Shows
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders136 - Jasravee Kaur Chandra on Brand Strategy in 2025: Diagnosis First, AI Second (CLEAR Framework)Brand diagnosis is the most underrated step in strategy. AI can detect patterns and form hypotheses, but human judgment makes the calls. We are sharing the CLEAR framework: a 5-step audit system that helped Nycil, Sugar Free, and ITC turn around their brands.The first AI question isn't "give me ideas." It's "help me diagnose." Think of AI as a smart junior colleague. Let it probe, push, and surface what you're missing. Then YOU do the synthesis. That's how you turn AI into a strategic accelerator, not just a speed tool.
2025-10-0606 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders134 - Jasravee Kaur Chandra on How Do You Make Content That Converts in Seconds?AI assistants don’t list. They recommend. Write content that is the answer — or stay invisible. AI lifts content with clarity, structure, and decision utility. Nothing else. If your page can’t deliver 3 takeaways in 5 seconds, AI won’t lift it.AI Chooses Winners. Are You One of Them?AI assistants are not listing options. They are recommending answers. As Jasravee puts it, “If your content can’t be the answer, you’re invisible.”Why Smart Teams WinA clinic saw just 0.5% traffic from AI...
2025-08-3104 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders133 -Ambi Parameswaran on Marketing Mixology: Four Essential Ingredients for Marketing SuccessAmbi Parameswaran discusses the four essential ingredients for marketing success, comparing it to mixology. Marketing success is like mixology, requiring a careful blend of essential ingredients.Branding isn’t reserved for companies with massive ad budgets. As Ambi Parameswaran says: “Whether you like it or not, you are a brand.”A Bhopal spice maker thought branding was “too expensive.” The fix? • Pick the name customers already use for you • Put it boldly on packaging (no extra cost) • Focus on your top-selling product • Test with l...
2025-08-1150 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders132 - Jasravee Kaur Chandra on Is Your Creativity Insight-Fueled or AI-Fueled?Can AI Feel What Humans Feel? Why Insight Still WinsThis video by Jasravee explores why human consumer insight remains more valuable than AI in understanding market needs and driving meaningful business decisions.Highlights🧠 AI lacks the emotional intelligence to fully grasp nuanced human behaviors and motivations.📊 Consumer insight leverages real-world context that AI often overlooks, leading to deeper connections with audiences.🤝 Human intuition and empathy allow for better interpretation of ambiguous or complex customer feedback.🚀 While AI can process data quickly, it’...
2025-08-0207 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders131 - Michael Sheldrick on the Journey From Purpose to Proof: The Social Impact Playbook for Brands & Businesses, the Global Citizen WayIdris Elba credits much of his advocacy approach to learning from Michael Sheldrick emphasising the importance of using one’s platform for meaningful causes. This conversation between Michael and Jasravee Kaur Chandra explores how brands and businesses can follow this example by integrating advocacy into their core strategies.Highlights🎭 Idris Elba was influenced by Michael’ style of advocacy, learning how to effectively use his voice and platform for social issues.📣 Advocacy enhances brand identity when it’s rooted in authenticity and aligned with the company’s mission.
2025-07-171h 11
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders130 - C K Venkataraman on How Tanishq Rewrote Luxury Indian RetailTitan’s MD, C K Venkataraman, explains how Tanishq won over Indian customers by combining classic jewellery styles with innovative marketing and business thinking.Highlights💍 Bridging Tradition and Modernity: Tanishq successfully blended traditional Indian jewellery aesthetics with contemporary designs to appeal to a wide range of customers.💖 Emotional Storytelling: The marketing campaigns often incorporated emotional narratives that resonated deeply with Indian values and family traditions.✨ Innovative Business Practices: Tanishq introduced innovative practices to the Indian jewelry market, such as fixed pricing and transparent gold purity standards...
2025-06-1953 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders127 - Jasravee Kaur Chandra on Cracking the Gen Z Code - The First Truly Digital GenerationIn this video Jasravee Kaur Chandra talks about cracking the Gen Z Code.Gen Z—digital natives, brand disruptors, and the most paradoxical generation yet. Born between 1995 and 2012, they are the first to grow up with unlimited internet access and social media shaping their worldview. But what makes them tick? Let’s dive into their mindset and why they’re changing everything we thought we knew about life, work, and identity.Please visit Jasravee at https://jasravee.com/Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ E...
2025-03-2509 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders125 - Yves Boudreau on Google’s AI Playbook: How Businesses Can Win with Generative AIThis podcast episode features Yves Boudreau, a Google technology leader, discussing the transformative potential of generative AI, specifically large language models (LLMs), for businesses, particularly in marketing and brand management. Yves Boudreau is the Head of Sales Engineering - Retail ISV at Google. Yves is a seasoned professional with extensive experience in the technology and telecommunications sectors. He has held various leadership roles, focusing on business development, strategic partnerships, and product management. In this podcast Yves emphasises the importance of understanding consumer language and using AI to analyse large...
2025-02-1453 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders123 - Scott Rick on Tightwads and Spendthrifts: Navigating the Money Minefield in Real RelationshipsIn this podcast Dr. Rick explores different spending styles, the impact on relationships, and how couples can communicate and manage their finances. He highlights the importance of understanding each other’s perspectives and finding a balance between shared and individual spending. The conversation delves into practical tips for managing money in relationships, raising children, and navigating the complex world of gifts and spending styles.
Top 5 Highlights
1. Dr. Rick identifies two main spending styles: “tightwads” who experience anxiety around spending and “spendthrifts” who are more impulsive and enjoy the present mo...
2024-11-0649 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders121 - Karuna Rawal on How Nature’s Fynd Marketed NASA’s Incredible Yellowstone FungusKaruna, an entrepreneurial brand builder, shares her journey with Nature’s Fynd, a company that developed a new protein source from a unique fungus discovered in Yellowstone National Park.
1. From Outer Space to Your Plate: The Unlikely Origin of Nature’s Fynd
Nature’s Fynd’s story began with a NASA research project aimed at understanding how life could survive in extreme environments. This research led to the discovery of a remarkable fungus thriving in Yellowstone National Park’s volcanic springs.
2. Revolutionising Protein: A New Frontier in Nutrition
Nature’s Fynd’s fungus can produce protein in just 3 to 4 days, compared...
2024-08-231h 10
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders120 - Dr. Paul Zak on Immersion Playbook for Customer Transformation - Attention to ImpactDr. Zak shares his findings on how immersion can be used to create better ads, improve training and education, and even enhance personal well-being. Dr. Paul J. Zak is a Professor of economics, psychology and management at Claremont Graduate University. His newest book is Immersion: The Science of the Extraordinary and Source of Happiness.
Highlights of Conversation
Immersion, not “liking,” is the key to effective communication: Dr. Zak explains that people may consciously claim to like something, but their brain’s unconscious response reveals a different story...
2024-07-1650 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders119 - Proshanjit Dey Master Class on Nutrition Marketing - Case Studies of Dr. Reddy's, Kellogg's, and NestleThe conversation delves into Proshanjit Dey's (PD) experiences with marketing of nutrition at Dr Reddy's, Kellogg's & Nestle.
PD emphasises the importance of understanding the consumer’s cultural context and needs, especially when marketing nutritional products. He shares insights from his experience with Dr. Reddy’s, Kellogg’s, and Nestle, showcasing how a deep understanding of the consumer can lead to successful product launches and brand positioning.
PD highlights the importance of science and evidence-based marketing, particularly when dealing with condition-specific nutritional products. He emphasises how crucial it is to work w...
2024-06-201h 03
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders118 - Ben Guttmann on How to Design Messages that Actually WorkIn a world overflowing with notifications and updates, how do you cut through the noise? Ben Guttmann emphasises on clear messaging as a way to get attention, salience and salience. Clarity or simplicity emerges as the beacon guiding us toward effective communication. Ben also gives his insights on how to design simple & clear messages. He answers questions like
What defines a simple message? Why is clear messaging essential in various contexts?
What are the five dimensions of clear messaging?
How does design play a role in crafting clear messages?
What strategies can minimize friction in communication?
How does empathy...
2024-04-1849 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 117 : Phil Mershon on the Art and Science of Creating Memorable ExperiencesThe conversation with Phil delves into the transformation from traditional event planning to experience planning, stressing the importance of personalization, engagement, and giving space for the unexpected.
Phil Mershon is director of experience for Social Media Examiner where for over 12 years he has created amazing customer experiences at events like Social Media Marketing World and the Social Media Success Summit. He is an author of Unforgettable: The Art and Science of Creating Memorable Experiences
Throughout his 30+ year career, Phil has been creating memorable experiences for businesses like Koch Industries, no...
2024-03-2152 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 116 : Suraja Kishore on Building Iconic Campaigns & Inspiring CultureExplore the challenges, strategies, and learnings behind the two iconic campaigns that you worked on Ariel's 'Share The Load' & Idea's 'What and Idea Sirji' ?
How has the meaning of leadership evolved in this dynamic advertising and marketing landscape?
What defines a positive agency culture for you ? How can we cultivate future-ready talent within agencies?
Suraja Kishore answers the above questions and many more as he takes a masterclass on developing iconic campaign & thriving agency culture. Suraja Kishore is the CEO- BBDO & t...
2024-02-131h 03
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 115 : Purna Virji on High-Impact Content Marketing - Make Your Content Intentional, Engaging and EffectiveContent is like apparel. In context of this analogy, why do you say content should be treated like Chanel, as an enduring asset?
Please explain for my audience how high impact comes from identifying big ideas? What are the common misconceptions here?
Same concept, different angles. Could you share some examples to explain this ?
How should one identify big ideas?
What are the 4 objections? How can content overcome these proactively?
Purna answers the above questi...
2024-01-1642 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 114 : Sanchita Roy on How Can Brands Be More Meaningful in People's Lives - Havas Meaningful Brands StudyIn a sea of brands, the Meaningful Brands Study dives deep to find those with true substance. What's the core compass guiding this research, and how vast is its impact?
What does it mean to be a meaningful brand in the current times?
222% market outperformance is mind-blowing. How do meaningful brands weave purpose into profits, and can this be replicated?
Gen Z holds the key to tomorrow's economy. What makes brands truly meaningful in their eyes ?
What is the Me-conomy? Does it change how we approach strategizing for brands? Please elaborate with examples
What are the key ‘me’ benefits/ prin...
2023-12-2045 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 113 : Eric Holtzclaw on Marketing Effectiveness: Laddering, Content, Lead vs Demand GenerationWhat is the concept of Laddering and the 5 Whys ?
How does one craft content that converts?Please explain with a case study or example.
In an AI-driven era, how does content marketing need to evolve? How does one make content authentic, engaging, and relatable to engage both robots and humans?
B2B Marketing: What is the distinction between demand generation and lead generation? How does one balance both approaches for sustainable success?
Eric answers the above questions as he t...
2023-10-1745 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 112 : Patrick Fagan on Are You Guarding Your Mind from Control and Manipulation ?"Modern technology encourages artful choreography over truth”. What are some instances where the digital marketing world exploits data and predictive models to influence behaviours and beliefs?
What ethical concerns arise from the convergence of AI, machine learning, and personal data, specifically regarding privacy, control, and abuse for both consumers and humans in general?
How do products and brands manipulate emotions to influence us, given your perspective coming from the 'dark side,' and shed light on the tactics used to emotionally manipulate and nudge consumers?
...
2023-09-1947 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 111 : Atul Minocha on Is Your Marketing Real or Fake? Sorting Fact from Fiction for GrowthHow have your engineering skills helped you in marketing?
How is marketing like a bridge?
What is the difference between marketing and sales? Can you explain the distinction using the headlight analogy?
What is the difference between "Big M" and "Small m" marketing?
How can the obsession with measurable ROI limit marketing potential?
Why is pricing so important in marketing? What measures can business schools take to address this?
What are "random acts of marketing"? And what key principles can marketers immediately apply to make them more...
2023-08-2955 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 110 : Rashi Goel on Scaling Consumer Brands : Insights from Nestle, Nescafe, Lakme, Closeup, Amazon etc.In this conversation with Rashi Goel, a battle-tested marketeer, we embark on a quest to explore the world of consumer brands and scaling them through innovative strategies. Join us on a journey through insightful musings from thought-provoking conversations, touching upon diverse brands like Nestle, Nescafe, Lakme, Closeup, and even Amazon.
Rashi Goel is a Founder & CEO - Performonks. Over a 25-year career, Rashi has applied consumer empathy, commercial acumen, and product innovation to grow businesses and build brands at L’Oreal, Unilever, Coca-Cola Inc, PepsiCo, Kraft Heinz, Nestlé, and Amazon Stores.
...
2023-08-1049 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 109 : Peter Fader on Leveraging CLV and a Customer Base Audit to Achieve Customer CentricityHow do you define customer centricity? What it is not? How does it challenge the traditional view as irresponsible, ineffective and misaligned with best practice?
Why ‘unmasking the customer base’ is the hidden goldmine within one’s business? How should a business go about it? What are the misconceptions? What are some of the best practices?
Please provide a few glimpses of the The Analytical Toolkit and unveil the key analyses for customer centric success (e.g., customer cohorts, time between first and second purchase, distribution of customer value)
Which are some key CLV misconceptions ?
Decoding CLV Calculation – which are the...
2023-07-1842 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 108 : Uri Gneezy on Cracking the Code of Incentives - In Marketing, Organizations & Real LifeHow can incentives be more effective by considering the signals they send? What role do mixed signals play in shaping behaviour?
How can incentives be designed to align with desired outcomes and intentions?What are the misconceptions and pitfalls in marketing and designing incentives?
What is the role of common sense. (chief common sense officer) in aligning incentives with strategic goals and foster a cooperative environment ?
How does self-signaling and self-identity impact the effectiveness of incentives?
How do we...
2023-06-2348 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 107 : Dr. Emmanuel Probst on How to Create a Transformative Brand - The Art & Science of Disruptive Brand BuildingAssemblage: How does Assemblage relate to brands?
Brand Transformation - How brands can transform the world we live in by leveraging the concept of Assemblage. Explore the three dimensions of transformative branding, including advertising and services, sustainability and environmental impact, and consumer empowerment.
Power of Archetypes - How can we use the power of archetypes connect with audiences, from flawed villains to aspirational heroes.?
Meaningful Brand Hacks - What are examples of meaningful brand hacks identified by Dr. Probst, including authenticity, nostalgia, travel, and...
2023-06-0950 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 106 : Jim Everhart on B2B Marketing - Aligning Business Strategy, Marketing Tactics & MessagingHow can marketing be a powerful force that helps a company communicate its strategy?
How can B2B marketers create a common language to improve internal communication?
How can strategic differentiation through messaging drive meaningful connections with customers?
Jim answers the above questions and many more as he makes a case for aligning marketing tactics with business strategy. Jim Everhart is a Writer, Strategist & Author. His experiences in strategy, creative direction, and storytelling enable him to create brand messaging strategies and content that help B2B marketers integrate their messaging across all their marketing tactics. He has written a...
2023-05-2631 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 105 : Melanie Deziel on Transforming Content Marketing via Unlimited Story Ideas & Earning TrustWhat is the Content Fuel Framework, and how can it generate an endless stream of story ideas? Can you share some examples of its different focuses, formats, and multipliers?
How do you view the role of user-generated content in building a brand's presence?
In "Prove It," how can strategies like corroboration, demonstration, and education be used to showcase a company's values through marketing?
As a former journalist turned branded content creator and marketer, why is it important to think like a journalist in marketing?
2023-05-1150 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 104 : Shourav Sen on Marketing Innovation - Putting People & Data at the Center of Growth StrategiesConfluence of data, analytics and insights for Innovation : What is the ideal scenario for data, analytics, and insights to come together for innovation? Examples of the consequences of disregarding insights in favour of raw data & vice verse
"Joining the Dots": What is it and why is it vital for marketing success? An example at demonstrates the power of "joining the dots" in making effective marketing decisions
"Breaking Habits: The importance of driving and sustaining habit change ? What new tools are being used to achieve this goal? Are there any...
2023-04-2853 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 103 : Doug Kessler on How to Create a Great Content Brand? Principles, Pillars & ProcessWhat is a Galvanizing Story? Can a Galvanizing Story Really Unify Your Marketing and Sales Strategies?
How to creating a Great Content Brand ? What are the Six Principles of Great Content Brands?
What is the importance of Content Pillars ? Are You Missing Something Tangential?
What is the role of Confidence & Experimentation in Content Marketing?
What is the role of AI & Chat GPT in content marketing ?
How to Hire a Specialist Agency for Content Marketing...
2023-04-1352 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 102 : Professor Dr. Kai-Markus Mueller on Using Neuroscience to Optimize Pricing Strategies & Win DealsAre we missing out on potential profits by not exploring your customers' willingness to pay more? How do we find the optimal price for your product?
What is NeuroPricing ? How neuroscience can help us in finding the "Goldilocks price" for your product ?
Can discounts trigger impulsive buying behavior? What is the science behind discount pricing strategies and their impact on consumer behaviour?
How do we play the "The Invisible Game" of sales, using situational awareness, defensive and offensive strategies, and the Power of Free...
2023-03-2759 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 101 : Aditya Kanthy on Marketing Campaign Success Stories for Stayfree, McDonald's & MeeshoWhat is Unexpected Works, and how does it fuel the creative process at DDB Mudra?
Could you share with our audience the challenge Stayfree faces and the insights uncovered that led to the "It's Just a Period" and "Project Free Period" campaigns?
How did the idea of creating unique packaging for McDonald's to promote the cause of inclusion come about?
With Amazon and Flipkart also approaching small sellers, how has Meesho created a distinct identity and addressed key barriers as well as key opportunities?
Aditya answers the above...
2023-03-0956 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 100 : Roshan Abbas on How Brands Can Tell Stories, Create Communities, Empower CreatorsHow to tell stories to understand your own thoughts, use the hero's journey, build great conversations, listen better, and pitch ideas effectively? How to use the 8-13-18-24 and 10-20-30 exercises to learn about storytelling?
How to create branded content campaigns using the power of spoken word and storytelling?
How to build communities around passion points as a long-term marketing and brand-building strategy?
How to empower creators and what is Maslow's hierarchy of creators? How can marketers get the best out of creators?
How to create online and offline...
2023-02-231h 05
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 99: Nancy Harhut on Using Behavioural Science in Marketing to Drive Customer Action and LoyaltyHow can we apply principle of behavioural science in marketing and how did your book come about ?
Can you talk about how can marketers use some of the behavioral science principles with example - loss aversion, reciprocity, autonomy bias, Von Restorff effect etc
How can we use behavioural science or 'human behavior hacks' to increase effectiveness of email marketing ?
What is choice architecture and can you give an example of application of the same in marketing ?
Nancy answers the above questions and many more, as she gives a prac...
2023-02-0941 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 98 : Erik Huberman on How to Create & Manage a Successful Marketing Campaign with Awareness, Nurturing, TrustWhat is the Hawke Method’ ? How have you have distilled the art of marketing into three core elements: awareness, nurturing and trust.
Why is the significance of each element of the framework ? Awareness – importance of picking up the right channel., Nurturing – what is it that marketers are finding it difficult to appreciate while building content strategy, Building Trust in a trust deficit world
Why hiring a marketing agency over an in-house marketing team can be a better use of resources?
How AI or Artificial intelligence will impact marketing ?
Erik Huberman...
2023-01-2736 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 97 : Nick Jordan on SEO Strategy - Creating Most Valuable Content at ScaleWhat is your SEO strategy and process for taking projects to 100,000+ organics/month.
What is your keyword research process ? How do you do keyword analysis for competitors?
Can you share your understanding of how Google works and what it likes?
How does one hire content writers and what to look out for while hiring them?
How do you build email list of 10K or more subscribers by posting on LinkedIn, Facebook and Twitter ?
What are some common mistakes in Search Engine Optimization ?
What is the future of Search...
2023-01-1337 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 96 : Matt Johnson, PhD on Applying Psychology to Build Enduring Bonds between Brands, Consumers & MarketsMarketers are in the memory business. How are marketers leveraging this by carefully crafted branding experiences to reach our wallets and minds. Could you please elaborate this with examples ?
How should brands approach content creation (organic content) and leveraging influencers?
How should brands co-create with customers ?
‘Our brains don’t construct reality directly, instead they construct a mental model of it? Beliefs are an important input to sculpting it’. Could you elaborate on how brands are belief based mental models?
What is the efficacy of Behavioral Economics in marketing vs bigger economic...
2023-01-0453 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 95 : Andrea Belk Olson - Understanding Customers to Differentiate, Compete & Build Customer-Centric CultureHow can misleading conclusions can be drawn from data? Understanding the differences between data, information and knowledge?
What is an insight & how does one use it to out-compete competition ?
What is the 3 W Ideation process: Why, What & WOW ?
How emotions can overpower logic? How cognitive biases influence decisions?
What are the shortcomings of the Net Promoter Scores (NPS) in understanding customers ?
Andrea answers the above questions and many more as she takes us on a fascinating journey of understanding customers and building customer centricity in an org...
2022-12-2252 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 94 : Mayur Hola on Transforming Brand OYO - Strategic Marketing Case Study‘Come to OYO’ Campaign won big at the 2022 Jay Chiat Awards. What was the business & the brand challenge, the consumer insights and the communication strategy behind the unique campaign ?
How did 'Come to OYO' campaign evolve over subsequent years? What was the cumulative impact on brand and business of 11 films in multiple languages?
How coming together of 3Ks- KJO, Kukki and Krrish campaign drive conversations and what was the marketing objective behind it ?
Why did OYO’s brand image need a complete overhaul with women consumers? Please share the challenge and key insight that led to...
2022-12-081h 02
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 93 : Drew Neisser on Best Practices for Chief Marketing Officers & B2B BrandingHow do you become a RENEGADE marketer ? What is the CATS framework for RENEGADE marketing ?,
Courageous Strategy - Why ‘clearing the clutter’ is important ? Why differentiation and distinctiveness is so important? How has Arrow, Ben & Jerry & other brands applied it ?
Artful Ideation -The Eight-Word Story & why is it important? How its is not just a tagline; and compels a company to take actions that go well beyond the traditional bounds of marketing?
Thoughtful Execution -How do we engender brand love & make the customers the heroes of brand story ? Why every CMO should have at least a...
2022-11-2447 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 92 : Stan Phelps on Differentiated Customer Experience to Drive Loyalty & GrowthWhat are the 10 keys to creating a differentiated experience ? What is the metaphor of goldfish that has inspired your book series?
What are the key learnings from your book Pink Goldfish OR How does one defy normal, exploit imperfections and captivate customers ? How do your flaws make you awesome?
How can we contribute to the happiness of customers, employees, and society ? How can Happiness be the ultimate currency in business?
What is G.L.U.E. in context of differentiation via added value?
How can little things add value or make it easie...
2022-11-101h 03
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 91 : Professor Michael Solomon on Customer Engagement Strategy - Convert Bored Consumers into FanaticsYou say that your mantra is, “We don’t buy things because of what they do. We buy them because of what they mean.” Can you explain that to us?
You have a new online course called ENGAGE! that’s devoted to building consumer engagement with a product, service, or organization. Why is engagement so important that you offer 6 hours of training to cover it?
How can we engage using the classic AIDA Model of persuasion?
The first two stages of the AIDA model are Awareness and Interest. How does an organization create awareness and...
2022-10-2837 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 90 : Jon Picoult on Principles of Great Customer Experience - Turning Customers into Fans'If you’re aspiring to satisfy your customers, then you are aspiring to mediocrity” Why do you say so? •
"A great customer experience as being like a beautifully choreographed performance, complete with “onstage” and “backstage” components." Tell us more about that.
Are the terms ‘customer service’ and ‘customer experience’ interchangeable?
One of your 12 Principles of Great Customer Experience is about making things “effortless” for customers. What are some ways that businesses can accomplish that ?
The most efficient customer experience isn’t necessarily the most engaging customer experience. What do you mean by that?
Jo...
2022-10-1458 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 89 : Jamie Turner on Marketing Success Through One to One Marketing, Unspoken Rules of LeadershipWhy the traditional sales funnel no longer works―and what’s replacing it? How the customer journey can be leveraged to grow sales
How can we use one-to-one marketing, and how they leverage it for growth
What is the important role privacy plays in a one-to-one marketing campaign? What fears consumers have about privacy―and how address those concerns?
What are the unspoken rules of leadership ? How does one discovering your authentic self for better leadership ?
Jamie answers above questions and more as he encourages us to make a shift fr...
2022-09-2947 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 88 : Aaron Ahuvia on Brand Love, Things We Love - Insights from Marketing, Psychology & NeuroscienceWhy do people love things? Can you really love a thing like you love a person?
What are the main reasons people fall in love with brands and things?
How can companies get consumers to love their products more?
How future technology will create much greater levels of emotional attachment between people and things?
Why do we love music?
Aaron Ahuvia, Ph.D. answers the above questions and many more. Dr. Ahuvia is the world’s leading expert on brand love, a topic he pioneered and has work...
2022-09-2156 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 87 : Louis Rosenberg on Digital Marketing and Advertising in the Metaverse & the Need to Regulate ItWhat is Metaverse? How will we market in the Metaverse?
How will marketers use Virtual Product Placements & Virtual Spokes People in the metaverse?
What are some other use cases of metaverse say in Medicine ?
How do we regulate the meta verse and what are the approaches for consumer protection?
Dr Louis Rosenberg answers the above questions and many more as he takes us into the future of metaverse filled with exciting possibilities & also some risks. Dr Louis is a Metaverse Pioneer & AI Researcher for 30+ years. He has been awar...
2022-08-3149 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 86 : Jessica M. Wilson on Consumer Behaviour Research Through BiosensorsHow is biometrics is being used in consumer research and the unique challenges it faces in adoption in the commercial space (like marketing, design etc) when compared to academia ?
What are the common use cases for biometrics in consumer testing with client examples?
Can you elaborate a little on what kind of data to expect form different tools say eye-tracking, facial expression etc. ?
What are the common mistakes & things to watch out for while adopting bio-metrics by marketers, designers etc ?
Jessica answers the above questions and many more ,as s...
2022-08-2243 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 85 : Sam Tatam on Using Behavioural Science and Evolutionary Psychology to Solve Tomorrow’s ChallengesWhy does our approach to innovation & problem solving needs to change. Why we need to confront our innovation myths.?
Why should one ask “How have we solved this before?’ rather than “How are we going to solve this?”
What is biomimicry? Why it can accelerate innovation?
What is TRIZ? What are its three key elements?
What are psychological contradictions ? How does one for example 'reinforce trust without altering the truth' or improve experiences without changing the duration'
Sam Tatam answers the above questions & many more as he shows how behaviou...
2022-08-1253 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 84 : Michelle Auerbach on How to Capture Attention, Influence Decisions & Drive Change Through StorytellingHow do you capture attention & help people in decision making through story telling
How to use storytelling as a tool for driving change?
What can a good storyteller learn from a great storyteller?
How does story create resilience and impact the bottom line in business?
Michelle answers the above questions and many more as she talks about the power of a story. Michelle Auerbach has an MFA in writing and her PhD dissertation is on story as a trauma sensitive technology for change. She facilitates individuals, organizations, and comm...
2022-08-0350 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 83 : Michael F. Schein on Creating Hype - Generating Attention & Excitement For Businesses & BrandsWhat is hype? What it is not? Why is it so mis-understood? What about us humans, makes us so susceptible to ‘hype’?
What are some of the hype strategies from the The Hype Handbook ? Any examples of brands or business that have built in hype as an integral part of their marketing?
What is common between hype generation and marketing; and how are these two different?
What is it that Oprah, Tim Ferris, Kim Kardarshan instinctively know, that marketers can learn from?
Michael answers the above & more questions as he ta...
2022-07-2858 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 82 : Harjit Singh on Media 3.0 & Decentralized Creator Economy Web3How is the creator economy evolving? What are the top trends about the creator economy to watch out for marketers, advertisers ?
How does your company Rainshine develop new ways for creators to engage with audiences ?
How will the verticals of the decentralized creator economy become mainstream and mature. And the verticals of the traditional creator economy like Netflix, YouTube etc soon take a backseat? Please explain
How will blockchain and NFTs contribute to this decentralized creator economy
How are you attracting talent to like creators to your platform and building it at scale ?
2022-07-2127 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 81 : Brenden Kumarasamy on Mastering Public Speaking Skills, Communication Skills & Content CreationWhat’s the biggest challenge with public speaking? What should we start practicing tomorrow for public speaking?
What daily exercises can we use to practice communication?How can we present better, online or in groups ?
As a content creator, what are some key principles you followed to grow your channel? What can marketers learn from these principles for brand building/ brand engagement?
Could you do some crystal ball gazing and share some emerging trends with our audiences in content creation, influencer marketing, public speaking?
Brenden answers the above qu...
2022-07-1337 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 80 : Manuj Aggarwal on Using Data Science, Analytics and AI in Marketing for Consumer Insights & EngagementWhat is artificial intelligence & what it is not. Please share some use-case scenarios for marketing, branding and consumer understanding ?
How does your company use data science & AI to grow your personal brand and build relationships that pay?
What are simple definition of a technology like Blockchain. How can it be used to build trust in businesses & brands ?
How do you use technology for Human to Human marketing ?
Manuj answers the above question and many more as he demystifies AI, Data Science & Blockchain and discussed their application for insights, increasing engagement, boosting revenue. Manuj Aggarwal is a Founder & Chief Innovation Officer , Tet...
2022-07-0537 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 80 : Clint White on Building Tattoos Not Brands - Smart Marketing for Startups, SMEsHow is building tattoos, not brands, a unique approach to business building and smart growth ? How does one figure out the tattoo type?
What is SNOW and how does it describe Four Main Motivators of a consumer ?
Clint answers the above questions and more as he explains how startups & SMEs need to look at brand building. Recognized as a Crain’s New York Business Top Entrepreneur, Clint White is a deeply experienced marketer, consultant, teacher, and business-builder. In addition, he wrote the book Tattoos, Not Brands, and is the creator as well as the...
2022-07-0227 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 79 : Neeraj Bassi on Changing Paradigms of Building Brands - From Brand Idea to Brand ConversationsWhat are the changing paradigms of building brands over last two decades?
How can brands influence the narrative & drive conversations in today's world ?
How do the marketing & advertising campaigns of today differ from 360 degree campaigns of yesterday ?
How has the role of brand strategic planning evolved in today's world?
Neeraj answers the above questions and many more, as he lays down the agenda for building brands in today's digital world. Neeraj Bassi is a strategic marketing advisor with 25 years of experience. He has been a brand strategy leader, an...
2022-06-1651 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 78 : Dr Rachel Lawes on Using Semiotics Analysis in Marketing Communications, Advertising & RetailHow should marketers use Semiotics to achieve consumer insight for brand growth ?
How to use Semiotics in Retail to boost sales ?
How to use the Semiotic Process - Bottom-up Semiotics vs Top-down Semiotics Approach ?
What are the top three future trends using Semiotics Analysis ?
What are the five emerging codes post pandemic ?
Dr Rachel answers the above questions and many more as she takes us into the fascinating world of semiotics, when applied to marketing & business. Dr Rachel Lawes is a social psychologist specializing in the inte...
2022-06-1055 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 77 : Chris Gray on Busting Myths of Consumer Psychology in MarketingWhat motivated you to start busting consumer psychology myths? Why do you think it's so important?
What are the consumer psychology myths and how did you bust the following myths?
Consumer psychology is changing rapidly
Shoppers don't think !
Consumers' attention spans are shorter than those of goldfish!
We can accurately identify consumers' emotional states by scanning their faces
Chris talks about in detail about the above & other myths as he shares his experience of customer psychology. Chris Gray is the Founder & CEO...
2022-05-2949 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 76 : Tomer Hen on D2C Brand Building Strategies & Energizing EntrepreneursWhat is most critical for creators & D2C brands to succeed?
How to launch a supplement brand in 2022 ?
How to launch a D2C e-commerce brand & leverage Amazon ?
Tomer Hen answers the above questions as he talks about energizing entrepreneurs & powering D2C brands . Tomer Hen is the Founder & CEO, Mobco Media & SIIZ. Tomer Hen is a serial entrepreneur with over a decade of experience in the Digital Marketing industry. During this time, he founded the first mobile marketing school in Israel, created the first Israeli Mobile Marketing Summit, and has...
2022-05-2028 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 75 : Oliver Palmer on Martech Stack - A/B Testing & Data-Driven Experimentation At ScaleWhat is A/B testing & what are some use cases from your work experience ?
What are the cultural barriers and why do most companies struggle to scale their A/B testing programs ?
What are the best practices of A/B testing & how to build business experiments that get maximum impact ?
What is the role of qualitative user research in helping improve A/B Testing programs?
Oliver Palmer answers the above questions & many more. Oliver Palmer, is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant.Oliver works with...
2022-05-1237 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 74 : Arun Iyer on Building Indian Unicorn Startups Brands of Tomorrow- Byju's, Wakefit, Tata 1mgHow Wakefit ,a D2C Brand, was built from scratch primarily using content marketing ?
How are unicorns like Byju's & Tata 1mg being built as long-lasting brands of tomorrow ?
What is business model of Spring Capital to position itself as a skin-in-the-game marketing consulting firm ?
Arun answers the above questions and more as he talks about case studies of building unicorn startup brands, and making the brand a 'moat'. Arun Iyer is a Founder and Creative Partner at Spring Marketing Capital. In his previous avatar he was the Chairman & Chief Creative Officer...
2022-05-0445 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 73 : Troy Campbell on Using Behavioural Science of 'Cool' & Storytelling to Power Innovative Brands, Business & DesignWhat is the science of 'cool .? How would you use these principles to ‘design cool’ for a client ?
At On Your Feet, you've been asking your clients at Nike, Intel, P&G, about what their people’s biggest current and future needs are. What are the six major themes that have arisen?
What is the science behind some of one’s best known and most beloved stories ?
Troy talks about the above questions and many more as he takes you on an inspirational journey to understand what makes something 'cool' or makes a story tick...
2022-04-2850 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 72 : Ben Worthen on Content Marketing Strategy & Brand Storytelling - Creating an Editorial Sub-BrandWhy companies should invest in brand storytelling and how to do it right ?
How to overcome the cultural and organizational obstacles to doing content marketing well?
Half the money spent on content may be wastes . How does one change that ?
What are the content marketing metrics that really matter ?
Ben answers the above question and many more & teaches marketers what they can learn from journalists. Ben Worthen is CEO of Message Lab, an award-winning agency that combines journalism, data an...
2022-04-2149 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 71 : Dr Felicity Heathcote-Márcz on Ethnographic Approach for Understanding Consumers, Technology & Cultural Design, CyborgsWhen & Why we should use Ethnography to Understand Consumers ?
What were the insights from the study of anthropological approach to understand how humans are using intelligent mobility technologies like autonomous vehicles ?
Why you need an ethnographic approach to understand the intersection of technology & cultural design ?
Why understanding cyborgs is essential to understanding humans?
Felicity answers the above questions and more, as she conducts a masterclass on application of ethnography for behavioural research.
Dr Felicity Heathcote-Márcz is the Head of Behavioural Research at CDS, UK. Felicity has led and c...
2022-04-1448 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 70: Prashant Kumar on Marketing 4.0 & Digital Transformation. Case Studies of Nippon Paints, Carsome MarketplaceWhat is Marketing 4.0 in action ? How traditional models lie broken, and the new models remain either undefined or are in a state of perpetual flux?
What is your approach to Digital Transformation ?
Can you share case study on digital marketing & transformation from your work at Entropia with top company. in the APAC market helping create demand and design their customer experience ?
Can you share a case study of how you have mentored successful unicorns in South-East Asia?
Prashant Kumar or PK, answers the above questions and more as he...
2022-04-0742 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 69 : Rachel Lindteigen on Why Search Engine Optimization is Better Than Facebook Ads - SEO Strategy, Tools, TipsSEO works better than Facebook ads & it's easier. How ?
How do I make sure that buyers find my business & not my competition when searching online?
How do I rank for a keyword?
How do I nurture an audience using my blogpost until they are ready to buy ?
How do I write content my audience wants to read that the search engine still likes?
Rachel answers the above questions & more as she talks about the Search Engine Optimization Fundamentals & Strategies . Rachel Lindteigen is an SEO & Content Marketing Exp...
2022-04-0141 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 68 : Melina Palmer on Unlocking Consumer Decisions with Behavioral Economics, the Brainy Business WayHow does the brain work ? The analogy of Elephant & Rider
What are nudges, and why the default option works ?
How does partitioning work & how does putting in blocks create a new decision ?
Why marketers should evaluate the hot, cold empathy gap in the way that consumers make decisions?
Why marketers should be thoughtful about a behaviour change challenge ?
How to apply the concept of framing to design messages differently ?
How to apply the concept of anchoring to marketing - pricing, promotions etc ?
Meli...
2022-03-2450 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 67 : Ekta Dutta on BIBA India Marketing Strategy - Indian Ethnic Fashion Brand StoryHow did the campaign #ChangeIsBeautiful really disrupt the fashion industry ? What were the key insights behind the campaign & the marketing goals?
What is the origin story of BIBA as a brand & the key success factors that helped it scale up?
What is product innovation strategy of BIBA & how does it remain relevant esp. in smaller towns?
How is BIBA doing influencer marketing & using macro, micro influencers ?
What does being an 'Ethnic Indian' brand mean & how does it manifest itself ?
Ekta Dutta answers the above questions as she talk...
2022-03-1643 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 66 : Gautham Vadakkepatt on Retail Transformation,Sustainable Retailing, Responsible MarketingCan advertising benefit women’s development? Could you share few insights with our audiences from your paper?
How is 'Centre for Retail Transformation' supporting retailers esp. startups, SMBs. What is role of technology and data in retail transformation ?
What is the path forward for Sustainable Retailing ? Could you share with our audiences some actions, challenges as well as mechanisms retailers can utilize to enable this
What are the top two Retail Trends to watch out for in 2022?
Gautham answers the above questions, as he talks about transforming retail . Gautham V...
2022-03-0343 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 65 : Patrick Fagan on Using Neuroscience & Behavioral Economics to Turn Minds Into MoneyHow can you use person’s digital footprint to identify their personality, and predict future behaviour ?
What is the secret behind engagement of Tiktok & personalization of Spotify ?
How nudging has been used effectively by UK Government in promoting Covid Vaccination ? Six powerful nudges packed into one short sentence ?
Patrick answers the above questions and gives us a peek on application of neuroscience for understanding minds, optimizing messaging and nudging behaviour. Patrick Fagan is Co-founder and Chief Science Officer, Capuchin Behavioural Science. He is a consultant, lecturer, author, public speaker. Patrick was Lead Psychologist at...
2022-02-2445 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 64 : Aniruddha Khandekar on Brand Strategy on Asian Paints, Livon Marico ; Consumer Insights on Gen Z, Alpha & MillenialsAsian Paints is one of the brands that’s built India. What are the key success factors, brand building best practices from the journey ?
How is Brand Livon from Marico, a great example of category creation?
What are some insights amongst emerging consumer segments (Millennials, Gen Z, Gen Alpha) ?
Aniruddha answers the above questions and more as he shares his learnings from 18 years of advertising, media and digital. Aniruddha Khandekar is Marketing and Brand Communications Expert who has been a senior management brand strategy lead at Leo Burnett, VMLY&R & Ogilvy....
2022-02-1747 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 63 : Jennifer Clinehens on Growth Hacking Marketing Using Behavioural Science & Psychology, Creating a Customer Experience that Sings !How do we use Nobel prize-winning science to predict the choices your customers will make? How behavioural science can help in understanding customer decision making process ?
What’s the C.H.O.I.C.E model ? How do we design choice environment that gets people to buy ?
How do we apply behavioural science to construct a customer experience that sings ?
Jennifer answers the above questions and many more as she explains how psychology and behavioural science can be used to understand customer choices and propel business growth. Jennifer Clinehens is the Fo...
2022-02-0954 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 62 : Luis Roy on Design Thinking Process & Case Study - Healthcare Innovation At Work @ Dr Reddy's LaboratoriesWhat is Design Thinking & Why has Design become so important ?
What are the Best Practices for Design Thinking ? A case study at Dr Reddy's ?
What are the Stages of Design Thinking Process?
Luis answers the above questions and many more as he takes as on a fascinating journey of the principles and application of Design Thinking. Luis Roy is Executive Vice President, Studio Head - Design and Innovation, Dr. Reddy's Laboratories. Luis Roy is the Head of Studio 5b, the design and innovation hub, part of the innovation unit, of the...
2022-02-0355 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 61 : Ambi Parameswaran on Evolution of Indian Advertising & Indian Consumer Over 50 Years - Ambi Parameswaran on Nawabs, Nudes & NoodlesThis is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, society and consumers in the last fifty years and answers questions like
How has Indian advertising by various categories like Life Insurance, Home Paints evolved over the years ?
What is story behind the iconic Hari Sadu ad by Naukri ? How does it reflect on changing attitudes to jobs, workplace etc. ?
What is the story of the evolution of Amul as a brand, a...
2022-01-1948 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 60 : Holly Fisher on StoryBrand Marketing Framework for SMEs - Clear Marketing Messages Builds Effective Sales FunnelWhat does it mean to have a clear marketing message? Why is a clear message so important for businesses?
What is StoryBrand Framework ? What are some ways businesses can clarify their message?
What are some common mistakes businesses make on their website? Why is email communication an important piece of a sales funnel?
Holly answers the above questions and more as she asserts that businesses that clarify their message and build a sales funnel thrive in the marketplace. Holly Fisher is the Founder & CEO of Fisher Creative. Holly explains the Stor...
2022-01-1228 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 59 : Ashish Mishra on ACKO Insurance Marketing Case - Digital Disruption of General Insurance in India , Insuretech Consumer InsightsHow is ACKO disrupting the general insurance category in India, one city at a time ?
What are the challenges and advantages of having a digital platform insurance business?
What has been ACKO's Marketing Strategy ?
Insurance sector marketing communication is very different from the route ACKO has taken. What were the key objectives and insights that were leveraged for different campaigns ?
Ashish answers the above questions and many more as he takes us into a fascinating world of ACKO's business and marketing strategy. Ashish Mishra is the EVP Marketing for ACK...
2022-01-0543 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 58 : Matt Wallaert on the Science of Behaviour Change- Framework, Application (Advertising, Market Research), Characteristics, EthicsHow the cycle of behavioural strategy, insights, design, and impact evaluation can help us build products and services that change behaviour ?
How do you react to perception change vs. behaviour change esp. from the lens of advertising ?
What would your advice be to Market researchers esp. qualitative researchers (already conducting ethnography) if they are keen on becoming behavioural scientists?
How can behavioural science change the world ?
Matt answers the above questions and many more as he talks extensively on behaviour science and his mantra of "Behavior as an ou...
2021-12-3048 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 57 : Andrew Lees on New Product Development & Launch - Bringing Startup and D2C Business To Life & Go To Market StrategyWhy is having a strategy the most important thing you can do when starting any business?
What is the role of market research when starting any business?
What are the key aspects to consider while making decisions on manufacturing?
What is the role of various elements in developing a great product ? Like product design, packaging
Andrew Lees answers the above questions as he talks about various aspects of new product development and launch. Andrew Lees is the Founder and CEO of Stoke Ventures, Co-Founder and CEO of Maholla Pro...
2021-12-2625 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 56 : Micheal Cheng on Making Video As Easy As Powerpoint- Supercharging Content Marketing, Thought Leadership & BrandingHow Video Marketing Can Drive Sales and Revenue ? How is Lumen5 democratizing video content generation?
How has content marketing changed recently? What are the trends that you see?
How can brands create a thought leadership strategy? How Thought Leadership Content Can Build Credibility and Drive Pipeline
Michael answers the above questions and many more as he gives us fascinating insights on content marketing strategy, video marketing , thought leadership and his entrepreneurial journey. Michael (Mike) Cheng is the CEO and co-founder of Lumen5, an online video creation platform with over 800,000 users wor...
2021-12-1436 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 55 : Bitop Das Gupta of Grey Bangladesh on Purpose Driven Marketing Campaigns like UCB Agrobanking (Cannes Lions Winner Case Study), Grameenphone Telenor Campaign, Gen ZHow does the world’s first solution to transform fresh fruits and vegetables into bank account and savings work ? Could you share the challenge and insights that led to this campaign? What was its impact?
What are some of the emerging trends/ insights observed of GenZ consumer segment ? How can marketers leverage it ?
Bitop answers the above questions and many more as he talks about the very celebrated campaign by UCB Agrobanking (Winner of Many Cannes Lions, APAC Grand Effie, Grand Prix at WARC for Asian Strategy) . Bitop Das Gupta is AVP & Strateg...
2021-12-0829 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 54 : Anuj Kumar on Affle India Business Model ,Entrepreneurial Journey, Digital Advertising Marketing Trends & InsightsWhat were the challenges in Affle's entrepreneurship journey and how did you resolve them ?
How did Affle use the business model innovation of Cost Per Converted User (CPCU) to strongly differentiate itself and create a compelling value proposition for marketers?
What are the key consumer trends that will impact digital marketing and advertising ?
How did Affle use various mergers and acquisitions in enhancing its value proposition ?
What are the levers of India Growth Strategy and the role of 2Vs of verticalization and vernacularization ?
Anuj answers the above...
2021-11-3055 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 53 : Damian Rees on User Experience Research and Design -User Centred Design Process, UX Strategy, UX Insights & TrendsWhat is UX, user experience and what kind of user experiences does it include? Would unboxing also be part of UX?
What aspects of UX design can enable seamless experiences across devices?
Does personalization enhance user experience? How do Spotify, Thread do it well ?
What are the key future trends to watch out for in UX?
Damian answers the above questions and many more as he talks about User Experience Design and helping businesses focus on users first and how they can design better interactions using new technology. D...
2021-11-2534 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 52 : Michelle Niedziela on Sensory Marketing, Neuroscience in Market Research - Applying Neuropsychology to Understanding Consumer BehaviorHow do you use neuroscience in market research? How should various research techniques get combined to better understand how a consumer experiences a product?
What is sensory footprint and brand harmony? How do senses contribute to a congruent brand experience? How would this apply on online shopping experience ?
Michelle answers the above questions as she takes us into a fascinating world of application of neuroscience in market research and sensory marketing. Michelle (Murphy) Niedziela, PhD is VP of Research & Innovation at HCD Research. She is a Consumer Behavioral Neuroscientist and Research Innovation Spe...
2021-11-1738 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 50 : Helene Cahen on Creativity & Innovation Management in Organizations - Creating a New Product, Service or Experience ? Need Teams To Be More Innovative?Helene Cahen is an Innovation Consultant, Trainer, Facilitator and Speaker with 20 years of experience helping companies navigate innovation challenges. She guides Fortune 500, small businesses and non-profits to understand innovation, create innovative new products/services, build effective teams and support a user-centered culture.
In addition, she has been a facilitator, coach and lecturer for the Haas School of Business and the VP of Innovation for a start-up. Trained in Creative Problem Solving and Design Thinking, Helene received an M.S. in Creativity and Change Leadership from the International Center for Studies in Creativity at Buffalo New...
2021-10-3026 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 49 : Aditya Jaishankar on Insights Into the World of Kids Below 13. His App Voxbox where Kids Go Social With Stories, Ideas and FunWhat’s so special and unique about the kids below 13 age segment ?
How is the segment of kids between 5- 13 evolving ? Are there any misconceptions about this age segment ?
Can you share some observations of aspirations, dreams or opinions of kids through your app Voxbox?
Aditya Jaishankar , Founder of Voxbox , answers the above questions as he takes us on a journey to a playground for kid's imagination. Before he started on his entrepreneurial journey, Aditya was a South India Strategy Planning Head for MacCann Erickson.
Please connect with Adit...
2021-10-2718 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 47 : Chris Hood of Google on Customer Centric Innovation At Scale, Data Driven Marketing, API First Strategy & DesignChris Hood is the Head of Business Innovation & Strategy at Google. In this conversation he answers the below mentioned questions and many more.
How do the marketers continuously innovate to remain relevant and provide value to their customers?
According to research, majority of digital customers expect marketers to know what they want before you ask them ? How do we deliver personalized and predictable experience to our customers?
What is an API First strategy and how does it help marketers and businesses to pivot quickly ? How does it accelerate time to market ? What are th...
2021-10-1649 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 34 : Kurt Nelson on Application of Behavioral Science in Driving Effective Team Performance & Improving Marketing, Advertising Effectiveness. Dr Nelson on Applying Behavioral Psychology to BusinessHow can behavioral psychology be applied to the improve team performance and effectiveness especially in Marketing & Communications Industry ?
How can behavioral psychology be applied to the field of marketing and advertising ?
How does one apply the concepts like 'Behavioural Priming', 'Power of Social Proof', 'Mere Exposure Effect' and 'Loss Aversion' in improving Advertising & Marketing Effectiveness ?
Dr. Kurt Nelson, PhD answers the above questions and many more as he takes us on a fascinating journey on how behavioral sciences can improve productivity and effectiveness of organizations, marketing and advertising. Kurt is an i...
2021-07-1359 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 30 : How new age D2C Brands force MNCs to change Global Brand Strategy. How customer segment of Mothers are not desperate anymore ! by Sanjai Srivastava is Global Business Lead, Team IPG-UnileverHow are global brands and MNCs responding to the challenge of agile new age D2C brands ? How are the MNCs changing structure, strategy and culture to adapt to the change?
How are Moms evolving across the last 25 years and 5 cultures ? How they are no longer desperate housewives and have truly come on their own ?
Sanjai gives his point of view on the above questions, as he dips into his vast and multicultural experience of marketing prestigious global brands. Sanjai Srivastava is Global Business Lead, Team IPG -UNILEVER, Singapore . Sanjai has over 25 years of business and...
2021-06-2223 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 28 : Pharma Brand Management & Strategy- Marketing FMHGs, Doctors & Other Influencers, Placebo & Nocebo Effect, Health Behavioural Change by Gauri Chaudhari, Author of The Perfect PillIs healthcare marketing too scientific and evidence based? Do we think or feel health ?
Could placebo effect and understanding human psychology be better enablers for causing a behavioural change (e.g. wearing of the mask in the pandemic) ?
What are the best practices for Rx to OTC transition ? Why a Doctor stays important stakeholder across ?
Why healthcare marketing needs to be responsible and not gimmicky/opportunistic in the emerging trust deficit world?
0:00 UFP (Unique Feeling Proposition) for Healthcare Branding
3:17 FMHG (Fast Moving Health Goods) Marketing.Role of Do...
2021-06-1123 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 23 : Malathi Srinivasan, IBM Marketing Leader on Post Pandemic Changes in Marketing, Agile Marketing for Agile OrganizationsWhat is the relevance of agile marketing in the fast changing world ?
What are the changes necessary while marketing in the 'new normal'?
Malathi Srinivasan, Product Marketing Lead - Developer Marketing, IBM shares her insights about agile marketing and changes needed for marketing in a fast changing world. Malathi is an award-winning Marketing leader with 20 years’ experience. She built India’s most extensive skills ecosystem from scratch, as the leader of IBM’s Project Praviin.
Pl connect with her on Linkedin : https://www.linkedin.com/in/malathis/
Jagg...
2021-05-1211 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 22 : Karthik Kumar on Standup Comedy .'The Celebration of Silliness' - Standup Comedy is a Change Agent, a Voice of Youth & ConsumersHow is humour a key driver of behaviour change - for society, for brands ?
How has comedy become the preferred way for Young India to communicate ?
When customers are creating funnier content, how do agencies and marketers encourage customers to drive conversation?
Karthik Kumar, Director at Evam Entertainment & Sideways Training, answers the above questions and shares his experience as a stand-up comedian, mentor of a comedy show and a theatre artist.
Please connect with him on Linkedin: https://www.linkedin.com/in/karthik-kumar-2865861/
Jagged with Jasravee is fa...
2021-05-0812 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 21 : Karthik Kumar on Senior Super Heroes -Personally Speaking with Karthick on Debut as Director Tamil Movies 2021 , Tips on Becoming a Film Director, Rapid Fire Questions to Uncover KKWhat is Karthik Kumar's debut directorial venture Senior Super Heroes all about ?
What is the 'politics' of becoming a director. Tips on how to become a good director?
What drives Karthik internally to foray into so many creative pursuits- standup, acting, theatre & now direction?
Personally Speaking with Karthik Kumar. Getting to know Karthik personally as he lets his guard down with Jasravee, his senior at MICA.
Karthik Kumar is a Standup Comic, Theatre Director, Arts Entrepreneur and Film Actor. Super Senior Heroes is...
2021-05-0712 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 20 : Karthik Kumar Interview - Standup Comedy in India, Comedy as Popular Culture, Startup Hacks, Directorial Movie Debut in Tamil , Training for Behavioural ChangeHow is humour in general and standup comedy in particular impacting Indian popular culture and Indian youth ?
What are the Start-up Life Hacks that ensure that you develop the right entrepreneur mindset heart in the right place and keeps you focused on 'what you want to change' ?
How are customer conversations changing marketing & brand building ?
What is the theme of Karthik's debut directorial venture and what is the 'politics' of being a director ?
How an art-based intervention can trigger behavioural change in your organisation and ensure that employees bring their 'best selv...
2021-05-0545 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 19 : Mastercard Sonic Brand - Marketing Best Practice. Sonic Brand Case Study by Rajeev Raja Brand MusiqHow do you make global brand like Master Card sing in the same voice across 150+ countries ?
If the whole world was blind, how will your brand be recognized ?
How to create a unique sonic identity, audio signature for businesses like Mastercard in an increasing digital world, with rising importance of voice ?
Rajeev Raja, Soundsmith & Founder, Brand Musiq, takes us through the development of Sonic Branding Identity & musical logo or a MOGO® for Mastercard . He explains the use of sound to reinforce your brand identity, just as you would use certain col...
2021-05-0409 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 18 : How can Family Businesses, SMEs & Startups in India grow their Business by Building Brands and Re-inventing Marketing -Sameer Joshi & Anindya Ghosh Sam & AndyWhy do SMEs/Family Businesses/Startups need to perceive brand building as an investment and not an expense ?
While brands cannot be built overnight, how can brands become a growth engine for SMEs and startups ?
Why SMEs and startups need to look beyond intermediaries and focus on deeply understanding their current customers and their potential customers?
Sameer Joshi & Anindya Ghosh, the founding parts and the head & heart of Sam & Andy, address how SMEs and Family Businesses can embrace brand building as a growth engine. Sameer Joshi & Anindya Ghosh enjoy more tha...
2021-04-2723 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 17 : Hyper Personalisation to Induce Purchase, Omnichannel Marketing & Hyperlocal Strategy for Award Winning Celio India Campaign by Abhishek ShettyWhat does hyper-personalisation mean ?
How it is done and why do marketers consider it an effective strategy?
How do we apply hyper-personalisation for fashion retail and entertainment ? What were key aspects of the marketing strategy in making Celio ( a French menswear brand) ‘One of the Most Promising Brands at ET Promising Brands Awards?
Abhishek Shetty answers the above questions and more as he takes us on a journey of explaining how marketing campaigns should influence human behaviour. Abhishek currently leads the Brand, content marketing and communications piece at Sony LIV.
...
2021-04-2026 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 16 : Sonic Branding Process & Examples - Mastercard, Zomato, HDFC Case Study - Audio Brand Identity is Sound Strategy by Rajeev Raja, Brand MusiqIf the whole world was blind, how will your brand be recognized ?
How do you make brand like Master Card , HDFC Bank sing ?
How to create a unique sonic identity, audio signature for digital businesses like Zomato in an increasing digital world, with rising importance of voice ?
Rajeev Raja, Soundsmith & Founder, Brand Musiq, takes us through the fundamentals and process of Sonic Branding musical logo or a MOGO® . He explains the use of sound to reinforce your brand identity, just as you would use certain colours or words to design a br...
2021-04-1742 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 15 : Digital Transformation for Effective Marketing. Digital Marketing Trends 2021 - Gaming, Voice, IP in Broadcasting, Conversational Marketing by Niyati Srivastava , Cognizant, London, UKHow can digital transformation improve marketing effectiveness?
How brand marketing and performance marketing needs to be combine to deliver the best of both worlds?
How is voice will impact the marketing funnel ? How gaming will become the new social media ?
Niyati Srivastava, Consulting Lead- Digital Strategy & Transformation, Cognizant Consulting, London, U.K. answers the above questions and also points out digital marketing trends that she is going to bet on - conversational marketing and advertising blockchain.
Please connect with Niyati on Linkedin on https://www.linkedin.com/in/niyat...
2021-04-0626 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 12 : FMCG Marketing Strategy & Insights by Krishnendu Dasgupta Incl. ITC Svasti Milk Brand Launch and Positioning Strategy in BengalHow did ITC's Aashirvaad Svasti Milk position itself vs incumbents like Amul, Mother Dairy in West Bengal ?
How did Svasti Milk build distinctiveness for the brand by using a 'Doodher Reportcard' ?
What was the impact of Covid on consumption of categories like Beverages & Dairy, and what is the current situation? What are some of the learnings about the Indian middle class over the last two decades ?
Krishnendu Dasgupta, Head of Marketing & Executive Committee Member (Dairy and Beverages), ITC Limited, answers the above question and shares his 16+ years of experience as a marketer of fmc...
2021-03-2316 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 11 : Gurkha -The World's Finest Cigars, Global Super Brand ,Indian Origin & its Luxury Marketing Strategy & Brand Launch in India by Danny CarrollHow to re-invent a hundred year old dying Indian Cigar brand founded in 1887 and transform it to a premium global super brand for the ultra-rich ?
How did an Indian Parsi Guy, based in Florida, disrupt cigar consumption in 1992 by taking inspiration from the Great Indian Curry ?
How to launch a super-luxury brand in India (which retails at high-end at USD 3000 per stick ) and ensure it becomes a roaring success in five years ?
Danny Carroll, serial entrepreneur and brand ambassador of Gurkha in India answers the above questions and many more as...
2021-03-1726 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 8 : How to Position & Launch Brands- Meraj Hasan on India Launch of Reliance Jio & Tata Sky, Launch of Airtel in Sri Lanka ,Genesis of Pampers 'It Takes Two' CampaignMeraj Hasan, Chief Marketing Officer, Welspun Global Brands Limited talks about some of his key brand launch and positioning experiences on Reliance Jio launch in India, Tata Sky launch in India, Airtel launch in Sri Lanka and the genesis of the Pampers 'It takes Two' campaign.
Meraj Hasan is a Marketing & Communications professional with 20 years of rich and expansive experience traversing Corporate Houses, Creative Agencies, Categories, Brands & Nations.
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L...
2021-02-2627 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 7 : How to market liquor in India, advertise for whisky & beer ? Evolution of Unilever Brand RIN & Consumer Insights? - Divya Khanna shares her experienceDivya Khanna shares her experience of working on Liquor Brands in India. She observes that it was very challenging, communicating/ advertising a product when you cannot show it or talk about it. Nor would the liquor brands do any promotions which could seen as an attempt to encourage consumption. For example they would never do any promotions like ‘buy one and one free’.
Divya Khanna is a Strategist & Writer.She has 18+ years of experience in brand strategy. Her last full-time job was as a Vice President & Strategic Planning Director, J. Walter Thompson Bangalore. She has e...
2021-02-2424 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 2 : Why Can't A Boy Play With A Pink Kitchen Set ? Rishabha Nayyar on Indian Consumer Trends- What Indian Men Want, Un-Stereotyping Men in Indian Popular Culture & AdvertisingA conversation with Rishabha Nayyar with Jasravee Kaur Chandra in this new episode of Jagged with Jasravee addresses some key questions like
What are the current stereotypes of men in advertising and popular culture?
How to un-stereotype men and develop a progressive narrative for men?
Why do we make men appear as villain, whenever we make woman a hero ?
Why can't a brand redefine how a man ought to be ?
Why can't men potrayal be real and authentic in popular culture?
Rishabha argues than 'bashing men' has become a formula for every FMCG brand trying to wo...
2021-02-0729 min