Shows
To The Promised Land PodcastObjection Handling 101 for Coaches Who Hate Selling Cover | 008You won’t believe how much I learned about coaching by flying through the skies. This episode takes you back to my early days as a flight attendant—before stages, before coaching clients, before I knew what personal growth even was. I share how mandatory customer service seminars transformed not just our airline (from worst to first!) but set me on the path to impact. I saw first-hand how training in emotional regulation, personality types, and objection handling shaped my ability to lead, influence, and defuse tension in the air—and later, on stage and in coaching rooms. ...2025-06-2413 min
To The Promised Land PodcastLive Events That Convert: Lessons From 400+ Virtual Stages with Steve Werner | 007Ever planned an event and felt totally overwhelmed—like no one’s going to show up and your savings are on the line? I’ve been there. Steve Werner has definitely been there. In this episode, Steve takes us behind the scenes of his early failures, from a $240k contract gone sideways to reinventing his event strategy—and ultimately becoming one of the top speaker closers and event M.C.s in the industry. You’ll hear the full story of how he bombed his first event, lost $60k, and came back stronger than ever. More than that, we di...2025-06-241h 17
To The Promised Land PodcastConfidence Over Clarity: What Your Clients Really Want with David Ewing | 006You won't believe what happened when David Ewing’s son faced fire, barbed wire, and a crowd of 1,000 men cheering him on. I brought David on to talk branding—but what we got was so much deeper. David’s the real deal. A creative genius, a business owner, a husband, and a dad who teaches his kids to “do hard things” every day. We talked about the power of showing up with love in business, how confidence—not just design—is the end goal of branding, and what it really means to be a bold, authentic mentor. If you're a...2025-06-2457 min
To The Promised Land PodcastTTPL005 - Growth Happens in the Debrief Room - A Behind the Scenes Look (Part 2) | 005We just wrapped an amazing event—and wow, what a journey. In this behind-the-scenes debrief, you’ll hear the heart, hustle, and honest lessons from the team that made it happen. This isn’t just about logistics. It’s about legacy. You’ll hear what we learned, what we’re leaving behind, and what we’re bringing into the next one. It’s raw. It’s real. And it’s full of love, growth, and gratitude. From backstage stories to breakthrough moments, this episode is a reminder that teamwork, vision, and humility are the real secret weapons. Let’s build on what w...2025-06-2429 min
To The Promised Land PodcastBuilding a Transformational Experience, Not Just an Event: A Behind the Scenes Look (Part 1) | 004Hosting an event isn't about showing up and hoping for the best. It’s about consciously choosing who you’ll be before you step on that stage. In this episode, we invite you behind the curtain to witness our pre-event ritual—a powerful session where our team and advanced students (our Black Belt Unlimited crew) align on intention, energy, and purpose. You’ll hear us unpack our high-stakes goals, the transformational themes we’re embedding into the weekend, and the pirate-inspired adventure we’re crafting for attendees. We get real about sales strategy, what’s truly at stake for each...2025-06-241h 01
To The Promised Land PodcastIdentity-Based Marketing: The Shift That Unlocks External Growth with Alexander Ford | 003You know that feeling when you’ve built something successful—but it secretly drains you? That’s exactly what we dug into with my guest and friend, Alexander Ford. Alexander and I unpack what it really means to lead with authenticity in both business and identity. We talked about how most entrepreneurs unconsciously build businesses they resent because they abdicate the responsibilities that would shape them into the person they’re called to be. From marketing to mission, sales to self-love, Alexander shared powerful insights about identity transformation, the psychology of customer buying decisions, and what it really ta...2025-06-241h 22
To The Promised Land PodcastCoaching Through Crisis - Natalie Lavelock’s Leap of Faith Story | 002You ever have a moment where your entire business path hinges on a single choice? That was Natalie Lavelock. From climbing the hospital ladder to saying “yes” to faith, family, and launching her coaching empire—this woman walks the walk. We dive deep into how she leads clients into clarity, peace, and purpose… all without compromising her values. We unpack sales with soul, the power of deep spiritual work, and why business breakthroughs often require inner healing. She’s raw. Real. And radically faith-forward. If you’ve been trying to carry your whole business on your back, this episode...2025-06-241h 01
To The Promised Land PodcastThe Promised Land Framework: Beliefs, Actions & Breakthroughs | 001Ten years ago, I had a powerful vision for how I wanted to build my business and use my voice to help others grow. But I sat on it. I hesitated. And I missed out on opportunities that could have changed lives, including mine. That’s why I’m launching this podcast now. I know there are coaches and entrepreneurs who feel stuck. They’re close to a breakthrough but don’t know how to get there. In this premiere episode, I explain the vision behind To The Promised Land. I talk about what it really takes to grow a...2025-06-2424 min
To The Promised Land PodcastWelcome To The Promised Land!What if your coaching program could truly change lives—but the right people just haven’t found you yet?Welcome To The Promised Land Podcast, where we talk about reaching the people you're called to serve, leading with purpose, and building the kind of business that creates real transformation. If you know you’re meant for more, you’re in the right place.Let’s help your people get to their Promised Land.2025-06-1702 min
Grow Your Impact, Income & InfluenceFrom Boring to Breakthrough: Jase Souder’s Event Formula
🎯 Unleashing Confidence and Action Through Events
Imagine attending an event that doesn't just inform but transforms. That's what Jase Souder's event formula promises. In this episode, we dive into how his approach to live events goes beyond the norm, creating profound shifts in attendees. From boosting confidence to sparking massive action, Jase's methods are reshaping how events impact participants. But how exactly does he do it? Let's uncover the secrets behind his breakthrough strategies.
🚀 The Power of Emotional State Management
Jase Souder emphasizes the importance of managing the emotional state of his audience. He belie...2025-06-0250 min
Natural Born CoachesJase Souder: How to Sell From the Stage!Want to grow your coaching business by speaking? Today’s expert guest is Jase Souder, and he’s here to give the ins and outs of selling from the stage! Jase is a nationally recognized public speaker, best-selling author, entertainer, and he's the Founder of World Class Speaker Academy. His mission is to help entrepreneurs change the world by becoming World Class Speakers who create massive impact, raving fans, and a rush of new clients with every presentation. I just know coaches who are listening will get a ton of value from what Jase shares in this episode! Ja...2022-05-2331 min
Don't Kill The MessengerEp. 085 The business model that most successful speakers are doing with Jase SouderFirst and foremost, to have any of this work you'll need to have a great presentation and follow the formula below...
CC x DD x You = Profitable Speaking Business
(Compelling Content x Dynamic Delivery x You)
My guest this week Jase breaks down the 4 things you must do to make sales during any presentation. This doesn't just include in-person speaking, but when it comes to sales letters online, videos, Lives, Webinars, etc.
If you can cover these 4 things then you'll be well on your way to delivering a presentation that...2020-06-2249 min
The Erin Strayer ShowYOU WERE BORN TO MAKE A DIFFERENCE with Jase SouderEach of us has a mission and calling in life and for some of us it's imperative to follow that mission so that we can make THE difference in the world that is cellular for us! Sometimes - ok many times - we are not sure how to effectively and efficiently make that happen. Regardless of if you’ve started on your mission or are sitting wondering how to move forward, the I-Cubed formula is a sure-in way to take those big world changing ideas and turn them into triple wins for everyone... making your impact on the world with...2019-10-0841 min