Shows
Xplore MarketingXplore Marketing Episode 191: Емануел Тонев "Личен бранд и Linkedin"В епизод 191 на Xplore Marketing Podcast Георги Малчев разговаря с Емануел Тонев - LinkedIn маркетолог, автор на книгата „Как да изградим личен бранд, който продава в LinkedIn“ и създател на концепцията за „махленски маркетинг“. Ще чуеш как се ражда една автентична комуникация, която изгражда доверие, а не просто импресии. Епизодът е пълен с практични съвети, инсайти за алгоритмите и подходи, които наистина работят - извън клишетата.🔹 Акценти в епизодаКак LinkedIn се превърна от хоби в професия.„Махленски маркетинг“: стил, който създава връзка с публиката.Публикационни формати и какво цени алгоритъмът.Стратегии за съдържание, което създава доверие.Какво представлява Social Selling Index и защо има значение.Писането на книга като продължение на личния бранд.Тайминг на публикации и хаштагове - кога и как работят.Важността на коментарите и рециклирането на съдържание.Разликата между „персона“ и „персонален бранд“.Подходи за автентична комуникация и избягване на "share без стойност". ⏱️ Какво ще чуеш в епизода:[00:00] Въведение и началото на историята на Емо с маркетинга.[02:50] Как избра фокуса си върху LinkedIn?[06:00] Първи успешен пост и как разбираш кога „каналът е твоят“.[08:05] Какво е махленски маркетинг и защо работи?[10:50] Как съдържанието води до книга.[13:49] Рубриката „Размисли работни“ и посланията зад нея.[15:15] Провалите като двигател на силни публикации.[20:51] Коментарите като мощен сигнал за алгоритъма.[24:00] Документите и инфографиките: как LinkedIn ги оценява.[27:25] Нюзлетърите и статиите – имейл, пост и индексиране.[31:22] Най-добри дни и часове за публикуване.[34:56] Експерименти с времето на публикуване.[37:11] Разлика между рийч и ангажираност.[40:40] Опасностите от прекалено много селфита.[42:01] Работещи подходи (не "хакове") при съдържание.[43:34] Време и търпение - кога да публикуваш силен пост.[44:56] Какви анкети работят най-добре?[48:53] Рециклиране на успешно съдържание в различни формати.[53:15] Значението на коментарите и правилната дължина.[57:50] Продажбата като процес след 7 взаимодействия.[58:29] Social Selling Index - какво мери и как се използва.[1:03:00] Как книгата се ражда от отказ за докторантура?[1:08:00] Самоиздаване и печат – целият процес зад кулисите.[1:11:09] Любими глави и предизвикателствата при писане.[1:14:06] Какво да си вземете от този епизод? 📚 Полезни ресурси:Linkedin профил - https://www.linkedin.com/in/emanueltonev/ Книга - „Как да изградим личен бранд, който да продава в LinkedIn“ – Емануел Тонев https://emanueltonev.com/product/linkedinbook/The Mom Test – Rob FitzpatrickHow to Persuade People Who Don't Want to be Persuaded: Get What You Want -- Every Time! - Joel Bauer и Mark LevyУчебник по маркетинг – Евгени Станимиров и колективEmail бюлетин – Matt Barker за отлични съвети за LinkedIn маркетингLinkedIn експерти - Jasmin Alic, Lara Acosta, Richard van der Blom 🎯 ЦитатАлгоритъмът не възнаграждава перфектното, а ангажиращото - коментарите и времето, което прекарваме върху поста, са ключови. Когато публикацията е готова, изчакай. Правилният моме2025-08-071h 23
The Nathanial Bibby PodcastThe New Rules of LinkedIn 2025 w/ Jasmin Alic & Nat BibbyWhat happens when two of LinkedIn’s most obsessed content creators finally go head-to-head?In this power-packed episode of Monday Night Live, Nathanial Bibby (Founder of Bibby Media Group, $500M+ in client sales) sits down with Jasmin Alic, LinkedIn’s #1 ranked creator and the genius behind viral posts, content psychology, and the storytelling style everyone is trying to copy.They go deep on:The real reason your content isn’t landing (it’s not the algorithm)AI vs authenticity: how to keep your voice in a ChatGPT worldWhy LinkedIn...2025-07-1856 min
Disruptive Influence with Jeff AbracenEp 30: “Build a Brand That Sells Itself” with Jasmin AlicJasmin Alić, LinkedIn's king of comments, content & community, shares how to turn content into conversations, stories into sales, and profile views into paying clients. We dive into warm outreach, offer alignment, and why connection beats content every time.Jasmin is a brand strategist and community builder who’s helped thousands of creators turn personal brands into real businesses. As the founder of LinkUp and LinkBound, he teaches people how to grow with clarity, integrity, and a little bit of swagger.Chapters00:00 Opening Teaser - Low reach? Comment harder.00:32 Intro...2025-07-141h 03
The Legend Effect (Influence, Brand, Communication)Personal Brand: Stop Chasing Opportunities on LINKEDIN and Have Them Come to You Instead with LinkedIn Legend Jasmin AlićIn this episode, host Howie Chan interviews Jasmin (Jay) Alić, THE LinkedIn coach, who rewrote the entire LinkedIn playbook by leading with generosity, relationship, and authenticity.They delve into a whole new way of looking at LinkedIn, the fact that this platform can actually flip your trajectory, and how to get you there. The discussion emphasizes the impact of having a strong personal brand on LinkedIn.Jasmin provides the strategies needed to build a strong personal brand on LinkedIn, how to approach clients for smooth conversions, the type of content that will truly cause an i...2025-04-1550 min
Balkan Business Podcast: Biznis na Balkanu43. Ko je Jasmin Alić Personal Branding Coach na Linkedin-u?Kako jedan momak iz Zenice postane globalno prepoznat LinkedIn strateg sa 290.000 pratilaca? U ovoj epizodi razgovaramo sa Jasminom Alićem, stručnjakom za brendiranje, pisanje i poslovnu strategiju.
💡 Teme koje smo pokrili:
✔ Kako LinkedIn može da izgradi vaš brend i otvori vrata ka novim prilikama
✔ Strategije za uspešno pozicioniranje na tržištu
✔ Balans između privatnog i poslovnog života – mit ili realnost?
✔ Put od profesora do preduzetnika – šta je ključno za uspeh?
✔ Zašto je konzistentnost u objavama ključna na LinkedInu
Ako želite da naučite kako d...2025-03-181h 15
Der KI-Unternehmer - Strategien zum Erfolg#367 - Von LinkedIn-Hooks bis zur KI: So schreibst du virale PostsVon LinkedIn-Hooks bis zur KI: So schreibst du virale Posts Ein LinkedIn-Post, der mehr als 500 neue Follower, 1483 Kommentare und 582 Likes in unter einer Woche erzielt? Genau das zeigt, wie mächtig eine gut durchdachte Strategie in Kombination mit KI sein kann. Im Fokus steht die Kunst, sogenannte LinkedIn-Hooks zu erstellen – also Überschriften, die sofort Aufmerksamkeit wecken und zum Weiterlesen animieren. Jasmin Alić auf LinkedIn: 2025-01-1010 min
Career Blast in a HalfIt's a Wrap I Highlights From 2024Looking at my 2024 whiteboard, some of my goals will go unchecked.
→ But my clients crushed theirs.
→ Making the big bucks
→ Landing huge 15/10 roles
All while overcoming ageism
→ Building new networks to last a lifetime
→ Leading companies and changing industries
→ Lifting others up without a second thought.
I’ve described it as the year of EVERYTHING.
And you top the list.
You’ve listened
You’ve shared
You’ve subscribed and w...2024-12-1805 min
The Futur with Chris DoAdapting to LinkedIn's Video Content Era - With Jasmin Alic | Episode 320In this episode, I welcome back LinkedIn expert Jasmin Alic following our previous viral conversation that became LinkedIn's #1 video of the year. Jasmin brings 15 years of writing experience and insights from his thriving coaching practice to share what's really working on LinkedIn in 2024. We dive deep into the psychology of content creation, exploring everything from crafting the perfect first three lines to building genuine community engagement through strategic commenting. I'm particularly excited about our discussion of Jasmin's innovative "signposting" technique and his fresh perspective on how LinkedIn's evolution toward video content is changing the game. We also tackle controversial...2024-12-111h 22Career Blast in a HalfYour First Step On LinkedIn I Jasmin AlicIt’s easy for executives to feel overwhelmed on LinkedIn
The platform is robust
And drives far more impact than a parking spot for your resume
But before you throw your hands up
Let’s focus on first things first
Our guest this week Jasmin Alic is living proof that great teachers
Help others to get great
Who doesn’t want to know how he does it
So you can too
Find out: 2024-08-2125 minDisruptive Influence with Jeff AbracenEpisode 10: "The Language of Legacy" with Jasmin AlićJasmin Alić, LinkedIn Coach, Corporate Trainer, Copywriter, Brand Strategist & one of the most influential LinkedIn Creators in the world, joins Jeff to talk about the power of writing, building trust by sharing 100%, creating a community for greater impact, growing up in a war-torn city and his external influences, handling the pressures of being a top creator, leaving a legacy to be proud of, how he likes his burgers 🍔 …and so much more!Also be sure to check out Jasmin's new community, Link Up, coming soon!Connect with Jeff Abracen on Lin...2024-08-131h 03
The Business Strategist With Adam StrongThe LinkedIn Commenting StrategyWant to stand out on LinkedIn and boost your visibility?In today's episode, I'm joined with one of the World's leading copywriting and personal branding experts Jasmin Alic to discuss the importance of having an engagement strategy on LinkedIn to boost visibility and your personal brand. Jasmin (Jay) Alić focuses on three main business topics: LinkedIn, personal branding, and content creation.He also discusses his personal beliefs, such as kindness and supporting others. By focusing on these topics, he has built a strong brand and community on LinkedIn and has over 240,000 followers on the platform. H...2024-08-0155 min
Kickoff Sessions#228 Jasmin Alic - The Best LinkedIn Content Strategy To Grow Your BrandJoin my 8-week podcast coaching program: https://www.voics.co/coachingIs LinkedIn the place to be if you want to build a solid personal brand and business as an entrepreneur?Most people are sleeping on it without realizing the potential of the platform. Meet Jasmin Alic, Copywriter and LinkedIn expert who has built a following of over 200,000 on LinkedIn with his authentic approach to personal branding and community engagement.In this episode, we dive into Jay’s LinkedIn strategies which involves consistent posting, unique commenting tactics, and the power of...2024-07-031h 06
SalgsRadio#31: LinkedSummit 2024 - Danmarks eneste konference om LinkedInSiden 2022, har Danmark haft glæde af den fedeste konference - kun om LinkedIn, nemlig LinkedSummit.dk. Vil du se højdepunkter (og ikke kun lytte til dem), så KLIK HER.I år blev den afholdt d. 12. juni og vi var for første gang med - kun som gæster, og ikke indlægsholdere. Det skulle absolut ikke holde os tilbage fra at få noget værdifuldt ud af det, og alt det kommer du til at erfare i denne episode. Links til alle og alt vi taler om, finder du herunder....2024-06-2050 min
Learn Speak TeachLST #100: Linkedin Q+A w/ Jasmin Alić "Hey Jay"Learn Speak Teach Episode #100 with Jasmin Alić.LinkedIn serves as an invaluable platform for both businesses and professionals, providing opportunities to expand networks and showcase expertise. However, achieving growth and visibility on LinkedIn can be challenging for many individuals due to the intense competition.In this episode, we are joined by Jasmin Alić, a Copywriter, Brand Strategist, and LinkedIn Coach. Jasmin unveils the key strategy for maximizing visibility, influence, and sales on LinkedIn. Discover why building visibility on social media demands more than just posting content; it also requires ne...2024-06-1859 min
Real Business ConnectionsLinkedin Q+A w/ Jasmin Alić "Hey Jay" (LST #100)Learn Speak Teach Episode #100 with Jasmin Alić.LinkedIn serves as an invaluable platform for both businesses and professionals, providing opportunities to expand networks and showcase expertise. However, achieving growth and visibility on LinkedIn can be challenging for many individuals due to the intense competition.In this episode, we are joined by Jasmin Alić, a Copywriter, Brand Strategist, and LinkedIn Coach. Jasmin unveils the key strategy for maximizing visibility, influence, and sales on LinkedIn. Discover why building visibility on social media demands more than just posting content; it also requires ne...2024-06-1759 min
Stay hungry Podcast mit Robert HeinekeIn 24 Monaten zu 200.000+ LinkedIn-Followern I Interview mit Jasmin Alic👉 Bist du Gründer und willst LinkedIn als Leadkanal aufbauen? Dann sichere dir jetzt ein kostenfreies 1:1 LinkedIn-Audit: www.leadersmedia.de2024-05-131h 03
Beyond the Bar PodcastS2 E27: Unlocking LinkedIn Success Secrets with Jasmin "Jay" Alić | The Power of Positivity and Rhythm!Step into the world of Jasmin (Jay) Alić, the enigmatic force behind LinkedIn's most engaging content. In this Beyond the Bar Podcast episode, host Denisa Tova delves deep into Jay's journey from copywriter to LinkedIn sensation. Discover how Jay's relentless pursuit of perfection in brand building transcends the digital realm into real-life transformations. From his early struggles to meteoric success, Jay shares candid insights into his unique approach to content creation, community building, and personal growth. Join us as we unravel the secrets behind Jay's captivating writing style, his unwavering commitment to positivity, and the rhythm that drives his c...2024-03-2438 min
The First CustomerThe First Customer - Building a brand by betting on yourself with the Hey Jay Founder Jasmin AlićIn this episode, I was lucky enough to interview The Jasmin Alić, Founder of Hey Jay, and also a LinkedIn aficionado. Jasmin dives deep into his journey, starting with his childhood in war-torn Bosnia. Despite the adversity, Jasmin found solace in American hip-hop, which sparked his love for English and writing. Initially aspiring to be a rapper, Jasmin's career took a turn towards education, where he discovered his passion for writing and teaching. Transitioning from education to freelancing, Jasmin found success on platforms like Upwork, leveraging his writing skills to secure clients. However, it was a pivotal mom...2024-03-1540 minCareer Blast in a HalfLinkedIn's Scroll-Stopping Secrets: For Lasting Impressions I Jasmin Alic (Part 2)In Part II, Jasmin Alic is back with ultimate Linkedin masterclass in your career and job search:
Why you should forget posting and writing content, in just starting on LinkedIn
What to do when those you want to connect with aren’t posting and the hacks to get on their radar
How to scroll comments to find your ideal customer profile (ICP) and build the trust you need
And why Jasmin’s gives 100% of his strategies away and why you should too
Connect with Jasmin
LinkedIn:https://www.linkedin.com/in...2024-03-0637 minCareer Blast in a HalfLinkedIn's Scroll-Stopping Secrets | Lasting Impressions I Jasmin Alic (Part 1)Jasmin Alic is proof that great teachers never stop testing and share what they’ve learned.
Based in Bosnia
Single dad
And a background of quitting LinkedIn in 2020, after only 5 days, he now has roughly 200K followers and posts that go viral in record time and a spotlight on worldwide stages.
Who doesn’t want to know how he does it..
And now, you can.
In this episode, find out:
Why Jasmin wasn’t willin...2024-02-2825 min
The Futur with Chris DoMastering The LinkedIn Post— with Jasmin Alić
LinkedIn Content Creator and Coach, Jasmin Alić, joins us to share his unique approach to crafting compelling LinkedIn posts. He will discuss with Chris the secrets of crafting a great hook, the cornerstone of any successful post. Jasmin will explain why the hook of your post is so crucial for grabbing attention, but equally important is maintaining that energy throughout the post. He emphasizes the importance of making a promise with your hook and crushing any objections with a re-hook. Beyond just grabbing attention, he underscores the significance of post retention, achieved through engaging hooks and relevant content.2024-01-241h 41
unmtchd. - branding for impact and legacyWriting is the best skill you can learn in 2024 - Jasmin AlićWith an intriguing transition from a rapper to a brand strategist and copywriter, Jasmin’s story is one worth a listen. This chat will give you an exclusive insight into the world of copywriting, the vital role of personal branding, and engaging with a LinkedIn audience effectively.Jasmin preaches the importance of building brand authority, especially on social media platforms and touch on the essence of maintaining authenticity and sharing personal experiences to build trust and credibility amongst your audience.
We also discuss the psychology behind marketing and how this can enhance your content results, and we...2023-11-3050 min
Witty-banterPersonal branding on LinkedInJasmin (Jay) Alić talks about personal branding on LinkedIn. In this epsiode, you'll hear about: Getting started on LinkedInWhy you need a personal brandHow to write copy on LinkedInHow to use P.S.Consistency vs creativity. Writing for short attention spansYou can connect with Marie on LinkedIn here. Connect with Jasmin (Jay) here. Thanks for tuning in. For more information, visit the site witty-banter.comOr reach out to me on LinkedIn. 2023-11-1735 min
The Art Of EntrepreneurshipLinkedIn secrets w/ Senior Creator Manager Trish LindoThis episode of The Art of Entrepreneurship is for anyone who wants to learn how to navigate the changing landscape of LinkedIn for entrepreneurs and creators. I’m joined by Trish Lindo, Senior Creator Manager at LinkedIn. Through her role Trish empowers and supports diverse founders and their small businesses, helping them find opportunities on and off LinkedIn. We dive into the recent algorithm changes, the types of content that perform best, and the importance of authenticity on the platform. Tune in for Trish’s best practices for growing your community on LinkedIn!🔗 Subscribe...2023-10-0925 min
Business-Puzzle#095 - Vermeide diese Fehler auf deiner WebsiteSend us a textIn dieser Episode spreche ich über die häufigsten Fehler, die ich immer wieder auf Websites feststelle.Während meiner Arbeit kommt es regelmässig vor, dass ich bestehende Websites analysiere. Z.B. als Vorbereitung für einen Relaunch.Damit du diese Fehler vermeiden kannst, habe ich sie in dieser Episode zusammengefasst.Ich erlaube mir, auf meinen Artikel über leicht behebbare Fehler auf Webseiten zu verweisen:https://undici-web.ch/article/leicht-behebbare-fehler-auf-webseitenHier noch die erwähnten Videos:MrBeast: https://www.youtube.com/watch?v=PtKzQ...2023-09-1435 min
Supercharged change and commsEpisode 9 - Personal Branding for Change Managers with John HawkerFor our first recording of 2023 we hook up with John Hawker, a specialist recruiter with a knack for personal branding. Join us to find out more about what personal branding means and why you might want to think about how you present yourself. We don't just talk about it in the context of a job search either!
In this episode we mention a few people so for your reference, here's their LinkedIn profiles:
John Espirian | LinkedIn
Richard van der Blom | LinkedIn
Heather Murray | LinkedIn
Jasmin (Jay) Alić | LinkedIn
Andy Foote | LinkedIn
Finally, if you want t...2023-09-0435 minStay hungry Podcast mit Robert HeinekeVon 0 auf 100.000 LinkedIn-Follower in unter 12 Monaten | Jasmin AlićMit diesen LinkedIn-Tools erstellst du Content, den der Algorithmus liebt und zahlende Kunden bringt: https://www.socialsellingacademy.de2023-09-041h 01
The Daily Sales ShowHow to Write Sales Copy That ConvertsGet ready to transform your sales copywriting game with our upcoming show featuring Jasmin, a renowned copywriting expert with over 13 years of experience. Jasmin has worked with the world's biggest brands, re-learning and perfecting his craft along the way. Now, he's ready to share his most valuable lessons with you.Join us and unlock the full potential of your sales copywriting skills. Level up your conversions and dominate the sales landscape.You'll Learn:The role of copywriting in sales and how to harness its potentialProven strategies and tactics to elevate your copywriting s...2023-05-2230 minThe Art Of EntrepreneurshipCopywriting tricks & tips: going viral on LinkedIn w/ Jasmin Alic, copywriter and LinkedIn expertIn this episode of The Art of Entrepreneurship, my guest is LinkedIn thought leader Jasmin Alić. If you’ve spent any time on LinkedIn, you’ve probably seen him there: most of his posts go super viral. Today we’re going to dig into how he got started, his copywriting tips and tricks, and his best advice on how to go viral on LinkedIn. (Disclaimer: virality shouldn’t always be your goal, but dang does it help grow your audience!) If you’re looking to grow your audience on LinkedIn, tune in.About Jay AlićFortune...2023-05-1518 min
B2B GrowthThis LinkedIn carousel about copywriting got 1,100+ comments?!In this episode, James and Benji discuss a recent post from Jasmin Alić breaking down 7 easy ways to take your copywriting skills to the next level. This post BLEW UP on LinkedIn, the tips are practical and you can apply them right away. Link to Post:https://www.linkedin.com/posts/alicjasmin_7-ways-to-make-your-writing-cooler-ugcPost-7051501711516983296-u_xt?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/2023-05-0913 min
Le Vent en Poulpe7. Surmonter sa peur de publier sur LinkedInDans cet épisode, on va parler avec Gwenaël Laurent, d’un sujet qui questionne un grand nombre de personnes, dont moi la première : LinkedIn !
On le sait, ce réseau est devenu incontournable. Il est plus facile de se faire une place, plus facile de devenir influent sur ce réseau, grâce à la création de contenu régulière, mais aussi en connaissant les règles d’un contenu qui engage !
Pour ça, on attend beaucoup parler du copywriting !
Qu’est ce que c’est ?
C'est l'art d'écrire...2023-04-0538 min
Innovative Minds with Mel FrancisThe Secret to Winning on LinkedIn with Jasmin AlićJasmin (Jay) Alić is one of the fastest growing LinkedIn Influencers.A teacher, a rapper and a Fortune 500 Copywriter who failed 3 times on LinkedIn, before gaining 70,000 followers in 18 months.His concise copy and beautiful carousels caught my eye and got me interested to find out:How he does what he does?How he got into LinkedIn?What's his secret to such rapid growth?What's his content process?How he designs such clean and beautiful Carousels?This episode with Jay w...2023-03-091h 00
News Marketing Fabio AntichiNews Marketing del 28 Dicembre 2022 by Fabio Antichi🍀 #NewsMarketing e buon anno!! 🤪1✅ Netflix blocca le password condivise Emanuele Capone2🥜 Googleads sta impedendo di creare pmax senza asset, cioè con solo shopping! per ora escamotage con editor Kevin Kaneria 3🧐 googleads Perché dovresti usare gli aggiustamenti di stagionalità Elisabetta Gallucci 4✅ Digital signature in automatico per distinguere i contenuti generati da AI da quello umani Pietro Caprarotta 5✅ gpt3 per trascrivere le call e riassumerle6✅ Avvento della SEO vol. 3 Laura Copelli 7✅ Ho letto le pagine 61 di ShopifyTendenze commerciali 2023 quindi non devi farlo Jeremy Horowitz 8✅ API di GPT3 e con Google Sheets Emanuele Ricci 9✅ Come guadagnare con YouTube...2022-12-2812 min
Organise55 - How To Create A Strong LinkedIn Brand + Use Your Words To Sell (with Jasmin Alic )I'm joined by Jasmin Alic - a storyteller for Fortune 500 Brands.I’ve been a big fan of his content since we connected and I’m excited for this one.
Together we're discussing how to create a STRONG personal brand on LinkedIn, and how you can use your words to sell.
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