Jason Bradwell - Podcast Details

Shows

Masters of MarketingElevating Your B2B Marketing Strategy with Podcasting - with Jason Bradwell Join us in this episode as we delve into the world of B2B marketing and podcasting with Jason Bradwell, Founder of B2B Better. Discover how Jason's journey across global tech companies led him to pioneer a new approach to marketing through podcasting. From leveraging thought leadership content to maximizing ROI, learn actionable strategies to elevate your B2B marketing game. Don't miss out on valuable insights that could revolutionize your marketing strategy! Key Topics: The evolution of B2B marketing in the digital age Unleashing the...2024-04-2423 min

B2B BetterRanking The 3 Major Content Distribution Buckets w/ Justin Simon [PODCAST SWAP]Got something special for you this week - a podcast swap! I always say that running a successful podcast is 40% creation and 60% distribution. And if there's someone who knows anything about effectively distributing content - it's Justin Simon. Host of the Distribution First Podcast and Founder of a consulting firm that specialises in helping B2B brands build content strategies with distribution at their core, Justin is someone I deeply respect. So, when I listened to his recent episode on ranking the three major content distribution buckets - I had to find a...2023-12-0522 min

B2B BetterHow To Reimagine Marketing in Legacy Industries (Through Media) w/ Neil WeaverMe and Neil Weaver - Content Creator and Editor at Modo Energy - dive into the challenges and strategies of modernising marketing in industries traditionally resistant to change. We talk about Modo's approach to content marketing, specifically its play into building a media brand. Key discussions include: The intersection of sales and marketing at Modo and the collaborative effort to produce customer-centric content.The effectiveness of video content and podcasts in storytelling and audience engagement.Challenges in measuring content marketing success and aligning with business objectives.Modo's future plans, including a rebranding effort and...2023-11-2838 min

B2B BetterHow to Use AI for Marketing Strategy, Not Just Execution w/ Meghan Keaney AndersonIn this episode, I speak with Meghan Keaney Anderson, VP of Marketing at Jasper. We met on stage at SaaStock in Dublin and had a fascinating conversation on the application of AI in marketing strategy. Sure, we all know how to whip up a blog post or create an image of a duck playing the trumpet. But can artificial intelligence help us with budgeting, competitive analysis, developing strategic insights, and journey mapping? That's what we set out to answer. What I love about this interview is the importance Megan places on...2023-11-2124 min

B2B BetterHow to Get 25 Million Podcast Downloads w/ Nathan LatkaIn this episode, I speak with Nathan Latka, CEO of FounderPath. We met on stage at SaaStock in Dublin and had a fascinating conversation on his journey to create a podcast that is listened to by tens of thousands of SaaS professionals each and every month. Nathan's show - SaaS Interviews with CEOs, Startups and Founders - recently hit the 25 MILLION download mark over 3,300 total episodes. It's a masterclass in consistent, high-quality execution. We also talked at length about why getting people to disagree with you is a driver for audience...2023-11-1433 min

B2B BetterHow to How to Rethink Trade Shows for Real ROI w/ Leslie Venetz**Thanks to Hubspot for sponsoring this episode.** Today, I spoke with Leslie Venetz, Founder of Sales Team Builder. It's budgeting season, and you know what that means! Marketers across the globe are sitting down to try and figure out whether spending a six-figure sum on a booth at a trade show is still a good idea. Especially when that booth has historically yielded little to no ROI. There has to be a better way, right? That's what Leslie and I try to answer. We sat down to discuss why...2023-11-0737 min

PREP Athletics Basketball PodcastHear From A Division 1 Referee Who Is Also A Parent To A Prep School Athlete feat. Jason BradwellIn this week’s episode we welcome Jason Bradwell. Jason is a former college football player who is now a Division 1 basketball referee. We discuss why he got into this job, the differences in levels and tips for players, coaches, and parents. Jason also has two sons who played basketball at prep schools. He shares how they initially found schools and ultimately their process on choosing each one. Jason's older son went on to play D1 at Penn and his younger son is currently at Winchendon School under Coach Kevin Kehoe. Jason also runs the Northeast Prep Sc...2023-09-0447 min

B2B BetterHow to Collaborate with Partners to Grow Your Podcast w/ Lauren LynchIn this episode, I speak with Lauren Lynch, who previously was Director of Marketing at Set Solutions, a Trace 3 company. We had a really interesting conversation on a strategy she deployed to both fund and grow a popular podcast with IT professionals by leveraging 'Marketing Development Funds' - i.e. budget she was awarded through reseller agreements to run promotional campaigns. Lauren went right back to the start of the initiative, from how she got started, won buy-in from the C-suite, looked beyond downloads as a success metric and discovered new, unique ways of driving...2023-08-3132 min

B2B BetterHow to Do Customer-led Growth w/ Georgiana LaudiIn this episode, I talk to Georgiana Laudi, Co-founder of Forget the Funnel. We talk about why the conventional marketing funnel is fundamentally broken (so stop using it) and what needs to take its place - actually talking to customers to figure out what they need and how to build a strategic plan that moves the needle. Gia also shares a step-by-step breakdown of her Customer-led Growth Framework, developed alongside Co-founder Claire Suellentrop, how to gather insights when actually getting a client on the phone is impossible, and what customer discovery looks like in startup ve...2023-08-1627 min

B2B BetterHow to Create Compelling B2B Content w/ Amanda NatividadIn this episode, I talk to Amanda Natividad, VP of Marketing at SparkToro. We talked about how to think about modern-day content marketing in B2B - from figuring out what your audience cares about (even without talking to them) to scaling a content programme on a shoestring. Amanda also shared her thoughts on whether ChatGPT will soon drive us all out of a job. (Hint - it won't) This is a must-listen for anyone who cares about creating unique, differentiated content that customers actually care about. Thanks to...2023-07-0628 min

B2B BetterHow to Become a Media Company w/ Andrew DaviesIn this episode, I talk to Andrew Davies, CMO of Paddle. We talked about the recent launch of Paddle Studios - the premier new media platform for SaaS leaders - and why it exists, how the team develops, tests and ships new ideas using a 5-step framework, and how much Netflix inspired the final product. This is a must-listen for any B2B brands who have ever asked themselves "Should we build a media company?" Thanks to my friends at Sopro for sponsoring this episode. You can download their State of Prospecting 2023 report...2023-06-2031 min

B2B BetterHow to Design a Category for Your Brand w/ John RougeuxIn this episode, I talk to John Rougeux, Partner at Category Design Advisors. We talked about what category design ACTUALLY means in B2B, the eight levers to pull to build a business that is radically different, and how to think about category design against company positioning. You can learn more about John at www.categorydesignadvisors.com And the Christopher Lochhead article we referenced can be found here: https://categorypirates.substack.com/p/8-category-levers-how-to-build-a *** Have you thought about launching a podcast for your brand but aren’t su...2023-06-1423 min

Breaking B2B - B2B Marketing & Demand Generation Podcast#326 How To Use Podcasting As An ABM Tool - Jason Bradwell► Why podcasting should be considered for ABM (Account Based Marketing) ✔ Jason Bradwell is Host of B2B Better Podcast and Founder or B2B Better 🎧 Have a listen to Jason & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 The pro’s podcasts provide over other content types 👉 What types of podcasts exist and how each can help companies? 👉 How to put this into play for your business a step-by-step? 👉 MVP setup needed? 👉 How to ensure it drives qualified leads and revenue JASON...2023-05-2942 min

B2B BetterHow to Build an MVP Marketing Strategy for Startups w/ Lucy HeskinsIn this episode, I talk to Lucy Heskins, Founder of Oh Blimey. We talked about the components of an early-stage marketing strategy, how to acquire your first paying users and whether your first hire should be in-house or outsourced. This is a must-listen for startup founders or first marketing hires stuck on where to focus time, energy and resources. *** Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to cr...2023-05-2429 min

B2B BetterQ&A on Building a Podcast for Your B2B CompanyRaw, authentic, slightly tired... no, this is not the description of my upcoming country album. In this episode, I take the microphone solo for an (almost) non-stop brain dump on a bunch of questions that have been asked by my podcast clients over the last few months. What's covered: How do I overcome my fear of hosting a podcast? What metrics should I measure when producing a podcast? Do you have a favourite podcast? What is it? How do I generate customer insights from my podcast series? What does an MVP podcast tech stack...2023-05-1732 min

The Sticky CMOThe CMO Paradox: w/B2B Better Founder Jason BradwellCompanies need an in-house CMO. Or do they? Joining this week is Jason Bradwell, fellow podcast host and founder of marketing agency B2B Better. Jason reveals everything you need to know as a CMO - and also reveals tips for those looking to make the climb AND for companies looking to hire one. We cover the key differences between fractional CMO (like Jason himself) and in-house CMO, indispensable insights for creating a valuable podcast for your listeners and your bottom line, and why marketing needs ‘a seat at the table’. Jaso...2023-05-0224 min

Marketing PowerupsJason Bradwell's A2E framework to better prioritize marketing ideasYou get an IDEA. You get an IDEA. Everyone gets a marketing IDEA! The problem is that ideas are a dime in a dozen. There are A LOT of ideas out there.With limited time, budget, and resources, what should your marketing team focus on?That’s where prioritization frameworks like Jason Bradwell’s A2E come in."The A2E framework is a document that's designed to help marketing teams evaluate the value of an idea, help give them focus, and to set context for reviewers and other stakeholders within the organization. To...2023-04-2831 min

Marketing PowerupsJason Bradwell's A2E Prioritization Framework for MarketingYou get an IDEA. You get an IDEA. Everyone gets a marketing IDEA! The problem is that ideas are a dime in a dozen. There are A LOT of ideas out there.With limited time, budget, and resources, what should your marketing team focus on?That’s where prioritization frameworks like Jason Bradwell’s A2E come in."The A2E framework is a document that's designed to help marketing teams evaluate the value of an idea, help give them focus, and to set context for r...2023-04-2831 min

B2B BetterHow to Produce an Owned Event: Tips from SaaSOpen w/ Danielle MesslerIn this episode, I talk to Danielle Messler, Head of Marketing at Founderpath. She recently produced SaaSOpen - a 500+ person conference in New York that brought together the best and brightest from the world of software. We talked about why a brand would decide to host their own conference, how to develop (and protect!) a killer content programme, and what it means to deliver a 'defining moment'. This is a must-listen for marketers responsible for putting on owned events for their company - whether it's for 10 people or 1,000. *** I’m...2023-04-1323 min

B2B BetterHow to Produce Webinars That Don't Suck w/ Mark KilensIn this episode, I talk to Mark Kilens, CMO of Airmeet. We broke down how to create a webinar programme that doesn't make your mother want to cry with boredom. From how to structure a series to knowing what characteristics a killer host should exhibit - this is a blueprint on how to stand out from the 1,000s of terrible live video shows out there. *** I’m developing a packaged service to help B2B brands create, produce and distribute their own podcast in under 8 weeks. Includes full end-to-end support - ide...2023-04-0423 min

B2B Content StrategistWhy It’s Time for B2B Marketers to Rethink the Status Quo with Jason BradwellB2B organizations can be separated into two camps. Those born in the digital age and the others... These two camps approach marketing in different ways and, says Jason Bradwell, Founder of B2B Better – for the second group, there’s a need to evolve or they will become extinct. Jason joins host Amy Woods on this episode of the B2B Content Strategist podcast to talk about helping companies rethink the status quo when it comes to their marketing strategies. They also discuss the best ways to make your content stand out from the crowd, how to str...2023-04-0440 min

B2B BetterHow to Apply D2C Best Practices to Your B2B Marketing Strategy w/ Tina DonatiThis interview is a bit different to other episodes of B2B Better. If you are a regular listener to B2B Better it would mean the world if you could share your feedback on whether you prefer the new format or not. Just send me an email - jason@b2b-better.comAnd if you’ve never listened to the podcast - this would be the episode to start.I’m pretty proud of it. ***In this episode, I sit down with Tina Donati, direct-to-consumer and eCommerce expert...2022-09-2317 min

B2B BetterHow a Roofing Specialist Grew Its TikTok Following by 300% in Eight Weeks w/ VILPEQuick one before we get into the usual pleasantries… This interview is a bit different to other episodes of B2B Better. More guests, more narrative, more music. More… quality (in my humble opinion) If you are a regular listener to B2B Better it would mean the world if you could share your feedback on whether you prefer the new format or not. Just send me an email - jason@b2b-better.com And if you’ve never listened to the podcast - this would be the episode to start. I’...2022-09-0817 min

B2B BetterHow to Think About Marketing After Your Company Has Been Acquired w/ Jason BradwellWe're doing something a little different this week and sharing an interview where I'm sitting on the other side of the microphone for once. Alex Price, Founder of FINITE and Managing Director of Digital Experience at Clarity, asked me for my hard-won wisdom on running a marketing operation through an acquisition in B2B a few years back.We talked about when and how to break the news to employees, best practices around aligning two brands across a shared vision and how marketing leaders can best work with investors. You can catch other...2022-08-3041 min

The Content Cocktail HourExploring the Disconnect Between Marketing and Sales and How to Improve It with Jason Bradwell Jason Bradwell returns to the podcast to explore the disconnect and erosion between sales and marketing. Making B2B marketing less boring is Jason's goal as the host of the podcast "B2B Better" and the creator of the "B2B Bite” newsletter. To provide the best possible customer experience, sales and marketing teams must collaborate rather than compete. 0:00 Introduction 1:10 Conversation with Jason 2:08 Topic of conversation 8:55 Real life example 11:10 Why outdated marketing persists 18:00 Revenue teams 21:40 Role of marketer 25:10 Information sharing 28:19 Connect with Jason 29:11 Outro Follow The Ju...2022-07-2200 min

PR 360Creating a Better B2B Strategy with Jason BradwellIn This Episode…In this week’s PR 360, we talk with Jason Bradwell about audits, formulas, tea, content, social media, and the transparency culture. A little about Jason: Jason Bradwell is on a mission to prove that B2B marketing doesn't have to be boring. With over a decade of experience working at private equity-backed and bootstrapped brands, he has built marketing functions from the ground up that have led to multi-million-dollar exits. Jason hosts B2B Better, a podcast on how companies can use marketing to navigate significant moments of change, and write...2022-07-1331 min

The Marketing Millennials91 - How Jason Bradwell is Fixing B2B MarketingB2B marketing is broken. Why? Because brands often get their priorities all wrong. Jason, Senior Director at Deltatre, is working to fix it.From failing to hit the bottom line, to waiting too long to start marketing, the whole process can be tough to crack. But Jason is a passionate B2B marketer and is helping brands build audience.Daniel and Jason get into why audience building is the last competitive marketing advantage left, how to take the first step on your B2B strategy journey, and leveraging TikTok.2022-06-2337 min

B2B BetterHow to Pivot a Marketing Strategy to Tackle a New ICP w/ Jeremy MoserIn this episode, I sit down with Jeremy Moser, CEO of uSERP.We talk about his recent acquisition of Wordable - a document export and publishing tool - and how he has pivoted its marketing strategy to go after a completely new ICP. Jeremy shares a few early results and breaks down a step-by-step beginner SEO strategy. Timestamps:09:20 - Who was Wordable's ICP pre-purchase 11:25 - Who are you targeting today?13:17 - How was the product marketed pre-acquisition and how have you adapted your marketing to t...2022-06-0533 min

B2B BetterHow ProfitWell's Media Strategy Contributed to its $200m AcquisitionQuick 8-minute solo episode on how ProfitWell's media-first marketing strategy contributed to its recent acquisition by Paddle to the tune of $200m smackaroos. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll...2022-05-2608 min

B2B BetterHow to Scale Community from Startup to IPO w/ Christina GarnettIn this episode, I sit down with Christina Garnett, Senior Marketing Manager, Offline Community & Advocacy at Hubspot. We talk about scaling a community from startup to IPO, how to maintain engagement quality and the basic makeup of a customer advisory board that feeds company growth. Christina and I also talk about #MarketingTwitter and our thresholds for hitting that block button. Timestamps:01:44 - When do you block on Twitter?05:04 - How does community scale with a business?11:57 - What does the make up of...2022-05-1144 min

B2B BetterHow to Build a Marketing Strategy and Raise a Seed Round w/ Sonia BaschezIn this episode, I sit down with Sonia Baschez, Head of Marketing at Atmos. Sonia shares her story as one of the first full-time hires at the construction company and how she set about building a marketing strategy that Atmos raise a $4m Seed Round in 2020. This includes going unexpectedly viral at the start of the pandemic, leveraging the power of local media, and how to go about establishing credibility with no case studies. Timestamps:0:56 - Who are you and what do you do?2:27 - What...2022-04-2527 min

B2B BetterHow to Build a Community Moat in a Startup w/ Sara OttIn this episode, I sit down with Sara Ott, Head of Community Experience at Hound.We talk about why community is a good hedge for B2B companies in the face of changing buyer behaviour, how to build and run an effective ambassador programme, and what a one-person marketing strategy looks like. Sara also shares her thoughts on why introverts can make some of the best community managers around. Timestamps:01:24 - Who is Sara Ott?03:44 - How she ended up at Hound04:24 - W...2022-04-1335 min

B2B BetterHow to Pivot an In-Person Event to Remote w/ Shaun ColeIn this episode, I sit down with Shaun Cole, Co-Founder and Account Director at Born Agency.He shares an excellent case study around how to pivot an idea in response to change. Working with Ecophon, a manufacturer of acoustic panels, Shaun and his colleagues delivered an internal marketing campaign focussed on boosting morale while working remotely. Shaun also shares his experience in hiring new staff during the great resignation and what it takes to build something memorable. This episode is a must-listen for B2B marketers looking for inspiration on how to do b...2022-03-3030 min

B2B BetterHow to Prepare Your Marketing Strategy in Advance of Raising a Seed Round w/ Charlie O'DonnellIn this episode, I sit down with Charlie O'Donnell, Founder and General Partner at Brooklyn Bridge Ventures.He shares his experience as a VC evaluating hundreds of potential deals and the role marketing plays in his decision-making. This episode is a must-listen for early-stage companies who want to get their marketing on point as they approach their pre-seed or seed round,We covered: 02:32 - Who is Charlie O'Donnell?06:27 - What is Brooklyn Bridge Ventures?08:32 - Getting a VCs attention as an early-stage Founder13:48 - Founder-led community events + convincing...2022-03-1740 min

B2B BetterHow to Manage Marketing When Your Company is Acquiring Another w/ Isabelle PapouliasIn this episode, I sit down with Isabelle Papoulias, CMO at MediaflyShe shares her experience of leading the marketing strategy around an acquisition, how to define go-to-market messaging that resonates with customers and why it's so important to ask the tough questions early on. This episode is a must-listen for any B2B marketers sitting on the side of an acquirer and wondering just how the hell to make a splash. You can follow Isabelle here. Thanks to my friends at Remote for sponsoring this episode. Any company that helps c...2022-03-0336 min

B2B BetterHow to Rebrand Your B2B Company w/ Robin BodicoatIn this episode, I sit down with Robin Bodicoat, Head of Marketing at Touchlight. He shares an amazing story of a two-year-long project he led at his former company, Quotient Sciences, which saw Robin bring together five global business units with completely different identities and cultures under one cohesive brand.This episode is a must-listen for any B2B marketers tasked with leading a rebrand - the more complex, the better. You'll learn how to manage the expectations and emotions of all stakeholders, and get buy-in across all levels of the organisation to...2022-02-1236 min

B2B BetterHow to Run Marketing Through an IPO w/ Renette YoussefIn this episode, I sit down with Renette Youssef, Chief Marketing Officer of Velo3D. She shared the story of when the company went public via SPAC last year - and the journey leading up to the moment where Renette and her team rang the NYSE bell. We discussed what marketing expectations Velo3D's investors had for the listing, what strategy Renette deployed to meet them, and how the team maximised the impact of the day itself.Renette also shared some insights on the role of PR across a company's lifecycle. T...2022-02-0335 min

The Content Cocktail HourMQLs still matter: Commentary on Jason Bradwell's article Brett and Jonathan dedicated an episode to discuss Jason Bradwell’s latest newsletter article, Why MQL’s Still Matter and How to get them (MQL=Marketing Qualified Lead). Finding leads is a necessary evil of marketing, but it doesn’t have to be evil. It is important to decipher passive leads from active leads and let customers come to you in their own time. Nobody wants to feel manipulated, tricked, or forced into a business relationship. Modern-day marketers have to find ways to “capture” leads without making them feel like Pokemon. 0:00 Intro 1:05 Conversation with Jonathan 4:40 Jason’s newsl...2022-01-2400 min

B2B BetterHow to Navigate Moments of Change w/ Faaiza RamjiIn this episode, I sit down with Faaiza Ramji, Founder of On Purpose. We talked about building brand and marketing strategies in non-SaaS businesses, navigating big moments of change and how finding that 'transformational idea' is like catching lightning in a bottle. You can follow Faaiza here.Or visit the On Purpose website here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.s...2022-01-1341 min

Market Mentors46. Series 2 | Ep 9 How to Become a Better B2B Tech Marketer, with Jason Bradwell, Senior Director, Group Marketing and Communications at DeltatreB2B tech marketers today face an almost endless selection of technologies, tools, channels, and tactics to navigate on a daily basis. When we also consider the pressure to deliver almost-immediate results in a start-up environment, things can sometimes feel slightly overwhelming. Thankfully, this week’s guest has some valuable advice to help ease those challenges.In this episode, Jason Bradwell talks with Matt Dodgson about a strategic approach to B2B tech marketing which will help set you up for success.They cover;How difficult is it being a stand alone mar...2022-01-0430 min

B2B BetterHow to Create B2B Messaging That Converts w/ Diane WireduIn this episode, I sit down with Diane Wiredu, Messaging Strategist and Conversion Copywriter, and the founder of Lion Words.Drawing on her real-world experience in the world of B2B SaaS, Diane broke down the step-by-step approach she takes with clients on how to establish an on-page messaging hierarchy that tells a story and drives results.She also shared the #1 reason where companies fall short in delivering effective, cut-through messaging. This episode is a must-listen for B2B marketers who are (re)building their brand's website and want to set themselves up fo...2021-12-0237 min

B2B BetterHow to Master Developer Marketing w/ Ronak GanatraIn this episode, I sit down with Ronak Ganatra, VP Marketing at GraphCMS. We covered a topic everybody working in technology needs to understand - developer marketing. From what personal characteristics of developers should influence your strategy to the most effective channels in reaching more technically-minded buyers, this episode is a masterclass in building trust with a hard-to-win-over audience segment. Ronak also shares his advice for non-developer marketers who are tasked with creating technically-focussed content. You can follow Ronak on Twitter here. Visit his website here. Or check out...2021-11-2540 min

B2B BetterHow to Drive Growth in B2B (and Optimise for MQLs) w/ Marc ThomasIn this episode, I sit down with Marc Thomas, Head of Growth at Powered By Search. We covered a lot of the BIG questions faced by B2B companies - from what the best marketing teams are doing to drive growth to whether there's any point in optimising your strategy for MQLs.(hint - there is)This episode is a must-listen for early-stage B2B organisations looking for actionable demand-gen they can put into practice today. You can follow Marc on Twitter here.Thanks to my friends...2021-11-1845 min

B2B BetterHow to Give More Than You Take in B2B Social w/ Danielle GuzmanIn this episode, I sit down with Danielle Guzman, Head of Social Media at Mercer. We broke down B2B social strategy into a 40-minute masterclass - from how to set the right objectives at the start of the year to finding the right balance between paid and organic. Danielle also shared her thoughts on the biggest untapped social media opportunity for brands in 2022. This episode is a must-listen for early-stage B2B organisations who want to know how to develop a social media strategy that cuts through the noise. You can...2021-11-1148 min

B2B BetterHow to Find Your Target Audience Online w/ Breezy BeaumontIn this episode, I sit down with Breezy Beaumont, Head of Growth & Marketing at Correlated. We broke down how marketers can find out where their customers are hanging out online from a cold start, the most common pitfalls around activating a new channel and how to avoid them, and the best way to handle an exec that wants you to invest in an idea that you think won't work. This episode is a must-listen for early-stage B2B marketers looking for advice on where to spend their time, energy...2021-11-0426 min

B2B BetterHow to Think About the Marketing Funnel in B2B w/ Amanda NatividadIn this episode, I sit down with Amanda Natividad, Marketing Architect at Sparktoro. We had a great, free-flowing conversation on everything from breaking into marketing as a career, the blurring lines between B2C and B2B marketing and how to create high-value content programme. Amanda and I also dived into the role of the conventional marketing funnel and why measuring leads may be a distraction from answering the question - is marketing making an impact? You can follow Amanda here.Thanks to my friends at Remote for sponsoring this episode...2021-10-2842 min

B2B BetterHow to Set Creative (and Achievable) GoalsFlying solo this episode. I talk about the antidote to curing marketing departments that are risk-averse, creatively stunted and ill-equipped to handle evolving B2B buyer behaviours - more creative goal setting. This episode is a must-listen if you're obsessed with generating demand for your company tomorrow, not just capturing what exists today. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.com 2021-10-2111 min

B2B BetterHow to Build an Enterprise Content Framework on a Startup Budget w/ Grace BaldwinIn this episode, I sit down with Grace Baldwin, Content Strategist. We dived into her work on building an enterprise-scale funnel framework at Hiber. Built according to Eugene Schwartz's copywriting classic '5 Stages of Awareness', this episode is a must listen for B2B professionals looking to create a content system that nurtures leads so they're ready for sales. You can follow Grace here.Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one...2021-10-1439 min

B2B BetterHow Can PLG Work Alongside an Inbound Strategy? w/ Jorge SotoIn this episode, I sit down with Jorge L Soto, Head of Content & Community at Reprise. We dived into a marketing discipline I'm the least familiar with but most eager to learn - product-led growth. Jorge went back to the basics to explain the core components of a PLG strategy, how it can complement more traditional inbound/outbound marketing efforts, and why marketers should get cosy with their product teams to have the best chance of success. This episode is a must-listen for B2B professionals who want a 101 on product-led growth. You...2021-10-0745 min

B2B BetterHow to Create Video Content B2B Buyers Want to Watch w/ Ethan BeuteIn this episode, I sit down with Ethan Beute, Chief Evangelist at BombBomb.We dived into why video is the most effective medium to convey a one-one/one-to-few marketing message, how to equip your colleagues to produce their own high-quality videos and why marketers should focus on the unscalable when building a video strategy. Ethan also shares his tips on how to convince sceptical sales colleagues to get in front of the camera - which I can tell you, is really, really hard. This episode is a must-listen for B2B professionals who wa...2021-09-3042 min

B2B BetterHow to Build Credibility When You Don't Have Any Customers w/ Brook PerryIn this episode, I sit down with Brook Perry, VP Marketing at 'nuffsaid. We dived into marketing at a startup that's still in stealth, finding opportunities to surprise and delight, and establishing credibility when you haven't got any customers you can point to in a conventional case study. Brook also shares her philosophy on treating content like a product and the success her team found in launching a 2.0, a print magazine for customer success professionals. This episode is a must-listen for B2B professionals building a marketing strategy from scratch and looking for...2021-09-2341 min

B2B BetterHow to Run a Virtual Event That Doesn't Suck w/ Lisa RileyIn this episode, I sit down with Lisa Riley, Senior Vice President and Head of Global Events at Forrester.We dived into how to run a virtual event that cuts through all the noise, how to retain attention and avoid 'Zoom fatigue', and how to replace the face-to-face networking experience online. Lisa also shares her thoughts on the return of in-person conferences and the changing expectations of event sponsors.This episode is a must-listen for B2B professionals who need to know how to plan, promote and run more effective virtual events. 2021-09-1644 min

B2B BetterHow to Create Great Buyer Personas w/ Adrienne BarnesIn this episode, I sit down with Adrienne Barnes, Founder of Best Buyer Persona.We dived into what exactly a buyer persona is, why so many of them are absolute rubbish, and how to create one that actually makes your marketing more effective. Adrienne also shares her advice on how to present a buyer persona to different folks within your organisation, from fellow communicators to the CEO. This episode is a must-listen for B2B professionals who need guidance on how to make their marketing more effective. You can follow Adrienne...2021-09-0939 min

B2B BetterHow to Think About Using Fear in B2B Messaging w/ Andra ZahariaIn this episode, I sit down with Andra Zaharia, Content Marketing Specialist for cybersecurity companies. We dived into the unique marketing challenges facing an exploding sector, the role of fear in security storytelling and how to find the balance between education and entertainment.Andra also shared what career opportunities exist in her industry for content marketers looking for a new challenge. This episode is a must-listen for B2B professionals working in cybersecurity who need advice on how to create effective content. You can follow Andra here. 2021-09-0237 min