Shows
Predictable B2B GrowthStrategic Marketing Tactics: 7 Tips for Thriving Through Economic Challenges in Facility ManagementJavier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avoiding tactics that lack value, and 7) optimizing conversion points on the website. Javier also emphasizes the importance of refining website content and call-to-action strategies for effective marketing. He shares personal experiences of thriving during economic downturns by focusing on marketing efficiency.
2023-12-2819 minPredictable B2B GrowthWhy You Should Teach Your Facility Management Knowledge and Skills In Order To Elevate Your Positioning in the IndustryMarketing leader and CMO, Javier Lozano, Jr. discusses the importance of teaching as a way to solidify expertise in facility management. He emphasizes the value of sharing acquired knowledge to position yourself as an expert. Plus, teaching helps refine systems, improve understanding, and contribute to the industry. Javier also highlights the misconception that one needs extensive experience to teach, stressing that being a few chapters ahead is sufficient.He discusses the value of sharing knowledge and insight to gain appreciation. Javier encourages individuals to start teaching and sharing their expertise, even with limited ex...
2023-12-1423 minPredictable B2B GrowthWhy Marketing Takes Time and How to Effectively Respond To Your Facility Services CEO2x CMO, Javier Lozano, Jr., discusses the importance of having a clear go-to-market strategy, marketing plan, and marketing operations to successfully grow a facility management company. He emphasizes the need for proper execution, measurement of impact, and adaptation to ensure marketing efforts generate pipeline and revenue. Javier also shares the effectiveness of his marketing strategies in generating revenue for facility management companies.
2023-12-0715 minPredictable B2B GrowthHow To Calculate Pipeline and HIRO Pipeline for your Facility Management BusinessCMO and marketing guru, Javier Lozano, Jr., takes you through the importance of calculating pipeline for a facility management company's marketing efforts. He outlines the stages of leads, marketing qualified leads, sales qualified leads, and customers. And, how different tiers within each stage help classify the level of interest or engagement of potential clients. With the goal to optimize for sales rather than just generating leads.Customization is key as different FM companies may have varying sales processes. However, Javier discusses the importance of calculating pipeline for facility management marketing, outlining three types of SQLs a...
2023-11-3023 minPredictable B2B GrowthHow To Get Earned Media For Your FM BusinessJavier Lozano, Jr. discusses the strategy of using marketing to grow your facility management company in today's current business landscape, sharing insights from a recent campaign involving wrapping vehicles with Coach Prime designs. The campaign aimed to generate earned media and create brand visibility through out-of-home advertising. He shares his experience of successfully gaining earned media attention for their company by wrapping vehicles in a unique campaign during Colorado Buffaloes Football home games. Javier emphasizes the importance of finding a newsworthy angle, doing thorough research on media outlets, crafting a compelling message, and utilizing tools like ChatGPT f...
2023-11-2835 minPredictable B2B Growth17 Transformational Copywriting Tips That Most FM Companies Can Implement TodayMarketing expert and CMO, Javier Lozano, Jr., discusses tips for improving copywriting skills to engage audiences effectively, emphasizing the importance of concise, honest, customer-centric, and personality-driven writing. He highlights the significance of active voice, relatability, and creating tension to capture attention. Javier uses examples to illustrate each point and stresses the value of developing a unique writing style that resonates with your target audience. He also provides valuable tips on effective copywriting for facility managers.He emphasizes the importance of writing in a way that resonates with your audience, using simple language, telling stories, and av...
2023-11-2331 minPredictable B2B GrowthHow To Unlock Marketing Brilliance: Lessons from Coach Prime's Strategies for Facility Management BusinessesJavier Lozano, Jr. discusses the importance of capturing attention in marketing for facility management companies by drawing parallels to Coach Prime's success in college sports. Attention is highlighted as a key asset for success, emphasizing the need to create and capture demand through non-traditional methods. Javier emphasizes the importance of standing for something in branding and uses Coach Prime as an example. He discusses the power of storytelling, positioning your brand as a guide, and creating a compelling narrative to engage customers effectively.
2023-11-1631 minPredictable B2B GrowthTransitioning Your FM Company from Lead Gen to Demand Gen: 3 Effective Strategies for Sustainable Growth and SuccessIn this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. explores the transition from lead generation to demand generation for facility management companies. With a focus on sustainable growth and success, Lozano shares three effective strategies for making the switch. The first strategy is a shift in mindset, emphasizing the importance of quality over quantity when it comes to leads. The second strategy involves tracking and analyzing metrics to better understand what works and what doesn't in terms of demand generation. Finally, he’ll discuss practical steps to implem...
2023-04-0629 minPredictable B2B GrowthWhy CMOs are Poised to Become the Future CEOs of Facility Management Companies: Insights and Strategies for Career GrowthIn this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. dives into why CMOs (Chief Marketing Officers) are becoming the future CEOs (Chief Executive Officers) of facility management companies. With the industry evolving rapidly, there's a growing demand for CMOs who possess a wide range of skills and expertise, from marketing and sales to leadership and strategic thinking.Javier shares insights and strategies for CMOs looking to advance their careers and position themselves for leadership roles. He also discusses the importance of building a strong personal brand and creating a culture of innovation within...
2023-04-0416 minPredictable B2B Growth7 Proven LinkedIn Dark Social Strategies to Win New Business and Boost Growth in the Facility and Property Management IndustryIn this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares seven proven LinkedIn Dark Social strategies that will help you win new business and boost growth in the industry.The strategies include developing a strong company culture, adopting the right mindset, tracking and measuring your efforts, encouraging and enabling your team, incorporating gamification, effectively marketing and hiring talent, and being led by strong leadership.Javier dives deep into each strategy, sharing practical tips and real-world examples that you can use to take your LinkedIn presence to the next level. By implementing...
2023-03-2321 minPredictable B2B Growth10 Guaranteed SEO Ranking Factors for Your Facility Management Business Website: Driving Traffic, Engagement, and ConversionLooking to improve the visibility of your Facility Management website on search engines? Then you won't want to miss this episode! Join host Javier Lozano, Jr. as he shares the top 10 guaranteed SEO ranking factors that will help you drive more traffic, engagement, and conversions to your site.Learn how creating quality content that addresses user search intent can improve your rankings, and discover how click-through rates, user experience, and page speed impact SEO. Plus, find out why the title tag and content freshness are important ranking factors, and how building expertise, authority, and trustworthiness c...
2023-03-2121 minPredictable B2B GrowthMastering the Art of Storytelling in Facility Management: Lessons from the Music Industry's Greatest ArtistsIn this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. discusses the importance of storytelling in the facility services industry. He explains that storytelling can be challenging if you're not naturally creative, but understanding the different angles of a story can help.Javier shares insights from some of the best storytellers in music, specifically hip-hop artists. He highlights Nortorisus B.I.G., Nas, Eminem, Jay-Z, and Tupac as examples of great storytellers. Listeners will learn how these artists use different techniques such as transformations, metaphors, show don't tell, wordplay, and vulnerability to craft compelling...
2023-03-0727 minPredictable B2B GrowthElevate Your Marketing Leadership Skills with Better Communication: Secrets and StrategiesAre you tired of feeling like your marketing efforts aren't being heard or understood? Are you struggling to communicate your vision and ideas effectively within your facility management business? Look no further! In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano Jr., we explore the secrets and strategies of effective communication in marketing leadership.Effective communication is a critical skill for any marketing leader. Whether you're presenting to your team, pitching to a potential client, or simply trying to get your ideas across, the ability to articulate your message clearly and persuasively is...
2023-03-0124 minPredictable B2B GrowthEnhance Your IFM Business Growth: 6 Powerful Reasons to Incorporate Email Marketing into Your StrategyEmail marketing is an effective and cost-efficient tool that has the power to drive growth for your IFM business. The ability to reach out to prospects and customers directly, with a personalized message that resonates with them, is a key advantage of email marketing. In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano, Jr., we'll dive into the six most powerful reasons why you should incorporate email marketing into your IFM business growth strategy.Email marketing allows you to build relationships with your target audience by providing them with valuable information and offers.
2023-02-2323 minPredictable B2B GrowthFind Your Dream Marketing Job in the Facility Services Industry: A Guide to Job Search and Career AdvancementAre you looking to make a career move in the facility services industry and interested in finding your dream marketing job? In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano, Jr, you will gain a comprehensive understanding of the job search process and how to achieve career advancement in the field of facility management marketing.From determining when to start looking for a new opportunity to strategies that will make you standout as a top candidate, this episode will provide valuable insights and tips to help you stand out as a t...
2023-02-1420 minPredictable B2B GrowthCreating Compelling Content for Your Facility Management Company: Proven Strategies for Engaging Your Audience and Driving GrowthJavier will explain, one of the keys to producing irresistible content is to focus on your ideal customer profile (ICP). In this podcast, he will share actionable insights on how to create content that speaks directly to your ICP, whether it's blog posts, LinkedIn posts, or even a podcast.First, Javier will discuss the importance of understanding your ICP and what they are looking for in terms of content. He will share strategies for researching your audience and discovering their pain points, interests, and goals.Next, he will teach you how to create content that...
2023-01-2624 minPredictable B2B GrowthAttracting and Retaining the Ideal Customers for Your Integrated Facility Management Business through Effective Content MarketingWelcome to the Facility Management Marketing Podcast, the ultimate resource for IFM professionals looking to grow their business in 2023. Hosted by marketing expert Javier Lozano, Jr., this podcast is dedicated to sharing strategies and tactics that will help you increase sales and grow your facility services company.As Javier will explain, one of the most effective ways to grow your business is by producing valuable content that encourages customers and prospects to engage and share. In this podcast, he will discuss the different types of content that can be used to achieve this goal.First...
2023-01-2417 minPredictable B2B GrowthOptimize Your Facility Services Business with These 3 Essential Layers of Email CommunicationAs Javier explains, every IFM company should have an email marketing strategy that is set on autopilot. In this podcast, he will share the 3 important layers of email communication that your company can implement to maximize your conversion rates.First, Javier will discuss the importance of creating a series of initial communication and sales emails, which will help your sales team communicate with leads quickly, when they're most engaged. Next, he will explain how to use a welcome series of emails to move leads further down the sales funnel. Finally, he will teach you how to use...
2023-01-1922 minPredictable B2B GrowthMaximize Your Facility Management Marketing During A Recession: Proven Strategies for Growth and RetentionLooking for expert insights and strategies for marketing in the facility management industry? Look no further than the Facility Management Marketing Podcast! Hosted by marketing leader Javier Lozano, Jr., this podcast is the go-to resource for facility management professionals looking to stay competitive in today's market, even during tough economic times.As we all know, the current recession has forced many companies, including facility management companies, to make cuts in various departments - including marketing. However, as Javier will explain, cutting back on marketing efforts is not the answer. Instead, he will share actionable strategies for doing...
2023-01-1727 minPredictable B2B GrowthMaximize the Efficiency of Your Solo Facility Services Marketing Team with These Expert TipsAs a facility services professional, you know that running a successful business requires staying on top of a wide range of tasks and responsibilities. Marketing is just one piece of the puzzle, but it's a crucial one – especially in today's competitive business environment. If you're a solo marketing professional working for a facility services company, you may feel overwhelmed at times by the demands of your job. But don't worry – in this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his expert tips for maximizing the efficiency of your solo marketing team. By...
2023-01-1220 minPredictable B2B GrowthGrow Your Facility Management Business with These Cross-Industry Marketing StrategiesWelcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. In this episode, we explore how you can grow your facility management business by adopting marketing strategies from other industries.As a facility management professional, you may be well-versed in the marketing tactics and strategies specific to your industry. However, there is always room to learn from other industries and adapt their techniques to fit your business goals.By looking at successful marketing strategies from outside the facility management industry, you can bring fresh ideas to the table and gain a competitive edge...
2023-01-1021 minPredictable B2B GrowthA Flawless 7 Step Social Media Posting Strategy For The CEO of any Facility Management CompanyWelcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. In this episode, we'll explore how to leverage the power of social media to drive business growth and attract key accounts.As a CEO of a facility and property management company, you may find yourself stretched thin with little time to devote to social media. But, as a marketing leader, you know that social media can be an invaluable tool for attracting large accounts and scaling your business.So, how can you make the most of social media while still managing your busy...
2023-01-0516 minPredictable B2B GrowthGrow Your Facility Services Company with These 4 Targeted ABM Marketing StrategiesAccount Based Marketing (ABM) strategies are increasingly being adopted by successful companies as a way to acquire large, key accounts from big brands. But if your facility management company is still relying on traditional methods like cold calling to reach potential clients, it's time to consider a more targeted approach.In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares four simple ABM strategies that any company can implement to grow their business. From well-planned execution to long-term results, these strategies can be an invaluable tool for driving growth and success i...
2022-12-2924 minPredictable B2B GrowthExpert Advice: 7 Reason Your Facility Business Should Stop Tracking Marketing Qualified Leads In 2023If your facility or property management company is still using Marketing Qualified Leads (MQLs) as a metric of success, it's time to reconsider. While MQLs were once a popular way to measure the success of a marketing team, studies have shown that this outdated model can be costly and demoralizing for businesses.In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares 7 reasons why your company should stop tracking MQLs and move on to a metric that directly affects company revenue. Don't miss this valuable episode on how to be...
2022-12-2727 minPredictable B2B GrowthMastering the Art of Hosting a Successful Facility Management Webinar - Part 2In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the ultimate framework for hosting successful webinars and live seminars in the facility and property management industry. With this proven 4-part strategy, you'll be able to effectively sell your products and services, close more deals, and take your FM business to the next level. Tune in now to learn the secrets to hosting successful webinars and seminars and drive growth for your business.
2022-12-2225 minPredictable B2B GrowthMastering the Art of Hosting a Successful Facility Management Webinar - Part 1In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the ultimate framework for hosting successful webinars and live seminars in the facility and property management industry. With this proven 4-part strategy, you'll be able to effectively sell your products and services, close more deals, and take your FM business to the next level. Tune in now to learn the secrets to hosting successful webinars and seminars and drive growth for your business.
2022-12-2025 minPredictable B2B GrowthAchieve Marketing Success for Your Facility Services Business with These 5 Key FocusesWelcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. In this episode, we delve into the importance of focusing on key areas as a marketing leader in the facility services industry. With years of experience as a CMO at an emerging tech company, Javier shares his insights and strategies for ensuring marketing initiatives are successful. Whether you're just starting out in your marketing career or are an experienced pro, this episode has something for everyone. Tune in to learn more about how to stay accountable and demonstrate the effectiveness of you...
2022-10-1326 minPredictable B2B GrowthSkyrocket Your Facility Services Website Traffic By Over 700% with This Step-by-Step PlanAre you struggling to get traction with your facility management marketing efforts? Do you feel like you're spinning your wheels without seeing the results you want? In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano Jr., you'll learn how to transform your marketing strategy and see real results. With over 18 months of experience helping an Inc 5000 client in the facility services space, Javier shares the exact steps he took to increase website traffic by a staggering 700%. Don't miss out on this valuable insight and actionable advice for your own FM...
2022-10-1133 minPredictable B2B GrowthExpert Insight: Not Letting Your Sales Team's Feedback Determine Your Facility Management Business' Marketing StrategyIf you're a marketing leader or coordinator in the facility management industry, you know that staying ahead of the competition is crucial for success. In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his insights on how to stay ahead of the curve in the constantly evolving world of marketing. From keeping up with the latest trends and technologies to finding new ways to engage your audience, this episode is packed with valuable tips and strategies that can help you stay ahead of the game. Whether you're just sta...
2022-10-0624 minPredictable B2B GrowthAttract Your Ideal Customer in the Facility and Property Management Industry with 3 Unknown StrategiesAre you struggling to stand out in a crowded facility and property management market? Are you tired of competing on price and looking for a way to differentiate your business? If so, then this podcast episode is for you.In this episode, host Javier Lozano, Jr. shares 3 powerful and virtually unknown strategies for differentiating your facility and property management company from the competition. These strategies are easy to implement and can have a big impact on your marketing success.By understanding your unique selling points and focusing on them in your marketing efforts, y...
2022-09-2922 minPredictable B2B GrowthLaunch Your Own Successful Facility and Property Management Podcast with These Expert TipsAre you looking to establish yourself and your business as the go-to experts in the field? A podcast is the perfect way to do so, and in this episode, you'll learn how to launch your own successful FM or PM podcast. Welcome to the Facility Management Marketing Podcast, where host Javier Lozano Jr. shares insights and strategies to help your facility and property management company grow and succeed. In this episode, Javier will be discussing the benefits and steps to starting your own facility management podcast.From the importance of having a podcast to the t...
2022-09-2250 minPredictable B2B GrowthGrow Your Facility Services Business with This Proven Sales SystemAs a facility management professional, it's important to stay up-to-date on the latest marketing strategies and tactics in order to effectively promote your business and attract new clients. In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano Jr., you'll learn the ins and outs of a proven sales system and how understanding it can improve your marketing efforts. From improving your ad copy and website content to highlighting pain points and crafting compelling headlines, this episode is a must-listen for any marketing leader or coordinator in the FM industry. Tun...
2022-09-2037 minPredictable B2B GrowthEnhance Your ROI on Facility Management Digital Ads with These Expert StrategiesAre you tired of running ads on LinkedIn, Google, Facebook, or any other digital platform without seeing a return on your investment? It can be frustrating to pour time and money into digital ads without seeing results, but it doesn't have to be that way. In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr shares his formula for running successful digital ads. By understanding how to properly target, run, and optimize your ads, you can achieve a positive return on your investment and drive growth for your facility management business.
2022-09-1535 minPredictable B2B GrowthEthically Build a Strong Email List for Your FM Business with These Proven StrategiesIn this episode, host Javier Lozano Jr. shares his expert insights on the power of email lists in driving growth for your company.Are you tired of struggling to generate new leads and close deals? Do you feel like you're always fighting for attention in a crowded market? Building an email list can be a game-changing solution for your facility management company. With a strong and engaged email list, you can create a reliable source of new business, strengthen your relationships with clients, and position yourself as a thought leader in your industry.B...
2022-09-1331 minPredictable B2B GrowthDeliver the Ultimate Customer Experience for Your FM Business with These Disney-Inspired StrategiesIn this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the key strategies and practices that Disney uses to deliver exceptional service and how they can be applied to your Facility or Property Management company. From creating a personalized experience for your clients to going above and beyond to exceed their expectations, learn how you can take your service to the next level and stand out in a crowded market. Whether you're just starting out or have been in the industry for years, these proven techniques can help you boost customer sa...
2022-09-0838 minPredictable B2B GrowthGenerate Years of New Business for Your Facility Management Company with This Expert Public Relations HackAre you tired of struggling to get your facility or property management company noticed in a crowded market? Are you ready to stand out and attract top-quality clients? In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares a proven strategy for getting featured in local news and increasing authority and trust for your business. By following a simple process, you can leverage the power of media coverage to boost your brand and attract new clients. Don't miss this opportunity to take your business to the next leve...
2022-09-0146 minPredictable B2B GrowthTransform Your Facility Management Business with This Fresh Perspective on Lead GenerationIf you're tired of the constant back-and-forth between sales and marketing, and you want to establish a clear definition of a qualified lead for your facility and property management business, this episode is for you. In it, host Javier Lozano Jr. shares the importance of defining what a qualified lead means for your company, and how to set clear parameters to ensure that sales and marketing are working towards the same goals. You'll learn how to create a lead scoring system, what key metrics to consider, and how to use this information to improve the ef...
2022-08-3019 minPredictable B2B GrowthDifferentiate Your Facility and Property Management Business with This Unique Positioning StrategyAs a CXO, founder, or senior level FM leader, positioning yourself as an attractive character is key to standing out in the crowded facility and property management industry. This powerful strategy is used by a wide range of businesses, from movies and sports teams to online brands and Fortune companies.In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. discusses how to create an attractive character for your business and how it can help you grow and scale, while also setting you apart from your competition. While it may se...
2022-08-1836 minPredictable B2B GrowthGrow Your Facility Management Business in 2023 with These 3 Types of TrafficAre you tired of watching other companies scale and grow at a rapid pace while your facility or property management business struggles to keep up? It could be that they have a better understanding of the different types of traffic and how to navigate it into their business. Traffic is like a river, with various branches and streams that can diverge from the main flow. Understanding these different types of traffic is essential for effectively directing it into your business.In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. ex...
2022-08-1633 minPredictable B2B GrowthUnleash Your Facility Business' Revenue with These 5 Paid Advertising TechniquesWelcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. In this episode, we explore the ways in which you can increase revenue for your facility or property management company using paid ads on platforms like Google and LinkedIn.If you're running ads but not seeing an increase in revenue, it's likely that something is off. However, don't worry – it's fixable. In this episode, we share five strategies you can use to maximize the return on your ad spend and drive growth for your business.Even if you're new to paid adv...
2022-08-1136 minPredictable B2B GrowthUnlock the Full Potential of Your Facility Management Business By Not Using A SWOT AnalysisWelcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. In this episode, we explore the limitations of traditional SWOT analysis and why it may not be the best tool for evaluating the success of your facility and property management business.SWOT analysis, which stands for Strengths, Weaknesses, Opportunities, and Threats, is a commonly used method for evaluating a company's internal and external factors. However, it can be outdated and fail to provide a comprehensive picture of your business's performance.Join us in this episode as we discuss why your facility m...
2022-08-0933 minPredictable B2B GrowthBoost Your Facility and Property Management Clients' Success with the Right Storytelling StrategiesWelcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. In this episode, we dive into the art of storytelling and how it can set your facility services company apart from the competition.We all love a good story, especially ones that inspire us or make us feel like we're part of something bigger. However, many facility services companies fall short when it comes to telling their own story. The key is to focus on your customers and how they can relate to your story, rather than simply listing your accomplishments or history.
2022-08-0433 minPredictable B2B GrowthEstablishing an Online Presence for Your Facility Management Business: Proven Strategies and TipsWelcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. In this episode, we discuss the importance of creating a strong and reputable online presence for your facility or property management business. In today's digital age, having a website and social media presence is essential for attracting and retaining customers.However, simply having an online presence is not enough. It's important to leverage it effectively to make the most of the opportunities available. In this episode, we break down the common mistakes made by facility and property management businesses and provide pr...
2022-08-0236 minPredictable B2B GrowthInsights from a Successful Facility Management Career: A Look at the Routine That Shaped My Path to SuccessWelcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. In this episode, Javier shares his personal journey as a small business owner and how a drastic overhaul of his daily habits transformed his success as a marketing leader in the facility and property management industry.Before his career in the facility management industry, Javier owned a brick and mortar business that he eventually sold. However, poor habits were holding him back from reaching his full potential. Through self-reflection and learning from successful leaders, Javier was able to make changes to hi...
2022-07-2830 minPredictable B2B GrowthRussell Brunson's Marketing Value Ladder: A Guide for Your Facility Services CustomersWelcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. In this episode, we dive into the marketing concept called the value ladder (taught by marketing expert - Russell Brunson) and how it can help your facility services or property management business convert leads into customers and ascend them to your higher ticket items.Many successful online businesses utilize a value ladder to gradually gain the trust of their customers and encourage them to purchase more from them. However, this strategy is often overlooked in the facility services and property management industries.
2022-07-2631 minPredictable B2B GrowthScaling Your Facility Management Business with These 9 Little-Known Marketing SecretsIn this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. explores the importance of online reviews for facility management businesses. With over 90% of people reading online reviews, it's crucial for your IFM company to have a strong online presence through customer reviews. Learn how to generate and improve online reviews to drive growth for your business and increase your bottom line. Don't miss this essential guide to using online reviews to boost your facility management company's sales and reputation.
2022-07-2126 minPredictable B2B GrowthExploring the Evolution of Facility Management Marketing: Insights on Old and New MethodsIn this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. explores the evolution of marketing in the property and facility management industry. From the traditional channels of radio and TV to the modern platforms of podcasts and social media, learn how the methods and goals of marketing have remained the same, but the channels have adapted to the changing landscape. Discover how to effectively leverage each channel to reach your target audience and drive growth for your business. Don't miss this valuable insight into the past, present, and future of mar...
2022-07-1912 minPredictable B2B GrowthExpert Recommendations: The Top 5 Marketing Podcasts for Facility Services LeadersIn this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his top picks for marketing podcasts that every facilities service company should be listening to. From in-depth interviews with industry experts to actionable tips and strategies, these podcasts offer valuable insights and inspiration for any marketing professional looking to stay on top of their game. From the Marketing School podcast to the Growth Marketing Today show, these recommended podcasts cover a wide range of topics, from SEO and content marketing to social media and email marketing. Tune in to thi...
2022-07-1429 minPredictable B2B GrowthOptimizing Your IFM Business's Email Marketing Performance with These Simple HacksAre you struggling to get your facility management or property management business noticed in a crowded market? Do you want to stand out and attract more leads and customers? Then this podcast episode is for you!Join host Javier Lozano Jr. as he shares the proven strategies he has used to successfully market his own businesses and help them stand out from the competition.In this episode, you'll learn how to craft a unique value proposition that clearly communicates the benefits of your company, how to effectively use social media to promote your business, and...
2022-07-1230 minPredictable B2B GrowthMeasuring Marketing Success for Your Facility Management Business: Essential Key Performance Indicators to TrackIf you're in the facility or property management industry, you know the importance of keeping up with the latest trends and best practices. But with so much information out there, it can be tough to know where to start. That's where the Facility Management Marketing Podcast comes in. Hosted by Javier Lozano Jr., this podcast is the go-to resource for facility and property management professionals looking to stay on top of the industry and grow their businesses.In this episode, Javier tackles the crucial topic of key performance indicators (KPIs) and how to track them e...
2022-07-0723 minPredictable B2B GrowthLessons Learned from 50 Episodes of Facility Management Marketing Podcast: Insights and TakeawaysAs a facility management professional, you know firsthand the importance of maintaining and managing properties effectively. But what about marketing your business to attract new clients and showcase your services? That's where the Facility Management Marketing Podcast comes in. Hosted by marketing expert Javier Lozano Jr., this podcast is designed specifically for facility management professionals looking to take their marketing skills to the next level.In each episode, Javier shares his expertise and insights on everything from creating compelling offers to building a successful marketing stack, all with the goal of helping you grow your fa...
2022-07-0538 minPredictable B2B GrowthBoosting Your Facility Management Business's Sales with Google Reviews: A Simple Strategy for Winning Over More CustomersLooking for a way to boost your facility and property management business's online presence and drive more sales? Look no further than online reviews. In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the importance of online reviews and how they can help your business succeed. With over 90% of people reading online reviews, it's crucial to have a strong presence in order to stand out from the competition. Learn how to generate and improve online reviews to increase your business's credibility and drive more sales. D...
2022-06-3035 minPredictable B2B GrowthNavigating Marketing Strategies for Your Facility Services Business: Insights on Hiring an Agency vs. Keeping Marketing In-HouseAre you struggling to effectively market your facility management business? In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the secrets to creating compelling offers that will set your business apart from the competition. Learn how to craft offers that drive growth and attract new leads and customers. Discover the various types of offers that can be created and how to use them effectively. Plus, get insight on the pros and cons of hiring a marketing agency versus keeping marketing in-house. Don't miss this essential guide to m...
2022-06-2839 minPredictable B2B GrowthEfficiently Creating a Social Media Presence for Your IFM Business: Tips for Posting Over 100 Posts in 2 DaysAre you tired of posting on social media without seeing any results for your Facility Management business? Want to create a content calendar that maximizes your efforts and saves you time? Look no further!In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his proven framework for creating and scheduling social media content that engages your audience and grows your brand. Don't miss out on this opportunity to take your IFM's social media presence to the next level. Tune in now to learn how to create up to 100 po...
2022-06-2333 minPredictable B2B Growth13 Essential Marketing Stack SaaS Products for Facility Management Companies: Stay Ahead of the CompetitionAre you wrestling to generate leads and grow your Facility Management business? You're not alone. Many IFM companies struggle with identifying and targeting the right prospects, crafting effective marketing campaigns, and measuring the results of their efforts. In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his top tips and strategies for attracting and converting leads in the IFM industry. From understanding your target audience to building a robust marketing funnel, learn how to effectively market your facility management services and drive business growth. Tune in...
2022-06-2121 minPredictable B2B GrowthOptimizing Your Facility Maintenance Business's Sales Copy: Choosing Between Long and Short FormAre you struggling to create effective marketing campaigns for your facility management business? Do you feel like you're constantly missing the mark and failing to attract new clients? In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares the key to creating successful marketing campaigns in the facility management industry. With over a decade of experience in the field, Javier knows what it takes to craft campaigns that drive results. He'll break down the key components of successful marketing campaigns and offer practical tips and strategies for implementing them in...
2022-06-1627 minPredictable B2B GrowthMastering Cold Email Campaigns for Your IFM Business: Expert Tips and StrategiesAre you looking to optimize your facility management marketing efforts and stand out in a crowded industry? Look no further than the Facility Management Marketing Podcast with host Javier Lozano, Jr. In this episode, learn how to effectively use cold emailing to reach new potential customers and build lists at an affordable price. As the CMO of Wrapmate, Javier shares his own strategies and experiences with cold emailing and how it can be a valuable tool for business development and testing new ideas. Don't miss this opportunity to improve your marketing appr...
2022-06-0926 minPredictable B2B GrowthStreamlining Your Facility Management Business's Blogging Efforts with a Foolproof Content CalendarGet ready to transform your facility management marketing strategy with this powerful podcast episode! In this episode, host Javier Lozano Jr. shares his tried and tested content calendar framework that will help you consistently create high-quality blogs for your facility maintenance business. With this strategy, you'll be able to leverage your time and resources more efficiently and even automate your blog posting process, freeing up your attention for other important tasks. Don't miss this opportunity to learn from a seasoned professional in the facility services industry and take your marketing efforts to the nex...
2022-06-0731 minPredictable B2B GrowthExplosive Growth for Your Facility Management Business: Insider Strategies for Rapidly Expanding Your Vendor ListIn this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his proven strategy for rapidly expanding the vendor list of an Integrated Facilities Management (IFM) company. With this approach, Lozano was able to grow the vendor list of a commercial HVAC company from 800 contractors to 30,000 in just a few weeks, resulting in increased efficiency and productivity for the sourcing employee. Don't miss this valuable episode if you're looking to grow your vendor list and improve the performance of your IFM business.
2022-06-0229 minPredictable B2B GrowthMaximizing Your IFM Business's Revenue and Efficiency with the Best Marketing Automation ToolsAre you struggling to attract new clients and grow your facility management business? Look no further! In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his top 3 marketing tips to help put your business into hyper-growth mode. From quick and effective strategies to slow and methodical approaches, Javier has thought through it all. But remember, the key to success is not just having the right strategy, it's also about proper execution. Tune in to learn how to create and execute a winning marketing plan for your facility management com...
2022-05-3131 minPredictable B2B GrowthEffortlessly Crafting a 52-Week Nurture Email Campaign for Your Facility Management BusinessLooking for a proven way to generate more leads and close more deals for your facility management business? Look no further than this podcast episode of the Facility Management Marketing Podcast. Host Javier Lozano, Jr. shares his tried and true strategy for creating a year's worth of email marketing content in just weeks, using a simple nurture approach that will not only help you find the right content, but also structure your emails for maximum effectiveness. If you want to take your facility management marketing to the next level, don't miss this valuable epi...
2022-05-2618 minPredictable B2B GrowthExpert Strategies for Standing Out at Your Next Facility Management Trade Show or ConferenceIn this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his expert insights on how to stand out and make a splash at industry conferences and trade shows. Whether you're attending RFMA, IFMA, Connex, or any other event, this episode will give you the tips and strategies you need to make a lasting impression and generate leads for your Facility Management business. Learn how to break away from the competition and get noticed by your target audience at these high-profile events. Don't miss out on this valuable marketing advice for...
2022-05-2422 minPredictable B2B GrowthAvoiding Marketing Pitfalls as a Facility Services Provider: Strategies to Avoid at All CostsAre you struggling to generate leads and drive sales for your facility management business? Are you tired of using ineffective marketing strategies that just don't seem to work? Look no further! In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares the worst mistake you can make when trying to market your IFM business and how to avoid it. Don't let confusion and dilution ruin your chances of success. Tune in to learn the proven techniques for driving leads and boosting sales for your facility management company.
2022-05-1931 minPredictable B2B GrowthStreamlining Your Facility Management Business's Sales Process: A Simple Concept for Closing More DealsAre you struggling to generate leads for your facility management business? Looking for a proven strategy to attract and convert potential clients? In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his expert insights on how to create a lead generation machine for your business. With practical tips and real-world examples, this episode is a must-listen for any facility management professional looking to take their marketing efforts to the next level. Tune in and learn how to effectively generate leads and drive sales for your facility management company.
2022-05-1732 minPredictable B2B GrowthClosing Multimillion Dollar Deals with Facility Management Executives: Insider Strategies and TacticsAre you struggling to generate leads and close deals in the facility and property management space? Look no further! In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares the story of how he landed a multimillion dollar deal for a commercial HVAC company by creating a sequence of touch points. Learn how to effectively market your facility management services and stand out in a crowded industry. Don't miss this valuable insight from a seasoned facility management marketing expert.
2022-05-1230 minPredictable B2B GrowthExpert Tips for Thriving in Your Facility Maintenance Marketing RoleIn this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his tried and true 8-step framework for achieving success in a marketing leadership role within the facility maintenance industry. Whether you're new to the field or looking to take your career to the next level, this episode is a must-listen for anyone looking to excel in the world of facility management marketing. With practical tips and real-world examples, Javier breaks down the key steps you need to take to succeed in this competitive field. Don't miss out on this opp...
2022-05-1022 minPredictable B2B GrowthUncovering the Secrets to Reaching and Influencing Your Ideal Facility Management CustomersAre you struggling to stand out in the crowded facility and property management space? Are you looking for a way to differentiate your business and attract more clients? Look no further than the Facility Management Marketing Podcast with host Javier Lozano, Jr. In this episode, you'll learn how to use the Dream 100 strategy to infiltrate and influence your ideal customer base, growing your business and winning more business from your guests. With insights and strategies from a seasoned marketing professional, this podcast is a must-listen for any facility management company looking to take their marketing to...
2022-05-0525 minPredictable B2B GrowthAchieving Marketing Success as an IFM Business: Key Metrics to Track and OptimizeAre you struggling to generate leads for your facility management business? Are you tired of using the same old marketing tactics that aren't producing results? In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his top tips for generating leads in the facility management industry. From crafting compelling offers to utilizing marketing automation, these strategies are sure to help you attract and convert more leads for your business. Don't miss this episode if you want to take your lead generation efforts to the next level!
2022-05-0311 minPredictable B2B GrowthBoosting Your Facility Management Business's Revenue with Customer TestimonialsAre you looking to increase your facility management company's visibility and attract more leads and customers? In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. reveals a powerful marketing strategy that top marketers use to cover the cost of their ads and run them for free. By correctly structuring your offers, you can attract new leads and customers without breaking the bank. Learn how to structure your offers and run ads for free, and take your FM business to the next level with this proven marketing technique.
2022-04-2817 minPredictable B2B GrowthAchieving Success as an IFM Business: The Importance of Aligning Sales and Marketing Strategies"Are you struggling to generate leads and close deals in the competitive facility management industry? In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his proven strategy for aligning sales and marketing to drive business growth. By fostering collaboration and communication between these two departments, your facility services company can achieve unparalleled success and exceed your revenue goals. Don't miss this valuable episode on how to get sales and marketing working together seamlessly to take your FM business to the next level.
2022-04-2619 minPredictable B2B GrowthStreamlining Your Facility Services Business's Marketing Efforts with Automation StrategiesJoin host Javier Lozano Jr. on the Facility Management Marketing Podcast as he shares the powerful marketing strategy of using marketing automation to increase lead generation and close more deals for your FM business. With real life examples from his own experience, learn how to effectively use marketing automation to streamline your sales process and take your facility services company to the next level. Don't miss this valuable episode on how to leverage marketing automation to increase efficiency and drive business growth.
2022-04-2126 minPredictable B2B GrowthCreating Your Facility Services Business's Marketing ROI with a Proven Quarterly Strategy FrameworkIn this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares a proven marketing strategy framework that helped him create a successful Q1 and Q2 plan for his company in just 6 days. With this framework, you can create a comprehensive marketing strategy for your FM business that includes levers and tactics for success. Don't miss this opportunity to learn from a currently successful CMO to take your facility management marketing to the next level.
2022-04-1924 minPredictable B2B Growth3 Expert Marketing Tips for Launching Successful Campaigns in the Facility Management IndustryGet ready to level up your facility and property management marketing strategy with host Javier Lozano Jr. in this episode of the Facility Management Marketing Podcast. With years of experience in the industry, Javier shares his top 3 marketing tips for IFM companies looking to drive growth and success by using campaigns. Whether you're just starting out or looking to take your business to the next level, these tips will help you create a solid strategy and execute it effectively. Tune in to learn how to drive results and dominate the competition in the fac...
2022-04-1424 minPredictable B2B GrowthImproving Your Facility Management Business's ROI with Direct Response Marketing StrategiesLooking for ways to improve your marketing efforts in the facility and property management space? In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. explores the world of direct response marketing. Learn what it is, how it can help you measure the success of your marketing efforts, and how to implement it in your FM business. Don't miss out on these valuable insights and strategies for driving results in your facility management marketing efforts.
2022-04-1227 minPredictable B2B GrowthAccelerate Your Facility Maintenance Business's Growth with These 2 Proven Growth Marketing StrategiesDon't miss this episode of the Facility Management Marketing Podcast where host Javier Lozano Jr. breaks down the differences between demand generation and lead generation and helps you determine the best strategy for your FM business. Whether you're just starting out or looking to scale, this episode has valuable insights and tips for maximizing your marketing efforts in the facility management industry.
2022-04-0724 minPredictable B2B GrowthDiscover the One Marketing Secret That Will Make Your Facility Maintenance Business Stand Out from the CompetitionAre you struggling to generate leads and attract new customers for your facility and property management business? Look no further! In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. breaks down the power of lead magnets and how they can help you grow your business. Discover the benefits of creating a lead magnet, learn how to create one for your FM company, and find out how you can use them to make more money. Don't miss this valuable information on how to use lead magnets to drive traf...
2022-04-0525 minPredictable B2B GrowthPositioning You and Your Facility Business As The Leaders In The SpaceAre you tired of trying to attract new customers to your facility and property management business without much success? It's time to ditch the traditional marketing techniques and try something new. In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. reveals the secret to attracting a steady stream of high-quality leads and customers through the power of expert positioning. Learn how to position yourself as a thought leader in the facility management industry and gain the trust and credibility of your target audience. Don't miss this valuable episode that can...
2022-03-3122 minPredictable B2B GrowthMastering Marketing as a Facility Services Leader: Essential Books to Add to Your Reading ListIn this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his top marketing books that have helped shape his strategies and tactics in the industry. These evergreen concepts can be applied to any business, and are a must-read for any FM professional looking to take their marketing efforts to the next level. Tune in to learn which books have made the greatest impact on Javier's career and can help you succeed in the competitive world of facility management.
2022-03-2929 minPredictable B2B GrowthElevate Your Facility Maintenance Business from Commodity to Trusted Provider with These Offer-Creation StrategiesIn this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. delves into the crucial role that offers play in the success of a facilities service company. Learn how to create compelling offers that set your business apart from the competition and drive growth for your IFM business. Discover the different types of offers that can be created and how to effectively use them to attract new leads and customers. Don't miss this essential guide to mastering the art of offer creation for your facility management business.
2022-03-2419 minPredictable B2B GrowthBoost Your IFM Business's Sales with These Expert Copywriting StrategiesIn this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the secrets of effective copywriting for facilities service providers. Learn how to craft persuasive sales copy that can help your business grow, even without a dedicated sales team. Discover how to find the right angle and tell a compelling story that resonates with your audience and showcases the value of your services. This is a must-listen for any FM or PM business looking to improve its marketing efforts and boost its bottom line.
2022-03-2232 minPredictable B2B GrowthAttract More Facility Services Customers with These Proven Website Structuring Strategies - Part 2In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the ultimate website framework for facilities service providers. Learn how to build your website like lego pieces and improve the efficiency and strategy of your online presence. This is part 2 of a 2 part series on website optimization for FM businesses.
2022-03-1735 minPredictable B2B GrowthAttract More Facility Services Customers with These Proven Website Structuring Strategies - Part 1In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the ultimate website framework for facilities service providers. Learn how to build your website like lego pieces and improve the efficiency and strategy of your online presence. This is part 1 of a 2 part series on website optimization for FM Property Management businesses.
2022-03-1530 minPredictable B2B GrowthBoost Your Facilities Management Blog's Search Engine Rankings with This Proven Content Marketing FrameworkAre you tired of struggling to get your Facility Management business noticed online? Are you tired of competing with other FM companies for the same leads? Then it's time to try a new approach to content marketing. In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares a proven framework for creating high-quality, SEO-optimized content that will help your FM business stand out from the competition. Discover the secrets to creating engaging and informative blog posts that will attract the right customers and drive traffic to your website. Don't miss...
2022-03-1017 minPredictable B2B GrowthExpert Insights: Modeling Your Facility Maintenance Business's Marketing after the Best Super Bowl Commercials"Join host Javier Lozano Jr. as he discusses the most innovative and effective Super Bowl commercial of all time on the latest episode of the Facility Management Marketing Podcast. This unique episode will delve into the creative and strategic elements that made this ad stand out and how it can inspire your own marketing efforts in the FM industry. Don't miss this exciting analysis and analysis of the best ad ever created – tune in now!"
2022-03-0133 minPredictable B2B GrowthThe Essential Strategy for Scaling Your Facility Service Business"In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the one marketing concept that many facilities service providers overlook.Learn how focusing on this one thing can help your business grow from zero to over $100M in revenue in just five years. Discover why this asset may be the most valuable one you have in your business and how the top marketing experts use it to their advantage. Don't miss this episode and start leveraging this concept to drive more leads and revenue for your FM company.
2022-02-2421 minPredictable B2B GrowthMaximizing Your IFM Business's Online Presence without Breaking the Bank: Expert Tips for Running Paid Ads for FreeIf you're tired of the traditional approach to marketing and are looking for new ways to stand out in the crowded facility management space, this episode is for you.Join host Javier Lozano Jr. as he reveals a little-known marketing strategy that can help your FM business grow and thrive. From understanding the importance of a strong offer to learning how to use paid ads to your advantage, this episode has everything you need to take your marketing efforts to the next level.Don't miss out on this opportunity to learn from one of the...
2022-02-2237 minPredictable B2B GrowthBoost Your Facility Maintenance Business's Online Presence with These 7 Steps for Running Successful Paid Social Media AdsAre you struggling to get noticed in the crowded world of facility management? Want to stand out and reach more customers with your marketing efforts? Look no further! In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his tried-and-true strategies for creating a brand worth following and attracting free traffic from Google. With his expert insights and practical tips, you'll learn how to optimize your Google Business Profile, engage on social media, and run successful paid ad campaigns to take your FM business to the next level. ...
2022-02-1732 minPredictable B2B GrowthDominate Your Facility Maintenance Industry with These Proven 3-Part Marketing StrategiesOn this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares a game-changing marketing strategy that he learned from a book and has completely transformed his approach to creating marketing strategies and content. He explains how this strategy has impacted his writing for LinkedIn, blog posts, emails, sales pages, and ad copy, and how it has improved his skills as a marketing leader. This strategy is unique and has not been used in the Facility Management industry, making it a valuable resource for any FM business looking to stand out and grow.
2022-02-1541 minPredictable B2B GrowthMaximizing Your Facility and Property Maintenance Business's ROI with Paid Advertising StrategiesOn this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. explores the benefits of running paid ads for your FM business. He discusses the potential for generating leads and filling up your sales pipeline, as well as the role of ads in growing and promoting your FM brand. From Google to LinkedIn to TikTok, he covers a variety of digital channels and the opportunities they present for your company. Tune in to learn how paid ads can be a powerful tool for the success and growth of your Facility Management bus...
2022-02-1028 minPredictable B2B GrowthExpert Tips for Successfully Managing Google Ads for Your Facility Maintenance BusinessOn this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. breaks down the complexities of running paid ads, specifically Google Ads, for your FM business. He covers the importance of keyword research to avoid wasting money, the role of landing pages in ad campaigns, the use of negative keywords to filter out irrelevant traffic, and the concept of conversions. This episode is a valuable resource for FM leaders considering utilizing Google Ads for their Facility Services company, or for those looking to improve their current ad campaigns. Tune in to lea...
2022-02-0828 minPredictable B2B GrowthRevolutionizing Your FM Company's Social Media Marketing: Creative Strategies for Engaging Your AudienceOn this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. discusses the common mistakes that B2B companies make on social media, including a lack of personal engagement and posting content that lacks value. He shares strategies for improving your social media marketing approach in the Facility Maintenance industry, including techniques for increasing engagement and achieving better results on platforms like LinkedIn and Facebook. Tune in to learn how to make your social media presence more dynamic and effective for your FM company.
2022-02-0328 minPredictable B2B GrowthOptimizing Your FM Business's Online Presence: A Beginner's Guide to SEO - Part 2On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. demystifies the concept of SEO, or Search Engine Optimization. He breaks down how SEO works, whether it is effective for FM businesses, and whether it can be handled in-house or if hiring an SEO company is necessary. With this beginner's guide to SEO, you'll be equipped with the knowledge you need to make informed decisions about your Facility Management company's online presence. This is part 1 of a 2-part series on SEO basics, so stay tuned for more insights and tips.
2022-02-0129 minPredictable B2B GrowthOptimizing Your FM Business's Online Presence: A Beginner's Guide to SEO - Part 1On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. demystifies the concept of SEO, or Search Engine Optimization. He breaks down how SEO works, whether it is effective for FM businesses, and whether it can be handled in-house or if hiring an SEO company is necessary. With this beginner's guide to SEO, you'll be equipped with the knowledge you need to make informed decisions about your Facility Management company's online presence. This is part 1 of a 2-part series on SEO basics, so stay tuned for more insights and tips.
2022-01-2742 minPredictable B2B GrowthMaximizing Your FM Business's Online Presence: A Proven Strategy for Generating Free Traffic from GoogleAs a Facility Management professional, attracting free traffic to your business is likely always at the forefront of your mind. On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. discusses a proven strategy for generating free traffic through Google. He covers the ins and outs of Google Business Profile (formerly Google My Business), a platform that allows you to fully optimize your business listing and attract traffic to your website. Learn how to share information about your services, hours of operation, images and videos, and more, all through the Goo...
2022-01-2537 minPredictable B2B GrowthElevating Your Facility Maintenance Company Through Strong Branding: The Importance of Branding and How to Create ItOn this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. explores the concept of branding for FM businesses. He delves deeper into what a brand truly represents, beyond surface-level elements such as business longevity, website design, and logo. Tune in to learn about the untaught aspects of branding and how to build a brand that is worth following in the Facility Management industry.
2022-01-2034 minPredictable B2B GrowthCrafting a Captivating Story for Your Facility Management Company: A Step-by-Step GuideIn this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. discusses the power of storytelling in marketing your Facility and Property Management company. He shares a simple yet effective 7-step framework for crafting a captivating story about your business that will set you apart from your competitors. With live examples of how this framework can be applied in the facility management industry, this episode is a must-listen for anyone looking to elevate their brand through storytelling. Tune in to learn how to build a branded story framework and start competing on unique as...
2022-01-1838 minPredictable B2B GrowthHow I Became A Marketing Expert In The Facility Management IndustryWelcome to the Facility Management Marketing Podcast, where host Javier Lozano, Jr. shares his journey and expertise in the industry. In this episode, Javier shares his origin story, starting with his experience as an entrepreneur and the marketing strategies that helped him succeed. After selling his business for multi-six figures, Javier took on a role at CMI Mechanical, a commercial HVAC/R company in Denver. Within 18 months, he was able to increase the company's website traffic by over 750% and secure new business from major clients such as Ratheon, T-Mobile, and Qualcomm through organic marketing techniques.
2022-01-1233 min
The Trust Tipping Point Marketing PodcastDoes Your Home Services Business Have Strong 5-Star Reviews? - Javier Lozano, Jr.Business Reviews is 1 of the 4 critical Marketing Foundations your business needs to have established before jumping into Google Ads, Facebook Ads and more.If your home services business is not getting regular 4 and 5 star business reviews on Google, Facebook, Yelp, Angie's List and more -- then you could be leaving money on the table.85% of consumers take online reviews as a personal recommendations from a friend or family member. That means that nearly 9 of 10 buyers are listening to complete strangers to influence their buying decisions.If you operate an HVAC, pool building, handyman o...
2021-07-1327 min