Shows
B2B Content StrategistHow to Assemble a B2B Marketing Team from Scratch with Jason WidupWhat happens when your marketing is so effective, the sales team begs you to slow down the leads? Jason Widup knows, because it happened to him. In this episode, he breaks down how he built a high-performing marketing team at a $70M ARR company, pioneered incentivized LinkedIn ads, and created a content-first approach that earns trust before any conversations begin.Jason Widup is the Senior Vice President of Marketing at Pixis, a well-funded AI startup in the adtech space, leading global strategy across growth, product marketing, operations, and experiences. With over two decades of experience driving growth f...
2025-07-2240 min
Revenue MindDefine Yourself First | Jason Widup, SVP of Marketing at PixisJason Widup went from white‑knuckle anxiety to an eight‑hour‑sleep evangelist—and his team is better for it. In this episode, he and Jolie trade notes on self‑doubt, parenting curveballs, and why a morning workout beats doom‑scrolling every time. If you’re leading with an empty battery, press play before you press send.
Key Takeaways
• Anxiety wears many masks—naming it is step one
• Sleep, sweat, and salads: the simplest stack for mental clarity
• Swap coping vices for habits that compound confidence
• Leaders who model boundaries give teams permission to do the same
• Tiny da...
2025-06-1139 min
EventShark PodcastBurn the Playbook | How to Win at B2B Marketing w/ Mark HuberEveryone talks about “playing it safe” in B2B marketing.Mark Huber thinks the opposite.In Episode 9 of The EventShark Podcast, we sit down with Mark Huber, VP of Marketing at UserEvidence, to talk about what it really takes to stand out as a modern B2B marketer.A few months back, we shot a wild project with Mark and his team in Jackson Hole, Wyoming. We’ve already dropped the first two episodes and let’s just say nothing about that shoot played it safe.We dig into taking risks, building...
2025-05-1549 min
The Proof PointProving marketing's impact is more than justifying spendThe TL;DRStruggling to prove marketing’s impact?Mark Huber (UserEvidence), Pranav Piyush (Paramark), Megan Boone (Redis), and Jason Widup (Fractional CMO) share their approaches for setting goals, measuring success, and getting leadership buy-in for strategies that aren’t always quantifiable. Find out how they strike the right balance between short-term wins and long-term growth.What’s working in B2B marketing:TRUST YOUR JUDGMENT, NOT JUST THE NUMBERSNot every successful tactic can be neatly measured. Combining data with sound judgment builds the confidence needed for leadership buy-in.What’s...
2024-10-0248 min
Finding Elevation: Conversations Beyond the MountainClimbing Out of the Shadows: Anxiety and the Ascent of Mt. RainierJason Widup, a marketing advisor and mountaineer, shares his journey into mountaineering and the lessons he learned along the way. He initially turned to hiking and mountaineering as a way to cope with stress and anxiety. After a failed attempt at Mount Rainier, he realized the impact of marijuana on his fitness and made the decision to quit. He incorporated meditation, breathing exercises, and reading books on breathing techniques into his daily routine to manage anxiety. With improved fitness and mental resilience, he successfully summited Mount Rainier on his second attempt. Jason Widup shares his experiences with mountaineering and...
2024-08-1242 min
Attributed - A podcast by DreamdataJason Widup: 10x Revenue Within 3 years - Marketing TacticsJoin us with Jason Widup, to learn how you can achieve a jaw-dropping 10x increase in revenue within just three years!Jason is a demand marketing expert recognised for his transformative strategies in some of the B2B tech space’s biggest names, including VP of Marketing at Metadata.io and VP of Marketing Ops at Tableau, and Sr. Director Demand Gen & Marketing Ops at Getty Images.In our conversation, Jason will share insider tips and tricks for supercharging your B2B revenue growth. From digital marketing hacks to sales strategies, you’ll g...
2024-05-1355 min
Growth Science for B2B SaaS Companies from Mosaic Growth Solutions5/9/24: Often tests fail, Share your process, Assessing your company’s marketing maturity, What is marketing responsible for?Jason Widup Talks About a Failurehttps://lnkd.in/eQtNbx4wJohn Bonini urges us to share the process not just the final resulthttps://lnkd.in/eC87q9mkHow to start assessing your marketing maturity from Mosaic Growth Solutionshttps://lnkd.in/eeYrEH-JPaul Stringer, PhD shares some data about what marketing is responsible forhttps://lnkd.in/etCwg-jF
2024-05-0914 min
Backstage with ZuddlAshley Mauras and Jason Widup discuss the evolution of B2B events with Nick BennettEpisode highlights:
How are events pivoting to an attendee-centric approach?
Time: The new currency in event planning and execution
The hidden ROI of events: Beyond numbers and into relationships
2023-10-2716 min
Don't Say ContentBONUS: Marketing in a Down Economy from Exit FiveHere’s a bonus episode where our host, Margaret Kelsey, joined Exit Five, hosted by Dave Gerhardt. Layoffs, budget cuts, slower sales cycles, and a lack of urgency to buy your product right now. That's become normal in B2B SaaS over the last two quarters. But what does it mean for marketer? Do nothing? Just play defense? Yeah right. Marketers are being asked to do more with less, and if you're one of those marketers this is a session you don't want to miss. Dave is joined by Margaret Kelsey (Founder of TatCo, Mar...
2023-07-2651 min
Don't Say ContentBONUS: Marketing in a Down Economy from Exit FiveHere’s a bonus episode where our host, Margaret Kelsey, joined Exit Five, hosted by Dave Gerhardt. Layoffs, budget cuts, slower sales cycles, and a lack of urgency to buy your product right now. That's become normal in B2B SaaS over the last two quarters. But what does it mean for marketer? Do nothing? Just play defense? Yeah right. Marketers are being asked to do more with less, and if you're one of those marketers this is a session you don't want to miss. Dave is joined by Margaret Kelsey (Founder of TatCo, Mar...
2023-07-2651 min
Don't Say ContentBONUS: Marketing in a Down Economy from Exit FiveHere’s a bonus episode where our host, Margaret Kelsey, joined Exit Five, hosted by Dave Gerhardt. Layoffs, budget cuts, slower sales cycles, and a lack of urgency to buy your product right now. That's become normal in B2B SaaS over the last two quarters. But what does it mean for marketer? Do nothing? Just play defense? Yeah right. Marketers are being asked to do more with less, and if you're one of those marketers this is a session you don't want to miss. Dave is joined by Margaret Kelsey (Founder of TatCo, Mar...
2023-07-2651 min
Customer Led GrowthSales Reps, AI, and Pricing: Exploring the Evolving Landscape of Software Sales with Jason WidupIn this engaging podcast episode, Olivier interviews Jason Widup, a seasoned marketer and founder of Peak B2B Marketing, who shares valuable insights on customer-led growth (CLG) and the unique challenges faced by B2B startups in the current market. Jason emphasizes the importance of bringing customers closer to the product, offering product tours, free trials, and templates to empower prospects in making informed decisions.
The conversation delves into the effectiveness of various demand generation strategies, including paid advertising, email marketing, and social media, while striking a balance between sales-led and product-led growth approaches.
The...
2023-07-2539 min
The Dave Gerhardt Show (from Exit Five)#77: Marketing In A Down Economy - What Can You Do To Drive Growth? (with Margaret Kelsey, Jason Widup, Shauntle Barley)Dave is joined by Margaret Kelsey (Founder of TatCo, Marketing Advisor), Jason Widup (VP Marketing, Metadata), and Shauntle Barley (Director of Marketing, Demandwell) to talk about the state of B2B marketing in Q2 2023 and helpful ideas for driving growth in a down economy.Layoffs, budget cuts, slower sales cycles, and a lack of urgency to buy your product right now. That's become normal in B2B SaaS over the last two quarters. But what does it mean for marketer? Do nothing? Just play defense? Yeah right. Marketers are being asked to do more with less, and...
2023-06-0156 min
Demand Gen UStanding Up PLG at MetadataHow do you get customers hooked on your product? Not just signing up, but hooked in a can’t-imagine-life-without-it way. We can’t all be Starbucks, after all. That’s the idea behind PLG or product-led growth – get your customers hooked on your product and telling everyone about it. It’s something we’ve been trying out at Metadata, and as usual, we’re here to tell you about the stuff we’ve got right along the way, and the things we’ve got wrong, so you don’t have to do the same. Mark Huber, Head of Brand...
2023-02-2838 min
Renegade Thinkers Unite (Marketing)Tuesday Tips: Employee Recruiting and RetentionThis is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Bill Strawderman of GS1 US, Ian Howells of Sage Intacct, Melissa Sargeant of AlphaSense, Michael Welts of Aviatrix, Jason Widup of metadata.io, Mike Brannan of Centric Consulting, Ellina Shinnick of HUB International, and Josh Leatherman of Service Express To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our...
2023-02-1405 min
Renegade Marketers UniteTuesday Tips: Employee Recruiting and RetentionThis is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Bill Strawderman of GS1 US, Ian Howells of Sage Intacct, Melissa Sargeant of AlphaSense, Michael Welts of Aviatrix, Jason Widup of metadata.io, Mike Brannan of Centric Consulting, Ellina Shinnick of HUB International, and Josh Leatherman of Service Express To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a...
2023-02-1405 minDemand Gen UInternal Marketing Is Just As Important As External MarketingAre you hitting the nail on the head when it comes to internal marketing?…you are doing internal marketing, right?Don’t worry if you’re not. We’ve got your back with this episode of Demand Gen U. Metadata duo Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing, break down exactly why internal marketing should be a priority. You’ll hear about the challenges, mistakes, and experiments the Metadata marketing team has explored while doing internal marketing – so you don’t have to do the same. Tune in to hear abo...
2023-02-1441 minDemand Gen UHow We Ran a No-Meeting Experiment and Got More DoneBudget cuts, layoffs and everything in between – it’s tough to be a B2B marketer right now. Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing at Metadata are feeling it too, which is why they figured the best place to start is with something you can control. So right now, they’re slap bang in the middle of a ‘no meeting’ experiment and it’s having all sorts of effects on the productivity of the team. Tune in to find out: The lowdown on the experiment and how it started ...
2023-02-0740 minDemand Gen UWhat Good Demand Gen Will Look Like in 2023What does good demand gen look like in 2023?We scrolled through our archives and analytics to discover that episode 5, ‘What Good Demand Gen Will Look Like in 2022’ is one of our best-performing episodes. So, here we are. Doing it all over again for 2023.On this episode, Mark Huber, Head of Brand & Product Marketing and Jason Widup, VP of Marketing at Metadata, discuss the demand gen landscape for the year 2023.They explore doing more with less after budget cuts, giving buyers total visibility, the new face of in-person events and so much more.Fi...
2023-01-2446 minDemand Gen UYear in Review: Looking Back on 2022As we wrap up our first year of Demand Gen U, we thought it would be fitting to look back at everything that’s happened at Metadata over the past year.We’re taking a trip down memory lane to discuss the good, the bad and the ugly at Metadata in 2022!Mark Huber, Head of Brand & Product Marketing and Jason Widup, VP of Marketing at Metadata, reminisce over Demand events, comparison pages, LinkedIn demos and damning budget cuts. It’s not one for the faint-hearted!Find out:Our successes with comparison pages and De...
2023-01-1744 minDemand Gen ULearning and Growing as a Marketing LeaderIt’s no secret…being a marketing leader can be hard. No matter what study you’re looking at, it feels like the average job tenure for marketing leaders gets shorter and shorter by the month.Mark Huber, Head of Brand & Product Marketing and Jason Widup, VP of Marketing at Metadata, get vulnerable on this episode of Demand Gen U, as Mark asks Jason about everything that comes with being a marketing leader and invites him to share the challenges he has faced through his career.Find out:How Jason has grown as a market...
2022-12-2742 minDemand Gen UChanging the Narrative with Comparison PagesNo matter what industry you’re in, one thing is certain. You have direct competitors. And with so many options on the market, it can be difficult for buyers to see if you’re the option for them. Especially when they have to battle through buzzwords and empty promises! In this episode of Demand Gen U, Jason Widup, VP of Marketing and Mark Huber, Head of Brand & Product Marketing at Metadata, discuss the humble comparison page. They discuss how you should use them, how much time to spend on them and explore top secrets...
2022-12-2038 minDemand Gen UBuilding Your 2023 Marketing PlanIt’s that time of year again! Time to put a finger in the air and make an educated guess at what you need to do across the next 12 months to drive your business forward. Planning is a colossal challenge. When you throw limited resources and an ever-changing business landscape into the mix, it can look like a pretty scary prospect. In this episode of Demand Gen U, Mark Huber, Head of Brand and Product Marketing joins Jason Widup, VP of Marketing at Metadata to discuss how you can build your 2023 marketing plan…sort of! Mark...
2022-11-2939 minDemand Gen UCategory Creation: How to Build a MovementSo much of sales is about solving existing problems. But category creation is about something new entirely. Joining this episode of Demand Gen U is a panel of experts, including Sydney Sloan, Executive in Residence at Scale Venture Partners, Nick Mehta, CEO of Gainsight, and Mike Volpe, Senior Advisor at Silversmith Capital Partners. Together with Jason Widup, VP of Marketing at Metadata, they break down exactly what category creation is, the different phases of it, and when it’s necessary, plus much more.Find out:What category creation isWhen category creation is ne...
2022-11-2234 minDemand Gen UBuilding a Successful B2B CommunityHave you been toying with the idea of building a B2B community? Before you jump in, there are a few things you’ll want to plan out first. In this episode of Demand Gen U, we share a little about how Metadata launched its community. Jason Widup, VP of Marketing, is joined by Katie Ray, Head of Community at Metadata, who shares some great takeaways for any business looking to build a community. Katie and Jason share some insights into the initial planning process, how they decided what type of community to build, and what y...
2022-11-0839 minDemand Gen UGoing Behind the Scenes of Creating a CategoryIf you’re in B2B marketing or you’ve simply opened LinkedIn recently, it’s no secret that category creation is all the rage. But many B2B marketers are working in companies that have never ventured into category creation. Neither Mark Huber, Head of Brand & Product Marketing or Jason Widup, VP of Marketing at Metadata, had created a category before. So, in this episode of Demand Gen U, Mark and Jason outline Metadata’s quest to create a category, what they’ve learned so far, and their pledge to launch the category at De...
2022-11-0139 minDemand Gen UStrategies To Maximize Your Advertising Budget This WeekMany companies are pulling back spend right now…specifically for sales and marketing.But why is this happening and, more importantly, how can you maximize your advertising budgets even if they’re being reduced?In this Demand Gen U episode, Jason Widup, VP of Marketing, and Silvio Perez, Head of Product Innovation at Metadata, chat about what budget cuts mean for sales and marketing and provide top tips on dealing with them.Jason and Silvio explain why you shouldn’t short-change top-of-funnel content, how focusing on your ICP could help you tailor your strate...
2022-10-1839 minDemand Gen UAre Analyst Relations Worth It? Our Forrester Wave ExperienceAnalyst relations…a useful path to establishing your reputation, or an outdated, overpriced avenue not worth exploring?In this episode of Demand Gen U, Jason Widup, VP of Marketing at Metadata, is joined by colleague Alex Virden, Senior Product Marketing Manager, to discuss whether analyst relations are worth it in 2022.Jason and Alex break down analyst relations in layman’s terms, detail Metadata’s experiences with the Forrester Wave and outline the alternatives they are exploring to maximize their exposure.Listen to find out:Jason’s summary of analyst relationsAbout Metadata’s category c...
2022-10-1143 min
The Revenue Growth Architects131 - Tips for Managing a Tight Marketing Budget with Jason Widup, VP of Marketing at Metadata.ioYour budget just got cut and you are on a hiring freeze, but your marketing team's goals stayed the same. How do you deal? Where should you make the sacrifices and what should you stay invested in? And how can you articulate to finance why you actually need more to deliver on those goals?On this week's episode, we have a MarTech veteran and now VP of Marketing at Metadata.io, Jason Widup on to discuss all about what to do when your budget is cut and all the ways he handled it himself in his current...
2022-10-1049 min
Marketing-Led GrowthHow Jiggy Is JASON WIDUP with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with VP of Marketing @ Metadata.io, Marketing software company for LinkedIn-like ad targeting on FBJason Widup, is the VP of Marketing at Metadata.io, a Marketing software company for LinkedIn-like ad targeting on Facebook, with 170 employees. He helps Metadata.io generate demand via proper, modern, non-spam marketing. To a sizable extent, Metadata.io is an example of MLG. Their MLG efforts are highlighted in the book.
Jason dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales:
✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing’s influence on peers)
✅learn about/try/buy vendors via peers and websi...
2022-09-061h 00
Pipeline VisionariesPreparing for the Future of Content with Jason Widup, VP of Marketing at Metadata.ioThis episode features an interview with Jason Widup, VP of Marketing at Metadata.io. Metadata.io provides a closed-loop account-based marketing solution that amplifies marketing campaigns with opt-in leads. Jason is an experienced and talented Marketing Operations and Technology leader with a focus on developing high-performing teams through empowerment, challenging experiences, and trust.On this episode Jason shares his insights on preparing for the future of content, the benefits of long-term thinking in marketing, and having intention behind the content you create---“Let’s create almost a media entity that can stand on i...
2022-08-2338 minDemand Gen UMarketing at a Big Enterprise vs. a High Growth StartupWorking within marketing at big enterprises vs. high-growth startups is a totally different story. Some people are cut out for big enterprises, and others would rather ply their trade with newer, smaller businesses.But what makes people favor one over the other?Jason Widup, VP of Marketing at Metadata, has tons of experience in both. He joins Mark Huber, Head of Brand & Product Marketing at Metadata, to share his experiences and why he left the world of big enterprise to team up with Metadata.Find out:What led Jason away...
2022-08-2343 minDemand Gen U6 Marketing Myths You Need to ForgetLike in any industry, the world of B2B marketing is swarming with opinions. We’ve all heard a thousand things we must do and probably a million things we mustn’t.Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, debunk six myths B2B marketers need to forget in 2022. Find out:Whether ABM is really that importantWhich should you prioritize – gated content or ungated content?Why B2B marketing doesn’t always need to be formalTo hear all 6 of Jason and Mark’s marketing...
2022-07-2639 minDemand Gen UWhat We Learned From $42M in Spend on Facebook and LinkedInData is such an effective way to figure out where you’re at as a business. It lets you decipher what’s working and what’s not, and creating benchmark reports can open your eyes to the areas you can improve on.Jason Widup, VP of Marketing, and Silvio Perez, Head of Performance & Product Innovation at Metadata, discuss their insights and findings from Metadata’s 2022 B2B Paid Social benchmark report. Find out:The type of copy that works best on FacebookHow the nuances of social channels can skew your dataWhy Metadata’s successful clients st...
2022-07-1242 minDemand Gen UDemand Capture vs. Demand CreationWhat are the key differences between capturing and creating demand? Well, both require different processes, but each play a vital role in your content marketing strategy. Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing at Metadata, discuss whether B2B marketers are overcomplicating the idea of capturing and creating demand, their tips on how to navigate the first stages and why building trust with buyers is critical.Find out:The most important ingredient when it comes to creating demandHow Metadata creates and captures demandWhy Eugene Schwartz’s 5 Stages of Aw...
2022-07-0542 minDemand Gen URecession? What Recession? How B2B Marketers Can Still Win in a Down EconomyA marketer’s job is never done.Whether there’s a looming economic downturn or a recession to brave through, chances are that B2B marketers are still going to be expected to show their worth. But isn’t that near impossible when people don’t have as much money to throw around?Join Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing at Metadata, as they delve into the specifics of not just how to scale through a down economy but the factors that help marketers come out the other end unsc...
2022-06-2139 minDemand Gen U7 Questions You Need to Ask Before Hiring a Demand Generation ManagerHiring a demand gen manager in 2022 isn’t the most straightforward process. On the one hand, you’ve got people who can talk a big game and sound knowledgeable enough to breeze through every interview stage. But can they demonstrate a deep understanding of what it takes to be a demand gen manager in 2022? With that in mind, Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing at Metadata, talk through seven vital questions Metadata uses to interview demand gen candidates for roles on their team. Bottom line, this is how you...
2022-06-1440 min
Marketing-Led GrowthExample of Proper, Non-Spam Marketing by Metadata.io | Case StudyHere's a specific example of proper, non-spam marketing, what the results were, and how you can achieve the same. I was on the receiving end of this. It was such a great buying experience that I wrote about it in the book and want to share it here. This example comes from Metadata.io, a marketing software company that sells to marketers. Their marketing is incredible. Whether it’s their Founder’s personal brand, hiring a marketing leader from one of their customers, excellent LinkedIn content, comarketing with influencers and thought leaders, awesome ads on social media, hiring an infl...
2022-06-1417 minMarketing-Led GrowthWhy Companies Should Be Marketing-Led And Marketing Is The Vanguard Of ProgressThe rise and maturity of the internet, social media, mobile phones, and advances in marketing technology and know-how have changed how buyers want to be marketed and sold to.
Beforehand, buyers had limited access to information from Marketing, or from their peers to become aware of and to evaluate vendors. Most of the information a buyer needed was “gated” behind Sales. Back then, Sales was responsible for influencing most of the buyer’s decision to purchase.
Now, buyers have an abundance of information from Marketing that drives them to the website, to speak to Sales, and to...
2022-06-1009 minMarketing-Led GrowthMarketing Is Harmed By Sales DevelopmentMarketing is harmed by Sales Development: handcuffed, preempted, counteracted, and crowded out.
Handcuffed:
→constantly generating a high quantity of contact information of uninterested buyers (MQLs, MQL Hamster Wheel) via gated content or list purchases–so SDRs can burn through it by spamming buyers with telemarketing, email spam, LinkedIn spam, physical mail spam, and bribery via gift cards. “Lead Generation” refers to Marketing having to generate MQLs for SDRs rather than website demo requests or Sales-ready leads–which are real leads.
→creating lousy content because the purpose is to capture contact information–not generate real website de...
2022-06-0919 minDemand Gen UGenerating Demand with Original Research and DataOne of the hardest tasks B2B marketers face these days is finding benchmark data for their ad campaigns. It’s either the data simply doesn’t exist, or it’s incredibly difficult to pinpoint any discernible context.That’s why we assembled a three-man team to dig into our annual B2B paid social benchmark report and provide valuable insights that you can tweak to get some data of your own. Join Mark Huber, Head of Brand & Product Marketing, Jason Widup, VP of Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, as they tal...
2022-05-3139 minDemand Gen UWhy You Need a Strategic Narrative and How to Create OneWhat is your company’s strategic narrative? Don’t have one yet? It’s time to start thinking about the story your company tells. In this episode, Metadata’s Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing, explain why you need a strategic narrative, and clue us in on Metadata’s journey towards building one. We also hear where narrative fits in with your company mission and vision, what to do with feedback, and why copy should inform design.Find out:What a strategic narrative means and why you ne...
2022-05-1745 minDemand Gen UThe Experimentation Framework Every Marketer Should KnowExperimentation isn’t everyone’s idea of a party, but it’s a necessary part of the marketing process. While some people are doing it, others are thinking about doing it, and the rest fall into the ‘can’t be bothered category’. That’s why Metadata’s Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing, share their experimentation framework along with a few tips in this episode.Hear about the value of experimentation, and if you’re into acronyms, a full breakdown of their I.C.E framework.Find out:What...
2022-05-1045 minDemand Gen UYou Need to Earn the Trust of Your CEOThere are so many relationships you’ll need to build as a marketing leader. But the most important one by far is the relationship between you and your CEO. It goes way beyond “yes sirs and yes ma’ams,” and that’s what Jason Widup, VP of Marketing, and Gil Allouche, CEO at Metadata, discuss on this episode of Demand Gen U. Find out:What a healthy relationship between a VP of Marketing and a CEO looks likeThe importance of honesty and accountabilityHow to jumpstart a solid relationship with your CEOCheck out the full...
2022-05-0345 min
How to Win podcast with Peep LajaAligning your business to your customers' interests with HoneyBook's Oz AlonKey Points:How HoneyBook got its start (00:58)Oz explains why he views competitors as incentive for improvement (02:27)Why HoneyBook is shifting strategies to invest in category creation (04:31)My thoughts on category and subcategory creation with a quote from Guillaume Cabane (06:08)I explain why choosing an ideal customer and being the best at catering to their specific needs is a winning strategy (11:51)Oz relates what he learned from HoneyBook's failed experiments (12:45)I discuss the experimenter's mindset, with a quote from author Annie Duke (14:04)Oz maps out the four main sales channels that are productive for HoneyBook (15:59)I explain why...
2022-05-0232 minDemand Gen UHiring Our Marketing Team: The Good, the Bad, and the UglyHiring is anything but a simple process. It’s a delicate balance of finding the right candidates, trawling through resumes, and marketing your brand to attract the best talent.Metadata’s Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing, have managed their fair share of hiring processes. In this episode, they talk about the challenges of hiring, compare different processes, and explore the idea of marketing your brand to attract the best of the best. Find out:How to attract the best candidates through brandingWhat to look out for that...
2022-04-2642 minDemand Gen UDevelop Strong Positioning and Messaging (And Make it Stick)How can you create a brand narrative and messaging that both resonates and sticks with your audience? It’s no easy feat, and it’s something that leaves all marketers scratching their heads at some point.Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, join forces to break down the best ways to think about positioning and messaging for your brand. They share a few pointers and lessons learned from Metadata’s own marketing strategies (both the successful and the not-so-successful).Find out:Why positioning and messaging should...
2022-04-1936 minDemand Gen UHow to Use a Demand Model to Hit Your Revenue TargetsGenerating leads is an important part of marketing, but it doesn’t end there. Those leads need to end up driving revenue before you can confidently say you’ve met your goals.So, how do you map out a strategy that will deliver optimum marketing performance?Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, discuss how you can build a demand model that’ll ultimately connect your leads to revenue.Find out: What a demand model is and why you need itGoals needed to make a dema...
2022-04-1238 minDemand Gen UBuilding a Modern Marketing Team at a High-Growth StartupIt’s safe to say that no matter what industry you’re in, the hiring market is a little crazy right now. The top candidates aren’t staying on the market for very long, so this is a big challenge for anyone looking to build their marketing team.But whether you’re building a team from scratch or just got the green light to boost your headcount, we’ve got some tips for you.Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing at Metadata, join forces in this episode to share some...
2022-04-0444 minDemand Gen UWhat Really Happens on the Day of a Virtual EventWhat should you expect on the day of your virtual event? You’ve probably already nailed the dynamics of typical in-person events, but it’s safe to say it’s a different ball game when you can’t see or interact with your audience.Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, delve into everything that went on behind the scenes at the Metadata virtual event, DEMAND. They cover the successes, failures and lessons learned along the way.Listen to the full session to learn more about the ins and...
2022-03-0843 min
B2B Category Creators with Gil AlloucheGarin Hess, CEO at Consensus, and Lars Grønnegaard, CEO at DreamdataIn our 32nd episode, Jason Widup, VP of Marketing at Metadata, talks category creation with two B2B leaders from the digital presales and B2B revenue attribution categories.
Panelists for this episode include Garin Hess, CEO and Founder of Consensus and leader behind the digital presales category, and Lars Grønnegaard, Co-founder and CEO of Dreamdata and leader behind the B2B revenue attribution category.
You'll walk away from this episode with an understanding of how to build analyst relationships, position your brand, and create a go-to-market strategy.
BONUS! Garin explains why y...
2022-03-0343 minDemand Gen UPutting on a Virtual Event People Actually Want to AttendWhat’s the secret to getting people to attend your virtual event? Not just to show up, but to actually want to be there and participate. Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, break down some of the ways they promoted a Metadata virtual event successfully. Listen to the full session to learn how to successfully plan, promote, and host your virtual event so that people want to show up.Find out:Why getting clear on your intent is the first step to planning a s...
2022-03-0140 minDemand Gen UWhat Good Demand Gen Will Look Like in 2022What’s the latest in the demand gen world? The way that B2B marketers talk about demand gen often misses the boat and leaves people scratching their heads when low sales figures come through.Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, break down what marketers should be doing for demand gen, how it’s changed over the years, and which bad habits we could all do with throwing out.Find out:The top demand gen tactics for 2022What sales teams need to stop doing in dema...
2022-02-2239 minDemand Gen UHow to Create Demand with Existing CustomersIn marketing, it’s not all about getting those shiny new customers. Tapping into your existing customer base to drive more demand is essential to ensure sustainable growth.Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, dive into different ways to create demand with existing customers and Metadata’s strategy for doing so.Find out:What customer marketing really meansThe importance of encouraging brand ambassadorsMetadata’s approach to customer marketingListen to the full session to uncover how to drive demand with your existing customer base.
2022-02-1531 minDemand Gen UTaking Advantage of Dark Social and the Dark FunnelHow can you measure the impact of unmeasurable leads and tactics? Dark social and the dark funnel are hard to both define and measure, but they could be a significant part of your leads and conversions.Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, explore the concept of dark social and the dark funnel and what you need to know about them. Find out:What dark social and the dark funnel meanWhy brands should focus on building trust and relationshipsHow Metadata nurtures potential customersWatch t...
2022-02-0834 minDemand Gen UHow to Shift Your Focus from Leads to Pipeline & RevenueIs everything in marketing about leads? Leads will only take you so far, so perhaps it’s time to shift your focus from lead building to actions that drive revenue instead. Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, explore how to move beyond just lead building and work closely with sales to improve your lead generation strategy. Find out:Why marketing should move beyond just lead buildingHow to develop a good working relationship with salesHow to measure the effectiveness of lead generationWatch the full...
2022-02-0134 minDemand Gen UHow to Nail Your Campaign Audience TargetingWhat’s a campaign without a highly targeted audience to push it out to? Metadata’s Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing, give actionable advice on targeting your ideal audience effectively and ensuring you’re getting the most out of your campaigns.Find out:How to define your ideal customerHow to analyze data for your campaign targetingDifferent data sources you can use to seek out your ideal customersTune in to learn more tried-and-tested ways to define your target audience and deliver your campaigns.0:00 – 1:07 Introduct...
2022-01-2537 minDemand Gen UWelcome to Demand Gen UMetadata’s Jason Widup, VP of Marketing, and Mark Huber, Director of Growth, share actionable strategies that help solve your pipeline problems in Demand Gen U, the new podcast by Metadata.Combining their years of B2B marketing experience, Jason and Mark discuss ops, technology, analytics, brand, content, frameworks, failures, successes, and everything else you need to know to boost your growth marketing.Tune in to develop your demand gen knowledge, become a better marketer, and get closer to revenue.More from Metadata: https://metadata.io/
2021-12-1702 minB2B Category Creators with Gil AlloucheShari Johnston, Lauren Goldstein, and Cristina Saunders, Founding Members of Women in RevenueIn our 21st episode, Jason Widup, VP of Marketing at Metadata, talks category creation with the founding members of Women in Revenue, a community focused on the education and awareness of diversity and inclusion in the workplace.
Panelists for this episode include Shari Johnston, Lauren Goldstein, and Cristina Saunders.
You'll walk away from this episode with an understanding of online communities, job description best practices, and employee mentorship.
BONUS! Shari describes some of the operational challenges of managing an all-volunteer organization.
2021-09-1739 min
The Marketing PodHow I ran a marketing experiment that closed $1.3M in revenueGabriel sits down with Jason Widup, VP of Marketing at Metadata to dissect and uncover learnings from Jason's most ambitious experiment yet.
www.saleswhale.com/masterclass/15-jason-widup
2021-06-2844 min
B2B Category Creators with Gil AlloucheElissa Fink, former CMO at Tableau, and Udi Ledergor, CMO at GongIn our fifth episode, Jason Widup, Metadata's VP of Marketing and today's guest host, talks category creation with one of the marketers responsible for seeing Tableau through the company's most dramatic period of growth, and another who led Gong to category dominance.
Panelists for this episode include Elissa Fink, former CMO of Tableau and CMO advisor, and instrumental in creating the Business Analytics category, and Udi Ledergor, CMO of Gong and instrumental in creating the Revenue Intelligence category.
You'll walk away from this episode with an understanding of how Gong leveraged its own pain to...
2021-01-2648 min
The Next CMOImproving your marketing performance with data experiments with Jason Widup of metadata.ioTheNextCMO’s latest podcast is with Jason Widup the VP of Marketing for Metadata.io. Jason is a sophisticated SaaS marketing operations, technology, and analytics leader with over 20 years of marketing experience. In this podcast we discuss best practices for running data experiments, a new way to look at ABM, and advice for Marketing Ops leaders looking to become a CMO.Jason Widup - https://www.linkedin.com/in/jasonwidup/ MetaData - http://metadata.io Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast For...
2020-12-0142 min
GTM Live53 - Stuck in the Metrics | Jason Widup (VP Marketing @ metadata.io)Jason Widup, VP of Marketing at metadata.io, joined us on State of Demand Gen to share his thoughts on marketing in 2020. We talked about how we define performance marketing and how it fits into the overall marketing strategy, why paid social isn’t an intent channel, and what happens when you are stuck in an endless cycle of measuring TOO much.
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2020-09-0531 min
Inspired MarketingInspired Marketing: Getty Images' Jason Widup on Predictive Marketing"Predictive" has become a more familiar term for marketing organizations, but what does it really mean in the context of the marketing function? Hear a real-world application on how Getty Images uses predictive marketing by way of Mintigo to discover, target, engage and convert customers more effectively through Oracle Eloqua. In this episode of Inspired Marketing, Senior Director of Demand Gen and Marketing Ops and dynamic interviewee Jason Widup enlightens us with specific use-cases for predictive, results and learnings from his experience thus far. Re-implementation of Oracle Eloqua bonus story included!
2017-01-0938 min