Shows
Marketing Notes for Entrepreneurs by Grey Leaf MediaEpisode 11: How a Wrong ICP Breaks Your Content Strategy: Why Your Content Performs but Doesn't ConvertYour content is getting engagement. Comments, shares, positive feedback. But nobody is buying. That is not a content quality problem. That is a content direction problem. You are creating content for the wrong people. And right now, the tools available to create content have made it faster and easier than ever to build the wrong audience at scale. Speed without direction is not efficiency. It is just getting lost faster. In this episode, we break down the three ways a wrong ICP destroys your content strategy, why the engagement trap is more dangerous...
2026-04-2423 min
Marketing Notes for Entrepreneurs by Grey Leaf MediaEpisode 10: How a Wrong ICP Breaks Your Social Media: Why Your Engagement Doesn't ConvertYour social media is getting engagement. Likes, comments, shares. But the people engaging are not buying. That is not a content problem. That is a foundation problem. When your ideal customer profile is wrong, your entire social media strategy breaks. You are posting on the wrong platforms. You are using the wrong messaging. You are measuring the wrong metrics. And you are building an audience that will never convert. In this episode, we break down the three ways a wrong ICP destroys your social media, how to diagnose whether you are posting to ghosts instead...
2026-04-1718 min
Marketing Notes for Entrepreneurs by Grey Leaf MediaEpisode 9: Your ICP is a Lie: Why Most Marketing Strategies Are Built on False AssumptionsYour marketing probably isn't working. Not because you're doing it wrong. Because you're doing it for the wrong people. Most businesses build their entire marketing strategy around an ideal customer profile based on assumptions, not reality. Based on who they want to serve, not who actually buys. And when your ICP is wrong, everything downstream breaks. In this episode, we break down why most ICPs are lies, how the gap between theoretical and actual customers kills businesses, and how to find who you actually serve instead of who you think you serve. This is the...
2026-04-1114 min
Marketing Notes for Entrepreneurs by Grey Leaf MediaEpisode 8: The Cost: What It Actually Takes to Build a Business That Lasts (Trust Walls pt 7)Everyone wants a business that works. A structure that stands. A brand that lasts. But not everyone is willing to pay what it actually costs to build one. This is not about money. This is about the full cost: patience, focus, consistency, sacrifice, and the willingness to keep building when the results are not visible yet. In this episode, we explore the three costs everyone underestimates when building a business, why people consistently miscalculate what it takes, and the hidden expense of trying to build cheap. We break down how to count the cost before...
2026-04-0324 min
Marketing Notes for Entrepreneurs by Grey Leaf MediaEpisode 7: Load-Bearing vs. Decorative: Stop Polishing the Wrong Things (Trust Walls pt 6)Most businesses spend 80% of their energy on things that look impressive but don't actually hold weight. They perfect their Instagram aesthetic while their delivery model is broken. They redesign their logo while their unit economics don't work. Your business has two kinds of elements: load-bearing (the things that hold it up) and decorative (the things that just look good). The problem? Most people can't tell the difference. In this episode, we break down how to identify what's actually structural in your business, the danger of building decorative-first, and why effort spent on the wrong things...
2026-04-0127 min
Marketing Notes for Entrepreneurs by Grey Leaf MediaEpisode 6: The Blueprint: Business Strategy vs. Just Being Busy (Trust Walls pt 5)Most businesses confuse being busy with making progress. They're launching campaigns, posting content, running ads, attending events but there's no plan connecting any of it. The difference between businesses that work and businesses that just look busy? One has a blueprint. The other is just stacking bricks. In this episode, we break down what a business blueprint actually is (it's not your goals or your vision), why most people skip this step and pay for it later, and how to know if you're building strategically or just reacting to whatever's in front of you. We...
2026-03-3031 min
Marketing Notes for Entrepreneurs by Grey Leaf MediaEpisode 5: Building in Public: When Transparency Builds Trust (And When It Destroys It) (Trust Walls pt 4)Should you show people what you're building, or keep it private until it's perfect? The answer depends on what you're building WITH. Most people get this wrong. Transparency is trendy. "Build in public" is everywhere. But here's what nobody talks about: transparency only works if what you're building is actually solid. If your foundation is weak or your materials don't match your promise, transparency just reveals that faster. In this episode, we explore when building in public accelerates trust and when it destroys it, the difference between authentic vulnerability and performative transparency, and how to...
2026-03-2719 min
Marketing Notes for Entrepreneurs by Grey Leaf MediaEpisode 4: The Materials: Why Different Businesses Need Different Bricks (Trust Walls pt 3)In business, what you build WITH matters as much as what you build ON. Imagine standing in a brickyard with three options in front of you: premium bricks (expensive, last forever), standard bricks (solid, reliable), and cheap bricks (fast, but already cracking). Which should you buy? The answer depends entirely on what you're building. In this episode, we explore what you're building WITH—the materials that determine whether your business stands or collapses. We break down why different businesses need different "bricks," when each quality level is appropriate, and why the mortar (consistency, communication, fo...
2026-03-1120 min
Marketing Notes for Entrepreneurs by Grey Leaf MediaEpisode 3: The Foundation: What You Build ON Determines What Stands (Trust Walls pt 2)The Foundation: What you build on matters as much as what you build. There's a luxury apartment building in San Francisco that's sinking. Millennium Tower: 58 stories, hundreds of millions of dollars invested, and a beautiful glass facade. It's tilting 16 inches because the foundation wasn't anchored to bedrock. You see this in business all the time: A beautiful brand with impressive marketing and growing revenue. Then overnight, collapse. Because the foundation was never solid. In this episode, we explore what actually goes into a business foundation, why most companies skip this work entirely, and...
2026-03-1126 min
Marketing Notes for Entrepreneurs by Grey Leaf MediaEpisode 2: The Anatomy: How Trust is Built Brick by Brick (Trust Walls pt 1)Imagine standing in front of two walls. One represents a major brand: tall, polished, millions of dollars invested. The other was built by a person you just met. Which do you trust more? The answer reveals everything about how trust actually works in business. In this episode, we explore the trust wall framework: how trust is built brick by brick, why brands start at zero while people start with lent trust, and the difference between recoverable mistakes and catastrophic collapse. ⏱️ TIMESTAMPS 0:00 - Introduction 1:23 - The Trust Wall Metaphor 3:51 - Why...
2026-03-1118 min
Marketing Notes for Entrepreneurs by Grey Leaf MediaEpisode 1: The Three Gaps: Why Marketing Fails Mission-Driven BusinessesYou're doing meaningful work. Your team cares deeply. Your mission matters. So why isn't growth happening the way it should? Welcome to Grey Leaf Media: the podcast for mission-driven business leaders who are done spinning their wheels. In this first episode, I break down why good work alone isn't enough for great growth, and introduce the three critical gaps holding most purpose-driven businesses back. The Three Gaps: The Clarity Gap - Your team describes what you do seven different ways The Systems Gap - You're stuck in tasks instead of building strategy The Positioning Ga...
2026-03-1008 min
Nerd Noise Radio[Ch 1] "Noise from the Hearts of Nerds" - “C1E82: Run and/or Gun”Today’s broadcast is C1E82 for Theme Thursday, March 21st, 2024. Today’s theme is music from Run and Gun games (as best as I can define them), on a program we're quite hedgingly calling "Run and/or Gun"!
Tracklist!
Track# - Track Name – Game – System(s) - Composer(s) - Timestamp
A1) Intro – 00:00:00
01) Dice Dance Days – Gunstar Heroes – Genesis – Norio Hanzawa – 00:03:45
02) Garden – Die Hard – PC Engine – Kenji Yoshida – 00:05:55
03) Stage Theme 1 – Rush'n Attack – NES – Kiyohiro Sada – 00:07:51
2024-03-171h 39
The MAKE IT Podcast61 - Breaking old Paradigms of Filmmaking - A Conversation w/ Joey von HaegerIn this week's episode, we have a conversation with Writer and Director Joey von Haeger. We talk about the biggest pitfalls new filmmakers should avoid, the reason he hasn't moved to Los Angeles, and why Star Trek is better than Star Wars. Enjoy! Questions? Reach out to us @ contact@bonsai.film Visit www.bonsai.film to learn about how Bonsai Creative can help you make your best film. #MAKEIT Links: Website IMDb Instagram YouTube ...
2019-10-2345 min
The MAKE IT Podcast61 - Breaking old Paradigms of Filmmaking - A Conversation w/ Joey von HaegerIn this week\'s episode, we have a conversation with Writer and Director Joey von Haeger. We talk about the biggest pitfalls new filmmakers should avoid, the reason he hasn\'t moved to Los Angeles, and why Star Trek is better than Star Wars. Enjoy! Questions? Reach out to us @ contact@bonsai.film Visit www.bonsai.film to learn about how Bonsai Creative can help you make your best film. #MAKEIT Links: Website IMDb Instagram YouTube
2019-10-2345 min