Shows
The Sour GTM SaaS Takes PodcastAshley FausFeaturing Ashley Faus, Head of Lifecycle Marketing at Atlassian.
Ashley's Sour Takes:
1. Stop mapping content to linear funnel stages, use content depths and intents instead. (1:03)
2. Clear CTAs: Stop using "learn more." (15:01)
3. Ungate all your content! (24:20)
4. MQLs should only be people who actively reach out for sales contacts, no behavioral MQLs that put you into a nurture. (32:23)
5. Execs are not the best thought leaders or influencers for the organization. (42:14)
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the...2024-06-2751 minThe Sour GTM SaaS Takes PodcastTravis TylerFeaturing Travis Tyler, Senior Social Media Manager at Motion.
Travis' Sour Takes:
1. Social Media restricted by HR/Executives is bad for business. (01:16)
2. Fear of embarrassment is holding back companies from getting noticed. (05:08)
3. Don't have hiring conversations if you don't have a job description written up. (11:52)
4. Job postings that don't have a salary range should be illegal. (18:05)
5. VC money can be a gift and a curse if you're a business that gets overly beholden to short term thinking to become profitable. (28:25)
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering the...2024-06-2038 minThe Sour GTM SaaS Takes PodcastBrianna DoeFeaturing Brianna Doe, Founder & CEO of Verbatim.
Brianna's Sour Takes:
1. You can have a great online brand and still have a terrible personal brand. (01:36)
2. Influencer marketing won't solve all of your business woes. (06:35)
3. Don't believe the hype that you should only work with smaller influencers because they have more engagement. (12:22)
4. You can be an 'influencer' and not have any actual influence. (17:25)
5. Spending more money on influencer marketing isn't always the answer. (26:46)
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can...2024-06-1336 minThe Sour GTM SaaS Takes PodcastDaisy ChungFeaturing Daisy Chung, Director of Sales at Orum.
Daisy's Sour Takes:
1. Cold calling is the best channel to grow your sales career. (01:20)
2. The SDR role does not prepare you well to be an AE. (14:12)
3. Sales Development should not report to Sales or Marketing; it should be its own department. (25:01)
4. If you have an open spot to fill, recruiting should be 90%+ of your focus. (35:24)
5. Tech sales is one of the best jobs out there. (53:29)
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while del...2024-06-061h 05The Sour GTM SaaS Takes PodcastDale DupreeFeaturing Dale Dupree, Founder of The Sales Rebellion.
Dale's Sour Takes:
1. Asking for a meeting on a cold call. (01:32)
2. Walking in through the employee entrance of a high-security building. (07:13)
3. Engaging with trolls in the comments of your posts. (19:18)
4. Trusting people at a new company because they pay you more. (26:20)
5. Saying “why” when someone tells you they’re not interested on a cold call. (31:56)
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoint...2024-05-3041 minThe Sour GTM SaaS Takes PodcastCortney WilbanksFeaturing Cortney Wilbanks, Strategic Go-to-Market Advisor.
Cortney's Sour Takes:
1. Partnerships that make you pay money to collaborate are not partnerships, that’s sales. (01:13)
2. If you preach kindness and authenticity online, you better be kind offline. (08:24)
3. Get a mentor that disagrees with you because it will teach you a new perspective and the art of understanding both sides of the conversation. (15:41)
4. Sales leaders should coach reps on how to understand buyers' problems as much as they do cold call hooks. (23:11)
5. BDRs should be trained as full cycle sales reps. (34:44)
Hot takes are fu...2024-05-2345 minThe Sour GTM SaaS Takes PodcastTodd BuslerFeaturing Todd Busler, CEO & Co-Founder of Champify.
Todd's Sour Takes:
1. People are overly obsessed with automation. (01:37)
2. Consolidation isn't a threat if you have true product-market fit. (05:41)
3. Sales leaders that scream "more activity" without strategy or data. (09:01)
4. Product and engineering-focused founders who don't appreciate/respect GTM teams. (17:47)
5. Competitors bashing each other. (27:26)
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?
Pla...2024-05-0934 minThe Sour GTM SaaS Takes PodcastJulia CarterFeaturing Julia Carter, Account Executive at Marpipe.
Julia's Sour Takes:
1. Mass exporting prospect lists is why you aren't hitting your goals. (02:33)
2. LinkedIn branding doesn't really help you that much with your 9-5 job. (09:21)
3. Personalizing is usually a waste of time. (24:04)
4. OTE is fake. (33:48)
5. Qualifying calls need to go (for most). (44:39)
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?
Platinum Sponsor: SalesIntel.io
Gold Sponsors: HockeyStack, Tack, The...2024-05-0250 min
The Sour GTM SaaS Takes PodcastKatie PennerFeaturing Katie Penner, Head of Sender Relations at Sendoso.
Katie's Sour Takes:
1. Companies should encourage their employees to build their personal brands on LinkedIn - not shy away from it. (01:29)
2. Traditional influencer marketing is stale. (17:22)
3. Building a platform by tearing others down is icky. (28:12)
4. Relevance & personalization are necessary in outreach today. (35:29)
5. Gift without expectation. (47:12)
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?
Platinum Sponsor: SalesIntel.io
Gol...2024-04-2559 min
Taking the LeadMastering Sales Ramp-Up: Insights with Christina BradyIn this episode of Taking the Lead, Christina Brady shares her appearance in The Sour Takes Podcast, hosted by Jason Hasenberg. The dialogue traverses the nuanced terrains of sales strategies, onboarding processes, and the crucial role of diversity and inclusivity in fostering dynamic sales teams. Christina shares her seasoned insights, drawing from her rich experiences to shed light on evolving sales practices.The discussion dives into the challenges of sales ramp-up times, advocating for a more humane and individualized approach to onboarding. Christina underscores the importance of acknowledging diverse learning curves and the potential of tailored training...2024-04-231h 06The Sour GTM SaaS Takes PodcastKathleen BoothFeaturing Kathleen Booth, SVP of Marketing & Growth at Pavilion.
Kathleen's Sour Takes:
1. The traditional approach to organic SEO isn't going to work in the future. (01:55)
2. AI is going to make outbound less effective. (10:34)
3. Most companies don't invest enough in events or community. (20:40)
4. And most of those who do, go about events and community wrong. (39:47)
5. GTM execs (and really anyone in revenue) are leaving a ton of money on the table if they don't build a personal brand on the social platforms where their customers are active. (57:14)
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders tak...2024-04-181h 11The Sour GTM SaaS Takes PodcastMorgan J IngramFeaturing Morgan J Ingram, Founder and Chief Edutainment Officer at AMP.
Morgan's Sour Takes:
1. Strategic advisors who aren't really strategic advisors. (01:28)
2. People who don't read their influencer deals. (14:19)
3. Connect and blind pitch. (24:40)
4. Mass tagging. (33:44)
5. Public shaming on LinkedIn. (47:19)
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?
Platinum Sponsor: SalesIntel.io
Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius
For sponsorship inquiries, send an email to jhasenberg7@gmail.com...2024-03-1456 minThe Sour GTM SaaS Takes PodcastAlex VirdenFeaturing Alex Virden, Product Marketing & GTM leader at Virdical.
Alex's Sour Takes:
1. Company politics, gossip, and “old guard v new guard” mentalities can and will ruin a Product Marketing Manager's career. (02:03)
2. Calling PMM misunderstood is a crutch. (11:21)
3. “Let me know how I can help” is the worst phrase of all time. (20:17)
4. Category creation is dumb. (30:25)
5. Most companies looking to hire PMM freelancers, fractionals, or consultants really just need an in-house person. (39:18)
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they de...2024-03-1250 minThe Sour GTM SaaS Takes PodcastNate BranscomeFeaturing Nate Branscome, GTM leader at HockeyStack.
Nate's Sour Takes:
1. Cold Calling is rarely an efficient prospecting channel. (01:58)
2. Orgs who claim they are data-backed, are rarely data-backed. (14:35)
3. Most people who claim they grew a company from X to X for credibility: that growth would have happened with or without them. (29:40)
4. Most product differentiators are not true differentiators. (41:17)
5. Using tactics + methodologies to try and "Close" someone isn't the best way to win business. (53:31)
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of Saa...2024-03-071h 16The Sour GTM SaaS Takes PodcastChristina BradyFeaturing Christina Brady, CEO & Co-Founder of a soon-to-be-released stealth startup.
Christina's Sour Takes:
1. No one knows how to accurately measure ramp time. (02:49)
2. Industry and Prospect knowledge outweighs product knowledge. (17:54)
3. AI to replace humans will slow us down, AI to help improve human performance will speed us up. (27:38)
4. There is no single 'most successful rep' profile. (38:52)
5. Hiring referrals only kills DE&I. (53:21)
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in...2024-03-051h 06The Sour GTM SaaS Takes PodcastTim DavidsonFeaturing Tim Davidson, VP of Marketing & Founder of B2B Rizz.
Tim's Sour Takes:
1. ABM should be most of B2Bs GTM strategy. (1:00)
2. 85% of B2B event booths suck. (07:38)
3. A lot of B2B companies' buying processes stink. (25:07)
4. There is still so much room for new creators on Linkedin. (33:30)
5. B2B doesn't need to be so boring. (54:43)
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?
Platinum Spo...2024-02-291h 12The Sour GTM SaaS Takes PodcastMelissa GaglioneFeaturing Melissa Gaglione, Account Executive at Deel and the host of B2B pop-up content events.
Melissa's Sour Takes:
1. Videos aren’t for everyone all the time. (02:57)
2. Prospects need to earn your time. (14:17)
3. Just stop if you can automate it. (25:18)
4. Stop paying for booths at events. (35:28)
5. Take care of your body before your pipeline. (48:13)
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?
Platinum Sponsor: SalesIntel.io
Gold...2024-02-2254 minThe Sour GTM SaaS Takes PodcastMason CosbyFeaturing Mason Cosby, Founder of Scrappy ABM.
Mason's Sour Takes:
1. Most organizations are starting with ABM entirely in the wrong way. (03:03)
2. Most organizations should start their ABM program focused on customer expansion. (08:45)
3. The current lack of alignment between marketing and sales is largely marketing's fault. (18:39)
4. ABM should be the only marketing strategy for Vertical SaaS companies. (36:01)
5. The best low-cost ABM playbook is peer-led influencer marketing. (43:43)
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while try...2024-02-151h 01The Sour GTM SaaS Takes PodcastAmelia TaylorFeaturing Amelia Taylor, Founder of AT the Revenue Table, Community & GTM Partner at Aptivio, and advisor at Regie.ai.
Amelia's Sour Takes:
1. Challenge the system: “We have always done things this way” are the 7 worst words to say in business. (01:58)
2. Knowing what not to do is equally, or more, important than knowing what to do. (21:12)
3. LinkedIn isn’t the only “world” that exists - especially if you want to build exec relationships. (41:47)
4. Pipeline-generated revenue, alone, doesn't warrant a promotion. (56:54)
5. Easily 50% of playbooks created are copies of another creator's playbook — creating your own will take you WAY further. (01:24:24)
Hot takes are fun, but...2024-02-081h 34The Sour GTM SaaS Takes PodcastJared RobinFeaturing Jared Robin, Co-Founder at RevGenius and Founder of The Collab.
Jared’s Sour Takes:
1. Community and audience aren’t the same thing.
2. Not many companies are community right.
3. Paying influencers on a per-post basis doesn’t cut it.
4. Outbounding in a community is not the same as being active or showing up.
5. LinkedIn is not real life.
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS.
Can they deliver clear viewpoints while trying the sourest candies in the world?
Platinum...2024-01-3058 min