Jarrett McCraw - Podcast Details

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Think Mighty: Podcast for building your brand and accelerating growthIs your branding helping or hurting your company?Every company has a brand. The question is whether or not your brand is helping or hurting the business. There is no in between. In this episode, we discuss the approach a lot of businesses take that they think is safe but is actually very risky. 2024-10-1810 min

Think Mighty: Podcast for building your brand and accelerating growthElizabeth Hague: Salesloft Rebrand & Protecting Revenue With BrandingElizabeth Hague has a star-studded resume in branding, starting with her early role at Vanity Fair helping build their brands. She went on to own her own consulting agency and ultimately landed at Salesloft, overseeing the rebrand of the tech company and paving the way to a $2.3B valuation. After that, she was recruited to Very, a tech company services enterprise-level accounts globally. Here she was tasked with a similar challenge of rebranding the company in a way the both stood out from the competition and was attractive to enterprise-level accounts. Elizabeth shares...2024-10-1748 min

Think Mighty: Podcast for building your brand and accelerating growthUpcoming EpisodesStay tuned to some of our upcoming episodes with exciting guests who will be sharing their experiences in branding, growth, and scaling up. Elizabeth Hague is the former Director of Brand Marketing at Salesloft, a $2.3B SaaS company, and led the rebranding of the company. She drove the growth of the company from $50M ARR to $100M ARR. Josh Lowman is the founder of Gold Front, a design studio that helps their clients own their categories. He brings a wealth of experience working at some of the biggest agencies...2024-09-2602 min

Think Mighty: Podcast for building your brand and accelerating growthThe Meta Ads Blueprint to automate your targeting optimizationIf you're running ads on Meta, there's a good chance a big chunk of your ad budget is getting wasted. I'm going to show you how you can fix this and automate the optimization of your ad targeting to make your campaigns WAY more efficient. Want us to help you do this? Head over to mightybranding.com 2024-08-0207 min

Think Mighty: Podcast for building your brand and accelerating growthThis is why your paid ads won't scaleAre you running paid ads online to get more leads, customers, clients, or patients and you can't seem to scale your ad results? Here are the 3 things you need to know in order to start scaling your results online. If you want a one-page of this framework, comment YES below and I will send you a link to download it once it's ready. Want more help growing your brand and business online? Check out mightybranding.com 2024-08-0113 min

Think Mighty: Podcast for building your brand and accelerating growthAttention & Authority: The Ultimate Startup Growth PlaybookAre you a startup founder looking for a strategy to build your brand, grow your awareness, position yourself as an expert in your field, and drive traffic to your solution? Listen to the in-depth presentation I gave at gener8tor's Health Tech Conference, advising founders on how they can build their personal and company brands.2024-07-2933 min

Think Mighty: Podcast for building your brand and accelerating growthTwo secrets I've learned about business growthDo sometimes wonder why other businesses are growing like wildfire but you can't seem to get the same results? In this episode, I share two of the big insights I've learned in my career as an entrepreneur from people who have achieved great success in business. These insights have changed how I think about growing my own business and helped me unlock new levels in the game. 2024-07-1020 min

Think Mighty: Podcast for building your brand and accelerating growthHow to use your CRM data to optimize your Meta ad campaignsHave you been hearing more about cookieless advertising? Yes, in the very near future, you probably won't be able to retarget users based on cookie data, which means you need to start taking a first-party data approach to optimizing your Meta ad campaigns. In this episode, I'm going to share with you a new and exciting way you can feed your CRM data to Meta so you can reach your exact ICP and retarget users using your own data.2024-07-0818 min

Think Mighty: Podcast for building your brand and accelerating growthHow to get more leads and customers online with Google Search AdsHave you heard people talk about using Google Ads to get more leads or customers? Maybe you've even tried running your own Google Ads. There are some basic steps to follow to ensure you get the most from your ad spend. In fact, just following the steps we outline in this episode helped one of our clients cut their ad spend by 57% and get 20% MORE new paying customers. Make sure you listen to the whole episode to find out how we did it.2024-06-2415 min

Think Mighty: Podcast for building your brand and accelerating growthYour logo isn't for you.When it comes to our brand identity, we all want to fall in love with our logo, packaging, and brand. But sometimes, what we like isn't what's right for the brand of company. In this episode, we take a look at who the brand identity is REALLY for and what the purpose of the logo, packaging, and brand identity is for the business. Want to see work from our branding agency? Head over to mightybranding.com.2024-06-1419 min

Think Mighty: Podcast for building your brand and accelerating growthIt never starts with WHY.Have you ever heard the advice "Start with Why"? This was popularized by Simon Sinek and is generally accepted as best practice. Unfortunately, it's rarely the practice. Usually, the why is discovered in your journey. In this episode, I share my personal journey and how a recent company discussion led to an insight in how to craft more impactful marketing and messaging.2024-05-1418 min

Think Mighty: Podcast for building your brand and accelerating growthHow to Win at Social Media Like Mr. Beast, Alex Hormozi, and Grant CardoneA lot of business owners and marketers want to create more content. The purpose of this episode is to share what I have learned the best people on social media—people like Mr. Beast, Alex Hormozi, and Grant Cardone—are doing to be successful.2024-05-1019 min

Think Mighty: Podcast for building your brand and accelerating growthShortening the Long GameExecutives are becoming more impatient with their CMOs, demanding quick results. The result is typically one of two things: short-sighted promotional gimmicks that generate a flash in the pan but damage the brand reputation or a revolving door of CMOs. What’s a CMO to do these days? 2024-05-0921 min

Think Mighty: Podcast for building your brand and accelerating growthHow On Grew Their Brand to New HeightsYou have probably seen On running shoes--heck, you probably own a pair. They have taken the U.S. by storm as a fashionable yet functional athletic shoe. But their meteoric rise really happened at an unlikely time during the COVID pandemic. In the episode, we take a look at the journey the On brand took before, during, and after the pandemic. How one decision changed the trajectory of their brand and what you can learn about positioning your own brand. ___________________ If you are an entrepreneur looking to...2023-08-0709 min

Think Mighty: Podcast for building your brand and accelerating growthFrios Gourmet Pops: How one franchise found opportunity for growth by delivering happiness.Have you ever considered opening a franchise? For many entrepreneurs, franchising is the easiest (and safest) way to get started. For Cliff Kennedy, he saw a much larger opportunity to buy the entire franchise and become the franchisor. In the episode, we follow the journey of Cliff Kennedy, CEO of Frios Gourmet Pops, as he goes from the oil and gas industry to gourmet popsicles. He shares how his company found a surprising opportunity by overcoming a challenge during the pandemic. By embracing the challenge and opportunity, Frios found a new direction for growth that...2023-03-2920 min

Think Mighty: Podcast for building your brand and accelerating growthWilkins Miller: Growing your accounting firm and building momentumWe welcomed back our first guest in a long time. Jeff Jacobs leads business development for Wilkins Miller, a large regional accounting firm based in Mobile, Alabama. Jeff shares his experience in moving from a career in sales at an IT firm to a business development in accounting and the lessons he learned along the way. He reveals what works best for growing accounting firms and how you can build momentum for your own firm. To learn more about Jeff and Wilkins Miller, visit www.wilkinsmiller.com ___________________ If you...2023-03-0828 min

Think Mighty: Podcast for building your brand and accelerating growthHow to get more customers without spending more money.What if you could get more sales without spending more money on advertising? You can and here’s how. There’s a common saying in business that you have to spend money to make money. So a lot of times, people assume you have to spend more money to make more money. And while there is some truth to that, you CAN decouple the two and maximize the return of your marketing efforts. When it comes to getting more sales, spending more money on advertising is NOT required. ...2023-02-1408 min

Think Mighty: Podcast for building your brand and accelerating growthHow to overcome price objections.Do you hear a lot of price objections when selling? Here is how you can overcome that and make the cost of your products or services a no-brainer. The first thing you have to understand is what motivates your customers. And if there is one thing we know, it's that fear and pain motivate people more than anything else. The best place to start to figure this out is in your brand strategy. Look at your personas and identify their daily fears and frustrations. Then look at...2023-01-2308 min

Think Mighty: Podcast for building your brand and accelerating growthThe most common mistake business owners make.Almost every business owner I know makes this one single mistake that costs them dearly in the long run. I used to believe that getting a sale was always a good thing. Meaning, that even if I gave a discount to the customer to get their business, it was better than not getting the sale. I thought that because I was generating revenue and customers, even if my profit margin was reduced, it was ok because that sale and customer would lead to more profitable sales and customers. But here’s the hard tr...2022-11-2109 min

Think Mighty: Podcast for building your brand and accelerating growthWhy branding is like growing bambooMost people know that bamboo grows really fast, but what most don’t know about bamboo is that it takes a really long time before the growth starts. Bamboo requires consistent care despite showing no results in the beginning. But once the growth starts, bamboo grows and expands its presence very rapidly.2022-11-1503 min

Think Mighty: Podcast for building your brand and accelerating growthTop 5 reasons why user experience is essential to your businessUser experience (UX) is a term you likely hear tossed around quite frequently. It’s become somewhat of a buzzword in the marketing world. As a result, many business owners and marketers have started to pay more attention to UX, but there are still some who view it as an unimportant aspect of their business. The truth is, user experience should be one of your biggest priorities. Why? Because it can have a massive impact on your bottom line. In fact, improving your UX can result in a 32% increase in conversion rates. Not sure if yo...2022-11-0812 min

Think Mighty: Podcast for building your brand and accelerating growthYour People Are Your Brand.Have you ever wished you could get better clients or customers? Do you want to attract customers who spend more and appreciate what you do? Here's a little secret that most people never figure out. It's all starts internally with your team. Elevating your brand and your customer base all comes down to who you have on your team and who they attract to your business. Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18...2021-10-1316 min

Build Income Streams with Brooks Conkle - AI, Side Hustles, Online Business Ideas, & Work Life Balance#275 - Branding and Marketing with Jarrett McCraw of MightySend us a textJarrett McCraw is the co-owner of Mighty, a digital marketing agency. We discuss how an agency is an extension of your marketing team and can add a layer of creativity and have vast experience across a multitude of creative campaigns. We also rapid-fire through social media platforms to give our thoughts on them.2021-10-101h 04

Think Mighty: Podcast for building your brand and accelerating growthHow to Write a Killer Elevator PitchWant to write a highly effective elevator pitch or positioning statement? This is the exact framework we use with our clients and I am revealing it for FREE. I walk you through the 9-step process to craft the perfect elevator pitch to get prospects' attention and increase conversions. No matter what you sell, you can use this framework to write the perfect pitch for your product or service. Use it for yourself or share it with your team so they can all be saying the same thing. Do you want a f...2021-10-0724 min

Think Mighty: Podcast for building your brand and accelerating growthRastaclat: Building a Global Brand Through Bracelets.Most of us have had an idea for a product, brand, or venture at a young age. You may have even tried your hand at an entrepreneurial venture as a kid, but soon moved on to pursue a traditional path in education and, ultimately, career. For Daniel Kasidi, he too had an idea and his idea was for custom bracelets. Daniel even found considerable success at an early age as he sold his bracelet at school out of his backpack. And just like you and me, Daniel would go on to pursue a traditional educational and career p...2020-09-1538 min

Think Mighty: Podcast for building your brand and accelerating growthHow Much Should You Spend on Marketing?This is probably a staple in your Google searches. Companies of all sizes often wonder if they are spending too much on marketing. There is no shortage of advice on the internet and elsewhere about what the magic number of percentage is that you need to spend, but I'm going to let you in on a little secret: There's no single, one answer. It depends solely on your business. BUT there's an easy way for you to calculate how much you should spend. I should warn you though, the question of "am I spending too...2020-09-0223 min

Think Mighty: Podcast for building your brand and accelerating growthSalt Life: Starting, Growing, and Accelerating a Lifestyle Apparel BrandJeff Stillwell may not be a name you recognize, but you will almost certainly recognize some of the apparel brands his family has started or currently owns. Jeff learned from an early age how to cut it as an entrepreneur. His career began at Auburn University where he and his dad would sell collegiate merchandise on game days. Ultimately, they would go on to create the Game Day brand of apparel, a staple in the southern sportsman's wardrobe. Jeff's company now owns Salt Life, a hugely successful coastal lifestyle brand that has come to include p...2020-08-2635 min

Think Mighty: Podcast for building your brand and accelerating growthHow to Start a Podcast...Today.We started the Think Mighty podcast in 2019 and learned a lot in the process. Starting your own podcast isn't that difficult, so this episode is going to give you the tools you need to launch a podcast, today. There are really only a few things you need to get started, but the most important thing to do is to get started. We wrote a helpful blog post to help get you pointed in the right direction: https://blog.mightyadvertising.com/blog/how-to-start-a-podcast-for-your-business Do you want a free resource that will give you tips for generating...2020-08-2021 min

Think Mighty: Podcast for building your brand and accelerating growthThink Mighty: Season 2 IntroWelcome to season 2 of Think Mighty. After a break from podcasting, we are back with new topics and content. This season, we are going to change it up and cover topics relevant to you all on entrepreneurship, marketing, and sales. Do you want a free resource that will give you tips for generating revenue starting right now? We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue 2020-08-1301 min

Think Mighty: Podcast for building your brand and accelerating growthOsteoStrong: What it takes to build a global franchise.OsteoStrong was founded in 2012 when serial entrepreneur, Kyle Zagrodzky, stumbled upon a unique technology in the health and wellness space. Experienced in the fitness space, Kyle decided that the opportunity to build a brand around the technology was too big to pass up. Little did he know he would soon be growing a global franchise in the biohacking space, one that is set to make a debut on the list of fastest growing franchises. In this episode, we speak with Kyle Zagrodzky, the founder and CEO of OsteoStrong, to hear how he started what would become crowned "...2019-07-0350 min

Think Mighty: Podcast for building your brand and accelerating growthBlenders Eyewear: Scaling an Ecommerce Sunglass Brand Using Facebook Ads.If you live in the U.S., there's a good chance you've seen a Facebook ad for Blenders Eyewear. Their ads reached over 200 million users last year alone, and this focus on digital advertising has fueled their growth. But it hasn't always been that way. Blenders achieved traction in the early days through good ol' fashioned guerrilla marketing and face-to-face interactions. While Blenders is seemingly ubiquitous across Facebook today, it hasn't always been like that—It took years of hustle and grind to break through to the next level. We sit down with Chase Fisher, the founder an...2019-06-1035 min

Think Mighty: Podcast for building your brand and accelerating growthFit Body Boot Camp: Creating a customer experience that builds a community.Fit Body Boot Camp is one of the fastest growing franchises in the boutique fitness category. They are #122 on Entrepreneur's Franchise 500 Rankings and have experience +100% growth in units in the last three years. We sit down with one of their top franchise owners to talk about how he and his team are outperforming even their own peer Fit Body Boot Camp franchise owners. Josh Foster is a long-time personal trainer who was presented the opportunity to join a Fit Body Boot Camp franchise as an integral team member and a key to strategic growth. Shortly after, he w...2019-05-2024 min

Think Mighty: Podcast for building your brand and accelerating growthFNDN: Building brand equity in wearable tech through quality products.FNDN is the latest company launched by serial entrepreneur Travis Lemanski. A veteran of the action sports industry, Travis cut his teeth as a product marketer in the paintball industry. As a professional athlete, he worked for one of the largest companies in the industry to build a brand behemoth. He went on to found a professional team that he would later convert from a brand into a business generating revenue through products and licensing deals. His latest startup is focused on solving problems in the active-lifestyle space, specifically around cold weather sports. In this episode, we...2019-05-1323 min

Think Mighty: Podcast for building your brand and accelerating growthHandup Gloves: How a cycling glove brand uses agility and storytelling to beat industry giants.Handup Gloves isn't exactly a household brand, but they have discovered a way to use that to their advantage. When a husband and wife team set out to develop their own line of cycling gloves, they learned very quickly that they would have to be agile and unique to beat the giants in the cycling industry. In this episode, we talk with Jamie Wallis and Troy Stewart of Handup Gloves to hear how they have been able to grow the Handup brand and amass a following of avid fans and customers. We learn how they have used...2019-05-0631 min

Think Mighty: Podcast for building your brand and accelerating growthSorter: Personalizing marketing messaging using neuromarketing.Sorter is a tech startup looking to make neuromarketing more accessible to marketers. Their AI platform is the first of its kind to take large amounts of customer data, cross reference massive data sources, and make personalized messaging recommendations for your marketing. In this episode, we speak with Will Ballance, co-founder and CEO of Sorter, to learn more about what neuromarketing is, how brands can segment their database around personality behaviors, and make a more personalized experience for each person in their database. Learn more at http://www.sorter.com Follow Sorter on Instagram at @sor...2019-04-2930 min

Think Mighty: Podcast for building your brand and accelerating growthShoelace: Using customer journey retargeting to improve your conversion rates.Shoelace has written the book on customer journey retargeting (seriously, they have a 54-page slide deck). They've also written the code to make customer journey retargeting easier and more effective than ever for ecommerce brands. In this episode, we sit down with Reza Khadjavi, co-founder and CEO of Shoelace, to discuss how they look at a customer journey and how to effectively retarget your customers based on their buyer's journey. Reza shares what cues to look for in the journey, and how you can personalize the messaging to take the customer one step closer to purchase. ...2019-04-2338 min

Think Mighty: Podcast for building your brand and accelerating growthApparelmark: Secrets to designing and developing successful technical apparel brands.Apparelmark was started after Cara Sumpton spent eight years as a technical apparel designer at Lululemon. Today, Apparelmark offers turn-key apparel and technical gear design and manufacturing services for startups and many large brands in the activewear and outdoor space. In this episode, we talk with Andrew Drigola, Director & Co-founder at Apparelmark, about how they help apparel and technical gear brands make quality products effectively and efficiently. Learn how they can help brands find the best materials and the most qualified factories to ensure that you launch quality products and can scale confidently. L...2019-02-2834 min

Think Mighty: Podcast for building your brand and accelerating growthCigarClub.com: Learn how a cigar subscription service uses personalization to build brand loyalty.CigarClub.com started out in the most unassuming way and grew quickly into a darling startup that attracted an industry veteran. This cigar subscription service put a new spin on a huge industry. In this episode, we hear from Jeff Zeiders, CEO of CigarClub.com, about how he took a quick idea from concept to launch and identified his core customers. Learn how he uses personalization to make his business model more unique than competitors, the challenges this presents, and how he overcomes them. Learn more at cigarclub.com Follow CigarClub.c...2019-02-1534 min

Think Mighty: Podcast for building your brand and accelerating growthBearded Goat: How an apparel brand uses micro-influencers to scale.Bearded Goat started as a small apparel brand sold out of the trunk of the founder's car. In a few years, they have repositioned themselves to be an experience brand that offers more than just clothes. In this episode, we will learn how they have built a tribe of campus brand reps and leverage micro-influencers to help them grow and scale their brand. We will also find out why any successful active-lifestyle brand is always evolving, and you never really know for sure what the future holds for your brand. The ability for...2019-02-1531 min