Shows
Chai BreakA Chai-versation with Co-Founder & CEO of Ode, Jashima WadehraJashima Wadehra is the co-founder and CEO of Ode, a brand strategy, talent management and business development firm catering predominantly to children of immigrant brands, businesses and artists.While companies rely on third-party metrics, Jashima specializes in taking a “lived experience meets data” approach to representing talent and brands. Specifically from communities whose consumption patterns and preferences are often not aggregated by general marketing data firms or cultural nuances that talent agencies are not well versed in.Ode’s talent roster has worked with Audiomack, Netflix, Tunecore, Amazon, VEVO, Lincoln Center, Meta, Applaus, Kulture Khazana, Brown...
2023-02-1047 min
In Search Of SauceEp.63 - MusicLM, Japanese Breakfast & Lil YachtyOn this episode of ISOS: Jashima brings a conversation starter about a Google AI making music; Ryan brings a profile on Japanese Breakfast and host Elliot brings a profile on Lil Yachty.ARTICLES & TIMESTAMPS:Jashima's Pick - (2:56) "Google AI Tool Creates Music from Written Descriptions" By Bryan LynnRyan's Pick - (18:34) "Japanese Breakfast Is Working the Pain Away" By Quinn MorelandElliot's Pick - (32:13) "Lil Yachty’s Let’s Start Here. and the Case for Reinvention" By Marcus ShorterThanks for listening! Be sure to help support the show by sharing...
2023-02-0852 minIn Search Of SauceEp.62 - Questlove, Billy Woods & Ice SpiceOn this all-profile episode of ISOS: Brandon brings a profile on Questlove, Ryan brings a profile on Billy Woods and Jashima brings a profile on Ice SpiceARTICLES & TIMESTAMPS:Brandon's Pick - (3:19) "The Passion of Questlove" by Jazmine HughesRyan's Pick - (29:49) "Billy Woods Would Rather You Be A Little Uncomfortable" By Arielle Lana LeJardeJashima's Pick - (40:56) "Ice Spice Broke Out With ‘Munch.’ Rap’s New Princess Is Just Warming Up" By Jon CaramanicaThanks for listening! Be sure to help support the show by sharing, rating, reviewing and reading t...
2023-01-251h 02In Search Of SauceEp.53 - NOT THE TWOS, Kid Cudi & "No Fear of Time"On this episode of ISOS: Miki brings an interview for recent Kendrick co-signee, NOT THE TWOS, Jashima brings a news piece on Kid Cudi changing artwork for his re-release of "A Kid Named Cudi", and Charlie brings a semi-review of Black Star's "No Fear of Time" that morphs into a love letter to RSS.ARTICLES & TIMESTAMPS:Miki's Pick - (7:35) "Meet NOT THE TWOS, The Artist Whose Debut Single Landed on Kendrick Lamar’s New Album" By Brenton BlanchetJashima's Pick - (26:47) "Kid Cudi Calls Fan ‘Bogus’ for Saying Original A Kid Named Cudi Artwork Is Bet...
2022-07-201h 14In Search Of SauceEp.51 - Streaming Addiction, Les Rallizes Dénudés & Snoop DoggOn this episode of ISOS: Host Ryan brings a long read on streaming addiction, Brandon goes left-field with a piece on a Japanese psych-rock band and Jashima caps off with a look into Snoop Dogg's NFT empire.ARTICLES & TIMESTAMPS:Ryan's Piece - (6:51) "The Woes Of Being Addicted To Streaming" By Jeremy D. LarsonBrandon's Pick - (25:34) "The fuzz, feedback and folklore of a mythic Japanese psych-rock band" By Matt LajoieJashima's Pick - (42:28) "Snoop Dogg Is Building A Crypto Empire, One NFT At A Time" By Murray StassenThanks for listening! Be...
2022-06-221h 02In Search Of SauceEp.45 - Streaming Alternatives, To Pimp A Butterfly & EncantoOn this episode of ISOS: Jashima brings a deep dive on the likes of 'Ye' & Snoop Dogg taking their music to new platforms, host Elliot brings an anniversary commentary of Kendrick Lamar's "To Pimp A Butterfly", and Ryan continues the video agenda, bringing a video on the song "We Don't Talk About Bruno" from Disney's "Encanto".ARTICLES & TIMESTAMPS:Jashima's Pick: (1:45) "Are Artists Removing Music From Streaming For the Best Reasons?" By Andre GeeElliot's Pick: (22:37) "Kendrick Lamar’s To Pimp A Butterfly exposed the contradictions of the music industry from the inside out 7 years ag...
2022-03-2358 minIn Search Of SauceEp.40 - Grammys Postponed, R&B Yin-Yang & Moses SumneyOn this episode of ISOS: Elliot makes his return with the news of The Grammys being postponed due to the Omicron variant. Host Tyler brings a piece that has Ari Lennox & Summer Walker succeeding in R&B but in different ways. And Jashima brings a profile on Moses Sumney.ARTICLES & TIMESTAMPSElliot's Pick - (3:50) "2022 Grammys Postponed Due to Omicron Wave" By Justin CurtoTyler's Pick - (20:01) "Ari Lennox & Summer Walker: The Yin & Yang of R&B" By Robyn MowattJashima's Pick - (43:27) "Moses Sumney Is Ready to Claim His Spotlight" By Rawiya Kameir
2022-01-121h 02In Search Of SauceEp.39 - Me(n)tal Health, Ringtones & "Law & Order"In this episode of ISOS: Brandon brings a piece on mental health in Punk & Metal circles. Host Ryan continues the video agenda with one on the Ringtone era. And Jashima brings a critique of a Drill Rap episode of "Law & Order: SVU".ARTICLES & TIMESTAMPS:Brandon's Pick - (3:02) "A Look At Punk, Metal, Extreme Music And Mental Health" By David KonowRyan's Pick - (17:47) "How Ringtones Dominated the Music Industry" By Mic The SnareJashima's Pick - (30:57) "The Drill Rap Episode of ‘Law & Order’ Is Full of Stereotypes and Propaganda" By Andre Gee
2021-12-0845 minIn Search Of SauceEp.36 - Hip-Hop Business, Monsune & Spirited AwayOn this episode of ISOS: Jashima brings the first Podcast to the Podcast, Miki brings a piece on a producer who made a big break on a Drake cut & Ryan brings another video essay, this time on the music of Studio Ghibli film "Spirited Away". ARTICLES & TIMESTAMPS:Jashima's Pick - (5:51) "The Business of Hip-Hop" By Hip-Hop Raised Me (Podcast By DJ Semtex Feat. Dan Runcie)Miki's Pick - (19:28) "How a Beatles-Obsessed Producer Helped Drake Make His Latest Gloomy R&B Hit" By Elias LeightRyan's Pick - (37:35) "EXAMINING: Spirited Away & "One Summer's Day" B...
2021-09-2254 min
CabbagesMimz & Dunn on The Beach BumFor this episode of the Cabbages hip-hop podcast, veteran rap critic Gary Suarez and his co-host, music industry insider Jeffery Laughlin, chat with rap duo Mimz & Dunn and journalist Jashima Wadehra (Brown Girl Magazine) about The Beach Bum (2019, directed by Harmony Korine, starring Matthew McConaughey and Snoop Dogg).Subscribe to the Cabbages hip-hop newsletter for free at cabbageshiphop.com Theme music produced and provided by Steel Tipped Dove.
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2021-07-1547 minIn Search Of SauceEp.30 - DOOM Immigration, Dean Blunt & Record CollectionsOn this episode of ISOS: Jashima brings an enlightening piece on MF DOOM and his battles with US Immigration. ISOS debutant Soma brings a review of Dean Blunt's new record "Black Metal 2". And host Miki brings a poetic piece on record collections and the trio talk about the vinyl they hold most dear. TIMESTAMPS & ARTICLES:Jashima's Pick - (12:45) "Untangling MF DOOM’s Lifelong Struggle With the U.S. Immigration System" By Noah YooSoma's Pick - (27:29) "The Fear Goes On: Dean Blunt’s Black Metal 2" By Eden TizardMiki's Pick - (47:03) "Home Is Where My R...
2021-06-301h 08
In Search Of Sauce"Unafraid Of Words" W/ Danyel SmithOn this special episode of ISOS, Miki, Jashima and Ryan interview Danyel Smith!Danyel is a legend of music journalism. She is the former EIC of Vibe magazine, the former culture editor at ESPN’s The Undefeated and the former editor of Billboard. Her writing has touched such publications as NPR, The Washington Post, and The New York Times. Right now, she’s working with Spotify and The Ringer, hosting a podcast by the name of Black Girl Songbook. Danyel spoke to the team about this new venture and how her career inside and outside of m...
2021-06-161h 04In Search Of SauceEp.28 - Genres, Toxic Fanbases & NFTsOn this episode of ISOS: Miki introduces a piece on Genre and how the litany of subgenres and the loose lines between them all are starting to blur the more mainstream genre labels. Ryan brings in a piece on fanbases and how their propensity to be toxic lives as long as the artist who 'leads' those fanbases say nothing about it. And lastly, Jashima, making her hosting debut, drops a newsletter centred around NFTs & the potential for Hip-Hop's use of the booming format.ARTICLES & TIMESTAMPS:Miki's Piece - (5:58) "Genre Is Disappearing. What Comes Next?" By Amanda...
2021-04-211h 09In Search Of SauceEp.25 - Mustafa The Poet, VanJess & Summer Of SoulOn this episode of ISOS: Host Miki brings an interview with Mustafa The Poet ahead of his debut project "When Smokes Rises". Tyler brings an interview with R&B duo VanJess, coinciding with their EP "Homegrown" that dropped in the past week. And Jashima brings a piece talking about Questlove's directional debut "Summer of Soul".ARTICLES & TIMESTAMPS:Miki's Pick: (8:18) "Mustafa’s Meditative Songs of Mourning" By Rawiya KameirTyler's Pick: (27:53) "VanJess Perfected Their Own R&B Sound on the ‘Homegrown’ EP" By Sri Rain StewartJashima's Pick: (37:04) "Questlove's 'Summer of Soul (… Or When the Revoluti...
2021-02-1253 minIn Search Of SauceEp.24 - TikTok, Artist Visas & Your Old DroogOn this episode of ISOS: Jashima brings a piece on TikTok and how the Music Industry is getting real cosy with the booming platform. Ryan brings a piece on UK artists and how the end of Visa-free travel threatens their livelihoods. And host Miki brings an interview with Your Old Droog.ARTICLES & TIMESTAMPS:Jashima's Pick - (14:58) "How More TikTok Stars Can Succeed in the Music Industry" By Dan RuncieRyan's Pick - (32:58) "Solidarity Beyond Borders: Why Artist Visas Are More Than A Brexit Issue" By Fielding Hope, Mariam Rezaei and Stewart SmithMiki's Pick...
2021-01-291h 17
Three Good ThingsThree Good Things Vol. 96 - Guest: Jashima WadehraJashima Wadehra is the music lead at Brown Girl Magazine and CEO of brand strategy consultancy, Ode, Jashima is dedicated to working with BIPOC communities and children of immigrants. When she’s not discovering new artists or podcasting at Central Sauce, she is probably trying to Bhangra to hip hop or eating French fries.
We talked about how we met, the best french fries in New York City, her journey to being an artist manager and answered some audience questions!
You can follow Jashima on Twitter @jashimaw and feel free to DM her with music rec...
2020-12-1652 minIn Search Of SauceEp.22 - The MP3, Clubhouse & IDK @ HarvardOn this episode of ISOS, Ryan brings in a piece on the MP3 and how it may be more important than any other modern form of audio. Jashima brings a piece on recent voice chat/conference/platform Clubhouse and the reverberations it's already made. And host Brandon brings a piece on IDK going to Harvard to teach a crash course on music business that gives a lot more than meets the eye.ARTICLES & TIMESTAMPS:Ryan's Pick - (4:27) "The MP3 At 25: How A Digital File Dynamited The Music Industry" By Eamonn Forde...
2020-12-111h 03In Search Of SauceStirring The Sauce, Vol. 1Welcome to “Stirring the Sauce,” an ISOS spin-off by the Central Sauce squad. Hosts Jashima Wadehra and Miki Hellerbach connect with writers to discuss sensational or timely topics, the intention of their piece and their reader’s reactions. Covering critiques, commentary and the implications of “headline culture,” Jashima and Miki break down the ingredients of the topic, talk to the journalists about their take and then share a short reflection. On the first edition, the hosts spoke with Elijah Watson from Okayplayer about his piece “What Is The Role of the Wealthy Male Hip Hop Pundit?”...
2020-11-161h 10In Search Of SauceEp.19 - SoundCloud, Album Pricing & Mark BatsonOn this episode of ISOS: Jashima brings in a piece on SoundCloud and its bleak future as the hyped 'SoundCloud Rap' scene of the late 2010s starts to lose steam. Host Ryan brings in a piece on the price of an album and how some artists have taken it upon themselves to set their own market for their own music. And Miki brings in an interview with super-producer Mark Batson to ring in the release of his debut album.ARTICLES & TIMESTAMPS:Jashima's Pick: (4:38) "Can SoundCloud Survive as Rappers Depart?" By Sowmya KrishnamurthyRyan's Pick: (24:07) "How...
2020-10-3053 minIn Search Of SauceEp.18 - Radio Airplay, Pop Smoke & Savage Mode IIOn this episode of ISOS: Elliot brings in a (two) piece on how labels get radio stations to play their music. (Spoiler alert: Money) Jashima brings a piece on the late Pop Smoke and how he repped New York and shaped the NY Drill scene. And host Miki brings in a review of 21 Savage & Metro Boomin's "Savage Mode II" by a young writer with bags of ability.ARTICLES & TIMESTAMPS:Elliot's Piece(s) - (8:40) "Pay-for-Play Was Banned From Radio — But Texts Reveal It May Still Be Thriving" & "‘Nobody Is Scrutinizing This’: How Labels Pay to Get Songs on the...
2020-10-161h 16In Search Of SauceEp.16 - 03 Greedo, Posthumous Albums & WAPOn this episode of ISOS: Brandon brings in a profile on 03 Greedo and his rise in the ranks, even though he's in jail. Ryan brings a sobering meditation on posthumous albums. And debutant Jashima brings a quick but efficient dissection on the discourse surrounding "WAP".Brandon's Pick - (4:27) "03 Greedo is running west coast rap from prison" By Thomas HobbsRyan's Pick - (27:03) "Posthumous Rap Albums and the Shattered Myth of Closure" By Andre GeeJashima's Pick - (50:06) "Backlash Against Cardi B and Megan Thee Stallion’s 'WAP' Highlights Double Standards in Hip-Hop" By Candace McDuffie...
2020-09-181h 23In Search Of SauceEp.10 - Ice Cube, Shomi Patwary & The MottoOn episode 10 of "In Search Of Sauce": The trio first read out names of unarmed black people that have been murdered in the US since Eric Garner, to recognise the recent events.Host Brandon brings in a piece on why Ice Cube is long overdue for a Songwriters Hall of Fame induction. Ryan brings an interview with award-winning music director Shomi Patwary and Miki caps it off with a recognition of Elliott Wilson, in light of his new, more intimate venture, "The Motto".Brandon's Pick - (6:10) "Why Ice Cube Should Be A Future Songwriters Hall...
2020-06-051h 11