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The Backstory
Bonus: 13 Leaders, One Big Question
We're doing something a little different this week on The Backstory. We're two-thirds of the way through this series and has talked to 13 incredible leaders. So, we wanted to take a moment for host Anne Hancock Toomey to reflect on one of the questions that she asks each guest. That is, "What are the three characteristics of the most effective leaders?"Every one of the leaders interviewed has a unique story. At the same time, they have certain things in common. They are successful because of who they are and how they lead. And so the hope...
2025-01-08
17 min
The Backstory
From Peace Corps to Healthcare Industry Change Agent, with Ken Graboys
From rural Rhode Island to founding and leading one of the country’s top consultancies and one of healthcare’s most respected organizations, Ken Graboys’ story is anything but ordinary. In this episode of The Backstory podcast, host Anne Hancock Toomey sits down with Graboys, CEO of Chartis (Jarrard Inc.’s parent company), to discuss moments that shaped his journey. From selling seeds door-to-door, to adventures in Alaska and the Peace Corps to founding Chartis, Graboys shares how early life experiences and a heart-centered approach to business laid the foundation for lasting success. The conversation explores hi...
2024-12-18
42 min
The Backstory
From Journalist to Foremost Healthcare Communications Guru, with David Jarrard
In this episode, Anne Hancock Toomey chats with her longtime colleague and co-founder David Jarrard, a former journalist, public affairs counselor and founding CEO, now serving as executive chairman of Jarrard Inc. David shares his unique journey from growing up in East Tennessee and working the police and theater beats as a reporter to becoming one of the most influential communications leaders in the healthcare industry. He delves into his early career in journalism, lessons learned from leaders and his parents and how these experiences shaped his visionary leadership style. David reflects on the importance of an integrated life...
2024-11-13
42 min
The Backstory
Coming soon: The Backstory, with Anne Hancock Toomey
Welcome to The Backstory, with Anne Hancock Toomey, president and founding partner of Jarrard Inc. For nearly two decades, Jarrard – one of the nation’s top communications consulting firms for healthcare – has partnered with thousands of leaders across the country who are striving to make healthcare better every day.But this isn't a podcast about healthcare, or politics or even communications. It's about authentic leadership.The Backstory is about demystifying respected leaders who've had a lot of success along the way because of the kind of leaders they've chosen to be.Each person Anne i...
2024-06-12
02 min
The Backstory
Trust, Finances and Storytelling in Healthcare Private Equity, with Dan Beuerlein and Ellis Metz
Dan Beuerlein is a managing director at Brentwood Capital, where he advises health services companies on M&A and capital raises. While his expertise extends across sectors, he has a particular focus on autism services, women's health and fertility, and outpatient surgery. Here, Beuerlein and Jarrard Vice President Ellis Metz talk about the state of the capital markets today, the work PE and other investors need to do to better tell the story of their work and value in healthcare, and their perspective on Jarrard's recent national consumer survey on private equity and post-acute care. ...
2024-04-10
24 min
The Backstory
Post-Acute Care and Private Equity: Consumer Survey Reaction Podcast, with Dan Schlacter
This Sunday, we’re unveiling our new survey (the first of its kind at Jarrard), which sought the opinion of more than 1,000 adults across the country about their perception of post-acute models of care and private equity’s role in healthcare. Over the past decade, industry segments such as urgent care clinics and post-acute rehabilitation have evolved from emergent trends to mainstream components of care delivery. And in parallel, the involvement of private investors in healthcare has grown. With this survey, we aimed to understand consumers’ baseline views of these care delivery and business models, particularly in an era of ero...
2024-03-20
20 min
The Backstory
Academic and National Health Systems: 2024 Healthcare Trends to Watch
At the end of 2023, we published our annual piece on healthcare trends primed to shape the new year. Leaders from each of Jarrard Inc.’s five practices shared insights on various challenges and opportunities facing the health systems and other provider organizations they serve. In this week’s High Stakes podcast, we’re releasing our full conversations with Tim Stewart, Jarrard partner and leader of our Academic Health Systems Practice, and Emily Shirden, vice president and leader of our National Health Systems Practice.Because of their scale and varied business functions, national and academic health systems often strugg...
2024-01-31
23 min
The Backstory
Buying the Umbrella Before it Rains: Hospital Issues & Advocacy, with David Jarrard & Teresa Hicks
Healthcare providers, traditionally among the most trusted institutions in society, are facing unprecedented scrutiny from regulators, the media, the marketplace and the people they serve. But despite the narrative, this high-pressure moment says more about the state of the industry writ large than than any specific player – particularly providers of care.In this week’s High Stakes Podcast, industry veterans David Jarrard and Teresa Hicks discuss the ripples that led to this watershed moment, as well as smart ways that healthcare leaders can navigate the choppy waters of high-visibility issues.Key Points: ...
2023-11-15
30 min
The Backstory
Stability and Adaptation: The Biology of Change, with Larry McEvoy and Kevin Kearns
Here at Jarrard, we're always interested in not just how healthcare leaders are doing the work that underpins our system of medical care, but also how they lead through the work. How they develop and empower teams. How they demonstrate through words and actions how the work – which is often so difficult and exhausting – affects each person involved and how those people can be part of the shared mission and process.With all that in mind, Kevin Kearns and David Shifrin spoke with physician, executive coach and former health system CEO, Larry McEvoy, MD. Larry is founder of Epi...
2023-09-20
28 min
The Backstory
Neighbors Caring for Neighbors: Rural Healthcare with Michael Topchik
The National Rural Health Association is hosting the Critical Access Hospital and Rural Health Clinic conferences in a few weeks, from September 26-29. Our colleagues from both Jarrard and Chartis will be there, digging into the issues facing rural providers today. They’ll also be providing resources, research and education to rural healthcare leaders – content that will extend well beyond the conferences.With all of that coming up, we wanted to lay the groundwork by taking a broad look at the challenges facing rural healthcare today through the eyes of two people who spend thei...
2023-09-06
28 min
The Backstory
Threads? What's Next for Healthcare Social Media with Abby McNeil, Meghan McCarthy & Tommy Barbee
Is Threads the place to be or, uh, boring and not worth it?The latest loud social media splash is Threads, a direct Twitter – now X – competitor from Mark Zuckerberg’s Meta. It was the fastest social media platform to 100 million users, but since then engagement has dropped precipitously. Which all leads to the question above. More specifically, how much should healthcare provider marketing and communications teams be investing in any given social media platform? Is Threads worth diving into? Even beyond Threads, there’s the deeper issue of too many platforms and channels and not enough resource...
2023-08-09
20 min
The Backstory
Is the Marketing Funnel Dead? Healthcare Marketing with Pattie Cuen and Abby McNeil
Is the marketing funnel dead?That question started bouncing around among those at Jarrard Inc. who have backgrounds and specialize in healthcare marketing. It’s a provocative question, and provocative questions lead to sharp conversations that make for good podcasts. So, we asked two of those experienced healthcare marketers to have that conversation on the record.Pattie Cuen served at UCLA for two decades. There, she established the medical center's first internal communications team and orchestrated an award-winning branding campaign for the system. More recently, Cuen held a high-level position at Cedars-Sinai.Abby McN...
2023-07-26
19 min
The Backstory
J|Insights: Durable Optimism and the Importance of Taking Informed Risks
Change is hard and, these days, it’s compounding. Big disruptions layered with small pivots have led to a tough environment where “one more thing” is a burden, not an exciting opportunity.In this environment, healthcare executives and hospital board members are challenged with walking a fine line – guiding their organizations through disruption while acknowledging the uncertainty, making decisions when the path forward is foggy, and processing their own exhaustion, too.Jarrard Inc. CEO David Jarrard and McDermott Will & Emery partner Michael Peregrine – both of whom have a deep interest in helping healthcare executives and boards nav...
2022-08-10
23 min
DigitaLee
Marcom's role helping healthcare address gun violence
This week, former head of social and digital at Mayo Clinic Lee Aase and Jarrard's David Shifrin talk about recent mass shootings, including those in medical facilities in Dayton and at St. Francis in Tulsa. We're horrified by what's happening, and there's so much to deal with here, but because this podcast is focused on helping healthcare marketing teams in their roles as the voice of the organization, we talk about some things that digital marketing and communications pros can do to help guide messages around the issue of gun violence. And, maybe reduce some of the criticism that...
2022-06-08
11 min
The Backstory
Navigating the C-Suite: Beyond "Go Back and Write About it"
Today we have a full panel discussion with four top healthcare marketing and communications leaders discussing team dynamics and navigating the C-suite. It’s a conversation around how marketing leaders and their teams can use their seat at the table to not just be scribes for their hospital or health system but to serve as strategic leaders and advisors.The team today includes: Susan Alcorn, of counsel here at Jarrard who previously spent time as chief communications officer at Rochester Regional Health and Geisinger Health System Beth Toal, vice president of communications and marketing at St. Lu...
2022-04-20
32 min
The Backstory
Kim & Tim: Weighing In On Weighing In
The conversation today is a segment of a longer one we recorded this week. In fact, we recorded in person, for the first time with all three of us together. However, considering the rapid devolution of Russia’s invasion of Ukraine, we’re bringing this segment as a standalone episode. We’re seeing a tension and getting questions from hospitals, health systems, healthcare leaders and marketing pros about whether they – or their organization – should speak out about the invasion. And if so, how to do it appropriately. So, we're weighing in on weighing in.As always, please subscribe...
2022-03-03
12 min
Kim & Tim: Running Through the (Red)Tape
Weighing In On Weighing In
The conversation today is a segment of a longer one we recorded this week. In fact, we recorded in person, for the first time with all three of us together. However, considering the rapid devolution of Russia’s invasion of Ukraine, we’re bringing this segment as a standalone episode. We’re seeing a tension and getting questions from hospitals, health systems, healthcare leaders and marketing pros about whether they – or their organization – should speak out about the invasion. And if so, how to do it appropriately. So, we're weighing in on weighing in.As always, please subscribe...
2022-03-03
12 min
The Backstory
DigitaLee: Meet Lee Aase, healthcare's digital pioneer
For healthcare providers, more and more high stakes moments take place online, or at least have a digital element to them. Because of that, Lee Aase and Jarrard Phillips Cate & Hancock have partnered to help healthcare leaders and marketing and comms pros keep track of what’s happening on the web and make sense of it all.Lee Aase just retired after a 21-year tenure at Mayo Clinic, where he most recently served as communications director for social and digital innovation. In those two decades, he guided Mayo Clinic’s pioneering adoption of social media and in 2010 foun...
2022-02-16
01 min
DigitaLee
Preview: Meet Lee Aase, healthcare's digital pioneer
For healthcare providers, more and more high stakes moments take place online, or at least have a digital element to them. Because of that, Lee Aase and Jarrard Phillips Cate & Hancock have partnered to help healthcare leaders and marketing and comms pros keep track of what’s happening on the web and make sense of it all.Lee Aase just retired after a 21-year tenure at Mayo Clinic, where he most recently served as communications director for social and digital innovation. In those two decades, he guided Mayo Clinic’s pioneering adoption of social media and in 2010 foun...
2022-02-16
01 min
The Backstory
Kim & Tim: About that Wildly Effective Nursing Video
Kim Fox is a partner here at Jarrard and heads up our Regional Practice. Tim Stewart is a senior vice president in our National and Academic Practice. Here's what we've got for the conversation today: A quick intro about the Supreme Court's ruling on vaccine mandates, which partly clarified things but also added to the swirl of confusing healthcare laws, guidelines, suggestions and other ideas. That part of the conversation leads into a deeper chat about the pressure on the healthcare workforce, on the nurses and doctors who work inside hopsitals. We've got a pointed nod to some of...
2022-01-26
22 min
Kim & Tim: Running Through the (Red)Tape
About that Wildly Effective Nursing Video
We're back!Kim Fox is a partner here at Jarrard and heads up our Regional Practice. Tim Stewart is a senior vice president in our National and Academic Practice. Here's what we've got for the conversation today: A quick intro about the Supreme Court's ruling on vaccine mandates, which partly clarified things but also added to the swirl of confusing healthcare laws, guidelines, suggestions and other ideas. That part of the conversation leads into a deeper chat about the pressure on the healthcare workforce, on the nurses and doctors who work inside hopsitals. We've got a pointed...
2022-01-25
22 min
The Backstory
KIM & TIM: Charlatans, Hucksters and Purveyors of Misinformation
Last week, we did a quick poll of our audience to get your impressions on health misinformation - What the most significant pieces of health misinformation are and the platforms most responsible. We're rolling that feedback together with insight from our team into a special report that will be coming out shortly. Kim Fox, a partner at Jarrard Inc. and our Regional Practice lead helped to push us in that direction, So it was an easy step to get her and VP Tim Stewart, who's from our National and Academic Health System Practice, to riff on the issue. We c...
2021-10-29
16 min
Kim & Tim: Running Through the (Red)Tape
Charlatans, Hucksters and Purveyors of Misinformation
Last week, we did a quick poll of our audience to get your impressions on health misinformation - What the most significant pieces of health misinformation are and the platforms most responsible. We're rolling that feedback together with insight from our team into a special report that will be coming out shortly. Kim Fox, a partner at Jarrard Inc. and our Regional Practice lead helped to push us in that direction, So it was an easy step to get her and VP Tim Stewart, who's from our National and Academic Health System Practice, to riff on the issue. We c...
2021-10-25
16 min
The Backstory
DEI & Health Equity: More than Good Intentions
Earlier this year, we at Jarrard published a special report on health equity and diversity, equity and inclusion work within healthcare providers. Separately, but roughly in parallel, a team at our parent firm, The Chartis Group, in partnership with the National Association of Health Services Executives, developed a research piece on similar issues and created a health equity maturity model for healthcare organizations.Together, those pieces cover a huge amount of ground in some of the underlying issues, challenges, and also possible solutions for both delivering more equitable care to patients and also developing a more diverse...
2021-10-04
25 min
The Backstory
Can consumer-friendly care help deflect criticism?
Today we're checking in with Reed Smith, our VP of digital here at Jarrard, to talk about a recent study showing that consumerism remains high on the list of providers' priorities but has slowed down just a little over the past year. Wonder why that might be. The theory we're working from is that digital tools and small things to increase patient satisfaction and drive consumerism forward might be a good way to also deflect some of the criticism that hospitals and health systems are taking. Be sure to subscribe, rate and review this podcast, and of course subscribe...
2021-10-01
14 min
The Backstory
A Win for Patients...and Rural Providers
This week, a study was published in JAMA Open Network showing that rural hospitals acquired by larger systems between 2009 and 2016 had lower mortality rates in several areas between. It's a valuable dataset showing how consolidation and a relationship with another system can help to improve care. But before hospitals start running around, waving the study in the air as vindication, we thought it would be good to look more closely at exactly how it and positive data like it can be used most effectively for hospitals considering a deal, as well as really anyone who's advocating for hospitals. David...
2021-09-24
13 min
The Backstory
Six Questions with Lee Aase, Healthcare's Digital Pioneer
This week, we at Jarrard were very proud to announce that Lee Aase had joined us in an of-counsel role. Lee just retired after more than two decades at the Mayo Clinic where he was genuinely a pioneer in digital tools and social media for healthcare. He'll be working with Reed Smith, our VP of digital, along with our digital team and of course our clients to build their digital strategies for the future. We jumped on a call with Lee to ask a few questions about his perspective on healthcare and to generally introduce him to those who m...
2021-08-06
12 min
The Backstory
Dear Hospitals, Don't Duck. Fight.
Our CEO David Jarrard, and Partner and M&A lead Isaac Squyres confer on the flood of news this week – mostly critical – about hospitals and consolidation. That includes the frontline documentary called The Healthcare Divide and the Senate Judiciary Committee hearing digging into consolidation and antitrust. In that hearing all but one participant – so that’s bipartisan consensus – expressed concern about consolidation. Not a great if you're a hospital. Then, right after we recorded this conversation, the New York Times ran an article digging into the massive bills many covid patients face. It focuses on insurance companies rather than hospitals...
2021-05-22
09 min
The Backstory
CVS & Mental Health: Running the Gauntlet of Vice
CVS has joined Walmart by placing mental health professionals in a few of its HealthHUBs across the country, with plans to expand. It's much needed competition and increased access and de-stigmatization for mental health and should represent a win for consumers. At the same time, it creates some challenges for traditional providers and there are still a number of questions for CVS. Here, Jarrard Inc. AVP Dan Schlacter gives his take. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-05-08
09 min
The Backstory
When People Say Mean Things Online
Reed Smith, Vice President of digital strategy at Jarrard Inc. wonders why in the world healthcare providers wouldn't want to manage their online reputation. And then he explains how healthcare providers can manage their online reputation - things like Google and Yelp reviews. It's hard work but worth it to avoid getting swamped by negative reviews and, worse watching patients leave for another hospital or doctor's office. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-04-25
10 min
The Backstory
J|INSIGHTS: Healthcare Consolidation in the Spotlight
Today we're catching up on healthcare mergers, acquisitions and partnerships with CEO David Jarrard and Isaac Squyres, a partner in our regional practice and leader of our M&A team. What does consolidation look like post-COVID-19 and under the Biden administration? David and Isaac are watching this issue closely, as is our network of brokers, transaction attorneys and strategy experts across the country. We recently surveyed that network to get a sense of the trends to expect in 2021, and the short version is that even as there will be a lot of legal and regulatory wrangling, it's more important...
2021-03-15
17 min
D.j. the w
I’m a little bit back lol
Interruptions --- Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2021-03-10
08 min
The Backstory
Psychology, Communications and Vaccine Hesitancy
A couple of weeks ago, we ran a conversation between Molly Cate, founding partner and chief innovation officer at Jarrard, Dr. Mark Wenneker, a partner at The Chartis Group and primary care internist who leads Chartis' behavioral health practice, and Dr. Danny Mendoza, a psychiatrist with the Beth Israel Lahey Health System and an expert in behavioral health integration. In that conversation, we looked at some clinical principles healthcare leaders can apply to their teams, patients, and the public to allay fear in this bizarre pandemic world we've been living in. It was all rooted in a w...
2021-03-01
21 min
The Backstory
J|INSIGHTS: Healthcare Boards- A Time for Courage
Our CEO, David Jarrard, and Michael Peregrine of McDermott Will and Emery spoke in December about the relationship between hospital CEOs, their legal teams and their boards. The focus was on the increasing expectations for healthcare CEOs to be visible and out in the community as public figures, speaking to important issues of the day.Now, as we're well into the new year, Michael and David take stock of what healthcare boards need to be thinking about going forward and doing some internal reflection about their role and responsibility - even who needs to be involved on...
2021-02-05
28 min
The Backstory
Haven: Successful Sandbox or Disruption Disaster?
Last week, word came out that Haven, the disruptive healthcare collaboration between Amazon, Berkshire Hathaway and JP Morgan Chase was not going to disrupt anything. Three years after its inception, the project was shutting down. Despite everything else going on in healthcare, the announcement made pretty big headlines just as it had when it was launched. Why was it big news? And is there some larger lesson for healthcare to take from the failed project? Maybe the first question is, is Haven actually a failed project? What insights should we take from the whole three-year cycle? Over the course...
2021-01-15
21 min
The Backstory
Taking a Stand: Healthcare CEO Visibility & Legal Considerations, with Michael Peregrine
David Jarrard, CEO of Jarrard Inc. and Michael Peregrine, Partner at McDermott Will & Emery, discuss the changing environment for healthcare CEOs, the expectations on leaders to take a stand and how they can do that in a transparent way without stepping across legal lines. Hospitals and health systems are facing a new landscape today with social change and the COVID-19 pandemic, so the relationship between healthcare executives, their boards and their legal and communications teams is more important than ever. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-12-18
24 min
D.j. the w
All about that time of the year
Christmas time everyone --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-12-13
14 min
The Backstory
Vaccines Are Here: Communications Considerations
The moment has arrived.With the UK granting emergency use authorization and Europe and the US FDA close behind, doses of Covid vaccines will be rolling through healthcare providers’ doors in the blink of an eye. And, with healthcare workers at or near the top of the priority list, providers must lay the groundwork now with the media, the public and employees about how they will distribute the vaccine(s) once they arrive and address safety concerns that arise. We got David Jarrard, our CEO, and Justin Gibbs, Vice President in our Regional practice an...
2020-12-05
12 min
D.j. the w
I miss her
True fro --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-10-31
00 min
D.j. the w
All about the list
Lol it’s working hard that keeps me going --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-10-26
00 min
The Backstory
Four Square Feet
When people feel helpless, they try to control whatever they can. That's what we're seeing today through the pandemic. Jarrard Inc. Partner Kim Fox and Senior VP Tim Stewart talk about this issue and where healthcare providers can offer some hope. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-10-15
23 min
Kim & Tim: Running Through the (Red)Tape
Four Square Feet
When people feel helpless, they try to control whatever they can. That's what we're seeing today through the pandemic. Jarrard Inc. Partner Kim Fox and Senior VP Tim Stewart talk about this issue and where healthcare providers can offer some hope.
2020-10-15
23 min
D.j. the w
Scary stuff
Don’t scream --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-10-13
00 min
D.j. the w
All in one
Movies workout and a little music --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-10-05
00 min
The Backstory
Election 2020: What happened to healthcare?
The election is looming. There’s so much uncertainty, and if you’re listening to this on Wednesday, September 30, then you’re still probably like us, sitting on the couch, motionless, staring at your now switched off TV and some kind of empty glass in your hand trying to figure out what the crap happened last night. If anyone was hoping for clear answers to the uncertainty… that wasn’t it.And yet, healthcare leaders need to prepare their organizations for, uh, well, whatever it is that’s coming.We pride ourselves in looking around corners here...
2020-09-30
23 min
D.j. the w
All about what we need to do
Do your homework --- Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-09-15
18 min
D.j. the w
I’m sleepy
I walked so far --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-09-09
18 min
D.j. the w
Yea I said it lol
Why lol --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-09-03
11 min
D.j. the w
Are you scared yet
Be afraid --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-08-29
15 min
D.j. the w
Crazy stuff happened
Lol hit me up darrions22 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-08-25
20 min
D.j. the w
Hello there I’m back
Why did I leave lol --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-08-23
17 min
The Backstory
Under the radar: Physician compensation with Angie Caldwell of PYA
Angie Caldwell is the Managing Principal of PYA's Tampa office. A significant amount of her work is around physician compensation, a topic that is right at the top of many, if not most or all, healthcare providers' lists of critical issues today as we sort through the financial fallout of the past few months. Here, Caldwell speaks with Jarrard Inc. CEO David Jarrard about physician compensation redesign, the shift to value-based arrangements - and resistance to it - and some issues running under the radar that providers need to bring to the surface. Learn more...
2020-08-05
32 min
The Backstory
Art of Change: CEO Warner Thomas on stagnation and risk
Warner Thomas is president and CEO of Ochsner Health based in New Orleans, Louisiana, and he recently completed a six-year term on MedPAC. He has been with Ochsner for over 20 years, previously serving as president and COO. Between hurricane Katrina, the COVID-19 pandemic, and sitting at the table for discussions about Medicare and other federal healthcare policies, Thomas has comprehensive perspective on how the healthcare system became what it is today, and has a clear point of view for the future of healthcare. In this conversation for the Art of Change, Thomas talks with Jarrard Inc. partner and chief...
2020-07-25
23 min
The Backstory
Mergers, acquisitions & partnerships in the new healthcare era
We just released the latest volume of Art of Change, our publication dedicated to unpacking how and why organizations change... or don't. In this volume, we explore healthcare mergers, acquisitions and partnerships for hospitals, health systems and health services companies. After speaking with almost 20 healthcare experts in law, finance, management consulting, investment and communications, we put together a series of articles outlining where we think the industry is headed. Here, Our CEO David Jarrard offers his thoughts on the Art of Change and gives some practical ideas for what it all means. Learn more about...
2020-07-23
21 min
The Backstory
The collision of past, present & future
We're back in another serious moment as COVID-19 cases continue to ramp up. And the controversy and noise and frustration in so many areas of society and healthcare have ramped up right alongside the coronavirus pandemic. But at the same time, we're beginning to look back on those first three or four months. Two, three, even four months ago, we - and several of our partners across the industry - were talking about the importance of taking notes and keeping a record of what you're doing and why. Because, we said, some point in the future people are going...
2020-07-11
16 min
The Backstory
Awkward messages
The challenges for healthcare providers continue and they continue to evolve the messages that need to be delivered by hospitals and health systems are confusing, even counterintuitive. The public is asking questions about furloughs are taking place even as hospitals receive federal relief funds. Volumes are returning but operations are still altered. In short, traditional messaging has broken down a bit for healthcare providers. Issues like the cost of healthcare, social justice, COVID-19, patient experience and more are creating a swirl of difficult stories to tell. Here, David Jarrard talks to Tim Stewart, a VP in our National and A...
2020-07-02
19 min
D.j. the w
Love you
Find the one --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-07-01
12 min
D.j. the w
Its time to play the game
Sports fans --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-07-01
16 min
D.j. the w
Asking mom question
My mother --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-06-19
15 min
The Backstory
Art of Change: What do we know now? Stability v. Change
There’s a lot of discussion about the long-term future of healthcare. But so much of our work is in and for the moment – next week, next month, next 90 days. Industry leaders are asking, “What do we have to do today?”To bridge the gap between what the industry practically needs today so it can fulfil its mission for the future, we convened four Jarrard Inc. partners who’ve been in the weeds to talk about what’s really going on in this new healthcare epoch. The idea was to sort through what we’ve seen and to consider what...
2020-06-18
22 min
D.j. the w
Money on my mind
Why can’t I save --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-06-17
10 min
The Backstory
17 workgroups, one nimble AMC
Academic medical centers have a reputation for innovation in education and research, but aren't necessarily considered to be the most nimble of organizations in terms of operations. Dr. Arick Forrest has shown that doesn't have to be the case. Forrest is the Vice Dean of Clinical Affairs and President of OSU Physicians at the Ohio State University. Here, he joins Jarrard Inc. CEO David Jarrard to talk about how OSU was able to move quickly and be a nimble organization during COVID-19, and then how that experience is informing the health system's operations going forward. ...
2020-06-10
30 min
D.j. the w
Movies
Let’s go too the movies --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-06-02
14 min
D.j. the w
Speak up
The whole world in are hands --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-06-02
10 min
D.j. the w
Why did I do that
It’s me my dog and video games --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-05-27
14 min
The Backstory
J|INSIGHTS - Disaster movies and character tests
A few weeks ago, Nancy Gibbs wrote a column in the Washington Post titled, Forget swabs. We all need to take a character test.. It caught the attention of our CEO, David Jarrard - so much so that more than two weeks later we were still discussing it. Here, we talk about the clarifying nature of crises and the way we're entering a time of testing for healthcare organizations...and the individuals leading them. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-05-23
11 min
The Backstory
Restarting responsibly: A conversation with Sandra DiVarco, McDermott Will & Emery
Healthcare providers of all types are under pressure - financial and, in some cases, social and political - to restart elective procedures and get back to "normal" operations after COVID-19. But there are risks to that process if it's not handled well. In this conversation, Lauren McConville, partner at Jarrard Inc., and Sandra DiVarco, partner at McDermott Will & Emery, overlay some of the legal/regulatory and communications considerations hospitals and health systems need to mitigate risk and move quickly but responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-05-21
22 min
The Backstory
"The change has been staggering": Digital transformation during COVID-19
You could argue that AVIA exists for a moment like this. COVID-19 brought about a sea change in healthcare. After years of slow adoption, tools like telehealth saw exponential growth in days. The way health systems thought about delivering care changed out of necessity. It has been incredibly difficult on many levels, yet it has also opened up a massive opportunity for healthcare to shift into a new way of fulfilling its mission. This is where AVIA comes in. AVIA serves as a transformation partner for healthcare providers. They focus on driving capabilities that use digital tools to scale...
2020-05-18
27 min
The Backstory
Local media on the ropes: What does it mean for healthcare?
Cision just released their 2020 state of the media report. Between that, and the fact that there's always something to talk about when it comes to the media - especially in these days of COVID-19 - we decided to do exactly that. Tim Stewart - and a small bird outside Tim's home office - joined Jarrard Inc. editorial manager David Shifrin to look at trends in journalism and the relationship between reporters and healthcare providers. Tim is a vice president in Jarrard's National and Academic Health System Practice. He's got a good eye for what's going on in the media...
2020-05-14
23 min
The Backstory
"Is this a good place to work?" Online reputation management and answering the right questions
What does online reputation management look like as the initial, acute phase of the coronavirus crisis recedes? Reed Smith is the VP of digital strategy at Jarrard Inc., and he's looking closely at the online reviews and feedback providers are receiving today. There are questions about safety, messages about PPE, things that providers did not see before COVID-19. And, while some of that feedback is coming from the general public, a lot of it is coming from employees. Hospitals need to watch carefully to understand what people are saying about them - internally and externally - supporting their employees...
2020-05-07
18 min
The Backstory
Fallout from COVID-19: Addressing fear among the community and fear among providers
Jarrard Inc. just completed a survey in partnership with Public Opinion Strategies, surveying, American adults across the country to get a sense of their perception of the healthcare industry and how they will interact with it going forward. One of the major findings is that people are scared to go back to hospitals. That's not particularly surprising. But what is surprising is that healthcare providers and their families don't feel much safer than the general public. That's concerning for multiple reasons, and David Jarrard and David Shifrin get into those results to discuss. Learn more...
2020-05-02
11 min
D.j. the w
Real talk
Boy meets girl --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-04-29
13 min
D.j. the w
cleaning
Yep already done --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-04-28
11 min
The Backstory
Recasting the future: An in-depth look towards the next era of healthcare
Difficult as it is, now is an important moment for healthcare leaders to begin examining what the future - of the industry and their organization - could look like. Dr. David Pate, recently retired CEO of St. Luke's Health System and of counsel at Jarrard Inc., and David Jarrard, go in depth on several topics that will help leaders prepare. It's an important conversation, as it provides vision about where healthcare providers could be headed along with some very practical advice. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-04-25
30 min
The Backstory
Managing FTEs: Perspectives from communications and law
Healthcare providers have been faced with difficult decisions regarding staffing throughout the coronavirus pandemic. Many hospitals, health systems and health services companies have pursued furloughs, layoffs and pay cuts in order to help ensure the viability of the organization going forward. When making these changes, ensuring the appropriate legal approach has been taken is necessary to minimize risk and liability. At the same time, clear communications is critical, both to mitigate risk and to be as compassionate and transparent with the affected individuals as possible. Here, Jesse Neil, partner at Waller, and Molly Cate, partner and chief innovation officer...
2020-04-23
20 min
The Backstory
Caring for the caregiver- Principles of leadership and change
Dr. Tony Briningstool is an emergency room physician and the Senior Vice President and Chief Medical Officer at American Physician Partners.A huge area of focus for Dr. Briningstool is on what we call caring for the caregiver – how to support clinical staff and build teams to reduce the incredible problem of burnout and moral injury among physicians.Those issues, of course, are of even greater concern during COVID-19. And so Dr. Briningstool spoke with Jarrard Inc. chief innovation officer and founding partner Molly Cate about how he and the APP team approach positive, proactive lead...
2020-04-21
18 min
The Backstory
The next questions: Stabilization and recovery
We've seen a shift in the COVID-19 pandemic over the past few days. As social distancing and other efforts appear to be flattening the curve, hospitals are beginning to look towards what comes next. It's no longer just about dealing with the day-to-day operations of pandemic response but also about how to stabilize the organization, bring services back on line and develop an appropriate financial plan for the future. Our CEO David Jarrard has been thinking a lot about these issues in the context of how leadership - both the hospital board and the executive team - should respond...
2020-04-18
06 min
The Backstory
Maximizing people in the moment
As healthcare providers are undergoing a range of situations right now, with some entering their COVID-19 surge or in the middle of it, and others still steadying for it, the emotional strain on caregivers on the front line is continuing to grow. And so I asked our CEO, David Jarrard, to talk about how leaders can show care for those caregivers, remain connected with them, and help alleviate some of that tension that they're facing. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-04-11
06 min
D.j. the w
Love yourself and love others the right way
Be yourself the true you --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-04-05
06 min
D.j. the w
Why do we have to stay home
The virus --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-04-04
07 min
D.j. the w
D.j. the w (Trailer)
--- Support this podcast: https://anchor.fm/darrion-jarrard-wilburn/support
2020-04-04
00 min
chapter 1
junie b first grader at last chapter 8
final chapter of junie b first grader at last by izzy jarrard
2020-04-01
06 min
chapter 1
junie b first grader (at last) chapter 1
izzy jarrard reading chapter 1
2020-03-23
08 min
The Backstory
COVID-19 strategy: The outlook, action and impact on the industry, Part 3
This is the third and final part of the conversation between our CEO David Jarrard and Emily Evans of Hedgeye Risk Management. Be sure to take a listen to parts one and two, there’s a ton of great insight there. Here, Evans and Jarrard talk about the stock market and areas of vulnerability for hospitals. In addition, Evans turns the tables and asks Jarrard a few questions about what our firm, Jarrard Phillips Cate and Hancock, is hearing from clients.As a reminder, we recorded this on March 11, so things may – and probably will – look different by the...
2020-03-11
11 min
The Backstory
COVID-19 strategy: The outlook, action and impact on the industry, Part 2
This is part two of the conversation between our CEO David Jarrard and Emily Evans of Hedgeye Risk Management. If you missed part one, we'dhighly recommend going back and checking it out. Here, Evans and Jarrard talk about access to care, the political implications – including Medicare for All – public health and personal responsibility, and the opportunity for telemedicine, among other things. As a reminder, this was recorded on March 11 so things may have changed by the time you hear this.if you find it valuable – and you will – be sure to share it with your colleagues, and subscribe...
2020-03-11
15 min
The Backstory
COVID-19 strategy: The outlook, action and impact on the industry, Part 1
Things are developing incredibly quickly with the novel coronavirus COVID-19 and today we recorded a conversation between our CEO David Jarrard and Emily Evans, the Managing Director for Healthcare Policy at Hedgeye Risk Management. Normally we don’t date these podcasts but because things are moving so fast, we'll let you know that this was recorded on Wednesday, March 11.It was a long conversation so we’re running it in three parts. You’ll want to listen to them all – it comes out to 38 minutes total. In this first part, Emily and David talk about the loss of trust...
2020-03-11
12 min
The Backstory
J|INSIGHTS - Coronavirus & communications with Aileen Bennett
The severity of the coronavirus outbreak continues to grow globally. And with it, the buzz and media attention and fear. At the same time, it’s not yet a big issue here in the US. Hospitals here generally aren’t on the front lines of combatting the outbreak. In this conversation, our CEO David Jarrard speaks to senior managing advisor Aileen Bennett about the situation and that gap between the attention that’s being paid to coronavirus with what’s happening inside the wall of US hospitals. Learn more about your ad choices. Visit megaphone.fm/adcho
2020-02-12
10 min
The Backstory
PHYSICIAN ENGAGEMENT - Building Loyalty and Decreasing Burnout
The business relationship between physicians and hospitals is shifting.It's thanks to new compensations models and new models for patient care, largely (but not exclusively) driven by the move towards value-based care. James Cervantes, associate vice president in the National Practice here at Jarrard Inc., brings a wealth of experience working on leadership structure, professional development and physician group management for hospitals and health systems. And, he's been watching the evolution of the physician-hospital relationship closely.Here, he talks about some of the changes happening in physician employment models, including compensation and care delivery, and...
2020-02-11
13 min
The Backstory
J|INSIGHTS - Moral injury & physician burnout
On this J|Insights our CEO, David Jarrard, talks about a really interesting article titled Beyond burnout: Docks Decry ‘Moral Injury’ from Financial Pressures of Healthcare. It's by Melissa Bailey over at Kaiser Health News and was published on February 4.The idea of moral injury actually started in military and combat situations. It's this idea that it's not just stress and it's not just frustration with things being a certain way, but it's actually being in a position where you feel forced do something or not do something that, as a result of that action or inaction, leads...
2020-02-07
08 min
The Backstory
J|INSIGHTS - J.P. Morgan recap with Anne Hancock Toomey
Founding partner and chief development officer Anne Hancock Toomey spent most of last week in San Francisco at the annual JP Morgan Healthcare Conference. And, like most of the 50,000 healthcare executives in town, she never set foot in the Westin for the actual conference. Instead, she spent 16-hour days traversing the hills of San Francisco to meet with those who are otherwise busy delivering superior healthcare, disrupting an antiquated model or financing and advising those in either of the former groups. It was exhilarating (and, yes, exhausting) to break bread with some of the brightest minds in healthcare.
2020-01-21
19 min
The Backstory
ART OF CHANGE - Season One in Review
Our CEO, David Jarrard, reviews the first season of Art of Change and explains what he's learned from our conversations with healthcare leaders over the past year.We created the Art of Change because we felt the phrase itself captured the heart of our firm. Change done well is an art. And we began a voyage through stories and videos and illustrations to capture that art, asking, “What does it look like?” and, “What kind of stories could we create to try to capture that lightning in a bottle? One of the things I'm most deligh...
2020-01-17
02 min
The Backstory
J|INSIGHTS - Hospitals under scrutiny: What healthcare leaders can do
In the previous conversation with our CEO David Jarrard, we talked about what's going on with the increasing scrutiny being placed on hospitals and health systems by the media, the public and politicians. We also talked about what healthcare leaders can do to prepare their organizations. Here, Jarrard discusses what those same leaders can do personally to prepare and perhaps even change the way they approach their job in order to lead their organizations through an uncertain year. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-01-16
03 min
The Backstory
J|INSIGHTS - Hospitals under scrutiny: What's happening
It's become apparent over the past few months that the perception of hospitals and healthcare providers as a whole has changed. Even in the last couple of weeks, numerous stories have appeared in the media placing healthcare providers under new levels of scrutiny - and appropriately so. On top of that, it's a presidential election year, adding an additional layer of pressure. Our CEO, David Jarrard, thinks that this trend will only increase in 2020. What is going on and how should healthcare leaders respond? Glad you asked... Learn more about your ad choices. Visit megaphone...
2020-01-13
06 min
The Backstory
J|INSIGHTS - Have an answer in the 2020 political season
January 1 rolled around and election season kicked off. Ok, it was already well under way. But with the new year things are ratcheting up and the first primaries are just a couple of months away. With the increased scrutiny being placed on hospitals in general, and the many different political approaches to healthcare among the candidates in this cycle, how should healthcare leaders prepare and respond? Our CEO, David Jarrard, has some thoughts. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-01-09
02 min
The Backstory
J|INSIGHTS - Unmet expectations: Quality & patient experience after a merger
Last week, the New England Journal of Medicine published a paper showing that hospital mergers don't do much to change several key metrics in quality and experience. And in the one place where the numbers do change - patient experience - they're worse. Under normal circumstances a paper showing little to no change in the key outcomes studied wouldn't get much attention. The problem here is that hospitals have long touted these metrics as reasons for a merger. It's more about the unfulfilled expectations - set by hospitals themselves - that made it a story. Here, our CEO, David...
2020-01-06
07 min
The Backstory
ART OF CHANGE - Faith Family Medical Center
Jarrard Inc. has had the great privilege of working with Faith Family Medical Center for the past couple of years.They are a community clinic with a mission to provide the residents of greater Nashville who are uninsured or underinsured with affordable, quality primary medical care. While the numbers don’t come close to describing the impact of their work on people from across middle Tennessee, you can get a sense of how significant it is in the fact that they provide around eight million dollars worth of care each year on a two million dollar budget.
2019-12-18
26 min
The Backstory
RAPID RESPONSE - What price transparency lawsuits mean for hospitals and health systems
Last week, several hospital groups filed lawsuits against HHS around the agency’s rule stating that payers and providers must reveal their negotiated rates. That rule was designed as part of the current administration’s push for price transparency. There’s been lots of excellent discussion about the lawsuits, and whether HHS even has the authority to create a rule forcing transparency around private negotiations.But the real issue isn’t CMS/HHS. It’s consumers. The bottom line? Patients don’t want to know hospital prices. They want to know how much it will cost them. If people know wha...
2019-12-09
15 min
The Backstory
PATIENT EXPERIENCE - A Personal Story And The Implications Of Patient Satisfaction For Hospitals
You can’t underestimate the power of one person’s healthcare story.Aaron Campbell, CPXP, leads Jarrard Inc’s Patient Experience work. Here, he talks about three things chief experience officers, CEOs and other leaders at hospitals and health systems can do to communicate more effectively, gain the trust of patients and caregivers, and improve the patient experience.While Campbell spends his professional time focused on helping our clients develop, implement and improve their patient experience programs, he has also served as a caregiver himself. That personal role led to a tragic and painful experience in ear...
2019-11-19
08 min
The Backstory
J|INSIGHTS - Healthcare Mergers, Acquisitions, and Partnerships: An Insider’s Guide to Communications
The latest edition of our book Healthcare Mergers, Acquisitions, and Partnerships: An Insider’s Guide to Communications has just been published by HealthLeaders. Just in time.So much has changed since the first edition was released in 2013 yet the need for clear, compelling communications and smart relationship management has never been more timely.Organizations that provide care – who touch patients and save lives – are facing elevated scrutiny and demands for greater (even uncomfortable) transparency as the need for making dramatic and difficult change grows.M&A remains a key strategic play for organizations looking t...
2019-11-06
05 min
The Backstory
EXECUTIVE INSIGHT - Executive Transitions in Hospitals and Preventing Flameout of New Healthcare CEOs
The cold truth: The average tenure of a hospital CEO is somewhere around four years.That’s right, just four years. And the process of replacing a CEO for a health system of any size is no easy feat.A recent study cited by HealthLeaders* found that half of hospitals and health systems lack a formal CEO succession plan. Knowing that, we’d safely bet that – beyond the obvious introductions – robust CEO onboarding plans are few and far between. Yet without a good executive transition plan, healthcare organizations are at risk for rapid executive turnover. This, in...
2019-11-01
04 min