Shows
To The Promised Land PodcastHow My Dad JB Built Unshakeable Mental Toughness as a Vietnam POW | 018As I talk with my dad, JB, you get an inside look at what real mental toughness looks like over a lifetime, not just in a war zone. He shares how bouncing between homes as a kid, riding trains alone for 23 hours with his sister, and grinding through brutal early-morning swim practices in an ice-cold outdoor pool shaped the grit that later helped him survive years as a POW in North Vietnam.You’ll also hear the life lessons he wants to leave for his grandson, Baby JB, and for you. JB opens up about why honesty an...
2025-12-021h 10
To The Promised Land PodcastTurn Live Events into High-Ticket Sales with Rudy Rodriguez | 017Most live events look like a success—great speakers, full rooms, standing ovations—but the sales don’t tell the same story. Together with Rudy Rodriguez we unpack why so many live events underperform and how to turn them into real revenue. We dug into the gap between “great content” and actual conversions, the power of story-first delivery, and the follow-through that happens after the applause. I shared what worked at our recent summit and why I’ll never run an event again without a trained sales team and a structured three-day close window.You’ll hear how to design...
2025-10-2155 min
To The Promised Land PodcastLearn Sales First to Build a Business That Scales with Steve Larsen | 016Starting over isn’t romantic. It’s reps, risk, and learning to sell. I sit with Steve Larsen—yes, the “Capitalist Pig”—to unpack how he turned 34 product failures and a hard no from his dad into a clear path for building real revenue machines. We talk about the moment you decide to grow, why environments beat willpower, and why “publish” turns you from invisible to followable.I ask Steve how to move from ideas to income without burning years. He lays out the mindset and the mechanics: sell first, build systems that scale, and publish so people can find...
2025-10-141h 07
To The Promised Land PodcastThe New Rules of Authentic Content Creation with Marley Jaxx | 015I sat down with filmmaker and YouTube growth leader Marley Jaxx to unpack how she “magnetizes” attention with disruptive hooks, faith-led conviction, and a daily Content Game that turns posting into simple, repeatable wins. We go deep on playing in your zone of genius, using AI to clean up your raw ideas, and building a brand that feels authentic, not forced. You’ll hear how Marley shifted from dental hygiene to seven-figure creative work, why obsession beats dabbling, and how partnership and faith shape bold business moves—right down to selling tickets to her wedding to fund impact an...
2025-10-0753 min
High Profit Event Show112 - The Three Keys to Profitable Events: Content, Delivery & Mindset with Jase SouderIn this week’s episode of The High Profit Event Show, host Rudy Rodriguez welcomes Jase Souder, founder of World Class Speaker Academy. With over two decades of experience in the events industry, Jase has run close to 200 live events ranging from three-day trainings to preview events and has built a thriving seven-figure business through the power of speaking and event leadership. His work has placed him alongside some of the most recognized names in the personal development space, including Tony Robbins, Deepak Chopra, and Mark Victor Hansen. Today, he joins the show to share his wisdom on creating ev...
2025-09-1636 min
To The Promised Land PodcastLive Events That Transform and Convert with Sean StewartI brought my friend Sean Stewart on To The Promised Land because he embodies what we talk about here—real transformation and the kind of momentum that moves a business forward. We talked about why live, in-room experiences still change people faster than anything else, how we’ve shifted from information to transformation, and why your energy and presence are as critical as your strategy. Sean shared how he designs events that get people out of their heads and into their bodies, and he walked me through a simple way to step into your highest, most resourceful self on dema...
2025-09-0248 min
To The Promised Land PodcastThe Man Maker: Raising Families and Building Leaders with Greg FrancisGreat leaders aren’t born—they’re built through faith, service, and intentional action. In this episode of To The Promised Land, Jase Souder sits down with Greg Francis—a leader, coach, podcaster, and founder of Man Maker. From building massive organizations to equipping families to succeed, Greg shares powerful lessons on leadership, legacy, and living with intention.Greg opens up about his journey in network marketing, creating a podcast with his wife to inspire families, and his passion project helping men step up in every area of life. With a unique mix of humility and wisdom, Greg rev...
2025-08-2658 min
To The Promised Land PodcastJourney Crafting: Designing Customer Experiences That LastWhy do some businesses feel natural and effortless to interact with—while others feel clunky and frustrating? Dr. Andrea Peer reveals the secret behind designing customer journeys that spark connection, trust, and loyalty. With over 18 years in UX research and a PhD in Human-Computer Interaction, Andrea shares her Journey Crafting Framework—a proven method to transform how entrepreneurs approach customer engagement. She explains why technology should be treated as a tool, not the solution, and how to integrate both the emotional and functional sides of the customer journey.From common funnel mistakes to the power of e...
2025-08-191h 09
To The Promised Land PodcastFrom Midlife Pivot to Proven Results: The Power of Coaching with Katie Sevenants & Dr. Susan Blumberg | 011Most people over 50 start to slow down—but not Katie Sevenants. After decades as a top performer in network marketing, she now travels the world showing women how to show up powerfully on camera. From mindset to marketing, Katie's mission is clear: help women realize the best chapter of life may just be the next one. Then I sat down with Dr. Susan Blumberg, a psychologist turned coach with 40 years of experience and a passion for families navigating ADHD, autism, and twice-exceptional kids. We talk about the power of proven methodology, what it takes to create lasting cha...
2025-08-1239 min
To The Promised Land PodcastTurning Vision into Impact: Dr. Lori McDowell & Tatiana Bowers | 010Some of the most powerful shifts in leadership and coaching come from the people working quietly behind the scenes. In this special episode, I introduce you to two extraordinary members of my team—women who’ve dedicated their lives to transforming coaches and business owners into stronger leaders. First, I sit down with Dr. Lori McDowell, a bestselling author and international speaker who’s mastered the art of creating transformational retreats for coaches. With over 30 years in leadership and event planning, Lori shows how retreats can magnetize your dream clients, deepen impact, and unlock high-ticket offers in a way n...
2025-08-0542 min
To The Promised Land PodcastFrom Leadership Mastery to Life Reinvention: Lessons from Kate Nash and JoAnne Ewing | 009Leadership and reinvention often come from those who’ve walked the path themselves and today, you’ll hear from two powerhouse members of my own team who’ve done exactly that. First, Kate Nash brings her 20+ years of leadership development expertise to share how true leadership starts with leading yourself. We explore how self-leadership unlocks business growth, how to mentor without micromanaging, and even how AI can help you craft presentations that stand out in just hours. Kate’s insights will challenge the way you think about scaling your impact and developing the next generation of leaders. Then...
2025-07-2934 min
To The Promised Land PodcastObjection Handling 101 for Coaches Who Hate Selling Cover | 008You won’t believe how much I learned about coaching by flying through the skies. This episode takes you back to my early days as a flight attendant—before stages, before coaching clients, before I knew what personal growth even was. I share how mandatory customer service seminars transformed not just our airline (from worst to first!) but set me on the path to impact. I saw first-hand how training in emotional regulation, personality types, and objection handling shaped my ability to lead, influence, and defuse tension in the air—and later, on stage and in coaching rooms. ...
2025-06-2413 min
To The Promised Land PodcastLive Events That Convert: Lessons From 400+ Virtual Stages with Steve Werner | 007Ever planned an event and felt totally overwhelmed—like no one’s going to show up and your savings are on the line? I’ve been there. Steve Werner has definitely been there. In this episode, Steve takes us behind the scenes of his early failures, from a $240k contract gone sideways to reinventing his event strategy—and ultimately becoming one of the top speaker closers and event M.C.s in the industry. You’ll hear the full story of how he bombed his first event, lost $60k, and came back stronger than ever. More than that, we di...
2025-06-241h 17
To The Promised Land PodcastConfidence Over Clarity: What Your Clients Really Want with David Ewing | 006You won't believe what happened when David Ewing’s son faced fire, barbed wire, and a crowd of 1,000 men cheering him on. I brought David on to talk branding—but what we got was so much deeper. David’s the real deal. A creative genius, a business owner, a husband, and a dad who teaches his kids to “do hard things” every day. We talked about the power of showing up with love in business, how confidence—not just design—is the end goal of branding, and what it really means to be a bold, authentic mentor. If you're a...
2025-06-2457 min
To The Promised Land PodcastTTPL005 - Growth Happens in the Debrief Room - A Behind the Scenes Look (Part 2) | 005We just wrapped an amazing event—and wow, what a journey. In this behind-the-scenes debrief, you’ll hear the heart, hustle, and honest lessons from the team that made it happen. This isn’t just about logistics. It’s about legacy. You’ll hear what we learned, what we’re leaving behind, and what we’re bringing into the next one. It’s raw. It’s real. And it’s full of love, growth, and gratitude. From backstage stories to breakthrough moments, this episode is a reminder that teamwork, vision, and humility are the real secret weapons. Let’s build on what w...
2025-06-2429 min
To The Promised Land PodcastBuilding a Transformational Experience, Not Just an Event: A Behind the Scenes Look (Part 1) | 004Hosting an event isn't about showing up and hoping for the best. It’s about consciously choosing who you’ll be before you step on that stage. In this episode, we invite you behind the curtain to witness our pre-event ritual—a powerful session where our team and advanced students (our Black Belt Unlimited crew) align on intention, energy, and purpose. You’ll hear us unpack our high-stakes goals, the transformational themes we’re embedding into the weekend, and the pirate-inspired adventure we’re crafting for attendees. We get real about sales strategy, what’s truly at stake for each...
2025-06-241h 01
To The Promised Land PodcastIdentity-Based Marketing: The Shift That Unlocks External Growth with Alexander Ford | 003You know that feeling when you’ve built something successful—but it secretly drains you? That’s exactly what we dug into with my guest and friend, Alexander Ford. Alexander and I unpack what it really means to lead with authenticity in both business and identity. We talked about how most entrepreneurs unconsciously build businesses they resent because they abdicate the responsibilities that would shape them into the person they’re called to be. From marketing to mission, sales to self-love, Alexander shared powerful insights about identity transformation, the psychology of customer buying decisions, and what it really ta...
2025-06-241h 22
To The Promised Land PodcastCoaching Through Crisis - Natalie Lavelock’s Leap of Faith Story | 002You ever have a moment where your entire business path hinges on a single choice? That was Natalie Lavelock. From climbing the hospital ladder to saying “yes” to faith, family, and launching her coaching empire—this woman walks the walk. We dive deep into how she leads clients into clarity, peace, and purpose… all without compromising her values. We unpack sales with soul, the power of deep spiritual work, and why business breakthroughs often require inner healing. She’s raw. Real. And radically faith-forward. If you’ve been trying to carry your whole business on your back, this episode...
2025-06-241h 01
To The Promised Land PodcastThe Promised Land Framework: Beliefs, Actions & Breakthroughs | 001Ten years ago, I had a powerful vision for how I wanted to build my business and use my voice to help others grow. But I sat on it. I hesitated. And I missed out on opportunities that could have changed lives, including mine. That’s why I’m launching this podcast now. I know there are coaches and entrepreneurs who feel stuck. They’re close to a breakthrough but don’t know how to get there. In this premiere episode, I explain the vision behind To The Promised Land. I talk about what it really takes to grow a...
2025-06-2424 min
To The Promised Land PodcastWelcome To The Promised Land!What if your coaching program could truly change lives—but the right people just haven’t found you yet?Welcome To The Promised Land Podcast, where we talk about reaching the people you're called to serve, leading with purpose, and building the kind of business that creates real transformation. If you know you’re meant for more, you’re in the right place.Let’s help your people get to their Promised Land.
2025-06-1702 min
Grow Your Impact, Income & InfluenceFrom Boring to Breakthrough: Jase Souder’s Event Formula
🎯 Unleashing Confidence and Action Through Events
Imagine attending an event that doesn't just inform but transforms. That's what Jase Souder's event formula promises. In this episode, we dive into how his approach to live events goes beyond the norm, creating profound shifts in attendees. From boosting confidence to sparking massive action, Jase's methods are reshaping how events impact participants. But how exactly does he do it? Let's uncover the secrets behind his breakthrough strategies.
🚀 The Power of Emotional State Management
Jase Souder emphasizes the importance of managing the emotional state of his audience. He belie...
2025-06-0250 min
Natural Born CoachesJase Souder: How to Sell From the Stage!Want to grow your coaching business by speaking? Today's expert guest is Jase Souder, and he's here to give the ins and outs of selling from the stage! Jase is a nationally recognized public speaker, best-selling author, entertainer, and he's the Founder of World Class Speaker Academy. His mission is to help entrepreneurs change the world by becoming World Class Speakers who create massive impact, raving fans, and a rush of new clients with every presentation. I just know coaches who are listening will get a ton of value from what Jase shares in this episode! Jase...
2022-05-2331 min
Don't Kill The MessengerEp. 085 The business model that most successful speakers are doing with Jase SouderFirst and foremost, to have any of this work you'll need to have a great presentation and follow the formula below...
CC x DD x You = Profitable Speaking Business
(Compelling Content x Dynamic Delivery x You)
My guest this week Jase breaks down the 4 things you must do to make sales during any presentation. This doesn't just include in-person speaking, but when it comes to sales letters online, videos, Lives, Webinars, etc.
If you can cover these 4 things then you'll be well on your way to delivering a presentation that allows y...
2020-06-2249 min
The Erin Strayer ShowYOU WERE BORN TO MAKE A DIFFERENCE with Jase SouderEach of us has a mission and calling in life and for some of us it's imperative to follow that mission so that we can make THE difference in the world that is cellular for us! Sometimes - ok many times - we are not sure how to effectively and efficiently make that happen. Regardless of if you’ve started on your mission or are sitting wondering how to move forward, the I-Cubed formula is a sure-in way to take those big world changing ideas and turn them into triple wins for everyone... making your impact on the world with...
2019-10-0841 min