Shows
Growth ModeZillow, Follow Up Boss, ChatGPT: How to Protect Your Clients and Build a MoatZillow updated the terms. Follow Up Boss is no longer neutral. ChatGPT changed how buyers search.
This episode is about positioning. Tom Ferry, Jimmy Mackin, and Jason Pantana walk through what’s actually happening behind the scenes, what most agents still don’t realize, and what you can do right now to protect your client relationships, stay visible in AI-driven search, and build a moat around your business.
Here’s what’s covered:
Many agents are managing their sphere and past clients in a system now governed by Zillow’s terms - they discuss why that co...
2025-10-2839 min
The Real Estate SessionsEpisode 426 - The Latest Adventures of Jason Pantana Empowering Real Estate Professionals: Jason Pantana's Blueprint for SuccessThe primary point of this episode centers on the transformative impact of artificial intelligence on real estate marketing, as articulated through the insights of Jason Pantana. Bill Risser, the host, offers a comprehensive overview of Jason's contributions to the field, highlighting his role in equipping agents and entrepreneurs with the tools necessary to navigate the evolving landscape of digital marketing. The discussion emphasizes the significance of Jason's AI Marketing Academy, which is designed to streamline marketing efforts through actionable training and innovative strategies. Furthermore, the episode recounts Jason's...
2025-10-2104 minGrowth Mode“I Need to Do Something Different”: The Playbook for Finding Hidden MarketsA client said it straight: “I need to do something different in my marketplace.” That one line turned into the theme for this whole episode.
Tom, Jimmy and Jason got into it: what it actually looks like to find growth when your usual stuff isn’t working. From small investor segments no one’s targeting… to offers that start real conversations… to data that shows you who’s ready to move before they raise their hand.
Inside this episode:
What most agents get wrong when they market to investors (and how to fix it)
How to use tit...
2025-10-1436 min
REVB - Real Estate Video BlueprintREVB Mastermind with Jason Pantana: Marketing Ideas to Crush Your CompetitionWelcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals.Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast.In this week's podcast, we're sharing the replay of the REVB mastermind with Jason Pantana, where we dig into some marketing ideas that you should leverage to get more listings.Follow Jason Pantana on Instagram: https://www.instagram.com/jasonpantana/Register for...
2025-10-091h 03Growth ModeThe Growth Playbook: Strategies to Scale, Acquire, and Win Before the Market TurnsGrowth isn’t always about doing more. Sometimes it’s about choosing the right move…and making it early. In this episode, Tom, Jimmy, and Jason lay out the Growth Playbook: six core strategies that help real estate pros grow in any market, and the three that separate the ones who scale.
You’ll hear:
Why agents who survived 2008 are paying attention to this market moment
The 3 advanced growth modes Jay Abraham teaches (and how top teams are using them now)
What to offer, when to acquire, and how to know if your market’s ready for expans...
2025-10-0138 min
Real Estate Team OSAI for Marketing with Jimmy Mackin and Jason Pantana | Techtember | Ep 078Webinar: See what your contacts are doing on Zillow - Mon, Dec 8 - https://followupboss.zoom.us/webinar/register/WN_-jOL8Gu3TZ2IWR_atbijlA#/registrationMarketing is being eaten by AI.What’s that mean? And, more importantly, what does that mean for you and your real estate business?For answers, you’ve got two of the top marketing minds in real estate, Jimmy Mackin and Jason Pantana, here in our third Techtember episode.Leveraging generative AI and agentic AI.Balancing quality and efficiency - balancing new tools and tech with...
2025-09-1652 minGrowth ModeAI Agent Mode & The Instagram Lead Funnel Making $400K in GCIGrowth isn't just about what you're doing—it’s about what you’re building. In this episode of Growth Mode, Jason and Jimmy go deep on how real estate pros are scaling smarter by combining AI leverage with low-friction lead generation.
They break down:
The forward edge of Agent Mode—and how AI is moving from assistant to co-worker
A faceless Instagram strategy that pulled $400K in GCI without stepping on camera
Why GPT‑5 might not be your go-to anymore (and what’s better for content-heavy tasks)
A new free tool that finds “Deal of the Week” properti...
2025-09-0945 minGrowth ModeHow Real Estate Teams Are Growing in a Flat Market, and What Solo Agents Can Steal from ThemGrowth doesn’t come from effort alone, it comes from structure. In this episode of Growth Mode, Tom and Jason break down how high-performing teams are scaling in a flat market by optimizing lead flow, fixing follow-up gaps, and training their agents like sales forces—not just support staff.
They unpack how these teams are leveraging channel accounts like Zillow, Rocket, and Realtor.com to build massive databases, and why their conversion rates keep climbing while others stall.
For solo agents, this episode is a playbook: how to choose one marketing lane and go all in...
2025-09-0242 min
The One Life PodcastMarketing with Clarity, Leading with Intention – with Jason PantanaYou don’t need more noise—you need more clarity.In this episode, Matt Farnham sits down with marketing expert and industry leader Jason Pantana for a conversation that goes far beyond branding and social media strategy. Jason opens up about the rhythms, boundaries, and values that allow him to lead with focus while staying deeply rooted in faith, family, and purpose.Whether you're a Realtor, entrepreneur, or creative professional, this episode will help you slow down, get clear, and lead with intention in your work and life.In this episode, you’ll hear:
2025-08-1342 minGrowth ModeBillboards in 2025, 10 Hooks to Steal Today, and the Performance Tracking System Every Sales Leader Should UseBillboards aren’t dead, they’re a power play. Jason, Jimmy, and Tom dig into how top producers are using them (and other “old-school” plays) to build a brand moat and make every other marketing touch more effective.
Then, they get tactical on hooks: the 10 you should be swiping right now for everything from postcards to Instagram Reels. Because in a noisy market, “Just Listed” won’t cut it.
And if you lead a team? You’ll want the segment on performance tracking and recognition - a simple, repeatable system for turning all that sales data you collect...
2025-08-121h 16Growth ModeNew AI Agent Mode Explained & What to Do When a Listing Won’t SellJimmy and Jason break down what the new AI Agent Mode actually does—and why it’s not another overhyped tool, but a legit shift in how agents can work. If you’ve got parts of your business that are repetitive, manual, and eating up your time (or your budget), this episode shows you what you can finally hand off.
Then they dive into a problem every agent’s facing right now: what to do when a listing won’t sell. From reverse offers to seller psychology to managing expectations, this is about getting tactical in a tough mark...
2025-08-0558 min
Stay Paid PodcastJason Pantana's AI Playbook for Real Estate SuccessAI isn't just coming—it's here, and it's already changing the way the top real estate pros do business. This week on Stay Paid, we welcome back Jason Pantana, marketing coach and Tom Ferry speaker, for a deep dive into the AI strategies every real estate agent must understand to stay competitive. From ChatGPT and Claude to CapCut and Canva, Jason shares the exact tools, prompts, and real-world applications agents are using right now to scale their marketing and dominate locally. 💡 What You'll Learn: ✅ The 4 essential AI output types every agent should use: Words, Images...
2025-05-0543 minREVB - Real Estate Video BlueprintEpisode 46: Jason PantanaWelcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals.Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast. In this week's podcast, we're talking AI with Jason Pantana.To join AI Marketing Academy, visit: https://academy.jasonpantana.com/ Enter REVB50 at checkout for a REVB discount! Follow Jason Pantana on Instagram: https://www.instagram.com/jasonpantanaJoin t...
2025-04-151h 07
The Tom Ferry Podcast ExperienceIf TikTok Gets Banned & A Genius Organic Leads Strategy | Tom Ferry Podcast ExperienceIf TikTok gets banned, what do real estate agents do next? If you could introduce just one new strategy into your business to generate organic leads and establish yourself as the local authority, what would it be? These are the questions Tom Ferry, Jason Pantana, and Jimmy Mackin are answering in this special two-part podcast episode! To start off, Tom and his guests dive into the best platforms and strategies for real estate agents to turn to if TikTok gets banned in the U.S. You’ll hear their predictions, the social media platforms to start building out in preparation, and...
2025-01-1741 min
The Tom Ferry Podcast ExperienceIf TikTok Gets Banned & A Genius Organic Leads Strategy | Tom Ferry Podcast ExperienceIf TikTok gets banned, what do real estate agents do next? If you could introduce just one new strategy into your business to generate organic leads and establish yourself as the local authority, what would it be? These are the questions Tom Ferry, Jason Pantana, and Jimmy Mackin are answering in this special two-part podcast episode!
To start off, Tom and his guests dive into the best platforms and strategies for real estate agents to turn to if TikTok gets banned in the U.S. You’ll hear their predictions, the social media platforms to star...
2025-01-1741 minREVB - Real Estate Video BlueprintEpisode 38: Jason PantanaWelcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals.Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast.This week’s guest is Marketing Genius Jason Pantana!Follow Jason Pantana on Instagram: https://www.instagram.com/jasonpantana/Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/Fo...
2025-01-0737 min
The Tom Ferry Podcast ExperienceGetting Listings Sold: A Framework for Talking to SellersYour No. 1 job is getting listings sold. The faster you’re able to do that at or above market value, the more leverage you have in attracting new listings. But it all starts with being able to align with sellers, set realistic expectations, and win their trust. For this episode of This Week in Marketing, Jason Pantana shares a clip from the Success Summit in which he explains the marketing secrets he learned from his longtime mentor for getting listings sold. You’ll learn how Jason went from being an out of work waiter to the rising Rockstar of his first...
2024-10-1628 min
The Tom Ferry Podcast ExperienceGetting Listings Sold: A Framework for Talking to SellersYour No. 1 job is getting listings sold. The faster you’re able to do that at or above market value, the more leverage you have in attracting new listings. But it all starts with being able to align with sellers, set realistic expectations, and win their trust.
For this episode of This Week in Marketing, Jason Pantana shares a clip from the Success Summit in which he explains the marketing secrets he learned from his longtime mentor for getting listings sold. You’ll learn how Jason went from being an out of work waiter to the ri...
2024-10-1628 min
The 13% PodcastFront Load Your Database: How to Build An Infinite Real Estate Pipeline w/ Jason PantanaIf you're a real estate professional in 2024, you're competing with millions of agents and consumers have their pick of thousands of agents in their market. This is the reality of the business. If you're wishy-washy, inconsistent and not putting effort into marketing, you'll have NO PIPELINE and quickly find yourself in the 87% of agents who leave the business. The key to standing out and building a never ending pipeline? Finding a segment of the marketplace and building authority so you can DOMINATE IT. Whether it's a neighborhood, a specific niche, or a lea...
2024-09-1256 min
The Tom Ferry Podcast ExperienceWhere Sellers Look for Listing Agents + AI vs. Online Search | This Week in MarketingIf you want listing, first you need to figure out where sellers look for listing agents. For that, Jason Pantana has you covered on This Week in Marketing! First, Jason dives into the impact that AI is having on online search. You’ll learn the most recent developments that OpenAI has made on their online search feature, and what it means for your SEO. Next, you’ll discover the six most dominant sources where sellers look for listings agents, so you can be found and stand out. He’ll give you a full tutorial of how to position yourself on these sour...
2024-08-0723 minThe Tom Ferry Podcast ExperienceWhere Sellers Look for Listing Agents + AI vs. Online Search | This Week in MarketingIf you want listing, first you need to figure out where sellers look for listing agents. For that, Jason Pantana has you covered on This Week in Marketing!
First, Jason dives into the impact that AI is having on online search. You’ll learn the most recent developments that OpenAI has made on their online search feature, and what it means for your SEO.
Next, you’ll discover the six most dominant sources where sellers look for listings agents, so you can be found and stand out. He’ll give you a full tut...
2024-08-0723 minThe Tom Ferry Podcast ExperienceCrafting Your Value Proposition for Buyers | This Week in MarketingYour value proposition for buyers has never been more important. Since the lawsuits were first announced, buyer perception of real estate agents has changed. It’s your job to establish your value and control the narrative with home buyers today.
In this episode of This Week in Marketing, Jason Pantana talks with one of the most brilliant minds in all of real estate marketing and branding, Marc Davison, about what it takes to elevate your value proposition for buyers.
Jason and Marc cover everything from the science of colors and fonts to th...
2024-05-0853 min
The Tom Ferry Podcast ExperienceCrafting Your Value Proposition for Buyers | This Week in MarketingYour value proposition for buyers has never been more important. Since the lawsuits were first announced, buyer perception of real estate agents has changed. It’s your job to establish your value and control the narrative with home buyers today. In this episode of This Week in Marketing, Jason Pantana talks with one of the most brilliant minds in all of real estate marketing and branding, Marc Davison, about what it takes to elevate your value proposition for buyers. Jason and Marc cover everything from the science of colors and fonts to the messaging you put you out. This is a mas...
2024-05-0853 min
The Tom Ferry Podcast ExperienceA Custom GPT Tutorial for Listing Descriptions | This Week in MarketingChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to use it for creating attention-grabbing results every time? It’s because you need to teach ChatGPT what you want every time. Luckily, there is a way to permanently train your own custom GPT to write consistently perfect listing descriptions. In this episode of This Week in Marketing, Jason Pantana will give you a custom GPT tutorial for doing just that. He’ll walk you step-by-step through setting up your custom GPTs in ChatGPT, training them to match your needs and tone, and he’ll ev...
2024-05-0123 minThe Tom Ferry Podcast ExperienceA Custom GPT Tutorial for Listing Descriptions | This Week in MarketingChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to use it for creating attention-grabbing results every time? It’s because you need to teach ChatGPT what you want every time.
Luckily, there is a way to permanently train your own custom GPT to write consistently perfect listing descriptions. In this episode of This Week in Marketing, Jason Pantana will give you a custom GPT tutorial for doing just that.
He’ll walk you step-by-step through setting up your custom GPTs in ChatGPT, training...
2024-05-0123 min
The Tom Ferry Podcast Experience24 Ultimate Listing Generation Tactics Pt. 2: Offline & Social MarketingMore than anything else, agents want EFFECTIVE listing generation tactics, because not all are created equal. That’s why Jason Pantana has taken all the plays he’s seen as a top coach and boiled them down to the 24 most effective. On this episode of This Week in Marketing, Jason is continuing with Part 2 of his list of ultimate listing generation tactics. He’s opening up six more of the most effective plays that agents are running today to generate listings both immediately and over time. If you’re not neck-deep in real estate listings right now, it’s not the market… It...
2024-01-1715 minThe Tom Ferry Podcast Experience24 Ultimate Listing Generation Tactics Pt. 2: Offline & Social MarketingMore than anything else, agents want EFFECTIVE listing generation tactics, because not all are created equal. That’s why Jason Pantana has taken all the plays he’s seen as a top coach and boiled them down to the 24 most effective.
On this episode of This Week in Marketing, Jason is continuing with Part 2 of his list of ultimate listing generation tactics. He’s opening up six more of the most effective plays that agents are running today to generate listings both immediately and over time.
If you’re not neck-deep in real estate listings right now, i...
2024-01-1715 min
Everything Real Estate: Connecting Ideas With ActionPodcast RECAST - "The Referral Coefficient" With National Speaker And Tom Ferry Business Coach Jason Pantana!Jason Pantana demonstrates how to use the Referral Coefficient to reap deals from your Database. In this episode, you'll learn to leverage marketing channels including ads, emails, and social media, to make you excel in today's digital landscape. Jason will help you establish the top-of-mind awareness that positions you as the go-to agent in your market!
2023-11-0238 min
The Tom Ferry Podcast Experience10 Marketing Channels That Appreciate in Value Over Time | This Week in MarketingMarketing channels that appreciate over time are sadly overlooked by too many real estate agents. Yes, platforms like Instagram or TikTok are great, but they’re a lot like riding a bike… they’re only taking you somewhere as long as you keep pedaling. While you should still be running with those, there are other platforms that, when leveraged in the right way, can allow your hard-made content to keep reaping benefits for months or even years to come – and I know how much care you put into your content. That’s why on this episode of This Week in Marketing...
2023-10-0217 minThe Tom Ferry Podcast Experience10 Marketing Channels That Appreciate in Value Over Time | This Week in MarketingMarketing channels that appreciate over time are sadly overlooked by too many real estate agents. Yes, platforms like Instagram or TikTok are great, but they’re a lot like riding a bike… they’re only taking you somewhere as long as you keep pedaling.
While you should still be running with those, there are other platforms that, when leveraged in the right way, can allow your hard-made content to keep reaping benefits for months or even years to come – and I know how much care you put into your content. That’s why on this episode of This Week i...
2023-10-0217 min
The Tom Ferry Podcast ExperienceThe 3 Hyperlocal S Factors of Social Media Video Performance | This Week in MarketingReal estate social media video performance isn’t just about the amount of people you reach; it’s about the specific audience you want to reach. That’s why platforms like Instagram and TikTok are so valuable – because if you work the algorithms correctly, it’s possible to pump your content straight to those people in your area looking to buy or sell. To help you push your real estate video content to the right audience, Jason Pantana has three critical “S Factors” of social media video performance. In this episode of This Week in Marketing, Jason walks you through how to make yo...
2023-09-1117 minThe Tom Ferry Podcast ExperienceThe 3 Hyperlocal S Factors of Social Media Video Performance | This Week in MarketingReal estate social media video performance isn’t just about the amount of people you reach; it’s about the specific audience you want to reach. That’s why platforms like Instagram and TikTok are so valuable – because if you work the algorithms correctly, it’s possible to pump your content straight to those people in your area looking to buy or sell.
To help you push your real estate video content to the right audience, Jason Pantana has three critical “S Factors” of social media video performance. In this episode of This Week in Marketing, Jason walks you thro...
2023-09-1117 min
The Tom Ferry Podcast ExperienceThis Week in Marketing’s Best Social Media Strategies | 2023Over the last year, Jason Pantana and his guests have shared SO MANY social media strategies for real estate agents on This Week in Marketing. Whether your focus is YouTube, Instagram, or Facebook, and whether you're looking for content ideas, implementation strategies, or how to drive business through DM conversations – Jason has covered it all. That’s why for this episode, Jason has selected some highlight moments from the last year covering the best social media strategies for real estate agents to begin using now. Whatever it is you need, Jason and his Rockstar agent guests are breaking it down for...
2023-08-2818 minThe Tom Ferry Podcast ExperienceThis Week in Marketing’s Best Social Media Strategies | 2023Over the last year, Jason Pantana and his guests have shared SO MANY social media strategies for real estate agents on This Week in Marketing. Whether your focus is YouTube, Instagram, or Facebook, and whether you're looking for content ideas, implementation strategies, or how to drive business through DM conversations – Jason has covered it all.
That’s why for this episode, Jason has selected some highlight moments from the last year covering the best social media strategies for real estate agents to begin using now. Whatever it is you need, Jason and his Rockstar agent guests are brea...
2023-08-2818 min
The Tom Ferry Podcast Experience9 Google Business Profile Ranking Cheat Codes | This Week in MarketingReal estate Google search rankings are a lot like pursuing stardom. Sure, you can sit around hoping you get “discovered,” but those who succeed the most are almost always those who put in the work. Getting “found” and “preferred” more often by Google requires intentional effort. And in today’s episode of This Week in Marketing, Jason Pantana goes deep into the weeds with 9 Google Business Profile “cheat codes” designed to improve your real estate Google search ranking. A word of warning: The advice in this episode gets a little complex at times, but if it wasn’t worthwhile, we wouldn’t be talking...
2023-08-0724 minThe Tom Ferry Podcast Experience9 Google Business Profile Ranking Cheat Codes | This Week in MarketingReal estate Google search rankings are a lot like pursuing stardom. Sure, you can sit around hoping you get “discovered,” but those who succeed the most are almost always those who put in the work.
Getting “found” and “preferred” more often by Google requires intentional effort.
And in today’s episode of This Week in Marketing, Jason Pantana goes deep into the weeds with 9 Google Business Profile “cheat codes” designed to improve your real estate Google search ranking.
A word of warning: The advice in this episode gets a little complex at times, but if it wasn’t w...
2023-08-0724 min
The Tom Ferry Podcast Experience10 Genius Hacks to Upgrade Your Email Marketing | This Week in MarketingThere are a lot of reasons to upgrade your email marketing strategy… For starters, do you know how many people use email? 4.37 BILLION. That’s how many. And 99% of them check their inboxes daily. For you, that makes email the greatest marketing opportunity of all time – but only if you know how to make each send as effective as it can possibly be. In this episode of This Week in Marketing, Jason Pantana shows you 10 genius hacks to upgrade your email marketing so that you get more views, more loyal subscribers, and ultimately more business. This is a technical episode that’s...
2023-07-1731 minThe Tom Ferry Podcast Experience10 Genius Hacks to Upgrade Your Email Marketing | This Week in MarketingThere are a lot of reasons to upgrade your email marketing strategy…
For starters, do you know how many people use email? 4.37 BILLION. That’s how many. And 99% of them check their inboxes daily. For you, that makes email the greatest marketing opportunity of all time – but only if you know how to make each send as effective as it can possibly be.
In this episode of This Week in Marketing, Jason Pantana shows you 10 genius hacks to upgrade your email marketing so that you get more views, more loyal subscribers, and ultimately more business.
...
2023-07-1731 minThe Tom Ferry Podcast ExperienceTWiM_074How to Conquer Fear of the Camera on Social Media Video | This Week in MarketingWhat stops you from making videos? I’m willing to bet it’s fear of the camera.
Jason Pantana, one of the greatest social media marketing geniuses working in real estate today, says that in his experience, fear of the camera is what is holding agents back from their highest potential. Because today, social media demands more content of you than ever before.
In this short clip from our Elite Retreat event, Jason shared the most important mindset shift you can make to get out of your head and conquer your fear of the camera.
2023-06-2610 min
The Tom Ferry Podcast ExperienceTWiM_074How to Conquer Fear of the Camera on Social Media Video | This Week in MarketingWhat stops you from making videos? I’m willing to bet it’s fear of the camera. Jason Pantana, one of the greatest social media marketing geniuses working in real estate today, says that in his experience, fear of the camera is what is holding agents back from their highest potential. Because today, social media demands more content of you than ever before. In this short clip from our Elite Retreat event, Jason shared the most important mindset shift you can make to get out of your head and conquer your fear of the camera. If you feel any sort of c...
2023-06-2610 minThe Tom Ferry Podcast ExperienceTop 10 Real Estate Marketing Musts for New Agents | This Week in MarketingWhat are the real estate marketing musts that every new agent needs to be running right now to establish themselves and compete in the big leagues?
That’s the question that Jason Pantana is answering in this episode of This Week in Marketing!
In this market, new agents have the odds stacked against them, but the 10 real estate marketing musts that Jason is about to show you are certain to level the playing field and have you winning over sellers despite a lack of experience.
And what if you’re not a new agen...
2023-06-1925 min
The Tom Ferry Podcast ExperienceTop 10 Real Estate Marketing Musts for New Agents | This Week in MarketingWhat are the real estate marketing musts that every new agent needs to be running right now to establish themselves and compete in the big leagues? That’s the question that Jason Pantana is answering in this episode of This Week in Marketing! In this market, new agents have the odds stacked against them, but the 10 real estate marketing musts that Jason is about to show you are certain to level the playing field and have you winning over sellers despite a lack of experience. And what if you’re not a new agent? These are “musts” for agents at any leve...
2023-06-1925 minThe Tom Ferry Podcast ExperienceReal Estate Micro Farming: The Gateway to Consumer Trust | This Week in MarketingWhat is real estate micro farming?
When the market is slow and the listings are low, the agent who wins the listing is always the agent people TRUST. Geo farming is a brilliant way to get everyone in a given area to know you and like you… But if you want trust, you need to take it to a micro level – and that means real estate micro farming.
In this episode of This Week in Marketing, Jason Pantana breaks down a style of geo farming that too few agents know about. Real estate micro farming is a...
2023-05-2221 min
The Tom Ferry Podcast ExperienceReal Estate Micro Farming: The Gateway to Consumer Trust | This Week in MarketingWhat is real estate micro farming? When the market is slow and the listings are low, the agent who wins the listing is always the agent people TRUST. Geo farming is a brilliant way to get everyone in a given area to know you and like you… But if you want trust, you need to take it to a micro level – and that means real estate micro farming. In this episode of This Week in Marketing, Jason Pantana breaks down a style of geo farming that too few agents know about. Real estate micro farming is about lasering in on one...
2023-05-2221 min
The Tom Ferry Podcast ExperienceStarting DM Conversations with Social Media Leads | This Week in MarketingIn this episode of This Week in Marketing, Jason Pantana talks with real estate leaders Katie Day and Ken Pozek about what it takes to get more social media leads and how to identify the best ones through DM conversations. Katie and Ken are social media masters who drive a ton of business directly through their chosen platforms – Katie through Instagram, and Ken through YouTube. They’re going to show you their secrets for: Creating conversation-starting contentIdentifying the client avatar of your social media leadsFinding the best call to actionAnd turning prospects into clients with DM conversations This is an epis...
2023-05-0830 minThe Tom Ferry Podcast ExperienceStarting DM Conversations with Social Media Leads | This Week in MarketingIn this episode of This Week in Marketing, Jason Pantana talks with real estate leaders Katie Day and Ken Pozek about what it takes to get more social media leads and how to identify the best ones through DM conversations.
Katie and Ken are social media masters who drive a ton of business directly through their chosen platforms – Katie through Instagram, and Ken through YouTube. They’re going to show you their secrets for:
Creating conversation-starting content
Identifying the client avatar of your social media leads
Finding the best call to action
And turning prospects into clie...
2023-05-0830 minThe Tom Ferry Podcast ExperienceThe Best Social Media Content Marketing Strategy for Realtors | This Week in MarketingJason Pantana always says that “Marketing without content is like a bow without arrows.” You need more content, better content, and content that shoots exactly where you aim and hits its mark every time. And this takes having a strong social media content marketing strategy.
In this episode of This Week in Marketing, Jason is going to show you how to get the most out of the content you already have while also making and releasing a lot more in less time. You’ll learn how to batch, manage, distribute, and promote your content so that it...
2023-05-0126 min
The Tom Ferry Podcast ExperienceThe Best Social Media Content Marketing Strategy for Realtors | This Week in MarketingJason Pantana always says that “Marketing without content is like a bow without arrows.” You need more content, better content, and content that shoots exactly where you aim and hits its mark every time. And this takes having a strong social media content marketing strategy. In this episode of This Week in Marketing, Jason is going to show you how to get the most out of the content you already have while also making and releasing a lot more in less time. You’ll learn how to batch, manage, distribute, and promote your content so that it’s seen by more peop...
2023-05-0126 minThe Tom Ferry Podcast Experience4 Channels to Multiply Your Real Estate Listings | This Week in MarketingEvery real estate agent wants to know how to get more listings, but what they often don’t consider is what to do with the listings they already have.
For a smart agent, getting a listing isn’t the end goal – it’s the first step to multiplying that listing into many, many more! But to do that, you need your channels set up in the right way.
In this episode of This Week in Marketing, Jason Pantana shows you how to get more listings using the ones you already have. He’ll teach you to use fou...
2023-04-2420 min
The Tom Ferry Podcast Experience4 Channels to Multiply Your Real Estate Listings | This Week in MarketingEvery real estate agent wants to know how to get more listings, but what they often don’t consider is what to do with the listings they already have. For a smart agent, getting a listing isn’t the end goal – it’s the first step to multiplying that listing into many, many more! But to do that, you need your channels set up in the right way. In this episode of This Week in Marketing, Jason Pantana shows you how to get more listings using the ones you already have. He’ll teach you to use four marketing channels to leverag...
2023-04-2420 minThe Tom Ferry Podcast Experience4 Advanced Google Business Profile Optimizations | This Week in MarketingGoogle is the ultimate tool that every real estate agent MUST be using if they want to be the top in their area. The only problem is all the best agents are already using it wisely and not everyone can rank at the top. So, if you want to compete with the best, it’s going to take some advanced Google Business Profile optimizations to get you there.
When I say advanced, I’m talking about the kinds of things that other agents aren’t doing – or even thinking of – that are going to make Google choose to share y...
2023-04-0321 min
The Tom Ferry Podcast Experience4 Advanced Google Business Profile Optimizations | This Week in MarketingGoogle is the ultimate tool that every real estate agent MUST be using if they want to be the top in their area. The only problem is all the best agents are already using it wisely and not everyone can rank at the top. So, if you want to compete with the best, it’s going to take some advanced Google Business Profile optimizations to get you there. When I say advanced, I’m talking about the kinds of things that other agents aren’t doing – or even thinking of – that are going to make Google choose to share your profile ov...
2023-04-0321 min
The Tom Ferry Podcast ExperienceTroubleshooting Google Business Profile Issues for Realtors | This Week in MarketingYour Google Business profile is one of the most powerful tools for any real estate agent. It’s your internet base of operations, your center of SEO, and how you’ll get found by more people than ever before.But… It’s not without issues… When dealing with a complicated algorithm like Google’s technical problems can arise, such as… Your reviews not publishingYou don’t have a physical address to put downYour account is unexpectedly suspendedYour posts keep getting rejected In situations like these, it helps to have a technical expert on your side. Luckily you have the best in the business...
2023-03-1317 minThe Tom Ferry Podcast ExperienceTroubleshooting Google Business Profile Issues for Realtors | This Week in MarketingYour Google Business profile is one of the most powerful tools for any real estate agent. It’s your internet base of operations, your center of SEO, and how you’ll get found by more people than ever before.But… It’s not without issues… When dealing with a complicated algorithm like Google’s technical problems can arise, such as…
Your reviews not publishing
You don’t have a physical address to put down
Your account is unexpectedly suspended
Your posts keep getting rejected
In situations like these, it helps to have a technical expert on your side. Luckily yo...
2023-03-1317 min
Leverage PodcastMastermind Session on Video-Powered SEO Launch & How to Grow your YouTube ChannelJoin us here as we help you to CONTINUE to LEVERAGE your business through Virtual Assistants! In this episode, we're changing things up, and we're bringing in an exceptional guest to mastermind with us and teach how we can OPTIMIZE our SEO and grow our YouTube Channel! Some of you may have heard him before, and for those, you know how much VALUE this guy brings in! So here to help us FINISH 2021 strong is THE MAN, Mr. Jason Pantana!Jason Pantana is a coach, trainer, and speaker for Tom Ferry International, the world's leading real estate coaching program...
2023-01-2534 minLeverage PodcastMastermind Session on Video-Powered SEO Launch & How to Grow your YouTube ChannelJoin us here as we help you to CONTINUE to LEVERAGE your business through Virtual Assistants! In this episode, we're changing things up, and we're bringing in an exceptional guest to mastermind with us and teach how we can OPTIMIZE our SEO and grow our YouTube Channel! Some of you may have heard him before, and for those, you know how much VALUE this guy brings in! So here to help us FINISH 2021 strong is THE MAN, Mr. Jason Pantana!Jason Pantana is a coach, trainer, and speaker for Tom Ferry International, the world's leading real estate coaching program...
2023-01-2534 min
The Tom Ferry Podcast ExperienceNot a Business Plan, A Battle Plan | This Week in MarketingEverything has its place. As we head into 2023, your business plan serves as the “big picture” overview for your year. But you don’t want to pull out some big overwhelming document to decipher every time you need a strategy for the moment. Victory in marketing is just like victory in war – it only takes a few calculated, precise moves and reactions. That’s why when it comes to marketing, you need a battle plan. In This Week in Marketing, Jason Pantana is going to give you a framework for creating your marketing battle plan by harnessing three essential elements. This is th...
2022-12-1214 minThe Tom Ferry Podcast ExperienceNot a Business Plan, A Battle Plan | This Week in MarketingEverything has its place. As we head into 2023, your business plan serves as the “big picture” overview for your year. But you don’t want to pull out some big overwhelming document to decipher every time you need a strategy for the moment. Victory in marketing is just like victory in war – it only takes a few calculated, precise moves and reactions.
That’s why when it comes to marketing, you need a battle plan. In This Week in Marketing, Jason Pantana is going to give you a framework for creating your marketing battle plan by harnessing three esse...
2022-12-1214 min
Over AskHow a Tesla, Content buckets, and Personal Emails sell $75 million in Real Estate| Shane BurgmanAfter 10 years of active duty in the U.S. Navy’s Submarine Force, Shane Burgman shifted gears and quickly became a top 0.1% Florida Realtor. On this episode of the Over Ask Podcast, Shane joins The Broke Agent and Matt Lionetti to discuss how he built an email list with over 40% open rate, his Instagram audit with Jason Pantana, and how he plans his content.
55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: http...
2022-10-311h 09
The Tom Ferry Podcast ExperienceJason’s Best 2023 Real Estate Video Topic Predictions | This Week in MarketingWhat are the 2023 real estate video topics you need to be focusing your energy on? Well, the real estate world looks much different entering 2023 than it did at the beginning of 2022, so one thing’s for sure – it’s definitely not the same old topics you’ve been shooting. On this episode of This Week in Marketing, Jason Pantana is here with his BEST predictions of what kinds of real estate videos you need to create in 2023. Make sure to listen and get started adjusting your content plan, but also… If you’re serious about stepping up your digital marketing, we’ve been w...
2022-10-1716 minThe Tom Ferry Podcast ExperienceJason’s Best 2023 Real Estate Video Topic Predictions | This Week in MarketingWhat are the 2023 real estate video topics you need to be focusing your energy on? Well, the real estate world looks much different entering 2023 than it did at the beginning of 2022, so one thing’s for sure – it’s definitely not the same old topics you’ve been shooting.
On this episode of This Week in Marketing, Jason Pantana is here with his BEST predictions of what kinds of real estate videos you need to create in 2023.
Make sure to listen and get started adjusting your content plan, but also…
If you’re serious abou...
2022-10-1716 min
The Christophe Choo PodcastReal Estate Marketing 101 with Luxury Real Estate Agent Christophe Choo, Tom Ferry & Jason PantanaReal Estate Marketing 101 with Luxury Real Estate Agent Christophe Choo - Part 3 of 3 Parts
It was wonderful to chat with my longtime friend and coach Tom Ferry and Jason Pantana.
This interview will be split into three different parts.
The topics for Part 3:
• What makes his videos legendary
• The passion required to excel in high-end real estate
------------ Contents of Video-----------
0:00 - Top marketing tactics high-end sellers Want
2:45 - Lessons learned from shooting 2800+ videos
4:00 - Christophe’s most popular video concepts
9:12 - Sugge...
2022-08-1127 minThe Christophe Choo PodcastHow To Land A Luxury Listing With Luxury Real Estate Agent Christophe Choo Interview With Tom FerryPreparing for Luxury Listings with Luxury Real Estate Agent Christophe Choo, Tom Ferry & Jason Pantana - Part 2 of 3 Parts
It was wonderful to chat with my longtime friend and coach Tom Ferry and Jason Pantana.
This interview will be split into three different parts.
The topics for Part 2:
• Preparations for Luxury Listing Presentations
• How to follow up aggressively without offending the ultra-rich
------------ Contents of Video-----------
00:00 How Christophe Prepares for a luxury listing presentation
5:50 - Networking hacks when increasing your price p...
2022-08-0920 minThe Christophe Choo PodcastColdwell Banker Luxury Real Estate Agent Christophe Choo - How I Started - Tom Ferry & Jason PantanaColdwell Banker Luxury Real Estate Agent Christophe Choo - How I Started - Tom Ferry & Jason Pantana Luxury Real Estate Agent Christophe Choo's Humble Beginnings - Part 1 of 3 Parts It was wonderful to chat with my longtime friend and coach Tom Ferry and Jason Pantana. This interview will be split into three different parts. The topics for Part 1: • Christophe Choo's origin story and how I broke into luxury real estate • The mindset required to succeed in high-end real estate
------------ Contents of Video-----------
0:00 - Intro
01:26 – Christophe’s humble origin story
04:20 – His career starts gain...
2022-08-0823 minThe Real Estate SessionsReal Estate Sessions Rewind – Jason Pantana, Business Coach and National Speaker for Tom Ferry InternationalReal estate professionals who put themselves in coaching compared to those who don’t, do better. When it comes to real estate coaching, look no further than Tom Ferry. Jason Pantana, business coach and National Speaker for Tom Ferry, is here with your host Bill Risser. Join Jason as he talks about his journey into real estate and coaching. Find out how the Tom Ferry International has been so successful for all these years. Learn how to market through social media and how to find your niche in all this. Discover all this and more in today’s episode with J...
2022-06-2149 minThe Real Estate SessionsJason Pantana, Business Coach and National Speaker for Tom Ferry International
Real estate professionals who put themselves in coaching compared to those who don't, do better. When it comes to real estate coaching, look no further than Tom Ferry. Jason Pantana, business coach and National Speaker for Tom Ferry, is here with your host Bill Risser. Join Jason as he talks about his journey into real estate and coaching. Find out how the Tom Ferry International has been so successful for all these years. Learn how to market through social media and how to find your niche in all this. Discover all this and more in today's episode with Jason Pantana.
2022-01-1848 min
More Than MoreDominate Video with 5 Tips from Top AgentsWe're on a mission to make 2022 the year of video for our agents! In this episode, your marketing team discusses the tips shared by Jason Pantana in the latest episode of the Tom Ferry Podcast. We'll cover coming up with content, creating a consistent schedule, "training" the algorithm to recognize your videos and more.
Stay tuned for the next episode where we dig deep into how to succeed on TikTok. Hunter, our newest team member, shares his expertise and advice. Coming on Jan. 27th!
To listen to Jason Pantana's Video Mastermind session with to...
2022-01-1417 min
Stay Paid Podcast307 - Google Business Pages for Real Estate Agents in 2022 (with Jason Pantana) This week's guest is Jason Pantana, an expert when it comes to optimizing Google Business Pages for local businesses and one of Tom Ferry's most in-demand business coaches. Jason is super generous and shares tons of great information, including the huge advantage Google Business Pages give to local businesses, what you can do to earn a coveted spot in the Google Local Pack, how to manage a Google Post and become the digital mayor of your local area, and why Google Local Services Ads are the best ads to run right now. And check out the show notes for more in-dep...
2021-12-1335 min
Smart Marketing Made Easy (with Jason Pantana)Win More Listings with 2021 Digital Marketing Best Practices for Real Estate AgentsThe vast landscape of digital marketing in 2021 can be confusing for many business owners and it may seem like there are so many options out there on what you should do. Any business has to have a healthy marketing ecosystem that includes SEO, Social Media, Email Marketing, Paid Advertising, and of course Video! Today's #MarketingStream is about the best practices for digital marketing that real estate agents can execute in 2021. Our special guest is the Co-Founder and CEO of Curaytor, Jimmy Mackin.
2021-07-3046 minSmart Marketing Made Easy (with Jason Pantana)Supercharge Cold Email Marketing Lead Generation with Alex Berman - Everything You Need to Know!If you’re looking to take your Email Marketing to the next level, you can’t miss this (super technical) interview with cold email marketing expert, Alex Berman. Fair warning, this #MarketingStream episode goes from 0 to 60 💨 in terms of subject matter complexity SUPER FAST. Alex flat-out knows his stuff!
2021-07-0229 min
Evergreen Marketing (formerly CarrotCast)EP 265: 12 Tweaks to Convert Your Social Media Followers Into Hot Leads w/ Jason Pantana of Tom Ferry Inc.If you are an agent or investor who hasn’t yet heard of Jason Pantana, you will. He is a part of the Tom Ferry group, and the leading expert when it comes to social media for the real estate space. If you are tired of not knowing what to post, when to post, where to post, or how to gain traction, this is the episode for you. You’ll learn what platforms are working, which feature will help you to get 10%+ more exposure on Instagram, the 3 content pillars to focus on, and how to get it all done in l...
2021-06-221h 02Smart Marketing Made Easy (with Jason Pantana)The 2021 Real Estate Market Explained: Everything You Need to Know with Dr. Jessica LautzIn today’s Marketing Stream episode, I’m joined by Dr. Jessica Lautz, Vice President of Demographics and Behavior Insights at the National Association of REALTORS — and we’re taking about everything you need to know about today's real estate market. Inventory, purchasing, new construction, and more! Grab your notes and strap in for Marketing Stream Episode 006! Read the blog here: https://geni.us/cZ38D6
2021-06-1535 minSmart Marketing Made Easy (with Jason Pantana)Strategies to Win Multiple Offers 🙌 | 𝙻𝙸𝚅𝙴 🔴 ConvosIn case anyone missed the memo: it’s 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞-𝐨𝐟𝐟𝐞𝐫 𝐦𝐚𝐲𝐡𝐞𝐦 out there!
- Listing inventory is (extremely) low.
- Buyer demand is off-the-charts.
- Ergo, the marketplace is pretty-darn merciless.
In today’s livestream I’m joined by Brian Scates (Minneapolis, MN) and Jess Plamandon (Halifax, NS) to talk through tactics and strategies to win the contract: advising/prepping buyers, purchase-offer hacks, agent-to-agent scripts (and schemes 😉), and more.
If you’re tired of writing-up ✍️ loosing contracts, this is a conversation for you!
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Keep up with me and what's new on my other channels:
• https://JasonPantana.co...
2021-06-1144 minSmart Marketing Made Easy (with Jason Pantana)Facebook Pixel Tracking Dead? New Apple Privacy Policy iOS 14.5 Update with Juefeng GeInternet privacy updates have arrived: Apple’s App Tracking Transparency Framework (courtesy of iOS 14.5), Google’s Privacy Sandbox, and, basically a coming embargo on third-party cookies (which is explained in-depth during the video). So, in essence, we’re talking about the end (or at least a serious diminution) of Facebook’s Pixel, Google’s Global Site Tag (i.e., Google Analytics), and other website measurement and tracking tools. Translated: that means problems for remarketing and lead-conversion tracking.
In today’s episode of #MarketingStream, I’m joined by Co-Founder and Chief Marketing Officer of Ylopo, Juefeng Ge (aka, Ge). Candidly...
2021-05-2757 min
The Chelsea Peitz PodcastEp 92: Own Your Local Online Marketplace with Google My Business Jason PantanaIn this episode, coach and speaker, Jason Pantana, shares tips on optimizing your online presence and brand to dominate your digital (and hyper-local) marketplace.Connect with Jason:https://www.youtube.com/c/jasonpantanahttps://www.jasonpantana.com/IG: @JasonPantanaGrab your FREE Instagram audit by sending me a DM on Insta! @Chelsea.PeitzI N S T A G R A M ➳ https://www.instagram.com/chelsea.peitz/F R E E D O W N L O A D S ➳ http://bit.ly...
2021-05-2442 minThe Tom Ferry Podcast ExperienceA Master Class in Digital Marketing with Dennis Yu and Jason Pantana
Today’s podcast is practically a free, highly tactical, 90-minute class from
two of the world’s premier experts in digital marketing!
You’ll probably want to listen to this one several times and definitely share it
with your virtual assistants or whoever handles your marketing.
I’ve got Dennis Yu, who arguably knows more about the back end of the
digital landscape than anyone, along with our own Jason Pantana, talking all
things digital marketing.
Dennis shares his own approach to content distribution that simplifies the
whole process and costs next to nothing. (You should definitely “R&D” it –
rip-off and dupli...
2021-05-121h 32
The Tom Ferry Podcast ExperienceA Master Class in Digital Marketing with Dennis Yu and Jason PantanaToday’s podcast is practically a free, highly tactical, 90-minute class from two of the world’s premier experts in digital marketing! You’ll probably want to listen to this one several times and definitely share it with your virtual assistants or whoever handles your marketing. I’ve got Dennis Yu, who arguably knows more about the back end of the digital landscape than anyone, along with our own Jason Pantana, talking all things digital marketing. Dennis shares his own approach to content distribution that simplifies the whole process and costs next to nothing. (You should definitely “R&D” it – rip-off and dupli...
2021-05-121h 32Smart Marketing Made Easy (with Jason Pantana)The RIGHT WAY to MAXIMIZE RESULTS and Grow on Social Media for Real Estate with Courtney Gracia | Marketing Stream 004If you want to successfully promote yourself as a real estate agent on social media, you shouldn't scroll past the extremely valuable info in this interview! How do you maximize results (reach, engagement, comments, messages, and business opportunities while minimizing the time, energy, and effort required to produce said results?
On today’s episode of Marketing Stream, I had the privilege to interview Courtney Gracia, the Social Media Manager for Tom Ferry Goodness, gracious her subject-matter knowledge and expertise is top-echelon!
Watch the full interview on https://jasonpantana.com
2021-05-1153 min
Over AskOver Ask - Jason Pantana and The Future Of Real Estate Content.Jason Pantana stuns the hosts with his social media marketing knowledge on YouTube Shorts, Instagram Reels, IGTV, and TIkTok. He is a coach and speaker for Tom Ferry International.
Coach with Jason: http://tomferry.com/coaching-jp
Follow Jason: https://www.instagram.com/jasonpantan...
Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/ca/podcast...
Matt Lionetti: https://www.instagram.com/matt.lionet...
The Broke Agent: https://www.instagram.com/thebrokeage...
2021-05-0555 minSmart Marketing Made Easy (with Jason Pantana)The meteoric ☄️ rise of SHORT-FORM VIDEOS: TikTok, Reels, YouTube Shorts, and more! | 𝙻𝙸𝚅𝙴 🔴 Convos𝙎𝙝𝙤𝙧𝙩-𝙛𝙤𝙧𝙢 (𝘃𝗲𝗿𝘁𝗶𝗰𝗮𝗹 & 𝗺𝘂𝗹𝘁𝗶-𝗰𝗹𝗶𝗽) 𝙫𝙞𝙙𝙚𝙤𝙨—e.g. #TikTok, #InstaReels, and #YouTubeShorts—are tearin’ it up w/ crazy 😲 view counts!
▪️TikTok has high 𝙫𝙞𝙩𝙖𝙡𝙞𝙩𝙮 𝙘𝙤𝙚𝙛𝙛𝙞𝙘𝙞𝙚𝙣𝙩, and thus, the potential for extended reach by way of its #ForYou recommendations and the Discover page.
▪️For goodness sake, #Instagram totally reconfigured the layout of its app to incorporate a dedicated feed for #Reels—smack in the center of the main menu.
But truly, who cares about any of it ULESS it generates business⁉️Turns out it does! Glennda Baker and Krys Benyamein are reaping substantial rewards through their use of short-form vids: followers, engagement, inbound leads, and referrals galore.
A few more of factoids to think about while you’re watching 🤔:
1. Per #VidYard, 𝟓𝟑% of videos at or under 𝟿𝟶-𝚜𝚎...
2021-04-3037 minSmart Marketing Made Easy (with Jason Pantana)How to Grow a YOUTUBE CHANNEL (𝐓𝐡𝐚𝐭 𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) with Andrew Kan | Marketing Stream 🎙 003For any established/aspiring YouTuber, the TubeBuddy browser extension is a downright must to optimize and grow your channel. In today’s episode of #MarketingStream, I’m talking with TubeBuddy Creative Director, Andrew Kan -- YouTube SEO and optimization expert.
(⚠️𝗪𝗔𝗥𝗡𝗜𝗡𝗚: this episode is nonstop with actionable takeaways!)
YouTube is a different type of social platform. In fact, it’s less of a social network and more of a search engine. (No surprise given that it’s owned by Google.)
Now, the trouble with social sites like Facebook or Instagram is that your content is here today, gone tomorrow. To...
2021-04-2754 min
REal AdviceEpisode 3: Jason PantanaSend us a textThe REal Advice Podcast, hosted by Katie Day. Listen in on interviews with top Real Estate Agents to discover their advice, tips, tricks, & best practices that have propelled them to the Top 1% of their marketplace. This week we are joined by Jason Pantana, a coach and speaker for Tom Ferry International as well as a real estate marketing expert. He even has his own seminar, Marketing Edge which teaches agents social media strategy, digital marketing and learning to pick up and utilize emerging business trends.Follow Jason Pantana on Instagram: https...
2021-04-2222 minSmart Marketing Made Easy (with Jason Pantana)Sales and Marketing Automation (for Real Estate Professionals) | Marketing Stream🎙 (002)Real estate is (and will remain) a relationship business -- a quote-unquote, “𝑰 𝒕𝒓𝒖𝒔𝒕 𝒚𝒐𝒖,” business. For instance, referrals and repeat business by way of one’s past clients, sphere-of-influence contacts, or would-be buyers and sellers (leads) in search of credible/reliable real estate professionals.
The question is, from a marketing standpoint, how do you SCALE relationships? Short answer: AUTOMATION.
Leads are easy; conversion is hard—and, candidly, I’m tired of watching quality agents throw good money after bad generating more and more leads that never (flipping) convert. It’s a serious problem.
The distance between generating a lead and procuring a c...
2021-04-0748 minSmart Marketing Made Easy (with Jason Pantana)𝐒𝐋𝐈𝐂𝐄 & 𝐃𝐈𝐂𝐄: how to (𝗿𝗲)𝗽𝘂𝗿𝗽𝗼𝘀𝗲 your videos/posts | 𝙻𝙸𝚅𝙴 🔴 ConvosContent creation ain’t no small undertaking! Writing copy, producing videos, designing graphics, and more -- w/o question, it’s a significant investment to time, resources, and effort. Granted, no other marketing or branding channel (comparatively) even comes close to the vast reach of today’s digital and social platforms.
Trouble is, I suspect your content isn’t getting the, quote-unquote, “𝐦𝐢𝐥𝐞𝐚𝐠𝐞” (in terms of reach and exposure) as it could or should.
If you’re pouring yourself into producing content, then you owe it to yourself to maximize the 𝐦𝐢𝐥𝐞𝐚𝐠𝐞 of every blog, every video, and every post. READ MORE
2021-03-2445 minSmart Marketing Made Easy (with Jason Pantana)(Upcoming) 𝗜𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝗣𝗿𝗶𝘃𝗮𝗰𝘆 Changes That'll Impact Your 𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌 & 𝑮𝒐𝒐𝒈𝒍𝒆 𝑨𝒅𝒔 | 𝙻𝙸𝚅𝙴 🔴 Convos🚨 Big online ad-targeting and user privacy updates are at hand to affect major marketing platforms—including Google and Facebook 🚨
For instance, you might’ve heard about how Google, starting next year, plans to prohibit targeting based on users’ browsing history 😳 Translated: interest-based audiences, intent-based audiences, remarketing, and a bunch more is up for grabs.
You might also recall the fuss between Facebook and Apple about a month ago whereby Facebook was in a tizzy about Apple’s impending iOS 14 update, in which will be included the App Tracking Transparency Framework. Basically, any app sold or distributed in Apple’s App Store will be requi...
2021-03-1348 minSmart Marketing Made Easy (with Jason Pantana)GENERATE LEADS with Google Ads for Real Estate Agents in 2021 | Marketing Stream🎙 (001)I’m talking Google Ads with pay-per-click (PPC) wizard 🧙♀️—Josh Frankel. If you’re looking to generate leads and build your real estate business via Google Ads, you’re in the right spot!
Josh is the Founder of Green Light Technology Solutions, a pay-per-click ad agency dedicated to helping real estate agents generate leads, as well as a Lead Architect for acclaimed real estate digital marketing platform, Ylopo.
In today’s interview we’re diving headfirst in to all-things Google Ads: search ads, display network ads, YouTube in-stream ads, Google Local Services Ads, Google My Business listings, and more. This is a technical intervi...
2021-03-1141 minSmart Marketing Made Easy (with Jason Pantana)Custom Door🚪Hangers (to 𝐀𝐭𝐭𝐫𝐚𝐜𝐭 𝐋𝐢𝐬𝐭𝐢𝐧𝐠𝐬) | 𝙻𝙸𝚅𝙴 🔴 ConvosCustom Door🚪Hangers (to 𝐀𝐭𝐭𝐫𝐚𝐜𝐭 𝐋𝐢𝐬𝐭𝐢𝐧𝐠𝐬)
Want more listings⁉️ (Of course you do 😜)
In this video, you’ll hear (and see 👀) about 2️⃣ (two) different tactics Sean Ryan (@buyinwithryan) is deploying with his team in the Sarnia/Lambton, Ontario market to generate new listings.
🚨𝗦𝗣𝗢𝗜𝗟𝗘𝗥 𝗔𝗟𝗘𝗥𝗧🚨
He’s printed custom door-hangers that he and his team are door-dropping whenever listings sell in his Geographic Farm — regardless of whether or not it was his sale 😲. 𝙳𝚒𝚜𝚌𝚕𝚊𝚒𝚖𝚎𝚛: he’s in no way, shape, or form insinuating that it was his sale or taking credit for someone else’s production. He’s just reporting the news.
Also in this video, Sean talks about a concept called 𝑺𝒆𝒍𝒍𝒆𝒓 𝑹𝒆𝒕𝒓𝒆𝒂𝒕𝒔,” whereby he coordinates w/ local short-term rental properties to put his sellers up for a n...
2021-03-0413 minSmart Marketing Made Easy (with Jason Pantana)𝑨𝒈𝒆𝒏𝒕-𝒕𝒐-𝑨𝒈𝒆𝒏𝒕 𝐋𝐢𝐬𝐭𝐢𝐧𝐠 𝐑𝐞𝐟𝐞𝐫𝐫𝐚𝐥𝐬 | 𝙻𝙸𝚅𝙴 🔴 ConvosYou might’ve noticed a lot of my posts have been focused on 𝙡𝙞𝙨𝙩𝙞𝙣𝙜 𝙖𝙩𝙩𝙧𝙖𝙘𝙩𝙞𝙤𝙣 lately. That’s because, as I’m sure you’ve noticed, listings are in short supply pretty much everywhere. Today I’m talking w/ agents, @tayadicarlo and @stevenkimhomes, about how to leverage agent-to-agent relationships (online & offline) to cultivate LISTING referrals. We’ll explore Instagram, YouTube, Clubhouse, and more. Lots of knowledge dropped in this video 🤯. Don’t miss it!
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Keep up with me and what's new on my other channels:
• https://JasonPantana.com
• https://Instagram.com/JasonPantana
• https://Facebook.com/JasonPantana
• https://LinkedIn/in/JasonPantana
• https://Twitter.com/JasonPantana
2021-02-2435 minSmart Marketing Made Easy (with Jason Pantana)20K Views = 1️⃣ “COME LIST 🏡 ME!” CALL | 𝙻𝙸𝚅𝙴 🔴 ConvosOn-the-fly, ad hoc conversation with @davidccaldwell about running YouTube in-stream ads. Definitely a must-watch! David is spending about $.03-$.04 per view, and has tallied up, having tested in multiple markets, he’ll generate 1️⃣ “COME LIST 🏡 ME!” call for every 20,000 views. I’ll do the math for us… That’s about $800 per listing— but it’s scales!
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Keep up with me and what's new on my other channels:
• https://JasonPantana.com
• https://Instagram.com/JasonPantana
• https://Facebook.com/JasonPantana
• https://LinkedIn/in/JasonPantana
• https://Twitter.com/JasonPantana
2021-01-2913 min
The Tom Ferry Podcast ExperienceThis Week in Housing: Social Media Strategies to Become Your Market’s Trusted Resource | #BonusEpisodeYour job as the trusted agent of your market is to communicate the latest housing market data to your clients!
The August 7th episode of This Week in Housing covers all your questions on the latest data of the housing market and how you can share it with your clients through savvy social media posts!
I was joined by David Childers from Keeping Current Matters and Jason Pantana, marketing guru and lead speaker of Marketing Edge.
Not only does David break down data in today’s episode, but Jason shares his social media kn...
2020-08-0746 min
The Tom Ferry Podcast ExperiencePosition Your Brand Everywhere | #TBTThe world of social media is constantly changing and it’s up to you to strongly position your brand so you can connect with your community.
I’m bringing back this valuable conversation I had with Marketing guru Jason Pantana for today’s episode of #ThrowbackThursday. Jason shares the important actions you need to make your brand more memorable.
Now more than ever, you need to create trust… and what better way to do that through the power of social media!
2020-04-0918 min
The Tom Ferry Podcast Experience20 Tactics to Optimize Every Social Media Post (Part 1) | #TomFerryShowPart of being a good leader is recognizing when someone else is better suited for a role than you are. Case in point: Today’s #TomFerryShow guest host Jason Pantana discussing social media tactics! That’s right… I asked Jason to fill in for me and he nailed it, sharing 20 Tactics to Optimize Every Social Media Post. You won’t want to miss his hacks when it comes to: Ideal video runtimesThe importance of an attention-grabbing thumbnailWhy subtitles are critical And many more topics you might have never thought of! Get more from your efforts with Jason’s expert advice…
2020-03-0327 min
The Tom Ferry Podcast Experience20 Tactics to Optimize Every Social Media Post (Part 1) | #TomFerryShowPart of being a good leader is recognizing when someone else is better suited for a role than you are.
Case in point: Today’s #TomFerryShow guest host Jason Pantana discussing social media tactics!
That’s right… I asked Jason to fill in for me and he nailed it, sharing 20 Tactics to Optimize Every Social Media Post.
You won’t want to miss his hacks when it comes to:
Ideal video runtimes
The importance of an attention-grabbing thumbnail
Why subtitles are critical
And many more topics you might have never thought of!
...
2020-03-0327 min
The Tom Ferry Podcast ExperienceEP. 55 Social Media NOW: The Best Tactics for Maximum Marketing Impact with Jason PantanaAgree or disagree: Boosting your business through digital marketing has never been so easy. I'd contend it's 100% true... that is, IF you give it some effort so you know what you're doing. In today’s episode of the Tom Ferry Podcast Experience, we’re celebrating our first year of the podcast with our resident marketing guru and host of Marketing Edge, Jason Pantana. Jason and I tackle a subject that is on everyone’s mind and we reveal the tools and strategies every entrepreneur and agent needs to take their business to the next level for 2020. With digital marketing, it all comes do...
2020-02-051h 20
The Tom Ferry Podcast ExperienceEP. 55 Social Media NOW: The Best Tactics for Maximum Marketing Impact with Jason PantanaAgree or disagree: Boosting your business through digital marketing has never been so easy.
I'd contend it's 100% true... that is, IF you give it some effort so you know what you're doing.
In today’s episode of the Tom Ferry Podcast Experience, we’re celebrating our first year of the podcast with our resident marketing guru and host of Marketing Edge, Jason Pantana.
Jason and I tackle a subject that is on everyone’s mind and we reveal the tools and strategies every entrepreneur and agent needs to take th...
2020-02-051h 20
The Tom Ferry Podcast ExperienceEP. 18: Social Media Marketing for Business in 2019 with Jason PantanaI know most of you have followed my advice of taking advantage of social media as a tool to further your business and create a breakthrough. While you’re using it, you might not be using it to its fullest potential, but there’s no need to worry! I sat down with Jason Pantana, our very own resident marketing guru and host of Marketing Edge. He was able to give some useful tactics on how to boost your business branding on social media. We also explain why social media makes your branding and lead generation a smoother process. Jason shares some fu...
2019-05-221h 02
The Tom Ferry Podcast ExperienceJason Pantana on Lead Generation for Your Business | #TomFerryShowIf I asked you to quickly access your marketing plan, what would happen? Would you scramble to come up with something, or would you calmly open the file on your computer? Here’s why I ask: Not having a clear marketing strategy will hurt your business. Many real estate agents are doing more damage by not investing the time and energy to create their strategy. The consequences? Leads aren’t being nurtured, and definitely aren’t converting to clients. On today’s #TomFerryShow, I share part of recent conversation with Jason Pantana, our resident marketing guru and host of Marketing Edge. He...
2019-05-2110 min
The Tom Ferry Podcast ExperienceEP. 17: The Basic Principles, Mindset, and Mechanics of Digital Marketing with Jason PantanaMany agents crash and burn when they’re starting out in online marketing. The BIG reason behind these bumps on the road? Many don’t really know who they are and what services they’re trying to sell. This mistake can cost you leads and ultimately, money. Embarking on your marketing journey doesn’t have to be scary. Discover how you can improve on your marketing by listening to this interview with Jason Pantana. Jason shares some very insightful recommendations on how you can fill your pipeline and cultivate your sphere into loyal, referral-happy customers. He also gives helpful tactics in order...
2019-05-1540 min