Shows
Opinion Party | The Marketing PodcastShould Brands Take a Stand? w/Kimberly A. WhitlerIn this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski engage in a deep discussion about whether brands should take a stand on social issues. They explore the data behind brand loyalty, the complexities of consumer reactions to activism, and the role of CEOs in navigating these challenges. Professor Kimberly Whitler joins the conversation, sharing her insights on the impact of marketing on corporate governance and the importance of authenticity in brand activism. The episode concludes with best practices for marketers and the significance of understanding consumer perspectives.Key TakeawaysBrands face significant fragmentation...2025-06-0356 minOpinion Party | The Marketing PodcastPreview: Should Brands Take a Stand? w/Kimberly A. WhitlerIn Season 1, Episode 6, of Opinion Party, hosts Laura Jones and Jason Gaikowski engage in a deep discussion about whether brands should take a stand on social issues. They explore the data behind brand loyalty, the complexities of consumer reactions to activism, and the role of CEOs in navigating these challenges. Professor Kimberly Whitler joins the conversation, sharing her insights on the impact of marketing on corporate governance and the importance of authenticity in brand activism. The episode concludes with best practices for marketers and the significance of understanding consumer perspectives.Find us at https://www.theopinionparty...2025-05-2802 minOpinion Party | The Marketing PodcastLaughs or Liability w/Fumi AbeIt's S1 E5 of Opinion Party! Hosts Laura Jones and Jason Gaikowski explore the intersection of brand humor and marketing with comedian @thefumiabe . They discuss the evolving role of humor in advertising, the importance of authenticity, and the creative processes behind comedy. The conversation delves into the effectiveness of comedic characters in advertising, the challenges of cultural identity in humor, and the implications of AI in the creative industry. The episode wraps up with insights on how brands can effectively use humor to connect with audiences while maintaining their identity.Find us at https://www.theopinionparty.co...2025-05-2153 minOpinion Party | The Marketing PodcastPreview: Laughs or Liability with Fumi AbeA three minute version of S1 E5 of where Opinion Party, where hosts Laura Jones and Jason Gaikowski explore the intersection of brand humor and marketing with comedian Fumi Abe . They discuss the evolving role of humor in advertising, the importance of authenticity, and the creative processes behind comedy. The conversation delves into the effectiveness of comedic characters in advertising, the challenges of cultural identity in humor, and the implications of AI in the creative industry. The episode wraps up with insights on how brands can effectively use humor to connect with audiences while maintaining their identity.⭐️ Full...2025-05-1302 minOpinion Party | The Marketing PodcastThe Authenticity Trap w/Tina CartwrightIn this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the concept of authenticity in branding, particularly in the context of motherhood. They discuss the challenges and realities of motherhood, the disconnect between societal expectations and actual experiences, and the importance of creating authentic imagery in marketing. Guest Tina Cartwright shares her journey of rebranding motherhood and the need for community support, education, and resources for mothers. The conversation highlights the potential for brands to shift their approach to authenticity, moving from aspirational marketing to genuine support for mothers.Opinion Party is...2025-05-0658 minOpinion Party | The Marketing PodcastPreview: The Authenticity TrapIn this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the concept of authenticity in branding, particularly in the context of motherhood. They discuss the challenges and realities of motherhood, the disconnect between societal expectations and actual experiences, and the importance of creating authentic imagery in marketing. Guest Tina Cartwright shares her journey of rebranding motherhood and the need for community support, education, and resources for mothers. The conversation highlights the potential for brands to shift their approach to authenticity, moving from aspirational marketing to genuine support for mothers.⭐️ Full episode drops 5/05/2025, wherever you...2025-04-2902 minOpinion Party | The Marketing PodcastThe Downside of Fame w/Jason FallsIn this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the complexities of fame in marketing, discussing the pitfalls of pursuing fame for its own sake versus focusing on genuine influence. They introduce Jason Falls, who shares insights from his book 'Winfluence' and emphasizes the importance of strategic influence over mere celebrity endorsements. The conversation delves into the impact of influencer culture on youth, the necessity of building trust with customers, and the future of marketing in an oversaturated digital landscape.Key TakeawaysFame does not guarantee brand strength or relevance.Brands should...2025-04-2254 minOpinion Party | The Marketing PodcastPreview: The Downside of Fame w/Jason FallsA preview of Season 1, Episode 3 of Opinion Party, where hosts Creators & Guests
Laura Jones - Host
Jason Gaikowski - Host
Jason Falls - Guest
explore the complexities of fame in marketing, discussing the pitfalls of pursuing fame for its own sake versus focusing on genuine influence. They introduce Jason Falls, who shares insights from his book 'Winfluence' and emphasizes the importance of strategic influence over mere celebrity endorsements. The conversation delves into the impact of influencer culture on youth, the necessity of building trust with customers, and the future of marketing in an oversaturated digital landscape....2025-04-1502 min
Human CenteredQuestions Are the Future: Redefining Creativity in an AI WorldOn this episode of Human Centered, host Nick Brunker welcomes Jason Gaikowski, VML's Chief Transformation Officer, to explore how AI is transforming creativity in marketing. Jason describes our industry's "engagement addiction" as creating "junk food for the soul" and argues we're experiencing an "event horizon" - a profound shift comparable to the industrial revolution. They discuss how AI might democratize creativity beyond creative departments, why questions will become more valuable than answers in an AI world, and the imperative to ensure machines work for us rather than the reverse. This conversation challenges us to reimagine our relationship with technology...2025-04-1039 minOpinion Party | The Marketing PodcastTrust Me, I'm a Marketer w/John SabineIn this conversation, Laura Jones, Jason Gaikowski, and John Sabine discuss the critical role of trust in branding, particularly focusing on Merriam-Webster's unique position as a trusted brand in a low-trust environment. They explore the historical significance of Merriam-Webster, the importance of authenticity and engagement in building trust, and the challenges brands face in maintaining trust in the digital age. The discussion also touches on the evolution of language, the significance of spelling bees, and the future of brand trust in a rapidly changing landscape.Click here to watch a video of this episode.
Key...2025-04-0852 minOpinion Party | The Marketing PodcastPreview: Trust Me, I'm a Marketer w/John SabineA sneak peek into episode 2 with Laura Jones, Jason Gaikowski, and John Sabine of Merriam-Webster where discuss the critical role of trust in branding, particularly focusing on Merriam-Webster's unique position as a trusted brand in a low-trust environment. Full episode available on 4/8/2025.They explore the historical significance of Merriam-Webster, the importance of authenticity and engagement in building trust, and the challenges brands face in maintaining trust in the digital age. The discussion also touches on the evolution of language, the significance of spelling bees, and the future of brand trust in a rapidly changing landscape.2025-04-0202 minOpinion Party | The Marketing PodcastOpinion Party: TrailerIntroducing Opinion Party and your hosts Laura Jones and Jason Gaikowski who will delve into the pervasive myths in modern marketing, emphasizing the importance of data-driven decision-making across eight episodes this season.Find us at https://www.theopinionparty.com Opinion Party is brought to you by:BAV Group, the world’s leading authority on data-driven branding. ™️Our strategic consulting services transform brand growth into brand = growth. Whether you need to analyze, transform, or grow your brand, our team provide solutions based on 30 years of proven methodology and results.Learn more at htt...2025-03-1901 minOpinion Party | The Marketing PodcastWelcome to Opinion Party w/Laura Jones and Jason GaikowskiIn this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the pervasive myths in modern marketing, emphasizing the importance of data-driven decision-making. They discuss the balance between brand fame and meaningful differentiation, the evolving nature of brand identity, and the critical role of customer experience in building brand equity. The conversation also touches on purpose-driven marketing and the need for collaboration between internal and external brand perspectives. The episode concludes with thoughts on future guests and the evolving landscape of marketing.Click here to watch a video of this episode.
Click here...2025-03-1946 min
Human CenteredThe Importance (and Challenge) of Delivering Ethical CXEpisode 11: The Importance (and Challenge) of Delivering Ethical CXOn this episode of Human Centered, host Nick Brunker chats with VMLY&R's Global Lead, Human Centered Design & Executive Director of CX Transformation, Jason Gaikowski, about the importance (and the challenge) of delivering ethical CX. They discuss why it's a challenge worth tackling along with a simple, acronym-based framework to consider when approaching the work. Plus, they share some tips on ensuring leaders are being truly empathetic when building meaningful, useful customer personas.Host: Director, Experience Strategy, VMLY&R - Nick BrunkerGuest: VMLY&R Global Lead, Human...2021-11-0425 min