Shows
Evolution of BrandInside the Mind of a Certified Badass Creator with Travis BrownTop 3 Takeaways From This Value-Packed Conversation:You are a product of the people you spend the most time with. Put yourself in a position where you're forced to level up because you're surrounding yourself with people on a different level than youCreate content FOR YOUR AUDIENCE, not FOR YOURSELFShift your mindset and say "I GET to do this today" versus "I HAVE to do this today" Click here for complete show notes Episode 065 of Evolution of Brand is sponsored by Leaders Press! Discover how you can build your au...2022-05-2658 min
Inside the Podcast Studio11 - How To Prepare Guests For Your Podcast w/ Jeff Boopathy (Jeff's Podcast Academy)Today's guest is Jeff Boopathy, host of the Jeff's Podcast Academy.In this episode you'll learn:Why ads aren't the best monetization strategyHis EPIC process for preparing his guestsWhy he changed his podcast name several timesThe benefits of being hosted with country specific hostsand much more!Jeff's Top 3 Favourite PodcastsPodcasting SimplifiedSchool Of PodcastingSocial Media ExaminerGary Vee Experience [Bonus]Other Things Discussed in the ShowHubHopper [Podcast Host]Samson Meteor Mic [Mic]Pod Theory Season 2 [Podcast]Jason CerconeTravis Brown...2021-09-2858 min
Podcast Theory"I Need to Be Active On EVERY Social Media Platform For My Podcast to Grow"Several years ago, before social media companies changed their algorithms and made it increasingly difficult to gain traction through organic strategies, it was not uncommon to hear that posting multiple times a day across various platforms was the best way to build your presence. Be present everywhere so people can find you everywhere, right?Today, it's a little different. As I said, gaining traction from an organic standpoint on social media platforms is all but dead. Plus, there are so many platforms to be on...and each of them requires a different approach to sharing and engaging...2021-09-2730 min
Podcast Theory"Podcasting Will Make Me Rich Overnight"Season 2 of Pod Theory is dedicated to debunking some of the common myths and misconceptions floating around the podcast ecosystem. And to do this debunking in grand fashion, I am welcoming the show's first-ever Featured Co-Host for the entire season - Travis Brown, podcaster extraordinaire and Founder of PodDecks.In this season premiere, we tackle a very common misconception heard in podcast circles all the time: that having a podcast will make you rich overnight.This myth exists because there was most likely some "guru" who said it's attainable. SPOILER ALERT: It's not. Building a...2021-09-2720 min
Podcast TheoryPodcasting Is ONLY About MonetizationBuilding a quality podcasts can result in a lot of great gains. One of those gains, naturally, is monetization. When you create a value-driving machine, it can bring you solid financial (and non-financial as well) returns if you do things properly.The problem is this: some podcasters think monetization is a podcast's only purpose. And if monetization doesn't happen fast, they get discouraged and abandon their podcast before it ever had a chance to take off and serve its purpose.A podcast is more than just a revenue generator. It enhances communication. It builds your...2021-09-2744 min
Podcast Theory"I Don't Have Enough Time to Podcast"86,400 seconds. 1,440 minutes. 24 hours.These three numbers are something each and every one of us has in common. This is how much time we have any given day to make big things happen.Yet, despite all of us having the same amount of time to work with each day, some people struggle to accomplish big things. They make excuses for why. They don't want to own up to the fact that they're spending their time on time-wasting activities instead of finding a better way to manage (and maximize) their time.Have you ever said "...2021-09-2730 min
Podcast Theory"I Don't Have a Million Downloads. My Podcast Must Suck."Back on Episode 125 of Pod Theory, Travis Brown and I talked about vanity metrics and not getting consumed with download numbers. These stats can be deceiving and don't provide an accurate depiction of what's truly happening with your podcast.Still, we know this is something that many podcasters are focused on. In fact, many believe their podcast simply isn't any good if they don't have massive download numbers. And that's simply not the case.So Travis and I are heating up the mics once again on Episode 129 to let you know that your podcast DOES...2021-09-2726 min
Podcast Theory"Landing a Celebrity or VIP Guest Will Make My Podcast Blow Up!"One of the big misconceptions in podcasting is that landing a celebrity or VIP guest is going to be the ticket to huge growth and EVERYONE discovering your podcast. The truth is, while having a celebrity guest on your podcast can be a lot of fun and bring a ton of value to your audience, it's not going to make your show explode. There are several factors in play and it's important to manage your expectations when you land someone big for your podcast.In Episode 130 of Pod Theory, Travis Brown and I are exploring...2021-09-2731 min
Podcast Theory"My Podcast Has Been Live For a Month. Why Aren't I Famous Yet?!"Throughout Season 2 of Pod Theory, we've talked about various myths and misconceptions that plague podcasters in their attempts to bring the very best podcast content to life. At the same time, we've shared some tips, strategies, and advice for overcoming said myths and misconceptions and pointed you towards aspects that will truly drive the success of your production.Episode 133 is no different, because there are many people who start a podcast and expect fame to fall at their feet. SPOILER ALERT: That's not going to happen. People aren't going to just show up and listen to your...2021-09-2722 min
Podcast Theory5 More Myths & Misconceptions About PodcastingAs Season 2 of Pod Theory rolls on, we wanted to keep the myth and misconception debunking going strong. In that spirit, we decided to bring you a list of five more myths and misconceptions podcasters hear about in their plight to create the best possible show.In Episode 134, Travis Brown and I drop some insights on podfading, competition, perfectionism, and much, much more.This is an episode you don't want to miss. Hit that play button now and, if you like what you hear, be sure to recommend Pod Theory to someone who's looking for...2021-09-2735 min
Podcast TheoryThe Best Way to Grow Your Audience That Most Podcasters IgnoreOne of the biggest things podcasters are concerned about is growth. No matter how many listeners you may have, chances are...you want more. And why is that? Mainly because we believe the bigger the audience, the better the chance for monetization. Landing a big sponsor or advertiser is linked to audience size, so it makes sense.The funny thing is we get so consumed with getting more listeners who haven't shown up to listen yet that we neglect the ones who already have. It's crazy...and definitely a subject we could talk about for days on...2021-09-2730 min
Podcast TheoryWhat Should Your #1 Point of Focus Be With Your Podcast?We've spent Season 2 of Pod Theory debunking myths and misconceptions in the podcast space that could potentially trip you up. Now, it's time to wrap up the season with a simple questions: What should your #1 point of focus be with your podcast?More than likely, you're probably thinking it could be a number of different aspects. And while there are several important factors to keep in play, nothing is more important than providing your audience with that one little word that will keep them coming back for every episode you release, will keep them engaging with you...2021-09-2728 min
Podcast Theory"My Podcast Will Suck If I Don't Invest In Expensive Equipment"How much money do you need to spend on equipment to start your podcast? $50? $100? $1,000?The truth is, there is no exact number. But, if you really wanted to start a podcast this very second, you could do so for $0 with nothing but your smartphone. There's no rule that says you have to spend any money on equipment before you can bring a podcast to life. Yet many aspiring podcasters believe they need top-of-the-line equipment so they sound pristine and flawless before they release their first episode.On Episode 132 of Pod Theory, Travis Brown and I...2021-09-2729 min
Podcast TheoryThe Official Season 2 Kickoff ShowSeason 2 of Pod Theory is here! Did you miss me?As Pod Theory makes the transition to a season format, I am pleased to introduce a new concept: a Featured Co-Host! For the duration of each season, I will be joined on every episode by the same personality as we collaborate to bring you the very best in podcasting tips, strategies, commentary, and value so you can navigate your podcasting journey with a little more confidence...and a lot more knowledge.For Season 2, I'm welcoming back my main man Travis Brown, Founder of PodDecks, for 11...2021-09-2011 minInside the Podcast Studio5 – Growing Your Audience, Establishing Authority & The Value of Great Content w/ Jason Cercone of Pod TheoryToday’s guest is Jason Cercone – host of the the Pod Theory Podcast.With over 100 episodes of Pod Theory under his belt & over 7 years into his Podcasting experience, Jason drop some SERIOUS gems in this conversation.In this episode, you’re going to learn:Why guesting on podcasts is so important for your show’s growthWhat you should do BEFORE you start to monetizeHow to build trust with your audienceWhy download numbers suckand much much more!Jason’s Top 3 Favourite PodcastsEntrepreneur’s On FireThe Jon Taffer Podca...2021-08-1751 min
Podcast TheoryLive From Podcast Movement 2021 w/ Jason Cercone & Travis BrownWe came. We saw. We recorded a podcast.Podcast Movement 2021 is officially in the history books and it was a great event! Originating from Nashville, Tennessee, this year's installment brought us some killer content, exceptional networking, and an opportunity to reconnect with real live humans that were, up until this point, 3D images living inside our computers and smartphones.Myself and Travis Brown of PodDecks took advantage of the 30-minute slot I booked at Hubspot's Podcast Pavilion and laid down this dope track you're about to consume. We used this time to talk about some...2021-08-1228 min
The Web Growth Code PodcastWGC 043 - How to get Booked as a Podcast Guest with Jason CerconeShow Notes: https://webgrowthcode.com/podcast-guest-jason-cercone/ Jason Cercone is here to share the steps to become a podcast guest on some of the best shows in the world. We find out how Jason moved from the craft brewing space into a full time podcast consultant. We then talk about the steps to take in order to get on the biggest podcast in your space. Show Notes with Jason Cercone - JLD's new book the Common Path to Uncommon Success - I noted the Orvis Podcast and Jason shared some tips on...2021-07-211h 01
Podcast TheoryMindset Mastery: Podcaster's Edition w/ Travis Brown of PodDecksWhat do you focus on the most when it comes to your podcast? If you said "Download numbers!" you're not unlike many, many podcasters in the world today. For whatever reason, podcast producers get hung up on getting this big number of downloads thinking it's going to bring the answer to all problems. And that's simply not the case.Building a podcast is an art form. It's SUPPOSED to be fun. Can it generate revenue? Absolutely. But there's a number of ways to make that happen that doesn't require a million downloads. In...2021-05-141h 18