Shows
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs073 - Master Your PR Strategy (Secrets From A Pro)Send us a textJanice Mandal, Public Relations Strategist, Janice Mandel, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to develop a public relations strategy for you and your business. Topics included:🔹Strategies to get PR for your business (Hint: It's not what you probably think) 🔹Mistakes you're probably making when trying to build your brand (Hint: articles behind a paywall) 🔹Why you need to research potential PR opportunities before saying "yes!"And more 🔷 Thank you for listening. If you found this e...2024-12-3029 min
Podcasting in Professional ServicesPodcast Guesting -vs- Hosting: Pros and ConsThere's some debate among B2B and professional services firms on which is more effective; hosting a podcast or being a podcast guest. There are certainly pros and cons to each approach. In this episode, we break it all down:When each approach makes sense for your marketingPros and cons for being a guest -vs- being a hostDispelling a few preconceived notionsI caught up with a few guests who also have perspective on podcast guesting vs hosting:Geoff Kerbis, Director of SEO, Assembly GlobalKelly Waffle, Director of Research & Innovation, CPA CrossingsJanice Mandel, President, String Communications2023-11-0914 minPodcasting in Professional ServicesPodcast Production WorkflowsA podcast editing workflow is a major part of your podcast operations. In this episode, we break down the audio editing processes of business podcasts:How long it takes to edit each episodeWhen it makes sense to outsource -vs- insource productionUnderstanding the difference between launching and running a podcastDifferent tools to use in your podcast editing workflowI interviewed a few colleagues to get their perspective on a podcast editing workflow that works for their show.Geoff Kerbis, Director of SEO, Assembly GlobalKelly Waffle, Director of Research & Innovation, CPA CrossingsJanice Mandel, President, String CommunicationsThank...2023-10-1320 min
Reframe & Reset Your Career: Job Search & Career Development InsightsEpisode 59. Talking Job Search, Careers & Reflections From Two Years Of The Podcast - Tammy Gooler Loeb & Harsha BoralessaLooking for strategies to help your job search, develop your career and other reflections from two years of the Reframe & Reset Your Career podcast? To belatedly mark the 2 year anniversary of the show, I had the pleasure of being interviewed by my good friend Tammy Gooler Loeb, the host of the award winning Work From The Inside Out podcast and book, about this and much more on Episode 59 of the Reframe & Reset Your Career podcast.
In this episode, we will learn about:
How I overcame my limiting beliefs to start the podcast helped by a...2023-07-1958 min
Path to Visibility#14 - How to Get Discovered by Your Ideal Target Audience2023-06-0828 minReframe & Reset Your Career: Job Search & Career Development InsightsEpisode 56. How Marketing & Personal Branding Can Help Your Job Search & Build Your Career – Janice MandelWhy is it that some of your peers seem to land those amazing opportunities and have higher visibility even though their skills and experience are similar to yours? One answer might be their personal branding and how they market themselves. Janice Mandel, a PR & Communications specialist, shared her insights about this and how you can develop your personal brand on Episode 56 of the Reframe & Reset Your Career podcast.
In this episode, we will learn about:
The skills that helped Janice become a good PR & communications professional,
The benefits of being intentional in finding...2023-05-241h 05Reframe & Reset Your Career: Job Search & Career Development InsightsEpisode 55. Insights To Boost Your Career From A Tech Executive Turned Award Winning Coach - Tutti TaygerlyLooking for insights to help your career development and job search from a coach who built a successful tech career culminating in being a manager launching global products for Facebook? Tutti Taygerly and I talked about this, moving her career in a different direction, despite all her success, and much more on Episode 55 of the Reframe & Reset Your Career podcast.
Tutti coaches cofounders and tech leaders to embrace their unique leadership style to achieve professional impact and a sustainable company culture. She focuses on working with women, people of color, and immigrants. Previously she was a design le...2023-05-101h 06Path to Visibility#13 - How I Built My Personal Brand with Andrea DelZottoThis week I talk to Andrea DelZotto, a successful corporate executive turned entrepreneur about the ups, the downs…and most importantly the realities of building a personal brand.Andrea spent most of her career as a senior executive at Canada's leading condominium developer, Tridel Corporation where she built a leadership profile for herself within the company and beyond. This includes a social media community of more than 6000 followers where she shares her thoughts and opinions on a range of topics. Which led to her becoming ...2023-04-2737 minPath to Visibility#12 - How to Build Visibility on LinkedIn with Mark Williams aka Mr. LinkedInOn today's episode we talk about how to build visibility using LinkedIn with my guest Mark Williams, aka Mr. LinkedIn. Mark knows pretty much everything there is to know about LinkedIn. He's a very busy LinkedIn trainer and hosts the popular LInkedInformed podcast. I've been listening to him for years and know first hand that Mark is always on top of the latest LinkedIn features. And fortunately for us, one of the services he provides is training on how to use LinkedIn to get noticed and increase your visibility. Rig...2023-04-2051 minPath to Visibility#11 - Media Pitching with former national news journalist Steve LadurantayeIn today's episode I speak with former national newspaper and television journalist Steve Ladurantaye about the do's and don'ts of media pitching. Steve's extensive background in journalism, including positions at The Globe and Mail, CBC and Twitter, makes him the perfect person to offer insights and advice on how to effectively work with the media.Listeners will come away from this episode with a deeper understanding of how to generate compelling story ideas and position themselves for success in the media. Whether you're a small business owner...2023-04-1340 minPath to Visibility#10 - How to Attract Attention in Your Local MarketGet the free resource mentioned in this episode:Grab Your Free Guide Here - Cracking the Code: How to Get Quoted in the Media. In today's episode: Do you ever see a colleague or competitor being interviewed by a local media outlet and wonder, "How did that happen? Why are they being interviewed? Why not me?"Or maybe you see them and think, "That's fine...no one pays attention to local media coverage."In today's episode I start by discussing the benefits of becoming we...2023-04-0619 minPath to Visibility#9 - How to Build Visibility in a Way That Feels Authentic to YouBuilding visibility is necessary for small business and personal brands because it helps create the kind of awareness that's needed to stand out from the competition. But when funds are limited and you can't hire an agency to do your marketing, things can get awkward. Because let's face it...being active on social media, creating content and building an email list don't come naturally to everyone. And it's no wonder people feel uneasy about marketing. Every time you turn around you're confronted by a pushy sales pitch or some kind of hyped up message. 2023-03-2322 minPath to Visibility#8 - The Power of Goals, Strategy and PlanningThis week I had an anniversary of sorts...it's been just over one month since I launched this podcast and the feedback I'm getting from listeners has been great. So far I’ve tried to cover topics that will help you understand what’s possible with PR and how to use it to get results In today's episode I take a step back so we can talk about the importance of goals, strategy and planning. Because successful PR is not just about ideas, it's also about sett...2023-03-1611 minPath to Visibility#7 - SEO and Digital PRIn today’s episode I interview SEO and digital PR expert John Tyreman who does an excellent job of explaining the whole idea behind the very technical concepts of search engine optimization (SEO) and digital public relations. Even better, he describes in detail how small business owners and personal brands can use those concepts to increase their visibility and reputation. It takes a bit of work…not a ton. But the payoff is big and the benefits build over time and last for months, even years. As an example, one digital PR campaign John talks about...2023-03-0942 minPath to Visibility#6 - How to use Chat GPT and Other AI Tools to Stand Out in a Crowded Market with Martin WaxmanToday’s guest, Martin Waxman demystifies the currently trending topic of artificial intelligence and explains in practical terms how it can help small business and personal brands. He’s been studying AI for years and understands it better than anyone I know. Martin is a digital communications expert and PR agency founder as well as a university and LinkedIn Learning instructor who teaches AI, social media, digital and content marketing, and podcasting. Please note that Martin mentions several useful AI resources (free and paid) which are linked below for those who want to try them out. I...2023-03-0234 minPath to Visibility#5 -From Unknown to Unforgettable: How to Build a Personal BrandToday's episode of Path to Visibility is about personal branding.We'll talk about what it is, why it's important for small business and personal brands and how you can use it to build your business.It's a common misconception that personal branding is just for celebrities and influencers. In reality it's a useful marketing strategy for turning yourself and your business into a trusted brand that stands out from the competition. Personal branding is about identifying and communicating your unique value proposition to the world...2023-02-2322 minPath to Visibility#4 - How a Small Business Can Win Big with PRHow can public relations benefit a small business or personal brand? Today is part one of a two part mini training to help you understand what public relations is and how it can benefit your small business or personal brand.This week I talk about the importance and benefits of public relations for a small business and next week I’ll cover the value of personal branding as a way to distinguish your business and make it more approachable. In today’s episode:{03:22] What is PR?[03:56] How is it different from a...2023-02-1622 minPath to Visibility#2: The Value of Being Quoted in the Media and How to Make it HappenHow do you get started with media coverage for your business or personal brand?Getting quoted in the media is a great way to make people aware of your product, service or company in a way that leads to them seeking it out. As a public relations consultant for more than 25 years, working with big brands like Microsoft, Swiffer, Febreze, and American Express, I'm often asked for advice on how to get media coverage, and I'm happy to tell you that it's not that difficult. Many people want more visibility and wo...2023-01-1825 minPath to Visibility#3: Digging Deep: How a Small Mining Company Made a Name for Itself on the Global Stage with Alan Coutts, former CEO Noront ResourcesHow can a small, cost-conscious business effectively communicate their message? One of the goals of this podcast is to help small business owners learn how to use public relations to build their visibility and reputation so they can have the kind business they’ve always dreamed of.One of the ways I want to accomplish this is by interviewing successful small business leaders, marketing experts and journalists who will share advice and best practices.Today’s guest turned a small early stage, Canadian mining comp...2023-01-1835 minPath to Visibility#1: Why I Started This PodcastHi, my name is Janice Mandel and welcome to the very first episode of the Path to Visibility podcast which is all about helping small businesses and professionals learn how to raise their visibility so they can build their business or personal brand. I’ll be coming to you every week, and I’ll be talking about all the ways you can build a profile and reputation for your business or yourself, so you can get your message out to the audience you want to reach. I’m not sure what brought you here tod...2023-01-1804 minPath to VisibilityTrailer: Path to Visibility2023-01-1800 min
Voice in Canada PodcastThe Voicefluencer Show with Janice MandelIn episode 183, Teri welcomes Janice Mandel. Janice Mandel, Communications Advisor for the Open Voice Network Shares Stories About Her Voice Career See acast.com/privacy for privacy and opt-out information.2021-12-1537 min
The Business Simplicity PodcastVoice Tech Storytelling with Janice MandelEveryday Entrepreneur Everywhere conversation with Janice Mandel, the Voice Tech Storyteller from the United States.
Janice shares her journey over the years as a journalist covering emerging technologies and her perspective as part of the Ethical Use Task Force community of the Open Voice Network. We discuss some of the issues that can arise through the use of machine learning and artificial intelligence, which drives voice assistants. She dives into some amazing possibilities of the value of voice, with a particular focus on how this can be a benefit for the blind and visually impaired. This is...2021-05-1235 min
The Winding RoadEpisode 28 - Janice Mandel's 4-Step Career Road MapJanice Mandel is the President of String Communications, a boutique PR firm in Toronto. Throughout her career, she's worked for large consulting firms and a Fortune 500 consumer good company. Like most of us, she's experienced highs and lows throughout her career, and she shares some of those during our interview.In this episode, she talks about four elements that make up her Career Roadmap, including:1. Have many mentors2. Know your goals3. Keep a "me file"4. Focus on resultsAs a bonus, we talk about how she landed her drea...2021-04-2133 min
Tiny Town Library PodcastEpisode 13- Best of 2020We’re pulled together a list of the best books of 2020. Join us as we take a look back at 2020 for the highs and lows of the year.
Amy:
2020 New Fiction
1. The Glass Hotel by Emily St. John Mandel
2. Migrations by Charlotte McConaghy
3. Greenwood by Michael Christie
4. Beheld by TaraShea Nesbit
5. Valentine by Elizabeth Wetmore
6. The Other Bennet Sister by Janice Hadlow
7. The Invisible Life of Addie Larue by V.E.Schwab
8. The Southern Book Club’s Guide to Slayi...2020-12-301h 24
George Eastman MuseumSilver Voices: Paul Vanderbilt Interview (1978), Introduction by Jamie M. AllenInterview conducted by Howard Bossen, March 31, 1978.
Introduction by Jamie M. Allen, Stephen B. and Janice G. Ashley Associate Curator, Department of Photography, George Eastman Museum. Recorded October 2020.
Photo: Mike Mandel (American, 1924–2016). "Paul Vanderbilt," from "The Baseball Photographer Trading Cards," 1974–1975. Courtesy of Department of Photography/George Eastman Museum.
This interview was produced as part of an oral history project funded by the National Endowment for the Humanities.
The Silver Voices Project, which allowed for digitization and sharing of this archival audio, was made possible by a grant from the U.S. Institute of Museum and Library Services, grant number MA-30-19-068...2020-11-2402 min
Inside VOICEAnnouncing the Winners of the 1st Inside VOICE Podcast AwardsToday is our 1 year anniversary of the Inside VOICE podcast!
Listen to this episode to hear who the 9 winners are in the 1st Inside VOICE Podcast Awards, what categories they won in and why and how they were chosen.
You can listen to each of the winner's full episodes at the links below.
How to Transition into a Career in Voice with Blandine Avot hosted by Keri Roberts
Blending Science and Art to Explore How Sound Affects Mood with Steve Keller hosted by Janice Mandel
...2019-12-1829 minInside VOICENokia Bell Labs’ Head of Experiments in Art and Technology Fuses Unlikely Collaborators for the Betterment of SocietyIn this episode of Inside Voice, Voice Summit Director of Programming and Content, Janice Mandel, speaks with Domhnaill Hernon, an award-winning technology, innovation and creativity executive on a mission to uncover insights that drive innovation for the betterment of humanity. He moved to the U.S. from Dublin about 3 ½ years ago to become the Head of Experiments in Art and Technology at Nokia Bell Labs. He created this initiative to bring together members of the artistic, engineering and scientific communities for investigative collaboration. Fusing truly diverse perspectives, he says, can help create greater value for society while helping to a...2019-07-1626 minInside VOICEVOICE Speaker Preview: Ahmed Bouzid CEO of WitlingoToday, Voice Summit Programming and Content Director, Janice Mandel, welcomes Ahmed Bouzid to the Inside VOICE podcast. Dr. Ahmed Bouzid is Founder and CEO of Witlingo, a McLean, Virginia, based startup that builds products and solutions for Voice First devices and platforms, such as Amazon’s Alexa, Google’s Assistant, Microsoft’s Cortana, and Samsung’s Bixby. Prior to Witlingo, Dr. Bouzid was Head of Alexa's Smart Home Product at Amazon and VP of Product and Innovation at Angel.com. Dr. Bouzid is also co-founder and Director of the Ubiquitous Voice Society, a non-profit organization dedicated to the mission of evang...2019-07-0427 minInside VOICEConversational Solution Platforms with Shane MacToday, Voice Summit Programming and Content Director, Janice Mandel, welcomes Shane Mac to the Inside VOICE Summit podcast. Shane co-founded Assist, a conversational solution platform for chatbots and voice applications, in 2015 with Giovanni Vatieri and Geek Squad founder, Robert Stephens, who made headlines when he sold his product support company to Best Buy and become the first CTO to integrate and mine the data from messaging support provided by over 100,000 employees. Assist became known for deploying Facebook Messenger chatbots for leading brands, including its first customer, 1-800-flowers, whose CMO will take the main stage with Shane at this...2019-06-1437 minInside VOICEBlending Science and Art to Explore How Sound Affects Mood with Steve KellerIn this episode of Inside Voice, Voice Summit programming and content director, Janice Mandel, speaks with Steve Keller, the Sonic Strategy Director for Pandora, the largest streaming music platform in the US. Prior to joining Pandora, Steve was the founder and CEO of iV, an audio consultancy based in Nashville that specialized in the strategy, content, research and management necessary for successful audio branding initiatives. What does someone with over 25 years of experience in the music industry and a BA in Psychology do when his heart says sonic expression and his head seeks out data? Like an alchemist, he...2019-06-0734 minInside VOICEVoice-First Development with Voice Pioneer & Author, Ann Thyme-GobbelIn this episode of Inside Voice, Voice Summit programming and content director, Janice Mandel, speaks with voice pioneer and author, Ann Thyme-Gobbel. Ann is currently the Voice Design Leader at Sound United and co-author of the new book: Voice-First Development: Designing developing, and deploying conversational interfaces. A Swedish native who fell in love with California, Ann put her PhD in Cognitive Science & Linguistics to work as a Voice Design practitioner in the emerging voice community that bonded at Nuance Communications in the early 2000s, and has remained connected throughout the years. Ann has been an invaluable member of...2019-06-0331 minInside VOICEInside VOICE Podcast: Taking You Inside the World of VOICE Summit - The World's Largest Voice Tech EventWelcome to Inside VOICE - the new podcast from the hosts of VOICE Summit in Newark, NJ, the largest Voice First conference bringing you insight and analysis of the Voice First world, hosted by James Poulter, Pete Erikson and Janice Mandel.
Find out more at voicesummit.ai2018-12-1901 min
Machine YearningJaneen Uzzell: Full InterviewThis week and for the next couple episodes, we’re taking you to the VOICE Summit - the largest single gathering of the conversational design ecosystem. 2 thousand people swarmed the New Jersey Institute of Technology July 24th through 26th. The team at MODEV crushed it and they took great care of us. While we were at VOICE, we spoke to tons of technologists and entrepreneurs, but we also met people who are living at the front edge of creating a more inclusive culture in technology product design. We’re not giving away family secrets when we point out that the...2018-08-0729 minMachine YearningJaneen Uzzell: Chapter 1: Winning by Building Inclusive TeamsThis chapter is an excerpt from our interview with Janeen Uzzell at the 2018 VOICE Summit - the largest single gathering of the conversational design ecosystem. Most recently, Janeen was the Head of Women in Technology for GE. There, she worked across the 300,000-employee community leading a culture shift to accelerate the number of women within GE’s technical female workforce. Janeen spoke with conference organizer and friend of the pod Janice Mandel. In this conversation, they talk about how you build and lead inclusive, diverse teams - so you can attract and serve a diverse customer base. This is jus...2018-08-0611 minMachine YearningJaneen Uzzell: Chapter 2: How to Weed the Bias out of AIThis chapter is an excerpt from our interview with Janeen Uzzell at the 2018 VOICE Summit - the largest single gathering of the conversational design ecosystem. Most recently, Janeen was the Head of Women in Technology for GE. There, she worked across the 300,000-employee community leading a culture shift to accelerate the number of women within GE’s technical female workforce. Janeen spoke with conference organizer and friend of the pod Janice Mandel. In this conversation, they talk about how you weed the bias out of AI by building inclusive, diverse teams - so you can attract and serve a di...2018-08-0606 minMachine YearningJaneen Uzzell: Chapter 3: How the Bias in our Code Influences the Bias in our CultureThis chapter is an excerpt from our interview with Janeen Uzzell at the 2018 VOICE Summit - the largest single gathering of the conversational design ecosystem. Most recently, Janeen was the Head of Women in Technology for GE. There, she worked across the 300,000-employee community leading a culture shift to accelerate the number of women within GE’s technical female workforce. Janeen spoke with conference organizer and friend of the pod Janice Mandel. In this conversation, they talk about how the bias we inadvertently bake into our code reinforces and amplifies the bias in our culture. This is just a tas...2018-08-0610 min