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Jason Lalk

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Frame Breakers
Frame BreakersStartup Marketing Lessons | Ben Pollack - Head of Marketing at ParabolaBen Pollack is the Head of Marketing at Parabola and GTM, Expert in Residence at First Round Capital. Ben talks about why he chose to join Parabola, his playbooks for startup marketing, and what has been working (and not working) for his team. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe _____ Follow Ben: Linkedin: ⁠https://www.linkedin.com/in/ben-polla...⁠ _____ Follow Jason: Linkedin: ⁠https://www.linkedin.com/in/jasonlalk/⁠ Twitte...
2024-04-0449 minFrame Breakers
Frame BreakersMarketing for B2B Startups | MJ Smith - CMO at CoLab Software [Ep. 10]In this episode, we get inside the world of startup marketing with MJ Smith, the CMO at CoLab Software. Discover how she's propelled CoLab's exponential growth, all while maintaining a massive Linkedin audience. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe _____ Follow MJ: Linkedin: https://www.linkedin.com/in/mjpsmith/ _____ Follow Jason: Linkedin: https://www.linkedin.com/in/jasonlalk/ Twitter/X: https://twitter.com/jlalk TikTok: https://www.tiktok.com/@jasonstartups YouTube: @remotegrowthpartners --------- Timestamps: 00:00 Intro 2:05 Impactful Roles In Startups 5:00 How To Lead A Marketing Team 12:35 How To Write Effectively For...
2024-03-0650 minRevenue Blueprint
Revenue BlueprintBuilding Your First Sales Team | With Kyle Duffy [Revenue Blueprint, EP.24]In this episode, Seth DeHart and Jason Lalk talk with Kyle Duffy, a veteran in creating founder-led sales and establishing early-stage go-to-market strategies. Discover common pitfalls in the sales process, learn how to effectively use design partners, key tips for hiring your first sales team and most get a blast from the past into how sales were done in the Neolithic era with a rotary phone.
2024-02-1348 minRevenue Blueprint
Revenue BlueprintBeing A Startup's First Sales Hire | With Matthew Putnam [Revenue Blueprint, EP.23]In this episode, Seth DeHart and Jason Lalk talk with Matt Putnam, a seasoned sales professional who's currently the Director of Global Sales at Thomas. He shares his journey of starting off as a SDR and moving up the ranks, talks about how he did it and what newcomers in the field can learn from his experiences.
2024-02-0653 minRevenue Blueprint
Revenue BlueprintBuilding Sales Teams In Startups | With Kristen Habacht [Revenue Blueprint, EP.22]In this episode, Seth DeHart and Jason Lalk sit down with Kristen Habacht, the CRO at Typeform, former VP of Sales at Trello and Global Head of Sales at Atlassian (and she oversees a bunch of boards too!). Join them as Kristen shares her extensive sales experience in the startup world; how to scale profitably whilst facing early stage problems, understanding potential hurdles and most importantly, finding out who is Doogie Howser.
2024-01-3044 minRevenue Blueprint
Revenue BlueprintCracking The Linkedin Algorithm | Seth & Jason [Revenue Blueprint, EP.21] In this episode, Seth DeHart and Jason Lalk discuss the intricacies of Linkedin content creation, and how approaching it with a SDR mindset can amplify your efforts. And how to get a 100% off at a dealership. ____ Connect with Jason: Linkedin: www.linkedin.com/in/jasonlalk/ Twitter/X: https://twitter.com/jlalk ____ Connect with Seth: Linkedin: https://www.linkedin.com/in/sethdehart/ Twitter/X: https://twitter.com/SethDeHart
2024-01-2437 minRevenue Blueprint
Revenue BlueprintWhat Happens Inside Board Meetings? | Seth & Jason [Revenue Blueprint, EP.20]In this episode, Seth DeHart and Jason Lalk talk about the importance of leaving your comfort zones to be able to progress in your career. And when you plan on climbing a mountain.
2024-01-1618 minRevenue Blueprint
Revenue BlueprintThe Switch From SDR to AE | Seth & Jason [Revenue Blueprint, EP.19]In today's episode of Revenue Blueprint, Seth DeHart and Jason Lalk talk about the journey from a Sales Development Representative to an Account Executive, and how the progression isn't as straightforward as one thinks.
2024-01-0911 minRevenue Blueprint
Revenue BlueprintUtilizing Strategic Thinking In Sales | Seth & Jason [Revenue Blueprint, EP.18]In this episode, Seth DeHart and Jason Lalk discuss coaching junior team members and middle managers in strategic decision-making. Further highlighting the need for aligning team goals with company objectives. And finding some iOS easter eggs in the process.
2024-01-0219 minRevenue Blueprint
Revenue BlueprintBiomedical Scientist To Marketing Leader | With Hoang Pham [Revenue Blueprint, EP.17]In this episode, Jason Lalk and Seth DeHart sit down with Hoang Pham, the Head of Marketing at Monite. Discover Hoang's unique journey from a biomedical scientist to a marketing guru, unraveling the twists and turns that led to his success in the startup world. Gain insights into his transition from science to sales, the art of growth hacking, and his strategies for raising a staggering $770 million.
2023-12-1249 minFrame Breakers
Frame BreakersUnHire Yourself | Carmen Cedeño - Sr. Dir. Demand Gen at Alma [Ep. 9]Carmen Cedeño is the Senior Director of Demand-Gen at Alma, a fast-growing mental health care startup. Carmen shares insightful details about Alma's operations from the 'crawl, walk, run' philosophy they maintain, forecasting for the future, managing budgets, and the importance of building solid business foundations. In this episode, learn how Carmen spearheaded the marketing team's growth at Alma, how they were able to raise $4 million in attributable revenue and how everything becomes easier with a good team. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe _____ Follow Carmen: Linkedin: https://www.l...
2023-12-0752 minRevenue Blueprint
Revenue BlueprintThe Importance Of A Good Discovery Call | Seth & Jason [Revenue Blueprint, EP.16]In this episode, Seth DeHart and Jason Lalk delve into the world of discovery calls in sales. They explore the philosophy of pursuing excellence in sales, emphasizing the journey to mastery and the importance of uncovering pain points and providing value during the discovery process. And most importantly, buttoning up their shirts.
2023-12-0516 minRevenue Blueprint
Revenue BlueprintHow To Create SUCCESSFUL Sales Strategies! | With J.T. Levin [Revenue Blueprint, EP. 15]In this episode, ⁠Jason Lalk⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Seth DeHart⁠⁠⁠⁠ talk with JT Levin, a seasoned sales leader and the current Head of Sales at August Health. We'll unpack the secrets behind building and leading successful sales teams, gleaned from JT's rich experience in various VP of Sales roles. Discover innovative sales strategies, leadership insights, and the winning mindset that has propelled JT's career and can transform your approach to sales. Don't miss this chance to learn from one of the industry's best.
2023-12-0149 minRevenue Blueprint
Revenue BlueprintPeak Performance in Sales: Insights and Technologies with Roderick Jefferson [Revenue Blueprint, EP.14]In this episode, ⁠Jason Lalk⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Seth DeHart⁠⁠⁠⁠ get into the nitty gritty with Roderick Jefferson, who was the VP of Global Enablement @Marketo, the Head of Global Sales Enablement @Oracle, Sr Director Sales Productivity @Salesforce, with multiple other advisory roles culminating in over 20 years of experience! Now the founder of Roderick Jefferson & Associates, he shares his journey of seeing Sales grow into what it is today, how it has evolved, what key changes occurred and how people can take advantage of developing technologies. If you're a sales professional, entrepreneur, or anyone passionate about maximizing your sales potential, this episode is a treasure trove of...
2023-12-0150 minFrame Breakers
Frame BreakersOwned Audiences for $1.1 Billion | Anthony Kennada - CEO of Audience Plus [Ep. 8]Anthony Kennada is the CEO of AudiencePlus, an owned-media platform taking the world by storm. Learn the art of building direct connections with your audience as Anthony shares his expertise. In this episode, learn how to create direct connections with your audience through consistent content, authentic relationships, and customer-focused strategies. Whether you're a marketer or a business enthusiast, this episode is packed with actionable insights. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe _____ Follow Anthony: Linkedin: https://www.linkedin.com/in/akennada Twitter/X: https://twitter.com/akennada Instagram: https://www...
2023-11-2955 minFrame Breakers
Frame BreakersHow Marketing Can Prevent Churn | Kacyn Goranson [Ep. 7]Kacyn Goranson is the Head of Marketing at Worksuite. A world-class freelancer management platform used by over 350k+ people. In this episode, we explore strategies for creating teams tailored to any stage of the company. Kacyn's insights offer valuable guidance for businesses at any stage of growth. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe --------- Follow Kacyn: Linkedin: https://www.linkedin.com/in/kacyngoranson/ Twitter/X: https://twitter.com/KacynG --------- Follow Jason: Linkedin: https://www.linkedin.com/in/jasonlalk/ Twitter: https://twitter.com/jlalk TikTok: https://www.tiktok.com...
2023-11-1556 minFrame Breakers
Frame BreakersMarketing To Gen Z: Harley Block - CEO at IF7 [Ep.6 ]Harley Block is the CEO of IF7, a creative partnership agency working with giants like Starbucks, Spotify, and Coca-Cola on reaching Gen Z. In this episode, you'll learn how to navigate the challenges of reaching Gen Z and gain valuable marketing tips from a true expert who has been doing this for years. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe --------- Follow Harley: Linkedin: https://www.linkedin.com/in/harleyblock Instagram: https://www.instagram.com/block23 --------- Follow Jason: Linkedin: https://www.linkedin.com/in/jasonlalk/ Twitter: https://twitter.com...
2023-11-0855 minFrame Breakers
Frame BreakersMastering The Buyer Persona: David Aronica - Head of Growth Marketing at Yellowbrick [Ep.5]David Aronica is the Head of Growth Marketing at YellowBrick, a super successful Series-C company. In this episode, David takes you through the nitty-gritty of tailoring your message to the right audience. If you're looking to elevate your marketing game, this episode is a must-watch. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe --------- Follow David: Linkedin: https://www.linkedin.com/in/davidaronica/ Twitter: https://twitter.com/aronicad --------- Follow Jason: Linkedin: https://www.linkedin.com/in/jasonlalk/ Twitter: https://twitter.com/jlalk TikTok: https://www.tiktok.com/@jasonstartups YouTube: @remotegrowthpartners ...
2023-10-2451 min10 MINUTE MARKETER - Bite sized marketing strategies for everyone!
10 MINUTE MARKETER - Bite sized marketing strategies for everyone!#6 - DETAILS: How I built & sold my 7-figure ad agencyTopics Include: + How I went from investment Banker to Ad Agency Owner + How I scaled my ad agency to 7-figures + The hack to increase agency profitability + Where the idea for @MarketingMax came from + How I'm building my newsletter business *Checkout the show this was orignally on, FRAME BREAKERS, here **Please consider following this podcast & sharing this episode if you got even 1 penny of value from it Say hi to ⁠@MarketingMax⁠ & ⁠Jason Lalk⁠
2023-10-2242 minFrame Breakers
Frame BreakersB2B Influencers Make Bank $$$ - Morgan J. Ingram [Ep. 4]Morgan J. Ingram is the founder and CEO of AMP media. He's also a prominent figure in B2B content strategies with over 155,000+ LinkedIn followers. In this episode, he reveals how much money B2B influencers make, key B2B content strategies, and his game-changing impact on in-person events and conferences. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe --------- Follow Morgan: LinkedIn: https://www.linkedin.com/in/morganjingram/ Twitter: https...
2023-10-1753 minFrame Breakers
Frame BreakersIs the CEO A Jerk? - Andrea Kayal: CRO at Help Scout [Ep.3]Andrea Kayal is the CRO at HelpScout (Series B) and previously led revenue and marketing teams at startups backed by tier 1 VCs like Greylock, Openview, Vista, First Round, Index Ventures. In this episode, she covers how to became a CMO, how to pick company to work at, and how to plan for a board meeting. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe _____ Follow Andrea: https://www.linkedin.com/in/andreakayal/ _____ Follow Jason: Linkedin: https://www.linkedin.com/in/jasonlalk/ Twitter: https://twitter.com/jlalk TikTok: https://www.tiktok.com/@jasonstartups ...
2023-10-1047 minFrame Breakers
Frame BreakersHow to Grow Your Newsletter: Marketing Max - Founder at Growth Daily [Ep. 2]In this episode of Frame Breakers, we sit down with Marketing Max, a true industry mastermind. Max is founder of Growth Daily, a newsletter read by over 70,000 marketers. He’s also a serial entrepreneur with 2 exits. Before launching Growth Daily, he successfully built and sold a seven-figure marketing agency and as well as another newsletter with over 10,000 subscribers.---------We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe Follow Jason: Linkedin: https://www.linkedin.com/in/jasonlalk/ Twitter: https://twitter.com/jlalk TikTok: https://www.tiktok...
2023-10-0443 minFrame Breakers
Frame BreakersHow to Make Money with Linkedin Ads: Justin Rowe - Founder/CMO at Impactable [Ep. 1]Jason Lalk sits down with Justin Rowe is the founder and CMO of Impactable — the most widely used Linkedin ads agency in the world. The guy has dedicated his career to helping people make money with Linkedin ads. The depth of his knowledge is unmatched and his Linkedin content is 🔥🔥🔥 We uncover myths about Linkedin ads, how he got 5x ROAS for a new client, and his system for creating content that has built him a 60K+ Linkedin following.
2023-09-2049 minRevenue Blueprint
Revenue BlueprintGetting Acquired by Nerdwallet: A Startup Dream? Tommy McNulty, Founder of Rhythm - [Revenue Blueprint, EP.13]In this episode, Jason Lalk⁠⁠⁠⁠ and ⁠⁠⁠⁠Seth DeHart⁠⁠⁠ delve into the thrilling entrepreneurial journey of Tommy McNulty, the brilliant mind behind Rhythm, a game-changing startup in the world of personal finance. Join them as they explore the highs, lows, and invaluable lessons learned from Tommy's experience of being acquired by NerdWallet, a major player in the fintech industry. Tommy McNulty, the founder of Rhythm, shares his firsthand account of the startup world, from the initial spark of an idea to the pivotal moment of acquisition. Gain insights into the challenges and triumphs that come with building and scalin...
2023-09-0639 minRevenue Blueprint
Revenue BlueprintSales Swagger and Walking Away from Deals - [Revenue Blueprint, EP.12]In this enlightening discussion, ⁠Jason Lalk⁠⁠⁠ and ⁠⁠⁠Seth DeHart⁠⁠ invite you to explore the artistry of effective salesmanship and the strategic acumen required to discern when it's time to gracefully exit from a deal. Throughout this episode, they took a deep dive into the concept of sales swagger – that magnetic charisma and confidence that sets top-notch sales professionals apart. Listeners will gain valuable insights into honing their own sales swagger, equipping them to engage and persuade even the most challenging prospects. But this episode isn't just about winning at all costs. It also emp...
2023-08-2913 minRevenue Blueprint
Revenue BlueprintPicking The Right Startups: Founder Market Fit with VC Nick Moran - [Revenue Blueprint, EP.11]Jason Lalk⁠⁠ and ⁠⁠Seth DeHart⁠ ventured into the realm of startup success strategy with a guiding voice, none other than acclaimed venture capitalist, Nick Moran. In this illuminating episode titled "Picking The Right Startups: Founder Market Fit with VC Nick Moran," listeners are invited to explore the pivotal concept of "Founder-Market Fit." The podcast delves into the art of discerning the perfect blend between a founder's vision and the pulse of the market, a synergy that can spell triumph or setback for a startup. With Nick Moran's reservoir of insights, ga...
2023-08-1248 minRevenue Blueprint
Revenue BlueprintBridging the Gap Between the Office and Remote Work: Why We Started Revenue Blueprint - [Revenue Blueprint, EP.10]In this podcast episode, Jason Lalk⁠ and ⁠Seth DeHart uncovered the genesis of Revenue Blueprint, a groundbreaking initiative that aims to bridge the gap between the traditional office and remote work setups. Through engaging storytelling and interviews, they explore the motivations behind embracing remote work and the benefits it brings for companies and employees alike. Join them and discover the strategies and technologies they implemented to ensure seamless collaboration and communication across remote teams, fostering a sense of unity and camaraderie despite physical distances. Whether you're a business leader or simply curious about the future...
2023-08-0726 minRevenue Blueprint
Revenue BlueprintSecrets of PLG and Building a Community at Early Stage Startups with Kyle Poyar from Openview - [Revenue Blueprint, EP.9]⁠⁠Jason Lalk⁠⁠ and ⁠⁠Seth DeHart⁠⁠ had an enlightening discussion with Kyle Poyar and delve deep into the world of product-led growth (PLG) and explore the invaluable role of community-building for early-stage startups. They uncover the hidden gems and strategies that can catapult a startup's success to new heights. Kyle Poyar, with his wealth of experience at OpenView, shares invaluable insights on how product-led growth has revolutionized the startup landscape. From understanding the core principles of PLG to implementing effective user acquisition and onboarding tactics, this episode is a goldmine for entrepreneurs, product managers, and growth enthusiasts...
2023-08-0747 minRevenue Blueprint
Revenue BlueprintThe Difference Between Salespeople: Junior Reps vs. Senior Reps - [Revenue Blueprint, EP.8]In the world of sales, experience matters. Jason Lalk and Seth DeHart had an insightful episode as they explore the key differences between junior sales representatives and senior sales representatives. No guest speakers this time, but they provide valuable insights into the distinct qualities and skill sets that set these two groups apart. Discover the unique challenges and opportunities faced by junior reps as they navigate their early stages in the sales profession. Learn the importance of mentorship, continuous learning, and building a strong foundation of sales fundamentals. Gain practical advice on overcoming common hurdles and accelerating yo...
2023-08-0720 minRevenue Blueprint
Revenue BlueprintFrom Struggle to Triumph: Rory Sadler - CEO at Trumpet - [Revenue Blueprint, EP.7]⁠Jason Lalk⁠ and ⁠Seth DeHart⁠ sat down with the remarkable Rory Sadler, a true embodiment of resilience and triumph. Rory shares his journey, overcoming adversity and defying the odds to achieve extraordinary success. From facing setbacks to embracing opportunities, this inspiring conversation will motivate you to overcome your challenges and strive for greatness. Discover the key lessons learned from Rory's experiences, as he reveals the strategies that propelled him forward in both his personal and professional life. Dive into the mindset shifts, perseverance, and unwavering determination that played a pivotal role in his remarkable transformation. Whether you're facing career roadblocks...
2023-08-0146 minRevenue Blueprint
Revenue BlueprintThe Power of Rest in Entrepreneurship, Balancing Work and Relaxation, Quotas for Early Stage Sales Compensation Plans - [Revenue Blueprint, EP.6]Jason Lalk and Seth DeHart delve into the challenges faced by early-stage sales professionals. Discover the art of taking time off without feeling guilty and the importance of allowing your brain to rest for optimal productivity. Gain valuable insights into compensation negotiations for first-time leaders in startups and learn how to strike a balance between career advancement and market-rate compensation. This episode offers practical advice for entrepreneurs and ICs navigating the complex world of sales and highlights the significance of prioritizing personal growth and work-life harmony. Don't miss out on this enlightening conversation with valuable takeaways for sales professionals at...
2023-06-2319 minRevenue Blueprint
Revenue BlueprintKrysten Conner: Mastering the Art of Sales and Content Creation on LinkedIn - [Revenue Blueprint, EP.5]Jason Lalk and Seth DeHart speak with Krysten Conner, renowned LinkedIn influencer and top AE at multiple startups. She shares her journey and insights. Krysten has recently transitioned into a unique role at UserGems, combining her sales strategy and content creation expertise. As she embarks on this exciting journey, she discusses her plans for creating online courses, sales playbooks, and more engaging LinkedIn content. Tune in to learn about her hybrid role and how she plans to bridge the gap between various departments at UserGems. Plus, get a glimpse of what it...
2023-06-0745 minRevenue Blueprint
Revenue BlueprintIs the BDR Role Dead? The Evolution of Sales in the AI Era - [Revenue Blueprint, EP.4]Join Jason Lalk and Seth DeHart in this thought-provoking episode of The Revenue Blueprint, where they discuss the future of the Business Development Representative (BDR) role in the sales industry. Dive into the fundamental problems affecting the BDR role, from the lack of involvement in the sales process after setting up meetings to the impact of inexperienced representatives on brand image. As AI tools continue to revolutionize sales, will the BDR role go extinct or evolve to meet new challenges? Discover insights from industry experts like Liam Mulcahy from Kleiner Perkins and engage in a cr...
2023-06-0137 minRevenue Blueprint
Revenue BlueprintScott Britton, Cofounder at Troops.ai: Selling his business to Salesforce // Creativity for Founders // Transitioning from Founder-led Sales - [Revenue Blueprint, EP.3]Jason Lalk and Seth DeHart speak with Scott Britton about raising venture capital, selling his company to Salesforce, and what he would have done differently. ------ The Revenue Blueprint also has episodes with Scott Britton (Troops), Krysten Conner (Usergems), Meg Bowen (Refine Labs), Rory Sadler (Trumpet) and Kyle Poyar (Openview).
2023-05-0949 minRevenue Blueprint
Revenue BlueprintMegan Bowen, COO at Refine Labs: Bootstrapping to $20M ARR // How to Make Career Decisions // Building the Customer Success Team at ZocDoc - [Revenue Blueprint, EP.2]Jason Lalk and Seth DeHart speak with Megan Bowen about her journey to become the COO of Refine Labs. She gets real about gender biases, speaking up in the workplace, and what it's really like to be in a hyper growth company Megan's career includes leadership roles at ZocDoc, GrubHub, and Q (acquired by WeWork). ------ The Revenue Blueprint also has episodes with Scott Britton (Troops), Krysten Conner (Usergems), Meg Bowen (Refine Labs), Rory Sadler (Trumpet) and Kyle Poyar (Openview).
2023-05-0257 minRevenue Blueprint
Revenue BlueprintDavid Campbell, CEO and Founder at Tropic: How Addiction Shaped Him // How Companies Buy Software // Closing Your First Deal // Hiring Your First Salesperson - [Revenue Blueprint, EP.1]Jason Lalk and Seth DeHart speak with David Campbell about his journey as the founder and CEO of Tropic – a venture-backed SaaS procurement company.  Tropic’s investors include Insight Partners, Canaan Partners, Founder Collective, and Company Ventures. In a candid conversation, David shares how procurement companies price their services and how they work with sales teams. They also speak about David’s struggles with addiction and how they’ve shaped him as a founder and leader. Don’t miss David’s story about closing his first deal…not for the squeamish! He also s...
2023-04-2447 minThe Consumer Quarterback Show
The Consumer Quarterback ShowCQB SHOW 111419The Consumer Quarterback Show; Nov 14, 2019 Jason Kobal - Kobal Law tampaworkcomplaw.com-discusses a case that he had which received national attention-offers advice on how to retain legal representation-mentions his casino game, advice for those trying to launch gamesHeather Lalk - Fit to a T fittoat.net-tells us how she approaches a new client, her evaluation and assessment-goes over the benefits of nutrition and ways diet can impact your life-used nutrition...
2019-11-2650 min