Shows
Small Business Big Visibility120: Eggs, Ads, and Algorithms: John Parkes on ClickFunnels, AI, and EntrepreneurshipJoin Jason McKenzie on this insightful episode of Small Business Big Visibility as he sits down with John Parkes, Chief Traffic Architect at ClickFunnels. Discover how John successfully navigated spending over $150 million on ads, leveraging ClickFunnels to drive remarkable growth for businesses.In this episode, you’ll explore:Effective Advertising Strategies: Learn how John mastered online advertising and the key tactics that led to his success.Entrepreneurial Mindset: Understand the entrepreneurial journey, including overcoming setbacks and fostering a resilient business spirit.AI in Marketing: Gain insights into the role of artificial intelligence in modern marketing and ho...
2025-04-0444 min
Small Business Big Visibility118: Wealth mindset: finding abundance through gratitudeJoin host Jason McKenzie on Small Business Big Visibility as he explores the wealth mindset and the power of gratitude in achieving abundance. In this inspiring episode, Jason shares his personal journey of overcoming physical challenges and how shifting his perspective led to profound growth both personally and professionally.What You'll Discover:Redefining Wealth: Understand wealth beyond financial gains and identify what truly matters to you and your business.Gratitude Practices: Learn actionable strategies to incorporate gratitude into your daily routine to foster a positive mindset.Mindset Shifts: Explore how changing your beliefs and focusing on...
2025-04-0204 min
Small Business Big Visibility117: Unlock Hidden Opportunities: How to Leverage Your Existing Network and ToolsAre you feeling stuck, searching for the right opportunities, or overwhelmed by the endless resources out there? In this episode of Small Business Big Visibility, host Jason McKenzie shares a transformative journey of discovering that the solutions you seek are often already within your grasp. Jason recounts his personal experience of searching high and low for the information he needed, only to realize it was on an app he had all along. This episode is packed with actionable insights tailored for small business owners looking to simplify their marketing, reduce stress, and boost revenue.Discover how to...
2025-04-0107 min
Small Business Big Visibility114: How you can make more profit while having lower pricesIn this episode of Small Business Big Visibility, host Jason McKenzie challenges the conventional wisdom that lowering prices always leads to slimmer profits. Discover how strategic pricing, combined with efficient processes and innovation, can actually boost your bottom line without compromising quality.Jason shares his eye-opening experience from the restaurant industry to illustrate how specialized systems and scalable operations can transform your business. Learn how implementing streamlined processes, fostering specialization, embracing innovation, and scaling intelligently can turn lower prices into higher profits.Key Takeaways:Optimize Processes: Learn how to create efficient workflows that reduce...
2025-03-2708 min
Small Business Big Visibility113: How You Can Stop Competing On PriceWelcome to another insightful episode of Small Business Big Visibility with your host, Jason McKenzie. W explore transformative strategies that empower small business owners to break free from the relentless price wars typical of crowded markets. If you’re tired of fighting for every dollar and seeking sustainable growth, this episode is a game-changer.Jason delves into the concept of blue ocean versus red ocean strategies, helping you identify and seize unique market opportunities where competition is minimal. Learn how to position your business as the go-to solution, where value, trust, and customer alignment trump price alone.I...
2025-03-2608 min
Small Business Big Visibility111: 5 Ways to Overcome Imposter Syndrome for Small Business OwnersFeeling like an imposter in your small business journey? In this episode of Small Business Big Visibility, host Jason McKenzie dives deep into the struggles of imposter syndrome and offers five actionable strategies to help you overcome these limiting beliefs. Discover how to boost your confidence, attract ideal clients, and enhance your business growth with practical techniques like affirmations, EFT, and proactive action steps.Learn how implementing these methods can lead to increased profitability, reduced stress, and a more balanced work-life dynamic. Jason shares personal experiences and expert insights to empower you to break free from self-doubt...
2025-03-2406 min
Small Business Big Visibility108: Shifting Gears: How to work on your business not in your businessHave you ever felt stuck in the day-to-day grind of your business, wondering how to break free and achieve sustainable growth? In this episode of Small Business Big Visibility, host Jason McKenzie dives deep into the pivotal shift from working in your business to working on your business. Using the analogy of shifting gears in an old, beat-up car, Jason explores the challenges and strategies involved in making this critical transition without burning out.Key Takeaways:Understanding the Transition: Learn why moving from operational tasks to strategic planning is essential for long-term success.Sustainable Growth Strategies...
2025-03-1908 min
Small Business Big Visibility102. 3 Steps to develop a growth mindsetStruggling to break free from feeling stuck in your business? In this episode of Small Business Big Visibility, host Jason McKenzie dives deep into developing a growth mindset to help you unlock your full potential. Discover how shifting your beliefs, words, and actions can transform your business outcomes and personal fulfillment.Jason shares three actionable steps that will enable you to:Audit Your Self-Talk: Learn to identify and replace negative self-talk with empowering language that fosters confidence and resilience.Use Micro Wins to Build Confidence: Implement small, consistent actions that reinforce your capabilities and drive sustained...
2025-03-1109 minSmall Business Big Visibility100: Nikki MacGregor's Secrets to Community-Driven Business GrowthJoin host Jason McKenzie in this milestone episode of Small Business Big Visibility as he welcomes Nikki McGregor—an inspiring entrepreneur, holistic health advocate, and visionary founder of the GOL Network (Gathering of Lightworkers). In this candid conversation, Nikki reveals how she transformed a 20-year career in physical therapy into building a thriving, community-driven business that champions natural healing, deep personal connections, and sustainable growth.A Transformative Journey: Hear Nikki’s personal story of leaving traditional healthcare to follow her calling and create a movement that unites diverse individuals around holistic wellness.Building Authentic Communities: Discover actionable strategies for...
2025-03-0726 min
Small Business Big Visibility99: Why entrepreneurs need a strong business networkRunning a business can feel isolating, but success hinges on not just what you know, but who you know. In this episode of Small Business Big Visibility, host Jason McKenzie delves into the importance of building a strong business network. Have you ever felt like you're navigating your entrepreneurial journey alone? Discover how surrounding yourself with the right community can spark innovation, provide invaluable support, and unlock opportunities you never imagined.Community Sparks Growth: Learn how a simple connection can lead to your next big idea or opportunity.Shared Wisdom: Explore how collaboration and diverse...
2025-03-0607 min
Small Business Big Visibility98: How to Build a Business That Aligns with Your PurposeAre you waking up every day wondering if your business truly reflects who you are? In this episode of Small Business Big Visibility, host Jason McKenzie dives deep into how to build a business that aligns with your purpose. Discover strategies to create a venture that not only generates profit but also fuels your passion, ensuring your work remains fulfilling and sustainable.During this episode, you will learn: Identifying Your Core Values: Understand the importance of aligning your business with what truly matters to you. Strategic Business Shifts: Learn actionable steps to make intentional changes that...
2025-03-0506 min
Small Business Big Visibility97: How to systematize your businessHave you ever felt like your business is constantly in firefighting mode? The problem isn’t that you’re working too hard—it’s that you don’t have the right systems in place. In this episode of Small Business Big Visibility, host Jason McKenzie dives deep into the importance of systematizing your business to achieve consistency, trust, and sustainable growth.Imagine running a restaurant where every dish is a surprise—sometimes perfect, sometimes a mess because the kitchen lacks a set recipe. Would you go back? Probably not. Now, picture that same restaurant implementing clear, written recipes. Eve...
2025-03-0407 min
Small Business Big Visibility96: Clarity in Business: The Power of Taking ActionHave you ever felt paralyzed by uncertainty, waiting for the perfect vision before moving your business forward? In this episode of Small Business Big Visibility, host Jason McKenzie delves into Clarity in Business: The Power of Taking Action, exploring how taking decisive steps, even in the fog of uncertainty, can lead to profound business clarity and growth. Discover why staying still can hold your small business back and learn actionable strategies to transform insight into action.During this episode, you’ll uncover: Embracing Uncertainty: Learn why taking action amidst uncertainty is essential for gaining clarity and dr...
2025-03-0305 minSmall Business Big Visibility95: Building wealth through real estate & life insurance with Kevin CarrollJoin host Jason McKenzie on this enlightening episode of Small Business Big Visibility as he sits down with Kevin Carroll, a seasoned entrepreneur, real estate investor, and life insurance expert. Kevin shares his remarkable journey from running a fast-growing family business to building a robust real estate portfolio and leveraging life insurance to create lasting wealth.Discover how Kevin transformed challenges into opportunities, navigating the complexities of real estate investments and utilizing life insurance as a strategic financial tool. Whether you're a small business owner looking to diversify your income or seeking ways to secure your financial...
2025-02-2828 min
Small Business Big Visibility94: Tips for discovering hidden advantages in your companyWelcome to episode 94 of Small Business Big Visibility with host Jason McKenzie. In this episode, we delve into the art of uncovering hidden advantages within your company, much like spotting Easter eggs in your favorite streaming series. Discover how these unnoticed benefits can unlock unexpected value, giving your business a competitive edge.Key Takeaways:Identify Hidden Benefits: Learn how to analyze customer feedback and operational processes to find unique features that set your business apart.Leverage Unique Insights: Understand how to use these hidden advantages to refine your marketing strategies and improve your products or services...
2025-02-2709 min
Small Business Big Visibility93: Marketing on a shoestring budgetJoin Jason McKenzie on this episode of Small Business Big Visibility as he dives into Marketing on a Shoestring Budget. Discover how small business owners can achieve remarkable growth without breaking the bank by leveraging creativity, authenticity, and community engagement. In today’s competitive landscape, finding effective marketing strategies that are both affordable and impactful is crucial for sustaining and scaling your business.Unlock Low-Cost Marketing Hacks: Creative Storytelling: Learn how to craft compelling narratives that resonate with your audience and differentiate your brand. Social Media Mastery: Utilize free platforms strategically to build your online presence an...
2025-02-2609 min
Small Business Big Visibility92: Smart debt management tips for entrepreneursFeeling weighed down by your business debt? In this episode of Small Business Big Visibility, host Jason McKenzie dives into smart debt management strategies tailored for entrepreneurs. Discover how to shed unnecessary financial burdens and set your business free, much like lightening a backpack before a challenging trek. Learn practical tips to manage your debts effectively, increase profitability, and achieve a healthier work-life balance. Identify Strategic Debts: Distinguish between debts that fuel growth and those that hinder progress. Consolidation and Refinancing: Explore methods to streamline your debt and secure better interest rates. Proactive Financial Planning: Implement routines to...
2025-02-2508 min
Small Business Big Visibility91: Cash flow planning for small business ownersJoin host Jason McKenzie on this episode of Small Business Big Visibility as we dive into the critical topic of cash flow planning for business owners. Imagine setting out on a thrilling road trip only to find your fuel gauge dangerously low. Managing your cash flow is just like planning that perfect journey, ensuring your business keeps moving forward without running dry. Discover how proactive financial management can transform your business operations, boost profitability, and provide peace of mind.Key Takeaways:Strategic Financial Planning: Learn how to map out your financial checkpoints to forecast cash inflows...
2025-02-2408 minSmall Business Big Visibility90: How to Scale a Blue Collar Business with Joe MikitishIn this episode of Small Business Big Visibility, host Jason McKenzie sits down with Joe Mikitish, a seasoned entrepreneur with over 26 years of experience and the founder of Blue Collar Connect. Joe shares his journey of building and scaling 16 businesses, offering invaluable insights into overcoming common challenges faced by blue collar business owners.Discover how Joe transformed his passion for technology and construction into a thriving network that empowers tradespeople to achieve remarkable business growth. Learn actionable strategies for: Identifying and Solving Core Business Problems: Joe discusses his effective methods for pinpointing the most pressing issues...
2025-02-2136 min
Small Business Big Visibility89: How to Succeed with a Mentor: 3 Essential StepsBuilding a business is like climbing a mountain—exciting, rewarding, but full of moments where you feel stuck. The difference between struggling alone and moving faster? Having the right mentor. In this episode of Small Business Big Visibility, host Jason McKenzie explores how to find the right mentor, how to approach them, and how to become the kind of person great mentors want to help.Discover the 5 traits of a great mentor and learn how to spot them to ensure you're partnering with someone who has already navigated the path you’re on. Understand why most people look...
2025-02-2007 min
Small Business Big Visibility88: How to stop solving the wrong problems in businessHave you ever felt like no matter how hard you work, the same business problems keep popping up? That's because most entrepreneurs spend too much time fixing symptoms instead of solving root causes. In this episode of Small Business Big Visibility, hosted by Jason McKenzie, we're breaking down a simple method to identify and fix your biggest business problems fast. If you're solving the wrong thing, you're just spinning your wheels.Key Takeaways:Stop and Look Under the Hood: Learn to slow down and assess the real issues holding your business back.Look at the Patterns...
2025-02-1907 min
Small Business Big Visibility87: How to Avoid Bad Business Advice: Spot the Red Flags & Pivot FastIn this episode of Small Business Big Visibility, host Jason McKenzie tackles a crucial challenge every entrepreneur faces: avoiding bad business advice. Not all guidance is created equal, and taking the wrong path can hinder your business growth and profitability. Discover how to spot the red flags of unreliable mentors and consultants, ensuring you receive the right support to propel your business forward.Are you overwhelmed by conflicting advice and struggling to find clear, actionable strategies for your business? This episode addresses the common pitfalls that small business owners encounter when seeking advice and provides practical steps...
2025-02-1809 min
Small Business Big Visibility86 From Doubt to Dominance: Overcoming Impostor Syndrome & Mastering Your Business ExpertiseJoin host Jason McKenzie on Small Business Big Visibility as he reveals how to transform self-doubt into unstoppable business success. In this episode, discover why even the most skilled entrepreneurs battle impostor syndrome—and learn the strategies to overcome it, build authority, and charge what you’re truly worth.Explore actionable insights to:Differentiate General Knowledge from Deep Expertise: Establish yourself as a trusted authority and elevate your market influence.Combat Self-Doubt Effectively: Implement mindset shifts and practical techniques to silence the inner critic.Position Your Brand Strategically: Use your expertise to attract ideal clients, enhance prof...
2025-02-1706 min
Small Business Big Visibility85: Scott Marker on Sales Mastery and Customer RetentionJoin host Jason McKenzie in this insightful episode ofSmall Business Big Visibility as he sits down with industry expertScott Marker. Scott brings a wealth of experience as an author, speaker, consultant, small business owner, and mixed martial arts guru, sharing invaluable strategies to help you elevate your business.In this episode, discover how to:-Optimize Your Sales Process: Learn realistic and effective sales techniques that prioritize customer success over traditional sales jargon.Leverage CRM Tools: Understand the power of Customer Relationship Management systems and how to utilize them to enhance customer connections and retention.Build Strong Referral Partnerships: Explore strategies...
2025-02-1429 min
Small Business Big Visibility84: Hidden Benefits of a Customer-Focused BusinessBusiness is like throwing a boomerang. In this episode of "Small Business Big Visibility," join host Jason McKenzie as we explore thehidden benefits of building a customer-focused business. Just as a well-thrown boomerang returns, nurturing your customer relationships can result in repeat business without the extra marketing spend. Discover how small actions can make a monumental impact on customer retention.Here's what you'll learn:Reputation Growth: How a customer-first approach leads to organic word-of-mouth marketing.Employee Retention: Why employees prefer to work for companies that prioritize customer satisfaction.Pricing Advantages: Learn why customers are willing to...
2025-02-1306 min
Small Business Big Visibility83: Transform Your Team into Customer Experience ChampionsIn this episode ofSmall Business Big Visibility, hosted by Jason McKenzie, we dive into a crucial yet often overlooked aspect of business success: how your team shapes the customer experience. Learn why training your employees to think like customers is essential for retention and how small adjustments can transform them into raving fans who keep coming back.Key Takeaways:Set Clear Expectations: Understand that every role impacts the customer journey, from the first phone call to follow-up processes.Think Like Customers: Encourage your team to ask themselves, "If I were the customer, how would I want...
2025-02-1207 min
Small Business Big Visibility82: Customer Experience Overhaul: Simple Fixes That Make a Big ImpactWelcome to another insightful episode ofSmall Business Big Visibility with your host, Jason McKenzie. Today, we're diving into the realm ofcustomer experience and exploring the small, simple fixes that create a huge impact on how clients perceive and engage with your business. Have you ever walked into a store or made a call and immediately sensed the type of experience you were about to have? This episode is about ensuring that feeling is always positive and memorable for your customers.In this episode, you'll discover:First Impressions Matter: Learn how a simple greeting or a friendly...
2025-02-1107 min
Small Business Big Visibility81: Customer Retention Goldmine: Boost Business Without New ClientsMost small business owners spend all their time trying to get new customers. But what if I told you thatkeeping your existing customers is far more profitable than constantly chasing new ones? In today's episode ofSmall Business Big Visibility, hosted by Jason McKenzie, we're diving into the world ofcustomer retention and why it's the hidden goldmine in your business. Discover how most businesses get this wrong and learn three simple strategies to keep your customers for life.Ever had a frustrating experience with a service provider who vanished after completing the job? Jason shares a compelling story...
2025-02-1005 min
Small Business Big Visibility80: From High School Hobby to Times Square - Nick Allen's Journey of PerseveranceJoin Jason McKenzie in this inspiring episode of "Small Business Big Visibility" as we explore the remarkable journey of Nick Allen, from a high school hobbyist to a celebrated photographer with his work displayed in Times Square. Discover the secrets behind Nick's perseverance and learn how he navigates the complexities of running a family business alongside his spouse. This episode delves into the art of storytelling through photography and even includes a surprising Bigfoot encounter! Whether you're looking for practical marketing strategies or just a boost of motivation, this episode is packed with insights that will resonate with small...
2025-02-0740 min
Small Business Big Visibility79: Unlocking Breakthroughs: Persevere Through the Dark Tunnels of BusinessIn this episode ofSmall Business Big Visibility, hosted by Jason McKenzie, we explore the power of perseverance and the critical mindset required to push through challenging times. There comes a point in every entrepreneur's journey where they feel stuck, discouraged, or ready to quit. But what if you're just one step away from a breakthrough? Discover how to navigate the darkest tunnels of your business path and emerge stronger on the other side.Join Jason as he shares his personal experience on the Hiawatha Trail, a metaphor for the entrepreneurial journey, illustrating how seemingly endless challenges can...
2025-02-0606 min
Small Business Big Visibility78: Thrive Through ChangeWhen was the last time you rented a movie from Blockbuster? Exactly. In this episode ofSmall Business Big Visibility, host Jason McKenzie dives into the critical importance of adaptability for long-term business success. Discover how the businesses that survive aren't always the biggest or the strongest, but those willing to evolve like Netflix, which thrived by embracing change while others faltered.Using the metaphor of the oak tree versus the bamboo, Jason illustrates how resisting change can lead to breaking under pressure, while adapting allows you to withstand and thrive through challenges. Learn from real-world examples and...
2025-02-0506 min
Small Business Big Visibility77: Crafting Your Business Lighthouse - The Power of a Strong StoryWelcome to another enlightening episode of "Small Business Big Visibility," hosted by the ever-inspiring Jason McKenzie. Today, we're diving deep into the power of storytelling in business—a vital tool not just for marketing, but for perseverance. When challenges arise, your business story is what keeps you grounded, attracting loyal customers and inspiring your team. Imagine running your business like navigating a storm with a lighthouse guiding you, rather than just a flashlight.Key Takeaways:Reconnect with Your Purpose: Discover how revisiting your story can reignite your passion, especially during tough times.See Your Progress: Learn to...
2025-02-0407 min
Small Business Big Visibility76: Beat Entrepreneur Burnout - Recognize and Resolve the Hidden LeaksFeeling stuck in your business despite giving it your all? You're not alone. In this episode ofSmall Business Big Visibility, hosted by Jason McKenzie, we're tackling the silent killer of entrepreneurs: burnout. You started your business out of passion, but now exhaustion and doubt have crept in—it's time to address why burnout happens, how to spot it early, and, most importantly, how to overcome it.Join us as we explore:The Three Stages of Burnout: Discover the signs of overcommitment, resentment, and exhaustion, and see if you recognize yourself in any of these phases.Misalignment: Th...
2025-02-0307 min
Small Business Big Visibility74: Unlock Success with Personal AccountabilityWelcome to another enlightening episode of "Small Business Big Visibility," hosted by Jason McKenzie. In today's episode, we tackle the often elusive yet crucial concept of personal accountability and its role as the cornerstone of success. Discover why staying accountable to yourself is the hardest challenge yet the most vital for small business owners striving for growth and efficiency.
Join us as we unravel practical strategies that transform small, consistent actions into monumental achievements. Learn how to leverage systems, habits, and even accountability partners to stay on track, especially when motivation wanes. If you've ever found it...
2025-01-3008 min
Small Business Big Visibility73: Build Trust & Loyalty: Mastering Client AccountabilityWelcome to another insightful episode of Small Business Big Visibility, hosted by Jason McKenzie. Today's focus is on the cornerstone of client relationships: accountability. Discover how being accountable not only builds trust but also sets your business apart in a competitive market. This episode is a must-listen for small business owners aiming to foster loyalty and enhance customer satisfaction.
Throughout this episode, you'll gain actionable insights into the art of accountability, including:
Proactive Communication: Learn the importance of addressing potential issues before they escalate, ensuring your clients always feel informed and valued.
Tracking Promises: Discover tools...
2025-01-2909 min
Small Business Big Visibility72: Ignite Team Success with Accountability & TrustWelcome to another episode of "Small Business Big Visibility" with your host, Jason McKenzie. In today's episode, we're diving into the power of accountability in fostering team success and building trust within your business. Accountability isn't just a personal commitment—it's a cornerstone for team performance and growth. As a leader, you set the tone, and this episode reveals how to cultivate a culture of accountability that propels your business forward.
Key Takeaways:
Lead by Example: Discover how your actions as a leader set the standard for your team, encouraging them to emulate positive behaviors.
Establish Si...
2025-01-2807 min
Small Business Big Visibility71: Accountability as the Cornerstone of ExcellenceWelcome to another enlightening episode of "Small Business Big Visibility," hosted by the ever-insightful Jason McKenzie. Are you keeping the commitments you've made to yourself, your team, and your clients? Today, we delve into the vital role accountability plays in shaping your business, strengthening trust, and ensuring results. Discover how self-discipline and a culture of accountability can be the cornerstone of your business's growth and success.
Key Takeaways:
Personal Accountability: Learn to build a system that tracks your goals and ensures you're on the path to success. It's not just about dreaming big; it's about holding...
2025-01-2708 min
Small Business Big Visibility70: Unleashing Creativity with Garrett KerrJoin host Jason McKenzie for another insightful episode of "Small Business Big Visibility," where we dive into the world of video production with the talented Garrett Kerr, founder of Candy Hour Media https://candyhour.com/ . This week, we're exploring how small businesses can leverage videography to enhance their marketing strategies, reduce stress, and ultimately boost revenue.
Garrett shares his inspiring journey from playing with a home video camera as a child to creating captivating promotional videos for renowned brands like Klim and Red Bull. Discover how his passion for videography turned into a thriving business that helps c...
2025-01-2420 min
Small Business Big Visibility69: Flexibility as a Core Value of SuccessWhat if success wasn't just about revenue or growth but about how much flexibility your business offers you? In this episode of Small Business Big Visibility, hosted by Jason McKenzie, we delve into the often-overlooked metric of success: flexibility. Discover why this core value can transform not only your business but your life, providing you with the freedom to design a lifestyle that aligns with your deepest values.
Join us as we explore how core values, such as flexibility, shape your business decisions and vision. Reflect on your initial goals when starting your business—was it financial fr...
2025-01-2308 min
Small Business Big Visibility68: Is Your Business Pain a Growth Spurt or a Red Flag?Host Jason McKenzie delves into the inevitable challenges small business owners face in today's episode of "Small Business Big Visibility." Pain in business is common, but it's crucial to discern whether it's a natural part of growth or a warning sign of deeper issues. Jason shares an insightful personal story about identifying and addressing pain caused by misaligned processes and how making strategic adjustments can transform these challenges into opportunities for growth.
Key Takeaways:
Identify the Source: Learn to distinguish if the pain is linked to a specific situation, a broken process, or a larger misalignment.
...
2025-01-2206 min
Small Business Big Visibility67: Rethink Your Goals — When It's Time to Pivot or PersistHave you ever felt like the goals you're chasing are no longer the right ones? In this engaging episode of "Small Business Big Visibility," hosted by Jason McKenzie, we tackle the crucial moment when it's time to pivot your business strategies. Discover when to tweak your methods and how to stay true to your 'why' as your goals evolve. This episode is a must-listen for small business owners feeling stuck, misaligned, or unsure about their next steps.
Key Takeaways:
Recognize When to Pivot: Learn how to identify when your goals no longer align with your core...
2025-01-2107 min
Small Business Big Visibility66: Define Your Success: Building a Business Aligned with Your ValuesAre you chasing a version of success that doesn't feel like it fits your life or your business? In this episode of Small Business Big Visibility, host Jason McKenzie dives into defining success on your own terms, ensuring that your business aligns with your values and lifestyle. Discover why success isn't a one-size-fits-all concept and learn how to create a unique path that resonates with your true aspirations.
Key Takeaways:
Reflect on Your Values: Identify what's most important to you—be it family, freedom, creativity, or financial security.
Define Your Non-Negotiables: Understand what your business mu...
2025-01-2007 min
Small Business Big Visibility64: Unlock Success by Choosing the Right Clients, Employees and, CollaboratorsEver wondered why saying "no" to the wrong fit can be the key to unlocking greater success in your business? Join Jason McKenzie in this insightful episode of Small Business Big Visibility as we dive into the art of identifying the right clients, employees, and collaborators. Discover why alignment is crucial and how it can transform not just your business but your life.
Key Takeaways:
Define Your Ideal Clients: Learn how to create an ideal client profile that aligns with your business values, ensuring you attract clients who respect your process and appreciate your value.
Embrace...
2025-01-1608 min
Small Business Big Visibility63: Unlock Growth by Embracing Your Strengths and WeaknessesWhat if your weaknesses were the key to unlocking your business's full potential? In today's episode of Small Business Big Visibility, hosted by Jason McKenzie, we delve into the power of self-awareness for small business owners. Discover why understanding your strengths and embracing your weaknesses are crucial steps toward building a resilient and thriving business.
Key Takeaways:
The Power of Self-Awareness: Learn why acknowledging both your strengths and weaknesses can prevent burnout and lead to sustainable growth.
Collaborate for Success: Understand how partnering with others who complement your skills can enhance your business operations.
Actionable Steps...
2025-01-1506 min
Small Business Big Visibility62: Crafting a Business That Honors Your Life's ValuesHow do you ensure your business works for you, not the other way around? In this episode of Small Business Big Visibility, host Jason McKenzie dives into the art of balancing business growth with personal values, ensuring that your entrepreneurial journey aligns with what truly matters in life. Whether it's spending more time with family, gaining freedom, or building something meaningful, your business should reflect your values, not compromise them.
Key Takeaways:
Align Business with Personal Priorities: Discover the importance of setting clear priorities and how they shape business decisions.
Maintain Work-Life Balance: Learn strategies to...
2025-01-1407 min
Small Business Big Visibility61: Unlocking Growth by Letting Your Business Shine Without YouWelcome to Episode 61 of Small Business Big Visibility with your host, Jason McKenzie. In this engaging episode, we explore the profound impact of authenticity in business. Are you the only thing setting your business apart from the competition? If so, it might be time to rethink your approach. Discover why building a business solely around your presence can be limiting and overwhelming, and learn how embedding your authentic self into your brand can drive sustainable growth and client trust.
Key Takeaways:
The Value of Authenticity: Understand how being true to your values can differentiate your business...
2025-01-1306 min
Small Business Big Visibility60: From Treehouse to Triumph - Rocky Detwiler's Path to SuccessIn this riveting episode of "Small Business Big Visibility," join host Jason McKenzie as he delves into the extraordinary life journey of Rocky Detwiler, a motivational speaker and author who transformed his life from living in a treehouse to becoming a revered coach and entrepreneur. Discover how Rocky, once a millionaire who lost everything to a deceitful Ponzi scheme, reshaped his destiny with the power of words, gratitude, and unwavering determination.
**Key Takeaways:**
**Motivation and Resilience:** Learn how Rocky's experience living in his brother's treehouse became the catalyst for a powerful mindset shift, emphasizing the importance...
2025-01-1024 min
Small Business Big Visibility59: Motivation Beyond the To-Do ListAre you tired of grinding through your daily tasks without feeling inspired? 🎙️ Join host Jason McKenzie in this episode of "Small Business Big Visibility," where we explore motivation beyond the to-do list. Discover how aligning your work with your bigger vision and values can reignite the passion that fuels your business. 🏆
In a relatable story, Jason shares how he overcame a period where his business felt like a hamster wheel. By reconnecting with his 'why,' celebrating progress, and aligning daily actions with bigger goals, he transformed mundane tasks into meaningful strides towards success. 🛠️
Key Takeaways:
2025-01-0906 min
Small Business Big Visibility58: Morning Motivation Tips: Starting Your Day RightDo you wake up ready to conquer the day, or does your to-do list fill you with dread? Join host Jason McKenzie in this episode of Small Business Big Visibility as we explore how your mornings set the tone for everything that follows. Discover practical strategies to wake up motivated, focused, and ready to tackle your goals. With just a few small changes, you can transform your mornings into a powerful tool for staying on track and boosting productivity.
Years ago, Jason faced chaotic mornings filled with emails and notifications that left him drained. By implementing a...
2025-01-0806 min
Small Business Big Visibility57: Overcoming Motivation Crises in BusinessWelcome to another enlightening episode of "Small Business Big Visibility," where your host, Jason McKenzie, dives into the heart of overcoming motivation crises in business. Ever had a day where everything that could go wrong, does? Emergencies and setbacks can hijack your day, leaving you feeling overwhelmed and stuck. But what if those chaotic moments could actually be opportunities to reclaim your momentum? In this episode, discover practical strategies to turn those frustrating days into stepping stones toward your goals.
You'll walk away with actionable insights:
Tackle the Immediate Fires: Learn how to identify and manage...
2025-01-0707 min
Small Business Big Visibility56: Why Motivation Disappears - and How to Get It BackEver wondered why some days you're ready to conquer the world and others you're struggling to get out of bed? It's not just you—it's science. In this episode of "Small Business Big Visibility," host Jason McKenzie explores the fleeting nature of motivation and reveals how understanding its ebbs and flows can transform your business. Discover why motivation fades and learn practical tools to reignite your drive, ensuring you stay on track no matter the challenges.
Here's what you'll learn:
The Science of Motivation: Understand the dynamics between your conscious and subconscious mind, and why they so...
2025-01-0607 min
Small Business Big Visibility55: From Vision to Victory – Connecting the DotsWelcome to another inspiring episode of "Small Business Big Visibility," hosted by the ever-motivating Jason McKenzie. This week, we're diving into the transformative journey from vision to victory and exploring how small business owners like you can turn big dreams into reality. It's not just about setting goals—it's about connecting the dots between vision, action, and celebration to create unstoppable momentum toward success.
In this episode, you'll discover:
Future Snapshot: Learn how to define a clear vision for your business and what success truly looks like for you in the next 5 to 10 years.
Actionable Milestones: Br...
2025-01-0308 min
Small Business Big Visibility54: Overcoming Overwhelm and Fear – Keep Moving ForwardWelcome to another episode of "Small Business Big Visibility" with your host, Jason McKenzie! Today, we're diving into a topic that resonates with every entrepreneur: overcoming fear and taking action. Fear can be a formidable barrier, whispering doubts and causing hesitation. But here's the secret: progress comes not from perfection, but from movement. We'll explore how to acknowledge fear, take consistent steps forward, and adjust your path as needed. Whether you're launching a new product, scaling your business, or simply trying to move past a mental block, this episode offers actionable insights to keep you moving toward your goals.
2025-01-0210 min
Small Business Big Visibility53: The Art of Breaking Down Big GoalsBig goals can feel overwhelming, but they don't have to be. In today's episode of "Small Business Big Visibility," hosted by Jason McKenzie, we explore the art of breaking down your big dreams into manageable steps and repeatable actions. Whether you're aiming to double your revenue or launch a new product, this episode will guide you on how to make steady, meaningful progress toward your vision.
Key Takeaways:
Understand the importance of defining your goal with clear descriptions and timelines.
Learn how to identify the building blocks necessary for achieving your objectives.
Distinguish between one-time tasks...
2025-01-0110 min
Small Business Big Visibility52: The Building Blocks of Success – Past and Future WinsWelcome to another inspiring episode of "Small Business Big Visibility" with your host, Jason McKenzie. Today, we're diving into the art of celebrating small victories and understanding their crucial role in achieving big goals. If you've ever felt like your dreams are just out of reach, this episode is for you. Discover how acknowledging your past successes can turn your vision into reality and why these moments of recognition are essential for small business owners striving to simplify their marketing and reduce stress.
Key Takeaways:
Create a Win Journal: Learn how to document every achievement, no...
2024-12-3109 min
Small Business Big Visibility51: Dream Big, Start Small – Building Your Future SnapshotJoin host Jason McKenzie on an enlightening journey to envision your aspirations in episode 51: "Dream Big, Start Small – Building Your Future Snapshot." Ever wondered what your ideal future looks like? This episode uncovers the secret to crafting a Future Snapshot—a vivid depiction of your dream life in 5 to 10 years. Whether you're aiming for greater success, freedom, or work-life balance, it's time to dream big and turn those dreams into reality!
Key Takeaways:
Dream Big: Identify and articulate your ideal future in specific terms—what kind of business you want, the lifestyle it supports, and the client...
2024-12-3008 min
Small Business Big Visibility50: From Small Team to Family Empire – How Hawaiian Built Roofing Scaled 20 Years of SuccessIn this inspiring episode of the Small Business Big Visibility podcast, host Jason McKenzie sits down with Sandra Daffer, owner of Hawaiian Built Roofing https://www.hawaiianbuiltroofing.com/ — a family-run roofing company in Boise, Idaho, that has grown from a husband-and-wife team to a thriving multi-generational business. Over the past 20 years, Sandra and her family have built a reputation for excellence in both residential and commercial roofing, while prioritizing customer relationships over pure profits.
💡 What You’ll Learn in This Episode:
The Power of People-First Business: Discover how focusing on customer relationships (instead of just transactions) became...
2024-12-2711 min
Small Business Big Visibility49: The Hard Truth About Real GenerosityIn this illuminating episode of "Small Business Big Visibility," hosted by Jason McKenzie, we delve into the profound essence of giving that transforms both the giver and the community. Discover the compelling story of a modest man whose quiet acts of generosity created a lasting legacy, demonstrating that true giving requires sacrifice and builds enduring character and compassion.
Join us as we explore key takeaways from this episode:
Giving from Sacrifice Builds Strength: Learn how pushing through discomfort to give can strengthen your mental and emotional resilience.
Sacrificial Giving Increases Compassion: Understand how empathy grows when...
2024-12-2606 min
Small Business Big Visibility48: The Ultimate Giver: How Christ’s Example of Generosity Can Guide Your LifeWhat if you could experience peace and joy regardless of the chaos around you? In this enlightening episode of "Small Business Big Visibility," host Jason McKenzie delves into the timeless teachings of Jesus Christ to uncover the pathway to enduring peace and joy. While generosity is central, there's a wealth of wisdom to explore that goes beyond mere giving.
Have you ever felt unrest despite things seemingly going well on paper? Or perhaps you're in a storm of stress and uncertainty, longing for calm? Jason shares his personal journey, revealing that true peace isn't a product of...
2024-12-2507 min
Small Business Big Visibility47: Your Legacy of Generosity: How Will You Be Remembered?🎙️ Welcome back to "Small Business Big Visibility" with your host Jason McKenzie! In this thought-provoking episode, we dive deep into the timeless tale of A Christmas Carol to explore the legacy of generosity. Ever wondered how you'll be remembered? Will you be known as someone who gave more than they took? Join us as we unravel the transformative journey of Ebenezer Scrooge and learn how every small act of kindness can shape your legacy.
🗝️ Key Takeaways:
Understanding Legacy: Discover how your daily actions contribute to the story others will tell about you.
Transformative Generosity: Learn from Scrooge's...
2024-12-2407 min
Small Business Big Visibility46: The Power of Giving: How it Transforms You and the World Around YouWhat if the secret to a fulfilling life was hidden in plain sight? In this episode of Small Business Big Visibility, hosted by Jason McKenzie, we explore the transformative power of generosity and how adopting a giving mindset can positively impact your personal and business life. Discover why the most admired individuals are often those who give selflessly and how you, too, can create a legacy of goodwill.
Key Takeaways:
Understanding the Giver's Legacy: Learn how historical figures like Mother Teresa and Nelson Mandela are remembered for their generosity and the impact they made.
Combating Selfishness...
2024-12-2307 min
Small Business Big Visibility45: Wrapping It All Up — From Prioritization to Business FreedomWelcome to another episode of Small Business Big Visibility with your host, Jason McKenzie. This week, we’re wrapping up our series on prioritization and business freedom, and if you’ve ever felt overwhelmed or unsure about where to start, this episode is for you. Discover the small, practical steps you can take to transform your business from a source of stress into a self-sustaining entity.
Throughout this episode, you’ll learn:
How to Identify Your True Priorities: Get clear on your business goals and learn how to align your daily tasks with these objectives.
The Priori...
2024-12-2008 min
Small Business Big Visibility44: Building a Business That Doesn’t Rely on YouAre you working for your business, or is your business working for you? If stepping away from work seems like a fantasy, it's time to flip the script. In this episode of Small Business Big Visibility, hosted by Jason McKenzie, we delve into the art of building a business that thrives without you—even while you're enjoying a vacation!
Many entrepreneurs start their journey with dreams of freedom—more time, choice, and control. Yet, they often find themselves trapped in a cycle where every decision, email, and client call relies solely on them. Sound familiar? This episode shed...
2024-12-1908 min
Small Business Big Visibility43: Prioritization Techniques That Actually WorkFeeling overwhelmed by your endless to-do list? It's time to stop spinning your wheels. In this episode of "Small Business Big Visibility," hosted by Jason McKenzie, we dive into prioritization techniques that actually work. Whether you're a solopreneur or managing a small team, learning to prioritize can transform your workday and drive your business forward.
Key Takeaways:
The Urgent-Important Matrix: Discover how to categorize tasks effectively to ensure you're focusing on what truly matters.
The 2-2-2 Rule: Learn how to balance reactive and proactive work along with personal growth to maximize your productivity.
The Brain...
2024-12-1810 min
Small Business Big Visibility42: The Hidden Costs of Poor PrioritizationAre you ready to uncover the hidden costs of poor prioritization in your business? In this episode of "Small Business Big Visibility," host Jason McKenzie delves into the often-overlooked consequences of failing to prioritize effectively. If you've ever ended a long workday feeling exhausted yet unaccomplished, this episode is a must-listen. Discover how missed opportunities, mental burnout, and stagnation are silently impacting your business's growth and profitability.
During this insightful conversation, you'll learn:
How to identify and seize revenue opportunities: Stop letting urgent tasks overshadow potential growth projects that could transform your business.
Ways to combat...
2024-12-1708 min
Small Business Big Visibility39: Hidden Benefits of DelegatingJoin Jason McKenzie in this episode of Small Business Big Visibility as we delve into the often-overlooked benefits of delegation. As a small business owner, you might think delegation is just about reducing your workload, but it's so much more. Discover how effective delegation can empower your team, enhance business culture, and unlock hidden talents, all while freeing you to focus on the big picture.
🔑 Key Takeaways:
Team Growth: Learn how delegating tasks can boost your team's confidence and skill set.
Business Culture: See how empowering your team fosters a collaborative and positive workplace.
Hidden Talent: Dis...
2024-12-1206 min
Small Business Big Visibility38: How to Delegate Effectively: A Step-by-Step FrameworkJoin host Jason McKenzie in this enlightening episode of "Small Business Big Visibility" as we tackle a common challenge faced by many entrepreneurs: effective delegation. Have you ever delegated a task only to find yourself spending more time managing it than doing it yourself? You're not alone. In today's episode, we break down a straightforward framework to help you delegate with confidence and set your team up for success.
Key Takeaways:
Assign the Right Person: Discover how matching tasks with the right team members can maximize efficiency and alignment with your core values.
Define Tasks Clearly...
2024-12-1107 min
Small Business Big Visibility37: Delegation Done Wrong – The Pitfalls to AvoidHave you ever delegated a task only to have it blow up in your face? You're not alone. Join Jason McKenzie in this eye-opening episode of "Small Business Big Visibility" as he shares one of his biggest delegation disasters and the invaluable lessons learned from it. Discover the common pitfalls small business owners face when delegating tasks and learn how to avoid them to ensure success.
Key Takeaways:
Clarity is Key: Understand the importance of providing clear instructions and defining what success looks like to prevent misunderstandings.
Support Your Team: Learn why delegation doesn’t mean ab...
2024-12-1006 min
Small Business Big Visibility36: The Art of Delegation – Why It MattersHave you ever felt so overwhelmed by your business that you wondered if it would ever get easier? I've been there too. In this episode of "Small Business Big Visibility," hosted by Jason McKenzie, we dive into the transformative power of delegation and how a single piece of advice can change everything. Discover how mastering the art of delegation can free you from the busyness trap and allow you to focus on growing your business strategically.
Key Takeaways:
Understand why delegation is essential for scaling your business and breaking free from operational overwhelm.
Learn actionable strategies...
2024-12-0907 min
Small Business Big Visibility35: Crafting a Simple Marketing Plan for Big ResultsJoin host Jason McKenzie in this enlightening episode of "Small Business Big Visibility" as we weave together the essential threads of your marketing foundation. You've defined your ideal customer, crafted a resonant brand message, and selected your marketing channels. Now, it's time to transform these insights into a cohesive plan. Discover how a simple, actionable marketing strategy can propel your business towards measurable success, just like Jane, the carpet cleaning entrepreneur, who moved from confusion to clarity with a straightforward approach.
Key Takeaways:
Learn how to set specific, measurable goals to guide your marketing efforts.
Identify 2...
2024-12-0607 min
Small Business Big Visibility34: Marketing Foundation: Mastering Marketing Channels for Small Business SuccessFeeling overwhelmed by the myriad of marketing channels your business "should" be on? Social media, ads, SEO—it’s a lot to handle. In this episode of Small Business Big Visibility, hosted by Jason McKenzie, we uncover the myth that you need to be everywhere to succeed. Instead, learn how to select the best marketing channels that align with your business goals and customer preferences, helping you to focus your efforts and see tangible results.
Join us as we explore Jane's journey—a small business owner who discovered the power of focusing on just two platforms: local Facebo...
2024-12-0508 min
Small Business Big Visibility33: Marketing Foundation: Crafting Your Brand MessageWelcome to another episode of Small Business Big Visibility with your host, Jason McKenzie! Have you ever struggled to explain what your business does in a way that truly resonates with your audience? In this episode, we unravel the secret to crafting a clear and compelling brand message that connects with your ideal customer and makes your business stand out in the crowded marketplace.
Join us as we dive into the story of Jane, a carpet cleaning entrepreneur who transformed her business by redefining her brand message. Discover how she moved from generic descriptions to a message...
2024-12-0406 min
Small Business Big VisibilityEpisode 32: Marketing Foundation Step 1: Knowing Your Ideal CustomerWho is your business truly for? In this episode of Small Business Big Visibility, hosted by Jason McKenzie, we dive deep into the importance of identifying your ideal customer and how this foundational step can revolutionize your marketing strategy. Discover why answering "everyone" to this crucial question might be holding your business back and learn how to focus your efforts for maximum impact.
Join us as we explore Jane's journey with her carpet cleaning business. Initially targeting a broad audience led to wasted time and resources, as Jane attracted leads that weren't a perfect fit. Her transformation...
2024-12-0307 min
Small Business Big VisibilityEpisode 31: Your Marketing FoundationWhy do so many businesses struggle to see results from their marketing? It's not about trying harder or spending more—it's about starting smarter. In this episode of Small Business Big Visibility, hosted by Jason McKenzie, we explore the critical importance of establishing a robust marketing foundation. Discover how understanding marketing as a holistic system, rather than a disjointed set of tools, can transform your small business and help it thrive.
Join us as we delve into the story of Sarah, a carpet cleaning business owner who felt overwhelmed by her scattered marketing efforts. Like many, she wa...
2024-12-0206 min
Small Business Big VisibilityEpisode 30: The Gratitude Playbook—Practical Strategies for EntrepreneursWelcome to another enlightening episode of Small Business Big Visibility, hosted by Jason McKenzie! In Episode 30, we're diving into "The Gratitude Playbook: Practical Strategies for Entrepreneurs." Discover how integrating gratitude into your daily routine can become a powerful tool to transform your business and personal life alike. 🌟
Here's what you'll discover in this episode:
Morning Gratitude Rituals: Learn simple practices to start your day with positivity and productivity.
Client Connection Strategies: Explore creative ways to express genuine appreciation to your customers, enhancing loyalty and satisfaction.
Team Recognition Ideas: Foster a culture of gratitude within your team, boo...
2024-11-2906 min
Small Business Big VisibilityEpisode 29: Finding Gratitude in Challenges—A Game-Changer for Life and BusinessIn this heartwarming episode of Small Business Big Visibility, host Jason McKenzie takes you on a personal journey through the transformative power of gratitude. Discover how embracing gratitude amidst challenges can reshape your business and life. Jason shares real-world stories, revealing how gratitude turned setbacks into opportunities, and offers actionable insights to help you cultivate this vital skill in your entrepreneurial journey.
Here's what you'll gain:
Personal Stories: Discover how gratitude transformed Jason's toughest business moments into growth opportunities.
Key Lessons: Learn what gratitude taught Jason about resilience, leadership, and building connections.
Your Gratitude Journey: Find...
2024-11-2807 min
Small Business Big VisibilityEpisode 28: Gratitude: The Secret to Thriving in Business and LifeWhat if the secret to a thriving business—and a more fulfilling life—was as simple as practicing gratitude? In this episode of Small Business Big Visibility, your host Jason McKenzie reveals how adopting a gratitude mindset can transform both your personal and professional life. Dive into the surprising benefits of gratitude and learn how it can lead to personal growth and measurable success in your entrepreneurial journey.
Discover how gratitude can enhance relationships by deepening client trust, strengthening partnerships, and building loyal teams. Learn why grateful leaders inspire their teams to collaborate, innovate, and excel, boosting prod...
2024-11-2706 min
Small Business Big VisibilityEpisode 27: Imagine a World Transformed by GratitudeWelcome to another enlightening episode of Small Business Big Visibility with your host, Jason McKenzie! In Episode 27, we embark on a transformative journey to explore how gratitude can be more than just a personal practice—it can be the cornerstone of your business and a catalyst for global change. Imagine a world where every business decision is infused with appreciation, reshaping not just your company, but your community and the world at large.
In this episode, you will discover:
Gratitude in Action: Uncover how cultivating gratitude can revolutionize relationships with clients, employees, and partners, fostering loyalty an...
2024-11-2606 min
Small Business Big VisibilityEpisode 26: Unlock Business Growth with GratitudeWelcome to another inspiring episode of "Small Business Big Visibility" with your host, Jason McKenzie. In today's episode, we dive deep into the transformative power of gratitude and how it can reshape your inner dialogue to foster a mindset of abundance and resilience. As a small business owner, you may often find yourself battling self-doubt and resistance. These challenges can hinder your growth and cloud your vision. But what if you could harness the power of gratitude to turn those obstacles into stepping stones?
Here's what you will discover in this episode:
Mindset Mastery: Learn how...
2024-11-2509 min
Small Business Big VisibilityEpisode 25: Values-Based Decision-Making—Using Core Values as Your Guide in Every Business ChoiceWelcome to Episode 25 of Small Business, Big Visibility with your host, Jason McKenzie! Have you ever faced a decision that felt like a crossroads for your business, leaving you questioning if it truly aligned with your core values? In this episode, we dive into the art of values-based decision-making and reveal how you can use your business's core values to guide every choice you make. This approach not only strengthens your brand identity but also builds trust and authenticity with your customers and team.
Key Takeaways:
Identify Core Values: Learn how to pinpoint which of your val...
2024-11-2208 min
Small Business Big VisibilityEpisode 24: Creating a Values-Driven Workplace—Aligning Operations and Team Culture with Your Core ValuesHave you ever felt like some team members truly understand your business's purpose while others seem out of sync? Or maybe you've encountered employee decisions that didn't quite align with your vision? In this episode of Small Business, Big Visibility, hosted by Jason McKenzie, we explore how to create a values-driven workplace where every team member feels connected to the same purpose. Discover the transformative power of aligning operations and team culture with your core values, ensuring consistency and unity in every aspect of your business.
Key Takeaways:
Understanding Values-Driven Culture: Learn why shared values are...
2024-11-2109 min
Small Business Big VisibilityEpisode 23: Bringing Core Values to Life in Marketing and Customer InteractionsHave you ever encountered a brand that feels genuine, where every product, price, and message connects to something bigger than just making a sale? In this episode of Small Business, Big Visibility, host Jason McKenzie guides you on a journey to weave your core values into your marketing and customer interactions, creating a brand that resonates with authenticity and trust.
Key Takeaways:
Product Alignment: Discover how your offerings can reflect your core values, whether it’s through quality, creativity, or authenticity.
Transparent Pricing: Learn how value-driven pricing can build customer trust and reflect core values like tr...
2024-11-2008 min
Small Business Big VisibilityEpisode 22: Identifying Your Core Values—Finding Your Unique Business DNAWelcome to another insightful episode of Small Business, Big Visibility with your host, Jason McKenzie. Have you ever struggled to articulate what your business stands for? You know the goals you aim to achieve, yet capturing that vision in a few impactful words can be challenging. In today's episode, we delve into the art of identifying your core values, the essential elements that drive your business forward and set it apart from the rest.
Here's what you'll discover:
Why Core Values Matter: Understand how unique values serve as your business's DNA, creating authentic connections with customers...
2024-11-1910 min
Small Business Big VisibilityEpisode 21: Unlocking Business Success with Core ValuesEver felt like your business is speaking in two different voices? In our latest episode of Small Business, Big Visibility, host Jason McKenzie dives into the transformative world of core values. Discover how aligning your business actions with your core beliefs can eliminate disconnects and foster a transparent, trustworthy brand that resonates with both customers and employees.
Key Takeaways:
Guided Decision-Making: Learn how core values provide a reliable framework for crucial business decisions.
Building Consistency and Trust: Understand the significance of consistent values in establishing trust with clients and team members.
Employee Engagement: Discover how clear...
2024-11-1807 min
Small Business Big VisibilityEpisode 20: Ensure Your Brand Resonates and ThrivesIn today's episode of "Small Business Big Visibility," host Jason McKenzie shares steps to create that I belong feeling for your customers by building a brand identity that resonates on a deeper level. Discover steps you can take to transform your business, not just in appearance but in fostering a community where customers and employees feel genuinely connected and valued.
In this episode, you'll learn:
Define What You Stand For: Understand the core values and experiences you want your business to promote.
Know Your Audience's Values: Tailor your brand to resonate with the specific needs and pr...
2024-11-1509 min
Small Business Big VisibilityEpisode 19: Making Your Brand Truly ConnectEver wonder why some brands resonate deeply with you while others simply fade into the background? Join Jason McKenzie in this insightful episode of "Small Business Big Visibility" as we explore the critical elements of building a brand identity that not only stands out but genuinely connects with your audience. Discover how to avoid a brand identity crisis by understanding your core differences, identifying your ideal customer profile, and aligning your brand's mission and values with customer expectations.
Key Takeaways:
Core Differences: Learn how to define what makes your brand unique and how to communicate this...
2024-11-1410 min
Small Business Big VisibilityEpisode 18: Unlock the Steps to a Strong Brand IdentityWelcome back to "Small Business Big Visibility" with your host, Jason McKenzie. This week, we're diving into the vital topic of Avoiding a Brand Identity Crisis. In the crowded marketplace, where every business claims to be the best, how do you ensure your brand stands out and resonates with your audience? This episode is a must-listen for small business owners eager to align their brand with their ideal customers' values and create a cohesive identity that speaks to both customers and employees.
Key Takeaways:
Define Core Differences: Learn how to pinpoint what sets your business apart...
2024-11-1311 min
Small Business Big VisibilityEpisode 17: Lost in the Crowd: The Many Costs of a Missing Brand IdentityHave you ever walked into a shop or clicked on a website and felt lost? Imagine if that's how your customers feel, too. In today's episode of "Small Business Big Visibility," hosted by Jason McKenzie, we explore why brand identity is the heartbeat of your business. It's not just about connecting with customers, but also about aligning and inspiring your team. A strong brand identity goes beyond aesthetics—it's about crafting a perception that resonates with your audience and keeps them coming back.
Key Takeaways
Lack of Recognition: Understand how a memorable brand identity helps customers ins...
2024-11-1209 min
Small Business Big VisibilityEpisode 16: Elevate Customer and Employee Loyalty with a Strong Brand IdentityImagine walking into a store that seems tailor-made for you, where every element aligns with your passions and aspirations. What if your business could evoke that same powerful connection with your clients? In this week's episode of Small Business Big Visibility, hosted by Jason McKenzie, we dive into the art of avoiding a brand identity crisis. This episode is essential for small business owners seeking to create a cohesive brand experience that resonates deeply with both customers and employees, turning your business into a place people trust and are excited to be part of.
Last week, we...
2024-11-1108 min
Small Business Big VisibilityEpisode 15: Unlocking Success with Irresistible GuaranteesWelcome to Episode 15 of "Small Business Big Visibility," hosted by Jason McKenzie. In this episode, we dive into the transformative power of crafting irresistible guarantees for your business.
Guarantees are more than just a promise; they are a strategic tool that can significantly enhance your offer and set you apart from the competition. If you're a small business owner looking to attract your ideal customer and boost conversion rates, this episode is a must-listen.
Learn about various guarantees, from the traditional money-back promise to innovative approaches that align with...
2024-11-0806 min
Small Business Big VisibilityEpisode 14: Simplifying Guarantees for Bigger ImpactHave you ever wondered if fewer guarantees could actually make a bigger impact on your business? In this episode of Small Business Big Visibility, hosted by Jason McKenzie, we delve into the art of simplifying your promises to strengthen your brand and attract the right customers. Jason explores how offering fewer but more potent guarantees can help build trust, enhance your brand image, and draw in loyal clients. For small business owners feeling overwhelmed by the pressure to guarantee everything, this episode is a game-changer.
Key Takeaways:
Why Less is More: Discover the benefits of scaling ba...
2024-11-0705 min
Small Business Big VisibilityE 9: Building a Business That Matches Your Ideal Client: Are You Ready?In
Episode 9 of Small Business Big Visibility, Jason McKenzie
explores the next crucial step for small business owners who have
started building their ideal customer profile. Now that you've
identified who your ideal customers are, it's time to ask a critical
question: Is your business built in a way that truly meets their
expectations?
Through engaging storytelling and practical advice, Jason guides
you to reflect on whether your products, services, and customer
experiences align with what your ideal clients need and desire.
You'll be challenged to think deeply about how to communicate
effectively with your ideal clients...
2024-10-3107 min
Small Business Big VisibilityE 8: Finding Your Ideal Clients: Simple Steps to Attract the Customers You Love Working WithIn Episode 8, host Jason McKenzie guides you through practical steps to identify and attract your ideal clients. If you've ever wished for a roadmap to bring more of those dream customers into your business, this episode is for you.
In this episode, you'll discover:
An Interactive Exercise:
Engage in a thought-provoking activity to help you pinpoint the characteristics of your ideal clients.
The Importance of Knowing Your Ideal Customer:
Understand how a clear client profile can transform your marketing, sales, and customer service efforts.
Actionable Steps to Identify Your Ideal Clients:
2024-10-3010 min
Small Business Big VisibilityE 7: Identifying Your Ideal Client: How Customers Will Make or Break Your Businessn Episode 7, host Jason McKenzie dives into the crucial topic of identifying your ideal client and how attracting the right customers can make or break your business.
In this episode, you'll discover:
The pitfalls of trying to serve everyone:
Learn from Jason's personal experience of working with a nightmare client who made over 125 change requests on a single webpage.
Understand why taking on any and every client can lead to exhaustion and hinder your business growth.
The benefits of knowing your ideal customer:
Discover how focusing on your ideal clients can reduce...
2024-10-2907 min
Small Business Big VisibilityE6: Attracting Your Dream Clients: How Focusing on Your Ideal Customer Transforms Your BusinessIn Episode 6, host Jason McKenzie explores the transformative power of identifying and attracting your ideal clients. Imagine waking up every day to a roster of clients you love working with—those who appreciate your value, align with your vision, and contribute positively to your business.
In this episode, you'll discover:
The Importance of Defining Your Ideal Client:
Learn why trying to serve "anyone" can hinder your success.
Understand how focusing on your favorite type of clients can lead to greater fulfillment and profitability.
Real-Life Insights:
Hear about a conference experience that highlights th...
2024-10-2809 min
Small Business Big VisibilityE5: Crafting Irresistible Offers: What to Include to Attract and Retain Your Ideal CustomersIn Episode 5, host Jason McKenzie delves into the critical components of crafting irresistible offers that can transform your business from merely surviving to truly thriving. Building on our previous discussions, we explore why including the right elements in your offer is essential—and how missteps can lead to missed opportunities and dissatisfied customers.
In this episode, you'll discover:
The Power of Clarity in Your Offers:
Understand how misaligned expectations can disappoint customers and harm your reputation.
Learn why clear communication is the foundation of trust and successful customer relationships.
Essential Components of an Ir...
2024-10-2512 min
Small Business Big VisibilityE4: Crafting Irresistible Offers: Transform Your Business from Surviving to ThrivingWelcome back to "Small Business Big Visibility"!
In Episode 4, host Jason McKenzie dives deep into the transformative power of crafting irresistible offers that can magnetically attract customers and propel your business from merely surviving to truly thriving.
Building on our previous discussions, we revisit the bustling marketplace filled with potential customers and competitors. We explore why some businesses effortlessly draw in crowds and convert visitors into loyal customers, while others struggle to get noticed.
In this episode, we'll cover:
The Secret of Irresistible Offers: Learn how creating compelling offers can set your...
2024-10-2408 min
Small Business Big VisibilityE3: From Surviving to Thriving: Crafting Compelling Offers That Set Your Business ApartIn Episode 3, host Jason McKenzie dives deep into the transformative power of crafting compelling offers that can move your business from merely surviving to truly thriving.
Building on our previous discussions, we revisit the bustling expo hall metaphor—a crowded marketplace where some businesses effortlessly attract and convert customers, while others struggle to get noticed. What's the key difference? It's not luck or having the "Midas touch." It's about understanding that success is repeatable and teachable when you focus on creating unique, value-packed offers.
In this episode, we'll explore:
Challenging Limiting Mindsets: Moving beyond th...
2024-10-2312 min
Small Business Big VisibilityE2: Transforming Products into Irresistible Offers: Stand Out and ThriveWelcome back to another episode of "Small Business Big Visibility"!
In today's episode, host Jason McKenzie continues our exploration into the transformative power of creating compelling offers for your business. Building on yesterday's discussion, we revisit the metaphor of the bustling expo hall filled with competitors and potential customers.
Episode Highlights:
Understanding the Marketplace: The expo hall analogy and what it reveals about the real-world market landscape.
Products vs. Offers: Discover the critical differences and why offers have a greater impact on attracting and retaining customers.
The Power of Compelling Offers: Learn how value-packed...
2024-10-2209 min
Small Business Big VisibilityE1: From Product to Irresistible Offer: Stand Out and Boost SalesWelcome to the first episode of "Small Business Big Visibility"!
In today's episode, host Jason McKenzie dives deep into the transformative power of shifting from selling mere products to offering comprehensive solutions that set your business apart.
Episode Highlights:
The Expo Hall Analogy: Visualizing your market as a crowded expo and the challenges of standing out.
Understanding Products vs. Offers: Learn the fundamental differences and why offers resonate more with customers.
Addressing Common Doubts:
Real-World Examples:
Actionable Strategies:
The Power of Storytelling: How authentic narratives can enhance your offer.
What’s Next: A sneak pe...
2024-10-2109 min