Shows
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO InsightsSteven Davis with Jason Barnard on Fastlane Founders And Legacy. Career MobilitySteven Davis talks with Jason Barnard about career mobility.
Career Mobility! Steven Davis, CEO and Managing Director of Renaissance Solutions, Inc., reveals the critical strategies for successful career pivots both within organizations and when moving to new companies. Learn why "who knows you" matters more than "who you know" and how to strategically increase your visibility with decision-makers. Discover the perfect balance between enthusiasm and desperation, the power of emotional intelligence in leadership, and why your LinkedIn profile is crucial for career advancement. This episode provides practical insights on making memorable first impressions, following up effectively, and positioning yourself as...2025-04-2929 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsSteven Davis with Jason Barnard on Fastlane Founders And Legacy. Career MobilitySteven Davis talks with Jason Barnard about career mobility.
Career Mobility! Steven Davis, CEO and Managing Director of Renaissance Solutions, Inc., reveals the critical strategies for successful career pivots both within organizations and when moving to new companies. Learn why "who knows you" matters more than "who you know" and how to strategically increase your visibility with decision-makers. Discover the perfect balance between enthusiasm and desperation, the power of emotional intelligence in leadership, and why your LinkedIn profile is crucial for career advancement. This episode provides practical insights on making memorable first impressions, following up effectively, and positioning yourself as...2025-04-2929 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO InsightsSaul Marquez with Jason Barnard on Fastlane Founders And Legacy. B2B Marketing MasterySaul Marquez talks with Jason Barnard about B2B Marketing mastery.
Saul Marquez is the founder and CEO of Outcomes Rocket, a global digital marketing agency serving healthcare clients exclusively. Saul shares his proven framework, which is built on four key pillars of marketing: strategy, owned, earned, and paid media.
He emphasizes the importance of starting with strategy, not tactics. Understanding your ideal client profiles (ICPs) and their pain points is essential because emotions drive action. Jason Barnard and Saul Marquez also explore how Google’s understanding of your brand impacts visibility, trust, and opportunities—from business growth to personal repu...2025-04-0822 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsSaul Marquez with Jason Barnard on Fastlane Founders And Legacy. B2B Marketing MasterySaul Marquez talks with Jason Barnard about B2B Marketing mastery.
Saul Marquez is the founder and CEO of Outcomes Rocket, a global digital marketing agency serving healthcare clients exclusively. Saul shares his proven framework, which is built on four key pillars of marketing: strategy, owned, earned, and paid media.
He emphasizes the importance of starting with strategy, not tactics. Understanding your ideal client profiles (ICPs) and their pain points is essential because emotions drive action. Jason Barnard and Saul Marquez also explore how Google’s understanding of your brand impacts visibility, trust, and opportunities—from business growth to personal repu...2025-04-0822 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO InsightsEmanuel Rose with Jason Barnard on Fastlane Founders And Legacy. AI ImplementationEmanuel Rose talks with Jason Barnard about AI implementation.
Emanuel Rose is an author and CEO of Strategic eMarketing where he helps companies achieve business success with authentic storytelling. Emanuel emphasizes the role of AI in automating tasks, and the distinction between human creativity and AI automation.
Jason Barnard and Emanuel Rose share insights on how to identify areas for AI implementation, the importance of maintaining human authenticity, and offers practical advice on the best places to implement AI in marketing, HR, and tedious tasks.
Jason and Emanuel also touch on concerns about AI replacing human jobs and how to...2025-03-3122 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO InsightsAllan Levy with Jason Barnard on Fastlane Founders And Legacy. CRM and Digital Marketing with GenAIAllan Levy talks with Jason Barnard about the future of CRM and Digital Marketing with Generative AI.
Allan Levy is an entrepreneur and CEO of Alchemy Worx and LYQ Testing. Alan discusses the integration of ChatGPT in their tool to generate subject lines, which has improved the efficiency and effectiveness of their campaigns.
Jason Barnard and Allan Levy emphasize the importance of context in AI, noting that ChatGPT's effectiveness increases with specific details. Allan also highlights AI's role in creating consistent messaging across platforms and personalizing content.
Jason Barnard and Allan Levy underscores that despite AI's advancements, human creativity remains...2025-03-2022 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO InsightsJesse Kirshbaum with Jason Barnard on Fastlane Founders And Legacy. Music and BrandsJesse Kirshbaum talks with Jason Barnard about music and brands.
Jesse Kirshbaum is the CEO of Nue Agency and an American entrepreneur. Jesse, who works at the intersection of music, technology, and brand partnerships, discusses various ways brands can use music to connect with consumers, such as partnering with artists, live events, and product placements.
Jason Barnard and Jesse Kirshbaum discuss strategies for successful brand-music collaborations, including managing deliverables, creating long-term plans, and leveraging emerging artists. They also discuss the challenges of measuring ROI for music marketing.
Jason and Jesse emphasize the universal appeal of music and the opportunities for...2025-03-1422 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO InsightsGreg S. Reid with Jason Barnard on Fastlane Founders And Legacy. StickabilityGreg S. Reid talks with Jason Barnard about stickability.
Greg S. Reid is known best for being the Founder of Secret Knock, a Forbes and Inc. Magazine top-rated event focused on partnership, networking, and business development. Greg S. Reid and Jason Barnard discuss the concept of "Stickability," which is all about perseverance in business and life.
Greg shares insights on how to maintain perseverance through challenges, citing examples from successful individuals like Steve Wozniak of Apple and Truett Cathy of Chick-fil-A. Greg also talks about the idea of "relaxed intensity," staying calm yet focused in stressful situations.
He discusses the...2025-03-0320 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO InsightsDamon Lembi with Jason Barnard on Fastlane Founders And Legacy. The Learn-It-All LeaderDamon Lembi talks with Jason Barnard about the learn-it-all leader.
Damon Lembi is the host of The Learn-It-All Podcast and the CEO of Learnit. Damon Lembi and Jason Barnard discuss the essential traits of a learn-it-all leader: humility, curiosity, integrity, accountability, and courage.
Damon shares insights on how these traits help create a flexible, adaptive, and successful leadership approach. Damon and Jason explore the importance of continuous learning, delegation, and feedback in business growth, emphasizing the balance between learning and decisive action.
Damon also shares how leveraging tools like ChatGPT has helped streamline decision-making and improve company strategies. This is...2025-02-2422 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO InsightsPeter Murphy Lewis with Jason Barnard on Fastlane Founders And Legacy. Personal Branding in BusinessPeter Murphy Lewis talks with Jason Barnard about leveraging personal branding to drive business growth.
Peter Murphy Lewis is a Fractional CMO and the Founder of Strategic Pete. Peter successfully utilizes his personal brand to generate 90% of his revenue. He highlights key challenges like maintaining a personal brand's influence while planning for potential business exit.
Peter also emphasizes how personal branding has significantly impacted his career, including opportunities from TV shows to documentaries. He shares strategies for integrating personal brand with business objectives, using LinkedIn as a tool for visibility.
Jason Barnard and Peter Murphy Lewis discuss the importance of...2025-02-1423 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO InsightsJim Heininger with Jason Barnard on Fastlane Founders And Legacy. The Three R's of Brand EvolutionJim Heininger talks with Jason Barnard about mastering the three R's of brand evolution.
Jim Heininger, Founder and Principal of Rebranding Experts, discusses the differences between brand Refresh, Repositioning, and complete Rebranding. Jim also explains the two primary reasons for rebranding: 1. the necessity, due to mergers or crises, and opportunity, and 2. to pursue new strategic growth paths.
Jim Heininger and Jason Barnard explore the challenges in rebranding, such as legal trademark issues. Jim also talks about the significance of the role of the CEO in driving the rebranding process and strategies for retaining the brand’s integrity.
Learn how successful co...2025-02-1123 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsImpact Through Innovation – Fastlane Founders with Kevin KoymKevin Koym talks with Jason Barnard about impact through innovation.
Kevin Koym is the CEO and Founder of Tech Ranch, a venture accelerator for early-stage technology companies. He shares deep insights from his journey supporting over 6,500 entrepreneurs across 42+ countries.
Kevin highlights the importance of vision-driven leadership, the role of community support in fostering innovation, and the critical need for durable, cross-cultural collaborations. He also discusses how disruptive innovation can drive positive global change.
Discover how strong, lasting networks are incredibly important for entrepreneurs navigating today's fast-changing world. Learn how working together across borders can help solve some of the world's...2024-12-1728 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO InsightsImpact Through Innovation – Fastlane Founders with Kevin KoymKevin Koym talks with Jason Barnard about impact through innovation.
Kevin Koym is the CEO and Founder of Tech Ranch, a venture accelerator for early-stage technology companies. He shares deep insights from his journey supporting over 6,500 entrepreneurs across 42+ countries.
Kevin highlights the importance of vision-driven leadership, the role of community support in fostering innovation, and the critical need for durable, cross-cultural collaborations. He also discusses how disruptive innovation can drive positive global change.
Discover how strong, lasting networks are incredibly important for entrepreneurs navigating today's fast-changing world. Learn how working together across borders can help solve some of the world's...2024-12-1728 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsBillion Dollar Bullseye – Fastlane Founders with Jonathan CronstedtJonathan Cronstedt talks with Jason Barnard about the Billion Dollar Bullseye.
Jonathan Cronstedt, also known as JCRON, is an investor, advisor, USA Today best-selling author, and Board Director at Kajabi. He shares the blueprint behind growing 2153% to achieve a $2B valuation within five years.
JCron reveals his controversial 7Ps Framework from his book Billion Dollar Bullseye and discusses why he believes putting people last might be the key to extraordinary growth. He explains why most companies fail at purpose, how profit protects vision, and why exceptional products naturally drive marketing success. He also stresses the critical role of prestige in...2024-11-0227 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsBuilding a B2B Demand Generation Engine for High Growth (Deanna Shimota and Jason Barnard)Deanna Shimota talks with Jason Barnard about building a B2B demand generation engine for high growth.
Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything there is to know about B2B marketing and demand generation. Deanna is up to date on every tech trend and social media modulation. She is always on the cutting edge of marketing innovation. Deanna remains built on a solid foundation of marketing principles. She has used her skills and expertise to catapult several technology companies into growth mode. Now she leads GrowthMode Marketing with the...2024-02-2100 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsCoping with Marketing (Mariana Franco and Jason Barnard)Mariana Franco talks with Jason Barnard about coping with marketing.
About Mariana Franco
Mariana Franco is an experienced SEO consultant with over 15 years working in Digital Marketing. Mariana Franco is the founder of BrilliantSEO, an SEO agency based in Slovenia with a focus on SEO that brings higher conversions.
Mariana Franco works for BrilliantSEO as an SEO consultant and strategist with 12 years of experience in the digital world. For the past five years, she has focused exclusively on SEO. Mariana's journey began as a content writer, but her in-depth knowledge allowed her to quickly rise to Head of SEO. In th...2024-02-0630 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsTurn Negative Reviews into Positive Opportunities (David McBee and Jason Barnard)David McBee talks with Jason Barnard about turn negative reviews into positive opportunities.
David McBee is the executive producer and host of Simpli.fi TV, an online web series and podcast where leaders in the marketing and advertising industry share their insights, perspectives and unique stories. David also hosts the Simpli.fi Webinar Series, which provides industry news, technology launches and training on all topics related to programmatic advertising, targeted advertising and connected TV. David is available for training and education both virtually and in person. Topics include most elements related to internet marketing. Prior to joining Simpli.fi, David w...2023-12-2000 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsContent Creation for All Engines (Sara Moccand-Sayegh and Jason Barnard)Sara Moccand-Sayegh talks with Jason Barnard about content creation for all engines.
Sara Moccand-Sayegh is an SEO specialist and works at Liip AG, one of the largest web development agencies in Switzerland. She is also the co-host of SEOnerdSwitzerland, an SEO-specific meetup she launched in 2019. At Liip, she supports all partners and clients in all corners of Switzerland with SEO. The secret of her success, besides the technical skills she has acquired over the years, is the close collaboration with analysts, designers, developers and content experts.
Brands need to create content that effectively communicates their purpose and resonates with their...2023-10-0500 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsGeeky Tips for Content Optimization for 2024 (And Beyond!) (Olesia Korobka and Jason Barnard)Olesia Korobka talks with Jason Barnard about geeky tips for content optimization for 2024 (and beyond!)
Olesia Korobka is an SEO entrepreneur with a background in media advertising. She prefers actionable and practical things that lead to more leads, sales or other measurable results for businesses. She loves technical SEO and likes to test everything. Olesia is the author of several free SEO educational series and a member of the SEO community in Ukraine. She has just started a blog on Fajela and will be adding more content there very soon!
Images are undoubtedly an important part of the digital landscape...2023-09-1800 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsLeveling Up Your Content Through Regular Updates (Gaurav Sharma and Jason Barnard)Gaurav Sharma talks with Jason Barnard about leveling up your content through regular updates.
Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company, and a certified expert in Google Analytics and Google Ads. He has taken an agency from a 5-figure to a 7-figure income in just two years. He has increased leads by 10x, conversion rates by 2.8x, and traffic to 300,000 per month using content marketing, SEO, influencer marketing, landing page optimization, sales funnels, and LinkedIn. He writes for reputable publications such as HubSpot, Adweek, Business 2 Community, HuffPost, TechCrunch and many more. He uses...2023-05-1200 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsHow to Tell Your Authentic Story As a Podcast Guest (Jason Cercone and Jason Barnard)Jason Cercone talks with Jason Barnard about how to tell your authentic story as a podcast guest.
Jason Cercone is the host of Evolution of Brand, a podcast that features stories and strategies for building an authentic personal brand. With nearly a decade of experience in the podcast world, Jason Cercone has built his brand around the consuming power of storytelling and simplifying podcast guesting. He helps executives develop their authentic story and confidently tell it as a podcast guest, while maximising the value of each guest appearance and establishing thought leadership in their niche.
When you're telling your authentic...2023-03-3000 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsHow to Attract More Ready-To-Invest Clients (Fabi Paolini and Jason Barnard)Fabi Paolini talks with Jason Barnard about how to attract more ready-to-invest clients.
Fabi Paolini is an accomplished brand strategist who helps coaches, consultants and professionals evolve and create compelling brands that look, sound and feel as authentic as possible. With her skillful guidance and expertise, they can effectively position themselves as premium brands that can attract investment-ready clients with a strong presence and compelling messaging.
To attract premium customers, you must first understand your target audience and be a trusted provider of answers to their desires. It is beneficial to focus more on 'gain' marketing, which aims to build r...2023-03-2900 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsContent Based SEO – A Smarter Way to Build Your Brand (Lorraine Ball and Jason Barnard)Lorraine Ball talks with Jason Barnard about content based SEO - a smarter way to build your brand.
Lorraine Ball is the founder of Digital Toolbox Community, where she helps business owners leverage Internet marketing for growth. Lorraine is a successful entrepreneur, author, professional speaker and host of a weekly marketing podcast, "More than a Few Words," who brings creative ideas, practical tips and decades of real-world experience to every conversation.
For entrepreneurs and marketers looking to build their brand, content-based SEO is an important tool. And to establish your brand in the minds of people who are also potential...2023-03-2800 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsSEO Mastery Summit Debrief (Special Episode with Jason Barnard)Jason Barnard talks about the SEO mastery summit debrief.
Jason Barnard is the founder and CEO of Kalicube, a company that helps you future-proof your online branding by teaching Google who you are, what you offer and which audience you serve. He's the only person Google says has as much insight into their knowledge algorithms as their own insiders. Teaches digital agencies and business leaders to understand, educate and feed Google's knowledge algorithms. He helps his clients future-proof their digital branding, increase their authority and trustworthiness, and dominate their industry on Google. He believes that a digital marketing strategy is...2023-03-2700 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsAgencies: How to Create a Bespoke Project That Wows Your Client (Nat Rosasco and Jason Barnard)Nat Rosasco talks with Jason Barnard about Agencies: how to create a bespoke project that wows your client.
Nat Rosasco is a digital marketing entrepreneur and founder of Olive Street Design, Olive & Ash Design and Ballot Box Digital, online digital marketing companies with a proven track record of developing web marketing strategies, delivering branded digital experiences for clients and brands, building and designing websites, forming strategic partnerships, driving revenue and increasing profits in competitive markets. Nat has a deep understanding of the sales and marketing sector with proven expertise in business, operations and team building. Olive Street Design currently has...2023-03-0300 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsBuilding a Personal Brand Online With a Book (Scott Turman and Jason Barnard)Scott Turman talks with Jason Barnard about building a personal brand online with a book.
Scott Turman is the founder and CEO of BrightRay Publishing, an American company that provides writing and publishing services to founders, CEOs, celebrities, sports figures, politicians, and other professionals. Scott is an American technologist, entrepreneur and author. He began his career writing code and cryptographic systems for organizations such as NASA, the U.S. Department of Defense, Disney, and other Fortune 500 companies. He is co-author of two books, "A Nerd's Guide to Negotiating Salary and Benefits," which reached the top 10 in its category on Amazon...2023-02-2700 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsClearBrand Marketing Flywheel (Josh Ramsey and Jason Barnard)Josh Ramsey talks with Jason Barnard about ClearBrand marketing flywheel.
Josh Ramsey is the business development manager at ClearBrand.com. A digital marketing agency focused on data-driven marketing that gets results: more leads and sales. He believes that without good marketing, businesses die and people suffer, and that ethical, scientific marketing can change the world.
A marketing flywheel is important because it provides a holistic view of the entire Customer Journey, helping marketers understand the motivations and needs of their target audience. By understanding the Customer Journey, marketers can develop an effective marketing strategy that engages customers and drives them...2023-02-1600 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsHow to Create Content That Converts (John Ozuysal and Jason Barnard)John Ozuysal talks with Jason Barnard about how to create content that converts.
John Ozuysal is a growth marketer, 2x entrepreneur with 1x exit and has helped companies go from 0 to 7 figures. He is currently a co-founder of a 500 Startups backed Datapad. To this day he helps startups, accelerators and investors with growth marketing.
An essential part of content marketing is creating content that prompts the reader to take an action, whether it's subscribing to a newsletter, making a purchase, or signing up for a free trial. This type of content builds trust with readers, provides them with useful information...2023-02-0900 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsConversion-Driven SEO for Consistent Results (Gert Mellak and Jason Barnard)Gert Mellak talks with Jason Barnard about conversion-driven SEO for consistent results.
Gert Mellak is an SEO expert, the founder, and CEO of SEOLeverage.com – an International SEO agency with over 20 years of SEO experience. They help companies from all over the world to have more leads and sales with their SEO Services. Gert Mellak is also the author of the book "The ERICA Framework", in which he describes his consistent, conversion-driven approach to SEO, which has resulted in clients staying with his consulting program for years and steadily improving their results.
Investing in SEO to increase visibility, traffic and con...2023-02-0300 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsThe Key to a Perfect Website (Will Laurenson and Jason Barnard)Will Laurenson talks with Jason Barnard about the key to a perfect website.
Will Laurenson is a customer experience optimisation consultant helping ecommerce brands optimise their customer journeys for conversion and customer value. If you're looking for a better ROI for your marketing spend and higher Customer Lifetime Value, you can connect with him on LinkedIn or Twitter. Will also hosts the Customers Who Click podcast, a weekly interview with leading marketers from across the industry.
Websites play an important role in sales, and when you design a website, you probably first think about what will appeal to your customers...2023-01-2700 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsEoT: Enough Of Things and Phygital Explained (Burkay Alpyildiz and Jason Barnard)Burkay Alpyildiz talks with Jason Barnard about EoT: Enough of things and phygital explained.
Burkay Alpyildiz is a Phygital Experience Leader, Serial Entrepreneur and Managing Director. After a solid engineering education, Burkay focused more on project management, international business and experience design. He founded or co-founded companies that had great success in their fields and had significant differences that made them unique in the industry. His primary expertise is developing products and solutions to industry problems. With his ability to manage complex projects, he is known in the industry as a problem solver. Burkay takes a holistic approach to designing...2023-01-2600 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsHow to Leverage Press to Build Authority on Google (Dennis Consorte and Jason Barnard)Dennis Consorte talks with Jason Barnard about how to leverage press to build authority on Google.
Dennis Consorte helps startups and small businesses because he believes that successful entrepreneurs give people hope, and that is more important today than ever. Dennis Consorte does this primarily through digital marketing and building teams and systems that enable incremental and sustainable growth in traffic, conversion and customer retention. He has over twenty years of digital marketing experience and sold his first ecommerce business in 2004. Today, he works as a digital marketing and operations consultant helping online businesses increase traffic, conversions and customer retention...2023-01-2400 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsDomain Names as Brand Assets (Tatiana Bonneau and Jason Barnard)Tatiana Bonneau talks with Jason Barnard about domain names as brand assets.
Tatiana Bonneau now works for MarkUpgrade.com and SmartBranding.com with the goal of helping entrepreneurs make better decisions about their online brands. She is interested in entrepreneurship with all its joys and pains, technology and how it affects our lives, names, business names and domains as brand assets. She is happy to help anyone with a serious interest with thoughts and ideas on any of these topics.
Every website or business has its own unique domain name. And since it plays an important role in how customers...2023-01-2000 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsBuilding a Team Rather Than Just a Group of Coworkers (Mads Singers and Jason Barnard)Mads Singers talks with Jason Barnard about building a team rather than just a group of coworkers.
Mads has more than 10 years of experience in Fortune 500 companies such as Xerox and IBM and more than 8 years of experience coaching and consulting online entrepreneurs in management and outsourcing. He has also spoken at many major events such as CMSEO, TiECon, DCBKK & DMSS Bali, SEO Spring Training, 7 Figure Seller Summit and the Survive and Thrive Ecommerce Summit. Mads, who currently owns and manages 4 companies and employs more than 100 people, does not just talk the talk, he walks the walk. Mads is not...2022-12-3036 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsHow to Make 5-10% Extra Sales on Autopilot (Irina Poddubnaia and Jason Barnard)Irina Poddubnaia talks with Jason Barnard about how to make 5-10% extra sales on Autopilot.
Irina Poddubnaia is the founder of TrackMage, a package tracking software that increases sales and customer loyalty by providing a superior post-purchase customer experience. Her journey began by managing a fulfillment center in China for 2.5 years (without speaking Chinese) and then starting and successfully running a SAAS company to this day - completely remotely and without external funding.
While ecommerce sellers focus on acquiring new customers, they often overlook the opportunity to generate additional revenue through their existing customers. Retaining customers and keeping them in...2022-12-1528 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsLinks Are the Foundation of Your Site (Alexandra Tachalova and Jason Barnard)Alexandra Tachalova talks with Jason Barnard about links are the foundation of your site.
Alexandra Tachalova is the founder of the online digital marketing event and relationship-based link building agency DigitalOlympus.net. Alexandra Tachalova is a sought-after speaker and also runs a digital marketing conference in Europe. She also writes regularly for leading digital marketing blogs, including Moz, SEJ, Salesforce, Hubspot and many others.
Having quality links for your business does not necessarily mean you have to build them. With the right, high-quality content, you can generate them yourself. And there are other ways to get links organically. But how...2022-12-1133 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsWhy Enterprises Need a CWO (Chief Web Officer) (Ash Nallawalla and Jason Barnard)Ash Nallawalla talks with Jason Barnard about why enterprises need a CWO (Chief Web Officer).
Ash Nallawalla has more than 20 years of experience in search engine marketing. He has worked as an independent consultant, as an in-house SEO manager for large companies, and on the agency side for smaller companies. He also founded and sold an SEO training company. He wrote a monthly SEO column for APC Magazine for many years. He recognized the need to close what he saw as an awareness gap among managers of the SEO function. He observed costly mistakes that resulted in ranking drops, which...2022-12-0231 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsSPARK Your Marketing with Conversion Content (Carly J. Cais and Jason Barnard)Carly J. Cais talks with Jason Barnard about spark your marketing with conversion content.
Carly J. Cais started in marketing before she even knew it was marketing: she created websites for businesses in 2001 (her first website was a My Little Pony flipping shop ). She later started a niche blog and grew it over 12 years to a monthly readership of more than 120,000, partnering with ad networks and brands like L'OREAL, Martha Stewart Crafts and PLAID. She initially worked in B2C marketing, then moved into B2B in 2014, landing in the SaaS space shortly thereafter. After working with a number of...2022-11-2529 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsAchieving Harmony in Your SERP Results! (Joseph S. Kahn and Jason Barnard)Joseph S. Kahn talks with Jason Barnard about achieving harmony in your SERP results!
From award-winning pop band to top-ranker for Looney Tunes, Joseph S. Kahn finds himself in new search engine ranking tactics and builds harmonics in digital teams every day. Among Joseph S. Kahn's many accomplishments, he was named "Leader of the Year" for John Maxwell's company Maximum Impact in 2003 practicing employee harmonics to make it into Fortune's Top 500 Fastest Growing Companies. Now Joseph S. Kahn is using his newly acquired SEO skills to create harmonic roadmaps for ranking at the top of Google.
Achieving harmony in the...2022-11-2133 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsMake Your Website a Booking and Buying Machine (Shane Hodge and Jason Barnard)Shane Hodge talks with Jason Barnard about make your website a booking and buying machine.
Shane Hodge is a globetrotter, speaker, high performance sales and marketing professional, motivator, chef, non-technical expert, motorcyclist and 10-year CEO/co-founder of TheCamel.co, a digital agency in the Philippines that is a global fulfilment partner for Duda agencies around the world, designs and builds sensational websites, does technical development and is a Google partner providing digital marketing services.
In this day and age, people will research on the web before they buy anything. As a business owner, it is therefore very important to have...2022-11-1132 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsLinkedIn SEO and the LinkedIn SERP (Daniel Alfon and Jason Barnard)Daniel Alfon talks with Jason Barnard about LinkedIn SEO and the LinkedIn SERP.
Daniel Alfon is the author of Build a LinkedIn Profile for Business Success. Daniel joined LinkedIn in early 2004 and publishes articles, interviews, and exclusive content on advanced LinkedIn strategies for clients and subscribers on his website, www.danielalfon.com.
Being at the top of Google SERP means a lot to any company or business owner. However, for agency owners, business owners and SMB users, LinkedIn as a search engine is also important to consider.
LinkedIn is more B2B than B2C with a more focused and...2022-10-2730 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsWhere Do Branded Searches on Google Come From? (Jonas Sickler and Jason Barnard)Jonas Sickler talks with Jason Barnard about where do branded searches on Google come from?
Jonas Sickler is a published author and SEO manager at Terakeet. He leads the inbound organic search marketing strategy for the brand and writes about how to gain positive consumer attention through SEO and content strategy. His advice has appeared in Forbes, CMI and Search Engine Watch.
Large and small companies have different perceptions of their brand's online presence, although both are focused on attracting more customers. The way they treat their online presence still matters a lot. Large companies tend to approach online branding...2022-10-2031 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsHow to Make Press Release Marketing Work for You (Mickie Kennedy and Jason Barnard)Mickie Kennedy talks with Jason Barnard about how to make press release marketing work for you.
Mickie Kennedy is founder and president of eReleases, a leading affordable press release writing and distribution company that has helped more than 10,000 businesses in nearly two decades. eReleases was founded in 1998 with the idea that publicity should not be limited to large companies.
Writing press releases for startups, new product launches or online courses is one way to reach a wider audience through the media and journalists. When crafted with strategic thinking and newsworthiness, press releases can be a very effective marketing approach. But h...2022-10-0630 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsTechnical & Product SEO for News (Richard Nazarewicz and Jason Barnard)Richard Nazarewicz talks with Jason Barnard about technical & product SEO for news.
Richard Nazarewicz has worked across the digital spectrum for the past 20 years, typically demystifying complex search and optimization solutions to enable all business units to integrate search and SEO. In his current role at The Wall Street Journal, he focuses on product, technical and news SEO to make SEO a key component of WSJ, Dow Jones and News Corp. strategy. Originally from Caversham, Reading in the UK, he began his career during the dot-com boom as a consultant at Digital Computer Corporation, where one of the first search...2022-10-0129 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsStop Giving Strategy Away and Turn It Into a Revenue Stream (Brooke Chapman and Jason Barnard)Brooke Chapman talks with Jason Barnard about stop giving strategy away and turn it into a revenue stream.
Brooke Chapman is the Executive Director for ThreeBy3 and 9Boxes. Brooke has a proven track record of delivering strong commercial results for large organizations in the professional services and nonprofit sectors. She has experience in marketing strategy and business growth, customer experience, brand development, and team development and optimization.
Most small and medium-sized business (SMB) owners take a very tactical approach to marketing, with fragmented ideas that can be far from the broader business goals. However, moving forward and achieving long-term business...2022-09-2226 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsThe Ultimate Conversion Copy Writing Framework (Meredith Kallaher and Jason Barnard)Meredith Kallaher talks with Jason Barnard about the ultimate conversion copy writing framework.
Meredith Kallaher is a self-confessed podcast addict when she heard Rick Mulready of The Art of Paid Traffic say, "Facebook ads are simple. They are all about the numbers," that's when something clicked for Meredith Kallaher. Maybe an "aha" moment? Her CPA degree and six-year tenure at PricewaterhouseCoopers, combined with her expertise in social media marketing, have uniquely prepared Meredith to help companies execute and implement successful social media advertising campaigns. "I love numbers," Meredith mused as Rick explained that successful advertising strategies require managers to understand...2022-09-1726 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsUX Is Dead, Long Live CX (Customer Experience is Key) (Colin Shaw and Jason Barnard)Colin Shaw talks with Jason Barnard about UX is dead, long live CX (Customer experience is key).
Colin Shaw is an original pioneer of "customer experience." LinkedIn has recognized him as one of the "World's Top 150 Business Influencers," where he has 291,000 followers. Shaw's customer experience consulting firm, Beyond Philosophy LLC, has been recognized by the Financial Times as one of the leading business consultancies for the past four consecutive years. Shaw co-hosts the highly successful Intuitive Customer podcast, ranked in the top 5% of all podcasts by BuzzSprout.
Understanding people's experiences is important for any business, whether it's a small, emerging...2022-09-0931 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsFrom SERP to M&A: The 8 Figure ROI Blog Post (François Nadeau and Jason Barnard)François Nadeau talks with Jason Barnard about From SERP to M&A: The 8 figure ROI blog post.
François Nadeau has more than 7 years of experience in digital marketing and SaaS. He has written for a number of websites including Indie Hackers, The Startup, freeCodeCamp, Baremetrics, Wishpond and Growth.org. He has given keynote speeches at more than 13 startup and web development conferences in Canada, the US, and Europe. He has long been a strong proponent of bootstrapping and Jamstack.
How much effort does it take to stumble upon an amazing business opportunity? Marketers and business owners, if that is...2022-09-0631 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsSimple Marketing Fundamentals to Accelerate Revenue Growth (Tim Fitzpatrick and Jason Barnard)Tim Fitzpatrick talks with Jason Barnard about simple marketing fundamentals to accelerate revenue growth.
Tim Fitzpatrick is an entrepreneur/business owner with marketing and growth expertise. He has over 20 years of entrepreneurial experience and has a passion for developing and growing businesses. This passion served him well in operating and managing a wholesale distribution company he helped run for nine years before it was acquired in 2005. Since then, he has experienced successes and failures. In 2013, he founded Rialto Marketing and has since helped B2B professional services firms accelerate revenue growth and attract more ideal clients. He believes marketing should...2022-08-2633 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsKalicube Tuesdays Retrospective (Anton Shulke and Jason Barnard)Anton Shulke talks with Jason Barnard about looking back on the groovy years and looking forward to the years ahead.
Anton Shulke (The Livestream Guy) is a livestream production manager. Since 2015 he has been working on live events, webinars and podcasts for major players in the SEO industry like Semrush, Duda and smaller companies like Kalicube. As of 2020, he has worked as production manager on over 100 episodes of the Kalicube Tuesdays series of livestream events. Anton's role as production manager includes booking guests, organising the show, technical testing, and running each episode. Guests have included Carrie Rose, Nik Ranger, Andrea...2022-08-1833 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsHow to Get Your Business on TikTok Today (Austin Armstrong and Jason Barnard)Austin Armstrong talks with Jason Barnard about how to get your business on TikTok today.
Austin Armstrong is a consultant, lifelong digital marketer, public speaker, SEO nerd and TikTok marketing expert. He has been involved in search engine optimization and social media marketing for over 17 years. Austin is CEO and co-founder of Socialty Pro, a full-service digital marketing agency based in Alexandria, VA. He also hosts BusinessTok, a TikTok marketing podcast where he interviews real businesses using TikTok to start and grow their business. Austin has extensive experience and knowledge in various industries and loves helping individuals and businesses grow...2022-08-1830 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsHow to Write a Short Book to Boost Your Search Engine Results (Mike Capuzzi and Jason Barnard)Mike Capuzzi talks with Jason Barnard about how to write a short book to boost your search engine results.
Mike Capuzzi is a publisher, author and book publishing coach who has been helping clients achieve exceptional marketing results since 1998. In 2019, he launched Bite Sized Books, a new publishing concept for creating short, helpful books (known as Shooks™). Mike is the author of 15 books, including two Amazon #1 bestsellers, The 100-Page Book and The Magic of Short Books.
Writing a book is a powerful marketing strategy that a marketer or business owner can use. Rather than making money directly from sales, a bo...2022-08-0530 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsIs Podcast SEO Even a Thing? (Benjamin Shapiro, Erin Sparks and Jason Barnard)Benjamin Shapiro and Erin Sparks talks with Jason Barnard about is podcast SEO even a thing?
Erin Sparks is owner and president of Site Strategics (founded in 2004), which specialises in high-quality Web services for small and medium-sized businesses. He is the creative force behind the 450+ episode EDGE of the Web Radio podcast, where he regularly interviews thought leaders in marketing and technology. His 23-year IT and marketing career includes 17 years of search engine optimization (SEO) experience. Site Strategics serves a diverse client base in the Midwest and beyond with omnichannel digital marketing utilizing an AGILE marketing approach. The EDGE of...2022-07-0837 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsFind the Business Story You’ll Tell Daily the Rest of Your Life (Mike Ulmer and Jason Barnard)Mike Ulmer talks with Jason Barnard about find the business story you'll tell daily the rest of your life.
Mike Ulmer founded Catapult, a company that reflects his belief that great business books are great books. And at Catapult, story comes first. The company makes a point of interviewing its customers to find out their story, their processes, the ins and outs of their business, what they do, how they do it, and why they do it. Catapult's methodology: the "Only Ten Business Questions That Matter" questionnaire. And after 25 years in journalism and 15 books, Mike learns something new every day...2022-06-2328 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsHow Can Small Businesses Use Branded Search? (Jason Davis and Jason Barnard)Jason Davis talks with Jason Barnard about how can small businesses use branded search?
Jason Davis started as a WordPress developer creating custom themes for clients who needed an online presence. He has over a decade of hands-on experience developing WordPress websites and creating compelling user experiences. Jason is the co-host of the NerdBrand Podcast (he loves podcasts) and CEO of NerdBrand Agency: a branding agency that creates strategies, imaginative ads, web designs, and digital marketing tactics to achieve your business goals.
What do you think of when you hear the terms digital marketing and branded search? Perhaps SEO or...2022-06-0229 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsThe Importance of Behavioural Analytics (Ravi Yada and Jason Barnard)Ravi Yada talks with Jason Barnard about the importance of behavioural analytics.
Ravi Yada was born in southern India, grew up in the Midwest, and lives in the Pacific Northwest. He is an engineer, inventor, and public speaker. He currently works as a product manager on Microsoft Clarity. Ravi has worked in analytics, search, computer vision, and machine learning for nearly a decade and has developed numerous products at Microsoft, most notably Bing Visual Search. Ravi is an avid public speaker on AI products and technology, speaking at Microsoft Build, CVPR, DMEXCO, SMX, @Scale, and NRF.
As a marketer, when...2022-05-3027 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsWhy SEO could be More Reactive and Short Term (Carrie Rose and Jason Barnard)Carrie Rose talks with Jason Barnard about why SEO could be more reactive and short term.
Carrie Rose is a British entrepreneur who has over 7 years of experience in SEO. She is the co-founder and CEO of Rise at Seven, a creative search agency launched in June 2019. She is 28 years old and started her business at the age of 26. Carrie has won several awards for her creative campaigns and digital PR executions including awards such as 2020's Campaign Magazines 30 under 30, Rising star - Content Marketing Association, Best Campaign within Travel at the UK Search Awards 2018.
Consumer search behavior is massively...2022-03-2230 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsRethink Lead Generation (Tom Shapiro and Jason Barnard)Tom Shapiro talks with Jason Barnard about rethink lead generation.
Tom Shapiro is an author and CEO of Stratabeat. His recently published book is Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business. He is also a speaker and CEO of Stratabeat, Inc, an agency that uses an approach based on neuroscience, psychology and behavioral science to drive leads and revenue growth for B2B companies. Stratabeat's services include marketing strategy, branding, web design, SEO, content development, content marketing, ABM, behavioral analytics and conversion optimization. Prior to joining Stratabeat, Tom secured a variety of Fortune 100 clients (including...2022-03-1129 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsWinning the Linkbuilding Game with Data (Judith Lewis and Jason Barnard)Judith Lewis talks with Jason Barnard about winning the linkbuilding game with data.
Judith Lewis is the founder of Decabbit Consultancy and a conference speaker, digital marketing specialist, trainer, Search Awards Ambassador and Chocolate & Wine judge. She is an experienced online marketer who began her career in the industry in 1996. Like everyone else at the time, she learned through patient testing and experimentation how the various search engine algorithms work, especially the Google algorithm. She discovered her expertise in online marketing by combining her specialised studies in psychology with her programming experience.
White hat, gray hat, and black hat…. You mi...2022-02-2032 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsHow to Report SEO to Your CEO (Tom Critchlow and Jason Barnard)Tom Critchlow talks with Jason Barnard about how to report SEO to your CEO.
Tom Critchlow is a freelance strategy consultant with over a decade of experience in product and marketing strategy. He worked in SEO at all levels and in a range of businesses, including product development at Google Creative Lab, Area 120, New York Times R&D, and the fintech sector. He is now working on The Strategic Independent, a book about independent consulting that will be available online.
Understanding SEO jargon requires specific SEO knowledge, which is impossible for someone who is unfamiliar with it. As an SEO...2022-01-3140 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsProminence vs. Presence on LinkedIn (Purna Virji and Jason Barnard)Purna Virji talks with Jason Barnard about prominence vs. presence on LinkedIn.
Purna Virji is a globally recognized speaker and writer on content marketing. A content strategist and Lead Content Solutions Consultant at LinkedIn. Prior to joining Linkedin, Purna was the CEO and Founder of Purview Marketing and Senior Client Development and Training Specialist for Bing Ads. During her time at Microsoft, she won Search Personality of the Year 2019-2020 at the US Search Awards, was named one of Adweek's 2018 Young Influentials, and was chair of the judging panel at The Drum US Search Awards in 2017 and 2018.
Marketers and business o...2022-01-2651 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsSEO Gap Analysis: Digging Up the Gold (Lidia Infante and Jason Barnard)Lidia Infante talks with Jason Barnard about SEO gap analysis, digging up the gold.
Lidia Infante is an SEO consultant, author, speaker and currently a senior international SEO manager at BigCommerce. She pursued her curiosity about human nature, her love of numbers and storytelling with a BSc in psychology, a career in digital marketing and an MS in e-commerce.
When it comes to Gap Analysis, everything from keywords to links to content is considered. It differs depending on your industry but focusing on SEO, identifying competitors is the first stage in Gap Analysis.
Completing the list of stages in Gap A...2022-01-1139 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsLive Streams as an Influencer Marketing Tool (Anton Shulke and Jason Barnard)Anton Shulke talks with Jason Barnard about live streams as an influencer marketing tool.
Anton Shulke is the Head of Influencer Marketing at Duda, a role he previously filled at Semrush. He is also the Livestream Production Manager for the Kalicube Tuesdays webinars. Over the last 6 years produced over 600 livestreams with the experts in the digital marketing industry.
Anton believes that livestreaming is one of the best and most cost-effective Influencer Marketing tools. This approach has multiple benefits:
cost-effective and easy to organisea worldwide audiencea speaking opportunity for the experts and a chance to promote themselves
There are many reasons l...2021-09-1540 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsDissecting the GMB Panel (Joy Hawkins and Jason Barnard)Joy Hawkins talks with Jason Barnard about dissecting the GMB panel.
Joy Hawkins is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She writes for Search Engine Land and is a widely known Local Search speaker and has spoken at dozens of Local SEO conferences over the years.
Google My Business panels are ever-increasingly important to the success of local businesses since Google local search is the dominant trusted source customers look at before visiting bricks-and-mortar businesses. Keeping it up-to-date is the minimum investment for local SEO, and managing...2021-09-0937 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsHistory of Google Updates Big and Small (Barry Schwartz and Jason Barnard)Barry Schwartz talks with Jason Barnrad about the history of google updates big and small.
Barry Schwartz is a technologist, search geek, CEO of RustyBrick, founder of Search Engine Roundtable and also a news editor at Search Engine Land. He speaks at many search marketing conferences and technology events like Search Marketing Expo, Search Engine Strategies, Pubcon, etc. And provides an advisory role to expert SEOs, internet companies and startups. He also loves to spend the first hours of his morning writing super advanced SEM topics.
Barry takes us on a stroll down the history of Google updates from 2002 to...2021-07-2941 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsConnecting UX with SEO (Liraz Postan and Jason Barnard)Liraz Postan talks with Jason Barnard about connecting UX with SEO.
Liraz Postan is an International SEO Expert and has been in the industry for more than 12 years. She’s a leading SEO and content strategy consultant for international corporations. When you’re thinking of hitting an organic presence and outranking the competition, she’s the best person to approach ;) She’s also a speaker at international conferences such as Semrush and BrightonSEO.
A simple and smart navigation design determines the success of both the visitor and search engine website experience. In this episode, Liraz highlights the importance UX for both SEO...2021-06-2338 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsDetecting Co-Occurrence Confusion (Dawn Anderson and Jason Barnard)Dawn Anderson talks with Jason Barnard about detecting co-occurrence confusion
Dawn Anderson is the Director at Bertey Agency and an SEO Strategy Consultant by heart. She’s a digital marketing lecturer and international conference speaker sharing technical SEO and digital marketing strategies.
Though strategies are moving away from keywords, we still need words to be found in search. In this episode, Dawn Anderson and Jason Barnard dive deep into Google’s natural language understanding and look at the confusions inherent in web content and the solutions Google is finding to the massive problem of ‘understanding a confused web’.
What you’ll learn fro...2021-06-0935 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsManage Your Personal Reputation in Search (Andy Crestodina and Jason Barnard)Andy Crestodina talks with Jason Barnard about managing personal reputation in search
Andy Crestodina is the Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc. He’s been working on the web since he was terribly young and is now a business person who (and I quote) “does marketing as well as marketing-related activities in his company where they make internet web pages for other companies”.
Optimising your Personal Brand SERP is a big part of managing your personal reputation online. Every time your name appears in a meeting, conference or even if someone tags you in a post, people...2021-06-0236 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsDigital Strategy for Unpredictable Audiences (Sarah Sennett and Jason Barnard)Sarah Sennett talks with Jason Barnard about digital strategies for unpredictable audiences
Sarah Sennett is a specialist in digital strategy and currently the Head of Agency Marketing at Swanky, a leading Shopify Plus Partner agency.
This is a spectacularly interesting episode: Sarah and Jason talked about the changes in audience behavior the pandemic brought, looking at the temporary nature of some and the permanent nature of others. Oh, and the hurdles and opportunities they present to digital marketers.
Sarah also gives her insights about the future that faces us as marketers in a cookieless world with increasingly restrictive walled gardens i...2021-05-2638 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsBuilding Brand Narrative (Yaagneshwaran Ganesh and Jason Barnard)Yaagneshwaran Ganesh talks with Jason Barnard about building brand narrative
Yaagneshwaran Ganesh is the Director of Marketing at Avoma with over 12 years of marketing experience in the MarTech space. He is an incredible podcast host, an author, and a speaker at international business forums such as Performance Marketing Moscow, Chamber of Commerce Netherlands and more.
Yaagneshwaran explains the organic way of bringing your brand narrative to your audience, including the importance of listening to your prospects and making the solutions to their issue as part of your content marketing.
He talks us through wonderful examples of brand narratives from fascinating...2021-05-1940 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsStanding out on Social Media (Chris Bruno and Jason Barnard)Chris Bruno talks with Jason Barnard about the common mistakes and the ways to stand out on social media.
Chris Bruno is the CEO & founder of Social INK, and the host of All About Digital Marketing Podcast. His mission for the last 13 years has been to implement creative strategies for businesses through social media, content, and digital marketing. He joined Jason Barnard to answer one of the most pressing questions in today's Digital Marketing world: How to stand out on Social Media?
Everybody forgets that before we started to refer to it as Social Media, we used to refer to...2021-04-2135 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsWhat Problems Do CDNs Solve? (Ben Gabler and Jason Barnard)Ben Gabler talks with Jason Barnard about CDNs
Ben Gabler is the Founder & CEO at Rocket.net and has 17 years of experience in the industry, having worked with companies like HostNine and HostGator.
He joined Jason Barnard to speak about the advantages of opting for a CDN as part of your web hosting solution.
Turns out, the UX improvement and optimizations a CDN provides really does justify the cost and the advantages it brings to your business, your clients and Google makes it a no-brainer.
After this episode, you'll have a much better understanding of how your website delivery platform i...2021-02-2332 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsEngaging the Connected Customer (Adam Helweh and Jason Barnard)Adam Helweh talks with Jason Barnard about customer engagement
We are in the age of the technology-driven customer. It is vital to understand that the devices, platforms and social channels they choose to use dictate their relationship with friends, institutions … and businesses. That means brands have a complex problem to solve: with so many parameters at play, how can a brand align their engagement strategy to the Connected Customer in an effective manner? And that problem is becoming more and more daunting for brands as the number and variety of platforms and devices explodes.
Adam Helweh is a Digital Marketing Exp...2021-01-2644 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsTimeless Marketing Strategies That Still Work (Melinda Byerley and Jason Barnard)Melinda Byerley talks with Jason Barnard about marketing strategies (that work).
Melinda Byerley has 20 years of experience in marketing, having worked with multi-billion dollar companies like eBay and PayPal. She has seen trends come and go, and how the industry changes and adapts — There are timeless principles in marketing that always work… the four P's in the Marketing Mix should always be a key component in your strategy. Reminder to self : Product, Price, Placement, Promotion.
Melinda explains what motivates people to make a decision, how certain types of content cause strong reactions, and how it all ties into human psychology.
We a...2021-01-0538 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs2021, The Year Of The SERP (Dave Davies and Jason Barnard)Dave Davies talks with Jason Barnard about the accelerating change in the layout of Google SERPs.
When The Brand SERP Guy meets the Duke of URL, it's safe to say we're witnessing a match made in heaven.
Dave Davis — co-founder of Oohloo Internet Marketing, author and SEO specialist — joins Jason Barnard on a fascinating discussion about the recent Google layout and functionality updates on the SERP, and what 2021 might bring.
Things are really changing rapidly — Just in the last 30 days, there has been a total of 20 changes on Google's SERP. Dave's bet is that 2021 is going to be the Year of the...2020-12-2241 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsA Measured Approach to the SERPs (Cindy Krum with Jason Barnard)Cindy Krum talks with Jason Barnard about MoxieScore.
Moxiescore is MobileMoxie’s new SERP measurement tool, theWith Universal and Extended search (Rich Results), one of the biggest challenges in digital marketing is to explain SEO performance to a client or a boss in a clear manner that is easy to understand. Cindy developed MoxieScore to make that task simpler...
Cindy explains the concept and the ideas behind her new scoring system.
What you'll learn
0:50 Cindy Krum's Brand SERP on Google and YouTube 3:07 What is the MoxieScore?6:38 How MoxieScore helps you quantify your real SEO success, so you can present it to...2020-12-0831 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsCreativity is The Missing Ingredient in Most Businesses Today (Nir Bashan with Jason Barnard)Nir Bashan with Jason Barnard at Kalicube Tuesdays.
Nir Bashan talks with Jason Barnard about business strategies.
Ask yourself this: Is creativity all that important in my business? Answer is a resounding “yes”, according to Nir Bashan.During this interview, Nir explains how creativity just might be the most important aspect of your business (and mine), and also shares the three steps that allow you to capture and nurture productive creativity in everything we do.
Helpful Resources About Creativity as The Missing Ingredient in Most Businesses Today
Coffee Break with Paul Reilly, Author of Selling Through Tough TimesPrioritising the Digital Deto...2020-11-1029 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsHow to Generate Unlimited Content Ideas (Melanie Deziel with Jason Barnard)Melanie Deziel with Jason Barnard at Kalicube Tuesdays
Melanie Deziel talks with Jason Barnard about content creation.
In this episode, Melanie shares a really neat way to ensure you always have ideas for your content strategy. In a nutshell - for each idea there are 10 types of content, and 10 formats... that's 100 opportunities already. Then with repurposing and what Melanie refers to as multiplying, the number of possibilities becomes astronomically large.
So, settle down comfortably and listen to Melanie give you the keys to finding all the content ideas you could ever need :)
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This episode wa...2020-11-0325 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsFinding the Right Agency for your Brand (Joe Koufman with Jason Barnard)Joe Koufman with Jason Barnard at Kalicube Tuesdays.
Joe Koufman talks with Jason Barnard about the tips and tricks of working with marketing agencies.
Brands take on an agency because they are missing capacity or capability. Not enough internal resources, or a lack of skills of the internal workforce. I try to suggest that the brand might simply want an independent, unbiased view,a nd we might consider that as a third reason. But that still falls inside the duo - it's a question of capability.
Agencies are either generalist or specialist, and brands need to be sure to choose...2020-10-2733 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsThe Pratfall Effect (Geraldine DeRuiter with Jason Barnard)Geraldine DeRuiter with Jason Barnard at Kalicube Tuesdays
Geraldine DeRuiter talks with Jason Barnard about the Pratfall Effect
In this podcast Geraldine and Jason talk about how failure can be a sign of a more authentic and endearing person. The pratfall effect is the idea that when a generally successful brand or person fails in some manner, this makes people perceive them more positively. Geraldine expands on that idea, talking about taking that failure or mistake, learning from it and using the lesson learned to improve on future actions. Using previous examples and quite a few recent mistakes by Jason...2020-10-2133 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsHow to Nail Product Positioning (April Dunford with Jason Barnard)April Dunford with Jason Barnard at Kalicube Tuesdays
April Dunford talks with Jason Barnard about how to nail product positioning.
In this podcast, April and Jason talk about how to position both your brand and its products well for your customers. April defines the term positioning and then explains in detail both the 3 styles of positioning in a market and the components of positioning (competitive alternatives, unique attributes, value, customer segments and market category). April goes into depth with Jason on how these components can influence your position and what that means for your business.
What you’ll learn
00:06 Introducing Ap...2020-10-1431 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsSEO Disasters You’ll Want to Avoid (Kaspar Szymanski with Jason Barnard)Kaspar Szymanski with Jason Barnard at Kalicube Tuesdays
Kaspar Szymanski talks with Jason Barnard about SEO disasters.
In this podcast Kasper and Jason talk about how to avoid SEO disasters such as incorrectly migrating your site, failing to correctly build links or even to simply rely on inaccurate tools such as Google Translate. Using his years of experience working with Google Kasper has a mountain of knowledge regarding the pitfalls businesses fall in and how to best they can climb out.
Using examples, he explains how companies made SEO mistakes and how often it is unintentional and also avoidable. He...2020-10-0640 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsWinning the Digital Marketing Game (Duane Forrester with Jason Barnard)Duane Forrester with Jason Barnard at Kalicube Tuesdays
Duane Forrester talks with Jason Barnard about branding in digital marketing.
In this podcast Duane and Jason talk about the importance of building your brand persona and how companies can prepare for the future of search: amongst other things, smaller businesses need to take a good long look at their own branding, their customers' needs, the channels they can realistically leverage... and building their own internal knowledge graph. Stunningly enthralling conversation!
What you’ll learn
00:07 Introducing Duane Forrester00:46 Duane’s Brand SERP02:40 Why does the citation in Duane’s Knowledge Panel differ across...2020-09-2935 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsUsing High Authority SEO for Personal Branding (Dennis Yu with Jason Barnard)Dennis Yu with Jason Barnard at Kalicube Tuesdays
Dennis Yu talks with Jason Barnard about using high authority SEO for personal branding.
Kalicube Tuesdays welcomes the delightful Dennis Yu for its 17th edition.
In this podcast Dennis and Jason talk in depth on how to build a rich personal brand. Along the way they discuss the topic of mentoring young adults in digital marketing and how through these programmes can be nurtured.
With his experience working at Yahoo, Dennis offers a unique insight into how they developed alongside Google.
What you’ll learn
00:20 Introducing Dennis Yu01:01 Rebuilding a brand's presence in...2020-09-2238 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsUpdating Content as an SEO Strategy (Danny Goodwin With Jason Barnard)Danny Goodwin with Jason Barnard at Kalicube Tuesdays
Danny Goodwyn talks to Jason Barnard about updating content as an SEO (Search Engine Optimisation) strategy.
"If I Had More Time, I Would Have Written Less" - Mark Twain
Search Engine Journal launched an SEO strategy based on updating older articles. To keep up with a changing world, and Google's constantly algorithm, updating older content is a must. However, as discussed in this podcast it is important to understand when content should be reused and when it should be removed.
In this podcast, Danny goes into depth on why sometimes it is...2020-09-1536 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsStrategies to Grow Your YouTube Channel (Tim Schmoyer With Jason Barnard)Tim Schmoyer with Jason Barnard at Kalicube Tuesdays
Tim Schmoyer talks to Jason Barnard about growth strategies for YouTube.
For all new creators reaching a goal such as 100,000 subscribers is the driving force behind their videos. However, in this podcast Tim goes onto discuss why asking for people to subscribe in every video might not be the route to success. YouTube's algorithm plays an important role in whether your content will be recommended on the homepage or left alone to be found using the search bar. With 300 hours of video being uploaded to YouTube every minute it is becoming increasingly...2020-09-0838 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsHow to Market an Equity Crowdfunding Push (Jason Fishman with Jason Barnard)Jason Fishman with Jason Barnard at Kalicube Tuesdays
Jason Fishman talks with Jason Barnard about crowdfunding (and more specifically how to market your crowdfunding push). Upon defining the two types of crowdfunding, reward-based and equity crowdfunding Jason informs on how to market to acquire investors online and using traditional media.
Jason B initially suggests that 1000 investors @ $1000 each will probably be less of a headache than 1 investor @ $1M. However, Jason F goes on to explain the complexity of keeping 1000 investors informed and happy whilst maintaining a relationship with 1 investor may also be a struggle.
In this episode of the podcast, Jason F...2020-09-0127 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsSEO Without Link Building (Chase Reiner with Jason Barnard)Chase Reiner with Jason Barnard at Kalicube Tuesdays
Chase Reiner talks to Jason Barnard about his SEO strategy (without link building).
There is so much said and written about PageRank and the importance of inbound links to any SEO strategy. What Chase talks about is whether link building is necessary for an effective for SEO. He then goes onto explains how he manages to build successful SEO strategies without doing any link building.
Chase has amassed a following 37.4k subscribers on YouTube which leads to the discussion of how suggestion based algorithms on YouTube, Facebook and Google are becoming more...2020-08-2539 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsGoogle Discover and Other Push Features (Jes Scholz with Jason Barnard)Jes Scholz with Jason Barnard at Kalicube Tuesdays
Jes Scholz talks to Jason Barnard about Google Discover and other pushy features.
In the space of just a few years Google has gone from a search engine, to an answer engine to an assistive engine, where it aims to predict what we want before we express the need.
Whether or not this is a good thing is definitely up for debate / depends on personal opinion. However, as marketers we cannot afford to ignore this development.
How do these push services work? How can we optimise for them (CAN we optimise for...2020-08-1830 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsConsumer Behaviour and Attention Manageament (David Amerland with Jason Barnard)David Amerland with Jason Barnard at Kalicube Tuesdays
David Amerland talks to Jason Barnard about consumer behaviour.
We all know about consumer behaviour but how many of us have thought about attention management as an approach to influencing it? David and Jason dig down that rabbit hole…
But how can we as marketers manage to do this? We need to look to manage consumers' attention throughout their path to purchase?
Kalicube Tuesdays: Consumer Behaviour and Attention Management With David Amerland.
What you’ll learn
00:41 Introducing David Amerland01:30 Kalicube Tuesday podcast success on Periscope02:15 How quickly following creating this podcast did it s...2020-08-1126 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsThe Knowledge Graph without Wikipedia (Rand Fishkin with Jason Barnard)Rand Fishkin talks to Jason Barnard about removing Wikipedia from the equation when managing the Knowledge Graph.
Many marketers rely on using Wikipedia to get into Google's Knowledge Graph. This approach has multiple issues
it is not appreciated by Wikipedia editorsit isn't helpful to Wikipedia usersit truly is an all-or-nothing tacticit fails if the article is never published, or is quickly deletedit is an unstable 'one trick pony' strategyit hands control of 'facts' about your brand (or personal brand) to Wikipedians
... and then it isn't the only way to get into the Knowledge Graph. There are many, many other routes...2020-08-0451 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsGaining Return on Relationship Whilst Being Good to People (Ted Rubin with Jason Barnard)Ted Rubin with Jason Barnard at Kalicube Tuesdays
Ted Rubin talks to Jason Barnard about RoR (return on relationship).
Ted is famous for his mottos, including 'Return on Relationship' and 'Be Good to People'. In this conversation, he puts these two together in the rough and tumble world of business, aiming to build an audience that truly engages and is truly relevant to your brand and products.
He is also famous for straight talking, so this is a thoroughly interesting conversation that is a bit out of the ordinary.
Kalicube Tuesdays: Gaining Return on Relationship Whilst Being Good to People...2020-07-2828 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsVetting Experts Through the Eyes of Google (Matthew Tenney with Jason Barnard)Matthew Tenney with Jason Barnard at Kalicube Tuesdays
Matthew Tenney talks to Jason Barnard about researching people.
The discussion covers the best ways to use search engines such as Google, the pitfalls and the ways to avoid wasting time vetting the wrong individual.
The single most important takeaway is that you'll do well to evaluate an expert through Google’s eyes.
Matthew and Jason discuss in detail that, when researching, you should think more in terms of entities than authors, or people... and look at those entities from the perspective of how Google perceives their Expertise Authority and Trust (E-A-T).
Du...2020-07-2124 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsYour Business Means Nothing if People Can’t Find You (Ryan Foland with Jason Barnard)Ryan Foland with Jason Barnard at Kalicube Tuesdays
Ryan Foland talks to Jason Barnard about business and marketing.
Truly effective marketing comes down to ensuring people can find your business when they need your products or services. Sounds simple? It is :)
Ryan talks about his concept of the invisible like - a concept I love because it gives encouragement to all of us with our content creation. We then move on to inbound marketing to help people find your business, and specifically appreciating that your employees are one of the best inbound marketing tools you have at your disposal. I...2020-07-1428 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsStanding Out From the Crowd Without Doing Anything Exceptional (Patrick M Powers with Jason Barnard)Patrick M Powers with Jason Barnard at Kalicube Tuesdays
Patrick M Powers talks to Jason (M) Barnard about personal branding.
In what turns out to be a wonderful conversation mostly about making the most of what you have. You don't need anything spectacularly special to stand out from the crowd. Small differences make all the difference when it comes to both personal and commercial relationships.
Much of it is keeping people engaged, whether on or offline…. but most of all, embracing what makes you different and expressing it intellignetly.
Amazing stuff. Makes 100% sense. I'm all on board.
What you'll learn
02:00 Wh...2020-07-0728 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsThe Golden Age of Influence Has Started Where is it Heading? (Neal Schaffer with Jason Barnard)Neal Schaffer with Jason Barnard at Kalicube Tuesdays
Neal Schaffer talks to Jason Barnard about influencer marketing.
There’s a lot of buzz around influencer marketing right now. Even I hear it! Neal explains what is happening, with a particular focus on social media. Awesome !
We start with a conversation about drummers, then quickly get onto the topic we initially intended to talk about: influencer marketing. First thing an influencer should do is optimise their personal Brand SERP. They need to own that Google result.
Next, social media marketing. Social media is all about being personal, relatable and emotional. Remember, so...2020-06-3026 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsIt’s easy Enough to Sell Retaining Customers is the Hard Part (David Avrin with Jason Barnard)David Avrin with Jason Barnard at Kalicube Tuesdays
David Avrin talks to Jason Barnard about customer retention.
Personally, I have never found selling to be easy. It can often be a costly and slow process. But all that time and cost is wasted when you lose the client after that first purchase.
Too many companies focus too much on on acquisition, and not enough on retention. Retaining clients is a challenge, but a challenge well worth taking on and doing properly.
David promises to explain the problems, but also suggest solutions. How you can best approach the challenge of retaining...2020-06-2327 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsThe Untapped Benefits of YouTube Most of us Miss (Bengü Atamer with Jason Barnard)Bengü Atamer with Jason Barnard at Kalicube Tuesdays
Bengü Atamer talks to Jason Barnard about YouTube.
I talked with Aleyda Solis about optimising videos for YouTube. That was awesome.
But here we're looking at additional, less obvious optimisations you can apply to your YouTube Channel (including monetisation).
YouTube is the second largest search engine network ranked just below Google.com and yet a lot of us don’t know just how beneficial it can be for our business.
Take a dive into the endless opportunities available on the YouTube platform and how you can implement winning strategies to optimise your video...2020-06-1625 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsStrategic Live Streaming for Business Development (Dr Ai Addyson-Zhang with Jason Barnard)Dr Ai Addyson-Zhang with Jason Barnard at Kalicube Tuesdays
Dr Ai Addyson-Zhang talks to Jason Barnard about live streaming.
Live streaming is becoming more and more popular. But few people are using the format effectively.
Dr Ai Zhang is one of the pioneers of the format, and one of the foremost experts of leveraging business value from live streaming.
In this episode she talks about platforms for live streaming – LinkedIn, YouTube, Periscope, Twitter, Facebook… and how to leverage them for pre and post promotion. She gives a seemingly never-ending series of astonishing insights – most of which I will be using on thi...2020-06-0929 minFastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsI Have a Podcast but Nobody is Listening Now What? (James Mulvany with Jason Barnard)James Mulvany with Jason Barnard at Kalicube Tuesdays
James Mulvany talks to Jason Barnard about podcasting.
Wonderful conversation with James - loads of helpful advice about promoting podcasts (most of which I now need to take), plus some short and enjoyable meanders into some delightful anecdotes
He's done more podcasting than I have had hot dinners (or something like that). So I will be asking the questions that will get him to help me understand how to better build my podcast audience. And I suspect that will spill over into building an audience around a brand with any type of...2020-06-0225 min