Shows
Queens of Tech Podcast | 100 Voices of Impact | Representation Matters!Tech Queen: Jasmine Moradi - Redesigning the Future through UX Research & Behavioral ScienceJasmine Moradi Harbou-Hals — from refugee to system shifter. Born in Iran, raised in Sweden, and now rebuilding the world from Cannes. Once a refugee girl navigating visible and invisible borders, she now dismantles them — turning every barrier into a blueprint for change.Redesigning the future through UX Research & Behavioral Science across MusicTech | TravelTech | Inclusive Innovation, Jasmine is the Founder of the Queens of Tech podcast and an author. Today, she is a Senior UX Researcher at Amadeus Nexwave, leading behavioral research to build TravelTech systems that are smarter, safer, and human-first.With studies in M...
2025-08-121h 22
The Power of Audio + Science + AI with Jasmine Moradi17.14 Soundbite | Music for Good: Using Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior. | Dr. Charles Spence, Oxford UniversityDr. Charles Spence: "Can we nudge people by playing a style of music for example the sound of the sea and the waves to make the choose fish instead of meat?".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)
2021-04-1505 min
The Power of Audio + Science + AI with Jasmine Moradi17.13 Soundbite | Dr. Charles Spence's Best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. | Dr. Charles Spence, Oxford UniversityDr. Charles Spence: "How do I deliver an experience and not just a product? What are the sound experiences? Sound is the easy sense to change, that can be switched on and off to have a strong an emotional impact".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a...
2021-04-1504 min
The Power of Audio + Science + AI with Jasmine Moradi17.12 Soundbite | The Sound (And Taste) Of Music: Music-Taste pairing of Coffee, Wine, Bear and Honey. | Dr. Charles Spence, Oxford UniversityDr. Charles Spence: "I think we'll have potentially millions of people drinking their coffee while listening to music thinking whether it's a good match and if it does it change the taste or not".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV got Dr. Charles Spence...
2021-04-1409 min
The Power of Audio + Science + AI with Jasmine Moradi17.11 Soundbite | What Happens to Your Brain When You Eat and Listen to Music? | Dr. Charles Spence, Oxford UniversityDr. Charles Spence: "The mission statements of places like Planet Hollywood and Hard Rock Café is to play loud and fast music because it will lead to a 30 % increase sales".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)
2021-04-1405 min
The Power of Audio + Science + AI with Jasmine Moradi17.10 Soundbite | How to Make Bland Airplane Food Appetizing? Umami! | Dr. Charles Spence, Oxford UniversityDr. Charles Spence: "Part of the problem in the noise and probably about lowered cabin air pressure and the dry air. These three things together cause the suppression of taste and flavor in what we eat and drink".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV...
2021-04-1404 min
The Power of Audio + Science + AI with Jasmine Moradi17.9 Soundbite | The Illusion of Flavor: How the Perception of Food actually occurs in our Mind. | Dr. Charles Spence, Oxford UniversityDr. Charles Spence: "I think flavor is probably one of the most multi-sensory experiences because we see food in color, but we hear the crunch, the crackle, the crispy etc. clearly. The taste on the tongue, the smell, the aroma, not to mention the pain and of chili."Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)#2 Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. (05:56)
2021-04-1404 min
The Power of Audio + Science + AI with Jasmine Moradi17.8 Soundbite | Kitchen Theory: How chef Jozef Youssef, Dr. Charles Spence and Steve Keller Push the Boundaries of Gastronomy. | Dr. Charles Spence, Oxford UniversityDr. Charles Spence: "The question of which sounds to present is one that the chef can't really address. I can't certainly do it, and that's where Steve Keller cames in. I met him at an audio branding conference".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV go...
2021-04-1407 min
The Power of Audio + Science + AI with Jasmine Moradi17.7 Soundbite | Is there Such a thing as a Perfect Meal? The Multisensory Science of Food & Dining. | Dr. Charles Spence, Oxford UniversityDr. Charles Spence: "People's expectations are different which is part of the perfect meal. I think you know what you expect to happen or don't expect to happen, and for me was le Chateau Bryant in Paris probably a decade ago".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a...
2021-04-1405 min
The Power of Audio + Science + AI with Jasmine Moradi17.6 Soundbite | Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience. | Dr. Charles Spence, Oxford UniversityDr. Charles Spence: "The danger is that you then create some sort of experience that the consumer can't read or interpret properly because the senses are telling incongruent messages".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)#2...
2021-04-1402 min
The Power of Audio + Science + AI with Jasmine Moradi17.5 Soundbite | Superadditive: When Senses Work Together to Enhance the Experiences. | Dr. Charles Spence, Oxford UniversityDr. Charles Spence: "He was a child of the second world war when there wasn't much food going around, and he used to say kids at the time were told, when you get some chewing gum and if it loses its flavor take it out and just roll it in some icing sugar and then put it back in your mouth and suddenly the mint flavor has returned".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast...
2021-04-1402 min
The Power of Audio + Science + AI with Jasmine Moradi17.4 Soundbite | Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect. | Dr. Charles Spence, Oxford UniversityDr. Charles Spence: "Sensory dominance is just the idea that our brain sometimes uses one sense to dominate the total experience. The multi-sensory experience for example when you're at the cinema or when you are listening to the ventriloquist's dummy the voice is coming from one location the lips are seen moving somewhere else on the screen".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi...
2021-04-1405 min
The Power of Audio + Science + AI with Jasmine Moradi17.3 Soundbite | How Marketers can Measure the Emotional Experience of Food and Drinks. | Dr. Charles Spence, Oxford UniversityDr. Charles Spence: "If we go back 10 years most of the experiments we did were done in the laboratory. We would invite some number of participants in and then ask them questions and as the years gone by that sort of shifted increasingly to online".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)...
2021-04-1406 min
The Power of Audio + Science + AI with Jasmine Moradi17.2 Soundbite | Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. | Dr. Charles Spence, Oxford UniversityDr. Charles Spence: "Intuitive marketeers have been doing this for decades, creating multi-sensory experiences in store to make you buy more or drink more or shop longer":Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)#2 Sensploration: When...
2021-04-1405 min
The Power of Audio + Science + AI with Jasmine Moradi17.1 Soundbite | How a Broken TV got Dr. Charles Spence into Experimental Psychology. | Dr. Charles Spence, Oxford UniversityDr. Charles Spence: "My first experiments in psychology was to break apart TVs and to move around the sounds to see what happened".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)#2 Sensploration: When Sensory Marketing meets Neuroscience-Inspired...
2021-04-1403 min
The Power of Audio + Science + AI with Jasmine Moradi17. Full Episode | Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink. | Dr. Charles Spence, Oxford UniversityMy guest today is the one and only Dr. Charles Spence, professor of experimental psychology and Head of the Crossmodal Research Laboratory at the Department of Experimental Psychology at Oxford University. He is a Gastrophysicists working at the interface between chefs, food companies, and technology.Charles is passionate about how people perceive the world around them. In particular, how our brains manage to process the information from each of our different senses to form the extraordinarily rich multisensory experiences that fill our daily lives. His research focuses on how a better understanding of the human mind...
2021-04-141h 14
The Power of Audio + Science + AI with Jasmine Moradi16.7 Soundbite | Best Practices on How Brand Leaders can use Voice Experience to Build Stronger Emotional Connections. | Geoffrey Stern, Voice ExpressGeoffrey Stern: "The first thing is to keep it simple in terms of the interface and in terms of the messaging for the brand itself".Episode 16: Voice Marketing: How brands can use Interactive Print Media to build a positive emotional connection that increase desire, loyalty and engagement.My guest today is my new friend Geoffrey Stern, the founder of Voice Express – an early pioneer of using Voice of Things and on-demand media to drive commerce. Today, 26 years later with multiple patents in his toolbox, Geoffrey’s products have been used around the world in v...
2021-03-3007 min
The Power of Audio + Science + AI with Jasmine Moradi16.6 Soundbite | How to Use Voice in the Proper Manner in the New Now. | Geoffrey Stern, Voice ExpressGeoffrey Stern: "As a result of the Covid-19 we have being playing with having our product on Amazon to see what all the talk was about".Episode 16: Voice Marketing: How brands can use Interactive Print Media to build a positive emotional connection that increase desire, loyalty and engagement.My guest today is my new friend Geoffrey Stern, the founder of Voice Express – an early pioneer of using Voice of Things and on-demand media to drive commerce. Today, 26 years later with multiple patents in his toolbox, Geoffrey’s products have been used around the worl...
2021-03-3009 min
The Power of Audio + Science + AI with Jasmine Moradi16.5 Soundbite | Tapping the Power of Digital Voice Assistants via Shelf-Talk and Voice Brochure to drive In-Store Sales and Customer Loyalty. | Geoffrey Stern, Voice ExpressGeoffrey Stern: "You don't want something that takes shelf space from products. We can start a conversation commerce where you can engage and get answers to the most frequently asked questions". Full episode 16: Voice Marketing: How brands can use Interactive Print Media to build a positive emotional connection that increase desire, loyalty and engagement.My guest today is my new friend Geoffrey Stern, the founder of Voice Express – an early pioneer of using Voice of Things and on-demand media to drive commerce. Today, 26 years later with multiple patents in his toolbox, Geoffrey’s prod...
2021-03-3014 min
The Power of Audio + Science + AI with Jasmine Moradi16.4 Soundbite | The Power of Emotional Marketing: Helping Consumers and Brands to Communicate in the Most Direct Matter. | Geoffrey Stern, Voice ExpressGeoffrey Stern: "We Help Consumers and Brands to Communicate in the Most Direct Matter".Full Episode 16: Voice Marketing: How Brands can use Interactive Print Media to Build a Positive Emotional Connection that Increase Desire, Loyalty and Engagement.My guest today is my new friend Geoffrey Stern, the founder of Voice Express – an early pioneer of using Voice of Things and on-demand media to drive commerce. Today, 26 years later with multiple patents in his toolbox, Geoffrey’s products have been used around the world in voice enabled toys, sentiment expression, photo imaging, direct mail, pack...
2021-03-3006 min
The Power of Audio + Science + AI with Jasmine Moradi16.3 Soundbite | The Power of Voice: the Emotional Primal Trigger. | Geoffrey Stern, Voice ExpressGeoffrey Stern: "From the time that we are a baby, the first interaction with the world is through sound and voice. It is an amazing primal trigger".Episode 16: Voice Marketing: How brands can use Interactive Print Media to build a positive emotional connection that increase desire, loyalty and engagement.My guest today is my new friend Geoffrey Stern, the founder of Voice Express – an early pioneer of using Voice of Things and on-demand media to drive commerce. Today, 26 years later with multiple patents in his toolbox, Geoffrey’s products have been used around the...
2021-03-3003 min
The Power of Audio + Science + AI with Jasmine Moradi16.2 Soundbite | 50 Million+ Voice Messages Recorded at Build-A-Bear. | Geoffrey Stern, Voice ExpressGeoffrey Stern: "They designed the products, so you really couldn't easily change the batteries because it was sewn into the plush, but I would get the cases where the message was just too valuable and if the batteries died you had to replace"."Episode 16: Voice Marketing: How brands can use Interactive Print Media to build a positive emotional connection that increase desire, loyalty and engagement.My guest today is my new friend Geoffrey Stern, the founder of Voice Express – an early pioneer of using Voice of Things and on-demand media to drive commerce. To...
2021-03-3006 min
The Power of Audio + Science + AI with Jasmine Moradi16.1 Soundbite | The Story behind Voice Express: Send a Bouquet of Flowers with a Cassette? | Geoffrey Stern, Voice ExpressGeoffrey Stern: "Would it not be cool if you could go into a flower shop and record a message on a cassette to ship it with the flower".Episode 16: Voice Marketing: How brands can use Interactive Print Media to build a positive emotional connection that increase desire, loyalty and engagement.My guest today is my new friend Geoffrey Stern, the founder of Voice Express – an early pioneer of using Voice of Things and on-demand media to drive commerce. Today, 26 years later with multiple patents in his toolbox, Geoffrey’s products have been used arou...
2021-03-3005 min
The Power of Audio + Science + AI with Jasmine Moradi16. Full Episode | Voice Marketing: How Brands can use Interactive Print Media to build a positive emotional connection that increase desire, loyalty and engagement. | Geoffrey Stern, Voice ExpressMy guest today is my new friend Geoffrey Stern, the founder of Voice Express – an early pioneer of using Voice of Things and on-demand media to drive commerce.Episode 16: Voice Marketing: How brands can use Interactive Print Media to build a positive emotional connection that increase desire, loyalty and engagement.My guest today is my new friend Geoffrey Stern, the founder of Voice Express – an early pioneer of using Voice of Things and on-demand media to drive commerce. Today, 26 years later with multiple patents in his toolbox, Geoffrey’s products have been used around...
2021-03-3051 min
The Power of Audio + Science + AI with Jasmine Moradi15.8 Soundbite | Aesthetic Judgments of Live and Recorded Music | Dr. Amy BelfiDr. Amy Belfi: "How is experiencing a live concert different from experiencing a streamed concert or watching a recorded concert?"Full episode #15 Music and The Brain: The science behind how and why music influences our emotions, feelings, and behaviors. | Amy BelfiMy guest today is my friend Dr. Amy Belfi. We met for the first time when I visited her at New York University in 2017, when she was a Postdoctoral Associate in the Department of Psychology. In this episode, Amy and I discuss the ins and outs of her research findings, on...
2021-03-1507 min
The Power of Audio + Science + AI with Jasmine Moradi15.7 Soundbite | Why is Music Important, and Why do we Like it so Much? | Dr. Amy BelfiDr. Amy Belfi: "Music is important, and we like it so much as it is an aspect of our behavior and our everyday lives. It's something that people really enjoy."Full episode#15 Music and The Brain: The science behind how and why music influences our emotions, feelings, and behaviors. | Amy BelfiMy guest today is my friend Dr. Amy Belfi. We met for the first time when I visited her at New York University in 2017, when she was a Postdoctoral Associate in the Department of Psychology. In this episode, Amy and I d...
2021-03-1509 min
The Power of Audio + Science + AI with Jasmine Moradi15.6 Soundbite | High Energy Music During Driving Elevates Positive Mood for the Day Ahead| Dr. Amy BelfiDr. Amy Belfi: "The most interesting part was that the people who had the high valence playlists showed the most changes in their positive mood."Full episode#15 Music and The Brain: The science behind how and why music influences our emotions, feelings, and behaviors. | Amy BelfiMy guest today is my friend Dr. Amy Belfi. We met for the first time when I visited her at New York University in 2017, when she was a Postdoctoral Associate in the Department of Psychology. In this episode, Amy and I discuss the ins and ou...
2021-03-1504 min
The Power of Audio + Science + AI with Jasmine Moradi15.5 Soundbite | Choosing Famous Songs in Audio Branding May not be Beneficial | Dr. Amy BelfiDr. Amy Belfi: "In terms of like brands using famous melodies. I can see how that might be a negative, because everybody has associations with these melodies whether good or bad. They already have you know feelings and semantic associations."Full episode#15 Music and The Brain: The science behind how and why music influences our emotions, feelings, and behaviors. | Amy BelfiMy guest today is my friend Dr. Amy Belfi. We met for the first time when I visited her at New York University in 2017, when she was a...
2021-03-1502 min
The Power of Audio + Science + AI with Jasmine Moradi15.4 Soundbite | People Esthetically Judge a Piece of Music Less than a Second. The Perception of Your Choice of Brand Music Matter | Dr. Amy BelfiDr. Amy Belfi: "On the level of hundreds of milliseconds like within less than a second people were forming opinions, and they're making a set of judgments about how much they like the music that were highly accurate with the judges they would make a longer version of the piece of music."Full episode#15 Music and The Brain: The science behind how and why music influences our emotions, feelings, and behaviors. | Amy BelfiMy guest today is my friend Dr. Amy Belfi. We met for the first time when I visited he...
2021-03-1503 min
The Power of Audio + Science + AI with Jasmine Moradi15.3 Soundbite | Music Evokes Autobiographical Memories More Vivid than Visuals | Dr. Amy BelfiDr. Amy Belfi: "Hearing a song from our past can transport us back in time triggering the sights sounds and feelings of an event."Full episode#15 Music and The Brain: The science behind how and why music influences our emotions, feelings, and behaviors. | Amy BelfiMy guest today is my friend Dr. Amy Belfi. We met for the first time when I visited her at New York University in 2017, when she was a Postdoctoral Associate in the Department of Psychology. In this episode, Amy and I discuss the ins and outs of...
2021-03-1507 min
The Power of Audio + Science + AI with Jasmine Moradi15.2 Soundbite | Name the Tune: Left Temporal Polar is the Part of Our Brain We Use for Naming Songs | Dr. Amy BelfiDr. Amy Belfi: "They could name most of the melodies the people with damage elsewhere in the brain also were really good at the task".Full episode#15 Music and The Brain: The science behind how and why music influences our emotions, feelings, and behaviors. | Amy BelfiMy guest today is my friend Dr. Amy Belfi. We met for the first time when I visited her at New York University in 2017, when she was a Postdoctoral Associate in the Department of Psychology. In this episode, Amy and I discuss the ins and ou...
2021-03-1504 min
The Power of Audio + Science + AI with Jasmine Moradi15.1 Soundbite | The Music Cognition Career Journey of Dr. Amy Belfi. | Dr. Amy BelfiDr. Amy Belfi is an Assistant Professor in the Department of Psychological Science at Missouri in the United States. Specialized in Music Research and Neuroscience. Full episode#15 Music and The Brain: The science behind how and why music influences our emotions, feelings, and behaviors. | Amy BelfiMy guest today is my friend Dr. Amy Belfi. We met for the first time when I visited her at New York University in 2017, when she was a Postdoctoral Associate in the Department of Psychology. In this episode, Amy and I discuss the ins and ou...
2021-03-1506 min
The Power of Audio + Science + AI with Jasmine Moradi14.9 Soundbite | Lauren McGuire's Best Sonic Branding Practices to Brand Leaders on the New Now. | Lauren McGuire, Made Music StudioLauren McGuire: "To brand leaders I would say when strategically approaching sound branding you need a really strong foundation. Music is motion and emotions".Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio’s SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.Soundbites: #1 Lauren McGuire’s Career Journey on Becoming Leading Expert on Sound Branding. #2 Fight, Flight, or Freeze: How We Respond...
2021-03-0208 min
The Power of Audio + Science + AI with Jasmine Moradi14.8 Soundbite | How Made Music Studio is Designing and Measuring the Future of Voice, AudioUX and 3D Audio Sound. | Lauren McGuire, Man Made MusicLauren McGuire: "So spatialized sound is a fascinating area for us. I can tell you that we are continuing to research and be interested in the effects of spatialized audio in audio advertising mediums".Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio’s SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.Soundbites: #1 Lauren McGuire’s Career Journey on Becoming Leading Expert on Sound...
2021-03-0203 min
The Power of Audio + Science + AI with Jasmine Moradi14.7 Soundbite | Stores Will Be Using Music to Make You Feel Comfortable, Safe and Provide a Positive Payment Experiment. | Lauren McGuire, Made Music StudioLauren McGuire: "How do we use sound to create a more connective experience to the brand? Where are we putting in a sound to make you feel comfortable and safe".Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio’s SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.Soundbites: #1 Lauren McGuire’s Career Journey on Becoming Leading Expert on Sound Branding. #2 Fight...
2021-03-0202 min
The Power of Audio + Science + AI with Jasmine Moradi14.6 Soundbite | Measuring the Subconscious Impact of Sound Is the Only Way to Improve Sonic Appeal & Drive Behavior! | Lauren McGuire, Made Music Studio Lauren McGuire: "We work together with Sentient Decision Science, and the results are based on the subconscious mind, which is a more accurate response".Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio’s SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.Soundbites: #1 Lauren McGuire’s Career Journey on Becoming Leading Expert on Sound Branding. #2 Fight, Flight, or Freeze: How We Respond...
2021-03-0207 min
The Power of Audio + Science + AI with Jasmine Moradi14.5 Soundbite | Sound Branding in the Age of COVID-19. | Lauren McGuire, Made Music StudioLauren McGuire: "It's again it's not about the sound it's kind of about human experience. A holistic view of what is happening around us". Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio’s SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.Soundbites: #1 Lauren McGuire’s Career Journey on Becoming Leading Expert on Sound Branding. #2 Fight, Flight, or Freeze: How We Respond...
2021-03-0217 min
The Power of Audio + Science + AI with Jasmine Moradi14.4 Soundbite | How Your Choice of Brand Sound Can Make or Break the Consumer Experience. | Lauren McGuire, Made Music StudioLauren McGuire: "We've done work with fast casual dining restaurants there's a lot going on you know we've done audits across the country, and you can go into one market where they are playing country music and then another market where they are playing hip-hop music".Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio’s SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.Soundbites:
2021-03-0206 min
The Power of Audio + Science + AI with Jasmine Moradi14.3 Soundbite | Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari. | Lauren McGuire, Made Music StudioLauren McGuire: "When you read that quote I have to laugh about it, because clients are aware of this". Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio’s SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.Soundbites: #1 Lauren McGuire’s Career Journey on Becoming Leading Expert on Sound Branding. #2 Fight, Flight, or Freeze: How We Respond to Sounds.#3 Brands...
2021-03-0205 min
The Power of Audio + Science + AI with Jasmine Moradi14.2 Soundbite | Fight, Flight, or Freeze: How We Respond to Sounds. | Lauren McGuire, Made Music StudioLauren McGuire: "Those primal sounds, those instinctual sounds were the basis for our emotional scale and how we still rank short form sounds to this day in terms of subconscious emotional appeal, How do they make you feel?". - Lauren McGuirePodcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio’s SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.Soundbites: #1 Lauren McGuire’s Career...
2021-03-0205 min
The Power of Audio + Science + AI with Jasmine Moradi14.1 Soundbite | Lauren McGuire’s Career Journey on Becoming Leading Expert on Sound Branding. | Lauren McGuire, Made Music StudioLauren McGuire: "The sound branding industry, you know just to be very transparent about it, was an accident and a right-hand turn on the career path". Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio’s SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.Soundbites: #1 Lauren McGuire’s Career Journey on Becoming Leading Expert on Sound Branding. #2 Fight, Flight, or Freeze: How We R...
2021-03-0208 min
The Power of Audio + Science + AI with Jasmine Moradi14. Full episode | Made Music Studio’s SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets. In conversation with Lauren McGuire Man Made MusicMy guest today is Lauren McGuire. With soon 10 years at Man Music Studio. Lauren is an expert in sonic branding, music for television, and sound design of experiences. In this episode, Lauren and I are going to discuss the ins and outs of sound branding in the age of COVID-19 and beyond.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio’s SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of aud...
2021-03-021h 05
The Power of Audio + Science + AI with Jasmine Moradi13.11 Soundbite | Can Sound Decrease Store Theft? | Sven-Olov Daunfeldt, Institute of Retail EconomicsSven-Olov Daunfeldt: "The problem in many retail stores is that they have a lot of problems with theft. Can we decrease theft with soundscapes?" Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.Podcast or vlog: The Power of Audio + Science + AI...
2021-02-2203 min
The Power of Audio + Science + AI with Jasmine Moradi13.10 Soundbite | Experiential Marketing Is The Next Big Thing Post Covid-19 Where The Music Stands In The Center Of The Experience. | Sven-Olov Daunfeldt, Institute of Retail EconomicsSven-Olov Daunfeldt: "The retail industry will change dramatically after this pandemic, specially restaurants and hotels."Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Ap...
2021-02-2206 min
The Power of Audio + Science + AI with Jasmine Moradi13.9 Soundbite | Stop Turning On The Radio, Your Choice Of In-store Music Makes Or Breaks Your Business. | Sven-Olov Daunfeldt, Institute of Retail EconomicsSven-Olov Daunfeldt: "If music is so important for individuals it is also so important for store owners or restaurant owners it can actually get you to connect with your customer if you do it properly if you do it right it can have a huge effect on your business".Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects...
2021-02-2205 min
The Power of Audio + Science + AI with Jasmine Moradi13.8 Soundbite | Choose Between the Store Employees' Happiness of Influencing the In-Store Music, or Losing Sales? | Sven-Olov Daunfeldt, Institute of Retail EconomicsSven-Olov Daunfeldt: "For instance the music preference of the employees were really not in line with the music of the brand identity".Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.Podcast or vlog: The Power of Audio + Science + AI with Ja...
2021-02-2211 min
The Power of Audio + Science + AI with Jasmine Moradi13.7 Soundbite | It’s Proven - Music has a Huge Effect on Store Employees. Shoot me! Literally! | Sven-Olov Daunfeldt, Institute of Retail EconomicsSven-Olov Daunfeldt: "You are there for a long time, and maybe you're being influenced by other things more than the music that is played in the store".Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.Podcast or vlog: The Power of...
2021-02-2106 min
The Power of Audio + Science + AI with Jasmine Moradi13.6 Soundbite | Why Randomized Music Experiment is the Key to Capture the Causal Effects. | Sven-Olov Daunfeldt, Institute of Retail EconomicsSven-Olov Daunfeldt: "The fantastic tool is to be able to randomize the music at different stores at different times".Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://ww...
2021-02-2101 min
The Power of Audio + Science + AI with Jasmine Moradi13.5 Soundbite | The Impact of Music in Restaurants: Why the Sound of Ed Sheeran Helps Sell Fries. | Sven-Olov Daunfeldt, Institute of Retail Economics Sven-Olov Daunfeldt: "What increased most in the sales was actually dessert and coffee, and it was not summer".Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.ja...
2021-02-2114 min
The Power of Audio + Science + AI with Jasmine Moradi13.4 Soundbite | What Brands Should Learn From The Successful Music Strategy of Starbucks. | Sven-Olov Daunfeldt, Institute of Retail EconomicsSven-Olov Daunfeldt: "He realized after a while he couldn't continue playing Italian opera, so he started to play more classic music which was better but not maybe perfect".Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.Podcast or vlog: The Po...
2021-02-2105 min
The Power of Audio + Science + AI with Jasmine Moradi13.3 Soundbite | “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details. | Sven-Olov Daunfeldt, Institute of Retail EconomicsSven-Olov Daunfeldt: "Based on the literature overview for Soundtrack Your Brand and the key findings, I would say that music matters".Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Mo...
2021-02-2105 min
The Power of Audio + Science + AI with Jasmine Moradi13.1 Soundbite | Sven-Olov Daunfeldt has the Best Research Job in the World.My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store st...
2021-02-2104 min
The Power of Audio + Science + AI with Jasmine Moradi13. Full episode | Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit Background Music Increases Sales, Affects Customer Perception and Store Staff Satisfaction. | Sven-Olov Daunfeldt, Institute of Retail EconomicsMy guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store st...
2021-02-211h 06
The Power of Audio + Science + AI with Jasmine Moradi12.8 Soundbite | Music & Brands: Music Marketing Opportunities. | Helena Kosinski , MRC Data & Billboard Helena Kosinski : "I think music allows the brands to access consumers that otherwise can be hard to reach".Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 12: 2020 MRC Data Year-End Report in collaboration with Billboard: The powerful role of music in consumers’ lives and the increase of audio streaming. In conversation with Helena Kosinski, VP Global, MRC Data.Soundbites#1 Key take away - MRC at MIDEM: “The impact of Covid-19 on Music: Search for the New”. #2 Consumer...
2021-02-1403 min
The Power of Audio + Science + AI with Jasmine Moradi12.7 Soundbite | Helena Kosinski’s Successful Journey in the Music Business and Career Advice. | MRC Data & Billboard | Helena Kosinski| Helena Kosinski , MRC Data & Billboard Helena Kosinski's successful journey in the music business and career advice. Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 12: 2020 MRC Data Year-End Report in collaboration with Billboard: The powerful role of music in consumers’ lives and the increase of audio streaming. In conversation with Helena Kosinski, VP Global, MRC Data.Soundbites#1 Key take away - MRC at MIDEM: “The impact of Covid-19 on Music: Search for the New”. #2 Consumers' interest in virtual concerts.#3 Key take...
2021-02-1410 min
The Power of Audio + Science + AI with Jasmine Moradi12.6 Soundbite | 2021 Music Industry Trends & the Future of Music. | MRC Data & Billboard | Helena Kosinski, MRC DataHelena Kosinski: "What we've really noticed is the rise in music and listening to music from Africa".Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 12: 2020 MRC Data Year-End Report in collaboration with Billboard: The powerful role of music in consumers’ lives and the increase of audio streaming. In conversation with Helena Kosinski, VP Global, MRC Data.Soundbites#1 Key take away - MRC at MIDEM: “The impact of Covid-19 on Music: Search for the New”. #2 Consumers' interest...
2021-02-1406 min
The Power of Audio + Science + AI with Jasmine Moradi12.5 Soundbite | The Top US Genre of 2020: a Comfortable, Escapist Space, and a Wave of Nostalgia. | Helena Kosinski , MRC Data & BillboardHelena Kosinski: "The rise in nostalgia and comfort genres is the type of music that people wanted to listen to".Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 12: 2020 MRC Data Year-End Report in collaboration with Billboard: The powerful role of music in consumers’ lives and the increase of audio streaming. In conversation with Helena Kosinski, VP Global, MRC Data.Soundbites#1 Key take away - MRC at MIDEM: “The impact of Covid-19 on Music: Search for the New”. #2...
2021-02-1403 min
The Power of Audio + Science + AI with Jasmine Moradi12.4 Soundbite | Billboard and MRC Launch Two New Global Music Charts; ‘Billboard Global 200’ and the ‘Billboard Global Excl. US’. | Helena Kosinski , MRC Data & BillboardHelena Kosinsk: "Last year billboard launched two new global charts, one global 200 song charts and then one global excluding the US".Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 12: 2020 MRC Data Year-End Report in collaboration with Billboard: The powerful role of music in consumers’ lives and the increase of audio streaming. In conversation with Helena Kosinski, VP Global, MRC Data.Soundbites#1 Key take away - MRC at MIDEM: “The impact of Covid-19 on Music: Search for the New”...
2021-02-1407 min
The Power of Audio + Science + AI with Jasmine Moradi12.3 Soundbite | MRC Data’s 2020 U.S. Year-End report. | MRC Data & Billboard | Helena Kosinski, MRC Data & Billboard Helena Kosinski: "A couple of platforms out there, but the biggest one that everyone will know is TickTok and in 2020 we saw a massive rise in the use".Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 12: 2020 MRC Data Year-End Report in collaboration with Billboard: The powerful role of music in consumers’ lives and the increase of audio streaming. In conversation with Helena Kosinski, VP Global, MRC Data.Soundbites#1 Key take away - MRC at MIDEM: “The impact of C...
2021-02-1407 min
The Power of Audio + Science + AI with Jasmine Moradi12.2 Soundbite | Consumers’ Interest in Virtual Concerts. | Helena Kosinski , MRC Data & BillboardHelena Kosinski: "Firstly, are virtual concerts popular? Yes they are. Are they mainstream? No, I wouldn't say that".Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 12: 2020 MRC Data Year-End Report in collaboration with Billboard: The powerful role of music in consumers’ lives and the increase of audio streaming. In conversation with Helena Kosinski, VP Global, MRC Data.Soundbites#1 Key take away - MRC at MIDEM: “The impact of Covid-19 on Music: Search for the New”. #2 Consumer...
2021-02-1410 min
The Power of Audio + Science + AI with Jasmine Moradi12.1 Soundbite | “The Impact of Covid-19 on Music: Search for the New. | Helena Kosinski , MRC Data & BillboardHelena Kosinski: "Then continuing to use different types of streaming services. On the film and TV side that's seen the biggest increase was Netflix and Disney plus launched".Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 12: 2020 MRC Data Year-End Report in collaboration with Billboard: The powerful role of music in consumers’ lives and the increase of audio streaming. In conversation with Helena Kosinski, VP Global, MRC Data.Soundbites#1 Key take away - MRC at MIDEM: “The impact of C...
2021-02-1406 min
The Power of Audio + Science + AI with Jasmine Moradi12 Full episode | 2020 MRC Data Year-End Report in Collaboration with Billboard: 2020 MRC Data Year-End Report in collaboration with Billboard. The Impact of COVID-19 on Consumption and Streaming Trends.| Helena Kosinski , MRC Data & BillboardMy guest today is my dear friend Helena Kosinski. In this episode, Helena and I discuss the ins and outs of MRC Data’s 2020 U.S. Year-End report which provides an overview of the music industry's leading trends, data and insights from the past 12 months. The report is in collaboration with Billboard and outlines the powerful role music continues to play in consumers’ lives.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 12: 2020 MRC Data Year-End Report in collaboration with Billboard: The powerful role...
2021-02-1455 min
The Power of Audio + Science + AI with Jasmine Moradi11.10 Soundbite | It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience. | Margareta Andersson, EfterklangMargareta Andersson: "Create a budget that will take care of the sound environment. It doesn't have to be sound design, it could just take care of the acoustic part".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.Soundbites#1 From advertising to Sound Architecture...
2021-02-0603 min
The Power of Audio + Science + AI with Jasmine Moradi11.9 Soundbite | Spot on Sound Designs is Early Intertwined with the Visual and Acoustic. | Margareta Andersson, EfterklangMargareta Andersson: "We say that is not going to be very good in that position because the sound is going to bump, and you're going to have an acoustic problem". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.Soundbites#1 From advertising to Sound Architecture...
2021-02-0603 min
The Power of Audio + Science + AI with Jasmine Moradi11.8 Soundbite | Lexter – the Early Pioneers Developing the Digital Sound Design System TWANG. | Margareta Andersson, EfterklangMargareta Andersson: "When we started there were no sound systems that fit the need, so we had to develop our own".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.Soundbites#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. #2 L...
2021-02-0505 min
The Power of Audio + Science + AI with Jasmine Moradi11.7 Soundbite | “The Impossible Run” - the Life Changing Sound Project. | Margareta Andersson, EfterklangMargareta Andersson: "We managed to do this sound event with directional speakers as navigation direction".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.Soundbites#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. #2 Lexter - the Early Pioneers in S...
2021-02-0512 min
The Power of Audio + Science + AI with Jasmine Moradi11.6 Soundbite | How the Shopping Mall Mood Stockholm Became the Europe's Largest Sound Design Concept.| Margareta Andersson, EfterklangMargareta Andersson: "We had a really brave customer, because the whole idea of mood Stockholm from the beginning was that they wanted to create something that wasn't existing".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.Soundbites#1 From advertising to Sound Architecture - the...
2021-02-0514 min
The Power of Audio + Science + AI with Jasmine Moradi11.5 Soundbite | How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.| Margareta Andersson, EfterklangMargareta Andersson: "Information at bank offices are very sensitive, so we worked with sound showers to mask confidential conversations".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.Soundbites#1 From Advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. #2 Lexter - t...
2021-02-0508 min
The Power of Audio + Science + AI with Jasmine Moradi11.4 Soundbite | How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience.| Margareta Andersson, EfterklangMargareta Andersson: "In open office spaces of co-working spaces I would recommend to build different sections depending on staff task and mood".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.Soundbites#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. ...
2021-02-0415 min
The Power of Audio + Science + AI with Jasmine Moradi11.3 Soundbite | The Important Role of a Sound Architect. | Margareta Andersson, EfterklangMargareta Andersson: "If you're going gonna work with what I'm doing you need to be in control of peoples behavior in the environment itself".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.Soundbites#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta...
2021-02-0407 min
The Power of Audio + Science + AI with Jasmine Moradi11.2 Soundbite | Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden. | Margareta Andersson, EfterklangMargareta Andersson: "The possibilities was in my head and I didn't know if the market were sharing my thoughts. So we started to do bits and pieces for some customers where we were building small speakers in furniture".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.S...
2021-02-0408 min
The Power of Audio + Science + AI with Jasmine Moradi11.1 Soundbite | From Advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. | Margareta Andersson, EfterklangMargareta Andersson: "When I was really young I was more passionate to drawing. My earliest memory wasn't music it was actually tone of voices".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.Soundbites#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta A...
2021-02-0413 min
The Power of Audio + Science + AI with Jasmine Moradi11. Full episode | Sound Architecture: Designing the Right Sound, in the Right Place, to the Right Person in Public Environments. | Margareta Andersson, EfterklangMy guest today is my new friend Margareta Andersson, a passionate woman that thrives on challenges, creativity and positivity. Just like me, she has a true entrepreneurial spirit and loves everything with sound. It was her passion for sound that landed her in the Sound Architecture industry. Margareta is now the Section Manager at Efterklang, a Scandinavian company with dedicated experts in engineering, architectural, music and academia. In this episode, Margareta and I are going to discuss the ins and outs of Sound architecture.Listen to the entire podcast or vlog: The Power of Audio + Science +...
2021-02-041h 24
The Power of Audio + Science + AI with Jasmine Moradi10.11 Soundbite | How can Music help Stores with the Hit of the Pandemic? | Magnus Ryden, Soundtrack Your BrandMagnus Rydén: "I think that the whole experience of a physical experience in retail is perhaps going to move even more towards creating an experience or a place where you can really communicate your brand, a more flagship type of experience".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Yo...
2021-01-3102 min
The Power of Audio + Science + AI with Jasmine Moradi10.10 Soundbite | Magnus Rydén’s Advice on Becoming a Music Supervisor. | Magnus Rydén, Soundtrack Your BrandMagnus Rydén: "There are many ways you can create or embark on a career as a music supervisor. I would say the threshold to do it is very low".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.Soundbites#1 From running the Indie la...
2021-01-3102 min
The Power of Audio + Science + AI with Jasmine Moradi10.9 Soundbite | Magnus Rydén’s Best Practice on Strategically Curating In-Store Music. | Magnus Rydén, Soundtrack Your BrandMagnus Rydén: "It was even better to play no music than playing wrong music. Just playing music that's not good enough can actually hurt your sales. The first step is always to have a purpose".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.Soundbites...
2021-01-3101 min
The Power of Audio + Science + AI with Jasmine Moradi10.8 Soundbite | With “Soundtrack Unlimited” Artists get Paid for their Music being Played in Your Store.Magnus Rydén: "You most likely you don't want to play that in your business, so our thing is that we then can recommend songs that are suitable for a business environment, so the business can take more control, and also they're playing it legally now for the first time".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation w...
2021-01-3103 min
The Power of Audio + Science + AI with Jasmine Moradi10.7 Soundbite | Automating the Work of a Music Supervisor with the help of Soundtrack Your Brand’s AI. | Magnus Rydén, Soundtrack Your BrandMagnus Rydén: "I have been blown away how accurate these algorithms has actually can be, but I think it's always going to be hard to beat uh human DJ".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.Soundbites#1 From running the Indie la...
2021-01-3107 min
The Power of Audio + Science + AI with Jasmine Moradi10. 6 Soundbite | Why is so Important to Continue Measuring the Impact of In-Store Music? | Magnus Ryden, Soundtrack Your BrandMagnus Rydén: "Just keep on doing these studies because there's still people reluctant to take in even if we come with a study. We should just keep throwing ammunition at them, so they eventually maybe open their eyes".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.
2021-01-3105 min
The Power of Audio + Science + AI with Jasmine Moradi10.5 Soundbite | Start to Implement a Music Marketing Strategy to Unlock the Brand Value. | Magnus Rydén, Soundtrack Your BrandMagnus Rydén: "In an industry where there is so much gut feeling guiding people t's very hard to prove anything as it's just happening by chance".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.Soundbites#1 From running the Indie label Heya Hifi to...
2021-01-3103 min
The Power of Audio + Science + AI with Jasmine Moradi10.4 Soundbite | The Easiest Part Contra the Most Complicated Part with Developing the Right Brand-Fit In-Store Music | Magnus Ryden, Soundtrack Your Brand.Magnus Rydén: "If you get the wrong picture of whom the target group is then you can select the wrong music then they won't relate to. That I would say is the trickier part".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.Soundbites...
2021-01-3104 min
The Power of Audio + Science + AI with Jasmine Moradi10.3 Soundbite | The Eorld’s First Brand-Fit Research Report “What Does Your Brand Sound Like? | Magnus Ryden, Soundtrack Your BrandMagnus Rydén: "So the difference in does two playlists was that when we played the brand-fit music we could see a sales increase of 31.7 % and the customers also stayed longer".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.Soundbites#1 From running the In...
2021-01-3112 min
The Power of Audio + Science + AI with Jasmine Moradi10.2 Soundbite | The Methodology behind SYB's Brand-Fit Music Scan Model. | Magnus Ryden, Soundtrack Your BrandMagnus Rydén: "We came to the conclusion that when looking at a brand it can easily be translated into music via the brand personality and brand values".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.Soundbites#1 From running the Indie label Heya Hi...
2021-01-3105 min
The Power of Audio + Science + AI with Jasmine Moradi10.1 Soundbite | From Running the Indie label Heya Hifi to Curating Brand-Fit Music for Brands at MusicID.Magnus Rydén: "We started DJing together and traveling around the world. Eventually we got tired of dealing with all these various indie labels so we decided to start our own".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.Soundbites#1 From running the In...
2021-01-3105 min
The Power of Audio + Science + AI with Jasmine Moradi7. Full episode | Sustainability in Audio: – How Stockholm-Based Design Brand Transparent is Making Audio Home Systems Sound Greener for Today’s Music Lovers. | Martin Willers, TransparentMy guest today is my new friend Martin Willers. We are both part of the Swedish music tech community STHLM Music City. Martin started the boutique design firm People People in 2009 with a group of friends. During ten years the firm started the lean hardware movement in Scandinavia, designing several wearable tech startups focusing on innovation, design and sustainability. They got voted one of Europe’s hottest startup by Wired magazine and was in 2018 acquired by the Swedish design firm Doberman (That, in turn, is now acquired by Ernst & Young.)Listen to the entire podcast or vl...
2020-12-2143 min
The Power of Audio + Science + AI with Jasmine Moradi7.1Soundbite | The Story Behind the Design firm People People - Innovation, Design & Sustainability. | Martin Willers, TransparentMartin Willers: "Then there would be an entry point for us where we could make a difference within that short time frame. We had engagement as industrial designers and a lot of impactful decisions are made in the manufacturing process, but typically it might be really tricky".My guest today is my new friend Martin Willers. We are both part of the Swedish music tech community STHLM Music City. Martin started the boutique design firm People People in 2009 with a group of friends. During ten years the firm started the lean hardware movement in Scandinavia, designing...
2020-12-2105 min
The Power of Audio + Science + AI with Jasmine Moradi7.2 Soundbite | The Story behind the Transparent Speakers. From Tumblr to Kickstarter to Transparent | Martin Willers, TransparentMartin Willers: "Something that we felt strongly about at the time was that technology was at war with the home decor. Back then we didn't have that many Bluetooth speakers or wireless speakers instead most people were connecting to an amp".My guest today is my new friend Martin Willers. We are both part of the Swedish music tech community STHLM Music City. Martin started the boutique design firm People People in 2009 with a group of friends. During ten years the firm started the lean hardware movement in Scandinavia, designing several wearable tech startups focusing on...
2020-12-2103 min
The Power of Audio + Science + AI with Jasmine Moradi7.3 Soundbite | Transparent Speaker:The Perfect Living Room Speaker. | Martin Willers, TransparentMartin Willers: "We learned actually during making speakers all about tuning sounds in a digital way. We learned that transparent sound is the name of sound that gives authentic reproduction of a studio recording".My guest today is my new friend Martin Willers. We are both part of the Swedish music tech community STHLM Music City. Martin started the boutique design firm People People in 2009 with a group of friends. During ten years the firm started the lean hardware movement in Scandinavia, designing several wearable tech startups focusing on innovation, design and sustainability. They got voted o...
2020-12-2103 min
The Power of Audio + Science + AI with Jasmine Moradi7.4 Soundbite | The Light Speaker: 3 in 1 Design. | Martin Willers, TransparentMartin Willers: "In Sweden I think we're the world leading candle consumption country per capita because we have really dark winters up here in the north. We really love what we call "mysbeslysning", which is like cozy lightning. It's a word that you know is really powerful to a lot of swedes".My guest today is my new friend Martin Willers. We are both part of the Swedish music tech community STHLM Music City. Martin started the boutique design firm People People in 2009 with a group of friends. During ten years the firm started the lean...
2020-12-2104 min
The Power of Audio + Science + AI with Jasmine Moradi7.5 Soundbite | Is it Possible to Kill Beats by Dre. Sound for a Concert Hall Effect at Home? | Martin Willer, TransparentMartin Willers: "The best audio experiences are typically when people are saying like "When I was at this concert I had electric goose bumps all over my body". Some people are able to reproduce that experience at home".My guest today is my new friend Martin Willers. We are both part of the Swedish music tech community STHLM Music City. Martin started the boutique design firm People People in 2009 with a group of friends. During ten years the firm started the lean hardware movement in Scandinavia, designing several wearable tech startups focusing on innovation, design and...
2020-12-2106 min
The Power of Audio + Science + AI with Jasmine Moradi7.6 Soundbite | Transparent Home Speakers: High-Quality Sound vs. Timeless Sustainable Design. | Martin Willers, TransparentMartin Willers: "My goal is to make those audio products that people want to keep in their life for a long time and if the sound is that good people are going to be more likely to upgrade".My guest today is my new friend Martin Willers. We are both part of the Swedish music tech community STHLM Music City. Martin started the boutique design firm People People in 2009 with a group of friends. During ten years the firm started the lean hardware movement in Scandinavia, designing several wearable tech startups focusing on innovation, design and...
2020-12-2103 min
The Power of Audio + Science + AI with Jasmine Moradi7.7 Soundbite | Transparent is on a Mission to Become the First Circular Tech Brand | Martin Willers, TransparentMartin Willers: "With our business model we want to meet the climate goals. My vision for the next few years that we are growing enough to make that an impact where we can actually influence an industry",My guest today is my new friend Martin Willers. We are both part of the Swedish music tech community STHLM Music City. Martin started the boutique design firm People People in 2009 with a group of friends. During ten years the firm started the lean hardware movement in Scandinavia, designing several wearable tech startups focusing on innovation, design and sustainability...
2020-12-2104 min
The Power of Audio + Science + AI with Jasmine Moradi6.Full Episode | Musimap’s Emotional AI: – Decoding the DNA of Music by Combining Human Emotions and AI to Gain Insight into Music Consumption. | Thomas Lidy, MusimapMy guest today is my friend Thomas Lidy. We met in Athens 2018, when I was involved in the European Horizon 2020 research project FuturePulse through Soundtrack Your Brand. Thomas is from Vienna Austria and has been active in semantic audio analysis and AI-based music recognition since 2004. He has a Master of Science and has pursued a PhD in computer science (which he has not finished, though) from Vienna University of Technology, where he also started his research career, focusing on Music Information Retrieval.Listen to the entire podcast or vlog: The Power of Audio + Science + AI with...
2020-12-1358 min
The Power of Audio + Science + AI with Jasmine Moradi5.1 Soundbite | Covid-19 is Burdening our Mental Health with having to Think Consciously about Behaviours we Took for Granted. | Music TherapyDr. Bradley Vines: "What's usually non-conscious has become conscious. Now we are burdened with having to think consciously about all kinds of things we just took for granted before, whether to sit the stand or sit down, whether to shake hands or not".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 5: Music as medicine: - How Wavepaths's integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health.
2020-12-0705 min
The Power of Audio + Science + AI with Jasmine Moradi5.2 Soundbite | Absolute Pitch and Neuroplasticity: Valproate Significantly Improved Adults’ Perfect Pitch Performance. | Dr.Bradley Vines, WavemathsDr. Bradley Vines: "We did a project where we were interested in neuroplasticity and music. Neuroplasticity is related to so many mental health issues stroke and depression which is related to certain patterns that develop in the brain".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 5: Music as medicine: - How Wavepaths's integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health.#1 Covid-19 is burdening...
2020-12-0710 min
The Power of Audio + Science + AI with Jasmine Moradi5.3 Soundbite | Traditional Mental Health Treatments vs. Music in Psychedelic Therapy. | Dr. Bradley Vines, WavepathsDr. Bradley Vines: "Whereas with music this is something that the person is experiencing continuously. They will hear this even if they're not paying attention to it. It is a very helpful way to influence mood and to create calm, or to support different emotional states. That is why music is so very powerful".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 5: Music as medicine: - How Wavepaths's integration of AI, neuroscience and psychotherapy is unlocking the healing...
2020-12-0709 min
The Power of Audio + Science + AI with Jasmine Moradi5.4 Soundbite | How Wavepaths’s AI Music System Delivers Personalised, Adaptive, Therapeutic Experiences with Music for Psychedelic Therapy. | Dr. Bradley Vines, WavepathsDr. Bradley Vines: "So his insight was that music is playing an incredibly powerful role. You can even look at psychedelic therapy as a kind of music therapy that enables music to do even more than it would normally".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 5: Music as medicine: - How Wavepaths's integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health.#1 Covid-19 is...
2020-12-0713 min
The Power of Audio + Science + AI with Jasmine Moradi5.5 Soundbite | How to Train an AI- System to deliver Tailored Music that Leads a Person into a Desired Mental State. | Dr. Bradley Vines, WavepathsDr. Bradley Vines: "Throughout human history we know about the power of music and that brings us to the point of how can we use data to really move the needle, so we can use music to make intelligent decisions in this moment".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 5: Music as medicine: - How Wavepaths's integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health.
2020-12-0703 min
The Power of Audio + Science + AI with Jasmine Moradi5.6 Soundbite | Can Music Replace Psychedelic Drugs?Dr. Bradley Vines: "Can you imagine a music system that's tuned in to what you need and that can deliver music that's just suited for arriving at a desired state of mind and experience. That is really helpful, beneficial and interesting".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 5: Music as medicine: - How Wavepaths's integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health.#1...
2020-12-0711 min
The Power of Audio + Science + AI with Jasmine Moradi5.7 Soundbite | Self-Medicating through Music during Quarantine – Listen, Sing, Play. | Dr. Bradley Vines, WavepathsDr. Bradley Vines: "It can be very therapeutic to engage in creating music and then listening to music. It is going to be beneficial for us and our health".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 5: Music as medicine: - How Wavepaths's integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health.#1 Covid-19 is burdening our mental health with having to think consciously about...
2020-12-0703 min