Shows
Podcasting Strategy SimplifiedElevate Your Podcasting Strategy With This Masterclass of Advice w/ Courtney ReimerWhat happens when two podcast strategists collaborate? Well...as Kenny Bania on Seinfeld would say: "Gold, Jerry...GOLD!"It's Episode 84 of Podcasting Strategy Simplified and in this installment, I'm sharing the mic with my podcasting strategy twin, Courtney Reimer. Courtney is the brainchild behind Sounds Great Create Podcast Strategy, the host of a new podcast known as Talking The Talk, and a certified badass in the podcasting space - bringing over 20 years of experience to the table with work at Audible and Spotify as part of her resume. This episode ended up being a...
2026-04-2356 min
Podcasting Strategy SimplifiedClient Spotlight: Diving Deep Into Strategy and Coaching w/ Jessica Zeff (#83)Podcasting isn't easy. But it doesn't need to be complicated either. This is advice I share with you every episode, as well as impart on my clients in far more detail as we work through strategy planning, production workflows, coaching sessions, and growth initiatives.In this special Client Spotlight episode of Podcasting Strategy Simplified, you're getting an up-close look at what it's like to work with me as a coach, mentor, and strategist - right from the mouth of one of my clients!Today, I'm sharing the mic with Jessica Zeff, founder of S...
2026-04-1640 min
Podcasting Strategy SimplifiedDo Guests Negatively Impact Your Podcast's Results? What You Need to Know (#82)It probably sounds crazy to even ask this question, but let's do it anyway: Does featuring guests on your podcast actually hurt your efforts?Well...it's not a simple yes or no. The answer comes down to many factors.In Episode 82 of Podcasting Strategy Simplified, I'm diving into this subject and bringing you answers to this burning question. After consuming this episode, you'll understand:✅ When it makes sense to feature guests on your podcast✅ When it makes sense to keep guests away from your podcast✅ How to...
2026-04-0931 min
Podcasting Strategy SimplifiedHow to Choose the Right Podcast Type For Your Brand (#81)On Episode 80 of Podcasting Strategy Simplified, I talked about the importance of defining your Why.And one of the big things you discover when you do this effectively is discovering what type of podcast you should produce. Today, on Episode 81, I want to dive deeper into this.Based on the goals you've set and the time you have at your disposal, leaning into the right podcast type can make or break the results you achieve. Producing a podcast that doesn't connect with your brand goals will ultimately lead to burnout and po...
2026-04-0238 min
Podcasting Strategy SimplifiedThe Most Important Aspect of Your Podcasting Strategy Explained (#80)Your podcasting strategy will undoubtedly feature many moving pieces. When these pieces work together in harmony, an engaging, purpose-driven podcast is profit. But too often, creators put the cart in front of the horse, expecting massive results after taking shortcuts to get things in motion. And after 11+ years in this game, I can tell you...that simply won't fly.There's a very fundamental element that all new podcasters need to establish before they press record, before they design their cover art, hell...before they even name their show.And that's what I'm diving i...
2026-03-2630 min
Podcasting Strategy SimplifiedWill Your Podcast Fail Without Effective Messaging & Positioning? (#79)In the early stages of building your podcast strategy, there are many items to consider. But one of the most important aspects that cannot go overlooked is your messaging and positioning.What is your podcast's primary purpose?Who is your podcast's target consumer?How will you make an impact on your audience and get them to take action?If your podcast lacks effective messaging and positioning, it will struggle to serve its intended purpose. From this comes an inability to grow your audience base, gain followers on other platforms, and generate leads for s...
2026-03-1940 min
Podcasting Strategy SimplifiedWhen Does It Make Sense to Monetize Your Podcast? (#78)EDIT: 11:06 - Joe Rogan was paid $100 MILLION by Spotify, not $100,000 as I accidentally stated. My bad.__________________________Generating revenue from your podcast is most likely one of the top priorities on your podcasting To Do List. Naturally, getting something back from the time and effort you're pouring into your show is important. But it's even more important to realize that monetization exists on multiple levels. And thinking you're going to get a massive payday the moment you publish your show simply isn't realistic.In Episode 78 of Podcasting Strategy Si...
2026-03-1226 min
Podcasting Strategy SimplifiedHow to Simplify Your Podcast Episode Flow (#77)What is Episode Flow?Simply stated, it's the way your podcast flows for a listener or viewer from the second they press play until the very end of the episode.Episode Flow ie extremely important, yet overlooked and underutilized by many podcasters. Too often, creators inadvertently put roadblocks and obstacles in the way of the content consumers show up for. Items like:Huge ad blocks to start the podcastLong-winded pre-recorded introsHefty monologues about the upcoming episodeBios read verbatim from a website or one-sheet"Housekeeping" on items completely unrelated from the show...
2026-03-0532 min
Podcasting Strategy SimplifiedHow Does Apple Podcast's New HLS Video Feature Impact Your Podcasting Strategy? (#76)Apple has flipped the podcast world on its head with its announcement of video podcasting coming to their platform. This technology is known as HLS (or HTTP Live Streaming if you're not into the whole brevity thing) and will allow users to seamlessly switch from audio to video and vice versa without skipping a beat.It will also feature dynamic ad insertion, but that's information I'm not going to dig into until I have to (i.e., when the service is actually live).What does this mean for podcasting? What does this mean for you?
2026-02-2621 min
Podcasting Strategy Simplified11 Lessons I've Learned In 11 Years of Podcasting (#75)It was February 5th, 2015 when I first pressed record and put together my very first podcast episode. And while that experience did not produce the smoothest of final products, it did reignite a fire inside me...one that told me the podcast medium was where I was meant to exist.Fast-forward to today, and I couldn't be more "all in" when it comes to podcasting. As you've discovered, I have my own podcast, I started a business focused on podcast strategy and efficient production, I'm partners in building a podcast community and annual conference (Empowered Podcasting), and...
2026-02-1929 min
Podcasting Strategy SimplifiedThinking About Rebranding Your Podcast? Here's 5 Things You Need to Know (#74)Rebranding your podcast may seem like a daunting mission. But as someone who's just executed a rebrand, I can say with complete confidence...it's not as bad as you're probably thinking.If rebranding has been at the front of your mind, trust me...you're not alone. And if a new name will better serve your purpose, it makes sense to pull the trigger now.In this episode of Podcasting Strategy Simplified, I'm going to share my story of why I changed the direction of this podcast (from a name standpoint, anyway), as well as five...
2026-02-1928 min
Podcasting Strategy SimplifiedIntroducing Podcasting Strategy SimplifiedWelcome to the dawning of a new era for this podcast.Welcome...to Podcasting Strategy Simplified!After careful deliberation, I made the decision to change the name of this podcast (formerly known as Let's Blow This Up) to better reflect the content found within, as well as to better serve the mission I'm focused on at Bombtrack Media.The intro you're about to consume is Trailer 2.0 for this podcast, giving you a sneak peek of what's to come as new content emerges and insight into why Podcasting Strategy Simplified was the...
2026-02-1209 min
Podcasting Strategy Simplified3 Big Takeaways From Podfest 2026 + A Major Announcement (#73)In this bonus episode of Let’s Blow This Up, I'm recapping my experience attending Podfest 2026 in Orlando, Florida and breaking down why industry events remain essential for podcasters and creators. I've got firsthand insights on how in-person conferences accelerate learning, spark ideas, and create momentum that simply can’t be replicated online and I'll be sharing them throughout this episode.I'm also diving into the unmatched power of face-to-face connections, highlighting how real conversations lead to deeper relationships and long-term collaborations. This type of thing was running rampant at Podfest and in no way is that depr...
2026-01-2325 min
Podcasting Strategy SimplifiedLet's Blow This Up Goes Weekly; Podfest 2026 Preview (#72)We are BACK, bay-bay!In this episode of Let’s Blow This Up, I'm sharing an important update on the evolution of this podcast, mainly announcing the move to a weekly production schedule beginning in February 2026. This podcast has always been a season-based show, so why the change? Click play to find out!I'm also diving into how balancing solo episodes, conversations, and community-driven content will continue to build a dynamic podcast ecosystem. How does weekly rhythm support creative momentum while strengthening listener connection and reinforcing the show’s mission to help podcasters build with purp...
2026-01-1322 min
Podcasting Strategy SimplifiedAn Empowered Podcasting Conference 2 Retrospective (#71)September 26th thru 28th, 2025 will go down in history as a weekend that changed the game. At least in the podcast world.Hundreds of podcast enthusiasts, content creators, hosts, strategists, and more convened in Charlotte, North Carolina for Empowered Podcasting Conference 2, an event designed to build community, spark collaboration, and enhance relationships. What transpired throughout this event is nothing short of phenomenal. From start to finish, EPC2 was the epitome of what the podcasting community stands for - insight, innovation, connection, and camaraderie.In this bonus episode of Let's Bl...
2025-10-0239 min
Podcasting Strategy SimplifiedMaking a Podcast With Bombtrack Media: Soft Skills Strong Results (#70)It's another bonus episode of Let's Blow This Up and today, Charlie Krebs joins the podcast to talk about the launch and growth of his podcast known as Soft Skills: Strong Results. We dive into the strategy behind the show and how Charlie’s background shaped his approach to podcasting.Charlie shares how his experience in theater, TEDx speaking, and higher education helped him become a confident host. His ability to carry conversations with purpose makes each episode more engaging for his audience.Throughout this conversation, Charlie and I explore why soft skills are more th...
2025-07-0825 min
Podcasting Strategy SimplifiedMaking a Podcast With Bombtrack Media: Rock Your Reinvention (#69)It's another installment of the "Making a Podcast With Bombtrack Media" series and today, I'm joined by the one and only Karin Freeland, host of Rock Your Reinvention for a wide-open discussion of what we've been doing to build and grow her podcast.Karin and I dive into the importance of podcast SEO and how identifying the right keywords for episode titles can significantly impact discoverability. By focusing on what listeners are actively searching for, we’ve been able to grow her audience in a targeted, organic way.We also touch on the co...
2025-06-0426 min
Podcasting Strategy SimplifiedThe Season 3 Livestream Finale w/ The Co-Host Collective (#68)It's time to bring the curtain down on Season 3 of Let's Blow This Up and, as is tradition on this show, we're going to close things up in style.If you've been on this ride with us throughout the season, you've heard the voices of some of my closest friends in the podcast space taking 30-minute deep dives in The Co-Host Collective Series. Now, the tribe convenes one last time this season in the name of fun, camaraderie, and having the screen look like The Brady Bunch theme while livestreaming (check out the video on Y...
2025-05-161h 10
Podcasting Strategy SimplifiedSeason 3 Recap: What I Learned & What's Coming Next (#67)It's the final installment in the Season 3 Solo Series of Let's Blow This Up and, before we hit the pause button for a couple months, let's take a few minutes to reflect on how this season unfolded through 35 episodes across three distinct formats. Today, I'm unpacking what landed well, what didn’t quite connect, and how each iteration has informed the direction of this podcast moving forward.You'll hear an honest breakdown of the wins and challenges of producing this season as I share some of the behind-the-scenes processes of bringing things to life, as well as wh...
2025-05-1528 min
Podcasting Strategy Simplified14 Unusual Ways to Promote Your Podcast That Actually Pay Off (#66)As we wind down The Co-Host Collective Series for Season 3 here on Let's Blow This Up, let's break out of the conventional podcast marketing and promotion box and explore some creative strategies that actually move the needle!I'm once again joined by the one and only Simona Costantini, Founder of Volt Productions, and together, we're challenging the usual playbook of posting links to your latest episode on social media and tapping into some fresh, actionable ideas from both of us, as well as other members of The Co-Host Collective AND friends of the podcast.From...
2025-05-1333 min
Podcasting Strategy SimplifiedHow to Establish Authority & Tighten Content Focus With Podcast Seasons w/ Gina Whitehouse (#65)In this episode of Let's Blow This Up, I'm sharing the mic with Gina Whitehouse, host of the 7 Figure Copy podcast, to explore the strategic power of producing a podcast in seasons. Gina shares her journey launching her first season, revealing why this structured approach gave her clarity, focus, and authority in her niche, as well as set her up for success without the fear of burnout.Together, we unpack the advantages of seasonal podcasting...especially for busy professionals who want to build thought leadership without committing to a full-time podcaster's schedule. Gina explains how breaking her...
2025-05-091h 03
Podcasting Strategy SimplifiedHow to Transform Your Brand Podcast Into a Content Machine In 5 Easy Steps (#64)In this episode of Let's Blow This Up, I walk you through five easy steps that reframe your podcast as a high-impact tool for brand storytelling and content distribution. From changing your mindset to building series-based podcasts that serve strategic goals, each step will bring you closer to clarity and purpose to your content efforts.If you're a business owner or brand leader stuck on the idea that your podcast needs massive downloads or ad revenue to be successful, this episode is for you. I break down a smarter, more sustainable strategy that turns your brand podcast...
2025-05-0821 min
Podcasting Strategy SimplifiedFor The Love of the Medium: Building an Entertainment-Based Podcast (#63)This passion-fueled episode of Let's Blow This Up is a little outside the lines of content you'd expect to hear, but there's something to say for creating podcast content simply for love of the medium AND love of your hobbies and passions.It's another installment from The Co-Host Collective Series and myself, Marc Ronick, and Jay Franze are primed to explore what it means to build an entertainment-based podcast from the ground up --- diving head first into why loving your medium is the foundation for creating something that truly resonates.Throughout this conversation, we...
2025-05-0632 min
Podcasting Strategy SimplifiedLooking to Grow a Successful Podcast Agency? You Need to Hear This First with Emily Page (#62)Growing a podcast agency, just like anything else, is not something that comes on a hope and a prayer. It requires strategy, dedication, and a willingness to stay on the cutting edge of developments in an industry that will add new innovations by time you finish reading this sentence.If you're working in the podcast space and want to elevate your agency, this episode of Let's Blow This Up is just for you!In this installment from the Season 3 Livestream Series, I'm joined by Emily Page, Operations Lead and Co-Owner of Stories & Strategies Podcast Production...
2025-05-0258 min
Podcasting Strategy Simplified5 MORE Tips For Effective Solo Podcasting (#61)Five more tips for effective solo podcasting, you ask?That's right, I went mining for gold in the archives of my old podcast, Pod Theory, and came across one of my most popular episodes: 5 Tips For Effective Solo Podcasting.in this episode of Let's Blow This Up, I'm expanding the list with five MORE tips to help you add impactful solo podcasting strategies to your content creation arsenal.Solo podcasting is a powerful format when executed effectively. Whether you're just starting out or you're a seasoned podcaster looking to tighten your...
2025-05-0121 min
Podcasting Strategy SimplifiedHow to Develop Your Own Podcasting Best Practices (#60)It's another installment from The Co-Host Collective Series here on Let's Blow This Up and today, I'm diving into the importance of developing personal podcasting best practices with Jay Franze of The Jay Franze Show. With so much advice at your fingertips (or just getting coming your way unsolicited thanks to algorithms and news feeds), Jay and I are doing our part to emphasize the value of filtering information through your own lens to find what truly works for your show.A big focus of the conversation is consistency --- not just in releasing episodes, b...
2025-04-2935 min
Podcasting Strategy SimplifiedHow to Create a Functional, Badass In-Home Podcast Studio w/ Junaid Ahmed (#59)The majority of podcasts are born from rooms in homes repurposed and utilized as podcast studios.Spare bedrooms, storage areas, even walk-in closets can be utilized to create audio and video that can connect with listeners all over the globe. Pretty cool when you stop and think about it.One of the roadblocks that stops some aspiring podcasters from getting started is the belief they need to produce their show in professional studios with state-of-the-art equipment and the most aesthetically pleasing background for their videos.And in this episode, you're about to discover...
2025-04-2553 min
Podcasting Strategy Simplified5 Intangible Results You'll Get From Consistent Podcasting (#58)Looking for reasons to consistently produce your podcast? You've come to the right place!In this episode of Let’s Blow This Up from the Season 3 Solo Series, I'm shifting the focus away from download stats and viral episodes to talk about the wins you can’t always measure. Podcasting consistently offers a ton of value that goes far beyond the numbers...and those results are often more impactful than you think.I break down five major intangible benefits that come from simply showing up to the mic over and over again. From developing sharper publ...
2025-04-2423 min
Podcasting Strategy SimplifiedBREAKING: Your Podcast Doesn't Need Video! Here's How to Make It Work (#57)Is video an important part of podcasting? Yes.But can you produce an audio-only podcast in 2025 and beyond and expect it to be successful? YES!In this episode of Let's Blow This Up from the Season 3 Co-Host Collective, I'm joined by Traci DeForge of the Podcast Professionals Association and Produce Your Podcast to challenge the growing pressure for podcasters to include video in their podcast operations. Contrary to what you probably hear A LOT, you're about to discover why audio-only shows still thrive and, no matter what, the power of audio remains unshaken.
2025-04-2234 min
Podcasting Strategy SimplifiedThis Is Why Attention-Grabbing Podcast Titles Matter (and How to Create Ones That Put Asses In the Seats) - (#56)In this episode from the Season 3 Solo Series of Let's Blow This Up, I'm talking standout, kickass, attention-grabbing podcast titles and why it can make or break your show's reach!If your title doesn’t make someone stop scrolling and hit play, you’re leaving potential listeners—and growth—on the table.Standout titles do more than just sound good—they offer clarity, curiosity, and a strong hook. A great title should immediately tell someone what they’re in for and make them feel like they need to hear it now.This episode shares strat...
2025-04-1719 min
Podcasting Strategy SimplifiedLimiting Beliefs Will Destroy Your Growth In Podcasting. Here's How to Overcome Them (#55)It's another installment from the Season 3 Co-Host Collective Series and, in this powerful episode, co-hosts Marc Ronick and Ana Xavier are back to tackle one of the biggest invisible barriers in podcasting: limiting beliefs. Together, we break down how these internal narratives can hold creators back and prevent them from ever hitting record.Whether it’s feeling like you don’t have enough to say or disliking the sound of your own voice, these doubts are more common than you think. Our trio explores how these thoughts are not reflections of reality, but rather obstacles that...
2025-04-1534 min
Podcasting Strategy SimplifiedStarting a Podcast Is Easy. MAKING a Podcast Is Hard with Eric Johnson (#54)The barriers to entry preventing you from starting a podcast are pretty minimal. All the equipment you need to get your production in motion can be purchased from Amazon and land on your doorstep within a day or two.And if you want to go more low-tech, you technically could create voice notes on your smartphone and upload them as podcast episodes (chef does not recommend).But know this: STARTING a podcast is just the first step. MAKING a podcast, on the other hand, takes a major commitment too...
2025-04-111h 00
Podcasting Strategy SimplifiedIt's The Little Things: 4 Subtle Actions That Will Make You an Undeniable Force In Podcasting (#53)In this episode of Let's Blow This Up, part of the Season 3 Solo Series, let's talk about how small, intentional actions can elevate your podcasting game. These easy-to-implement, actionable tips will help you stand out as a true pro at your craft while, at the same time, help you form stronger connections with your guests and audience alike.In my opinion, it's crucial to focus on the little things that make a big difference. A small but powerful gesture, like learning how to pronounce your guest’s last name, shows respect, shows you've prepared, and sets a po...
2025-04-1018 min
Podcasting Strategy SimplifiedRight (and Wrong) Approaches to Growth Every Podcaster Needs to Hear (#52)If you've dedicated yourself to podcasting, growth is inevitably at the front of your mind. So...let's talk about it.In this episode of Let's Blow This Up from the Season 3 Co-Host Collective Series, I'm sharing the mic with Jay Franze, host of The Jay Franze Show, to discuss the right and wrong approaches to growing your podcast and taking it to the next level. We'll be diving into common strategies podcasters get right, as well as some of the common mistakes that can stop growth dead in its tracks.A major topic c...
2025-04-0832 min
Podcasting Strategy SimplifiedWant to Produce Better Podcasts? Start By Improving Your Communication Skills w/ Charlie Krebs (#51)The best podcasts thrive on authentic and engaging conversations. Whether you're flying solo or interviewing a guest, making your audience feel like you're speaking directly to them keeps them invested in your message and improves the chances of them not only becoming a loyal listener, but also recommending your show to others in their circle.In this episode of Let's Blow This Up from the Season 3 Livestream Series, I'm joined by the one and only Charlie Krebs, host of Soft Skills: Strong Results. As an expert in interpersonal communication and soft skills, Charlie brings the good to...
2025-04-0459 min
Podcasting Strategy SimplifiedMost New Podcasters F*ck Up This One Easy Thing (#50)Let's jump into another episode from The Solo Series here on Season 3 of Let's Blow This Up! In this installment, I'm breaking down one of the biggest mistakes new podcasters make when they're preparing their show for launch. It's the trailer.Many creators treat their trailer like an afterthought instead of the powerful marketing tool it should be. Instead, a trailer should be compelling, informative, and hook listeners so they subscribe and look forward to the episodes to come.A great trailer sets the stage for your podcast, giving potential listeners a taste o...
2025-04-0312 min
Podcasting Strategy SimplifiedMarketing Your Podcast Solely On One Platform: What You Need to Know (#49)It's another installment in The Co-Host Collective Series here on Season 3 of Let's Blow This Up and today, myself and the great Ana Xavier are here to help you narrow your focus on marketing and growing your podcast!You and I both know it: trying to be everywhere at once can leave you overwhelmed and ineffective. In this episode, we are tapping into the power of focusing on a single platform to market, promote, and grow your podcast so you don't spread yourself too thin and, eventually, burn out and podfade.By committing to one...
2025-04-0133 min
Podcasting Strategy SimplifiedPodcast Production Secrets & Strategies: How to Edit Like a Pro w/ Steve Stewart (#48)In the year of our Lord, 2025, believe it or not...there are still podcasters publishing episodes with little to no post-production. No editing, no removing filler words or gaffs or flubs, no attention to the overall listener experience.Why is this? Many will say they want to publish "as is" because it captures the full authenticity of the conversation. While that sounds good in theory, the reality is...it's just lazy.Creating the best listener (and viewing, for those consuming video) experience for your audience is what it's all about. Long-term growth and audience retention...
2025-03-281h 00
Podcasting Strategy SimplifiedHow to Make a Podcast Intro: 2025 Edition (#47)Let's talk about your podcast intro, my friend.A strong podcast intro should be engaging, concise, and get listeners into the episode as quickly as possible. With attention spans shorter than ever (8.25 seconds for adults in mid-2024), a long-winded introduction could turn potential listeners away before they even reach your content.In this installment of Let's Blow This Up from the Season 3 Solo Series, I break down the key elements of an effective podcast intro and why, unequivocally, shorter is better. I also share some parallels from television themes, spotlighting how TV theme songs have...
2025-03-2714 min
Podcasting Strategy SimplifiedStop Overcomplicating Your Podcast Guest Pitch and Do This One Simple Thing Instead (#46)Many aspiring podcast guests make the mistake of overloading their pitches with unnecessary details, excessive self-promotion, and a lack of personality. These generic, templated pitches fail to grab a host’s attention and, more and more, are getting ignored as podcasters look for how the guest can impact their audience.In this episode from the Season 3 Co-Host Collective of Let's Blow This Up, Simona Costantini, Traci DeForge, and yours truly are breaking down why simpler is better when it comes to pitching yourself as a podcast guest. Instead of overwhelming hosts with a long-winded email, we reveal an...
2025-03-2530 min
Podcasting Strategy SimplifiedHow to Successfully Leverage Networking (Both In-Person & With Your Podcast) w/ Julie Brown (#45)Life is all about building relationships. Whether in your personal or professional life, the strength of your relationships will dictate the level of success and happiness you feel.In the business world, networking and making key connections is critical to growing in your brand, generating opportunities for yourself, and...to put it bluntly, getting shit done.For years, I've firmly believed in the power of in-person networking and, since making podcasting such a huge part of my life, I've discovered the podcast medium presents the greatest digital networking platform in the world. If you use...
2025-03-2157 min
Podcasting Strategy SimplifiedIs Podcasting the World's Most Powerful Digital Networking Tool? (#44)Podcasting is more than just creating content. It’s one of the most powerful digital networking tools available. Whether you're hosting or guesting, a podcast opens doors to meaningful relationships that can lead to collaborations, business opportunities, and long-term connections.In this episode from the Season 3 Solo Series of Let's Blow This Up, I'm digging deeper into the power of leveraging the podcast medium as a networking tool.As a host, your podcast gives you a unique reason to reach out to high-level guests, industry experts, and potential business partners. Instead of a cold pitch, yo...
2025-03-2019 min
Podcasting Strategy SimplifiedThe Most Important Reasons You Can't Overlook Podcast Download Numbers (#43)Podcast download numbers are a crucial metric, but knowing when and how to analyze them is much more important. In this episode of the Let's Blow This Up Co-Host Collective Series, I’m joined by Marc Ronick and Simona Costantini to break down the role of download numbers and how podcasters should use them effectively.How long should you wait until you begin analyzing your metrics?When do download numbers matter?What's the best way to evaluate these numbers and use them to enhance your efforts?Answers to these bur...
2025-03-1831 min
Podcasting Strategy SimplifiedAn Inside Look at the Podcast Professionals Association w/ Jenn Trepeck & Traci DeForge (#42)The Podcast Professionals Association is the podcast industry's only nonprofit trade association, recently receiving its coveted 501(c)(6) status. The PPA consists of experienced podcast producers, audio engineers, marketing specialists, podcast managers, coaches, consultants, and more.In this installment of Let's Blow This Up, I'll be joined by the PPA's Co-Founders, Traci DeForge and Jenn Trepeck! This duo discovered a significant need in the podcast space and, throughout this conversation, we're going to learn more about their mission and the PPA's dedication to supporting podcast service professionals across the globe.Some of the topics we'll be...
2025-03-1457 min
Podcasting Strategy Simplified5 Proven Reasons Podcast Seasons Work For Brands (#41)Are you wondering if doing your podcast in season format can actually work? Today, I'm bringing you tangible proof.In this installment of Let's Blow This Up, I'm breaking down why podcast seasons are a viable option for building your podcast AND creating the marketing content you need to grow your brand. But I'm not doing it alone. I've got real-life testimony from four of my clients:Mary Kitchen, Co-Host of The Cleanup Crew: Bookkeeping Without the ChaosCharlie Krebs, Host of Soft Skills: Strong ResultsErin Marks, Marketing Director of Precise, Inc., the law firm b...
2025-03-1323 min
Podcasting Strategy SimplifiedHow to Use Merchandise and More to Grow Your Podcast with Michael Bickett (#40)Growing your podcast often requires some outside-the-box thinking. It's not just about posting new episodes on social media or repurposing your content for other platforms or telling everyone within earshot you have a podcast they should consume today.Imagine the conversations that would start if one of your loyal fans was wearing a hoodie with your show's logo on it!Or maybe your logo pops up on a coffee mug on someone else's livestream.The possibilities are endless...and huge! In this episode of Let's Blow This Up, I'm joined by t...
2025-03-1256 min
Podcasting Strategy SimplifiedIs the Video Aspect of Podcasting Crushing the Medium? (#39)Video continues to be a hot-button issue in the world of podcasting and creators are feeling the pressure to add a visual component to their shows.So today, The Co-Host Collective is here to discuss the impact video is having on podcast production, how its use is changing the landscape, and...we'll answer the question: is video crushing the podcast medium?This installment of The Co-Host Collective features yours truly, Ana Xavier of The Podcast Space, and Simona Costantini of Volt Productions. Together, we are breaking down the difference between basic video production and high-end...
2025-03-1130 min
Podcasting Strategy SimplifiedLongevity In the Podcast World Starts With Understanding This... (#38)Success in podcasting isn’t about following every piece of advice you find online — it’s about finding what works for you. And in this episode of Let's Blow This Up, I'm taking a shot at some of the unsolicited advice that throws too many aspiring podcasters off their game before they ever have a chance to experience a major breakthrough.Unfortunately, many aspiring podcasters give up because they try to follow a “one-size-fits-all” approach that doesn’t align with their time, goals, or creative energy. Instead, it's time to explore why successful podcasters build shows on their own te...
2025-03-0616 min
Podcasting Strategy SimplifiedTapping Into the Goldmine of Paid Ads For Podcasters (and How to Get Premium Results) - (#38)It's the second installment in the Season 3 Co-Host Collective Series and I'm joined, once again, by Megan Shields of Chimehouse Media to explore the often-overlooked strategy of paid Facebook and Instagram ads for podcasters looking to grow their shows. Despite the powerful potential of advertising on these platforms, many podcasters shy away from using paid campaigns to reach new listeners and expand their audience due to the limited amount of other people capitalizing on these approaches.Megan breaks down her TriFecta Ad Strategy, a comprehensive approach designed to not only increase podcast listeners, but also boost social...
2025-03-0431 min
Podcasting Strategy SimplifiedWhat Makes a Person Get Invested In a Podcast with Doug Downs (#37)Have you ever stopped to think about what a person thinks about before they press play on your podcast? Or, to take it a layer deeper: have you ever stopped to think what YOU think about about before pressing play on a podcast (or consuming any piece of content, for that matter)?It's time to take a deep dive into the psychology that captivates a potential podcast listener from the very first time they discover your podcast and how they get invested in your show over time. It's the Season 3 Livestream Series Premiere of...
2025-02-281h 01
Podcasting Strategy SimplifiedThe Most Important Thing You Need to Do If You're Starting a Podcast For Your Business (#36)It's the first installment in the Let's Blow This Up Season 3 Solo Series with yours truly, Jason Cercone. Today, I'm kicking off this series by breaking down that crucial first step you need to take when starting a podcast for your business. It's not just about fancy equipment or gorgeous backgrounds or renting state-of-the-art studio space. It's about attacking podcasting with a realistic mindset...and this one item that so many new podcasters tend to ignore. If you do this one thing right, your podcasting efforts will have a solid foundation on which to grow fo...
2025-02-2718 min
Podcasting Strategy SimplifiedAre You Committed to Building a Successful Podcast? Good. Start Here... (#35)Welcome to Season 3 of Let's Blow This Up! We are kicking off this brand-new season with the first installment of in our Co-Host Collective Series.In this episode, Jason Cercone is joined by Marc Ronick of iRonick Media and Simona Costantini of Volt Productions for a deep dive into the proper mindset every podcaster needs to experience growth and longevity in this space. Without question, it’s the mental approach that sets the foundation for long-term success in podcasting.We'll also explore why many new podcasters are hesitant to embrace the word "authenticity" an...
2025-02-2531 min
Podcasting Strategy SimplifiedCome Celebrate 10 Years of Podcasting With Jason Cercone (#34)It's officially been 10 years since I heated up a microphone and recorded my very first podcast episode!Since then, it's been an adventurous journey...filled with all the ups and downs you've probably heard about in this arena...It's also been a decade worth of learning from failures, capitalizing on successes, and doing my best to stay sharp in a world that's constantly evolving.It was only moments after my first episode was recorded back in 2015 that I knew podcasting was going to be my thing. And I made it a point to...
2025-02-0533 min
Podcasting Strategy SimplifiedMaking a Podcast With Bombtrack Media: Design and Thrive with Cassie Brkich (#33)If you've launched a podcast, you know full well there are several moving parts. And if any of those parts fail to work correctly, the growth and overall success of your podcast will suffer.If you haven't launched your own podcast yet, get comfortable and smash that play button...because you're gonna want to hear this.Building a solid foundation on which to build your podcast over time is something I take very seriously at Bombtrack Media. By addressing all the critical and pertinent aspects of bringing your podcast to life - then growing it...
2025-01-2825 min
Podcasting Strategy SimplifiedStrategies For Making Major Changes to Your Podcast - The Season 2 Finale w/ Jay Franze (#32)Have you ever given your podcast a top-to-bottom inspection and discover some changes are in order?Of course you have, we've all been there. And if you're just getting started, believe me...that day will come.I'm currently in this position as we wind down Season 2 and, to discuss winning strategies for bringing big changes to your show, I'm welcoming my friend Jay Franze back to Let's Blow This Up for the Season 2 finale!Jay and I will be sharing some real-life stories of questions we asked ourselves when changing things up with...
2024-11-081h 34
Podcasting Strategy SimplifiedThis One Thing Makes Podcasters Quit (and It's Not What You Think) with Alex Sanfilippo (#31)If you've experienced past episodes of Let's Blow This Up, you've learned many reasons why podcasters throw in the towel on their production after only few episodes...Lack of strategy. No buy-in. Unrealistic expectations. Starting for all the wrong reasons.And in today's episode, we're going to talk about a reason you've probably never pondered. And considering where things are headed with AI and technology in the podcast industry, it's a big one.For the second-to-last episode of Season 2 of Let's Blow This Up, I'm pleased to be joined by my friend Alex...
2024-11-0158 min
Podcasting Strategy SimplifiedWhere Is Social Media Marketing For Podcasters Headed In 2025 and Beyond w/ Megan Shields (#30)You don't need a Ph.D to realize the face of social media has changed over the past few years. And, without question, the change and evolution will continue to be part of our lives as we utilize platforms like Facebook, Instagram, LinkedIn, and others to promote our brands AND our podcasts.So what does this mean for you? How do you adapt to these seemingly daily changes and stay ahead of the curve so your content gets seen by the right people and your visibility continues to increase?If you've been wondering the best...
2024-10-1857 min
Podcasting Strategy SimplifiedTips For Using Podcasting For Business, Networking, & The Game of Life w/ Ian Hoover (#29)At Let's Blow This Up (and Bombtrack Media as a whole), we're all about helping you utilize the podcast platform to grow your brand. There's no denying the significant role a well-curated podcast can play in your marketing strategies - allowing you to make meaningful connections with your audience while, at the same time, creating a wealth of content that can be utilized for social media, websites, blogs, email newsletters, and more.In addition to that, it serves as a powerful networking tool that connects you with like-minded professionals in your industry, presenting the opportunity t...
2024-10-111h 00
Podcasting Strategy SimplifiedYou'll Never Struggle With Podcast Production After Hearing This w/ Traci DeForge (#28)The physical act of production can be pretty intimidating - especially new podcasters who've never edited a single episode. In many cases, the thought of trying to edit and build a piece of content that grabs people's attention and delivers a strong message with little to no experience is enough to keep people from starting a podcast in the first place.Production, just like hosting and guesting, is an art and a skill set that requires plenty of reps to master. The more content you edit, the better you get at your craft.A...
2024-10-041h 07
Podcasting Strategy SimplifiedEarn Yourself a Podcast Award Following This Simple Strategy with Dominic Lawson (#27)Think your podcast isn't ready to earn an award?Think again.The fact is, even if your podcast is brand new to the scene, it still features aspects that could earn you an award for your hard work. And that award could open up a world of opportunities for you, your brand, and your show!On this installment of Let's Blow This Up, I'm sharing the mic with Dominic Lawson, podcast host and the foremost authority on what it takes to gain the recognition you deserve through the podcast award circuit....
2024-09-2758 min
Podcasting Strategy SimplifiedDon't Make These Critical Mistakes With Your Podcast Marketing w/ Ana Xavier (#26)Utilizing social media for your podcast can be a multi-faceted endeavor. When I say podcasting has a lot of moving parts, how you promote and market your show, as well as how you utilize social media to gain visibility, are major parts of the overall podcasting equation.How you utilize mediums like Facebook, Instagram, TikTok, Twitter (I refuse to call it X), Threads, and others will add new layers of discoverability and connection to your show while, at the same time, helping you develop a social presence that could open up a world of opportunities for you.
2024-09-131h 12
Podcasting Strategy SimplifiedMaking a Podcast With Bombtrack Media: Data Discourse with Erin Marks & Pete Mansmann (#25)THIS JUST IN: A podcast can serve as a key pillar in all of your marketing and branding efforts! From a single podcast episode, you have at your disposal a bank of content that can be utilized throughout your entire digital footprint - social media, blogs, website, videos, emails, and much more.If you want to adopt podcasting as a key component of your business strategies, it's important to utilize it properly and get maximum value from the content you create.In this special bonus episode of Let's Blow This Up, I...
2024-09-1228 min
Podcasting Strategy SimplifiedIf You Want to Be an Impactful Podcast Guest, Here's What You Do with Mischa Zvegintzov (#24)Podcast guesting is a tremendous way to grow your brand presence, network at a very high level, and make genuine connections that can open up a world of opportunity.IF...you do things right.Too often, podcasters welcome professionals to collaborate with them on their podcasts only to get hit with a transactional approach and nonstop sales pitches. Believe me, no one tunes in to a podcast hoping to hear an infomercial. In order to gain traction as a podcast guest, you need to think value first and, ultimately, understand how you can...
2024-09-061h 08
Podcasting Strategy SimplifiedOn-Point Podcast Strategies That No One Is Talking About with Nichole Eaton (#23)I've got some breaking news for you: There's more than one way to grow a successful podcast.I'll say that again for everyone in the back: THERE'S MORE THAN ONE WAY TO GROW A SUCCESSFUL PODCAST!Too often, podcasters get locked into a specific way of producing their content because someone else told them it's the only way to do it.In reality, growing your podcast should be centered around your needs, your goals, and your visions for your brand and business - taking into consideration important factors such as time...
2024-08-301h 08
Podcasting Strategy SimplifiedA Masterclass In Content Repurposing For Hosts & Guests with Lyndsay Phillips (#22)RECORDED LIVE ON 8.14.24Repurposing your podcast content should be at the very top of your priority list. Whether you host your own show or leverage guest appearances to grow your brand, this content gives you an abundance of reusable assets that can be utilized across your entire digital footprint.This is one of the primary points of focus at Bombtrack Media and one of the biggest reasons my guest today and I hit it off so well!In this episode, I'm joined by the incomparable Lyndsay Phillips for an in-depth conversation...
2024-08-161h 08
Podcasting Strategy SimplifiedThe New Focus of Let's Blow This Up, Podcast Theory, & More with Jason Cercone (#21)ORIGINALLY RECORDED LIVE WEDNESDAY, AUGUST 7THIf you've been tuning in to Let's Blow This Up Live since it first debuted in May of 2024, you know the conversations have been unscripted, real, and, if I may...spectacular.You may have also picked up on another trend: the majority of these sitdowns have focused on the art, science, psychology, and business of podcasting.And while that was never my intention with this podcast, it's where I spend my time each and every day.So I figured...why not lean into...
2024-08-0940 min
Podcasting Strategy SimplifiedBadass Tips For Niching Down, Reinventing Your Career, & Elevating Your Podcast w/ Karin Freeland (#20)PREVIOUSLY RECORDED LIVE 7.31.24Ever get that nagging feeling of just burning everything to the ground and starting over? Don't lie...we've all been there.Sometimes, it's forced upon us by unfortunate circumstances (downsizing, layoffs, etc). Other times, feelings of frustration and being stuck in neutral can bring these emotions raging to the surface.Guess what? There's nothing wrong with this. In fact, sometimes "blowing things up" and taking a different path can be the ultimate game changer in your life.In this episode of Let's Blow This...
2024-08-021h 04
Podcasting Strategy SimplifiedA Deep Dive Into the Impact of AI On Business & Podcasting w/ Nick Nalbach (#19)PREVIOUSLY RECORDED LIVE ON 7.24.24Have you embraced AI in your practices yet?You should...because it's not going anywhere. And if history is any guide, its ascent will be rapid and revolutionary...meaning NOW is the time to understand how it can impact what you do on a daily basis.I'm pumped to be joined by Nick Nalbach, Co-Founder of NextGen Podcaster on this installment of Let's Blow This Up Live!Nick is actually building a podcast (with full disclosure, no attempt to fool anyone) that's 100% generated by AI...
2024-07-261h 08
Podcasting Strategy SimplifiedWhy Leadership, Communication, and Human Interaction Will Never Go Out of Business with Mike Nassar (#18)PREVIOUSLY RECORDED LIVE ON 7.10.24As we've talked about a lot on this show, we live in amazing times where technology continues to advance, evolve, and give us new ways to accomplish goals and grow our brands.But regardless of how far AI and automation goes, the fundamentals that make businesses hum - leadership, communication, human interaction - can never be ignored or overlooked.And at the heart of all of those fundamentals is one common denominator: People.In this episode of Let's Blow This Up Live, I was joined...
2024-07-121h 01
Podcasting Strategy SimplifiedWhat's Next In the Evolution of Podcasting, Tech, & AI with Anika Jackson (#17)PREVIOUSLY RECORDED LIVE ON 6.26.24We are living in exciting times. Regardless of some of the crazy and unpredictable things unfolding in our society, the growth and evolution of technology and Artificial Intelligence (AI) is unparalleled.If you're resisting it, it's time to change your perspective...And what you're about to consume may just help you do so.In this episode of Let's Blow This Up Live, I was joined by Anika Jackson, an all-star podcaster and communications professional who's parlayed the success of her podcast, Your Brand Amplified, into...
2024-06-281h 05
Podcasting Strategy SimplifiedAn In-Depth Look at the Underrated Benefits of Podcasting with Simona Costantini (#16)PREVIOUSLY RECORDED LIVE ON 6.19.24Creating a podcast delivers a ton of benefits, including powerful content that can be utilized and repurposed in multiple ways.But have you ever slowed down and appreciated some of the benefits that often get overlooked?The relationships that are forged.The networks that are built.The impact that's made on a listener's life.This just scratches the surface, but adopting podcasting into your life should bring you much more than just creating content.In this episode of Let's...
2024-06-211h 10
Podcasting Strategy SimplifiedHow to Use Podcasting For Networking & Relationship-Building w/ Lloyd George (#15)PREVIOUSLY RECORDED LIVE ON 6.12.24You've probably heard me say that podcasting features a lot of moving parts.I'm not saying it just to say it. It's the truth.But in addition to that, it also features a ton of tremendous benefits that will lead to significant gains in your life, both personally and professionally, if you tap into them with the right mindset and purpose.On this installment of Let's Blow This Up Live, I was joined by the one and only Lloyd George, a talent manager and content...
2024-06-141h 07
Podcasting Strategy SimplifiedHow Podcasters Can Effectively Leverage Paid Social Media Advertising w/ Matt & Megan Shields (#14)PREVIOUSLY RECORDED LIVE ON 6.5.24If you've spent any time on social media lately, you've learned these networks - Facebook, Instagram, TikTok, etc. - have become less about organic content and more about advertising.Depending on your point of view, that can be a good thing or a bad thing.As a podcaster and content creator, it's critical to cut through the noise...and sometimes that requires developing a paid ad strategy to help you reach the right people.And if you've never done this, it can be intimidating. But...
2024-06-071h 15
Podcasting Strategy SimplifiedSteal All This Advice to Succeed at Podcasting with Marc Ronick (#13)*PREVIOUSLY STREAMED LIVE 5.29.24*In order to succeed at podcasting, it's important to establish the right mindset and set clear, realistic expectations for your efforts.It's also imperative to build your content around a subject you're passionate about and create said content in a way that fits your schedule and keeps you engaged in the process.In this installment of Let's Blow This Up Live, I was joined by the one and only Marc Ronick, my podcast brother from another mother, for a candid sitdown about the state of today's podcast industry and the...
2024-05-311h 15
Podcasting Strategy SimplifiedThe Downfalls of Chasing Immediate Results with Wylie McGraw (#12)*PREVIOUSLY STREAMED LIVE 5.28.24*In this installment of Let's Blow This Up Live, I was joined by the man, the myth, the legend - Wylie McGraw for a very in-depth, unscripted conversation about:whiskeybull ridingserving in the military baseballbroken coaching modelsunfucking your mindsetwhy humans crave instant results when they're simply not attainablere-enlisting in the military at the age of 44Now, before you ask how the hell any of that is related, I highly recommend you click the play button because, after consuming this conversation, it'll all make sense.Enjoy the show!________________________E...
2024-05-311h 31
Podcasting Strategy SimplifiedThe Current State of Social Media and 'Bro' Marketing with Jan Ditchfield (#11)*Previously streamed live 5.15.24*In this installment of Let's Blow This Up Live (recorded live on Wednesday, May 15th, 2024), I'm joined by business strategist, operations expert, and podcaster Jan Ditchfield for an in-depth, candid conversation about:The meaning of 'bro' marketing and why it sucksThe current state of social media and what we need to do to make it 'social' againThe tight-knit, collaborative nature of the podcast community The value a well-curated podcast brings to your brandA mini deep-dive into FriendsCheck out what you missed and be sure to join me every Wednesday as Let's B...
2024-05-171h 07
Podcasting Strategy SimplifiedLet's Blow This Up Live World Premiere: Season 1 Cast Reunion Special (#10)*Previously streamed Live 5.8.24*It's the world premiere of Let's Blow This Up Live! In this debut livestream, Jason Cercone is joined by Steve Radick, Stacy Skiavo, Alexandra Watkins, and Jay Franze - all contributors to the first season of the Let's Blow This Up podcast - for a Season 1 cast reunion.The crew reflects on the season that was, talks about the current state of branding and marketing, and digs into a variety of other subjects you're sure to find enjoyable.Relive the world premiere that was in audio format today!________________________
2024-05-101h 17
Podcasting Strategy SimplifiedLet's Blow This Up Live: Season 2 Livestream-apalooza Kickoff (#9)So here's the deal...Have you ever come across a podcast where the episode listings are a scattered mess in your podcast app?That's the last thing I wanted to bring your way, so I've decided to label Season 2 here on the Let's Blow This Up podcast feed as the official home of the audio replays of my new weekly livestream, Let's Blow This Up Live.Every Wednesday at 8:00pm EST, I'll be going live and will be joined by a variety of personalities and professionals from across the globe for an unscripted...
2024-05-1006 min
Podcasting Strategy SimplifiedHere's Why Your Brand Name Needs to Be Awesome with Alexandra Watkins (#2)Get more from this episode on the Bombtrack Media BlogIn Season 1 Episode 2 of Let's Blow This Up, the Queen of Brand Naming, Alexandra Watkins, discusses the importance of a strong brand name and how to test YOUR brand name to make sure it's up to par.3 Big Takeaways From This EpisodeThe name of your brand is something you need to take very seriously, right from the start. There's so much positive that can happen with a powerful brand name...just as there's so much negative that can happen with a...
2024-03-1355 min
Podcasting Strategy SimplifiedProven Tips & Strategies For Becoming an Influencer Brand with Stacy Skiavo (#3)Get more from this episode on the Bombtrack Media BlogIn Season 1 Episode 3 of Let's Blow This Up, food influencer Stacy Skiavo breaks down what it takes to build an influencer brand in today's fast-paced, constantly-changing social media landscape.3 Big Takeaways From This EpisodeInfluencers are tremendous storytellers and do a remarkable job helping brands project their message to a wider audienceIn order to gain traction on today's fast-paced Web, you need to establish your own brand and personality (don't mimic others), lean into the type of content that's garnering engagement on...
2024-03-1346 min
Podcasting Strategy SimplifiedHow to Effectively Shift Your Mind From Problems to Solutions with Dr. Tanya Kindel (#4)Get more from this episode on the Bombtrack Media BlogIn Season 1 Episode 4 of Let's Blow This Up, Dr. Tanya Kindel shares her approach to shifting your mindset towards putting emphasis on solutions instead of staying fixated on problems.3 Big Takeaways From This EpisodeAny major change in your life has to be internal. There is not external solution to an internal problemAs humans, we are hard-wired for survival. So much so, we often let survival ideals overtake our thinking and prevent us from finding ways to thrive The biggest thing people w...
2024-03-1346 min
Podcasting Strategy SimplifiedHow to Grow an Impactful Personal Brand via Podcasting with Jay Franze (#5)Get more from this episode on the Bombtrack Media BlogIn Season 1 Episode 5 of Let's Blow This Up, podcaster extraordinaire Jay Franze joins the show to share insights about his podcast and how he's used it to establish his personal brand over the years.3 Big Takeaways From This EpisodeA podcast is a tremendous vehicle for establishing your personal brand because it gives you the ability to consistently communicate with targeted audience members and position yourself as a resource, asset, and thought leader they can trustPodcasting is more than just recording audio...
2024-03-1358 min
Podcasting Strategy SimplifiedIronclad Ways to Grow Your Brand Efficiently & Strategically with Cassie Brkich (#6)Get more from this episode on the Bombtrack Media BlogIn Season 1 Episode 6 of Let's Blow This Up, Cassie Brkich, Founder of Brkich Design Group, shares her insights on growing your brand strategically, as well as ideas on how to operate and communicate more creatively.3 Big Takeaways From This EpisodeTrying to grow fast may seem like the right course of action, but there are a lot of things that can unravel if you're not ready to scale effectively. Growing for the sake of growing is never the right answer.Branding is...
2024-03-1352 min
Podcasting Strategy SimplifiedHow to Effectively Balance Full-Time Work, Entrepreneurship, & Mental Health with Michele Colella (#7)Get more from this episode on the Bombtrack Media BlogIn Season 1 Episode 7 of Let's Blow This Up, Michele Colella, Owner of The Beauty Boost - Pittsburgh, provides tips, strategies, and advice for balancing a full-time job, starting and maintaining your own business, and keeping your mental health in check.3 Big Takeaways From This EpisodeYou're not the first person to launch a brand while also working full-time and you won't be the last. In order to do this effectively, it's important to strike a balance in your world that allows you...
2024-03-1345 min
Podcasting Strategy SimplifiedThe Most Impactful Way For Brands to Leverage Podcasting with Jason Cercone (#8)Get more from this episode on the Bombtrack Media BlogIn the Season 1 finale of Let's Blow This Up, Jason Cercone shares strategies and insights for leveraging podcasting for your brand, as well as the importance of building your podcast with the right strategy and the right mindset.3 Big Takeaways From This EpisodePodcasting is the ultimate form of content creation. It gives you the ability to build audio, video, and written content (achieved through transcription) that can elevate your brand presence throughout your digital footprintThe podcast medium is for more than...
2024-03-1343 min
Podcasting Strategy SimplifiedHow to Escape Irrelevancy & Stand Out With Your Brand with Steve Radick (#1)Get more from this episode on the Bombtrack Media BlogIn the world premiere episode of Let's Blow This Up, Steve Radick joins host Jason Cercone to discuss how you can avoid becoming irrelevant in your niche, why you need to take more risks with your brand, and tips for putting your best brand message forward.3 Big Takeaways From This EpisodeNever be afraid to say what needs to be heard. In a world where too many people keep thoughts, feelings, and ideas bottled up, be the one who speaks...
2024-03-1351 min
Podcasting Strategy SimplifiedThe Official Let's Blow This Up Season 1 Kickoff MashupSeason 1 of Let's Blow This Up is almost here! Today...get a taste of what you'll experience when the full season goes live.This episode is a mashup of clips from all eight episodes that make up Season 1. From start to finish, you'll hear from:Steve RadickAlexandra WatkinsStacy SkiavoDr. Tanya KindelJay FranzeCassie BrkichMichele ColellaJason CerconeEvery episode of Season 1 will be live on Wednesday, March 13th, 2024 for you to binge, share, binge again, then share again!And if you're into seeing us talk instead of just listening with your ears, you can also...
2024-03-0831 min
Podcasting Strategy SimplifiedThe Introduction of Let's Blow This UpLadies and gentlemen...It's time...to Blow This Up!Check out the official introductory trailer to Let's Blow This Up and discover what this podcast has in store for you.I also make a pretty bold claim that sets the bar for this show ridiculously high. See if you can find it...Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks!Schedule a Free Discovery Call with Jason Cercone
2024-03-0307 min
Evolution of BrandFarewell (For Now) to Evolution of BrandAs Evolution of Brand hits its 168th episode, I have made the decision to put the show on hiatus. I will be turning my attention to a new podcast known as Podcast Guesting Simplified and I invite you to subscribe, follow, and learn more about the show at podcastguestingsimplified.comEoB Mafia, it has been my absolute honor and privilege to bring you this content week in and week out. It's because of listeners like you that I stay motivated to bring the very best of my abilities to the mic. As you'll hear in...
2023-05-1818 min
Evolution of BrandThe Future of Evolution of Brand with Jason CerconeGreetings and salutations, EoB Mafia!If you've been listening to Evolution of Brand since the beginning, you've most likely heard me say that in life, everything evolves.And this podcast is no different.In this bonus episode of Evolution of Brand, I'm sharing what the future holds for this podcast and what's in store for you as a loyal member of the #eobmafia.Join me on YouTubeLearn more about Evolution of Brand at evolutionofbrand.comIf this episode impacted you, please recommend it to one person...
2023-03-0408 min
Evolution of BrandHow to Make Your Brand Stand Out In a Noisy Marketplace with Michael KeplingerTop 3 Takeaways From This Value-Packed Conversation:The Internet has shifted how we shop for seemingly everything today. However, the brands that are standing out and building strong loyalty are the ones who have built the same type of memorable customer experience in both online and in-person environmentsDon't hold your ideas too tightly because most of them aren't original. And a lot of new innovative ideas are mashups of existing products or services with a new spinDifferentiation is a big part of building your brand, but you also need to focus your attention on your core speciality...
2023-01-2437 min
Evolution of BrandMyths & Misconceptions of Imposter Syndrome....DEBUNKED! with Sheryl AnjanetteTop 3 Takeaways From This Value-Packed Conversation:Imposter syndrome is a psychological pattern where someone feels like they're not good enough in spite of their accomplishments. 85% of people experience this and the percentage actually increases the more accomplished people areYou don't HAVE imposter syndrome. You EXPERIENCE imposter syndrome. If you say you "have" it, your subconscious mind is listening and makes it feel more permanent...when that permanence couldn't be further from the truthA little bit of fear is actually a good thing. Embracing fear as a positive is the only way you can grow. If you...
2023-01-1947 min
Evolution of BrandHow to Become a World-Class Communicator with Brenden KumarasamyTop 3 Takeaways From This Value-Packed Conversation:Communication is the catalyst that will lead to unleashing your full potential and accomplishing your personal and professional goals. When communication is strong, people are on the same page and able to work towards a common goal. When it's lacking, things derail quickly and lead to confusion and missed opportunitiesHow would your life change if you transformed yourself into a world-class communicator? So many new opportunities will open up for you when you put your expertise center stage and bring value to your community and beyondMany people struggle with public...
2023-01-1747 min
Evolution of BrandGoogle Is Your New Business Card...Use It Wisely with Jason BarnardTop 3 Takeaways From This Value-Packed Conversation:Google has transcended the idea of a basic search engine by expanding into other areas of multimedia, providing the most relevant information to your search within the first few results, and, most importantly, always focusing on the user experience"Google is a child that's trying to learn." It's a machine that's trying to learn the world and your job is to explain to Google what you do and who your audience is. The more you teach it, the more it will know to present you to your audience when they...
2022-07-1448 min
Strap on your BootsThe top 3 strategies to build your brand with Jason CerconeIn today's episode I speak to Brand Strategist Jason Cercone who specializes in helping professionals to maximize their time investment for brand building though various optimizations. We also talk about different ways to spread your brand awareness using social media, email marketing, being a podcast guest, and various other methods. Dive into this episode and learn how to build your brand!
2022-04-1817 min
Podcast TheoryDon't Miss My New Podcast - Evolution of Brand!Evolution of Brand is officially live!This podcast is dedicated to bringing you stories and strategies from successful entrepreneurs and professionals who’ve taken their brand to the next level. Hosted by Jason Cercone, each episode features the perfect blend of unparalleled inspiration combined with proven, actionable tips, ideas, and tactics that you can add to your arsenal today. These professionals have built their brands from the ground up and offer practical advice so you can do the same.You can access Evolution of Brand by visiting evolutionofbrand.com, following and subscribing wherever you listen to...
2021-10-2603 min
Podcast TheoryLive From Podcast Movement 2021 w/ Jason Cercone & Travis BrownWe came. We saw. We recorded a podcast.Podcast Movement 2021 is officially in the history books and it was a great event! Originating from Nashville, Tennessee, this year's installment brought us some killer content, exceptional networking, and an opportunity to reconnect with real live humans that were, up until this point, 3D images living inside our computers and smartphones.Myself and Travis Brown of PodDecks took advantage of the 30-minute slot I booked at Hubspot's Podcast Pavilion and laid down this dope track you're about to consume. We used this time to talk about some...
2021-08-1228 min
Podcast TheoryWhy You Need a Launch Strategy For the Debut of Your PodcastYour podcast going live is a big deal! You need to celebrate that by going crazy with content releases when your show makes its world premiere.Instead of just releasing one episode to lift the curtain on your show, it's better to release multiple episodes in order get listeners hooked on your podcast from their first listen, as well as give them a well-rounded view of what your show is all about AND set yourself up with more opportunities to get ratings and reviews.Launching your podcast is huge and, in Episode 13, I'm going to...
2020-10-0708 min
Podcast TheoryRecommendations For Podcast Recording Equipment and Editing SoftwareGetting the right equipment for your podcast does not have to break the bank. In fact, there are several options at your disposal that are quite affordable and will allow you to produce studio-quality recordings for all of your episodes.Same goes for editing software. You don't have to shell out hundreds of dollars to get a program that works.In Episode 15 of Pod Theory, Jason Cercone provides some recommendations on recording equipment and editing software. Whether you're just getting started and need some direction on what to use or are looking to upgrade your...
2020-10-0509 min
Podcast TheoryIntroduction to Pod TheoryWelcome to Pod Theory! Today is where we hand out the syllabus and get you ready for what lays ahead with a brief introduction to the podcast.The first five episodes of Pod Theory will go live on Monday, September 21st. From there, episodes will go live daily Monday thru Friday starting Monday, September 28th. Pod Theory is a daily podcast that delivers tips, strategies, guidance, and commentary on the great world of podcasting. Every Monday thru Friday, new episodes will go live and bring you insight on all aspects of podcasting from...
2020-09-0306 min