging Sales Navigator, utilizing peer...
2024-07-09
36 min
Scale Your Sales Podcast
#248 Bob King - Unravelling the Secrets to Mastering Deal Closures
In this weeks’ Scale Your Sales Podcast episode, my guest is Bob King. Bob King literally wrote the book on Closing for salespeople, closers, and anyone else who wants to know why they said yes on a day they were “just looking”. His book The Joy of Closing reveals the secrets to earning the customer’s business and getting them what they want. In today’s episode of Scale Your Sales podcast, Bob embarks on a captivating journey, detailing his transition from the film industry to the world of sales. He underscores the critical role of believi...
2024-07-02
27 min
Scale Your Sales Podcast
#248 Bob King - Unravelling the Secrets to Mastering Deal Closures
In this weeks’ Scale Your Sales Podcast episode, my guest is Bob King. Bob King literally wrote the book on Closing for salespeople, closers, and anyone else who wants to know why they said yes on a day they were “just looking”. His book The Joy of Closing reveals the secrets to earning the customer’s business and getting them what they want. In today’s episode of Scale Your Sales podcast, Bob embarks on a captivating journey, detailing his transition from the film industry to the world of sales. He underscores the critical role of believi...
2024-07-02
27 min
Scale Your Sales Podcast
#247 Melanie Mills - Diverse and Inclusive Strategies for Sales Success
In this weeks’ Scale Your Sales Podcast episode, my guest is Melanie Mills. Chief Revenue Officer at Caxton Payments, the pioneering UK Fintech. Melanie has a 20-year career, growing revenues across scale-up businesses in variety of industries and prides herself on her nontraditional routes to success. In today’s episode of Scale Your Sales podcast, Melanie shares her experiences as a woman in a male-dominated industry, her advocacy for diversity, and her passion for mentoring through the Caxton Career Collective. She discusses the importance of organizational culture, diversity in leadership, and the role of behaviours and...
2024-06-25
28 min
Scale Your Sales Podcast
#247 Melanie Mills - Diverse and Inclusive Strategies for Sales Success
In this weeks’ Scale Your Sales Podcast episode, my guest is Melanie Mills. Chief Revenue Officer at Caxton Payments, the pioneering UK Fintech. Melanie has a 20-year career, growing revenues across scale-up businesses in variety of industries and prides herself on her nontraditional routes to success. In today’s episode of Scale Your Sales podcast, Melanie shares her experiences as a woman in a male-dominated industry, her advocacy for diversity, and her passion for mentoring through the Caxton Career Collective. She discusses the importance of organizational culture, diversity in leadership, and the role of behaviours and...
2024-06-25
28 min
Scale Your Sales Podcast
#246 Kristie Jones - Strategies for Scaling Your Sales Performance
In this weeks’ Scale Your Sales Podcast episode, my guest is Kristie Jones. Kristie Jones, author of “Selling Your Way In” and Principal of Sales Acceleration Group elevates sales companies by coaching sales leaders to hire Top Ten Percent sales candidates in addition to guiding their organization through the creation of a sales culture of accountability resulting in revenue growth. In this podcast episode, we will focus on sales techniques, Kristie discussed the concept of identifying a salesperson's core strengths, which Kristie likened to a compass guiding their approach. This self-awareness empowers sellers to distinguish betwee...
2024-06-18
30 min
Scale Your Sales Podcast
#246 Kristie Jones - Strategies for Scaling Your Sales Performance
In this weeks’ Scale Your Sales Podcast episode, my guest is Kristie Jones. Kristie Jones, author of “Selling Your Way In” and Principal of Sales Acceleration Group elevates sales companies by coaching sales leaders to hire Top Ten Percent sales candidates in addition to guiding their organization through the creation of a sales culture of accountability resulting in revenue growth. In this podcast episode, we will focus on sales techniques, Kristie discussed the concept of identifying a salesperson's core strengths, which Kristie likened to a compass guiding their approach. This self-awareness empowers sellers to distinguish betwee...
2024-06-18
30 min
Scale Your Sales Podcast
#245 Theresa Caragol - Unleashing Incredible Growth: Harnessing the Power of Successful Partnerships
In this weeks’ Scale Your Sales Podcast episode, my guest is Theresa Caragol. Theresa Caragol, CEO of AchieveUnite Inc., leverages 20+ years’ global expertise in driving revenue growth, mitigating risk, and fostering strategic partnerships. Recognized for channel team leadership, she pioneers revenue expansion through acquisitions, building trust-based cultures, and fostering cross-functional ecosystems. A sought-after speaker and author, she’s committed to both professional excellence and philanthropy. In today’s episode of Scale Your Sales podcast, Theresa shares her journey in driving revenue growth through partnerships, emphasizing the importance of mentors in her success. Discover insights from her upco...
2024-06-11
24 min
Scale Your Sales Podcast
#245 Theresa Caragol - Unleashing Incredible Growth: Harnessing the Power of Successful Partnerships
In this weeks’ Scale Your Sales Podcast episode, my guest is Theresa Caragol. Theresa Caragol, CEO of AchieveUnite Inc., leverages 20+ years’ global expertise in driving revenue growth, mitigating risk, and fostering strategic partnerships. Recognized for channel team leadership, she pioneers revenue expansion through acquisitions, building trust-based cultures, and fostering cross-functional ecosystems. A sought-after speaker and author, she’s committed to both professional excellence and philanthropy. In today’s episode of Scale Your Sales podcast, Theresa shares her journey in driving revenue growth through partnerships, emphasizing the importance of mentors in her success. Discover insights from her upco...
2024-06-11
24 min
Scale Your Sales Podcast
#244 Anne Pao - Driving Revenue Growth to Effective Sales Leadership
In this weeks’ Scale Your Sales Podcast episode, my guest is Anne Pao. Anne is 5 times Startup Operator, Heart-forward Leader, Mother, Startup Advisor and Board Member. Anne is founder/CEO of Ignite Consulting, a fractional GTM strategy and RevOps firm that partners with startups to install and scale a unified GTM foundation. In today’s episode of Scale Your Sales podcast, Anne offers a unique perspective honed through her experience as a buyer in over 500 deals. Anne shares the types of conversations that have shaped her approach as a sales leader and Chief Revenue Officer (CRO...
2024-06-04
32 min
Scale Your Sales Podcast
#244 Anne Pao - Driving Revenue Growth to Effective Sales Leadership
In this weeks’ Scale Your Sales Podcast episode, my guest is Anne Pao. Anne is 5 times Startup Operator, Heart-forward Leader, Mother, Startup Advisor and Board Member. Anne is founder/CEO of Ignite Consulting, a fractional GTM strategy and RevOps firm that partners with startups to install and scale a unified GTM foundation. In today’s episode of Scale Your Sales podcast, Anne offers a unique perspective honed through her experience as a buyer in over 500 deals. Anne shares the types of conversations that have shaped her approach as a sales leader and Chief Revenue Officer (CRO...
2024-06-04
32 min
Scale Your Sales Podcast
#243 Emma York - Enhancing B2B Social Media Engagement
In this weeks’ Scale Your Sales Podcast episode, my guest is Emma York. Emma is a social media trainer, mentor, digital marketing specialist and owner of Fresh Approach Digital. In today’s episode of Scale Your Sales podcast, Emma is telling us about social media for B2B businesses, featuring a social media expert. Exploring insightful strategies for not only building brand awareness but also leveraging personal branding across various platforms. The discussion will encompass the surprising relevance of TikTok for B2B companies, offering practical tips and reasons to establish a presence on this burg...
2024-05-28
30 min
Scale Your Sales Podcast
#243 Emma York - Enhancing B2B Social Media Engagement
In this weeks’ Scale Your Sales Podcast episode, my guest is Emma York. Emma is a social media trainer, mentor, digital marketing specialist and owner of Fresh Approach Digital. In today’s episode of Scale Your Sales podcast, Emma is telling us about social media for B2B businesses, featuring a social media expert. Exploring insightful strategies for not only building brand awareness but also leveraging personal branding across various platforms. The discussion will encompass the surprising relevance of TikTok for B2B companies, offering practical tips and reasons to establish a presence on this burg...
2024-05-28
30 min
Scale Your Sales Podcast
#242 Pete Crosby - Desirability and Rarity Customer-Centric Approaches
In this weeks’ Scale Your Sales Podcast episode, my guest is Pete Crosby. Pete is the CEO & Co-founder of Revelesco. He is behind the strategies and frameworks of countless successful startups & scaleups. He is a 4x CRO with an IPO Under his belt and currently coaches more than 40 SaaS CEOs around the world. In today's episode of Scale Your Sales podcast, Pete Crosby talks about the heart of good revenue strategy. The discussion explored a four-part framework for understanding the concept we were previously examining. This framework prioritizes desirability at the outset. Desirability is measured us...
2024-05-21
31 min
Scale Your Sales Podcast
#242 Pete Crosby - Desirability and Rarity Customer-Centric Approaches
In this weeks’ Scale Your Sales Podcast episode, my guest is Pete Crosby. Pete is the CEO & Co-founder of Revelesco. He is behind the strategies and frameworks of countless successful startups & scaleups. He is a 4x CRO with an IPO Under his belt and currently coaches more than 40 SaaS CEOs around the world. In today's episode of Scale Your Sales podcast, Pete Crosby talks about the heart of good revenue strategy. The discussion explored a four-part framework for understanding the concept we were previously examining. This framework prioritizes desirability at the outset. Desirability is measured us...
2024-05-21
31 min
Scale Your Sales Podcast
#241: Hang Black - Diversity, Leadership, and Adaptation in a Digital Age
In this week’s Scale Your Sales Podcast episode, my guest is Hang Black. From refugee to revenue leader, Hang Black’s career spans engineering, marketing, and sales, earning her the nickname “Black Ops”. A multi-national keynote speaker on sales, leadership, and a passionate advocate for women in the workplace, she is the author of a Wall Street Journal best-selling book. In this episode, Hang discussed the impact of AI, cultural disparities in the treatment of women in sales, and the evolving demographics of buyers. Highlighting the importance of diversity at all levels of an organiza...
2024-05-14
33 min
Scale Your Sales Podcast
#241: Hang Black - Diversity, Leadership, and Adaptation in a Digital Age
In this week’s Scale Your Sales Podcast episode, my guest is Hang Black. From refugee to revenue leader, Hang Black’s career spans engineering, marketing, and sales, earning her the nickname “Black Ops”. A multi-national keynote speaker on sales, leadership, and a passionate advocate for women in the workplace, she is the author of a Wall Street Journal best-selling book. In this episode, Hang discussed the impact of AI, cultural disparities in the treatment of women in sales, and the evolving demographics of buyers. Highlighting the importance of diversity at all levels of an organiza...
2024-05-14
33 min
Scale Your Sales Podcast
#240: Heather Holst-Knudsen – Enhancing Sales with Data-Driven Strategies
In this week’s Scale Your Sales Podcast episode, my guest is Heather Holst-Knudsen Heather has deep roots in B2B, having grown up in Thomas Publishing Company, Miller Freeman, Reed Elsevier, and IDG. Heather also has extensive experience with SaaS and event tech. She is a recognized expert and partner with years of leadership and operating experience in the industries she serves. Heather founded H2K Labs, which helps clients generate financial returns from data. In this episode, Heather into the critical role of data outside the CRM in understanding customer behavior and forecasting. Sh...
2024-05-07
28 min
Scale Your Sales Podcast
#240: Heather Holst-Knudsen – Enhancing Sales with Data-Driven Strategies
In this week’s Scale Your Sales Podcast episode, my guest is Heather Holst-Knudsen Heather has deep roots in B2B, having grown up in Thomas Publishing Company, Miller Freeman, Reed Elsevier, and IDG. Heather also has extensive experience with SaaS and event tech. She is a recognized expert and partner with years of leadership and operating experience in the industries she serves. Heather founded H2K Labs, which helps clients generate financial returns from data. In this episode, Heather into the critical role of data outside the CRM in understanding customer behavior and forecasting. Sh...
2024-05-07
28 min
Scale Your Sales Podcast
#239 Cristina Lasagni – How Diversity Drives Sales Success
In this week’s Scale Your Sales Podcast episode, my guest is Cristina Lasagni. Cristina stands as a distinguished Go-to-Market Senior Leader and the current Head of Southern Europe at Cloudflare, with over 15 years of experience in tech industry with expertise in scaling organizations to new heights. At Cloudflare she was involved since the early days helping to scale the organization to 1B$ revenue as of today. Her trajectory encompasses pivotal roles at industry giants like Cisco and Dropbox, where she left an indelible mark as an expert in navigating the intricate landscape of large-scale enterprises. These ex...
2024-04-30
36 min
Scale Your Sales Podcast
#239 Cristina Lasagni – How Diversity Drives Sales Success
In this week’s Scale Your Sales Podcast episode, my guest is Cristina Lasagni. Cristina stands as a distinguished Go-to-Market Senior Leader and the current Head of Southern Europe at Cloudflare, with over 15 years of experience in tech industry with expertise in scaling organizations to new heights. At Cloudflare she was involved since the early days helping to scale the organization to 1B$ revenue as of today. Her trajectory encompasses pivotal roles at industry giants like Cisco and Dropbox, where she left an indelible mark as an expert in navigating the intricate landscape of large-scale enterprises. These ex...
2024-04-30
36 min
Scale Your Sales Podcast
#237: Christina Brady – Revolutionizing Sales Training Through Practice and Gamification
In this week’s Scale Your Sales Podcast episode, my guest is Christina Brady. With 16+ years of overall SaaS sales experience, and 10+ years of executive leadership in the SaaS space, Christina has a proven track record of leading individuals and organizations to growth & profitability as a former artist, musician, and improv performer, she has a genuine passion for building culture, coaching & developing leaders, and producing top-performing Sales and CS teams across small to enterprise organizations. Christina is using her experience and people first mentality to revolutionize how revenue teams practice and ingrain learning, skills, and ongoing development as the CE...
2024-04-16
26 min
Scale Your Sales Podcast
#237: Christina Brady – Revolutionizing Sales Training Through Practice and Gamification
In this week’s Scale Your Sales Podcast episode, my guest is Christina Brady. With 16+ years of overall SaaS sales experience, and 10+ years of executive leadership in the SaaS space, Christina has a proven track record of leading individuals and organizations to growth & profitability as a former artist, musician, and improv performer, she has a genuine passion for building culture, coaching & developing leaders, and producing top-performing Sales and CS teams across small to enterprise organizations. Christina is using her experience and people first mentality to revolutionize how revenue teams practice and ingrain learning, skills, and ongoing development as the CE...
2024-04-16
26 min
Scale Your Sales Podcast
#234: Zeenath Kuraisha – Maximising Revenue Growth through Sales Enablement
In this week’s Scale Your Sales Podcast episode, my guest is Zeenath Kuraisha. Zeenath is the founder of the E-University of Sales and The Asia Pacific Sales & Marketing Academy (APACSMA), renowned for its industry-endorsed accredited sales training programs, certifications, sales audits, and assessment. Boasting a global reach, her multifaceted approach encompasses the 360 business, GTM, inside, and digital Sales Review Advisory and Support Services. She serves as the Singapore Chapter President for AA-ISP (now known as Emblaze), the Founding Fellow for Association of Professional Sales (now known as Institute of Sales Professionals). Zeenath has received numerous accolades an...
2024-03-26
30 min
Scale Your Sales Podcast
#234: Zeenath Kuraisha – Maximising Revenue Growth through Sales Enablement
In this week’s Scale Your Sales Podcast episode, my guest is Zeenath Kuraisha. Zeenath is the founder of the E-University of Sales and The Asia Pacific Sales & Marketing Academy (APACSMA), renowned for its industry-endorsed accredited sales training programs, certifications, sales audits, and assessment. Boasting a global reach, her multifaceted approach encompasses the 360 business, GTM, inside, and digital Sales Review Advisory and Support Services. She serves as the Singapore Chapter President for AA-ISP (now known as Emblaze), the Founding Fellow for Association of Professional Sales (now known as Institute of Sales Professionals). Zeenath has received numerous accolades an...
2024-03-26
30 min
Scale Your Sales Podcast
#233: Sandra Long – Amplifying Sales Success by Building Strategic Networks
In this week’s Scale Your Sales Podcast episode, my guest is Sandra Long. Sandra Long is a leading independent LinkedIn consultant, instructor, and speaker. She is the author of the best-selling book, LinkedIn for Personal Branding: The Ultimate Guide. Considered as a pioneer for women in B2B sales, she enjoyed a long first career in field sales for office technology products. In this episode, Sandra shares invaluable insights on leveraging LinkedIn for sales, stressing the importance of optimising one's profile and cultivating a strategic network. She emphasises that a compelling LinkedIn profile is ak...
2024-03-19
28 min
Scale Your Sales Podcast
#233: Sandra Long – Amplifying Sales Success by Building Strategic Networks
In this week’s Scale Your Sales Podcast episode, my guest is Sandra Long. Sandra Long is a leading independent LinkedIn consultant, instructor, and speaker. She is the author of the best-selling book, LinkedIn for Personal Branding: The Ultimate Guide. Considered as a pioneer for women in B2B sales, she enjoyed a long first career in field sales for office technology products. In this episode, Sandra shares invaluable insights on leveraging LinkedIn for sales, stressing the importance of optimising one's profile and cultivating a strategic network. She emphasises that a compelling LinkedIn profile is ak...
2024-03-19
28 min
Scale Your Sales Podcast
#232: Karen Kelly – Breaking Barriers in a Male-Dominated Environment
In this week’s Scale Your Sales Podcast episode, my guest is Karen Kelly, the Host of K2 Sales Podcast. Karen is a seasoned sales expert with a passion for empowering sales professionals to achieve sales excellence. With over 20 years of experience in the healthcare industry, she brings a unique blend of expertise, energy, and practicality to her clients. She unlocks the grip our mindset, beliefs, and behaviours can have on us. Separating what serves us or sabotages us starting with our self-awareness. Replacing these patterns with purposeful values, confidence and action producing tangible results. Beyond he...
2024-03-12
29 min
Scale Your Sales Podcast
#232: Karen Kelly – Breaking Barriers in a Male-Dominated Environment
In this week’s Scale Your Sales Podcast episode, my guest is Karen Kelly, the Host of K2 Sales Podcast. Karen is a seasoned sales expert with a passion for empowering sales professionals to achieve sales excellence. With over 20 years of experience in the healthcare industry, she brings a unique blend of expertise, energy, and practicality to her clients. She unlocks the grip our mindset, beliefs, and behaviours can have on us. Separating what serves us or sabotages us starting with our self-awareness. Replacing these patterns with purposeful values, confidence and action producing tangible results. Beyond he...
2024-03-12
29 min
Scale Your Sales Podcast
#230: Derek Roberts – Harnessing Mindset, Skill Set, and Human Connections
In this week’s Scale Your Sales Podcast episode, my guest is Derek Roberts. Derek has built, trained, and coached sales teams and sales leaders for nearly thirty years. Although he is an executive coach, consultant, and professional speaker, he is quick to proudly identify himself first and foremost as a sales professional. An executive partner with Integrity Solutions since 1999, Roberts also owns the consulting and training firm Roberts Business Group, which sells and distributes Integrity Solutions’ products. He is co-author of the new book, Listen to Sell: How Your Mindset, Skillset, and Human Connections Unlock Sales Perf...
2024-02-27
26 min
Scale Your Sales Podcast
#230: Derek Roberts – Harnessing Mindset, Skill Set, and Human Connections
In this week’s Scale Your Sales Podcast episode, my guest is Derek Roberts. Derek has built, trained, and coached sales teams and sales leaders for nearly thirty years. Although he is an executive coach, consultant, and professional speaker, he is quick to proudly identify himself first and foremost as a sales professional. An executive partner with Integrity Solutions since 1999, Roberts also owns the consulting and training firm Roberts Business Group, which sells and distributes Integrity Solutions’ products. He is co-author of the new book, Listen to Sell: How Your Mindset, Skillset, and Human Connections Unlock Sales Perf...
2024-02-27
26 min
Scale Your Sales Podcast
#227: James Ski – The Holistic Approach to Career Growth with Mind, Body, and Sales.
In this week’s Scale Your Sales Podcast episode, my guest is James Ski, CEO and Founder of Sales Confidence. Sales Confidence is the UK and Europe's #1 Community for SaaS sales & revenue leaders and teams. Their vision is to build the world's most valuable B2B Sales community, elevate the sales profession and help sales professionals, at each stage of their career, be the best they can be through achieving peak performance, mindset awareness and positive wellbeing. In this episode, James opens about his transformative journey, sharing his personal diagnosis of bipolar disorder and...
2024-02-06
32 min
Scale Your Sales Podcast
#227: James Ski – The Holistic Approach to Career Growth with Mind, Body, and Sales.
In this week’s Scale Your Sales Podcast episode, my guest is James Ski, CEO and Founder of Sales Confidence. Sales Confidence is the UK and Europe's #1 Community for SaaS sales & revenue leaders and teams. Their vision is to build the world's most valuable B2B Sales community, elevate the sales profession and help sales professionals, at each stage of their career, be the best they can be through achieving peak performance, mindset awareness and positive wellbeing. In this episode, James opens about his transformative journey, sharing his personal diagnosis of bipolar disorder and...
2024-02-06
32 min
Scale Your Sales Podcast
#226: Joe Marcoux – Coaching Through Objections and Building Sales Skills
In this week’s Scale Your Sales Podcast episode, my guest is Joe Marcoux. Joe, also known as the Sales Sensei, is the founder of the Sales Dojo where entrepreneurs, business professionals and sales leaders go to practice their skills LIVE in an interactive and safe environment. In this episode, Joe shares insights on mastering the art of objection prevention and building robust client relationships. Emphasizing emotional resilience and rigorous practice, Joe unveils effective strategies for skillfully navigating the complex terrain of sales. His approach transcends the traditional transactional mindset, focusing on genuine connections that go...
2024-01-30
32 min
Scale Your Sales Podcast
#226: Joe Marcoux – Coaching Through Objections and Building Sales Skills
In this week’s Scale Your Sales Podcast episode, my guest is Joe Marcoux. Joe, also known as the Sales Sensei, is the founder of the Sales Dojo where entrepreneurs, business professionals and sales leaders go to practice their skills LIVE in an interactive and safe environment. In this episode, Joe shares insights on mastering the art of objection prevention and building robust client relationships. Emphasizing emotional resilience and rigorous practice, Joe unveils effective strategies for skillfully navigating the complex terrain of sales. His approach transcends the traditional transactional mindset, focusing on genuine connections that go...
2024-01-30
32 min
Scale Your Sales Podcast
#225: Victor Antonio – Removing Objections and Boosting Confidence in Sales
In this week’s Scale Your Sales Podcast episode, my guest is Victor Antonio. Victor is a globally sought after sales trainer and consultant who earned a B.S. Electrical Engineering, an MBA and built a 20-year career as a top sales executive and becoming President of Global Sales and Marketing for a $420M company. He's the author of 16 books on sales and motivation and recently launched the Sales Velocity Academy learning platform with 600+ video courses. In 2018, he was the first to publish AI's impact on Sales in his book, "Sales Ex Machina: How Artificial Intelligence is Changing the Wo...
2024-01-23
50 min
Scale Your Sales Podcast
#225: Victor Antonio – Removing Objections and Boosting Confidence in Sales
In this week’s Scale Your Sales Podcast episode, my guest is Victor Antonio. Victor is a globally sought after sales trainer and consultant who earned a B.S. Electrical Engineering, an MBA and built a 20-year career as a top sales executive and becoming President of Global Sales and Marketing for a $420M company. He's the author of 16 books on sales and motivation and recently launched the Sales Velocity Academy learning platform with 600+ video courses. In 2018, he was the first to publish AI's impact on Sales in his book, "Sales Ex Machina: How Artificial Intelligence is Changing the Wo...
2024-01-23
50 min
Scale Your Sales Podcast
#224: Michelle Accardi – Sales Success through Customer Relationship Building
In this week’s Scale Your Sales Podcast episode, my guest is Michelle Accardi, the CEO of Liongard. Liongard is the global leader in configuration change detection and response, providing MSPs and IT executives with the most effective way to provide IT Governance and Cyber risk mitigation. Michelle Accardi is an innovative leader with over two decades of experience growing MSPs and technology companies with an excellent track record of success. Previously to joining Liongard, Michelle was CEO of the nation's largest cybersecurity-focused MSPs, Logically. She also spent roughly nine years leading Star2Star Communications an...
2024-01-16
25 min
Scale Your Sales Podcast
#224: Michelle Accardi – Sales Success through Customer Relationship Building
In this week’s Scale Your Sales Podcast episode, my guest is Michelle Accardi, the CEO of Liongard. Liongard is the global leader in configuration change detection and response, providing MSPs and IT executives with the most effective way to provide IT Governance and Cyber risk mitigation. Michelle Accardi is an innovative leader with over two decades of experience growing MSPs and technology companies with an excellent track record of success. Previously to joining Liongard, Michelle was CEO of the nation's largest cybersecurity-focused MSPs, Logically. She also spent roughly nine years leading Star2Star Communications an...
2024-01-16
25 min
Scale Your Sales Podcast
#222: Kate Norton – Leveraging the Power of Customer Experience Mapping
In this week’s Scale Your Sales Podcast episode, my guest is Kate Norton, the Founder of High Peak Growth. Kate has over two decades of experience in building relationships and serving clients across a variety of industries. She has experience driving revenue in both Fortune 100 organizations as well as growing entrepreneurial companies. Her sales success is attributed to quickly gaining trust, uncovering needs and offering a simplified message. Kate has found the secret to increase the bottom line is to serve versus sell and currently works as a sales coach to help teams break th...
2024-01-02
13 min
Scale Your Sales Podcast
#222: Kate Norton – Leveraging the Power of Customer Experience Mapping
In this week’s Scale Your Sales Podcast episode, my guest is Kate Norton, the Founder of High Peak Growth. Kate has over two decades of experience in building relationships and serving clients across a variety of industries. She has experience driving revenue in both Fortune 100 organizations as well as growing entrepreneurial companies. Her sales success is attributed to quickly gaining trust, uncovering needs and offering a simplified message. Kate has found the secret to increase the bottom line is to serve versus sell and currently works as a sales coach to help teams break th...
2024-01-02
13 min
Scale Your Sales Podcast
Scale Your Sales #221: Reflection of 2023— Highlights and Moments that Mattered Most
In this Christmas special episode of Scale Your Sales Podcast, I'm excited to reflect on the highlights of 2023 and share insights on visualizing and planning for 2024. Join me as I discuss the importance of human connections in sales, recount personal highlights, and delve into the significance of living the life you're meant to have. This episode is not just about looking back; it's a sneak peek into what lies ahead in 2024. As I gear up for the coming year, my focus remains on working with revenue-generating organizations and visionary CEOs to craft sales-efficient teams and foster customer-centric...
2023-12-26
24 min
Scale Your Sales Podcast
Scale Your Sales #221: Reflection of 2023— Highlights and Moments that Mattered Most
In this Christmas special episode of Scale Your Sales Podcast, I'm excited to reflect on the highlights of 2023 and share insights on visualizing and planning for 2024. Join me as I discuss the importance of human connections in sales, recount personal highlights, and delve into the significance of living the life you're meant to have. This episode is not just about looking back; it's a sneak peek into what lies ahead in 2024. As I gear up for the coming year, my focus remains on working with revenue-generating organizations and visionary CEOs to craft sales-efficient teams and foster customer-centric...
2023-12-26
24 min
Scale Your Sales Podcast
#220: Usman Sheikh – How AI-Driven Insights are Revolutionising the Sales Process
In this week’s Scale Your Sales Podcast episode, my guest is Usman Sheikh. Usman is the Founder and CEO of xiQ, an award-winning B2B sales and marketing platform. He aims to humanize B2B sales and marketing by leveraging generative AI and psychology. He's a graduate of the University of Michigan and before xiQ, Usman held various global roles at SAP, including Vice President of Corporate Development, Product Management, Sales Enablement, and Digital Commerce. In this episode, Usman unravels the intricate distinctions between AI and generative AI. He discusses th...
2023-12-19
30 min
Scale Your Sales Podcast
#220: Usman Sheikh – How AI-Driven Insights are Revolutionising the Sales Process
In this week’s Scale Your Sales Podcast episode, my guest is Usman Sheikh. Usman is the Founder and CEO of xiQ, an award-winning B2B sales and marketing platform. He aims to humanize B2B sales and marketing by leveraging generative AI and psychology. He's a graduate of the University of Michigan and before xiQ, Usman held various global roles at SAP, including Vice President of Corporate Development, Product Management, Sales Enablement, and Digital Commerce. In this episode, Usman unravels the intricate distinctions between AI and generative AI. He discusses th...
2023-12-19
30 min
Scale Your Sales Podcast
#218: Ali Cudby – Maximizing Customer Retention for Sales Growth
In this week’s Scale Your Sales Podcast episode, my guest is Ali Cudby. Ali is the Founder and CEO of Alignmint Growth Strategies, where companies learn how to prevent customer churn before it starts. Ali’s expertise has served Fortune 500 corporations and startups alike. She is also the author of the #1 best-selling book on customer retention, Keep Your Customers. In this episode, Ali shares her insights on the phrase "The customer is always right." and how it impacts businesses, as well as the strategies she uses to prevent customer churn. The discussion touches on the...
2023-12-05
25 min
Scale Your Sales Podcast
#218: Ali Cudby – Maximizing Customer Retention for Sales Growth
In this week’s Scale Your Sales Podcast episode, my guest is Ali Cudby. Ali is the Founder and CEO of Alignmint Growth Strategies, where companies learn how to prevent customer churn before it starts. Ali’s expertise has served Fortune 500 corporations and startups alike. She is also the author of the #1 best-selling book on customer retention, Keep Your Customers. In this episode, Ali shares her insights on the phrase "The customer is always right." and how it impacts businesses, as well as the strategies she uses to prevent customer churn. The discussion touches on the...
2023-12-05
25 min
Scale Your Sales Podcast
#210: Julie Thomas – Customer Loyalty in the Digital Age with Value-Based Selling
In this week’s Scale Your Sales podcast episode, my guest is Julie Thomas, the President and CEO of ValueSelling Associates. Julie is the author of "The Power of Value Selling: The Gold Standard to Drive Revenue to Create Customers for Life," and works with revenue leaders across many industries to help them realize results they never thought possible. She is passionate about guiding revenue organizations through uncertainty and helping them build resilient, engaged teams that drive predictable, sustainable results and create customers for life. In this episode, we delve into the world of value se...
2023-10-10
32 min
Scale Your Sales Podcast
#210: Julie Thomas – Customer Loyalty in the Digital Age with Value-Based Selling
In this week’s Scale Your Sales podcast episode, my guest is Julie Thomas, the President and CEO of ValueSelling Associates. Julie is the author of "The Power of Value Selling: The Gold Standard to Drive Revenue to Create Customers for Life," and works with revenue leaders across many industries to help them realize results they never thought possible. She is passionate about guiding revenue organizations through uncertainty and helping them build resilient, engaged teams that drive predictable, sustainable results and create customers for life. In this episode, we delve into the world of value se...
2023-10-10
32 min
Scale Your Sales Podcast
#207: John Ashton – Sales greatness is in the Agency of Customers
In this week’s Scale Your Sales podcast episode, my guest is John Ashton, the Vice President of the EMEA Sales team for Braze. Braze is a comprehensive customer engagement platform that powers meaningful and relevant interactions between customers and brands. Prior to Braze, he was an Infantry Officer in the British Army and served on operations around the world. Outside of work he is an adventure enthusiast and is currently preparing to row across the Atlantic this December of 2023. In this episode, John talks about the shift in focus from pre-2022 business st...
2023-09-19
29 min
Scale Your Sales Podcast
#207: John Ashton – Sales greatness is in the Agency of Customers
In this week’s Scale Your Sales podcast episode, my guest is John Ashton, the Vice President of the EMEA Sales team for Braze. Braze is a comprehensive customer engagement platform that powers meaningful and relevant interactions between customers and brands. Prior to Braze, he was an Infantry Officer in the British Army and served on operations around the world. Outside of work he is an adventure enthusiast and is currently preparing to row across the Atlantic this December of 2023. In this episode, John talks about the shift in focus from pre-2022 business st...
2023-09-19
29 min
Scale Your Sales Podcast
#206: Tara Ryan – Manage Your Energy and Be Obsessive About How it Feels
In this week’s Scale Your Sales podcast episode, my guest is Tara Ryan, the founder of InfiniDEI. Tara's organization, InfiniDEI, is built on understanding energy. She is a sales leader, executive coach and activist. Through her work she helps others become more conscious of the energy they bring to the world so they can wake up to the potential that is possible inside of them. In this episode, Tara talks about making it about them, choose curiosity over judgment, and through every step of the selling process. She said, you've got to...
2023-09-12
30 min
Scale Your Sales Podcast
#206: Tara Ryan – Manage Your Energy and Be Obsessive About How it Feels
In this week’s Scale Your Sales podcast episode, my guest is Tara Ryan, the founder of InfiniDEI. Tara's organization, InfiniDEI, is built on understanding energy. She is a sales leader, executive coach and activist. Through her work she helps others become more conscious of the energy they bring to the world so they can wake up to the potential that is possible inside of them. In this episode, Tara talks about making it about them, choose curiosity over judgment, and through every step of the selling process. She said, you've got to...
2023-09-12
30 min
Scale Your Sales Podcast
#205: Carole Mahoney – Embracing Collaborative Selling and a Buyer-First Mindset
In this week’s Scale Your Sales podcast episode, my guest is Carole Mahoney, the author of Buyer First: Grow Your Business with Collaborative Selling. Carole is changing how the sales industry sees itself — and how buyers see it as well. She has been named as a top sales influencer by LinkedIn and Sales Hacker, and is also a sales coach for the Harvard Entrepreneurial MBA Program. In this episode, Carole discusses the concept of "buyer first" and how it can revolutionise the way we approach sales. Her recently launched her book, Buye...
2023-09-05
28 min
Scale Your Sales Podcast
#205: Carole Mahoney – Embracing Collaborative Selling and a Buyer-First Mindset
In this week’s Scale Your Sales podcast episode, my guest is Carole Mahoney, the author of Buyer First: Grow Your Business with Collaborative Selling. Carole is changing how the sales industry sees itself — and how buyers see it as well. She has been named as a top sales influencer by LinkedIn and Sales Hacker, and is also a sales coach for the Harvard Entrepreneurial MBA Program. In this episode, Carole discusses the concept of "buyer first" and how it can revolutionise the way we approach sales. Her recently launched her book, Buye...
2023-09-05
28 min
Scale Your Sales Podcast
#199: Janice B Gordon Unveils the Gems of Guests
In this week's episode of Scale Your Sales podcast, we dive into a treasure trove of insights from the past 50 episodes! Join me as we review the highlights and glean valuable knowledge from some of the most brilliant minds in the sales industry. In this episode, we revisit the discussions that helped us challenge norms, embrace diversity, and modernize sales strategies to keep pace with the ever-evolving sales landscape. Enjoy this look back at our experts and influencers as they share their vulnerabilities and experiences with their journey to modernize and scale their sales by p...
2023-07-25
28 min
Scale Your Sales Podcast
#199: Janice B Gordon Unveils the Gems of Guests
In this week's episode of Scale Your Sales podcast, we dive into a treasure trove of insights from the past 50 episodes! Join me as we review the highlights and glean valuable knowledge from some of the most brilliant minds in the sales industry. In this episode, we revisit the discussions that helped us challenge norms, embrace diversity, and modernize sales strategies to keep pace with the ever-evolving sales landscape. Enjoy this look back at our experts and influencers as they share their vulnerabilities and experiences with their journey to modernize and scale their sales by p...
2023-07-25
28 min
Scale Your Sales Podcast
#199: Janice B Gordon Unveils the Gems of Guests
In this week's episode of Scale Your Sales podcast, we dive into a treasure trove of insights from the past 50 episodes! Join me as we review the highlights and glean valuable knowledge from some of the most brilliant minds in the sales industry. In this episode, we revisit the discussions that helped us challenge norms, embrace diversity, and modernize sales strategies to keep pace with the ever-evolving sales landscape. Enjoy this look back at our experts and influencers as they share their vulnerabilities and experiences with their journey to modernize and scale their sales by p...
2023-07-25
28 min
Scale Your Sales Podcast
#198: Matt Garman - From Sales Adventure to High Seas to Finding Yourself
In this week’s Scale Your Sales podcast episode, my guest is Matt Garman, the CEO and founder of SalesEnabla. SalesEnabla is a Sales Enablement platform that consolidates sales knowledge and reinforces best practices to elevate sales performance. Matt is a sales expert, adventurer, and author. With a background in sales and business growth, he’s grown and sold 2 technology companies of his own. Outside of work, he’s equally driven, completed multiple endurance events including Ironman, and swam the English Channel most recently rowed across the Atlantic Ocean. In this episode...
2023-07-18
36 min
Scale Your Sales Podcast
#198: Matt Garman - From Sales Adventure to High Seas to Finding Yourself
In this week’s Scale Your Sales podcast episode, my guest is Matt Garman, the CEO and founder of SalesEnabla. SalesEnabla is a Sales Enablement platform that consolidates sales knowledge and reinforces best practices to elevate sales performance. Matt is a sales expert, adventurer, and author. With a background in sales and business growth, he’s grown and sold 2 technology companies of his own. Outside of work, he’s equally driven, completed multiple endurance events including Ironman, and swam the English Channel most recently rowed across the Atlantic Ocean. In this episode...
2023-07-18
36 min
Scale Your Sales Podcast
#188: Jamie Crosbie - Why Sales is 80% Mindset
In this week’s episode of Scale Your Sales podcast, My guest is Jamie Crosbie. Jamie is the founder and CEO of ProActivate. ProActivate helps companies globally find all-star talent to achieve revenue goals and peak performance. Jamie has over 25 years of experience in sales leadership and the talent acquisition industry. Before ProActivate, Jamie served as a VP of sales at CareerBuilder for 5 years, and earlier than that she had various leadership positions within the traditional staffing industry for 10 years. Jamie is the author of “The Power of 2, Exponential Sales Leadership” , “ How to Sourc...
2023-05-09
31 min
Scale Your Sales Podcast
#188: Jamie Crosbie - Why Sales is 80% Mindset
In this week’s episode of Scale Your Sales podcast, My guest is Jamie Crosbie. Jamie is the founder and CEO of ProActivate. ProActivate helps companies globally find all-star talent to achieve revenue goals and peak performance. Jamie has over 25 years of experience in sales leadership and the talent acquisition industry. Before ProActivate, Jamie served as a VP of sales at CareerBuilder for 5 years, and earlier than that she had various leadership positions within the traditional staffing industry for 10 years. Jamie is the author of “The Power of 2, Exponential Sales Leadership” , “ How to Sourc...
2023-05-09
31 min