Shows
The Leveraged Business: Earn More, Work Less, Grow FasterBusiness Resilience for Women Rising Resilient Decoded from Interviews with 20 Successful Female EntrepreneursIn this landmark final episode of our Rising Resilient series, we're unpacking the ultimate guide to entrepreneurial resilience, synthesised from conversations with 20 remarkable women business leaders. From Fortune 500 executives and tech innovators to successful startup founders and corporate change makers, these accomplished entrepreneurs reveal their hard-won wisdom about building sustainable success. Host Jay Allyson weaves together powerful insights from months of in-depth interviews, examining how true resilience emerges through both personal growth and systematic approaches. This comprehensive exploration centres around three transformative themes: evolving resilience beyond mere recovery, embracing the deeply human side of business sustainability, and...2024-12-1330 min
The Leveraged Business: Earn More, Work Less, Grow FasterNavigating Life Changes, Women's Health, and Emotional Balance with Irma JenningsIn this powerful episode of the Leveraged Business Podcast, host Jay welcomes Irma Jennings, known affectionately as "The Bone Lady." Irma helps women who have been diagnosed with osteoporosis to navigate the emotional and medical journey they find themselves on. Bringing her own story and experience to her coaching, and navigating herself through the ups and downs, and challenges of business - and digital marketing to boot - she is now firmly positioned as a Bone Health Coach and "Patient Navigator". She has key partnerships with medical professionals, and is providing a much-needed support service to her...2024-05-2437 min
The Leveraged Business: Earn More, Work Less, Grow FasterSurvive and Thrive in the Age of AI PART 2 Using AI Tools to Boost Sales and MarketingWhether you're a small startup or a large corporation, understanding the disruptive technologies of Artificial Intelligence and generative AI tools like ChatGPT and how they are infiltrating our world, is crucial for staying competitive in today's market. In this second part of 3, we unravel the transformative potential of AI in reshaping the way we market, sell, and engage with customers. We embark on a journey that uncovers the power of AI tools in redefining marketing campaigns, enhancing customer engagement, and propelling sales growth. From predictive analytics that decode consumer behaviour to the conversational prowess of...2023-11-1042 min
In The Arena by TechArenaA Mathematical Revolution in AI with Lemurian Labs CEO Jay DawaniTechArena host Allyson Klein chats with Lemurian Labs co-founder and CEO Jay Dawani about his vision for a mathematical revolution in AI and how his company plans to change the game on AI performance.2023-10-1724 min
A Sensational LifePEACEListen to the recording of my workshop on peace that I facilitated at a conference for young single adults over Labor Day weekend.
Learn 5 simple steps to feel more peace in your life:
Through mindful awareness and tuning into your body - as we like to do on this podcast - you can learn how to create more peace in your life even in pain and/or conflict.
A video recording of the presentation is available on my YouTube channel https://youtu.be/splE41GEW4o?si=Vt6ro50rtSHPZK_W
Inspiration for this workshop came from
“Jesus: A Story of...2023-09-2049 min
The Leveraged Business: Earn More, Work Less, Grow FasterLeveraging the Power of an ICA - Part 3 Using An Avatar to Improve Marketing Success with Customer Centric Content Planning and Resonant CopywritingIn this final part 3 of 3, we turn to using your ideal customer avatar (ICA) work to inform your content strategy and create customer centric content and copy. This helps align what you write about, when and where to write what, and how to connect and nurture your audience in a way that converts clicks to clients. We've already talked about an ICA as a key blueprint for your business and really started to build out relevant details that help you write or speak to a specific target audience in a way that truly resonates. Now...2023-08-1828 min
The Leveraged Business: Earn More, Work Less, Grow FasterManaging Distractions Part 2 Wrangling Email, Social Media and Household ChoresDistractions are everywhere. From the decidedly-digital like social media (it is technically work, right?) to the very-analogue (like spying on the neighbours – because you do not need to know that they’ve ordered pizza again)…there’s approximately a billion different ways we can get derailed from our work. Learning how to stop letting everything, from every ping on your iPhone to the mailman dropping off a package, derail you actually has little to do with willpower–and a LOT to do with the structures, routines, rhythms and environment you work in.
Which means, if you truly want to get y...2023-06-3025 min
The Leveraged Business: Earn More, Work Less, Grow FasterManaging Distraction to Boost Business Productivity - PART 1 Why Most Entrepreneurs Struggle with Distraction (And How to Fix Your Schedule and Space so You’re One that Doesn’t)One of the best things about being an entrepreneur Is that you create the rules. While that sounds great on paper, the truth is most of us don’t actually have any ‘rules’ when it comes to how, when or even why we get our most important work done. Science says it takes us 15-20 minutes to get back into “flow” state once we’re interrupted.
This means if you’re thrown off course by your phone, or your doggo, or your inbox even 4 times a day–you’ve lost a solid 1.5 hours of work (or more). Unfortunately...2023-06-1637 min
The Leveraged Business: Earn More, Work Less, Grow FasterMastering Discovery Calls: Sales Strategies for Effective Conversations that Increase Client ConversionsIf you're looking to improve sales conversions for your consulting, coaching or training business, in today's episode we'll discuss one of the most crucial aspects of client conversion - the discovery session. We'll explore effective strategies to pre-qualify potential clients, speak with confidence, understand your value, and ask for the sale. So, if you're ready to rock your discovery sessions, get more clients signing up to your program or service, and make more sales, this is a great episode to dive into! I take you through seven strategies that will really ramp up your results...2023-05-2628 min
The Leveraged Business: Earn More, Work Less, Grow FasterFrom Idea to Product Launch Strategy Part 2 - 10 Essential Steps to Successful Product LaunchesThis is the second of a two-part series focusing on successful product launches. In part 1, we looked at the four types of product launch strategies, where we explained how anyone can get started and test their product idea, no matter what stage of business or experience with launching, before widening into a more involved promotional campaign. Now, in this second episode, I walk you through 10 essential steps to take when launching your product. From identifying your target audience to encouraging and motivating those helping you, these steps will help you create a solid foundation for your product...2023-05-0532 min
The Leveraged Business: Earn More, Work Less, Grow FasterFrom Idea to Product Launch Success Part 1 The 4 Launch StagesLaunching a new product can be an exciting, yet challenging experience. You might have a great idea, but bringing it to life and getting it in front of the right audience can be a complex process. You’re going to need one of four product launch strategies that allow you to progessively build momentum and muscle for launch campaigns. For my iSuccess programs, I’ve always tended to do soft launches and enrolling a small group at any given time. For instance, the Leveraged Business Accelerator – because it isn’t a curriculum-based programme. It’s a structured process fo...2023-04-2114 min
The Leveraged Business: Earn More, Work Less, Grow FasterDecoding the Consultant vs Coach Dilemma - Part 2 Identifying Business Support for Strategic GrowthIdentifying the right business support for your strategic growth needs is crucial to achieve a good return on your investment of time, energy and money. Here's the second instalment of my two-part series on decoding the consultant vs coach dilemma where we'll think about what professional practices attract you as the customer. In part 1, we focused on the consultant vs. coach dilemma through the lens of our own business – what to call ourselves and why it matters. We explored the notion of professional identity, where it comes from and how it shapes our values, approach to...2023-03-3131 min
The Leveraged Business: Earn More, Work Less, Grow FasterDecoding the Consultant vs Coach Dilemma Part 1 What to Call Yourself and Why it MattersConsulting and coaching are both focused on helping to solve problems, and bringing about change and improvement. So why do we talk about the consultant vs coach dilemma? The difference between a consultant and a coach as a professional identity is not really about what is achieved, but how it is achieved. Yet, I feel there are some nuances that aren’t as easily explained by the typical distinction of a directive vs non-directive approach. Choosing a professional identity in business is not just a nuance – it can be critically important. That’s because what you ca...2023-03-1732 min
The Leveraged Business: Earn More, Work Less, Grow FasterConnecting With C-Suite Executives and Selling into OrganisationsThe C-Suite is a group of high-level executives who are responsible for making strategic decisions for an organisation. As a business leader or sales professional, connecting with C-suite executives and selling into organisations can be a challenging task. It requires a strategic approach that goes beyond just pitching products and services. In this episode (and the article you can read as well), we will explore ten key levers for success in connecting with C-suite executives and selling into organisations. These centre around understanding their strategic priorities and tailoring your pitch to meet their needs. ...2023-02-2429 min
The Leveraged Business: Earn More, Work Less, Grow FasterNavigating the Revenue Rollercoaster to Consistent Client FlowAs business owners, we are constantly challenged to balance getting clients with serving clients. If you stop one to do the other, it keeps you on the revenue rollercoaster – that cycle of feast and famine, peaks and dips that create stress and struggle in your business and your life. If you haven’t got dependable, manageable and consistent client flow, you may be stuck on the revenue rollercoaster. In this episode, I take you through one of three scenarios, what you need to focus on to improve business growth and how to achieve success. Or mayb...2023-02-1030 min
The Leveraged Business: Earn More, Work Less, Grow FasterSetting Boundaries Working from Home - Part 3 of Empowering Work from Home Self OrganisationFor most small business owners, self organisation working from home feels like a challenge, right?! All those distractions, people interrupting you because ‘well, you’re there’. Yet you’ll be amazed at how much more productive you are when you learn to set boundaries. In this episode, the final part of this three-part mini-series, you’re going to learn some very pragmatic ways to implement the self organisation plan you create from the first two parts. Getting good at self organisation a real game changer for protecting your space, improving your work flow and increasing productivity for your busin...2022-12-3027 min
The Leveraged Business: Earn More, Work Less, Grow FasterReduce Stress Working from Home - Part 2 of Empowering Self-Organisation for Business OwnersSecond of three parts focusing on work from home self-organisation to create fun, flow and freedom in your business for less stress and more life balance. In this episode, I take you through a whole list of practical ways you can reduce stress working from home, set some boundaries around your personal and work routines, and create a greater sense of control and life balance. Some of these may seem obvious, but are we actually sticking to them or enforcing them? If we’re able bring some order to what makes us ineffective or anxious, we...2022-12-1646 min
The Leveraged Business: Earn More, Work Less, Grow FasterEmpowering Work From Home Self-Organisation to Create Fun, Flow & Freedom in Your Business - Part 1 Decluttering DistractionsKicking off a brand-new mini-series, where we’ll deep dive on self-organisation and how to empower yourself and your business, especially if you’re feel so totally maxed out you just can’t focus on high level strategic leveraging stuff. Over three episodes, we’re going deep into self-organisation: from self-management to self-care, I’m going to be sharing 21 ways you can organise your life, home office and routines to create more fun, flow and freedom in your business. We’ll look at how to set things up so you can really power through everything you need to...2022-12-0221 min
The Leveraged Business: Earn More, Work Less, Grow FasterWhat, When & How to Create Leverage for Scaling Your BusinessThe primary goal when you create leverage for scaling your business is sustainability, both in terms of dependable revenue growth and ROI. When you’re starting out there are lots of way that you are simply leveraging your expertise – be that brand positioning, strategic marketing, operational improvement, curriculum innovation. Your objective is to create a product or service people want and work out how you can best take that to market. In regards to marketing, sales and delivery, creating leverage is the central tenet to successful scaling. There are key points of leverage you can work...2022-11-1941 min
The Leveraged Business: Earn More, Work Less, Grow FasterCreating A Referral Strategy to Grow and Scale Your Business FastIf you regularly get people introducing you to other people they think you can help, then you have a good likelihood of success creating a referral strategy to generate warm leads for your business. These prospects are typically more receptive, trusting and responsive than other new leads coming into your business. But also, even taking account of a small commission or finder’s fee, they aren’t costing in terms of the marketing and advertising you do for your own lead generation. So it pays to pay attention to how you routinely ask for referrals and...2022-11-0429 min
The Leveraged Business: Earn More, Work Less, Grow FasterPart 3 - 6 Step B2B Selling Process to Get Corporate Clients Consistently - Follow Up is FortuneThis episode is the 3rd and final part of my three-part series where we're navigating the B2B sales process. In this mini-series, I share 6 steps to find, engage and win contracts with business-to-business clients. Because most consultants, coaches and experts go about B2B sales all wrong or they miss vital steps. It’s a process that has served my business very well. Part 3’s episode it's all about how FOLLOW UP IS FORTUNE. Here, in this last instalment, we cover the last two steps of six focusing on presentations (or pitches) and how to b...2022-10-2123 min
The Leveraged Business: Earn More, Work Less, Grow FasterDon't Start in the Middle - Part 2 - A 6 Step B2B Selling Process to Get Corporate Clients ConsistentlyHow do you position yourself to become one of the "fortunate" professionals who consistently get corporate clients and build lucrative B2B businesses? Most consultants and coaches are experts in their subject matter or field of practice, but hate the whole promoting, prospecting and pitching part of running their own business. In this 3-part mini-series, I share 6 steps to find, engage and win contracts with business-to-business clients. Because most consultants, coaches and experts go about B2B sales all wrong or they miss vital steps. It’s a process that has served my business very well. ...2022-10-0723 min
The Leveraged Business: Earn More, Work Less, Grow FasterGet Corporate Clients Consistently with this 6 Step B2B Selling Process – Part 1 Prep Work that PaysHow do you position yourself to become one of the "fortunate" professionals who consistently get corporate clients and build lucrative B2B businesses? In this mini-series, over three short episodes, I share 6 steps to find, engage and win contracts with business-to-business clients. Because most consultants, coaches and experts go about B2B sales all wrong or they miss vital steps. It’s a process that has served my business very well. The B2B sales process follows the same general principles as any marketing and sales to consumers. You still need to get clear on th...2022-09-2317 min
The Leveraged Business: Earn More, Work Less, Grow FasterSimple Authentic Pricing Strategies for Professional Service Providers to Determine Your FeesIn this episode, you’ll learn how to how to stop undercharging and overdelivering with easy authentic pricing strategies for consulting and coaching service providers. For professional service businesses, what to charge might just be the most stressful decision you ever have to make, especially if you’re new to business. For professional service businesses, what to charge might just be the most stressful decision you ever have to make, especially if you’re new to business. There are a lot of moving parts to consider to create a really solid pricing structure, so stay tuned...2022-08-1925 min
The Leveraged Business: Earn More, Work Less, Grow FasterEffective CEO Succession Planning for Small Business OwnersIn this Q&A with Dr Jay episode, I’m tackling effective CEO succession planning. It may seem high level, and certainly it doesn’t come up often in my client work, but it should. Because many small business owners simply aren’t prepared for when they need to take themselves out of the business. This isn’t just about retiring or planning for retirement, it could be anytime – from a sudden illness or just you want to take an extended trip and want to be free to enjoy it. As CEO, succession planning is the ultimate continuity. It means that...2022-07-2230 min
The Leveraged Business: Earn More, Work Less, Grow FasterMarketing Your Online Course - Part 3 of Earn Your WorthOnce you’ve landed on a great core concept, designed and created a great course, marketing your online course is the next big step to tackle. In part 3 of my Earn Your Worth limited series, we’re now focusing on marketing your online course to enrol clients consistently. When you do your research and look at what’s happening in the lives and businesses of your target audience, you can come up with a core concept that’s new and in demand. In this episode, we’ll look at naming, positioning and promoting your course or program...2022-07-0133 min
The Leveraged Business: Earn More, Work Less, Grow FasterHow to Build a Performance Boosting Course - Part 2 Earn Your WorthWhen you build a course around your core concept, you want to make sure it performs and people get the results that you promise. But there’s a huge distinction between information, knowledge and understanding that most people do not appreciate. Most experts don’t know how to build a profitable online course. They go about course creation all wrong. Your best course design strategy is not focused on content, it’s focused on helping your clients get the outcome they really want is by adding value to the knowledge base. In part 2, of our Earn Y...2022-06-1718 min
The Leveraged Business: Earn More, Work Less, Grow FasterEarn Your Worth – Part 1 Why Having a Core Concept Helps You Get Better Clients and Charge Higher FeesA core concept is the big idea that you wrap your product, program or service around, that you create a demand narrative and story, and enables you to showcase your thought leadership and earn your worth. It’s something you can really lean into, and get excited about, and your audience can too. Identifying a core concept helps you can turn your expertise, passion, skills into laser focused offer to generate a floodgate of demand so you get better clients and can charge higher fees. Lack of a core concept is one of the single bi...2022-06-0325 min
The Leveraged Business: Earn More, Work Less, Grow FasterNailing A Simple Online Learning Design and Evaluation Plan for Your Course or Program (with a 5-Step Worksheet)In this episode, we dive into the question of how we can really deliver worthwhile learning online, how to map out your learning design and how to measure it’s achieving the outcomes you promise for your participants. If you’re not in the information product business, how you can build a course or program that provides high quality interaction, great participation and space for application and reflection. Because this is how real transformation happens for your students or clients. First, some introduction, then we’ll go through five steps, and there’s a worksheet for this that you can download...2022-05-2016 min
The Leveraged Business: Earn More, Work Less, Grow FasterLeveraged Living: the Pursuit of Happiness, Balance and Success in BusinessIn this episode, we'll look at the big picture of why leverage is so intertwined with how we balance our work and life, and our achievement of success in business. Switching from 'how-to' tactics to 'why-do' strategics, we pick up some of the philosophies and principles explored in the entrepreneurial wellbeing and success mindset themes of various other episodes. Helping people move their business to an online or hybrid offer has been accelerated with the pandemic. There's certainly a few digital transformations that might otherwise have been put off until later if not indefinitely. Working remotely has enabled us...2022-05-0633 min
The Leveraged Business: Earn More, Work Less, Grow FasterWhy Webinars Don't Sell, What to Do To Fix it, or What to Do InsteadBusinesses are increasingly focusing on how the marketing and design of webinars can be improved, how content can be made more engaging, how to create a more compelling bridge into making an offer, one that converts into clients. But the problem is that webinars just aren’t working as well as they used to. In this article, we explore why and what you can do about it. Webinars are probably more commonplace for business-to-business (B2B) marketing, but they are also excessively being used for business-to-customer (B2C) marketing as well. There’s now...2022-04-2233 min
The Leveraged Business: Earn More, Work Less, Grow FasterDancing With Wisdom – Leveraging Wisdom to Increase Entrepreneurial Wellbeing, Fulfilment & Resilience – Interview with Dr Sunil RahejaToday, we're learning how to leverage wisdom to increase entrepreneurial wellbeing, fulfilment and resilience in a cynical, complex and chaotic world. This is the theme for my interview this episode with Dr Sunil Raheja, author of Dancing With Wisdom: A Sacred Quest to Restore Meaning, Purpose and Fun to Your Life and Work. Sunil is a practising psychiatrist and coach who equips overwhelmed, frustrated and distracted high achievers to figure out their next best step so that they can create the life they hunger for and still have time for family, friends and fun. He also has...2022-04-0849 min
Spencer and Mom Talk Sports.Episode 18: Celebrating Our One Year AnniversarySpencer and Mom celebrate the one-year anniversary of the podcast and thank their listeners (especially Jay and Tyler) for listening and supporting the podcast. Spencer suggests that if listeners have questions or comments they should send them in so they can answer them on the next episode (hit us up in our Instagram DMs!). They talk about their brackets, which teams surprised them this year in the tournament and their predictions for the Final Four. Spencer and Mom discuss the great run the Razorbacks had in the tournament and their favorite player names they enjoy saying out loud. Spencer sha...2022-03-3132 min
The Leveraged Business: Earn More, Work Less, Grow FasterTen Steps to Showcase Your Expertise for Successful Brand PositioningSuccessful brand positioning is all about your credibility as an expert and sharing something of yourself too. In the digital marketplace, both are the key to a growing business. Businesses stay afloat when they gain years of experience and build their credibility with their audience. When people buy or hire, they don’t always go for the cheapest – customers are pretty discerning, they want value for money, and a brand they can trust. When you add in some thought leadership and promote yourself through education rich content, you claim expert status in your chosen niche. For some, this...2022-03-2547 min
The Leveraged Business: Earn More, Work Less, Grow Faster5 Steps to Scoping and Pricing Consulting Proposals for ClientsIf you’ve ever been approached by a client asking for a proposal and want to know what to consider when scoping a consulting project, this episode is really going to help you out. Through five steps, we’ll go through the key things you need to know from the client that will help you decide on your solution, your team and your pricing, and how to present that across the B2B customer journey. You’ll learn: • What to ask the client at each stage of the process • How to use consul...2022-03-1117 min
The Leveraged Business: Earn More, Work Less, Grow FasterPart 3 How to Increase Your Consulting Income Without Taking on More Clients - The Flexible Toolbox StrategyIs it possible for consultants, coaches and specialists to achieve scalable delivery that feels bespoke to your client? In this episode, part 3 of our short series on increasing consulting income without taking on more clients, we’ll look at ways to be fabulously flexible. We cover the three rookie mistakes you'll want to avoid and how you can create a core programme or service and blend in options, leveraging the common elements and layering client specific needs on top. Further support and to book a strategy discovery call, go to the show notes av...2022-02-2521 min
The Leveraged Business: Earn More, Work Less, Grow FasterPart 2 How to Increase Your Consulting Income Without Taking on More Clients – The Velvet Rope StrategyPart 2 - After 15 years in business, I’ve learned a few strategies for growing a consulting practice that doesn’t involve taking on more clients. Finding ways to earn more, work less, grow faster are always the big goals for creating true freedom in your business and in your life. In this second part of our three-part series, I’m going to reveal a neat way to get uber selective with who you take on as a client alongside increasing the efficiency of your operational processes. It’s called a Velvet Rope Marketing Strategy. Once y...2022-02-1127 min
The Leveraged Business: Earn More, Work Less, Grow FasterPart 1 How to Increase Your Consulting Income Without Taking on More Clients – The More for Fewer Hard Line StrategyPart 1 - How to increase your consulting income without taking on more clients can seem an impossible equation to solve. Yet, this is at the heart of what creates leveraged consulting, enabling you to work smarter not harder, to earn more, work less and still see revenue growth. After 15 years running my own business and supporting others, I’ve learned a few strategies for growing and scaling a consulting practice that doesn’t involve increasing your client base specifically. There are three key ways I fixed the income ceiling that most solo professionals or small service businesses face...2022-01-2815 min
The Leveraged Business: Earn More, Work Less, Grow FasterLeveraging the Power of Creative Problem Solving and Collaboration to Improve Business Results - PART 2 Interview with Janice Francisco - Digital Transformation to Support Sustainable GrowthPart 2 of my interview with Janice Francisco. Here we focus on the challenges and opportunities that come from digital transformation. We talk about the process of innovation and team building both from our work with clients and more personally in our own organizations. Janice focuses on improving innovation outcomes in organizations. To do that she developed the ThinkUP Innovation Framework™ and the Innovative Instructional Systems Design™ model used in BridgePoint Effect’s training programs, such as Mindset Reveal and Collaboration to Produce Results. Since 2017, Janice has also been leading a global scale up through digital transf...2022-01-1441 min
The Leveraged Business: Earn More, Work Less, Grow FasterLeveraging the Power of Creative Problem Solving and Collaboration to Improve Business Results – PART 1 Interview with Janice Francisco - Teamwork that Supports InnovationAre you frustrated working with VAs or employees or associates, because you know your team could be stronger by leveraging everyone’s knowledge to innovate and achieve more? Great team results start with you, yet leaders shouldn’t have to feel frustrated and alone in a complex business environment. If you want to generate better business results whilst navigating change and uncertainty, this interview will set you off the right direction. In this two-part interview, I’m joined by the fabulous Janice Francisco, founder, CEO and Principal Consultant of BridgePoint Effect, a Canadian-based boutique consulting firm w...2022-01-0736 min
The Leveraged Business: Earn More, Work Less, Grow FasterWhy Your Sales Funnel Leaks and What To Do About It to Increase Business ProfitsToday we’re talking sales funnels! That is, the process by which your ideal client or customer finds you and follows a process of getting to know you, like you and trust you, enough to decide to work with you and buy from you. For any business owner, an online sales funnel is probably the most important marketing tool you have. Even if you’re B2B, you still need a sales process to find leads and nurture a trusting relationship. With so much of what we do going digital, our previous in-person methods of find...2021-12-2228 min
The Leveraged Business: Earn More, Work Less, Grow FasterTen Offers You Can Build into Your Leveraged Business Model to Create Multiple Streams of IncomeFor consultants, coaches and practitioners who are building a business around you, your expertise, your unique value proposition, it's important you have more than one 'offer'. Today we’re going to dive into ten new revenue streams in a consulting business that you can build more flexible and secure income. We talk about the different offers, and then we’ll go through how you might present them at different times in the customer journey and different ways to stack them so it’s a logical success pathway for people. In this episode, I dive i...2021-12-1022 min
The Leveraged Business: Earn More, Work Less, Grow FasterWho Moved My Clients! Navigating Change in Business Success to Reimagine, Energise and Streamline Business GrowthThe current times have changed an awful lot of things, right. And it’s thrown a few people who are finding it hard to find the right routes to success in the new territory. Today we’re talking about change, change in the world around us, change in what people want, change in our thinking and in our working habits. Not change for the sake of it, but change that enables and empowers. For some these are major changes both wanted and unwanted – job moves, relationship changes, business pivots. All of these things impact our time...2021-11-2611 min
The Leveraged Business: Earn More, Work Less, Grow FasterHow to Leverage Your Unique Success Strategy and Create Accelerated Business Plans from Starting Up to Scaling Up OnlineThe pandemic has forced many businesses, large and small, into accelerated business plans for digital transformation, notably the rapid shift to online modes of delivery and marketing channels. Meeting customer expectations and getting a fair share of digital customers is increasingly driving strategy. If you’re reinventing your business model or even just starting with a new online offer and need to get momentum, or if you’ve a sellable offer but want to scale – you want to do it well, and you want to do it fast. For those of you building a busin...2021-11-1227 min
The Leveraged Business: Earn More, Work Less, Grow FasterOne Year of Podcasting – Highlights, Lessons Learned and What NextThis episode is one that we have been waiting for, for literally a year because this is our one-year anniversary episode. Come join me as I talk about a year of podcasting from kick off to what next… and my big announcement. As we celebrate the show’s one year anniversary, marking the 52nd episode, I’m reflecting on the whole journey so far – from how I got started to how it’s going so far. I share how success metrics can either bring us joy or torture us, and how growth happens when we lean into our passio...2021-11-0542 min
The Leveraged Business: Earn More, Work Less, Grow FasterRoadmap for a Healthy Business - Interview with Sarah Cooke Part 2 Achieving a Sustainable BusinessPart 2 of our interview with The Healthy Business founder and coach Sarah Cooke continues with a focus on leveraged business strategies for achieving a sustainable business and successful equilibrium between time, money and lifestyle goals. Working with big corporate brands for 15 years before starting her own business journey, Sarah has run the gamut of business models. From splitting her time between UK and Singapore, a serious sports injury and learning to walk again, and being a mum, she’s experienced more ups and downs than most. Sarah has set up several successful businesses, shifting her bu...2021-10-2935 min
The Leveraged Business: Earn More, Work Less, Grow FasterRoadmap for a Healthy Business Part 1 Interview with Sarah Cooke - Finding a Business Model that Works for YouOur guest for the next two episodes is the wonderful Sarah Cooke, CEO and founder of The Healthy Business and The Healthy Business podcast. When Sarah and I met, we gelled right away because we’re both very passionate about building a business that works for the life you want to live. And like me, Sarah’s really run the gamut of careers and business models seeking that whole equilibrium for what success means to us - as individuals as well as professionals, entrepreneurs and business owners. Sarah’s ability to home in on what she re...2021-10-2245 min
The Leveraged Business: Earn More, Work Less, Grow FasterMap Out Your High-Ticket Group Coaching Program FAST! Part 2 Creating a First-Rate Customer ExperienceToday, we are continuing along our 5-step process to map out your high ticket group program. If you can get the design and delivery nailed right, high ticket group coaching programs are an amazingly effective leveraged strategy. In part 1, last week, we focused on the design, when planning a transformational journey for your clients. If you want your group program to be successful, you need to build a strong foundation. Just throwing ideas ‘out into the wind’ and hoping for the best will not give you the results you want, and your clients won’t get the result...2021-10-0828 min
The Leveraged Business: Earn More, Work Less, Grow FasterMap Out Your High Ticket Group Coaching Program FAST! Part 1 Planning Your Clients' Transformational JourneyAre you ready to leverage what you do and scale up your business? Then you’re in the right place! Today, I’m kicking off a two-parter focused on creating and running a high ticket group coaching program so you can quickly get yours off the ground fast. Over the next two episodes, I cover five steps that will help you map out a high-end, premium level group coaching program. And I’m giving away a free workbook from our iSuccess Leveraged Business Accelerator vault, that you can use to work through all the steps and th...2021-10-0127 min
The Leveraged Business: Earn More, Work Less, Grow FasterWhy the Money Isn't in the List When Selling High Ticket Offers with a B2B Prospecting StrategyThink the money is in the list? Think again. Because the real money is in the follow-up. In this episode, I’m focusing on a B2B prospecting strategy that isn’t all about building a big list. Without a great back end to support your pipeline efforts, you’ll wind up with a huge list of names that do little but cost you money. And nowhere is that more true than with a high ticket offer. Because a good B2B prospecting strategy is much more focused on outreach and personal relationship building. But you do...2021-09-2424 min
The Leveraged Business: Earn More, Work Less, Grow Faster5 Intuitive Steps to Get Corporate Client ContractsOne of the biggest questions I get asked all the time by consultants, coaches and service providers who work in the business-to-business or B2B space selling into organisations is how can I get corporate client contracts. And it’s an interesting question that nearly always needs a bit of a reframe because it so depends on the specific bottleneck in the process. In this episode, I talk about five key steps you can streamline that opens up an intuitive path to connecting with the right people with your offer. When you’re selling into orga...2021-09-1729 min
The Leveraged Business: Earn More, Work Less, Grow FasterHow to Support the Leveraged Business Podcast and Get A Free Listener BonusIf you’ve heard of animation shorts, here’s a podcast short. As we approach the end of our first year, I’d like to take a few minutes this week to talk about ways you as a listener, and hopefully a subscriber, can help the show succeed going forward. If you're enjoying the podcast, I'd really appreciate if you'd take a moment to leave a review. In iTunes/Apple Podcasts. If the show is already in your Library, it's quick and easy, or just search on Leveraged Business Podcast. When you're on the show page scroll to the...2021-08-2712 min
The Leveraged Business: Earn More, Work Less, Grow FasterThe Biggest Mistakes People Make Using LinkedIn for Lead Generation (and What to Do Instead)In this episode, I’m joined by the delightful Sophie Lechner, founder of the Global Growth Experience, and we’re talking about some juicy leveraging tactics for using LinkedIn to build relationships and find clients. Over the last 15 years, Sophie has built a large global network on LinkedIn that has led to speaking engagements, podcast invitations and an interview in Forbes. She speaks, consults and coaches on topics that are incredibly important in today’s digital society – including cultural differences, global expansion and online networking. Sophie’s LinkedIn workshops and coaching program receive rave reviews, including...2021-08-2054 min
The Leveraged Business: Earn More, Work Less, Grow FasterHow to Create a Business Dashboard for Customer Journey Data AnalyticsDo you have a clear view of your end-to-end customer journey data analytics – a business dashboard? Do you understand how your clients go from first hearing about you to becoming loyal customers? Good, actionable data insights across each step in the journey can help you attract more ideal clients, create better relationships and improve sales ROI. Monitoring what’s working in your client acquisition system means you can make incremental improvements that increase its effectiveness, efficiency and economy. Put simply, it helps you increase profits and customer satisfaction! In this episode, you’...2021-08-1322 min
The Leveraged Business: Earn More, Work Less, Grow FasterBuilding a Turnkey Client Acquisition Process That Works for Your BusinessToday I’m diving deeper into the three business systems we outlined last week to give you a range of examples in each one that will help you build a turnkey client acquisition process that really fits your specific business. If you’re not earning that six-figure salary you deserve, chances are one or more of these systems are lacking, which compromises your entire business process for client acquisition. When you start with implementing one method for each one that plays to your strengths and preferences, it really helps you focus and avoid that overwhelming feel...2021-08-0647 min
The Leveraged Business: Earn More, Work Less, Grow FasterThe Only 3 Systems You Need to Create a Six Figure Revenue in Your BusinessOne of the most important things for consultants, coaches and other solo practitioners to figure out once they start up their own business is how to earn enough to replace a corporate salary. It’s a good milestone to reach. But do you have the marketing and sales systems in place to roll in the numbers every month? There really are only 3 systems you need to start leveraging your most critical business processes and get the machinery going to bring in clients, consistently. In this episode, you’ll learn three turnkey business systems that stop you...2021-07-3022 min
The Leveraged Business: Earn More, Work Less, Grow FasterEmpowerment Principles for Entrepreneurship with Monique Y. WellsIn this episode, I’m joined by the wonderful Monique Y. Wells, founder and CEO of the Wells International Foundation (WIF), and we’re diving into the question of empowerment and how it relates to your energy, partnerships and success. In the interview, we focus particularly on women’s empowerment, which is a strategic area for the WIF, but the empowerment principles for entrepreneurship apply to any gender, race, religion. Issues of leadership, lifestyle and legacy apply to all of us who strive to do good work in the world, and to make a difference and to be suc...2021-07-2350 min
The Leveraged Business: Earn More, Work Less, Grow FasterLeveraging Your Value Proposition to Attract More Clients - Part 2 Packaging Irresistible OffersHave you ever put a website or sales page together, heck even created a new service or program, put your best show on in terms of visible value you put out into the world and then at the point of making your offer, you get little engagement, and no sales whatsoever? Last week, in part 1 of this two-part series on leveraging your value proposition, we talked about creating visible value in terms of your positioning in the marketplace. And today, we’ll dive into how to package irresistible offers that deliver tangible results to your target market....2021-07-1640 min
The Leveraged Business: Earn More, Work Less, Grow FasterLeveraging Your Value Proposition to Attract More Clients - Part 1 Creating Visible Value in the MarketplaceAll businesses have some kind of value proposition - a clear statement that communicates the benefit of what you do and why a customer would choose your product or service over someone else’s. Every value proposition should speak to a customer’s need or problem and make the case for your company as the solution. A great value proposition may highlight what makes you different from competitors, but it should always focus on how your ideal customers define your value. Sadly, many businesses do not have unique, visible or properly leveraged value proposition. As a co...2021-07-0933 min
The Leveraged Business: Earn More, Work Less, Grow FasterHow to Discover and Unblock Your Business BottlenecksIf you’re looking for a breakthrough so you can stop hitting your head against a brick wall, this episode is an opportunity to unblock your business bottlenecks. One of the biggest challenges business owners face with getting to the root cause of where your business is stuck, is that you can’t read the label when you’re inside the bottle. We look at the core functions of your business growth, and talk through typical business bottlenecks and how to discover and unblock them. In this short, sharp piece, you’ll find out:...2021-07-0216 min
The Leveraged Business: Earn More, Work Less, Grow FasterHow to Build Successful Online Communities and Profitable Online ChallengesToday, I’m joined by the super energetic and fabulous Launch Strategist and Community Champion, Tonya Kubo. And we’re taking the lid off online challenges as a strategy to build an audience, as well as talking about the broader questions of how to build successful online communities through social media to accelerate business growth. Tonya is so insightful and really walks the talk. Through her business ‘Team Kubo’ she creates strategic social media programs for professional experts, authors and speakers, focused on helping people build their personal brand, amplify their message and grow their platform. Her “we’re all...2021-06-2555 min
The Leveraged Business: Earn More, Work Less, Grow FasterThe Power of Podcasting to Build an Engaged Audience - Part 3 Leveraged Podcast Production Workflow, Promotion and OutsourcingIn this final, third part of our series on podcasting to build an online audience, we get to the heart of the leveraged strategy for podcast production planning. There are three aspects to how you can leverage a successfully launched podcast show: growth, efficiency and monetisation. We'll go through each one: - Ongoing promotion for visibility and increasing your listenership - Efficient workflow for leveraged podcast production and promotion - Consistent offer positioning for leveraged enrolments. And we finish by talking about the importance of patience, consistency...2021-06-1827 min
The Leveraged Business: Earn More, Work Less, Grow FasterThe Power of Podcasting to Build an Engaged Audience - Part 2 Launching a Successful PodcastIn this episode, we’re continuing the journey of this 3-part series to discovering the power of podcasting to build an engaged audience. This week we turn to the launch strategy and how to launch a successful podcast. If you decided a podcast is something for you, or if you’re close and want to see the road ahead … this one’s for you! There are plenty of resources you can find online for the 7 steps to getting your podcast launched, but most of them don’t really give you the full strategy that launches your show into the p...2021-06-1145 min
The Leveraged Business: Earn More, Work Less, Grow FasterThe Power of Podcasting to Build an Engaged Audience - Part 1 Why Start a Podcast and What's InvolvedAre you ready to talk podcasts? Whether you want to host a podcast or want to know more about the behind-the-scenes world of podcasts, this three-episode series will reveal the why, what and how of podcasting to build an engaged audience and leverage it to grow your business. Hosting your own podcast can be a great way to establish yourself as an authority among your target audience and increase your visibility. While you can do that to some extent guesting on other people’s podcasts, there’s nothing better than having your very own show! In p...2021-06-0442 min
The Leveraged Business: Earn More, Work Less, Grow FasterHow to Create a Stand Out Brand and Leverage It to Attract Targeted Clients with Danny MatthewsIn the crowded marketplace of today’s digital age, it’s important for businesses to create a stand out brand so they get noticed for the specific thing they do and resonate with a specific target audience. Those who are successful are lacing their websites and social media with compelling, customer-focused and socially-conscious brands. So how can you get your business aligned, targeted, positioned and branded for success? I’m excited to have a brilliant guest on the show today, Danny Matthews. Danny is CEO of Danny&Co, an award-winning brand consultancy and design studio with clients across...2021-05-2853 min
The Leveraged Business: Earn More, Work Less, Grow FasterHow to Craft an Offer and Sell it Fast - Part 2 Building an Effective Sales Process to Sell Your Online ProgramThis episode is part 2 of How to Craft an Offer and Sell It Fast, where we look at ways you can build an effective sales process to sell your online program - a pathway that gets people excited and engaged about your offer, creates trust and moves them to enrol on your program. If part 1 is about crafting your offer and you’ve done your market research well to elicit needs and gaps your program helps solve, now that we have designed our online group program to meet those requirements, we’re shifting the focus to how you...2021-05-2126 min
The Leveraged Business: Earn More, Work Less, Grow FasterHow to Craft an Offer and Sell It Fast - Part 1 Creating an Online Group ProgramIf you’re ever wondered about creating an online group program you can run alongside your consulting or coaching practice, this episode will help. Working with clients 1:1 is great and can be very rewarding, but it doesn’t have to be your entire business model. Ideally you should have a mix of offers so you can work with more people. There are plenty of customers happy to get access to your knowledge in other ways, either because they love group programs or because they aren’t yet at the point of affording or needing your personal attention. ...2021-05-1426 min
The Leveraged Business: Earn More, Work Less, Grow FasterLeveraging Online Group Programs to Attract More ClientsThe big question that comes up for many consultants, coaches and other expert service providers looking to attract more clients into their business is this: is creating an online group program worth it? What they’re really asking is: Is it the right strategy for me? Is this something I can do? And is it worth investing time and money to create an online group program if my marketing so far is ineffective, what will change? So in this episode, I’m going to answer those questions about strategy and why it might be worth it f...2021-05-0729 min
The Leveraged Business: Earn More, Work Less, Grow FasterLeveraged Content Planning Strategies and Copywriting that Connects, Cultivates and Converts Your Audience into Customers and Clients with Laura McDouallDo you struggle with the whole job of creating content and writing great copy? Do you want content planning strategies and copy writing tips that help you communicate with your target market in a way that connects and converts? Well, you’re in the right company with my guest expert today. Whether your services are B2C or B2B, you will get a tonne of very practical tips from content strategy to copywriting, plus an amazing content planner you can download for free. My guest for this episode is the magical Laura McDouall – CEO of T...2021-04-3055 min
The Leveraged Business: Earn More, Work Less, Grow FasterHow Client Acquisition Process Mapping Improves Workflow Efficiencies and Creates LeverageClient acquisition process mapping is a great way to improve workflow efficiencies. It’s a key route to creating leverage in your business. I absolutely LOVE creating workflows. I do it for my own business and I help my clients do it. And what I love most is that it’s incredibly liberating and very focusing at the same time. Because when you lay out your entire end-to-end customer journey from first encounter to final onboarding, amazing things become possible. In this episode, we'll look at three key parts to client acquisition process mapp...2021-04-2329 min
The Leveraged Business: Earn More, Work Less, Grow FasterScalable Client Business Models for Transitioning 1:1 Consulting to a 1:Many Group ProgramScalable client business models are an increasing trend in the consulting and coaching industry. That’s come about partly through forced digital transformation over the global pandemic, and also because working one-on-one with clients is one of the biggest bottlenecks in a consulting or coaching business’s growth trajectory. High-end 1-to-1 work is usually great income, as we’re working at the top of the tree. Yet, over time that intense, high-end work can take its toll, especially with the added pressure to keep bringing in new clients or keep existing ones happy. Leverage across variou...2021-04-1633 min
The Leveraged Business: Earn More, Work Less, Grow FasterHow to Avoid Entrepreneurial Burnout and Achieve Work-Life BalanceAre you controlling your business or is your business controlling you? How can you build a business and have a life outside of work? How we do achieve growth whilst avoiding entrepreneurial burnout and achieving balance? Serving your purpose and generating great profits without stress, overwhelm and drama is the epitome of what I call a leveraged business. As an entrepreneur, working for yourself can be a tough and lonely gig and the pressure to grow the business doesn’t stop even when you’re doing well. While being booked up and making multiple six figu...2021-04-0933 min
The Leveraged Business: Earn More, Work Less, Grow FasterHow to Hire the Right Virtual Assistant and Use Outsourcing Strategies for Leveraged Business Growth with Selina JohnsonIn this episode, I talk with Selina Johnson, founder of the VA agency Selina&Co, where we spill the beans on the outsourcing do’s and don’ts. Hiring a virtual assistant (VA) is probably one of the best investments you can make in your business. It’s a key part of the SCALE model I talk about in my book as a way to build more leverage into your business. Having people in place who play a supporting role in your operations or do work that isn’t in your wheelhouse (marketing, graphic design, copywriting etc) will fre...2021-04-0257 min
The Leveraged Business: Earn More, Work Less, Grow FasterHow to Use Consultative Sales to Enrol Clients with Ease and GraceIn business today, the problem is not actually how to get the word out about what you do and what you have to sell; we have a multitude of communications channels and media platforms at our disposal, live and online. No: the problem is converting these audiences into great clients. A lot of that depends on the “sales call”. And how you think about sales and selling, even what you call that call in your mind’s eye, can be really important to your success. So in today’s episode, I’m going to take you on a j...2021-03-2635 min
The Leveraged Business: Earn More, Work Less, Grow FasterHow Your Professional Identity Can Make or Break Marketing a High-End OfferMarketing a high end offer is closely linked to how you position yourself and attract clients to you. As a consultant, coach or other service provider selling your expertise directly to the marketplace, your professional identity is core to your success in business. However, what a lot of consultants, coaches and service providers experience when they start a business is nothing short of an identity crisis. After a long and varied career, many of us find it SO hard to pin down what we're all about. Yet, this is a core piece of the marketing puzzle. ...2021-03-1946 min
The Leveraged Business: Earn More, Work Less, Grow FasterBusting Myths about Successful Product Launch FormulasToday we’re talking about what it takes to have successful product launches. I get a lot of questions from consultants and coaches and other solo practitioners about planning launches for their products or program. So in this episode, I’m sharing the ups, downs and alternatives. If you hang around FB, you can’t miss seeing challenges, bootcamps and big product launches – they’re commonplace - and from the outside it looks fun and dynamic. If you want an inside look, I just wrapped up a soft launch for our Leveraged Business Accelerator programme and I have...2021-03-1218 min
The Leveraged Business: Earn More, Work Less, Grow FasterLeverage Your Innovation by Claiming R&D Tax Credits to Get Cash Back into Your BusinessR&D tax credits is a government scheme aimed to support business innovation. R&D tax enables the business to reclaim or reduce tax paid or to surrender any losses for tax credits. Claiming R&D tax relief can leverage work you’ve already done and bring you a cash injection. Not claiming R&D tax relief means you’re leaving more than money on the table – time to recognise the hidden value in your business. In this episode, I interview Gaynor Gosling about just what’s involved in claiming R&D tax relief for research and developm...2021-03-0557 min
The Leveraged Business: Earn More, Work Less, Grow FasterHow to Leverage the Success Mindset: Part 2 – the 5Rs that Help Develop Your Business ResilienceToday’s episode is part 2 of a two-part focus on how to leverage the success mindset to develop your business resilience. So, if you haven’t listened to part 1, where we went through the three Ps, you might want to listen to that first. Because in this second part, now I’m sharing five Rs – which are all about dealing with change in business as circumstances impact our growth trajectory and how to build your business resilience. A positive outlook is necessary to see circumstance and change as opportunities to grow. The success mindset means developi...2021-02-2636 min
The Leveraged Business: Earn More, Work Less, Grow FasterHow to Leverage the Success Mindset Part 1 - the 3Ps for Living in the Success ZoneIn the next two episodes, I’m going to be looking at the success mindset and how we can build empowering mindset habits into our business planning, daily work to achieve a greater sense of freedom and work-life balance. If you want insights into how you can get yourself into a pattern of thinking and behaving that works for you not against you in your business and life, then mindset empowerment will be important. Because when you know how to create and leverage the right mindset, it boosts your productivity and enjoyment in growing your business. ...2021-02-1929 min
The Leveraged Business: Earn More, Work Less, Grow FasterHow to Create a High Converting Sales Page – 5 Ingredients and A RecipeHigh converting sales pages connect with the target audience, clearly say what's on offer and move your ideal buyer towards action and purchase. In this episode, I’m sharing 5 ingredients you should always include in your sales page outline alongside a three-step recipe for a sales page design that puts them together in the right order and the right amounts to support the buying process. The recipe needs to blend an irresistible offer with a very specific audience. Yet, it’s amazing how many business websites, landing pages or sales pages don't convert because they have...2021-02-1234 min
The Leveraged Business: Earn More, Work Less, Grow FasterHow to Build a Leveraged Business that Supports the Uncaged Life with Rebecca TraceyIf 2020 has taught us anything, it’s that all of us at some point will need a break – from business, our career, even our family and the routine of our life. This is the ultimate in self-care and leverage. My guest today is Rebecca Tracey, CEO and founder of The Uncaged Life, and creator of the highly-acclaimed Uncage Your Business program. And we’re talking deep and meaningful about creating compelling offers and leverage delivery models that uncage your life so you can live on your own terms. Becca and I share a passion for helpin...2021-02-0548 min
The Leveraged Business: Earn More, Work Less, Grow FasterThe 14 Critical Elements that Improve Small Business PerformanceIn last week’s episode, we dived into the 7 dimensions of my iSuccess framework and I shared how you can use these as critical levers for business growth. In my work with clients, we dive a lot deeper, using this framework as a diagnostic tool to improve small business performance. So, this week, I’m tackling some of the questions that come up for both large organisations and small to medium sized businesses across many different industries. We'll go through the criteria we use to identify weak links and bottlenecks in the business. When we fix these criti...2021-01-2950 min
The Leveraged Business: Earn More, Work Less, Grow FasterFinding Your Critical Levers to Accelerate Business SuccessIf you've started 2021 still scratching your head how to improve business performance so you can create more leverage and grow faster, this article will help give you some starting points for identifying the critical levers to accelerate business success, so you know what to push and what to let go of. The aim is to give you a way to evaluate the weakest links and plan strategically, knowing where to make improvements tactically. Assessing the critical dimensions of your business is the strategic way to improve performance, grow and scale. Whatever your business ambition – and whatever level of...2021-01-2241 min
The Leveraged Business: Earn More, Work Less, Grow FasterHow to Build a Thriving Service Business - 7 Dimensions of iSuccessIf you want to build a thriving service business, there are 7 dimensions you can use to identify your best steps for building a thriving service business that delivers the growth, sustainability and success you want. As we progress into the new year with all our hopes, dreams and trepidations, it is clear we’re all wanting 2021 to be a colossal improvement on the challenges, frustration and confusion of the year we left behind. But how can we make that happen for ourselves? My mission is to help ambitious entrepreneurs and professional service providers accelerate their bus...2021-01-1527 min
The Leveraged Business: Earn More, Work Less, Grow FasterLeveraging Your Voice to Get Visible, Amplify Your Message and Build an Audience with Anna Parker-NaplesPodcasting is a massive growth trend right now and a sure-fire way to get visible, amplify your message and build an audience around what you do and who you help. Few businesses today can avoid having to do regular content marketing and a degree of social media to gain visibility in the marketplace. Leveraging your voice through podcasting responds strategically to the increase in both supply and demand for audio. As a digital platform, podcasts have exploded onto the scene over the last couple of years. There are currently 1.5 million active shows across the world – triple what it...2021-01-0848 min
The Leveraged Business: Earn More, Work Less, Grow FasterCreating a Profitable Business in Tough Times by Leveraging and Repurposing Your ExpertiseAs it's New Year’s Day, I’m doing something a little different - a webinar podcast! I'll be taking you through a presentation of my business journey from the emerging tech days of the early 1990s to the challenging and uncertain times of 2020 - the good, the bad and the darned right fabulous! This past year in particular has seen many businesses forced to push through, pivot or perish. On a positive note, there are many opportunities to create a profitable business in tough times. The digital space is more ripe and ready than ever before for...2021-01-0157 min
The Leveraged Business: Earn More, Work Less, Grow FasterHow to Get Consulting Clients the Leveraged WayFor many consultants, finding clients is a constant uphill struggle. And finding great clients willing to pay what you're worth is an even bigger challenge. But it doesn't have to be. There are undoubtedly 1001 ways to get consulting clients online and offline. While you can't just grab a "tactic" off the shelf and run with it, you can start by looking at your objective strategically, which helps you choose 2-3 tactical things that actually work. In this episode, we look at how to get consulting clients the leveraged way and look at the shifts you...2020-12-1842 min
The Leveraged Business: Earn More, Work Less, Grow FasterHow to Find Your Business Sweet SpotAre you working in your business sweet spot? If not, then this week’s episode should really help you find it, hone it and position it to attract your perfect people and package a compelling offer. People often talk about the sweet spot in sports, usually golf, that place where you just seem to get everything right, but what steps can you take to find your business sweet spot? In this episode, we’ll go through three steps that can help you uncover your business sweet spot and true genius zone for leveraging all you have...2020-12-1144 min